After contracting in 2016, the economy will grow feebly in 2017. Consumer spending should continue to perform well while exports rebound as oil prices creep up. Moderate gains in the non-oil sector along with ample (but reduced) levels of government ...

Over the course of 2016, sales of beer in Azerbaijan demonstrated volatility due to fluctuations in production and consumption levels, which are driven mainly by state manipulations of the current law to place limitations on the sale and consumption ...

2016 saw cider in Azerbaijan remain an immature and small category comparing with other alcoholic drinks categories such as beer, spirits and wine. Cider is perceived in the country as a substitute to, or new form of, beer and awareness of the ...

In 2016, sales of RTDs/high-strength premixes remained negligible in comparison with other alcoholic drinks categories and the key consumers of the products in the category remain young people who enjoy consuming beverages composed of energy drinks ...

2016 saw sales of spirits in Azerbaijan driven by a number of factors. First, the uncertain legislative situation with regards to sales of spirits in 2016, including the ban on cash retail sales of alcoholic drinks between January and December 2016, ...

Wine drinking culture remained underdeveloped in Azerbaijan in 2016. Wine is a beverage mainly consumed at expensive events and celebrations. However, as one of the country’s agricultural industries, wine production does receive some governmental ...

2016 saw volume sales of alcoholic drinks register a significant decrease as a result of macroeconomic changes caused by the devaluation of the local currency during 2015 and 2016. The loss of much of the manat’s value against foreign currencies ...

Wider consumer awareness of the essential nature of baby and child-specific products as well as the availability of a broader range of such products drove value growth in the category in 2016. Despite the waves of currency devaluation which hit the ...

Bath and shower registered marginal volume growth in Azerbaijan during 2016. Generally speaking, Azerbaijani consumers continue to use mainly traditional bath and shower products, while sales in the category in 2016 were adversely affected by reduced...

Colour cosmetics in Azerbaijan recorded a strong declining volume sales in 2016. The key reason for reduced expenditure on colour cosmetics was due to falling disposable incomes in the country during the year, which was in turn the result of the ...

Demand for deodorants in Azerbaijan is highly seasonal and these products are mostly used during summer, when temperatures in the country are high. Deodorant sprays remain the most common type of deodorants used by consumers in Azerbaijan, although ...

2016 saw value sales of depilatories register a significant increase in current terms. However, this strong sales increase was supported entirely by unit price growth, which was the result of the significant devaluation of the local currency during ...

Value sales of fragrances increased by 5% in current terms in 2016, although volume sales declined by 6% over the course of the year. Despite reduced disposable incomes, premiumisation continues to underpin the prevailing trends in fragrances. Mass ...

2016 saw volume sales of hair care in Azerbaijan decline by 10%. The reason for such as strong diminishment of sales of hair care products is linked to the reduced disposable incomes of consumers during the year, which forced many people to switch to...

Over the course of the review period, significant increases were seen in the number and variety of beauty and personal care products designed specifically for men available in Azerbaijan. These products were launched in variety of categories, ...

Oral care sales continued to grow in Azerbaijan in 2016. With the disposable incomes of many consumers falling over the course of the year, there is a trend towards reduced consumption of oral care products, which is mainly reflected in trial ...

Beauty and personal care in Azerbaijan registered positive current value growth in 2016. Nevertheless, this positive value growth was supported entirely by the significant jump seen in the unit prices of imported products, which was in turn the ...

2016 saw current value sales of skin care increase in Azerbaijan, despite demand for skin care products decreasing over the course of the year. The main reason for the 6% decline recorded in volume sales of skin care products in Azerbaijan in 2016 ...

Current value sales of sun care products continue growing in Azerbaijan. However, the reasons for the current value sales increases seen in the category during 2016 were related to rising average unit prices rather than growth in demand. As ...

Baku, the capital of Azerbaijan, is the complete powerhouse of Azerbaijan's national economy. The natural resources-rich city accounted for 76% of Azerbaijan's total gross domestic product in 2016. The city benefits from oil wealth, with 60% of its ...