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Market research for the alcoholic drinks industry

Euromonitor has the world’s most comprehensive research on the alcoholic drinks industry. We monitor and analyse industry trends in alcoholic drinks globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in alcoholic drinks include:

    Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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    Country Report

    Wine in Egypt

    Volume growth of wine dropped significantly in 2013 registering 6% compared to 14% in 2012. This was because domestic wine sales are largely dependent on purchases by foreign tourists and expats. Manufacturers estimate that 80-85% of locally-produced...

    Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

    Country Report

    Beer in Egypt

    Beer performed consistently well in 2013 compared to other categories, registering total volume growth of 8%. Unlike other categories, beer is well established in terms of off-trade sales. On-trade sales suffered across the board due to political ...

    Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Egypt

    Growth rates declined in many categories in 2013 relative to 2012. The recovery process, which began in 2012, was yet again disrupted by political unrest following the 30 June uprising, which saw President Muhammad Morsi ousted from power. The ...

    Jul 2014 | US$1,900 | Pages: 68 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Egypt

    RTDs/high-strength premixes registered very high growth rates in 2013. Consumers became much more familiar with the concept of RTDs and increasingly purchased them in both on-trade and off-trade outlets. Many consumers prefer the sweeter flavour to ...

    Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Spirits in Egypt

    Distributors reported that legitimate on-trade sales of imported spirits dropped significantly due to the economic decline and army-imposed curfews in the second half of 2013, which inhibited consumption and consumers’ social habits. However, there ...

    Jul 2014 | US$900 | Pages: 36 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in the Netherlands

    RTDs/high-strength premixes continued to decline in 2013, with a total volume decline of 2%, mostly due to increased health awareness, the shift to other drinks, and a trend towards premium products. Consumers are increasingly interested in ...

    Jul 2014 | US$900 | Pages: 36 | Add to cart | View details

    Country Report

    Beer in the Netherlands

    Total volume sales of beer continued to decline slightly in 2013, driven by decrease in per capita consumption and consumers’ caution about spending money. The volume decline was at a slower rate than in previous years in the review period, due an ...

    Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

    Country Report

    Wine in the Netherlands

    Wine managed to achieve 2% total volume growth in 2013. This growth was driven by the positive attitude of Dutch consumers towards wine, wide availability and intense promotions. In addition, retailers and companies made efforts to educate consumers ...

    Jul 2014 | US$900 | Pages: 46 | Add to cart | View details

    Country Report

    Spirits in the Netherlands

    Decreasing alcohol consumption, driven by a more responsible attitude towards consuming alcohol and a decline in disposable incomes, resulted in a continued total volume decline in 2013, of 2%. This was a stable performance in total volume terms ...

    Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

    Country Report

    Cider/Perry in the Netherlands

    Cider/perry is still growing in the Netherlands, mainly driven by Heineken’s brands Jillz and Strongbow. Cider/perry answers consumers’ desire for a light, sweet and sparkling beverage. This resulted in 3% total volume growth in 2013.

    Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

    Country Report

    Alcoholic Drinks in the Netherlands

    Alcoholic drinks saw a slight decline of 1% in total volume terms in 2013, which was consistent with the performance the previous year and the CAGR in the review period. Dutch consumers are developing a more responsible attitude towards alcohol ...

    Jul 2014 | US$1,900 | Pages: 102 | Add to cart | View details

    Country Report

    Cider/Perry in the Czech Republic

    Cider/perry gained interest from Czech consumers when the brand of Somersby cider (Budejovicky Budvar) was introduced during the spring of 2012. Somersby cider was given a strong marketing support and gained more attention from mostly younger ...

    Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in the Czech Republic

    Czech consumers showed more interest in malt-based RTDs in 2013 because these products fitted in with their increased demand for low-alcohol drinks with interesting flavours. It is mostly the young generation that like malt-based RTDs, though their ...

    Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Spirits in the Czech Republic

    The spirits industry was hit by a tragic incident involving methyl alcohol poisoning during the autumn and winter of 2012. Methyl-tainted alcohol penetrated the distribution network of small independent retailers, marketplaces and convenience stores ...

    Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

    Country Report

    Wine in the Czech Republic

    Czech consumers drank more still rosé wine during 2013 and they continued to drink more still white wine than still red wine. Consumers also showed greater interest in quality wines and local wine products. Wine shops with a wide range of draught ...

    Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

    Country Report

    Beer in the Czech Republic

    The shift from on-trade to off-trade consumption continued during 2013. The previous year (2012) was the first time in history when total volume sales of non/low alcohol beer declined and this negative performance continued into 2013. This was a ...

    Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

    Country Report

    Alcoholic Drinks in the Czech Republic

    The consumption of alcoholic drinks dropped during 2013, compared with mild growth recorded in 2012. Total volume sales of beer and spirits registered negative performances while wine, cider and RTDs/high-strength premixes registered total volume ...

