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Philippines

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines.

Philippines StatisticsConsumer Lifestyles in the Philippines

Philippines Country BriefingsFuture Demographics: Philippines in 2030

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    Country Report

    Luxury Goods in the Philippines

    Jan 2017

    Luxury goods performed slightly better in the review period as economic conditions continued to improve providing great opportunities for the different categories to grow. GDP growth, demographic shifts, improvements in shopping facilities and ...

    US$1,210
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    Country Report

    Apparel and Footwear Specialist Retailers in the Philippines

    Jan 2017

    International players maintain a strong interest in the apparel and footwear specialist retailers channel in the Philippines, alongside local players, due to increasing disposable incomes and growing sophistication when it comes to fashion. Whilst ...

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    Country Report

    Grocery Retailers in the Philippines

    Jan 2017

    Grocery retailers saw opportunities in providing more convenience and accessibility to local consumers, and pursued smaller store formats, as well as grocery delivery services. Players which operated several grocery retail channels put a stronger ...

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    Country Report

    Health and Beauty Specialist Retailers in the Philippines

    Jan 2017

    Health and beauty specialist retailers continued to see current value growth in 2016, as increasing disposable incomes enabled consumers to spend more on health and beauty products, and as players highlighted the importance of health and beauty in ...

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    Country Report

    Home and Garden Specialist Retailers in the Philippines

    Jan 2017

    Homewares and home furnishing stores worked to develop their product and service portfolios as a response to incoming Western concepts and global brands in 2016. Some players offered free complementary services, such as interior design consultancy ...

    US$990
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    Country Report

    Homeshopping in the Philippines

    Jan 2017

    Homeshopping maintained strong double-digit growth in 2016, as players continued to utilise multiple media channels to reach customers and to advertise products, alongside aggressive promotional campaigns and offers. Due to the rise of website and ...

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    Country Report

    Internet Retailing in the Philippines

    Jan 2017

    Internet retailing continued to enjoy double-digit growth in 2016 in current value terms, driven by the strong domestic economy, a large base of internet and mobile users and strategic partnerships with store-based retailers and telecommunications ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in the Philippines

    Jan 2017

    Bags and Luggage Specialist Retailers: Bags and luggage specialist retailers maintained a positive performance in current value terms in 2016, as sales continued to be driven by a strong interest in travel and outdoor activities, alongside high ...

    US$990
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    Country Report

    Mixed Retailers in the Philippines

    Jan 2017

    Mixed retailers continued to perform well in 2016, as players were able to sustain strong consumer demand through improved selections of merchandise and better design of space. Players brought in more imported brands, carried more high-quality local ...

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    Country Report

    Retailing in the Philippines

    Jan 2017

    With higher disposable incomes, consumers were encouraged to shop in higher quantities and to spend on more expensive products in 2016. Grocery retailers enjoyed bigger baskets, whilst non-grocery retailers saw an increased preference for and ...

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    Country Report

    Vending in the Philippines

    Jan 2017

    Vending continued to decline in current value terms in 2016, due to the prevailing competition from other retail channels, such as convenience stores and sari-sari stores, which offer a wider selection of merchandise. Vending machines which are ...

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    Country Report

    Electronics and Appliance Specialist Retailers in the Philippines

    Jan 2017

    As the channel continued to grow, foreign brands with a presence in the domestic market looked to further improve their performances and to increase their shares. Electronics and appliance specialist retailers maintained its upwards momentum, driven ...

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    Country Report

    Direct Selling in the Philippines

    Jan 2017

    Direct selling continued to grow in 2016, albeit more slowly than in the previous year, as players introduced new products and expanded their customer reach. Herbalife introduced an additional flavour to its beverage products to accommodate local ...

    US$990
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    Strategy Briefing

    Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region

    Jan 2017

    Asia Pacific is unique in terms of its diversity and the pace of digital evolution. Low fixed-broadband access in emerging Asia has led to a regional digital divide, but public projects aim to address this issue. Despite the low broadband access, the...

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    Country Profile

    Philippines: Country Profile

    Dec 2016

    The economy will continue to grow at a solid pace in 2016. The main drivers are robust private consumption and an increase in both public and private investment. A prolonged slowdown in Japan and China – two of the Philippines’ largest export markets...

    US$150
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    Country Report

    Confectionery in the Philippines

    Dec 2016

    Universal Robina Corp led chocolate confectionery in 2015 with a value share of 36% and is projected to retain the same share in 2016 and maintain its dominance within the area. The company’s sales share is mainly derived from countlines and ...

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    Country Report

    Dairy in the Philippines

    Dec 2016

    Kraft Foods (Philippines) Inc continued to dominate sales of cheese in 2016 with a value share of 60%, the same value share that it recorded in 2015. The company’s extremely strong position in the category can be attributed mainly to its wide brand ...

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    Country Report

    Air Treatment Products in the Philippines

    Dec 2016

    Rising disposable incomes due to a strong economy fuelled the residential housing boom experienced towards the end of the review period, which in turn aided the growth of air treatment products in 2016. More affordable housing options and attractive ...

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    Country Report

    Dishwashers in the Philippines

    Dec 2016

    Dishwashers remained a niche category in 2016, as the average Filipino consumer prefers to wash dishes by hand. High-income households usually employ domestic help to wash the dishes. In addition, high retail prices restrict their appeal given that ...

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    Country Report

    Food Preparation Appliances in the Philippines

    Dec 2016

    Rising disposable incomes, especially among the growing middle class, have enabled more homes to be fitted with kitchen appliances. Whereas before, local consumers limited their choices to basic kitchen appliances, more Filipinos are purchasing ...

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