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Chile

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Chile.

Chile StatisticsConsumer Lifestyles in Chile

Chile Country BriefingsFuture Demographics: Chile in 2030

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    Country Profile

    Chile: Country Profile

    Mar 2017

    Chile’s economy will continue to grow at a modest pace in 2017. Support comes from gains in private final consumption. Exports will also rebound thanks, in part, to stronger prices for copper. A gradual process of fiscal consolidation is a drag. ...

    US$150
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    Country Report

    Bottled Water in Chile

    Mar 2017

    Robust growth in off-trade volume and current value sales for bottled water in 2016 was mainly driven by rising health-consciousness among Chilean consumers. The category’s performance was further bolstered as manufacturers responded to the changing ...

    US$990
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    Country Report

    Carbonates in Chile

    Mar 2017

    In anticipation of the new labelling laws that came into force on 27 June 2016, many players in carbonates changed their product formulas towards the end of the review period. This enabled them to avoid having to place black warning stamps on ...

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    Country Report

    Energy Drinks in Chile

    Mar 2017

    Energy drinks continued to develop positively in 2016 thanks to enduring consumer appreciation for the functional attributes of this product type. Specifically, the caffeine and taurine content of energy drinks products gives them a stimulant effect....

    US$990
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    Country Report

    Juice in Chile

    Mar 2017

    Many juice manufacturers anticipated the new mandatory labelling laws that came into force in Chile on 27 June 2016 by changing their product formulas. This enabled these players to avoid having to place black warning stamps on packaging to indicate ...

    US$990
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    Country Report

    Soft Drinks in Chile

    Mar 2017

    New mandatory labelling laws for food and beverages came into effect in Chine on 27 June 2016. Prior to this legislative change, many companies changed product formulas to avoid having to place black warning stamps on packaging to indicate that ...

    US$2,100
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    Country Report

    RTD Coffee in Chile

    Mar 2017

    The Starbucks brand, which enjoys a highly visible shelf presence in local retail outlets, continued to dominate RTD coffee in Chile in 2016. Nevertheless, over the review period the category witnessed the entry of a number of other brands. The most ...

    US$990
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    Country Report

    RTD Tea in Chile

    Mar 2017

    The growing preference for healthier types of soft drinks among Chilean consumers continued to support the positive development of RTD tea in 2016. The category also benefited from the entry of smaller players offering products with innovative ...

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    Country Report

    Sports Drinks in Chile

    Mar 2017

    In line with the wider trend of rising health awareness, in recent years Chileans have become more inclined to regularly partake in sporting activities and other forms of physical exercise. This has in turn increased the popularity of sports drinks ...

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    Country Report

    Concentrates in Chile

    Mar 2017

    Notable trends in the Chilean concentrates category during the review period included the emergence of a wide variety of more sophisticated flavour variants and growth in the number of products making reduced sugar claims. For example, in 2014 ...

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    Strategy Briefing

    Laundry Care in Latin America

    Feb 2017

    Latin America remains one of the key regions for laundry care sales globally, although recent economic and political instability has once again returned to rob the industry of what arguably should have been a period of growth. It appears, however, ...

    US$1,325
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    Country Report

    Air Care in Chile

    Feb 2017

    Air care recorded strong growth over the review period, with current value sales in the area rising by 10%, mainly due to the fact that a growing number of consumers are looking to neutralise odours and provide a pleasant fragrance in their homes....

    US$990
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    Country Report

    Bleach in Chile

    Feb 2017

    The use of bleach (gel and liquid format) in home care has traditionally been high in Chile. The majority of consumers perceive chlorine as being the most effective chemical for household cleaning....

    US$990
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    Country Report

    Dishwashing in Chile

    Feb 2017

    Dishwashing continues to be completely dominated by hand dishwashing as automatic dishwashing machine penetration is growing very slowly in Chile. As a result, there is little scope for growth, with manufacturers being forced to constantly develop ...

    US$990
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    Country Report

    Home Insecticides in Chile

    Feb 2017

    During 2016, spray/aerosol products continued to dominate home insecticides, accounting for some 90% of value sales, with growth being driven by dual-use insecticides used in the home and the garden. The overall Chilean consumer trend is the ...

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    Country Report

    Laundry Care in Chile

    Feb 2017

    Consumers looking for products that offer innovation, ease of use and enhanced care for clothing and apparel have positively impacted sales within higher added value categories, most notably liquid detergents, which posted the most dynamic growth in ...

    US$990
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    Country Report

    Home Care in Chile

    Feb 2017

    In 2016, home care value and volume sales increased as consumers sought to improve the quality of their everyday lives and looked for convenience when performing household chores. Laundry care and surface care were the most important categories in ...

    US$2,650
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    Country Report

    Polishes in Chile

    Feb 2017

    In general, consumers in Chile are less and less prepared to spend time polishing items. Demand for shoe polish has been negatively impacted by the casualization of dress codes and a decreased need for shoe polish. New households with modern flooring...

    US$990
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    Country Report

    Surface Care in Chile

    Feb 2017

    Surface care current value sales grew by 6% in 2016 to reach CLP89 billion. Chilean consumers are looking for home care products that make housework easier and can be used on several surfaces. This is demonstrated by the growing market share of ...

    US$990
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    Country Report

    Toilet Care in Chile

    Feb 2017

    The increasingly busy pace of modern life in Chile is fuelling demand for products that offer easier cleaning and allow less time to be spent on household chores. As a result, specialised products, with some degree of automation, a high degree of ...

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