Lifestyles

Market research on lifestyles including top five consumer trends, consumer segmentation, house and home spending and saving, shopping, grooming and appearance, healthy and ethical living, leisure and recreation.
Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Hong Kong, China

May 2018

Growing consumer optimism, on the back of an improving economy and rising disposable incomes, has driven a rebound in spending. Consumers in the small, inter-connected city still prefer in-store shopping, but more are warming to the convenience of ...

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Strategy Briefing

Strategy Briefing

Generation Z: The Next Wave of Consumers

May 2018

Generation shifts are occurring at a fast pace and the world will soon experience the rise of Generation Z (born between 1995 and 2009), which represents the largest consumer base through to 2030. Despite their young age and limited income today, Gen...

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Strategy Briefing

Strategy Briefing

Consumer Lifestyles in Asia Pacific

Apr 2018

Consumers’ attitudes and habits in the very diverse Asia Pacific region have evolved significantly in recent years, with a variety of economic, demographic and social changes helping mould a new, more dynamic consumer profile. Among other trends, ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in China

Apr 2018

Despite a slowing economy, consumer spending continues to grow, spurred not only by the large cohort of middle-class, free-spending younger consumers but also by older consumers spending more to trade up to premium products and services. The number ...

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Strategy Briefing

Strategy Briefing

Emerging Vs. G7 Cities 2030

Apr 2018

Growing economic power of emerging markets is no longer news. However, will their impressive development put them side by side with G7 economies by 2030? City-level analysis reveals that by the end of the next decade key cities from seven major ...

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Strategy Briefing

Strategy Briefing

Consumer Lifestyles in Eastern Europe

Apr 2018

The declining population in Eastern Europe and its rapid ageing is expected to have a significant impact on future demand for a wide range of modern goods and services in the coming years. Disposable incomes are expected to rise between 2017 and ...

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Strategy Briefing

Strategy Briefing

Millennials: Selling Home and Garden to Generation Rent

Apr 2018

In 2018, the last of the millennial generation will be reaching their mid-20s. This generation possesses characteristics distinct from Baby Boomers and Generation X, having grown up in a digital-first world. However, millennials face a sea of ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in the US

Mar 2018

Consumers continue to boost their spending, buoyed by optimism brought about by an improving economy and low unemployment. Many younger consumers remain price-conscious and watch their spending due to the pressure of student debt on household ...

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Strategy Briefing

Strategy Briefing

Affluent Consumers: Who Are They and How Best to Capture Them

Mar 2018

This report provides insights into affluent consumers globally – those with net wealth between US$100,000 and US$1 million across the entire income spectrum. When assessing the potential of a consumer market, businesses usually focus on income – the ...

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Strategy Briefing

Strategy Briefing

Improving Consumer Health Prospects and Market Implications

Mar 2018

Consumer health prospects are improving, as reflected by a global rise in the survival rate to age 65, most significantly in emerging and developing countries. This trend has been backed by rising income and better education and healthcare. Improved ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in the United Kingdom

Mar 2018

Due to the uncertainty surrounding the impact of Brexit on consumers, confidence has weakened and many are wary to spend. Over a longer period, the optimism of young consumers and low-income households has been affected by stagnant wage growth, high ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Lithuania

Mar 2018

As a result of the mounting exodus of young people in recent years, Lithuania has been characterised by severe population shrinkage, contributing to a “brain drain” and a rapid ageing of the demographic. Nevertheless, the dwindling pool of shoppers ...

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Strategy Briefing

Strategy Briefing

Consumer Lifestyles in Latin America

Mar 2018

The middle class in Latin America continues to expand, and consumers increasingly enjoy rising disposable incomes, driving growing demand for a wide range of goods and services. The population is ageing, as a result of declining birth rates and ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Malaysia

Mar 2018

The recent sluggish economy combined with currency fluctuations slowed consumer spending, but more recently growth has begun to recover. Rising disposable incomes in coming years are expected to drive increased demand for a wide range of ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Denmark

Mar 2018

Although Denmark’s economy has been relatively sluggish, factors such as rising employment, wage growth, low inflation, a comprehensive social safety net, strong assets and solid pensions have led to continued growth in disposable incomes, thus ...

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Strategy Briefing

Strategy Briefing

Households and Millennials

Feb 2018

The Millennial generation (persons reaching young adulthood around the year 2000) is making a major impact on households, with a strong preference for energy efficiency, renewable consumption, smart-home technology, comfortable surroundings, and ...

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Strategy Briefing

Strategy Briefing

Super Bowl LII: Commercial Opportunities Amidst Social Unrest

Feb 2018

The culmination of the 2017/2018 National Football League promises to break from ‘business as usual’. The league continues to find itself at the centre of a divisive social justice movement, which threatens to negatively impact the commercial ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Thailand

Jan 2018

Consumers have dealt with recent economic and political challenges, but most are now cautiously optimistic about their financial futures and household spending is expected grow. Rapid urbanisation has helped establish modern retail and consumers ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in the United Arab Emirates

Jan 2018

Consumers cut back spending in recent years but they are nevertheless optimistic about their future financial positions and this and other factors are expected to boost spending in coming years. On the other hand, high income inequality means that ...

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Strategy Briefing

Strategy Briefing

Global Overview of Infrastructure

Jan 2018

Globally, infrastructure growth has varied across categories and regions, with digital infrastructure recording the most robust development, while water and transport have not grown to match actual needs. Although developed countries lead in the ...

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