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Company Profile

Campari Milano SpA , Davide in Wine

Campari’s wine arm offers less potential than spirits and a possible divestment would benefit its core business. However, the Italian manufacturer has a number of ways it could boost the value of its wine business, including through a distribution ...

Apr 2012 | US$525| Add to cart | View details

Company Profile

Campari Milano SpA, Davide in Spirits

Campari is about to show whether it can still swim against the flow by growing stagnant categories and mature markets - a strategy which so far has been successful for the Italian manufacturer. But how much longer can the company ignore the rise of ...

Apr 2012 | US$525| Add to cart | View details