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Kao Corp

Company Profile

Kao Corp in Home Care

Mar 2017

Japan’s leading home care player, Kao, faces significant challenges in its domestic market. This profile analyses the company’s efforts to counter maturity and intensifying competition in key categories through innovation and marketing targeting ...

US$570
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Company Profile

Kao Corp in Beauty and Personal Care

Oct 2016

Tokyo-based Kao Corp has made the reduction of dependency on its domestic market a strategic priority, but has signally failed to achieve this, and sales in its neighbouring Chinese market have actually fallen. The company has invested in increasing ...

US$570
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Company Profile

Kao Corp in Tissue and Hygiene

Aug 2016

Faced with continued challenges in its home market of Japan, Kao continues to deploy a myriad of strategies in order to ensure growth. This report looks at the company’s strategies for growth in China and other adjacent markets such as Indonesia ...

US$570
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