According to The Bank of Korea, in early 2010, the economy of South Korea recorded a 2% growth rate. With more favourable conditions in 2010, alcoholic drinks, which had seen declining sales during the economic downturn, returned to positive growth. The whole alcoholic drinks industry saw positive volume growth in 2010, with both the on- and off-trade performances witnessing good and similar growth rates. In addition, consumers increasingly enjoyed premium alcoholic drinks in all areas of the
May 2011
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