Euromonitor International publishes the world's most comprehensive market research on the beer industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Country Report

Beer in Bolivia

Jun 2017

In 2016 companies were focused on promoting greater consumption of beer by offering consumers larger formats with competitive prices. In addition companies were also focused on promoting premium products by offering extensions of recognised brands ...

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Country Report

Beer in Argentina

Jun 2017

Total volume sales of beer declined for the fifth consecutive year in 2016, affected by the deep recession experienced during the first half of 2016. Also, colder average temperatures experienced during the autumn and winter negatively affected sales...

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Country Report

Beer in Slovenia

Jun 2017

The beer drinking culture remains strong in Slovenia in 2016 with the domestic lager brands Zlatorog and Union having a combined 73% volume share. However, this share was declining gradually due to the influx of imported lagers as well as the craft ...

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Country Report

Beer in Germany

Jun 2017

The premium segment in beer is driving growth, with domestic premium lager and regional speciality beer gaining share. however, imported premium lager and the growing craft beer trend are also having an increasing impact on the German beer landscape....

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Country Report

Beer in Uruguay

Jun 2017

Consumers have consistently traded-up to premium brands, domestic and imported. In the latter part of the review period this shift broadened to encompass the increasing number of craft beers, which became available in pubs and restaurants in ...

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Country Report

Alcoholic Drinks in Uruguay

Jun 2017

The overall performance of alcoholic drinks in terms of volume sales continued to be pegged to beer and wine. Wine sales continued to trend downwards, which dampened the overall growth potential. Beer, on the other hand, sustained total volume growth...

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Country Report

Beer in Spain

Jun 2017

In 2016, sales of beer benefited from the consolidation of the economic recovery in Spain and rising consumer confidence. The positive evolution of the category in both the on-trade and off-trade channels was the key indicator of this trend. In the ...

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Country Report

Beer in Colombia

Jun 2017

Beer in Colombia is dominated by Bavaria SA that traditionally held a volume share of over 97%, with its different brands. However, the recent movements in the category with the entrance of Central Cervecera de Colombia SAS, (a joint venture between ...

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Country Report

Beer in Guatemala

Jun 2017

Beer was a very active category in the review period in Guatemala, mainly from prices dropping due to a beer price war that was seen in 2012-2015. The reduction in prices has allowed the consumer base of beer to increase, and consumers, mainly at the...

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Country Report

Beer in Austria

Jun 2017

Beer was influenced by several trends in 2016. First, the ongoing health and wellness trend led many people to opt to reduce the amount of alcohol they consumed daily. This led to a slowdown in the consumption of alcohol over the review period. Beer ...

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Country Report

Beer in Ecuador

Jun 2017

Beer demand was affected by price increases following a rise in ICE tax in the wake of the earthquake that struck coastal Ecuador in April 2016, while the overall economic downturn also had a negative impact on sales....

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Country Report

Beer in Peru

Jun 2017

Imported premium lager saw an outstanding performance in 2016, with total volume growth of 21%. However, it only represented a negligible share of total volume sales within overall beer; a percentage that has been growing. The entry to the market of ...

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Country Report

Beer in the Netherlands

Jun 2017

The beer culture in the Netherlands is changing. Lager is dominant, but much of the category’s growth is being generated by other categories. The beer culture in the Netherlands is changing towards a culture that is more similar to that of wine. Many...

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Country Report

Beer in Morocco

Jun 2017

Beer continued to perform poorly in 2016, with total volume sales declining by 7%. This was partly due to the growing influence on consumer behaviour of government campaigns warning of the negative health effects of drinking alcohol. Price increases ...

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Country Report

Beer in Switzerland

Jun 2017

The ongoing influence of the health and wellness trend in Switzerland continued to result in some consumers either drinking less alcohol or giving up on alcohol altogether in 2016. This consumer tendency was also notable within beer in 2016, with ...

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Country Report

Beer in New Zealand

Jun 2017

General lifestyle trends and the health and wellness trend in particular combined with the introduction of lower drink driving limits during the review period to form the main influences on sales of beer in 2016. The main trend in the category during...

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Country Report

Beer in Italy

Jun 2017

In 2016 beer performed well thanks in part to a hot summer. However, despite increased consumption, Italian consumers continued to try to save money as a consequence of the prolonged financial crisis and changed consumption behaviour. In addition the...

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Country Report

Beer in Lithuania

Jun 2017

In 2016, beer in Lithuania continued to decline in terms of total volume sales due to numerous reasons, including new legislation, unfavourable weather conditions over the summer season, the introduction of a deposit system, and another increase in ...

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Country Report

Beer in Australia

Jun 2017

Craft beer production and sales are flourishing in Australia. As Australian consumers become more knowledgeable about the origin and production of beer, this trend is continuing to gain traction. In addition, the beer palates of Australians are also ...

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Country Report

Beer in Dominican Republic

Jun 2017

The 1% total volume growth recorded in beer in the 2016 was an improvement on the marginally negative total volume CAGR recorded in the category over the entire review period. More than other alcoholic drinks categories, beer remains very popular ...

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