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Households

Euromonitor International publishes comprehensive market research on households.

The analysis includes a regional comparison section which puts the country into a regional context and covers household size and location, consumer composition, family types, household facilities and durables, household telecoms, property market and housing construction. 

Further analysis by topic:

Consumer Lifestyles

Digital Consumers

Income and Expenditure

Population

We also report on: National Economies, All Consumer Industries within each market and All Commercial Industrial supply chains.

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Country Briefing

Households: Austria

Nov 2017

The Austrian household market continues to grow healthily, driven by population growth and improved economic performance. Single- and couple-without-children households are expected to rise the fastest in the coming years, boosting demand for ...

US$250
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Country Briefing

Households: Qatar

Nov 2017

Qatar has one of the most crowded, urban and wealthy households in the world. Strong population growth results in a sharp rise in household numbers, fuelling demand for housing and various household goods and services. High household penetration of ...

US$250
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Country Briefing

Households: Finland

Nov 2017

Finland’s households are largely urban and small in terms of occupants. Due to low birth rates and population ageing, single-person households and childless couples are surging, creating opportunities for marketers targeting these consumer groups. A ...

US$250
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Country Briefing

Households: Venezuela

Nov 2017

Hit by inflation and a political crisis, Venezuelan households are having to deal with significant shortages of products like appliances and telecom goods. The property market is in a state of flux, with currency devaluation severely impacting the ...

US$250
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Country Briefing

Households: Kenya

Nov 2017

Kenya’s household market continues to witness a strong urbanisation trend, while the total number of households expands fast. Backed by rising incomes, these trends will boost consumption of various goods and services, including household durables ...

US$250
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Country Briefing

Households: Belgium

Nov 2017

Belgium’s highly urbanised household market is dominated by houses as dwellings and single-person homes. The overall number of households continues to increase, but purchasing power is limited by high unemployment among household heads. Childless ...

US$250
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Strategy Briefing

Tapping the Silver Consumer Market

Oct 2017

The global consumer landscape is being transformed and reshaped at an unprecedented pace. With fewer births and an increasing life expectancy, population ageing is now taking place in almost all countries of the world. Businesses that recognise and ...

US$1,325
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Strategy Briefing

City Demographics 2030: Future Trends, Opportunities and Challenges

Oct 2017

Whilst the global ageing phenomenon has swamped a large majority of developed cities, this effect is increasingly manifesting itself across some key developing markets. Accordingly, urban areas are changing, employing age-friendly measures to better ...

US$1,325
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Country Briefing

Households: Egypt

Oct 2017

While Egypt has one of the fastest-growing markets for number of households, due to rapid population growth, the country continues to struggle with a weak tourism segment and inflation. The country has a large rural segment and is dominated by ...

US$250
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Country Briefing

Households: Hungary

Oct 2017

Hungary’s low birth rates, emigration and population ageing has resulted in a decline in the population and the number of households. Rural homes will continue to decline, while couple-with-children families would see the deepest contraction through ...

US$250
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Country Briefing

Households: Czech Republic

Oct 2017

The Czech Republic is an advanced household market, as reflected by high penetration of household facilities, durables and digital goods. Due to population ageing and low birth rates, childless households make up the majority in the country and the ...

US$250
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Country Briefing

Households: Ireland

Oct 2017

Urbanisation continues to occur in Ireland, but the country still has one of the largest proportions of rural households in Western Europe. Local homes are becoming smaller in terms of occupants, with single-person households forecast to expand the ...

US$250
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Country Briefing

Households: Norway

Oct 2017

Norway’s household market continues to expand in terms of household numbers, backed by population growth and a strong rise in small households. Local homes are predominantly urban and have high living standards, as reflected by spacious dwellings, ...

US$250
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City Review

Dublin City Review

Oct 2017

Dublin is the engine of Ireland's economy, with 52% of the country's GDP originating in the capital, as of 2016. The city's economy is highly orientated towards services, chiefly IT, banking and other financial industries, while the rest of Ireland ...

US$725
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City Review

Milan City Review

Oct 2017

Milan is not just the "fashion capital of the world" - it is the economic centre of Italy. In 2016, Milan generated 12% of national GDP, while Rome accounted for 9%. Due to the ongoing Italian banking crisis, Milan's economy contracted by 5.1% in ...

US$725
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City Review

Rome City Review

Oct 2017

Located in the Lazio region, Rome brings thousands of tourists to its old-fashioned city every year. However, Rome's economy has not yet picked up, suffering from a weak labour market, political unrest and lack of leadership. Generally, Rome is a ...

US$725
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City Review

Amsterdam City Review

Oct 2017

Amsterdam is the commercial and financial centre of the Netherlands, and one of Europe's key tech hubs. Thanks to its open business climate, including moderate taxation, Amsterdam, hosts a multitude of foreign investors. Amid Brexit, it is competing ...

US$725
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City Review

Vienna City Review

Oct 2017

Mercer's Quality of Living Survey (2017) revealed that Vienna was the most liveable city in the world for the eighth year in a row. The city is an economic powerhouse of the country, accounting for 35% of the national population and 37% of GDP in ...

US$725
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City Review

Washington City Review

Oct 2017

The capital of the US, Washington, generated a total GDP of USD511 billion in 2016, ranking it as the fifth largest economic agglomeration in the country. Cuts in US federal government spending and federal contracting have directly affected ...

US$725
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City Review

Copenhagen City Review

Oct 2017

Copenhagen dominates Denmark's economy, concentrating 31% of the country's population and 40% of its GDP in 2016. Its wealth measured by GDP per capita remained among the highest in Western Europe in 2016 (21% above London's), despite subdued ...

US$725
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