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Market research for the pet care industry

Euromonitor has the world’s most comprehensive research on the pet care industry. We monitor and analyse industry trends in pet care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in pet care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Cat Food in Ukraine

Based on provisional retail estimates, cat food in Ukraine is expected to grow in 2014 by 6% and 1% in current value and volume terms respectively, lower than the 2013 growth rates. The continued high growth performance will be due to the weakening ...

Apr 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Dog Food in Ukraine

Based on provisional estimates, dog food is expected to see sluggish growth of 2% in volume and 8% in current value terms, with a forecast UAH846 million in value sales for 28,648 tonnes in 2014. Stagnating sales already became a problem in 2013 when...

Apr 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Pet Care in Ukraine

Ukraine’s pet care category continued to perform well in 2013, with growth in total current value sales equalling that recorded in 2012. Growth in Ukraine’s total pet population was the main factor behind the positive development of pet care. At the ...

Apr 2015 | US$1,900 | Pages: 54 | Add to cart | View details

Country Report

Pet Products in Ukraine

Based on provisional estimates, pet products will continue to enjoy healthy current value sales growth of 8% in 2014. Although the pet humanisation trend is leading to more dogs attending veterinary clinics, this change will benefit pet products, as ...

Apr 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Other Pet Food in Ukraine

Based on the provisional estimates, other pet food is expected to post a 4% volume decline during 2014. However, current value growth is expected to be positive due to the substantial increase expected in the average unit price of other pet food over...

Apr 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Other Pet Food in Vietnam

Towards the end of the review period, pet ownership of fish, birds and small mammals continued to increase in line with the rising demand for being close to nature, in a bid to balance out increasingly busy and stressful modern lives. Despite being ...

Apr 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Pet Care in Vietnam

In 2013, one of the main reasons for the strong current value growth of pet care products was the rising trend of pet humanisation. With higher rates of late marriage and divorce, people were more likely to keep pets for companionship and to treat ...

Apr 2015 | US$1,900 | Pages: 44 | Add to cart | View details

Country Report

Pet Products in Vietnam

In 2013, current value sales of pet products increased by 13%, which was slightly slower than in 2012. Most manufacturers were not keen to invest in advertising and marketing activities to drive growth, leading to increasing maturity in pet products....

Apr 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Cat Food in Vietnam

Cat food in 2014 is forecast to increase by 17% in current value terms. The first reason is that there is a rising trend of adopting foreign cat breeds in Vietnam. Since these cats find it difficult to adapt to Vietnam’s climate, cat food is believed...

Apr 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Dog Food in Vietnam

In 2014, current value sales of dog food in Vietnam will continue to grow strongly. Consumers are becoming more aware of dog food due to the significant efforts made by manufacturers to strengthen distribution networks as well as run promotional ...

Apr 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Dog Food in the Philippines

Dry dog food continued to be a more popular choice than wet dog food in 2013. Prices and the availability of products were prominent factors affecting this continued preference. Sales of higher-priced wet dog food remained limited to upper-income ...

Mar 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Other Pet Food in the Philippines

Other pet food continued to record growth in 2013, with general interest in pets continuing to slowly increase. Growth of care for other pets such as birds, fish and small mammals/reptiles may have been a result of the changing lifestyles of ...

Mar 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Pet Care in the Philippines

The Philippine pet care industry recorded a positive performance in 2013. Increased willingness and ability to spend on pets were key factors, as well as pet owners becoming increasingly educated about proper pet care and the appropriate nutritional ...

Mar 2015 | US$1,900 | Pages: 45 | Add to cart | View details

Country Report

Pet Products in the Philippines

In 2013, economic conditions continued to improve, which allowed Filipinos to become increasingly able and willing to spend on their pets. Pet care products continued to grow in importance as Filipinos increasingly wanted to show off their pets, ...

Mar 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Cat Food in the Philippines

In 2013, the cat care industry continued to grow, despite the dominance of the Philippine dog care industry. The cat population continued to rise, even with the strengthened campaigns by animal welfare organisations to spay and neuter cats. Cat ...

Mar 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Pet Products in Thailand

Pet owners increasingly humanised their pets towards the end of the review period, which resulted in them being more willing to invest in various pet products to enhance the wellbeing of their pets. The rising sophistication of consumers in view of ...

