Cider and perry market research

Euromonitor has the world’s most comprehensive research on the cider and perry category within the alcoholic drinks industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the cider and perry market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our cider and perry market research answer questions such as:

What is the market size of cider and perry?
What are the major brands in cider and perry?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed - at home or away from home?

Filter Results

Total: (78)

Country Report

Cider/Perry in Cameroon

Distribution and consumption of cider/perry in Cameroon remained negligible in 2011. There is no real tradition of producing or consuming cider/perry in the country, and it is unlikely that this category will emerge to play a more visible role in the...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Cider/Perry in Kazakhstan

Cider/perry remains negligible in Kazakhstan in 2011

Feb 2012 | $900| Add to cart | View details ›

Country Report

Cider/Perry in Kenya

The growth of cider picked up in 2011 compared with the previous two years. The increasing purchasing power of women as a result of a greater number joining the workforce contributed to this increase, given that cider is perceived as lighter and ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Cider/Perry in Hungary

Carlsberg Hungary Kft launched the first major apple cider brand in Hungary, Somersby, in the summer of 2011. Sales of the new brand outperformed the company’s expectations.

Feb 2012 | $900| Add to cart | View details ›

Country Report

Cider/Perry in Slovakia

In 2011, cider/perry remained basically non-existent in Slovakia. There is no tradition for either production or consumption of cider/perry in Slovakia. Apart from one or two on-trade outlets (Irish pubs) offering cider/perry in the capital city ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Cider/Perry in Romania

Cider/perry is not a traditional alcoholic drink in Romania, with consumer product awareness being negligible and availability extremely limited.

Feb 2012 | $900| Add to cart | View details ›

Country Report

Cider/Perry in Sweden

The on-trade channel developed far better than the off-trade channel in 2011. The main reason is that cider/perry with a 4.5% ABV or more is very popular in the on-trade channel. Low-alcohol cider is decreasing in popularity and this has had a ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Cider/Perry in Azerbaijan

Sales of cider/perry remain negligible in 2011. Only two brands Strongbow and Magners Irish Cider could be found in a few selected supermarkets. Cider/perry is subject to low consumer awareness and lack of interest in Azerbaijan.

Feb 2012 | $900| Add to cart | View details ›

Country Report

Cider/Perry in the US

Volume sales of cider in the US grew by 20% in 2011, outpacing the 12% CAGR posted over the review period. This growth was largely attributed to the popularity of craft beer in the US and consumers’ desire to try new flavours and tastes. Familiarity ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Cider/Perry in Malaysia

With the reintroduction of Gaymers cider in 2008, cider has finally started to gain enough demand from Malaysian consumers that globally leading brands like Strongbow and Savanah Dry were launched in Malaysia in 2010. Perry offerings still remain ...

Feb 2012 | $900| Add to cart | View details ›