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Market research on mobile phones

Euromonitor International publishes the world's most comprehensive market research on mobile phones within the consumer electronics market. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market: packaging, retailing, luxury goods, travel, institutional channels, hot drinks, soft drinks and dairy drinks, health and wellness, nutrition, tobacco, packaged food, personal care and electricals.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as; business dynamics and commercial industrial supply chains.

results

 

Country Report

Mobile Phones in Germany

Mobile phones continued to register steady positive volume growth in 2015 as ongoing positive growth in sales of smart phones was tempered by the strong declines recorded in sales of feature phones. As feature phones are increasingly seen as obsolete...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Italy

The ongoing shift away from feature phones towards smartphones is increasingly characterising sales of mobile phones in Italy. This transformation in the consumer preference can be seen mainly in the differences in the penetration rates of feature ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Mobile Phones in the United Kingdom

Innovation is central to smartphones, and by the end of 2016, Samsung, along with other manufacturers, such as LG, will release its first foldable smartphones. This new technology will allow users to fold and unfold their devices; to use them as they...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Malaysia

The phenomenal growth of smartphones continued in 2015. The clever packaged Android smartphones from China coupled with the better and wider coverage of 3G/4G networks within Malaysia continued to fuel the demand for smartphones. These well spec’d ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Mobile Phones in the Netherlands

Mobile phones remains the category which is the single biggest contributor to volume sales of consumer electronics in the Netherlands. Nevertheless, volume growth rates are slowing down in mobile phones, with slower volume growth recorded in 2015 and...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Spain

Mobile phones in Spain during 2015 performed better than in the previous year with 4% growth in volume terms due to the improvement in internet network connectivity across the country, a fall in unemployment and a wide range of options in ...

Jan 2016 | US$990 | Add to cart | View details

Global Briefing

Corporate Strategies in Consumer Foodservice: Reimagining the Restaurant

While top-line growth in the global restaurant industry has slowed, innovation and investment are booming. In a world where digital advertising is omnipresent, the real-life experience of eating out is a highly effective – and sought-after – branding...

Jan 2016 | US$1,325 | Add to cart | View details

Country Report

Mobile Phones in India

Volume sales of mobile phones declined by 14% in 2015, due to a steep decline in sales of feature phones. Consumers preferred to have a smartphone than a feature phone to watch multimedia content and connect to the internet. Mobile phones recorded a ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Hong Kong, China

Mobile phone retail volume sales declined by 4% in 2015 reaching a total of 7.4 million units. This negative performance is due to the high penetration rate of mobile phones in Hong Kong as Hong Kong led the Asia-Pacific region with the highest ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Taiwan

Smartphones was the fastest growing category and continued to develop at a rapid pace in 2015. Feature phones experienced a steep decline in retail volume sales - at 53% this was a weaker performance than the previous year. Smartphones accounted for ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Portugal

Mobile phones was one of the few growth categories within consumer electronics in 2015. Despite the considerable decline in sales of feature phones, overall mobile phones saw an increase; this was due to sales of smartphones. There are over three ...

Dec 2015 | US$990 | Add to cart | View details

Global Briefing

Hotels and Technology: Taking Stock and Looking Ahead

Hotel usage of consumer-facing technology is changing, as modern travellers are changing their demands. With increasing competition from online travel agents and peer-to-peer platforms, hotels are forced to innovate continuously. This report analyses...

