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Pet products market research

Euromonitor has the world’s most comprehensive research on the pet products category within the pet care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the pet products market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our pet products market research answer questions such as:

  • What is the market size of pet products?
  • What are the major brands in pet products?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

results

 

Country Report

Pet Products in Australia

The pet humanisation trend continued to drive growth of pet products in 2014. Consumers strove to provide the best quality of life for their pets and were increasingly doing so by providing complementary products to the already-premium food they ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Japan

Pet products recorded marginal current value growth in 2014; however, growth was attributable to the VAT increase from 5% to 8% in April 2014. When considering category changes in terms of manufacturer shipping values or volumes, the category ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Romania

Pet products will witness excellent sales growth in 2015, because of the increased attention being paid by pet owners to the wellbeing of their pets. It can be said that pet products is a category that is ready to satisfy the wish to provide pets ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Austria

In 2015, pet owners in Austria will spend more money on pet products than ever before. The main reasons are the consumers’ growing attention to their pets’ health and wellbeing and the ever-increasing popularity of pet superstores and pet shops which...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Germany

The status and role of pets in Germany continues to evolve. In today’s modern society they are considered friends, family members and sometimes even work companions or hobbies, when entered into competitions for example. In any case, they play an ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Turkey

In 2015, pet products is set to record a dynamic performance, registering 16% current value growth. Increasing pet ownership, rising pet health and wellness consciousness among pet owners, and widening product variety and availability will continue ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Greece

In 2015, value sales of pet care products are expected to decline further. Even though the category already contracted considerably over the review period, the decline in sales is set to be steeper in 2015. This is due to the widespread uncertainty ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Morocco

The increasing acceptance amongst Moroccan households of owning pets is pushing them to adopt a new trend of buying more pet products, aiming to make their pets look good. On the other hand, a large number of households opt to buy pet products such ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Israel

Pet products is likely to be characterised by continuity of the existing trends in 2015. Consumers are generally looking for ways to keep their pets healthy and reduce the inconvenience or nuisance of pet care. As a result, premiumisation is being ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Singapore

Given the increasingly healthy options available for pet food, such as fortified dog food and cat food with natural ingredients, pet healthcare and dietary supplements were hampered in 2015. Despite higher disposable income and a greater willingness ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Taiwan

Taiwanese spending on pet products remained strong despite the slower growth of pet numbers. Pet owners treat pets as part of the family, and with smaller family sizes, this role was becoming even more important. Dogs remained the major driver of ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in China

Pet products seemed to lack sales drivers in 2014 and registered slightly lower current value growth in 2014 compared with the previous year. Demand for pet products in China was dominated by basic and practical products such as leads and bowls, ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Malaysia

Pet humanisation has influenced pet owners to invest in various pet products, in order to enhance the wellbeing of their pets. Urban consumers in particular, who achieved increased disposable incomes at the end of the review period, are more eager to...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Bulgaria

Pet products benefited strongly from growth in the number of vets in Bulgaria during the review period, with an estimated increase of 17% overall and 3% in 2014 over the previous year. There was also a shift from smaller independent vets to larger ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Argentina

Pet products is growing and diversifying but is sensitive to fluctuations in the economy, in particular other pet products. When purchasing power decreases, these are among the first products consumers stop buying.

Aug 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Russia

Based on provisional estimates, pet products will post 4% growth in value terms in 2015, a marginal lower rate than in 2014. However, this growth will be driven by the increase in prices. Although the pet humanisation trend is leading to more pets ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Norway

The humanisation and premiumisation trends are expected to continue to be the most important factors influencing the category of pet products in Norway in 2015. With an increasing number of Norwegian consumers willing to treat their dog and cats as ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Ukraine

Weak economic situation and general domestic trends among the Ukrainian cat and dog population are expected to create a pure environment for the pet products category in 2015. At the same time, with the spread of small dogs and cats in urban ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Italy

In 2015, pet products grew by 4% in current value terms to reach sales worth €617 million. This strong performance can be attributed to the ongoing pet humanisation trend in Italy and consumers increasingly looking for ways to improve their pets’ ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in South Africa

South Africans are increasing their spending on the general upkeep of their pets despite the prevailing economic challenges which are set to restrict disposable income growth amongst consumers in 2015. Pets were traditionally perceived to be animals ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Venezuela

Severe import restrictions negatively affect pet products, since most of the brands come from abroad. Importers of pet products are unable to maintain a steady offering of products whilst prices saw high growth. Not even pharmaceutical companies are ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Colombia

? In 2015, pet products is expected to continue to grow. As pet humanisation continues, demand for products such as clothes, costumes, carriers, strollers and products to fight fleas keeps growing in Colombia. As Colombians are going abroad more ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Peru

In 2015, pet products is expected to see a continuation of the fast-paced value growth rate observed during 2014. An increase in Peruvians’ purchasing power, despite economic deceleration, has allowed them to take good care of their pets, especially ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Canada

Based on provisional estimates, pet products in Canada is expected to continue to grow in 2015 with value sales to increase by 4%. This category has seen consistent growth over the review period as Canadians continue to increase their spending on ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in the United Kingdom

Based on provisional 2015 estimates, pet products are expected to grow 4% in current value in the year to reach £886 million. Growth will be fuelled by "other" pet products, with this area benefiting from growth in the small mammal and pet reptile ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in India

Pet products has shown great improvement during the review period, with value growth of 137% projected for 2010-2015. However, when compared with developed countries, the services in India are still focused on the grooming of pets rather than ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Chile

Pet products’ current value growth in 2014 was faster than the CAGR of the review period due to the outstanding performance of Other pet products such as cages, accessories and pet beauty products. These enjoyed very strong growth due to their ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in the Czech Republic

The trend towards pet humanisation (pets considered to be true family members) continued in 2014 and owners paid increasing attention to pets’ well-being and sought to provide the best care for them. As a result, this attitude had a positive impact ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Denmark

Based on provisional estimates, pet products is expected to continue following the 2014 trend with added momentum in 2015 where current value sales are estimated to grow by 3%. The positive development in the pet products category are underpinned by ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Spain

The increasing importance of pet health and wellness for pet owners is the main driver for many manufacturers present in pet products. Thus, in 2014, sales continued to go up by 1% in value.

