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Market research for the alcoholic drinks industry

Euromonitor International publishes the world's most comprehensive market research on the alcoholic drinks industry, providing a resource for your entire organization.

We monitor and analyse alcoholic drinks industry trends globally, from total market size and share data and analysis, to specific category level information, helping you with planning strategic development, marketing, mergers and acquisitions and brand management.

Category level information available includes:

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      Company Profile

      Suntory Holdings Ltd in Spirits

      Suntory’s acquisition of Beam in early 2014 has transformed the company from the world’s 25th biggest spirits player to number five, and given it a more global reach. However, the newly enlarged Suntory spirits operations inherit many of the problems...

      Sep 2015 | US$570 | Add to cart | View details

      Country Report

      Beer in Saudi Arabia

      The growing young demographic in Saudi Arabia, as well as the strong influence of Western lifestyles, is influencing purchasing trends in the country. Furthermore, the Islamic restrictions on alcohol have led consumers to opt for the alternative ...

      Sep 2015 | US$990 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Saudi Arabia

      The growing youth population has continued to benefit the growth of non/low alcohol beer in Saudi Arabia. This category experienced strong growth in 2014, faster than the review period. Furthermore, the absence of alcoholic drinks in line with the ...

      Sep 2015 | US$2,100 | Add to cart | View details

      Company Profile

      Diageo in Spirits

      A combination of weak emerging market economies and historic failings of a pre-great recession focus on North America and Western Europe has meant the company has seen a couple of years of weak results. This profile looks at the problems facing ...

      Sep 2015 | US$570 | Add to cart | View details

      Country Report

      Beer in Ireland

      Craft beer continued to see rapid growth in Ireland in 2014, as the number of brands available expanded further. While the vast majority of these products can be classed as premium, a growing range of private label products are also emerging, ...

      Sep 2015 | US$990 | Add to cart | View details

      Country Report

      Cider/Perry in Ireland

      Following a hot summer in 2013, sales of cider/perry continued to be boosted by good weather in the summer of 2014. Cider/perry is strongly associated with summer consumption by many Irish consumers, with less interest in these products in times of ...

      Sep 2015 | US$990 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Ireland

      Alcoholic drinks in Ireland continued to see total volume sales decline in 2014. Excise duty increases earlier in the review period are continuing to have a negative impact, despite tax levels remaining steady in 2014. High prices are meanwhile being...

      Sep 2015 | US$2,100 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Ireland

      The majority of leading brands in RTDs/high-strength premixes in Ireland have mature sales, with little real innovation being seen towards the end of the review period. While Irish Distillers' leading brand West Coast Cooler saw growth at the start ...

      Sep 2015 | US$990 | Add to cart | View details

      Country Report

      Spirits in Ireland

      Volume sales of spirits in Ireland saw significant declines in 2014, on the back of increased excise duties imposed in budget submissions in October 2013 and an ongoing high VAT rate of 23%. While no further tax increases were announced in October ...

      Sep 2015 | US$990 | Add to cart | View details

      Country Report

      Wine in Ireland

      Wine sales via discounters saw very strong growth in 2014, with this channel gaining an impressive six percentage points in off-trade volume share from 2013 to reach 22% share. This represented a surge in share from the start of the review period, ...

      Sep 2015 | US$990 | Add to cart | View details

      Country Report

      Beer in Brazil

      The late Carnival season, above-average temperatures and less rainfall, along with FIFA’s World Cup to some extent, and a poor performance of the sector in 2013, supported beer in achieving 14% and 4% growth, in total value and volume, respectively, ...

      Aug 2015 | US$990 | Pages: 36 | Add to cart | View details

      Country Report

      Cider/Perry in Brazil

      Cereser is the name of the most famous and leading brand in cider in Brazil. Vitivinícola Cereser changed its NBO to CRS Brands in 2014 and, since then, the company has also been investing in other categories of alcoholic drinks such as spirits and ...

