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Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Ingredients In Beauty and Personal Care: Essential Reports

As competition intensifies in consumer products, fragrance can make the vital difference product perception. Euromonitor International Strategic Briefings isolate the key trends impacting this major Ingredients market.

Dec 2014 | View details
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Country Report

Surface Care in Uzbekistan

Housing trend continued in Uzbekistan, creating many new houses, apartments and flats. In addition to efforts of private citizens, the Government also invested in housing. In 2013, hundreds of new houses were built in the Government’s house ...

Nov 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Toilet Care in Uzbekistan

On-going housing trend in the country, covering both urban and rural areas, resulted in improvement of water and waste water sewage system. This encouraged all households to build a new modern toilet. All new houses which were under construction or ...

Nov 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Air Care in Uzbekistan

Air care witnessed significant increase of price in 2013. This happened because of full dependence on imports, which made products vulnerable to currency fluctuations. In addition, based on confident growth of sales over the review period, ...

Nov 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Bleach in Uzbekistan

Bleach was launched in Uzbek home care relatively long time ago, during the Soviet Union times. However, consumers do not consider bleach to be a product of first necessity due to its high prices nowadays. In addition, low awareness by consumers ...

Nov 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Dishwashing in Uzbekistan

Dishwashing sales remained low in Uzbekistan in 2013. Sales were distributed across the country unevenly: sales were limited to the most urban areas, where consumption was close to saturation, whilst in rural areas due to poor development of ...

Nov 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home Insecticides in Uzbekistan

The dry and hot climate of Uzbekistan creates favourable conditions for insects. Throughout long and hot summer seasons, the demand for home insecticides is always high. In-house insecticides such as cockroaches are a problem for consumers even ...

Nov 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Laundry Care in Uzbekistan

In 2013, laundry care witnessed strong development of domestic production. The segment enjoyed growth of investment by domestic entrepreneurs solely or jointly with foreign investors. This resulted in increasing number of manufacturers, which itself ...

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Home Care in Uzbekistan

Home care in Uzbekistan continued to develop in 2013 but only in the already existing categories. Consumers remained loyal to their habitual preferences, which helped imports to maintain their shares; however, growing price of imports and improving ...

Nov 2014 | US$2,400 | Pages: 58 | Add to cart | View details

Country Report

Polishes in Uzbekistan

Polishes had a strong presence in Uzbek home care; however, consumers were not strongly motivated to buy them. Existing consumer base did not change; it comprised the most loyal consumers buying polishes on a regular basis. As for the rest, they were...

Nov 2014 | US$900 | Pages: 12 | Add to cart | View details

Company Profile

Colgate-Palmolive Co in Home Care

Colgate-Palmolive delivered strong performance in 2013 benefiting from its good presence in Latin America where consumer demand for home care products are on the rise. The company has also performed well in developed mature markets thanks to its ...

Oct 2014 | US$525 | Pages: 33 | Add to cart | View details

Global Briefing

Fragrances in Home Care: On the Scent of Greater Diversity

Fragrance is a vital ingredient in home care products in order to mask the scents of active chemical ingredients, but in some categories it is also being used for product positioning and marketing. This report assesses global fragrance trends in home...

Oct 2014 | US$1,200 | Pages: 50 | Add to cart | View details

Country Report

Dishwashing in Malaysia

Dishwashing registered lower current value growth for the year 2013 than in the previous year. Innovative technological advances led to an increase in automated processes. As a result, hand dishwashing registered slower current value growth in 2013 ...

Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Home Insecticides in Malaysia

For the year 2013, home insecticides registered value sales of RM426 million, of which RM254 million came from spray/aerosol insecticides, RM102 million from insecticide coils, RM47 million from electric insecticides, RM23 million from other home ...

Sep 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Laundry Care in Malaysia

Sales of carpets gradually shrank over the review period. Timber and marble were the more-common choices as flooring material in Malaysia due to their durability and easy maintenance. As a result of low demand for carpet cleaners, some manufacturers ...

Sep 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Home Care in Malaysia

Home care generated current value growth of 3% in 2013 and rose at a current CAGR of 4% over the review period. Similarly, all major categories within home care registered current value growth over the review period. The best performance from a major...

