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 Market Research for Chile

Euromonitor publishes reports on industries, consumers and demographics in Chile.

  • Industry specific reports offer insight into market size and market share in Chile; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Chile report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Chile in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Chile statistics factfile.

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Country Report

Cat Food in Chile

Chile’s pet cat population grew faster than its dog population throughout the review period. While this was partly because the former was emerging from a lower base, the increasing preference for cats was also attributable to demographic and social ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Dog Food in Chile

Dog food volume and value sales growth in 2013 was in-line with that of the previous year and the respective CAGRs for the review period. The positive development of the entire area was underpinned by favourable economic conditions and the continued ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Other Pet Food in Chile

Other pet food continued to perform well in 2013, with total volume and current value growth rates surpassing those recorded in previous years. This sustained and dynamic growth is primarily due to increases in the other pet population, with busier ...

Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Pet Care in Chile

Historically low unemployment as well as strong consumer confidence continued to fuel pet care current value growth in Chile in 2013. Chileans increasingly feel comfortable treating their pets to not only higher quality food but also snacks and ...

Jul 2014 | US$1,900 | Pages: 59 | Add to cart | View details

Country Report

Pet Products in Chile

Pet products current value growth in 2013 was slightly lower than in 2012, mainly due to increasing maturity and price competition. Nonetheless, current value growth remained well above the average for the entire pet care area as rising disposable ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Tobacco in Chile

In January 2013, the Chilean Congress modified the existing tobacco legislation to include measures which came into effect in March 2013. The most significant change was the prohibition of smoking in all enclosed public spaces. The legislation also ...

Jul 2014 | US$1,900 | Pages: 57 | Add to cart | View details

Country Report

Smoking Tobacco in Chile

Consumers of pipe tobacco in Chile tend to be middle-aged or older high-income male consumers while RYO tobacco is mostly in demand among young consumers and it is commonly consumed on college campuses. Although these products are aimed at different ...

Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Cigarettes in Chile

Due principally to the ban on smoking in enclosed public spaces, retail volume sales of cigarettes declined sharply in 2013. The size of cigarettes in retail volume terms (number of sticks) decreased in 2013 to its lowest level since 2004 as ...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Cigars in Chile

Consumption of cigars remained low in Chile in 2013 due to the extremely high retail pricing of cigars and, to a lesser extent, cigarillos, which makes them unaffordable to the majority of Chilean consumers. Although there have been various attempts ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Other Hot Drinks in Chile

Other hot drinks sales increased slowly in 2013 due to a lack of innovation and rising maturity. The largest other hot drinks area is yerba mate, which represents around 40% of volume sales in the country and was showing increased signs of maturity ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Hot Drinks in Chile

Hot drinks are popular in Chile and tend to be consumed on a daily basis. In 2013, hot drinks sales continued to increase, albeit at a slower pace, with the area recording a stable performance and recording both current retail value and retail volume...

Jul 2014 | US$1,900 | Pages: 48 | Add to cart | View details

Country Report

Tea in Chile

Tea remains the Chilean hot drink of choice, with the area continuing to record healthy value growth and slightly sluggish volume growth. This discrepancy highlights how consumers increasingly prefer higher quality products and speciality varieties ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Coffee in Chile

The increasing development of a coffee consumption culture among consumers, who are increasingly interested in better tasting and higher quality coffee, has somewhat slowed volume growth but boosted value growth in Chile, thus reflecting the growing ...

Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Beer in Chile

Premium beer continued to record strong growth in 2013 and was one of the drivers of increased consumption. This trend was evident in both imported and domestic lager. The main supermarket chains like Cencosud and Tottus invested heavily in ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Alcoholic Drinks in Chile

Chilean alcoholic drinks registered strong volume growth in 2013. Sales grew in part due to the stability in the Chilean economy, which meant consumers had a greater amount of disposable incomes to spend on their favourite drink. Chileans ...

Jun 2014 | US$1,900 | Pages: 85 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Chile

RTDs/high-strength premixes in Chile continued to record dynamic growth as consumers see the product as an excellent substitute for beer or spirits. Pisco is as much a traditional a drink in Chile as still red wine and high-strength premixes like ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Spirits in Chile

Spirits posted another weak performance in 2013, due in part to the zero tolerance drink-driving law introduced in 2012, as well as the collapse of rum sales. Spirits registered a total volume decline of 3% while rum declined by 18%. The zero ...

