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 Market Research for Chile

Euromonitor publishes reports on industries, consumers and demographics in Chile.

  • Industry specific reports offer insight into market size and market share in Chile; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Chile report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Chile in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Chile statistics factfile.

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Country Report

Coffee in Chile

The increasing development of a coffee consumption culture among consumers, who are increasingly interested in better tasting and higher quality coffee, has somewhat slowed volume growth but boosted value growth in Chile, thus reflecting the growing ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Other Hot Drinks in Chile

Other hot drinks sales increased 5% in 2014. The largest other hot drinks category is yerba mate, which represents around 40% of volume sales in the country. The category has showed increased signs of maturity over the review period. Other ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Hot Drinks in Chile

The popularity of hot drinks in Chile, particularly tea and coffee, drove healthy growth in 2014. Consumers became more interested in higher quality products, innovative flavours and varieties while two lifestyle factors also continued to influence ...

Jan 2015 | US$1,900 | Add to cart | View details

Country Report

Tea in Chile

Tea remains the Chilean hot drink of choice and continued to record healthy off-trade value and slightly sluggish off-trade volume growth in 2014. This discrepancy highlights how consumers increasingly prefer higher quality products and speciality ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Financial Cards and Payments in Chile

Debit cards led growth within financial cards in 2014 in cards in circulation, number of transactions and also transaction value terms. The proliferation of POS terminals (under the Redcompra brand) serves as a stimulus for consumers to replace part ...

Jan 2015 | US$1,900 | Pages: 58 | Add to cart | View details

Country Report

Homeshopping in Chile

Consumer interest in all retail channels which offer convenience continued to fuel sales in homeshopping during 2014 as the channel offers consumers the opportunity to purchase products with just one phone call. Homeshopping remains more popular ...

Dec 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Internet Retailing in Chile

Virtually full internet penetration in Chile is supporting the shift towards internet retailing in the country, a trend which is particularly noteworthy in urban areas of the country. Easy and affordable internet access, bolstered by the offer of ...

Dec 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Chile

The recent slowdown experienced in the Chilean economy had a mixed effect on the performance of leisure and personal goods specialist retailers in 2014, with the channel increasing in current value by 4% over the course of the year. Declining ...

Dec 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Mixed Retailers in Chile

During 20145, the performance of mixed retailers was negatively influenced by the slowdown in the Chilean economy, with this influence especially apparent during the second half of the year. Consumer confidence declined consistently over the course ...

Dec 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Vending in Chile

Vending in Chile continued to comprise a very small proportion of overall retailing value sales at the end of the review period. In this sense, the expansion of vending is based mainly on the proliferation of vending machines in busy and potentially ...

Dec 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Chile

The rise of the fast fashion concept continues to revolutionise apparel and footwear specialist retailers in Chile, with the arrival of Forever 21 and H&M to the popular Costanera Center shopping centre at the end of 2014 a major step forward for ...

Dec 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Direct Selling in Chile

Direct selling in Chile continued to show signs of slow growth in demand during 2014 as current value sales increased at a slower pace for the third consecutive year. The reason for this is that internet retailing is presenting an ever stronger ...

Dec 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Chile

New product launches in consumer electronics categories such as tablets and other portable computers, smartphones, and laptops continued to drive growth in electronics and appliance specialist retailers in Chile during 2014. With advanced features, ...

Dec 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Grocery Retailers in Chile

Grocery retailers recorded a strong performance in Chile during 2014 despite the deceleration registered in the Chilean economy, with the 6% current value growth recorded over the course of the year, only slightly slower than the 7% current value ...

Dec 2014 | US$900 | Pages: 52 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Chile

Towards the end of the review period, the leading companies in health and beauty specialist retailers in Chile such as Cruz Verde, SalcoBrand and Opticas GMO continued to extend their presence throughout the country, targeting the substantial ...

Dec 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Retailing in Chile

The Chilean economy experienced a deceleration over the second half of 2014, evoking fears of a slowdown similar in scale to that of the global financial crisis which struck Chile during 2009. However, the sudden change in the general expectations ...

Dec 2014 | US$1,900 | Pages: 134 | Add to cart | View details

City Review

Santiago City Review

In 2012, Santiago created half of Chile's GDP: the city is the leading business services hub in Chile and concentrates many entities in financial intermediation and insurance activities. While its industrial processing is largely low value-added, ...

