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Euromonitor International publishes the world's most comprehensive market research on the beer industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Strategy Briefing

Alcoholic Drinks: Quarterly Statement Q1

Mar 2017

Beyond reiterating Euromonitor’s key baseline projections, this latest update in our forecasting model highlights the markets and categories positioned favourably or defensively in the evolving alcoholic drinks arena. From where are the momentum and ...

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Strategy Briefing

Beer in Western Europe

Mar 2017

Market maturity, changing consumer preferences and economic pressure are combining to create a challenging environment for brewers in Western Europe. Against a backdrop of regional volume stagnation, premiumising tastes present an opportunity to ...

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Strategy Briefing

Craft Beer: Coming of Age or Past Its Prime?

Feb 2017

Craft beer growth has begun to rapidly decelerate in its core US market, a possible warning sign for the ever-increasing number of microbreweries in operation. Corporate buyouts and overuse of the “craft” term are adding to a sense of uncertainty ...

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Company Profile

Constellation Brands Inc in Alcoholic Drinks

Jan 2017

Constellation Brands is the world’s second largest vintner and the leading player in the US premium lager segment. This profile analyses the company’s premiumisation strategy across its wine, beer and spirits operations, examines its response to the ...

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Strategy Briefing

Beer Corporate Overview: Is Bigger Still Better?

Nov 2016

A-B InBev’s acquisition of SABMiller has created an industry behemoth controlling over a quarter of the global beer market. At the same time, heritage-driven microbrewer offerings continue to reshape the landscape, as their popularity becomes ...

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Strategy Briefing

Alcoholic Drinks Overview: Thirst for Growth: Part 2 – the Category Angle

Oct 2016

As micro offerings enter the mainstream against a sobering backdrop of sustained economic weakness and macro maturity, wine is finding its legs, English gin is rising as a flagbearer of momentum within spirits, cider is facing the gravitational pull ...

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Strategy Briefing

Luxury Alcoholic Drinks: The Spirit of Premiumisation

Oct 2016

In more recent years, distillers have increased their focus on value sales as volumes, particularly in core mature markets, slowed down. This has meant a greater emphasis on premium and above priced spirits. This global briefing looks the key ...

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Strategy Briefing

Beer Overview: A Strange Brew of Saturation and Fizzy Potential

Sep 2016

Brewers are facing substantial challenges in many key markets, including severe macroeconomic pressures, volume declines and intensifying competition. At the same time, changing demand trends are altering the landscape, requiring adaptation and ...

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Strategy Briefing

Alcoholic Drinks Overview: Thirst for Growth : Part 1 - The Regional Angle

Sep 2016

Fresh geopolitical, macroeconomic and legislative headwinds are hitting emerging markets once hailed as the engine driving the global alcoholic drinks industry’s relative resilience. At the same time, Western markets are battling lingering maturity ...

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Country Report

Beer in India

Sep 2016

Beer was impacted by a number of factors in 2015, including increasing taxation in some states towards the end of the review period. Tax hikes in Andhra Pradesh and Kerala notably impacted sales, with the latter state increasing taxes from 50% to ...

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Country Report

Beer in New Zealand

Aug 2016

New drink driving laws strongly influenced the beer category in 2015, with manufacturers recording increasing volume sales for what they term low- to mid-strength beers (2.5 -3.5% ABV). With new laws introduced over the last two years regarding ...

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Country Report

Beer in Japan

Aug 2016

In 2015, beer recorded a total volume decline of 1%, with this being mainly due to demographic changes in Japan, such as an ageing population and a falling birth rate. However, domestic mid-priced lager recorded a marginal increase in total volume ...

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Country Report

Beer in Morocco

Aug 2016

The growing numbers of young people in Morocco who are strongly influenced by healthy Western lifestyles and government information campaigns advising people of the potential hazards of leading unhealthy lifestyles and the harms of drinking beer ...

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Country Report

Beer in Georgia

Aug 2016

There were three main obstacles to the growth of beer sales in Georgia: the change in legislation prohibiting the consumption of alcoholic drinks in public places, implemented in 2014; currency devaluation from the end of 2014; and the increase in ...

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Country Report

Beer in Denmark

Jul 2016

In 2015, beer volume sales declined with this performance much in line with the contracting CAGR of 1% over the review period. The category continued to come under pressure from other forms of alcoholic drinks, such as wine, cider/perry and RTDs. ...

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Country Report

Beer in Cameroon

Jul 2016

More beer was sold in Cameroon in 2015 compared with the previous year, but volume sales growth was slower compared with the review period CAGR, as sales of beer matured. Despite the strong level of awareness, the spending habits of some consumers of...

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Country Report

Beer in the United Arab Emirates

Jul 2016

Sales of beer in the United Arab Emirates are being driven by the country’s burgeoning expatriate population, with increasing numbers of Arab, British and Russian expatriates moving to the country. While 2015 was a year marked by low oil prices and ...

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Country Report

Beer in Norway

Jul 2016

Total volume sales of beer increased only marginally in 2015, although the category was bigger in size than at any time over the review period. Beer was arguably the most interesting category within alcoholic drinks in 2015 thanks to a booming craft ...

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Country Report

Beer in the US

Jun 2016

In 2015, leading domestic lager brands were largely able to reverse the tides of volume declines. Renewed marketing pushes for pride in what their brands stand for and harking back to their longstanding heritage allowed brands like Miller Lite and ...

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Country Report

Beer in Uruguay

Jun 2016

Consumers, who experienced increased purchasing power over the review period across all income levels, consistently traded up to premium brands, domestic and imported. In 2015, this move broadened to encompass the increasing number of craft beers, ...

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