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Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Air Care in Thailand

As Thailand’s weather is getting warmer every year, Thai consumers are starting to purchase air conditioners again, but demand for air conditioners slowed down towards the end of the review period as the number of new condominium and housing projects...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Bleach in Thailand

In Thailand, bleach is most consumed by the laundry industry for cleaning and hygiene. Consumption of bleach in 2014 reached three million litres with value sales of Bt121 million. Retail consumers purchase bleach to use in their households but do ...

Aug 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Dishwashing in Thailand

Even though dishwashing machines are available in the country, the possession rate was only 2% in 2014. Thai consumers prefer washing dishes by hand as they believe that it is quicker, cleaner and less costly than using an automatic dishwasher. ...

Aug 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Insecticides in Thailand

Thailand’s hot and humid climate causes insects such as ants, mosquitoes, flies and so on to thrive, bothering people at their living places, at work and outside; they not only annoy and cause discomfort but also destroy food and can cause disease. ...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Laundry Care in Thailand

Value sales of laundry care rose by 6% to reach Bt29.4 billion in 2014. In fact, current value sales grew by 6-7% every year over the review period. Volume growth was stable from year to year as well, rising from 3-4% annually.

Aug 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Home Care in Thailand

Overall performance of home care products improved in 2014 over the previous year because of changing market trends, with aggressive competition seen amongst existing and new market players. Marketing activities and promotional campaigns were created...

Aug 2015 | US$2,650 | Pages: 73 | Add to cart | View details

Country Report

Polishes in Thailand

Current value sales of polishes rose by 4% to reach Bt844 million in 2014. The category accounts for 2% of total home care sales in Thailand. Floor polish saw a rise of 2% in value sales, slower than the previous year’s growth of 4% and the slowest ...

Aug 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Surface Care in Thailand

In 2014, surface care products saw positive performance because Thai consumers were more concerned with health and hygiene issues. Additionally, some groups of Thai consumers had never thought of using some cleaning products before. So when the ...

Aug 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Toilet Care in Thailand

In 2014, sales value of toilet care products in Thailand improved because of increasing concern for hygiene and cleanliness and trend towards healthy lifestyles. Consumers are fully aware of how important it is to keep houses, especially the toilet ...

Aug 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Air Care in Azerbaijan

Towards the end of the review period, Azerbaijani consumers became increasingly sophisticated in terms of their demand for air care products as there was a growing focus on creating an attractive ambience in the home, with this resulting in consumers...

Aug 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Bleach in Azerbaijan

Sales of bleach continued to grow in Azerbaijan during 2014 due to the traditionally wide usage of bleach and ongoing consumer awareness of the importance of hygiene and the role of bleach in maintaining good hygiene. Azerbaijani consumers believe ...

Aug 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Dishwashing in Azerbaijan

Towards the end of the review period, dishwashing in Azerbaijan benefited from rising disposable income levels thanks to rising real wage levels. This was particularly true of hand dishwashing, which is the dominant dishwashing category and is ...

Aug 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home Insecticides in Azerbaijan

Sales of insecticides in Azerbaijan have a highly seasonal character. The summer of 2014 began early and was particularly warm and hot, with average temperatures across the country being higher than the climatic norm. Such weather conditions ...

Aug 2015 | US$990 | Pages: 12 | Add to cart | View details

Country Report

Laundry Care in Azerbaijan

Consumers in Azerbaijan continue to benefit from rising disposable income levels thanks to growth in wages and the widening availability of consumer credit. Consequently, Azerbaijani consumers began to spend more freely on many types of products, ...

Aug 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home Care in Azerbaijan

In 2014, home care continued to register stronger current value growth than the current value CAGR seen over the review period. Azerbaijani consumers are highly conscious of hygiene and cleanliness and this has led to higher expectations of home care...

Aug 2015 | US$2,650 | Pages: 61 | Add to cart | View details

Country Report

Polishes in Azerbaijan

Towards the end of the review period, there was a growing focus on home renovation in Azerbaijan. This was fuelled by rising disposable income levels as well as the surge in the number of consumers taking out mortgages/housing loans. ...

Aug 2015 | US$990 | Pages: 12 | Add to cart | View details

Country Report

Surface Care in Azerbaijan

There were two trends that benefited surface care value sales towards the end of the review period, both of which were linked to rising disposable income levels and growing consumer demand for convenience. The retail distribution of surface care ...

Aug 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Toilet Care in Azerbaijan

For Azerbaijani householders, the cleanliness of their toilets is a very important aspect of their household cleaning, with consumers constantly cleaning their toilets on a daily basis. Moreover, almost all Azerbaijani householders believe that ...

