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 Market Research for Chile

Euromonitor publishes reports on industries, consumers and demographics in Chile.

  • Industry specific reports offer insight into market size and market share in Chile; as well as industry trends in each specific industry.
  • Our Chile Country Briefings and Chile Country Profile provide in-depth medium term economic and consumer trend data and analysis.
  • The Consumer Lifestyles in Chile report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Chile in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Chile statistics factfile.

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Country Report

Cigarettes in Chile

During 2014, a rise in prices due to tax reform and the first full implementation of a total ban on smoking in all enclosed public spaces, resulted in volume sales of cigarettes declining significantly, but in line with the review period CAGR ...

Aug 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Cigars in Chile

Consumption of cigars has declined in Chile in 2014 due to the high retail pricing of cigars, coupled with general economic deceleration, as well as the ban on smoking in enclosed public places including restaurants and pubs without special ...

Aug 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Tobacco in Chile

Drastic changes, such as the prohibition of smoking in all enclosed public spaces, a strict ban on direct and indirect advertising of tobacco-related products, great limitations on the visibility of tobacco products in any media, including daytime ...

Aug 2015 | US$2,100 | Pages: 67 | Add to cart | View details

Country Report

Smoking Tobacco in Chile

Consumers of pipe tobacco in Chile tend to be middle-aged or older high-income male consumers while RYO tobacco is mostly in demand among young consumers and it is commonly consumed on college campuses. Although these products are aimed at different ...

Aug 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Cat Food in Chile

Chile’s pet cat population grew much faster than its dog population throughout the review period. While this was partly because the former was emerging from a lower base, the increasing preference for cats was also due to demographic and social ...

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Dog Food in Chile

Dog food volume and value sales growth in 2014 was in line with that of the previous year and the respective CAGRs for the review period. The positive development was due to the organic growth of Chile’s pet dog population and an increasing awareness...

Jul 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Other Pet Food in Chile

Other pet food continued to have a dynamic performance in 2014, with total volume and current value growth rates in line with those recorded in previous years. This sustained and dynamic growth was due to increases in the Other pet population, with ...

Jul 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Pet Care in Chile

Despite the onset of a deceleration in the economy and GDP growth in Chile at the end of 2014, historically low unemployment and a strong pet humanisation trend in the Chilean public continued to fuel pet care current value growth in Chile in 2014. ...

Jul 2015 | US$2,100 | Pages: 56 | Add to cart | View details

Country Report

Pet Products in Chile

Pet products’ current value growth in 2014 was faster than the CAGR of the review period due to the outstanding performance of Other pet products such as cages, accessories and pet beauty products. These enjoyed very strong growth due to their ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Briefing

Risks and Vulnerabilities: Chile

Chile benefited enormously from high commodity prices in the early part of the 2009-2014 period, shielding it from the global financial crisis of 2008-2009. However, the end of the global commodities super cycle has had an adverse impact on Chile’s ...

Jul 2015 | US$250 | Pages: 12 | Add to cart | View details

Country Briefing

Technology, Communications and Media: Chile

Chile is home to one of the more mature telecom markets in Latin America due to the local population’s higher disposable incomes and a strong regulatory environment. Internet penetration, both fixed and mobile, is high and uptake of cable TV is ...

Jul 2015 | US$250 | Pages: 11 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Chile

Although delivery foodservice players are still developing and further diversifying their offering, the economic slowdown in Chile during 2014, caused by several taxation and economic reforms enacted by the government, created an uncertain climate ...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Cafés/Bars in Chile

Even though cafés/bars continued to grow over 2014, the area posted a noticeably lower performance in comparison to previous years, mostly due to the economic slowdown. Although Chilean consumers have become accustomed to consuming coffee outside the...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Fast Food in Chile

Economic deceleration in Chile negatively impacted fast food sales, further adding to the drop in demand over the review period caused by increasing consumer health awareness regarding the negative effects of fast food over health and issues such as ...

Jun 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Full-Service Restaurants in Chile

The economic slowdown in Chile during 2014 had a strong negative impact on consumer foodservice performance, with full service restaurants not being an exception. With quite healthy current value sales growth of 8%, the performance of the area did ...

Jun 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Consumer Foodservice in Chile

In 2014, the consumer foodservice industry was negatively impacted by the economic slowdown in Chile. Consumer foodservice expenditure and growth is closely correlated with consumer disposable incomes and overall market confidence, as eating out is ...

