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Home Care

Euromonitor International publishes the world's most comprehensive market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Strategy Briefing

Home Care: Quarterly Statement Q2 2017 - Brazil and Mexico Poles Apart

Jun 2017

For the most part the Q2 2017 update for home care is a story of ‘steady as she goes’, with only a minor downward revision 2016-2021. These downgrades reflecting a combination of likely adverse outcomes associated with the likes of President Trump ...

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Strategy Briefing

Gotta Have Soul: The Connected Home, AI and Smart Systems Get an Injection of “Humanity” - Part IV

Jun 2017

This report maps out in Part IV the appliance brand strategies that have formed around implementing the Connected smart home, with all the benefits and pitfalls implied. The consumer systems introduced in Part II of this report are explored going ...

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Strategy Briefing

Air Care in Western Europe

Jun 2017

As economies slowly recover in the leading markets, after years of decline, air care is undergoing a premiumisation phase, supported by consumers’ enthusiasm for home décor. This has triggered purchases of candle air fresheners, with this category ...

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Strategy Briefing

TOP 10 TRENDS IN HOME CARE

Jun 2017

Home care is a broad and varied industry with high penetration rates right across the income spectrum. Regardless of its great variety there are a number of truly global trends which we can identify as manufacture led, socially led, economically led ...

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Country Report

Home Care in Sweden

Jun 2017

In 2016, the Swedish home care market registered its fastest current value growth of the 2011-2016 period. The accelerated rise in sales was driven by the growing demand for higher-value products in key categories, including the shift from powder to ...

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Country Report

Home Care in Japan

May 2017

Home care in Japan saw healthy growth in current value terms in 2016. This growth was spurred by the general tendency to opt for premium products among Japanese consumers. Dynamic categories such as air care and laundry care benefited the most in ...

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Company Profile

Reckitt Benckiser Group Plc in Home Care

May 2017

The 2017 acquisition of Mead Johnson represents a major step in RB’s efforts to position itself as a consumer health company. This profile analyses the ramifications of the acquisition for the operations of the world’s third largest home care player,...

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Country Report

Home Care in Indonesia

May 2017

Home care in Indonesia saw accelerating volume growth in 2016, with the industry’s performance in line with the review period CAGR. This was thanks to the heavy investment of manufacturer in new product launches and marketing strategies. The rapid ...

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Company Profile

Henkel AG & Co KGaA in Home Care

May 2017

Henkel is the fourth largest home care manufacturer in the world, and the second largest in Western Europe. This profile analyses Henkel’s strategic efforts to strengthen its key category positions in developed markets (with a specific review of the ...

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Strategy Briefing

Gotta Have Soul: The Connected Home, AI and Smart Systems Get An Injection of “Humanity” - Part III

Apr 2017

The quantity and quality of human signal sensing within the smart connected home will be integral to its development and the quality of service provided. Today, the development of the smart user interface points to a future when even the incompetent ...

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Country Report

Home Care in Kenya

Apr 2017

Kenya has been one of the best-performing economies in Sub-Saharan Africa with real GDP expected to rise by 6.1% in 2017, after gains of 6.0% in 2016. Prices rose by 6.2% in 2016 and the same rate of inflation is expected in 2017. The government is ...

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Strategy Briefing

Key Global Packaging Trends and Innovations in Home Care

Apr 2017

Home care packaging innovations were numerous over 2011-2016, particularly in laundry care, in spite of the industry’s only modest growth. While sales are stagnating in developed countries, developing markets are driving volume sales through small ...

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Company Profile

Church & Dwight Co Inc in Home Care

Apr 2017

Recent changes in US laundry care have significantly increased the competitive pressure on Church & Dwight. This profile examines how the company’s core value-orientated positioning is being squeezed by factors such as Procter & Gamble’s ongoing ...

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Country Report

Home Care in Italy

Apr 2017

Concentration and stronger formulation continued to be among the most relevant trends in various home care products in Italy towards 2016, from laundry care to surface care. Thanks to product concentration, which involves the removal of water from ...

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Country Report

Home Care in Cameroon

Apr 2017

Home care saw an overall strong performance in current value terms over 2016. This growth is essentially due to population growth, especially in urban areas where development is increasing at a fast rate. Thus, consumer demand underpinned by strong ...

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Country Report

Home Care in New Zealand

Apr 2017

Record low interest rates and strong economic growth combined to generate a highly competitive retail environment in New Zealand in 2016. Consequently, growth in current value terms across home care remained low, as the major supermarket retailers ...

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Country Report

Home Care in Taiwan

Mar 2017

2016 saw home care in Taiwan record slower growth than it did in 2015 and this was because the majority of home care categories are now mature, while the market is becoming more competitive. Consumer habits, however, did not change much over the ...

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Strategy Briefing

“Gotta Have Soul”: The Connected Home, AI and Smart Systems Get an Injection of “Humanity” – Part II

Mar 2017

The development of the smart connected home will face many hurdles, not least the incredible scale and complexity involved in getting all its constituent parts to operate in unison. That said, the rewards for injecting “soul” into what are still ...

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Country Report

Home Care in Hong Kong, China

Mar 2017

The essential nature of home care products sustained the current value growth of the market in 2016, in line with the CAGR seen in the review period. On the one hand, the maturity and high penetration of various categories hindered the overall growth...

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Country Report

Home Care in Malaysia

Mar 2017

Although home care registered 4% current value growth in 2016, the market is seen as edging closer to saturation. Consumers were more inclined to keep their spending within a set budget and this led them to opt for standard and economy brands. Value ...

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