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Market research for the pet care industry

Euromonitor has the world’s most comprehensive research on the pet care industry. We monitor and analyse industry trends in pet care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in pet care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Pet Products in Brazil

Pet products recorded strong growth of 12% in current value terms during 2013, reaching BRL1.7 billion. This good result was mainly the result of strong growth in other pet products, a category dominated by products such as pet beauty and personal ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Brazil

Cat food in Brazil registered current value growth of 9% in 2013, reaching BRL1.6 billion, while volume sales increased by 4% to 176 million tonnes. This strong performance demonstrates that, despite the relative slowdown in volume growth in the ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Dog Food in Brazil

Dog food in Brazil continued to register positive growth during 2013, in a continuation of the prevailing trend throughout the review period. The reasons behind this positive growth are generally related to the fact that the category’s leading ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Other Pet Food in Brazil

Other pet food continued to register a very high current value in 2013, rising by 16% to BRL1.2 billion, while volume sales increased by 8% to 38,565 tonnes. This very strong performance was powered by the rising popularity of other pets such as ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Pet Care in Brazil

The pet humanisation trend continues to gain strength in Brazil, and as a consequence, the country’s pet owners continue to seek the best products available for their pets. In response, the industry’s leading manufacturers continue to invest in the ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Cat Food in Egypt

Retail volume sales of cat food in Egypt are expected to increase by 3% in 2014, while current value sales are expected to rise by 15%, which means that volume growth is set to be in line with 2013 growth rates, while value growth is set to be slower...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Dog Food in Egypt

Growth in dog food is expected to slow down in current value and retail volume terms during 2014, with volume sales set to rise by 15% and current value sales set to rise by 27%. This sustained high growth is set to be due mainly to the unfortunate ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Other Pet Food in Egypt

During 2014, other pet food in Egypt is set to increase in current value by 8%, a slightly higher rate of growth than the 7% current value growth recorded in the category during 2013. This acceleration in growth is set to be because of the ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Pet Care in Egypt

Although pet care is generally a major consumer goods industry in Western countries, Egypt has among the lowest per-capita pet dog ownership rates in the world. However, it is also fair to say that the Egyptian pet care industry is growing and it has...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Pet Products in Egypt

Pet products is expected to increase in current value by 11% in 2014, a rate of growth which is set to be commensurate with the 11% current value growth recorded in the category during 2013. This consistent positive performance is set to be mainly ...

Nov 2014 | US$900 | Add to cart | View details

Company Profile

Nestlé SA in Pet Care

Nestlé’s lead in the global pet care market has been threatened by Mars’s acquisition of Procter & Gamble’s pet food brands. This profile analyses Nestlé’s efforts to strengthen its competitive position by adapting its offer to evolving demand trends...

Nov 2014 | US$525 | Pages: 37 | Add to cart | View details

Country Report

Pet Care in Japan

Retail volume and current value sales of pet food declined in 2013. This was mainly due to the falling demand for dog food as Japan’s pet dog population continued to shrink. However, the fall in retail volume and current value sales was slower than ...

Nov 2014 | US$1,900 | Pages: 47 | Add to cart | View details

Country Report

Pet Products in Japan

The population trends for pet cats and fish impacted the retail value sales performance of pet products in 2013. The cat population continued to grow due to ongoing urbanisation and the ageing of Japanese society. Cats are considered to be better ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Cat Food in Japan

Retail sales of cat food continued to grow in 2013, registering a 1% rise in both volume and current value terms. Growth was underpinned by the growing population of pet cats, which was informed by the urbanisation trend in Japan. Cats are better ...

Nov 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Dog Food in Japan

Total expenditure of calories continued to fall in 2013, due to the decline in the dog population and preference for small breeds. The number of pet dogs in Japan continued to fall amid growing urbanisation and the increase in single-person ...

Nov 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Other Pet Food in Japan

“Other” pet food continued to decline in current value sales terms in 2013. This was mainly due to the declining popularity of fish and birds as pets in Japanese households. The declining popularity of pet fish had a particularly negative impact on ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Global Briefing

Where Will Growth Come From? Emerging Markets in Pet Care

A swelling urban middle class has proven to be fertile soil for pet care sales in emerging markets over recent years, with pet ownership increasingly as local consumers become more Westernised. While an economic slowdown in Brazil and Russia and ...

