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Mobile phones market research

Euromonitor has the world’s most comprehensive research on the mobile phones category within the consumer electronics industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the mobile phones market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our mobile phones market research answer questions such as:

  • What is the market size of mobile phones?
  • What are the major brands in mobile phones?
  • What is the growth rate for mobile phones?
  • How many 3G mobile phones were sold last year?
  • How will the introduction of 4G mobile phones impact the mobile phone market?

results

 

Country Report

Mobile Phones in Hong Kong, China

With the launch of more smartphones with 4G LTE connectivity capability, more telecommunication service providers offered 4G LTE service to customers in 2013. Most providers launched 4G subscription plans that allow consumers to buy 4G smartphones at...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in South Africa

The demand for smartphones in South Africa has increased significantly since 2010 as more products enter the market in South Africa. Higher unit price has often been the key setback in demand growth for smartphones but this is slowly changing as ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Hungary

The dynamic growth recorded in demand for smartphones in Hungary over the review period continued into 2012, with the trend fuelled by the decline in the average unit price of smartphones and the rising number of attractive contracts which offer ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Romania

Even though the mobile phones category saw a decline in both volume and value sales in 2012, the decline was much milder when compared with 2011 or the review period as a whole. In 2011 volume sales recorded a drop of 10% as feature phones sales fell...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in the Netherlands

Mobile phones are highly popular in the Netherlands. Consumers of all ages are reported to own at least one mobile phone, and the number of mobile phones in the Netherlands exceeds the population size.

Apr 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in the Czech Republic

Current value sales of mobile phones increased by 2% in 2012 thanks to the increasing popularity of smartphones, which are mostly used by younger consumers aged around 25 that need the services and applications that these phones offered. Feature ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Indonesia

Mobile phones continued its ascent in 2012, although its volume growth rate started to slow down from a high seen in 2011. While smartphones volume sales continued to soar, feature phones started to stabilise in growth. The bulk of mobile phones ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Spain

Mobile communication is a big industry in Spain. The country accounted for the highest smartphone penetration rate in Europe, reaching 57% in 2012. Spain has become a hyper-connected society with intensive internet users. In 2013, the National ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in the United Arab Emirates

Demand for high and mid-priced smartphones remained strong in 2013. Sales of iPhones and Samsung Galaxy S-series devices continued growing. This kept unit prices from declining despite increasing presence of low-cost Android-based smartphones in the ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Thailand

Undoubtedly smartphones moved faster in terms of retail value growth and volume sales than feature phones in 2013. The retail price of smartphones continued to drop faster than the price of feature phones. There were many important factors supporting...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Russia

In 2012 in Russia, 43 million mobile phones were sold. Volume growth was 1% while value growth increased by 14%. The average price increased to RUB5,399 in 2012 which was 13% higher than in 2011. The positive growth of average prices suggested a ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in South Korea

Mobile phones declined in volume by 1% in 2012, a situation which can be mainly attributed due to the ongoing decline in demand for feature phones in South Korea. Feature phones declined in volume by 70% in 2012 and a further 50% in 2013, while ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Morocco

Demand for smartphones increased rapidly in Morocco in 2013 as the combination of multiple functions, advanced technology and affordable unit prices encouraged more Moroccan people to invest in a smartphone. Increasing numbers of Moroccans are ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Turkey

Smartphones registered strong volume and value growth during 2012 and 2013, increasing in volume by 111% and in current value by 69% in 2012 and in volume by 36% and in current value by 38% in 2013. In addition, smartphones are rapidly becoming the ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in India

New smartphones were launched at affordable prices by the category’s leading players towards the end of the review period, with Samsung, Micromax, LG and Nokia all promoting their new economical smartphones strongly, contributing to the strong ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in France

In 2013, French consumers continued to opt for smartphones, attracted by the new features and services they offer, such as mobile TV, internet navigation and constant connection to internet social networks, such Facebook or Twitter, as well as the ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Italy

In 2012, retail volume sales of mobile phones grew at about the same rate as the volume CAGR recorded during the review period. Accelerated growth in the 2011-2012 period was due to the recent affordability and new offerings of smartphones, ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Taiwan

Smartphones growth continued at a rapid pace in 2013. New launches stimulated interest amongst the media and consumers and lower prices enabled continued uptake of smartphones replacing feature phones, whilst larger screen sizes and cheap unlimited ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Malaysia

The high reliability or dependency of Malaysians on mobile phones was one of the key trends to retain the dynamic growth of mobile phones’ sales. Similar to many regional or global consumers, Malaysians place great importance on their mobile phones, ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Germany

In 2013, two major trends defined the mobile phone market in Germany; on the one hand, societal and demographic developments drive sales and penetration of mobile phones in general, constantly changing the ratio between households with fixed-line ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Austria

The 2013 volume growth was much lower than the review period’s volume CAGR of 30%. The market is highly saturated, but with smartphone users tending to replace their devices faster than ever, there is still potential for growth.

Jan 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Portugal

Although consumer purchasing power declined further in Portugal during 2013, demand for smartphones did not stop rising as consumers sought out the latest smartphones which offer multiple functions on the move. Volume sales of smartphones increased ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Israel

In 2012, a reform regarding parallel imports of mobile phones was approved by the government, breaking the oligopoly of communications companies to sell the phones. It recognised US and European Union safety standards, making parallel imports easier....