Sep 2014 | US$2,400 | Pages: 73 | Add to cart | View details

Country Report

Polishes in Malaysia

Polishes registered current value growth in 2013 to achieve sales of RM27 million, of which RM21 million came from shoe polish, RM4 million came from furniture polish and RM2 million from metal polish.

Sep 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Surface Care in Malaysia

Surface care registered higher current value growth in 2013 compared with the previous year. Bathroom cleaners was the best performer with 6% current value growth, followed by wipes (excluding starter kits/sweepers/sticks) with a value growth of 5%, ...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Toilet Care in Malaysia

Toilet care registered current value growth in 2013 to reach sales of RM41 million, of which RM30 million came from toilet liquids, RM8 million from in-cistern devices and RM3 million came from rim liquids.

Sep 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Air Care in Malaysia

Air care registered 7% current value growth in 2013, which was a lower increase than in 2012. Car air fresheners registered the highest value sales in 2013 at RM72 million, followed by electric air fresheners at RM28 million. The lowest value sales ...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Bleach in Malaysia

Bleach recorded current value growth of 1% in 2013, which continued the decline of previous years.

Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Air Care in Austria

Air care is benefiting from growing consumer demand for greater freshness and a pleasant ambience at home. With increasingly busy lifestyles and a growing amount of stress at work, consumers are retreating to home and see it as an oasis of peace and ...

Aug 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Bleach in Austria

The growing influence of the health and wellness trend is negatively influencing bleach. Many consumers associate bleach with a substance that can be potentially harmful to the skin and the respiratory system and are thus not willing to take any ...

Aug 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Dishwashing in Austria

Dishwashing was influenced by two trends in 2013. First, the increasing number of environmentally-friendly consumers caused an increase in the number of households in Austria that own a dishwasher. According to Euromonitor International, the ...

Aug 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Home Insecticides in Austria

According to several articles from the daily press, such as DerStandard, DiePrese and Profil, Austria was faced with one of the strongest water floods in 2013 since 2002. While citizens of Austria are used to high tides of the river Danube, the ...

Aug 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Laundry Care in Austria

Laundry care was influenced by two factors in 2013. On the one hand, the increasingly busy lifestyles of Austrians triggered new strong demand for convenient products. On the other hand, consumers went further and demanded additional product benefits...

Aug 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Home Care in Austria

The overall home care market recorded a good performance in 2013. While air care, home insecticides, dishwashing and toilet care were able to record the best performances in value terms benefiting from greater consumer demand for convenient and ...

Aug 2014 | US$2,400 | Pages: 79 | Add to cart | View details

Country Report

Polishes in Austria

With more modern lifestyles, the attitudes of Austrians towards home and living are changing. The faster pace of life leaves a little free time for everyday household chores. Consumers are thus increasingly turning to furniture and household surfaces...

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Surface Care in Austria

Surface care is influenced by the growing consumer demand for clean households which are free of bacteria in 2013. With growing environmental and health awareness of Austrians, the number of people who opt for tidy homes is also increasing. ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Toilet Care in Austria

According to several articles found in the daily press, such as DiePresse and DerStandard, Austrians are becoming increasingly aware of the importance of toilet hygiene for their overall health. This is causing growing demand for products that not ...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Air Care in Germany

Germany is a rather difficult market for air care products. On the one hand, there is relatively strong interest in products which can improve the atmosphere in consumers’ homes, including scents that remind them of good times, beautiful places or ...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Bleach in Germany

Bleach is perceived as a rather old-fashioned and aggressive cleaning product, not being very eco- or skin- friendly. Furthermore, there are not many variations available in stores. As a result, fewer and fewer consumers are buying bleach. Value ...

Aug 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Dishwashing in Germany

In line with rising consumer demand for goods that can make their everyday lives easier, dishwashing products, especially in automatic dishwashing, are increasingly combining different features in one product. This is leading to pack sizes getting ...

Aug 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Home Insecticides in Germany

2013 started out as rather cold and frosty in Germany, with snow and temperatures remaining below zero until March. Both retailing and weather-related products faced a rather slow start to the year. However, heavy rain causing flooding and high ...

Aug 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Laundry Care in Germany

Laundry care is a mature category in Germany and consumers are increasingly demanding products which offer better and quicker results while also supporting the environment and saving them time and money. As such, product sophistication has continued ...

