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Company Profile

Mars Inc in Pet Care

Despite ongoing economic uncertainty, pet owners continue to humanise their pets feeding them premium grade dinners even when times may be hard. Mars, a mid-priced pet food giant, could get caught in the middle as the pet care market polarises. ...

Mar 2012 | US$525| Add to cart | View details

Company Profile

Mars Inc in Packaged Food

Mars Inc is the number one confectionery player in the US market and its M&M’s brand is synonymous with the category. The company has been noticeably absent from M&A activity since the Wrigley acquisition in 2008. It has focused instead on building ...

Dec 2011 | US$525| Add to cart | View details