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Market research for the alcoholic drinks industry

Euromonitor International publishes the world's most comprehensive market research on the alcoholic drinks industry, providing a resource for your entire organization.

We monitor and analyse alcoholic drinks industry trends globally, from total market size and share data and analysis, to specific category level information, helping you with planning strategic development, marketing, mergers and acquisitions and brand management.

Category level information available includes:

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      Country Report

      Beer in Canada

      Due to maturity, Canada continues to see sales of beer slip gradually, posting a loss of 1% in volume to reach 2.3 billion litres in 2014, retail and foodservice combined, and decline in per capita consumption of beer. The ageing of the population ...

      Jun 2015 | US$990 | Add to cart | View details

      Country Report

      Cider/Perry in Canada

      Cider sales performed well in 2014 as Canadians embraced the beverage as an alternative to beer and traditional spirits. Demand is further fuelled by cider as a choice of beverage for summer in off-trade sales, with continued growth of cider taps ...

      Jun 2015 | US$990 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Canada

      Alcoholic drinks in Canada continued to see a positive growth in value terms, against sluggish volume growth for many categories. Canadians continue to trade up and choose better-quality products and aspirational brands, adding to the industry’s ...

      Jun 2015 | US$2,100 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Canada

      Malt-based RTDs and premixed cocktails have a somewhat tumultuous history in Canada, as they tend to fall in and out of favour over time. Flavours are a challenge, given the fleeting consumer preferences of flavoured spirits in general and the ...

      Jun 2015 | US$990 | Add to cart | View details

      Country Report

      Spirits in Canada

      Sales of spirits in 2014 continued along the path that saw value growth outpace volume over the review period as consumption shifted to fewer but better-quality products. In this sense, overall volume was static in 2014, whilst retail sales value ...

      Jun 2015 | US$990 | Add to cart | View details

      Country Report

      Wine in Canada

      In Canada, the ageing of the population intensifies and the awareness of health and wellness remains across the spectrum of foods and beverages, which trickles down to the preference for wine over other beverages such as beer and even spirits to some...

      Jun 2015 | US$990 | Add to cart | View details

      Country Report

      Beer in Bolivia

      Beer contraband intensified in 2014, especially with products from neighbouring countries like Argentina and Brazil. Beer companies are impacted by the large presence of brands that are brought through contraband in Bolivia. These brands include ...

      Jun 2015 | US$990 | Add to cart | View details

      Country Report

      Cider/Perry in Bolivia

      Cider/perry in Bolivia posted slow growth in 2014 due to the impact of contraband and its seasonal consumption. Bolivians usually drink cider/perry during the months of November through January. Consumption of cider/perry throughout the year is ...

      Jun 2015 | US$990 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Bolivia

      Young drinkers in Bolivia continue to be the key target of RTDs/high-strength premixes. Because of their limited budgets they tend to prefer these types of alcoholic drinks. As a response, companies offer larger formats for these consumers. Unit ...

      Jun 2015 | US$990 | Add to cart | View details

      Country Report

      Spirits in Bolivia

      Spirits are highly impacted by contraband in Bolivia in 2014. The favourable exchange rate of neighbouring countries encourages this activity. Most products within spirits suffer from contraband’s low-priced products that attract a large base of ...

      Jun 2015 | US$990 | Add to cart | View details

      Country Report

      Wine in Bolivia

      In 2014, wine suffered as a consequence of contraband. Domestic companies’ efforts to improve the consumption of their brands were impacted by the availability of brands that are brought informally into Bolivia. Due to convenient price exchanges with...

      Jun 2015 | US$990 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Bolivia

      Increasing penetration of large categories, tax increases and rising contraband continue to negatively impact the alcoholic drinks market in Bolivia, where it is impacted by the increased presence of contraband products from neighbouring countries. ...

      Jun 2015 | US$2,100 | Add to cart | View details

      Global Briefing

      Beer: What's Brewing on the Horizon?

      Big brewers faced stagnant volume sales at the global level in 2014, and this has been the case for some years, following the financial crisis of the last decade. This briefing highlights some of the main category-specific trends that are being ...

      Jun 2015 | US$1,325 | Add to cart | View details

      Country Report

      Beer in Bosnia-Herzegovina

      Cold summer weather and a weak economy impacted beer sales in Bosnia-Herzegovina during 2014. Weather, more than the economy, was responsible for the decline in overall beer sales as there was less reason to drink beer for thirst or cooling down ...

      Jun 2015 | US$990 | Pages: 28 | Add to cart | View details

      Country Report

      Cider/Perry in Bosnia-Herzegovina

      Like with other drinks positioned to offer refreshment, the cold summer in 2014 discouraged demand. Furthermore, advertising in 2014 was somewhat weaker than in previous years as Carlsberg no longer needs to invest as much in raising consumer ...

      Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Bosnia-Herzegovina

      The performance of alcoholic drinks in 2014 was quite similar to average performance during the review period. The fact that the economic environment failed to improve significantly negatively impacted overall demand in 2014, just like throughout the...