Aug 2015 | US$990 | Pages: 12 | Add to cart | View details

Country Report

Air Care in Belarus

The condition of the Belarus economy keeps improving in 2014, with the Belarusian rouble getting stronger, with less drastic devaluation against major currencies. The stronger rouble made conditions for imports more favourable, causing imports of ...

Aug 2015 | US$990 | Pages: 13 | Add to cart | View details

Country Report

Dishwashing in Belarus

Demand for dishwashing products in Belarus, mainly for hand dishwashing, remained fairly stable during the review period, because dishwashing products are used on a regular basis in almost every household and are considered essential products. ...

Aug 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Insecticides in Belarus

Sales of insecticides in Belarus are seasonal. During hot and humid summer season, sales increase steeply. Summer conditions contribute to the emergence of a large number of flying insects – a development which supported sales of insecticides ...

Aug 2015 | US$990 | Pages: 12 | Add to cart | View details

Country Report

Laundry Care in Belarus

Belarusian rouble keeps getting stronger in 2013-2014, with less devaluation against major currencies. Throughout 2013, the devaluation of the Belarusian rouble against the US$ and EUR was lower than the level of inflation in Belarus. A similar ...

Aug 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Home Care in Belarus

In 2014 the Belarusian economy continues to recover from the crippling crisis. The Belarusian rouble keeps getting stronger; price inflation is getting lower, however, remains in double-digits. According to official statistics, Belarus ended 2013 ...

Aug 2015 | US$2,650 | Pages: 63 | Add to cart | View details

Country Report

Polishes in Belarus

Polishes sales are hampered by the non-essential nature of the products for some Belarusian consumers. Consumers remain cautious about spending, preferring lower priced brands, for example, products from Turkey. For many consumers, particularly for ...

Aug 2015 | US$990 | Pages: 13 | Add to cart | View details

Country Report

Surface Care in Belarus

The Belarusian rouble became stronger over 2014, with less drastic devaluation against major currencies. The stronger rouble made conditions for imports more favourable, causing imports of surface care to increase and as a consequence. Consumers’ ...

Aug 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Toilet Care in Belarus

Toilet care development in Belarus continues, being driven by the rising consumer awareness of products in this category. However, not all consumers in Belarus consider toilet care essential. Mainly young to middle-age urban consumers are attaching ...

Aug 2015 | US$990 | Pages: 13 | Add to cart | View details

Company Profile

Colgate-Palmolive Co in Home Care

Colgate-Palmolive is the world’s sixth largest home care manufacturer. This profile analyses the company’s work to consolidate its strength in its core home care categories and examines key emerging opportunities for expansion. In addition, it ...

Aug 2015 | US$570 | Pages: 48 | Add to cart | View details

Global Briefing

The Future of Surface Care in Modern Living: Asia Pacific – Japan and The Tigers

Surface care is projected to generate the second most value growth over 2014-2019 within the global home care industry, thanks to its essential status in consumers’ home care regimes. Almost half of value sales growth is set to be generated by Asia ...

Aug 2015 | US$1,325 | Pages: 56 | Add to cart | View details

Country Report

Air Care in Cameroon

Air care benefited from a number of factors at the end of the review period. Rising disposable income levels and an expanding mid-income group resulted in more consumers being able to afford these products on a regular basis and also encouraged many ...

Aug 2015 | US$990 | Pages: 12 | Add to cart | View details

Country Report

Bleach in Cameroon

Rising disposable income levels fuelled growth at the end of the review period, with consumers able to afford to buy more packaged bleach. Growth was thus fuelled by increasing usage of bleach among low-income groups and in rural areas. In addition, ...

Aug 2015 | US$990 | Pages: 11 | Add to cart | View details

Country Report

Dishwashing in Cameroon

Hand dishwashing sales benefited strongly from growing economic confidence at the end of the review period and urbanisation. Growth was also supported by a widening distribution presence for these products. These trends encouraged some mid- to ...

Aug 2015 | US$990 | Pages: 12 | Add to cart | View details

Country Report

Home Insecticides in Cameroon

Home insecticides benefited from growing consumer awareness of the dangers of malaria, with an intensification of government consumer education campaigns during the review period. In addition, increasingly crowded and polluted cities are resulting in...

Aug 2015 | US$990 | Pages: 12 | Add to cart | View details

Country Report

Laundry Care in Cameroon

Rising disposable income levels and urbanisation encouraged growing interest in standard powder detergents and hand wash detergents at the end of the review period, with these product areas seeing strong volume growth. However, bar detergents ...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Care in Cameroon

Home care saw strong growth during the review period as a whole, benefiting from a number of factors. Rising disposable income levels resulted in many consumers being able to increase their volume purchases in key areas such as bar detergents and ...

Aug 2015 | US$2,650 | Pages: 55 | Add to cart | View details

Country Report

Polishes in Cameroon

Value growth in polishes continues to be driven by shoe polish, which is the dominant product area and also saw the strongest current value growth of 10% in 2014 over the previous year. This area is benefiting from economic growth in the country, ...

