Beer market research

Euromonitor has the world’s most comprehensive research on the beer category within the alcoholic drinks industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the beer market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our beer market research answer questions such as:

What is the market size of beer?
What are the major brands in beer?
How has premium lager performed in the wake of the global recession; has it lost out to economy lager as consumers traded down?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low ABV beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?

Filter Results

Total: (103)

Country Report

Beer in Cameroon

The sponsorship of charitable and corporate social responsibility programmes proved an increasingly important competitive tool for major beer companies in 2011. Brasseries du Cameroun, for instance, relaunched its famous ‘Top Cup Summer Holidays’ ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Beer in Kazakhstan

From the beginning of 2010 one of the key beer players, Carlsberg Kazakhstan TOO, started to produce major Baltic Beverages brands, which impacted growth of domestic beer sales and led to a decline in imported products over 2010-11. As a result ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Beer in Kenya

Beer returned growth in 2011 of 6% in total volume terms, although this was down by approaching two percentage points compared with 2010. This decline in performance can be attributed to rising inflation and the increasing cost of food negatively ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Beer in Hungary

Beer consumption has been declining fast since 2008, but in 2010 this trend stopped, the market stabilised, and the decline slowed down significantly.

Feb 2012 | $900| Add to cart | View details ›

Country Report

Beer in Slovakia

The economic situation significantly influenced beer consumption over the review period. The performance of beer did not improve in 2011, continuing trends which have emerged during the economic downturn. Basically, beer was predominantly consumed at...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Beer in Romania

After increasing strongly earlier in the review period, beer total volume sales declined for a third consecutive year in 2011 due to the impact of the economic downturn and the austerity measures taken by the government in order to reduce the budget ...

Feb 2012 | $900| Add to cart | View details ›

Company Profile

SABMiller Plc in Beer

SABMiller is the world’s second largest brewer with a 10% global volume share. The company has a strong exposure to emerging markets, thus it is well placed to take advantage of the projected beer volume growth, particularly in Middle East and ...

Feb 2012 | $525| Add to cart | View details ›

Country Report

Beer in Sweden

Craft beer is increasingly popular in Sweden. This is part of a general trend towards quality, local production close to the consumer and natural ingredients, often organic. This trend is affecting both the food and drink industry. The number of beer...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Beer in Azerbaijan

2011 observed a marginal recovery after the economy slowdown, which negatively affected beer sales for the previous two years in Azerbaijan. This resulted in a considerably strong performance among all beer segments apart from economy lager. This ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Beer in the US

Due to the recessionary issues over the most recent economic period, there has been a shift in Americans’ alcohol consumption from beer to wine and spirits. Over the 2006-2011 review period, overall beer volume declined by 3%, while wine and spirits ...

Feb 2012 | $900| Add to cart | View details ›