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10% off two reports, 15% off three reports, 20% off four reports until the end of January 2017
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Home Care

Euromonitor International publishes the world's most comprehensive market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Country Report

Home Care in Latvia

Jan 2017

Improving purchasing powers resulted in home care recording stable development in current terms in 2016, continuing the performance from the rest of the review period. A high level of price-based promotions continued within many categories due to ...

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Country Report

Home Care in Macedonia

Jan 2017

The political crisis in Macedonia has continued to negatively impact the prospects for growth of the Macedonian economy. Nonetheless, home care along with many other categories did manage to achieve convincing growth in 2016, thanks to the improved ...

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Country Report

Home Care in Finland

Jan 2017

In 2016, home care in Finland continued to struggle with the effects of a stagnant economy. This resulted in consumers seeking lower price points within brands or moving to cheaper private label products. Consequently, retail volume sales were quite ...

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Country Report

Home Care in Kazakhstan

Jan 2017

In 2016, home care recorded positive volume and current value growth in Kazakhstan. The gradual improvement of the economic situation in the country, the constant rise in the standard of living, population growth and the increasing number of urban ...

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Country Report

Home Care in Croatia

Jan 2017

After the return to positive growth in 2015, sales of home care products continued to grow in 2016. This was in line with the performance of the Croatian economy, where GDP and consumer spending showed signs of recovery. Households that used to save ...

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Country Report

Home Care in Ireland

Jan 2017

Home care in Ireland saw marginally stronger growth in 2016 than in recent years. Ireland’s economy continued to see additional growth in 2016 and this facilitated spending on home care products. This positive value performance was seen in spite of ...

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Country Report

Home Care in Georgia

Jan 2017

Home care saw current value growth of 5% in 2016 which was a slight slowdown on the CAGR of 6% seen over the review period. The stronger historic performance was mainly the result of a wave of local currency devaluations that took place in 2013 which...

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Country Report

Home Care in Bosnia-Herzegovina

Jan 2017

2016’s performance by home care in Bosnia-Herzegovina was weaker compared to the review period value CAGR. New trends during the second half of the review period, including a switch to more concentrated products, reduced advertising activity and ...

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Country Report

Home Care in Brazil

Jan 2017

Despite the deterioration in economic activity, home care in Brazil managed to post current value growth of 7% in 2016. However, for the second year in a row current value growth for the market as a whole was below the official rate of inflation, ...

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Country Report

Home Care in Greece

Jan 2017

Sales of home care posted a decline in value terms once again in 2016, although the performance was slightly better than a year earlier. This does not necessarily mean that the country is beginning to recover, given that 2015, with all the economic ...

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Country Report

Home Care in Hungary

Jan 2017

The Hungarian home care market continued to record stable growth in 2016. Growth was primarily driven by rising household incomes, which ensured solid demand for the leading brands and growing interest in innovative new products. Leading ...

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Country Report

Home Care in Peru

Jan 2017

Despite deceleration in the local economy, which Peru has faced since 2014, home care recorded strong growth, both in volume and in value terms, at similar rates to 2015. Local consumers are seeking products with greater specific value in order to ...

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Country Report

Home Care in Dominican Republic

Jan 2017

Home care in the Dominican Republic continued to perform positively in 2016, with healthy growth in the country’s economy bolstering domestic demand. Strong investment and stable consumption remained the major drivers of economic growth in the ...

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Country Report

Home Care in Norway

Jan 2017

Despite seeing positive current value growth in 2016 it was slightly slower than the CAGR recorded for the review period. This slower growth is a reflection of the maturity of home care and the weaker opportunities for value growth this entails. The ...

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Country Report

Home Care in Algeria

Jan 2017

Demand for home care products continued to increase strongly in Algeria in 2016. The main factors behind positive sales dynamics seen were increasing consumer awareness, a growing focus on hygiene and widening distribution through modern retailing ...

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Country Report

Home Care in Ecuador

Jan 2017

In 2016, home care registered slower growth, following a similar trend in the Ecuadorian economy. Amongst the most influential factors behind this trend was a drop in the purchasing power of consumers, increasing production costs, and the devaluation...

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Country Report

Home Care in Belarus

Jan 2017

The economic downturn continued in Belarus, as real GDP kept declining and the national currency further depreciated throughout 2016. This negatively impacted consumers’ real disposable incomes and, consequently, restrained purchasing power of ...

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Country Report

Home Care in Guatemala

Jan 2017

Although some home care categories saw double-digit value growth in 2016, the total home care market posted single-digit value growth during the year, reflecting the maturity of several of the biggest home care categories, including laundry ...

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Country Report

Home Care in China

Jan 2017

Home care overall posted slightly slower value growth in 2016 when compared with the review period, which was mainly attributable to the limited innovations and campaigns in 2016. The biggest category of home care, laundry care, also witnessed a ...

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Country Report

Home Care in Nigeria

Jan 2017

2016 saw a strong performance for overall home care in current value terms over the previous year. However, this was solely due to the impact of high inflation and a weak Nigerian currency in the year, with the latter resulting in price increases for...

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