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Euromonitor International publishes the world's most comprehensive market research on the mobile phones industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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        Country Report

        Mobile Phones in Russia

        Sep 2016

        The economic recession and decreasing disposable incomes directly impacted the consumption habits of Russians. However, smartphones finally took over the role of the main mobile phone device in Russia. A smartphone is considered a first necessity ...

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        Country Report

        Mobile Phones in Poland

        Sep 2016

        Feature phones continued to decline in terms of volume sales in 2016. Due to their durability and longer lasting batteries, they manage to appeal to those who are using their phones mostly for calling. However, the majority of Polish consumers opt ...

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        Country Report

        Mobile Phones in Brazil

        Sep 2016

        The mobile phone industry in Brazil was not immune from being affected by the economic crisis in 2016. The industry, mainly pushed by the performance of smartphones, is one of the most dynamic within consumer electronics; however, the slowdown in ...

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        Country Report

        Mobile Phones in India

        Sep 2016

        Volume sales of mobile phones grew by 1% in 2016, driven entirely by the increase in demand for smartphones....

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        Country Report

        Mobile Phones in Ukraine

        Sep 2016

        Although there is a general trend of “smartphonisation” and a lot of consumers are replacing their old feature phones with smartphones, the tough economic situation and purchasing power decline has been reflected in a volume sales decrease of mobile ...

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        Country Report

        Mobile Phones in Chile

        Sep 2016

        Mobile phones grew 7% in retail volume terms in 2016. Household mobile phone penetration is mature in Chile and, with smartphones penetration reaching 232% in 2016, the country has one of the highest mobile phone penetration rates in Latin America. ...

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        Country Report

        Mobile Phones in China

        Sep 2016

        With increasing incomes and growing demand for premium functionality, mid-range to high-end smartphones began to become more popular in 2016. Furthermore, due to fierce competition and the low profitability of cheap smartphones, more and more local ...

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        Country Report

        Mobile Phones in Colombia

        Sep 2016

        During 2016 smartphones grew by 6% in volume terms, owing to consumers’ migration from feature phones. Nevertheless, this expansion was significantly lower than the growth rates observed earlier in the review period. Between 2012 and 2016, ...

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        Country Report

        Mobile Phones in the Czech Republic

        Sep 2016

        Mobile phones recorded modest volume growth of 1% in 2016. This performance resulted from smartphones slowly reaching saturation as it was the main driver of mobile phones. Feature phones did not generate positive sales as the products are only used ...

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        Country Report

        Mobile Phones in Denmark

        Sep 2016

        Retail volume sales of smartphones continued to grow in 2016, as more Danes replaced their old-fashioned feature phones with smartphones. Danes also prefer to buy a smartphone instead of a computer, since the smartphone satisfies many of the ...

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        Country Report

        Mobile Phones in Egypt

        Sep 2016

        Smartphones encountered several developments in Egypt during 2016, mostly led by Samsung. Phones which are waterproof is becoming the latest trend and sales of these data devices were formerly dominated by Sony; however, during 2016, Samsung launched...

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        Country Report

        Mobile Phones in Israel

        Sep 2016

        Volume sales of smartphones continued growing in Israel during 2016 and this was mainly due to the fact that the percentage of early adopters among the overall Israeli population is very high, with average consumers replacing their smartphones quite ...

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        Country Report

        Mobile Phones in Morocco

        Sep 2016

        Mobile phones continue to grow in popularity in Morocco, with many people using feature phones in rural areas following the large expansion of phone coverage, with such consumers often using their phones as an emergency and communication tool. ...

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        Country Report

        Mobile Phones in Norway

        Sep 2016

        Retail volume sales of mobile phones in 2016 reflected the strong growth in mobile payment services such as Vipps and mCash. Whilst this development benefited smartphones, the continued decline of feature phones intensified, leading to an overall ...

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        Country Report

        Mobile Phones in Romania

        Sep 2016

        Smartphones were the most sought after technology product in Romania in 2016. The demand was fuelled both by Romanians living in rural areas as well as those residing in cities. Generally, this product addresses the high consumer demand for ...

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        Country Report

        Mobile Phones in Saudi Arabia

        Sep 2016

        Internet surfing and social media remained the key factor fuelling sales growth of smartphones in Saudi Arabia. Moreover, the growing availability of smartphones at a wider range of price points also supported demand for these phones from a wider ...

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        Country Report

        Mobile Phones in Sweden

        Sep 2016

        Smartphones have achieved a status of indispensability. Smartphones are not just seen as a phone for the average Swede, but as a central element in their daily lives. Calling and texting are not the only two main features, and more and more people ...

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        Country Report

        Mobile Phones in the US

        Sep 2016

        The maturation of the smartphones category continued to be the major story within mobile phones in 2016, as sales approached saturation and the likely end to the constant growth that had characterised much of the review period....

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        Country Report

        Mobile Phones in Venezuela

        Sep 2016

        Lower sales of mobile phones can be traced back to a sharp reduction of the supply caused by limited access to foreign currency for imports. Whenever a telco operator wants to purchase mobile phones, it must introduce an application for foreign ...

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        Country Report

        Mobile Phones in Argentina

        Sep 2016

        2016 was characterised by the launch of a multiplicity of smartphones after a period of decline in the supply of mobile phones. During the first half of 2015, foreign exchange shortages affected the production of smartphones, dropping by 40% during ...

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