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Market research for the alcoholic drinks industry

Euromonitor has the world’s most comprehensive research on the alcoholic drinks industry. We monitor and analyse industry trends in alcoholic drinks globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in alcoholic drinks include:

    Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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    Country Report

    Alcoholic Drinks in the United Arab Emirates

    With the economic crisis of 2009/2010 now only a memory, the United Arab Emirates’ economy had another good year in 2013, with strong growth rates and remarkable levels of job creation. This attracted high numbers of young professionals from all over...

    Jul 2014 | US$1,900 | Pages: 78 | Add to cart | View details

    Country Report

    Spirits in Costa Rica

    The major 2013 trend within spirits was related to the increasing availability of products, the direct result of the ongoing free trade agreements. Due to this, consumers have begun to change their drinking habits, being willing to try different ...

    Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

    Country Report

    Wine in Costa Rica

    As a result of new markets emerging (due to free trade agreements) the diversity of wine available in Costa Rica has significantly increased since 2011, with many kinds of wine occupying considerable shelf space at local supermarkets and emerging ...

    Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Beer in Costa Rica

    The local beer category has been experiencing a gradual movement towards artisanal crafting, with local consumers not only becoming more interested in flavour variety but also in experiencing and making their own artisanal beer, which has benefited ...

    Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

    Country Report

    Cider/Perry in Costa Rica

    Cider/perry continues being outshined by traditional alcoholic drinks’ positioning (vodka, rum, local aguardiente, whiskies) and fast-growing categories, such as wine and beer, which keep gaining in popularity, thanks to the increasing consolidation ...

    Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Costa Rica

    The relatively better performance showed by alcoholic drinks in Costa Rica during 2013 (when compared with the review period CAGR) was the result of the ongoing and gradual recovery from the lingering effects of the recent economic downturn and the ...

    Jul 2014 | US$1,900 | Pages: 81 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Costa Rica

    While RTDs continued developing further in 2013, high-strength premixes’ performance remained incipient, mainly as a result of local consumers’ preference for more traditional alcoholic drinks (rum, vodka, whiskies, beer). In the case of RTDs, low ...

    Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Beer in Iran

    Consumption of alcoholic drinks in any form has been illegal in Iran since the Islamic revelation in 1979 and serious punishments are levied on all people who break this law. The prohibition of alcohol is based on Islamic law, which does not allow ...

    Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Iran

    The production and consumption of alcoholic drinks is totally forbidden under Islamic law and the Iranian government enforces this by any means. Although detrimental to the interests of alcoholic drinks in general, this law does present non/low ...

    Jul 2014 | US$1,900 | Pages: 30 | Add to cart | View details

    Country Report

    Spirits in Algeria

    Spirits increased in total volume by 5% in 2013, while total value sales increased by 12% in current terms. All brands in the category remained imported at the end of the review period and there is no domestic production of spirits at all in Algeria....

    Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Algeria

    While off-trade sales of alcoholic drinks maintained healthy growth over the review period, on-trade sales suffered declines. However, on-trade sales began to recover in 2013 thanks to the reopening of cafés and bars, particularly in the capital ...

    Jul 2014 | US$1,900 | Pages: 60 | Add to cart | View details

    Country Report

    Beer in Algeria

    Beer recorded solid total volume growth of 5% in 2013 while total value sales increased by 10% in current terms. Beer sales began to recover during the year after a long period of slowdown, which was due to bars and restaurants closing down, with ...

    Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

    Country Report

    Wine in Algeria

    Wine registered 5% total volume growth and 11% total value growth in current terms during 2013. This solid volume and value growth resulted from rising domestic production as well as strong increases in import volumes. The reopening of bars and ...

    Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Beer in the United Arab Emirates

    As a result of the increasing numbers of inbound tourists visiting the United Arab Emirates and the rising numbers of western expatriates coming to the country to live and work, beer in the United Arab Emirates has been witnessing strong growth in ...

    Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Cider/Perry in the United Arab Emirates

    Demand for cider/perry in the United Arab Emirates is growing due to the increasing influx of expatriates from the UK, a country in which cider/perry is currently witnessing a strong revival. The majority of pubs and nightclubs in the United Arab ...

    Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in the United Arab Emirates

    Even though Bacardi has successfully launched various high-strength premixes in the United Arab Emirates recent years, total volume sales in the category in the United Arab Emirates remain negligible, not least as these products are intended ...

    Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Spirits in the United Arab Emirates

    The favourable economic situation in the United Arab Emirates and the high numbers of affluent inbound tourists entering the country supported on-trade sales of premium brands across all spirits categories in 2013.

    Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

    Country Report

    Wine in the United Arab Emirates

    As the global economy continues to recover and the United Arab Emirates’ travel and tourism industry continues to flourish, the country is welcoming vast numbers of young professionals with high disposable incomes but often limited knowledge of wine....

    Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

    Country Report

    Wine in Egypt

    Volume growth of wine dropped significantly in 2013 registering 6% compared to 14% in 2012. This was because domestic wine sales are largely dependent on purchases by foreign tourists and expats. Manufacturers estimate that 80-85% of locally-produced...

    Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

    Country Report

    Beer in Egypt

    Beer performed consistently well in 2013 compared to other categories, registering total volume growth of 8%. Unlike other categories, beer is well established in terms of off-trade sales. On-trade sales suffered across the board due to political ...

    Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Egypt

    Growth rates declined in many categories in 2013 relative to 2012. The recovery process, which began in 2012, was yet again disrupted by political unrest following the 30 June uprising, which saw President Muhammad Morsi ousted from power. The ...

    Jul 2014 | US$1,900 | Pages: 68 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Egypt

    RTDs/high-strength premixes registered very high growth rates in 2013. Consumers became much more familiar with the concept of RTDs and increasingly purchased them in both on-trade and off-trade outlets. Many consumers prefer the sweeter flavour to ...

    Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Spirits in Egypt

    Distributors reported that legitimate on-trade sales of imported spirits dropped significantly due to the economic decline and army-imposed curfews in the second half of 2013, which inhibited consumption and consumers’ social habits. However, there ...

    Jul 2014 | US$900 | Pages: 36 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in the Netherlands

    RTDs/high-strength premixes continued to decline in 2013, with a total volume decline of 2%, mostly due to increased health awareness, the shift to other drinks, and a trend towards premium products. Consumers are increasingly interested in ...

    Jul 2014 | US$900 | Pages: 36 | Add to cart | View details

    Country Report

    Beer in the Netherlands

    Total volume sales of beer continued to decline slightly in 2013, driven by decrease in per capita consumption and consumers’ caution about spending money. The volume decline was at a slower rate than in previous years in the review period, due an ...

    Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

    Country Report

    Wine in the Netherlands

    Wine managed to achieve 2% total volume growth in 2013. This growth was driven by the positive attitude of Dutch consumers towards wine, wide availability and intense promotions. In addition, retailers and companies made efforts to educate consumers ...

    Jul 2014 | US$900 | Pages: 46 | Add to cart | View details

    Country Report

    Spirits in the Netherlands

    Decreasing alcohol consumption, driven by a more responsible attitude towards consuming alcohol and a decline in disposable incomes, resulted in a continued total volume decline in 2013, of 2%. This was a stable performance in total volume terms ...

    Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

    Country Report

    Cider/Perry in the Netherlands

    Cider/perry is still growing in the Netherlands, mainly driven by Heineken’s brands Jillz and Strongbow. Cider/perry answers consumers’ desire for a light, sweet and sparkling beverage. This resulted in 3% total volume growth in 2013.

    Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

    Country Report

    Alcoholic Drinks in the Netherlands

    Alcoholic drinks saw a slight decline of 1% in total volume terms in 2013, which was consistent with the performance the previous year and the CAGR in the review period. Dutch consumers are developing a more responsible attitude towards alcohol ...

    Jul 2014 | US$1,900 | Pages: 102 | Add to cart | View details

    Country Report

    Cider/Perry in the Czech Republic

    Cider/perry gained interest from Czech consumers when the brand of Somersby cider (Budejovicky Budvar) was introduced during the spring of 2012. Somersby cider was given a strong marketing support and gained more attention from mostly younger ...

    Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in the Czech Republic

    Czech consumers showed more interest in malt-based RTDs in 2013 because these products fitted in with their increased demand for low-alcohol drinks with interesting flavours. It is mostly the young generation that like malt-based RTDs, though their ...

    Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Spirits in the Czech Republic

    The spirits industry was hit by a tragic incident involving methyl alcohol poisoning during the autumn and winter of 2012. Methyl-tainted alcohol penetrated the distribution network of small independent retailers, marketplaces and convenience stores ...

    Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

    Country Report

    Wine in the Czech Republic

    Czech consumers drank more still rosé wine during 2013 and they continued to drink more still white wine than still red wine. Consumers also showed greater interest in quality wines and local wine products. Wine shops with a wide range of draught ...

    Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

    Country Report

    Beer in the Czech Republic

    The shift from on-trade to off-trade consumption continued during 2013. The previous year (2012) was the first time in history when total volume sales of non/low alcohol beer declined and this negative performance continued into 2013. This was a ...

    Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

    Country Report

    Alcoholic Drinks in the Czech Republic

    The consumption of alcoholic drinks dropped during 2013, compared with mild growth recorded in 2012. Total volume sales of beer and spirits registered negative performances while wine, cider and RTDs/high-strength premixes registered total volume ...

    Jul 2014 | US$1,900 | Pages: 100 | Add to cart | View details

    Country Report

    Cider/Perry in Belgium

    Cider/perry has been on a rather negative growth path for many years in Belgium, posting a total volume decline of 2% for the third consecutive year in 2013. One of the main reasons for this is the high level of competition from sparkling wine. ...

    Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Belgium

    A negative performance from standard lager significantly impacted the alcoholic drinks market in Belgium in 2013, resulting in a decline in both volume and value sales. Wine remained static while spirits, driven by the increasing popularity of ...

    Jul 2014 | US$1,900 | Pages: 101 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Belgium

    The recent success of RTS (ready-to-serve) cocktails helped the category perform positively in 2013. However, the strong growth experienced by the category over the review period is likely a thing of the past. On the one hand, an improving economic ...

    Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Spirits in Belgium

    In 2013, consumer demand for spirits was highly polarised. In categories such as gin, demand rose for premium and super premium brands, while in rum and other blended Scotch whisky, mid-priced brands were the most successful.

    Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

    Country Report

    Wine in Belgium

    In a very mature and fairly static category, two positive elements stand out - on the one hand, the continuous growth of sparkling wine, driven especially by demand from the northern part of the country, and on the other hand, the development of ...

    Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

    Country Report

    Beer in Belgium

    The decline of beer in Belgium can be attributed to two different factors. On the one hand, it reflects the ongoing decline of domestic lager. Consumption patterns have changed over the last 10 years, and what was one of the key focal aspects of ...

    Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

    Country Report

    Beer in Guatemala

    Growth in total beer volume sales in 2013 was much stronger than was expected, and evidently faster than the CAGR for the entire review period. This improvement was partly due to a price war between category leaders Cervecería Centroamericana and ...

    Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Guatemala

    Total volume and current value growth rates for RTDs/high-strength premixes in 2013 were both below those of 2012. While volume and current value growth rates had positive results the year before, in 2013 the performances were very different, as the ...

    Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

    Country Report

    Spirits in Guatemala

    Total volume and current value growth rates for spirits in 2013 were badly affected by the beer price war. Although the spirits’ increasing maturity was the main reason for its performance, demand was also hampered by increasing competition from beer...

    Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

    Country Report

    Wine in Guatemala

    The wine category is growing strongly both in volume and in value terms. This is due to a mix of specific situations that the category is undergoing. The import tax elimination agreement for Chilean wine has given strong dynamism to the category. ...

    Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Guatemala

    During 2013, strong price-competition in the beer category limited the whole market’s value sales. The low prices in beer distorted alcoholic drinks as a whole, where rum, vodka, RTDs, aguardente/aguardiente and other categories were not able to ...

    Jul 2014 | US$1,900 | Pages: 74 | Add to cart | View details

    Country Report

    Alcoholic Drinks in the US

    Alcoholic drinks witnessed flat volume growth whilst value sales grew in 2013, thanks to the ongoing premiumisation trend across major categories, especially beer. Consumer trends continue to favour unique, diverse and upgraded offerings in liquor, ...

    Jul 2014 | US$1,900 | Pages: 117 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in the US

    In 2013, RTDs/high-strength premixes forged ahead with 13% volume growth, whilst value sales grew by 10% to reach US$5.3 billion. Whilst the growth has been uneven with few top-performing brands, the category continued to benefit from new line ...

    Jul 2014 | US$900 | Pages: 46 | Add to cart | View details

    Country Report

    Spirits in the US

    Total volume and value sales of spirits grew by 2% and 3%, respectively to reach US$62.1 billion in 2013. The category continued to steal shares away from beer and wine. The new generation of Americans are more adventurous and are willing to ...

    Jul 2014 | US$900 | Pages: 50 | Add to cart | View details

    Country Report

    Wine in the US

    In 2013, wine grew by 5% to reach US$40.3 billion. Wine maintained a 3% CAGR in both volume and value terms during the review period with continued recovery of the economy. On the supply side, 2013 saw the second consecutive bumper grape crop, which ...

    Jul 2014 | US$900 | Pages: 49 | Add to cart | View details
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