Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Total: (801)

Country Report

Air Care in Peru

During 2012, air care continued with its positive trend and grew by 8% in current value and 3% in volume terms. These results were due to the economic recovery and consumers being more aware and interested in these types of products that have ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Bleach in Peru

Strong demand and positive trends for bleach in Peru are a result of the multiple uses of this product – especially disinfection to safeguard health among low-income consumers, who do not have full hygienic facilities such as running water and mains ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Peru

The 2012 dishwashing current value growth of 10% and volume growth of 7% were similar to the 2011 figures. This positive trend was the result of economic growth and improved consumption: the use of more products in larger sizes and from expensive ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Peru

The growth of home insecticides during 2012 was 8% in current value and 5% in volume terms. This growth was a result of economic recovery and improved consumer purchasing of specialised insecticide products. In times of economic hardship, consumers ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Peru

In 2012, laundry care grew by 9% in current value terms and laundry detergents continued to be the most significant category, accounting for 92% of overall sales and recording growth of 7% in current value terms. Categories that posted the highest ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Home Care in Peru

The stable economic situation in Peru contributed to the growth of the category. Consumers with higher and sustained incomes increased their consumption of basic home care products and started to use new, specialised products they had not previously ...

Jun 2013 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Peru

In 2012, the largest category continued to be floor polish, which accounted for 60% in total volume sales and 40% of the value sales of the category overall. As with other specialised products, floor polish growth, 11% in current value and 7% in ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Surface Care in Peru

Traditionally, Peruvians have been very basic consumers of surface care products and have used detergents as multipurpose products, not only to do the laundry but also to clean the bathroom, kitchen and wash the dishes. This was due to economic ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Peru

Toilet care is composed of very specialised products mainly used by high- and middle-income consumers who can afford them and are more informed about and interested in them. Low-income consumers continue to use multipurpose products such as bleach or...

Jun 2013 | US$900| Add to cart | View details ›

Company Profile

Lion Corp in Home Care

Lion Corp remains heavily dependent on its domestic Japanese market, which accounts for over 80% of its total home care sales. Lion is committed to reducing its reliance on this mature and highly competitive market by penetrating high-growth emerging...

Jun 2013 | US$525| Add to cart | View details ›

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