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 Market Research for Chile

Euromonitor publishes reports on industries, consumers and demographics in Chile.

  • Industry specific reports offer insight into market size and market share in Chile; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Chile report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Chile in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Chile statistics factfile.

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Country Report

Nappies/Diapers/Pants in Chile

In June 2013, the president of Chile, Sebastian Piñera, spoke at a government ceremony in Santiago in which he elaborated on the importance of policy changes spearheaded by his administration regarding the country’s decreasing birth rate. In 2013, ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Tissue and Hygiene in Chile

Even though overall growth rates have been slowing down within the more-mature and generally more-important categories, there are bright spots within newer products in terms of growth thanks to consumer interest in improved quality and value-added ...

Apr 2014 | US$2,400 | Add to cart | View details

Country Report

Retail Tissue in Chile

Retail tissue in Chile in 2013 was defined by two competing factors. The first was a trend towards higher-quality and more-premium products and a manufacturer strategy based on innovations to encourage value growth in an increasingly-mature category....

Apr 2014 | US$900 | Add to cart | View details

Country Report

Sanitary Protection in Chile

Towels continues to anchor sanitary protection, providing the bulk of the demand for the category but current value growth of towels was only marginal in 2013. The towels in Chile tend to be of a superior quality in comparison to those in the rest of...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Wipes in Chile

Wipes are becoming an increasingly-convenient alternative to other cleaning products for many consumers in Chile. As facial cleansing wipes are considered to be very affordable, users of tissues and cotton wool/buds/pads are turning to them as an ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Chile

Away-from-home tissue and hygiene continued to record strong growth in Chile in 2013, as sales increased by 7% in current value terms and 9% in volume terms. As is the case with retail, consumers increasingly preferred higher-quality products. This ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Chile

Moderate/low growth in volume and current value terms in 2013 left cotton wool/buds/pads manufacturers with little room for innovation. Besides a few tweaks in the packaging in terms of colour, there was no innovation in terms of the products ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Chile

Incontinence recorded dynamic growth in 2013 due to increasing visibility and access to these products through modern retail channels, especially supermarkets. Additionally, demographic changes coupled with a decreasing amount of stigma have resulted...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Air Care in Chile

Air care current retail value sales increased by 7% in 2013, continuing the steady growth seen in recent years. As air care products are considered non-essential, this growth can be attributed to high consumer confidence as a result of the strong ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Bleach in Chile

Premiumisation and value-added products were the principle strategies spurring growth in 2013. Manufacturers turned to new usages, scents and formats and even new products in a bid to maintain healthy levels of growth. Consumers are also increasingly...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Dishwashing in Chile

As the economic situation of Chilean consumers improves and all basic needs are covered, consumers are turning to more specific and sophisticated products. Household chores such as dishwashing are seen as time consuming, boring and tedious. This ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Home Insecticides in Chile

In 2013, spray/aerosol insecticides accounted for a 87% share of category value sales. The category’s sales are being driven by dual-use insecticides used in both the home and garden. The underlying trend is that consumers are looking for products ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Chile

Laundry care volume sales increased moderately in 2013 due to rising consumer interest in liquid detergents. As a result, manufacturers have started to shift their attention towards introducing other new innovative products and formats to boost sales...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Home Care in Chile

Home care continued to record healthy growth in 2013 thanks to a variety of economic factors and an increasingly curious consumer. Overall, home care sales were relatively stable as many categories have reached a high level of maturity and ...

Apr 2014 | US$2,400 | Add to cart | View details

Country Report

Polishes in Chile

Due to the increasingly busy pace of life in Chile, consumers have less time to spend on household chores. Cultural changes are also responsible for changing demand. Shoe polishing, for example, is done less frequently as Chileans prefer to get their...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Surface Care in Chile

A healthy economy, increasing consumer purchasing power, low inflation and easy access to credit are all boosting demand for products which can help consumers reduce the time they spend on household chores, such as wipes.

