Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Total: (799)

Country Report

Home Insecticides in Canada

Home insecticides in 2012 saw little in the way of innovation while the rising use of professional services captured share from retail sales, further contributing to a relatively weak performance.

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Canada

Economic pressures in 2012 accelerated the shift from premium to mid-priced and value brands as household budgets became more constrained. In addition to value brands receiving more attention from consumers, sales and promotions became an ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Home Care in Canada

The Canadian economy and consumer confidence continued to show signs of lagging in 2012, with the pace of recovery slower than anticipated and the rate of unemployment continuing to climb. Concerns about uncertain household financial prospects led to...

Feb 2013 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Canada

The polishes category overall registered only modest current value growth of 1% in 2012 as it faced competition from substitute products in surface care. Floor cleaning systems such as Swiffer and Wet Jet captured volumes from traditional floor ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Surface Care in Canada

Surface care in Canada is about perception as much as it is about the actual cleaning regimen in the home. With various health scares in recent memory, from SARS and swine flu to food contamination, most Canadians are concerned about hygiene. ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Canada

Limited significant product innovation and marketing hampered value growth in the category in 2012.Toilet care is a mature category and therefore significant growth is highly unlikely. Toilet cleaning remains part of the home care routine and demand ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Air Care in Canada

Retail sales of air care products in Canada reached C$277 million in 2012, growing by 3% in current value terms on the previous year. While some product development and resulting increase in retail prices remained the principal driving forces behind ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Bleach in Canada

Over the review period bleach exhibited a steady decline. Product developments in other home care categories captured share from pure bleach, underpinning the decline. Over the review period leading brands such as Scrubbing Bubbles, Tide and ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Canada

New product development in 2012 led to the introduction of products offering improved convenience and efficacy, which has been an issue since 2010 when cleaning products were mandated by government environmental guidelines to remove phosphates. ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Switzerland

Dishwashing was driven by the trend towards greater convenience. With busier lifestyles and growing time constraints, the demand for easy to use products was highly apparent in 2011. The trend towards effective, all-in-one, and ...

Jan 2013 | US$900| Add to cart | View details ›