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 Market Research for Philippines

Euromonitor publishes reports on industries, consumers and demographics in Croatia.

  • Industry specific reports offer insight into market size and market share in Philippines; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Philippines report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Philippines in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Philippines statistics factfile.

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Country Report

Bleach in the Philippines

In the review period, there has been an uptrend in the different variants of bleach, despite industry sources knowing that the original scent continues to be the best seller. Still, in 2013, the availability of more scents and pack sizes, which had ...

Aug 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Dishwashing in the Philippines

In 2013, players in dishwashing increasingly invested in awareness campaigns to boost the acceptance of dishwashing. In a country where laundry detergent is also used for washing dishes, the last few years of the review period have seen several ...

Aug 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home Insecticides in the Philippines

In 2013, the continued threat of dengue fever, especially with more cases reported in the year compared to 2012, served as the main catalyst for the sales growth of home insecticides. However, since mid- to upper-income households have also ...

Aug 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Laundry Care in the Philippines

In 2013, laundry care enjoyed a boost in its performance thanks to the aggressive marketing of less expensive brands. Although the playing field seemed largely mature, the increasing presence of these more affordable alternatives resulted in retail ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Home Care in the Philippines

In 2013, the continued improvement in the Philippine economy translated into strong performance for home care. This was in light of higher purchasing power that resulted in more sophisticated tastes as well as a greater propensity to try relatively ...

Aug 2014 | US$2,400 | Pages: 68 | Add to cart | View details

Country Report

Polishes in the Philippines

In 2013, the increasing changes in overall lifestyle affected different types of polishes in different ways. For example, in the midst of an improving economy, the increasing shift towards tile flooring, being the easiest to clean, has challenged the...

Aug 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Surface Care in the Philippines

In 2013, the increasingly improved economy resulting in stronger purchasing power contributed to more sophisticated tastes in surface care products. With the increased opportunities for home-based jobs, an increased emphasis is placed on hygiene in ...

Aug 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Toilet Care in the Philippines

Despite the continued improvement in the Philippine economy and the stronger emphasis on hygiene, particularly in the bathroom and toilets, toilet care continued to perform sluggishly. This may be linked to the continued high prices of toilet care ...

Aug 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Air Care in the Philippines

Despite the increasingly improved economy in 2012 well into 2013, air care did not enjoy a strong boost in its growth, largely due to the rising popularity of indirect alternatives. For example, instead of spray/aerosol air fresheners, the increased ...

Aug 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Luxury Goods in the Philippines

Demand for luxury goods was sustained in 2013 by the overall improvement in the country’s economic condition which provided better employment opportunities for Filipinos. The continued growth in business process outsourcing activities contributed to ...

Jul 2014 | US$1,100 | Pages: 73 | Add to cart | View details

Country Report

Health and Wellness in the Philippines

With a better economic performance, stronger consumer confidence, and greater health awareness among consumers, health and wellness performed better in 2013 compared to 2012. The growth was also buoyed by the intensive marketing campaigns from ...

Jun 2014 | US$1,900 | Pages: 78 | Add to cart | View details

Country Report

Vending in the Philippines

Vending continued to fall in 2013 due to the growth in distribution through convenience stores. In addition to this, vending also faces indirect competition with sari-sari stores (local traditional mom and pop shops). Sari-sari stores are spread all ...

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in the Philippines

Over the review period, there was increased interest in branded apparel, fuelled by the improving economy, which stimulated higher purchasing power. Furthermore, the increasing availability of online business process outsourcing jobs added to the ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Direct Selling in the Philippines

In 2013, the performance of direct selling in the Philippines continued to be boosted by increasing purchasing power. This translated not only into more families patronising direct selling as a source for their needs, but also into more stay-at-home ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in the Philippines

Over the review period, the Philippines saw one of the fastest growth rates in smartphone usage across Asia, boosting the sales of electronics and appliance specialist retailers. This channel ended 2013 with retail value sales of Ps157 billion. The ...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Grocery Retailers in the Philippines

Grocery retailers in the Philippines continued to be increasingly dynamic in 2013. This was driven by the rapid expansion strategies of many modern grocery retailers, such as the dynamic rising giant Puregold Price Club. This player is considered one...

