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Dishwashing

Euromonitor International publishes the world's most comprehensive market research on the dishwashing industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Strategy Briefing

Home Care: Quarterly Statement Q2 2017 - Brazil and Mexico Poles Apart

Jun 2017

For the most part the Q2 2017 update for home care is a story of ‘steady as she goes’, with only a minor downward revision 2016-2021. These downgrades reflecting a combination of likely adverse outcomes associated with the likes of President Trump ...

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Country Report

Dishwashing in Sweden

Jun 2017

Automatic dishwashing liquids were introduced to Sweden in 2016 in the form of Reckitt Benckiser’s Finish Eco Power Gel. The brand was responsible for all of the category’s SEK1 million sales during the year....

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Country Report

Dishwashing in Japan

May 2017

Dishwashing in Japan recorded 1% current value growth in 2016 to reach sales of JPY70.0 billion. Automatic dishwashing tablets increased by 2% in current value in 2016, supporting overall growth in dishwashing in the process. The flagship brands in ...

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Company Profile

Reckitt Benckiser Group Plc in Home Care

May 2017

The 2017 acquisition of Mead Johnson represents a major step in RB’s efforts to position itself as a consumer health company. This profile analyses the ramifications of the acquisition for the operations of the world’s third largest home care player,...

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Country Report

Dishwashing in Indonesia

May 2017

2016 saw more sabun colek users switch to hand dishwashing products due to the higher awareness of these more sophisticated products. Prior to the start of the review period, the majority of Indonesians, especially those living in rural areas of the ...

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Company Profile

Henkel AG & Co KGaA in Home Care

May 2017

Henkel is the fourth largest home care manufacturer in the world, and the second largest in Western Europe. This profile analyses Henkel’s strategic efforts to strengthen its key category positions in developed markets (with a specific review of the ...

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Country Report

Dishwashing in Kenya

Apr 2017

Hand dishwashing faced growing competition from lower-priced alternatives towards the end of the review period, due to rising economic uncertainty and high inflation. Many brands in bar detergents and hand wash detergents are notably positioned as ...

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Country Report

Dishwashing in Italy

Apr 2017

The year 2016 marked the continuation of the trend on migration from standard to concentrated products in dishwashing, which resulted in an increase in unit prices. This trend also gave key brands the opportunity to win back category share that had ...

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Country Report

Dishwashing in Cameroon

Apr 2017

Hand dishwashing sales benefited strongly from growing economic confidence at the end of the review period and urbanisation. As the urban population grew in line with city expansion and stronger consumer purchasing power, so did the demand for hand ...

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Country Report

Dishwashing in New Zealand

Apr 2017

Overall population growth of 2%, as well as 21% growth in the number of new houses in 2015, contributed to strong demand for dishwashing products in 2016. Increased population growth has led to increased demand and usage of dishwashing, while the ...

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Country Report

Dishwashing in Taiwan

Mar 2017

More consumers are keeping a close eye on the ingredients of their dishwashing products and they are increasingly choosing more natural, organic and eco-friendly products. As there is still a huge price difference between standard chemical-based ...

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Country Report

Dishwashing in Hong Kong, China

Mar 2017

Dishwashing increased by 5% in current value terms in 2016, thanks to consumers trading up to products with more concentrated formats and value-added features. In particular, consumers looked for skin protection, antibacterial and scented properties ...

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Country Report

Dishwashing in Malaysia

Mar 2017

Hand dishwashing and automatic dishwashing each recorded 4% current value growth in 2016, although growth was marginally higher in automatic dishwashing powders. This was due to the strong growth recorded in sales of automatic dishwashing powders ...

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Country Report

Dishwashing in the Philippines

Mar 2017

In the Philippines, sales of dishwashing products depend on the dominant hand dishwashing category, with the absence of automatic dishwashers in the vast majority of households. Although these appliances are sold in the country, Euromonitor ...

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Country Report

Dishwashing in Australia

Mar 2017

Consumers continue to be attracted by the convenience provided by automatic dishwashing tablets; however, it is worth noting that some consumers are still inclined to purchase hand dishwashing products instead of automatic dishwashing products, ...

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Company Profile

Kao Corp in Home Care

Mar 2017

Japan’s leading home care player, Kao, faces significant challenges in its domestic market. This profile analyses the company’s efforts to counter maturity and intensifying competition in key categories through innovation and marketing targeting ...

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Country Report

Dishwashing in the United Arab Emirates

Mar 2017

The trend towards automatic dishwashing continued in 2016. Even though hand dishwashing is still the dominant category, with 72% of total sales of dishwashing in 2016, the dishwasher possession rate continues to grow in the United Arab Emirates. ...

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Country Report

Dishwashing in India

Mar 2017

To save time and increase the convenience of dishwashing, local consumers are shifting from dishwashing bars to dishwashing liquids. This shift is driving the growth of the category in the country....

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Country Report

Dishwashing in Vietnam

Feb 2017

As half of all households in Vietnam use hand dishwashing products around three times per day, products which promise to protect the skin on the hands remain by far the most popular products in dishwashing. For this reason, most manufactures in the ...

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Country Report

Dishwashing in Pakistan

Feb 2017

Dishwashing continued to see stable growth in demand in 2016 which is being driven by the country’s rising population, higher household incomes and urbanisation. More consumers are becoming aware of the benefits of using good-quality branded products...

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