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Coffee market research

Euromonitor has the world’s most comprehensive research on the coffee category within the hot drinks industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the coffee market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our coffee market research answer questions such as:

  • What is the market size of coffee?
  • What are the major brands in coffee?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • What are the future prospects for instant 2-in-1 coffee, 3-in-1 coffee and 4-in-1 coffee?
  • How are coffee pods performing?

results

 

Country Report

Coffee in New Zealand

Coffee continued to be a popular beverage choice among New Zealanders in 2014. Additionally, the burgeoning café culture in the country’s cosmopolitan areas has gained international recognition, with Wellington being rated as one of the world’s best ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Uzbekistan

Coffee is a popular drink among a limited consumer group: urban dwellers, office workers and high-income families. Coffee is overshadowed by tea, the most traditional hot drink, and its sales are hindered by high prices. Such high prices additionally...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Kazakhstan

Kazakhstan is a nation of tea drinkers and drinking coffee is not a normal habit. Despite this, the interest in coffee increased over the review period with Kazakhstanis traveling more and getting to know other cultures and their cuisines better. The...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Malaysia

A high standard of living and the expectation of a high-quality coffee taste drove companies to innovate with different product varieties to satisfy consumers’ high expectations. Consumers were searching for high-quality coffee and different variants...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Singapore

The growth of coffee sales stabilised at 3% in 2014, in off-trade volume terms, as Singapore’s coffee market became saturated. Much of the growth was driven by promotions and discounts at the off-trade channel. Coffee manufacturers also tried to ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Vietnam

In 2014, retail value sales of coffee increased by 14%. Instant coffee remains the largest and fastest growth category. Life is getting more hectic, and instant coffee is becoming a popular choice thanks to its convenience. Moreover, manufacturers ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Thailand

There was an increasing coffee-drinking culture among Thai consumers over the review period. This trend became more significant in 2014 through both the on-trade and off-trade channels. Marketing activities by players remained the key factor driving ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Switzerland

2014 was the year of the fresh ground coffee pods with new players entering the category, lots of new product launches and even more price battles. Meanwhile retailers and discounters offered a variety of Nespresso-style capsules. The German ...

Jun 2015 | US$990 | Add to cart | View details

Company Profile

Unilever Group in Hot Drinks

Unilever’s hot drinks business is focused on tea, in which it continues to lead the global market comfortably. Present only in coffee in India, Unilever could consider exploring other opportunities in ASEAN. Expansion via T2 and Tea Fusion gave ...

Jun 2015 | US$570 | Add to cart | View details

Country Report

Coffee in Belarus

The Belarus rubel became stronger in 2013-2014, with much less devaluation against major currencies. In 2013 the level of devaluation of the Belarus rubel against the US dollar and euro was lower than the level of inflation in Belarus. The situation ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Indonesia

The existing consumer base of coffee, which is mostly older consumers, is rather mature and the penetration of the product is already deep in the country. However, growing urbanisation in the country with an increasing demand towards products that ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Slovakia

Coffee current value sales stagnated in 2014 in Slovakia in spite of total volume sales growing by 1%. Although 2014 sales were an improvement over the previous year, continued depression of value sales was caused by intensive price promotions and ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Georgia

There is a strong tradition of fresh coffee consumption in Georgia. During the Soviet era, fresh coffee was the only type available in the country. After the collapse of the Soviet Union, the popularity of fresh coffee diminished somewhat as ...

May 2015 | US$990 | Add to cart | View details

Country Report

Coffee in the Philippines

Although chained coffee shops such as Starbucks remain popular among consumers, small speciality coffee shops are ushering in a third wave of coffee. Coffee lovers and upper-income individuals are being attracted by artisanal coffee brewed using ...

May 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Japan

In Japan, tea has long been consumed more than coffee. People have tended to socialise with family and friends over tea rather than coffee. However, thanks to wider expansion of coffee specialists in Japan, more consumers have come to feel more ...

May 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Australia

In 2014, Australian consumers continued to seek for ways to recreate the coffee experience at home, which positively impacted sales of coffee, including roasted coffee, instant coffee and coffee pods. In most cases, consumers opted for more premium ...

May 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Austria

Sales of coffee in Austria continued to be shaped by the fast growing demand for coffee pods in light of the changing image of coffee. Traditionally consumed as a breakfast beverage or afternoon energiser in the form of standard filter coffee, ...

May 2015 | US$990 | Add to cart | View details

Country Report

Coffee in the United Kingdom

Compared to most other countries in Europe, the UK remains one of the few to favour instant coffee over better quality fresh ground coffee or fresh coffee beans. In 2014, instant coffee continued to be the most popular category, with retail value ...

May 2015 | US$990 | Add to cart | View details

Global Briefing

Growth Opportunities for Packaged Hot Drinks in Africa

Africa represents the fastest growing global market for retail hot drinks. This report explores the drivers of rapidly growing consumer demand for coffee, tea and other hot drinks, with a focus on key categories of growth over 2014-2019. It analyses ...

May 2015 | US$1,325 | Add to cart | View details

Country Report

Coffee in Nigeria

Coffee is not considered a traditional Nigerian drink, but more of a Western drink. However, consumption is on the rise in Nigeria, as the working environment becomes more and more formal and adopts Western practices. It is therefore becoming a ...

May 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Pakistan

Coffee consumption in Pakistan relies heavily on the weather; people consume coffee mainly during winter. Northern Pakistan remains cooler in comparison to southern Pakistan; hence, the demand for coffee is greater northern areas. Coffee companies ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Germany

Fresh ground coffee pods remained very popular in Germany in 2014, posting healthy off-trade current value growth of 7%. Most of the major players are now present in coffee pods, while many smaller competitors are also striving to gain a substantial ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Saudi Arabia

The local population in Saudi Arabia is rapidly adopting a Western way of life. Increasing internet penetration and subsequent subscriptions to social networking sites such as Twitter, Facebook and Instagram are exposing the youth of the country to ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Coffee in the United Arab Emirates

As people from the United Arab Emirates and Arab expatriates become more interested in a Western-style coffee culture, new coffee shops, chained outlets and independent cafés are increasing their presence in the country. On-trade sales are therefore ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Norway

Norway is a coffee-drinking country and coffee is an important part of daily life for most Norwegians, with the drink providing both an energy boost as well as being a product which is enjoyed amongst friends at home, work and in coffee bars. The ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Macedonia

In 2014, coffee saw 1% off-trade retail volume growth and 3% off-trade current value growth to reach value sales worth MKD3.1 billion and volume sales of 5,568 tonnes. Coffee proved to be a very crisis resilient category during the recent global ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Ukraine

High-income consumers in Ukraine continued to indulge in a high level of coffee consumption in 2014, as the latest global trend in retail coffee, coffee machines, which use coffee capsules or coffee pods, gained a significant foothold in Ukraine. As ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Romania

As it is dominant in hot drinks, coffee dictates the performance of the market as a whole. Coffee is also a hot drink consumed when socializing and relaxing, and the economic recovery followed by the increasing confidence of the population has ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Coffee in the Czech Republic

In 2014, consumption of fresh ground coffee continued to decline while consumption of fresh coffee beans increased reflecting the trend whereby more Czech consumers like to make coffee from the initial grinding to the final preparation as it brings ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Costa Rica

Costa Rican coffee producers have started to recover from the significant harm caused to crops by the Roya fungus in 2012-2013. However, the insufficient availability of standard quality products in the country and the international situation ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Russia

Coffee increased by 2% in volume terms in 2014, totalling 124,000 tonnes. The major driver of the category is an increasing interest in fresh coffee. Despite the fact that most Russians still prefer instant coffee, fresh coffee performed very ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Taiwan

As the coffee drinking culture in Taiwan continued to boom, more cafés were opened. This impacted on demand for coffee, with retail volume sales declining slightly in 2014. Cafés offer consumers an atmosphere and a chance to socialise. Overall, ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Denmark

Instant coffee is becoming more popular in Denmark. It still accounted for 8% of overall retail volume sales in 2014, but it is obvious that it is becoming trendier. Instant coffee showed a 7% increase in retail volume terms and reached 1,687 tonnes....

