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Nutrition

Passport: Nutrition is a first-of-its-kind database that examines the total amount of nutrients purchased through packaged food and soft drink products worldwide, evaluating eight key nutrients in 54 countries. Our nutrition research helps your organisation understand key markets and drivers, dietary trends and how to position your company for success.

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Strategy Briefing

Plant-based Protein: Assessing Demand for Sustainable Alternatives

Mar 2017

It is undeniable that protein is an indispensable part of the human diet, but the way we produce it today presents many challenges, both for human consumption and its economic and environmental impact. This briefing develops a unique protein index ...

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Country Report

Vitamins and Dietary Supplements in Cameroon

Jan 2017

There continues to be an increased emphasis on the importance of vitamins for healthy growth and a better life. Paediatric vitamins and dietary supplements are in particular marketed widely because of the consistent sales growth recorded in this ...

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Strategy Briefing

Sin Tax in Food and Beverages - Strategies, Outcomes and Learnings

Dec 2016

As prevalence of obesity and diet-related disease is rising, public awareness of unhealthy food and drinks follows suit. Public health bodies are desperate to find solutions, and one of the possible remedies are sin taxes, typically associated with ...

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Country Report

Sports Nutrition in Saudi Arabia

Dec 2016

Sports nutrition in Saudi Arabia continued to perform well in 2016 due to ongoing relationships based on importation and shipping agreements forged towards the end of the review period between international firms operating e-commerce sites and the ...

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Country Report

Vitamins and Dietary Supplements in Saudi Arabia

Dec 2016

Vitamins and dietary supplements witnessed a good performance in value terms in 2016 and this was due to the greater focus on maintaining good health among the Saudi population and the higher proportion of consumers opting for vitamin-fortified ...

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Country Report

Sports Nutrition in Singapore

Dec 2016

Singapore is witnessing more chained gyms opening up in major office districts, thus being within walking distance from consumer workplaces. In addition, many of these gyms are also partnering companies and offering discounted rates to their staff to...

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Country Report

Vitamins and Dietary Supplements in Singapore

Dec 2016

Increasingly hectic lifestyles and busy work schedules have seen consumers eat out more often, with this in turn often leading to over-indulgence in meals which are often unbalanced in terms of nutrition. However, with higher levels of education and ...

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Country Report

Sports Nutrition in South Africa

Dec 2016

Leading player Ultimate Sports Nutrition faced a growing challenge to its marketing strategy during the review period, as the South African ASA adopted a more restrictive approach to product claims. Marketing for a wide range of the company's ...

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Country Report

Sports Nutrition in the United Arab Emirates

Dec 2016

The strong social media and advertising culture, in addition to increasing awareness of fitness, has made sports nutrition popular. Young men and women not only want to lose weight, but also want to build and tone their muscles in the process, for ...

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Country Report

Vitamins and Dietary Supplements in the United Arab Emirates

Dec 2016

Consumers’ awareness of healthy lifestyles has drastically improved due to government and private healthcare initiatives. People are now realising that nutrient deficiency can be a real problem, and that their lifestyle is a key contributor to this. ...

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Country Report

Vitamins and Dietary Supplements in South Africa

Dec 2016

For many years, vitamins and dietary supplements have been sold in South Africa without strong government intervention. In November 2013, proposed amendments were however made to the law governing the sale of Complementary and Alternative Medicines ...

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Country Report

Sports Nutrition in Estonia

Nov 2016

2016 was the year of significant change for sports nutrition products in Estonia. Sports nutrition in Estonia has been a small niche product group mainly for people doing body building or endurance training. Yet, it witnessed a five-fold boost in ...

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Country Report

Vitamins and Dietary Supplements in Estonia

Nov 2016

According to the Estonian Consumers Union, the prevailing perception among 40% of the population was that supplementary vitamins and minerals are a natural part of daily life. The common understanding was that it is not possible to lead a healthy ...

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Country Report

Sports Nutrition in Kenya

Nov 2016

Overall growth in internet retailing in Kenya provided a comprehensive platform for the retailing of sport nutrition products to the category’s key audience, i.e. young people and the middle-aged population....

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Country Report

Vitamins and Dietary Supplements in Kenya

Nov 2016

The increasing uptake of nutrients in the form of pills, tablets and mini-drinks by urban people has caught the attention of the government, which now wants chemical tests conducted on products, and at same time having drug suppliers’ lists reviewed ...

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Strategy Briefing

Unlocking Potential at the Bottom of the Pyramid in Emerging Markets

Nov 2016

The idea of reaching the bottom of the pyramid (BOP) in emerging and developing countries is no longer the reserve of the development community, but has become increasingly salient for businesses. In a global environment of slowing growth, weaker ...

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Country Report

Sports Nutrition in Japan

Nov 2016

In 2016, sports nutrition in Japan posted healthy current value growth of 2% to reach sales of JPY24 billion. Sport attracted more attention in 2016 thanks to events such as the Rio Olympic and Paralympic Games. Despite the time difference between ...

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Country Report

Vitamins and Dietary Supplements in Japan

Nov 2016

Vitamins and dietary supplements as a whole registered current value growth of 1% in 2016. While vitamins and dietary supplements both recorded an increase in sales of 2%, tonics continued to struggle, posting a decline of 1% as a result of weakening...

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Country Report

Sports Nutrition in New Zealand

Oct 2016

Sports nutrition in 2016 benefited from further segmentation, with gender-specific products becoming more popular. Etika (NZ) Ltd continued to develop the Horleys Sculpt range, which is a strong supermarket brand targeted at women and offers a range ...

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Country Report

Vitamins and Dietary Supplements in New Zealand

Oct 2016

2016 saw vitamins and dietary supplement companies introduce “superfood' supplements in both tablet and powder formats. The powder format was a direct reflection of the growth of real foods blended together to create super healthy smoothies. ...

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