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Company Profile

Marriott International Inc in Travel and Tourism

Feb 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Marriott International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market and the global economy.

Company and market share data provide a detailed look at the financial position of Marriott International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Marriott International Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Marriott International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Travel and Tourism research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Brand portfolio

Financial assessment

SWOT: Marriott International Inc

Key strategic objectives and challenges

Competitive Positioning

Marriott outperforms the global hotels industry in 2011

Global ranking

Regional performance

Global footprint (1)

Global footprint (2)

Category and Geographic Opportunities

Regional expansion with Europe a key target

New category focus – jv for upscale urban business hotel

Brand Strategy

Brand strategy: Strong pipeline

Brand strategy: Positioning and segmentation

Brand strategy: New formats

Brand strategy: Loyalty and lifestyle

Brand strategy

Residence Inn to reveal new look

Marriott to rescue its Edition brand

Web strategy

Social media

Operations

Green awareness

Recommendations

Marriott back on track

Samples

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