Sugar saw total volume sales grow strongly in 2020, as home seclusion, the closure of foodservice outlets and the temporary ban on alcohol sales resulted in an increase in baking and brewing at home. On-trade and off-trade sales of alcohol were totally prohibited from the middle of March.
The South African Government introduced the Sugar Master Plan to address the issue of cheap imports of sugar, protect local producers and save jobs in the post-COVID-19 environment. In the first year, the government wants 80% of sugar used in South Africa to be produced locally, with this rising to 95% in three years.
The South African Government’s Sugar Master Plan is likely to lead to a rise in unit prices in the category, as local production is associated with increased production costs, including the cost of labour and electricity. This is likely to undermine demand in the context of a challenging economic environment and increased consumer budget-consciousness, contributing to a fall in retail volumes in 2021 and stagnation for the rest of the forecast period.
As well as being undermined by the challenging economic environment, retail sales of sugar will be adversely affected by the ongoing health and wellness trend. Sugar is becoming an increasingly prominent focus of health-orientated communication on the part of governments and health institutions around the world.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Sugar and Sweeteners industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sugar and Sweeteners industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sugar and Sweeteners research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page