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Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Company Profile

Church & Dwight Co Inc in Home Care

The second largest laundry care manufacturer in the US, Church & Dwight, is heavily exposed to competition from Procter & Gamble. This profile analyses the company’s strategic response to the squeezing of its core value-for-money positioning as a ...

Jul 2015 | US$570 | Add to cart | View details

Company Profile

Henkel AG & Co Kgaa in Home Care

Henkel is the world’s fifth largest home care manufacturer, and registered dynamic growth in 2014. This profile analyses how its consistent product innovation and rolling out of new products helped its performance during the year. This report also ...

Jul 2015 | US$570 | Pages: 53 | Add to cart | View details

Country Report

Air Care in Russia

2014 was a year of low or static growth in most home care categories in Russia. However, within air care, consumer demand remained strong enough in 2014 to ensure that volume sales continued growing. This can be explained by reference to the high ...

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Bleach in Russia

Bleach in Russia declined in volume by 3% in 2014. Bleach consumption in Russia declined constantly over the course of the review period as consumers have started to shift away from chlorine bleach towards products categorised under surface care, ...

Jul 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Dishwashing in Russia

Growth in volume sales of dishwashing remained static in 2014, a situation which can be linked mainly to the combination of high inflation and weak growth in disposable household incomes. The influence of these factors was especially notable on the ...

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Home Insecticides in Russia

Given the negligible growth recorded in real incomes by Russian consumers towards the end of the review period, many home care categories registered static growth in 2014. High overall increases in the prices paid for many products led many ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Laundry Care in Russia

Several Russian consumer markets faced difficulties in 2014 amidst high inflation and minimal growth in the real incomes of consumers. The majority of Russian consumers remain highly price-sensitive, a situation which limits their options when making...

Jul 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Home Care in Russia

Home care in Russia experienced a challenging period between 2010 and 2014. After the economic crisis of 2009, the market started to recover, although shifting to a much slower pace of growth. Since 2013, it has been under pressure from economic ...

Jul 2015 | US$2,650 | Pages: 81 | Add to cart | View details

Country Report

Polishes in Russia

Shoe polish volume sales declined by 4% in 2014, a drop which can be linked to the decline of shoe polish imports from Turkey, which previously accounted for 40% of total value sales in shoe polish. This decline in imports from Turkey can in turn be ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Surface Care in Russia

2014 witnessed an extreme slowdown of growth in consumer real disposable incomes, a trend which can be linked to the deterioration of the economic situation in the country, particularly to the price high inflation for consumer goods. As a result, ...

Jul 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Toilet Care in Russia

During 2014, toilet care encountered weakened consumer demand, in common with many other home care categories, as a marginal decline was recorded in volume sales. Minimal growth in real disposable incomes led to consumers abstaining from purchasing ...

Jul 2015 | US$990 | Pages: 22 | Add to cart | View details

Company Profile

Procter & Gamble Co, The in Home Care

The world’s leading home care company, Procter & Gamble, is in the process of significant strategic reform. This profile analyses the company’s strategic emphasis on innovation and the development of new product areas, considers opportunities to ...

Jul 2015 | US$570 | Pages: 51 | Add to cart | View details

Country Report

Air Care in Poland

Demand for air care tends towards more sophisticated products that are highly effective and have long-lasting effectiveness. Air care products should not only smell nice but should also efficiently neutralise odour. In addition, the design of air ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Bleach in Poland

Bleach products are gradually disappearing from the Polish market, as consumers prefer the alternative colour-safe laundry solutions. Furthermore, more and more laundry detergents are becoming available that contain bleaching ingredients in their ...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Dishwashing in Poland

Penetration of dishwashers in Polish households is gradually rising, with the figure reaching almost 23% in 2014. A growing number of Poles appreciate the advantages of these utilities, particularly the convenience of use as well as the possibility ...

Jun 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Home Insecticides in Poland

Sales of home insecticides benefit from growing availability in major retail chains as well as a rising selection of dedicated products, which help to deal with the problem of flying and crawling insects. Consumers are increasingly interested in ...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Laundry Care in Poland

Consumers are becoming increasingly demanding, which is why manufacturers of laundry care products try to satisfy their evolving needs by launching new and innovative products. Most developments regard improved formulas, new scents and added ...

Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Home Care in Poland

Home care in Poland was growing both in value and volume terms at the end of the review period. The fastest rising category was dishwashing. Home insecticides and laundry care also saw rapid growth. Advertising campaigns, numerous sales promotions ...

Jun 2015 | US$2,650 | Pages: 77 | Add to cart | View details

Country Report

Polishes in Poland

Current value sales of polishes increased by only 2% in 2014, reaching PLN202 million. A growing number of price-sensitive consumers regard polishes as by-products or even unnecessary in everyday life. Consequently they limit purchases of such ...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Surface Care in Poland

Within surface care, consumers increasingly demand products that offer a high level of effectiveness and added benefits, such as surface protection, antibacterial properties or easy application.

Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Toilet Care in Poland

Poles are becoming increasingly aware of the importance of toilet hygiene for their overall health. This is causing growing demand for products that not only clean toilets but also disinfect them and keep them bacteria-free. An additional feature ...

Jun 2015 | US$990 | Pages: 28 | Add to cart | View details

Global Briefing

Ingredients Trends in Automatic Dishwashing

Automatic dishwashing is very dependent on developed countries, and given poor sales of dishwashers and economic fears, the category remains weak. The category has also had to overcome efficacy problems, following the removal of phosphates. However, ...

Jun 2015 | US$1,375 | Pages: 41 | Add to cart | View details

Country Report

Air Care in India

Urban consumers in India are slowly upgrading from traditional air care products to modern air care products like electric air fresheners in 2014. Furthermore, the increasing number of apartments and improved hygienic conditions also contributed the ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Bleach in India

Bleach was a highly unbranded and fragmented category in India as of 2014. Although such products are used for cleaning ceramic and floor surfaces in rural areas and in pockets of urban India, they are largely unbranded, manufactured by local ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Dishwashing in India

Urban Indian consumers are slowly upgrading to dishwashing bars and liquids from traditional dishwashing powders. The rural consumers were slowly shifting towards dishwashing powders from traditional ash or cheap detergents in 2014.

Jun 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Home Insecticides in India

There is alarming rise in incidences of diseases caused by mosquitoes like dengue fever, chikungunya, encephalitis and malaria in India which has led to increased demand for mosquito repellents and killer insecticides and has become an essential ...

Jun 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Laundry Care in India

India inclined towards positive momentum with increase in demand for premium powder detergents in big cities in 2014. Consumers are trying out brands that are one scale up from what they were using and this is increasing in switching ratios. ...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Home Care in India

Home care saw another year of steady growth in value and volume sales in 2014. Rising readiness amongst consumers to spend on quality and upgraded products, increasing awareness of health and hygiene issues, high involvement of players in promotional...

Jun 2015 | US$2,650 | Pages: 77 | Add to cart | View details

Country Report

Polishes in India

Polishes except for shoe polish are infrequently purchased products with very less involvement from the customers and top-of-mind recall is important to influence buying decisions for these products. For floor polish, furniture polish and metal ...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Surface Care in India

Increasing marketing campaigns by established manufacturers and efforts by the government of India to improve health and hygiene through building awareness designed to change poor hygiene habits and constructing toilets to stop open defecation helped...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Toilet Care in India

In August 2014, Prime Minister Narendra Modi initiated the “Swachh Bharat” (Clean India) mission, a programme to construct toilets in rural schools for the female population and also to clean India, and it has received a huge response from corporate ...

Jun 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Air Care in Kazakhstan

Air care saw one of the strongest growth rates in home care in 2014 over the previous year. This product area benefited strongly from rising disposable income levels and an emerging mid-income group in Kazakhstan, with more consumers thus able to ...

Jun 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Bleach in Kazakhstan

While most product areas in home care benefited strongly from rising income levels in Kazakhstan during the review period, bleach suffered as a result of this trend. While bleach is traditionally popular in the country for a wide range of cleaning ...

