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Kao Corp

Company Profile

Kao Corp in Tissue and Hygiene

Sep 2017

Faced with demographic challenges in its home market of Japan, Kao is deploying a number of strategies to secure growth abroad. This report looks at the company’s strategies for growth in China, where its Merries brand of diapers has enjoyed rapid ...

US$570
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Company Profile

Kao Corp in Home Care

Mar 2017

Japan’s leading home care player, Kao, faces significant challenges in its domestic market. This profile analyses the company’s efforts to counter maturity and intensifying competition in key categories through innovation and marketing targeting ...

US$570
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Company Profile

Kao Corp in Beauty and Personal Care

Oct 2016

Tokyo-based Kao Corp has made the reduction of dependency on its domestic market a strategic priority, but has signally failed to achieve this, and sales in its neighbouring Chinese market have actually fallen. The company has invested in increasing ...

US$570
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