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 Market Research for Chile

Euromonitor publishes reports on industries, consumers and demographics in Chile.

  • Industry specific reports offer insight into market size and market share in Chile; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Chile report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Chile in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Chile statistics factfile.

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Country Report

Bottled Water in Chile

Bottled water in Chile registered robust growth in off- and on-trade volume and value sales in 2013, mainly due to the wide variety of products available in the country. Moreover, as bottled water consumption is slowly becoming customary among ...

Feb 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Carbonates in Chile

Carbonates’ growth was increasingly affected in a negative way in Chile over the review period due to several factors related to consumers’ perceptions regarding its unhealthiness. Consumer preferences have started slowly but steadily to shift away ...

Feb 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Concentrates in Chile

Even though consumers have continuously and steadily shifted away from concentrates towards other soft drinks alternatives perceived as being of higher quality and healthier, concentrates manufacturers have managed to maintain consumption at healthy ...

Feb 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Juice in Chile

Even though several juice products available in Chile are no healthier than carbonates, the very natural perception that consumers have of juice has contributed to the increasing shift in preference away from carbonates towards juice among the ...

Feb 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Soft Drinks in Chile

If there is a soft drinks category that can be considered as low-performing in 2014, it would be carbonates. Even though it is one of the major categories in Chilean soft drinks and still has the preference of a vast number of consumers, carbonates ...

Feb 2015 | US$1,900 | Pages: 85 | Add to cart | View details

Country Report

RTD Coffee in Chile

RTD coffee entered Chile in 2012, with only one brand, Starbucks iced coffee, which was not managed by Starbucks Chile SA, but imported by a company called Sistemas de Alimentación SA. The brand is distributed almost exclusively through a chain of ...

Feb 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

RTD Tea in Chile

Even though several RTD tea products have the same amount of sugar as regular carbonated drinks, they are perceived by Chilean consumers as a more natural and healthier soft drink alternative, thus spurring sales. Moreover, the entry of players which...

Feb 2015 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Vacuum Cleaners in Chile

In 2014, sales increased by 4% in current value terms and by 2% in volume terms. Product innovation in terms of capabilities, shapes, materials and colours stimulated the decision to replace old vacuum cleaners. Consumers paid attention to ...

Feb 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Air Treatment Products in Chile

Sales in both current value and volume terms recorded moderate growth in 2014, increasing by 4% and 2%, respectively, as urban dwellers dealt with longer and hotter summers.

Feb 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Dishwashers in Chile

There was strong competition in unit prices, which remained practically unchanged in current terms and decreased by 3% in constant terms in 2014, continuing a tendency of the last years.

Feb 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Food Preparation Appliances in Chile

Sales of food preparation appliances remained stable in 2014 in volume terms. An increasing interest in trying out the various food preparation appliances available pushed some products, while others declined. For example, while juice extractors grew...

Feb 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Heating Appliances in Chile

Sales of heating appliances grew in 2014 by 9% in volume terms and by 5% in current value terms. Fan heaters drove the growth of the category. Volume sales of these products grew every year since 2011. A fan heater is a variety of convection heater ...

Feb 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Home Laundry Appliances in Chile

In 2014, home laundry appliances recorded marginally more dynamic growth compared to 2013. This is built by tapping into middle and high-income young adults who are starting new households of their own, and are looking for products with newer ...

Feb 2015 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Irons in Chile

Irons increased by 3% in current value terms and by 1% in volume terms in 2014. This is one of the most widely consumed appliances in Chile because of its low cost and its usefulness across all income segments.

Feb 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Large Cooking Appliances in Chile

Despite being a mature category, Chileans are purchasing new formats in (variety of burner configurations, two door ovens and electric hobs) and therefore spending more on cooking appliances.

Feb 2015 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Microwaves in Chile

After a very dynamic year in 2013, microwaves witnessed two consecutive years with a new leading player in Comercial Los Robles LTDA that entered with large volumes and low prices to take the leadership of this category from CTI Cía Tecno Industrial ...

Feb 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Consumer Appliances in Chile

Consumer appliances witnessed moderate growth in 2014 mainly due to the deceleration of the Chilean economy. The effect was stronger on small appliances, which are deemed less essential in general compared to major appliances. Growth was higher in ...