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Wine in Chile

Chilean wine has long experienced a period of declining per capita consumption. The average Chilean consumed on average 68 litres per year in the 1960s compared to the 12.4 litres in 2013. Growth over the past decade followed a mostly negative trend,...

Jun 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Childrenswear in Chile

There are two types of consumers of childrenswear in Chile. On the one hand, the quantity buyer, who buys cheaper brands for their children, paying less but making a greater number of purchases for the same products. Usually these consumers carry out...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Footwear in Chile

A higher participation of women in the job market and in sports practice pushed women’s footwear sales in 2013, which increased by 10% in current value terms. Women have been increasing their participation in the workforce in Chile. In the last four ...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Hosiery in Chile

The competitive environment is pushing sales of hosiery products, which are no longer seen as a secondary or a subordinate part of dressing, but a source of comfort and healthiness. The most important players – mainly domestic companies specialised ...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Jeans in Chile

Jeans recorded 9% current value growth in 2013; however, while men’s jeans increased by 7%, women’s jeans registered 12% growth. Growth rates for women’s jeans were higher than those for men’s jeans for the last four years of the review period. This ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Menswear in Chile

In 2013, department stores maintained the same strategy they had used for the previous few years. They sold private label products with very similar designs to the more-recognised brands they also sell, but at cheaper prices. For example, in 2013, ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Apparel and Footwear in Chile

The unemployment rate in Chile has been decreasing every year since 2009, reaching 6% in 2013. Besides, in 2010, 2011 and 2012, real GDP growth was around 6%, while in 2013 it was only 4%. A low unemployment rate and GDP growth increased salaries, ...

Jun 2014 | US$1,900 | Pages: 83 | Add to cart | View details

Country Report

Sportswear in Chile

Football and running were the most important sports for Chileans in 2013. This pushed sportswear sales in general and performance apparel in particular. According to a national survey carried out by the Universidad de Concepción, football is the ...

Jun 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Womenswear in Chile

Women have been increasing their participation in the workforce in Chile. In the last four years of the review period, women’s unemployment rate decreased every year, from 11% at the beginning of 2010 to 7% by the end of 2013. On the other hand, ...

Jun 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Apparel Accessories in Chile

Scarves registered the highest current value growth of 14% in 2013. On the one hand, scarves and pashminas are increasingly fashionable in Chile and major department stores are pushing their sales. A huge part of Chileans’ new fashion and designs is ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Chile

Chile’s economic growth in recent years has led to rising household incomes and changes to consumer purchasing behaviour. Rising incomes combined with reduced birth rates have led to increases in both essential and non-essential consumer spending. In...

Jun 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Consumer Health in Chile

In recent years Chileans have been increasing their obesity levels, particularly the segment under 15 years old. Hectic urban lifestyles, low knowledge about the specifications of packaged food and few government initiatives to prevent obesity are ...

Apr 2014 | US$2,400 | Pages: 78 | Add to cart | View details

Country Report

Sports Nutrition in Chile

The increasing importance of the health and wellness trend in Chile is driving many people to lead healthier lifestyles. Many people have started to eat healthier food and engage in sports activities on a regular basis. This has started to influence ...

Apr 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Chile

Over the review period, Chile witnessed increasing demand for vitamin and dietary supplements as a result of improvement of disposable incomes and living standards. Chilean consumers are more willing to spend their money on vitamins and dietary ...

Apr 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Weight Management in Chile

Similar to many other developing countries, obesity is starting to be one of the main issues on the public health agenda in Chile for the government. However, historically the authorities have been more focused on eliminating malnutrition, and as a ...

Apr 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Wound Care in Chile

Wound treatments are one of the basic items people buy to put in medicine cabinets. In fact, as there is a daily risk of minor incidents occurring, especially for children, households tend to have their own first aid materials. In addition to ...

Apr 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Adult Mouth Care in Chile

Towards the end of the review period, adult mouth care generated high attention from Chilean consumers, who are concerned about their mouth hygiene due to growing awareness of personal hygiene, as well as improvements in living standards and ...

