RSS print

Mobile phones market research

Euromonitor has the world’s most comprehensive research on the mobile phones category within the consumer electronics industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the mobile phones market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our mobile phones market research answer questions such as:

  • What is the market size of mobile phones?
  • What are the major brands in mobile phones?
  • What is the growth rate for mobile phones?
  • How many 3G mobile phones were sold last year?
  • How will the introduction of 4G mobile phones impact the mobile phone market?

results

 

Country Report

Mobile Phones in Greece

Despite cuts in consumer spending due to the economic recession, the proliferation of smartphones remained strong during 2014, changing the landscape of mobile telephony in Greece. 2013 was the first year in which sales of smartphones surpassed those...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Italy

Mobile phones is increasingly characterised by an ongoing switch from feature phones to smartphones. This change in consumers’ preferences is reflected in the two different penetration rate trends of feature phones and smartphones, as a percentage of...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Indonesia

Mobile phones continued to be the most dynamic category in consumer electronics during 2014, both globally and on a domestic level. Towards the end of the review period, Indonesian mobile phones closely followed international development through the ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Denmark

As in most Western countries, the smartphone in Denmark is extremely popular and it has been so for a number of years. In Denmark, the smartphone is not only popular among the younger generation; on the contrary, it has become a popular piece of ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Austria

The transition from feature phones to smartphones remained in effect in Austria at the end of the review period, although after recording extremely high volume sales during the review period, overall volume sales of mobile phones declined in volume ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in France

Following the entrance of Free SAS into subscriber mobile telecommunications in France in 2012, several other low-cost engagement-free mobile telecommunications subscription plans were launched in France, usually offering connection speeds of at ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in India

For the first time over the review period, feature phones registered static volume growth as sales were impacted by the rapid growth of smartphones during 2013. However, feature phones continued to significantly outsell smartphones in India due to ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Venezuela

Despite the economic environment of the country, smartphones continue showing positive behaviour, but lower than in the previous year, because the blackout of information as a consequence of restrictions of the government is pushing up information ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Morocco

Strong price competition fuelled growth for mobile phones at the end of the review period, among service providers in addition to among retailers and producers. Leading telecommunications company Maroc Telecom notably reduced the cost of its ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Israel

Feature phones were in the process of disappearing, as smartphones became a common device, even among children. In Israel, children are considered to be very independent. They often travel alone to and from school and therefore parents provide them ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Colombia

With the expansion of low-cost smartphones in Colombia from renowned brands such as Alcatel, Nokia and Samsung and less renowned such as Blu and Bmobile, smartphones are becoming more affordable for consumers within mid- to low-income groups. ...

Nov 2014 | US$900 | Add to cart | View details

Global Briefing

The Present and Future of Smart Accessories

Smartwatches and smart jewellery have seen a flurry of product launches in 2013 and 2014.This report analyses the leading products and their possible impact on the existing personal accessories market. It also proposes steps to enhance the appeal of ...

Nov 2014 | US$1,200 | Add to cart | View details

Country Report

Mobile Phones in Poland

2014 was the second year in which sales of smartphones outperformed sales of feature phones. In 2014, the disproportion between these two was even bigger than in 2013; smartphones accounted for 70% share of all mobile phones’ volume sales. ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Canada

Smartphone growth in 2013 slowed considerably from the peak rates registered over 2009-2011 as penetration rates increased, and the category became as reliant on upgrades as it is on new sales. The smartphone penetration rate for mobile phones in ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in the US

Smartphones continues to be the one of the largest focal points of all of consumer electronics in the US, with 134 million units shipping in 2014. This represents 9% growth in retail volume terms over the previous year and is impressive considering ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Argentina

Migration from standard feature phones to smartphones continues to increase in Argentina, with volume sales of the latter soaring at a double-digit rate for the fifth consecutive year at 22% whereas feature phones posted a severe contraction of 48%. ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in the United Kingdom

Although smartphones continues to grow in volume and value terms, a lack of significant innovation has resulted in the replacement cycle lengthening slightly to 23 months in 2014. Many smartphones manufacturers have focused much of their attention on...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Mexico