Aug 2015 | US$990 | Pages: 11 | Add to cart | View details

Country Report

Surface Care in Cameroon

Multi-purpose cleaners benefited strongly from a number of trends at the end of the review period. Rising disposable income levels enabled more consumers to buy these products, while rising urbanisation also improved consumers' access to and ...

Aug 2015 | US$990 | Pages: 13 | Add to cart | View details

Country Report

Toilet Care in Cameroon

Toilet care continues to be a product area that appears solely to a small number of affluent urban consumers, with this chiefly due to the low household penetration of flush toilets in Cameroon. In 2014, less than 9% of overall households had a flush...

Aug 2015 | US$990 | Pages: 12 | Add to cart | View details

Company Profile

Clorox Co, The in Home Care

US company Clorox is the world’s largest producer of bleach and the leading player in bleach, surface care and toilet care in its domestic market. This profile analyses the company’s strategies to build on its established brand strength and develop ...

Aug 2015 | US$570 | Pages: 43 | Add to cart | View details

Company Profile

Church & Dwight Co Inc in Home Care

The second largest laundry care manufacturer in the US, Church & Dwight, is heavily exposed to competition from Procter & Gamble. This profile analyses the company’s strategic response to the squeezing of its core value-for-money positioning as a ...

Jul 2015 | US$570 | Pages: 43 | Add to cart | View details

Company Profile

Henkel AG & Co Kgaa in Home Care

Henkel is the world’s fifth largest home care manufacturer, and registered dynamic growth in 2014. This profile analyses how its consistent product innovation and rolling out of new products helped its performance during the year. This report also ...

Jul 2015 | US$570 | Pages: 53 | Add to cart | View details

Country Report

Air Care in Russia

2014 was a year of low or static growth in most home care categories in Russia. However, within air care, consumer demand remained strong enough in 2014 to ensure that volume sales continued growing. This can be explained by reference to the high ...

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Bleach in Russia

Bleach in Russia declined in volume by 3% in 2014. Bleach consumption in Russia declined constantly over the course of the review period as consumers have started to shift away from chlorine bleach towards products categorised under surface care, ...

Jul 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Dishwashing in Russia

Growth in volume sales of dishwashing remained static in 2014, a situation which can be linked mainly to the combination of high inflation and weak growth in disposable household incomes. The influence of these factors was especially notable on the ...

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Home Insecticides in Russia

Given the negligible growth recorded in real incomes by Russian consumers towards the end of the review period, many home care categories registered static growth in 2014. High overall increases in the prices paid for many products led many ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Laundry Care in Russia

Several Russian consumer markets faced difficulties in 2014 amidst high inflation and minimal growth in the real incomes of consumers. The majority of Russian consumers remain highly price-sensitive, a situation which limits their options when making...

Jul 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Home Care in Russia

Home care in Russia experienced a challenging period between 2010 and 2014. After the economic crisis of 2009, the market started to recover, although shifting to a much slower pace of growth. Since 2013, it has been under pressure from economic ...

Jul 2015 | US$2,650 | Pages: 81 | Add to cart | View details

Country Report

Polishes in Russia

Shoe polish volume sales declined by 4% in 2014, a drop which can be linked to the decline of shoe polish imports from Turkey, which previously accounted for 40% of total value sales in shoe polish. This decline in imports from Turkey can in turn be ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Surface Care in Russia

2014 witnessed an extreme slowdown of growth in consumer real disposable incomes, a trend which can be linked to the deterioration of the economic situation in the country, particularly to the price high inflation for consumer goods. As a result, ...

Jul 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Toilet Care in Russia

During 2014, toilet care encountered weakened consumer demand, in common with many other home care categories, as a marginal decline was recorded in volume sales. Minimal growth in real disposable incomes led to consumers abstaining from purchasing ...

Jul 2015 | US$990 | Pages: 22 | Add to cart | View details

Company Profile

Procter & Gamble Co, The in Home Care

The world’s leading home care company, Procter & Gamble, is in the process of significant strategic reform. This profile analyses the company’s strategic emphasis on innovation and the development of new product areas, considers opportunities to ...

Jul 2015 | US$570 | Pages: 51 | Add to cart | View details
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    Passport Home Care is the leading on-line market intelligence system for strategic, corporate and marketing planning.

    • Passport Air Care Americas
    • Passport Bleach Asia Pacific and Australasia
    • Passport Dishwashing Eastern Europe
    • Passport Insecticides Middle East and Africa
    • Passport Laundry Care Western Europe
    • Passport Polishes Americas
    • Passport Surface Care Asia Pacific and Australasia
    • Passport Toilet Care Eastern Europe

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