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Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Home Care in the Philippines

Home care registered stronger current value growth in 2014 than in 2013. Positive economic conditions in the Philippines during 2014 boosted the overall employment rate, and in turn, consumers’ disposable incomes as they struggled with more-hectic ...

May 2015 | US$2,650 | Add to cart | View details

Country Report

Air Care in Venezuela

Air care declined by 13% in retail volume terms on average in 2014, largely as a consequence of foreign currency and import restrictions. In spite of increasing domestic production, the volumes produced were not enough to fulfil demand. Eduardo ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Bleach in Venezuela

Corporacion Clorox de Venezuela stated in September 2014 that the closure of its operation in the country was due to operational restrictions, economic uncertainty and problems with the flow of supplies. For three years Clorox sold more than two ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Dishwashing in Venezuela

The Superintendence of Fair Prices (Sundee) increased the prices of 17 presentations of dishwashing products by 11-48%, across 12 controlled categories. Only 300ml packs were reduced in price, by 11%. According to the president of the Federation of ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Home Insecticides in Venezuela

All categories registered negative volume growth in 2013 but the pace of decline eased in 2014 thanks to increasing cases of dengue fever and chikungunya fever in Venezuela. At the end of the review period dengue fever showed no sign of slowing down ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Laundry Care in Venezuela

In 2014 the market continued to be affected by the limited supply of raw and packaging materials, which generated high demand among consumers. According to a major manufacturer, the problem which most influenced the laundry care category was ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Home Care in Venezuela

Sales of home care continued to be negatively impacted by a decline of products offered, caused by a hostile business environment. The situation worsened over the course of 2014, amidst a lack of foreign currency for the private sector to finance ...

May 2015 | US$2,650 | Add to cart | View details

Country Report

Polishes in Venezuela

Polishes was largely affected by the same obstacles facing many other categories, including the unreliable supply of raw materials, difficulties with importing goods, and the higher risk associated with hostile government actions. These factors ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Surface Care in Venezuela

Surface care sales decline by 5% in volume terms in 2014 due to the lack of foreign currency for imports of raw materials and finished products, and depleted inventories. Consumers stockpiled products and inventories ran out within a matter of weeks,...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Toilet Care in Venezuela

High and increasing prices in toilet care drove positive value growth in 2014. Toilet care was largely affected by the same obstacles facing many other categories in the Venezuelan economy, among which were the unreliable supply of raw materials, ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Air Care in Switzerland

One of the overriding trends which has a strong influence on sales of fragrances and thus on sales of air care is the strong demand among consumers for exotic fragrances, which is rivalling the cocooning trend for influence in air care. Air care is ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Bleach in Switzerland

Bleach remains a rather niche home care category in Switzerland. Perceived as a rather old-fashioned and aggressive cleaning product, bleach is not very eco-friendly or skin-friendly and there are few variations available in the category in retail ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Dishwashing in Switzerland

The major trends in dishwashing in Switzerland during the review period focused on making washing dishes as easy and convenient as possible. In automatic dishwashing, there is growing demand for products which combine different features. In addition,...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Home Insecticides in Switzerland

There is a strong relationship between weather conditions and temperatures and sales of home insecticides in Switzerland. During 2014, average temperatures during summer were below average and there were abnormally high levels of precipitation during...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Laundry Care in Switzerland

In 2014, there were two major trends apparent in laundry care in Switzerland. On the one hand, laundry care continued to benefit from the convenience trend. The increasingly busy lifestyles of Swiss consumers, the ageing of the country’s population ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Home Care in Switzerland

Home care registered stagnant value growth in Switzerland in 2014 with only air care and dishwashing posting positive current value growth. Home care remains a mature market and many categories recorded average unit price declines in 2014 due to ...

May 2015 | US$2,650 | Add to cart | View details

Country Report

Polishes in Switzerland

As polishes continue to play a smaller role in the household cleaning regimes of Swiss consumers, polishes registered stagnation in current value terms in 2014. Trends in category were dictated by a shift in cleaning habits as substitute products ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Surface Care in Switzerland

Current trends in surface care are being influenced by the growing consumer demand for convenient and effective products as an increasing number of busy working people in Switzerland are faced with lack of time. Convenient products which can reduce ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Toilet Care in Switzerland

Efficiency and convenience were the main selling points in toilet care in 2014. Consumers generally appreciate powerful cleaning products for their toilets and they are especially keen on products which can help them to keep toilets clean without ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Air Care in the Philippines

