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Market research for the alcoholic drinks industry

Euromonitor has the world’s most comprehensive research on the alcoholic drinks industry. We monitor and analyse industry trends in alcoholic drinks globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in alcoholic drinks include:

    Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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    Complete Euromonitor Reference Library

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    Statistical Reference Handbook

    World Tourism Data and Statistics 2014

    Statistical handbook highlighting comparable travel and tourism statistics for 52 countries.

    Mar 2014 | US$475 | View details

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    World Consumer Lifestyles Databook 2014

    A statistical reference book packed with lifestyle statistics for 76 countries, including home ownership patterns and income.

    Mar 2014 | US$475 | View details

    Global Briefing

    Mergers and Acquisitions in Action

    Using a variety of historic examples, this briefing looks at all aspects of M&A activity, from motives, paying the right amount to integrating the new acquisition. Although focused on the major alcoholic drinks categories, aspects of this briefing ...

    Mar 2014 | US$2,000 | Pages: 40 | Add to cart | View details

    Global Briefing

    Cider and Perry: A Manifest Frontier

    The cider/perry market is showing a continuing rise in global performance but there is much more untapped potential in this market that manufacturers are ignoring. The global briefing looks at what is driving this market, where there is clear ...

    Mar 2014 | US$2,000 | Pages: 34 | Add to cart | View details

    Country Report

    Beer in the United Arab Emirates

    In line with the economic recovery, the return of expatriates and the rising number of tourists have been driving growth within beer both on and off-trade. As a result, beer witnessed total volume and value growth across all areas. Premium lager and ...

    Jan 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Cider/Perry in the United Arab Emirates

    In the UAE, cider remains a small area with limited growth potential as the product is not very popular among consumers in the UAE and targets a very small proportion of expatriates and tourists. However, cider tends to be a seasonal drink, with ...

    Jan 2014 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Alcoholic Drinks in the United Arab Emirates

    As Dubai has established itself as a tourist destination, with a growing number of tourists visiting the country for luxury vacation and business purposes, sales of alcoholic drinks, especially premium brands, are increasing in on-trade outlets. ...

    Jan 2014 | US$1,900 | Pages: 74 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in the United Arab Emirates

    RTDs continues to be dominated by Bacardi Breezer and Smirnoff Ice, which are widely available through the on-trade and off-trade channels. Although RTDs/high-strength premixes are mostly purchased off-trade, strict regulations prohibiting the ...

    Jan 2014 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Spirits in the United Arab Emirates

    Spirits total volume sales continued to increase strongly in 2012, rising by 6%. This growth was driven by a rise in consumer confidence and spending, an increasing number of tourists and a strong focus on the entertainment sector. The UAE has been ...

    Jan 2014 | US$900 | Pages: 33 | Add to cart | View details

    Country Report

    Wine in the United Arab Emirates

    In line with the economic recovery and projected growth, consumer confidence and spending increased in 2012. Consumers in the UAE tend to go out after work and on the weekends and the re-emergence of this trend has helped to boost sales within ...

    Jan 2014 | US$900 | Pages: 29 | Add to cart | View details

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    Country Report

    Rtds/High-Strength Premixes in Switzerland

    RTDs/high strength premixes continued to register positive volume growth during 2012, with growth supported by price promotions, a broader availability of economical imported products and the growing consumer demand for light and sweet alcoholic ...

    Dec 2013 | US$900 | Pages: 41 | Add to cart | View details

    Country Report

    Spirits in Switzerland

    Despite the overall positive results recorded towards the end of the review period, spirits continued to return a mixed sales performance in 2012, with many categories witnessing volume declines. Categories such as brandy and cognac and whiskies ...

    Dec 2013 | US$900 | Pages: 48 | Add to cart | View details

    Country Report

    Wine in Switzerland

    Sales of wine in Switzerland continued to be influenced by several factors during 2012. One of the most important of these was the high exchange value of the Swiss Franc throughout much of 2012, which resulted in an increase in cross-border shopping ...

    Dec 2013 | US$900 | Pages: 54 | Add to cart | View details

    Country Report

    Beer in Switzerland

    Demand for beer continued to increase in Switzerland in 2012, despite the slowdown recorded in tourism flows and the adverse weather conditions during summer 2012. The category continued to benefit substantially from the rising popularity of imported...

    Dec 2013 | US$900 | Pages: 46 | Add to cart | View details

    Country Report

    Cider/Perry in Switzerland

    Volume sales for cider/perry recorded a 2% decline in 2012 after the category registered record volume growth of 28% during 2011. In Switzerland, cider is split into two types: traditional cider produced locally under brands such as Ramseier Suure ...

    Dec 2013 | US$900 | Pages: 41 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Switzerland

    Alcoholic drinks in Switzerland registered a stagnant performance in 2012 as consumers displayed a more cautious approach to spending. Although the effect of the Eurozone crisis on the Swiss economy was remarkably muted, weaker exports to the EU and ...