Apr 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Uruguay

After two consecutive years when consumers traded up to fresh ground coffee, the convenience of instant coffee and a wider product offer resulted in a rebound on instant coffee retail volume sales in 2014. The good economic conditions prevailing in ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Hungary

2014 brought positive changes to coffee, with retail volume sales starting to increase again after several years of decline. Rising household incomes strengthened demand and coffee consumption rose amongst middle-aged and older consumers. Although ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Azerbaijan

The intense discounting witnessed in coffee in 2013 was closely linked to the increasingly important role played by supermarkets and hypermarkets in distribution within the category. Leading coffee companies ran aggressive price promotions in these ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Dominican Republic

Coffee recorded a 1% increase in off-trade volume sales 2014, slightly slower than the review period CAGR. The economy is recovering from the slowdown produced by the implementation of new taxes on coffee, chocolate and some other products. This was ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Greece

Espresso was a key driver of growth for coffee in both the off-trade and on-trade channels in 2014. In both channels espresso outperformed instant coffee and filter coffee. Its performance was also dynamic in the on-trade channel where ever more ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Coffee in India

Growing penetration of international and domestic chained coffee outlets such as Café Coffee Day and Starbucks coupled with the increasing inclination of consumers for coffee contributed to further popularity of coffee across India.

Mar 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Mexico

Private label showed strong performance in Mexico in 2013 and 2014 thanks to weak economic growth and decreased consumer spending power that had many Mexicans looking for ways to save money without sacrificing their quality of life. Mexico’s low ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Hong Kong, China

Consumer interest in coffee continued to rise in Hong Kong, China in 2014. Despite, traditionally, being a tea drinking country, it has seen an increasing number of cafés, coffee specialists and premium coffee brands that target the growing group of ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Colombia

Coffee performed well in 2014, with total volume growth of 3%, based on a number of long- and short-term factors such as continued increases in disposable income, new product developments (such as Nescafé Dolce Gusto pods by Nestlé de Colombia) and ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Coffee in the Netherlands

Coffee is a category of parallels. Coffee grew in value in 2014, as premiumisation and the popularity of coffee hard pods drove unit prices up. While historically a shift was visible from fresh ground coffee to soft pods, mostly driven by Senseo ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Sweden

There is an increasing demand for coffee from a certain region, even farm, in combination with increased demand for certified, such as Fairtrade and climate compensated coffee. The trend is clearly reflected by the increasing sales of e.g. Zoégas ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Iran

Iran remained a tea drinking country in 2014 and the majority of the population continued to consume tea as their everyday hot beverage. However, coffee, especially in its instant sachet format, continued to present itself as an attractive ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Canada

Coffee in Canada grew by 19% in off-trade current value terms in 2014 to reach C$2.3 billion. Meanwhile, off-trade volume sales rose by a more modest 4%. The much slower volume performance was due to already high per capita coffee consumption in ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Coffee in China

In late 2013, Nestlé introduced the Dolce Gusto coffee machine, which was warmly welcomed by the market. Apart from the attractive prices of the machine and the coffee pods it uses, Dolce Gusto provides consumers with multi-flavoured, high-quality ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Coffee in Cameroon

Street coffee vendors are now a common feature of the morning rush in Yaoundé and Douala. A cup of black or white coffee retails at around CFAF150. Many passers-by frequently stop to purchase a coffee on the go. This has had a huge positive impact on...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Coffee in France

Total volume sales of coffee decreased by 1% in 2014. This was a worse performance compared with the CAGR in the review period. On-trade, volume sales saw a slower decline than in the review period, but the same did not happen for off-trade sales. ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Coffee in South Korea

Coffee in South Korea recorded 5% growth in off-trade value in 2014. The growth slowed down over the review period, mainly affected by a slowdown of instant coffee which accounted for 98% of total volume sales of coffee in 2014.

Feb 2015 | US$990 | Add to cart | View details
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