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Bottled water market research

Euromonitor has the world’s most comprehensive research on the bottled water category within the soft drinks industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the bottled water market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our bottled water market research answer questions such as:

  • What is the market size of bottled water?
  • What are the major brands in bottled water?
  • How important is the direct selling method of distribution for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation?

results

 

Country Report

Bottled Water in Kazakhstan

Bottled water recorded total volume growth of 8% and current total value growth of 14% in 2011 – a major improvement from 2010. The area has benefited from rising consumer incomes, with a growing number of people purchasing water for on-the-go ...

May 2012 | US$900| Add to cart | View details

Country Report

Bottled Water in Ukraine

Bottled water attracted more consumers away from less healthy soft drinks, such as carbonates, and even fruit/vegetable juice, which suffers from a stereotype of artificial ingredients or lack of natural ingredients. This shift was due to rising ...

May 2012 | US$900| Add to cart | View details

Country Report

Bottled Water in the US

Functional bottled water suffered a decline of 4% in off-trade value sales in 2011; a continued sharp decline from the CAGR of 13% over the review period. The leading brand in functional bottled water, VitaminWater, is being sued for having a ...

May 2012 | US$900| Add to cart | View details

Country Report

Bottled Water in Kenya

Bottled water continued to perform well in 2011, registering growth of 10% in total volume terms. Health remains a key driver behind rising sales of bottled water. More consumers are increasing their daily intake of water, either because they want to...

May 2012 | US$900| Add to cart | View details

Country Report

Bottled Water in Uzbekistan

Bottled water in Uzbekistan continued to develop during 2011 and although total per capita volume sales remain comparatively low at five litres per person, the category remains subject to several trends which are having a positive influence on demand...

May 2012 | US$900| Add to cart | View details

Country Report

Bottled Water in Singapore

The class action law suit filed against The Coca-Cola Company during the final quarter of 2011, accusing it of engaging in misleading advertising and labelling for its Vitamin Water brand, damaged the brand’s Singapore launch campaign. Coca-Cola was ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Bottled Water in Indonesia

The declining health condition of tap water primarily in the urban areas and increasing health awareness amongst the public promoted greater consumption of bottled water in the country. Health and wellness campaigns by bottled water manufacturers ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Bottled Water in Thailand

Bottled water continued to see healthy growth in 2011, boosted by the ongoing marketing activities for leading brands like Crystal from Serm Suk PCL, Namthip from Thai Namthip Co Ltd, Nestlé Pure Life from Nestlé (Thailand) Ltd, Singha from Boon Rawd...

Apr 2012 | US$900| Add to cart | View details

Country Report

Bottled Water in Russia

Russia is a country with an abundance of fresh water which is potable and can be used for drinking. In spite of the presence of large amounts of industrial waste in the country, the concentration of the residues of this waste in the drinking water ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Bottled Water in Tunisia

Consumption of bottled water increases during the summer in Tunisia. During the month of Ramadan the category enjoys a considerable surge in consumption but in 2011 Tunisia experienced a mineral water shortage. The shortage of some brands was due to ...

Apr 2012 | US$900| Add to cart | View details

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Books more ›

Reference Book

Who Drinks What

Jan 2011

Reference Book