    Jul 2014 | US$1,900 | Pages: 100 | Add to cart | View details

    Country Report

    Cider/Perry in Belgium

    Cider/perry has been on a rather negative growth path for many years in Belgium, posting a total volume decline of 2% for the third consecutive year in 2013. One of the main reasons for this is the high level of competition from sparkling wine. ...

    Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Belgium

    A negative performance from standard lager significantly impacted the alcoholic drinks market in Belgium in 2013, resulting in a decline in both volume and value sales. Wine remained static while spirits, driven by the increasing popularity of ...

    Jul 2014 | US$1,900 | Pages: 101 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Belgium

    The recent success of RTS (ready-to-serve) cocktails helped the category perform positively in 2013. However, the strong growth experienced by the category over the review period is likely a thing of the past. On the one hand, an improving economic ...

    Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Spirits in Belgium

    In 2013, consumer demand for spirits was highly polarised. In categories such as gin, demand rose for premium and super premium brands, while in rum and other blended Scotch whisky, mid-priced brands were the most successful.

    Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

    Country Report

    Wine in Belgium

    In a very mature and fairly static category, two positive elements stand out - on the one hand, the continuous growth of sparkling wine, driven especially by demand from the northern part of the country, and on the other hand, the development of ...

    Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

    Country Report

    Beer in Belgium

    The decline of beer in Belgium can be attributed to two different factors. On the one hand, it reflects the ongoing decline of domestic lager. Consumption patterns have changed over the last 10 years, and what was one of the key focal aspects of ...

    Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

    Country Report

    Beer in Guatemala

    Growth in total beer volume sales in 2013 was much stronger than was expected, and evidently faster than the CAGR for the entire review period. This improvement was partly due to a price war between category leaders Cervecería Centroamericana and ...

    Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Guatemala

    Total volume and current value growth rates for RTDs/high-strength premixes in 2013 were both below those of 2012. While volume and current value growth rates had positive results the year before, in 2013 the performances were very different, as the ...

    Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

    Country Report

    Spirits in Guatemala

    Total volume and current value growth rates for spirits in 2013 were badly affected by the beer price war. Although the spirits’ increasing maturity was the main reason for its performance, demand was also hampered by increasing competition from beer...

    Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

    Country Report

    Wine in Guatemala

    The wine category is growing strongly both in volume and in value terms. This is due to a mix of specific situations that the category is undergoing. The import tax elimination agreement for Chilean wine has given strong dynamism to the category. ...

    Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Guatemala

    During 2013, strong price-competition in the beer category limited the whole market’s value sales. The low prices in beer distorted alcoholic drinks as a whole, where rum, vodka, RTDs, aguardente/aguardiente and other categories were not able to ...

    Jul 2014 | US$1,900 | Pages: 74 | Add to cart | View details

    Country Report

    Alcoholic Drinks in the US

    Alcoholic drinks witnessed flat volume growth whilst value sales grew in 2013, thanks to the ongoing premiumisation trend across major categories, especially beer. Consumer trends continue to favour unique, diverse and upgraded offerings in liquor, ...

    Jul 2014 | US$1,900 | Pages: 117 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in the US

    In 2013, RTDs/high-strength premixes forged ahead with 13% volume growth, whilst value sales grew by 10% to reach US$5.3 billion. Whilst the growth has been uneven with few top-performing brands, the category continued to benefit from new line ...

    Jul 2014 | US$900 | Pages: 46 | Add to cart | View details

    Country Report

    Spirits in the US

    Total volume and value sales of spirits grew by 2% and 3%, respectively to reach US$62.1 billion in 2013. The category continued to steal shares away from beer and wine. The new generation of Americans are more adventurous and are willing to ...

    Jul 2014 | US$900 | Pages: 50 | Add to cart | View details

    Country Report

    Wine in the US

    In 2013, wine grew by 5% to reach US$40.3 billion. Wine maintained a 3% CAGR in both volume and value terms during the review period with continued recovery of the economy. On the supply side, 2013 saw the second consecutive bumper grape crop, which ...

    Jul 2014 | US$900 | Pages: 49 | Add to cart | View details

    Country Report

    Beer in the US

    In 2013, beer volume sales fell again after rising in 2012 – the first increase in three years. Overall, beer volume sales declined by 2% in 2013, whilst declining by 6% during the review period overall. Americans are continuing to decrease their ...

    Jul 2014 | US$900 | Pages: 48 | Add to cart | View details

    Country Report

    Cider/Perry in the US

    Cider/perry continued to set record volume and value growth in 2013. Whilst volume sales grew by 64%, total value sales jumped by 69% to reach US$1.3 billion in 2013. The contraction of the US beer category has led many beer manufacturers and ...

    Jul 2014 | US$900 | Pages: 44 | Add to cart | View details

    Country Report

    Beer in India

    Consumers in urban India are slowly getting adventurous and trying new beers. With microbreweries and brew pubs expanding their footprints in metro cities, people have also started to appreciate wheat beers, ales and many imported beer brands. The ...

