Euromonitor International publishes the world's most comprehensive market research on the beer industry.

Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Strategy Briefing

Ethical Living Case Study in Beer: An Opportunity too Good to Waste?

Dec 2017

Sustainability and ethical consumption choices are becoming increasingly relevant to consumers across industries, and beer is no exception. Waste-reduction, recycling and repurposing strategies are being employed throughout beer production and ...

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Strategy Briefing

Non/Low Alcohol Beer: Can it Live up to the Hype?

Nov 2017

Non/low alcohol beer is drawing considerable interest from brewers – seemingly with good reason. As well as remaining strong in established markets, such as Iran, non/low alcohol beer is seeing dynamic growth in much of Western Europe, boosted by ...

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Strategy Briefing

Beer in Middle East and Africa

Nov 2017

Many Middle East and African markets hold considerable appeal to brewers. Increasing disposable incomes and changing consumption trends are driving higher demand, with growth boosted further by urbanisation and distribution network developments. ...

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Company Profile

Carlsberg A/S in Beer

Nov 2017

Carlsberg is facing difficult conditions in its core European markets; macroeconomic challenges in Eastern Europe and a maturity-driven slowdown in Western Europe. Expansion in Asia Pacific is a key focus for the company, as is adapting to changing ...

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Country Report

Beer in Chile

Nov 2017

Flavoured/mixed lager recorded the fastest total volume sales growth in 2016 of 45%. The growth in consumption among females also drove demand for new, milder flavours, such as Lemon Stones from Cía Cervecerías Unidas, which launched several new ...

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Strategy Briefing

Beer in Eastern Europe

Oct 2017

The beer market in Eastern Europe is witnessing consistent deterioration in volume performance. The main driver behind this is a substantial and sustained downturn in the largest market, Russia, a result of ongoing challenging macroeconomic ...

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Strategy Briefing

Beer in Latin America

Sep 2017

Beer in Latin America is facing a range of challenges, from significant economic issues in key markets to shifting consumer preferences. However, there are clear opportunities for brewers, such as the potential to generate value through the growing ...

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Country Report

Beer in Japan

Sep 2017

Beer in Japan recorded a total volume sales decline of 2% in 2016 and this was mainly due to the ageing of the country’s population and the falling birth rate, which are contributing to the decreases being seen in the total drinking population. Beer ...

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Strategy Briefing

Competitive Strategies in Alcoholic Drinks

Sep 2017

Companies involved in alcoholic drinks need different strategies in the different categories they are involved in, especially the big three: beer, wine and spirits. At the same time, there are universal themes across the market, notably ...

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Strategy Briefing

Cannabis and the Alcohol Industry; Weed or Fertiliser?

Sep 2017

Competition on labour, water supplies and land values are issues already impacting the supply side of both industries but it is in the realm of consumption patterns where cannabis disruption can prove seismic. Appellations and terroir, Cannasseurs ...

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Country Report

Beer in Nigeria

Sep 2017

Beer performed relatively well in 2016 with total volume growth of 4% despite the economic recession, as consumers continued to move to value-for-money lager (economy lager) rather than stop consumption altogether in the face of declining disposable ...

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Strategy Briefing

Beer Global Overview: The Story Beyond Stagnation

Sep 2017

The global beer market remains in negative growth territory for the second consecutive year. Volumes are being dragged down by the poor performance of economy lager, as the consumer shift towards higher-quality beer becomes increasingly entrenched ...

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Strategy Briefing

Alcoholic Drinks: Quarterly Statement Q3

Aug 2017

Beyond reiterating Euromonitor International’s key baseline projections, this latest update in our forecasting model highlights the markets and categories positioned favourably or defensively in the evolving alcoholic drinks arena. From where are the...

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Strategy Briefing

Finding Value in Alcoholic Drinks in Key Markets

Aug 2017

The new alcoholic drinks value shares model now available on Passport offers a new perspective on how companies are performing as well as positioned. This briefing looks at six key markets – the US, China, India, Russia, Brazil and Germany – and ...

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Country Report

Beer in India

Aug 2017

Beer sales in 2016 were impacted by various states imposing different trade restrictions and taxes. For example, Kerala allowing beer to be sold in bars and restricting the sale of spirits positively impacted the category, while Bihar’s ban on all ...

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Country Report

Beer in the United Arab Emirates

Aug 2017

Beer registered total volume growth of 6% in 2016, with this being in line with the CAGR of the review period. While growth has been steady, there has been a shift in consumer behaviour. More consumers are choosing to drink at home, with 15,000 new ...

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Company Profile

Asahi Group Holdings Ltd in Beer

Aug 2017

Japan’s largest brewer, Asahi, has been focusing on geographic expansion for some time, as its domestic beer market grapples with on-going, maturity-driven decline. In 2016 Asahi acquired the majority of SABMiller’s European brands and operations, ...

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Country Report

Beer in Pakistan

Aug 2017

Pakistan’s government has been very active recently in cracking down against the consumption of alcohol by Muslims especially through illegal channels. Muslims, which make up 97% of the country’s population, had been actively switching to illegal ...

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Country Report

Beer in Kenya

Aug 2017

Rising disposable incomes, coupled with growth in the young adult population (attaining the minimum age allowed for alcohol consumption) and the increased penetration of low-cost beer promoted volume sales of beer in 2016. In addition, an elaborate ...

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Company Profile

Molson Coors Brewing Co in Beer

Jul 2017

Having taken full control of the MillerCoors joint venture, Molson Coors has gained SABMiller’s US brand portfolio as well as the international rights to the Miller brands. As a result, the company is working to capitalise on its stronger US ...

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