Mobile phones market research

Euromonitor has the world’s most comprehensive research on the mobile phones category within the consumer electronics industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the mobile phones market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our mobile phones market research answer questions such as:

What is the market size of mobile phones?
What are the major brands in mobile phones?
What is the growth rate for mobile phones?
How many 3G mobile phones were sold last year?
How will the introduction of 4G mobile phones impact the mobile phone market?

Country Report

Mobile Phones in Chile

The market of mobile phones grew in 2010 because of lower prices and also a strong competition. Technology prices in Chile have decreased in the last years of the decade, which has made these products affordable for all income segments. Besides, the ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Mobile Phones in Japan

In 2010 mobile phones declined by 19% in current value terms to reach ¥554.5 billion. The pessimistic economic situation led the replacement cycle of mobile phones to increase to 46 months in 2010. This meant that consumers changed their mobile ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Mobile Phones in Spain

Smartphones boosted the category of mobile phones, which saw its overall volume sales increase by 5% to reach 24.2 million units in 2010.

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Mobile Phones in Sweden

The demand for smartphones is driving sales of mobile phones in 2010. In 2010, demand for smartphones increased by 124% in volume terms whereas the market for feature phones declined by 22%.

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Mobile Phones in Israel

Thanks to the late December 2009 entrance of the iPhone into the Israeli mobile category, smartphones continued to gain attention and sales at the expense of feature phones. iDigital, the exclusive importers of Apple in Israel, finally launched the ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Mobile Phones in Greece

Despite the recession, which could be expected to lead to consumers trading down to more basic products, smartphones was the biggest trend in Greece in 2010, with sales seeing booming 144% current value growth and 190% volume growth. Actual sales of ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Mobile Phones in the Netherlands

Mobile phones benefited from the strong ongoing success of smartphones in 2010. Dutch consumers are enthusiastic about intelligent phones that they can easily personalise in terms of applications and functionality. Dutch consumers were also attracted...

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Country Report

Mobile Phones in Russia

Real GDP growth reached 4% in Russia in 2010, reflecting a rapid recovery after an 8% decline in 2009, the sharpest drop since 1998. The recovering economy fuelled the growth of different macroeconomic indicators, including disposable income and ...

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Country Report

Mobile Phones in Mexico

During 2010 saw an important shift from feature phones to smartphones. The latter were offered by telecom carriers at very accessible prices as part of their strategy to sign up clients.

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Country Report

Mobile Phones in Hong Kong, China

Mobile phones recorded a slight decline in volume terms in 2010 to post sales of 2.6 million units, while current value sales rose by 4% to HK$6 billion. The category’s performance was mainly driven by smartphones, whose positive growth offset the ...

Jan 2012 | US$900| Add to cart | View details ›