Jan 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Cat Food in Thailand

Cat food recorded slower current value growth in 2013 than in the previous year, which was due to the unstable political situation in Thailand that affected consumers’ confidence regarding spending; however, current value growth of cat food is ...

Jan 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Dog Food in Thailand

In 2014, the humanisation of dogs is expected to continue alongside consumers’ hectic lifestyles. Consumers are increasingly treating their dogs as key companions and thus more willing to spend on premium dog food to enhance their pets’ wellbeing. ...

Jan 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Other Pet Food in Thailand

Other pet food registered stronger current value growth in 2013 than in the previous year, with a further increase expected in 2014. Fish as well as other small mammals, such as rabbits and hamsters, gained in popularity among consumers as pets that ...

Jan 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Pet Care in Thailand

Current value growth of pet care slowed slightly in 2013 compared with the previous year in view of the unstable political situation; however, it continued at a relatively strong rate with more consumers turning to pets for companionship. They were ...

Jan 2015 | US$1,900 | Pages: 51 | Add to cart | View details

Country Report

Cat Food in the Czech Republic

Within cat food, consumer awareness of novelties and new trends is high. Cat owners are familiar with the product ranges available and are interested in product composition, especially the proportion of meat included.

Jan 2015 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Dog Food in the Czech Republic

Within dog food, the domestic preparation of food gradually declined in the Czech Republic over the last decade and the trend continued in 2014 and is expected to do so over the forecast period. Pet owners’ awareness of the importance of proper diets...

Jan 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Pet Care in the Czech Republic

The pet care market in the Czech Republic continues to grow dynamically in 2014 and registered current value growth over the review period unlike other FMCG industries. The number of dog and cat owners feeding their pets with industrially prepared ...

Jan 2015 | US$1,900 | Pages: 48 | Add to cart | View details

Country Report

Pet Products in the Czech Republic

The most important trend influencing sales of pet products is pet humanisation. As pets, especially dogs and cats, are coming to be considered true family members, pet owners are more interested and demanding in the proper care and well being of ...

Jan 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Other Pet Food in the Czech Republic

Demand for other pet food is expected to remain stable in 2014 in tandem with stagnation in the other pet population. While volume sales of other pet food will see stagnation, current value sales are expected to increase by 1% in 2014, driven by a ...

Jan 2015 | US$900 | Pages: 20 | Add to cart | View details

Company Profile

Procter & Gamble Co, The in Pet Care

2014 saw Procter & Gamble divest its pet care operations as part of a broader strategy to refine its focus on brands with significant potential for growth or profitability. This profile analyses the standing of the company’s pet care brands, and ...

Jan 2015 | US$525 | Pages: 34 | Add to cart | View details

Country Report

Cat Food in Bulgaria

Cat food dynamics differ greatly according to location. Incomes, including disposable ones, are lower in the smaller cities and villages and dog owners try to economise as much as possible by feeding their pets with leftovers from their meals. Unlike...

Jan 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Dog Food in Bulgaria

Traditionally, the prepared food ratio in Bulgaria is very low but it continued to grow in 2014, reaching 12% for the dog population. The increased preference for prepared specialised food continued to drive dog food growth. Another key reason for ...

Jan 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Other Pet Food in Bulgaria

The key driver of growth in this category is small mammal and reptile sales. Animals such as chinchillas, snakes and iguanas are becoming increasingly popular for urban consumers. Further parrots and decorative exotic fish are also perceived to be ...

Jan 2015 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Pet Care in Bulgaria

High growth in pet care continued to be the standard in 2014. Although the growth rate did not sustain the double-digit level of the previous year, it remained significant. This excellent result was due to the continuing penetration of dog food and ...

Jan 2015 | US$1,900 | Pages: 59 | Add to cart | View details

Country Report

Pet Products in Bulgaria

The key trend in pet products was the growing education of consumers which contributed to the strong growth of the category. On the one hand, consumers had growing concerns over the health and wellness of their pets. Many pets have been ...

Jan 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Cat Food in Slovakia

Cat food achieved a relatively good performance in 2014 registering growth of 3% in value sales and 2% in volume sales. The category benefited from the increasing interest among Slovak cat owners in higher priced quality products, which offer high ...

Jan 2015 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Dog Food in Slovakia

The dog food category saw few significant changes over 2014. Health and wellness products benefited from greater demand among Slovak consumers in all price segments and even became more popular in the economy segment, which contributed to the ...

