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 Market Research for Philippines

Euromonitor publishes reports on industries, consumers and demographics in Croatia.

  • Industry specific reports offer insight into market size and market share in Philippines; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Philippines report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Philippines in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Philippines statistics factfile.

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Country Report

Beauty and Personal Care in the Philippines

Following a strong performance in 2012, beauty and personal care in the Philippines slightly slower retail value growth in current terms in 2013. The economy reported a robust performance, which helped stimulate demand from smaller, fast growing ...

Oct 2014 | US$2,400 | Add to cart | View details

Country Report

Sun Care in the Philippines

Retail value sales of sun care continued to grow in 2013 due to vibrant local tourism. Market leader Beiersdorf AG remained persistent in pushing its brands through ad campaigns and promotions. However, the usage of sun care is still seasonal. Most ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Gardening in the Philippines

During the review period, gardening remained a niche market in the Philippines. Due to the increasingly busy lifestyles of consumers in urban areas, most households have little time to be involved in gardening and limited numbers of people are ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Home Furnishings in the Philippines

Home furnishings have grown by 2% in value during the review period, garnering a total of Ps158 million in 2013. As the population grows and new houses and condominium units are developed, an increase in demand for home furnishings is inevitable. ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Home Improvement in the Philippines

In the Philippines, most consumers seek professional help for major improvements, such as painting jobs, as well as the installation of large items, such as bathroom and sanitaryware, floor and wall tiles, wooden flooring or kitchen sinks. This ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Homewares in the Philippines

Homewares grew by 5% in 2013, reaching Ps10.8 billion in sales. This value growth is the highest across the home and garden industry, surpassing growth in gardening, home improvement and home furnishings. Unlike these aforementioned markets, ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Home and Garden in the Philippines

Although home and garden continued to grow during the review period, the growth was not as impressive as in earlier years. This slower growth can be attributed to consumer preferences and tightening household budgets since 2008, encouraging consumers...

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Packaging Industry in the Philippines

Fast-moving consumer goods giants such as Unilever have become more visible in their efforts to entice consumers in terms of recycling and reusing empty packs. Over the review period there were several promotions and programmes aimed at encouraging ...

Oct 2014 | US$1,900 | Pages: 43 | Add to cart | View details

Country Report

Hosiery in the Philippines

Neutral-coloured socks are more predominant in retailers. Those looking for more colourful variations, however, have more options as the Leg Love brand collaborated with designers to create more fashionable designs. Improvements in the design ...

Sep 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Jeans in the Philippines

Companies are finding creative ways to differentiate their jeans in order to stand out from competition resulting in improvements in innovation that goes beyond fit/style or dyeing techniques due to the ease by which these can be imitated by others. ...

Sep 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Menswear in the Philippines

Menswear grew by 7% in current value and 2% in volume terms in 2013 which both showed improvements compared to 2012. Although the differences in growth rates were not dramatically robust, the increase, nevertheless, is indicative of the growing ...

Sep 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Apparel and Footwear in the Philippines

The influx of foreign brands livened up apparel and footwear in the Philippines as consumers were presented with better product and brand options. Trial purchases of pricier international labels contributed to value growth. A marginal slowdown, ...

Sep 2014 | US$1,900 | Pages: 105 | Add to cart | View details

Country Report

Sportswear in the Philippines

Attracted by the opportunities available brought by the growing middle class and improving economic conditions in the country, Chinese sportswear brands are growing in number. Following Li-Ning’s entry in the second quarter of 2012, Erke was made ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Womenswear in the Philippines

Collaboration with well-known personalities was ventured into, mostly by local companies, in 2013 which was viewed as part of their efforts to sustain consumer interest in their brands with the growing number of players present. Domestic brand ...

Sep 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Apparel Accessories in the Philippines

Apparel accessories benefited from consumers’ individual outlook on fashion where the emphasis is on achieving a particular style rather than on the brand. Consumers looking to save on their wardrobe expenses would prefer classic apparel and keep ...

Sep 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Childrenswear in the Philippines

Foreign brands of adult apparel are the ones most actively introduced in previous years. However, in 2013, there was an increase in the ventures of local companies to bring international childrenswear brands in the country. Retail Specialist Inc ...

