Households

Market research on households. including household size and location, consumer composition, family types, household facilities and durables, household telecoms, property market and housing construction.
Country Briefing

Country Briefing

Households: Spain

Jun 2018

Spanish households continue to gradually recover from a prolonged economic crisis. This is evident by rising property prices, falling unemployment among household heads, and growing demand for digital services like Netflix and new appliances. Tourism...

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Country Briefing

Country Briefing

Households: South Korea

Jun 2018

South Korean households have entered a difficult period, with manufacturers cutting jobs and many homeowners unable to afford their rents. The property market has been the rare positive, continuing to register strong growth. The state is investing ...

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Country Briefing

Country Briefing

Households: Denmark

May 2018

Danish households have become interior trendsetters in Europe, due to the country’s adoption of the “hygge” lifestyle, with high demand for comfortable and convenient interiors and furniture. Energy efficiency is a major concern for local homes, and ...

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Country Briefing

Country Briefing

Households: France

May 2018

French households are benefiting from the initial optimism of a new government, with positive economic indicators and a healthy property market driving consumer confidence. Major new state plans are focusing on improving household infrastructure, ...

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Country Briefing

Country Briefing

Households: Hong Kong

May 2018

The biggest influence on Hong Kong’s households is property prices, which continue to surge across all residential segments. In the world’s least affordable city for housing, decisions like childbirth and consumption patterns are heavily impacted by ...

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Country Briefing

Country Briefing

Households: Russia

May 2018

Russian households continue to be mired by a prolonged economic recession, which has impacted their purchasing power with regards to segments like appliances, digital services and property. Inflation has largely expanded faster than salaries, while ...

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Country Briefing

Country Briefing

Households: Japan

May 2018

Japan continues to battle with depopulation, slow consumption growth, and rapid ageing of its household heads. These factors have a major influence on local households, particularly in terms of childbirth, employment activity, and demand for type of ...

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Strategy Briefing

Strategy Briefing

Internet of Things in the Home

May 2018

The Internet of Things (IoT) in the home is already a multi-billion-dollar global industry, as premiumisation, efficiency and technology adoption have encouraged households to embrace smart solutions. This briefing will analyse the current market ...

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Country Briefing

Country Briefing

Households: Indonesia

May 2018

Indonesian households are urbanising rapidly, creating challenges for state resources and increasing urban poverty rates. Household heads are relatively young but poorly educated. The real estate market has been stagnant in terms of prices, but ...

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Country Briefing

Country Briefing

Households: Vietnam

May 2018

Vietnamese households are experiencing some of the fastest economic growth rates globally. This has enhanced their capability to consume digital services, purchase appliances, and pursue activities such as education. The country’s single-person ...

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Country Briefing

Country Briefing

Households: Thailand

May 2018

Thailand’s households are reaping the benefits of state-sponsored infrastructure projects and economic growth, as both have increased employment among household heads and improved access to jobs and educational opportunities. However, the country is ...

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Country Briefing

Country Briefing

Households: Germany

May 2018

Germany’s households are being transformed by factors such as immigration, urbanisation and economic growth, which is especially evident in the country’s largest cities. A big single-person household market is reshaping both the property segment and ...

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Strategy Briefing

Strategy Briefing

Top 5 Countries with the Largest Vegetarian Populations

Apr 2018

Insight into consumer diet trends and their market sizes can help businesses to adapt their product offers and build up business strategies. Vegetarianism is rising in developed and emerging economies due to growing health, ethical and environmental ...

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Country Briefing

Country Briefing

Households: Malaysia

Apr 2018

Malaysian households are experiencing difficult economic conditions on the back of a weak currency and political scandals. The real estate market is flattening out after a period of collapsing prices, although urban properties remain expensive for ...

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Country Briefing

Country Briefing

Households: Mexico

Apr 2018

Mexico’s transformation from an agricultural economy to an urban consumption market is still ongoing, creating both opportunities and challenges for local households. Urban planning has been unable to sustain population growth in major hubs like ...

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Country Briefing

Country Briefing

Households: The United Kingdom

Apr 2018

Real estate prices and economic factors are driving down the spatial size of United Kingdom (UK) households, creating new opportunities for small appliances and space-conscious goods. Although the country continues to witness urbanisation, many urban...

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Country Briefing

Country Briefing

Households: Canada

Apr 2018

The Canadian households market is being driven by immigration, “boomburbs” and new housing initiatives. Although the property market is cooling down after a prolonged period of growth, a new state housing initiative is expected to deliver new housing...

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Strategy Briefing

Strategy Briefing

Households and Appliances in 2030

Apr 2018

As households continue to change in terms of physical characteristics and the behaviour of their inhabitants, appliances will be a vital part of this evolution. This report will illustrate key trends in appliances by 2030, highlighting the growth ...

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Country Briefing

Country Briefing

Households: Australia

Apr 2018

Australia has become an example of sustained city development, with the country’s largely urban households able to enjoy a strong quality of living despite continued population growth. This has also underpinned the development of digital ...

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Country Briefing

Country Briefing

Households: The Philippines

Apr 2018

The Philippines has one of the world’s most vibrant household markets, with rapid growth in the number of households, a dynamic real estate market, and increasing household purchasing power. However, strong economic growth has presented challenges, ...

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