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Market Research on the Alcoholic Drinks Industry

Euromonitor International publishes the world's most comprehensive market research on the alcoholic drinks industry. We provide everything from total market size and share data, and industry trends to specific sub-category level information, including:

      Related to this market, we also cover: ingredients, packaging, retailing, foodservice, luxury goods, hot drinks, soft drinks, tobacco, packaged food and personal care.

      In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade, as well as commercial business dynamics and industrial supply chains.

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      Country Report

      Alcoholic Drinks in Germany

      With the lack of a major sports event and some unfavourable weather, 2015 saw declining consumption of alcoholic drinks in total volume terms. Increasing health awareness and the desire amongst many consumers to lead an active lifestyle were major ...

      Jun 2016 | US$2,100 | Pages: 108 | Add to cart | View details

      Country Report

      Beer in Uruguay

      Consumers, who experienced increased purchasing power over the review period across all income levels, consistently traded up to premium brands, domestic and imported. In 2015, this move broadened to encompass the increasing number of craft beers, ...

      Jun 2016 | US$990 | Pages: 27 | Add to cart | View details

      Country Report

      Cider/Perry in Uruguay

      Cider consumption is no longer pegged to local production, as there are always surplus stock and quite high volumes of unfermented apple juice available. Variations in total volume sales rather reflect changes in the mood of consumers, with those in ...

      Jun 2016 | US$990 | Pages: 20 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Uruguay

      The good performance of beer in 2015, with a steady and significant increase of imported products, more than offset the declining volume sales of cider and wine sales to generate overall growth that was an improvement on the review period CAGR. The ...

      Jun 2016 | US$2,100 | Pages: 69 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Uruguay

      After the initial boom of spirit-based RTDs following the launch of Smirnoff Ice in 2011, total volume growth in this category stabilised at 3% for two consecutive years. In late 2014, Fábricas Nacionales de Cerveza SA (FNC) launched Mixx Tail ...

      Jun 2016 | US$990 | Pages: 21 | Add to cart | View details

      Country Report

      Spirits in Uruguay

      During 2015, headed by President Dr Tabaré Vázquez, several meetings were held with members of the parliament, importers and producers of alcoholic drinks and retailers to set the bases for a new bill to be elaborated by the parliament, comprising ...

      Jun 2016 | US$990 | Pages: 31 | Add to cart | View details

      Country Report

      Wine in Uruguay

      The trading up from table wine to VCP quality wines has resulted in significant price increases in the large still light grape wine categories, which produced an excellent performance in overall value sales, despite declining volumes. Consumers, ...

      Jun 2016 | US$990 | Pages: 22 | Add to cart | View details

      Company Profile

      Heineken NV in Beer

      Heineken’s extensive geographic spread and premium focus place it in a strong global position across both developed and emerging markets. However, in many of its core markets it faces substantial challenges, such as macroeconomic concerns and ...

      Jun 2016 | US$570 | Pages: 41 | Add to cart | View details

      Country Report

      Beer in Brazil

      The overall beer category in Brazil registered a 3% fall in total volume sales in 2015, following a sales peak during the FIFA World Cup in 2014. Brazilian data registered by SICOBE (Sistema de Controle de Produção de Bebidas), the official system to...

      Jun 2016 | US$990 | Pages: 36 | Add to cart | View details

      Country Report

      Cider/Perry in Brazil

      Cider/perry sales increased by 2% in total volume terms during 2015, slower than the 4% average between 2010 and 2015. Volume sales growth, however, surpassed the 1% registered in 2014, mostly because the economy deteriorated in 2015. Cider/perry ...

      Jun 2016 | US$990 | Pages: 25 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Brazil

      If seasonal factors – such as the late Carnival season and the FIFA World Cup – benefited the market of alcoholic drinks in 2014, the opposite happened in 2015. The market registered a decline in total volume terms, driven by an unfavourable economic...