      Jun 2015 | US$2,100 | Pages: 64 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Bosnia-Herzegovina

      RTDs/high strength premixes was seriously outperformed by other alcoholic drinks formats during 2014, with cider/perry and flavoured lagers continuing to eat away at the area’s consumer base. In response, RTDs/high strength premixes manufacturers ...

      Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

      Country Report

      Spirits in Bosnia-Herzegovina

      The tough economic environment is discouraging demand for spirits. Instead, consumers are increasingly switching to more affordable substitutes such as home-distilled spirits, which are increasingly penetrating on-trade and off-trade channels.

      Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

      Country Report

      Wine in Bosnia-Herzegovina

      White wine demand was negatively affected by several factors in 2014: cold summer weather, the growth of illicit trade, the focus of manufacturers and consumers on red wine and traditionally strong advertising of beer. The strongest of these factors ...

      Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

      Country Report

      Beer in Argentina

      Beer consumption decreased for the third consecutive year in 2014 affected by the increasingly competitive wine industry. Domestic mainstream and economy beers are suffering from high promotion and advertising activity and price-focused actions ...

      Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

      Country Report

      Cider/Perry in Argentina

      Cider/perry saw slow growth during 2014 due to the strong advance of other sparkling wine, vermouth and bitters consumption.

      Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Argentina

      Sales of RTDs/high-strength premixes saw fast growth in 2014 favoured by strong advertising and promotion activity channelled by Cepas Argentinas SA behind spirit-based RTDs, increasing the popularity of this alcoholic drink among consumers aged 18 ...

      Jun 2015 | US$990 | Pages: 32 | Add to cart | View details

      Country Report

      Spirits in Argentina

      Imported alcoholic drinks continue to suffer government protectionism; therefore, multinationals have started to produce them locally. Consequently, in July 2014, Pernod Ricard Argentina SA agreed with Havana Club International to bottle in ...

      Jun 2015 | US$990 | Pages: 41 | Add to cart | View details

      Country Report

      Wine in Argentina

      Wine sales decreased by 3% in total volume terms in 2014, a greater fall compared to the 1% CAGR decline over the review period as a whole. The main reason for the difference in performance is the fact that inflation is ruining the wine industry by ...

      Jun 2015 | US$990 | Pages: 49 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Argentina

      The increasing macroeconomic instability of the Argentinian economy has negatively affected the alcoholic drinks industry. Double-digit inflation, import restrictions and a continuous decrease in the purchasing power of middle- and low-income social ...

      Jun 2015 | US$2,100 | Pages: 96 | Add to cart | View details

      Country Report

      Beer in Mexico

      During 2013 the Mexican Federal Competition Commission declared that Grupo Modelo and Heineken México should restrict their exclusive contracts to 20% of their clients or else face fines in order to stop monopolist practices and leave beer in a ...

      Jun 2015 | US$990 | Pages: 44 | Add to cart | View details

      Country Report

      Cider/Perry in Mexico

      Despite the entrance of Strongbow during 2012, the vast majority of brands within this category are sold or mostly sold during the winter season and this situation has not changed. Cider keeps being seen and sought for as a seasonal beverage for ...

      Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Mexico

      Mexico’s economic performance during 2014 showed a slight but favourable increase as the country’s GDP grew 2.1% during the year. This small but perceived positive performance helped consumers to have more disposable money and thus become less ...

      Jun 2015 | US$2,100 | Pages: 106 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Mexico

      RTDs/high-strength remixes saw the birth of many popular or successful brands in the category during the end of 2013 and 2014. Up-and-coming spirits brands such as Kraken and Captain Morgan, which just saw their growing success amongst young adults ...

      Jun 2015 | US$990 | Pages: 34 | Add to cart | View details

      Country Report

      Spirits in Mexico

      2014 witnessed the rebirth of the tequila category with great performance amongst young adults. Mexican consumers have been used to tequila for a number of decades and tequila is precisely one of the distinctive products of Mexico. Nevertheless ...

      Jun 2015 | US$990 | Pages: 47 | Add to cart | View details

      Country Report

      Wine in Mexico

      Driven by the fact that Mexican consumers like to try different experiences, wine grapes, varietals and choices, it has become difficult for this sector to keep loyal consumers. However, thanks to the great efforts of Consejo Mexicano Vitivinícola or...

      Jun 2015 | US$990 | Pages: 45 | Add to cart | View details

      Country Report

      Beer in Iran

      According to Islamic law, the consumption of alcohol in any form is totally forbidden, which means there continued to be a complete ban on the sale, production, importation and distribution of alcoholic beer in 2014. One of the key trends in ...

      Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Iran

      The alcoholic drinks market in Iran comprises only non-alcoholic beer as Islamic law forbids the consumption, manufacture and trade of alcohol in any form among Muslims. Such regulations have created very strong demand for non-alcoholic beer. ...