Sep 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Footwear in the Philippines

The growing presence of expensive foreign brands resulted in a marginal increase in value growth in 2013 at 7% compared to 2012. These new brands were able to capture consumer interest resulting in trial purchases. This was likewise reflected in the ...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in the Philippines

Nappies/diapers/pants grew by 5% in 2013, reaching total value sales of Ps15.1 billion. This can be attributed to the high birth rate in the Philippines, which was recorded at 25 births per 1,000 people in 2013. However, compared with previous years,...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Tissue and Hygiene in the Philippines

Rising disposable incomes and the steady increase of the Philippine population are both positively contributing to the growth of tissue and hygiene in the country. Rising disposable incomes among the working class is triggering existing market ...

Sep 2014 | US$2,400 | Pages: 67 | Add to cart | View details

Country Report

Retail Tissue in the Philippines

Price and quality remain the key drivers of brand choice in the Philippine market. Despite higher purchasing power, consumers now tend to look for value-for-money brands in the market. For retail tissue, as long as brands include hygiene/basic ...

Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Sanitary Protection in the Philippines

In terms of value size, sanitary protection reached a modest Ps8.1 billion in total sales in 2013. The bulk of this, 79% to be specific, is attributable to sales of standard towels, equally divided between the with-wings and without-wings variants. ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Wipes in the Philippines

The wipes category grew by 6% in 2013, reaching value sales of Ps101 million. Growth in 2013 was faster than the review period average, primarily due to rising disposable income in the Philippines.

Sep 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in the Philippines

AFH tissue and hygiene products’ current value sales increased by 3% in 2013 to reach Ps4.0 billion in sales. There has been a steady increase in demand from the horeca channel as well as from hospitals and other healthcare institutions. The changing...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in the Philippines

Filipinos continue to use cotton wool/buds/pads as part of their daily hygiene routine. Cotton wool/buds/pads recorded value sales of Ps1.8 billion in 2013 with a 6% growth rate. This growth rate was not significantly different from 2012’s as the ...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Incontinence in the Philippines

Current value sales of incontinence grew by 7% in 2013, reaching Ps846 million. As the working class’s disposable incomes have increased, consumers are now more open to spending on incontinence products. In addition, the category has benefited from ...

Sep 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in the Philippines

Excise tax restructuring in the Philippines hit RTDs/high-strength premixes hardest in 2013. Total volume sales decreased by 40% to reach 3.7 million litres. As this category is relatively new and less stable than other alcoholic drinks types, it is ...

Sep 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Spirits in the Philippines

In 2013, total volume sales decreased by 6% to reach 758 million litres. This drop is mainly attributed to tax reform, with additional taxes raising prices of spirits. Various responses to higher price increase were evident as spirits consumption ...

Sep 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Wine in the Philippines

Wine, as a whole, was less affected by the tax reform implemented in 2013. Total volume sales grew by 8% in 2013, only slightly slower than in 2012. Wine buyers in the Philippines, mostly from affluent households, are unaffected by price movements. ...

Sep 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Beer in the Philippines

Beer has been greatly affected by the implementation of the revised excise tax, registering a 12% decline in total volume sales in 2013. Middle-class beer drinkers have reduced their consumption. As the excise tax significantly increased beer prices,...

Sep 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Cider/Perry in the Philippines

During the review period, total volume sales of cider/perry remained negligible, as demand is very low. There is very low awareness of and familiarity with the product in the Philippines, which discourages manufacturers from entering the category. ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Alcoholic Drinks in the Philippines

Beer was most affected by the excise tax hike during the review period. Total volume sales fell strongly in 2013 as consumers either stopped drinking beer or decreased their purchases. Total volume sales of spirits were also negatively affected but ...

Sep 2014 | US$1,900 | Pages: 93 | Add to cart | View details

Country Report

Confectionery Packaging in the Philippines

In 2013 flexible packaging continued to form the bulk of confectionery packaging, and grew by 2%. Flexible plastic made up nearly 80% of this niche, but saw slightly lower growth. Flexible plastic was most commonly used in the countlines niche of ...

Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Dairy Packaging in the Philippines

Rigid plastic packaging made up the majority of dairy packaging in 2013, and grew by 3%. Yoghurt and sour milk drinks continue to form the bulk of products using rigid plastic packaging. HDPE bottles are the main pack type, growing 3% and driven by ...