      Jun 2016 | US$2,100 | Pages: 83 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Brazil

      RTDs/high-strength premixes grew by 10% in total volume terms in 2015, much higher than the review period CAGR of 2%. This dynamism was a result of the entrance and consolidation of Cia Brasileira de Bebidas (Ambev) in the category, with its brands ...

      Jun 2016 | US$990 | Pages: 29 | Add to cart | View details

      Country Report

      Spirits in Brazil

      After the FIFA World Cup sales peak in 2014, the category of spirits registered a decline of 2% in total volume sales in 2015, amounting to 1.1 billion litres. The performance is a direct consequence of the economic slowdown and shrinking available ...

      Jun 2016 | US$990 | Pages: 32 | Add to cart | View details

      Country Report

      Wine in Brazil

      Wine total sales were negatively impacted by the economic slowdown in 2015, combined with the shrinking available income among a great majority of Brazilian consumers. As the product is perceived to be, by many, a non-essential item, other products ...

      Jun 2016 | US$990 | Pages: 36 | Add to cart | View details

      Country Report

      Beer in Belgium

      The general consumption of beer declined in 2015 because of three reasons: Firstly, there were no major international football tournaments in 2015; secondly, the on-trade channel is losing its attraction; thirdly, mid-priced lager is becoming less ...

      Jun 2016 | US$990 | Pages: 39 | Add to cart | View details

      Country Report

      Cider/Perry in Belgium

      Cider/perry in Belgium experienced a decline in total volume terms over the review period. This was most likely explained by the perception among consumers who consider it to be an old-fashioned drink. These consumers now prefer to buy cava and ...

      Jun 2016 | US$990 | Pages: 32 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Belgium

      During the review period, the category was driven by the popularity of ready-to-drink cocktails. However, in 2013 another trend emerged that favoured cocktails made with premium spirits, most notably gin. This trend, which was relevant both in the ...

      Jun 2016 | US$990 | Pages: 33 | Add to cart | View details

      Country Report

      Spirits in Belgium

      The performance of spirits in 2015 was impacted by the significant increase in excise duty. Indeed, the Belgian government implemented in November a measure which was included in the government’s “tax-shift”. This “tax-shift” resulted in an increase ...

      Jun 2016 | US$990 | Pages: 42 | Add to cart | View details

      Country Report

      Wine in Belgium

      Belgium is one of the biggest consumers of wine among the non-wine producing countries, with a per capita consumption of 25 litres per year (27 litres if cross-border trade is included). However, wine is a relatively mature category and as a result ...

      Jun 2016 | US$990 | Pages: 45 | Add to cart | View details

      Country Report

      Beer in Croatia

      There were interesting developments in the Russian beer drinking culture in 2015 as previously very reserved consumers, not prone to experiment outside their comfort zone, were starting to try new brands. A noticeable increase in import of renowned ...

      Jun 2016 | US$990 | Pages: 30 | Add to cart | View details

      Country Report

      Cider/Perry in Croatia

      In Croatia, the history of cider/perry is written alongside the history of beer. The story is similar to that of flavoured/mixed lagers, in Croatia known as “Radlers”: one company tries to launch the completely new product on the market, but it does ...

      Jun 2016 | US$990 | Pages: 23 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Croatia

      Compared to the review period 2010-2015 as a whole, both volume and value sales of alcoholic drinks showed an improvement in 2015, albeit minimal. Resumed growth in the gross domestic product caters for a revival in disposable household incomes, ...

      Jun 2016 | US$2,100 | Pages: 73 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Croatia

      Croatian consumers have no special perception of RTDs/high-strength premixes as a separate category in alcoholic drinks. For them, each RTDs/high-strength premixes category is an integral part of a certain big category: high-strength premixes and ...

      Jun 2016 | US$990 | Pages: 22 | Add to cart | View details

      Country Report

      Spirits in Croatia

      Spirits is a market still controlled by Croatian companies that seem to have trouble getting their message across to consumers. Whilst multinationals skilfully work around the advertisement ban, Croatian companies are investing far less money because...

