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Market research for the alcoholic drinks industry

Euromonitor has the world’s most comprehensive research on the alcoholic drinks industry. We monitor and analyse industry trends in alcoholic drinks globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in alcoholic drinks include:

    Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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    Global Briefing

    White Spirits: Difficult Times But Opportunities Lie Ahead

    International white spirits categories (vodka, gin, tequila (mezcal) and white rum have all struggled for growth in recent years as it faces various head winds, most notably consumer preferences for brown spirits (whiskies, brandy, etc). This global ...

    Dec 2014 | US$1,200 | Add to cart | View details

    Global Briefing

    Regional Opportunities: Standard Lager and Beer Alternatives

    Brewers witnessed stagnant or declining volume sales at the global level in 2013, and this has been the case for some years following the financial crisis within the last decade. This briefing highlights some of the main regional trends or strategies...

    Dec 2014 | US$1,200 | Add to cart | View details

    Country Report

    Spirits in Georgia

    2013 was distinguished by the apparent trend of switching to more expensive drinks. First of all, this concerned vodka, which holds 86% share of overall spirits’ volume sales. Consumers drinking cheaper vodka started to buy more expensive brands. Due...

    Dec 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Wine in Georgia

    Grapes harvest was good in 2013. However, with the general increase of prices, prices for grapes also increased which resulted in rising prices for wine. As a result, consumers again switched to cast wine, which has acceptable price/quality parity. ...

    Dec 2014 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Beer in Thailand

    In 2013, overall beer in Thailand was impacted by a sharp increase in price offerings across the category. Even though certain positive factors such as an increase in the daily minimum wage and wide presence of imported beer, the category recorded ...

    Dec 2014 | US$900 | Pages: 42 | Add to cart | View details

    Country Report

    Cider/Perry in Thailand

    Since cider/perry remained unpopular among Thai consumers, the product tended to have low visibility in Thailand in 2013. The consumption relied on a specific group of consumers, especially for those who have had the experience of drinking ...

    Dec 2014 | US$900 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Thailand

    RTDs/ high-strength premixes recorded a positive performance in 2013. The products gained in popularity due to great accessibility. The product is perceived to be a fashionable drink and the young generation is the target drinking group of consumers ...

    Dec 2014 | US$900 | Pages: 32 | Add to cart | View details

    Country Report

    Spirits in Thailand

    In 2013, a significant excise tax increase had a serious impact on the sales performance of spirits in Thailand. The overall growth in volume terms showed a minimal increase. The pace of sales growth reflected on slower development. The category was ...

    Dec 2014 | US$900 | Pages: 42 | Add to cart | View details

    Country Report

    Wine in Thailand

    Wine in Thailand enjoyed a healthy performance in 2013. Thai consumers are becoming more familiar with drinking wine behaviour as they are becoming more educated in their wine selection. A wide range of wine choices in terms of brands and types are ...

    Dec 2014 | US$900 | Pages: 43 | Add to cart | View details

    Country Report

    Beer in Georgia

    In 2013, Georgian local companies showed outstanding marketing activity and thus increased volume sales of domestic beer. Strong performance of the local companies was a result of rigid competition developed through the review period. All domestic ...

    Dec 2014 | US$900 | Pages: 28 | Add to cart | View details

    Country Report

    Cider/Perry in Georgia

    Cider/perry was not present in Georgia at the end of the review period, but could be introduced in the near future, as consumers are interested in new product categories and are becoming increasingly sophisticated in their choice of alcoholic drinks ...

    Dec 2014 | US$900 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Georgia

    RTDs/high-strength premixes was also absent from Georgian alcoholic drinks at the end of the review period, and trial sales of these products which occasionally appear on shop shelves, are insignificant.

    Dec 2014 | US$900 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Thailand

    Certain unsupportive factors had a negative impact on alcoholic drinks’ performance. Consumers were discouraged and demand shrunk by a price offering factor since alcoholic drinks encountered a significant excise duty and tax increase. Moreover, with...

