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Azerbaijan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Azerbaijan.

Azerbaijan StatisticsConsumer Lifestyles in Azerbaijan

Azerbaijan Country BriefingsFuture Demographics: Azerbaijan in 2030

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    Country Report

    Home Insecticides in Azerbaijan

    Jan 2017

    In 2016, no major outbreaks of diseases were observed in the country. However, increased consumer education about the dangerous and sometimes even fatal consequences of insect bites and outbreaks, supports the sales of home insecticides in ...

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    Country Report

    Laundry Care in Azerbaijan

    Jan 2017

    Laundry care is mainly represented by automatic powder detergents in Azerbaijan. In light of limited purchasing capacity after local currency devaluation, local consumers continued to save on the price of laundry care by switching to more affordable ...

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    Country Report

    Dishwashing in Azerbaijan

    Jan 2017

    Currency devaluations in 2015 affected many categories in home care, including dishwashing. Since the category is strongly dependent on imports, local prices for the majority of brands increased significantly and price plays an important role in the ...

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    Country Report

    Home Care in Azerbaijan

    Jan 2017

    In 2016, home care in Azerbaijan faced a marginal decline in volume sales, whilst due to an upsurge in unit price after the manat devaluation, value sales increased significantly. With tightened spending capacity, price became the key factor for the ...

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    Country Report

    Polishes in Azerbaijan

    Jan 2017

    Polishes is a saturated category in Azerbaijan and the main retail channel for these products remains independent small grocers. Most polishes purchased in Azerbaijan are either of Russian, Chinese or Turkish origin. Modern grocery retailers gained ...

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    Country Report

    Bleach in Azerbaijan

    Jan 2017

    Bleach has a longstanding tradition for white clothes, bed and table linen. For many years, housekeepers, who are primarily women in Azerbaijan, used the boiling method when bleaching white clothing. Even with new products appearing in the country, ...

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    Country Report

    Surface Care in Azerbaijan

    Jan 2017

    In 2016, surface care was characterised by the tendency of consumers to purchase multi-purpose products, which make their lives easier when performing cleaning chores. This is mainly the result of the busier lifestyles of Azerbaijanis, leaving them ...

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    Country Report

    Toilet Care in Azerbaijan

    Jan 2017

    Being an essential item for Azerbaijanis, toilet care continued to develop in 2016. New products and brands with convenient packaging and efficient usage appeared. Consumers are inclined to select the products that clean and disinfect at the same ...

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    Country Report

    Air Care in Azerbaijan

    Jan 2017

    In 2016, relatively new air care products emerged in the country. Among these, gel air fresheners for refrigerators, new fragrances such as anti-tobacco, and 3-in-1 products became very popular. With restricted disposable incomes after double-digit ...

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    Country Report

    Confectionery in Azerbaijan

    Dec 2016

    Chocolate confectionery is a highly saturated category, and represented by both a large number of small workshops and some large companies. Among these, Nur is the leading company, accounting for a 14% value share in 2016. Nur is the official ...

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    Country Report

    Dairy in Azerbaijan

    Dec 2016

    Milk-Pro MMC remained the leader of cheese category in 2016 accounting for 13% of value sales....

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    Country Report

    Grocery Retailers in Azerbaijan

    Dec 2016

    The value sales of grocery retailers increased during 2016, resulting from the devaluation of the national currency, which affected the prices of imported products. By the end of the review period Azerbaijan remained a majorly import-dependent ...

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    Country Report

    Non-Grocery Specialists in Azerbaijan

    Dec 2016

    The devaluation of the Azerbaijani manat by 48% against the US dollar in December 2015 significantly affected consumers’ pockets and their purchasing power. Whilst value sales of essential products, including food and drink, increased during 2016, ...

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    Country Report

    Non-Store Retailing in Azerbaijan

    Dec 2016

    The structure of non-store retailing is changing in Azerbaijan in favour of internet retailing, and hampering direct selling in the country. Over the review period, along with the increasing number of internet users, sales through internet sites rose...

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    Country Report

    Retailing in Azerbaijan

    Dec 2016

    In 2016, retail prices increased in Azerbaijan because of currency devaluation. In December 2015 the local currency the Azerbaijani manat was devalued by 48% against the US dollar. As a result, local prices, particularly of imported products, ...

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    Country Briefing

    Business Dynamics: Azerbaijan

    Dec 2016

    Azerbaijan’s business landscape has improved, but only slightly. The country faces challenges in the form of high corruption levels and a restrictive (FDI) environment. However, trading across borders has become easier and the infrastructural ...

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    Country Briefing

    Economy, Finance and Trade: Azerbaijan

    Dec 2016

    Low oil prices, along with subdued external demand, have caused the Azeri economy to slow down since 2013. Moreover, the country is expected to slip into a recession in 2016. Although export revenue and the budget deficit continued to deteriorate, ...

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    Country Briefing

    Natural Resources: Azerbaijan

    Nov 2016

    With its large oil and gas endowments in the offshore Caspian region, Azerbaijan has attracted foreign investment and powered its economy. However, a high reliance on hydrocarbon exports exposes the country to global energy price fluctuations. ...

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    Country Report

    Packaged Food in Azerbaijan

    Nov 2016

    Moderate stabilisation occurred in 2016 when 3% volume and 5% value growth rates were posted in packaged food. Growth was driven by an intensive transition from unpackaged to packaged food, as well as by industrialisation and busier lifestyles among ...

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    Country Profile

    Azerbaijan: Country Profile

    Nov 2016

    The economy will contract in 2016. Consumer spending is weakening while credit activity is stagnating. Capital investment is also declining as fiscal policy is tightened. Energy production is expected to be flat in 2016. A sharp rise in inflation ...

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