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Market research on the Alcoholic Drinks Industry

Euromonitor International publishes the world's most comprehensive market research on the alcoholic drinks industry. We provide everything from total market size and share data, and industry trends to specific sub-category level information, including:

      Related to this market, we also cover: ingredients, packaging, retailing, foodservice, luxury goods, hot drinks, soft drinks, tobacco, packaged food and personal care.

      In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade, as well as commercial business dynamics and industrial supply chains.

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      Company Profile

      Campari Milano Spa, Davide in Spirits and Wine

      In 2015 and 2016, Campari sold off a number of non-core assets in order to refocus on its core high-margin spirits brands, which are facing a rapidly evolving and challenging competitive landscape. This profile analyses the company’s efforts to ...

      Feb 2016 | US$570 | Add to cart | View details

      Global Briefing

      Alcoholic Drinks Corporate Overview Part Two: Spirits and Wine

      Wine and particularly spirits have seen a period of consolidation. The briefing looks at what has taken place, particularly the recent Diageo wine and Brown-Forman’s liqueurs divestments. It also looks at the strategic health of many of the world’s ...

      Feb 2016 | US$1,325 | Add to cart | View details

      Company Profile

      Bacardi & Co Ltd in S pirits and Wine

      2015 was a key year in Bacardi’s development, as the company engaged in a number of notable acquisitions, as well as overhauling its marketing structure. This profile analyses the effectiveness of these moves in light of the rapidly changing ...

      Jan 2016 | US$570 | Pages: 39 | Add to cart | View details

      Global Briefing

      What Next for Beer and Brewers Following the MegaBrew Deal?

      A-B InBev’s acquisition of SABMiller is not a surprise and the culmination of over a decade and half of M&A activity by brewers. This briefing looks at the deal and what its consequences are in terms of the beer market both globally and regionally, ...

      Jan 2016 | US$1,325 | Pages: 33 | Add to cart | View details

      Global Briefing

      Grape Expectations: The Global Wine Landscape and Decanting the Trends

      The wine industry is challenged on all sides. Emerging markets, once hailed as the engines of growth, are slowed by geopolitical, macroeconomic and legislative headwinds. At the same time, Western markets struggle to meet the appetites of a ...

      Dec 2015 | US$1,325 | Pages: 33 | Add to cart | View details

      Company Profile

      Pernod Ricard Groupe in Wine

      The world’s second largest spirits company, Pernod Ricard, is also the ninth largest vintner globally. This profile analyses the company’s efforts to develop its wine operations in line with its broader strategic focus on premiumisation, including ...

      Dec 2015 | US$570 | Pages: 35 | Add to cart | View details

      Global Briefing

      Global Spirits: Slowing But Still Offers Opportunities

      In 2013 and 2014, global spirits volume growth slowed markedly. Since the great recession, emerging markets had been the main growth driver of both local and international spirits brands. However, as these economies have slowed and many Western ...

      Dec 2015 | US$1,325 | Pages: 47 | Add to cart | View details

      Company Profile

      Pernod Ricard Groupe in Spirits

      The world’s second largest spirits company, Pernod Ricard, faces several significant challenges, including the impact of anti-extravagance measures and economic slowdown in China, Diageo’s expansion in India, and the rise of craft distillers. This ...

      Dec 2015 | US$570 | Pages: 41 | Add to cart | View details

      Company Profile

      Kirin Holdings Co Ltd in Beer

      Japan’s second largest brewer, Kirin, faces significant challenges across its key markets, including unfavourable demographic developments, economic difficulties and changing consumption patterns. This profile analyses Kirin’s strategic responses, ...

      Nov 2015 | US$570 | Pages: 36 | Add to cart | View details

      Global Briefing

      Alcoholic Drinks Overview: Thirst for Growth - Part 2 The Category Angle

      As the mature versus emerging market narrative is coming full circle with a shift of focus away from the latter and back towards the former, category performances remain equally divergent. The dawn of the era of brown spirits, the rise of liqueurs ...

