Euromonitor International publishes the world's most comprehensive market research on the mobile phones industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Country Report

Mobile Phones in the US

Aug 2017

In 2017, the US saw overall decline in mobile phones for the third straight year, as total volume sales dropped by 1% to 162 million. This top line decline is in spite of – not because of – smartphone sales; volume sales of smartphones actually edged...

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Mobile Phones in Mexico

Aug 2017

A mobile phone is the preferred device for connecting to the internet; therefore, sales of smartphones continued to experience a strong positive trend as consumers upgraded from their feature phones. Seven out of 10 people use smartphones and on ...

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Country Report

Mobile Phones in Taiwan

Aug 2017

Retail volume sales of smartphones slowed down due to higher penetration rates and lengthening replacement cycles. A lack of major technical breakthroughs resulted in consumers extending their replacement of models and the declining trend in ...

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Mobile Phones in Venezuela

Aug 2017

Lower sales of mobile phones can be traced back to a sharp reduction of the supply caused by limited access to foreign currency for imports. Whenever a telecom operator wants to purchase mobile phones, it must introduce an application for foreign ...

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Country Report

Mobile Phones in India

Aug 2017

The growing influx of Chinese manufacturers into the category played a key role in shaping the Indian mobile phone industry. Brands such as Vivo, Oppo and Gionee have entered mobile phones and pose a significant threat to Indian manufacturers. ...

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Mobile Phones in France

Aug 2017

In 2017, total mobile phone sales fell by 3% in volume terms primarily due to three factors: a sharp decline in the demand for feature phones caused by the ongoing consumer switch to smartphones; saturation and maturity as a result of a high ...

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Mobile Phones in Canada

Aug 2017

The broad availability of internet connectivity with multiple plans and easy subscriptions to own a smartphone from service providers has led to the strong adoption of smartphones, which has replaced laptops as the primary device in Canadian consumer...

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Mobile Phones in Morocco

Aug 2017

The fast spread of mobile phones continued in Morocco in 2017, with consumers showing more and more interest in smartphones. Moroccan consumers were increasingly attracted by the various features of smartphones and their ability to connect to the ...

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Mobile Phones in the United Arab Emirates

Aug 2017

2017 witnessed mobile phones focusing on screens with better resolution and display functions. Budget handsets are starting to offer displays supporting a resolution of 1280x720p. As a result, mobile phones have better viewing angles and wealthier ...

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Mobile Phones in Ukraine

Aug 2017

Smartphones continued to replace feature phones in Ukraine in 2017. A key driver of this trend was growing consumer appreciation for the fact that smartphones offer many more functions than feature phones, in part because all kinds of additional ...

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Mobile Phones in Hungary

Aug 2017

Hungarians have discovered and started to use more features on their smartphones, which have become an indispensable part of their everyday lives. Many consumers decide to upgrade to more expensive phones instead of investing in several different ...

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Mobile Phones in Thailand

Aug 2017

With improved wireless technology and affordable mobile devices and plans, possession of smartphones continues to rise as consumers increasingly look to be connected. Thai consumers are among the heaviest users of smartphone data in the region and ...

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Mobile Phones in Hong Kong, China

Aug 2017

Mobile phones declined by 8% in retail volume terms in 2017 thanks to the sluggish performance of both feature and smartphones. In particular the 7% decline for smartphones reflected high penetration and consumers keeping their smartphones for ...

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Mobile Phones in Russia

Aug 2017

The category of mobile phones in Russia continued to transform in 2017, with smartphones taking share from feature phones. At the same time, more technologically and functionally advanced models gained in popularity. As per market sources, the key ...

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Mobile Phones in Turkey

Aug 2017

Mobile phones recorded negative volume growth in 2017, as the declining trend in feature phones continued, along with the stagnation in volume sales of smartphones. Volume sales of smartphones did not demonstrate a significant change in 2017 compared...

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Mobile Phones in Austria

Aug 2017

Demand for mobile phones was stable in Austria in 2017, along with good value growth as demand for smartphones in the higher mid-priced to premium range was high and some consumers continued to switch from cheap feature phones to smartphones. The ...

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Mobile Phones in the United Kingdom

Aug 2017

Mobile phones recorded a fairly stable performance in 2017, indicating a turning point for the category. Feature phones continued to post a heavy decline in both volume and current value terms due to falling demand, with this now becoming something ...

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Mobile Phones in Israel

Aug 2017

In April 2017 the government abolished the sales tax on mobile phones, as part of its plan to reduce the cost of living for consumers. As a result, mobile phone prices dropped by 11% in current value terms in 2017; some companies implemented this ...

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Mobile Phones in the Philippines

Aug 2017

Mobile internet penetration continued to increase in 2017 in line with expanding 3G infrastructure, with a growing number of Filipinos relying on smartphones as their primary digital device. In addition, the widespread availability of low-cost ...

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Mobile Phones in Portugal

Aug 2017

Smartphones represented the most relevant retail volume share of mobile phones, at 85% share in 2017. Reaching considerable penetration in the country, its growing rates are slowing down. The marginal increase recorded in 2017 was more of a result of...

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