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Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Home Care in Spain

Although the Spanish economy stopped falling dramatically, it still did not show signs of steady recovery during 2010. The home care market clearly reflected this fact, experiencing a decrease in current value terms in 2010, due to the uncertainty about the economic climate amongst consumers. Price wars amongst brands and private label products were increasingly aggressive in 2010, further hampering value growth.

Aug 2011 | $2,400| Add to cart | View details ›

Global Briefing

Home Care Proves Resilient as Developing Markets Take on the Growth Mantle

The global economic downturn has deepened the schism in home care performance between developed economies and emerging markets. While the likes of China and India continue to exhibit robust value sales growth, some hard-pressed consumers in the US, Japan and Western Europe have been forced to cut back.

Jan 2011 | $2,000| Add to cart | View details ›

Country Report

Home Care in Iran

The home care market saw a continued increase in volume and current value terms across almost all categories in 2010. This impressive performance in 2010 indicated that Iranians were becoming more interested in home care products, and that hygiene conditions were therefore improving across the country. The development of many new products, especially in surface care, expanded this market to new horizons in terms of consumers’ purchasing behaviour.

Jul 2011 | $2,400| Add to cart | View details ›

Country Report

Home Care in the United Kingdom

In 2010, home care increased by 3% in current value terms, to reach £3.7 billion. Sales of specialist products were bolstered by consumers electing to do bigger cleaning jobs themselves, such as cleaning windows or unblocking drains, as a way to economise. On the whole, the market benefited from the recession-inspired “make-do and mend” mentality. Home entertainment and the dinner party renaissance, coupled with consumers’ house-proud and image-conscious attitude, sparked demand for a wide

Jun 2011 | $2,400| Add to cart | View details ›

Books more ›

Reference Book

Retail Trade International - special price for libraries

Oct 2010

Reference Book

World Environmental Databook

May 2010

Reference Book

International Marketing Data and Statistics 2012

Nov 2011