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Home Care

Euromonitor International publishes the world's most comprehensive market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Strategy Briefing

Home Care: Quarterly Statement Q4 2016 Hard, soft or Smooth… how do you take your brexit?

Dec 2016

The outlook for the home care industry has been downgraded in Q4 by some US$1.3 billion over the 2015-2020 forecast period. In CAGR terms this revision is just under 0.2%, but in a global value context this represents the loss of expected value ...

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Company Profile

SC Johnson & Son Inc in Home Care

Nov 2016

Privately owned SC Johnson & Son Inc is the world’s fourth largest home care manufacturer. This profile analyses the company's efforts to meet the challenges presented by maturity and economic uncertainty is developed markets and evolving demand ...

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Strategy Briefing

New Consumerism: Cold Turkey? Why Cold Water Washing Has to Work - Part I

Nov 2016

The cold water washing trend in laundry care polarises consumers and the industry, with a great deal of rational evidence as well as passionate emotional perceptions that support or attack the principle. There are clear environmental and economic ...

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Strategy Briefing

Water Scarcity: Life Critical, Cultural and Commercial Impacts Part I

Oct 2016

The need to find more efficient methods of water use and storage will be the defining factor for humanity being able to continue to grow in terms of population at its current rate. Failure to fix the water problem will likely see population decline ...

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Strategy Briefing

Global Beauty and Home Care Closures: Performance and Opportunities

Oct 2016

Closures in beauty and home care packaging maintained strong performance in 2015. This growth was primarily driven by a significant shift from sachets in key categories as hair care and laundry detergents to resealable bottles and pouches in many ...

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Strategy Briefing

Dial Up: Laundry Settings Echoing Consumers Lifestyles to Remain Relevant

Oct 2016

Washing machine programme settings are a secondary selling point for consumers; however, they interact with the dial on a weekly or daily basis, hence the need for washing machine manufacturers to ensure the relevance of settings throughout the ...

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Strategy Briefing

Home Care: Quarterly Statement Q3 2016 Sunshine or Sunburn?

Sep 2016

The Home Care Q3 update sees further downward revision versus the Passport Baseline. This report focuses on developments in North America and the US specifically; how the key laundry care category is set to develop and how Henkel’s purchase of Sun ...

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Company Profile

Godrej Group in Home Care

Sep 2016

Godrej Group has emerged as a key home care player within the rapidly expanding Indian market seeing its global position improving from 39th in 2010 to 24th by 2015. This profile analyses the company’s strategy to expand internationally into other ...

US$570
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Strategy Briefing

Universal/Inclusive Packaging Design in Home Care

Sep 2016

“Universal” or “inclusive” design aims to provide products which serve as large a proportion of the population as possible. The poor, disabled people and the elderly together form a massive global constituency, and they should not be discriminated ...

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Company Profile

Henkel AG & Co KGaA in Home Care

Jun 2016

Henkel is the fifth largest home care manufacturer in the world and the second largest in Western Europe. This profile analyses Henkel’s strategic efforts to strengthen its position in key categories in mature developed markets, examines its strong ...

US$570
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Strategy Briefing

In-wash Scent Boosters: A Game Changer for Laundry Care?

May 2016

Scent boosters is the biggest newcomer in the home care market, which has been given considerable attention by global detergent brand makers. Using microencapsulation technology, this product line is likely to change how laundry care categories are ...

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Strategy Briefing

Global Trends in Home Care and Beauty and Personal Care Surfactants

May 2016

Surfactants are an essential ingredient in many home care and beauty and personal care products. With weak growth in Western regions opportunities for growth are now in the developing regions, which account for the majority of global volumes. Growth ...

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Strategy Briefing

New Consumerism and Sharing: Future Power the Smart Meter Revolution

May 2016

This report investigates the impact of smart energy metering to domestic homes, with a focus on the UK where roll-out is beginning in 2016, but also with a broader global perspective. In light of the analytics industry growing around this sector, ...

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Strategy Briefing

Corporate Strategies for Success – Industry Focus or Diversification?

May 2016

Traditionally, conglomerates have spread their presence across different markets to dilute risk, but now leading manufacturers are increasingly streamlining their portfolios to release resources for their core operations, but this limits the growth ...

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Strategy Briefing

Brexit and the Implications for the Consumer Goods Industry

May 2016

As the UK heads towards its EU membership referendum, there remains much uncertainty over both the outcome and the implications of a vote to leave. In fact uncertainty is the key challenge in regard to Brexit, and this uncertainty will contribute to ...

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Country Report

Home Care in Portugal

May 2016

The ongoing positive signs of an economic recovery, declining unemployment and rising consumer confidence levels resulted in an improving performance for home care in Portuguese households in 2015. There was an ongoing shift to more concentrated ...

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Country Report

Home Care in Indonesia

May 2016

Current value growth slowed down slightly between 2014 and 2015, though it was still strong, up by double digits. The essential nature of various home care products such as laundry care and dishwashing contributed to its overall performance in 2015 ...

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Country Report

Home Care in Japan

Apr 2016

Home care in Japan saw healthy growth in current value terms in 2015. The growth was led by a preference for premium products among consumers, despite the VAT rise from 5% to 8% a year earlier in April 2014. Growing categories such as air care, home ...

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Country Report

Home Care in the Netherlands

Apr 2016

After declining in 2013 and 2014, home care saw a slow recovery in current value terms in 2015. Current value growth in home care was negatively affected over the review period due to a decline in volume sales and the prevalence of discounting and ...

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Country Report

Home Care in Italy

Apr 2016

Sales of home care in 2015 continued to be constrained by ongoing price wars. Promotions and discounting activity remained rife and in many categories over half of all products sold were at a discounted price. Downward pressure on pricing has come ...

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