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in New Zealand

With human birth rates falling and pet ownership at an all-time high, many pet owners in New Zealand are humanising their pets, pampering them with all forms of pet products, from health and wellness through to grooming types and pet accessories. ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in the US

Humanisation trends in pet care are alive and well in the US. As owners continue to pamper their dogs, cats and even other pets, they are looking to invest more than ever in products that contribute to the health, wellbeing and happiness of their ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Poland

Pet products is expected to perform well in 2015 with a 4% value sales increase to reach PLN441 million. The sales are pushed up by increasing consumer interest in more intense healthcare of their pets and giving them a proper combination of ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Slovakia

Pet products is not likely to see significant changes in 2015and will have relatively low value sales when compared with dog food and cat food. The expected improvement of economic conditions in the country and the rising pet population will support ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Brazil

Pet products recorded 15% current value growth in 2014, reaching R$2.0 billion. The performance, when compared with 12% current value growth in 2013, was very positive, mainly due to the increasing perception that pets are family members and deserve ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in France

Pet products is likely to continue to grow in 2015. This is linked to the positive outlook for different categories. The cat population is increasing, therefore pulling up sales of cat litter. Sales of flea/tick treatments are likely to rise due to ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Sweden

The ongoing humanisation trend will continue to influence 2015 sales development as owners are willing to spend increasing sums on pet products in Sweden. Pet owners consider their pets as family members and this is resulting in a growing empathy and...

Jul 2015 | US$990 | Add to cart | View details

Global Briefing

Rising Dragon: Pet Care Potential in Asia Pacific

Going East seems to be a wise decision in the face of sluggish growth in mature markets. Asia boasts opportunities, with a burgeoning middle class and rising disposable incomes. As more consumers switch to commercially prepared pet food, the ...

Apr 2015 | US$1,325 | Add to cart | View details

Country Report

Pet Products in Vietnam

In 2013, current value sales of pet products increased by 13%, which was slightly slower than in 2012. Most manufacturers were not keen to invest in advertising and marketing activities to drive growth, leading to increasing maturity in pet products....

Apr 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in the Philippines

In 2013, economic conditions continued to improve, which allowed Filipinos to become increasingly able and willing to spend on their pets. Pet care products continued to grow in importance as Filipinos increasingly wanted to show off their pets, ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Thailand

Pet owners increasingly humanised their pets towards the end of the review period, which resulted in them being more willing to invest in various pet products to enhance the wellbeing of their pets. The rising sophistication of consumers in view of ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Hungary

General domestic trends among the Hungarian cat and dog population are expected to create a favourable environment for the pet products category. The pet population is slowly but steadily increasing, with a greater number of small dogs and cats now ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Pet Products in Switzerland

Pet products continue to be popular in Switzerland, particularly beauty products and accessories such as unusual cat trees or dog baskets. Similar to the pet food category, growing consumer awareness about pet health and wellbeing is leading to a ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Pet Products in Hong Kong, China

Based on provisional 2014 estimates, pet products will continue to prosper. Due to the growing humanisation of ‘pet children’, owners will continue to seek better products for their pets. As a result, new specific functions of dietary supplements and...

Dec 2014 | US$990 | Add to cart | View details

Company Profile

Mars Inc in Pet Care

The 2014 acquisition of Procter & Gamble’s pet food brands has addressed notable weaknesses in Mars’s pet care operations. This profile analyses the opportunities for Mars to build on the acquisition, and considers ways for the company to develop its...

Dec 2014 | US$570 | Add to cart | View details

Country Report

Pet Products in Egypt

Pet products is expected to increase in current value by 11% in 2014, a rate of growth which is set to be commensurate with the 11% current value growth recorded in the category during 2013. This consistent positive performance is set to be mainly ...

Nov 2014 | US$990 | Add to cart | View details

Company Profile

Nestlé SA in Pet Care

Nestlé’s lead in the global pet care market has been threatened by Mars’s acquisition of Procter & Gamble’s pet food brands. This profile analyses Nestlé’s efforts to strengthen its competitive position by adapting its offer to evolving demand trends...

Nov 2014 | US$570 | Add to cart | View details

Global Briefing

Where Will Growth Come From? Emerging Markets in Pet Care

A swelling urban middle class has proven to be fertile soil for pet care sales in emerging markets over recent years, with pet ownership increasingly as local consumers become more Westernised. While an economic slowdown in Brazil and Russia and ...

Nov 2014 | US$1,325 | Add to cart | View details

Country Report

Pet Products in South Korea

In 2014, pet products is expected to see an 8% increase in current value sales. Cat litter is projected to post the highest growth of 18%. This is due to the estimated rise in households owning a cat in 2014. Pet healthcare and pet dietary ...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Pet Products in Saudi Arabia

Pet products is set for robust growth in 2014 owing to increased demand as exposure to the Western world through various media is improving pet owners’ knowledge about pet care. Moreover, the growth in pet shops is helping sales as these outlets ...

Oct 2014 | US$990 | Add to cart | View details
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