Feb 2015 | US$2,400 | Pages: 131 | Add to cart | View details

Country Report

Personal Care Appliances in Chile

Hair care appliances, which represented 69% share of volume of personal care appliances in 2014, witnessed the fastest current value growth of 5% and 3% volume growth. One of the reasons was the innovative designs and colours of hair styling ...

Feb 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Refrigeration Appliances in Chile

2014 witnessed competing launches in the premium market, with new formats that maximise comfort and space (French door, door water tank, door in door), as well as launches of ‘smart’ appliances (programmable, connect to the internet, have smartphone ...

Feb 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Small Cooking Appliances in Chile

Small cooking appliances recorded overall growth in 2014 driven by the expansion of its most significant products: mini ovens (growth of 6% in current value terms and of 3% in volume terms), coffee machines (growth of 2% in current value terms and of...

Feb 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Chile

Small kitchen appliances (non-cooking) grew by 4% in current value terms and 2% in volume terms in 2014. This growth was mainly caused by kettles, representing 98% share of retail volume sales of small kitchen appliances (non-cooking) in Chile in ...

Feb 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Coffee in Chile

The increasing development of a coffee consumption culture among consumers, who are increasingly interested in better tasting and higher quality coffee, has somewhat slowed volume growth but boosted value growth in Chile, thus reflecting the growing ...

Jan 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Other Hot Drinks in Chile

Other hot drinks sales increased 5% in 2014. The largest other hot drinks category is yerba mate, which represents around 40% of volume sales in the country. The category has showed increased signs of maturity over the review period. Other ...

Jan 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Hot Drinks in Chile

The popularity of hot drinks in Chile, particularly tea and coffee, drove healthy growth in 2014. Consumers became more interested in higher quality products, innovative flavours and varieties while two lifestyle factors also continued to influence ...

Jan 2015 | US$1,900 | Pages: 47 | Add to cart | View details

Country Report

Tea in Chile

Tea remains the Chilean hot drink of choice and continued to record healthy off-trade value and slightly sluggish off-trade volume growth in 2014. This discrepancy highlights how consumers increasingly prefer higher quality products and speciality ...

Jan 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Financial Cards and Payments in Chile

Debit cards led growth within financial cards in 2014 in cards in circulation, number of transactions and also transaction value terms. The proliferation of POS terminals (under the Redcompra brand) serves as a stimulus for consumers to replace part ...

Jan 2015 | US$1,900 | Pages: 58 | Add to cart | View details

Country Report

Homeshopping in Chile

Consumer interest in all retail channels which offer convenience continued to fuel sales in homeshopping during 2014 as the channel offers consumers the opportunity to purchase products with just one phone call. Homeshopping remains more popular ...

Dec 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Internet Retailing in Chile

Virtually full internet penetration in Chile is supporting the shift towards internet retailing in the country, a trend which is particularly noteworthy in urban areas of the country. Easy and affordable internet access, bolstered by the offer of ...

Dec 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Chile

The recent slowdown experienced in the Chilean economy had a mixed effect on the performance of leisure and personal goods specialist retailers in 2014, with the channel increasing in current value by 4% over the course of the year. Declining ...

Dec 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Mixed Retailers in Chile

During 20145, the performance of mixed retailers was negatively influenced by the slowdown in the Chilean economy, with this influence especially apparent during the second half of the year. Consumer confidence declined consistently over the course ...

Dec 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Vending in Chile

Vending in Chile continued to comprise a very small proportion of overall retailing value sales at the end of the review period. In this sense, the expansion of vending is based mainly on the proliferation of vending machines in busy and potentially ...

Dec 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Chile

The rise of the fast fashion concept continues to revolutionise apparel and footwear specialist retailers in Chile, with the arrival of Forever 21 and H&M to the popular Costanera Center shopping centre at the end of 2014 a major step forward for ...

Dec 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Direct Selling in Chile

Direct selling in Chile continued to show signs of slow growth in demand during 2014 as current value sales increased at a slower pace for the third consecutive year. The reason for this is that internet retailing is presenting an ever stronger ...

Dec 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Chile

New product launches in consumer electronics categories such as tablets and other portable computers, smartphones, and laptops continued to drive growth in electronics and appliance specialist retailers in Chile during 2014. With advanced features, ...

