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 Market Research for Philippines

Euromonitor publishes reports on industries, consumers and demographics in Croatia.

  • Industry specific reports offer insight into market size and market share in Philippines; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Philippines report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Philippines in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Philippines statistics factfile.

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Country Report

Hosiery in the Philippines

Neutral-coloured socks are more predominant in retailers. Those looking for more colourful variations, however, have more options as the Leg Love brand collaborated with designers to create more fashionable designs. Improvements in the design ...

Sep 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Jeans in the Philippines

Companies are finding creative ways to differentiate their jeans in order to stand out from competition resulting in improvements in innovation that goes beyond fit/style or dyeing techniques due to the ease by which these can be imitated by others. ...

Sep 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Menswear in the Philippines

Menswear grew by 7% in current value and 2% in volume terms in 2013 which both showed improvements compared to 2012. Although the differences in growth rates were not dramatically robust, the increase, nevertheless, is indicative of the growing ...

Sep 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Apparel and Footwear in the Philippines

The influx of foreign brands livened up apparel and footwear in the Philippines as consumers were presented with better product and brand options. Trial purchases of pricier international labels contributed to value growth. A marginal slowdown, ...

Sep 2014 | US$1,900 | Pages: 105 | Add to cart | View details

Country Report

Sportswear in the Philippines

Attracted by the opportunities available brought by the growing middle class and improving economic conditions in the country, Chinese sportswear brands are growing in number. Following Li-Ning’s entry in the second quarter of 2012, Erke was made ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Womenswear in the Philippines

Collaboration with well-known personalities was ventured into, mostly by local companies, in 2013 which was viewed as part of their efforts to sustain consumer interest in their brands with the growing number of players present. Domestic brand ...

Sep 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Apparel Accessories in the Philippines

Apparel accessories benefited from consumers’ individual outlook on fashion where the emphasis is on achieving a particular style rather than on the brand. Consumers looking to save on their wardrobe expenses would prefer classic apparel and keep ...

Sep 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Childrenswear in the Philippines

Foreign brands of adult apparel are the ones most actively introduced in previous years. However, in 2013, there was an increase in the ventures of local companies to bring international childrenswear brands in the country. Retail Specialist Inc ...

Sep 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Footwear in the Philippines

The growing presence of expensive foreign brands resulted in a marginal increase in value growth in 2013 at 7% compared to 2012. These new brands were able to capture consumer interest resulting in trial purchases. This was likewise reflected in the ...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in the Philippines

Nappies/diapers/pants grew by 5% in 2013, reaching total value sales of Ps15.1 billion. This can be attributed to the high birth rate in the Philippines, which was recorded at 25 births per 1,000 people in 2013. However, compared with previous years,...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Tissue and Hygiene in the Philippines

Rising disposable incomes and the steady increase of the Philippine population are both positively contributing to the growth of tissue and hygiene in the country. Rising disposable incomes among the working class is triggering existing market ...

Sep 2014 | US$2,400 | Pages: 67 | Add to cart | View details

Country Report

Retail Tissue in the Philippines

Price and quality remain the key drivers of brand choice in the Philippine market. Despite higher purchasing power, consumers now tend to look for value-for-money brands in the market. For retail tissue, as long as brands include hygiene/basic ...

Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Sanitary Protection in the Philippines

In terms of value size, sanitary protection reached a modest Ps8.1 billion in total sales in 2013. The bulk of this, 79% to be specific, is attributable to sales of standard towels, equally divided between the with-wings and without-wings variants. ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Wipes in the Philippines

The wipes category grew by 6% in 2013, reaching value sales of Ps101 million. Growth in 2013 was faster than the review period average, primarily due to rising disposable income in the Philippines.

Sep 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in the Philippines

AFH tissue and hygiene products’ current value sales increased by 3% in 2013 to reach Ps4.0 billion in sales. There has been a steady increase in demand from the horeca channel as well as from hospitals and other healthcare institutions. The changing...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in the Philippines

Filipinos continue to use cotton wool/buds/pads as part of their daily hygiene routine. Cotton wool/buds/pads recorded value sales of Ps1.8 billion in 2013 with a 6% growth rate. This growth rate was not significantly different from 2012’s as the ...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Incontinence in the Philippines

Current value sales of incontinence grew by 7% in 2013, reaching Ps846 million. As the working class’s disposable incomes have increased, consumers are now more open to spending on incontinence products. In addition, the category has benefited from ...

