At the end of last year, a sugar tax was applied on sweetened drinks across the United Arab Emirates, aligning with the governments initiative towards decreasing sugar intake across all ages of the population. The United Arab Emirates has suffered from obesity for a long time, and this is impacted the nations performance on many levels, resulting in government taking active measures to implement change.
Lockdown and consumers spending more time at home during 2020 has led to more consumption moments at home. This has led to a large portion of volume sales being transferred towards retail and away from consumer foodservice.
Sales of sugar and sweeteners through foodservice are expected to recover over the next couple of years as restaurants and other foodservice operators can begin functioning at full capacity again. Sugar and sweeteners sold to hotels and tourist centric operators are likely to take longer to recover as the international travel industry will take longer to recover.
Over the review period, the Dubai Health Authority rolled out initiatives to reduce the use of refined sugar. These initiatives urge people to choose natural sugars found in fruits and dairy products, instead of reaching for refined sugar.
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This report originates from Passport, our Sugar and Sweeteners research and analysis database.
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