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Alcoholic Drinks

Euromonitor International publishes the world's most comprehensive market research on the alcoholic drinks industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Craft Beer: Coming of Age or Past Its Prime?

Feb 2017

Craft beer growth has begun to rapidly decelerate in its core US market, a possible warning sign for the ever-increasing number of microbreweries in operation. Corporate buyouts and overuse of the “craft” term are adding to a sense of uncertainty ...

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Company Profile

Constellation Brands Inc in Alcoholic Drinks

Jan 2017

Constellation Brands is the world’s second largest vintner and the leading player in the US premium lager segment. This profile analyses the company’s premiumisation strategy across its wine, beer and spirits operations, examines its response to the ...

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Strategy Briefing

Spirits in Western Europe

Jan 2017

Thanks to the maturity of many categories, economic woes, weak demographics and more eclectic consumer tastes spirits at Western European level has seen volumes decline in recent years. However, the prospects are not all uniformly bad as witnessed by...

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Strategy Briefing

Stand-up Pouches: Growth and Opportunities in Food (including Pet Food) and Drink

Dec 2016

Global demand for stand-up pouches is growing, as consumers increasingly demand smaller pack sizes that are convenient to use. Pouches are lightweight yet robust, and are particularly strong in food, including pet food. They also have a relatively ...

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Company Profile

William Grant & Sons in Spirits

Nov 2016

Primarily known as a player in Scotch whisky, in recent years William Grant has broadened its portfolio through a mixture of brand innovation such as Hendrick’s and acquisition with Drambuie. While a number of these brands have performed well it ...

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Strategy Briefing

Beer Corporate Overview: Is Bigger Still Better?

Nov 2016

A-B InBev’s acquisition of SABMiller has created an industry behemoth controlling over a quarter of the global beer market. At the same time, heritage-driven microbrewer offerings continue to reshape the landscape, as their popularity becomes ...

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Strategy Briefing

Alcoholic Drinks Quarterly statement Q4 2016

Nov 2016

As macro-economic volatility and political aftershocks stir an already shaken alcoholic drinks industry on the defensive, Euromonitor International’s latest quarterly update provides a data filtered chaser to the inebriating stiff drink of unlikely ...

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Strategy Briefing

Darker Than Before: Global Prospects for Brown Spirits

Oct 2016

Brown spirits comprise whiskies, brandy and cognac, and dark rum, and play an important role within the spirits category, accounting for 27% of global spirits volumes and 34% of value sales in 2015. While there are undoubtedly still significant ...

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Strategy Briefing

Alcoholic Drinks Overview: Thirst for Growth: Part 2 – the Category Angle

Oct 2016

As micro offerings enter the mainstream against a sobering backdrop of sustained economic weakness and macro maturity, wine is finding its legs, English gin is rising as a flagbearer of momentum within spirits, cider is facing the gravitational pull ...

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Strategy Briefing

Luxury Alcoholic Drinks: The Spirit of Premiumisation

Oct 2016

In more recent years, distillers have increased their focus on value sales as volumes, particularly in core mature markets, slowed down. This has meant a greater emphasis on premium and above priced spirits. This global briefing looks the key ...

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Company Profile

PernodRicardGroupe in Wine

Oct 2016

Pernod Ricard is working to adapt its wine operations to evolving millennial demand, influenced by the rise of digital media and the expansion of the craft movement. This profile analyses the company’s efforts to attract younger consumers to wine, to...

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Company Profile

E&J Gallo Winery Inc in Wine

Oct 2016

The 2016 acquisition of Orin Swift Cellars highlighted key elements of E&J Gallo’s development strategy. This profile analyses the company’s efforts to move its offer upmarket and enhance its focus on evolving Millennial demand in both wine and its ...

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Strategy Briefing

Beer Overview: A Strange Brew of Saturation and Fizzy Potential

Sep 2016

Brewers are facing substantial challenges in many key markets, including severe macroeconomic pressures, volume declines and intensifying competition. At the same time, changing demand trends are altering the landscape, requiring adaptation and ...

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Company Profile

Campari Milano SpA, Davidein Spirits and Wine

Sep 2016

2016 saw Campari continue its strategic refocusing on high-margin spirits brands through the acquisition of Grand Marnier and the divestment of non-core business, Casoni Fabbricazione Liquori. This profile analyses the effectiveness of this strategy ...

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Strategy Briefing

Alcoholic Drinks Overview: Thirst for Growth : Part 1 - The Regional Angle

Sep 2016

Fresh geopolitical, macroeconomic and legislative headwinds are hitting emerging markets once hailed as the engine driving the global alcoholic drinks industry’s relative resilience. At the same time, Western markets are battling lingering maturity ...

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Strategy Briefing

Alcoholic Drinks Quarterly Statement Q3 2016

Sep 2016

While Euromonitor’s forecasting capabilities have been vindicated and our views on nascent trends reiterated, macro-economic volatility has historically derailed seemingly linear growth trajectories. The launch of the AD industry Forecast Model is ...

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Company Profile

Bacardi & Co Ltd in Spirits and Wine

Sep 2016

The world’s sixth largest spirits producer and 16th largest vintner, Bacardi faces significant challenges, including seeing its eponymous rum brand and core wine brand, Martini, both fall out of step with evolving demand in key markets. This profile ...

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Country Report

Alcoholic Drinks in India

Sep 2016

Total volume sales of alcoholic drinks stagnated in 2015, following strong annual growth earlier in the review period. This was linked to shifts in state government controls, with some states restricting distribution or increasing taxation. A dispute...

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Country Report

Alcoholic Drinks in New Zealand

Aug 2016

At the beginning of the review period, craft trends began to emerge in beer, as a greater number of breweries emerged and consumer preferences shifted towards a wider range of beer styles. This trend has since expanded into cider/perry and spirits, ...

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Country Report

Alcoholic Drinks in Japan

Aug 2016

With the drinking population of Japan declining due to ongoing ageing and a falling birth rate, alcoholic drinks sales have been struggling for a long time. Although 2012 saw a slight sales increase, this was mainly driven by the significant growth ...

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