Jun 2015 | US$2,100 | Pages: 113 | Add to cart | View details

Country Report

Self-Service Cafeterias in Chile

Self-service cafeterias sales were hit hard in 2014 due to the fact several competitors closed outlets during the year. For example, leading player Cencosud went from having 63 outlets in 2013 to 49 in 2014 while other competitors such as ...

Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Chile

Even though street stalls/kiosks in Chile developed strongly over the review period, with several new independent players offering international cuisine to consumers, sales in general fell in 2014, mostly due to the economic slowdown, which resulted ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Beer in Chile

Imported premium lager continued to record strong growth in 2014 and was a principle driver behind increased consumption. However, the slowdown in Chilean economic growth that began in July, coupled with a 6% increase in tax on beer in October, ...

Jun 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Alcoholic Drinks in Chile

Beer was the star performer in the Chilean alcoholic drinks market in 2014. Chilean women are increasingly fond of lager and are responsible for the dynamic growth rates seen within premium lagers. Chileans continue to prefer beer to wine as well, ...

Jun 2015 | US$2,100 | Pages: 77 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Chile

Spirit-based RTDs continued to record dynamic growth in 2014 as female consumers increasingly view the product as an excellent substitute for beer or spirits. Despite limited sales (2 million litres sold in 2014 versus 15 million litres for ...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Spirits in Chile

Spirits posted another weak performance in 2014 due to the economic de-acceleration in the second half of the year as well as the continuing collapse of rum sales. Spirits total volume sales declined by 2% while rum sales fell by 12% in what was the ...

Jun 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Wine in Chile

Chilean wine has long experienced a period of declining per capita consumption. Indeed, the average Chilean consumed an average of 68 litres per year of wine in the 1960s, compared to 12.75 litres in 2014. Growth over the past decade has followed a ...

Jun 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Briefing

Business Environment: Chile

Chile remains one of the most competitive economies in Latin America, featuring strong institutions, transparent regulations, and open policies towards trade and foreign investment. These are backed by a business-friendly tax system and a developed ...

Jun 2015 | US$250 | Pages: 13 | Add to cart | View details

Country Briefing

Income and Expenditure: Chile

Chile’s income and expenditure growth rates over the 2009-2014 period were amongst the region’s highest, backed by the country’s robust economic expansion. However, lower social classes continue to prevail in the country and income inequality remains...

Jun 2015 | US$250 | Pages: 14 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Chile

In spite of declining birth rates over the review period, combined with higher disposable incomes from more full-time working mothers, consumers in Chile spent more on less number of babies and children. At the same time, concerned and informed ...

May 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Bath and Shower in Chile

Higher priced products drove value sales growth for bath and shower products in Chile during 2014, continuing a trend that developed over the review period in which consumers found themselves with higher disposable incomes, thus making them more open...

May 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Colour Cosmetics in Chile

A large group of first-time full-time working women with more disposable incomes on their hands are discovering the benefits of more varied options in colour cosmetics, which kept this category growing in spite of a strong slowdown in the general ...

May 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Deodorants in Chile

Products with added benefits for consumers were the main trend in 2014. Deodorants claiming to lighten underarm skin colour, avoiding fabric stains or with enhanced protection proved to be successful among Chilean consumers.

May 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Depilatories in Chile

Despite laser-technology for hair removal becoming more popular and large discounts becoming more frequent, the price on the technology is prohibitive for most Chileans, allowing depilatories to keep the high penetration and enjoy the boost from new ...

May 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Fragrances in Chile

Fragrances’ overall value growth of 8% to reach CLP198.4 billion in 2014 was driven mainly by price promotions, strong marketing campaigns, more internet retailing, and the introduction of new products. Occasions such as Mother’s Day, Christmas or ...

May 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Hair Care in Chile

New products developed to repair damaged hair led growth for companies in 2014. A combination of factors, such as water with fluoride and chlorine, dry weather and elevated pollution levels together with higher disposable incomes, resulted in ...

May 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Men's Grooming in Chile

Men are becoming increasingly more aware of their self-image and they are also slowly starting to overcome cultural barriers regarding image and body image care. Chilean men want to look good without losing their manly essence. All in all, Chilean ...