      Aug 2015 | US$990 | Pages: 25 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Brazil

      Cia Muller de Bebidas saw a strong growth in share during the review period, boosted by the intensification of the 51 Ice brand of spirit-based RTDs in key distribution channels. The 51 Ice line was developed with the purpose of reaching younger ...

      Aug 2015 | US$990 | Pages: 28 | Add to cart | View details

      Country Report

      Spirits in Brazil

      The late Carnival season, above-average temperatures and less rainfall, along with the FIFA World Cup to some extent, and a poor performance of the sector in 2013, supported spirits in achieving 12% growth in total volume and less than 1% growth in ...

      Aug 2015 | US$990 | Pages: 37 | Add to cart | View details

      Country Report

      Wine in Brazil

      Following the trend over the latest years, other sparkling wine continued growing in 2014 in both volume and value sales as a result of the higher consumption of such products during the year, previously concentrated on New Year’s Eve. Domestic ...

      Aug 2015 | US$990 | Pages: 39 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Brazil

      Seasonal factors, such as the late Carnival season, above-average temperatures and less rainfall, along with the FIFA World Cup to some extent, positively influenced alcoholic drinks’ performance in 2014. The industry also benefited from interesting ...

      Aug 2015 | US$2,100 | Pages: 85 | Add to cart | View details

      Country Report

      Beer in Azerbaijan

      In 2014, local Azerbaijani companies further demonstrated healthy marketing activities and thus increased volume sales of domestic beer. The strong performance of local companies was the result of rigid competition developed over the review period; ...

      Aug 2015 | US$990 | Pages: 29 | Add to cart | View details

      Country Report

      Cider/Perry in Azerbaijan

      Sales of cider/perry remained negligible in Azerbaijan in 2014.

      Aug 2015 | US$990 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Azerbaijan

      In 2014, both total value and volume growth were higher than the averages for the review period. This was the result of the premiumisation trend within beer, wine, vodka and brandy. Locals are switching to a more hectic way of living and as a result,...

      Aug 2015 | US$2,100 | Pages: 63 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Azerbaijan

      Towards the end of the review period, the category of RTDs/high-strength premixes was driven mainly by curiosity, which came mostly from the younger generation. The influence of energy drinks is increasing in the country, especially among the younger...

      Aug 2015 | US$990 | Pages: 22 | Add to cart | View details

      Country Report

      Spirits in Azerbaijan

      Spirits recorded 2% total volume growth in 2014, which represented a considerable slowdown from the 17% total volume growth recorded in 2013. This slowdown in growth was mainly due to the efforts addressing demographic and social problems regarding ...

      Aug 2015 | US$990 | Pages: 31 | Add to cart | View details

      Country Report

      Wine in Azerbaijan

      In 2014, the increasing popularity of wine-tasting courses among Azerbaijan’s young professionals, the main consumers of wine in the country, continued to have a positive influence on volume growth of wine in the country. Wine is becoming very ...

      Aug 2015 | US$990 | Pages: 23 | Add to cart | View details

      Country Report

      Beer in Algeria

      Beer generated 9% total volume growth and 11% total value growth in current terms during 2014. The category generated stronger demand than previously, with demand peaking during summer, a trend which was particularly visible in eastern and western ...

      Aug 2015 | US$990 | Pages: 31 | Add to cart | View details

      Country Report

      Spirits in Algeria

      Spirits witnessed 6% total volume growth and 9% total value growth in current terms in 2014. The category is still represented mainly by imported products and there is no domestic production of any spirits brand in the country. Positive growth in ...

      Aug 2015 | US$990 | Pages: 27 | Add to cart | View details

      Country Report

      Wine in Algeria

      Wine witnessed 5% total volume growth and 9% total value growth in current terms in 2014. The category saw an increase in domestic production as well as in imports of both bottled wine and wine in barrels and containers over two litres in capacity ...