Jun 2015 | US$990 | Pages: 13 | Add to cart | View details

Country Report

Dishwashing in Kazakhstan

New product areas gained significant value sales in dishwashing at the end of the review period, with automatic dishwashing liquids and dishwashing additives emerging in 2014. This trend was closely linked to the widening presence of supermarkets and...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Insecticides in Kazakhstan

Many consumers gained access to a widening product range in home insecticides at the end of the review period, thanks to the ongoing expansion of supermarkets and hypermarkets across the country. Traditional grocery retailers and open markets ...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Laundry Care in Kazakhstan

Laundry care benefited strongly from ongoing expansion in the number of supermarkets and hypermarkets in Kazakhstan at the end of the review period. In addition, there continued to be ongoing urbanisation in the country, with more consumers thus ...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Home Care in Kazakhstan

Home care saw a good sales growth during the review period, benefiting from economic growth in Kazakhstan and rising income levels. There was strong expansion in the country's mid-income group, while many low-income consumers also benefited from ...

Jun 2015 | US$2,650 | Pages: 63 | Add to cart | View details

Country Report

Polishes in Kazakhstan

Polishes benefited from strong new housing construction towards the end of the review period, with rising urbanisation also resulting in many consumers thus moving into new homes. This in turn encouraged the purchase of new furniture, while consumers...

Jun 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Surface Care in Kazakhstan

Surface care benefited from consumers increasingly buying a widening range of specialised products towards the end of the review period, benefiting areas such as bathroom cleaners and floor cleaners. This trend was due partly to rising disposable ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Toilet Care in Kazakhstan

There was growing concern over the impact of bleach on health in Kazakhstan in the review period. Rising disposable income levels thus resulted in many consumers switching from bleach to toilet liquids when cleaning toilets. Toilet liquids also ...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Air Care in South Korea

During 2014, car air fresheners recorded healthy current value growth. On the other hand, electric air fresheners recorded a decline as consumers preferred spray/aerosol air fresheners which come in a touch format. To consumers, deodorising was not ...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Bleach in South Korea

In South Korea, bleach is mainly used for surface care or laundry care purposes. Given this, players continued developing new bleach products that are convenient for each purpose by innovating in terms of packaging and scent. Thanks to their efforts,...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Dishwashing in South Korea

Dishwashing declined marginally in current terms in 2014. Cheap brands were popular, which had a negative effect on value performance, despite hand dishwashing recording a 2% increase in volume terms. In South Korea, products including natural ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Home Insecticides in South Korea

Home insecticides decreased by 5% in current terms in 2014, due to declines for all categories, except for insecticide coils. The number of cockroaches is decreasing and the number of mosquitoes was particularly reduced during the summer of 2014 due ...

Jun 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Laundry Care in South Korea

Laundry care increased by 2% in current terms in 2014, although volume sales recorded a decline. Fabric softeners increased by 3% in current terms thanks to the strong performance of concentrated fabric softeners, and laundry aids also recorded ...

Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Home Care in South Korea

Home care recorded current value growth in 2014, although volume sales declined slightly. Ingredients and more-convenient functions were developed by manufacturers within a competitive home care industry, which resulted in a slight increase in ...

Jun 2015 | US$2,650 | Pages: 70 | Add to cart | View details

Country Report

Polishes in South Korea

Polishes increased marginally in current terms, recording sales of Won8.2 billion in 2014. The category continued to perform weakly, with volume sales declining continually since 2005; however, the popularity of new types of shoe polish, such as ...

Jun 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Surface Care in South Korea

In 2014, players’ efforts went into creating new surface care products for niche areas that were new to consumers. These unique surface care products recorded limited sales, but they were very satisfying for a niche group of consumers who were ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Toilet Care in South Korea

Rim blocks continued to perform strongly in 2014 since it was emerged in 2012. The category has recorded healthy growth and reached Won5.5 billion in 2014. While other toilet care products recorded declines, rim blocks registered a 19% increase in ...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Air Care in Singapore

Singapore saw worsening pollution over the review period, especially at times of the year when the country has to suffer from haze and smoke coming from forest burning in neighbouring Indonesia. Furthermore, the weather is becoming hotter and hotter ...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details
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    Passport Home Care is the leading on-line market intelligence system for strategic, corporate and marketing planning.

    • Passport Air Care Americas
    • Passport Bleach Asia Pacific and Australasia
    • Passport Dishwashing Eastern Europe
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    • Passport Toilet Care Eastern Europe

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