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Cat food market research

Euromonitor has the world’s most comprehensive research on the cat food category within the pet care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the cat food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our cat food market research answer questions such as:

  • What is the market size of cat food?
  • What are the major brands in cat food?
  • How fast are consumers trading up to prepared cat food?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

results

 

Country Report

Cat Food in Russia

Based on provisional 2014 estimates, cat food is forecast to grow healthily in 2014 due to the increase of premium cat food and cat treats value sales due to the strong influence of the premiumisation and humanisation trends. Premium cat food sales ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Taiwan

The cat population continues to rise in 2013 and this rise is expected to continue into 2014. In line with the increase in single households, delayed marriage and low birth rates within demographic trends, the Taiwanese increasingly seek to keep cats...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Hong Kong, China

As in dog food, competition in premium food products has grown strongly in 2013. Local pet shops and distributors are eager to introduce more premium natural cat food to meet the rising demand from pet owners. Premium cat food brands focus on ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Malaysia

More consumers are adopting a cat as public awareness of cat adoption increases, due to the efforts by organisations such as SPCA and MDDB in 2013. New adoption programmes and events are scheduled for in 2014.

Dec 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Singapore

Due to the increasing trend of humanisation of pets, there were 13 licensed pet cafés in Singapore as of September 2013 according to the National Environment Agency. These pet cafés cater to dogs and they are outlets in which dog owners and dogs can ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Brazil

Cat food in Brazil registered current value growth of 9% in 2013, reaching BRL1.6 billion, while volume sales increased by 4% to 176 million tonnes. This strong performance demonstrates that, despite the relative slowdown in volume growth in the ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Egypt

Retail volume sales of cat food in Egypt are expected to increase by 3% in 2014, while current value sales are expected to rise by 15%, which means that volume growth is set to be in line with 2013 growth rates, while value growth is set to be slower...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Japan

Retail sales of cat food continued to grow in 2013, registering a 1% rise in both volume and current value terms. Growth was underpinned by the growing population of pet cats, which was informed by the urbanisation trend in Japan. Cats are better ...

Nov 2014 | US$900 | Add to cart | View details

Global Briefing

Where Will Growth Come From? Emerging Markets in Pet Care

A swelling urban middle class has proven to be fertile soil for pet care sales in emerging markets over recent years, with pet ownership increasingly as local consumers become more Westernised. While an economic slowdown in Brazil and Russia and ...

Nov 2014 | US$1,200 | Add to cart | View details

Country Report

Cat Food in Turkey

Cat food in Turkey is expected to record healthy current value growth in 2014, rising by 14%, with growth fuelled by strong growth in demand for economy cat food. The quality of Turkey’s economy cat food brands is rising thanks to the investment ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Germany

Cats continue to grow in popularity as pets in Germany on an annual basis, proved by the constantly increasing cat population. Cats are often chosen as a companion in smaller households, by people who live alone or do not have the facilities or ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Greece

Cat food is set to register negative growth in 2014 in both volume and current value terms. The economic downturn is largely responsible for Greeks reducing their spending on their cats. The effect will be more significant on premium cat food as ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in New Zealand

Humanisation was the key trend within cat food during 2014, with cat owners increasingly viewing their cats as a family member and companionship increasingly being the driving factor behind pet ownership. With the easing of consumer spending ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Argentina

Ongoing premiumisation in cat food products is driving market development. Nestlé’s Fancy Feast is a premium gourmet-style wet food for cats, available in four flavours, namely chicken with carrots, trout and spinach, chicken with special sauce and, ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in South Korea

Current value sales of cat food are projected to grow by 20% in 2014. This is because the share of cat-owning households is set to rise to 2% in 2014, with the cat population growing by an estimated 6%. In addition, premium cat food is expected to ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Poland

Cat food is shaped by dynamically growing premiumisation and specialisation of the products. This trend is due to several fundamental factors. The main one is the growing consumer awareness about the importance of proper nutrition of their pets. The ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Saudi Arabia