Sep 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in the Philippines

PET bottles and HDPE bottles lead the rigid plastic category, with PET bottles growing faster. Both packaging types saw growth, driven by soy-based sauces, which grew fastest among the products that use PET bottles, while making up the largest unit ...

Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Baby Food Packaging in the Philippines

Baby food consumption continued to grow relatively slowly in 2013, and this limited the performance of baby food packaging. Baby food continues to be consumed mainly by middle- to upper-income families, whose purchasing power continues to support the...

Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in the Philippines

Metal food cans continued to be the dominant packaging type for canned/preserved foods in the Philippines contributing to about 90% of total packaging units. However, metal food cans faced greater challenges due to the increasing popularity of ...

Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Bleach in the Philippines

In the review period, there has been an uptrend in the different variants of bleach, despite industry sources knowing that the original scent continues to be the best seller. Still, in 2013, the availability of more scents and pack sizes, which had ...

Aug 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Dishwashing in the Philippines

In 2013, players in dishwashing increasingly invested in awareness campaigns to boost the acceptance of dishwashing. In a country where laundry detergent is also used for washing dishes, the last few years of the review period have seen several ...

Aug 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home Insecticides in the Philippines

In 2013, the continued threat of dengue fever, especially with more cases reported in the year compared to 2012, served as the main catalyst for the sales growth of home insecticides. However, since mid- to upper-income households have also ...

Aug 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Laundry Care in the Philippines

In 2013, laundry care enjoyed a boost in its performance thanks to the aggressive marketing of less expensive brands. Although the playing field seemed largely mature, the increasing presence of these more affordable alternatives resulted in retail ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Home Care in the Philippines

In 2013, the continued improvement in the Philippine economy translated into strong performance for home care. This was in light of higher purchasing power that resulted in more sophisticated tastes as well as a greater propensity to try relatively ...

Aug 2014 | US$2,400 | Pages: 68 | Add to cart | View details

Country Report

Polishes in the Philippines

In 2013, the increasing changes in overall lifestyle affected different types of polishes in different ways. For example, in the midst of an improving economy, the increasing shift towards tile flooring, being the easiest to clean, has challenged the...

Aug 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Surface Care in the Philippines

In 2013, the increasingly improved economy resulting in stronger purchasing power contributed to more sophisticated tastes in surface care products. With the increased opportunities for home-based jobs, an increased emphasis is placed on hygiene in ...

Aug 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Toilet Care in the Philippines

Despite the continued improvement in the Philippine economy and the stronger emphasis on hygiene, particularly in the bathroom and toilets, toilet care continued to perform sluggishly. This may be linked to the continued high prices of toilet care ...

Aug 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Air Care in the Philippines

Despite the increasingly improved economy in 2012 well into 2013, air care did not enjoy a strong boost in its growth, largely due to the rising popularity of indirect alternatives. For example, instead of spray/aerosol air fresheners, the increased ...

Aug 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Sets/Kits in the Philippines

In 2013, sets/kits experienced a spike in growth at 41% due to the strong marketing efforts of direct sellers such as Avon Cosmetics, Nu Skin Enterprises and UHS Essential Health. Due to the strong economic growth experienced during the year, ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in the Philippines

Skin care lags behind hair care as the largest beauty and personal care category in the Philippines. The category registered current retail value growth of 4% to reach Ps32.2 billion in 2013. Skin care demand was driven by the expansion of the ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Colour Cosmetics in the Philippines

After double-digit retail value growth of 13% in current terms in colour cosmetics in 2012, growth slowed to 3% in 2013. Generally, demand for the products continues to be robust. The growing number of employed women in the country contributes to the...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in the Philippines

With the Philippines being a tropical country, using deodorants is an important part of daily hygiene. Deodorants increased by 6% in current retail value terms in 2013, driven by increasing usage among teens. Consumers are using these products at a ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Depilatories in the Philippines

Depilatories remained one of the smallest categories in beauty and personal care, with retail value sales of Ps204 million in 2013. The category increased by 6% in current retail value terms, buoyed by Filipinos’ growing awareness of new brands and ...

Jul 2014 | US$900 | Add to cart | View details
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