May 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Oral Care in Chile

The strong current value growth of 8% for oral care was driven by specific products and innovations that targeted issues such as whitening, gum and enamel strengthening, sensitive tooth protection, cavity prevention, and long-lasting fresh breath.

May 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Beauty and Personal Care in Chile

During 2014, the incidence of a trend known as ‘premiumisation’ gained more strength and helped boost sales in beauty and personal care, based on an increased offer of products with higher specific value, multiple benefits and superior performance. ...

May 2015 | US$2,650 | Pages: 107 | Add to cart | View details

Country Report

Sets/Kits in Chile

Giving gifts in the festive season explains the majority of sales of sets/kits in retail outlets such as department stores and chemists/pharmacies. Players and manufacturers particularly focus on seasonal periods and occasions such as Christmas, ...

May 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Skin Care in Chile

The main consumer group driving skin care growth was the increasing number of women at all income levels who are accessing full-time jobs more than ever before, who are more independent and optimistic about their lifestyles, as well as more ...

May 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Sun Care in Chile

Sun care posted dynamic current value growth of 11% in 2014 due to the continued awareness of damaging effects of exposure to sun, extending its use not only in times of great exposure but as essential daily care during the spring and summer seasons....

May 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Profile

Chile: Country Profile

The economy’s performance will improve in 2015 but growth will still be below trend. Support will come from government stimulus spending. The price of copper has fallen to a five-year low but a cheaper Chilean peso and lower oil prices offset the ...

May 2015 | US$200 | Pages: 9 | Add to cart | View details

Country Report

Apparel Accessories in Chile

According to the Chilean Meteorological Directorate, the average temperature in the country during 2014 was 0.4° Celsius higher than the average recorded over the period 1961-1990. The usually warm temperatures of 2014 caused a decrease in sales of ...

May 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Childrenswear in Chile

There are two types of consumers of childrenswear in Chile. On the one hand, there is the quantity buyer, who purchases cheaper brands for their children, paying less per item but making greater numbers of purchases of the same products. These ...

May 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Footwear in Chile

Footwear increased in volume by 6% in 2014, a much slower performance than the 10% volume CAGR recorded in the category over the review period. This slowdown in sales can be attributed to the deceleration of the Chilean economy towards the end of the...

May 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Hosiery in Chile

The vibrant competitive environment in hosiery is pushing sales of all types of hosiery products. Hosiery is no longer seen as a secondary or a subordinate part of one’s outfit, but a source of comfort and healthiness. The most important players in ...

May 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Jeans in Chile

Sales of jeans remained stable in current value terms in 2014. However, while men’s jeans increased in current value by 4%, women’s jeans decreased by 4%. This trend can be explained by the fact that Chilean women partially replaced jeans with other ...

May 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Menswear in Chile

The deceleration of the Chilean economy and the warm temperatures which prevailed in 2014 had an impact on sales of menswear, with 5% current value growth recorded, but only 1% volume growth. Some categories even experienced declining growth rates. ...

May 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Apparel and Footwear in Chile

The deceleration of the Chilean economy had a negative impact on sales of apparel and footwear in 2014 as the 2% volume growth recorded during the year was slower than the 8% review period CAGR. Meanwhile, many categories reached high levels of ...

May 2015 | US$2,100 | Pages: 75 | Add to cart | View details

Country Report

Sportswear in Chile

Although football is still the most popular sport in Chile, running, the popularity of cycling and outdoor sports continued recording strong growth in Chile in 2014. In addition, more people are going to the gym and training in parks on machines ...

May 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Womenswear in Chile

The deceleration of the Chilean economy had an impact on the performance of womenswear in 2014. Although current value growth was stronger 6% in 2014, in volume terms growth was only 3%, which is relatively low compared with the volume CAGR of 8% ...

May 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Health and Wellness in Chile

Due to positive economic growth in Chile in the last five years, rising consumer health awareness and increasing awareness and interest among consumers regarding health issues such as obesity, diabetes, arterial hypertension and other health concerns...

Apr 2015 | US$2,100 | Pages: 77 | Add to cart | View details

Country Report

Adult Mouth Care in Chile

Towards the end of the review period, adult mouth care generated high attention from Chilean consumers, who were concerned about their mouth hygiene due to growing awareness of personal hygiene, as well as improvements in living standards and ...

Apr 2015 | US$990 | Pages: 17 | Add to cart | View details
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