Dec 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Grocery Retailers in Chile

Grocery retailers recorded a strong performance in Chile during 2014 despite the deceleration registered in the Chilean economy, with the 6% current value growth recorded over the course of the year, only slightly slower than the 7% current value ...

Dec 2014 | US$900 | Pages: 52 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Chile

Towards the end of the review period, the leading companies in health and beauty specialist retailers in Chile such as Cruz Verde, SalcoBrand and Opticas GMO continued to extend their presence throughout the country, targeting the substantial ...

Dec 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Retailing in Chile

The Chilean economy experienced a deceleration over the second half of 2014, evoking fears of a slowdown similar in scale to that of the global financial crisis which struck Chile during 2009. However, the sudden change in the general expectations ...

Dec 2014 | US$1,900 | Pages: 134 | Add to cart | View details

City Review

Santiago City Review

In 2012, Santiago created half of Chile's GDP: the city is the leading business services hub in Chile and concentrates many entities in financial intermediation and insurance activities. While its industrial processing is largely low value-added, ...

Nov 2014 | US$650 | Pages: 22 | Add to cart | View details

Country Report

Consumer Lending in Chile

Continuing the recent trend, consumer lending saw double-digit growth in 2014. However, consumer debt is also rising relative to disposable income. Lower growth rates of disposable income due to the deceleration of the economy and an increase in ...

Nov 2014 | US$1,900 | Pages: 12 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Chile

The Chilean foodservice market has experienced an increasing diversification in types of cuisines and food available, from full-service restaurants to street stalls and kiosks, with 100% home delivery/takeaway no exception. The category has been ...

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Self-Service Cafeterias in Chile

One of the key attractive elements of the self-service cafeterias business model is related to the extent to which the customer can tailor a dish to their particular tastes, needs and spending capacity. This modular characteristic is driving growth ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Chile

Street food diversification and growing popularity is still developing in the country. A considerable amount of independent players have surfaced, with upscale offerings in terms of types of cuisines and menu items, but all targeting a remarkable ...

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cafés/Bars in Chile

Specialist coffee shops drive growth for cafés/bars in Chile, due to the remarkably aggressive growth strategy developed by Starbucks, particularly in terms of new outlet openings in Santiago. Even though the company has not yet expended to other ...

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Fast Food in Chile

Due to increasing awareness among consumers regarding the negative effects of fast food on health, and issues such as obesity, heart disease, diabetes and arterial hyper tension, fast food sales suffered a downturn in 2013. Even though its current ...

Nov 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Full-Service Restaurants in Chile

Chilean consumers are increasingly seeking new flavours, interesting cuisines and improved service experiences. This, in addition to the positive economic performance the country experienced until 2013, has spurred sales in full-service restaurants. ...

Nov 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Consumer Foodservice in Chile

Consumer foodservice in 2013 continued to see healthy growth due to the continued interest among consumers regarding eating out, trying new restaurants, cuisines and flavours, positively impacting the industry. This interest among consumers is ...

Nov 2014 | US$1,900 | Pages: 117 | Add to cart | View details

Global Briefing

Foodservice in Latin America: Long-term Opportunities in a Major Growth Region

Latin America continues to be among the most attractive long-term growth regions, due to the presence of both large and fast-growing Brazil as well as many smaller, rapidly developing markets that have high potential for future chained development. ...

Oct 2014 | US$1,200 | Pages: 47 | Add to cart | View details

Country Report

Imaging Devices in Chile

The decrease of 15% in retail volume expected for digital cameras in 2014 is underpinned by the increasing popularity of smartphones and tablets which feature good-quality camera lenses. Among cameras, fixed lens units remain the most popular, ...

Oct 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

In-Car Entertainment in Chile

According to the Instituto Nacional de Estadísticas of Chile, the automotive fleet in the country grew by 7% in 2013, reaching 4.1 million units. This growth was supported by sales of new vehicles, which in 2013 increased by 12% to reach 378,000 ...

Oct 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Mobile Phones in Chile

Retail volume sales of mobile phones are expected to fall by 10% in 2013. Household mobile phone penetration is highly mature in Chile, and with smartphone penetration reaching 110% in 2014, Chile has one of the highest mobile phone penetration rates...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details
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