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Pet products market research

Euromonitor has the world’s most comprehensive research on the pet products category within the pet care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the pet products market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our pet products market research answer questions such as:

  • What is the market size of pet products?
  • What are the major brands in pet products?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

results

 

Country Report

Pet Products in Ireland

Based on provisional 2014 estimates, the pet products category is predicted to post a 3% decline in value terms with sales of €11.4 million expected. While demand for pets continued to fall overall, other products were regarded as non-essential items...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Peru

In 2014, the pet products category is expected to see a continuation of the fast-paced growth rate observed during 2013. Higher disposable incomes coupled with pet humanisation trends have been encouraging Peruvian consumers to increase their ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Canada

Growth in total pet products current value sales in 2013 was up slightly on 2012. Aside from continued growth in Canada’s total pet population, the main factor behind this improvement was the pet humanisation trend. Strongest among (but not limited ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Finland

Based on provisional 2014 estimates, pet products in Finland is expected to continue to grow well with value sales at constant 2014 prices increasing by 8% to reach EUR81 million. New product development will continue actively, attracting more ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in China

Uneven development has been witnessed in pet products in China. On the one hand, pet healthcare is much underdeveloped, with marginal value sales. On the other hand, other pet products, with the largest value sales, saw the most dynamic growth in ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in France

In pet products, 2014 could be a better year than 2013 thanks to just one product – flea/tick treatments. Indeed, the bulk of sales in pet products are driven by rather regular and foreseeable trends, including the on-going rise in the cat ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in South Africa

South African consumers, in efforts of sticking to a budget due to continued economic instability in the country, including high unemployment, household debt, rising inflation and skyrocketing food and fuel prices, are preferring smaller pets. This ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in the United Kingdom

Based on provisional 2014 estimates, pet products should perform as well in 2014 as it did in 2013, with current value growth of 5%. The vast majority of pet products are directed towards cats, dogs and small mammals, the overall population of which ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Venezuela

The key 2013 pet products trends will continue in 2014. Due to the increasing restrictions in accessing foreign exchange currency, importers of pet products have been unable to maintain a steady offering of products at the same time prices have ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Israel

Generally, consumers spend money on pet toys and such products when they first buy their pet, and only when necessary after that. Due to a uniquely cold winter in 2013, many bought their pets clothing to keep them warm. Many pets live in ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in the US

Through the humanisation of pets, US value sales of pet care per pet continue to exceed those of comparable developed markets, with Americans continuously increasing their spending on pets over the review period despite challenging economic ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Chile

Pet products current value growth in 2013 was slightly lower than in 2012, mainly due to increasing maturity and price competition. Nonetheless, current value growth remained well above the average for the entire pet care area as rising disposable ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Mexico

Based on provisional 2014 estimates, sales of pet products are expected to increase further over the forecast period as a result of changing consumer lifestyles and an expected increase in household disposable incomes. In 2014, there were over 4 ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Colombia

In 2014, pet care products is expected to continue to grow. As pet humanisation continues, demand for products such as clothes, costumes, carriers, strollers and products to fight fleas is growing in Colombia. As Colombians are going abroad more ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Morocco

Retail value growth in pet products in 2013 was due to a set of factors. Firstly, overall pet care experienced strong growth due to the increase in pet ownership, together with the increase in GDP per capita, as well as disposable incomes.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Portugal

Based on provisional 2014 estimates, it is expected that the trends that drove the category in 2013 will continue, with Portuguese consumers continuing to buy products considered essential, such as leashes for dogs, and healthcare products, such as ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Italy

Pet products continues to face a time of expansion thanks to the positive performance of the pet care market overall, which includes both food and non-food products. Consumers increasingly look at ways to improve the lives of their pets, and this ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Australia

The pet humanisation trend continued to drive growth within pet products during 2013. Consumers want to give their pets the best quality of life possible and an increasing number of pet food products on the market target specific health issues, with ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in India

With the increase in the pet population and more owners looking for health and wellbeing options, pet product sales are set to continue to grow strongly in 2013. The growing demand for pet toys, dog leashes, food bowls, shampoos and pet dietary ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Hong Kong, China

Value growth is expected to be higher than volume growth in 2013 as a result of unit price increases. Consumers are shifting towards more premium products. Manufacturers continue to introduce innovative and expensive pet products in the various ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in South Korea

Pet products in 2013 recorded 9% value growth, with most categories showing a strong performance. In particular, cat litter showed the strongest growth rate, with a rise of 19% in value terms, in part a result of the increase in households owning cat...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in the Philippines

With the overall improvement in the economy of the Philippines continuing in 2012, an increased awareness and willingness to spend for the wellbeing of animal companions in the home has benefited sales of pet products. This is especially true with ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in New Zealand

Pet humanisation trends is expected to continue to drive growth within pet products during 2013. As more and more pet food products are released to target specific health issues, pet owners continue to seek other means of maintaining the health of ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Russia

Early estimations show that 2013 will demonstrate similar trends to those observed in pet products during 2012. The premiumisation of pet products and health care trends will drive growth. Consumers are tending to spend more on cat litter, pet ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Egypt

Pet products’ current retail value is expected to grow by 13% in 2013, a slower rate than in 2012, because the entrance of Egy Puppy in Egypt has introduced consumers to a wider range of premium pet products. As a result, the growth rate in 2012 ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Saudi Arabia

The growing number of pet shops and veterinary clinics, coupled with greater exposure to the West through broadcast and social media, has improved the knowledge of pet owners in Saudi Arabia with regard to pet care. Furthermore, as pet owners, ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Brazil

Pet products increased by 13% in 2012 to reach R$2 billion. From pet healthcare products, to clothes, beds and accessories, pet owners are willing to spend more money on products that will provide a better quality of life for their pets.

