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 Market Research for Chile

Euromonitor publishes reports on industries, consumers and demographics in Chile.

  • Industry specific reports offer insight into market size and market share in Chile; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Chile report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Chile in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Chile statistics factfile.

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Country Report

Away-From-Home Tissue and Hygiene in Chile

Away-from-home tissue and hygiene continued to record strong growth in Chile during 2014 as value sales increased by 11% in current terms and volume sales increased by 8%. As is the case in retail tissue and hygiene, Chilean consumers increasingly ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Chile

The low volume growth and moderate current value growth recorded in cotton wool/buds/pads during 2014 left manufacturers with little room to invest in innovation. Besides a handful of minor changes made to the packaging in terms of colour schemes and...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Chile

Incontinence recorded dynamic volume and value growth in 2014 due to the increasing visibility of these products on retail shelves. Consumers now have much easier access to incontinence products through modern grocery retailers channels such as ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Chile

The increasing number of women in the Chilean workforce and the decrease recorded in the number of 2-parent families are two trends continue to have a negative influence on the birth rate in Chile. The only positive factor boosting the country’s ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Tissue and Hygiene in Chile

Current value growth in tissue and hygiene in Chile was commensurate with the current value CAGR recorded at industry level over the entire review period, a situation which is due to the maturity of the most important tissue and hygiene categories. ...

Mar 2015 | US$2,400 | Add to cart | View details

Country Report

Retail Tissue in Chile

During 2014, retail tissue in Chile was defined by two opposing trends. The first of these was a consistent shift towards higher-quality and more premium products and the focus on innovation as the leading manufacturers sought to encourage value ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Sanitary Protection in Chile

Sales of towels continue to anchor sanitary protection in Chile, with towels comprising the bulk of sanitary protection volume and value sales. Nevertheless, the 4% current value growth recorded in towels during 2014 was considerably lower than the ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Wipes in Chile

Wipes are becoming an increasingly convenient alternative to other cleaning products for many Chilean consumers. As facial cleansing wipes are considered to be very affordable, regular users of tissues and cotton wool/buds/pads are turning to wipes ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Dishwashing in Chile

Manufacturers have put emphasis in adding value to products, and have managed to improve on the 5% CAGR of the review period, achieving two more percentage points in 2014. This is due to their ability to give more options to customers and diversify ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Home Insecticides in Chile

During 2014, spray/aerosol products dominated overall home insecticides with 87% share of category value sales, driven by dual-use insecticides used in the home and in the garden. The overall Chilean consumer trend is the preference for products ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Laundry Care in Chile

Fabric fresheners performed the fastest growth in current value terms, increasing by 24% in 2014. In spite of being a relatively small category, its growth signals the drive for more sophistication and evolving needs amongst middle- and high-income ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Home Care in Chile

Home care continued to record healthy growth in 2014 in spite of an economic slowdown in the last three months of the year, thanks to a variety of factors and an increasingly demanding consumer in search of innovative products that are more in line ...

Mar 2015 | US$2,400 | Add to cart | View details

Country Report

Polishes in Chile

Due to the increasingly busy lifestyles, demand of polishing suffers from less time to do polishing and therefore negatively affects sales, keeping value growth just in line with inflation rates. For example, shoe polishing is done less frequently at...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Surface Care in Chile

Increased purchasing power, especially of women, and products and packaging specially formulated to help consumers reduce the time they spend on household chores, are driving growth for products such as impregnated multipurpose wipes.

Mar 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in Chile

In the context of fast-changing lifestyles and increasing participation of women in full-time jobs, consumers look to spend as little time as possible in household tasks. Nevertheless, toilet hygiene continues to be an important priority in house ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Air Care in Chile

The continued growth in air care value sales in 2014 continued a steady trend seen in recent years. Even though air care products are not traditionally considered an essential part of household market baskets, the category has tapped into the growth ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Bleach in Chile

Value-added products and handy value-added packaging were the main strategies stimulating growth in 2014. Manufacturers turned to new scents, more trigger format packaging and new concentrated formulations in their effort to maintain the healthy ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Packaged Food in Chile

Value sales of packaged food in 2014 were seeing strong growth due to an increasing migration from traditional channels and consumers buying in bulk. Lower-segment Chileans have traditionally purchased the majority of their food needs from ...