      Nov 2015 | US$1,325 | Pages: 30 | Add to cart | View details

      Company Profile

      Asahi Group Holdings Ltd in Beer

      Japan’s leading brewer, Asahi’s portfolio is increasingly out of step with evolving demand in key markets. This profile analyses the company’s efforts to adapt its offer to the widespread upmarket shift in consumer demand and the ongoing development ...

      Nov 2015 | US$570 | Pages: 39 | Add to cart | View details

      Country Report

      Beer in Taiwan

      In 2014, many beer activities were held in Taiwan including the FIFA World Cup and Asia Beer Cup, benefiting sponsors and overall driving growth of beer, as consumers enjoy drinking beer in bars and at home when watching the events on television.

      Nov 2015 | US$990 | Pages: 33 | Add to cart | View details

      Country Report

      Cider/Perry in Russia

      Consumption of cider/perry in Russia was negligible at the end of the review period.

      Nov 2015 | US$990 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Russia

      Alongside bans on alcohol advertising and night-time sales and prohibited sales in most public places, banned sales through easily accessible street stalls/kiosks has had a strong impact on sales of RTDs/high-strength premixes as consumers frequently...

      Nov 2015 | US$990 | Pages: 40 | Add to cart | View details

      Country Report

      Spirits in Russia

      Total volume sales of spirits in Russia continued declining under the pressure of increasing excise tax and decelerating consumer expenditure during 2014. The highest increase of excise tax occurred in 2013-2014 and that led to average unit price ...

      Nov 2015 | US$990 | Pages: 51 | Add to cart | View details

      Country Report

      Wine in Russia

      Wine volume sales continued suffering in 2014, still experiencing negative effects from restrictions of trading hours, retail channels and the advertising ban implemented before 2014. Increased taxes and state anti-alcoholic policies limited the ...

      Nov 2015 | US$990 | Pages: 54 | Add to cart | View details

      Country Report

      Beer in Russia

      The Russian government’s anti-alcohol policy accompanied by macroeconomic conditions determined the decline of beer in 2014. Excise tax on beer continued increasing in 2014, contributing to greater growth of prices. The impact of the fully enforced ...

      Nov 2015 | US$990 | Pages: 49 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Russia

      Russia’s strict anti-alcohol policy has severely hit domestic sales of alcoholic drinks. Direct upward pressure has been put on alcohol retail prices through progressive excise tax and regulation of minimum prices of strong alcohol. 2013 and 2014 ...

      Nov 2015 | US$2,100 | Pages: 106 | Add to cart | View details

      Country Report

      Cider/Perry in Taiwan

      Cider/perry only started to emerge over the review period and is primarily supplied in bars and premium supermarkets. This product is expensive and has poor distribution restricting its development in Taiwan. Moreover, beer also launched apple and ...

      Nov 2015 | US$990 | Pages: 19 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Taiwan

      In 2013, the government implemented tougher laws to discourage drink driving. After stricter legislation was introduced, alcohol sales decreased significantly, especially through the on-trade channel. However, in 2014, demand levelled out as ...

      Nov 2015 | US$2,100 | Pages: 79 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Taiwan

      Leading RTDs/high-strength premixes brands lacked promotion and discounts in 2014, resulting in continued volume decline. However, as more female consumers consume alcoholic drinks, the sweet taste of RTDs/high-strength premixes became popular. ...

      Nov 2015 | US$990 | Pages: 23 | Add to cart | View details

      Country Report

      Spirits in Taiwan

      In 2014, Taiwanese economic inflation higher than real GDP growth reduced consumer spending power in real terms.

      Nov 2015 | US$990 | Pages: 36 | Add to cart | View details

      Country Report

      Wine in Taiwan

      In 2014, wine declined marginally to reach 21 million litres. Total volume growth in 2014 was marginally higher than the review period CAGR of 2% as wine gradually matured and the growth rate remained stable. As the culture and habit of drinking wine...

      Nov 2015 | US$990 | Pages: 35 | Add to cart | View details

      Country Report

      Beer in Japan

      The Japanese beer market has long been dominated by lager, accounting for more than 95% of overall beer volume sales. While lager remained dominant in the market in 2014, ale increased its presence. The increase in ale is mainly attributable to the ...

