Pet Care

Market research on the pet care industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.​
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Strategy Briefing

Strategy Briefing

Innovation in Pet Food: Premiumisation and Segmentation

Jun 2018

As pet food becomes increasingly competitive, innovation is key to standing out. Manufacturers need to stay on top of their game in order to surprise and entice consumers who are increasingly savvy, picky and, in many cases, price sensitive, while ...

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Pet Care in South Africa

Jun 2018

Pet care registered strong current value growth at the end of the review period, driven mainly by increases in unit prices. Volume growth lagged significantly behind value growth in pet food. The reduced purchasing power of the rand and increasing ...

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Pet Care in the United Arab Emirates

Jun 2018

Premium pet care products continued to be the major growth drivers for pet care in 2017. Premium products and treats saw notable growth, reflecting the evolution of the relationship between owner and pet. An increasing number of consumers consider ...

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Pet Care in Germany

May 2018

In 2017, pet care in Germany followed trends and developments from human-centred industries ever more closely. Smaller, independent manufacturers especially tended to pick up developments – even niche trends – from packaged food, health and wellness ...

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Pet Care in Thailand

May 2018

Pets at the end of the review period were increasingly treated like human family members. This was driven by urbanisation and an ageing population. As young adults tend to marry later and choose to have fewer children, pets are seen as providing a ...

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Pet Care in Ukraine

May 2018

The crisis of 2014-2016 had a negative impact on pet care in Ukraine, as most leading brands in the market are imported. Due to the sharp depreciation of the national currency, average unit prices for most imported products at least doubled during ...

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Pet Care in Egypt

May 2018

High inflation, the devaluation of the local currency in November 2016 and new restrictions on imports because of the shortage of foreign currency have had a negative impact on pet food. The high increase of duties on pet food puts more strain on the...

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Pet Care in Sweden

May 2018

Swedish pet care grew year on year in the review period. Swedish consumers tend to see their pets as part of the family and treat them accordingly. The health trend that dominated packaged food in recent years also influenced pet care. In 2017, ...

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Pet Care in Denmark

May 2018

The Danish pet care market saw steady overall growth in 2017. Since the market is mature, the focus of industry players is not on attracting new consumers, but on altering the spending habits of existing ones. Premiumisation is still significant, ...

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Pet Care in India

May 2018

Indian people are increasingly attached to their pets with animals such as dogs, cats and birds often regarded as part of the family. People became more aware of the hardships some animals suffer, motivating many animal lovers to adopt stray cats or ...

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Pet Care in the United Kingdom

May 2018

Decreasing dog ownership and declining volumes per purchase as shoppers choose smaller pack sizes and make fewer trips to retail outlets led to retail volume decline in pet care in the UK at the end of the review period. Demand for premium will allow...

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Pet Care in Taiwan

May 2018

Pet numbers, in particular cats and dogs, continued to rise in Taiwan in 2017. This increase impacted on pet care’s performance. The growth in pet numbers was largely due to a combination of factors including an ageing population, pet ownership ...

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Pet Care in Malaysia

May 2018

The rise of pet adoption and animal shelters is driving Malaysians to increasingly purchase pet food for their own pets as well as for feeding stray animals. The pet population continues to grow and awareness of pet adoption is spreading through ...

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Pet Care in Bulgaria

May 2018

Pet care recorded good growth in current value terms in Bulgaria in 2017. Pet owners showed increasing interest in premium products, thus boosting growth. This performance was due to a sustained improvement in disposable income and purchasing power, ...

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Pet Care in Hong Kong, China

May 2018

Beauty products remain a strong focus, as more luxury grooming services are available, and owners are paying more attention to the condition of pets’ skin and fur. The rise of paw balm for moisturising and softening flaky skin feature is an example. ...

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Pet Care in Greece

May 2018

With Greece in recession for almost a decade there were minimal developments in pet food and pet care. Polarisation gathered pace at the end of the review period. While economy pet food sales recorded a positive CAGR over the review period, ...

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Pet Care in Portugal

May 2018

Pet care maintained the growth trend of previous years. The presence of pets in Portuguese households continued growing, which, in line with purchasers being more informed about specific nutritional needs of pets, resulted in a positive industry ...

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Pet Care in Finland

May 2018

Since the start of the financial crisis a decade ago, Finland experienced a lost decade in economic terms, often seemingly with no end in sight. Consequently, many consumers had to adjust to tighten their budgets for a prolonged period. This would ...

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Pet Care in Romania

May 2018

The performance of pet care in 2017 was mainly due to the impressive dynamics of the economy, which witnessed strong growth for a third consecutive year. Romania witnessed the highest GDP growth in the EU in the first, second and third quarters of ...

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Pet Care in Norway

May 2018

Premiumisation, natural products, pet humanisation, online sales and channel fragmentation remained the main growth drivers for pet care in 2017. Retail current value growth in 2017 was healthy, albeit slower than the review period CAGR, as grocery ...

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