Mar 2015 | US$6,500 | Pages: 269 | Add to cart | View details

Country Report

Dried Processed Food in Chile

Demand in volume terms for the most popular dried processed food products – rice, dehydrated soup and dried pasta – is mature. The category as a whole however was impacted by changing consumer behaviour in 2014; as consumers became more health ...

Mar 2015 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Ready Meals in Chile

Increasingly time-poor consumers are seeking out new, more convenient and healthier meal options, transforming this category into a real opportunity for manufacturers. An expanding upper-middle income demographic base is further creating demand for ...

Mar 2015 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Canned/Preserved Food in Chile

Beginning in 2015, any packaged food considered to have too much of a certain ingredient (such as sodium) will be obliged by law to display a Ministry of Health warning label. Canned/preserved fish/seafood, which accounted for 46% of canned/preserved...

Mar 2015 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Chilled Processed Food in Chile

The typical Chilean consumer is increasingly lacking for time, and the ease and availability of chilled processed food within both modern and traditional channels supports the growing demand. Numerous product innovations have been introduced ...

Mar 2015 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Frozen Processed Food in Chile

Over the review period retail industry expansion accelerated, with supermarkets and hypermarkets chains as well as discounters engaging in a race to expand their coverage to capture the best locations in cities and towns in the country. As outlets ...

Mar 2015 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Bottled Water in Chile

Bottled water in Chile registered robust growth in off- and on-trade volume and value sales in 2013, mainly due to the wide variety of products available in the country. Moreover, as bottled water consumption is slowly becoming customary among ...

Feb 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Carbonates in Chile

Carbonates’ growth was increasingly affected in a negative way in Chile over the review period due to several factors related to consumers’ perceptions regarding its unhealthiness. Consumer preferences have started slowly but steadily to shift away ...

Feb 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Concentrates in Chile

Even though consumers have continuously and steadily shifted away from concentrates towards other soft drinks alternatives perceived as being of higher quality and healthier, concentrates manufacturers have managed to maintain consumption at healthy ...

Feb 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Juice in Chile

Even though several juice products available in Chile are no healthier than carbonates, the very natural perception that consumers have of juice has contributed to the increasing shift in preference away from carbonates towards juice among the ...

Feb 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Soft Drinks in Chile

If there is a soft drinks category that can be considered as low-performing in 2014, it would be carbonates. Even though it is one of the major categories in Chilean soft drinks and still has the preference of a vast number of consumers, carbonates ...

Feb 2015 | US$1,900 | Pages: 85 | Add to cart | View details

Country Report

RTD Coffee in Chile

RTD coffee entered Chile in 2012, with only one brand, Starbucks iced coffee, which was not managed by Starbucks Chile SA, but imported by a company called Sistemas de Alimentación SA. The brand is distributed almost exclusively through a chain of ...

Feb 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

RTD Tea in Chile

Even though several RTD tea products have the same amount of sugar as regular carbonated drinks, they are perceived by Chilean consumers as a more natural and healthier soft drink alternative, thus spurring sales. Moreover, the entry of players which...

Feb 2015 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Vacuum Cleaners in Chile

In 2014, sales increased by 4% in current value terms and by 2% in volume terms. Product innovation in terms of capabilities, shapes, materials and colours stimulated the decision to replace old vacuum cleaners. Consumers paid attention to ...

Feb 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Air Treatment Products in Chile

Sales in both current value and volume terms recorded moderate growth in 2014, increasing by 4% and 2%, respectively, as urban dwellers dealt with longer and hotter summers.

Feb 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Dishwashers in Chile

There was strong competition in unit prices, which remained practically unchanged in current terms and decreased by 3% in constant terms in 2014, continuing a tendency of the last years.

Feb 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Food Preparation Appliances in Chile

Sales of food preparation appliances remained stable in 2014 in volume terms. An increasing interest in trying out the various food preparation appliances available pushed some products, while others declined. For example, while juice extractors grew...