Cat food is expected to show a marked improvement in its performance in 2014, following a significant slowdown in value growth and decline in volume sales in 2013. In 2013, the category was adversely impacted by new government regulations, leading to...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Spain

In 2013, Mars and Nestlé Purina marked the future trend for 2014, boosting single-portion wet cat food packaging. Compared to standard packaging, single-portion is created to be used just once and reduce the waste for the cat owner. At the beginning ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in the United Arab Emirates

2014 is witnessing continued demand for more nutritious cat food as more consumers switch from non-prepared to prepared offerings. Consumers are becoming increasingly educated about what they should be feeding their cats thanks to a growing number of...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Denmark

Based on provisional estimates, key trends in cat food are not likely to change radically over 2014. Both dry and wet premium cat food will remain the main value growth drivers in cat food. At the same time, cat treats is set to grow strongly as ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Norway

The premiumisation trend of 2013 is set to continue within cat food in 2014. Increasing amounts of products are becoming available which focus on health and the well-being of cats. Brands targeting ailments and beauty enhancement, as well as specific...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in the Netherlands

Volume sales of cat treats, dry cat food and wet cat food all increased over the course of 2013, which resulted in positive volume growth being recorded in cat food overall. In addition, current value growth outpaced volume growth in cat food during ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Indonesia

The cat population grew year-on-year in the review period to reach an estimated two million in 2014, contributing to strong growth in retail volume and value sales of cat food. Because the majority of Indonesians are Muslim, dogs are considered ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Sweden

Based on provisional 2014 estimates, cat food retail sales are expected to increase by 2% in current value terms and 1% in volume terms.

Oct 2014 | US$900 | Add to cart | View details

Strategy Briefing

Pet Humanisation: The Trend and Its Strategic Impact on Global Pet Care Markets

Pet owners are increasingly treating their cats, dogs and even small mammals like members of their family. The opportunity to commercialise this trend into a vast range of goods and services – from dog beer to cat counselling, from pet weddings to ...

Sep 2014 | US$1,200 | Add to cart | View details

Country Report

Cat Food in India

Cats are ideal for people living in apartments. They are low maintenance and independent in nature, making them ideal for apartment dwellers with hectic lifestyles. This trend is widely visible in Indian metro cities. Thus, the rise of nuclear ...

Sep 2014 | US$900 | Add to cart | View details

Global Briefing

Global Metal Food Cans in a Challenging Marketplace

Metal food can volumes remain steady, however they are finding it hard to take full advantage of the wider global growth in packaged food and pet food. The can’s excellent performance and low cost means that it will remain a key pack type, but will ...

Sep 2014 | US$1,200 | Add to cart | View details

Country Report

Cat Food in Belgium

Belgium’s pet cat population continued to grow during 2013, in contrast with the decline recorded in the country’s pet dog population. This positive trend in the cat ownership subsisted over the entire review period and was the result of one major ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Austria

Volume growth in cat treats accelerated over the course of the review period, peaking in 2013. Positive growth is expected in the category again in 2014 and this is set to lend considerable weight to the overall increase in value sales of cat food ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Ireland

Based on provisional 2014 estimates, cat food in Ireland is expected to register very marginal growth of 1% both in volume and 2% in value terms. Sales of €48 million are predicted for 2014. It should be noted that growth is due to a surge in the ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Peru

Cat food is likely to maintain the positive trajectory seen in 2013 through 2014. Lifestyles changes for Peruvians living in urban areas, such as opting for smaller living spaces and experiencing tighter schedules, are favouring the purchase or ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Canada

Cat food maintained its positive development in 2013, with total volume and current value growth rates topping those recorded in 2012. Volume sales were bolstered by continued growth in Canada’s pet cat population. At the same time, current value ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Finland

Based on provisional 2014 estimates, cat food in Finland will continue to see profitable development as current value sales are expected to grow by 5% and volume sales by 2%, reaching EUR174 million and 38,646 tonnes, respectively. 2014 will continue...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in China