Positive economic conditions in the Philippines improved the overall employment rate, and in turn, supported consumers’ confidence in spending. Consumers also enjoyed improved disposable incomes towards the end of the review period, boosting their ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Bleach in the Philippines

Bleach is widely used in the Philippines for multiple purposes, from laundry care to cleaning toilets and kitchen surfaces. This is given its high cleaning power and affordable price, which makes it popular with consumers from all income groups in ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Dishwashing in the Philippines

The majority of Philippine households still washed their dishes by hand in 2014 as they deemed this the most effective way. The essential nature of dishwashing in the Philippines thus contributed to its current value growth in 2014, which was at a ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Home Insecticides in the Philippines

Home insecticides registered stronger current value growth in 2014 than in the previous year. There was a hike in dengue fever cases in the Philippines, rising to 127,000 in 2013, which increased consumer consciousness of hygiene issues and resulted ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Laundry Care in the Philippines

Positive economic conditions in the Philippines during 2014 helped to improve consumers’ disposable incomes and their confidence in spending. As the majority of the consumers still hand washed their clothes, they were thus keener to invest in washing...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Polishes in the Philippines

Polishes registered stronger current value growth in 2014 than in the previous year. Consumers’ rising disposable incomes and levels of sophistication boosted their demands for higher-quality lifestyles, including ensuring that their items are kept ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Surface Care in the Philippines

Specialised cleaners performed well in 2014 due to an increase in purchasing powers. Due to the supply-side drive towards product education and the trend towards vertical living, there were changes in traditional cleaning practices in 2014. ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Toilet Care in the Philippines

The Philippines registered an increased employment rate in 2014, boosting consumers’ overall disposable incomes. As a result, consumers retained their confidence in spending and were willing to invest in various home care products that could ease the...

May 2015 | US$1,000 | Add to cart | View details

Company Profile

Kao Corp in Home Care

Kao Corp is the leading home care company in Japan and ranks eighth at the global level. This profile examines the company’s efforts to generate value through innovation in its mature domestic market and analyses its strategy of targeting the growing...

May 2015 | US$575 | Add to cart | View details

Country Report

Home Insecticides in Uruguay

The Ministerio de Salud Pública and the health departments from provincial governments continue with the awareness and preventative campaigns trying to keep the country free of dengue and chikungunya, with the endorsement of the main players in the ...

May 2015 | US$1,000 | Pages: 16 | Add to cart | View details

Country Report

Laundry Care in Uruguay

Purchasing power of Uruguayan consumers kept increasing in real terms during 2014 which allowed them to purchase more expensive value-added laundry detergents, especially in the large standard powder detergents category. Products that include fabric ...

May 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Home Care in Uruguay

In 2014 and for the second consecutive year home care current value sales posted double-digit growth in Uruguay, five percentage points above the CAGR of the review period. Good economic conditions prevailing in the country and sustained growth of ...

May 2015 | US$2,650 | Pages: 60 | Add to cart | View details

Country Report

Polishes in Uruguay

Use of polishes per household is relatively high in Uruguay, but should have room for future volume growth, although consumers have fallen into purchasing and usage habits that tend to limit significant volume increases. Price variations have little ...

May 2015 | US$1,000 | Pages: 17 | Add to cart | View details

Country Report

Surface Care in Uruguay

Home care disinfectants are becoming common items in many Uruguayan homes and they are being used more frequently than ever before. Even if the use of chlorine bleach for household disinfection is firmly embedded in Uruguayan consumers’ traditions, ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Toilet Care in Uruguay

Uruguayan consumers, regardless of socioeconomic and education levels, recognise the importance of maintaining households, and especially bathrooms, clean and disinfected. However, the traditional and extended use of chlorine bleach to perform these ...

May 2015 | US$1,000 | Pages: 18 | Add to cart | View details

Country Report

Air Care in Uruguay

Uruguayan consumers are responding favourably to advertising in air care, especially in electric and gel air fresheners. However, and despite the excellent performances of these two small categories, it is spray/aerosol air fresheners which continued...

May 2015 | US$1,000 | Pages: 16 | Add to cart | View details

Country Report

Bleach in Uruguay

Scented bleach has become one of the main drivers of value sales as an increasing number of consumers opt for this more expensive alternative and more products are made available. This trend again contributed in 2014 to a fast evolution of the ...

May 2015 | US$1,000 | Pages: 16 | Add to cart | View details

Country Report

Dishwashing in Uruguay

In 2014, Uruguayan consumers kept demanding hand dishwashing products that combine quality and convenience, as they could afford to pay more for value-added detergents. Companies keep feeding this trend with products that combine stronger cleaning or...

