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Market research for the alcoholic drinks industry

Euromonitor has the world’s most comprehensive research on the alcoholic drinks industry. We monitor and analyse industry trends in alcoholic drinks globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in alcoholic drinks include:

    Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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    Country Report

    Rtds/High-Strength Premixes in Macedonia

    Spirit-based RTDs was the only active category within RTDs/high-strength premixes in 2013. Other types of RTDs/high-strength premixes were generally unavailable in both the off- and on-trade.

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Spirits in Macedonia

    Spirits stagnates and declines slightly in total volume terms while managing to grow by 3% in total value terms in 2013 to reach over two million litres with a value of MKD3.5 billion.

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Wine in Macedonia

    Local tradition of wine consumption in Macedonia has deep roots and long history. Vineyard cultivating and wine-making date back in time for several millennia. Following modern trends, in recent years a new type of wine culture has begun developing ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Beer in Macedonia

    By growing 4% in total volume terms, sales of beer are now back to pre-crisis/2009 volume levels, and the overall recovery of the beer category has been the steadiest among the alcoholic drinks categories. Beer reached volume sales of 70 million ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Cider/Perry in Macedonia

    There was no category presence for cider/perry in Macedonia in 2013. Official statistics between 2010 and 2013 show that there were insignificant imports of cider/perry in comparison with the rest of the alcoholic drinks categories.

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Macedonia

    2013 saw stable growth of alcoholic drinks in Macedonia in both volume and value terms. Consumer confidence improved in 2013 as the domestic economy recovered and continued its annual growth of between 2% and 3%. Increased tourist arrivals made an ...

    Oct 2014 | US$1,900 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Hungary

    Although there are signs that the Hungarian economy has started to recover, the performance of alcoholic drinks continues to falter due to the weak spending power of a large number of the people who comprise the target audience for the industry and ...

    Oct 2014 | US$1,900 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Hungary

    RTDs/high strength premixes was the second best performing category in alcoholic drinks in 2013, after cider, as the category recorded positive volume growth over the course of the year. The category’s leading producers and small players alike ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Spirits in Hungary

    Demand for spirits in Hungary is being negatively affected not only by weak consumer spending power but also by increasing taxes. After the excise tax on alcohol was raised in Hungary during 2012, rising by 5% for high-quality spirits such as vodka ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Wine in Hungary

    Volume sales of wine declined further in Hungary during 2013, falling by 3% for the second consecutive year as unit prices continued to rise sharply. Hungarian consumers can hardly be convinced to consume more wine, although as a wider range of wine ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Beer in Hungary

    The popularity of low-price economy beer is growing in Hungary as consumers remain very price sensitive and this has led to expansion in the range of economy beer brands available. Another influence on this trend in 2013 was the increase recorded in ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Cider/Perry in Hungary

    After the successful launch of the first products in the category of cider in 2011, the sustained boom recorded in sales of cider continued to build unabated throughout 2012 and 2013. Cider has so far been a major success, gaining many consumers, ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Wine in Pakistan

    There are no sales of wine in Pakistan. Furthermore, these products are not expected to be introduced in the country during the forecast period, as existing manufacturers of alcoholic drinks show no interest in wine. Imported wine is available via ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Beer in Pakistan

    There were two key types of alcoholic drinks available in Pakistan and beer is one type. Beer was popular among the younger generation and the majority of beer sales occur in summertime.

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Cider/Perry in Pakistan

    There are no sales of cider/perry in Pakistan. Furthermore, these products are not expected to be introduced in the country during the forecast period. Existing manufacturers of alcoholic drinks have shown no sign of entering cider/perry. With the ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Pakistan

    Alcohol consumption among Muslims is illegal in Pakistan. Muslims constitute 97% of the Pakistani population and strong regulations are imposed on the alcoholic drinks industry. Despite all odds, growth in alcohol drinks was experienced during 2013. ...

    Oct 2014 | US$1,900 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Pakistan

    There are no sales of RTDs/high-strength premixes in Pakistan. Furthermore, these products are not expected to be introduced in the country during the forecast period, given that existing alcoholic drinks manufacturers have failed to state any ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Spirits in Pakistan

    Spirits in Pakistan generated the highest total sales volume in 2013. Spirits continued to benefit from its availability through non-licensed shops. Brandy, rum, whisky, vodka and gin were key spirits available in Pakistan during 2013.

    Oct 2014 | US$900 | Add to cart | View details

    Global Briefing

    Fading Recovery, Fresh Downside Risks and Hidden Potential: Part 1 – The Regional Angle

    Fresh geopolitical, macroeconomic and legislative barriers are hitting emerging alcoholic drinks markets, once hailed as the engine of the industry’s relative resilience to the downturn. Meanwhile, previously mature western markets are transforming ...

