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Company Profile

Marriott International Inc in Travel and Tourism

Feb 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Marriott International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market and the global economy.

Company and market share data provide a detailed look at the financial position of Marriott International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Marriott International Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Marriott International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Travel and Tourism research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Brand portfolio

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

SWOT: Marriott International Inc

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Marriott outperforms the global hotels industry in 2011

  • Competitive Positioning

Global ranking

  • Competitive Positioning

Regional performance

  • Competitive Positioning

Global footprint (1)

  • Competitive Positioning

Global footprint (2)

  • Competitive Positioning

Category and Geographic Opportunities

Regional expansion with Europe a key target

  • Category and Geographic Opportunities

New category focus – jv for upscale urban business hotel

  • Category and Geographic Opportunities

Brand Strategy

Brand strategy: Strong pipeline

  • Brand Strategy

Brand strategy: Positioning and segmentation

  • Brand Strategy

Brand strategy: New formats

  • Brand Strategy

Brand strategy: Loyalty and lifestyle

  • Brand Strategy

Brand strategy

Residence Inn to reveal new look

  • Brand strategy

Marriott to rescue its Edition brand

  • Brand strategy

Web strategy

  • Brand Strategy

Social media

  • Brand Strategy

Operations

Green awareness

  • Operations

Recommendations

Marriott back on track

  • Recommendations

Samples

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