You are here: HomeCountriesPhilippines
RSS print

Market Research on Philippines

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Philippines.

View our:

Euromonitor Philippines reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

Filter Results

Total: (217)

results

 

Country Profile

Philippines: Country Profile

The economy will grow at a healthy pace in 2016. Support comes from remittances, robust private consumption, an increase in public spending and a better performance in agriculture. A prolonged slowdown in Japan and China – two of the Philippines’ ...

Jun 2016 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Beer in the Philippines

Total volume sales of beer saw a negligible decline in 2015, as the category continued to face competition from spirit-based RTDs and low-priced domestic spirits. Total volume sales reached 1,632 million litres by the end of 2015. Volume sales of ...

Jun 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Cider/Perry in the Philippines

In 2015 cider/perry had very limited availability due to a lack of consumer awareness, which made sales in the category negligible.

Jun 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Alcoholic Drinks in the Philippines

Following signs of recovery in the alcoholic drinks market in 2014, total volume sales declined slightly in 2015. The lower demand for domestic lager and dark rum contributed to the overall decline, especially since these products account for ...

Jun 2016 | US$2,100 | Pages: 79 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in the Philippines

RTDs/high-strength premixes continued to lose popularity in 2015. The category faces direct competition from flavoured and light beer, as they are all perceived to have a lower alcohol content. Moreover, in the on-trade channel this category also ...

Jun 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Spirits in the Philippines

The opening of new bars allowed direct or indirect promotions of brands such as Bacardi, Hennessy and Johnnie Walker, which pushed the cocktail culture in the country a notch higher. The increased availability of cocktails which make use of spirits ...

Jun 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Wine in the Philippines

Wine increased by 6% in total volume terms in 2015, to reach 16 million litres. The increasing interest of Filipinos in wine, the expansion of the middle-income group and the openness of younger working consumers to trying different alcoholic ...

Jun 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Gardening in the Philippines

Gardening continues to be an activity for hobbyists and remained a niche market in 2015. Working consumers and rich families who have gardens often employ a gardener to do maintenance gardening for them because many find it a chore rather than an ...

Jun 2016 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Home Furnishings in the Philippines

Value sales of home furnishings grew more slowly in 2015 than in 2014 due to economic conditions and strong competition. Outdoor living was the most affected category as GDP growth slowed, resulting in a three percentage point decline from 2014. ...

Jun 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home Improvement in the Philippines

In the Philippines, many people continued to pay for even small home improvement projects such as small repairs, painting walls, etc because labour costs were affordable and the services were readily available. However, the arrangement where the work...

Jun 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Homewares in the Philippines

The economic climate had a negative impact on sales growth of homewares in 2015. However, with 4% value growth, homewares continued to have the fastest growth in home and garden. It benefited from the ubiquitous habit of cooking and eating at home. ...

Jun 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home and Garden in the Philippines

According to the Economies and Consumers report 2016, GDP growth in the Philippines slowed from 6% in 2014 to 5% in 2015, mainly due to slower growth in industry and the agricultural sector and sluggish exports. The economic slowdown discouraged ...

Jun 2016 | US$2,100 | Pages: 40 | Add to cart | View details

Country Briefing

Business Dynamics: Philippines

Improvement in the Filipino business environment requires efficiency enhancing reforms, more anti-corruption measures and a more flexible labour market. However, a rising growth rate, coupled with a growing information and communications technology ...

Jun 2016 | US$250 | Pages: 11 | Add to cart | View details

Country Briefing

Households: Philippines

The Philippines is finely balanced between rural and urban homes, which are dominated by male household heads. The country is home to a huge number of households made up of couples with children, though single-person homes will see by far the largest...

Jun 2016 | US$250 | Add to cart | View details

Country Report

Baby and Child-Specific Products in the Philippines

The effect of increased incomes and ample job availability in 2015 trickled down to baby and child-specific products as parents’ demand for higher-quality products and brands rose. Due to the strong influence of social media and the way consumers ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Bath and Shower in the Philippines

As the economy stabilises, there is an abundant supply of jobs, increases in incomes and relatively low commodity prices. All of which allows Filipinos to enjoy extra disposable budgets. This causes consumers to highly prioritise one’s health, which ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Colour Cosmetics in the Philippines

According to different studies, Filipinos are some of the heaviest internet users with an average of six hours per day spent online. The internet benefits consumers by providing abundant information about current global trends, new products in the ...