    Dec 2013 | US$1,900 | Pages: 112 | Add to cart | View details

    Company Profile

    Asahi Group Holdings Ltd in Alcoholic Drinks

    Japan’s leading brewer, Asahi is working to adapt its offer to challenging domestic conditions at the same time as expanding its overseas operations. This profile analyses the most promising avenues of development in the struggling Japanese market, ...

    Nov 2013 | US$525 | Pages: 37 | Add to cart | View details

    Global Briefing

    Beer: A New Dawn Brewing

    Global beer is going through a transformational period. Key categories are adapting to respond to maturity barriers, macroeconomic headwinds, the craft segment’s irreverent and seismic rise and the loss of share of throat to spirits and wine. As ...

    Nov 2013 | US$2,000 | Pages: 39 | Add to cart | View details

    Country Report

    Beer in Thailand

    In 2012, the strong economic recovery after the flooding supported the growth of standard and premium lager, as some consumers switched back to higher-end lager when confidence improved. According to the Economic and Business Forecasting Centre of ...

    Nov 2013 | US$900 | Pages: 52 | Add to cart | View details

    Country Report

    Cider/Perry in Thailand

    Cider in Thailand remained unpopular in 2012; only limited consumer groups looked for this product in the marketplace. Imported brands of cider are mostly found in upscale supermarkets and the on-trade channel. Locally produced cider is rare. The ...

    Nov 2013 | US$900 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Thailand

    The strong economic recovery in the aftermath of the flooding in Thailand allowed brand players to see improving sales of alcoholic drinks. This was followed by an increase in the minimum wage in 2012, which raised the incomes of blue collar workers,...

    Nov 2013 | US$1,900 | Pages: 108 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Thailand

    RTDs/high-strength premixes saw the opportunity to grow, as younger Thai consumers sought more instant alcoholic drinks which are more convenient to drink, without the need of a mixer; also containing a limited alcohol content for each portion. In ...

    Nov 2013 | US$900 | Pages: 43 | Add to cart | View details

    Country Report

    Spirits in Thailand

    Overall spirits in Thailand maintained its moderate performance in terms of growth in volume consumption in 2012. The switch from one category to another demonstrated the demand for new alternative alcoholic drinks. For instance, brandy saw a ...

    Nov 2013 | US$900 | Pages: 53 | Add to cart | View details

    Country Report

    Wine in Thailand

    In 2012, the consumption of wine in Thailand witnessed growth potential due to the continuous expansion of wine drinkers in response to the launch of New World wines at more affordable prices. Compared with other types of alcoholic drinks, wine ...

    Nov 2013 | US$900 | Pages: 51 | Add to cart | View details

    Company Profile

    Kirin Holdings Co Ltd in Beer

    Japanese brewer Kirin has significantly expanded its geographic coverage through acquisition. This profile analyses the company’s strategies for dealing with challenging domestic conditions and developing a coherent international business, and ...

    Nov 2013 | US$525 | Pages: 37 | Add to cart | View details

    Company Profile

    William Grant & Sons Ltd in Spirits

    William Grant has an extensive alcoholic drinks portfolio although it remains overly reliant on blended Scotch with Grant’s. The acquisition of Tullamore Dew in Irish whiskey as well as brands in tequila and rum give it a good basis for growth but it...

    Nov 2013 | US$525 | Pages: 32 | Add to cart | View details

    Company Profile

    UB Group in Spirits

    India’s largest spirits producer, UB Group’s United Spirits, came under the control of global leader, Diageo, in 2013. The profile analyses the most promising ways forward for United Spirits’ strong domestic portfolio and how Diageo can leverage the ...

    Nov 2013 | US$525 | Pages: 35 | Add to cart | View details

    Company Profile

    Treasury Wine Estates Ltd in Wine

    Treasury Wine Estates has faced serious challenges since its spin-off from Foster’s Group in 2011. The US, which was a key component of its turnaround plan, has thus far failed to pay dividends. In 2013, the company was put in the extremely ...

    Nov 2013 | US$525 | Pages: 36 | Add to cart | View details

    Company Profile

    Edrington Group in Spirits

    2013 was a transformative year for Edrington as it severed its 28-year distribution agreement with Rémy Cointreau to take direct control over its own distribution network in the US. This is a key move for the company as it seeks to take advantage of ...

    Nov 2013 | US$525 | Pages: 35 | Add to cart | View details

    Company Profile

    Thai Beverage Plc in Alcoholic Drinks

    The world’s fifth largest spirits producer, Thai Beverage is focusing on premiumisation and reducing its reliance on its domestic market. This profile analyses the company’s moves to revamp its core local brands, expand into new categories and ...

    Nov 2013 | US$525 | Pages: 36 | Add to cart | View details

    Country Report

    Cider/Perry in Germany

    Cider represents an attractive product, especially for those consumers who do not like the bitter taste of beer. But although cider is gaining in popularity, especially amongst female consumers, and achieved considerable growth rates during the ...

    Nov 2013 | US$900 | Pages: 46 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Germany

    Alcoholic drinks is already a mature industry in Germany, and volume sales decline prevailed throughout the review period. 2012 still showed a slightly better performance than the years between 2007 and 2010; however, compared to 2011, volume sales ...

