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Beiersdorf AG

Company Profile

Beiersdorf AG in Beauty and Personal Care

Dec 2015

Beiersdorf AG operates Nivea, the leading global skin care brand, which generated 86% of its 2014 BPC sales. It also operates La Prairie and Eucerin, which slightly widens its price positions. Its strategic focus on these brands and on skin care, ...

US$570
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Company Profile

Beiersdorf AG in OTC Healthcare

Aug 2009

Beiersdorf’s OTC healthcare operations are focused on wound treatments and medicated skin care. Through these it achieved a global ranking of 20th, with a stable market share at 0.6%. This profile analyses how rather than diversifying into wider ...

US$570
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