From a smaller base, the cat population in China enjoyed a faster increase in 2013 than the dog population, at 2%. The rising number of cat owners are usually eager to obtain better cat food and service, particularly those consumers living in ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in France

The main event of 2014 is likely to be the development of “mixed feeding”, in other words a lower volume decline for wet cat food, together with the on-going upsurge of dry cat food. Whilst mainstream manufacturers of premium brands previously tended...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in South Africa

Due to the weak economy, which continued to slow during the review period, a majority of South African cat owners have been contemplating how they are to continue to treat their cats as a member of the family, while at the same time maintain a tight ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in the United Kingdom

Based on provisional 2014 estimates, both volume and value sales of cat food in the UK are expected to grow in 2014, by 3% and by a negligible amount respectively, mainly thanks to the increasing number of cats and price rises. In 2013 retail sales ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Venezuela

The key 2013 cat food trends will continue in 2014. In the last quarter of 2013, retailers began to run out of supplies of domestic and imported brands and this situation will extend to 2014. Domestic producers are unable to maintain a steady ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Israel

Consumers began to realise that as pet food becomes healthier, so does the life expectancy of the pet. In 2013, the health revolution spread towards pets, and promotions were observed for healthy, organic, and even vegetarian food for cats and other ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in the US

Relative to 2013’s trends and development, during 2014, no significant changes are expected in cat food. The category will continue to derive most of its growth from high value growth rates in cat treats and in the premium dry and wet cat food ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Chile

Chile’s pet cat population grew faster than its dog population throughout the review period. While this was partly because the former was emerging from a lower base, the increasing preference for cats was also attributable to demographic and social ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Mexico

Based on provisional estimates, cat food growth is expected to slow down in 2014 due to price increases. Starting on 1 January 2014, pet food products were made subject to a 16% value added tax. Price increases observed during the first months of ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Colombia

Cat food is likely to sustain its positive trajectory seen in 2013 into 2014. The category is small but is developing at a healthy pace, buoyed by strong economic growth and housing trends that continue to favour the growth of the cat population. ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Morocco

In 2013 cat food experienced strong growth in value and volume terms of 8% and 9%, respectively, led by the gradual change in attitudes towards pet ownership and by the progressive expansion of economy and mid-priced brands across the larger segments...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Portugal

Based on provisional 2014 estimates, no significant changes from 2013 are expected to happen. Manufacturers are rather confident about the performance of cat food in 2014. This category is enjoying a growing consumer base and should continue to enjoy...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Italy

Cat treats is growing, and together with single serving packs it has been bringing newness to the category driving more sales and creating new demand from consumers and their cats.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Australia

The humanisation trend remained important within cat food during 2013. Cat owners increasingly demanded value-added products, with an emphasis on health and wellness and all-natural products. These pet owners are aware of what ingredients to avoid ...

Jul 2014 | US$900 | Add to cart | View details

Global Briefing

Today’s Pampered Pets: Assessing the Future of Pet Care

Today’s pets are increasingly pampered: from sophisticated toys and high tech products, to environmentally friendly cat litter, the choice is wide, reflecting consumers’ preferences and behaviours. This reports explores market potential and ...

Mar 2014 | US$1,200 | Add to cart | View details

Global Briefing

Addressing Food and Lifestyle: Innovations in Global Pet Care

In the face of continued economic uncertainty and challenging market forces, companies must innovate carefully to ensure new products will succeed. The pet care industry is increasingly influenced by ‘lifestyle’ with trends in human life frequently ...

Feb 2014 | US$1,200 | Add to cart | View details

Country Report

Cat Food in the Philippines

Over the review period, sales of cat food in the Philippines have benefited from an overall growing awareness of proper pet care and nutrition. Although trade associations continue to express their disappointment at the way cats are perceived in the ...

Jan 2014 | US$900 | Add to cart | View details
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