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Company Profile

Beiersdorf AG in Beauty and Personal Care

Beiersdorf was not satisfied with the performance of its beauty and personal care business in 2010, specifically in Europe. To return to above-average industry growth (a key strategic objective), the company developed a new strategy, a key component ...

Oct 2011 | US$525| Add to cart | View details

Company Profile

Beiersdorf AG in OTC Healthcare

Beiersdorf’s OTC healthcare operations are focused on wound treatments and medicated skin care. Through these it achieved a global ranking of 20th, with a stable market share at 0.6%. This profile analyses how rather than diversifying into wider ...

Aug 2009 | US$525| Add to cart | View details