Chile

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Chile. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Chile StatisticsConsumer Lifestyles in ChileChile Country BriefingsFuture Demographics: Chile in 2030

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    Cat Food in Chile

    May 2018

    Cat owners continue to trade-up from mid-priced to premium brands, although the offer remains limited when compared with dog food. While there is a retail focus on dog food, there are opportunities for cat-only stores. Such outlets advise consumers ...

    US$990
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    Dog Food in Chile

    May 2018

    By far the preferred format among owners, dry dog benefits from a wide range of brands, pack sizes and price points, as well as distribution across most channels. Storage benefits and a tradition of usage are other factors in the clear preference for...

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    Pet Care in Chile

    May 2018

    Pet care in Chile continues to gain strength and sophistication. New consumers are being attracted the wealth of increasingly available products. As a result, owners are increasingly educated and willing to spend more on their pets. The arrival of ...

    US$2,100
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    Other Pet Food in Chile

    May 2018

    The ownership of other pets remains niche, compared with more traditional and popular dogs and cats. While the potential to adopt other pets is not widely known, an increase in adoptions is anticipated. The organisations involved in pet adoptions are...

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    Pet Products in Chile

    May 2018

    Consumers recognise the need to improve the quality of pet food, but they have been slower to appreciate the needs and obligations of regular deworming to prevent disease or sickness in pets and humans in regular contact with them. Nonetheless, ...

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    Baby and Child-Specific Products in Chile

    May 2018

    In 2017, players invested in a wide range of baby and child-specific products, launching new products and running advertising and communication campaigns. Some categories benefited from companies manufacturing products under licensing agreements with...

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    Bath and Shower in Chile

    May 2018

    The best performances in 2017 were seen by intimate washes and body wash/shower gel. This was mainly due to high demand because of consumers’ growing concern about skin problems such as sensitive or rough skin. Consequently, Chileans were conscious ...

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    Colour Cosmetics in Chile

    May 2018

    With the deceleration of the Chilean economy, current value growth in colour cosmetics in 2017 did not match the 2016 double-digit growth, even though a strong performance was still seen. In such a context, players resorted to aggressive discounts ...

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    Deodorants in Chile

    May 2018

    Deodorant purchases tend to not to be planned. However, in the context of a gloomy Chilean economy, consumers tended to be more price-sensitive and more rational in their purchases even when it came to deodorants. Consequently, players relied more ...

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    Depilatories in Chile

    May 2018

    Traditional beauty standards, fashion trends and advertising campaigns tend to promote the rejection of visible body hair, particularly amongst women, but increasingly also amongst men. Hair is unwanted as it is often seen as a reflection of a lack ...

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    Fragrances in Chile

    May 2018

    With the deceleration of the Chilean economy, the current value performance of fragrances in 2017 did not match that seen in 2016. In such a context, players resorted to aggressive discounts both in-store and online. Premium brands increased their ...

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    Mass Beauty and Personal Care in Chile

    May 2018

    2017 was characterised by a sluggish economy in Chile, which impacted the growth trajectory in mass beauty and personal care, as overall current value growth was not as high as that seen in 2016. In such a context, players implemented strong ...

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    Men's Grooming in Chile

    May 2018

    More barber shops opened in Chile in 2017, favoured by the growing trend of sporting a beard. Even though in Chile it is far from being as important a trend as in Brazil, where there has been a surge in barber shop chains, the beard trend is gaining ...

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    Oral Care in Chile

    May 2018

    Toothpaste is by far the most important category within oral care in Chile. Traditional/standard/basic toothpaste is without doubt the option most chosen by Chileans, whilst total care/complete care toothpaste ranks in second place. Nevertheless, ...

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    Beauty and Personal Care in Chile

    May 2018

    Whilst beauty and personal care registered a positive current value performance in 2017, it did not match the 2016 performance. Indeed, with the continuous deceleration of the Chilean economy, consumers were looking for in-store promotions as they ...

    US$2,650
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    Premium Beauty and Personal Care in Chile

    May 2018

    With the deceleration of the Chilean economy, the current value growth of premium beauty and personal care in 2017 did not match the 2016 double-digit growth. In this context, players resorted to aggressive discounts both in-store and online. Premium...

    US$990
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    Skin Care in Chile

    May 2018

    Although skin care registered healthy current value growth in 2017, it did not match the performance seen in 2016. With the continuous deceleration of the Chilean economy, consumers were more price-sensitive, and tended to buy products on promotion. ...

    US$990
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    Sun Care in Chile

    May 2018

    Slowly, sun care products have become considered necessary goods; therefore, sales continued to increase as strongly in 2017 as in seen in 2016, despite the gloomy Chilean economic context. Greater awareness of the risks posed by sun exposure and ...

    US$990
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    Hair Care in Chile

    May 2018

    In 2017, in a gloomy Chilean economic context, consumers adapted their purchasing behaviour and were much more price-sensitive when it came to buying hair care products than over the last five years. Indeed, consumers were more rational and less ...

    US$990
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    Country Profile

    Country Profile

    Chile: Country Profile

    May 2018

    Chile’s economy will gather momentum in 2018. Steady gains in private consumption and exports (spurred by a rise in copper prices) will be the main drivers. Led by the mining sector, investment should also strengthen significantly as the economy ...

    US$150
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