2013 and early 2014 witnessed the emergence of a new generation of smartphones, following the launch of the iPhone 5S and the Samsung Galaxy S5. As manufacturers realise how such flagship products serve their brand reputation building, they are ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Chile

Retail volume sales of mobile phones are expected to fall by 10% in 2013. Household mobile phone penetration is highly mature in Chile, and with smartphone penetration reaching 110% in 2014, Chile has one of the highest mobile phone penetration rates...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in China

In 2014, smartphones continued to post buoyant growth of 18% in retail volume sales in China. It has quickly replaced the basic feature phone, which most likely held some volume sales largely amongst the elder population with lower income levels. ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Brazil

In 2013, mobile phones volume sales stood at 60.6 million units, a 14% increase over 2012. This positive performance was driven by smartphones sales, which overpassed feature phones volume sales in 2013. In 2012, volume sales of feature phones and ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Australia

Australia had an extremely high mobile phone penetration rate at the end of the review period, with most consumers having multiple phones. When smartphones are replaced, most consumers keep existing smartphones as spares, with this trend increasing ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Turkey

Smartphones registered strong volume growth in Turkey over the course of the review period due to the increasingly wide range of products available within the category and the increasing functionality of these devices. Nevertheless, on 1 February ...

Aug 2014 | US$900 | Add to cart | View details

Global Briefing

The Changing Role of Computers in an Increasingly Connected World

With an increasing number of connected devices including smartphones and wearable electronics, and connected televisions and in-car entertainment systems becoming an integral part of everyday life for a growing number of consumers, the role of ...

Aug 2014 | US$1,200 | Add to cart | View details

Country Report

Mobile Phones in Hong Kong, China

With the launch of more smartphones with 4G LTE connectivity capability, more telecommunication service providers offered 4G LTE service to customers in 2013. Most providers launched 4G subscription plans that allow consumers to buy 4G smartphones at...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in South Africa

The demand for smartphones in South Africa has increased significantly since 2010 as more products enter the market in South Africa. Higher unit price has often been the key setback in demand growth for smartphones but this is slowly changing as ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Hungary

The dynamic growth recorded in demand for smartphones in Hungary over the review period continued into 2012, with the trend fuelled by the decline in the average unit price of smartphones and the rising number of attractive contracts which offer ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Romania

Even though the mobile phones category saw a decline in both volume and value sales in 2012, the decline was much milder when compared with 2011 or the review period as a whole. In 2011 volume sales recorded a drop of 10% as feature phones sales fell...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in the Netherlands

Mobile phones are highly popular in the Netherlands. Consumers of all ages are reported to own at least one mobile phone, and the number of mobile phones in the Netherlands exceeds the population size.

Apr 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in the Czech Republic

Current value sales of mobile phones increased by 2% in 2012 thanks to the increasing popularity of smartphones, which are mostly used by younger consumers aged around 25 that need the services and applications that these phones offered. Feature ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Spain

Mobile communication is a big industry in Spain. The country accounted for the highest smartphone penetration rate in Europe, reaching 57% in 2012. Spain has become a hyper-connected society with intensive internet users. In 2013, the National ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in the United Arab Emirates

Demand for high and mid-priced smartphones remained strong in 2013. Sales of iPhones and Samsung Galaxy S-series devices continued growing. This kept unit prices from declining despite increasing presence of low-cost Android-based smartphones in the ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Thailand

Undoubtedly smartphones moved faster in terms of retail value growth and volume sales than feature phones in 2013. The retail price of smartphones continued to drop faster than the price of feature phones. There were many important factors supporting...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Russia

In 2012 in Russia, 43 million mobile phones were sold. Volume growth was 1% while value growth increased by 14%. The average price increased to RUB5,399 in 2012 which was 13% higher than in 2011. The positive growth of average prices suggested a ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in South Korea

Mobile phones declined in volume by 1% in 2012, a situation which can be mainly attributed due to the ongoing decline in demand for feature phones in South Korea. Feature phones declined in volume by 70% in 2012 and a further 50% in 2013, while ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Taiwan

