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Chile

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Chile.

Chile StatisticsConsumer Lifestyles in Chile

Chile Country BriefingsFuture Demographics: Chile in 2030

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    Country Report

    Air Care in Chile

    Feb 2017

    Air care recorded strong growth over the review period, with current value sales in the area rising by 10%, mainly due to the fact that a growing number of consumers are looking to neutralise odours and provide a pleasant fragrance in their homes....

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    Country Report

    Bleach in Chile

    Feb 2017

    The use of bleach (gel and liquid format) in home care has traditionally been high in Chile. The majority of consumers perceive chlorine as being the most effective chemical for household cleaning....

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    Country Report

    Dishwashing in Chile

    Feb 2017

    Dishwashing continues to be completely dominated by hand dishwashing as automatic dishwashing machine penetration is growing very slowly in Chile. As a result, there is little scope for growth, with manufacturers being forced to constantly develop ...

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    Country Report

    Home Insecticides in Chile

    Feb 2017

    During 2016, spray/aerosol products continued to dominate home insecticides, accounting for some 90% of value sales, with growth being driven by dual-use insecticides used in the home and the garden. The overall Chilean consumer trend is the ...

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    Country Report

    Laundry Care in Chile

    Feb 2017

    Consumers looking for products that offer innovation, ease of use and enhanced care for clothing and apparel have positively impacted sales within higher added value categories, most notably liquid detergents, which posted the most dynamic growth in ...

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    Country Report

    Home Care in Chile

    Feb 2017

    In 2016, home care value and volume sales increased as consumers sought to improve the quality of their everyday lives and looked for convenience when performing household chores. Laundry care and surface care were the most important categories in ...

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    Country Report

    Polishes in Chile

    Feb 2017

    In general, consumers in Chile are less and less prepared to spend time polishing items. Demand for shoe polish has been negatively impacted by the casualization of dress codes and a decreased need for shoe polish. New households with modern flooring...

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    Country Report

    Surface Care in Chile

    Feb 2017

    Surface care current value sales grew by 6% in 2016 to reach CLP89 billion. Chilean consumers are looking for home care products that make housework easier and can be used on several surfaces. This is demonstrated by the growing market share of ...

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    Country Report

    Toilet Care in Chile

    Feb 2017

    The increasingly busy pace of modern life in Chile is fuelling demand for products that offer easier cleaning and allow less time to be spent on household chores. As a result, specialised products, with some degree of automation, a high degree of ...

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    Country Report

    Coffee in Chile

    Feb 2017

    As Chileans are more willing to try and buy superior quality coffee, players took advantage of this window of opportunity to enhance their value sales’ growth by positioning products in a premium segment. Consumers’ increasing interest in fresh ...

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    Country Report

    Other Hot Drinks in Chile

    Feb 2017

    The new labelling law that came into force on 27 June 2016 encouraged manufacturers to reformulate their products by reducing sugar levels to avoid the black-stamp warning “high in” on the front of their product packaging. For instance, Nestlé ...

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    Country Report

    Hot Drinks in Chile

    Feb 2017

    Chile is developing a coffee drinking culture. Shoppers are looking for gourmet products with aggregated value propositions. Indeed consumers’ growing interest in fresh coffee demonstrates this quest for superior quality products. They are seeking to...

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    Country Report

    Tea in Chile

    Feb 2017

    Chile is characterised by its ingrained tea drinking culture. In 2016 tea accounted for 39% of total hot drinks volume sales whereas coffee accounted for 19%. Hence tea led overall hot drinks. Consumers are looking for superior quality tea such as ...

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    Country Report

    Packaged Food in Chile

    Jan 2017

    Despite the poor performance of the Chilean economy in recent years, value growth was higher in 2016 than in 2015. While consumers are buying less, there has been a rise in the premiumisation and indulgence trends in some categories as shoppers look ...

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    Country Report

    Home Laundry Appliances in Chile

    Jan 2017

    Volume sales of home laundry appliances decreased slightly by 1% in 2016. The slowdown in the economy and the growing number of householders living in buildings and apartment blocks with laundry rooms were both factors in the weak performance. ...

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    Country Report

    Irons in Chile

    Jan 2017

    Despite the economic slowdown, irons are still primary necessity products in many Chilean households, recording growth of 4% and 7% in volume and value terms in 2016, respectively. This was due to the presence of a large number of unbranded imported ...

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    Country Report

    Large Cooking Appliances in Chile

    Jan 2017

    Large cooking appliances is a mature category and recorded slow retail volume growth of 1% in 2016. However, some categories did achieve growth, such as cooker hoods with 6% volume growth and built-in hobs with 4%. Despite this, cookers represented ...

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    Country Report

    Microwaves in Chile

    Jan 2017

    The increasingly busy lifestyles of Chilean families and the rapid expansion of ready meal delivery chains in the country contributed to the steadily rising demand for microwaves over the review period. Ready meals are sold in packages which can be ...

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    Country Report

    Consumer Appliances in Chile

    Jan 2017

    Although the economic climate in Chile remained complicated due to the decline in economic growth, consumer appliances registered positive growth in both volume and value terms in 2016. Small appliances recorded a remarkable performance, driven by ...

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    Country Report

    Personal Care Appliances in Chile

    Jan 2017

    Personal care appliances recorded volume growth of 18% in 2016, as these are frequently used products among Chilean consumers, especially in hair care appliances and body shavers for both women and men. For most women, hair care appliances such as ...

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