Aug 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Home Care in Germany

Although home care is a mature industry in Germany, value growth remained positive in 2013. Amidst this maturity, there remained sustained demand from German consumers for products which ensure the cleanliness of their homes. In addition, ...

Aug 2014 | US$2,400 | Pages: 82 | Add to cart | View details

Country Report

Polishes in Germany

Polishes, especially furniture polish, are perceived as rather old-fashioned cleaning products, with many of their functionalities already embedded in other products such as surface care. In addition, there are various other alternative products ...

Aug 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Surface Care in Germany

After having experienced major health scares due to the rapid spread of infectious diseases two years in a row, German consumers remained hugely aware of health and hygiene issues in 2013 and continued to demand effective cleaning products, ...

Aug 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Toilet Care in Germany

Similar to surface care, toilet care in 2013 continued to benefit from the effects of previous years’ health scares in Germany, leading to increased hygiene demands especially in bathroom. Manufacturers focused on offering added-value products which ...

Aug 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Bleach in Thailand

The use of bleach tends to be limited to laundry and hygiene purposes, with current value growth driven by product adoption by homemakers. Bleach is used for whitening school uniforms, including white shirts and socks. Parents choose this product in ...

Aug 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Dishwashing in Thailand

Thai consumers continued washing their dishes by hand in 2013 and this directly supported sales of hand dishwashing products. The use of dishwashers was still quite low among Thai consumers and the use of automatic dishwashing products was not ...

Aug 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Insecticides in Thailand

Even though the category was not so dynamic in terms of product variety and new product developments, home insecticides registered a positive performance in 2013. Thai consumers were generally satisfied with the existing products available and this ...

Aug 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Laundry Care in Thailand

Laundry care continued to perform dynamically in 2013. Current value growth of 7% was driven by strong efforts from players together with healthy demand from Thai consumers. While consumer demand was becoming more sophisticated, players responded to ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Home Care in Thailand

Home care registered healthy growth in 2013. The dynamic environment was backed up by strong developments from players as well as growing demand from Thai consumers. Many new product developments were found in certain categories, including laundry ...

Aug 2014 | US$2,400 | Pages: 76 | Add to cart | View details

Country Report

Polishes in Thailand

In 2013, certain product categories within polishes were reaching maturity. Existing players were not so active in pushing sales or establishing product innovations. Nonetheless, the category continued to record current value growth, which was ...

Aug 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Surface Care in Thailand

Surface care products registered a strong performance in 2013 thanks to many Thai consumers having more concerns about hygiene and cleanliness issues. They adopted various types of surface care products for cleaning their floors, kitchens and ...

Aug 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Toilet Care in Thailand

In 2013, sales of toilet care maintained a positive performance. Thanks to a strong and continuous trend towards health and hygienic awareness among Thai consumers, they were becoming increasingly aware of having a hygienic home environment and were ...

Aug 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Air Care in Thailand

Thanks to a growing number of houses, blocks of flats and residential areas, more Thai consumers turned to purchasing household care products, including air care. The wide product variety available helped support sales of air care, as consumers could...

Aug 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Air Care in South Korea

Air care in South Korea recorded positive 1% retail value growth in 2013, due to manufacturers’ efforts to use naturally extracted ingredients in making air care products. In addition, various products for cars which come with a clip and upgraded ...

Aug 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Bleach in South Korea

Unlike other countries, bleach means something different in South Korea, usually called ‘Rox’, and its main objective is to remove odours or to disinfect surfaces. Hardly any consumers use it for daily laundry; instead it tends to be used to whiten ...

Aug 2014 | US$900 | Pages: 18 | Add to cart | View details
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    Custom Research Projects

    Passport: Market intelligence systems

    Passport Home Care is the leading on-line market intelligence system for strategic, corporate and marketing planning.

    • Passport Air Care Americas
    • Passport Bleach Asia Pacific and Australasia
    • Passport Dishwashing Eastern Europe
    • Passport Insecticides Middle East and Africa
    • Passport Laundry Care Western Europe
    • Passport Polishes Americas
    • Passport Surface Care Asia Pacific and Australasia
    • Passport Toilet Care Eastern Europe

    A regional subscription delivers unrivalled levels of research and analysis for Home Care products, helping you make clear, confident decisions.

    Reference Books more ›

    Statistical Reference Handbook

    Statistical Reference Handbook

    Statistical Reference Handbook

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