Apr 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Analgesics in Chile

Sales of analgesics arebased on the number and the intensity of winter pathologies, and thus are dependent on the weather. The winter of 2013 did not show the cold temperatures of previous years, and thus did not last long enough to trigger off a ...

Apr 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Calming and Sleeping in Chile

During the review period, the number of people having sleeping difficulties increased, particularly in the capital city and urban areas such as Concepción and Valparaíso. This is related to the increasingly stressful and busy lifestyles resulting ...

Apr 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Chile

Current value sales of cough, cold and allergy (hay fever) remedies remained stable in 2013 and only showed a minor increase. Over the review period, cough, cold and allergy (hay fever) remedies maintained its growth trend because of consumer ...

Apr 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Dermatologicals in Chile

The increase in the real salaries and sophistication amongst consumers sustained the performance of dermatologicalsnot only in 2013, but also throughout the review period. Consumers are more willing to explore OTC products such as topical ...

Apr 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Digestive Remedies in Chile

Due to hectic lifestyles, many consumers are adopting unhealthy food consumption habits such as irregular meals, eating snacks and fast food. This is a longstanding trend in Chile and is identified as a public health problem by the government. ...

Apr 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Herbal/Traditional Products in Chile

In context of the review period, Chilean consumers still perceive herbal/traditional products to be safe and efficient, as herbal/traditional products are made from herbs and traditional plants which are reputed to cure diseases. In addition, ...

Apr 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Juice in Chile

Increasing health awareness is encouraging consumers to shift towards healthier products or products perceived as healthier, such as juices. In 2013, several brands offered sugar-free and preservative-free juices, for example Promarca’s Watt’s ...

Apr 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Soft Drinks in Chile

In terms of current retail value, growth for soft drinks in Chile during 2013 was stronger than in the previous year, while in terms of retail volume, growth was slightly lower. This was due mainly to manufacturers investing in higher quality ...

Apr 2014 | US$1,900 | Pages: 81 | Add to cart | View details

Country Report

RTD Tea in Chile

RTD tea in Chile increased by 23% in total RTD volume terms and 26% in total value terms in 2013 due to increased interest among consumers seeking healthier soft drinks alternatives, fuelled by higher awareness about health and wellness issues, ...

Apr 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Sports and Energy Drinks in Chile

Sports and energy drinks remained popular among consumers who generally pursue an active lifestyle. The nature of sports and energy drinks enables consumers to rehydrate and also replenish their energy, aspects that became the main sales drivers of ...

Apr 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Bottled Water in Chile

Bottled water registered total volume growth of 7% in 2012 and 9% in 2013, reflecting the increasingly important health and wellness trend that caused a shift in consumer preferences from carbonated and sugared drinks towards light versions, juices ...

Apr 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Carbonates in Chile

Demand for carbonates is being affected by growing concerns over health issues related to obesity and the overconsumption of sugarised drinks and food among Chileans. Almost 14% of the population had diabetes in 2013 with a large number of sufferers ...

Apr 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Concentrates in Chile

Concentrates achieved high growth rates in 2013 due to innovation in product development, with new flavour varieties, and affordable price positioning which make the products attractive to price-sensitive consumers. Powder concentrates outperformed ...

Apr 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Chile

In June 2013, the president of Chile, Sebastian Piñera, spoke at a government ceremony in Santiago in which he elaborated on the importance of policy changes spearheaded by his administration regarding the country’s decreasing birth rate. In 2013, ...

Apr 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Tissue and Hygiene in Chile

Even though overall growth rates have been slowing down within the more-mature and generally more-important categories, there are bright spots within newer products in terms of growth thanks to consumer interest in improved quality and value-added ...

Apr 2014 | US$2,400 | Pages: 62 | Add to cart | View details

Country Report

Retail Tissue in Chile

Retail tissue in Chile in 2013 was defined by two competing factors. The first was a trend towards higher-quality and more-premium products and a manufacturer strategy based on innovations to encourage value growth in an increasingly-mature category....

Apr 2014 | US$900 | Pages: 27 | Add to cart | View details
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