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Coffee market research

Euromonitor has the world’s most comprehensive research on the coffee category within the hot drinks industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the coffee market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our coffee market research answer questions such as:

  • What is the market size of coffee?
  • What are the major brands in coffee?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • What are the future prospects for instant 2-in-1 coffee, 3-in-1 coffee and 4-in-1 coffee?
  • How are coffee pods performing?

results

 

Country Report

Coffee in Uzbekistan

In 2013, Uzbek consumers residing in urban areas continued to become increasingly accustomed to coffee. However, this trend was limited to the capital city, Tashkent, and core urban regions such as Samarkand, Bukhara and Fergana Valley while the ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Latvia

Coffee’s growth slowed in 2013 compared to the previous year but remained positive. This can explained mainly by the continuing decrease of world coffee prices in 2013, which lowered producers’ costs. However, due to high import taxes, coffee prices ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Kazakhstan

Growing consumer demand for convenience and hectic lifestyles drove the development of Kazakhstan's coffee drinking culture over the review period, when dynamic retail volume and value sales growth were seen. An increasing number of Kazakhs have ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Poland

Although standard fresh ground coffee saw a loss of retail volume sales share to other coffee types over the review period, it continued to dominate coffee in Poland in 2013, in accounting for a retail volume sales share of 72%. While fresh coffee ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Bulgaria

The recovery of the Bulgarian economy from the financial crisis has been slow; in 2013, real GDP grew by less than 1%. Bulgarians are heavy coffee drinkers and consumption did not suffer. However, there was a shift from on-trade to off-trade ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Canada

The coffee category in Canada grew by 21% in retail value terms to reach $1.9 billion in 2013. Retail volume sales of coffee, however, saw a significantly slower performance, at 4%. The volume performance was due largely to the already high per ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Slovenia

There is a long tradition of coffee drinking in Slovenia, and many consumers budget for coffee, which they drink every day. Coffee drinking is also a social activity which connects people in cafés and bars in their free time. However, the turbulent ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Costa Rica

Manufacturers are taking advantage of their already established brands’ positioning to develop additional levels of segmentation, allowing them to reach the expanding base of upper-income buyers, while charging higher-than-average unit prices for ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Venezuela

Domestic production of green coffee continues to struggle as operating costs, lack of supplies and price regulations discourage a great number of farmers to grind coffee of a higher quality (type “A”). In 2012, the coffee industry required 1.8 ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Ecuador

Although coffee consumption trends as a whole are slow moving, coffee has become, among urban consumers, a drinking option for any occasion, from meals to work meetings to social gatherings. This flexibility in consumption, mixed with higher ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Guatemala

In 2013, coffee registered strong off-trade value growth of 9% in current terms. Coffee is a staple product among Guatemalans and it is consumed on a daily basis by all economic class levels, sustaining growth for even lower-quality coffee options. ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Ireland

Total volume sales of coffee remained strong in 2013 at 3,992 tonnes, as only marginal growth was seen. Coffee is a sophisticated product that Irish consumers are drinking more of with each passing year. Coffee saw retail value sales growth of 2% in ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Iran

Iranian consumers faced a shocking increase in the average unit price of coffee of 153% in current value terms in 2013. This impacted consumption patterns for this immature product, as many regular coffee drinkers were unable to afford the higher ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Nigeria

Coffee drinking increased in 2013, especially amongst working Nigerians trying to remain alert in stressful working environments. Many now rely on coffee to ward off drowsiness and restore alertness during the working day. Also, coffee is used as a ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Bosnia-Herzegovina

Off-trade coffee volumes continued to decline in 2013, but at a slower pace (-1% annually) relative to the CAGR decline rate recorded during the review period of 2%. The consumer base for off-trade coffee consumption is shrinking as a result of ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Estonia

Coffee prices continued to decline in 2013, which contributed to the improvement in consumption. The situation experienced in 2012, when the vast majority of coffee was sold during discount actions, did not noticeably diminish in 2013. Nevertheless, ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Finland