Apr 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Chile

Due to the increasingly hectic pace of modern life, Chileans have less time than ever to spend on household chores. Nevertheless, consumers see toilet hygiene as being important and are thus looking for products which are effective, easy to use and ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Chile

Growth in total pet products current value sales in 2012 was down slightly on 2011, mainly due to increasing maturity and price competition. Nonetheless, current value growth remained well above the average for the entire pet care market as rising ...

Apr 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Cat Food in Chile

Chile’s pet cat population grew faster than its dog population throughout the review period. While this was partly because the former was emerging from a lower base, the increasing preference for cats was also attributable to demographic and social ...

Apr 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Dog Food in Chile

Growth in total dog food volume sales in 2012 equalled that recorded in 2011, while growth in total current value sales was up slightly on the previous year. Volume and current value growth rates were both stronger than the respective CAGRs for the ...

Apr 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Other Pet Food in Chile

Other pet food continued to perform well in 2012, with total volume and current value growth rates surpassing those recorded the previous year for the second year in a row. This improvement was underpinned by robust growth in the other pet ...

Apr 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Pet Care in Chile

Growth in total pet care current value sales in Chile in 2012 was up on 2011, as was growth in total pet food volume sales. This improvement was underpinned by continued growth in Chile’s GDP, rising disposable incomes and other favourable economic ...

Apr 2014 | US$1,900 | Pages: 62 | Add to cart | View details

Country Report

Vacuum Cleaners in Chile

In 2013 sales increased by 6% in current value terms and by 5% in volume terms. Short replacement cycles and higher household incomes stimulated the decision to replace old vacuum cleaners. Higher incomes allowed consumers to pay attention to ...

Mar 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Dishwashers in Chile

Dishwashers saw 4% growth in volume sales in 2013. This was influenced by more confidence in the economy, and, as a consequence of economic recovery, more access to credit for consumers. Also contributing to this growth was the constant decrease in ...

Mar 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Food Preparation Appliances in Chile

Sales of food preparation appliances increased in 2013, due to the strong and stable economy as well as an increasing interest in trying out the various food preparation appliances available on the market. The replacement ...

Mar 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Heating Appliances in Chile

Sales of heating appliances fell again in 2013, by 6% in volume terms and by 1% in current value terms. The sale of heating appliances is concentrated in Santiago, as homes outside of the capital typically rely on wood- or pellet-based furnaces. Use ...

Mar 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Home Laundry Appliances in Chile

In 2013 home laundry appliances did not maintain the growth trend shown over recent years (7% volume CAGR over the review period), decreasing by 1% in volume terms and remaining stagnant in current value terms, compared with 2012. Sales were down due...

Mar 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Irons in Chile

Irons decreased by 2% in current value terms and by 3% volume terms in 2013. This is one of the most widely consumed appliances in Chile because of its low cost and its usefulness across all income segments. However, the constant (and often dynamic) ...

Mar 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Large Cooking Appliances in Chile

Large cooking appliances saw growth in volume and current value terms in 2013, with 3% and 4% increases, respectively. This increase was an upbeat from the stagnant growth of 2012 but still far from the dynamic growth seen in 2010 and 2011 amid ...

Mar 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Microwaves in Chile

After a remarkable performance in 2010 due to economic recovery, microwaves have seen negative growth since then. In 2013 sales decreased by 8% in volume and current value terms. Consumers are curious about other appliances that might act as ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Consumer Appliances in Chile

Consumer appliances saw moderate growth in 2013 due to the stable economy and the historically low unemployment rates. Consumers are increasingly interested in outfitting their homes and kitchens and are increasingly interested in quality products ...

Mar 2014 | US$2,400 | Pages: 138 | Add to cart | View details

Country Report

Personal Care Appliances in Chile

Increasing employment, better economic prospects, improved wages and greater availability of credit, all of which translated into better prospects for consumers, led personal care appliances to see a strong performance in 2013, taking advantage of ...

Mar 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Refrigeration Appliances in Chile

Energy efficiency and sustainability are the leading trends in this category, as refrigeration appliances are required to have a label indicating their rating under the EU rule and even when consumers do not really know what is behind the ...

Mar 2014 | US$900 | Pages: 52 | Add to cart | View details

Country Report

Small Cooking Appliances in Chile

Small cooking appliances saw overall growth pick up in 2013 due to strong performances across the board. Various trends motivated growth in these appliances, be it the expanding coffee culture, health and wellness or convenience in preparing foods.