Nov 2014 | US$1,200 | Pages: 53 | Add to cart | View details

Country Report

Other Pet Food in Turkey

Other pet food in Turkey continued to decline in volume and current value terms. The sustained negative growth trend in the category first emerged in 2008 with the onset of the bird flu epidemic, which discouraged many Turkish people from owning ...

Nov 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Pet Care in Turkey

During 2013, Turkey’s pet care industry registered healthy value and volume growth due to rising pet ownership, rising urbanisation and a higher number of single-person households, which means that pets are increasingly being kept as companions. In ...

Nov 2014 | US$1,900 | Pages: 57 | Add to cart | View details

Country Report

Pet Products in Turkey

Pet products is expected to increase in current value by 11% in 2014 as these products are quite new in the country and the category was thus able to register strong value growth throughout the review period. The pet humanisation trend and the ...

Nov 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Cat Food in Turkey

Cat food in Turkey is expected to record healthy current value growth in 2014, rising by 14%, with growth fuelled by strong growth in demand for economy cat food. The quality of Turkey’s economy cat food brands is rising thanks to the investment ...

Nov 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Dog Food in Turkey

Dog food in Turkey is expected to record healthy current value growth over the course of 2014, rising by 17%. This strong performance is set to be fuelled by the value growth being recorded in economy products. The quality of economy dog food ...

Nov 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Other Pet Food in Germany

Despite an expected increase in the other pet population by 1% in 2014, other pet food will probably only see a slightly better performance in terms of value growth, and see a further decline in volume sales, which can be attributed to more owners of...

Nov 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Pet Care in Germany

Pet care registered another year of reasonable growth in 2013, mostly driven by premiumisation and an increasing number of functional products. Having left all signs of recession or financial insecurity behind, current value growth in 2013 exceeded ...

Nov 2014 | US$1,900 | Pages: 61 | Add to cart | View details

Country Report

Pet Products in Germany

Pets continue to play a major role in the lives and households of many consumers, even occupying stronger positions in society, either in roles such as guard dogs and guide dogs, but also as close companions, motivators (used for teaching, for ...

Nov 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Cat Food in Germany

Cats continue to grow in popularity as pets in Germany on an annual basis, proved by the constantly increasing cat population. Cats are often chosen as a companion in smaller households, by people who live alone or do not have the facilities or ...

Nov 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Dog Food in Germany

Dogs continued to play an important role within German society in 2013-2014. Not only are these pets often valued and treated as family members, considered great companions and man’s best friend, they also play an increasingly important part in ...

Nov 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Dog Food in Greece

As a result of dog ownership declining and with the recession resulting in disposable incomes shrinking, spending on dog food is set to fall further in 2014. The decline will be marginal in volume terms but value sales will continue to fall at a ...

Nov 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Other Pet Food in Greece

Other pet food is set to post a decline in both current value and volume terms in 2014. The declines will be slightly more modest in comparison to 2013, but other pet food seems to be a category badly hit by the recession.

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Pet Products in Greece

In 2014, value sales of pet care products are expected to decline further. The decline, however, is set to be slower in comparison to 2013. This is because the category already contracted considerably over the review period.

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Cat Food in Greece

Cat food is set to register negative growth in 2014 in both volume and current value terms. The economic downturn is largely responsible for Greeks reducing their spending on their cats. The effect will be more significant on premium cat food as ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Pet Care in Greece

The Greek pet care market is set to register a negative performance for the fourth consecutive year in 2014 as the recession hinders spending on all non-essential items. With disposable incomes having declined considerably and consumer confidence at ...

Nov 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Other Pet Food in New Zealand

Current value growth of 9% within other pet food in 2013 was higher than the 5% growth recorded in 2012, and volume sales at 9% also saw stronger growth. The higher value growth in 2013 can be attributed to the strong polarisation in pricing and ...