Sep 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in the Philippines

Excise tax restructuring in the Philippines hit RTDs/high-strength premixes hardest in 2013. Total volume sales decreased by 40% to reach 3.7 million litres. As this category is relatively new and less stable than other alcoholic drinks types, it is ...

Sep 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Spirits in the Philippines

In 2013, total volume sales decreased by 6% to reach 758 million litres. This drop is mainly attributed to tax reform, with additional taxes raising prices of spirits. Various responses to higher price increase were evident as spirits consumption ...

Sep 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Wine in the Philippines

Wine, as a whole, was less affected by the tax reform implemented in 2013. Total volume sales grew by 8% in 2013, only slightly slower than in 2012. Wine buyers in the Philippines, mostly from affluent households, are unaffected by price movements. ...

Sep 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Beer in the Philippines

Beer has been greatly affected by the implementation of the revised excise tax, registering a 12% decline in total volume sales in 2013. Middle-class beer drinkers have reduced their consumption. As the excise tax significantly increased beer prices,...

Sep 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Cider/Perry in the Philippines

During the review period, total volume sales of cider/perry remained negligible, as demand is very low. There is very low awareness of and familiarity with the product in the Philippines, which discourages manufacturers from entering the category. ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Alcoholic Drinks in the Philippines

Beer was most affected by the excise tax hike during the review period. Total volume sales fell strongly in 2013 as consumers either stopped drinking beer or decreased their purchases. Total volume sales of spirits were also negatively affected but ...

Sep 2014 | US$1,900 | Pages: 93 | Add to cart | View details

Country Report

Bleach in the Philippines

In the review period, there has been an uptrend in the different variants of bleach, despite industry sources knowing that the original scent continues to be the best seller. Still, in 2013, the availability of more scents and pack sizes, which had ...

Aug 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Dishwashing in the Philippines

In 2013, players in dishwashing increasingly invested in awareness campaigns to boost the acceptance of dishwashing. In a country where laundry detergent is also used for washing dishes, the last few years of the review period have seen several ...

Aug 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home Insecticides in the Philippines

In 2013, the continued threat of dengue fever, especially with more cases reported in the year compared to 2012, served as the main catalyst for the sales growth of home insecticides. However, since mid- to upper-income households have also ...

Aug 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Laundry Care in the Philippines

In 2013, laundry care enjoyed a boost in its performance thanks to the aggressive marketing of less expensive brands. Although the playing field seemed largely mature, the increasing presence of these more affordable alternatives resulted in retail ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Home Care in the Philippines

In 2013, the continued improvement in the Philippine economy translated into strong performance for home care. This was in light of higher purchasing power that resulted in more sophisticated tastes as well as a greater propensity to try relatively ...

Aug 2014 | US$2,400 | Pages: 68 | Add to cart | View details

Country Report

Polishes in the Philippines

In 2013, the increasing changes in overall lifestyle affected different types of polishes in different ways. For example, in the midst of an improving economy, the increasing shift towards tile flooring, being the easiest to clean, has challenged the...

Aug 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Surface Care in the Philippines

In 2013, the increasingly improved economy resulting in stronger purchasing power contributed to more sophisticated tastes in surface care products. With the increased opportunities for home-based jobs, an increased emphasis is placed on hygiene in ...

Aug 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Toilet Care in the Philippines

Despite the continued improvement in the Philippine economy and the stronger emphasis on hygiene, particularly in the bathroom and toilets, toilet care continued to perform sluggishly. This may be linked to the continued high prices of toilet care ...

Aug 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Air Care in the Philippines

Despite the increasingly improved economy in 2012 well into 2013, air care did not enjoy a strong boost in its growth, largely due to the rising popularity of indirect alternatives. For example, instead of spray/aerosol air fresheners, the increased ...

Aug 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Luxury Goods in the Philippines

Demand for luxury goods was sustained in 2013 by the overall improvement in the country’s economic condition which provided better employment opportunities for Filipinos. The continued growth in business process outsourcing activities contributed to ...

Jul 2014 | US$1,100 | Pages: 73 | Add to cart | View details

Country Report

Health and Wellness in the Philippines

With a better economic performance, stronger consumer confidence, and greater health awareness among consumers, health and wellness performed better in 2013 compared to 2012. The growth was also buoyed by the intensive marketing campaigns from ...

Jun 2014 | US$1,900 | Pages: 78 | Add to cart | View details

Country Report

Vending in the Philippines

Vending continued to fall in 2013 due to the growth in distribution through convenience stores. In addition to this, vending also faces indirect competition with sari-sari stores (local traditional mom and pop shops). Sari-sari stores are spread all ...

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in the Philippines

Over the review period, there was increased interest in branded apparel, fuelled by the improving economy, which stimulated higher purchasing power. Furthermore, the increasing availability of online business process outsourcing jobs added to the ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Direct Selling in the Philippines

In 2013, the performance of direct selling in the Philippines continued to be boosted by increasing purchasing power. This translated not only into more families patronising direct selling as a source for their needs, but also into more stay-at-home ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in the Philippines

Over the review period, the Philippines saw one of the fastest growth rates in smartphone usage across Asia, boosting the sales of electronics and appliance specialist retailers. This channel ended 2013 with retail value sales of Ps157 billion. The ...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Grocery Retailers in the Philippines

Grocery retailers in the Philippines continued to be increasingly dynamic in 2013. This was driven by the rapid expansion strategies of many modern grocery retailers, such as the dynamic rising giant Puregold Price Club. This player is considered one...

Jun 2014 | US$900 | Pages: 52 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in the Philippines

In 2013, the continued improvement of the Philippine economy, which led to the progressive rise of business process outsourcing jobs in the country, contributed to boosting interest in health and beauty specialist retailers. Not only are these ...

Jun 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Homeshopping in the Philippines

In 2013, the obvious rise in internet usage put a dampener on the growth of homeshopping in the Philippines. However, in addition to the threat from internet retailing, there was also the continued shift towards YouTube and other entertainment ...

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Internet Retailing in the Philippines

In 2013, internet retailing enjoyed healthy current value growth of 13%, ending the year with sales of Ps11 billion. This was the result of increasing internet usage among Filipino households, as well as overall greater ease in performing online ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in the Philippines

In 2013, the improving Philippine economy resulted in an increase in income opportunities. This includes the developing presence of business process outsourcing companies and the wider availability of online jobs as well as online businesses. This ...

Jun 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Mixed Retailers in the Philippines

In 2013, increasingly busy lifestyles compounded by worsened traffic conditions across the country remained the major drivers of growth of mixed retailers. With numerous road repairs underway during the first quarter of 2013, and with elections ...

Jun 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Retailing in the Philippines

The overall retailing market in the Philippines continued to be boosted by the Philippine economy as it soared to new heights in 2013. Having finally been granted several investment grade ratings, the country has enjoyed higher purchasing power ...

Jun 2014 | US$1,900 | Pages: 132 | Add to cart | View details

Country Report

Dishwashers in the Philippines

Aside from the prevalence of domestic helpers who manually wash dishes for families, the high water consumption of dishwashers led to its continued unpopularity in the country such that household penetration remained below 1% in 2013. Not very many ...

May 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Food Preparation Appliances in the Philippines

In spite of the increasingly hectic lifestyle of consumers, those who find the opportunity to prepare their own snack or meal do so in view of the growing awareness of the benefits of eating fresh and unprocessed food. Amongst the food preparation ...

May 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Heating Appliances in the Philippines

The country only has a wet and dry season with temperatures ranging from 22-34 degrees Celsius. The hot and humid climate all year round makes the use of heating appliance in households unnecessary. Some areas such as Tagaytay located in the south of...

May 2014 | US$900 | Add to cart | View details

Country Report

Home Laundry Appliances in the Philippines

Amidst the presence of live-in domestic help, the more demanding lifestyle of consumers leads to a growing preference for the use of home laundry appliances in households. Consumers are showing a shift towards the use of home laundry appliances to ...

May 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Irons in the Philippines

The popularity of charcoal irons has significantly declined such that the use of electric irons in households, even those located in rural areas, is not challenged by any suitable alternative. As such, household penetration continues to improve and ...

May 2014 | US$900 | Pages: 38 | Add to cart | View details
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