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Chile

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Chile.

Chile StatisticsConsumer Lifestyles in Chile

Chile Country BriefingsFuture Demographics: Chile in 2030

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    Country Report

    Apparel and Footwear Specialist Retailers in Chile

    Jan 2018

    International retailers such as Zara and H&M continued to set fashion trends in Chile through advertising campaigns, targeting mid-income consumers who seek innovative apparel at competitive prices. In the case of H&M, a brand which has global ...

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    Country Report

    Convenience Stores in Chile

    Jan 2018

    Historically, convenience stores focused its expansion on Chile’s central zone and orientated its business in the office, residential or university areas, focusing on consumer lifestyles that have become increasingly busy, prioritising time and ...

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    Country Report

    Direct Selling in Chile

    Jan 2018

    Direct selling in Chile continues to show signs of positive growth due to the reduced growth rate of the Chilean economy. During 2017, unemployment reached 7%, although it must be taken into account that jobs were strengthened by self-employment ...

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    Country Report

    Discounters in Chile

    Jan 2018

    Discounters in Chile declined in value terms and outlet terms due to the closure of Ekono outlets (which will be changing format to supermarkets). However, discounters will start to see positive sales growth again as the store closures come to an ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Chile

    Jan 2018

    Smartphones continue to be a sign of status and an aspirational product for Chilean consumers. The rapid renewal cycle of products such as mobile devices and tablets continue to be the main drivers of growth in electronics and appliance specialist ...

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    Country Report

    Health and Beauty Specialist Retailers in Chile

    Jan 2018

    The economic uncertainty of low- to mid-income consumers caused by 2017’s unemployment rate of 7% has forced Chileans to prioritise their basic needs to adjust to their personal budgets. This normally tends to manifest itself in consumers buying less...

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    Country Report

    Home and Garden Specialist Retailers in Chile

    Jan 2018

    During 2017, chained home and garden specialist retailers experienced a strong contraction in sales during the first semester. The continuous slow growth in the economy resulted in an unemployment rate increasing to 7% within the first trimester, ...

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    Country Report

    Homeshopping in Chile

    Jan 2018

    Consumers looking for home delivery and convenience are the main drivers of homeshopping sales. Traditionally the advertisements target older consumers and women by offering products related to the areas of medicine, beauty and homeware. The two main...

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    Country Report

    Hypermarkets in Chile

    Jan 2018

    Educated consumers have learned to choose and search for the best options to suit their budgets. Due to the hesitant economy over the review period, consumers have become frugal in their purchases, occasionally stopping from purchasing certain ...

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    Country Report

    Internet Retailing in Chile

    Jan 2018

    Although online retail sales from main local players such as Falabella or Ripley represent a low percentage of overall sales, companies have focused their business and operational efforts on improving the omni-channel approach, as it continues to ...

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    Country Report

    Retailing in Chile

    Jan 2018

    After a pessimistic outlook for retailing earlier in the review period, consumers and companies began to gain confidence and have moderately changed their opinion for the forecast period. This change in mentality was accentuated during 2017 due to ...

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    Country Report

    Supermarkets in Chile

    Jan 2018

    There are some consumers in Chile who do not enjoy spending time shopping for groceries, especially if doing so interrupts their busy lifestyles. This type of consumer optimises their time by making smaller purchases that take less time in smaller ...

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    Country Report

    Vending in Chile

    Jan 2018

    Vending in Chile has traditionally been related to two main brands, Coca-Cola and Vendomatica, both offering food and drink. The main products sold in the country are both hot and cold beverages as well as snacks. At the end of the review period, ...

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    Country Profile

    Latin America: Regional Profile

    Jan 2018

    Latin America’s real economy fell slightly in 2016 and a small recovery will begin in 2017. The region’s consumer expenditure will also recover somewhat after a small fall in 2016. Caribbean economies will lag behind other countries due to their ...

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    Country Profile

    Chile: Country Profile

    Jan 2018

    Chile’s economy will grow at a rather modest pace in 2017. Moderate support comes from private final consumption. Exports are strengthening significantly thanks to a stronger external environment. Investment will continue to be weak but looser ...

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    Country Report

    Air Treatment Products in Chile

    Dec 2017

    Cooling fans accounted for the majority of volume sales in 2017, be it ceiling fans, desk fans or standing and wall fans. Cooling fans are greatly appreciated in summer especially as the average Chilean household neither has nor considers acquiring ...

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    Country Report

    Dishwashers in Chile

    Dec 2017

    Dishwashers became increasingly popular in 2017, especially among high-income and young consumers who prioritise the added value in terms of time and functionality these products offer over the price and the physical space they take up. The rapid ...

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    Country Report

    Food Preparation Appliances in Chile

    Dec 2017

    The goal of eating healthier food was an important growth factor for food preparation appliances in Chile in recent years. This new fashion to look and feel better in a world where appearance is increasingly important, was driven by the need to eat ...

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    Country Report

    Home Laundry Appliances in Chile

    Dec 2017

    Automatic washing machines was the stand-out category, followed by automatic tumble dryers, with semi-automatic washing machines, automatic washer dryers and other home laundry appliances trailing behind. Automatic washer dryers remained very ...

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    Country Report

    Large Cooking Appliances in Chile

    Dec 2017

    For Chilean consumers, cookers recorded high growth and maintained the highest actual volume sales in 2017. Most houses do not come with this product, therefore, it is considered a basic need for daily life and is included within the budget when ...

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