Apple Inc

Company Profile

Company Profile

Apple Inc in Consumer Electronics

Mar 2018

After a lacklustre 2016 with the underwhelming iPhone 7 range, the pressure was on Apple to impress in 2017, the 10th anniversary of the first iPhone launch. The company posted stellar financial results, and moving into 2018 Apple looks set to ...

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Company Profile

Company Profile

Apple Inc in Retailing

Mar 2017

Apple’s retailing business remains a core part of its overall development strategy; its flagship stores (which are in the middle of a redesign) and its in-store service offer support to the brand’s premium positioning. A lack of meaningful product ...

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