      Jun 2015 | US$2,100 | Pages: 27 | Add to cart | View details

      Country Report

      Beer in Latvia

      During 2014, much attention focused on premium and craft beer products as their popularity surged. With strong growth rates and many new product developments, companies fought for every customer. In addition there was much emphasis on being local, ...

      Jun 2015 | US$990 | Pages: 34 | Add to cart | View details

      Country Report

      Cider/Perry in Latvia

      Cider/perry in Latvia is considered by specialists to be highly undervalued as demand for such products is not consistent – the category lacks a loyal customer base. In 2014 there were few popular brands operating in the Latvian market and no new ...

      Jun 2015 | US$990 | Pages: 30 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Latvia

      RTDs/high-strength premixes registered strong growth in both current total value and total volume terms as the economy of Latvia became more stable and increased consumer purchasing power. There were few new product launches in alcoholic drinks by ...

      Jun 2015 | US$990 | Pages: 30 | Add to cart | View details

      Country Report

      Spirits in Latvia

      In 2014, state police took action to close illegal alcohol distribution sites. In addition, record quantities of illegal alcohol was captured on the Latvian border, which also stimulated sales of legal spirits in Latvia as illegal alcohol accounts ...

      Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

      Country Report

      Wine in Latvia

      In 2014 in Latvia there was greater interest in wine products among consumers and wine saw a positive increase in both current retail value and total volume terms. Wine, compared with other categories within alcoholic drinks, is saturated with ...

      Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

      Country Report

      Beer in Pakistan

      Alcoholic drinks in Pakistan is dominated by beer (lager), which is the most popular drink, mainly due to the affordability and availability of brands. Beer is easily available from both local licensed shops and restaurants in the country. In ...

      Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

      Country Report

      Cider/Perry in Pakistan

      The availability of cider/perry remains negligible in Pakistan and manufacturers have no intention of launching brands in this area during the forecast period. In addition, products in this area also cannot be imported due to restrictions on imports ...

      Jun 2015 | US$990 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Pakistan

      Despite the fact alcohol is not supposed to be drunk by Muslims, who account for 97% of the population, consumption and demand for alcohol continues to rise in Pakistan. This is primarily due to a lack of enforcement of current laws and regulations. ...

      Jun 2015 | US$2,100 | Pages: 42 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Pakistan

      RTDS/high-strength premixes were not available in Pakistan as of 2014 and manufacturers have no intention of launching products in this area during the forecast period. Such products also cannot be imported due to current restrictions. As a result, ...

      Jun 2015 | US$990 | Add to cart | View details

      Country Report

      Spirits in Pakistan

      Spirits remains the largest alcoholic drinks area in Pakistan while whiskies is the most dominant area in both value and volume terms. In addition, other spirits such as, gin, brandy, vodka and rum also continue to be consumed due to several reasons....

      Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

      Country Report

      Wine in Pakistan

      Wine sales remained negligible in Pakistan in 2014 and manufacturers have no intention of launching wine brands during the forecast period. In addition, wine also cannot be imported due to current restrictions on alcoholic drinks, although some ...

      Jun 2015 | US$990 | Add to cart | View details

      Country Report

      Beer in Peru

      Beer achieved 3% growth in total volume terms in 2014, in contrast with the 1% decline posted the previous year, as a consequence of the change in the taxing system, which determined that final prices to consumers increased importantly. In 2014, a ...

      Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

      Country Report

      Rtds/High-Strength Premixes in Peru

      RTDs declined by 1% in total volume terms in 2014, a more moderate decrease than the one posted the previous year. There are two opposing forces explaining this scenario. On the one hand, spirit-based RTDs recorded the fastest total volume growth of ...

      Jun 2015 | US$990 | Pages: 28 | Add to cart | View details

      Country Report

      Spirits in Peru

      Premiumisation continued to be the most relevant trend in spirits in 2014. Within every socioeconomic segment, consumers are slowly trading up from economy brands to mid-income brands and from mid-priced brands to premium. This trend is favoured by a...

      Jun 2015 | US$990 | Pages: 35 | Add to cart | View details

      Country Report

      Wine in Peru

      Wine continued to develop at a healthy pace in 2014, favoured by the continued availability of a wider range of domestic and imported brands to choose from and frequent discounts at supermarkets/hypermarkets. In addition, some players, as well as ...

      Jun 2015 | US$990 | Pages: 28 | Add to cart | View details

      Country Report

      Alcoholic Drinks in Latvia

      Total volume sales of alcoholic drinks stagnated during 2014 as consumer preferences shifted towards higher-quality products. Due to increasing consumer purchasing power and positive economic development, people become more willing to spend money on ...

      Jun 2015 | US$2,100 | Pages: 77 | Add to cart | View details

      Country Report

      Beer in Guatemala

      The strong volume growth in 2013 due to the fall of beer prices in the standard and economy categories, created an expectation that in 2014 the beer category would start to recuperate its value, and prices would slowly recover. However, during 2014, ...

      Jun 2015 | US$990 | Pages: 35 | Add to cart | View details
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