      Oct 2015 | US$990 | Pages: 48 | Add to cart | View details

      Country Report

      Cider/Perry in Japan

      After a long period of contraction, cider/perry turned to positive growth in 2013 and 2014. The global cider/perry trend has reached Japan. Consumer awareness of cider/perry was raised in the latter part of the review period, driving growth in the ...

      Oct 2015 | US$990 | Pages: 34 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Japan

      2014 was the first year of the review period to see overall current value growth for alcoholic drinks. This was partly due to consumers trading up, with a focus on high quality. With an ageing and increasingly health-conscious consumer base, many are...

      Oct 2015 | US$2,100 | Pages: 99 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Japan

      RTDs/high-strength premixes continued to grow in 2014, registering 6% growth in total volume terms. This growth was mainly driven by the growing popularity of RTDs with a high ABV (from 7% to 9%). Spirit-based RTDs with a high ABV have become popular...

      Oct 2015 | US$990 | Pages: 39 | Add to cart | View details

      Country Report

      Spirits in Japan

      Spirits, after registering declines for seven years, returned to growth in 2014. Volume sales of the category increased slightly, thanks to the significant growth in liqueurs and whiskies. Successful product launches drove growth in sales of ...

      Oct 2015 | US$990 | Pages: 47 | Add to cart | View details

      Country Report

      Wine in Japan

      The variety of grape wine available, in terms of price points and wine types, increased in 2014. This stimulated consumer demand for grape wine. Whilst grape wine increased sales in 2014, non-grape wine declined. Total volume sales of sake decreased ...

      Oct 2015 | US$990 | Pages: 52 | Add to cart | View details

      Company Profile

      Molson Coors Brewing Co in Beer

      The proposed merger of A-B InBev and SABMiller could enable Molson Coors to establish a prominent independent position in the US beer market. This profile analyses the opportunities and challenges that would be presented by gaining control of the ...

      Oct 2015 | US$570 | Pages: 38 | Add to cart | View details

      Country Report

      Cider/Perry in Uzbekistan

      Cider/perry sales remained absent from Uzbekistan’s alcoholic drinks market at the end of the review period. This was due to a lack of awareness and no consumer demand.

      Oct 2015 | US$990 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Uzbekistan

      The RTDs/high-strength premixes category was negligible in Uzbekistan’s alcohol drinks market in 2014.

      Oct 2015 | US$990 | Add to cart | View details

      Country Report

      Beer in Uzbekistan

      Beer sales started to recover in Uzbekistan at the end of the review period. This was supported by two trends, which began in 2013: first of all, the quality of domestic beer kept improving in 2013. This attracted those consumers who reduced their ...

      Oct 2015 | US$990 | Pages: 25 | Add to cart | View details

      Country Report

      Spirits in Uzbekistan

      Uzbek consumers remained conservative in their preferences regarding spirits. Inheriting consumption habits from the Soviet era, the majority of consumers prefer vodka to any other spirits. This is additionally supported by conditions of domestic ...

      Oct 2015 | US$990 | Pages: 27 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Uzbekistan

      The alcoholic drinks market in Uzbekistan continued to develop in 2014. Despite numerous challenges negatively impacting the performance of the market over the review period, sales of alcoholic drinks continued to see growth. Throughout the review ...

      Oct 2015 | US$2,100 | Pages: 45 | Add to cart | View details

      Country Report

      Beer in Malaysia

      Beer manufacturers conducted different types of aggressive marketing activities compared with other types of alcoholic drinks. For instance, Guinness Anchor Bhd hosted two Colour Series events and Carlsberg Brewery Malaysia Bhd brought the festive ...

      Oct 2015 | US$990 | Pages: 34 | Add to cart | View details

      Country Report

      Cider/Perry in Malaysia

      Demand for cider/perry witnessed an increase in Malaysia with positive effects rising from the introduction of more international brands. Other than a wide variety of flavours with low alcohol content, cider/perry is most welcomed by light drinkers, ...

