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Home Care

Euromonitor International publishes the world's most comprehensive market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Country Report

Home Care in Pakistan

Feb 2017

Home care continues to grow steadily due to increasing awareness amongst consumers and lower than expected inflation in manufacturing costs, which resulted in manufacturers not needing to increase their unit prices. This also helped in maintaining ...

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Country Report

Home Care in Estonia

Feb 2017

In 2016, home care saw slower current value growth than the CAGR seen over the review period. This was largely due to higher inflation in the early part of the review period. Maturity in certain key areas, including laundry detergents and hand ...

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Country Report

Home Care in Austria

Feb 2017

Home care recorded positive retail value sales growth in 2016, albeit slightly slower than the review period CAGR. This was mainly due to the increased competition between private label players and branded producers. While most categories, led by air...

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Country Report

Home Care in Germany

Feb 2017

In Germany, home care experienced stronger value sales increase in 2016 than in the previous year. Many new products were introduced that targeted demand for affordable luxury and general cleaning products, as well as the increasing desire for ...

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Country Report

Home Care in Spain

Feb 2017

Spanish home care remained almost stagnant in 2016. The industry witnessed a stronger performance in 2016 than in the previous year, but was far from reaching its potential. The prospect of a third presidential election and a possible change in ...

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Country Report

Home Care in the United Kingdom

Feb 2017

In 2016, home care in the UK registered a further increase in current terms, benefiting from an increase in the total population and an improved economic performance. Population growth was accompanied by an increase in construction activity and ...

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Country Report

Home Care in Iran

Feb 2017

Home care continued to witness significant growth of per capita consumption in 2016, thanks to a low base in many categories along with rapid changes in lifestyle and a significant increase in the urban population. There was a trend of upgrading from...

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Country Report

Home Care in Belgium

Feb 2017

Home care value sales were stable in 2016, with contrasting performances among the varying categories. Dishwashing, home insecticides and toilet care increased and stabilised home care’s value overall. Price pressure and extensive price promotion ...

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Country Report

Home Care in Saudi Arabia

Feb 2017

In 2016, home care exceeded its review period average growth rate underpinned by manufacturers intensifying their in-store promotions such as money-off deals, discounts, gifts, and multipack offers which was perceived positively by consumers....

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Strategy Briefing

Air Care in Asia Pacific

Feb 2017

Air care in Asia Pacific is driven by a small number of countries which account for the majority of sales, making the region easily affected by macroeconomic factors and growth deceleration in top markets. Air care is polarised between developed ...

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Company Profile

The Clorox Co in Home Care

Feb 2017

US company Clorox is the leading player in surface care, bleach and toilet care in its domestic market, and the largest producer of bleach globally. This profile analyses Clorox’s work to develop its product offer in an upmarket direction in response...

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Country Report

Home Care in Chile

Feb 2017

In 2016, home care value and volume sales increased as consumers sought to improve the quality of their everyday lives and looked for convenience when performing household chores. Laundry care and surface care were the most important categories in ...

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Country Report

Home Care in Serbia

Feb 2017

Growth in home care current value sales in Serbia in 2016 surpassed the corresponding CAGR for the entire review period. This was mainly reflective of the fact that the review period CAGR was skewed somewhat by the negative impact of the economic ...

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Country Report

Home Care in Ukraine

Feb 2017

Home care declined in volume, although in value it demonstrated notable growth in 2016. The reason is growth of unit prices under the pressure of the local currency devaluation. Even if home care is produced in Ukraine, materials used for its ...

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Strategy Briefing

“Gotta Have Soul”: The Connected Home, AI and Smart Systems Get an Injection of “Humanity” – Part I

Jan 2017

Developments surrounding the connected home have been typified by the quest for compatibility. Until 2016 consumers appeared to be nonplussed, innovations speaking little to what they really wanted – full of tech but lacking the emotion to engage. ...

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Country Report

Home Care in Russia

Jan 2017

In 2016, Russian home care continued to decline, displaying a worse result than the entire review period’s performance. The economic crisis continued in the country with both GDP and real incomes of Russians posting a decline in 2016. Thus, the ...

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Country Report

Home Care in Egypt

Jan 2017

Security issues and political instability had a very negative effect on tourism and foreign investment in Egypt in 2016. These latter are the key sources of foreign exchange, which resulted in a shortage of foreign currency leading to further decline...

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Country Report

Home Care in the US

Jan 2017

The positive value sales performance seen in 2015 continued through into 2016. Home care increased by 1% in current value terms in 2016, with air care in particular seeing strong growth. Overall, the truth is that Americans are cleaning less and ...

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Country Report

Home Care in South Korea

Jan 2017

Home care in South Korea posted a decline in current value sales in 2016. This performance was in sharp contrast to the rest of the review period, when the market had managed to maintain reasonably robust growth in current value terms. The main ...

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Country Report

Home Care in Slovenia

Jan 2017

2016 was a year of continued stable value growth for home care in Slovenia, following a period of recovery from the recession and economic downturn, which had a negative impact on spending on home care products. A few examples are some of the more ...

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