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Cider and perry market research

Euromonitor has the world’s most comprehensive research on the cider and perry category within the alcoholic drinks industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the cider and perry market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our cider and perry market research answer questions such as:

  • What is the market size of cider and perry?
  • What are the major brands in cider and perry?
  • Is premiumisation expected to continue to be an important driver in cider?
  • Who are the key consumers of cider: men, women, younger or older consumers?
  • Where is cider mainly consumed - at home or away from home?

results

 

Country Report

Cider/Perry in Serbia

Although sales remain negligible, since being launched in March 2011 Somersby has become recognisable as a summer party drink and is especially popular among female consumers.

Feb 2012 | $900| Add to cart | View details

Country Report

Cider/Perry in Japan

In 2011 consumption of cider/perry contracted by 4% in volume terms. The main reason for the contraction was the population decrease of cider consumers. The category did not lose consumers to other growing categories such as whiskies or RTDs, because...

Jan 2012 | $900| Add to cart | View details

Country Report

Cider/Perry in Canada

In 2011, cider volume sales reached nearly 23 million litres in Canada, a 4% increase from 2010. In current value terms, sales saw an increase of 8% and reached C$168 million. Cider continued to see strong demand, and in fact, it was one of the ...

Jan 2012 | $900| Add to cart | View details

Country Report

Cider/Perry in Costa Rica

Cider/perry is only present in certain off-trade outlets in Costa Rica and it is not considered a popular product among local drinkers. The variety of products and brands is low and therefore the category is still very small in alcoholic drinks. ...

Jan 2012 | $900| Add to cart | View details

Country Report

Cider/Perry in Brazil

The cider category continued to show a good performance in 2011, growing 8% and 16% in total volume and total current value sales respectively. The main reason behind such growth was increasing purchasing power among low-income consumers, ...

Jan 2012 | $900| Add to cart | View details

Country Report

Cider/Perry in New Zealand

Strong growth of cider/perry ensued in 2011 following on from the surge in cider popularity that began in 2009. This phenomenon can only be likened to that of the unprecedented expansion of spirits-based RTDs at the beginning of the review period. ...

Jan 2012 | $900| Add to cart | View details

Country Report

Cider/Perry in Georgia

Cider/perry is not present in the Georgian market, but could be introduced in the near future, as consumers are interested in new product categories and are becoming more sophisticated in their choice of alcoholic drinks flavours. However, if cider ...

Jan 2012 | $900| Add to cart | View details

Country Report

Cider/Perry in Colombia

Consumption of cider in the country is very limited and is seeing increasing competition from wine, mostly imported, where the offer of affordable brands is widening. Wine is attracting more and more middle-income consumers, who are increasing their ...

Jan 2012 | $900| Add to cart | View details

Country Report

Cider/Perry in Australia

Cider/perry witnessed stellar growth and many new product developments over 2011. The cider revolution that hit the UK seven years ago is now in full swing in Australia. The category is now valued at A$552 million with a volume of 57 million litres.

Jan 2012 | $900| Add to cart | View details

Country Report

Cider/Perry in Belarus

The key trend in both 2010 and in 2011 was a vast increase in volume sales of cider. Cider/perry was not available in Belarus until the end of May 2009, when the first cider brand, Apple Jack, was launched by the leading local company in still grape ...

Jan 2012 | $900| Add to cart | View details

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Reference Book

Reference Book

Reference Book

Who Drinks What

Jan 2011