Jan 2015 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Other Pet Food in Slovakia

Other pet food recorded a 2% value sales growth increase in 2014 when compared to the previous year as purchasing power of Slovak households strengthened. Furthermore, a growing number of other pets in Slovak households contributed to an increase in...

Jan 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Pet Care in Slovakia

Pet care in 2014 was strongly influenced by growing interest in health and wellness products as well as higher priced, quality products, which saw increasing popularity mostly in dog and cat food. Slovaks like to give their pets good quality yet ...

Jan 2015 | US$1,900 | Pages: 51 | Add to cart | View details

Country Report

Pet Products in Slovakia

Pet products performed well in 2014 with a 4% value sales increase to reach €4.6 million. The sales were pushed up by increasing consumer interest in more intense care of their pets in terms of healthcare and giving them a proper combination of ...

Jan 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Pet Products in Hungary

General domestic trends among the Hungarian cat and dog population are expected to create a favourable environment for the pet products category. The pet population is slowly but steadily increasing, with a greater number of small dogs and cats now ...

Jan 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Cat Food in Hungary

After a lowering of momentum in previous years, cat food volume sales in Hungary reverted to a modest but steady increase of 2% in 2014. The continuous volume sales, however, compounded by even higher value sales, meant unit prices have more ...

Jan 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Dog Food in Hungary

The economy price platform will continue to thrive in the Hungarian dog food category, as price will remain the most important purchasing criteria for most Hungarian pet owners. Private label and non-branded products of leading hypermarkets, ...

Jan 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Other Pet Food in Hungary

The other pet food category continues to struggle to sustain volume sales as Hungarians seem to be losing interest in keeping such pets. The other pet population has decreased slightly which has been reflected in volume sales of other pet food. ...

Jan 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Pet Care in Hungary

Pet care was able to grow in 2014 both volume and value terms as manufacturers and distributors enjoyed persistent demand from Hungarian pet owners. In addition to an increase in the dog and cat population in the country, the penetration of prepared ...

Jan 2015 | US$1,900 | Pages: 58 | Add to cart | View details

Country Report

Cat Food in Romania

Cat owners showed increased commitment to the wellbeing of their pets by feeding them with treats and novelties and by not limiting their budgets to just essential products. Cat food recorded growth in both volume and value terms in 2014 due to a ...

Jan 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Dog Food in Romania

The product range within low-cost dog food continued to develop, mainly due to the fact that consumers were looking for alternatives to the available products. Private label products had a strong influence on purchases in the sense that lack of clear...

Jan 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Other Pet Food in Romania

Ownership of pets other than cats and dogs is mainly driven by the urban population, especially families. As sales of other pet food are expected to increase constantly over the forecast period, advertising and marketing efforts can influence ...

Jan 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Pet Care in Romania

Pet care recorded slightly stronger current value growth in 2014 with customers more likely to make purchases and more inclined to improving the wellbeing of their pets. Budget cutbacks still registered over the review period; however, the positive ...

Jan 2015 | US$1,900 | Pages: 61 | Add to cart | View details

Country Report

Pet Products in Romania

Pet products have huge potential for growth given high consumer demand and the increased education of consumers regarding the wellbeing of their pets. More-sophisticated products have become available in order to meet the diverse demands of ...

Jan 2015 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Pet Care in Switzerland

Pet care registered a further decline in 2013, albeit a weaker contraction than that seen in 2012. While pet food was the main loser in 2013, pet products registered positive growth, driven by the pet humanisation trend. Other categories such as pet ...

Dec 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Pet Products in Switzerland

Pet products continue to be popular in Switzerland, particularly beauty products and accessories such as unusual cat trees or dog baskets. Similar to the pet food category, growing consumer awareness about pet health and wellbeing is leading to a ...

Dec 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cat Food in Switzerland

Mainly attributed to the fact that a cat is an easier, cheaper and less time-consuming pet compared to a dog, the cat population is increasing on a yearly basis. Cats are increasingly being seen and treated as a member of the family or surrogate ...

Dec 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Dog Food in Switzerland

In 2014, dog food is expected to record a current value decline of 2% and a volume decline of 1%. The total number of dogs is declining slightly due to strict regulations such as dog licences and obligatory registrations, which vary from canton to ...

Dec 2014 | US$900 | Pages: 28 | Add to cart | View details
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