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Cat food market research

Euromonitor has the world’s most comprehensive research on the cat food category within the pet care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the cat food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our cat food market research answer questions such as:

  • What is the market size of cat food?
  • What are the major brands in cat food?
  • How fast are consumers trading up to prepared cat food?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

results

 

Country Report

Cat Food in South Korea

Current value sales of cat food are projected to grow by 20% in 2014. This is because the share of cat-owning households is set to rise to 2% in 2014, with the cat population growing by an estimated 6%. In addition, premium cat food is expected to ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Poland

Cat food is shaped by dynamically growing premiumisation and specialisation of the products. This trend is due to several fundamental factors. The main one is the growing consumer awareness about the importance of proper nutrition of their pets. The ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Saudi Arabia

Cat food is expected to show a marked improvement in its performance in 2014, following a significant slowdown in value growth and decline in volume sales in 2013. In 2013, the category was adversely impacted by new government regulations, leading to...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Spain

In 2013, Mars and Nestlé Purina marked the future trend for 2014, boosting single-portion wet cat food packaging. Compared to standard packaging, single-portion is created to be used just once and reduce the waste for the cat owner. At the beginning ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in the United Arab Emirates

2014 is witnessing continued demand for more nutritious cat food as more consumers switch from non-prepared to prepared offerings. Consumers are becoming increasingly educated about what they should be feeding their cats thanks to a growing number of...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Denmark

Based on provisional estimates, key trends in cat food are not likely to change radically over 2014. Both dry and wet premium cat food will remain the main value growth drivers in cat food. At the same time, cat treats is set to grow strongly as ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Norway

The premiumisation trend of 2013 is set to continue within cat food in 2014. Increasing amounts of products are becoming available which focus on health and the well-being of cats. Brands targeting ailments and beauty enhancement, as well as specific...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in the Netherlands

Volume sales of cat treats, dry cat food and wet cat food all increased over the course of 2013, which resulted in positive volume growth being recorded in cat food overall. In addition, current value growth outpaced volume growth in cat food during ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Indonesia

The cat population grew year-on-year in the review period to reach an estimated two million in 2014, contributing to strong growth in retail volume and value sales of cat food. Because the majority of Indonesians are Muslim, dogs are considered ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Sweden

Based on provisional 2014 estimates, cat food retail sales are expected to increase by 2% in current value terms and 1% in volume terms.

Oct 2014 | US$900 | Add to cart | View details

Strategy Briefing

Pet Humanisation: The Trend and Its Strategic Impact on Global Pet Care Markets

Pet owners are increasingly treating their cats, dogs and even small mammals like members of their family. The opportunity to commercialise this trend into a vast range of goods and services – from dog beer to cat counselling, from pet weddings to ...

Sep 2014 | US$1,200 | Add to cart | View details

Country Report

Cat Food in India

Cats are ideal for people living in apartments. They are low maintenance and independent in nature, making them ideal for apartment dwellers with hectic lifestyles. This trend is widely visible in Indian metro cities. Thus, the rise of nuclear ...

Sep 2014 | US$900 | Add to cart | View details

Global Briefing

Global Metal Food Cans in a Challenging Marketplace

Metal food can volumes remain steady, however they are finding it hard to take full advantage of the wider global growth in packaged food and pet food. The can’s excellent performance and low cost means that it will remain a key pack type, but will ...

Sep 2014 | US$1,200 | Add to cart | View details

Country Report

Cat Food in Belgium

Belgium’s pet cat population continued to grow during 2013, in contrast with the decline recorded in the country’s pet dog population. This positive trend in the cat ownership subsisted over the entire review period and was the result of one major ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Austria

Volume growth in cat treats accelerated over the course of the review period, peaking in 2013. Positive growth is expected in the category again in 2014 and this is set to lend considerable weight to the overall increase in value sales of cat food ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Ireland

Based on provisional 2014 estimates, cat food in Ireland is expected to register very marginal growth of 1% both in volume and 2% in value terms. Sales of €48 million are predicted for 2014. It should be noted that growth is due to a surge in the ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Peru

Cat food is likely to maintain the positive trajectory seen in 2013 through 2014. Lifestyles changes for Peruvians living in urban areas, such as opting for smaller living spaces and experiencing tighter schedules, are favouring the purchase or ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Canada

Cat food maintained its positive development in 2013, with total volume and current value growth rates topping those recorded in 2012. Volume sales were bolstered by continued growth in Canada’s pet cat population. At the same time, current value ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Finland

Based on provisional 2014 estimates, cat food in Finland will continue to see profitable development as current value sales are expected to grow by 5% and volume sales by 2%, reaching EUR174 million and 38,646 tonnes, respectively. 2014 will continue...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in China

From a smaller base, the cat population in China enjoyed a faster increase in 2013 than the dog population, at 2%. The rising number of cat owners are usually eager to obtain better cat food and service, particularly those consumers living in ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in France

The main event of 2014 is likely to be the development of “mixed feeding”, in other words a lower volume decline for wet cat food, together with the on-going upsurge of dry cat food. Whilst mainstream manufacturers of premium brands previously tended...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in South Africa

Due to the weak economy, which continued to slow during the review period, a majority of South African cat owners have been contemplating how they are to continue to treat their cats as a member of the family, while at the same time maintain a tight ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in the United Kingdom

Based on provisional 2014 estimates, both volume and value sales of cat food in the UK are expected to grow in 2014, by 3% and by a negligible amount respectively, mainly thanks to the increasing number of cats and price rises. In 2013 retail sales ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Venezuela

The key 2013 cat food trends will continue in 2014. In the last quarter of 2013, retailers began to run out of supplies of domestic and imported brands and this situation will extend to 2014. Domestic producers are unable to maintain a steady ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Israel

