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Philippines

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines.

Philippines StatisticsConsumer Lifestyles in the Philippines

Philippines Country BriefingsFuture Demographics: Philippines in 2030

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    Philippines: Country Profile

    Mar 2017

    The economy will continue to grow at a solid pace in 2017. Robust gains in private final consumption and additional spending to relieve bottlenecks in infrastructure are the main drivers. A prolonged slowdown in Japan and China represents a drag. The...

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    Country Report

    Air Care in the Philippines

    Mar 2017

    In the Philippines, sales of air care products generally depend on lifestyle trends. Trade sources stated that changes in lifestyle trends are now being observed amongst consumers, such that the preference for premium yet affordable products is ...

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    Country Report

    Bleach in the Philippines

    Mar 2017

    In the Philippines, sales of bleach generally depend on consumers who prefer to use it instead of the other cleaning products available in the market, such as toilet liquids and floor cleaners. One trade source said that the consumers of bleach ...

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    Country Report

    Dishwashing in the Philippines

    Mar 2017

    In the Philippines, sales of dishwashing products depend on the dominant hand dishwashing category, with the absence of automatic dishwashers in the vast majority of households. Although these appliances are sold in the country, Euromonitor ...

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    Country Report

    Home Insecticides in the Philippines

    Mar 2017

    In the Philippines, sales of home insecticides generally depend on the number of households and the prevailing public alarm over disease-carrying insects. In 2016, more than 23 million households existed in the Philippines, indicating high potential ...

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    Country Report

    Laundry Care in the Philippines

    Mar 2017

    In the Philippines, sales of laundry care products generally depend on population growth, laundry habits and lifestyle trends. The Philippine Statistics Authority put the country’s average annual population growth rate from 2010 to 2015 at 2%, ...

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    Country Report

    Home Care in the Philippines

    Mar 2017

    The home care market increased by 5% in current value terms in 2016, which was one percentage point slower than the growth registered in 2015. All home care categories experienced a slowdown despite the country’s continued economic growth, due to an ...

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    Country Report

    Polishes in the Philippines

    Mar 2017

    In the Philippines, sales of polishes generally depend on household cleaning habits and the use of leather footwear. Trade sources said that Filipinos have good hygiene habits, which implies that they clean their houses on a regular basis, and ...

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    Country Report

    Surface Care in the Philippines

    Mar 2017

    In the Philippines, surface care remains the smallest category within the home care market, accounting for a 2% value share. Its sales generally depend on public awareness regarding the need for products that disinfect the household environment but ...

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    Country Report

    Toilet Care in the Philippines

    Mar 2017

    In the Philippines, sales of toilet care products generally depend on the presence of toilets in households and toilet hygiene trends. According to the Philippine Statistics Authority, 94% of Filipino families had access to a sanitary toilet facility...

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    Country Report

    Adult Incontinence in the Philippines

    Mar 2017

    Despite the increasing percentage share of senior citizens in the national population, adult incontinence products continue to be viewed as essential only for the bedridden elderly. An industry source said that adult incontinence is typically used in...

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    Country Report

    Away-From-Home Tissue and Hygiene in the Philippines

    Mar 2017

    The rise of affluent living increases the demand for away-from-home tissue and hygiene. The Philippines has been experiencing unprecedented economic growth since 2010 and Bloomberg even placed its growth at 7.1% in 2016. The growth, which was the ...

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    Country Report

    Nappies/Diapers/Pants in the Philippines

    Mar 2017

    The use of nappies/diapers/pants per capita is only at 200 units per child in the country, a figure drastically lower than the average use per capita at 1,244 units per child in North America and 963 units per child in Europe. The Philippines remains...

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    Country Report

    Tissue and Hygiene in the Philippines

    Mar 2017

    The favourable macroeconomic conditions in the country might lead one to expect current value and volume growth of tissue and hygiene to have accelerated. However, it actually experienced a slowdown in 2016 compared to its growth in the previous ...

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    Country Report

    Retail Tissue in the Philippines

    Mar 2017

    Retail tissue remains price driven, a trend revealed not only by the growth of low-cost brands such as Toily and SM Bonus but by the preference of consumers to upsize the toilet paper packs that they buy in order to save money. Its average unit price...

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    Country Report

    Sanitary Protection in the Philippines

    Mar 2017

    The use of sanitary protection per capita in the Philippines stays at 97 units per person in 2016. The figure is much lower compared with the use per capita in developed regions, such as Europe’s 255 units per person in a year and North America’s 244...

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    Country Report

    Wipes in the Philippines

    Mar 2017

    According to an industry source, consumers are now starting to discriminate amongst different types of wipes. In the past, wipes only meant baby wipes, and so consumers purchased baby wipes for any task that required the use of wet tissue paper. The ...

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    Country Report

    Apparel Accessories in the Philippines

    Mar 2017

    The strong growth rates seen in apparel accessories towards the end of the review period were largely due to the current fashion trends and the increasing range of retail channels offering vast collections of products in the category. Pushed further ...

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    Country Report

    Childrenswear in the Philippines

    Mar 2017

    Since the entrance of fast fashion brands into the Philippines during the review period, the range of retail channels and brands offering childrenswear has been growing steadily as these brands also generally dedicate huge amounts of retail space to ...

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    Country Report

    Footwear in the Philippines

    Mar 2017

    The vibrant growth recorded in footwear in 2016 was made possible by the economic stability in the Philippines and the improvements seen in the lifestyles of many of the country’s consumers. Domestic travel remains very affordable for many Filipinos ...

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