Market research for the alcoholic drinks industry

Euromonitor has the world’s most comprehensive research on the alcoholic drinks industry. We monitor and analyse industry trends in alcoholic drinks globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in alcoholic drinks include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Beer in Ukraine

Positively affected by the EURO 2012 football championship during summer 2012, beer manufacturers attempted to fight the seasonality of this category: Overriding the seasonal decrease in demand by attracting new target groups with rather diversified ...

May 2013 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in Ukraine

Cider/perry in Ukraine gained its share mainly due to smart targeting and then from rising popularity among young consumers in 2012. The lack of new product launches and marketing support for the existing brands contributed to declining growth rates....

May 2013 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Ukraine

Beer, RTDs and spirits manufacturers actively diversify their products and target new audiences to fight the general decreasing demand trend. This is especially focused towards young people and the female audience. Easy-to-drink, smooth-tasting ...

May 2013 | US$1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Ukraine

RTDs/high-strength premixes saw positive growth of 2% in volume terms in 2012. These alcoholic drinks are preferred by young people in Ukraine. Consumers increasingly showed a preference for experimenting with new and exotic flavours, which was one ...

May 2013 | US$900| Add to cart | View details ›

Country Report

Spirits in Ukraine

Spirits in Ukraine offer a wide range of products for consumers with various demands. As was stated in trade interviews with domestic spirits producers and distributors, the innovations in spirits are interesting mainly to young consumers, willing to...

May 2013 | US$900| Add to cart | View details ›

Country Report

Wine in Ukraine

Westernisation of Ukrainian preferences supported the increasing consumption of wine in 2012, with many consumers viewing still light grape wine as less harmful to health than other alcoholic drinks, especially spirits or RTDs. This trend was ...

May 2013 | US$900| Add to cart | View details ›

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Complete Euromonitor Reference Library

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May 2013 | View details ›

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Global Briefing

White Spirits: Grey Prospects and Golden Opportunities

While overall white spirits sales appear to have regained some momentum, the diverging fortunes of different categories and the comparatively subdued forecast volume gains across the board underline the importance of innovation and geographic ...

Apr 2013 | US$2,000| Add to cart | View details ›

Passport

Passport Beer Americas

Combines all current Beer category data and analysis in 15 North and Latin American countries. Includes on-line tools for advanced data modelling, regional analysis, company profiles, strategic briefings, articles, graphics, videos and podcasts.

Apr 2013 | US$12,500| Add to cart | View details ›

Passport

Passport Beer Asia Pacific and Australasia

Combines all current Beer category data and analysis in 18 Asia Pacific and Australasian countries. Includes on-line tools for advanced data modelling, regional analysis, company profiles, strategic briefings, articles, graphics, videos and ...

Apr 2013 | US$12,500| Add to cart | View details ›

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