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Market Research on Philippines

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Philippines.

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Euromonitor Philippines reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Better For You Packaged Food in the Philippines

Although maintaining a healthy diet is often challenging, it continues to be a goal for more individuals in the Philippines, as the health and wellness trend continues with no sign of fading. As such, packaged food companies continue to improve their...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Food Intolerance in the Philippines

Value sales of gluten-free packaged food in the Philippines remained negligible in 2015, as product options were very limited. Nevertheless, awareness of gluten-free food continued to grow as Filipinos became more open and aware of health and ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Fortified/Functional Beverages in the Philippines

Fortification and functional ingredients are used across various non-alcoholic drinks categories as tools for product differentiation and as a means of attracting health-conscious consumers. Examples of recently launched products that have used ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in the Philippines

FF baby food is a large category within FF packaged food, accounting for a 42% value share in 2015. Most brands within baby food are fortified, as companies add certain nutrients to their products to cater to the needs of babies. In 2015, ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Naturally Healthy Beverages in the Philippines

NH beverages posted retail current value sales growth of 8% in 2015, outperforming both BFY and FF beverages in this regard. NH beverages products are popular because consumers believe that beverages with fewer artificial additives are better for ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in the Philippines

Awareness of superfoods increased among consumers in the Philippines in 2015. More of them increasingly perceived superfoods to be packed with nutrients, hence a convenient way to eat healthily without having to take in supplements. Quinoa in ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Organic Beverages in the Philippines

Organic beverages remained an insignificant category in the Philippines in 2015 due to the country’s stringent and expensive organic certification process. The Organic Agriculture Act only recognises organic products that have third party ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Organic Packaged Food in the Philippines

Options for organic packaged food continued to be very limited, leading to insignificant value sales in 2015. Consumers looking for more product choices generally have to go to speciality retailers, such as Healthy Options. In major grocery ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Health and Wellness in the Philippines

Health and wellness in the Philippines maintained its positive development in 2015, with current value sales growth for the entire market on a par with 2013 and 2014. Current value growth was sustained by rising health-consciousness among consumers, ...

Apr 2016 | US$2,100 | Pages: 85 | Add to cart | View details

Country Report

Better For You Beverages in the Philippines

In 2015, a 10% ad valorem tax on carbonated drinks was proposed in the Philippines as a measure to improve public health standards and increase tax revenues. Such a tax would have a very negative impact on consumption of carbonates, including reduced...

Apr 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Profile

Philippines: Country Profile

The economy will grow at a healthy pace in 2016. Positive factors include a modest rebound in exports, steady gains in consumer spending and an increase in public spending. A prolonged slowdown in Japan and China – the Philippines’ biggest trade ...

Mar 2016 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in the Philippines

AFH tissue and hygiene clocked positive current value growth in 2015, despite slowing down compared to 2014. A low unemployment rate retained consumer confidence in spending. This included consumers wanting to hang out at shopping malls or dining ...

Mar 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Incontinence in the Philippines

Incontinence clocked positive current value growth in 2015, though at a slightly slower pace than was seen in 2014. The increased education levels of consumers coupled with their exposure to international trends continued to raise their receptiveness...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in the Philippines

Nappies/diapers/pants continued to see positive current value growth in 2015, albeit slightly slower compared to 2014. According to the US Central Intelligence Agency, the Philippines’ birth rate in 2015 stood at 24.3%, slightly higher than 2014’s ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Tissue and Hygiene in the Philippines

Tissue and hygiene grew positively in current value and volume terms during 2015. The essential nature of these products, which include toilet paper and sanitary protection, supported this continued positive trend. However, there is also high ...

Mar 2016 | US$2,650 | Pages: 51 | Add to cart | View details

Country Report

Retail Tissue in the Philippines

Retail tissue witnessed slower growth in current value terms during 2015 compared to 2014. Consumers continued to prioritise price over brand when choosing retail tissue, due to the high usage in households. Domestic brands and private label, which ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Sanitary Protection in the Philippines

Sanitary protection recorded slower current value growth in 2015 compared to 2014, as consumers shifted categories to align with their lifestyle needs. With the positive employment climate, more women joined the workforce and enjoyed better ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Wipes in the Philippines

Wipes clocked positive current value growth in 2015, albeit at a slower pace than in 2014. The improved employment situation within the Philippines continued to boost disposable incomes and consumer confidence. This led to consumers being more ...

