Home Care

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

Air Care in Western Europe

May 2018

Air care appears to have reached a consumption ceiling in Western Europe, where its market size remains significantly smaller than its North American counterpart. The category managed to bounce back post-crisis, boosted by the success of candle air ...

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Company Profile

Company Profile

PZ Cussons Plc in Home Care

May 2018

PZ Cussons is facing up to a number of significant challenges, including the geographic expansion of multinational rivals, the development of local players in emerging markets and the rise of eco-focused brands in developed ones. This profile ...

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Company Profile

Company Profile

Unilever Group in Home Care

May 2018

Unilever narrowed P&G’s lead in global home care in 2017. This profile analyses Unilever’s work to build on its established strength in emerging markets through acquisition, locally-focused innovation, educational initiatives and the deepening ...

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Strategy Briefing

Strategy Briefing

Amazon in Home Care: A Credible Competitor

May 2018

Amazon is widely regarded as “king disruptor”, but in order to grow and defend it’s number 1 internet retailer position in the face of stiffening international competition it will need to break into new areas, regionally and in internet resistant ...

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Strategy Briefing

Strategy Briefing

Dishwashing in Western Europe

May 2018

Dishwashing in Western Europe is increasingly saturated. Value growth in automatic dishwashing tablets is benefiting from increased household penetration of dishwashers in the region. Automatic dishwashing tablets cannibalise sales of other ...

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Company Profile

Company Profile

Procter & Gamble Co, The in Home Care

Apr 2018

Emerging from a period in which it has undergone a significant shift in its strategic focus, the world’s leading home care player, Procter & Gamble, faces a notable increase in competition as major rivals target ever-diminishing areas of growth ...

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Company Profile

Company Profile

SC Johnson & Son Inc in Home Care

Apr 2018

The 2017 acquisition of Ecover and Method reflect a broader trend in SC Johnson’s development strategy that extends to a renewed emphasis on its corporate brand identity. This profile analyses the company’s efforts to target consumer concerns about ...

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Country Report

Country Report

Home Care in the United Arab Emirates

Mar 2018

As the United Arab Emirates faces tough economic challenges, consumer behaviour and spending in the country continue to change. Many industries are being negatively affected and home care is no different. Products such as air care, polishes, and home...

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Country Report

Country Report

Home Care in Australia

Mar 2018

Home care in Australia continued to grow over the review period at a 2% current value CAGR. Growth in home care is mostly driven by innovation with formulations and product content being improved and branded accordingly. Companies’ efforts to compete...

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Country Report

Country Report

Home Care in Kenya

Mar 2018

Kenya is experiencing economic growth, increased foreign investment and improved road infrastructure. Higher disposable incomes among the Kenyan middle classes and continued marketing and advertising campaigns by manufacturers of home care products, ...

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Country Report

Country Report

Home Care in Japan

Mar 2018

The maturity of demand for home care was highly evident in 2017 as very moderate sales growth was recorded in the industry. Growth was slower than in 2016 and this is partly because many consumers bought home care products in bulk towards the end of ...

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Country Report

Country Report

Home Care in Turkey

Mar 2018

Home care recorded impressive double-digit value growth in Turkey in 2107, although this was largely due to inflationary pressures. The exchange value rate of Turkish lira began to demonstrate a sharp downward trend, especially from 2014 onwards, ...

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Country Report

Country Report

Home Care in Cameroon

Mar 2018

The demand for home care continued to rise in 2017. The main growth factors were increasing product availability through modern retailing and a corresponding rise in consumer awareness. There is a growing focus on hygiene in urban areas and widening ...

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Country Report

Country Report

Home Care in Bolivia

Mar 2018

For over a decade, Bolivia has displayed economic growth, which has benefited expansion of the middle class and resulted in increasing awareness of home care. In 2017, laundry care expanded with the entry of many major brands of liquid detergents and...

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Country Report

Country Report

Home Care in Vietnam

Mar 2018

Thanks to the recovering economy, Vietnamese consumers' income levels increased steadily over the review period, and this trend is expected to continue in the forecast period. As well as greater purchasing power, higher living standards and rising ...

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Country Report

Country Report

Home Care in the Philippines

Mar 2018

Multinational conglomerates such as Procter & Gamble and Unilever continue to capture large share in nearly every category within home care. These companies can harness the multitudes of social media channels to implement extensive marketing ...

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Strategy Briefing

Strategy Briefing

The Evolution of Packaging in an E-Commerce World

Mar 2018

Growing internet retailing sales are impacting consumers’ purchasing habits globally. In turns, this has changed packaging requirements and demands, with the rise in home deliveries translating into lighter pack types and polarised pack sizes. ...

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Country Report

Country Report

Home Care in the United Kingdom

Mar 2018

Home care continued to record positive current value growth in 2017. Higher inflation contributed significantly to this above-average growth, as the UK continued to be affected by uncertainty following its decision to leave the EU, and possibly the ...

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Country Report

Country Report

Home Care in France

Mar 2018

2017 was another challenging year for home care in France, with value sales continuing to shrink from 2016. Year-round rebates and discount schemes were highly detrimental to value sales of key home care categories, thereby causing deflationary ...

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Country Report

Country Report

Home Care in Belgium

Mar 2018

Home care continues to face pressure in Belgium due to the maturity of the industry, an obstacle set to continue over the forecast period. Nonetheless, value sales decline was marginal in 2017 thanks to various efforts from industry players to dampen...

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