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Market Research on Chile

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Chile.

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Euromonitor Chile reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Apparel and Footwear Specialist Retailers in Chile

The economic stability and growth the country experienced over the review period, along with the opening and enlargement of several shopping centres, most notably Costanera Center in 2012, made Chile an attractive field of development for ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Direct Selling in Chile

Direct selling in Chile continued to show signs of slow growth in 2015 compared with the channel’s performance at the start of the review period. The reason for this is that internet retailing is presenting an ever-stronger challenge to Chile’s ...

Jan 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Chile

Chilean consumers are notoriously tech-savvy, particularly regarding mobile devices such as tablets and especially smartphones. In 2015 the smartphone was a sign of status and the most important personal possession for many consumers. It is not ...

Jan 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Grocery Retailers in Chile

Economic deceleration since early 2014 benefited discounters due to their comparatively lower prices than regular supermarkets. Also Wal-Mart, the main grocery retailer in Chile, expanded its Bodega ACuenta across chain of discounters over the ...

Jan 2016 | US$990 | Pages: 49 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Chile

Disposable incomes and the number of women in the labour market increased over the review period. As a result, Chileans changed their spending behaviour and treated themselves with products from the health and beauty specialist retailers channel. ...

Jan 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Chile

The downward trend in growth rates for the channel continued in 2015, when current value growth slowed to 3% due to the negative impact of the slowdown in Chile’s previously booming construction industry and the general slowdown in the economy. The ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Homeshopping in Chile

Consumers looking for convenience is the main driver of sales in homeshopping in the country. While products offered through the channel tend to be comparatively more expensive than similar products offered through store-based or internet retailing, ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Internet Retailing in Chile

Virtually complete internet penetration in Chile is supporting the shift towards internet retailing in the country, a trend which is particularly noteworthy in urban areas of the country. Easy and affordable internet access, bolstered by the offer of...

Jan 2016 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Chile

Increasing variety of products and a transformation of bags from merely utilitarian items to fashion accessories is the main development driver for the channel, with bags and luggage players competing among the top five players of the overall leisure...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Mixed Retailers in Chile

The economic deceleration that started in 2014 continued to have a negative effect on the performance of mixed retailers in 2015. The current value growth of 4% registered in 2015 was two percentage points lower than that of the previous year. ...

Jan 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Retailing in Chile

The slowdown in the economy that began early in 2014 continued in 2015. This negatively affected retailing as prices of imported goods increased due to a US dollar exchange rate that reached a historic high, which caused consumers to become more ...

Jan 2016 | US$2,100 | Pages: 125 | Add to cart | View details

Country Report

Vending in Chile

Innovations in vending, such as vending machines offering chilled dairy products in public transport stations, may spur sales, as the novelty factor may increase interest among consumers. Such vending machines were located at public transportation ...

Jan 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Heating Appliances in Chile

Heating appliances saw 7% volume growth and 4% current value growth in 2015, driven by the strong performance of fan heaters and electric blankets. A fan heater is a variety of convection heater that includes an electric fan to speed up airflow. ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Home Laundry Appliances in Chile

In 2015, volume sales of home laundry appliances grew by 1% despite the deceleration of the economy. However, not all home laundry appliances sales behaved in the same way. On the positive side, freestanding tumble dryers had 10% volume growth, ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Irons in Chile

Irons decreased by -3% in current value terms and by -8% in volume in 2015. Although this is one of the most widely-used appliances in Chile because of its low cost and its usefulness across all income segments, it could not avoid the effects of the ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Large Cooking Appliances in Chile

Large cooking appliances is a mature category and deceleration of the Chilean economy resulted in lack of volume growth in 2015. Nevertheless, cooker hoods saw 7% volume growth, and built-in hobs and ovens both had 3% volume growth. However, cookers,...

Jan 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Microwaves in Chile

Deceleration of the economy affected microwaves sales in 2015, which saw a decline in volume sales of -4%. Freestanding microwaves drove the performance of the category since built-in microwaves still represented less than 1% of total volume sales.

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Consumer Appliances in Chile

Consumer appliances’ volume sales saw a decline in 2015. The main cause was the deceleration of the Chilean economy. This trend was seen in both major appliances and small appliances although current value sales saw marginal growth. The fall in ...

