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Home Care

Euromonitor International publishes the world's most comprehensive market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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        Company Profile

        Godrej Group in Home Care

        Sep 2016

        Godrej Group has emerged as a key home care player within the rapidly expanding Indian market seeing its global position improving from 39th in 2010 to 24th by 2015. This profile analyses the company’s strategy to expand internationally into other ...

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        Strategy Briefing

        Universal/Inclusive Packaging Design in Home Care

        Sep 2016

        “Universal” or “inclusive” design aims to provide products which serve as large a proportion of the population as possible. The poor, disabled people and the elderly together form a massive global constituency, and they should not be discriminated ...

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        Company Profile

        Henkel AG & Co KGaA in Home Care

        Jun 2016

        Henkel is the fifth largest home care manufacturer in the world and the second largest in Western Europe. This profile analyses Henkel’s strategic efforts to strengthen its position in key categories in mature developed markets, examines its strong ...

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        Strategy Briefing

        In-wash Scent Boosters: A Game Changer for Laundry Care?

        May 2016

        Scent boosters is the biggest newcomer in the home care market, which has been given considerable attention by global detergent brand makers. Using microencapsulation technology, this product line is likely to change how laundry care categories are ...

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        Strategy Briefing

        Global Trends in Home Care and Beauty and Personal Care Surfactants

        May 2016

        Surfactants are an essential ingredient in many home care and beauty and personal care products. With weak growth in Western regions opportunities for growth are now in the developing regions, which account for the majority of global volumes. Growth ...

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        Strategy Briefing

        New Consumerism and Sharing: Future Power the Smart Meter Revolution

        May 2016

        This report investigates the impact of smart energy metering to domestic homes, with a focus on the UK where roll-out is beginning in 2016, but also with a broader global perspective. In light of the analytics industry growing around this sector, ...

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        Strategy Briefing

        Corporate Strategies for Success – Industry Focus or Diversification?

        May 2016

        Traditionally, conglomerates have spread their presence across different markets to dilute risk, but now leading manufacturers are increasingly streamlining their portfolios to release resources for their core operations, but this limits the growth ...

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        Strategy Briefing

        Brexit and the Implications for the Consumer Goods Industry

        May 2016

        As the UK heads towards its EU membership referendum, there remains much uncertainty over both the outcome and the implications of a vote to leave. In fact uncertainty is the key challenge in regard to Brexit, and this uncertainty will contribute to ...

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        Country Report

        Home Care in Portugal

        May 2016

        The ongoing positive signs of an economic recovery, declining unemployment and rising consumer confidence levels resulted in an improving performance for home care in Portuguese households in 2015. There was an ongoing shift to more concentrated ...

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        Country Report

        Home Care in Indonesia

        May 2016

        Current value growth slowed down slightly between 2014 and 2015, though it was still strong, up by double digits. The essential nature of various home care products such as laundry care and dishwashing contributed to its overall performance in 2015 ...

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        Country Report

        Home Care in Japan

        Apr 2016

        Home care in Japan saw healthy growth in current value terms in 2015. The growth was led by a preference for premium products among consumers, despite the VAT rise from 5% to 8% a year earlier in April 2014. Growing categories such as air care, home ...

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        Country Report

        Home Care in the Netherlands

        Apr 2016

        After declining in 2013 and 2014, home care saw a slow recovery in current value terms in 2015. Current value growth in home care was negatively affected over the review period due to a decline in volume sales and the prevalence of discounting and ...

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        Country Report

        Home Care in Italy

        Apr 2016

        Sales of home care in 2015 continued to be constrained by ongoing price wars. Promotions and discounting activity remained rife and in many categories over half of all products sold were at a discounted price. Downward pressure on pricing has come ...

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        Country Report

        Home Care in Germany

        Apr 2016

        The continuously stable German economy and the increasing spending power of German consumers led the overall home care market in the country to see a strong performance in 2015, with value sales continuing to register growth. With an increasingly ...

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        Country Report

        Home Care in Australia

        Apr 2016

        Home care continued to record positive volume and value growth in 2015. As home care becomes a mature market, volume sales slowed down compared with 2014 as manufacturers sought to differentiate their brands through various strategies, including the ...

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        Strategy Briefing

        Global Laundry Care 2016: An Age of Powering On

        Apr 2016

        Laundry detergents is the defining category in the laundry care market, making up the bulk of volume and value sales. Movements in this category on a global level will define the direction the laundry care market will take, but this is not to dismiss...

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        Country Report

        Home Care in Saudi Arabia

        Apr 2016

        In 2015, home care once again outperformed its review period average. Manufacturers focused heavily on in-store promotions such as multipack offers and price promotions supported by a growing number of supermarkets and hypermarkets. Consumers ...

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        Country Report

        Home Care in Brazil

        Apr 2016

        The home care category continued to register growth in both value and volume terms in 2015, which was especially positive considering the macroeconomic environment in Brazil. Local consumers are willing to learn more about home care products and use ...

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        Country Report

        Home Care in New Zealand

        Mar 2016

        In 2015, home care saw stronger retail current value and volume growth, compared with 2014 and the review period CAGR. However, volume growth was only very marginally stronger in 2015, compared with the review period CAGR. The particularly improved ...

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        Country Report

        Home Care in the US

        Mar 2016

        The home care market in the US grew by more than 1% in current value terms in 2015, this being a comfortable increase on the CAGR of the review period. Strong sales in surface care, toilet care, home insecticides and air care helped to offset slower ...

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