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 Market Research for Philippines

Euromonitor publishes reports on industries, consumers and demographics in Croatia.

  • Industry specific reports offer insight into market size and market share in Philippines; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Philippines report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Philippines in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Philippines statistics factfile.

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Country Report

Packaged Food in the Philippines

The local packaged food market is expected to remain vibrant in 2013, reporting current value growth of 5%. The dynamic economic performance in the Philippines helped to boost incomes, which led to higher purchasing power. Meanwhile, consumers’ ...

Apr 2014 | US$6,500 | Add to cart | View details

Country Report

Dairy in the Philippines

Kraft is set to lead cheese in 2013 with a retail value share of 61%. The company’s strong foothold is cemented by the leadership position of its brands, Kraft Eden, Kraft Chiz Whiz, and Philadelphia. Over the years, the company has continued to ...

Apr 2014 | US$1,900 | Add to cart | View details

Country Report

Baby Food in the Philippines

Retail value sales of baby food in the Philippines are set to improve slightly in 2013 after witnessing sluggish performances over the previous two years. Sales are expected to increase by 4%, driven by the newer bands introduced in powder toddler ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Baked Goods in the Philippines

The stronger performance of the Philippine economy helped to fuel the consumption of baked goods in 2013. It is expected that retail current value sales will jump by 6%, as Filipinos are starting to consume bread, pastries and cakes more frequently. ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Bakery in the Philippines

Baked goods is dominated by small bakeries which bake and sell their products on-site. In 2013, it is expected that unpackaged/artisanal offerings will account for a 48% share of total sales in baked goods. Amongst packaged/industrial players, ...

Apr 2014 | US$1,900 | Add to cart | View details

Country Report

Biscuits in the Philippines

The performance of biscuits is expected to remain robust in 2013, with retail sales improving by 7%. The better economy in the Philippines was instrumental in sustaining growth in the category, whilst new product innovations kept consumers excited. ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in the Philippines

Breakfast cereals benefited from increasing health-consciousness in the Philippines, which is expected to enable it to see moderate growth in 2013. Sales are expected to jump by 7% in current value terms, to reach Ps4.1 billion, although consumption ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Cheese in the Philippines

Cheese is expected to continue to report sluggish performance in 2013, growing by 2% in the year in retail value terms. Cheese is showing signs of maturity and saturation. Consumption of these products remains largely seasonal and low-priced ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Chocolate Confectionery in the Philippines

Chocolate confectionery is expected to be sluggish in 2013 as customers continue to remain value conscious and choose affordable brands. The category is set to post retail value growth of 3%, which is on a par with the 2% recorded in 2012. Demand is ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Confectionery in the Philippines

Local manufacturer Universal Robina leads chocolate confectionery in the Philippines with its portfolio of affordable products which appeal to price-conscious buyers. In 2013, the company’s retail value share is estimated to be at 29%. Capitalising ...

Apr 2014 | US$1,900 | Add to cart | View details

Country Report

Drinking Milk Products in the Philippines

Faced with the challenges of a maturing category, drinking milk products is set to continue to post sluggish performance in 2013. Retail value sales are expected to increase by 2% in 2013, slower than the 4% growth reported during the previous year. ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Gum in the Philippines

After reporting a decline in the previous year, gum is set to rebound in 2013, with 2% retail value growth to reach Ps4.2 billion. It should be noted that during the previous two years, gum experienced declines in sales due to the withdrawal of major...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Ice Cream in the Philippines

The strategic moves of manufacturers in recent years helped to boost the consumption of ice cream in the Philippines. Leading brand Selecta was able to convince consumers to indulge in ice cream through the affordable price of its Cornetto brand, ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Meal Replacement in the Philippines

Meal replacement is set to remain a niche with sales of Ps2.2 billion by the end of 2013. The category is set to grow 5% fuelled by local consumers’ increasing familiarity with the products and their growing availability. Through the effort of ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Oils and Fats in the Philippines

In 2013 oils and fats is expected to continue to generate healthy growth of 6%, fuelled by population growth and Filipinos’ love of fried food. Cooking oil is an essential ingredient in every Filipino household, as it is widely used for sautéing and ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Other Dairy in the Philippines

