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 Market Research for Philippines

Euromonitor publishes reports on industries, consumers and demographics in Croatia.

  • Industry specific reports offer insight into market size and market share in Philippines; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Philippines report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Philippines in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Philippines statistics factfile.

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Country Report

Adult Mouth Care in the Philippines

Growth in adult mouth care in the Philippines remained sluggish in 2014, as mouthwashes/dental rinses in beauty and personal care intensified their campaigns to expand their consumer base. Adult mouth care minimally increased by 1% in current value ...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Analgesics in the Philippines

In order to stimulate growth in analgesics, players committed financial resources to promotional campaigns and other marketing efforts in 2014. Television advertisements which featured key celebrities such as actor John Lloyd Cruz, Filipino boxer ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Calming and Sleeping in the Philippines

Demand for calming and sleeping products remained very limited in 2014, mostly coming from the younger population, including students and young professionals. Despite increasing familiarity with these products, there is apprehension about their ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines

The performance of cough, cold, and allergy (hay fever) remedies in the Philippines remained fairly sluggish in 2014, with current value sales increasing by 3%. This growth can be attributed to the erratic weather conditions in the Philippines, which...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Dermatologicals in the Philippines

Growth in dermatologicals remained slow in 2014, with sales inching up by 2%. This sluggish performance was partly due to the contraction of a number of categories, including antipruritics and haemorrhoid treatments. The lower incidence of ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Digestive Remedies in the Philippines

Digestive remedies continued to report sluggish growth in 2014, due to the deceleration of its biggest category, diarrhoeal remedies. The incidence of diarrhoea in the Philippines is declining, as both the government and non-governmental associations...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Eye Care in the Philippines

Almost totally accounted for by standard eye care, sales in eye care fell by 2% in current value terms in 2014, as multinationals GlaxoSmithKline Philippines and Johnson & Johnson (Philippines) both recalled some batches of their brands Eye Mo and ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Herbal/Traditional Products in the Philippines

Filipinos continue to perceive herbal/traditional products as being effective compared with their chemical-based counterparts, but without the unwanted side-effects. More consumers are choosing traditional/herbal products as remedies for their ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in the Philippines

No new product developments are seen in the Philippines after Novartis discontinues its brands in 2011

Jun 2015 | US$990 | Add to cart | View details

Country Report

Consumer Health in the Philippines

The local consumer health market reported expansion in 2014, growing at a similar rate to 2013. Filipinos’ behaviour largely remained unchanged, with most OTC purchases driven by the incidence of illness and disease. There remained a growing ...

Jun 2015 | US$2,650 | Pages: 95 | Add to cart | View details

Country Report

Sports Nutrition in the Philippines

There are a growing number of fitness buffs in the Philippines, thanks to the rising desire to maintain a healthy physique through engaging in sports activities, most common amongst which are running and cycling. Running races and marathons organised...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the Philippines

Vitamins and dietary supplements posted moderate growth in 2014, supported by increasing health-consciousness amongst local consumers. Filipinos continued to invest in their health and ward off health problems through the intake of vitamins and ...

Jun 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Weight Management in the Philippines

More sedentary lifestyles, worsened by the increasing consumption of processed food and the popularity of indulgent and unhealthy options in consumer foodservice, continued to increase the number of overweight and obese people amongst the local ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Wound Care in the Philippines

Filipinos’ behaviour in terms of the treatment of wounds remained unchanged, and characterised by maturity of demand. There remains a local perception that after washing with soap and water and the application of antiseptic, wounds should be left ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Health and Wellness in the Philippines

Overall, the performance in 2014 of health and wellness was on par with that in 2013 as the interest amongst consumers to prevent diseases through better food choices was sustained. In response to this, companies launched new products geared towards ...

Jun 2015 | US$2,100 | Pages: 79 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in the Philippines

In 2014, improving economic conditions led to increasing purchasing power for Filipino consumers. With this, branded apparel continued to grow in popularity, also helped by increased exposure to foreign apparel and footwear brands growing in presence...

