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Cat food market research

Euromonitor has the world’s most comprehensive research on the cat food category within the pet care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the cat food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our cat food market research answer questions such as:

  • What is the market size of cat food?
  • What are the major brands in cat food?
  • How fast are consumers trading up to prepared cat food?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

results

 

Country Report

Cat Food in the US

Relative to 2013’s trends and development, during 2014, no significant changes are expected in cat food. The category will continue to derive most of its growth from high value growth rates in cat treats and in the premium dry and wet cat food ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Chile

Chile’s pet cat population grew faster than its dog population throughout the review period. While this was partly because the former was emerging from a lower base, the increasing preference for cats was also attributable to demographic and social ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Mexico

Based on provisional estimates, cat food growth is expected to slow down in 2014 due to price increases. Starting on 1 January 2014, pet food products were made subject to a 16% value added tax. Price increases observed during the first months of ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Colombia

Cat food is likely to sustain its positive trajectory seen in 2013 into 2014. The category is small but is developing at a healthy pace, buoyed by strong economic growth and housing trends that continue to favour the growth of the cat population. ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Morocco

In 2013 cat food experienced strong growth in value and volume terms of 8% and 9%, respectively, led by the gradual change in attitudes towards pet ownership and by the progressive expansion of economy and mid-priced brands across the larger segments...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Portugal

Based on provisional 2014 estimates, no significant changes from 2013 are expected to happen. Manufacturers are rather confident about the performance of cat food in 2014. This category is enjoying a growing consumer base and should continue to enjoy...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Italy

Cat treats is growing, and together with single serving packs it has been bringing newness to the category driving more sales and creating new demand from consumers and their cats.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Australia

The humanisation trend remained important within cat food during 2013. Cat owners increasingly demanded value-added products, with an emphasis on health and wellness and all-natural products. These pet owners are aware of what ingredients to avoid ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in India

As more people started to move to apartments, they showed a preference for cats, as they are more independent and do not require a large amount of space. Cats continue to be considered low maintenance pets and they were preferred by many consumers, ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Hong Kong, China

In 2013, volume sales of cat food are set to grow by 3%. The cat population is expected to grow even faster than the dog population, thus having a positive impact on volume sales of cat food; however, cats in Hong Kong are usually kept indoors ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in South Korea

Cat food recorded value growth of 24% in 2013. The share of households owning a cat increased slightly in 2013, to reach 2%, with the cat population growing by 7%. This, in turn, strongly impacted the performance of cat food in volume terms. In ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in the Philippines

Over the review period, sales of cat food in the Philippines have benefited from an overall growing awareness of proper pet care and nutrition. Although trade associations continue to express their disappointment at the way cats are perceived in the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in New Zealand

During 2012, the key trend in cat food in New Zealand was indulgence, with pet owners happy to purchase cat treats, to pamper their animals. Furthermore, the humanisation trend also remained important in the cat food category during 2012. Cat owners ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Russia

Based on provisional estimations, cat food is forecast to keep growing in both volume and value terms. The growth is determined by the increasing portion of prepared cat food, new launches, increasing variety of premium products, growing interest ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Egypt

Retail current value and volume of cat food in 2013 are expected to grow at respective rates of 17% and 3%, which are lower than the 2012 rates. This is because pressures on the disposable income of middle-income consumers have resulted in the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Saudi Arabia

Even though the percentage of households owning a cat remained low in Saudi Arabia towards the end of the review period, cats became increasingly popular as pets. As there are no religious obstacles to owning a cat in the country, the Westernisation ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Brazil

In 2012, cat food continued to show good results, achieving growth of 6% in volume and 11% in current value terms, reaching 170,182 tonnes in volume and R$1 billion in retail value.

Dec 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Israel

Growth in cat food volume sales in 2012 was down slightly on 2011, partly due to increasing maturity. At the same time, a slowdown in the development of the Israeli economy led some consumers to try and save money by buying prepared cat food products...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Switzerland

The number of cats increased slightly in 2012, which was in the line with the review period as a whole. This can be mainly attributed to the fact that Swiss people prefer cats to dogs, as they are easier to take care of and are less regulated in ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Austria

The key trends seen in cat food over the review period are also expected to play a crucial role in 2013. These are the owners’ preference for healthy foods that contribute to the wellbeing of their pet cat, pet humanisation, and the specialisation of...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Thailand

Cat food trends in 2013 are likely to emulate what happened in 2012. Cat food in Thailand experiences double-digit value growth, growing by 14% in 2013. Cats have become more popular as pets among Thais. This is due to the power of the internet, ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Indonesia

Cat food is expected to register double-digit current value growth in 2013. This is set to be mainly due to the ongoing shift away from feeding pet cats with raw meat and off cuts and table scraps towards prepared cat food, which is itself largely ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Taiwan

Cat food retail volume sales will increase by 8% in 2013. Dry cat food volume sales will increase by 9%, while wet cat food volume sales will increase by 5%. In terms of value sales, dry cat food and wet cat food will increase by 13% and 9% ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Belgium

For most players in cat food, indicators are flashing green for 2013. Manufacturers and retailers remain confident in the performance of this category in most channels, including grocery retailers, pet superstores, veterinary clinics and DIY and ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Germany

