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Coffee market research

Euromonitor has the world’s most comprehensive research on the coffee category within the hot drinks industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the coffee market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our coffee market research answer questions such as:

  • What is the market size of coffee?
  • What are the major brands in coffee?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • What are the future prospects for instant 2-in-1 coffee, 3-in-1 coffee and 4-in-1 coffee?
  • How are coffee pods performing?

results

 

Country Report

Coffee in Denmark

Instant coffee is becoming more popular in Denmark. It still accounted for 8% of overall retail volume sales in 2014, but it is obvious that it is becoming trendier. Instant coffee showed a 7% increase in retail volume terms and reached 1,687 tonnes....

Apr 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Uruguay

After two consecutive years when consumers traded up to fresh ground coffee, the convenience of instant coffee and a wider product offer resulted in a rebound on instant coffee retail volume sales in 2014. The good economic conditions prevailing in ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Hungary

2014 brought positive changes to coffee, with retail volume sales starting to increase again after several years of decline. Rising household incomes strengthened demand and coffee consumption rose amongst middle-aged and older consumers. Although ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Azerbaijan

The intense discounting witnessed in coffee in 2013 was closely linked to the increasingly important role played by supermarkets and hypermarkets in distribution within the category. Leading coffee companies ran aggressive price promotions in these ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Dominican Republic

Coffee recorded a 1% increase in off-trade volume sales 2014, slightly slower than the review period CAGR. The economy is recovering from the slowdown produced by the implementation of new taxes on coffee, chocolate and some other products. This was ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Greece

Espresso was a key driver of growth for coffee in both the off-trade and on-trade channels in 2014. In both channels espresso outperformed instant coffee and filter coffee. Its performance was also dynamic in the on-trade channel where ever more ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Coffee in India

Growing penetration of international and domestic chained coffee outlets such as Café Coffee Day and Starbucks coupled with the increasing inclination of consumers for coffee contributed to further popularity of coffee across India.

Mar 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Mexico

Private label showed strong performance in Mexico in 2013 and 2014 thanks to weak economic growth and decreased consumer spending power that had many Mexicans looking for ways to save money without sacrificing their quality of life. Mexico’s low ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Hong Kong, China

Consumer interest in coffee continued to rise in Hong Kong, China in 2014. Despite, traditionally, being a tea drinking country, it has seen an increasing number of cafés, coffee specialists and premium coffee brands that target the growing group of ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Colombia

Coffee performed well in 2014, with total volume growth of 3%, based on a number of long- and short-term factors such as continued increases in disposable income, new product developments (such as Nescafé Dolce Gusto pods by Nestlé de Colombia) and ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Coffee in the Netherlands

Coffee is a category of parallels. Coffee grew in value in 2014, as premiumisation and the popularity of coffee hard pods drove unit prices up. While historically a shift was visible from fresh ground coffee to soft pods, mostly driven by Senseo ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Sweden

There is an increasing demand for coffee from a certain region, even farm, in combination with increased demand for certified, such as Fairtrade and climate compensated coffee. The trend is clearly reflected by the increasing sales of e.g. Zoégas ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Iran

Iran remained a tea drinking country in 2014 and the majority of the population continued to consume tea as their everyday hot beverage. However, coffee, especially in its instant sachet format, continued to present itself as an attractive ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Canada

Coffee in Canada grew by 19% in off-trade current value terms in 2014 to reach C$2.3 billion. Meanwhile, off-trade volume sales rose by a more modest 4%. The much slower volume performance was due to already high per capita coffee consumption in ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Coffee in China

In late 2013, Nestlé introduced the Dolce Gusto coffee machine, which was warmly welcomed by the market. Apart from the attractive prices of the machine and the coffee pods it uses, Dolce Gusto provides consumers with multi-flavoured, high-quality ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Cameroon

Street coffee vendors are now a common feature of the morning rush in Yaoundé and Douala. A cup of black or white coffee retails at around CFAF150. Many passers-by frequently stop to purchase a coffee on the go. This has had a huge positive impact on...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in France

Total volume sales of coffee decreased by 1% in 2014. This was a worse performance compared with the CAGR in the review period. On-trade, volume sales saw a slower decline than in the review period, but the same did not happen for off-trade sales. ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in South Korea

Coffee in South Korea recorded 5% growth in off-trade value in 2014. The growth slowed down over the review period, mainly affected by a slowdown of instant coffee which accounted for 98% of total volume sales of coffee in 2014.

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Morocco

Although menthe tea is still the most popular hot drink in Morocco, coffee has gained popularity during the latter years of the review period. The large expansion of small independent cafés, along with the increasing popularity of going out among ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Kenya

There is a growing increase in the local consumption of coffee, especially among young working professionals. Coffee in Kenya has positioned itself as a premium product, with a growth in coffee shops in many urban centres and upper-income ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Algeria

Coffee grew by 6% in terms of value during 2014. Both on-trade and off-trade sales grew by 2% in terms of volume in the same year.