    Oct 2014 | US$1,200 | Add to cart | View details

    Country Report

    Beer in Uruguay

    Uruguayan consumers with their purchasing power increasing in real terms throughout the entire review period consistently traded up to premium brands, domestic and imported. In the last part of the review period and especially in 2013 this move ...

    Oct 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Cider/Perry in Uruguay

    For the second consecutive year, cider sales posted a decline in total volume (-5%) which represents a four percentage point drop from the CAGR of the review period. Historically, total volume sales of cider (perry sales in Uruguay remained ...

    Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Uruguay

    The two larger categories, beer and wine, accounted for the majority of total volume sales of alcoholic drinks and regardless of the performance of the rest of the categories, they determined the overall performance in Uruguay. During the review ...

    Oct 2014 | US$1,900 | Pages: 76 | Add to cart | View details

    Country Report

    Spirits in Uruguay

    Consumers with increasing disposable incomes in real terms in all segments of the population, not only traded from domestic and regional whiskies up to other blended Scotch whisky, Irish whiskey or bourbon/other US whiskey, but they are also ...

    Oct 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Wine in Uruguay

    In the last part of the review period, many domestic wineries started producing fine still red wine from varietals other than the traditional Tannat, Cabernet Sauvignon and Merlot or less traditional ones like Pinot Noir or Cabernet Franc. Shiraz, ...

    Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Uruguay

    The success of high-strength premixes but more significantly that of spirit-based RTDs of the last three years of the review period contributed to the important total volume growth of the review period. In 2013, more consumers continued to opt for ...

    Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

    Company Profile

    Campari Milano SpA , Davide in Wine

    Campari is a major player in vermouth and sparkling wine. This profile analyses the company’s response to challenging conditions in vermouth and its efforts to tap into growth opportunities in both vermouth and sparkling wine in key emerging markets....

    Oct 2014 | US$525 | Pages: 33 | Add to cart | View details

    Country Report

    Cider/Perry in France

    In 2013, a strong come-back of promotional campaigns and event marketing by industry players have helped to mitigate the structural decline of previous years, thereby leading to a quasi-stabilisation of off-trade sales volume. For example, in early ...

    Oct 2014 | US$900 | Pages: 51 | Add to cart | View details

    Country Report

    Alcoholic Drinks in France

    Overall sales of alcoholic drinks continue to decline, albeit by less than 1%, in volume in 2013 due to structural factors such as the ongoing drop of on-trade sales and the impact of new taxes. Wine, the most valuable category, still faces the drop ...

    Oct 2014 | US$1,900 | Pages: 136 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in France

    The most significant development during 2013 was the success of the ‘cocktailisation’ trend characterised by the advent of a diversity of ready-to-drink products as extensions of traditional spirits and wine brands. In the aftermath of the Fillon tax...

    Oct 2014 | US$900 | Pages: 49 | Add to cart | View details

    Country Report

    Spirits in France

    More than one year after the implementation of the Fillon tax (January 2012 ), spirits recovers with difficulties from its hangover; at least during the first half of the year. For trade press and some players, the storm has passed nonetheless caused...

    Oct 2014 | US$900 | Pages: 60 | Add to cart | View details

    Country Report

    Wine in France

    The results of wines are mixed in 2013. New modern approaches in the area of flavours, packaging and quality classifications still support sales, at least in value. BABVs (Boissons Aromatisées à Base de Vin – Wine based flavoured drinks), which are ...

    Oct 2014 | US$900 | Pages: 64 | Add to cart | View details

    Country Report

    Beer in France

    In 2013, new excise duties of around 160% higher than the previous year resulted in super-premiumisation of the category; instead of shifting part of their consumption onto potentially less expensive lagers, consumers have maintained, and even ...

    Oct 2014 | US$900 | Pages: 58 | Add to cart | View details

    Company Profile

    Bacardi & Co ltd in Wine

    The world’s seventh largest spirits company, Bacardi also ranks 14th in the global wine market. This profile analyses Bacardi’s efforts to address the significant challenges facing its core fortified wine and vermouth interests, as well as ...

    Oct 2014 | US$525 | Pages: 31 | Add to cart | View details

    Company Profile

    Bacardi & Co Ltd in Spirits

    Bacardi is the world’s seventh largest spirits company and the global leader in rum. This profile analyses the company’s efforts to revitalise its key brands and expand its product offer in the face of intensifying competition and rapidly evolving ...

    Oct 2014 | US$525 | Pages: 35 | Add to cart | View details

    Company Profile

    Campari Milano Spa, Davide in Spirits

    The world leader in liqueurs, Campari continued its strategy of acquisitive expansion in 2014. This profile analyses the company’s efforts to fill gaps in its portfolio, including its move into Canadian whisky through the acquisition of Forty Creek ...