Total coffee volume sales saw sluggish growth of less than 1% in 2013 in Finland. The coffee category faces maturity, which means that little room for expansion remained in Finland, where consumers are already among the biggest coffee drinkers on the...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Lithuania

The decline of the global coffee price was not noticeable in Lithuanian stores in 2013. The category leaders did not want to lower prices even though coffee got cheaper due to a big coffee yield in Brasilia, which increased the supply of coffee and ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Pakistan

Nestlé SA made the highlights in coffee in Pakistan in 2013 with launches of marketing campaigns for its brand, Nescafé. Nestlé has invested heavily in its signature coffee brand. It has launched its “It all starts with a Nescafé” campaign for its ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Serbia

In 2013 small local (usually confined to one city or even one part of the city) producers of traditional coffee obviously advance in the sense that they are claiming more and more volume shares and all of the big players report so. These local ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Sweden

In 2013, retail current value sales increased by 3% while volume sales remained flat. The category witnessed surging sales of fresh ground coffee pods, which command the highest unit price in coffee, and fresh coffee beans, which are around 61% more ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in the United Arab Emirates

The United Arab Emirates, and Dubai in particular, saw huge growth in tourism in 2013 as well as the previous two years. Visitors from the Middle East, Europe and Asia Pacific came to the country, attracted by its luxurious ambience and renowned ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Georgia

The 2013 growth for coffee was the highest growth rate in volume terms over the review period. The significant upturn was attributable to the increased disposable incomes of consumers. Price remained one of the main factors impacting consumer choice ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Australia

Australians’ appreciation of high-quality coffee continued in 2013 with off-trade value sales increasing by a strong 6%, taking the category to A$1 billion. Australia has shifted to become a coffee-drinking nation, with coffee being a popular drink ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in the United Kingdom

Coffee machines became increasingly popular in homes during 2013 as a rising number of consumers sought to recreate the gourmet coffee experience at home, with Nestlé’s Nespresso coffee capsule machines proving particularly popular. With machines ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Colombia

2013 saw 3% volume and 13% current value growth through the off-trade channel. This gap between volume and value indicates consumer movement to premium products with higher unit prices, such as 100% Colombian coffee Matiz from Colcafé (launched in ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Cameroon

Coffee total volume sales grew by 4% in 2012, to reach 9,652 tonnes.

Sep 2013 | US$900 | Add to cart | View details

Country Report

Coffee in Austria

Total volume sales of coffee declined marginally in Austria during 2012, although this still represented a superior performance to the total volume CAGR of -2% recorded in the category over the entire review period. The ongoing strong performance of ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Coffee in Singapore

The increasing presence of chained coffee shops in the foodservice channel, such as Starbucks, Coffee Bean and Spinelli, have led to a growing coffee culture in Singapore. As such, consumers’ taste in coffee is increasingly more sophisticated and ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Coffee in South Korea

Coffee recorded off-trade value growth of 9% in 2012 to reach Won1.6 trillion. Instant coffee had the biggest value ratio with 94% of total coffee market. Instant coffee product satisfied consumers with different taste in sugar consumption. The ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Coffee in Algeria

Coffee witnessed 3% off-trade volume growth in 2012, a minor albeit steady increase resulting from coffee’s maturity. Algeria remains one of the largest consumers of coffee in the Middle East and Africa region and standard fresh ground coffee, which ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Coffee in Israel

A strong trend which gained momentum in coffee in Israel during 2012 was the penetration of home coffee machines, following the German court’s ruling allowing the sale of coffee pods for Nespresso coffee machines by suppliers other than the maker of ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Coffee in Denmark

Health and wellness, quality and convenience, were the key consumer trends impacting premium brand product development in coffee in 2012. The year saw strong growth in instant coffee, organic coffee, and particularly organic instant coffee, and fresh...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Coffee in Switzerland

