Beer market research

Euromonitor has the world’s most comprehensive research on the beer category within the alcoholic drinks industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the beer market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our beer market research answer questions such as:

What is the market size of beer?
What are the major brands in beer?
How has premium lager performed in the wake of the global recession; has it lost out to economy lager as consumers traded down?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low ABV beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?

Filter Results

Total: (108)

Company Profile

Asahi Breweries Ltd in Beer

Asahi Breweries was the leading Japanese brewer in 2011. Due to difficult market conditions in Japan, the company has increased its focus on international expansion. It strengthened its position with acquisitions in New Zealand and Australia in 2011,...

May 2012 | US$525| Add to cart | View details ›

Country Report

Beer in Greece

Although the economic crisis certainly took its toll on beer, this was amongst the least affected categories, benefiting from consumers trading down from spirits both in the off and on-trade channels. Tax hikes did not have such a big impact on ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Beer in Iran

After the Islamic Revolution in 1979, the production and consumption of alcoholic drinks was forbidden in Iran and several key breweries ceased operating. The Iranian government implemented this law without any hesitation, particularly during the ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Beer in Egypt

The political and economic turmoil and popular uprising in January 2011 had a significant impact on the performance of alcoholic drinks in general. However, beer continued to be the least affected category as it is more dependent on off-trade sales ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Beer in Switzerland

The strong Swiss franc and weak euro have resulted in a spike of inexpensive imported European beers. Before Aldi entered Switzerland in 2005, imported economy lager was mainly available in the retailer Denner. However, with the German discounter ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Beer in the Czech Republic

Beer consumption stabilised in 2011, mostly thanks to a stronger performance in the off-trade channel. On-trade volume sales continued to decline due to weakening consumer confidence and increasing uncertainty about the country’s economy as Europe ...

May 2012 | US$900| Add to cart | View details ›

Company Profile

Kirin Holdings Co Ltd in Beer

Kirin Holdings is the 10th largest global brewer, with strong positions in Japan and Australasia. The company has been facing difficult market conditions in its home Japanese market, and has increased its focus on international expansion. In 2011, it...

May 2012 | US$525| Add to cart | View details ›

Country Report

Beer in France

Marketing innovations and development of speciality beers are at the heart of 2011. Brewers have changed their message to consumers, communicating more on the flavour and the taste of beer, as well as its provenance and tradition to promote its ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Beer in the Netherlands

Sales of beer showed improved results in 2011 impacted by the better performance in on-trade sales as a result of the good weather prevailing in the Netherlands during the Spring and Summer months and continuing investment in new product development ...

Apr 2012 | US$900| Add to cart | View details ›

Company Profile

Grupo Modelo SA de CV in Beer

Grupo Modelo was the seventh largest global brewer in 2011. The company is the leading player in its domestic Mexican market, and its Corona Extra brand is exported to 180 countries. Modelo is well placed for future growth in Mexico, and should be ...

Apr 2012 | US$525| Add to cart | View details ›