    Oct 2014 | US$525 | Pages: 33 | Add to cart | View details

    Company Profile

    Accolade Wines Ltd in Wine

    Formed as a result of Constellation Brands’s divestment of its UK and Australian operations, Accolade was the world’s eighth largest wine player in 2013. The company inherited a position where it was overly reliant on the low-margin UK and Australian...

    Oct 2014 | US$525 | Pages: 30 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Indonesia

    After recovering from a decline in 2010, alcoholic drinks continued with single-digit total volume growth in 2013, albeit slower than the rise registered in 2012. Healthy growth was contributed to by strong performances from both beer and ...

    Oct 2014 | US$1,900 | Pages: 96 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Indonesia

    RTDs/high-strength premixes attracted more consumers in 2013 as these alcoholic beverages are easier to drink than spirits but higher in alcohol content than beer. Sales of these drinks expanded over the last several years of the review period. ...

    Oct 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Spirits in Indonesia

    The prices of imported spirits increased in Indonesia as the currency weakened, making them much more expensive than they already were and only enjoyed by a small group of consumers on high incomes. A number of brands ceased to be imported due to low...

    Oct 2014 | US$900 | Pages: 40 | Add to cart | View details

    Country Report

    Wine in Indonesia

    Increased popularity of drinking wine amongst Indonesians is still mainly involving only still light grape wine. Declining non-grape wine, which consists mainly of herbal fruit wine, resulted in total volume sales of wine to fall in 2013, as it ...

    Oct 2014 | US$900 | Pages: 44 | Add to cart | View details

    Country Report

    Beer in Indonesia

    Beer volume sales continued to strengthen despite the regulations implemented in central areas of Java and Bali. Although the distribution of beer was restricted in some off-trade channels, sales of beer recorded healthy growth in 2013. With domestic...

    Oct 2014 | US$900 | Pages: 45 | Add to cart | View details

    Country Report

    Cider/Perry in Indonesia

    Cider/perry sales in 2013 were still very limited in terms of volume and value. Although a new local brand, Albens by Destindo Sakti, emerged and promotions of the cider drink were well conducted to introduce the brand as well as to familiarise ...

    Oct 2014 | US$900 | Add to cart | View details

    Company Profile

    Heineken NV in Beer

    Heineken NV’s has the widest geographical presence amongst global brewers and has an extensive brand portfolio. Following the FEMSA acquisition, its debt and competitor consolidation moves, have left the Dutch company on alert. Therefore it will be ...

    Oct 2014 | US$525 | Add to cart | View details

    Company Profile

    William Grant & Sons Ltd in Spirits

    Primarily known as a player in Scotch whisky, in recent years William Grant has broadened its portfolio. While a number of these brands have performed well it needs to develop them further. This profile looks at how it has done so far and what more ...

    Oct 2014 | US$525 | Pages: 32 | Add to cart | View details

    Country Report

    Beer in Canada

    Beer lost ground to other alcoholic drinks in 2013, particularly wine, declining by 1% in volume and rising by 1% in value to reach 2.4 billion litres and C$16.4 billion. A number of factors caused this: a gradually ageing population that desires ...

    Oct 2014 | US$900 | Pages: 45 | Add to cart | View details

    Country Report

    Cider/Perry in Canada

    Cider registered strong growth in 2013, as lifestyle-driven consumer demand favoured fruit-based refreshment drinks. While the popularity of malt-based beverages continued to wane, consumers increasingly turned to fruit beverages such as cider and ...

    Oct 2014 | US$900 | Pages: 33 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Canada

    While the overall growth in volume of alcoholic drinks sales remained weak, value growth maintained positive momentum across most product categories in 2013. Continuing trends towards premium products and products perceived as of higher quality fed ...

    Oct 2014 | US$1,900 | Pages: 106 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Canada

    As the popularity of wine, craft beer, high-end spirits and cider continues to increase, RTD/high-strength premixes are being passed by. The RTD/high-strength premix market attracts a younger demographic, including millennials and 18-24 year-olds, ...

    Oct 2014 | US$900 | Pages: 33 | Add to cart | View details

    Country Report

    Spirits in Canada

    Over the review period, the consumer preference for higher end spirits continued to gain momentum, with quality over quantity defining demand. Producers focused on variety, such as flavoured spirits and vintages, taste and social experience in ...

    Oct 2014 | US$900 | Pages: 42 | Add to cart | View details

    Country Report

    Wine in Canada

    Wine – including fortified, sparkling, non-grape and still light grape wines – grew by 3% in volume and 5% in value in 2013, reaching 506 million litres and C$11.0 billion. An ageing population that is characterised as sophisticated and ...

    Oct 2014 | US$900 | Pages: 46 | Add to cart | View details
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