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Market Research on Chile

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Chile.

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Euromonitor Chile reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Better For You Beverages in Chile

In 2015, BFY beverages posted a slightly better performance than in 2014, with growth driven by increasingly aware consumers that were looking to avoid the impact of unhealthy drinks on their health and that of their family. Public campaigns rolled ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Better For You Packaged Food in Chile

The increasing levels of obesity in the country drove sales of better for you products over the review period, and the trend continued into 2015. At the end of the review period, 70% of the Chilean population had a weight issue to at least some ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Food Intolerance in Chile

Food intolerance products witnessed strong growth rates throughout the review period, although they remained concentrated in dairy and baby milk formula products. However, consumers increasingly shifted towards lactose-free food, driven by the ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Chile

A number of different factors boosted sales of FF beverages in Chile in 2015, making the category immune to the very slow growth of the economy. New players, a wider variety of products on offer and price competition resulted in these products being ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Chile

Over the review period, fortified/functional packaged food remained fashionable in Chile due to increasing health awareness; this strengthened consumer interest in fortified/functional products, while rising incomes and improvements in distribution ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Chile

Naturally healthy products have a long-standing historic tradition in Chile through fruit/herbal, green and other tea, as NH tea registered a 16% value share of overall NH beverages in 2015. On the other hand, the dominance of bottled water was ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Chile

Naturally healthy high fibre food leads the category, accounting for 54% of total naturally healthy food value sales in 2015. Within NH high fibre food, NH high fibre bread and NH high fibre breakfast cereals are the most relevant, accounting for 93%...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Health and Wellness in Chile

The deceleration of the Chilean economy is unfolding in line with pessimistic estimations, with 2% GDP growth in 2015, an expected 1.5% increase for 2016, and an important local currency depreciation in the last two years of the review period. In ...

Apr 2016 | US$2,100 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Chile

Baby and child-specific products saw a 6% increase in value sales in 2015. The majority of consumers tended to buy more high-quality mass baby and child-specific products. Comparing young and older parents, the older parents had more financial ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Bath and Shower in Chile

The increasingly high demand for bath and shower, especially intimate hygiene products, in 2015 was driven by growing awareness of hygiene amongst consumers. Chileans are increasingly interested in taking care of themselves and their personal image, ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Colour Cosmetics in Chile

Colour cosmetics is a very dynamic and popular category in Chile; the products are highly used by women of all ages. In addition to girls living in the metropolitan regions who usually start to use mascara and lip products during adolescence, a large...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Deodorants in Chile

Deodorants recorded a positive performance in 2015, of 9% current value growth in value terms, especially deodorant sprays, as several players offered new products. Other than new launches, the wide range of deodorants with different functions ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Depilatories in Chile

Beauty standards arising from trends in the fashion and advertising industries promote the idea of rejection of visible body hair, particularly amongst women but also increasingly amongst men. Currently, more exhibitionist fashion trends demand clean...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Fragrances in Chile

Mass brands dominated fragrances with a 67% value share in 2015. Consumers were still skewed towards mass fragrances, seeing little need to invest in premium fragrances, considering the optional nature of products in this category.

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Hair Care in Chile

Hair care products are considered essential and more consumers are highly concerned about their hair health. There are many products available in the market, offering different benefits such as smoothing, hair loss control and moisturising. ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Men's Grooming in Chile

Chilean consumers are not culturally advanced in the use of men’s grooming products. Chile is traditionally a society with a high degree of machismo and thus, the consumption of certain products is considered feminine and few men pursue strong ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Oral Care in Chile

Chilean consumers stick to basics when it comes to oral hygiene. The key categories in 2015 were toothpaste and manual toothbrushes; toothpaste accounted for 56% of value sales and generated CLP78 billion and manual toothbrushes accounted for a 25% ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Beauty and Personal Care in Chile

Beauty and personal care is expected to see positive constant value growth over the forecast period, though at a slower pace than over the review period. The main reasons for this slowdown in sales are the lower growth expected in the Chilean economy...

