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Cat food market research

Euromonitor has the world’s most comprehensive research on the cat food category within the pet care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the cat food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our cat food market research answer questions such as:

  • What is the market size of cat food?
  • What are the major brands in cat food?
  • How fast are consumers trading up to prepared cat food?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

results

 

Country Report

Cat Food in Norway

The humanisation trend is set to continue to shape the category of cat food in Norway in 2015. In conjunction with a steadily increasing cat population, the attitudes of Norwegian cat owners towards their cats are continuing to show signs of ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Ukraine

Based on provisional estimates, retail volume is expected to decline by 6% in 2015. The decline will be a result of the worsening economic situation in the country. However, value growth is expected to be positive due to the substantial increase in ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Italy

Despite the ongoing economic crisis, cat food in Italy continued to perform reasonably well in 2015, registering current value growth of 1% to reach sales worth €1.1 billion despite a 1% fall in volume terms. Consumers are increasingly looking for ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in South Africa

South African consumers are set to continue to feel the pressure of rising living costs in 2015 as reflected by their willingness to try brand alternatives for most basic food products. This trend has since filtered through to pet food sales with ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Russia

Cat food products is expected to see slow development during 2015 with only 1% volume growth. This is due to the increase in the cost of living of Russian pet owners. They still will consider their cats as family members, but at the same time they ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Venezuela

As in 2014, scarcity is the most notable trend in cat food in 2015. Retailers continue to run out of supplies of domestic and imported brands. Importers and domestic producers are unable to maintain a steady offering of products due to the delays ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Colombia

Cat food is likely to sustain its positive 2014 performance in 2015. The category is small but is developing at a healthy pace, buoyed by strong economic growth and housing trends that continue to favour the growth of the cat population. With no ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Peru

The trend in cat food was towards maintaining steady growth throughout 2014. More hectic lifestyles of Peruvians as well as reduced living space in urban areas are factors to take into consideration when picking a pet. Therefore, the possibility of ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Canada

Based on provisional estimates, cat food will register volume growth of only 1% in 2015, with value sales increasing by 3%. Much of the category’s growth will continue to be derived from the high value growth rates in cat treats and premium cat food....

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in the United Kingdom

Consumers' scrutiny of ingredients lists for cat food increased in 2014 and is expected to intensify further in 2015, with growing concern over meat levels and quality. The start of 2015 notably saw strong media coverage of pet food ingredient ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in India

The low maintenance, placid and independent nature of cats makes them ideal for apartment living and thus good pets for urban dwellers. In terms of cat breeds, non-purebred represents the vast majority of the cat population. Non-purebred cats are ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Chile

Chile’s pet cat population grew much faster than its dog population throughout the review period. While this was partly because the former was emerging from a lower base, the increasing preference for cats was also due to demographic and social ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in the Czech Republic

The trends within cat food were similar to those seen in dog food. The main trend was greater emphasis on quality and composition of products, which increased demand for premium cat food and for products with quality ingredients and with high meat ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Denmark

All indications are that volume and value sales in 2015 will grow at similar pace to 2014. Increasing cat population is a key growth driver in cat food. Most new pet-owning households in Denmark look for a cat, particularly amongst urban households, ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Spain

Due to the fact that Spanish consumers are living in smaller places, coexistence with cats became closer. This trend contributed to creating more affective bonds with these pets, eventually resulting in positive effects on the demand for cat food in ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in New Zealand

2014 saw a notable movement of mid-priced cat food brands, in both wet and dry formulations, into the pet shops/superstores channel, with the most prominent distribution being through pet superstore, Animates. Both Mars New Zealand Ltd and Nestlé ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in the US

Cat food registered steady current value sales growth on the back of a growing premium segment, which has driven-up average unit prices, despite declining retail volume sales. Based on provisional estimates, a similar growth pattern is predicted for ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Poland