Nov 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Pet Care in New Zealand

Both value and volume sales within pet care increased strongly in New Zealand during 2013 on the back of a slight rise in the pet population, with unit prices also increasing. The growing urbanisation of companion pets and high ownership rates in ...

Nov 2014 | US$1,900 | Pages: 55 | Add to cart | View details

Country Report

Pet Products in New Zealand

Increasing levels of discretionary spending among consumers resulted in a rise in the distribution of pet care products in 2013. Pet care in New Zealand was a burgeoning industry in 2014, with there being an increase in both the number of traditional...

Nov 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Cat Food in New Zealand

Humanisation was the key trend within cat food during 2014, with cat owners increasingly viewing their cats as a family member and companionship increasingly being the driving factor behind pet ownership. With the easing of consumer spending ...

Nov 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Dog Food in New Zealand

Premiumisation and health and wellness continued to be the major trends affecting dog food in New Zealand in 2014, with dog owners becoming increasingly aware of the nutritional requirements for a healthy dog due to strong advertising by major brands...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Pet Care in Argentina

For the first time since 2002, pet care is showing a slight decrease in dog food volume sales, which unfortunately also affects the bulk of pet care, as dog food is such an important part of the market. Manufacturers face sharp cost increases in ...

Nov 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Pet Products in Argentina

In Argentina, there are an increasing number of smaller households, made up of single-person households and couples with no children. This is boosting the growth of small pet populations and also of sales in specific pet products. Cats are preferred ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Cat Food in Argentina

Ongoing premiumisation in cat food products is driving market development. Nestlé’s Fancy Feast is a premium gourmet-style wet food for cats, available in four flavours, namely chicken with carrots, trout and spinach, chicken with special sauce and, ...

Nov 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Dog Food in Argentina

In 2014, the dog food market should recover within a more favourable economic environment than in 2013, when it experienced its first volume sales decline in five years. There is a strong correlation between pet food and the economic situation in the...

Nov 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Other Pet Food in Argentina

According to veterinarians and pet store owners, an increasing interest in small mammals like mice, hamsters, guinea pigs and hedgehogs, as ideal pets for small children has occurred, which will positively impact sales in this category.

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Dog Food in South Korea

There is an increasing demand for therapeutic and organic dog food in South Korea. To respond to the consumer demand for such specialised dog food, manufacturers are introducing premium offerings, made of organic ingredients and mutton and turkey or ...

Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Other Pet Food in South Korea

Other pet food is expected to post an 11% increase in current value sales in 2014 to reach Won700million. The dominant category, small mammal/reptile food, is predicted to record the fastest current value sales growth of 12%. The small mammal/reptile...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Pet Care in South Korea

The popularity of keeping pets in South Korea is not long-established, and it is relatively new for people to think of a pet as a family member. People tend to keep pets for companionship and they are willing to spend on pet care. Several product ...

Oct 2014 | US$1,900 | Pages: 46 | Add to cart | View details

Country Report

Pet Products in South Korea

In 2014, pet products is expected to see an 8% increase in current value sales. Cat litter is projected to post the highest growth of 18%. This is due to the estimated rise in households owning a cat in 2014. Pet healthcare and pet dietary ...

Oct 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Cat Food in South Korea

Current value sales of cat food are projected to grow by 20% in 2014. This is because the share of cat-owning households is set to rise to 2% in 2014, with the cat population growing by an estimated 6%. In addition, premium cat food is expected to ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Pet Care in Poland

Pet care products saw healthy growth over the review period as the industry proved to be resistant to economic slowdown suffered by Poland from 2009-2011. The market growth was possible owing to its low level of saturation, which is much below the EU...

Oct 2014 | US$1,900 | Pages: 55 | Add to cart | View details

Country Report

Other Pet Food in Poland

Provisional estimates show that 2014 will witness a continuation of the trends observed in other pet food during 2013. The category will still decline in sales due to falling demand for bird food and fish food. Polish consumers will be less likely to...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Pet Products in Poland

Pets are increasingly treated as family members or as a professional hobby for some people. This is evidenced by the increasing number of championships and different competitions taking place throughout the country and abroad. There are also a ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details
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