Although coffee sales continued to increase in 2012 in current value terms with coffee consumption being among the highest worldwide, the category seems relatively saturated. Besides, in on-trade, factors such as the economic recession and the ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Coffee in Thailand

Since the second quarter of 2012, the growth in demand for coffee in Thailand rebounded quickly, due to the resilience of consumers’ confidence in the positive economic indicators amid the slowdown in the global economy. Many Thai consumers are ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Coffee in France

Despite weak volume growth in the off-trade, the coffee category continued to achieve healthy growth in value terms in 2012. On the one hand, value sales continued to be impacted by increases in the cost of raw materials, while on the other they ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Coffee in Vietnam

In 2012, Vietnamese consumers still had a habit of drinking Vietnamese filter coffee, thanks to its very affordable price as well as the wide coverage of these coffee stores across the country. In spite of being a coffee-growing country, per capita ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Coffee in Romania

Coffee is the leading category in hot drinks in Romania, and its performance dictates the performance of hot drinks as a whole. Coffee is a traditional product but consumption rates remain low compared to most European countries, due to low ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Coffee in Hong Kong, China

Consumer interest in coffee continued to rise in 2012, with an increasing appreciation of high-quality products. Strong marketing campaigns by off-trade players, particularly by Nestlé Hong Kong Ltd for Nespresso, further spurred consumers’ interest ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Coffee in Taiwan

In Taiwan, the size of urban populations increased over the review period. Coffee consumption developed into an urban lifestyle habit through the frequent television commercials of coffee players, such as 7-Eleven, a leading convenience store ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Coffee in India

A number of premium offerings were launched by the top players, such as Nestlé, Unilever and Tata Coffee in 2012. This led to a premiumisation trend for coffee as consumers demonstrated a willingness to spend.

Jul 2013 | US$900 | Add to cart | View details

Country Report

Coffee in Belgium

Premiumisation and convenience continued to be the leading factors affecting off-trade coffee sales in 2012. Fresh ground coffee pods represented the most dynamic element in Belgian coffee with the market dominated by Nestlé Belgilux with its premium...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Coffee in Morocco

Despite competition from unpackaged coffee, packaged coffee was still much faster growing than either tea or other hot drinks in Morocco, with total volume sales increasing by 7% in 2012. In addition, growth was particularly dynamic thanks to the ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Coffee in the Netherlands

In 2012 the premiumisation trend helped push the growth of coffee value sales, which had declined in volume terms. Fresh coffee beans and hard fresh ground coffee pods in particular contributed to this value growth, as Dutch consumers opted for good ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Coffee in Peru

New premium products were launched in 2012, all of them carrying high unit prices, and targeting upper-income groups. The improving economy is enabling a differentiation between offerings for low-income and high-income consumers. Economy brands were ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Coffee in Greece

Given the strong coffee culture in Greece, the category has proven to be relatively recession-resilient. Total volume sales did not witness a steep decline in 2012 in comparison to other food or drinks categories, where sales witnessed double-digit ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Coffee in the Philippines

The government and the private sector are both making efforts to increase local coffee production, in order to reduce the reliance on imports. In 2012, however, local production in the Philippines still did not meet coffee demand in the country. The ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Coffee in Italy

The main trends impacting coffee in 2012 were the on-going crisis in the on-trade establishments, and the maturity and high penetration levels affecting the off-trade channels. Coffee in Italy is saturated, with penetration reaching nearly 100%. This...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Coffee in Egypt

Following the drop in volume sales in 2011, coffee has started to recover, although retail volume growth in 2012 was lower than that recorded throughout the review period. This was due to a lack of consumer confidence because of the poor economic ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Coffee in Malaysia

Coffee drinking culture, especially the culture of drinking local coffee every day, has been present in Malaysia for many years. However, western trends in coffee drinking culture, due to the influence of foreign residents that live and work in ...

Jul 2013 | US$900 | Add to cart | View details
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Statistical Reference Handbook

Who Drinks What

Jan 2011