Jan 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Vietnam

Despite economy difficulties, smartphones became the popular choice for many consumers even though the price was more expensive than feature phones. Firstly, multi-functions became the most important factor when consumers purchased their phones. ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Singapore

Mobile phones grew by 11% in 2013 in retail volume terms, with smartphones recording 15% volume growth and feature phones declining 6%. Smartphones have become very popular among consumers in Singapore as they suit the busy consumer lifestyle which ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Norway

Total volume sales for the mobile phones category remained static in Norway in 2013. This was due to both increasing maturity in smartphones and the increasing obsolescence of feature phones. Stagnation in total volume sales was nonetheless an ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Venezuela

Despite reports showing of BlackBerry’s expansion plans, the company is experiencing a rough patch in Venezuela. According to CONATEL (National Telecommunications Commission), BlackBerry planned to expand in 2012 by 45%. However, the BlackBerry brand...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Mexico

In line with global markets, the arrival of iPhone 5 in Mexico was a much anticipated event in 2012. Among the most praised features of iPhone 5 is its Siri voice command system, which responds to the verbal instructions of users. The new iPhone 5 ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Greece

Despite the ongoing negative effects of the economic recession, increasing numbers of Greek consumers are choosing a smartphone when it comes time to purchase a new mobile phone. Thus, smartphones continued to post positive growth figures during 2012...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Colombia

Carriers reduced the cost of mobile contracts in 2013 after the CRC (Comisión de Regulación de Comunicaciones - Communication Regulation Commission) intervened to abolish asymmetries caused by the dominant position of Claro in the local market. Claro...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in the US

Volume sales of smartphones reached 97.7 million handsets in the US 2012, with volume sales increasing by 26%. The smartphone has emerged as a vital tool for personal and business communications, quickly replacing basic feature phones as an essential...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Saudi Arabia

The tremendous growth which was recorded in mobile phones in Saudi Arabia in 2012 and 2013 was a result of the high penetration of mobile phone subscriptions in Saudi Arabia. According to the Communication and Information Technology Commission of ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Argentina

Since 2012, the federal government has intervened in markets in a number of different ways with different outcomes for retailers and consumers. Some examples of such interventions include the following. The federal government denied a request from ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in the Philippines

Volume sales of mobile phones increased by 3% in 2013, a slower performance than in 2011. The moderate growth was attributable to declining handset costs because of the widespread availability of basic models and low-priced brands, and falling ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in China

Smartphones is perceived as a mini computer in one’s pocket. The device is versatile in performing many tasks, including surfing the internet, taking photos and videos and checking e-mails, in addition to the basic functions of a mobile phone: making...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Japan

The ongoing switch to smartphones is the key trend in mobile phones. The move to smartphones was largely driven by strong demand for high-tech devices which serve multiple platforms, such as communication, e-readers, imaging devices, in-car ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in the United Kingdom

Mobile phones saw a decline of 3% in retail value terms in 2013. Despite the first timid signs of economic recovery, consumer’s confidence remained low. Moreover, the lack of significant innovation in smartphones contributed to the decline of the ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Egypt

Mobile phones was one of the few product areas within consumer electronics to record positive growth in Egypt during 2013, with sales being driven by the ongoing rise of smartphones in the country. Sales were boosted by the availability of a widening...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Chile

Retail volume sales of mobile phones decreased in 2012, but, paradoxically, people increased their usage of mobile communications. An unequivocal sign of this trend is the 17% increase in current value sales and dynamic growth in retail volume sales ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Sweden

Consumer demand for accessibility, mobility and speed drove volume growth of smartphones in 2012.

Nov 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Australia

Smartphone penetration in Australia has been so strong that telecommunications providers are struggling to meet the exponential increase in demand for mobile data, according to industry sources. Telstra, the nation’s biggest carrier, introduced its ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Denmark

The popularity of smartphones increased in 2012 and a growing number of Danish consumers are using smartphones today than ever before. Smartphones are popular among both young people and adults and consumers of smartphones use this device for various...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Ukraine

In 2013, functionality of mobile phones was of great interest to Ukrainian consumers and smartphones satisfied diverse needs at an increasingly affordable price. At that, no significant changes in volume sales dynamics occurred, as feature phones ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Brazil

Mobile phones suffered a decline in 2012 of 8% in volume terms due to already high penetration and falling sales of feature phones as consumers switched to smartphones. In addition, telecoms operators reduced their subsidies on mobile phones in a bid...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Poland

Mobile phones is a highly competitive category, dominated by four major mobile operators (Orange Polska, T-Mobile, Plus and Play). Telco-operated stores are the main sales channels for mobile phones in Poland. It should be observed that mobile ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Canada

According to industry sources, as a growing number of mobile phones were becoming available from more than one wireless carrier, device exclusivity continued to erode in 2012, with carriers refocusing on pricing, customer service, network reliability...

Nov 2013 | US$900 | Add to cart | View details

Strategy Briefing

Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behaviour

Recent years have seen an explosion in mobile web use. Increasingly powerful devices and apps are capable of fulfilling a multitude of tasks, from entertainment, communication and navigation to shopping, education and health monitoring. As a result. ...

Sep 2013 | View details
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Strategy Briefing

Private Label - Potential in a Weakening Economy

Where is private label going? Is there a consumer backlash against the retailer brand or is the increasing drive to individualism entirely satisfied by the retailers’ extended offer? Using Euromonitor International’s unique global database of markets...

Nov 2008 | US$2,600 | Add to cart | View details
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