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Azerbaijan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Azerbaijan.

Azerbaijan StatisticsConsumer Lifestyles in Azerbaijan

Azerbaijan Country BriefingsFuture Demographics: Azerbaijan in 2030

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    Azerbaijan: Country Profile

    Feb 2017

    After contracting in 2016, the economy wil grow feebly in 2017. The OPEC output freeze will help Azerbaijan emerge from recession. Consumer spending should also perform well. A weak banking sector and difficult business environment are significant ...

    US$150
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    Country Report

    Bottled Water in Azerbaijan

    Feb 2017

    Bottled water continued with growth in 2016, in both volume and value terms. Sales growth was related to the increasing availability of bottled water at all retailers and coffee machines. In Azerbaijan, it is considered that only bottled water can be...

    US$990
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    Country Report

    Carbonates in Azerbaijan

    Feb 2017

    A small reduction in retail volume sales of carbonates in 2016 was related to the lower spending capacity of consumers, which came as a result of currency devaluation in December 2015 when the Azerbaijani manat lost 32% of its value. A devaluated ...

    US$990
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    Country Report

    Concentrates in Azerbaijan

    Feb 2017

    Off-trade volume sales of concentrates continued to reduce in 2016, with the further expansion of other soft drinks in Azerbaijan. Overall, a poor perception of concentrates as a low-quality soft drink was due to their chemical content. With ...

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    Country Report

    Energy Drinks in Azerbaijan

    Feb 2017

    Energy drinks recorded strong growth in Azerbaijan towards the end of the review period. The main consumers of energy drinks in Azerbaijan continued to be the younger generations, mainly secondary school pupils and university students....

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    Country Report

    Juice in Azerbaijan

    Feb 2017

    Packaged juice continued to perform well in 2016, with retail sales increasing by 4% in current terms. Growth of juice was related to increased product variety and wide availability in stores. In addition, new tastes and mixes of juice were ...

    US$990
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    Country Report

    Soft Drinks in Azerbaijan

    Feb 2017

    In 2016, price volatility affected the disposable incomes of consumers, slowing down volume growth compared with the review period average; however, currency devaluation in December 2015 affected the unit prices of import-dependent products from ...

    US$2,100
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    Country Report

    RTD Coffee in Azerbaijan

    Feb 2017

    RTD coffee posted marginal off-trade volume growth in 2016 in Azerbaijan. There is high potential for RTD coffee development in Azerbaijan; however, the latest economic events and local currency devaluation in 2015 brought about a significant ...

    US$990
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    Country Report

    RTD Tea in Azerbaijan

    Feb 2017

    In 2016, RTD tea posted a slight decrease in off-trade volume terms, which was mainly the result of consumers’ reduced disposable incomes, caused by devaluation of the local currency. RTD tea was far from reaching maturity in Azerbaijan in 2016 and ...

    US$990
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    Country Report

    Sports Drinks in Azerbaijan

    Feb 2017

    Sales of packaged sports drinks remained negligible in Azerbaijan in 2016. Sportspersons mainly prepare their own sports drinks, while sometimes they purchase unpackaged sport drinks, prepared by sports trainers or diet specialists and offered at ...

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    Country Report

    Coffee in Azerbaijan

    Feb 2017

    Coffee continued to emerge in Azerbaijan in 2016 due to a developing coffee culture. Instant remained the main coffee format in Azerbaijan; instant coffee is consumed as a fast wake-up drink in the mornings. Coffee consumption habits have moved in ...

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    Country Report

    Other Hot Drinks in Azerbaijan

    Feb 2017

    In 2016, other hot drinks saw a 1% decrease in retail volume sales to reach 400 tonnes. This small drop of was due to the reduced spending capacity of consumers after strong currency devaluation in December 2015. Currency devaluation led to ...

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    Country Report

    Hot Drinks in Azerbaijan

    Feb 2017

    Accounting for one third of retail value sales of non-alcoholic drinks in 2016, while overwhelmingly dominated the consumption of hot drinks. Tea and, therefore, hot drinks overall, continued to see retail volume and value sales growth. In the light ...

    US$2,100
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    Country Report

    Tea in Azerbaijan

    Feb 2017

    There is a long-standing tea drinking culture in Azerbaijan. The category is mature and less significantly exposed to economic change. Therefore, after the strong local currency devaluation in 2015, resulting in higher prices in current terms in 2015...

    US$990
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    Country Report

    Home Insecticides in Azerbaijan

    Jan 2017

    In 2016, no major outbreaks of diseases were observed in the country. However, increased consumer education about the dangerous and sometimes even fatal consequences of insect bites and outbreaks, supports the sales of home insecticides in ...

    US$990
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    Country Report

    Laundry Care in Azerbaijan

    Jan 2017

    Laundry care is mainly represented by automatic powder detergents in Azerbaijan. In light of limited purchasing capacity after local currency devaluation, local consumers continued to save on the price of laundry care by switching to more affordable ...

    US$990
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    Country Report

    Dishwashing in Azerbaijan

    Jan 2017

    Currency devaluations in 2015 affected many categories in home care, including dishwashing. Since the category is strongly dependent on imports, local prices for the majority of brands increased significantly and price plays an important role in the ...

    US$990
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    Country Report

    Home Care in Azerbaijan

    Jan 2017

    In 2016, home care in Azerbaijan faced a marginal decline in volume sales, whilst due to an upsurge in unit price after the manat devaluation, value sales increased significantly. With tightened spending capacity, price became the key factor for the ...

    US$2,650
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    Country Report

    Polishes in Azerbaijan

    Jan 2017

    Polishes is a saturated category in Azerbaijan and the main retail channel for these products remains independent small grocers. Most polishes purchased in Azerbaijan are either of Russian, Chinese or Turkish origin. Modern grocery retailers gained ...

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    Country Report

    Bleach in Azerbaijan

    Jan 2017

    Bleach has a longstanding tradition for white clothes, bed and table linen. For many years, housekeepers, who are primarily women in Azerbaijan, used the boiling method when bleaching white clothing. Even with new products appearing in the country, ...

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