Jun 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Direct Selling in the Philippines

Direct selling showed continued growth in the Philippines over the review period. With improving economic conditions and an overall greater propensity to spend by consumers, this source of income continued to be an attractive option for those who ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in the Philippines

In 2014, improving economic conditions led to an increase in purchasing power for the Filipino consumer. Electronics and appliance specialist retailers in the Philippines benefited from this mainly due to continuously growing smartphone usage in the ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Grocery Retailers in the Philippines

In 2014, Philippine grocery retailers experienced dynamic growth and expansion. While traditional grocery retailers continued to contribute significantly to grocery retailers overall, modern grocery retailers continued to show significant growth over...

Jun 2015 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in the Philippines

Health and beauty specialist retailers continued to benefit from the improvement of the local economy in 2014. The products of health and beauty specialist retailers also enjoyed the increase in purchasing power of consumers.

Jun 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in the Philippines

As the Philippines faced improving economic conditions, consumers were faced with increased purchasing power due to the larger presence of income generating opportunities in the country. Helped also by continued growth in remittances by overseas ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Homeshopping in the Philippines

The decline of homeshopping over the review period continued to be a result of various factors. The growth of store-based retailing in its nationwide expansion made outlets increasingly accessible to consumers.

Jun 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Internet Retailing in the Philippines

Internet retailing continued to record a highly positive performance in 2014. In the context of the review period, internet retailing recorded even higher growth than in 2013 as the fastest growing non-store channel over the review period. The ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in the Philippines

The improving Philippine economy in 2014 resulted in increased purchasing power for Filipino consumers. With increasing income-generating opportunities, Filipinos were now more able to spend on leisure and personal goods.

Jun 2015 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Mixed Retailers in the Philippines

As consumers experience increasingly busy lifestyles amidst improving economic conditions, the value of convenience increases. Mixed retailers benefit from the nature of their stores in carrying a variety of product offerings to serve as a one-stop ...

Jun 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Retailing in the Philippines

Over the review period, continued improvements in the Philippine economy had a positive effect on retailing in the Philippines. After being granted investment grade ratings in 2013, in 2014 this was upgraded to being above investment grade. With ...

Jun 2015 | US$2,100 | Pages: 120 | Add to cart | View details

Country Report

Vending in the Philippines

Over the review period, Philippines vending declined in current value terms due to increasing strength in competing retail channels, especially store-based. While channels like convenience stores experienced a boom over the review period, this along ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Profile

Philippines: Country Profile

The economy will continue to grow impressively in 2015. Positive factors include lower commodity prices, higher public spending, buoyant investment and strong gains in private construction. Risks include the slowdown in activity in Japan and in ...

May 2015 | US$200 | Pages: 10 | Add to cart | View details

Country Report

Home Care in the Philippines

Home care registered stronger current value growth in 2014 than in 2013. Positive economic conditions in the Philippines during 2014 boosted the overall employment rate, and in turn, consumers’ disposable incomes as they struggled with more-hectic ...

May 2015 | US$2,650 | Pages: 63 | Add to cart | View details

Country Report

Air Care in the Philippines

Positive economic conditions in the Philippines improved the overall employment rate, and in turn, supported consumers’ confidence in spending. Consumers also enjoyed improved disposable incomes towards the end of the review period, boosting their ...

May 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Bleach in the Philippines

Bleach is widely used in the Philippines for multiple purposes, from laundry care to cleaning toilets and kitchen surfaces. This is given its high cleaning power and affordable price, which makes it popular with consumers from all income groups in ...

May 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Dishwashing in the Philippines

The majority of Philippine households still washed their dishes by hand in 2014 as they deemed this the most effective way. The essential nature of dishwashing in the Philippines thus contributed to its current value growth in 2014, which was at a ...

May 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home Insecticides in the Philippines

Home insecticides registered stronger current value growth in 2014 than in the previous year. There was a hike in dengue fever cases in the Philippines, rising to 127,000 in 2013, which increased consumer consciousness of hygiene issues and resulted ...

