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Pet products market research

Euromonitor has the world’s most comprehensive research on the pet products category within the pet care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the pet products market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our pet products market research answer questions such as:

  • What is the market size of pet products?
  • What are the major brands in pet products?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

results

 

Country Report

Pet Products in Chile

Growth in total pet products current value sales in 2012 was down slightly on 2011, mainly due to increasing maturity and price competition. Nonetheless, current value growth remained well above the average for the entire pet care market as rising ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Mexico

Based on provisional estimates, pet products will continue to enjoy healthy current value sales growth of 5% in 2013. Although the pet humanisation trend is leading to more dogs attending veterinary clinics, this change will primarily benefit pet ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in India

With the increase in the pet population and more owners looking for health and wellbeing options, pet product sales are set to continue to grow strongly in 2013. The growing demand for pet toys, dog leashes, food bowls, shampoos and pet dietary ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Hong Kong, China

Value growth is expected to be higher than volume growth in 2013 as a result of unit price increases. Consumers are shifting towards more premium products. Manufacturers continue to introduce innovative and expensive pet products in the various ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in South Korea

Pet products in 2013 recorded 9% value growth, with most categories showing a strong performance. In particular, cat litter showed the strongest growth rate, with a rise of 19% in value terms, in part a result of the increase in households owning cat...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in the Philippines

With the overall improvement in the economy of the Philippines continuing in 2012, an increased awareness and willingness to spend for the wellbeing of animal companions in the home has benefited sales of pet products. This is especially true with ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in New Zealand

Pet humanisation trends is expected to continue to drive growth within pet products during 2013. As more and more pet food products are released to target specific health issues, pet owners continue to seek other means of maintaining the health of ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Russia

Early estimations show that 2013 will demonstrate similar trends to those observed in pet products during 2012. The premiumisation of pet products and health care trends will drive growth. Consumers are tending to spend more on cat litter, pet ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Egypt

Pet products’ current retail value is expected to grow by 13% in 2013, a slower rate than in 2012, because the entrance of Egy Puppy in Egypt has introduced consumers to a wider range of premium pet products. As a result, the growth rate in 2012 ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Morocco

As pet products are not perceived as necessity items, the category’s performance is highly dependent on disposable incomes. Retail sales of pet products increased by 8% in current value terms in 2012, largely in line with the review period average, ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Saudi Arabia

The growing number of pet shops and veterinary clinics, coupled with greater exposure to the West through broadcast and social media, has improved the knowledge of pet owners in Saudi Arabia with regard to pet care. Furthermore, as pet owners, ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Italy

Current retail value sales were fairly stable in 2013 registering just a slight decline. Consumers continue to treat their pets as part of the family, and as such are becoming more prepared to invest in their health. This trend resulted in an ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Brazil

Pet products increased by 13% in 2012 to reach R$2 billion. From pet healthcare products, to clothes, beds and accessories, pet owners are willing to spend more money on products that will provide a better quality of life for their pets.

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Israel

Pet products continued to perform well in 2012, with growth in total current value sales surpassing that recorded in 2011. While this was partly due to price hikes arising from inflationary pressures, the development of the entire category was also ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Switzerland

Similar to other categories within pet care, pet products is affected by the trend towards the humanisation of pets leading to a premiumisation of the category. All categories within pet products are expected to register growth in 2013 while category...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Austria

The health and wellness trend seen in most consumer product areas is also seen in pet products. Pets are considered part of the family and their owners’ desire to maintain their health and wellbeing helped to raise demand for pet healthcare and pet ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Thailand

Pet products registers value sales growth of 14% in 2013. Thanks to health and wellness, as well as the pet humanisation trend in Thailand, pet owners are more willing to purchase pet products, both necessary and fashionable items, for their pets. ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Indonesia

Pet products is expected to enjoy higher value growth during 2013, with rising demand supported by rising disposable income levels among Indonesian pet owners and changing attitudes towards pets. This involves pets increasingly being treated as ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Taiwan

Cat litter current retail value sales will increase by 7% in 2013. There is a wide range of cat litter products available – from very simple economy brands to premium products with better deodorisation and absorption properties. The main driver of ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Belgium

Based on provisional estimates, the main trend in 2013 will be the mixed results of pet products. On one hand, some pet owners are set to remain willing to provide their pets with the best products available. Calming pheromones, interactive game ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Germany

Growing consumer concerns about pet health and wellbeing and increasing pet humanisation are leading to a rise in demand for pet care products. These factors are set to lead to a 1% increase in current value terms in 2013, marking an upturn from the ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in France

A worrying trend that began to dampen sales of pet products in 2012 is likely to continue into 2013. From the middle of 2012, it has been difficult to find a dynamic category in pet products. While pet owners do not tighten their belts when it comes ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in the Netherlands

Pet products is expected to record healthy current value growth in 2013. Despite the economic recession, Dutch pet owners showed a positive attitude to spending money on their animals’ wellbeing. Manufacturers renewed their investment strategies in ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Bulgaria

The pet population in Bulgaria is set to reach 2,172,200 in 2013, after recording a marginal decline of 430 since 2012. The relatively stable numbers of pets in the country were a supporting factor in the development of pet products, because owners ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in South Africa

South African consumers were cautious with their spending in 2012, a result of economic challenges which include rising inflation, high levels of unemployment and rising household debt.