    Jul 2014 | US$900 | Pages: 56 | Add to cart | View details

    Country Report

    Cider/Perry in India

    Cider/perry continues to be insignificant in India. Whilst some high-end on-trade outlets offer cider to cater to foreigners, this remains a niche product. The leading alcoholic drinks companies in India are not involved in the production and ...

    Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in India

    Young adult drinkers aged between 20-35 years (mainly women) continue to be the main consumers of RTDs in India. RTDs are positioned towards the young adult population with higher disposable incomes and also towards more women trying alcoholic ...

    Jul 2014 | US$900 | Pages: 44 | Add to cart | View details

    Country Report

    Spirits in India

    In 2013, spirits volumes witnessed the slowest growth in the last ten years. This slow growth is attributable to many factors, including the increase in taxes and excise duties in various states like West Bengal, Maharashtra, Rajasthan and Karnataka....

    Jul 2014 | US$900 | Pages: 62 | Add to cart | View details

    Country Report

    Wine in India

    In 2013, wine continued to be a niche category with total volume consumption of 21 million litres, with on-trade remaining the majority shareholder. The consumption of alcohol in India continued to be dominated by beers and spirits during the year. ...

    Jul 2014 | US$900 | Pages: 55 | Add to cart | View details

    Country Report

    Alcoholic Drinks in India

    In 2013, alcoholic drinks in India witnessed lower volume growth in comparison to 2012. This was due to several factors like a drastic increase in excise duties and VAT, which led to an increase in average unit prices and a decline in volumes. ...

    Jul 2014 | US$1,900 | Pages: 105 | Add to cart | View details

    Company Profile

    Diageo Plc in Spirits

    As the leading spirits player by volume globally, a position that is likely to be further strengthened by gaining a majority stake in United Spirits, Diageo is already in a very strong position. This profile looks at how Diageo has arrived at that ...

    Jul 2014 | US$525 | Pages: 38 | Add to cart | View details

    Company Profile

    LVMH Möet Hennessy Louis Vuitton SA in Spirits

    LVMH’s key focus in spirits is the cognac market with its Hennessy brand. However, it has expanded in other categories in recent years including single malt Scotch whisky, vodka and Chinese baijiu. China has emerged as the company’s second largest ...

    Jul 2014 | US$525 | Pages: 35 | Add to cart | View details

    Country Report

    Beer in Japan

    Beer in Japan declined by 1% in total volume terms in 2013. Whilst beer overall saw a decline in 2013, imported premium lager saw volume growth of 5% in 2013. Imported premium lager was led by Belgian lagers, which gained momentum in 2013 because of ...

    Jul 2014 | US$900 | Pages: 56 | Add to cart | View details

    Country Report

    Cider/Perry in Japan

    Cider/perry was mostly consumed by young females and expatriates in Japan. Young females who just started to drink alcoholic drinks and do not like the bitter taste of beer and high ABVs found in other spirits were inclined to drink cider both at ...

    Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Japan

    Despite the positive volume growth in 2012 after years of consecutive decline in terms of alcoholic beverages consumption in Japan, 2013 saw a return to minus growth both in volume and value. The general trend of not drinking alcoholic drinks, ...

    Jul 2014 | US$1,900 | Pages: 112 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Japan

    RTDs/high-strength premixes increased by 4% in total volume terms in 2013. Ready to serve, RTS, drinks led high-strength premixes in 2013. Despite the fact that Bacardi Japan created the new category with its signature brand, Bacardi Mojito in 2012, ...

    Jul 2014 | US$900 | Pages: 48 | Add to cart | View details

    Country Report

    Spirits in Japan

    Similar to 2012, spirits contracted by 1% in total volume terms in 2013. This was mainly due to the contraction of shochu, which accounted for 84% volume share of the category. The trend of consumers to opt for alcoholic beverages with low ABV and ...

    Jul 2014 | US$900 | Pages: 58 | Add to cart | View details

    Country Report

    Wine in Japan

    Wine saw marginal volume decline in 2013 after two years of consecutive growth. Despite the continuous growth of still light grape wine, the declines in other categories such as non-grape wine and fortified wine and vermouth overrode the positive ...

    Jul 2014 | US$900 | Pages: 62 | Add to cart | View details

    Company Profile

    LVMH Moët Hennessy Louis Vuitton SA in Wine

    LVMH owns the world’s two leading champagne brands: Moët & Chandon; and Veuve Clicquot. The champagne market’s outlook however is modest, with its largest market Western Europe not feeling the desire to celebrate in recent years. Meanwhile other ...

    Jul 2014 | US$525 | Pages: 33 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Dominican Republic

    RTDs/high-strength premixes have been suffering for a long time (at least since 2007) from substitute products due to the cocktail trend in the Dominican Republic. First through vodka and later through white rum, mixology offers more mixing ...

    Jul 2014 | US$900 | Pages: 27 | Add to cart | View details
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