Mar 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Chile

Small kitchen appliances (non-cooking) decreased by 1% in current value terms and 2% in volume terms in 2013. Consumption of these appliances, of which 97% are kettles, slipped in 2013, as the dynamic growth seen in recent years must have a natural ...

Mar 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Vending in Chile

Vending in Chile continues to constitute a very small portion of overall retailing revenues. In this sense, the business of vending is based on the expansion of its machines in profitable locations. Impulsive purchases are often driven by an ...

Mar 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Chile

The concept of fast fashion enters its most vibrant stage with the arrival of H&M to the popular shopping centre Costanera Center. The concept of fast fashion developed in Chile over the review period with a strong focus on women’s apparel and ...

Mar 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Direct Selling in Chile

Direct selling is showing clear signs of a slowdown in 2013, as current value sales are growing at a slower pace for the fourth consecutive year. The reason behind this is online retailers, which are presenting a stronger challenge to direct sellers ...

Mar 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Chile

New product launches in consumer electronics, such as tablets, smartphones, and laptops, continuously drive sales growth of electronics and appliance specialist retailers in 2013. With advanced feature designs and technology improvements, consumers ...

Mar 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Grocery Retailers in Chile

Grocery retailers recorded a similar performance in 2013 compared to the previous year, achieving a comparable increase in its current value sales. Supermarkets and hypermarkets are by far the most important channels in supporting the performance of ...

Mar 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Chile

Leading companies, such as Cruz Verde, SalcoBrand and Opticas GMO, continued to extend their presence throughout the country in 2013, targeting the population that resides in cities outside the Santiago area. With growing health concerns, interest in...

Mar 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Homeshopping in Chile

Consumer interest in convenience continuously fuelled homeshopping sales in 2013 as the channel offers consumers the opportunity to purchase products with just one phone call. This is more popular among older persons (particularly people over 40 ...

Mar 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Internet Retailing in Chile

Strong internet penetration in Chile supports the trend towards internet retailing, particularly in urban areas of the country. Easy and affordable internet access, including free Wi-Fi in public locations, is increasing the number of internet users ...

Mar 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Chile

The positive economic scenario positively impacted the performance of leisure and personal goods specialist retailers, which grew by 7% in current value terms in 2013. Rising purchasing power, positive consumer confidence and payment facilities ...

Mar 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Mixed Retailers in Chile

Considering the rapid growth of cities and municipalities that emerge in provincial areas, large chained retailers continue to organically expand their networks through the establishment of outlets outside of the metropolitan area. Mall operators in ...

Mar 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Retailing in Chile

The Chilean economy experienced a slowdown in 2013 compared to the pace of growth registered in the 2010-2012 period. However, this change in the economic performance in the country’s economy was not reflected in a boost to consumer consumption ...

Mar 2014 | US$1,900 | Pages: 122 | Add to cart | View details

Country Report

Packaged Food in Chile

In 2013, value sales of packaged food are set to continue to grow strongly, due to increasing demand and rising product prices. Growth was supported by a flurry of new product launches, aggressive promotional activities by manufacturers, and the ...

Feb 2014 | US$6,500 | Pages: 276 | Add to cart | View details

Country Report

Chilled Processed Food in Chile

Chile is maintaining stable economic growth in 2013. This, coupled with an increase in demand for easy-to-cook meals, due to the increasingly busy lifestyles of consumers, is supporting demand for chilled processed food. Numerous new products have ...

Feb 2014 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Dried Processed Food in Chile

Demand for the most popular dried processed food products - rice, dehydrated soup and dried pasta - is mature. The market as a whole has been impacted by changing consumer behaviour in 2013; as consumers become more health-conscious, demand for ...

Feb 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Frozen Processed Food in Chile

Over the review period retail industry expansion has accelerated, with supermarket and hypermarket chains engaging in a race to expand their coverage to capture the best locations in cities and towns in the country. As outlets have expanded, the ...

Feb 2014 | US$900 | Pages: 58 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook