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 Market Research for Philippines

Euromonitor publishes reports on industries, consumers and demographics in Croatia.

  • Industry specific reports offer insight into market size and market share in Philippines; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Philippines report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Philippines in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Philippines statistics factfile.

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Country Report

Baby and Child-Specific Products in the Philippines

Gentle and mild formulations remain a common feature of baby and child-specific products in the Philippines. Apart from claiming that their products are hypo-allergenic and dermatologist-tested, companies are also using natural ingredients to further...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Bath and Shower in the Philippines

The use of natural ingredients is most prominent in papaya soaps, which are positioned for skin whitening. However, bath and shower companies continue to explore other natural ingredients as they are perceived as having no undesirable effects on the ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Colour Cosmetics in the Philippines

The choice of colour cosmetics brands expanded further in 2014 with the entry of foreign brands into the Philippines. Among them is South Korean brand Holika Holika, which opened retail outlets in SM department stores. Mandom Philippines Corp, ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Deodorants in the Philippines

Deodorant roll-ons continues to dominate deodorants with a value share of 42% in 2014, with deodorant sprays in second position with a value share of 31%. Being the first deodorants format introduced into the Philippines, consumers are accustomed to ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Depilatories in the Philippines

Depilatories grew by 5% in current value in 2014, which is slightly slower than the 6% current value growth recorded in the category during 2013. The slight slowdown is due to the decrease in value growth in women’s razors and blades. The preference ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Fragrances in the Philippines

Sales of fragrances declined by 1% in current value terms in 2014. The poor performance of the category is still largely dictated by the difficulties encountered by mass fragrances, which declined in current value by 4% in 2014. This, in turn, is ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Hair Care in the Philippines

Hair care companies continuously innovate in order to provide consumers with more choice and to cater to underserved niches. In 2014, new product choices in the category include Pantene Aqua Pure, which uses Clean Rinse technology to minimise residue...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Men's Grooming in the Philippines

More beauty and personal care brands are expanding their portfolios to include products which have been specifically designed for men. Pond’s, for instance, launched a line of men’s grooming products in March 2014: Pond’s Men Energy Charge. Even ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Oral Care in the Philippines

Companies present in oral care are being increasingly creative in terms of developing new products. This has resulted in the use of ingredients such as charcoal in the new Colgate Total Charcoal Deep Clean. The micro charcoal contained within this ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Beauty and Personal Care in the Philippines

After experiencing a slowdown in 2013, partly due to the devastation wrought by typhoon Yolanda (Haiyan), beauty and personal care posted slight improvements in 2014 as value growth was better compared with 2013. Although part of the Visayas region ...

Aug 2015 | US$2,650 | Add to cart | View details

Country Report

Sets/Kits in the Philippines

Beauty boxes are among the latest innovations for sets/kits in the Philippines. These allow consumers to receive samples of various products, which are said to be worth more than the monthly subscription fee paid to receive them. This is among the ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Skin Care in the Philippines

Skin care increased in current value by 4% in 2014, a superior performance to the 3% current value growth recorded in 2013. This is due to improvements in value growth in both body care and facial care. The continuous innovation undertaken by the ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Sun Care in the Philippines

The growing number of facial make-up and skin care products with sun protection factor included is adversely affecting demand for sun care in the Philippines. Foundations, powders, BB creams and CC creams with sun protection are often preferred by ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Toys and Games in the Philippines

The toys and games industry continues to grow despite being negatively impacted by the slower economic performance of the Philippines as well as congestion in the Port of Manila due to the ban implemented on cargo trucks in 2014. Higher disposable ...

Aug 2015 | US$2,100 | Pages: 32 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in the Philippines

Congested roads in urban areas coupled with the increasingly hectic lifestyles of Philippine consumers contributed to growth in 100% home delivery/takeaway in 2014. While it is common for consumers to go to shopping centres to unwind during weekends,...

Aug 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Cafés/Bars in the Philippines

The opening of gastropubs and artisanal coffee shops has led to the premiumisation of cafés/bars in the Philippines. Gastropubs which serve craft beer, imported alcoholic beverages and better quality food compared with typical bars/pubs provide ...

Aug 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Consumer Foodservice By Location in the Philippines

The opening of new shopping centres in the Philippines in recent years is set to provide added opportunities for consumer foodservice brands to expand their consumer reach through retail locations. Among the most recent new shopping centres over the ...

Aug 2015 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Fast Food in the Philippines

Combining two food items to create a hybrid, a trend popularised by cronuts, a cross between a croissant and doughnut, found its way into other fast food categories in the Philippines towards the end of the review period. Jollibee, for instance, ...

Aug 2015 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Full-Service Restaurants in the Philippines

The continuous expansion of shopping centres in the Philippines is opening up more space for the operators of full-service restaurants to expand their existing brands and introduce new ones. Building one’s own brand, however, is becoming a less ...

Aug 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Consumer Foodservice in the Philippines

Consumer foodservice reported marginally slower value growth in 2014 although growth in the number of transactions was slightly faster. This indicates that the frequency of eating out was sustained, if not improved, with diners having a stronger ...

Aug 2015 | US$2,100 | Pages: 123 | Add to cart | View details

Country Report

Self-Service Cafeterias in the Philippines

The self-service cafeteria is a format more commonly used in captive institutional locations such as schools and offices, which usually provide canteens for students and workers. Foodservice brands serving the public which utilise this format remain ...

Aug 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Street Stalls/Kiosks in the Philippines

Food trucks are a relatively new concept in the Philippines. Although there have long been food stalls resembling food trucks such as those used by Burger Machine or the food stalls in Makati Central Business District collectively known as ...

Aug 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Adult Mouth Care in the Philippines

Growth in adult mouth care in the Philippines remained sluggish in 2014, as mouthwashes/dental rinses in beauty and personal care intensified their campaigns to expand their consumer base. Adult mouth care minimally increased by 1% in current value ...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Analgesics in the Philippines

In order to stimulate growth in analgesics, players committed financial resources to promotional campaigns and other marketing efforts in 2014. Television advertisements which featured key celebrities such as actor John Lloyd Cruz, Filipino boxer ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Calming and Sleeping in the Philippines

Demand for calming and sleeping products remained very limited in 2014, mostly coming from the younger population, including students and young professionals. Despite increasing familiarity with these products, there is apprehension about their ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines

The performance of cough, cold, and allergy (hay fever) remedies in the Philippines remained fairly sluggish in 2014, with current value sales increasing by 3%. This growth can be attributed to the erratic weather conditions in the Philippines, which...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Dermatologicals in the Philippines

Growth in dermatologicals remained slow in 2014, with sales inching up by 2%. This sluggish performance was partly due to the contraction of a number of categories, including antipruritics and haemorrhoid treatments. The lower incidence of ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Digestive Remedies in the Philippines

Digestive remedies continued to report sluggish growth in 2014, due to the deceleration of its biggest category, diarrhoeal remedies. The incidence of diarrhoea in the Philippines is declining, as both the government and non-governmental associations...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Eye Care in the Philippines

Almost totally accounted for by standard eye care, sales in eye care fell by 2% in current value terms in 2014, as multinationals GlaxoSmithKline Philippines and Johnson & Johnson (Philippines) both recalled some batches of their brands Eye Mo and ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Herbal/Traditional Products in the Philippines

Filipinos continue to perceive herbal/traditional products as being effective compared with their chemical-based counterparts, but without the unwanted side-effects. More consumers are choosing traditional/herbal products as remedies for their ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in the Philippines

No new product developments are seen in the Philippines after Novartis discontinues its brands in 2011

Jun 2015 | US$990 | Add to cart | View details

Country Report

Consumer Health in the Philippines

The local consumer health market reported expansion in 2014, growing at a similar rate to 2013. Filipinos’ behaviour largely remained unchanged, with most OTC purchases driven by the incidence of illness and disease. There remained a growing ...

Jun 2015 | US$2,650 | Pages: 95 | Add to cart | View details

Country Report

Sports Nutrition in the Philippines

There are a growing number of fitness buffs in the Philippines, thanks to the rising desire to maintain a healthy physique through engaging in sports activities, most common amongst which are running and cycling. Running races and marathons organised...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the Philippines

Vitamins and dietary supplements posted moderate growth in 2014, supported by increasing health-consciousness amongst local consumers. Filipinos continued to invest in their health and ward off health problems through the intake of vitamins and ...

Jun 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Weight Management in the Philippines

More sedentary lifestyles, worsened by the increasing consumption of processed food and the popularity of indulgent and unhealthy options in consumer foodservice, continued to increase the number of overweight and obese people amongst the local ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Wound Care in the Philippines

Filipinos’ behaviour in terms of the treatment of wounds remained unchanged, and characterised by maturity of demand. There remains a local perception that after washing with soap and water and the application of antiseptic, wounds should be left ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Health and Wellness in the Philippines

Overall, the performance in 2014 of health and wellness was on par with that in 2013 as the interest amongst consumers to prevent diseases through better food choices was sustained. In response to this, companies launched new products geared towards ...

Jun 2015 | US$2,100 | Pages: 79 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in the Philippines

In 2014, improving economic conditions led to increasing purchasing power for Filipino consumers. With this, branded apparel continued to grow in popularity, also helped by increased exposure to foreign apparel and footwear brands growing in presence...

Jun 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Direct Selling in the Philippines

Direct selling showed continued growth in the Philippines over the review period. With improving economic conditions and an overall greater propensity to spend by consumers, this source of income continued to be an attractive option for those who ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in the Philippines

In 2014, improving economic conditions led to an increase in purchasing power for the Filipino consumer. Electronics and appliance specialist retailers in the Philippines benefited from this mainly due to continuously growing smartphone usage in the ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Grocery Retailers in the Philippines

In 2014, Philippine grocery retailers experienced dynamic growth and expansion. While traditional grocery retailers continued to contribute significantly to grocery retailers overall, modern grocery retailers continued to show significant growth over...

Jun 2015 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in the Philippines

Health and beauty specialist retailers continued to benefit from the improvement of the local economy in 2014. The products of health and beauty specialist retailers also enjoyed the increase in purchasing power of consumers.

Jun 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in the Philippines

As the Philippines faced improving economic conditions, consumers were faced with increased purchasing power due to the larger presence of income generating opportunities in the country. Helped also by continued growth in remittances by overseas ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Homeshopping in the Philippines

The decline of homeshopping over the review period continued to be a result of various factors. The growth of store-based retailing in its nationwide expansion made outlets increasingly accessible to consumers.

Jun 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Internet Retailing in the Philippines

Internet retailing continued to record a highly positive performance in 2014. In the context of the review period, internet retailing recorded even higher growth than in 2013 as the fastest growing non-store channel over the review period. The ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in the Philippines

The improving Philippine economy in 2014 resulted in increased purchasing power for Filipino consumers. With increasing income-generating opportunities, Filipinos were now more able to spend on leisure and personal goods.

Jun 2015 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Mixed Retailers in the Philippines

As consumers experience increasingly busy lifestyles amidst improving economic conditions, the value of convenience increases. Mixed retailers benefit from the nature of their stores in carrying a variety of product offerings to serve as a one-stop ...

Jun 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Retailing in the Philippines

Over the review period, continued improvements in the Philippine economy had a positive effect on retailing in the Philippines. After being granted investment grade ratings in 2013, in 2014 this was upgraded to being above investment grade. With ...

Jun 2015 | US$2,100 | Pages: 120 | Add to cart | View details

Country Report

Vending in the Philippines

Over the review period, Philippines vending declined in current value terms due to increasing strength in competing retail channels, especially store-based. While channels like convenience stores experienced a boom over the review period, this along ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Profile

Philippines: Country Profile

The economy will continue to grow impressively in 2015. Positive factors include lower commodity prices, higher public spending, buoyant investment and strong gains in private construction. Risks include the slowdown in activity in Japan and in ...

May 2015 | US$200 | Pages: 10 | Add to cart | View details
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