Nov 2014 | US$650 | Pages: 22 | Add to cart | View details

Country Report

Consumer Lending in Chile

Continuing the recent trend, consumer lending saw double-digit growth in 2014. However, consumer debt is also rising relative to disposable income. Lower growth rates of disposable income due to the deceleration of the economy and an increase in ...

Nov 2014 | US$1,900 | Pages: 12 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Chile

The Chilean foodservice market has experienced an increasing diversification in types of cuisines and food available, from full-service restaurants to street stalls and kiosks, with 100% home delivery/takeaway no exception. The category has been ...

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Self-Service Cafeterias in Chile

One of the key attractive elements of the self-service cafeterias business model is related to the extent to which the customer can tailor a dish to their particular tastes, needs and spending capacity. This modular characteristic is driving growth ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Chile

Street food diversification and growing popularity is still developing in the country. A considerable amount of independent players have surfaced, with upscale offerings in terms of types of cuisines and menu items, but all targeting a remarkable ...

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cafés/Bars in Chile

Specialist coffee shops drive growth for cafés/bars in Chile, due to the remarkably aggressive growth strategy developed by Starbucks, particularly in terms of new outlet openings in Santiago. Even though the company has not yet expended to other ...

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Fast Food in Chile

Due to increasing awareness among consumers regarding the negative effects of fast food on health, and issues such as obesity, heart disease, diabetes and arterial hyper tension, fast food sales suffered a downturn in 2013. Even though its current ...

Nov 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Full-Service Restaurants in Chile

Chilean consumers are increasingly seeking new flavours, interesting cuisines and improved service experiences. This, in addition to the positive economic performance the country experienced until 2013, has spurred sales in full-service restaurants. ...

Nov 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Consumer Foodservice in Chile

Consumer foodservice in 2013 continued to see healthy growth due to the continued interest among consumers regarding eating out, trying new restaurants, cuisines and flavours, positively impacting the industry. This interest among consumers is ...

Nov 2014 | US$1,900 | Pages: 117 | Add to cart | View details

Global Briefing

Foodservice in Latin America: Long-term Opportunities in a Major Growth Region

Latin America continues to be among the most attractive long-term growth regions, due to the presence of both large and fast-growing Brazil as well as many smaller, rapidly developing markets that have high potential for future chained development. ...

Oct 2014 | US$1,200 | Pages: 47 | Add to cart | View details

Country Report

Imaging Devices in Chile

The decrease of 15% in retail volume expected for digital cameras in 2014 is underpinned by the increasing popularity of smartphones and tablets which feature good-quality camera lenses. Among cameras, fixed lens units remain the most popular, ...

Oct 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

In-Car Entertainment in Chile

According to the Instituto Nacional de Estadísticas of Chile, the automotive fleet in the country grew by 7% in 2013, reaching 4.1 million units. This growth was supported by sales of new vehicles, which in 2013 increased by 12% to reach 378,000 ...

Oct 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Mobile Phones in Chile

Retail volume sales of mobile phones are expected to fall by 10% in 2013. Household mobile phone penetration is highly mature in Chile, and with smartphone penetration reaching 110% in 2014, Chile has one of the highest mobile phone penetration rates...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Consumer Electronics in Chile

The world cup of Brazil was very important for Chileans. Chile had one of the most competitive national teams in its history and it played against world powers such as Spain and Holland. Thousands of Chileans travelled to Brazil, but most stayed in ...

Oct 2014 | US$1,900 | Pages: 74 | Add to cart | View details

Country Report

Portable Players in Chile

The portable players category is expected to see a decline of 21% in retail volume sales in 2014 due to the weak performance of portable MP3 players and multimedia players. Portable media players struggled due to the strong impact of smartphones and ...

Oct 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Computers and Peripherals in Chile

Chileans consumers are increasingly opting for lighter and easy-to-carry devices, though a certain level of performance is required. For many Chilean consumers, desktops are too large, impractical and cannot be used in public places, while netbooks ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Audio and Cinema in Chile

Hi-fi systems offer a variety of technological capabilities to attract customers, including colourful LED illumination and effects, USB ports, Bluetooth connections and strong sound. At the same time the possibility of downloading music from the ...

Oct 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Tourism Flows Domestic in Chile

Macroeconomic conditions had a positive impact on the overall travel and tourism industry in 2013. Chilean real GDP increased by 4%. The unemployment rate reduced to 6% in 2013. These trends boosted domestic tourism flows. Chileans had more resources...

