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Households

Euromonitor International publishes comprehensive market research on households.

The analysis includes a regional comparison section which puts the country into a regional context and covers household size and location, consumer composition, family types, household facilities and durables, household telecoms, property market and housing construction. 

Further analysis by topic:

Consumer Lifestyles

Digital Consumer

Income and Expenditure

Population

We also report on: National Economies, All Consumer Industries within each market and all Commercial Industrial supply chains.

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Strategy Briefing

Households and Millennials

Feb 2018

The Millennial generation (persons reaching young adulthood around the year 2000) is making a major impact on households, with a strong preference for energy efficiency, renewable consumption, smart-home technology, comfortable surroundings, and ...

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Strategy Briefing

Global Overview of Homes

Jan 2018

Technology, urbanisation and economics are reshaping the behavioral patterns of inhabitants and creating new channels of access to consumers. A new, rising middle class in emerging economies is embracing modern, urban lifestyles; technology is ...

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Country Briefing

Households: Georgia

Jan 2018

Georgian households have become increasingly urban, digitally connected, and smaller in terms of occupants. Low birth rates will continue to undermine household expansion in absolute terms. Single-person and single-parent families would expand the ...

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Country Briefing

Households: Uzbekistan

Jan 2018

Uzbekistan’s household landscape is characterised by a large rural populace. This creates some challenges for the state and companies, as rural household infrastructure is weak. The country has a huge market of couple-with-children households, though...

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Country Briefing

Households: Turkmenistan

Jan 2018

Turkmenistan’s households are entering a difficult period, as years of governmental malpractice and overreliance on its gas reserves have resulted in depleted state revenues and dwindling economic opportunities for households. This situation will ...

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Country Briefing

Households: Bosnia-Herzegovina

Jan 2018

Bosnia-Herzegovina has a large rural household market, although urbanisation still occurs. Homes are becoming smaller in terms of occupants, with single-person households expected to be the fastest-growing segment. Low birth rates and emigration ...

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Country Briefing

Households: Macedonia

Jan 2018

Macedonia represents a family-friendly household market, although the number of single-person homes is expected to rise the fastest across all household types through to 2030. Penetration of standard household facilities and durables is high, but the...

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Country Briefing

Households: Slovenia

Jan 2018

Slovenian households are among the most developed and wealthy in Eastern Europe, which is reflected in their access to appliances and digital goods. The country has a large proportion of rural households that is not set to experience high levels of ...

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Country Briefing

Households: Belarus

Jan 2018

Belarusian households are becoming more urban, less populated and home to fewer children. The country’s single-person cohort has expanded rapidly, as uncertain economic conditions discourage couples from having children. A state digital plan is set ...

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Strategy Briefing

Global Overview of Infrastructure

Jan 2018

Globally, infrastructure growth has varied across categories and regions, with digital infrastructure recording the most robust development, while water and transport have not grown to match actual needs. Although developed countries lead in the ...

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Country Briefing

Households: Serbia

Jan 2018

Serbia has one of the largest proportions of rural households in Europe, creating a divided economy of stagnant property prices and declining population on the rural side, and growing real estate and opportunities on the urban side. High household ...

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Country Briefing

Households: Dominican Republic

Jan 2018

The Dominican Republic is experiencing rapid levels of urbanisation, as almost half of the country’s homes are in the process of moving from rural to urban areas. Tourism is a major driving force of the economy and the segment has gradually ...

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Country Briefing

Households: Cameroon

Jan 2018

Cameroon represents an expanding, family-friendly and youthful household market. Local homes are becoming increasingly urban, while they remain relatively large in terms of occupants. Urbanisation and population growth continue to fuel demand for ...

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Country Briefing

Households: Jordan

Jan 2018

Jordan represents a fast-growing household market, with a large share of couple-with-children families. Population growth and immigration continue to result in an increasing number of households and drive demand for housing, household facilities and ...

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Country Briefing

Households: Tunisia

Jan 2018

Tunisian households are leading a recovery following a period of political and economic instability. The number of households in the country is rising rapidly, with family households a particularly dominant cohort. The country is undergoing a ...

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Country Briefing

Households: Uruguay

Jan 2018

Uruguayan households enjoy some of the best facilities and access to appliances in the region. A highly urbanised market offers opportunities to reach households quickly and easily. Family homes continue to dominate the market, but single-parent ...

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Country Briefing

Households: Bahrain

Jan 2018

The Bahraini market is characterised by an unprecedented surge in households, as an inflow of foreign workers drives the population of the country to new heights. This population boom is driving the local rental market, record-high number of housing ...

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Strategy Briefing

The Impact of Demographics on European Retailing: 2000-2030

Jan 2018

Demographic and macroeconomic changes may be slow, but they are as big as they are inevitable. Smart retailers in Europe will need to have a firm grasp on how the regions in which they are present are evolving, and what the customer base of the ...

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Country Briefing

Households: Estonia

Jan 2018

Estonia’s household market is predominantly urban, with homes having fewer occupants than both regional and global averages. A relatively large share of single-person households offers long-term opportunities for marketers targeting this group. ...

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Country Briefing

Households: Kuwait

Jan 2018

Kuwaiti households are urbanised and extremely well connected in digital terms. Demand for household durables like microwaves and air conditioners is high, and penetration of video game consoles is especially strong. The country has a large and ...

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