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Cat food market research

Euromonitor has the world’s most comprehensive research on the cat food category within the pet care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the cat food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our cat food market research answer questions such as:

  • What is the market size of cat food?
  • What are the major brands in cat food?
  • How fast are consumers trading up to prepared cat food?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

results

 

Country Report

Cat Food in Australia

No significant changes are expected to occur throughout cat food in 2015, with premiumisation continuing to dominate as brands look to differentiate themselves increasingly via value-added products. The health and wellness trend will further develop ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Japan

Retail sales of cat food continued to grow in 2014, registering a 3% rise in volume terms and a 6% rise in current value terms. Growth was underpinned by the growing population of pet cats, which was the result of the urbanisation trend in Japan. ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Romania

The dynamism of cat food sales is the result of important changes in people’s attitudes towards their pets, which are stimulating the consumption of prepared cat food across all the categories. Owners’ increased attention to their cats and the need ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Austria

The key trends seen in cat food over the review period are also expected to play a crucial role in 2015. Good growth in volume and value in 2014 has once again shown that Austrian consumers do not save on their cats even in economically-moderate ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Germany

As in dog food, in 2015 value sales in cat food will mostly be impacted by continuous demand for premium products with additional functionality, suited to the individual needs of German consumers’ cats. As cats are widely seen as beloved companions ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Turkey

In 2015, cat food is expected to register a good performance due to the increasing cat ownership and growing health and wellness awareness of cats. Another important trend which is positively affecting cat food is increasing awareness and sensitivity...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Greece

With the cat population expected to decline further in 2015, volume sales of cat food are also set to display negative growth. The shift from wet to dry cat food is anticipated to continue. Value sales are expected to decline at a faster rate than ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Morocco

Cat food in Morocco continues to grow year-on-year, as it is gradually moving from being a premium market towards becoming a mid-priced and economy market. The number of households owning a cat is increasing in the country, because cats are ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Israel

There is likely to be continuity in the cat food market in 2015. Consumers will continue to shift towards premium quality cat food and cat treats.

Aug 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Singapore

Cat food growth is set to grow at a slower pace in 2015, despite higher cat ownership in 2014. The high cat adoption rate is expected to continue in 2015. Higher cat ownership is reflected in the fall in the number of stray cats and increased cat ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Taiwan

Cat food experienced strong growth in 2014. Although slightly lower than the previous year, growth continued at double digit rate. There was strong growth in the cat population which helped fuel greater demand for cat food. This was caused by a ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in China

With the increasing cat population and the rise of internet retailing, more imported brands of cat food entered into China in 2014 due to the opportunities for profit. Although the giant Mars Foods (China) Co continued to lead the category, the ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Malaysia

Increased disposable incomes among consumers have encouraged them to adopt cats as companions. Other than village cats, which are commonly seen anywhere, more-expensive breeds of have been adopted as pets, such as Persian cats. This trend is expected...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Bulgaria

Cat food sales differ greatly according to location. Average disposable income levels are lower in the smaller cities and villages and rural cat owners often economise by feeding their pets with leftovers. Sales growth in cat food is thus being ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Argentina

In 2014, cat food continued its upward trend in volume terms. Although in Argentina the dog is one of the favourite pets, cats are gaining presence in homes. The trend of having a pet is being promoted by various bodies such as animal protection ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Russia

Cat food is expected to record slow development during 2015 with 3% volume decline. This is due to the increase in the cost of living of Russian pet owners. They still considered their cats as family members, but at the same time, they continued to ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Norway

The humanisation trend is set to continue to shape the category of cat food in Norway in 2015. In conjunction with a steadily increasing cat population, the attitudes of Norwegian cat owners towards their cats are continuing to show signs of ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Ukraine

Based on provisional estimates, retail volume is expected to decline by 6% in 2015. The decline will be a result of the worsening economic situation in the country. However, value growth is expected to be positive due to the substantial increase in ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Italy

Despite the ongoing economic crisis, cat food in Italy continued to perform reasonably well in 2015, registering current value growth of 1% to reach sales worth €1.1 billion despite a 1% fall in volume terms. Consumers are increasingly looking for ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in South Africa

South African consumers are set to continue to feel the pressure of rising living costs in 2015 as reflected by their willingness to try brand alternatives for most basic food products. This trend has since filtered through to pet food sales with ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Venezuela

As in 2014, scarcity is the most notable trend in cat food in 2015. Retailers continue to run out of supplies of domestic and imported brands. Importers and domestic producers are unable to maintain a steady offering of products due to the delays ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Colombia

Cat food is likely to sustain its positive 2014 performance in 2015. The category is small but is developing at a healthy pace, buoyed by strong economic growth and housing trends that continue to favour the growth of the cat population. With no ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Peru

The trend in cat food was towards maintaining steady growth throughout 2014. More hectic lifestyles of Peruvians as well as reduced living space in urban areas are factors to take into consideration when picking a pet. Therefore, the possibility of ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Canada

Based on provisional estimates, cat food will register volume growth of only 1% in 2015, with value sales increasing by 3%. Much of the category’s growth will continue to be derived from the high value growth rates in cat treats and premium cat food....

