Euromonitor International publishes the world's most comprehensive market research on the cider / perry industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Strategy Briefing

Alcoholic Drinks: Key Trends for 2017

Apr 2017

Disruption is taking hold of the alcoholic drinks industry in more ways than one. From political volatility and fresh economic headwinds to radical packaging, distribution and positioning formats , the risks are as many as the opportunities within an...

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Strategy Briefing

Alcoholic Drinks: Quarterly Statement Q1

Mar 2017

Beyond reiterating Euromonitor’s key baseline projections, this latest update in our forecasting model highlights the markets and categories positioned favourably or defensively in the evolving alcoholic drinks arena. From where are the momentum and ...

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Company Profile

Constellation Brands Inc in Alcoholic Drinks

Jan 2017

Constellation Brands is the world’s second largest vintner and the leading player in the US premium lager segment. This profile analyses the company’s premiumisation strategy across its wine, beer and spirits operations, examines its response to the ...

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Strategy Briefing

Alcoholic Drinks Quarterly statement Q4 2016

Nov 2016

As macro-economic volatility and political aftershocks stir an already shaken alcoholic drinks industry on the defensive, Euromonitor International’s latest quarterly update provides a data filtered chaser to the inebriating stiff drink of unlikely ...

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Strategy Briefing

Alcoholic Drinks Overview: Thirst for Growth: Part 2 – the Category Angle

Oct 2016

As micro offerings enter the mainstream against a sobering backdrop of sustained economic weakness and macro maturity, wine is finding its legs, English gin is rising as a flagbearer of momentum within spirits, cider is facing the gravitational pull ...

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Strategy Briefing

Luxury Alcoholic Drinks: The Spirit of Premiumisation

Oct 2016

In more recent years, distillers have increased their focus on value sales as volumes, particularly in core mature markets, slowed down. This has meant a greater emphasis on premium and above priced spirits. This global briefing looks the key ...

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Company Profile

PernodRicardGroupe in Wine

Oct 2016

Pernod Ricard is working to adapt its wine operations to evolving millennial demand, influenced by the rise of digital media and the expansion of the craft movement. This profile analyses the company’s efforts to attract younger consumers to wine, to...

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Company Profile

E&J Gallo Winery Inc in Wine

Oct 2016

The 2016 acquisition of Orin Swift Cellars highlighted key elements of E&J Gallo’s development strategy. This profile analyses the company’s efforts to move its offer upmarket and enhance its focus on evolving Millennial demand in both wine and its ...

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Strategy Briefing

Alcoholic Drinks Overview: Thirst for Growth : Part 1 - The Regional Angle

Sep 2016

Fresh geopolitical, macroeconomic and legislative headwinds are hitting emerging markets once hailed as the engine driving the global alcoholic drinks industry’s relative resilience. At the same time, Western markets are battling lingering maturity ...

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Country Report

Cider/Perry in India

Sep 2016

Cider/perry continues to be insignificant in India. While some high-end on-trade outlets offer cider to cater to expatriates or foreign tourists, this remains a niche product. The leading alcoholic drinks companies in India are not involved in the ...

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Country Report

Cider/Perry in New Zealand

Aug 2016

The biggest story impacting cider/perry has been the rapid volume growth the category has experienced – during not only 2015, but also during the review period, with 22% total volume growth in 2015, compared to the 23% volume growth in 2014, and ...

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Country Report

Cider/Perry in Japan

Aug 2016

Cider/perry recorded total volume growth of 7% in 2015. This performance was largely driven by the Nikka Cidre brand from Nikka Whisky Distilling. The company continued to launch seasonal products to encourage consumer trial....

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Country Report

Cider/Perry in Morocco

Aug 2016

Sales of cider/perry in Morocco remained negligible at the end of the review period due to weak distribution....

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Country Report

Cider/Perry in Georgia

Aug 2016

Sales of cider/perry remained negligible in Georgia in 2015, and are expected to remain negligible throughout the forecast period....

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Country Report

Cider/Perry in Denmark

Jul 2016

Cider/perry continued to decline in 2015, but at a lower rate than the contracting CAGR of 17% over the review period. Although this performance could have been much better, manufacturers of cider/perry were satisfied following the much more ...

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Country Report

Cider/Perry in Cameroon

Jul 2016

The cider/perry category in Cameroon remains negligible. There is no real tradition of producing or consuming cider/perry in the country, and it is unlikely that this category will emerge to play a more visible role in the wider alcoholic drinks ...

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Country Report

Cider/Perry in the United Arab Emirates

Jul 2016

Cider/perry remained a niche alcoholic drinks category in the United Arab Emirates in 2015, with the bulk of volume sales through on-trade outlets. The category is geared towards British expatriates and tourists as cider is much less well-known among...

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Country Report

Cider/Perry in Norway

Jul 2016

The most prominent new trend in cider/perry is a fast-paced shift towards premium dry cider, with brands such as Bulmers from Brewery International becoming very significant in both the off-trade and on-trade. The trends which were prominent in 2014 ...

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Country Report

Cider/Perry in the US

Jun 2016

In the latter part of 2015, cider sales showed indications that their run may have come to an end. Once an explosive category, it began to appear that hard sodas were destined to replace cider/perry as the sweet, single percent alcohol by volume ...

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Country Report

Cider/Perry in Uruguay

Jun 2016

Cider consumption is no longer pegged to local production, as there are always surplus stock and quite high volumes of unfermented apple juice available. Variations in total volume sales rather reflect changes in the mood of consumers, with those in ...

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