Market research for the eyewear industry

Euromonitor has the world’s most comprehensive research on the eyewear industry. We monitor and analyse industry trends in Eyewear globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in eyewear include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Eyewear in Mexico

The eyewear market suffered a large decline as a consequence of the global macroeconomic crisis. Consumers from the middle- and low-income segments suffered large reductions in their budgets, and their immediate response was to cut spending on products they did not consider as necessities. Although most products in the eyewear sector are very important for the performance of everyday activities, most Mexican consumers decided to cut back their spending on these products.

Dec 2010 | $1,900| Add to cart | View details ›

Country Report

Eyewear in Sweden

Despite the global economic crisis in 2008 the Swedish eyewear market grew over the review period. The strongest factor driving this development was that more Swedes needed vision correction as a result of their increased use of computers. In addition, Swedes generally tend to buy more than one pair of spectacles each to enable them to change their spectacles depending on the occasion. This reflects an increased interest in fashion and design, since spectacles are increasingly regarded as

Jul 2010 | $1,900| Add to cart | View details ›

Country Report

Eyewear in Brazil

There was a slow-down in the growth of sales in the eyewear market in 2009 as a result of the global credit crunch. In the spectacles sector, there was very strong growth in 2008 driven by the entry of new brands and products onto the market, but there was a large slow-down in 2009. In contrast, contact lenses saw more moderate growth in sales in both 2008 and 2009, as they still have a low penetration rate among Brazilian consumers, which increased only slightly during the review period.

Jun 2010 | $1,900| Add to cart | View details ›

Country Report

Eyewear in India

Despite the economic crisis, the eyewear market in India as a whole displayed healthy growth in volume sales in 2009, while growth in its value sales slowed marginally relative to 2008. The demand for premium lenses, frames and sunglasses slowed more than that of the low-price and economy segments, so there was an overall slow-down of growth in value sales at the end of review period.

Jun 2010 | $1,900| Add to cart | View details ›

Country Report

Eyewear in China

In 2009, the market grew more slowly in value terms than in any year since 2000, under the negative impact of the global recession. The eyewear industry is a light industry that witnessed some positive changes following the introduction of the Adjustment and Revitalisation Plan of Light Industry and China’s gradual economic recovery. The value of industrial sales, export volume, profits tax and other economic indicators all showed growth, in varying degrees, in 2009, driven by the recovery of

May 2010 | $1,900| Add to cart | View details ›