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Azerbaijan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Azerbaijan.

Azerbaijan StatisticsConsumer Lifestyles in Azerbaijan

Azerbaijan Country BriefingsFuture Demographics: Azerbaijan in 2030

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    Country Report

    Baby and Child-Specific Products in Azerbaijan

    Apr 2017

    Wider consumer awareness of the essential nature of baby and child-specific products as well as the availability of a broader range of such products drove value growth in the category in 2016. Despite the waves of currency devaluation which hit the ...

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    Country Report

    Bath and Shower in Azerbaijan

    Apr 2017

    Bath and shower registered marginal volume growth in Azerbaijan during 2016. Generally speaking, Azerbaijani consumers continue to use mainly traditional bath and shower products, while sales in the category in 2016 were adversely affected by reduced...

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    Country Report

    Colour Cosmetics in Azerbaijan

    Apr 2017

    Colour cosmetics in Azerbaijan recorded a strong declining volume sales in 2016. The key reason for reduced expenditure on colour cosmetics was due to falling disposable incomes in the country during the year, which was in turn the result of the ...

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    Country Report

    Deodorants in Azerbaijan

    Apr 2017

    Demand for deodorants in Azerbaijan is highly seasonal and these products are mostly used during summer, when temperatures in the country are high. Deodorant sprays remain the most common type of deodorants used by consumers in Azerbaijan, although ...

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    Country Report

    Depilatories in Azerbaijan

    Apr 2017

    2016 saw value sales of depilatories register a significant increase in current terms. However, this strong sales increase was supported entirely by unit price growth, which was the result of the significant devaluation of the local currency during ...

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    Country Report

    Fragrances in Azerbaijan

    Apr 2017

    Value sales of fragrances increased by 5% in current terms in 2016, although volume sales declined by 6% over the course of the year. Despite reduced disposable incomes, premiumisation continues to underpin the prevailing trends in fragrances. Mass ...

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    Country Report

    Hair Care in Azerbaijan

    Apr 2017

    2016 saw volume sales of hair care in Azerbaijan decline by 10%. The reason for such as strong diminishment of sales of hair care products is linked to the reduced disposable incomes of consumers during the year, which forced many people to switch to...

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    Country Report

    Men's Grooming in Azerbaijan

    Apr 2017

    Over the course of the review period, significant increases were seen in the number and variety of beauty and personal care products designed specifically for men available in Azerbaijan. These products were launched in variety of categories, ...

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    Country Report

    Oral Care in Azerbaijan

    Apr 2017

    Oral care sales continued to grow in Azerbaijan in 2016. With the disposable incomes of many consumers falling over the course of the year, there is a trend towards reduced consumption of oral care products, which is mainly reflected in trial ...

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    Country Report

    Beauty and Personal Care in Azerbaijan

    Apr 2017

    Beauty and personal care in Azerbaijan registered positive current value growth in 2016. Nevertheless, this positive value growth was supported entirely by the significant jump seen in the unit prices of imported products, which was in turn the ...

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    Country Report

    Skin Care in Azerbaijan

    Apr 2017

    2016 saw current value sales of skin care increase in Azerbaijan, despite demand for skin care products decreasing over the course of the year. The main reason for the 6% decline recorded in volume sales of skin care products in Azerbaijan in 2016 ...

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    Country Report

    Sun Care in Azerbaijan

    Apr 2017

    Current value sales of sun care products continue growing in Azerbaijan. However, the reasons for the current value sales increases seen in the category during 2016 were related to rising average unit prices rather than growth in demand. As ...

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    City Review

    Baku City Review

    Mar 2017

    Baku, the capital of Azerbaijan, is the complete powerhouse of Azerbaijan's national economy. The natural resources-rich city accounted for 76% of Azerbaijan's total gross domestic product in 2016. The city benefits from oil wealth, with 60% of its ...

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    Country Report

    Adult Incontinence in Azerbaijan

    Mar 2017

    The increasing availability of adult incontinence through different retail channels, including mainly pharmacies and modern grocery retailers, such as supermarkets and hypermarkets, as well as rising consumer awareness about these products led to the...

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    Country Report

    Away-From-Home Tissue and Hygiene in Azerbaijan

    Mar 2017

    Away-from-home tissue and hygiene continued to develop during 2016 with increasing demand for higher service quality in Azerbaijan. AFH tissue products, in particular, toilet paper, boxed facial tissues, paper tableware, and paper towels, were mainly...

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    Country Report

    Nappies/Diapers/Pants in Azerbaijan

    Mar 2017

    In 2016, the use of nappies/diapers/pants increased both in volume and current value terms in Azerbaijan. With the positive birth rate and increased awareness amongst mothers about the necessity of using hygienic nappies/diapers for children, the ...

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    Country Report

    Tissue and Hygiene in Azerbaijan

    Mar 2017

    Demand for tissue and hygiene continued to grow in 2016 with rising hygiene awareness among consumers. Also, increased product availability helped raise interest from consumers in new products, as well as driving volume sales of tissue and hygiene ...

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    Country Report

    Retail Tissue in Azerbaijan

    Mar 2017

    Retail tissue continues to grow in Azerbaijan. The category remains at an immature stage of development and is being supported by increasing product availability and a wider range of products. Advanced local manufacturing has also had a significant ...

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    Country Report

    Sanitary Protection in Azerbaijan

    Mar 2017

    Sanitary protection is growing in Azerbaijan with rising consumer awareness about the consequences of ignoring hygiene. However, in 2016, with reduced consumer disposable income after currency devaluations and in light of the overall volatile ...

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    Country Report

    Wipes in Azerbaijan

    Mar 2017

    Wipes continued growing in Azerbaijan in 2016 with increasing hygiene trends and the changing habits of consumers. These products are considered more convenient for personal, as well as home care purposes. Personal wipes accounts for the majority of ...

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