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Peru

During 2014 the on-trade channel continued to drive growth in the category. On-trade consumption continued to grow in 2014, promoted by the continued expansion of on-trade outlets in the country and the growth of the economy, which allowed consumers ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Argentina

Consumers are becoming more interested in gourmet products as they are exposed to a growing number of coffee drinks through on-trade specialist chains that are expanding rapidly. As a means of controlling their spending, consumers are turning to ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in the US

Pods remained the major growth driver in the US coffee market in 2014, as the convenient coffee category continues to captivate consumers. Fresh ground coffee pods have seen colossal growth from the popularity of the Keurig brewing machine. The vast ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Bolivia

During 2013 coffee production continued to decline due to crop substitution and climatic effects. Farmers continued to substitute coffee crops with coca crops. Moreover, climatic events during the year caused the loss of crops. In 2014, production, ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Israel

The ongoing decline being recorded in the average price of the coffee served in specialty coffee shops in Israel continued to have a negative influence on demand for coffee through retail channels towards the end of the review period. With specialist...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in South Africa

With the growing coffee culture in South Africa, consumers seek that high “coffee shop quality” coffee in the comfort of their own home. The trend towards coffee pods such as Nestlé’s Nespresso and newly launched Nescafé Dolce Gusto is still niche ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Brazil

As a strategy to become more competitive and gain a broader portfolio and a regional reach, many companies have participated in mergers and acquisitions with small and regional players, consolidating the coffee category in Brazil. In the beginning of...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Bulgaria

Coffee continued to face challenges in 2014. Total volume growth was comparable to the CAGR experienced during the review period which was a sign of coffee’s maturity. The Bulgarian population is decreasing – in 2014 it was down by 227,000 since the ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Estonia

In 2014, retail sales rose by 5% in current terms to reach €59 million and 4% in volume terms to reach 5,200 tonnes. On-trade volume sales also increased by 4%, to reach 300 tonnes. Value sales growth can mostly be attributed growing awareness of ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Spain

During 2014, off-trade sales of coffee showed a moderate increase, rising by 1% from the previous year in volume terms. The key driver of this increase was the dynamism of fresh ground coffee pods, which recently showed important developments, such ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Latvia

There were few changes in trends in coffee in 2014 and price remains one of the core factors defining the consumer decision-making process. However, coffee culture continued to improve demand for higher-quality and premium products rather than saving...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Lithuania

In 2014 there were severe droughts in Brazil, which led to poor coffee bean harvests and uncertainty over global coffee bean stocks. This, in turn, caused soaring raw coffee prices. Global coffee commodity prices did not reach the heights of 2011, ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Belgium

The trend towards more natural and premium products in coffee has led Belgian consumers to favour superior tasting products which offer a true gourmet coffee experience. This trend favours sales of both fresh coffee beans and fresh ground coffee ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Turkey

In 2014, coffee recorded slightly slower value growth compared to the review period CAGR of 11% in current terms. Growth was stimulated by a number of factors which include increased coffee consumption as a regular habit among young Turkish ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Serbia

After 2013, in 2014 was the second year in a row in which coffee saw retail volume decline. This negative performance was not a result of the economic crisis as was the case earlier in the review period, but a consequence of market saturation. ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Portugal

Coffee witnessed surging sales of fresh ground coffee pods in 2014; these command the highest unit price in coffee. The increasing retail volume sales of fresh ground coffee pods were, however, partly offset by the declining sales of standard fresh ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Slovenia

Coffee is considered a traditional hot beverage in Slovenia and is drunk every day at home, in the workplace and in cafés/bars as a social activity. Its consumption is not affected by the current economic crisis in the country, like many other ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Italy

Over the review period off-trade volume sales of coffee remained relatively stable, with a slight decline in 2014 to 154,300 tonnes. Meanwhile, current off-trade value sales rose by 2% to €1,729 million. The performance of coffee is a consequence of ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Poland

Coffee is growing rapidly in Poland, with fresh coffee beans and coffee pods performing particularly well. Fresh coffee beans posted current value growth of 15% in 2014 while fresh ground coffee pods recorded growth of 21%. On the other hand, fresh ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Finland

2014 was a weak year for coffee in a country where per consumption of coffee is the highest in the world and the category is strongly promoted. Total coffee volume sales saw a decline of -1% in Finland. The country’s continuing sluggish economy ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Bosnia-Herzegovina

Coffee in Bosnia-Herzegovina is a mature category. A mature as it gets. Changes in the category are slow and tend to be evolutionary rather than revolutionary. In this sense, younger generations are fonder of instant coffee, espresso and on-trade ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Ecuador

The government is eager to reduce imports and slowly change Ecuador’s main current production grid (which relies on unprocessed products like petroleum, shrimp and bananas) towards more industrialised and value-added products. This is one of the ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Guatemala

Foodservice coffee sales continued to show large growth rates in Guatemala. Foodservice in general has experienced expansion over the review period in the country. Although several types of restaurants have become more stable now and are not ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Venezuela

Given the fall in domestic production of green coffee because of price regulations in the coffee industry, the government resorted to the importation of green coffee from countries such as Brazil, Nicaragua and Honduras as a strategy to overcome the ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Chile

The increasing development of a coffee consumption culture among consumers, who are increasingly interested in better tasting and higher quality coffee, has somewhat slowed volume growth but boosted value growth in Chile, thus reflecting the growing ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Egypt

Whilst sales of hot drinks in Egypt remain dominated by tea, coffee is increasingly emerging as a popular and trendy alternative. Coffee machines are now widely used in many workplaces and universities, mostly driven by strong marketing support from ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Ireland

Coffee continues to see a surge in popularity amongst Irish consumers, with value sales experiencing growth of 12% in 2014, to bring sales to €81 million. Sales of fresh coffee are driving growth, as overall sales of instant coffee are in decline. ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Croatia

For Croatian consumers, the social aspect is very important when drinking coffee. Some independent sources estimate that Croatians spend almost five hours every week in cafés. In 2014, on-trade volume consumption of coffee matched off-trade. This ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Coffee in Tunisia

Retail coffee sales benefited from a number of factors towards the end of the review period. There continued to be a large number of Libyan immigrants into Tunisia at the end of the review period, as a result of the Libyan civil war and clashes of ...

Jan 2015 | US$900 | Add to cart | View details
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