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 Market Research for Chile

Euromonitor publishes reports on industries, consumers and demographics in Chile.

  • Industry specific reports offer insight into market size and market share in Chile; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Chile report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Chile in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Chile statistics factfile.

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Global Briefing

Foodservice in Latin America: Long-term Opportunities in a Major Growth Region

Latin America continues to be among the most attractive long-term growth regions, due to the presence of both large and fast-growing Brazil as well as many smaller, rapidly developing markets that have high potential for future chained development. ...

Oct 2014 | US$1,200 | Pages: 47 | Add to cart | View details

Country Report

Imaging Devices in Chile

The decrease of 15% in retail volume expected for digital cameras in 2014 is underpinned by the increasing popularity of smartphones and tablets which feature good-quality camera lenses. Among cameras, fixed lens units remain the most popular, ...

Oct 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

In-Car Entertainment in Chile

According to the Instituto Nacional de Estadísticas of Chile, the automotive fleet in the country grew by 7% in 2013, reaching 4.1 million units. This growth was supported by sales of new vehicles, which in 2013 increased by 12% to reach 378,000 ...

Oct 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Mobile Phones in Chile

Retail volume sales of mobile phones are expected to fall by 10% in 2013. Household mobile phone penetration is highly mature in Chile, and with smartphone penetration reaching 110% in 2014, Chile has one of the highest mobile phone penetration rates...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Consumer Electronics in Chile

The world cup of Brazil was very important for Chileans. Chile had one of the most competitive national teams in its history and it played against world powers such as Spain and Holland. Thousands of Chileans travelled to Brazil, but most stayed in ...

Oct 2014 | US$1,900 | Pages: 74 | Add to cart | View details

Country Report

Portable Players in Chile

The portable players category is expected to see a decline of 21% in retail volume sales in 2014 due to the weak performance of portable MP3 players and multimedia players. Portable media players struggled due to the strong impact of smartphones and ...

Oct 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Computers and Peripherals in Chile

Chileans consumers are increasingly opting for lighter and easy-to-carry devices, though a certain level of performance is required. For many Chilean consumers, desktops are too large, impractical and cannot be used in public places, while netbooks ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Audio and Cinema in Chile

Hi-fi systems offer a variety of technological capabilities to attract customers, including colourful LED illumination and effects, USB ports, Bluetooth connections and strong sound. At the same time the possibility of downloading music from the ...

Oct 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Tourism Flows Domestic in Chile

Macroeconomic conditions had a positive impact on the overall travel and tourism industry in 2013. Chilean real GDP increased by 4%. The unemployment rate reduced to 6% in 2013. These trends boosted domestic tourism flows. Chileans had more resources...

Aug 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Tourism Flows Inbound in Chile

Tourist arrivals in 2013 were very similar in number to those of 2012. Although visitors from some countries showed strong growth, including Venezuela (43%) and Spain (13%), the countries that represent the majority of arrivals did not grow at such ...

Aug 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tourism Flows Outbound in Chile

In 2013, outbound travel and tourism in Chile continued with growth that began in 2009, as macroeconomic conditions remained very positive in the country. As stated previously, unemployment reached a historical low rate (6%) and real GDP grew by 4%. ...

Aug 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tourist Attractions in Chile

The number of people visiting tourist attractions reduced by 1% in 2013. The main reason for the decline was the reduction in the number of people that visited casinos, which fell by 20% in 2013. The remaining tourist attractions registered growth in...

Aug 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Transportation in Chile

The sustained growth of travel and tourism flows was behind the positive performance of transportation in 2013. Domestic tourism increased by 9% in terms of the number of trips while outbound trips increased by 6%. This supported growth of air ...

Aug 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Travel Accommodation in Chile

Travel accommodation fell by 1% in current value terms in 2013 to reach CLP565.4 billion. In 2012, travel accommodation recorded current value growth of 20% due to a positive economic environment that enabled higher expenditure on domestic and ...

Aug 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Travel Retail in Chile

As travel and tourism flows increase, travel retail also grows. The number of domestic trips increased by 9% in 2013, boosting sales of in-country flights, package holidays and travel accommodation through travel retailers, as domestic expenditure ...

Aug 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Car Rental in Chile

Car rental in Chile is very sensitive to international tourist arrivals. Inbound arrivals to Chile in 2013 registered a flat performance. This had a limiting effect on car rental, which recorded 5% current value growth, lower than in 2012 (13%) and ...