May 2015 | US$1,000 | Pages: 16 | Add to cart | View details

Country Report

Dishwashing in Guatemala

Dishwashing is still dominated by hand dishwashing products in Guatemala. Migration towards liquid formulas has begun, but consumers perceive them as more expensive products. Paste is the largest category within hand dishwashing in Guatemala. In ...

May 2015 | US$1,000 | Pages: 17 | Add to cart | View details

Country Report

Home Insecticides in Guatemala

Home insecticides achieved retail value sales of GTQ108 million in 2014, following 8% growth in current terms. It caters to a wide consumer base, since many people in Guatemala live in rudimentary homes in rural areas with tropical climates that ...

May 2015 | US$1,000 | Pages: 13 | Add to cart | View details

Country Report

Laundry Care in Guatemala

Laundry care is very dynamic in Guatemala. The introduction of Blanca Nieves, a multipurpose powder detergent which targets low-income consumers, has had great acceptance in Guatemala, since consumers use it not only for laundry but to wash dishes ...

May 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Home Care in Guatemala

During 2014, a stronger retail value performance was achieved in home care than was registered on average in the review period as a whole, both in current terms. Strong competition from several strong international and domestic brands is allowing ...

May 2015 | US$2,650 | Pages: 57 | Add to cart | View details

Country Report

Polishes in Guatemala

Polishes is very small within home care in Guatemala and its lack of dynamism and new product development or launches hinder its growth. In 2014, it achieved retail value sales of GTQ26 million, 5% growth in current terms. Shoe polish is the largest ...

May 2015 | US$1,000 | Pages: 12 | Add to cart | View details

Country Report

Surface Care in Guatemala

Surface care is becoming very specialised in Guatemala, with new specialist products being seen. Multipurpose cleaners are still very important, but brands are launching specialist products for different surfaces. Such is the case with SC Johnson de ...

May 2015 | US$1,000 | Pages: 16 | Add to cart | View details

Country Report

Toilet Care in Guatemala

Toilet care products saw sales of GTQ51 million in 2014, achieving 6% retail value growth in current terms. The leading player in toilet care, SC Johnson de Centroamerica SA, finished its rebranding strategy of changing its Pato Purific brand to Mr ...

May 2015 | US$1,000 | Pages: 13 | Add to cart | View details

Country Report

Air Care in Guatemala

Air care achieved retail value growth of 8% in current terms and sales of GTQ73 million in 2014. The strong entrance of Procter & Gamble’s Febreze has brought dynamism to air care. Febreze is seen in most modern retail channels which target the key ...

May 2015 | US$1,000 | Pages: 15 | Add to cart | View details

Country Report

Bleach in Guatemala

In 2014, Procter & Gamble Interamericas de Guatemala Ltd sold its Magia Blanca brand to domestic company Grupo PDC. Grupo PDC owns the Magia Blanca brand even though it only distributes bleach, because Procter & Gamble still commercialises Magia ...

May 2015 | US$1,000 | Pages: 15 | Add to cart | View details

Country Report

Bleach in Ireland

Consumers continued to purchase bleach products with the aim of cutting costs on other household cleaning products. In consumer households bleach was often used to replace many toilet care, surface care and floor care products. However, volume sales ...

May 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Dishwashing in Ireland

A number of factors contribute to sales of dishwashing products remaining stable in volume and value in 2014. Price and household costs remain issues for consumers despite improvements to the economy and disposable incomes. This is resulting in ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Home Insecticides in Ireland

Home insecticides recorded value growth of 1% in 2014. While there was a reported increase in certain pests in 2014, such as spiders, there were few products readily available to deal with this problem. While statistically there was also an increase ...

May 2015 | US$1,000 | Pages: 16 | Add to cart | View details

Country Report

Laundry Care in Ireland

The recession may have mitigated somewhat in 2014, yet consumers continued their newly-found skills of cutting back on products due to cost. For years private label products lagged behind on quality but proved throughout the recession that they could...

May 2015 | US$1,000 | Pages: 28 | Add to cart | View details
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    Passport Home Care is the leading on-line market intelligence system for strategic, corporate and marketing planning.

    • Passport Air Care Americas
    • Passport Bleach Asia Pacific and Australasia
    • Passport Dishwashing Eastern Europe
    • Passport Insecticides Middle East and Africa
    • Passport Laundry Care Western Europe
    • Passport Polishes Americas
    • Passport Surface Care Asia Pacific and Australasia
    • Passport Toilet Care Eastern Europe

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