Smartphones growth continued at a rapid pace in 2013. New launches stimulated interest amongst the media and consumers and lower prices enabled continued uptake of smartphones replacing feature phones, whilst larger screen sizes and cheap unlimited ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Malaysia

The high reliability or dependency of Malaysians on mobile phones was one of the key trends to retain the dynamic growth of mobile phones’ sales. Similar to many regional or global consumers, Malaysians place great importance on their mobile phones, ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Germany

In 2013, two major trends defined the mobile phone market in Germany; on the one hand, societal and demographic developments drive sales and penetration of mobile phones in general, constantly changing the ratio between households with fixed-line ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Portugal

Although consumer purchasing power declined further in Portugal during 2013, demand for smartphones did not stop rising as consumers sought out the latest smartphones which offer multiple functions on the move. Volume sales of smartphones increased ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Vietnam

Despite economy difficulties, smartphones became the popular choice for many consumers even though the price was more expensive than feature phones. Firstly, multi-functions became the most important factor when consumers purchased their phones. ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Singapore

Mobile phones grew by 11% in 2013 in retail volume terms, with smartphones recording 15% volume growth and feature phones declining 6%. Smartphones have become very popular among consumers in Singapore as they suit the busy consumer lifestyle which ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Norway

Total volume sales for the mobile phones category remained static in Norway in 2013. This was due to both increasing maturity in smartphones and the increasing obsolescence of feature phones. Stagnation in total volume sales was nonetheless an ...

Jan 2014 | US$900 | Add to cart | View details

Global Briefing

The Future of Wearable Electronics : Forecasts, Segmentation and Applications

With growth in tablets and smartphones slowing in 2013, technology companies are looking to wearable electronics as the next major revenue stream. This report analyses the prospects for wearable electronics globally through 2018, including demand ...

Dec 2013 | US$1,200 | Add to cart | View details

Country Report

Mobile Phones in Saudi Arabia

The tremendous growth which was recorded in mobile phones in Saudi Arabia in 2012 and 2013 was a result of the high penetration of mobile phone subscriptions in Saudi Arabia. According to the Communication and Information Technology Commission of ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in the Philippines

Volume sales of mobile phones increased by 3% in 2013, a slower performance than in 2011. The moderate growth was attributable to declining handset costs because of the widespread availability of basic models and low-priced brands, and falling ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Japan

The ongoing switch to smartphones is the key trend in mobile phones. The move to smartphones was largely driven by strong demand for high-tech devices which serve multiple platforms, such as communication, e-readers, imaging devices, in-car ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Egypt

Mobile phones was one of the few product areas within consumer electronics to record positive growth in Egypt during 2013, with sales being driven by the ongoing rise of smartphones in the country. Sales were boosted by the availability of a widening...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Sweden

Consumer demand for accessibility, mobility and speed drove volume growth of smartphones in 2012.

Nov 2013 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Ukraine

In 2013, functionality of mobile phones was of great interest to Ukrainian consumers and smartphones satisfied diverse needs at an increasingly affordable price. At that, no significant changes in volume sales dynamics occurred, as feature phones ...

Nov 2013 | US$900 | Add to cart | View details

Global Briefing

Understanding the Techsumer: How Technology is Changing Global Consumption

Rising ownership rates of devices like smartphones and portable computers are among the main drivers of changing what consumers buy and how they do it. This global briefing details the most important current and future developments in consumer ...

Oct 2013 | US$1,200 | Add to cart | View details
Page 

Recently Viewed Items more ›

    Custom Research Projects

    passport: market intelligence systems

    Passport: Consumer Electronics is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Consumer Electronics Americas

    Passport Consumer Electronics Asia Pacific and Australasia

    Passport Consumer Electronics Eastern Europe

    Passport Consumer Electronics Middle East and Africa

    Passport Consumer Electronics Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for consumer electronics, helping you make clear, confident decisions.

    Books more ›

    Statistical Reference Handbook

    Statistical Reference Handbook

    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here