      Jun 2016 | US$990 | Pages: 29 | Add to cart | View details

      Country Report

      Wine in Croatia

      Looking at shelves in retail outlets, it can be noticed that big bag-in-the-boxes and PET jars with packaging of two litres upwards are spreading from the initially modest lower shelves upwards and are sometimes in front of the racks. This shows that...

      Jun 2016 | US$990 | Pages: 23 | Add to cart | View details

      Country Report

      Beer in Ireland

      Craft beer continued to see rapid growth in Ireland during 2015 not only as the brands available expanded, but also because production volumes increased, with over 70% growth recorded in the number of microbreweries operating in the country within ...

      Jun 2016 | US$990 | Pages: 43 | Add to cart | View details

      Country Report

      Cider/Perry in Ireland

      The adverse weather conditions which prevailed in Ireland during much of 2015 remained a major factor negatively influencing the performance of cider/perry during 2015. Wet weather during summer and tough weather from October onwards affected sales ...

      Jun 2016 | US$990 | Pages: 35 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Ireland

      Sales of the majority of the brands that are already well-established in RTDs/high-strength premixes in Ireland are already mature, which continues to have a negative effect on the performance of the category. Furthermore, the sales declines recorded...

      Jun 2016 | US$990 | Pages: 36 | Add to cart | View details

      Country Report

      Spirits in Ireland

      2015 saw on-trade volume sales in spirits recording positive growth for the first time since the onset of the economic downturn in 2008 and this positive performance was driven by the improved economic conditions in Ireland, increasing consumer ...

      Jun 2016 | US$990 | Pages: 44 | Add to cart | View details

      Country Report

      Wine in Ireland

      2015 saw positive growth recorded in off-trade volume sales of wine, driven mainly by high levels of promotional activities in the category as well as impressive growth in wine sales via discounters, which emerged early in 2014 and continued ...

      Jun 2016 | US$990 | Pages: 48 | Add to cart | View details

      Country Report

      Beer in Sweden

      Sweden was one of the pioneers of organic food and drink products over the review period, with beer being no exception. Systembolaget sold 12.6 million litres of organic beer in 2015, worth SEK462 million. These figures were significantly lower in ...

      Jun 2016 | US$990 | Pages: 37 | Add to cart | View details

      Country Report

      Cider/Perry in Sweden

      Sales of dry cider continued to increase in 2015. Systembolaget sold 1.5 million litres of dry cider in 2014 and 1.6 million litres in 2015, equating to an increase of 7%. Total cider/perry volume sales, however, fell by 8% while Systembolaget’s ...

      Jun 2016 | US$990 | Pages: 31 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Sweden

      Alcoholic drinks in Sweden posted a modest increase in total volume sales in 2015, with this being a better performance than the flat CAGR of the review period. Sales were boosted mainly by spirits and RTDs/high-strength premixes, while wine and beer...

      Jun 2016 | US$2,100 | Pages: 102 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Sweden

      The launch of new organic products and organic variants of existing brands was a key trend in Sweden over the review period, reaching even smaller categories such as RTDs. Systembolaget sold 348,000 litres of organic RTDs in 2015, while its total ...

      Jun 2016 | US$990 | Pages: 32 | Add to cart | View details

      Country Report

      Spirits in Sweden

      Sweden is renowned globally for its high per capita consumption of organic food and drink products. This trend was also reflected in spirits in 2015. Systembolaget sold 633,000 litres of organic spirits in 2015, an increase of 7% on 2014. This ...

      Jun 2016 | US$990 | Pages: 39 | Add to cart | View details

      Country Report

      Wine in Sweden

      Sweden is well-known globally for its high per capita consumption of organic food and drink products. This trend is also being seen in wine. In 2015, Systembolaget sold more than 34 million litres of organic wine, with this accounting for a 17% share...

      Jun 2016 | US$990 | Pages: 46 | Add to cart | View details

      Country Report

      Beer in Kenya

      Players in the beer category engaged in active marketing campaigns in 2015 with the aim of boosting sales among the younger population, as well as continued usage among the older generation. Manufacturers focused on product packaging, changing bottle...