Aug 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Health and Wellness Tourism in Chile

Health and wellness tourism grew in 2013 for several reasons. First, Chileans saw an increase in their disposable incomes to spend on non-essentials in 2013. This allowed them to allocate more resources to pay for services to take care of their ...

Aug 2014 | US$900 | Pages: 9 | Add to cart | View details

Country Report

Travel and Tourism in Chile

GDP growth and a reduction in unemployment enabled Chileans to increase their travel in and outside the country in 2013. Within the country, the region of Valparaiso maintained its leadership as the most visited tourist destination, while the fastest...

Aug 2014 | US$1,900 | Pages: 66 | Add to cart | View details

Country Report

Fragrances in Chile

Fragrances being one of the most aspirational products in beauty and personal care has benefited premium fragrances, which grew by 14% in 2013. A low unemployment rate, easy access to credit and the average Chilean having more purchasing power, plus ...

Aug 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Hair Care in Chile

New products developed to repair damaged hair led growth for companies in 2013. A combination of factors, such as water with fluoride and chlorine, dry weather and elevated pollution levels, together with higher disposable incomes, resulted in ...

Aug 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Men's Grooming in Chile

Men are becoming increasingly aware of their self-image and are also slowly starting to overcome cultural barriers regarding image and body image care. Chilean men want to look god without losing their manly essence. All in all, Chilean male ...

Aug 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Oral Care in Chile

Constant innovation and product launches regarding issues such as whitening, sensitive tooth protection and cavity prevention keep toothpastes recording healthy growth, which in 2013 achieved an increase of 10%. The launch of Oral-B toothpaste in ...

Aug 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Beauty and Personal Care in Chile

Currently, Chile has the second-highest per capita expenditure in beauty and personal care products in the region, with an average of US$168 annually. This reflects increasing interest among Chilean consumers in purchasing beauty and personal care ...

Aug 2014 | US$2,400 | Pages: 107 | Add to cart | View details

Country Report

Sets/Kits in Chile

Gifting during festive seasons was still highly practiced by most Chileans in 2013, with a large number of sets/kits being sold in retail outlets such as department stores and chemists/pharmacies. Players and manufacturers particularly focus on ...

Aug 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Skin Care in Chile

A positive economic performance in Chile resulted in strong demand for skin care products from both men and women. An increasing number of consumers were exposed to a wide variety of skin care products, such as skin care products enhanced with ...

Aug 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Sun Care in Chile

Government, media and company campaigns highlighting the long- and short-term effects on the skin of unprotected sun exposure have created awareness among Chileans regarding the use of sun protection. Even though consumption of sun protection ...

Aug 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Chile

As birth rates in Chile have experienced sustained declines in recent years, companies have turned their strategies towards appealing to parents’ concerns and willingness to buy quality products for their children as a growth driver. The combination ...

Aug 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Bath and Shower in Chile

As consumers are becoming more exigent regarding their purchases, behaviour underpinned by the increase in disposable incomes over the last five years, they are looking for more high-end and sophisticated products, disregarding the higher price tags....

Aug 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Colour Cosmetics in Chile

Individuality and personality expression trends, translated in practices such as nail art and the use of highly personalised and eye-catching colours boost sales of nail products, particularly nail polishes. Also, and closely related to this, several...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Deodorants in Chile

Products with added benefits for the consumer represented the main trend in 2013. Deodorants claiming to lighten armpit skin colour, avoid fabric stains or offer enhanced protection proved successful among Chilean consumers.

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Depilatories in Chile

Beauty standards arising from trends in the fashion and advertising industries promote the idea of rejection of visible body hair, particularly among women but also increasingly among men. Currently, more exhibitionist fashion trends demand clean and...

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Health and Wellness in Chile

Due to economic growth in Chile, along with increasing awareness of and interest among consumers in health issues such as obesity, diabetes, arterial hypertension and other health concerns related to poor feeding habits, health and wellness areas ...

Aug 2014 | US$1,900 | Pages: 79 | Add to cart | View details

Global Briefing

Beauty in Latin America: A Revolution of Expectations

A new middle class has emerged in Latin America, less affluent than the traditional middle class but hugely aspirational. Economic growth might have cooled, but Latin Americans are more engaged with beauty and personal care than ever before, and they...

Jul 2014 | US$1,200 | Pages: 53 | Add to cart | View details

Country Report

Cat Food in Chile

Chile’s pet cat population grew faster than its dog population throughout the review period. While this was partly because the former was emerging from a lower base, the increasing preference for cats was also attributable to demographic and social ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Dog Food in Chile

Dog food volume and value sales growth in 2013 was in-line with that of the previous year and the respective CAGRs for the review period. The positive development of the entire area was underpinned by favourable economic conditions and the continued ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Other Pet Food in Chile

Other pet food continued to perform well in 2013, with total volume and current value growth rates surpassing those recorded in previous years. This sustained and dynamic growth is primarily due to increases in the other pet population, with busier ...

Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Pet Care in Chile

Historically low unemployment as well as strong consumer confidence continued to fuel pet care current value growth in Chile in 2013. Chileans increasingly feel comfortable treating their pets to not only higher quality food but also snacks and ...

Jul 2014 | US$1,900 | Pages: 59 | Add to cart | View details

Country Report

Pet Products in Chile

Pet products current value growth in 2013 was slightly lower than in 2012, mainly due to increasing maturity and price competition. Nonetheless, current value growth remained well above the average for the entire pet care area as rising disposable ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Tobacco in Chile

In January 2013, the Chilean Congress modified the existing tobacco legislation to include measures which came into effect in March 2013. The most significant change was the prohibition of smoking in all enclosed public spaces. The legislation also ...

Jul 2014 | US$1,900 | Pages: 58 | Add to cart | View details

Country Report

Smoking Tobacco in Chile

Consumers of pipe tobacco in Chile tend to be middle-aged or older high-income male consumers while RYO tobacco is mostly in demand among young consumers and it is commonly consumed on college campuses. Although these products are aimed at different ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Cigarettes in Chile

Due principally to the ban on smoking in enclosed public spaces, retail volume sales of cigarettes declined sharply in 2013. The size of cigarettes in retail volume terms (number of sticks) decreased in 2013 to its lowest level since 2004 as ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Cigars in Chile

Consumption of cigars remained low in Chile in 2013 due to the extremely high retail pricing of cigars and, to a lesser extent, cigarillos, which makes them unaffordable to the majority of Chilean consumers. Although there have been various attempts ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Other Hot Drinks in Chile

Other hot drinks sales increased slowly in 2013 due to a lack of innovation and rising maturity. The largest other hot drinks area is yerba mate, which represents around 40% of volume sales in the country and was showing increased signs of maturity ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Hot Drinks in Chile

Hot drinks are popular in Chile and tend to be consumed on a daily basis. In 2013, hot drinks sales continued to increase, albeit at a slower pace, with the area recording a stable performance and recording both current retail value and retail volume...

Jul 2014 | US$1,900 | Pages: 48 | Add to cart | View details

Country Report

Tea in Chile

Tea remains the Chilean hot drink of choice, with the area continuing to record healthy value growth and slightly sluggish volume growth. This discrepancy highlights how consumers increasingly prefer higher quality products and speciality varieties ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Coffee in Chile

The increasing development of a coffee consumption culture among consumers, who are increasingly interested in better tasting and higher quality coffee, has somewhat slowed volume growth but boosted value growth in Chile, thus reflecting the growing ...

Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Beer in Chile

Premium beer continued to record strong growth in 2013 and was one of the drivers of increased consumption. This trend was evident in both imported and domestic lager. The main supermarket chains like Cencosud and Tottus invested heavily in ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Alcoholic Drinks in Chile

Chilean alcoholic drinks registered strong volume growth in 2013. Sales grew in part due to the stability in the Chilean economy, which meant consumers had a greater amount of disposable incomes to spend on their favourite drink. Chileans ...

Jun 2014 | US$1,900 | Pages: 85 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Chile

RTDs/high-strength premixes in Chile continued to record dynamic growth as consumers see the product as an excellent substitute for beer or spirits. Pisco is as much a traditional a drink in Chile as still red wine and high-strength premixes like ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Spirits in Chile

Spirits posted another weak performance in 2013, due in part to the zero tolerance drink-driving law introduced in 2012, as well as the collapse of rum sales. Spirits registered a total volume decline of 3% while rum declined by 18%. The zero ...

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details
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