    Nov 2013 | US$1,900 | Pages: 141 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Germany

    The demands for convenience, individuality and creativity, especially amongst young consumers, still remain the key drivers for RTD/high-strength premixes demand, with a growing group of followers. Malt-based RTDs showed further decline due to the ...

    Nov 2013 | US$900 | Pages: 56 | Add to cart | View details

    Country Report

    Spirits in Germany

    Even though spirits sales in Germany showed a marginal decline in 2012, developments within the categories varied strongly, proving the different tendencies in demand and lifestyle of the consumers. In general it is safe to say that consumption of ...

    Nov 2013 | US$900 | Pages: 62 | Add to cart | View details

    Country Report

    Wine in Germany

    Wine saw a mixed performance in 2012. Still wine profited from the trend towards cooking and dining at home, and consequently saw a strong performance in off-trade. However, the cooldown of the economy urged many consumers to spend their money more ...

    Nov 2013 | US$900 | Pages: 60 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Austria

    Total volume sales of RTDs/high-strength premixes increased by 6% in 2012. The growth of malt-based RTDs continued, but at a significantly slower rate than in 2010 and 2011. In the off-trade channel volume sales increased by 8%, while the on-trade ...

    Nov 2013 | US$900 | Pages: 32 | Add to cart | View details

    Country Report

    Beer in Germany

    The steady decline in volume sales of beer in Germany is mostly due to changes in the behaviour of the German population, in particular changes in becoming more aware of health, causing people to drink less in general and switch to other beverages ...

    Nov 2013 | US$900 | Pages: 64 | Add to cart | View details

    Country Report

    Wine in Austria

    In 2012, decline in both off-trade and on-trade volume sales led to poor performance for overall wine. Increasing home consumption of wine is an ongoing trend in Austria. While in general off-trade still outperformed on-trade in terms of volume ...

    Nov 2013 | US$900 | Pages: 44 | Add to cart | View details

    Country Report

    Beer in Austria

    The Austrian beer category is becoming increasingly saturated. Volume sales remained flat in 2012. The reasons for this include the ageing population, falling alcohol consumption and stricter drink-driving legislation.

    Nov 2013 | US$900 | Pages: 39 | Add to cart | View details

    Country Report

    Cider/Perry in Austria

    Austrian consumers appreciate domestically produced cider/perry, which is also called “Most”. Traceability of its origins to local producers, subject to strict controls, is a sign of good quality in Austria. Most is a regional speciality, typically ...

    Nov 2013 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Austria

    With only a slight decrease in total volume sales in 2012, the alcoholic drinks market in Austria remained relatively stable. Over the 2007-2012 review period the Austrian market showed signs of significant maturity. During this period volume sales ...

    Nov 2013 | US$1,900 | Pages: 96 | Add to cart | View details

    Country Report

    Spirits in Austria

    Total volume sales of spirits grew by around 1% in 2012. Within spirits, vodka is the largest and one of the fastest growing categories, posting a total volume increase of 4%. In 2012, spirits enjoyed greater popularity in Austria, particularly ...

    Nov 2013 | US$900 | Pages: 41 | Add to cart | View details

    Country Report

    Alcoholic Drinks in France

    Two key factors have adversely impacted the total sales volume of alcoholic drinks in 2012. On one hand, the new Fillon tax on strong-ABV drinks has slapped a severe blow to spirits, a category which had been fetching positive growth rates 's ...

    Nov 2013 | US$1,900 | Pages: 144 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in France

    The enforcement of the Fillon tax from January 2012 directly impacted the average price for those high-strength premixes with ABV above 18% in France, bringing about a rise in prices of about 6% for the entire category. French consumers have reacted ...

    Nov 2013 | US$900 | Pages: 58 | Add to cart | View details

    Country Report

    Spirits in France

    The main event in spirits is the huge increase of taxation and its impact on sales of spirits. Excise duties increased by 9.6% to reach €1,660/hl of pure alcohol in 2012 after new taxes were set up in January 2012. Coupled with the gloomy economic ...

    Nov 2013 | US$900 | Pages: 64 | Add to cart | View details

    Country Report

    Wine in France

    Despite the attachment of French wine drinkers to tradition, sales of wine are marked by the further development of new modern approaches in the area of flavours, packaging and quality classifications. First, after their successful entrance in 2011, ...

    Nov 2013 | US$900 | Pages: 74 | Add to cart | View details

    Country Report

    Beer in France

    As compared to 2011, climatic conditions were less favourable to beer sales in 2012. Nationwide temperatures were on average 2°C to 4°C lower in 2012. The month of August 2012, during which temperatures in France hit 2°C above average in some ...

    Nov 2013 | US$900 | Pages: 69 | Add to cart | View details

    Country Report

    Cider/Perry in France

    As compared to 2011, unfavourable climatic conditions largely impeded cider/perry sales volume, which regressed by 3% in 2012. Nationwide temperatures were on average 2°C to 4°C lower in 2012. French consumers demonstrated a higher interest for the ...

    Nov 2013 | US$900 | Pages: 51 | Add to cart | View details
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