Apr 2016 | US$2,650 | Pages: 99 | Add to cart | View details

Country Report

Skin Care in Chile

Women continue to increase their concern about skin appearance. Due to the fact that the percentage of women working has continued to increase and there is a general improvement of the living standards, on average women are more likely to increase ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Sun Care in Chile

Sun care registered healthy value growth of 9% in 2015 due to the increasing awareness of the potential skin damage from overexposure to the sun. Furthermore, educational programmes in the mass media positively impacted consumers’ purchasing ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Other Hot Drinks in Chile

The largest other hot drinks category is flavoured powder drinks, which in value terms represented 74% of all hot drinks sales in 2015. This is mainly due to the presence of malt-based hot drinks and chocolate-based flavoured powder drinks, which ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Hot Drinks in Chile

Consumer interest in more-varied and better-quality products has made it possible for overall hot drinks to maintain healthy growth in an economic context that has generally kept getting grimmer in Chile. An expected deceleration of the Chilean ...

Apr 2016 | US$2,100 | Pages: 42 | Add to cart | View details

Country Report

Tea in Chile

In 2015, tea represented 38% of total hot drinks volume sales, making it the leading hot drink in the Chilean market (coffee represented 19%). As it is a mature category, the healthy sales growth rates registered in 2015 were due to demand for higher...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Coffee in Chile

Chileans are increasingly interested in better-tasting and higher-quality coffee, which has given players in the category the opportunity to boost their value sales growth further than their volume sales growth. The increasing development of a coffee...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Bottled Water in Chile

During 2015, bottled water in Chile registered healthy growth in both off- and on-trade channels due to consumer trends related to health and wellness, and the response from players offering ample portfolios in the country available in modern and ...

Mar 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Carbonates in Chile

Carbonates in Chile remained affected by a variety of factors linked to consumer trends and perceptions in 2015, as well as also being affected by a slowing general economy. Consumers’ perceptions regarding the unhealthy nature of carbonates - ...

Mar 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Energy Drinks in Chile

Energy drinks enjoyed immense popularity during the review period, particularly amongst the young adult segments, driving remarkable growth rates, as well as greater competition and innovation for the category. There are two main drivers behind ...

Mar 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Juice in Chile

The fact that most juice products available in Chile are no healthier than regular carbonates has started to affect consumers who are becoming more aware, informed and subject to government campaigns. Changes in traditional perceptions that all juice...

Mar 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Soft Drinks in Chile

Even though the expected deceleration of the Chilean economy unfolded in the range of more pessimistic forecasts (GDP growth of 1.9%) due to international copper prices and a weakening of the Chilean peso to the dollar, soft drinks’ overall ...

Mar 2016 | US$2,100 | Pages: 72 | Add to cart | View details

Country Report

RTD Coffee in Chile

In 2012, RTD coffee entered Chile with Starbucks iced coffee, which was not managed by Starbucks Chile SA, but imported by a company called Sistemas de Alimentación SA. The brand is distributed almost exclusively through a chain of convenience stores...

Mar 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

RTD Tea in Chile

Chilean consumers perceive RTD tea as a healthier alternative to other soft drinks categories, despite having the same amount of sugar as, for example, carbonated drinks. Several small players entered with innovative formulations and added natural ...

Mar 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Sports Drinks in Chile

The benefits of the enhanced, fortified and flavoured hydration beverages especially formulated to improve or recover from practising sports or simply doing exercise, attract the constantly increasing proportion of consumers who value the benefits of...

Mar 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Chile

Away-from-home tissue and hygiene continued to grow in Chile during 2015, as value sales increased by 4% in current terms; however, this was low compared to the current CAGR of 9% over the review period. Lower growth in 2015 was mainly related to the...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Incontinence in Chile

Incontinence recorded volume and value growth in 2015, which was due to the increasing visibility of these products on retail shelves. Consumers had much easier access to incontinence products through modern grocery retail channels, such as ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Chile

Nappies/diapers/pants grew by 5% in current terms in 2015, although it decreased by 1% in volume terms. The only category to register an increase in volume sales in 2015 was disposable pants, which recorded 7% growth. This was mainly because it was ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Tissue and Hygiene in Chile

Retail tissue and hygiene recorded current value growth in 2015 that was similar to the current CAGR over the review period. Although deceleration of the economy resulted in low volume growth, the weakening of the Chilean peso against the US dollar ...