      Aug 2015 | US$990 | Pages: 25 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Algeria

      Alcoholic drinks witnessed more dynamic volume and current value growth in 2014 than the respective CAGRs recorded over the review period. Sales have been recovering since the reopening of on-trade and off-trade outlets selling alcoholic drinks at ...

      Aug 2015 | US$2,100 | Pages: 57 | Add to cart | View details

      Country Report

      Spirits in Tunisia

      Due to the absence of representatives of popular spirits brands, the distribution of spirits has become an issue amongst many channels, which suffer because of the ambiguity of the category and the distribution procedure which still unclear. All ...

      Aug 2015 | US$990 | Pages: 26 | Add to cart | View details

      Country Report

      Wine in Tunisia

      Despite the large number of private companies in wine, the majority of vineyards still belong to the Ministry of Agriculture, which explain its monopolisation of the category, which is still suffering and still being affected by many factors.

      Aug 2015 | US$990 | Pages: 20 | Add to cart | View details

      Country Report

      Beer in Lithuania

      Having suffered steep decline over the two previous years, beer saw a strong recovery in 2014. A combination of reasons explains the good results. The unusually hot summer left a lot of people thirsty for beer. The industry also showed its ability to...

      Aug 2015 | US$990 | Pages: 34 | Add to cart | View details

      Country Report

      Cider/Perry in Lithuania

      There seems to be no end in sight for the fall of the once popular cider/perry in Lithuania. Some industry sources go as far as admitting that drinkers are simply no longer interested in the drink and naturally look for other alcoholic drinks. Most ...

      Aug 2015 | US$990 | Pages: 27 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Lithuania

      RTDs/high-strength premixes proved once again to be the most volatile category within alcoholic drinks in Lithuania in 2014. Small market sizes, as well as fickle consumers, mean that sales can increase steeply one year just to fall just as ...

      Aug 2015 | US$990 | Pages: 28 | Add to cart | View details

      Country Report

      Spirits in Lithuania

      Gradually rising disposable incomes and continuing interest in newly discovered drink categories supported the growth of spirits in 2014. Demand was suffering greatly over the recent years, plagued by an extremely high portion of drinkers migrating ...

      Aug 2015 | US$990 | Pages: 35 | Add to cart | View details

      Country Report

      Wine in Lithuania

      Many diverging trends were noticed in wine in 2014. The sector managed growth despite the increase of excise rates in 2014. Rising knowledge of wine, often attributed to frequent trips of Lithuanians abroad, is driving the growth. Also, wine gained ...

      Aug 2015 | US$990 | Pages: 27 | Add to cart | View details

      Country Report

      Beer in Tunisia

      The launch of Stella Gold was the most important event in 2014, as it was quickly adopted and attracted a large group of consumers, because of its high quality combined with an affordable price. These factors helped this new brand to strongly compete...

      Aug 2015 | US$990 | Pages: 27 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Lithuania

      The alcoholic drinks industry managed a value increase in the low single digits annually over the review period whilst volume remained stable. This was welcomed by the producers, which insisted all along that their goal is to make money and not to ...

      Aug 2015 | US$2,100 | Pages: 77 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Tunisia

      Despite the increase in taxes imposed each year by the Ministry of Finance on alcoholic drinks, production did not see any decline; on the contrary it registered a remarkable increase from 2011. The performance of beer is especially strong in the ...

      Aug 2015 | US$2,100 | Pages: 47 | Add to cart | View details

      Country Report

      Beer in South Africa

      Whilst premiumisation remained a trend (despite the current poor economic climate), a notable change to the beer category was the introduction of flavoured/mixed lager in South Africa. Whilst usually innovation is in the form of packaging, this was ...

      Aug 2015 | US$990 | Pages: 36 | Add to cart | View details

      Country Report

      Cider/Perry in South Africa

      Distell Group continued to innovate within its Savanna brand in order to stimulate consumers’ interest in the cider category in 2014. Whilst Savanna and Savanna Light have long been available in 330ml clear glass bottles, Distell Group introduced a ...