May 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Deodorants in the Philippines

2015 marked the rising concern among consumers in regard to their health. With increasing disposable incomes, preventing diseases rather than curing them is the goal of a lot of individuals, especially those from young professional consumer groups. ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Depilatories in the Philippines

In 2014, it was observed that beauty salons offering hair removal services challenged the position of depilatories in the market. Although the category is still strongly supported by a lot of consumers, most young consumers, especially teenagers, ...

May 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Fragrances in the Philippines

As Avon Cosmetics Inc continued to incur a decline in sales in 2015, other players, especially mass companies, made more efforts to attract consumers. Over the review period, Avon Cosmetics Inc witnessed a strong slowdown due to its decreasing number...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Hair Care in the Philippines

Companies made efforts to invigorate the hair care category in 2015 by applying further product segmentation and customisation combined with huge investments in promotional activities. Unilever Philippines Inc, the biggest player in the category, ...

May 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Men's Grooming in the Philippines

The growing demand from male consumers does not only stem from emulating global trends. As jobs with middle to high income levels are widespread and the economy is stabilising, male consumers are becoming more independent regarding beauty and ...

May 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Oral Care in the Philippines

The stable economy of the country continues to benefit consumers with more disposable incomes, resulting in an increasing number of middle-income consumers. Filipinos regard daily oral care highly due to the high cost of dental services and the ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Beauty and Personal Care in the Philippines

Due to favourable socioeconomic factors, beauty and personal care grew steadily in 2015. Increasing incomes among consumers paved the way to bigger opportunities, even for niche categories. As young consumers harness the power of digital technology, ...

May 2016 | US$2,650 | Pages: 118 | Add to cart | View details

Country Report

Skin Care in the Philippines

Improving one’s physical looks is still the utmost goal of most consumers, who are increasingly engaging in active and healthy lifestyles by working out in gyms, jogging regularly, participating in organised exercise programmes and even hiking. ...

May 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Sun Care in the Philippines

As most sun care consumers are young professionals, the older marrying age in the country has caused single consumers to liberally spend their increasing incomes on leisure and entertainment. This is very timely with the continual decline in airfares...

May 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Briefing

Digital Consumer - Landscape: Philippines

Philippines has cemented its place as one of the most lucrative mobile markets of Asia, with competition driving penetration and operators investing in mobile broadband services. Fast rising data demand from the tech-savvy urban youth has facilitated...

May 2016 | US$250 | Add to cart | View details

Country Report

Cat Food in the Philippines

Trends affecting cat food in 2015 are expected to continue in 2016 with no significant shifts likely. Cat cafés, which grew in popularity in 2015, are expected to help increase the appreciation for cats as pets. Campaigns by animal advocacy groups ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Dog Food in the Philippines

Over the review period, pet care in the Philippines remained small and expenditure on industrially prepared food was low. No significant shifts are expected to occur in dog food in 2016. However, developments that could potentially affect pet ...

May 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Other Pet Food in the Philippines

No major changes are expected in 2016 for Other pet food as current trends are expected to continue. Small mammals such as rabbits and hamsters will continue to be a popular choice for youngsters being initiated into pet ownership. Gold fish and ...

May 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Pet Care in the Philippines

The performance of pet care in 2015 was similar to 2014. Volume and value growth were slightly faster in 2015 than in 2014. This is indicative of the improved willingness by Filipinos to provide proper care for their pets with the majority preferring...

May 2016 | US$2,100 | Pages: 51 | Add to cart | View details

Country Report

Pet Products in the Philippines

The trends in pet products in 2015 are expected to continue in 2016. One development that is likely to grow in prominence is the use of natural ingredients especially by local players wishing to achieve differentiation. For example, Human Nature, the...

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in the Philippines

The faster paced lifestyles of Filipino consumers along with continuous congestion on the roads, especially in urban areas, contributed to the growth of 100% home delivery/takeaway in 2015. Since consumers spend most of their time travelling to and ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Cafés/Bars in the Philippines

The proliferation of artisanal coffee shops and gastropubs in the Philippines continued in 2015, which is attributed to consumers’ increasing sophistication over beverages and food served in cafés and bars. Artisanal coffee shops are those that use ...

