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Home Care

Euromonitor International publishes the world's most comprehensive market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Country Report

Home Care in Kazakhstan

Feb 2018

In 2017, home care posted growth in both volume and current value terms in Kazakhstan. There were several factors that supported home care sales in 2017. Firstly, an improvement in the economic situation in Kazakhstan, characterised by real GDP ...

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Country Report

Home Care in Latvia

Feb 2018

As the economic outlook improved and disposable incomes among Latvians grew, home care in 2017 was largely defined by increased retailer power and the eco-friendliness trend. While for most categories brand loyalty remained low and consumers were ...

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Country Report

Home Care in Russia

Feb 2018

2017 was expected to be a breakthrough year in Russian home care with the negative trends impacting sales of home care products diminishing and consumers resuming an upward trend in their consumption habits. Unfortunately, the continuing uncertainty ...

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Country Report

Home Care in Nigeria

Feb 2018

Nigeria exited its biggest recession only in late 2017. Record inflation, the weak naira, high unemployment and low disposable incomes resulted in increased consumer price-sensitivity for most of the year, driving sales of lower-priced home care ...

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Country Report

Home Care in Saudi Arabia

Feb 2018

In 2017, home care witnessed a strong decline in retail current value sales. The year marked the starting point of a set of new government regulations to facilitate the shift to a non-oil based economy. Thus, a rising expat levy reduced purchasing ...

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Country Report

Home Care in the Philippines

Feb 2018

Toilet liquids/foam recorded the highest growth in toilet care in 2017. Unlike other categories within toilet care, such as rim blocks and in-cistern devices that target specific components of a latrine system that a consumer does not check daily, ...

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Country Report

Home Care in Italy

Feb 2018

The Italian economy improved in 2017, with consumers spending more following the recent crisis. However, bleach production raw material prices grew during the year due to the enforcement of EU regulations and oil price fluctuations. Nevertheless, the...

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Country Report

Home Care in the Netherlands

Feb 2018

Home care recorded healthy growth again in the Netherlands in 2017 supported by the prevailing positive economic conditions. Both volume and value increased, with value growing at a faster rate due to the increase in inflation in 2017 and consumers’ ...

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Country Report

Home Care in Sweden

Feb 2018

Home care in Sweden registered positive value growth in 2017 as price sensitivities weakened and issues of sustainability took greater prominence in the purchasing-decision process. This has given rise to the ideals of the circular economy, with ...

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Country Report

Home Care in Singapore

Feb 2018

Consumers in a developed country like Singapore are becoming increasingly wealthy and educated, being aware of and looking for products that can serve additional benefits and at the same time, providing required convenience due to their busier ...

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Country Report

Home Care in Slovakia

Feb 2018

Sales of home care were mostly driven by the improving economic conditions in the country, leading to rising demand for quality home care products effective against stain removal and long-lasting odours. Higher consumer investment in the ...

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Country Report

Home Care in Estonia

Feb 2018

Although many categories within home care were quite mature in Estonia as of 2017, many recorded healthy current value growth. Rising living standards and increasing disposable incomes enabled consumers to buy more home care products and to ...

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Country Report

Home Care in Guatemala

Feb 2018

Home care continues to see healthy growth in Guatemala, mainly from an active market that is constantly innovating to give consumers what they are looking for. Innovation in the lower end of the market is mainly through more affordable products, ...

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Country Report

Home Care in Ukraine

Feb 2018

In 2017, Ukraine’s economy not only stabilised but also saw a slight improvement. This was a key factor supporting the value growth of home care. On the one hand, consumers became more willing to try new products, while on the other they returned to ...

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Country Report

Home Care in the US

Feb 2018

The US continued on its path towards economic recovery in 2017, with businesses continuing to add jobs, the unemployment rate dropping to just above 4%, and average hourly wages showing positive growth. Yet, despite the renewed vigour of the economy,...

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Country Report

Home Care in Slovenia

Feb 2018

Continuing from the previous year, home care value sales posted a stable performance in 2017 in Slovenia. Following economic downturn and consumers’ changing spending patterns, most home care categories are recovering well, reaching previous levels ...

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Country Report

Home Care in Georgia

Feb 2018

In 2017, home care in Georgia continued to record significant current value growth. Several factors contributed to such a performance, the major contributors being the improving economy and changing consumer habits. The latter was supported by the ...

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Country Report

Home Care in Macedonia

Feb 2018

Home care continued to see retail value growth in 2017. Macedonia has overcome a period of political instability and a new government is establishing new political and economic priorities. Although the economy and GDP continued to grow, the vast ...

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Country Report

Home Care in Azerbaijan

Feb 2018

During 2017, home care saw marginal volume growth in Azerbaijan, while current value sales grew faster. Value growth during 2017 was attributable to increased unit prices, since home care products are mainly imported, becoming more expensive with ...

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Country Report

Home Care in Hungary

Feb 2018

Higher net incomes, a declining unemployment rate and increasing living standards contributed to stable domestic demand within home care in Hungary in 2017. Changing lifestyles and demographic trends also benefited many categories. The number of ...

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