      Oct 2015 | US$990 | Pages: 24 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Malaysia

      In Malaysia, 2014 was considered to be a difficult year as locals were still in a period of mourning over the tragic plane crashes and catastrophic floods that occurred in certain states of the country. As well as a large depreciation in the MYR ...

      Oct 2015 | US$2,100 | Pages: 89 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Malaysia

      RTDs/high-strength premixes, especially wine-based RTDs, started to lose popularity in Malaysia during 2014. The main reason was that consumers perceived RTDs/high-strength premixes as a drink for youngsters who are only just starting to drink ...

      Oct 2015 | US$990 | Pages: 23 | Add to cart | View details

      Country Report

      Spirits in Malaysia

      Among alcoholic drinks in Malaysia, spirits remained as one of the leading choices during 2014. As many of the areas in Malaysia expanded in the commercial areas to attract crowds, in line with this expansion, on-trade outlets also increased; ...

      Oct 2015 | US$990 | Pages: 34 | Add to cart | View details

      Country Report

      Wine in Malaysia

      Wine gained in popularity in 2014 as many news articles stated the health benefits that wine can provide; therefore, consumers were keen to find out for themselves by drinking more wine compared with earlier in the review period. Over the years, ...

      Oct 2015 | US$990 | Pages: 33 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Thailand

      Economic conditions in Thailand worsened in 2014. This stemmed from the effects of unsuccessful government policies, which contributed to a higher public and household debt level. Moreover, an unstable political climate discouraged the inflow of ...

      Oct 2015 | US$2,100 | Pages: 101 | Add to cart | View details

      Country Report

      Cider/Perry in Thailand

      Cider/perry remained unfamiliar to most Thai consumers with low visibility of the products in the Thai market in 2014. The demand for cider/perry was primarily derived from foreign drinkers, especially expatriates, which remain a very niche consumer ...

      Oct 2015 | US$990 | Pages: 25 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Thailand

      Positive growth in RTDs/ high-strength premixes was witnessed amidst the decline of other alcoholic beverages in 2014. The economic and political situation during 2014 had little impact on RTDs/high-strength premixes. Leading players were active in ...

      Oct 2015 | US$990 | Pages: 33 | Add to cart | View details

      Country Report

      Beer in Thailand

      Beer sales in Thailand continued to face a declining trend in 2014 due to low consumer sentiment resulting from the country’s economic slowdown, high level of household debt along with higher prices of beers resulting from new tax rates imposed since...

      Oct 2015 | US$990 | Pages: 44 | Add to cart | View details

      Country Report

      Spirits in Thailand

      The unfavourable economic conditions and unstable political situation in 2014 diminished consumers’ purchasing power and lowered consumer confidence. Violence occurred during political events while martial law curfews discouraged both Thais and ...

      Oct 2015 | US$990 | Pages: 43 | Add to cart | View details

      Country Report

      Wine in Thailand

      Bucking the overall decline in the alcoholic drinks market stimulated by the economic downturn, the wine category in Thailand registered strong growth of 13% in volume terms in 2014. Wine sales are on the rise due to an expanding consumer base, with ...

      Oct 2015 | US$990 | Pages: 44 | Add to cart | View details

      Global Briefing

      Global PET Bottles: Key Success Factors for Beverages

      PET witnessed the highest absolute volume growth in retail beverages packaging globally during the review period. Asia Pacific was the biggest contributor to this, driven primarily by China and India. Significant growth of bottled water, carbonates ...

      Oct 2015 | US$1,325 | Pages: 40 | Add to cart | View details

      Country Report

      Beer in Austria

      In contrast to other Western European countries, beer consumption in Austria remained remarkably stable in Austria in the review period. Volume sales even recorded a solid plus of 2% in the first six months of 2014 mainly thanks to a very strong ...

      Oct 2015 | US$990 | Pages: 41 | Add to cart | View details

      Country Report

      Cider/Perry in Austria

      Euromonitor has significantly revised its estimation on total cider/perry consumption in Austria after finding out more about the role of Most from a number of new official sources. Most is a domestic type of cider/perry that has great tradition in ...

      Oct 2015 | US$990 | Pages: 32 | Add to cart | View details
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