Beer market research

Euromonitor has the world’s most comprehensive research on the beer category within the alcoholic drinks industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the beer market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our beer market research answer questions such as:

What is the market size of beer?
What are the major brands in beer?
How has premium lager performed in the wake of the global recession; has it lost out to economy lager as consumers traded down?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low ABV beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?

Filter Results

Total: (102)

Country Report

Beer in Serbia

Despite the economic crisis and the large decline in beer consumption since 2009, the area remains very dynamic, with major players fighting intensively for sales share. Given that standard lager beer is near maturity, leading companies are beginning...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Beer in Italy

Per capita consumption of beer is low in Italy compared to many other European countries; however, a growing number of Italian consumers prefer beer to other alcoholic drink, like wine or spirits. Consumers’ interest is clearly directed towards ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Beer in Chile

Premium beers continued to see stronger-than-average growth and were the driver for increased consumption. This trend was seen in both imported and domestic premium lager, as well as pale ale and stout. Pale ale and stout tend to be the most common ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Beer in Japan

Beer demonstrated a total volume decline of 1% in 2011 to reach 6,726 million litres. Although sales volume until February was higher than in previous years, the earthquake in March had a negative impact on sales. Amid the total market seeing volume ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Beer in Canada

Beer in Canada has been a mature category for some time. Although favourable weather and large-scale events, such as Winter Olympics in 2010, can provide a short-term boost to sales, on the whole the demand growth for beer is slow, with many ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Beer in Costa Rica

Local consumers keep being tempted by the imported beer options that continue gaining relevance on the shelves and in the cooling chambers of most modern retailers and liquor stores. The good prices and wider offer of brands have tempted local ...

Jan 2012 | $900| Add to cart | View details ›

Company Profile

Carlsberg A/S in Beer

Carlsberg is the fourth largest global brewer, with strong presence in Eastern and Western Europe, but as the financial crisis hit most markets in Europe, the company faced restricted consumer spending and registered falling volumes in many of its ...

Jan 2012 | $525| Add to cart | View details ›

Company Profile

Heineken NV in Beer

Heineken is the third largest global brewer with a 9% volume share in 2011. The company has a wide geographic coverage, it is well placed to take advantage of the predicted volume growth in Middle East and Africa and in Latin America, and as the ...

Jan 2012 | $525| Add to cart | View details ›

Country Report

Beer in Brazil

Beer saw total volume growth of 4% in 2011, which was lower than the CAGR of 5% registered over the review period. The main reasons were the fact that this year followed the 2010 FIFA World Cup, when consumption peaked in the usually weak months of ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Beer in New Zealand

Despite remaining the most popular alcoholic drink in New Zealand, total volume sales of beer decreased in 2011, dropping by 1%. Nonetheless premium and craft beer sales improved during the year, reflected in several new product developments within ...

Jan 2012 | $900| Add to cart | View details ›