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Azerbaijan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Azerbaijan.

Azerbaijan StatisticsConsumer Lifestyles in Azerbaijan

Azerbaijan Country BriefingsFuture Demographics: Azerbaijan in 2030

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    Country Report

    Cigarettes in Azerbaijan

    Jul 2017

    Retail volume sales of cigarettes declined in 2016 in Azerbaijan. This can be attributed to state regulatory activities which became an obstacle to cigarette sales and consumption, as well as the economic situation due to the currency devaluations in...

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    Country Report

    Tobacco in Azerbaijan

    Jul 2017

    Sales of tobacco declined in Azerbaijan in 2016. A shift from premiumisation to rational attitudes played an important role in local customers’ purchasing decisions. The switch from premium brands to value-for-money products can be attributed to the ...

    US$2,100
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    Country Briefing

    Natural Resources: Azerbaijan

    Jul 2017

    Azerbaijan has significant hydrocarbon reserves, which have attracted considerable investment to the country. However, given that almost all its exports are resources based, the country is highly exposed to global energy price fluctuations. Its ...

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    Country Report

    Beer in Azerbaijan

    May 2017

    Over the course of 2016, sales of beer in Azerbaijan demonstrated volatility due to fluctuations in production and consumption levels, which are driven mainly by state manipulations of the current law to place limitations on the sale and consumption ...

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    Country Report

    Cider/Perry in Azerbaijan

    May 2017

    2016 saw cider in Azerbaijan remain an immature and small category comparing with other alcoholic drinks categories such as beer, spirits and wine. Cider is perceived in the country as a substitute to, or new form of, beer and awareness of the ...

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    Country Report

    Rtds/High-Strength Premixes in Azerbaijan

    May 2017

    In 2016, sales of RTDs/high-strength premixes remained negligible in comparison with other alcoholic drinks categories and the key consumers of the products in the category remain young people who enjoy consuming beverages composed of energy drinks ...

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    Country Report

    Spirits in Azerbaijan

    May 2017

    2016 saw sales of spirits in Azerbaijan driven by a number of factors. First, the uncertain legislative situation with regards to sales of spirits in 2016, including the ban on cash retail sales of alcoholic drinks between January and December 2016, ...

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    Country Report

    Wine in Azerbaijan

    May 2017

    Wine drinking culture remained underdeveloped in Azerbaijan in 2016. Wine is a beverage mainly consumed at expensive events and celebrations. However, as one of the country’s agricultural industries, wine production does receive some governmental ...

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    Country Report

    Alcoholic Drinks in Azerbaijan

    May 2017

    2016 saw volume sales of alcoholic drinks register a significant decrease as a result of macroeconomic changes caused by the devaluation of the local currency during 2015 and 2016. The loss of much of the manat’s value against foreign currencies ...

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    Country Profile

    Azerbaijan: Country Profile

    May 2017

    After contracting in 2016, the economy will grow feebly in 2017. Consumer spending should continue to perform well while exports rebound as oil prices creep up. Moderate gains in the non-oil sector along with ample (but reduced) levels of government ...

    US$150
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    Country Report

    Baby and Child-Specific Products in Azerbaijan

    Apr 2017

    Wider consumer awareness of the essential nature of baby and child-specific products as well as the availability of a broader range of such products drove value growth in the category in 2016. Despite the waves of currency devaluation which hit the ...

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    Country Report

    Bath and Shower in Azerbaijan

    Apr 2017

    Bath and shower registered marginal volume growth in Azerbaijan during 2016. Generally speaking, Azerbaijani consumers continue to use mainly traditional bath and shower products, while sales in the category in 2016 were adversely affected by reduced...

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    Country Report

    Colour Cosmetics in Azerbaijan

    Apr 2017

    Colour cosmetics in Azerbaijan recorded a strong declining volume sales in 2016. The key reason for reduced expenditure on colour cosmetics was due to falling disposable incomes in the country during the year, which was in turn the result of the ...

    US$990
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    Country Report

    Deodorants in Azerbaijan

    Apr 2017

    Demand for deodorants in Azerbaijan is highly seasonal and these products are mostly used during summer, when temperatures in the country are high. Deodorant sprays remain the most common type of deodorants used by consumers in Azerbaijan, although ...

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    Country Report

    Depilatories in Azerbaijan

    Apr 2017

    2016 saw value sales of depilatories register a significant increase in current terms. However, this strong sales increase was supported entirely by unit price growth, which was the result of the significant devaluation of the local currency during ...

    US$990
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    Country Report

    Fragrances in Azerbaijan

    Apr 2017

    Value sales of fragrances increased by 5% in current terms in 2016, although volume sales declined by 6% over the course of the year. Despite reduced disposable incomes, premiumisation continues to underpin the prevailing trends in fragrances. Mass ...

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    Country Report

    Hair Care in Azerbaijan

    Apr 2017

    2016 saw volume sales of hair care in Azerbaijan decline by 10%. The reason for such as strong diminishment of sales of hair care products is linked to the reduced disposable incomes of consumers during the year, which forced many people to switch to...

    US$990
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    Country Report

    Men's Grooming in Azerbaijan

    Apr 2017

    Over the course of the review period, significant increases were seen in the number and variety of beauty and personal care products designed specifically for men available in Azerbaijan. These products were launched in variety of categories, ...

    US$990
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    Country Report

    Oral Care in Azerbaijan

    Apr 2017

    Oral care sales continued to grow in Azerbaijan in 2016. With the disposable incomes of many consumers falling over the course of the year, there is a trend towards reduced consumption of oral care products, which is mainly reflected in trial ...

    US$990
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    Country Report

    Beauty and Personal Care in Azerbaijan

    Apr 2017

    Beauty and personal care in Azerbaijan registered positive current value growth in 2016. Nevertheless, this positive value growth was supported entirely by the significant jump seen in the unit prices of imported products, which was in turn the ...

    US$2,650
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