      Aug 2015 | US$990 | Pages: 30 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in South Africa

      With the rising consumer demand for convenience, as well as manufacturers’ need to continually innovate in this “fad-driven” market, there remains a trend towards premixes and ready-to-drink cocktails. Brandhouse Beverages’ Smirnoff Boxed range of ...

      Aug 2015 | US$990 | Pages: 31 | Add to cart | View details

      Country Report

      Spirits in South Africa

      Spirits in South Africa felt the impact of decreased disposable incomes, with many consumers choosing products which offer value for money, as well as delivering on quality. Whilst there has been innovation within vodka in terms of new flavour ...

      Aug 2015 | US$990 | Pages: 40 | Add to cart | View details

      Country Report

      Wine in South Africa

      Whilst domestic sales of still light grape wine experienced solid growth in 2014, exported wine volumes showed a dramatic decline in comparison with the previous year. This was due to exports being overly inflated in the previous year due to two ...

      Aug 2015 | US$990 | Pages: 36 | Add to cart | View details

      Country Report

      Alcoholic Drinks in South Africa

      The alcoholic drinks market in South Africa achieved conservative total volume growth in 2014; however, this was an improvement on the previous year. This was due to the slight improvement in the growth of beer, the biggest category within alcoholic ...

      Aug 2015 | US$2,100 | Pages: 90 | Add to cart | View details

      Country Report

      Beer in the Czech Republic

      Despite the optimistic prognosis for the recovery of the on-trade, the shift of consumption to the off-trade continued in 2014. Although beer recorded total volume sales growth of 1% in 2014, on-trade volume sales recorded a decline of 1%. ...

      Aug 2015 | US$990 | Pages: 40 | Add to cart | View details

      Country Report

      Cider/Perry in the Czech Republic

      Cider/perry has been popular in the Czech Republic since Budejovicky Budvar launched the Somersby brand in the country in the spring of 2012. However, it was around 2013 that a significant number of Czechs first started to notice ciders, underpinned ...

      Aug 2015 | US$990 | Pages: 31 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in the Czech Republic

      Czech consumers showed more interest in malt-based RTDs in 2014, as these products fit in with their growing preference for drinks with lower alcohol content with interesting flavours. These products mostly appealed to younger generations over the ...

      Aug 2015 | US$990 | Pages: 31 | Add to cart | View details

      Country Report

      Spirits in the Czech Republic

      The spirits industry in the Czech Republic continued to be heavily influenced by the tragic incident involving methyl alcohol poisoning during the autumn and winter of 2012.Methyl-tainted alcohol penetrated the distribution network of small ...

      Aug 2015 | US$990 | Pages: 43 | Add to cart | View details

      Country Report

      Wine in the Czech Republic

      According the Czech Winegrowers’ Association imports of wine to the Czech Republic in 2014 exceeded exports. In 2014, imports of wine to the Czech Republic increased by 9% in value terms compared to 2013.This was driven by increasing demand for and ...

      Aug 2015 | US$990 | Pages: 42 | Add to cart | View details

      Country Report

      Beer in Romania

      2014 witnessed a contraction in total volume sales of beer. The main reason was the increase in the excise from September 2013, with a strong impact in 2014, which led to growth in the average unit price. As a consequence, volume sales reduced, ...

      Aug 2015 | US$990 | Pages: 44 | Add to cart | View details

      Country Report

      Cider/Perry in Romania

      Cider/perry was a niche category in 2014. Despite its very low base, the category did not show a good performance because the product is unknown to the majority of consumers of alcoholic drinks. Also, there is no clear perception about these ...

      Aug 2015 | US$990 | Pages: 29 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Romania

      RTDs/high-strength premixes accounted for low sales within overall alcoholic drinks in 2014. The perception of such products as sophisticated and the high unit prices of such products maintained the category at a marginal level. The slight decline in...

      Aug 2015 | US$990 | Pages: 32 | Add to cart | View details
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