Market research for the alcoholic drinks industry

Euromonitor has the world’s most comprehensive research on the alcoholic drinks industry. We monitor and analyse industry trends in alcoholic drinks globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in alcoholic drinks include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Total: (566)

Company Profile

Asahi Breweries Ltd in Beer

Asahi Breweries was the leading Japanese brewer in 2011. Due to difficult market conditions in Japan, the company has increased its focus on international expansion. It strengthened its position with acquisitions in New Zealand and Australia in 2011,...

May 2012 | US$525| Add to cart | View details ›

Country Report

Beer in Greece

Although the economic crisis certainly took its toll on beer, this was amongst the least affected categories, benefiting from consumers trading down from spirits both in the off and on-trade channels. Tax hikes did not have such a big impact on ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in Greece

Qualitative changes in tourism had an adverse affect on sales of alcoholic drinks overall, impacting on-trade consumption in particular. However, some categories were hit harder than others. More specifically, sales of cider/perry faced a ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Greece

Alcoholic drinks in Greece witnessed steep declines as a result of the economic crisis in 2011. First of all, rises in VAT and Excise Taxes during 2010 resulted in high unit price increases. In some categories, the price of spirits increased by up to...

May 2012 | US$1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Greece

Despite the unsatisfactory performance of 2010’s new product launches, RTDs/high-strength premixes continued to be in the spotlight of developments, with numerous new products entering the category in 2011. RTD cocktails and vodka-based liqueurs were...

May 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in Greece

Tax hikes had a tremendous effect on sales of spirits in 2010. With rises in excise pushing prices upwards by approximately 30%, consumption of spirits was massively impacted with sales displaying steep declines. A migration to domestic spirits was ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Wine in Greece

The economic downturn led to a decline in sales of wine. Consumers reduced spending in all non-commodity goods along and in this context wine sales were also affected. The category benefited to an extent from consumers trading down from spirits, yet ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Beer in Iran

After the Islamic Revolution in 1979, the production and consumption of alcoholic drinks was forbidden in Iran and several key breweries ceased operating. The Iranian government implemented this law without any hesitation, particularly during the ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Iran

The consumption of alcoholic drinks is totally forbidden according to Islamic law and the Iranian government enforces this prohibition via its laws. This law has given non-alcoholic beer a significant opportunity for growth as it can be regarded as ...

May 2012 | US$1,900| Add to cart | View details ›

Country Report

Beer in Egypt

The political and economic turmoil and popular uprising in January 2011 had a significant impact on the performance of alcoholic drinks in general. However, beer continued to be the least affected category as it is more dependent on off-trade sales ...

May 2012 | US$900| Add to cart | View details ›