Dec 2016
The Coca-Cola Co (TCCC) saw its share of the global health and wellness (HW) market decline over 2011-2015. It is synonymous with its carbonates brand Diet Coke and hence has previously relied heavily on better for you (BFY) beverages. However, as ...
Nov 2015
The Coca-Cola Co (TCCC) faces a challenging situation, in which economic recovery is fragile in developed markets, while the major emerging markets of China, Russia and Brazil are seeing a slowdown in growth. Despite economic difficulties, consumers ...
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