Euromonitor International publishes the world's most comprehensive market research on the dishwashing industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Country Report

Dishwashing in Kenya

Apr 2017

Hand dishwashing faced growing competition from lower-priced alternatives towards the end of the review period, due to rising economic uncertainty and high inflation. Many brands in bar detergents and hand wash detergents are notably positioned as ...

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Country Report

Dishwashing in Italy

Apr 2017

The year 2016 marked the continuation of the trend on migration from standard to concentrated products in dishwashing, which resulted in an increase in unit prices. This trend also gave key brands the opportunity to win back category share that had ...

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Country Report

Dishwashing in Cameroon

Apr 2017

Hand dishwashing sales benefited strongly from growing economic confidence at the end of the review period and urbanisation. As the urban population grew in line with city expansion and stronger consumer purchasing power, so did the demand for hand ...

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Country Report

Dishwashing in New Zealand

Apr 2017

Overall population growth of 2%, as well as 21% growth in the number of new houses in 2015, contributed to strong demand for dishwashing products in 2016. Increased population growth has led to increased demand and usage of dishwashing, while the ...

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Country Report

Dishwashing in Taiwan

Mar 2017

More consumers are keeping a close eye on the ingredients of their dishwashing products and they are increasingly choosing more natural, organic and eco-friendly products. As there is still a huge price difference between standard chemical-based ...

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Country Report

Dishwashing in Hong Kong, China

Mar 2017

Dishwashing increased by 5% in current value terms in 2016, thanks to consumers trading up to products with more concentrated formats and value-added features. In particular, consumers looked for skin protection, antibacterial and scented properties ...

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Country Report

Dishwashing in Malaysia

Mar 2017

Hand dishwashing and automatic dishwashing each recorded 4% current value growth in 2016, although growth was marginally higher in automatic dishwashing powders. This was due to the strong growth recorded in sales of automatic dishwashing powders ...

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Country Report

Dishwashing in the Philippines

Mar 2017

In the Philippines, sales of dishwashing products depend on the dominant hand dishwashing category, with the absence of automatic dishwashers in the vast majority of households. Although these appliances are sold in the country, Euromonitor ...

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Country Report

Dishwashing in Australia

Mar 2017

Consumers continue to be attracted by the convenience provided by automatic dishwashing tablets; however, it is worth noting that some consumers are still inclined to purchase hand dishwashing products instead of automatic dishwashing products, ...

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Company Profile

Kao Corp in Home Care

Mar 2017

Japan’s leading home care player, Kao, faces significant challenges in its domestic market. This profile analyses the company’s efforts to counter maturity and intensifying competition in key categories through innovation and marketing targeting ...

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Country Report

Dishwashing in the United Arab Emirates

Mar 2017

The trend towards automatic dishwashing continued in 2016. Even though hand dishwashing is still the dominant category, with 72% of total sales of dishwashing in 2016, the dishwasher possession rate continues to grow in the United Arab Emirates. ...

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Country Report

Dishwashing in India

Mar 2017

To save time and increase the convenience of dishwashing, local consumers are shifting from dishwashing bars to dishwashing liquids. This shift is driving the growth of the category in the country....

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Country Report

Dishwashing in Vietnam

Feb 2017

As half of all households in Vietnam use hand dishwashing products around three times per day, products which promise to protect the skin on the hands remain by far the most popular products in dishwashing. For this reason, most manufactures in the ...

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Country Report

Dishwashing in Pakistan

Feb 2017

Dishwashing continued to see stable growth in demand in 2016 which is being driven by the country’s rising population, higher household incomes and urbanisation. More consumers are becoming aware of the benefits of using good-quality branded products...

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Country Report

Dishwashing in Estonia

Feb 2017

Automatic dishwashing is benefiting from a strong rise in dishwasher ownership, with the proportion of Estonian households possessing a dishwasher rising from 14% in 2011 to 21% in 2016. The increasing penetration of dishwasher appliances is being ...

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Country Report

Dishwashing in Austria

Feb 2017

Dishwashing continued to be strongly driven by convenience in 2016. Manufacturers introduced new and innovative products to attract consumers, even if only to try out the new offerings. In addition, the possession rates of dishwashers in Austrian ...

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Country Report

Dishwashing in Germany

Feb 2017

Automatic dishwashing tablets drove growth in 2016, supported by increasing penetration of dishwashers in Germany. An increasing number of consumers are becoming aware that a dishwasher not only saves time, but also water and energy, if an ...

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Country Report

Dishwashing in Spain

Feb 2017

Dishwashing sales recorded marginal growth in current value terms in 2016, compared to the decline it showed in 2015. The increase is the result of several factors. Firstly, as the economy recovers, the housing market is also recovering and, with it,...

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Country Report

Dishwashing in the United Kingdom

Feb 2017

With a positive performance in current terms in 2016, dishwashing continued to benefit from strong growth of automatic dishwashing tablets. These products, being by far the most popular choice among UK consumers, accounting for a 77% value share of ...

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Country Report

Dishwashing in Iran

Feb 2017

Possession of dishwashers continued to grow rapidly in 2016, resulting in double-digit volume growth in all automatic dishwashing subcategories. However, hand dishwashing remained the main sales driver with a 96% volume share in 2016. Strong position...

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