You are here: HomeSolutionsIndustriesAlcoholic DrinksBeer
RSS print my pages

Beer market research

Euromonitor has the world’s most comprehensive research on the beer category within the alcoholic drinks industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the beer market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our beer market research answer questions such as:

  • What is the market size of beer?
  • What are the major brands in beer?
  • How has premium lager performed in the wake of the global recession; has it lost out to economy lager as consumers traded down?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low ABV beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?

results

 

Country Report

Beer in Bulgaria

After increasing strongly earlier in the review period, total volume sales of beer declined for two consecutive years in 2009 and 2010 due to the impact of the economic downturn and the sharp drop in consumer spending on alcoholic drinks both ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Beer in Portugal

Beer sales continued to decline in 2011, as the harsh economic climate and restrictive measures negatively influenced demand. The disposable incomes of most Portuguese consumers decreased even further towards the end of 2010, due to a rise in both ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Beer in Norway

Beer in Norway declined in total volume by 1% in 2011, with both off-trade and on-trade channels recording a 1% decline in volume sales of beer. Beer with an abv of between 3.75% and 4.75% accounts for almost 95% of volume sales of beer in Norway and...

Jul 2012 | US$900| Add to cart | View details

Country Report

Beer in Morocco

Beer suffered as a result of price increases at the end of the review period. These were largely linked to tax increases and the introduction of compulsory security marking in 2010. Beer saw 45% increase in TIC in TIC in 2010, while the ...

Jul 2012 | US$900| Add to cart | View details

Company Profile

Thai Beverage PLC

Thai Beverage, the world’s fifth largest spirits producer in sales volume terms, is working to develop its spirits portfolio in a premium direction in order to adapt to evolving conditions in its domestic market and to facilitate international ...

Jun 2012 | US$525| Add to cart | View details

Country Report

Beer in Bosnia-Herzegovina

Beer’s 2011 volume sales performance was a marginal improvement relative to the review period, both off- and on-trade. 2011’s value performance was weaker. This was the first year of recovery after two years of decline during the recession.

Jun 2012 | US$900| Add to cart | View details

Company Profile

Cía Cervecerías Unidas SA in Alcoholic Drinks

Cía Cervecerías Unidas is a major alcoholic drinks producer in Latin America. The company produces beer, wine, cider/perry, spirits, and RTDs/high-strength premixes. It is the largest Chilean brewer, the second largest beer company in Argentina, and ...

Jun 2012 | US$525| Add to cart | View details

Country Report

Beer in Algeria

Beer recorded 4% total volume growth in 2011 but a stronger 8% current value increase. The category continued to grow due to the decline of imported brands and an increase in domestic production, making some brands more affordable and more widely ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Beer in Pakistan

Alcoholic beer remained in the background in 2011, with limited distribution channels and zero visibility in terms of advertising, whilst the availability of its non-alcoholic counterpart increased in terms of the number of channels which sell these ...

May 2012 | US$900| Add to cart | View details

Company Profile

Anadolu Group in Beer

Anadolu Group was the world’s 13th largest brewer in 2011, with a dominant position in Turkey and a strong position in Russia. The company is well placed to capitalise on growth in its domestic Turkish market, and it is expected to benefit from ...

May 2012 | US$525| Add to cart | View details

Page 

Books more ›

Statistical Reference Handbook

Statistical Reference Handbook