    Dec 2014 | US$1,900 | Pages: 98 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Georgia

    Georgian alcoholic drinks was one of the most promising markets in Eastern Europe over the review period due to its low base of industrial alcohol consumption. Alongside the penetration of western culture into traditional wine and brandy in the ...

    Dec 2014 | US$1,900 | Pages: 54 | Add to cart | View details

    Global Briefing

    Beverages in Consumer Foodservice: Tools for Branding, Profitability and Appeal

    Beverages have never been a more important part of global foodservice strategy. They maximise appeal among high income and lower income consumers alike, improve profitability for operators through high margins and average checks, and help establish ...

    Dec 2014 | US$1,200 | Pages: 48 | Add to cart | View details

    Global Briefing

    The Recovery and the Macroeconomic Balancing Act – Part 2: The Category Angle

    Polarisation is still the alcoholic drinks industry buzzword. Two extremes can coexist in one market, with divergent regional prospects and varied fortunes in key categories. While economy products have their place in recessionary markets, ...

    Nov 2014 | US$1,200 | Pages: 30 | Add to cart | View details

    Company Profile

    Edrington Group in Spirits

    With a limited portfolio, a narrow geographic focus and expensive and so far unsuccessful acquisition of Brugal, Edrington is a company that needs to do much more work to become a healthy international player. The company has some strong assets, ...

    Nov 2014 | US$525 | Pages: 29 | Add to cart | View details

    Country Report

    Spirits in Romania

    In 2013, spirits in Romania managed to achieve positive growth in both total value and volume terms. Premiumisation became a visible trend in 2013 as the economy continued to recover from financial turmoil. This led to an increase in consumer ...

    Nov 2014 | US$900 | Pages: 48 | Add to cart | View details

    Country Report

    Wine in Romania

    Although wine as a whole underperformed in 2013, premium wines became increasingly popular. According to the Romanian Wine Association, the number of DOC certificates issued in 2013 rose by 10%, while sales of premium wines increased by around 20%. ...

    Nov 2014 | US$900 | Pages: 44 | Add to cart | View details

    Country Report

    Beer in Romania

    In 2013, beer in Romania posted a decline in total volume terms as consumers continued to be affected by spending cuts. Excise tax hikes at the beginning of 2013 affected volume sales but also the industry as a whole.

    Nov 2014 | US$900 | Pages: 37 | Add to cart | View details

    Country Report

    Cider/Perry in Romania

    As opposed to other alcoholic drinks categories in Romania, cider/perry is defined by apathy and a lack of activity as taxation is very high and these products are easily replaceable by consumers, many of which have migrated to wine and ...

    Nov 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Romania

    Economic figures issued by the Institute of Statistics showed healthy GDP growth for 2013, above the expectations of analysts from the International Monetary Fund and the forecasts issued by the European Commission at the beginning of the year. ...

    Nov 2014 | US$1,900 | Pages: 101 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Romania

    Although RTDs/high-strength premixes is not the best performing alcoholic drinks category, remaining flat in total value terms in 2013, these drinks are still very popular among consumers, especially those who prefer combinations of vodka or rum and ...

    Nov 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Taiwan

    Taiwan introduced strict new drink driving legislation in mid-2013 supported by stringent enforcement. The effect on sales of alcoholic drinks was immediate. The negative impact was significantly greater in on-trade channels than off-trade.

    Nov 2014 | US$1,900 | Pages: 87 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Taiwan

    A lack of both product development and promotional activity resulted in continued decline in volume sales of RTDs/high-strength premixes in 2013. Spirit-based RTDs continued to be the only category present.

    Nov 2014 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Spirits in Taiwan

    The introduction of strict new drink driving legislation in mid-2013 that limits alcohol consumption along with strict penalties impacted sales of spirits overall and resulted in a volume decline of -9% in 2013. Spirits, commonly used for ...