May 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Laundry Care in the Philippines

Positive economic conditions in the Philippines during 2014 helped to improve consumers’ disposable incomes and their confidence in spending. As the majority of the consumers still hand washed their clothes, they were thus keener to invest in washing...

May 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Polishes in the Philippines

Polishes registered stronger current value growth in 2014 than in the previous year. Consumers’ rising disposable incomes and levels of sophistication boosted their demands for higher-quality lifestyles, including ensuring that their items are kept ...

May 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Surface Care in the Philippines

Specialised cleaners performed well in 2014 due to an increase in purchasing powers. Due to the supply-side drive towards product education and the trend towards vertical living, there were changes in traditional cleaning practices in 2014. ...

May 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Toilet Care in the Philippines

The Philippines registered an increased employment rate in 2014, boosting consumers’ overall disposable incomes. As a result, consumers retained their confidence in spending and were willing to invest in various home care products that could ease the...

May 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in the Philippines

AFH tissue and hygiene recorded its strongest current value sales growth of the review period in 2014. Positive economic conditions in the Philippines encouraged the entry of new hotels as well as the expansion of existing hotel chains towards the ...

May 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in the Philippines

Cotton wool/buds/pads saw slower retail volume and current value growth in 2014, compared with 2013. The increased maturity of demand restricted the overall performance, as consumers were already accustomed to using these products daily. Furthermore,...

May 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Incontinence in the Philippines

In 2014, current value growth slowed down compared with 2013, though retail volume sales grew faster. Rising sophistication made consumers increasingly aware of the benefits of incontinence products and helped to reduce the stigma surrounding the ...

May 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in the Philippines

Nappies/diapers/pants recorded stronger current value growth in 2014, compared with 2013. According to the US Central Intelligence Agency, the birth rate in the Philippines reached 24.2% in 2014, one of the highest in Asia. The positive birth rate ...

May 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Tissue and Hygiene in the Philippines

Tissue and hygiene witnessed slightly stronger current value growth in 2014, compared with 2013. The rise in prices of raw materials like cotton and paper saw manufacturers pass on added costs to consumers, which led to unit price increases across ...

May 2015 | US$2,650 | Pages: 59 | Add to cart | View details

Country Report

Retail Tissue in the Philippines

In 2014, current value growth of 5% was stable, compared with 2013. While positive economic conditions in the Philippines during 2014 supported consumer confidence and spending, people were increasingly indifferent to the branding of retail tissue ...

May 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sanitary Protection in the Philippines

Marginally slower current value sales growth was recorded in 2014, compared with 2013, due to the high penetration of sanitary protection in the Philippines, given its essential nature. On the other hand, busy lifestyles amid positive employment ...

May 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Wipes in the Philippines

Wipes witnessed stronger current value growth in 2014 than in 2013, though sales remained relatively small. Due to high unit prices, consumers remained reluctant to purchase home care wipes and floor cleaning systems. Instead, consumers stuck to ...

May 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Coffee in the Philippines

Although chained coffee shops such as Starbucks remain popular among consumers, small speciality coffee shops are ushering in a third wave of coffee. Coffee lovers and upper-income individuals are being attracted by artisanal coffee brewed using ...

May 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Other Hot Drinks in the Philippines

The health and wellness trend has made consumers more conscious of the ingredients making up the food and beverages they buy. Their fast-paced lifestyles, meanwhile, have favoured easy-to-prepare meals and beverages. With other plant-based hot drinks...

May 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Hot Drinks in the Philippines

The hot drinks market continues to be dominated by coffee, which is more preferred by Filipinos compared with tea or other hot drinks. With instant standard coffee at a mature level, the category slowed down in 2014, leading to a decline in total ...

May 2015 | US$2,100 | Pages: 40 | Add to cart | View details

Country Report

Tea in the Philippines

Despite the growing health-consciousness among consumers, tea remains inferior to coffee even though it provides numerous health benefits. The foodservice channel, however, has helped improve consumer acceptance of tea through creative concoctions ...

May 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Asian Speciality Drinks in the Philippines

Asian specialty drinks continues to remain negligible in 2014

May 2015 | US$990 | Add to cart | View details
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