Aug 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Tourism Flows Inbound in Chile

Tourist arrivals in 2013 were very similar in number to those of 2012. Although visitors from some countries showed strong growth, including Venezuela (43%) and Spain (13%), the countries that represent the majority of arrivals did not grow at such ...

Aug 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tourism Flows Outbound in Chile

In 2013, outbound travel and tourism in Chile continued with growth that began in 2009, as macroeconomic conditions remained very positive in the country. As stated previously, unemployment reached a historical low rate (6%) and real GDP grew by 4%. ...

Aug 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tourist Attractions in Chile

The number of people visiting tourist attractions reduced by 1% in 2013. The main reason for the decline was the reduction in the number of people that visited casinos, which fell by 20% in 2013. The remaining tourist attractions registered growth in...

Aug 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Transportation in Chile

The sustained growth of travel and tourism flows was behind the positive performance of transportation in 2013. Domestic tourism increased by 9% in terms of the number of trips while outbound trips increased by 6%. This supported growth of air ...

Aug 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Travel Accommodation in Chile

Travel accommodation fell by 1% in current value terms in 2013 to reach CLP565.4 billion. In 2012, travel accommodation recorded current value growth of 20% due to a positive economic environment that enabled higher expenditure on domestic and ...

Aug 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Travel Retail in Chile

As travel and tourism flows increase, travel retail also grows. The number of domestic trips increased by 9% in 2013, boosting sales of in-country flights, package holidays and travel accommodation through travel retailers, as domestic expenditure ...

Aug 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Car Rental in Chile

Car rental in Chile is very sensitive to international tourist arrivals. Inbound arrivals to Chile in 2013 registered a flat performance. This had a limiting effect on car rental, which recorded 5% current value growth, lower than in 2012 (13%) and ...

Aug 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Health and Wellness Tourism in Chile

Health and wellness tourism grew in 2013 for several reasons. First, Chileans saw an increase in their disposable incomes to spend on non-essentials in 2013. This allowed them to allocate more resources to pay for services to take care of their ...

Aug 2014 | US$900 | Pages: 9 | Add to cart | View details

Country Report

Travel and Tourism in Chile

GDP growth and a reduction in unemployment enabled Chileans to increase their travel in and outside the country in 2013. Within the country, the region of Valparaiso maintained its leadership as the most visited tourist destination, while the fastest...

Aug 2014 | US$1,900 | Pages: 66 | Add to cart | View details

Country Report

Fragrances in Chile

Fragrances being one of the most aspirational products in beauty and personal care has benefited premium fragrances, which grew by 14% in 2013. A low unemployment rate, easy access to credit and the average Chilean having more purchasing power, plus ...

Aug 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Hair Care in Chile

New products developed to repair damaged hair led growth for companies in 2013. A combination of factors, such as water with fluoride and chlorine, dry weather and elevated pollution levels, together with higher disposable incomes, resulted in ...

Aug 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Men's Grooming in Chile

Men are becoming increasingly aware of their self-image and are also slowly starting to overcome cultural barriers regarding image and body image care. Chilean men want to look god without losing their manly essence. All in all, Chilean male ...

Aug 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Oral Care in Chile

Constant innovation and product launches regarding issues such as whitening, sensitive tooth protection and cavity prevention keep toothpastes recording healthy growth, which in 2013 achieved an increase of 10%. The launch of Oral-B toothpaste in ...

Aug 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Beauty and Personal Care in Chile

Currently, Chile has the second-highest per capita expenditure in beauty and personal care products in the region, with an average of US$168 annually. This reflects increasing interest among Chilean consumers in purchasing beauty and personal care ...

Aug 2014 | US$2,400 | Pages: 107 | Add to cart | View details

Country Report

Sets/Kits in Chile

Gifting during festive seasons was still highly practiced by most Chileans in 2013, with a large number of sets/kits being sold in retail outlets such as department stores and chemists/pharmacies. Players and manufacturers particularly focus on ...

Aug 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Skin Care in Chile

A positive economic performance in Chile resulted in strong demand for skin care products from both men and women. An increasing number of consumers were exposed to a wide variety of skin care products, such as skin care products enhanced with ...

Aug 2014 | US$900 | Pages: 31 | Add to cart | View details
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