    Nov 2014 | US$900 | Pages: 45 | Add to cart | View details

    Country Report

    Wine in Taiwan

    The introduction of strict new national drink driving legislation heavily impacted demand for wine in 2013, with restaurant consumption particularly affected. This led to a decline in volume sales of -10% in 2013. On-trade performed worse than ...

    Nov 2014 | US$900 | Pages: 39 | Add to cart | View details

    Country Report

    Beer in Taiwan

    Taiwan introduced strict new drink driving legislation in June 2013, which both lowered the permissible alcohol level in drivers and higher penalties. The impact on beer consumption was immediate, affecting both on-trade and off-trade sales. This led...

    Nov 2014 | US$900 | Pages: 39 | Add to cart | View details

    Country Report

    Cider/Perry in Taiwan

    Cider/perry continued to be largely restricted to premium supermarkets/hypermarkets, restaurants and pub/bars which in turn limited its popularity in Taiwan. Sales of cider/perry continued to perform sluggishly in 2013.

    Nov 2014 | US$900 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Malaysia

    RTDs/high-strength premixes saw a decline in demand during 2013, partly due to the wider choices of close substitutes like wine and beer. In addition to the increasing number of alternatives, its growth was also hampered by the perception of being a ...

    Nov 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Spirits in Malaysia

    Spirits continued to see strong volume growth in Malaysia in 2013, particularly in on-trade channels. Supported by the rapid expansion of on-trade outlets, the demand for spirits soared as young working adults preferred spirits as social drinks in ...

    Nov 2014 | US$900 | Pages: 42 | Add to cart | View details

    Country Report

    Wine in Malaysia

    There was a shift in preference towards wine, especially among young working adults who are becoming increasingly sophisticated with wine drinking. The perception of wine as a healthier choice than cognac and whisky further propelled demand in ...

    Nov 2014 | US$900 | Add to cart | View details

    Country Report

    Beer in Malaysia

    The unpredictability in the domestic economy because of the global recession in 2013 dampened the growth of Malaysia’s beer industry. The uncertainty pending the outcome of the 13th General Election exacerbated the adverse impact on the growth of the...

    Nov 2014 | US$900 | Pages: 40 | Add to cart | View details

    Country Report

    Cider/Perry in Malaysia

    Cider/perry saw increased growth in demand in the local market with introduction of more international brands since its re-launch in 2008. Characterised by its wide variety of flavours with a low alcohol content, cider/perry is well-received amongst ...

    Nov 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Malaysia

    The slower economic growth in 2013 had only a slight impact on alcoholic drinks in Malaysia. Rising affluence and increased sophistication among Malaysian consumers caused them to indulge in more premium alcoholic drinks. Consumers were willing to ...

    Nov 2014 | US$1,900 | Pages: 100 | Add to cart | View details

    Country Report

    Beer in Poland

    2013 saw an intensified consumer search for value combined with raising aspirations of shoppers. Beers manufactured by regional breweries are in demand, as a part of shoppers are thirsty for products that symbolise naturalness, “back to roots”, ...

    Nov 2014 | US$900 | Pages: 43 | Add to cart | View details

    Country Report

    Cider/Perry in Poland

    In 2013 sales of cider witnessed a breakthrough. Following the decline in excise duty by 14% on 1 January 2013, manufacturers started to launch new products. Generally, Poland is one of the biggest producers of apple worldwide. This, in turn, ...

    Nov 2014 | US$900 | Pages: 36 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Poland

    The changing model of alcoholic drinks consumption benefits sales. RTDs tap into demand for light, fashionable drinks. Polish consumers tend to choose products containing less alcohol and substitute cocktails. What is more, new taste experiences are ...

    Nov 2014 | US$900 | Pages: 38 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Poland

    2013 saw a decline of alcoholic drinks sales in volume terms. Maturated sales of vodka and beer coupled with the sluggish GDP growth, and relatively low consumer confidence levels, exerted downward pressure on sales of alcoholic drinks. What is more,...

