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Home Care

Euromonitor International publishes the world's most comprehensive market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Country Report

Home Care in Australia

Mar 2017

In 2016 home care continued to see a notable improvement in its performance compared with the beginning of the review period, growing by 2% in current value terms. Sales of home care products were boosted as Australians’ consumer confidence was ...

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Company Profile

Kao Corp in Home Care

Mar 2017

Japan’s leading home care player, Kao, faces significant challenges in its domestic market. This profile analyses the company’s efforts to counter maturity and intensifying competition in key categories through innovation and marketing targeting ...

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Strategy Briefing

Surface Care in Eastern Europe

Mar 2017

Surface care is considered to have reached maturity in Eastern Europe, but the region remains vulnerable to the macroeconomic performance of Russia, as a result of a high reliance on this market in terms of sales. The shift to modern retailing ...

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Country Report

Home Care in the United Arab Emirates

Mar 2017

In 2016, there was slower growth within most home care categories compared with the review period average. This was due to the economic downturn in the country and its negative effect on consumer confidence. The market is driven primarily by in-store...

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Country Report

Home Care in India

Mar 2017

Initiatives taken by the government such as “Swachh Bharat”, aiming towards a cleaner India and increasing promotional activities by the leading home care companies, has increased the awareness of home care products among consumers. In addition, ...

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Strategy Briefing

Laundry Care in Latin America

Feb 2017

Latin America remains one of the key regions for laundry care sales globally, although recent economic and political instability has once again returned to rob the industry of what arguably should have been a period of growth. It appears, however, ...

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Country Report

Home Care in Vietnam

Feb 2017

During 2015 and 2016, home care was able to maintain its strong performance, with double-digit current value growth despite the slowdown seen in Vietnam’s economic growth rate. As Vietnamese consumers are still confident in the positive performance ...

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Country Report

Home Care in Pakistan

Feb 2017

Home care continues to grow steadily due to increasing awareness amongst consumers and lower than expected inflation in manufacturing costs, which resulted in manufacturers not needing to increase their unit prices. This also helped in maintaining ...

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Country Report

Home Care in Estonia

Feb 2017

In 2016, home care saw slower current value growth than the CAGR seen over the review period. This was largely due to higher inflation in the early part of the review period. Maturity in certain key areas, including laundry detergents and hand ...

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Country Report

Home Care in Austria

Feb 2017

Home care recorded positive retail value sales growth in 2016, albeit slightly slower than the review period CAGR. This was mainly due to the increased competition between private label players and branded producers. While most categories, led by air...

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Country Report

Home Care in Germany

Feb 2017

In Germany, home care experienced stronger value sales increase in 2016 than in the previous year. Many new products were introduced that targeted demand for affordable luxury and general cleaning products, as well as the increasing desire for ...

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Country Report

Home Care in Spain

Feb 2017

Spanish home care remained almost stagnant in 2016. The industry witnessed a stronger performance in 2016 than in the previous year, but was far from reaching its potential. The prospect of a third presidential election and a possible change in ...

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Country Report

Home Care in the United Kingdom

Feb 2017

In 2016, home care in the UK registered a further increase in current terms, benefiting from an increase in the total population and an improved economic performance. Population growth was accompanied by an increase in construction activity and ...

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Country Report

Home Care in Iran

Feb 2017

Home care continued to witness significant growth of per capita consumption in 2016, thanks to a low base in many categories along with rapid changes in lifestyle and a significant increase in the urban population. There was a trend of upgrading from...

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Country Report

Home Care in Belgium

Feb 2017

Home care value sales were stable in 2016, with contrasting performances among the varying categories. Dishwashing, home insecticides and toilet care increased and stabilised home care’s value overall. Price pressure and extensive price promotion ...

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Country Report

Home Care in Saudi Arabia

Feb 2017

In 2016, home care exceeded its review period average growth rate underpinned by manufacturers intensifying their in-store promotions such as money-off deals, discounts, gifts, and multipack offers which was perceived positively by consumers....

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Strategy Briefing

Air Care in Asia Pacific

Feb 2017

Air care in Asia Pacific is driven by a small number of countries which account for the majority of sales, making the region easily affected by macroeconomic factors and growth deceleration in top markets. Air care is polarised between developed ...

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Company Profile

The Clorox Co in Home Care

Feb 2017

US company Clorox is the leading player in surface care, bleach and toilet care in its domestic market, and the largest producer of bleach globally. This profile analyses Clorox’s work to develop its product offer in an upmarket direction in response...

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Country Report

Home Care in Chile

Feb 2017

In 2016, home care value and volume sales increased as consumers sought to improve the quality of their everyday lives and looked for convenience when performing household chores. Laundry care and surface care were the most important categories in ...

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Country Report

Home Care in Serbia

Feb 2017

Growth in home care current value sales in Serbia in 2016 surpassed the corresponding CAGR for the entire review period. This was mainly reflective of the fact that the review period CAGR was skewed somewhat by the negative impact of the economic ...

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