Mar 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Air Care in the Philippines

Current value growth in air care slowed down during 2015 considerably. GDP growth in the Philippines in 2015 stood at just 5.8%, down from 6.1% in 2014, which led many consumers to become more cautious in their spending. This had an adverse impact on...

Mar 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Bleach in the Philippines

Current value growth slowed down in bleach during 2015, although the category remains dynamic and sizeable. Many households in the Philippines are accustomed to using bleach for a wide variety of home care purposes, given its effectiveness and ...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Dishwashing in the Philippines

Dishwashing witnessed significant current value growth in 2015, rising by 10%, although the category’s performance was slower than the 12% current value growth recorded during 2014. The essential nature of hand dishwashing products for all households...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home Insecticides in the Philippines

The number of dengue fever cases in Philippines continued to spike during 2015 to reach almost 100,000 by October, representing a 24% increase over the same period of 2014. Consequently, the Department of Health intensified its anti-dengue campaign, ...

Mar 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Laundry Care in the Philippines

Laundry care generated positive current value growth in 2015, although at a slower pace than during 2014. The growth potential of laundry care remains limited as increasing numbers of consumers have started to shift between laundry categories in ...

Mar 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Home Care in the Philippines

Current value growth remained positive in home care in 2015, although a slight slowdown was recorded versus 2014. The essential nature of home care products supported this positive performance. Consumers’ hectic lifestyles continued to spur demand ...

Mar 2016 | US$2,650 | Pages: 61 | Add to cart | View details

Country Report

Polishes in the Philippines

During 2015, polishes witnessed slower current value growth than it did during 2014. Rising demand for convenience among consumers, especially young working adults, has placed limits on the performance of polishes. In view of the increasingly busy ...

Mar 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Surface Care in the Philippines

Surface care recorded 5% current value growth during 2015, although this represented a slowdown from the 7% current value growth recorded in the category during 2014. The increasingly hectic lifestyles of many Philippine consumers saw them continuing...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Toilet Care in the Philippines

Current value growth in toilet care slowed down during 2015 as the rising sophistication of consumers continued to benefit sales in the category, with increasing numbers of consumers shifting away from the typical usage of bleach towards more ...

Mar 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Asian Speciality Drinks in the Philippines

Asian speciality drinks sales remained negligible in the Philippines in 2015. Some Asian speciality drinks are enjoyed by Filipinos, including chilled beverages like grass jelly, which is known locally as "black gulaman". These are commonly purchased...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Bottled Water in the Philippines

Still bottled water registered retail volume sales growth of 4% in 2015, driven by consumers’ reliance on it as their main source of safe drinking water. The dependence on bottled water is due to severe water pollution, as consumers believe that tap ...

Feb 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Carbonates in the Philippines

Retail volume sales rose by 7% in 2015. Manufacturers increased sales by cutting prices and widening distribution. Price cutting has become the go-to strategy to lure low-income consumers and increase consumption, especially amid the growing backlash...

Feb 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Concentrates in the Philippines

As consumer lifestyles become increasingly hectic, convenience becomes a top priority for meal solutions. In the past, lifestyle changes forced manufacturers to rethink their strategies, leading to the development of the “Litro Pack”. However, the ...

Feb 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Energy Drinks in the Philippines

Consumers believe that the regular consumption of energy drinks is bad for their health. This perception is associated with energy drinks’ high sugar and caffeine content, both of which are generally regarded as unhealthy ingredients. As a result, ...

Feb 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Juice in the Philippines

Consumers believe that increasing their intake of fruit and vegetables will improve their health. Fruit juice is not only consumed for detoxification and weight management purposes, but also as part of a balanced diet. Trends like slow juicing have ...

Feb 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Soft Drinks in the Philippines

Total volume sales continued to grow in 2015. Growth was sustained by the country’s vibrant economy and growing middle class. Total value sales also saw a further increase in 2015, although competitive pricing strategies restricted growth.

