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 Market Research for Chile

Euromonitor publishes reports on industries, consumers and demographics in Chile.

  • Industry specific reports offer insight into market size and market share in Chile; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Chile report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Chile in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Chile statistics factfile.

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Country Report

Fragrances in Chile

Fragrances being one of the most aspirational products in beauty and personal care has benefited premium fragrances, which grew by 14% in 2013. A low unemployment rate, easy access to credit and the average Chilean having more purchasing power, plus ...

Aug 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Hair Care in Chile

New products developed to repair damaged hair led growth for companies in 2013. A combination of factors, such as water with fluoride and chlorine, dry weather and elevated pollution levels, together with higher disposable incomes, resulted in ...

Aug 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Men's Grooming in Chile

Men are becoming increasingly aware of their self-image and are also slowly starting to overcome cultural barriers regarding image and body image care. Chilean men want to look god without losing their manly essence. All in all, Chilean male ...

Aug 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Oral Care in Chile

Constant innovation and product launches regarding issues such as whitening, sensitive tooth protection and cavity prevention keep toothpastes recording healthy growth, which in 2013 achieved an increase of 10%. The launch of Oral-B toothpaste in ...

Aug 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Beauty and Personal Care in Chile

Currently, Chile has the second-highest per capita expenditure in beauty and personal care products in the region, with an average of US$168 annually. This reflects increasing interest among Chilean consumers in purchasing beauty and personal care ...

Aug 2014 | US$2,400 | Pages: 107 | Add to cart | View details

Country Report

Sets/Kits in Chile

Gifting during festive seasons was still highly practiced by most Chileans in 2013, with a large number of sets/kits being sold in retail outlets such as department stores and chemists/pharmacies. Players and manufacturers particularly focus on ...

Aug 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Skin Care in Chile

A positive economic performance in Chile resulted in strong demand for skin care products from both men and women. An increasing number of consumers were exposed to a wide variety of skin care products, such as skin care products enhanced with ...

Aug 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Sun Care in Chile

Government, media and company campaigns highlighting the long- and short-term effects on the skin of unprotected sun exposure have created awareness among Chileans regarding the use of sun protection. Even though consumption of sun protection ...

Aug 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Chile

As birth rates in Chile have experienced sustained declines in recent years, companies have turned their strategies towards appealing to parents’ concerns and willingness to buy quality products for their children as a growth driver. The combination ...

Aug 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Bath and Shower in Chile

As consumers are becoming more exigent regarding their purchases, behaviour underpinned by the increase in disposable incomes over the last five years, they are looking for more high-end and sophisticated products, disregarding the higher price tags....

Aug 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Colour Cosmetics in Chile

Individuality and personality expression trends, translated in practices such as nail art and the use of highly personalised and eye-catching colours boost sales of nail products, particularly nail polishes. Also, and closely related to this, several...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Deodorants in Chile

Products with added benefits for the consumer represented the main trend in 2013. Deodorants claiming to lighten armpit skin colour, avoid fabric stains or offer enhanced protection proved successful among Chilean consumers.

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Depilatories in Chile

Beauty standards arising from trends in the fashion and advertising industries promote the idea of rejection of visible body hair, particularly among women but also increasingly among men. Currently, more exhibitionist fashion trends demand clean and...

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Health and Wellness in Chile

Due to economic growth in Chile, along with increasing awareness of and interest among consumers in health issues such as obesity, diabetes, arterial hypertension and other health concerns related to poor feeding habits, health and wellness areas ...

Aug 2014 | US$1,900 | Pages: 79 | Add to cart | View details

Country Report

Cat Food in Chile

Chile’s pet cat population grew faster than its dog population throughout the review period. While this was partly because the former was emerging from a lower base, the increasing preference for cats was also attributable to demographic and social ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Dog Food in Chile

Dog food volume and value sales growth in 2013 was in-line with that of the previous year and the respective CAGRs for the review period. The positive development of the entire area was underpinned by favourable economic conditions and the continued ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Other Pet Food in Chile

Other pet food continued to perform well in 2013, with total volume and current value growth rates surpassing those recorded in previous years. This sustained and dynamic growth is primarily due to increases in the other pet population, with busier ...

Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Pet Care in Chile

Historically low unemployment as well as strong consumer confidence continued to fuel pet care current value growth in Chile in 2013. Chileans increasingly feel comfortable treating their pets to not only higher quality food but also snacks and ...

Jul 2014 | US$1,900 | Pages: 59 | Add to cart | View details

Country Report

Pet Products in Chile

Pet products current value growth in 2013 was slightly lower than in 2012, mainly due to increasing maturity and price competition. Nonetheless, current value growth remained well above the average for the entire pet care area as rising disposable ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Tobacco in Chile

In January 2013, the Chilean Congress modified the existing tobacco legislation to include measures which came into effect in March 2013. The most significant change was the prohibition of smoking in all enclosed public spaces. The legislation also ...

Jul 2014 | US$1,900 | Pages: 58 | Add to cart | View details

Country Report

Smoking Tobacco in Chile

Consumers of pipe tobacco in Chile tend to be middle-aged or older high-income male consumers while RYO tobacco is mostly in demand among young consumers and it is commonly consumed on college campuses. Although these products are aimed at different ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Cigarettes in Chile

Due principally to the ban on smoking in enclosed public spaces, retail volume sales of cigarettes declined sharply in 2013. The size of cigarettes in retail volume terms (number of sticks) decreased in 2013 to its lowest level since 2004 as ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Cigars in Chile

Consumption of cigars remained low in Chile in 2013 due to the extremely high retail pricing of cigars and, to a lesser extent, cigarillos, which makes them unaffordable to the majority of Chilean consumers. Although there have been various attempts ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Other Hot Drinks in Chile

Other hot drinks sales increased slowly in 2013 due to a lack of innovation and rising maturity. The largest other hot drinks area is yerba mate, which represents around 40% of volume sales in the country and was showing increased signs of maturity ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Hot Drinks in Chile

Hot drinks are popular in Chile and tend to be consumed on a daily basis. In 2013, hot drinks sales continued to increase, albeit at a slower pace, with the area recording a stable performance and recording both current retail value and retail volume...

Jul 2014 | US$1,900 | Pages: 48 | Add to cart | View details

Country Report

Tea in Chile

Tea remains the Chilean hot drink of choice, with the area continuing to record healthy value growth and slightly sluggish volume growth. This discrepancy highlights how consumers increasingly prefer higher quality products and speciality varieties ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Coffee in Chile

The increasing development of a coffee consumption culture among consumers, who are increasingly interested in better tasting and higher quality coffee, has somewhat slowed volume growth but boosted value growth in Chile, thus reflecting the growing ...

Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Beer in Chile

Premium beer continued to record strong growth in 2013 and was one of the drivers of increased consumption. This trend was evident in both imported and domestic lager. The main supermarket chains like Cencosud and Tottus invested heavily in ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Alcoholic Drinks in Chile

Chilean alcoholic drinks registered strong volume growth in 2013. Sales grew in part due to the stability in the Chilean economy, which meant consumers had a greater amount of disposable incomes to spend on their favourite drink. Chileans ...

Jun 2014 | US$1,900 | Pages: 85 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Chile

RTDs/high-strength premixes in Chile continued to record dynamic growth as consumers see the product as an excellent substitute for beer or spirits. Pisco is as much a traditional a drink in Chile as still red wine and high-strength premixes like ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Spirits in Chile

Spirits posted another weak performance in 2013, due in part to the zero tolerance drink-driving law introduced in 2012, as well as the collapse of rum sales. Spirits registered a total volume decline of 3% while rum declined by 18%. The zero ...

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Wine in Chile

Chilean wine has long experienced a period of declining per capita consumption. The average Chilean consumed on average 68 litres per year in the 1960s compared to the 12.4 litres in 2013. Growth over the past decade followed a mostly negative trend,...

Jun 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Childrenswear in Chile

There are two types of consumers of childrenswear in Chile. On the one hand, the quantity buyer, who buys cheaper brands for their children, paying less but making a greater number of purchases for the same products. Usually these consumers carry out...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Footwear in Chile

A higher participation of women in the job market and in sports practice pushed women’s footwear sales in 2013, which increased by 10% in current value terms. Women have been increasing their participation in the workforce in Chile. In the last four ...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Hosiery in Chile

The competitive environment is pushing sales of hosiery products, which are no longer seen as a secondary or a subordinate part of dressing, but a source of comfort and healthiness. The most important players – mainly domestic companies specialised ...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Jeans in Chile

Jeans recorded 9% current value growth in 2013; however, while men’s jeans increased by 7%, women’s jeans registered 12% growth. Growth rates for women’s jeans were higher than those for men’s jeans for the last four years of the review period. This ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Menswear in Chile

In 2013, department stores maintained the same strategy they had used for the previous few years. They sold private label products with very similar designs to the more-recognised brands they also sell, but at cheaper prices. For example, in 2013, ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Apparel and Footwear in Chile

The unemployment rate in Chile has been decreasing every year since 2009, reaching 6% in 2013. Besides, in 2010, 2011 and 2012, real GDP growth was around 6%, while in 2013 it was only 4%. A low unemployment rate and GDP growth increased salaries, ...

Jun 2014 | US$1,900 | Pages: 83 | Add to cart | View details

Country Report

Sportswear in Chile

Football and running were the most important sports for Chileans in 2013. This pushed sportswear sales in general and performance apparel in particular. According to a national survey carried out by the Universidad de Concepción, football is the ...

Jun 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Womenswear in Chile

Women have been increasing their participation in the workforce in Chile. In the last four years of the review period, women’s unemployment rate decreased every year, from 11% at the beginning of 2010 to 7% by the end of 2013. On the other hand, ...

Jun 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Apparel Accessories in Chile

Scarves registered the highest current value growth of 14% in 2013. On the one hand, scarves and pashminas are increasingly fashionable in Chile and major department stores are pushing their sales. A huge part of Chileans’ new fashion and designs is ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Chile

Chile’s economic growth in recent years has led to rising household incomes and changes to consumer purchasing behaviour. Rising incomes combined with reduced birth rates have led to increases in both essential and non-essential consumer spending. In...

Jun 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Consumer Health in Chile

In recent years Chileans have been increasing their obesity levels, particularly the segment under 15 years old. Hectic urban lifestyles, low knowledge about the specifications of packaged food and few government initiatives to prevent obesity are ...

Apr 2014 | US$2,400 | Pages: 78 | Add to cart | View details

Country Report

Sports Nutrition in Chile

The increasing importance of the health and wellness trend in Chile is driving many people to lead healthier lifestyles. Many people have started to eat healthier food and engage in sports activities on a regular basis. This has started to influence ...

Apr 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Chile

Over the review period, Chile witnessed increasing demand for vitamin and dietary supplements as a result of improvement of disposable incomes and living standards. Chilean consumers are more willing to spend their money on vitamins and dietary ...

Apr 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Weight Management in Chile

Similar to many other developing countries, obesity is starting to be one of the main issues on the public health agenda in Chile for the government. However, historically the authorities have been more focused on eliminating malnutrition, and as a ...

Apr 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Wound Care in Chile

Wound treatments are one of the basic items people buy to put in medicine cabinets. In fact, as there is a daily risk of minor incidents occurring, especially for children, households tend to have their own first aid materials. In addition to ...

Apr 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Adult Mouth Care in Chile

Towards the end of the review period, adult mouth care generated high attention from Chilean consumers, who are concerned about their mouth hygiene due to growing awareness of personal hygiene, as well as improvements in living standards and ...

Apr 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Analgesics in Chile

Sales of analgesics arebased on the number and the intensity of winter pathologies, and thus are dependent on the weather. The winter of 2013 did not show the cold temperatures of previous years, and thus did not last long enough to trigger off a ...

Apr 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Calming and Sleeping in Chile

During the review period, the number of people having sleeping difficulties increased, particularly in the capital city and urban areas such as Concepción and Valparaíso. This is related to the increasingly stressful and busy lifestyles resulting ...

Apr 2014 | US$900 | Pages: 21 | Add to cart | View details
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