Euromonitor International publishes the world's most comprehensive market research on the mobile phones industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Country Report

Mobile Phones in Vietnam

Oct 2017

In 2017, the most famous brands such as Samsung, Oppo, Sony, HTC and Microsoft started to target the middle income segment. For example, Samsung launched both its J5 and J7 models for the middle income segment. These series received a lot of ...

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Old is Gold: Selling Electronics to the Elderly

Sep 2017

Nearly one-third of the population in Western Europe will be 60 or over by 2030. Manufacturers and retailers cannot afford to ignore the silver dollar, and must release products tailored to elderly consumers’ lifestyles....

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Country Report

Mobile Phones in Australia

Sep 2017

Retail volume sales of smartphones in Australia are increasingly being driven by replacement sales rather than first-time purchases. Leading brand manufacturers such as Apple and Samsung release their latest flagship models annually. However, ...

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Country Report

Mobile Phones in Japan

Sep 2017

A shift away from feature phones towards smartphones was seen in Japan towards the end of the review period after new legislation was passed in May 2015 requiring all smartphones and tablets to be sold with the SIM card reader unlocked if requested ...

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Country Report

Mobile Phones in Malaysia

Sep 2017

Mobile photography continued to be popular in 2017, driving phone makers such as Huawei, OPPO and LG to continue to promote the camera capabilities of their products as a key selling point....

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Country Report

Mobile Phones in South Korea

Aug 2017

Mobiles phones in 2017 suffered from category maturity, with both feature phones and smartphones registering a decline in volume sales. Smartphone penetration in the country was already very high among all age groups, even older generations....

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Country Report

Mobile Phones in the US

Aug 2017

In 2017, the US saw overall decline in mobile phones for the third straight year, as total volume sales dropped by 1% to 162 million. This top line decline is in spite of – not because of – smartphone sales; volume sales of smartphones actually edged...

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Country Report

Mobile Phones in Mexico

Aug 2017

A mobile phone is the preferred device for connecting to the internet; therefore, sales of smartphones continued to experience a strong positive trend as consumers upgraded from their feature phones. Seven out of 10 people use smartphones and on ...

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Country Report

Mobile Phones in Taiwan

Aug 2017

Retail volume sales of smartphones slowed down due to higher penetration rates and lengthening replacement cycles. A lack of major technical breakthroughs resulted in consumers extending their replacement of models and the declining trend in ...

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Country Report

Mobile Phones in Venezuela

Aug 2017

Lower sales of mobile phones can be traced back to a sharp reduction of the supply caused by limited access to foreign currency for imports. Whenever a telecom operator wants to purchase mobile phones, it must introduce an application for foreign ...

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Country Report

Mobile Phones in India

Aug 2017

The growing influx of Chinese manufacturers into the category played a key role in shaping the Indian mobile phone industry. Brands such as Vivo, Oppo and Gionee have entered mobile phones and pose a significant threat to Indian manufacturers. ...

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Country Report

Mobile Phones in France

Aug 2017

In 2017, total mobile phone sales fell by 3% in volume terms primarily due to three factors: a sharp decline in the demand for feature phones caused by the ongoing consumer switch to smartphones; saturation and maturity as a result of a high ...

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Country Report

Mobile Phones in Canada

Aug 2017

The broad availability of internet connectivity with multiple plans and easy subscriptions to own a smartphone from service providers has led to the strong adoption of smartphones, which has replaced laptops as the primary device in Canadian consumer...

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Country Report

Mobile Phones in Morocco

Aug 2017

The fast spread of mobile phones continued in Morocco in 2017, with consumers showing more and more interest in smartphones. Moroccan consumers were increasingly attracted by the various features of smartphones and their ability to connect to the ...

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Country Report

Mobile Phones in the United Arab Emirates

Aug 2017

2017 witnessed mobile phones focusing on screens with better resolution and display functions. Budget handsets are starting to offer displays supporting a resolution of 1280x720p. As a result, mobile phones have better viewing angles and wealthier ...

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Country Report

Mobile Phones in Ukraine

Aug 2017

Smartphones continued to replace feature phones in Ukraine in 2017. A key driver of this trend was growing consumer appreciation for the fact that smartphones offer many more functions than feature phones, in part because all kinds of additional ...

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Country Report

Mobile Phones in Hungary

Aug 2017

Hungarians have discovered and started to use more features on their smartphones, which have become an indispensable part of their everyday lives. Many consumers decide to upgrade to more expensive phones instead of investing in several different ...

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Country Report

Mobile Phones in Thailand

Aug 2017

With improved wireless technology and affordable mobile devices and plans, possession of smartphones continues to rise as consumers increasingly look to be connected. Thai consumers are among the heaviest users of smartphone data in the region and ...

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Country Report

Mobile Phones in Hong Kong, China

Aug 2017

Mobile phones declined by 8% in retail volume terms in 2017 thanks to the sluggish performance of both feature and smartphones. In particular the 7% decline for smartphones reflected high penetration and consumers keeping their smartphones for ...

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Country Report

Mobile Phones in Russia

Aug 2017

The category of mobile phones in Russia continued to transform in 2017, with smartphones taking share from feature phones. At the same time, more technologically and functionally advanced models gained in popularity. As per market sources, the key ...

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