Consumers began to realise that as pet food becomes healthier, so does the life expectancy of the pet. In 2013, the health revolution spread towards pets, and promotions were observed for healthy, organic, and even vegetarian food for cats and other ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in the US

Relative to 2013’s trends and development, during 2014, no significant changes are expected in cat food. The category will continue to derive most of its growth from high value growth rates in cat treats and in the premium dry and wet cat food ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Chile

Chile’s pet cat population grew faster than its dog population throughout the review period. While this was partly because the former was emerging from a lower base, the increasing preference for cats was also attributable to demographic and social ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Mexico

Based on provisional estimates, cat food growth is expected to slow down in 2014 due to price increases. Starting on 1 January 2014, pet food products were made subject to a 16% value added tax. Price increases observed during the first months of ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Colombia

Cat food is likely to sustain its positive trajectory seen in 2013 into 2014. The category is small but is developing at a healthy pace, buoyed by strong economic growth and housing trends that continue to favour the growth of the cat population. ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Morocco

In 2013 cat food experienced strong growth in value and volume terms of 8% and 9%, respectively, led by the gradual change in attitudes towards pet ownership and by the progressive expansion of economy and mid-priced brands across the larger segments...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Portugal

Based on provisional 2014 estimates, no significant changes from 2013 are expected to happen. Manufacturers are rather confident about the performance of cat food in 2014. This category is enjoying a growing consumer base and should continue to enjoy...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Italy

Cat treats is growing, and together with single serving packs it has been bringing newness to the category driving more sales and creating new demand from consumers and their cats.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Australia

The humanisation trend remained important within cat food during 2013. Cat owners increasingly demanded value-added products, with an emphasis on health and wellness and all-natural products. These pet owners are aware of what ingredients to avoid ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Hong Kong, China

In 2013, volume sales of cat food are set to grow by 3%. The cat population is expected to grow even faster than the dog population, thus having a positive impact on volume sales of cat food; however, cats in Hong Kong are usually kept indoors ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in the Philippines

Over the review period, sales of cat food in the Philippines have benefited from an overall growing awareness of proper pet care and nutrition. Although trade associations continue to express their disappointment at the way cats are perceived in the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in New Zealand

During 2012, the key trend in cat food in New Zealand was indulgence, with pet owners happy to purchase cat treats, to pamper their animals. Furthermore, the humanisation trend also remained important in the cat food category during 2012. Cat owners ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Russia

Based on provisional estimations, cat food is forecast to keep growing in both volume and value terms. The growth is determined by the increasing portion of prepared cat food, new launches, increasing variety of premium products, growing interest ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Egypt

Retail current value and volume of cat food in 2013 are expected to grow at respective rates of 17% and 3%, which are lower than the 2012 rates. This is because pressures on the disposable income of middle-income consumers have resulted in the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Brazil

In 2012, cat food continued to show good results, achieving growth of 6% in volume and 11% in current value terms, reaching 170,182 tonnes in volume and R$1 billion in retail value.

Dec 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Switzerland

The number of cats increased slightly in 2012, which was in the line with the review period as a whole. This can be mainly attributed to the fact that Swiss people prefer cats to dogs, as they are easier to take care of and are less regulated in ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Thailand

Cat food trends in 2013 are likely to emulate what happened in 2012. Cat food in Thailand experiences double-digit value growth, growing by 14% in 2013. Cats have become more popular as pets among Thais. This is due to the power of the internet, ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Taiwan

Cat food retail volume sales will increase by 8% in 2013. Dry cat food volume sales will increase by 9%, while wet cat food volume sales will increase by 5%. In terms of value sales, dry cat food and wet cat food will increase by 13% and 9% ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Germany

The cat population in Germany is increasing on a yearly basis, with their needs also becoming increasingly sophisticated. Like dogs, people view their cats as members of their family and an integral part of their lives, therefore striving to provide ...

Dec 2013 | US$900 | Add to cart | View details

Global Briefing

The Ins and Outs of Global Pet Care

Pet care in 2013 shows a world at different paces: developed and emerging markets grow at different paces and entail different opportunities. Retail prospects remain strong, as urbanisation continues, disposable incomes rise, and more consumers turn ...

Nov 2013 | US$1,200 | Add to cart | View details

Country Report

Cat Food in Bulgaria

The cat population in Bulgaria is set to stand at 785,000 in 2013, with the total number of cats increasing by 9,000 since the beginning of the review period. Cats are increasingly preferred as pets because they are easier to keep than dogs. The ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Vietnam

Cat food in 2013 is forecast to grow by 18% in value terms due to the rising demand for cat food as well as the increasing trend of adopting cats in Vietnam. Increasingly busy lifestyles make people need more companionship than before, and cats are a...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Hungary

A paradox situation, but pet food, especially cat food is among the few categories for retailers with significant growth potential despite the turbulent economic times and shrinking purchasing power. It seems that constant communication programs and ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Turkey

In 2013, the current value growth of cat food is predicted to be fuelled by two important developments that took place from the end of 2011 onwards. The most important factor for growth was the launch of a number of significant products in the ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Singapore

Consumers are becoming more concerned about the nutritional value and ingredients of cat food. Owners are more educated and aware of the importance of health and wellbeing for cats. In order to ensure that their cats have the correct level of ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in the Czech Republic

Segmentation according to lifecycle, breed or lifestyle of cats is common on the Czech market. The most prevalent type of specialisation is represented by lifecycle products (for kittens, adults, seniors), which are available not only in premium, but...

Oct 2013 | US$900 | Add to cart | View details
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