Dec 2015 | US$1,325 | Add to cart | View details

Country Report

Mobile Phones in the United Arab Emirates

Smartphones were one of two key product areas in consumer electronics during the review period, alongside tablets. The key trend in overall consumer electronics during the review period was a shift from a number of specialised devices to these ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Chile

Mobile phones declined by 3% in retail volume terms in 2015. Household mobile phone penetration is very mature within Chile and with smartphones penetration reaching 110% in 2015, Chile has one of the highest mobile phone penetration rates in Latin ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Turkey

Mobile phones recorded a volume decline of 3% in 2015, mainly due to perpetual decline in the sales of feature phones. Nevertheless, smartphones demonstrated positive volume growth of 5% and became the most dynamic category in 2015, after a shrinkage...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Denmark

Smartphones have achieved a status of indispensability in Denmark. Smartphones are not just seen as a phone for the average Dane, but as a central element in their daily lives. Calling and texting are not the only two main features, and more and more...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Brazil

Despite the macroeconomic crisis in Brazil, mobile phone continued to register quite positive results in comparison to other consumer electronics categories in 2015. However, the pace of the category’s development was tempered somewhat by the ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Canada

Growing use of smartphones and network upgrades were key elements behind the increase in retail sales of mobile phones in 2015. The country’s leading wireless providers - Bell Mobility, Rogers Wireless and Telus – launched national 4G LTE networks in...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in the Czech Republic

Mobile phones recorded 3% volume sales growth in 2015, which reversed the decline seen earlier in the review period. The negative performance of feature phones pushed sales of the whole category down. Feature phones are being used only by older ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Russia

The impact of the Ukraine crisis, dropping oil prices, and rouble devaluation have combined to unleash a major economic recession in the country. The impact has been immediate, with the local advertising market plummeting and consumer expenditure ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Colombia

Amidst a smartphone sales frenzy, regulators continue to be very active issuing regulations whose goal is to improve the customer experience and the information available to consumers to take more informed decisions. The government strategically ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Sweden

The consumer electronics giant Samsung Corp and the Swedish furniture giant Ikea presented a new era of charging options with the Wireless Power Consortium (WPC) in 2015. In April 2015 Ikea launched the first furniture series ever which offers ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Singapore

Growth of phablets hit the mobile phones industry in 2015. Over the review period, consumers increasingly purchased smartphones with larger screen sizes. Manufacturers identified the needs of consumers and developed smartphones with larger screen ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Thailand

Smartphones in Thailand continue to be popular across all generations, due to their user friendly touch screens and broad range of functions. Investment in 4G LTE by telecom providers has expanded coverage to rural areas, contributing to growth. In ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Norway

Mobile phones, in particular smartphones, have become an extension of users’ personality, style and preferences. To this end, consumers are actively seeking to personalise their phones and make them unique. The 2015 launch of the LG G4 in three ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Romania

Even during the recent years of economic crisis, sales of smartphones remained positive in Romania. Over the review period, volume sales of smartphones expanded at a CAGR of 49%, mostly due to the novelty of these products in the country. In 2015, ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in the Philippines

Smartphones continued to lead growth in 2015, with volume sales rising by 35% and the penetration of low-cost smartphone brands such as Cherry Mobile continuing to rise. International brands such as Acer and Lenovo are also changing the market as ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Poland

Phablets are increasingly popular in Poland. The main advantage of phablets is their combination of the features of smartphones and tablets, which can be more convenient using one device. Another factor having a positive impact on the increase of ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Ukraine

The warlike situation and economic crisis in the country had a negative impact on the purchasing power of Ukrainians. As a result, consumers shifted to the low cost segment and the average unit price declined in 2015. Also, it had a negative ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Egypt

The widening availability of smartphones offered at different price points served to increase sales, a trend supported by the entry of more brands into the Egyptian market in 2015, particularly Chinese brands. Smartphones was one of the few product ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in the US

Whilst larger phones have been available in the US through companies such as Samsung and HTC for a number of years, 2015 represented the first full year in which smartphones brand share leader Apple offered phones in the 4.7in (11.9cm) and 5.5in ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Venezuela

The economic environment negatively impacted volume sales of mobile phones in 2015. The blackout of information as a consequence of government restrictions drove demand for information from social networks and Venezuelans continued to demand mobile ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Vietnam

In a reversal from the previous year, smartphones accounted for 52% of volume sales in 2015 whilst feature phones contributed to around 48% of mobile phones, compared to a 62% volume share for feature phones and 38% share for smartphones in 2014. The...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in South Africa