Mar 2016 | US$2,650 | Pages: 55 | Add to cart | View details

Country Report

Retail Tissue in Chile

In 2015, sales of retail tissue increased by 4% in current terms and by 1% in volume terms. Low growth was related to deceleration of the economy and the maturity of the category in Chile. Per capita use of retail tissue products in Chile was the ...

Mar 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Sanitary Protection in Chile

Sanitary protection is a mature and consolidated category in Chile, so although growth in current terms was 6% in 2015, volume sales increased by only 1%. Towards the end of the review period, demand for sanitary protection in Chile was increasingly ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Wipes in Chile

Sales of wipes increased by 6% in current terms in 2015. Growth was slightly lower than the current CAGR of 7% recorded over the review period. Lower growth was influenced by a decline in the birth rate, which negatively affected sales of baby wipes,...

Mar 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Profile

Chile: Country Profile

Chile’s economy will grow sluggishly in 2016. Support comes from increased public spending, a gradual rise in private investment and gains in private consumption. A fall in copper prices – combined with the slowdown in China – is a drag on growth. ...

Mar 2016 | US$150 | Pages: 9 | Add to cart | View details

Country Report

Packaged Food in Chile

In 2015, packaged food in Chile recorded positive retail current value sales, which was slightly slower than the review period CAGR. Three key reasons can be identified for this slowdown. Firstly, the economic deceleration in Chile that started in ...

Feb 2016 | US$7,150 | Pages: 231 | Add to cart | View details

Country Report

Apparel Accessories in Chile

Apparel accessories posted 5% current retail value growth in 2015 compared with 3% the previous year. Chileans are becoming more fashion conscious and seeking different types of apparel accessories to enhance their personal appearance.

Feb 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Childrenswear in Chile

There are two kinds of purchase in Chile. There is daily usage and “special occasion” childrenswear. Many consumers purchase childrenswear for daily usage and favour low prices over good quality, therefore they tend to purchase hypermarkets’ and ...

Feb 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Footwear in Chile

Footwear registered current retail value growth of 6% in 2015, lower than the review period CAGR of 9% but still healthy. This deceleration was due to the economic slowdown that began in mid-2014. Nevertheless, growth in 2015 was due mainly to ...

Feb 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Hosiery in Chile

Over the review period, hosiery registered a retail value CAGR of 4% (constant 2015 prices), and retail volume CAGR of 6%, ie faster volume growth. This was mainly because traditionally Chilean consumers considered quantity more important than ...

Feb 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Jeans in Chile

Retail sales of jeans in Chile registered healthy current value growth of 4% in 2015, driven by continuously increasing comfort and fashion designs. With consumers, especially the young generation, pursuing the latest international fashion trends, ...

Feb 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Menswear in Chile

Despite the deceleration of the Chilean economy later in 2014 and throughout 2015, menswear registered healthy current retail value growth of 7% in 2015. Nevertheless the economic slowdown led the category to underperform the review period CAGR of ...

Feb 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Apparel and Footwear in Chile

Apparel and footwear in Chile recorded dynamic growth in current retail value terms during 2015, but was lower than figures witnessed over the review period. Some categories such as outdoor apparel, outdoor footwear, women’s dresses and women’s ...

Feb 2016 | US$2,100 | Pages: 84 | Add to cart | View details

Country Report

Sportswear in Chile

The importance of health and wellness and maintaining a sporty lifestyle gained traction in 2015. A higher presence of gyms, more participation in marathons and other running events, the city of Santiago becoming more bike-friendly.contrasted with ...

Feb 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Womenswear in Chile

Despite the deceleration of the Chilean economy later in 2014 and during 2015, womenswear registered healthy current retail value growth of 7% in 2015. Nevertheless the slowdown in the economy was evident from the slower current retail value growth ...

Feb 2016 | US$990 | Pages: 30 | Add to cart | View details
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