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Euromonitor International publishes the world's most comprehensive market research on mobile phones, within the consumer electronics industry. We provide data and analysis on everything from total market sizes and market shares to industry trends and specific sub-category level information.

As well as in-depth data and statistics on: consumer lifestyles, income and expenditure, cities, the digital consumer, economy, finance and trade, as well as commercial business dynamics and industrial supply chains.

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        Strategy Briefing

        The New Connected Consumer Code: Unlocking Digital Commerce Opportunities

        Jul 2016

        Technological advances are forever altering the way that consumers all around the world browse and buy all types of products and services. Learn how this increased connectivity is underpinning a commerce revolution and discover new markets to explore...

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        Country Report

        Mobile Phones in Germany

        Jan 2016

        Mobile phones continued to register steady positive volume growth in 2015 as ongoing positive growth in sales of smart phones was tempered by the strong declines recorded in sales of feature phones. As feature phones are increasingly seen as obsolete...

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        Country Report

        Mobile Phones in Italy

        Jan 2016

        The ongoing shift away from feature phones towards smartphones is increasingly characterising sales of mobile phones in Italy. This transformation in the consumer preference can be seen mainly in the differences in the penetration rates of feature ...

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        Country Report

        Mobile Phones in the United Kingdom

        Jan 2016

        Innovation is central to smartphones, and by the end of 2016, Samsung, along with other manufacturers, such as LG, will release its first foldable smartphones. This new technology will allow users to fold and unfold their devices; to use them as they...

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        Country Report

        Mobile Phones in Malaysia

        Jan 2016

        The phenomenal growth of smartphones continued in 2015. The clever packaged Android smartphones from China coupled with the better and wider coverage of 3G/4G networks within Malaysia continued to fuel the demand for smartphones. These well spec’d ...

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        Country Report

        Mobile Phones in the Netherlands

        Jan 2016

        Mobile phones remains the category which is the single biggest contributor to volume sales of consumer electronics in the Netherlands. Nevertheless, volume growth rates are slowing down in mobile phones, with slower volume growth recorded in 2015 and...

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        Country Report

        Mobile Phones in Spain

        Jan 2016

        Mobile phones in Spain during 2015 performed better than in the previous year with 4% growth in volume terms due to the improvement in internet network connectivity across the country, a fall in unemployment and a wide range of options in ...

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        Country Report

        Mobile Phones in India

        Dec 2015

        Volume sales of mobile phones declined by 14% in 2015, due to a steep decline in sales of feature phones. Consumers preferred to have a smartphone than a feature phone to watch multimedia content and connect to the internet. Mobile phones recorded a ...

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        Country Report

        Mobile Phones in Hong Kong, China

        Dec 2015

        Mobile phone retail volume sales declined by 4% in 2015 reaching a total of 7.4 million units. This negative performance is due to the high penetration rate of mobile phones in Hong Kong as Hong Kong led the Asia-Pacific region with the highest ...

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        Country Report

        Mobile Phones in Taiwan

        Dec 2015

        Smartphones was the fastest growing category and continued to develop at a rapid pace in 2015. Feature phones experienced a steep decline in retail volume sales - at 53% this was a weaker performance than the previous year. Smartphones accounted for ...

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        Country Report

        Mobile Phones in Portugal

        Dec 2015

        Mobile phones was one of the few growth categories within consumer electronics in 2015. Despite the considerable decline in sales of feature phones, overall mobile phones saw an increase; this was due to sales of smartphones. There are over three ...

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        Country Report

        Mobile Phones in the United Arab Emirates

        Dec 2015

        Smartphones were one of two key product areas in consumer electronics during the review period, alongside tablets. The key trend in overall consumer electronics during the review period was a shift from a number of specialised devices to these ...

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        Country Report

        Mobile Phones in Chile

        Dec 2015

        Mobile phones declined by 3% in retail volume terms in 2015. Household mobile phone penetration is very mature within Chile and with smartphones penetration reaching 110% in 2015, Chile has one of the highest mobile phone penetration rates in Latin ...

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        Country Report

        Mobile Phones in Turkey

        Dec 2015

        Mobile phones recorded a volume decline of 3% in 2015, mainly due to perpetual decline in the sales of feature phones. Nevertheless, smartphones demonstrated positive volume growth of 5% and became the most dynamic category in 2015, after a shrinkage...

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        Country Report

        Mobile Phones in Denmark

        Dec 2015

        Smartphones have achieved a status of indispensability in Denmark. Smartphones are not just seen as a phone for the average Dane, but as a central element in their daily lives. Calling and texting are not the only two main features, and more and more...

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        Country Report

        Mobile Phones in Brazil

        Dec 2015

        Despite the macroeconomic crisis in Brazil, mobile phone continued to register quite positive results in comparison to other consumer electronics categories in 2015. However, the pace of the category’s development was tempered somewhat by the ...

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        Country Report

        Mobile Phones in Canada

        Dec 2015

        Growing use of smartphones and network upgrades were key elements behind the increase in retail sales of mobile phones in 2015. The country’s leading wireless providers - Bell Mobility, Rogers Wireless and Telus – launched national 4G LTE networks in...

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        Country Report

        Mobile Phones in the Czech Republic

        Dec 2015

        Mobile phones recorded 3% volume sales growth in 2015, which reversed the decline seen earlier in the review period. The negative performance of feature phones pushed sales of the whole category down. Feature phones are being used only by older ...

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        Country Report

        Mobile Phones in Russia

        Dec 2015

        The impact of the Ukraine crisis, dropping oil prices, and rouble devaluation have combined to unleash a major economic recession in the country. The impact has been immediate, with the local advertising market plummeting and consumer expenditure ...

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        Country Report

        Mobile Phones in Colombia

        Dec 2015

        Amidst a smartphone sales frenzy, regulators continue to be very active issuing regulations whose goal is to improve the customer experience and the information available to consumers to take more informed decisions. The government strategically ...

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