Other dairy products is set to post retail value growth of 5% in 2013 to reach Ps11.5 billion. Consumption of other dairy products in the Philippines was driven by aggressive marketing campaigns by manufacturers. The category also welcomed the ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Snack Bars in the Philippines

Snack bars remains a niche category in the Philippines, which caters to fitness buffs or those who are engaged in sport. The wide range of affordable snacking options in the country, including confectionery, sweet and savoury snacks and others, makes...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Spreads in the Philippines

In 2013 spreads in the Philippines recovered from the contraction in 2012 as a result of the withdrawal of major brands. Sales are expected to increase by 3% in current value terms in 2013, fuelled by the slight increase in demand from middle-income ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Sugar Confectionery in the Philippines

Sugar confectionery growth is set to accelerate slightly in 2013 with a 3% increase in retail value sales to reach Ps14.6 billion and maintain its position as the largest category in confectionery. Sugar confectionery is mature, with most of the ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in the Philippines

Retail value growth in 2013 is expected to reach 4%. With yoghurt and sour milk drinks positioned as health food in the Philippines, the category continues to capitalise on the rising health awareness among consumers. Retail value sales are expected ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Financial Cards and Payments in the Philippines

ATM cards continued to be the most important type of financial card in the Philippines, as cash remained heavily used in day-to-day transactions due to the large unbanked population and low acceptance of financial cards in retail stores. Nonetheless,...

Mar 2014 | US$1,900 | Pages: 68 | Add to cart | View details

Country Report

Writing Instruments in the Philippines

With the Philippines becoming more recognised for its schools, it presented an opportunity for many writing instruments manufacturers. This resulted in the entry and growth of foreign brands such as Dong-a and Monami. Many foreign students tend to ...

Mar 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Bags and Luggage in the Philippines

In 2013, young adults were the key consumer group for bags and luggage. This segment became more fashion-conscious and is willing to spend a greater proportion of disposable income on fashion items. Growing disposable income also allows the consumers...

Mar 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Jewellery in the Philippines

In 2013, teenagers were a key driver to the growth of jewellery. Teenagers are becoming more fashion- conscious and try to keep up with fashion trends. Jewellery tends to complement their outfits and is frequently becoming part of their everyday use....

Mar 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Personal Accessories in the Philippines

Personal accessories’ value sales continued to experience growth in 2013 due to the stable economy that continued to increase consumers’ disposable income. More consumers were open to spending as a result of growing confidence. More luxury and ...

Mar 2014 | US$1,100 | Pages: 54 | Add to cart | View details

Country Report

Watches in the Philippines

As smartphones continued to gain in popularity in the Philippines, fewer consumers found it necessary to purchase watches as their smartphones are able to perform the same functions. Manufacturers depended on marketing watches as a fashion accessory ...

Mar 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Soup in the Philippines

Towards 2013 increased interest in gourmet cooking resulted in a stronger performance for soup in the Philippines. Part of the driver for this improved popularity was the continued strengthening of the Filipino economy, resulting in greater ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in the Philippines

The progressively improved Philippine economy towards 2012 and 2013 was seen to benefit sweet and savoury snacks. This is partly due to the influence that improved incomes have on entertainment-related expenses, including movie-watching and home ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Noodles in the Philippines

Towards 2013 the noodles playing field in the Philippines continued to be very dynamic, due to the expanding appeal of noodles. While the mass market population enjoys instant noodles as well as plain noodles as an affordable snack option, towards ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Pasta in the Philippines

Towards 2013, pasta in the Philippines enjoyed progressively stronger demand. This was not only in terms of birthdays and special occasions, with spaghetti being a mainstay, but also increasingly as a meal in itself. This was largely triggered by the...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in the Philippines

Towards 2013 sauces, dressings, and condiments experienced increasing dynamism in terms of packaging innovations. This included the increasing availability of different products in more affordable and lightweight pouches. This improved affordability ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Frozen Processed Food in the Philippines

Towards the end of the review period, as the general population enjoyed higher purchasing power thanks to a progressively improving economy, frozen processed food became increasingly attractive. This was coupled with rising levels of health concerns,...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Ready Meals in the Philippines

In 2013, the increasingly busy schedules of Philippine families, especially in light of the improving economy and increased availability of part-time jobs to add to existing careers, resulted in increased demand for ready meals. The convenience ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Canned/Preserved Food in the Philippines