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Switzerland

Similar to other categories within pet care, pet products is affected by the trend towards the humanisation of pets leading to a premiumisation of the category. All categories within pet products are expected to register growth in 2013 while category...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Austria

The health and wellness trend seen in most consumer product areas is also seen in pet products. Pets are considered part of the family and their owners’ desire to maintain their health and wellbeing helped to raise demand for pet healthcare and pet ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Thailand

Pet products registers value sales growth of 14% in 2013. Thanks to health and wellness, as well as the pet humanisation trend in Thailand, pet owners are more willing to purchase pet products, both necessary and fashionable items, for their pets. ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Indonesia

Pet products is expected to enjoy higher value growth during 2013, with rising demand supported by rising disposable income levels among Indonesian pet owners and changing attitudes towards pets. This involves pets increasingly being treated as ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Taiwan

Cat litter current retail value sales will increase by 7% in 2013. There is a wide range of cat litter products available – from very simple economy brands to premium products with better deodorisation and absorption properties. The main driver of ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Belgium

Based on provisional estimates, the main trend in 2013 will be the mixed results of pet products. On one hand, some pet owners are set to remain willing to provide their pets with the best products available. Calming pheromones, interactive game ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Germany

Growing consumer concerns about pet health and wellbeing and increasing pet humanisation are leading to a rise in demand for pet care products. These factors are set to lead to a 1% increase in current value terms in 2013, marking an upturn from the ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in the Netherlands

Pet products is expected to record healthy current value growth in 2013. Despite the economic recession, Dutch pet owners showed a positive attitude to spending money on their animals’ wellbeing. Manufacturers renewed their investment strategies in ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Bulgaria

The pet population in Bulgaria is set to reach 2,172,200 in 2013, after recording a marginal decline of 430 since 2012. The relatively stable numbers of pets in the country were a supporting factor in the development of pet products, because owners ...

Nov 2013 | US$900 | Add to cart | View details

Company Profile

Nestlé SA in Pet Care

Nestlé was the largest player in pet care in 2012 but competition with Mars is fierce. Nestlé has gradually expanded over the review period, building on its credentials to gain leading positions in a number of categories. Adding new variants and ...

Nov 2013 | US$525 | Add to cart | View details

Country Report

Pet Products in Vietnam

In 2012, value sales of pet products in 2012 increased by 21%, which was slower than in 2011. This was due to the fact this pet care category became more mature in 2012, and not many manufacturers invested in advertising and marketing activities to ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Denmark

A slight increase in value growth is expected for pet products in 2013, mainly as a result of improvements in the macroeconomic climate, which will make more consumers take an interest in premium products, especially premium toys and accessories ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Spain

During 2013, it is expected that the trends that drove the market in 2012 will continue, as the Spanish economy is not expected to recover and might in fact show a worse performance than during 2012. Pet food is expected to continue its restrained ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Hungary

The number of animals being kept as pets in Hungary is expected to stagnate in 2012 and the disposable income of the households is still low, limiting the potential for growth in pet products as most pet care products are not considered a necessity. ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Norway

The key trend in pet products during 2012 was upgrading products and brands to more closely resemble human products. As the pet humanisation trends strengthens in Norway, especially for dogs and cats, the country’s pet owners are purchasing pet ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Turkey

In 2013, pet products is expected to see current value growth of 11%. The products present in the category are largely considered luxury items. This is why the success of pet products depends on the disposable incomes of customers. From 2012, ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in the United Arab Emirates

2013 is expected to see current value growth of 6% with ‘cat litter’ dropping the most by two percentage points in current value terms and growth in pet dietary supplements of 5%. This is because there is expected to be a slight diversion in ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Singapore

The humanisation trend has escalated as consumers become more aware of their pets’ nutritional and psychological needs. This can be attributed to demographic factors such as smaller families and a greying population, which saw more people look to ...

Oct 2013 | US$900 | Add to cart | View details

Company Profile

Mars Inc in Pet Care

Mars is the second largest player in pet care with a particularly strong base in Western Europe. Its Pedigree brand is the world’s best-selling pet food. The company also has a strong position in emerging markets, which should see it benefit as ...

Oct 2013 | US$525 | Add to cart | View details

Country Report

Pet Products in the Czech Republic

Pets are becoming family members, as well as a professional hobby for some people. This is evidenced by the increasing number of championships and different competitions taking place throughout the country, and the growing number of pet salons ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Argentina

According to industry sources, the humanisation of pets is a trend that will boost sales of pet products in Argentina in 2013. The fact that pets are treated almost like humans will encourage the development of and innovation in new products because ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Greece

With disposable incomes forecasted to decline further in Greece during 2013 and unemployment rates rising at a rapid pace, the very adverse economic environment in the country is set to remain a major obstacle to achieving positive growth in pet ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Romania

Pet care products grew steadily during the review period, following product diversification and increasing consumer interest in more sophisticated products. Media campaigns continue to inform owners about the needs of a pet, while the internet and ...

Oct 2013 | US$900 | Add to cart | View details
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