Nov 2013 | US$900 | Add to cart | View details

Company Profile

Nestlé SA in Pet Care

Nestlé was the largest player in pet care in 2012 but competition with Mars is fierce. Nestlé has gradually expanded over the review period, building on its credentials to gain leading positions in a number of categories. Adding new variants and ...

Nov 2013 | US$525 | Add to cart | View details

Country Report

Pet Products in Vietnam

In 2012, value sales of pet products in 2012 increased by 21%, which was slower than in 2011. This was due to the fact this pet care category became more mature in 2012, and not many manufacturers invested in advertising and marketing activities to ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Denmark

A slight increase in value growth is expected for pet products in 2013, mainly as a result of improvements in the macroeconomic climate, which will make more consumers take an interest in premium products, especially premium toys and accessories ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Spain

During 2013, it is expected that the trends that drove the market in 2012 will continue, as the Spanish economy is not expected to recover and might in fact show a worse performance than during 2012. Pet food is expected to continue its restrained ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Hungary

The number of animals being kept as pets in Hungary is expected to stagnate in 2012 and the disposable income of the households is still low, limiting the potential for growth in pet products as most pet care products are not considered a necessity. ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Peru

No significant changes are expected in key trends or developments in pet products in 2013. The trends that contributed to growth in 2012 are anticipated to fuel sales in the short term.

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Ireland

Based on provisional 2013 estimates, pet products in Ireland will continue to face difficulties as consumers continue to struggle with reduced levels of disposable incomes. Discretionary spending on non-essential items is likely to remain muted with ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Norway

The key trend in pet products during 2012 was upgrading products and brands to more closely resemble human products. As the pet humanisation trends strengthens in Norway, especially for dogs and cats, the country’s pet owners are purchasing pet ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Turkey

In 2013, pet products is expected to see current value growth of 11%. The products present in the category are largely considered luxury items. This is why the success of pet products depends on the disposable incomes of customers. From 2012, ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Colombia

In 2013, pet care products is expected to see a continuation of the moderate growth trends seen through 2012. In both years, category growth has continued to be in line with inflation rates, highlighting the impressive stability of the category.

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in the United Kingdom

Value sales of pet products increased by 4% in 2012 for various reasons. First, overall pet ownership is rising. Second, as owners may not be able to afford to pamper themselves as much as they would like to, they treat themselves by actually ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in the United Arab Emirates

2013 is expected to see current value growth of 6% with ‘cat litter’ dropping the most by two percentage points in current value terms and growth in pet dietary supplements of 5%. This is because there is expected to be a slight diversion in ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Venezuela

The key trends in pet products continued in 2012-2013. In both years, sales growth can be attributed to the high rates of inflation that characterise the Venezuelan environment. With the exception of price-regulated priority consumption goods, most ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Singapore

The humanisation trend has escalated as consumers become more aware of their pets’ nutritional and psychological needs. This can be attributed to demographic factors such as smaller families and a greying population, which saw more people look to ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Portugal

Pet products in Portugal continued to face difficulties as consumers experienced reducing levels of disposable incomes and high unemployment. Discretionary spending on non-essential items remained controlled and when purchases are made, value for ...

Oct 2013 | US$900 | Add to cart | View details

Company Profile

Mars Inc in Pet Care

Mars is the second largest player in pet care with a particularly strong base in Western Europe. Its Pedigree brand is the world’s best-selling pet food. The company also has a strong position in emerging markets, which should see it benefit as ...

Oct 2013 | US$525 | Add to cart | View details

Country Report

Pet Products in Finland

Based on provisional 2013 estimates, pet products is expected to continue to grow by 9% reaching €75 million value sales in 2013. Growth is high due to the increasing number of pets as well as the untapped category potential resulting in plenty of ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in the Czech Republic

Pets are becoming family members, as well as a professional hobby for some people. This is evidenced by the increasing number of championships and different competitions taking place throughout the country, and the growing number of pet salons ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Argentina

According to industry sources, the humanisation of pets is a trend that will boost sales of pet products in Argentina in 2013. The fact that pets are treated almost like humans will encourage the development of and innovation in new products because ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Greece

With disposable incomes forecasted to decline further in Greece during 2013 and unemployment rates rising at a rapid pace, the very adverse economic environment in the country is set to remain a major obstacle to achieving positive growth in pet ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Romania

Pet care products grew steadily during the review period, following product diversification and increasing consumer interest in more sophisticated products. Media campaigns continue to inform owners about the needs of a pet, while the internet and ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Malaysia

Increasingly doting pet owners are willing to invest in various pet products to enhance the wellbeing of their pets. This is especially the case with pet owners’ growing awareness of pet products, mainly driven by exposure to the media or activities ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Slovakia

Value sales of pet products are expected to increase by 3% in current terms in 2013. Sales will be boosted by the increasing popularity of pet dietary supplements and other pet products, mostly those that are used for the oral care of pets.

Oct 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Australia

Humanisation of pets continues to drive value growth within pet products. Consumers want to offer their pets the best quality of life they can, and pet food has been an important aspect of this for some time, while pet products are also benefiting ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Pet Products in Sweden

Based on provisional 2013 estimates, pet products is expected to stagnate in current value growth terms, recording SEK818 million sales. In a similar way to 2012, consumers will continue being careful with their spending during Sweden’s times of ...

Oct 2013 | US$900 | Add to cart | View details
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Statistical Reference Handbook