The cat population in Germany is increasing on a yearly basis, with their needs also becoming increasingly sophisticated. Like dogs, people view their cats as members of their family and an integral part of their lives, therefore striving to provide ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in France

Manufacturers are rather confident about the performance of cat food in 2013. Although French people are aware that there is a possibility of another slight recession or at least stagnation of economic growth, pet food is generally not affected much ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in the Netherlands

Key players in cat food induced demand for value-added products. Cat owners were encouraged to choose higher quality cat food with formulas adapted to the animal’s lifestage or living conditions. As the cat population was stable in terms of growth, ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Bulgaria

The cat population in Bulgaria is set to stand at 785,000 in 2013, with the total number of cats increasing by 9,000 since the beginning of the review period. Cats are increasingly preferred as pets because they are easier to keep than dogs. The ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in South Africa

The weak economic situation within South Africa affected the cat food market in 2012; consumers continued to be extremely price sensitive and are trading down to cheaper brands to mitigate falling disposable incomes. As a result, there is an ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Vietnam

Cat food in 2013 is forecast to grow by 18% in value terms due to the rising demand for cat food as well as the increasing trend of adopting cats in Vietnam. Increasingly busy lifestyles make people need more companionship than before, and cats are a...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Denmark

Based on provisional estimates, key trends in cat food are not likely to change dramatically over 2013. Cat treats and premium cat food will remain the main value growth drivers in cat food, while mid-priced cat food, in continuation of a trend that ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Hungary

A paradox situation, but pet food, especially cat food is among the few categories for retailers with significant growth potential despite the turbulent economic times and shrinking purchasing power. It seems that constant communication programs and ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Spain

The economic recession was the factor with the biggest impact on cat food in 2013. The decreasing income of the average Spaniard and an uncertain situation led to an increase in shopping planning, with a reduction in overall spending as a ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Peru

Based on provisional estimates, 2013 is expected to see a continuation of the trends observed in cat food in 2012. Increasingly-tight schedules and more people opting for smaller living spaces in urban areas helped increase cat ownership, as these ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Ireland

Based on provisional 2013 estimates, cat food in Ireland is expected to continue to face challenges in the difficult economic environment. Despite the best attempts of government and industry alike, consumer expenditure and confidence remain low, ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Norway

A growing range of health and wellness-oriented cat food is becoming available in Norway, which is a major part of the premiumisation trend. This health and wellness-oriented cat food includes natural and organic varieties and generally carry ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Turkey

In 2013, the current value growth of cat food is predicted to be fuelled by two important developments that took place from the end of 2011 onwards. The most important factor for growth was the launch of a number of significant products in the ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in the United Arab Emirates

2013 is expected to see a slight drop in current value growth to 7% in line with a drop in volume growth to 4% as the number of stray cats increases during summer periods. Furthermore, consumption habits are diverting to ‘other pets’ becoming more ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Venezuela

2013 saw a continuation of 2012 cat food trends. The cat population continued to grow strongly, and the severe increase in prices as a result of local currency devaluation did not see cat owners switch to non-prepared food. Nonetheless, downgrading ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in the United Kingdom

Cat food sales have seen falls in the key dry and wet cat food categories in volume terms as a result of consumers tightening their belts and looking to save money where possible. This has been balanced by the continuing strength in treats. Value ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Singapore

Consumers are becoming more concerned about the nutritional value and ingredients of cat food. Owners are more educated and aware of the importance of health and wellbeing for cats. In order to ensure that their cats have the correct level of ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Finland

According to provisional 2013 estimates, cat food is expected to maintain its healthy 6% growth in current value terms. Part of this growth is explained by the increased interest in premium products, the increasing cat population, consumer ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in the Czech Republic

Segmentation according to lifecycle, breed or lifestyle of cats is common on the Czech market. The most prevalent type of specialisation is represented by lifecycle products (for kittens, adults, seniors), which are available not only in premium, but...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Argentina

In Argentina, there is a growing trend towards single-person households and households consisting of couples who choose not to have children or postpone it until well past the age of 30. This trend is driving growth in pet populations and in the ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Greece

Within the context of the ongoing economic downturn, cat ownership in Greece is expected to decline further in 2013, resulting in further declines in demand for cat food. Furthermore, many Greek cat owners are expected to opt for cat food which ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Romania

Dry cat food has become an important means to satisfy cats’ hunger in a more hygienic way, particularly given that most pet owners spend a lot of time away from home and they have little time to care for their pets. Cooking is not a feasible option ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Malaysia

The increased disposable incomes of consumers encouraged them to adopt more expensive breeds of cats as pets. This is especially likely with their rising sophistication through heightened exposure to the media, which sees them more learned about ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Slovakia

Cat food was an evolving category over the review period, where there was enough room for further innovations, mostly within cat treats on which manufacturers are expected to begin to focus in 2013. The expected increase in the cat population in 2013...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Sweden

Based on provisional estimates, cat food in Sweden is expected to record growth of 1% in both volume and current value terms, reaching SEK2.4 billion sales for 57,308 tonnes in 2013. Sluggish growth is the result of economic difficulties and ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Cat Food in Canada

The cat population of Canada is increasing modestly. The growth of the cat population is affected by the ageing population, urbanisation and related restrictions on pet ownership. The urbanisation trend has also led to building regulations ...

Sep 2013 | US$900 | Add to cart | View details
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