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Beiersdorf AG

Company Profile

Beiersdorf AG in Beauty and Personal Care

Sep 2016

Beiersdorf’s Nivea leads global skin care, and has generated 85% of its 2015 BPC sales. La Prairie and Eucerin widen its price positions. While a strategic focus on these three brands, and on skin care function boosted growth, fiercer competition ...

US$570
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Company Profile

Beiersdorf AG in OTC Healthcare

Aug 2009

Beiersdorf’s OTC healthcare operations are focused on wound treatments and medicated skin care. Through these it achieved a global ranking of 20th, with a stable market share at 0.6%. This profile analyses how rather than diversifying into wider ...

US$570
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