May 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Consumer Foodservice By Location in the Philippines

The opening of new shopping centres in recent years provided opportunities for consumer foodservice brands to expand their reach to consumers in different parts of the country. Among the newly opened shopping centres is SM Seaside City in Cebu, which...

May 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Fast Food in the Philippines

In 2015, fast food giants gave their usual chicken meals a twist to offer a new type of dish to their customers. Jollibee, for instance, introduced its Glazed Chicken Joy during the first quarter of 2015. Instead of pairing Chicken Joy with the usual...

May 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Full-Service Restaurants in the Philippines

The surge in the number of shopping centres and development of new business hubs especially in Metro Manila has interminably allowed full-service restaurants to expand existing brands and introduce new ones in the market. Although most key players ...

May 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Consumer Foodservice in the Philippines

The number of foreign brands is continuing to grow in the Philippines’ consumer foodservice, as local companies perceive that the launch of an international brand is strategic compared to creating a home-grown brand. Moreover, Filipinos have a high ...

May 2016 | US$2,100 | Pages: 116 | Add to cart | View details

Country Report

Self-Service Cafeterias in the Philippines

The self-service cafeteria is a format normally used in captive institutional locations such as schools and offices, which usually provide food for students and workers. Foodservice brands serving the public that utilise this format remain rare, ...

May 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Street Stalls/Kiosks in the Philippines

In 2015, food trucks continued to gain ground in the Philippines’ consumer foodservice landscape. Food trucks that are organised in groups to operate within a food truck market such as Cucina Andare, Mercato Centrale and MezzaNorte continue to ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Briefing

Income and Expenditure: Philippines

Backed by the country’s robust economic expansion, per capita gross income and spending levels in the Philippines recorded sustained growth over 2010-2015, although they remained below regional averages. The country’s income gap is still wide, while ...

May 2016 | US$250 | Pages: 14 | Add to cart | View details

Country Report

Better For You Packaged Food in the Philippines

Although maintaining a healthy diet is often challenging, it continues to be a goal for more individuals in the Philippines, as the health and wellness trend continues with no sign of fading. As such, packaged food companies continue to improve their...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Food Intolerance in the Philippines

Value sales of gluten-free packaged food in the Philippines remained negligible in 2015, as product options were very limited. Nevertheless, awareness of gluten-free food continued to grow as Filipinos became more open and aware of health and ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Fortified/Functional Beverages in the Philippines

Fortification and functional ingredients are used across various non-alcoholic drinks categories as tools for product differentiation and as a means of attracting health-conscious consumers. Examples of recently launched products that have used ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in the Philippines

FF baby food is a large category within FF packaged food, accounting for a 42% value share in 2015. Most brands within baby food are fortified, as companies add certain nutrients to their products to cater to the needs of babies. In 2015, ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Naturally Healthy Beverages in the Philippines

NH beverages posted retail current value sales growth of 8% in 2015, outperforming both BFY and FF beverages in this regard. NH beverages products are popular because consumers believe that beverages with fewer artificial additives are better for ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in the Philippines

Awareness of superfoods increased among consumers in the Philippines in 2015. More of them increasingly perceived superfoods to be packed with nutrients, hence a convenient way to eat healthily without having to take in supplements. Quinoa in ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Organic Beverages in the Philippines

Organic beverages remained an insignificant category in the Philippines in 2015 due to the country’s stringent and expensive organic certification process. The Organic Agriculture Act only recognises organic products that have third party ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Organic Packaged Food in the Philippines

Options for organic packaged food continued to be very limited, leading to insignificant value sales in 2015. Consumers looking for more product choices generally have to go to speciality retailers, such as Healthy Options. In major grocery ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Health and Wellness in the Philippines

Health and wellness in the Philippines maintained its positive development in 2015, with current value sales growth for the entire market on a par with 2013 and 2014. Current value growth was sustained by rising health-consciousness among consumers, ...

Apr 2016 | US$2,100 | Pages: 85 | Add to cart | View details
Page 

Recently Viewed Items more ›

    Multi-purchase discount
    custom research
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here