    Nov 2014 | US$1,900 | Pages: 124 | Add to cart | View details

    Country Report

    Spirits in Poland

    The model of spirits drinking witnesses further diversification, sophistication and polarisation. Some Polish consumers are strongly aspirational and still follows the Westernisation trend. This group of shoppers tends to demonstrate its status, and ...

    Nov 2014 | US$900 | Pages: 60 | Add to cart | View details

    Country Report

    Wine in Poland

    Wine sales are characterised by volatile demand. Shoppers are displaying decreasing loyalty, looking for new products, and experimenting with new tastes. The pattern of interest in popular imported wines is altering. Changing modes are driving sales ...

    Nov 2014 | US$900 | Pages: 62 | Add to cart | View details

    Country Report

    Beer in Hong Kong, China

    Increasing sophistication acquired from international exposure and media coverage encouraged consumers to experiment with beers of various origin. This resulted in imported mid-priced lager recording the fastest total volume sales growth of 3% in ...

    Nov 2014 | US$900 | Pages: 43 | Add to cart | View details

    Country Report

    Cider/Perry in Hong Kong, China

    Somersby Apple Cider entered Hong Kong, China in 2013 to inject new impetus into a category suffering strong competition from wine and spirits. Developed and distributed by Carlsberg Hong Kong, the brand is set to benefit from the company’s extensive...

    Nov 2014 | US$900 | Pages: 34 | Add to cart | View details

    Country Report

    Alcoholic Drinks in Hong Kong, China

    In 2013, total volume sales of alcoholic drinks increased, thanks to stable income growth, greater consumer willingness to try new products and effective marketing campaigns. In terms of total volume sales, beer is the most popular type, followed by ...

    Nov 2014 | US$1,900 | Pages: 95 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in Hong Kong, China

    Chu-hi, an alcoholic drink originating from Japan, is made with Shochu and carbonated water, flavoured with a variety of fruits, such as lemon, lime, apple and orange. This premix cooler comes in colourful packaging and is priced higher than a can of...

    Nov 2014 | US$900 | Pages: 35 | Add to cart | View details

    Country Report

    Spirits in Hong Kong, China

    The Chinese government’s crackdown on lavish consumption had a negative effect in spirits like brandy and Cognac. Brandy had been a favourite gift option for official and unofficial occasions. This marks the latest effort by the Chinese government to...

    Nov 2014 | US$900 | Pages: 44 | Add to cart | View details

    Country Report

    Wine in Hong Kong, China

    New World wine continued to make real headway in a traditional stronghold of Old World wine. More user-friendly for beginners, New World wines are usually labelled in English with greater emphasis on their primary grape variety. On the other hand, ...

    Nov 2014 | US$900 | Pages: 48 | Add to cart | View details

    Global Briefing

    The World on a Plate: Trends in Packaged Food Flavours and Ethnic Cuisine - Part 2

    Globalisation and migration are seeing the movement of people between countries. Migrants and travellers influence food culture, taking ethnic food to new markets. Innovative local companies and private label are crucial in development of ethnic ...

    Nov 2014 | US$1,200 | Pages: 61 | Add to cart | View details

    Country Report

    Cider/Perry in New Zealand

    Strong growth continued in cider/perry in 2013, as product and flavour development continued to draw consumers to the category. A 29% increase in total volume sales was observed during 2013 which was attributed to an increasingly varied market and ...

    Oct 2014 | US$900 | Pages: 42 | Add to cart | View details

    Country Report

    Rtds/High-Strength Premixes in New Zealand

    The 3% volume growth observed in 2013 was above the review period CAGR of 1%. The category performed well despite negative media attention toward the role of RTDs in binge drinking and underage drinking, along with increasingly sophisticated consumer...

    Oct 2014 | US$900 | Pages: 46 | Add to cart | View details
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