Both volume and value sales of cat food in Poland are expected to increase in 2015, by 6% and 7% respectively, mainly thanks to the increasing number of cats and to price rises. As compared to 2014, retail sales of cat food are expected to rise by 8%...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Slovakia

Cat food recorded 4% value sales growth in 2014. A slight decline to 3% growth is expected in 2015.When compared with the review period value CAGR of 5%,the 2014 performance was quite similar. Increasing interest in snacks and delicacies as well as ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Brazil

The category of cat food continued to record a positive performance in 2014, registering 9% current value growth and 3% volume growth, indicating that even though the country’s economy was not performing well, cat owners still looked to offer their ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Sweden

Based on provisional estimates and market observations, cat food value sales growth in 2015 is expected to continue to be driven by niche development. 2014 saw the launch of cat food targeting castrated cats. Product launches addressing specific ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in France

One of the main stories in 2015 will be the continued development of mixed feeding for cats. Mixed feeding means feeding cats both wet and dry food; a process which is supposed to prevent health problems. The practice was instigated by the mainstream...

Jul 2015 | US$990 | Add to cart | View details

Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Add to cart | View details

Global Briefing

Rising Dragon: Pet Care Potential in Asia Pacific

Going East seems to be a wise decision in the face of sluggish growth in mature markets. Asia boasts opportunities, with a burgeoning middle class and rising disposable incomes. As more consumers switch to commercially prepared pet food, the ...

Apr 2015 | US$1,325 | Add to cart | View details

Country Report

Cat Food in Vietnam

Cat food in 2014 is forecast to increase by 17% in current value terms. The first reason is that there is a rising trend of adopting foreign cat breeds in Vietnam. Since these cats find it difficult to adapt to Vietnam’s climate, cat food is believed...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in the Philippines

In 2013, the cat care industry continued to grow, despite the dominance of the Philippine dog care industry. The cat population continued to rise, even with the strengthened campaigns by animal welfare organisations to spay and neuter cats. Cat ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Thailand

Cat food recorded slower current value growth in 2013 than in the previous year, which was due to the unstable political situation in Thailand that affected consumers’ confidence regarding spending; however, current value growth of cat food is ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Bulgaria

Cat food dynamics differ greatly according to location. Incomes, including disposable ones, are lower in the smaller cities and villages and dog owners try to economise as much as possible by feeding their pets with leftovers from their meals. Unlike...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Hungary

After a lowering of momentum in previous years, cat food volume sales in Hungary reverted to a modest but steady increase of 2% in 2014. The continuous volume sales, however, compounded by even higher value sales, meant unit prices have more ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Romania

Cat owners showed increased commitment to the wellbeing of their pets by feeding them with treats and novelties and by not limiting their budgets to just essential products. Cat food recorded growth in both volume and value terms in 2014 due to a ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Cat Food in Switzerland

Mainly attributed to the fact that a cat is an easier, cheaper and less time-consuming pet compared to a dog, the cat population is increasing on a yearly basis. Cats are increasingly being seen and treated as a member of the family or surrogate ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Cat Food in Taiwan

The cat population continues to rise in 2013 and this rise is expected to continue into 2014. In line with the increase in single households, delayed marriage and low birth rates within demographic trends, the Taiwanese increasingly seek to keep cats...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Cat Food in Hong Kong, China

As in dog food, competition in premium food products has grown strongly in 2013. Local pet shops and distributors are eager to introduce more premium natural cat food to meet the rising demand from pet owners. Premium cat food brands focus on ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Cat Food in Malaysia

More consumers are adopting a cat as public awareness of cat adoption increases, due to the efforts by organisations such as SPCA and MDDB in 2013. New adoption programmes and events are scheduled for in 2014.