      Jun 2016 | US$990 | Pages: 30 | Add to cart | View details

      Country Report

      Cider/Perry in Kenya

      Active in-store marketing campaigns were held for cider/perry products in up-market modern retail outlets in urban cities in 2015. Discounted product prices and instant prizes on purchase, as well as branded merchandise were used to educate as well ...

      Jun 2016 | US$990 | Pages: 23 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Kenya

      Manufacturers engaged in active marketing campaigns through use of billboards, television advertisements and in-store marketing in 2015 with the aim of educating consumers on new products and maintaining their shares. A growing young population of ...

      Jun 2016 | US$990 | Pages: 27 | Add to cart | View details

      Country Report

      Spirits in Kenya

      Growing government intervention to curb illicit alcohol production, together with rising disposable incomes supported the development of economy spirit brands and affordable premium spirits products in 2015. Furthermore, a growing young population, ...

      Jun 2016 | US$990 | Pages: 29 | Add to cart | View details

      Country Report

      Wine in Kenya

      Over the review period, modern grocery retailers fiercely competed for strategic locations thereby widening the distribution platform for wine products across the country to reach a wider target market, especially in urban residential areas.

      Jun 2016 | US$990 | Pages: 24 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Ireland

      Alcoholic drinks recorded static total volume growth in 2015, which was an improvement on the negative total volume CAGR recorded over the review period. Excise duty increases during both 2012 and 2013 continued to constrain sales, with the majority ...

      Jun 2016 | US$2,100 | Pages: 99 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Kenya

      The Kenyan economy continued to grow, backed by increasing foreign investment and stable political leadership, as well as an increasing focus on the development of youth entrepreneurship. Backed by a strong GDP forecast of 6.5% for 2015, as well as ...

      Jun 2016 | US$2,100 | Pages: 69 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Belgium

      Alcoholic drinks in Belgium declines in total volume terms in 2015. Within a relatively good economic context, this decline can be explained by premiumisation which is leading people to drink less but better. In other words drink products which are ...

      Jun 2016 | US$2,100 | Pages: 100 | Add to cart | View details

      Country Report

      Beer in Poland

      Thanks to the fact that the excise tax on beer was not increased further, the leading producers and retailers refrained from price increases in 2015, thus benefiting volume sales of beer. Due to the slowly improving purchasing power of consumers, ...

      Jun 2016 | US$990 | Pages: 48 | Add to cart | View details

      Country Report

      Cider/Perry in Poland

      2015 was another prosperous year for cider/perry in Poland, as the category benefited from increasing popularity amongst consumers. The warm summer in Poland during 2015 favoured the consumption of cider/perry, particularly at traditional summer ...

      Jun 2016 | US$990 | Pages: 37 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Poland

      The alcoholic drinks market in Poland saw moderate growth in 2015. The main stimulating factor was the improving macroeconomic situation, as for a second consecutive year GDP growth exceeded 3%. This translated into gradually rising disposable ...

      Jun 2016 | US$2,100 | Pages: 113 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Poland

      Polish consumers showed more interest in spirit-based RTDs in 2015, as these products fit with their growing preference for drinks with a lower alcohol content and attractive flavours. These products mostly appeal to the younger generation, ...

      Jun 2016 | US$990 | Pages: 39 | Add to cart | View details

      Country Report

      Spirits in Poland

      Spirits partially recovered from the dramatic decline in the main categories in 2014, which was caused by the significant rise in excise tax of 15% from January 2014. After a steep downturn in 2014, the category suffered stagnancy in 2015. Recovery ...

      Jun 2016 | US$990 | Pages: 49 | Add to cart | View details

      Country Report

      Wine in Poland

      The further popularisation of wine was the key trend in the Polish market in 2015. More than 50% of Polish households purchase wine at least once a year. The factor driving growth was the rising knowledge amongst domestic consumers about wine ...

      Jun 2016 | US$990 | Pages: 56 | Add to cart | View details
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