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Market research for the alcoholic drinks industry

Euromonitor has the world’s most comprehensive research on the alcoholic drinks industry. We monitor and analyse industry trends in alcoholic drinks globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in alcoholic drinks include:

    Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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    Country Report

    Alcoholic Drinks in South Korea

    According to The Bank of Korea, in early 2010, the economy of South Korea recorded a 2% growth rate. With more favourable conditions in 2010, alcoholic drinks, which had seen declining sales during the economic downturn, returned to positive growth. The whole alcoholic drinks industry saw positive volume growth in 2010, with both the on- and off-trade performances witnessing good and similar growth rates. In addition, consumers increasingly enjoyed premium alcoholic drinks in all areas of the

    May 2011 | $1,900| Add to cart | View details ›

    Global Briefing

    New Product Developments in Alcoholic Drinks: Post-recessionary Innovation in Mature and Emerging Markets

    The rebound posted by the global alcoholic drinks industry in 2010 took different forms and registered contrasting levels of momentum - or lack thereof - in emerging and mature markets. New product developments ranging from the radical to the generic and from packaging to polarisation were among the primary vehicles driving the resurgence while at the same time adapting respective offerings to the needs of the new, post- recessionary consumer.

    Apr 2011 | $2,000| Add to cart | View details ›

    Country Report

    Alcoholic Drinks in Poland

    Sales of alcoholic drinks continued to decline in 2010, still being impacted by the financial crisis. Despite the fact that consumers often drink more alcohol during a recession, the current situation differs from the past in that there has been a long-term trend away from alcohol consumption. This is partly due to stricter drink-driving laws, and partly to healthier lifestyles. The alcoholic drinks market was also a casualty of a trend towards economising and thrift during the recession.

    Apr 2011 | $1,900| Add to cart | View details ›

    Latest Analyst Insight for the Alcoholic Drinks Industry

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    Reference Book

    Who Drinks What

    Jan 2011

    Reference Book

    World Drinks Marketing Directory

    Mar 2010

    Reference Book

    World Consumer Income and Expenditure Patterns

    Jul 2011