Cat Food

Market research on the cat food industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

Innovation in Pet Food: Premiumisation and Segmentation

Jun 2018

As pet food becomes increasingly competitive, innovation is key to standing out. Manufacturers need to stay on top of their game in order to surprise and entice consumers who are increasingly savvy, picky and, in many cases, price sensitive, while ...

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Cat Food in South Africa

Jun 2018

Manufacturers are focusing on educating consumers how to give their cats a balanced diet, in line with the growing humanisation trend, whereby pet owners look after their pets as they would their children. Premium cat food is seeing rising ...

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Cat Food in the United Arab Emirates

Jun 2018

Premiumisation is a key trend for packaged food products for both humans and pets. Among cat food, premiumisation is in forms such as added ingredients and grain-free products. 2017 also saw companies continue to launch and develop products aimed at ...

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Cat Food in Germany

May 2018

Cat food in Germany has been impacted by similar factors and trends as dog food. The German cat population has kept growing gradually, although at a slowing pace, whilst family cats, especially indoor cats, are tending to get older on average. In ...

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Cat Food in Thailand

May 2018

Cats are one of the most suitable choices for people who live in urban areas, where dwellings get smaller and more expensive as cities develop. Compared to dogs, cats tend to be quieter and do not require as much human interaction and attention, also...

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Cat Food in Ukraine

May 2018

Premium dry cat food was the most dynamic performer within cat food in volume and current value growth terms in 2017. The category continued to benefit from the fact that cat owners are more open to feeding their pets commercially prepared food than ...

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Cat Food in Egypt

May 2018

Islam is the state religion in Egypt, with Muslims accounting for a 90% share of the population. Islam permits the keeping of dogs for certain purposes, such as hunting, guarding livestock and protecting crops. However, dogs should be kept outside ...

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Cat Food in Sweden

May 2018

Several trends during 2017 drove increased consumption of wet cat food. Historically, wet cat food was viewed as less healthy and a bit luxurious due to its higher price per calorie. Manufacturers aimed to change this picture and drive consumers to ...

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Cat Food in Denmark

May 2018

Growth in internet retailing has had an impact on the whole pet care industry; however, the transformation is not as dramatic in the case of cat food. As Danish pet owners are generally good at educating themselves regarding their pet’s health, they ...

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Cat Food in India

May 2018

Cat ownership is much lower than dog ownership in India because people worry about the care and expense they need. People who have pet cats usually feed them milk and home-made food leading to lower cat food consumption. In addition people believe ...

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Cat Food in the United Kingdom

May 2018

Urbanisation, smaller living space, desire for companionship and the increasing number of single-person households made owning cats more attractive than larger dogs, particularly with men in 2017. However, retail value and volume sales declined as ...

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Cat Food in Taiwan

May 2018

Young female cat owners are key drivers of demand for cat food in Taiwan, and are more likely to spend more on all facets of cat ownership from food to accessories and treats. Young female cat owners typically follow Japanese trends closely and seek ...

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Cat Food in Malaysia

May 2018

The cat population continued to grow positively in 2017, which encouraged players to launch new products to increase their foothold. For instance, SmartHeart introduced three new variants in wet cat food in March 2017 and a new dry cat food ...

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Cat Food in Bulgaria

May 2018

When it comes to cat food, flavours and textures drove sales becoming more complex, authentic and specific every year. Overall cat food including cat treats increased in volume and value in 2017. Purchases of single-serve wet cat food also increased ...

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Cat Food in Hong Kong, China

May 2018

Owners have a strong preference for cat food with health and wellness ingredients, such as so-called “superfoods”, rather than mass commercial cat food made with by-products and poultry meal to keep the cost low. As owners increasingly view their ...

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Cat Food in Greece

May 2018

Internet retailing and hypermarkets both recorded strong growth in cat food value sales in 2017. However cats require less volume of food and therefore the money saving that internet retailing offers is not such a strong incentive as for dog food. ...

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Cat Food in Portugal

May 2018

Increasing urbanisation boosted cat population growth, due to the smaller size of house needed and the convenience of not having to be walked, and also being more suitable as a companion for the ageing population. With cats being considered as family...

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Cat Food in Finland

May 2018

In terms of pet population, cats are and will remain the most popular pets in Finland in the forecast period. In between one fifth and one quarter of all Finnish households own a cat. According to research by Taloustutkimus in late 2017, however, ...

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Cat Food in Romania

May 2018

The higher incomes that resulted from the rapid growth of the economy in 2015-2017 translated into bigger budgets allocated to prepared cat food. The capital and large cities accounted for the majority of cat food sales. Higher incomes also tend to ...

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Cat Food in Norway

May 2018

Premiumisation and channel fragmentation were the key trends in cat food during the review period. While premium cat food accounted for the highest share of retail value sales, the segment continued to register the fastest growth in 2017. Pet ...

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