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Euromonitor International publishes the world's most comprehensive market research on the mobile phones industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Country Report

Mobile Phones in Japan

Nov 2016

The switch from feature phones to smartphones intensified at the end of the review period, following new government legislation from May 2015. This required all smartphones and tablets to be sold with SIM cards unlocked if requested by consumers. In ...

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Mobile Phones in the Netherlands

Nov 2016

Smartphones continued to see growth in 2016, although growth decreased compared with the review period CAGR. This was due to the high and increasing penetration rate. Smartphones reached a penetration rate of 186% in 2016, and is expected to reach ...

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Country Report

Mobile Phones in Spain

Nov 2016

Sales of smartphones in Spain reached maturity towards the end of the review period and volume growth in the category slowed down to 4% in 2016, an inferior performance to the 11% volume CAGR registered over the review period. Smartphones accounted ...

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Country Report

Mobile Phones in Australia

Nov 2016

In an attempt to compete against the dominance of Apple and Android by spending a significant amount of money to purchase former mobile giant Nokia, Microsoft abandoned the hardware handset business, selling off the remaining business to Foxconn. The...

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Country Report

Mobile Phones in France

Oct 2016

In 2016, growth in volume sales of mobile phones was predominantly driven by smartphones which saw an increase of 10%; feature phones volume contracted by 21%, leading to overall volume growth of 5% for mobile phones. Demand was mainly fuelled by ...

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Country Report

Mobile Phones in Portugal

Oct 2016

Sales of mobile phones are already reaching maturity in Portugal and the category registered current value of just 1% in 2016. Strong competition and promotional activities during the year resulted in more affordable smartphones becoming available ...

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Mobile Phones in Hungary

Oct 2016

Smartphones posted an 8% volume sales rise and a 5% value sales increase in 2016, but the erosion of feature phones continued and its volume sales dropped by 48%. Smartphones have become indispensable devices and they have managed to eliminate the ...

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Mobile Phones in South Africa

Oct 2016

Despite the challenging economic climate which prevails in South Africa meaning pressure on household disposable incomes, volatility in the currency exchange value and rising pressures on household disposable income, consumers continue to want ...

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Country Report

Mobile Phones in Indonesia

Oct 2016

Although smartphones continued to see one of the best performances within consumer electronics in 2016, the category in Indonesia actually saw a slowdown in growth, as consumers deemed that smartphones did not offer a significant improvement from the...

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Mobile Phones in Greece

Oct 2016

Smartphones dominates the consumer electronics industry in Greece, as ever-increasing numbers of Greek consumers embrace the all-in-one trend. Smartphones is cannibalising categories like fixed lens digital cameras, in-car navigation, portable media ...

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Mobile Phones in Germany

Oct 2016

Showing a high level of saturation, mobile phones declined in both current retail value and volume terms in 2016, witnessing the first decline since 2009. As the penetration of smartphones in Germany reached 1.6 devices per household in 2016, growth ...

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Mobile Phones in Vietnam

Oct 2016

Sales of smartphones in Vietnam continued to rise strongly in 2016, with smartphones accounting for 67% of mobile phones volume sales by the end of 2016. With the plethora with affordable smartphones now available in the country, consumers are able ...

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Mobile Phones in Italy

Oct 2016

The shift away from feature phones towards smartphones can almost be considered to have been completed in Italy in 2016. The smartphone has evolved to be the omnipresent consumer electronics device and the smartphones category is increasingly ...

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Mobile Phones in the United Kingdom

Oct 2016

An increasing number of Chinese smartphone manufacturers have entered the UK market, offering lower priced, good quality phones. This led to flattening retail value sales in 2016, as the phones mostly offer the same design, power and features as ...

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Mobile Phones in Singapore

Oct 2016

Sales of smartphones have been slowing down due to high penetration rates and lengthening replacement cycles. As the pace of innovation continues to slow, consumers are no longer compelled to replace smartphones upon the launch of the latest model or...

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Mobile Phones in Turkey

Oct 2016

Mobile phones increased by 4% in retail volume terms in 2016 to reach 13.3 million units, largely thanks to the dynamic growth of smartphones. The main reason underlying behind the strong growth in this category was the fact that the transition from ...

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Mobile Phones in Malaysia

Oct 2016

Chinese manufacturers of smartphones managed to penetrate into the low-end to middle of the market over the review period, including in 2016; an increasing number of them are coming up with premium ranges of smartphones....

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Mobile Phones in Mexico

Oct 2016

In 2016, consumers benefited from an increase in price promotions for smartphones from telecommunications companies. This followed on from the entry of US company AT&T, with this player acquiring Iusacell and Nextel in 2015. This created fierce ...

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Mobile Phones in Austria

Oct 2016

Mobile phone sales continued to stagnate in 2016 as growing demand for smartphones was largely cancelled out by the continuing decline in feature phones. The penetration of smartphones was already relatively high at 133% of households. However, the ...

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Mobile Phones in South Korea

Oct 2016

The trend within mobile phones in 2016 was growth of smartphones, despite the category being mature. Following the major blow to smartphone sales, which was the law restricting phone subsidies from late 2014, the industry came up with the next ...

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