Dec 2014 | US$990 | Add to cart | View details

Country Report

Cat Food in Singapore

Due to the increasing trend of humanisation of pets, there were 13 licensed pet cafés in Singapore as of September 2013 according to the National Environment Agency. These pet cafés cater to dogs and they are outlets in which dog owners and dogs can ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Cat Food in Egypt

Retail volume sales of cat food in Egypt are expected to increase by 3% in 2014, while current value sales are expected to rise by 15%, which means that volume growth is set to be in line with 2013 growth rates, while value growth is set to be slower...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Cat Food in Japan

Retail sales of cat food continued to grow in 2013, registering a 1% rise in both volume and current value terms. Growth was underpinned by the growing population of pet cats, which was informed by the urbanisation trend in Japan. Cats are better ...

Nov 2014 | US$990 | Add to cart | View details

Global Briefing

Where Will Growth Come From? Emerging Markets in Pet Care

A swelling urban middle class has proven to be fertile soil for pet care sales in emerging markets over recent years, with pet ownership increasingly as local consumers become more Westernised. While an economic slowdown in Brazil and Russia and ...

Nov 2014 | US$1,325 | Add to cart | View details

Country Report

Cat Food in Turkey

Cat food in Turkey is expected to record healthy current value growth in 2014, rising by 14%, with growth fuelled by strong growth in demand for economy cat food. The quality of Turkey’s economy cat food brands is rising thanks to the investment ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Cat Food in Germany

Cats continue to grow in popularity as pets in Germany on an annual basis, proved by the constantly increasing cat population. Cats are often chosen as a companion in smaller households, by people who live alone or do not have the facilities or ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Cat Food in Greece

Cat food is set to register negative growth in 2014 in both volume and current value terms. The economic downturn is largely responsible for Greeks reducing their spending on their cats. The effect will be more significant on premium cat food as ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Cat Food in Argentina

Ongoing premiumisation in cat food products is driving market development. Nestlé’s Fancy Feast is a premium gourmet-style wet food for cats, available in four flavours, namely chicken with carrots, trout and spinach, chicken with special sauce and, ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Cat Food in South Korea

Current value sales of cat food are projected to grow by 20% in 2014. This is because the share of cat-owning households is set to rise to 2% in 2014, with the cat population growing by an estimated 6%. In addition, premium cat food is expected to ...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Cat Food in Saudi Arabia

Cat food is expected to show a marked improvement in its performance in 2014, following a significant slowdown in value growth and decline in volume sales in 2013. In 2013, the category was adversely impacted by new government regulations, leading to...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Cat Food in the United Arab Emirates

2014 is witnessing continued demand for more nutritious cat food as more consumers switch from non-prepared to prepared offerings. Consumers are becoming increasingly educated about what they should be feeding their cats thanks to a growing number of...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Cat Food in the Netherlands

Volume sales of cat treats, dry cat food and wet cat food all increased over the course of 2013, which resulted in positive volume growth being recorded in cat food overall. In addition, current value growth outpaced volume growth in cat food during ...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Cat Food in Indonesia

The cat population grew year-on-year in the review period to reach an estimated two million in 2014, contributing to strong growth in retail volume and value sales of cat food. Because the majority of Indonesians are Muslim, dogs are considered ...

Oct 2014 | US$990 | Add to cart | View details

Strategy Briefing

Pet Humanisation: The Trend and Its Strategic Impact on Global Pet Care Markets

Pet owners are increasingly treating their cats, dogs and even small mammals like members of their family. The opportunity to commercialise this trend into a vast range of goods and services – from dog beer to cat counselling, from pet weddings to ...

Oct 2014 | US$1,200 | Add to cart | View details

Global Briefing

Global Metal Food Cans in a Challenging Marketplace

Metal food can volumes remain steady, however they are finding it hard to take full advantage of the wider global growth in packaged food and pet food. The can’s excellent performance and low cost means that it will remain a key pack type, but will ...

Sep 2014 | US$1,325 | Add to cart | View details

Country Report

Cat Food in Belgium

Belgium’s pet cat population continued to grow during 2013, in contrast with the decline recorded in the country’s pet dog population. This positive trend in the cat ownership subsisted over the entire review period and was the result of one major ...

Sep 2014 | US$990 | Add to cart | View details
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