Sugar and sweeteners will see increased total volume sales in 2020, benefitting from households stockpiling these products during the first days of the lockdown. Consumption of sugar remains very high in Morocco as it sugar is used in high quantities in mint tea, which is the most consumed hot drink in the country.
Sugar and sweeteners is among the few categories in Morocco that has not been negatively affected by the pandemic in 2020. Production was able to continue relatively uninterrupted throughout 2020 and in fact benefitted from the recent launch of the Beet campaign, which aims to support and develop sugar beet production in the country.
Many local consumers are aware of the danger to their health of consuming sugar in high quantities. Diabetes is very common in Morocco, which prompts more people to reduce their sugar consumption, in order to stay fit and healthy.
The leading player in sugar and sweeteners, Cosumar, is expected to continue to maintain its top position over the forecast period and record positive year on year growth. Given its predicted success, the company is likely to benefit further from a good reputation amongst consumers as the company donated MAD100 million to help support the country against the COVID-19 pandemic.
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Understand the latest market trends and future growth opportunities for the Sugar and Sweeteners industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sugar and Sweeteners research and analysis database.
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