In 2013, canned/preserved food continued to be a staple among many households in the Philippines. This is especially true for lower-income households with no access to refrigeration. The increasing number of choices and variants in canned/preserved ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Chilled Processed Food in the Philippines

In 2013, with Philippine families increasingly emphasising the value of early childhood education, the playing field for chilled processed food enjoyed greater dynamism. With more and more families sending their children to school at much earlier ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Dried Processed Food in the Philippines

The continued improvement in the Philippine economy, which began in 2012, has benefited dried processed food. Not only has it made these products more affordable, the increasingly busy schedules among working professionals have also contributed to ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Consumer Lending in the Philippines

The Philippine economy recorded a nearly 8% GDP improvement in the first quarter of 2013. This growth can be attributed to a steady inflow of remittances from overseas Filipino workers, upbeat consumer and business sentiment, the strong performances ...

Feb 2014 | US$1,900 | Pages: 13 | Add to cart | View details

Country Report

Pet Care in the Philippines

Pet care in the Philippines is expected to put in a strong performance in 2013. This is attributable to the continuing improvement in the Philippine economy, which began in earnest only a year prior to the start of the review period. As a result, ...

Jan 2014 | US$1,900 | Pages: 52 | Add to cart | View details

Country Report

Dog Food in the Philippines

Over the review period, dog food in the Philippines increasingly enjoyed stronger demand. A strengthened Philippine economy in conjunction with the easy availability of dog food options contributed to the healthy performance of the category in 2012, ...

Jan 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Other Pet Food in the Philippines

Over the review period, other pet food showed positive growth as general interest in pets improved. With higher disposable incomes for most households across the nation, the idea of keeping relatively small pets, such as birds, fish or small mammals,...

Jan 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Pet Products in the Philippines

With the overall improvement in the economy of the Philippines continuing in 2012, an increased awareness and willingness to spend for the wellbeing of animal companions in the home has benefited sales of pet products. This is especially true with ...

Jan 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Cat Food in the Philippines

Over the review period, sales of cat food in the Philippines have benefited from an overall growing awareness of proper pet care and nutrition. Although trade associations continue to express their disappointment at the way cats are perceived in the ...

Jan 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Health and Wellness in the Philippines

Health and wellness value sales growth in the Philippines was higher in 2012 compared to the previous year owing to healthy economic growth, which generally improved consumers’ purchasing powers for healthy packaged food and beverages. The 2012 ...

Dec 2013 | US$1,900 | Pages: 74 | Add to cart | View details

Country Report

Tobacco in the Philippines

Towards 2012, the Philippine economy has experienced tremendous improvement. With better employment opportunities, many families enjoyed stronger purchasing power, translating into positive growth for tobacco in the Philippines. This included both ...

Dec 2013 | US$1,900 | Pages: 53 | Add to cart | View details

Country Report

Smokeless Tobacco in the Philippines

Among the different types of tobacco products, smokeless tobacco is the most unfamiliar among Filipinos. Up to 2012, sales of this product continue to be negligible, with available brands coming mainly from Malaysia, India, and the US. These imports ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Smoking Tobacco in the Philippines

With the strong tobacco culture in the Philippines, roll-your-own (RYO) tobacco has actually been part of the country’s heritage. However, this was largely limited to the older population of the earlier generations, particularly during the first boom...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Cigarettes in the Philippines

The year 2012 appeared to be a positive one for cigarettes, with volume sales bouncing back. This is largely due to 2012 being a year with no tax increase on cigarettes; the last increase had been in January 2011, which had been part of the latest ...

Dec 2013 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Cigars in the Philippines

Up to the review period, the smoking of cigars/cigarillos continued to be limited to the upper echelon of society. This is understandable considering the premium image placed on Philippine cigars, known worldwide as among the best, thanks to the ...

Dec 2013 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Home Audio and Cinema in the Philippines

Home audio and cinema recorded a 4% volume sales increase in 2013. In spite of the availability of a broader range of brands at different price points, many Filipinos still considered most of these gadgets as non-essential equipment. Hence, demand ...

Dec 2013 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Imaging Devices in the Philippines

With an increase in the number of hobbyists and professional photographers, volume sales growth was positive in 2013. Many Filipinos were attracted into opening up their own photo studios, which has proved to be a lucrative business in the country. ...

Dec 2013 | US$900 | Pages: 19 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook