Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PPT.
Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in USA report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in USA report answers:
- How is the consumer mindset in USA changing? In USA, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in USA purchase decisions?
- Where and how do consumers shop in USA?
- What health-related activities do consumers in USA participate in?
- What megatrends should I focus on in USA (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in the US 2026
Personal traits and values
Americans feel concerned that the cost of everyday items are going up
Time for myself is prioritised by Baby Boomers
Consumers in the US feel comfortable expressing identity with friends and family
Consumers like to try new products and services
Baby Boomers anticipate a decrease in the amount of work they will have to do in the future
Personal traits and values survey highlights
Home life and leisure time
Exercising is a popular home activity for Millennials
Younger generations use generative AI to assist with daily activities
Consumers in the US want to get value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers take vitamins or supplements frequently
Gen Z are most likely to have someone else in the home cook for them
Most consumers in the US prepare meals themselves weekly
Millennials look for healthy ingredients in food and beverages
Consumers are willing to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Younger generations want to work with like minded people
Americans seek to be employed in a location near to home
Gen X seek to have a sense of assurance in job position
Americans would like to work from home
Working life survey highlights
Health and wellness
Americans engage in walking or hiking
Yoga remains a popular stress-reduction activity among younger generations
Respondents think all natural is the most influential product feature
Gen Z frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Consumers in the US love searching for discounts
Baby Boomers will buy fewer, but higher quality items
Gen X seek products with easy to understand labels
Older generations are more likely to buy products from locally-owned stores
Americans often share/swap items or services
Millennials are most likely to buy from social media platforms
Consumers in the US highly trust friends and family recommendations
Consumers in the US expect to spend more on groceries
Millennials are capable of routinely saving a portion of their salary
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!