Given South Africa’s high income inequality levels, the majority of South Africans simply cannot afford fixed line internet access and therefore rely heavily on web-enabled mobile devices to perform basic online operations. As such, mobile phones ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Saudi Arabia

The growing availability of smartphones at a wider range of price points in Saudi Arabia fuelled demand for these phones from a ?wider section of the ?consumer base in the country, thus supporting the strong growth rate recorded by ?smartphones in ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Austria

The weak economic situation in Austria in 2015, combined with high levels of unemployment, resulted in low consumer confidence throughout 2015. Retail volume sales of mobile phones were negatively affected by low consumer spending. Compared to 2014, ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Australia

2015 saw the release of high profile release of smartphones that sparked off a growth of premium smartphones in Australia in 2015. Apple released the iPhone 6 and 6 plus in September 2014 and Samsung released their latest Galaxy smartphone ranges in ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in China

With the increasing average income and improved technology, volume sales of mobile phones continued to grow by 9% in 2015, largely contributed by smartphones. With the appearance of big smartphones, some shopping power was transferred from tablets to...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in France

In 2015, two intertwined factors sustained the growth in demand for smartphones: the ongoing positive effect of ‘phone only contracts, coupled with the availability of a diverse array of low-cost devices in the marketplace. The higher level of ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Greece

Greece is still under pressure in 2015 with consumer insecurity picking up again as the government negotiates new austerity measures and makes new changes in its VAT. Greek consumers continue to be low on cash and are making new attempts to cut down ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Hungary

The growth of mobile phones is simultaneously fuelled by laggards catching up with market trends buying their first smartphones and customers upgrading from an older model to a more recent one with better parameters, such as larger screen size, ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Indonesia

Smartphones had the best performance within consumer electronics in 2015. It had an accelerating growth rate in the midst of weakening purchasing power and slower demand for other product types. Thanks to continuous development by manufacturers to ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Israel

In recent years, many of Israel’s leading mobile phone carriers such as HOT Mobile, Golan Telecom and Walla Mobile have driven down the prices of mobile phone subscription plans. At the same time, high numbers of inexpensive smartphones have been ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Japan

The emergence of Android-run smartphones with a similar appearance to a feature phone is encouraging feature phone users to migrate to smartphones. These phones are locally called galaho, offering the functionality of smartphones (known as sumaho) ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in South Korea

Volume sales of mobiles phones in South Korea are stagnating, due to saturated demand for smartphones. In terms of total volume sales, smartphone accounted for 92% of total mobile phone sales in 2015, representing a high penetration rate for ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Morocco

Telecommunications companies in Morocco are competing aggressively by launching very innovative services, and also offer a large number of mobile phones in all price segments. In addition, these companies, mainly Meditel, Maroc Telecom and Inwi, ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Mexico

Mexico proved to be attractive to international manufacturers of mobile phones, mainly smartphones. These international players tried to lure consumers with innovative smartphones and assume leadership of the category. Most of the new players were ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Argentina

The trend of the Argentinean market is still the migration to a more advanced technological system, with feature phones seeing its sharpest decline in the last five years and continued double-digit growth for smartphones. With over 80% of the ...

Nov 2015 | US$990 | Add to cart | View details

Global Briefing

Consumer Electronics in Asia Pacific: How Demographics and Income Shape Demand

Households in emerging markets in APAC are changing as dramatically and as rapidly as the economies of these markets driven by growing population, rapid urbanisation, rising disposable income and growing middle class. While smartphones and tablets ...

Nov 2015 | US$1,325 | Add to cart | View details

Global Briefing

Consumer Electronics: Trends and Outlook in 2020

Retailers’ and manufacturers’ prayers for the next big thing appear to have been answered, as sales of autonomous wearable electronics are projected to enjoy a substantial 56% CAGR in volume terms over the forecast period. Despite the industry’s ...

Sep 2015 | US$1,325 | Add to cart | View details
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