Jan 2016 | US$2,650 | Pages: 124 | Add to cart | View details

Country Report

Personal Care Appliances in Chile

Personal care appliances saw a volume decline of -14% to reach three million units in 2015. A strong volume decline of -23% was seen in body shavers, -13% in hair care appliances, and -14% in Other personal care appliances.

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Refrigeration Appliances in Chile

Deceleration of the Chilean economy affected sales of refrigeration appliances that had a negative impact on all refrigeration subcategories and on most brands in the market. Refrigeration appliances were strongly advertised by major retailers and ...

Jan 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Small Cooking Appliances in Chile

Small cooking appliances recorded volume growth of 4% in 2015, driven by the expansion of its most significant products: mini ovens (5% volume growth), coffee machines (12% volume growth), toasters (9% volume growth), and electric grills (8% volume ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Chile

Small kitchen appliances (non-cooking) saw 3% current value growth and -4% volume decline in 2015. This fall in volume was mainly driven by kettles, which had a 98% volume share of small kitchen appliances (non-cooking) in Chile in 2015. Kettles are ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Vacuum Cleaners in Chile

In 2015, vacuum cleaners saw 10% current value growth and 2% volume growth. Product innovation in terms of capabilities, shapes, materials, and colours stimulated the decision to replace old vacuum cleaners. Consumers paid attention to aspects other ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Air Treatment Products in Chile

The deceleration of the economy had an impact on the sales of air treatment products in 2015. In particular, the most conventional products saw their sales fall in volume terms: split air conditioners by -7%; window air conditioners by -20%; and ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Dishwashers in Chile

After a volume decline of -7% in 2014, sales of dishwashers grew by 12% in 2015. Faster lifestyles supported sales of dishwashers. Many people want to have more time for themselves and dishwashers provide time-saving benefits. The review period ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Food Preparation Appliances in Chile

Volume sales of food preparation appliances increased by 4% in 2015, influenced in part by the healthy trend of drinking natural juices. Juice extractors saw volume growth of 27%, citrus pressers grew by 9%, and countertop blenders grew by 5%.

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Future Demographic

ChilE in 2030: The Future Demographic

In 2030, the population of Chile will reach 20.2 million, an increase of 12.8% from 2015. Rapid growth in older population groups alongside declines in the under 30 cohorts in 2015-2030 mean that Chile will remain one of the oldest countries in Latin...

Dec 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Home Audio and Cinema in Chile

Hi-fi systems offers a variety of technological capabilities to attract customers, including colourful LED illumination and effects, USB ports, Bluetooth connection and a strong sound. At the same time the possibility of downloading music from the ...

Dec 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Imaging Devices in Chile

The decrease of 29% in retail volume terms within digital cameras in 2015 is underpinned by the increasing popularity of smartphones and tablets devices which feature good-quality camera lenses. Within digital cameras, fixed lens cameras remain the ...

Dec 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Portable Players in Chile

Portable players fell by 54% in retail volume terms in 2015 due to the weak performance of portable MP3 players and portable multimedia players. Portable media players struggled due to the strong impact of smartphones. Due to the convenience and ...

Dec 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Computers and Peripherals in Chile

The deceleration of the Chilean economy had a negative impact on computers and peripherals in 2014 and 2015. All products, including desktops, laptops, tablets, monitors and printers, saw a decline in retail volume terms in both years. In the case of...

Dec 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

In-Car Entertainment in Chile

According to the Instituto Nacional de Estadísticas of Chile, the automotive fleet within the country grew by 7% in 2014, reaching 4.6 million units. According to the Asociación Nacional Automotriz de Chile, this growth was supported by sales of ...

Dec 2015 | US$990 | Pages: 13 | Add to cart | View details

Country Report

Consumer Electronics in Chile

In 2015 volume sales of consumer electronics were affected by the deceleration of the Chilean economy. The fall experienced in the international price of copper had a negative impact on the mining industry, which is the main economic activity of ...

Dec 2015 | US$2,640 | Pages: 68 | Add to cart | View details

Country Report

Mobile Phones in Chile

Mobile phones declined by 3% in retail volume terms in 2015. Household mobile phone penetration is very mature within Chile and with smartphones penetration reaching 110% in 2015, Chile has one of the highest mobile phone penetration rates in Latin ...