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in the United Kingdom

Consumers' scrutiny of ingredients lists for cat food increased in 2014 and is expected to intensify further in 2015, with growing concern over meat levels and quality. The start of 2015 notably saw strong media coverage of pet food ingredient ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in India

The low maintenance, placid and independent nature of cats makes them ideal for apartment living and thus good pets for urban dwellers. In terms of cat breeds, non-purebred represents the vast majority of the cat population. Non-purebred cats are ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Chile

Chile’s pet cat population grew much faster than its dog population throughout the review period. While this was partly because the former was emerging from a lower base, the increasing preference for cats was also due to demographic and social ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in the Czech Republic

The trends within cat food were similar to those seen in dog food. The main trend was greater emphasis on quality and composition of products, which increased demand for premium cat food and for products with quality ingredients and with high meat ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Denmark

All indications are that volume and value sales in 2015 will grow at similar pace to 2014. Increasing cat population is a key growth driver in cat food. Most new pet-owning households in Denmark look for a cat, particularly amongst urban households, ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Spain

Due to the fact that Spanish consumers are living in smaller places, coexistence with cats became closer. This trend contributed to creating more affective bonds with these pets, eventually resulting in positive effects on the demand for cat food in ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in New Zealand

2014 saw a notable movement of mid-priced cat food brands, in both wet and dry formulations, into the pet shops/superstores channel, with the most prominent distribution being through pet superstore, Animates. Both Mars New Zealand Ltd and Nestlé ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in the US

Cat food registered steady current value sales growth on the back of a growing premium segment, which has driven-up average unit prices, despite declining retail volume sales. Based on provisional estimates, a similar growth pattern is predicted for ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Poland

Both volume and value sales of cat food in Poland are expected to increase in 2015, by 6% and 7% respectively, mainly thanks to the increasing number of cats and to price rises. As compared to 2014, retail sales of cat food are expected to rise by 8%...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Slovakia

Cat food recorded 4% value sales growth in 2014. A slight decline to 3% growth is expected in 2015.When compared with the review period value CAGR of 5%,the 2014 performance was quite similar. Increasing interest in snacks and delicacies as well as ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Brazil

The category of cat food continued to record a positive performance in 2014, registering 9% current value growth and 3% volume growth, indicating that even though the country’s economy was not performing well, cat owners still looked to offer their ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Sweden

Based on provisional estimates and market observations, cat food value sales growth in 2015 is expected to continue to be driven by niche development. 2014 saw the launch of cat food targeting castrated cats. Product launches addressing specific ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in France

One of the main stories in 2015 will be the continued development of mixed feeding for cats. Mixed feeding means feeding cats both wet and dry food; a process which is supposed to prevent health problems. The practice was instigated by the mainstream...

Jul 2015 | US$990 | Add to cart | View details

Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Add to cart | View details

Global Briefing

Rising Dragon: Pet Care Potential in Asia Pacific

Going East seems to be a wise decision in the face of sluggish growth in mature markets. Asia boasts opportunities, with a burgeoning middle class and rising disposable incomes. As more consumers switch to commercially prepared pet food, the ...

Apr 2015 | US$1,325 | Add to cart | View details

Country Report

Cat Food in Vietnam

Cat food in 2014 is forecast to increase by 17% in current value terms. The first reason is that there is a rising trend of adopting foreign cat breeds in Vietnam. Since these cats find it difficult to adapt to Vietnam’s climate, cat food is believed...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in the Philippines

In 2013, the cat care industry continued to grow, despite the dominance of the Philippine dog care industry. The cat population continued to rise, even with the strengthened campaigns by animal welfare organisations to spay and neuter cats. Cat ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Thailand

Cat food recorded slower current value growth in 2013 than in the previous year, which was due to the unstable political situation in Thailand that affected consumers’ confidence regarding spending; however, current value growth of cat food is ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Hungary

After a lowering of momentum in previous years, cat food volume sales in Hungary reverted to a modest but steady increase of 2% in 2014. The continuous volume sales, however, compounded by even higher value sales, meant unit prices have more ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Switzerland

Mainly attributed to the fact that a cat is an easier, cheaper and less time-consuming pet compared to a dog, the cat population is increasing on a yearly basis. Cats are increasingly being seen and treated as a member of the family or surrogate ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Cat Food in Hong Kong, China

As in dog food, competition in premium food products has grown strongly in 2013. Local pet shops and distributors are eager to introduce more premium natural cat food to meet the rising demand from pet owners. Premium cat food brands focus on ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Cat Food in Egypt

Retail volume sales of cat food in Egypt are expected to increase by 3% in 2014, while current value sales are expected to rise by 15%, which means that volume growth is set to be in line with 2013 growth rates, while value growth is set to be slower...

Nov 2014 | US$990 | Add to cart | View details

Global Briefing

Where Will Growth Come From? Emerging Markets in Pet Care

A swelling urban middle class has proven to be fertile soil for pet care sales in emerging markets over recent years, with pet ownership increasingly as local consumers become more Westernised. While an economic slowdown in Brazil and Russia and ...

Nov 2014 | US$1,325 | Add to cart | View details

Country Report

Cat Food in South Korea

Current value sales of cat food are projected to grow by 20% in 2014. This is because the share of cat-owning households is set to rise to 2% in 2014, with the cat population growing by an estimated 6%. In addition, premium cat food is expected to ...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Cat Food in Saudi Arabia

Cat food is expected to show a marked improvement in its performance in 2014, following a significant slowdown in value growth and decline in volume sales in 2013. In 2013, the category was adversely impacted by new government regulations, leading to...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Cat Food in the United Arab Emirates

2014 is witnessing continued demand for more nutritious cat food as more consumers switch from non-prepared to prepared offerings. Consumers are becoming increasingly educated about what they should be feeding their cats thanks to a growing number of...

Oct 2014 | US$990 | Add to cart | View details
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