Feb 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Heating Appliances in Chile

Sales of heating appliances grew in 2014 by 9% in volume terms and by 5% in current value terms. Fan heaters drove the growth of the category. Volume sales of these products grew every year since 2011. A fan heater is a variety of convection heater ...

Feb 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Home Laundry Appliances in Chile

In 2014, home laundry appliances recorded marginally more dynamic growth compared to 2013. This is built by tapping into middle and high-income young adults who are starting new households of their own, and are looking for products with newer ...

Feb 2015 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Irons in Chile

Irons increased by 3% in current value terms and by 1% in volume terms in 2014. This is one of the most widely consumed appliances in Chile because of its low cost and its usefulness across all income segments.

Feb 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Large Cooking Appliances in Chile

Despite being a mature category, Chileans are purchasing new formats in (variety of burner configurations, two door ovens and electric hobs) and therefore spending more on cooking appliances.

Feb 2015 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Microwaves in Chile

After a very dynamic year in 2013, microwaves witnessed two consecutive years with a new leading player in Comercial Los Robles LTDA that entered with large volumes and low prices to take the leadership of this category from CTI Cía Tecno Industrial ...

Feb 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Consumer Appliances in Chile

Consumer appliances witnessed moderate growth in 2014 mainly due to the deceleration of the Chilean economy. The effect was stronger on small appliances, which are deemed less essential in general compared to major appliances. Growth was higher in ...

Feb 2015 | US$2,400 | Pages: 131 | Add to cart | View details

Country Report

Personal Care Appliances in Chile

Hair care appliances, which represented 69% share of volume of personal care appliances in 2014, witnessed the fastest current value growth of 5% and 3% volume growth. One of the reasons was the innovative designs and colours of hair styling ...

Feb 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Refrigeration Appliances in Chile

2014 witnessed competing launches in the premium market, with new formats that maximise comfort and space (French door, door water tank, door in door), as well as launches of ‘smart’ appliances (programmable, connect to the internet, have smartphone ...

Feb 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Small Cooking Appliances in Chile

Small cooking appliances recorded overall growth in 2014 driven by the expansion of its most significant products: mini ovens (growth of 6% in current value terms and of 3% in volume terms), coffee machines (growth of 2% in current value terms and of...

Feb 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Chile

Small kitchen appliances (non-cooking) grew by 4% in current value terms and 2% in volume terms in 2014. This growth was mainly caused by kettles, representing 98% share of retail volume sales of small kitchen appliances (non-cooking) in Chile in ...

Feb 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Coffee in Chile

The increasing development of a coffee consumption culture among consumers, who are increasingly interested in better tasting and higher quality coffee, has somewhat slowed volume growth but boosted value growth in Chile, thus reflecting the growing ...

Jan 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Other Hot Drinks in Chile

Other hot drinks sales increased 5% in 2014. The largest other hot drinks category is yerba mate, which represents around 40% of volume sales in the country. The category has showed increased signs of maturity over the review period. Other ...

Jan 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Hot Drinks in Chile

The popularity of hot drinks in Chile, particularly tea and coffee, drove healthy growth in 2014. Consumers became more interested in higher quality products, innovative flavours and varieties while two lifestyle factors also continued to influence ...

Jan 2015 | US$1,900 | Pages: 47 | Add to cart | View details

Country Report

Tea in Chile

Tea remains the Chilean hot drink of choice and continued to record healthy off-trade value and slightly sluggish off-trade volume growth in 2014. This discrepancy highlights how consumers increasingly prefer higher quality products and speciality ...

Jan 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Financial Cards and Payments in Chile

Debit cards led growth within financial cards in 2014 in cards in circulation, number of transactions and also transaction value terms. The proliferation of POS terminals (under the Redcompra brand) serves as a stimulus for consumers to replace part ...

Jan 2015 | US$1,900 | Pages: 58 | Add to cart | View details

Country Report

Homeshopping in Chile

Consumer interest in all retail channels which offer convenience continued to fuel sales in homeshopping during 2014 as the channel offers consumers the opportunity to purchase products with just one phone call. Homeshopping remains more popular ...

Dec 2014 | US$900 | Pages: 41 | Add to cart | View details
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