Euromonitor International publishes the world's most comprehensive market research on the cider / perry industry.

Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Country Report

Cider/Perry in Japan

Sep 2017

Cider/perry recorded total volume growth of 7% in 2016, thanks largely to the category’s major brand Nikka Cidre by Nikka Whisky Distilling Co Ltd, which recorded strong growth during the year. The brand focuses its retail distribution on ...

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Strategy Briefing

Competitive Strategies in Alcoholic Drinks

Sep 2017

Companies involved in alcoholic drinks need different strategies in the different categories they are involved in, especially the big three: beer, wine and spirits. At the same time, there are universal themes across the market, notably ...

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Strategy Briefing

Cider/Perry Global Overview: Slowing Down But Branching Out

Sep 2017

Cider/perry volume growth now hovers just above stagnation; a considerable decline from the dynamic performance of just a few years ago. Changing fortunes in the US market highlight the variable nature of the category and the importance of ...

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Strategy Briefing

Cannabis and the Alcohol Industry; Weed or Fertiliser?

Sep 2017

Competition on labour, water supplies and land values are issues already impacting the supply side of both industries but it is in the realm of consumption patterns where cannabis disruption can prove seismic. Appellations and terroir, Cannasseurs ...

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Country Report

Cider/Perry in Nigeria

Sep 2017

Cider/perry declined strongly in 2016 as it was negatively impacted by the economic recession which affected consumers’ disposable income and led their consumption pattern to cheaper alternatives. Cider/perry is a niche category that has not yet ...

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Strategy Briefing

Alcoholic Drinks: Quarterly Statement Q3

Aug 2017

Beyond reiterating Euromonitor International’s key baseline projections, this latest update in our forecasting model highlights the markets and categories positioned favourably or defensively in the evolving alcoholic drinks arena. From where are the...

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Strategy Briefing

Finding Value in Alcoholic Drinks in Key Markets

Aug 2017

The new alcoholic drinks value shares model now available on Passport offers a new perspective on how companies are performing as well as positioned. This briefing looks at six key markets – the US, China, India, Russia, Brazil and Germany – and ...

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Country Report

Cider/Perry in India

Aug 2017

Cider/perry remained insignificant in India in 2016. While some high-end on-trade outlets offer cider/perry to cater for expatriates or foreign tourists, it remains a niche product. The leading alcoholic drinks companies in India are not involved in ...

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Country Report

Cider/Perry in the United Arab Emirates

Aug 2017

Cider/perry remained a niche in the United Arab Emirates in 2016, with the bulk of volume sales accounted for by on-trade outlets. Most commercial players ran strong marketing campaigns globally and launched new product variants. The category is ...

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Country Report

Cider/Perry in Pakistan

Aug 2017

Cider/perry remains non-existent in Pakistan with the production and importing of cider/perry being banned in the country....

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Country Report

Cider/Perry in Kenya

Aug 2017

The popularity of cider/perry grew in 2016 as both existing and new product launches were supported by massive promotion throughout the year. In particular, Tusker Cider Premium, which was launched in 2016 by East Africa Breweries, was supported by ...

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City Market Report

Alcoholic Drinks in Bangalore

Jul 2017

Higher disposable incomes and exposure to international culture have led to a boom in the alcoholic beverages industry in Bangalore. While whiskies remains the biggest alcoholic drinks category, beer and wine are also becoming increasingly popular. ...

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Country Report

Cider/Perry in the United Kingdom

Jul 2017

2016 marked the second consecutive year that cider/perry recorded a 2% decline in total volumes in the UK. This fall in volumes was largely due to the cold and rainy weather experienced in the country during the summers of those years, as cider/perry...

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Country Report

Cider/Perry in Tunisia

Jul 2017

Sales of cider/perry are negligible in Tunisia. No visible sales of these products are expected in the forecast period....

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Country Report

Cider/Perry in Russia

Jul 2017

Total volume sales of cider/perry continued to record robust growth in 2016. The main growth drivers were the boom of domestic cider production and the increasing availability of cider/perry in modern retailers. Cider/perry has attracted new ...

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Strategy Briefing

Alcoholic Drinks Global Industry Overview

Jul 2017

In 2016 the global alcoholic drinks market remained in negative territory for a second year running and following hot on the hills of its first slump in more than a decade back in 2015. Nevertheless, a largely flatlining top line volume growth and a ...

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Country Report

Cider/Perry in Bulgaria

Jul 2017

As the popularity of cider has increased dramatically in Bulgaria in the last few years, one of the strongest players in the country’s alcoholic drinks market and the second leading player in beer, Zagorka AD, decided to expand its portfolio with the...

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Country Report

Cider/Perry in Venezuela

Jun 2017

Cider/perry declined in total volume terms in 2016, with most of the sales being concentrated in the last quarter of the year as the highest demand occurred in the Christmas season. The consumption of cider fell due to a decrease in purchasing power,...

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Country Report

Cider/Perry in Indonesia

Jun 2017

Cider/perry in Indonesia became more interesting in 2016, as a new brand, Magners, was launched in the country through a distribution partnership between C&C Group and Pantja Artha Niaga PT. The new launch thus ended the domination of Albens in ...

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Country Report

Cider/Perry in Bolivia

Jun 2017

Cider/perry has benefited from the shifting preferences of young adults and female consumers. These consumers are willing to try fruity flavours and refreshing beverages. These consumers are looking for fresher and lighter products that are an option...

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