Dec 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home Video in Chile

LCD TVs in Chile increased by 8% in retail volume terms in 2014. One of the main factors that boosted sales was the World Cup taking place in Brazil, which many Chileans wanted to watch in groups in front of big screens. In 2015, however, LCD TVs ...

Dec 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Wearable Electronics in Chile

The monitoring of training and exercise is the main driver of wearable electronics in Chile. Running, cycling and trekking are the sports that have experienced the highest growth in Chile since 2013. Attendance at gyms has also increased ...

Dec 2015 | US$990 | Pages: 13 | Add to cart | View details

Country Profile

Chile: Country Profile

The economy’s performance will improve modestly in 2015 but growth will still be below trend. Support comes from increased public spending and private final consumption. The recent fall in copper prices is a drag on the economy. A steep drop in ...

Nov 2015 | US$150 | Pages: 9 | Add to cart | View details

Country Report

Sleep Aids in Chile

Remedies are used to cure insomnia or to aid the sleep of those individuals having difficulties. Bad habits such as unhealthy food choices and exposure to mobile phones’ artificial light are disturbing sleep patterns. Moreover, modern lifestyles, ...

Nov 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Adult Mouth Care in Chile

Quitting smoking and an increase in the number of dental check-ups are signs of Chileans moving towards healthier lifestyles. Concerns about mouth hygiene continued to drive the consumption of adult mouth care products in 2015.

Nov 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Analgesics in Chile

Generics, bioequivalent or otherwise, coexist with branded products providing a wide range of choices at different prices. The leading brands are dominant in terms of higher-priced products, while generics are positioned as low-priced to achieve ...

Nov 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Chile

Affordable prices, consumer lifestyles and a significant proportion of OTC products are some of the factors pushing sales of cough, cold and allergy remedies in Chile. Consumers like to use these remedies because they provide quick relief at ...

Nov 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Dermatologicals in Chile

Dermatologicals in Chile increased by 4% in current terms in 2015, maintaining the performance of the review period when sales grew at a current CAGR of 4%. The main reason behind growth of the category was that Chilean consumers were paying more ...

Nov 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Digestive Remedies in Chile

The economic slowdown in Chile towards the end of the review period started to be translated into unemployment. According to the National Institute of Statistics, in 2015, the employment rate decreased in comparison with the previous year. The prices...

Nov 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Eye Care in Chile

The use of electronic devices and the effects of air pollution were the main factors influencing sales of eye care products in 2015, as Chilean consumers were using eye drops to reduce irritation. Sales grew by 4% in current terms in 2015.

Nov 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Herbal/Traditional Products in Chile

Herbal/traditional products continued to benefit from marketing and advertising campaigns for brands in 2015. The category achieved 6% current value growth in 2015, which was in line with the current CAGR of 7% over the review period. Companies ...

Nov 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Consumer Health in Chile

In spite of difficulties due to the state of the economy, Chileans are increasingly health- and beauty-conscious. Nevertheless, the purchasing patterns of its citizens are highly affected by their social class. The expenditure of those on low incomes...

Nov 2015 | US$2,650 | Pages: 83 | Add to cart | View details

Country Report

Sports Nutrition in Chile

In 2015, sports nutrition in Chile registered the highest current value growth of the four major categories within consumer health, surpassing that of vitamins and dietary supplements. Sales grew by 14% in current terms in 2015, which was lower than ...

Nov 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Chile

Over the review period, there was increasing demand for vitamin and dietary supplements because of improvements in living standards and better access to information. Chilean consumers were more willing to spend their money on vitamins and dietary ...

Nov 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Weight Management in Chile

Weight management in Chile continued to perform well in 2015, registered 6% current value growth. Although obesity is one of the key issues on the public health agenda, a lack of knowledge of the problem among every social class is understood as one ...

Nov 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Wound Care in Chile

In 2015, wound care grew by 5% in current terms. Wound treatment products are the basic items people buy to put in medicine cabinets. In fact, households, especially those with children, tend to have their own first aid materials, as there is a daily...

Nov 2015 | US$990 | Pages: 16 | Add to cart | View details
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