Feb 2016 | US$2,100 | Pages: 84 | Add to cart | View details

Country Report

RTD Coffee in the Philippines

RTD coffee has not gained momentum in the market and remains one the weakest soft drinks categories. This is because RTD coffee is not widely publicised. It is mostly consumed by shift workers in business process outsourcing centres as an alternative...

Feb 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

RTD Tea in the Philippines

Health-conscious consumers seeking healthier alternatives to carbonates drove sales growth in this category. Most consumers chose RTD tea because it is made of naturally healthy green tea. Brands encouraged consumers by highlighting ingredients like ...

Feb 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Sports Drinks in the Philippines

Retail value sales rose by 12% in current terms in 2015. Growth was driven by health and fitness trends in the Philippines. Filipinos try to exercise more and eat more healthily, encouraged by government-initiated public awareness campaigns, such as ...

Feb 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Womenswear in the Philippines

The strong entrance of international brands (estimated 200 brands, including non-apparel and footwear), proved popular among consumers over the review period as a result of rising consumer incomes and the stable economy. Growth is being fuelled by ...

Feb 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Apparel Accessories in the Philippines

As one of the heaviest internet users in the world, Filipino consumers, especially younger people, are heavily exposed to fashion trends. As a result, both large and small players within apparel accessories promote their brands and products through ...

Feb 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Childrenswear in the Philippines

Due to the entrance of international brands with huge stores and new store openings over the review period, competition from local and established international brands, and the expansion of international brands resulted in prices falling in 2015. ...

Feb 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Footwear in the Philippines

Filipino consumers are becoming financially independent at a younger age than before. One of the reasons for this is the rise in the number of people with high paying jobs in the BPO and IT industries. As a result, young consumers, who account for ...

Feb 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Hosiery in the Philippines

Aside from the daily demand of consumers for hosiery products, one of the factors contributing to positive growth of 6% in 2015 was the growing interest of consumers in sports footwear for fashion purposes. Rising consumer incomes has resulted in a ...

Feb 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Jeans in the Philippines

During the review period, a number of international fast fashion brands were introduced and immediately garnered strong support from Filipino consumers who were willing to trade up to brands and join in current fashion trends. In 2015, the presence ...

Feb 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Menswear in the Philippines

Menswear sales are increasing rapidly in the Philippines due to rising fashion consciousness and disposable incomes among male consumers. Social media is playing a huge role in this development as consumers are spending a lot of their time on the ...

Feb 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Apparel and Footwear in the Philippines

Apparel and footwear grew strongly in 2015, with current value sales rising by 7% due to vigorous consumer spending and rising fashion consciousness among young consumers, with sportswear leading the way with double digit growth. The country’s stable...

Feb 2016 | US$2,100 | Pages: 89 | Add to cart | View details

Country Report

Sportswear in the Philippines

During the review period, there was already growing interest in sportswear as a fashion trend and not only for the purpose of sports per se. This trend encouraged sports brands to release more fashionably designed sportswear to attract a larger ...

Feb 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Coffee in the Philippines

Positive economic conditions and increased purchasing power continued to aid the growth of Philippine coffee in 2015. Instant coffee continues to dominate, seeing increasing competition among its leading players. Economic growth leading to ...

Feb 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Other Hot Drinks in the Philippines

Consumers are increasingly faced with busy and faster-paced lifestyles with the country seeing continued positive economic growth. Other hot drinks offer convenience with easily-prepared beverages especially for a quick breakfast to start the day. ...

Feb 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Hot Drinks in the Philippines

While hot drinks continue to be consumed on a regular basis, the overall maturity of the biggest types is leading hot drinks’ retail sales growth, although positive, to be on a slow decline. It is also being pulled down by a slowdown in growth of one...

Feb 2016 | US$2,100 | Pages: 36 | Add to cart | View details

Country Report

Tea in the Philippines

Tea continued to show positive growth in the Philippines in 2015, while remaining largely secondary when compared to coffee in overall hot drinks. Awareness of the health benefits of tea continues to grow but, while this keeps sales afloat, it ...

Feb 2016 | US$990 | Pages: 22 | Add to cart | View details
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