Jun 2014 | US$900 | Pages: 52 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in the Philippines

In 2013, the continued improvement of the Philippine economy, which led to the progressive rise of business process outsourcing jobs in the country, contributed to boosting interest in health and beauty specialist retailers. Not only are these ...

Jun 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Homeshopping in the Philippines

In 2013, the obvious rise in internet usage put a dampener on the growth of homeshopping in the Philippines. However, in addition to the threat from internet retailing, there was also the continued shift towards YouTube and other entertainment ...

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Internet Retailing in the Philippines

In 2013, internet retailing enjoyed healthy current value growth of 13%, ending the year with sales of Ps11 billion. This was the result of increasing internet usage among Filipino households, as well as overall greater ease in performing online ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in the Philippines

In 2013, the improving Philippine economy resulted in an increase in income opportunities. This includes the developing presence of business process outsourcing companies and the wider availability of online jobs as well as online businesses. This ...

Jun 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Mixed Retailers in the Philippines

In 2013, increasingly busy lifestyles compounded by worsened traffic conditions across the country remained the major drivers of growth of mixed retailers. With numerous road repairs underway during the first quarter of 2013, and with elections ...

Jun 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Retailing in the Philippines

The overall retailing market in the Philippines continued to be boosted by the Philippine economy as it soared to new heights in 2013. Having finally been granted several investment grade ratings, the country has enjoyed higher purchasing power ...

Jun 2014 | US$1,900 | Pages: 132 | Add to cart | View details

Country Report

Dishwashers in the Philippines

Aside from the prevalence of domestic helpers who manually wash dishes for families, the high water consumption of dishwashers led to its continued unpopularity in the country such that household penetration remained below 1% in 2013. Not very many ...

May 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Food Preparation Appliances in the Philippines

In spite of the increasingly hectic lifestyle of consumers, those who find the opportunity to prepare their own snack or meal do so in view of the growing awareness of the benefits of eating fresh and unprocessed food. Amongst the food preparation ...

May 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Heating Appliances in the Philippines

The country only has a wet and dry season with temperatures ranging from 22-34 degrees Celsius. The hot and humid climate all year round makes the use of heating appliance in households unnecessary. Some areas such as Tagaytay located in the south of...

May 2014 | US$900 | Add to cart | View details

Country Report

Home Laundry Appliances in the Philippines

Amidst the presence of live-in domestic help, the more demanding lifestyle of consumers leads to a growing preference for the use of home laundry appliances in households. Consumers are showing a shift towards the use of home laundry appliances to ...

May 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Irons in the Philippines

The popularity of charcoal irons has significantly declined such that the use of electric irons in households, even those located in rural areas, is not challenged by any suitable alternative. As such, household penetration continues to improve and ...

May 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Large Cooking Appliances in the Philippines

Given the long replacement cycle of large cooking appliances, the 5% growth in volume in 2013 was driven, amongst others, by the flourishing real estate developments, particularly the increase in condominiums in several locations in the country. ...

May 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Microwaves in the Philippines

The short time by which microwaves heat food makes it a preferred cooking appliance suitable for the increasingly hectic lifestyle of consumers. As such, amongst those that consumers willingly invest in as they improve in economic status are ...

May 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Consumer Appliances in the Philippines

Consumer appliances in 2013 continued to benefit from the strong consumer spending that was witnessed in 2012. Improvements in disposable income due to sustained economic growth, Overseas Filipino workers’ (OFW) remittances, and developments in the ...

May 2014 | US$2,400 | Pages: 129 | Add to cart | View details

Country Report

Personal Care Appliances in the Philippines

The penetration rate of body shavers and oral care appliances remained low in 2013 at 2% and 1%, respectively. The availability of affordable, non-electric substitutes hampers extensive patronage from consumers. These alternatives also cost less to ...

May 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Refrigeration Appliances in the Philippines

Refrigeration appliances are an essential household item that consumers invest in as they furnish their new homes. As such, developments in the real estate industry brought about an accompanying beneficial effect to refrigeration appliances which ...

May 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Small Cooking Appliances in the Philippines

As the living space in urbanised areas gets smaller with the growing popularity of condominiums, small cooking appliance gain preferential consideration over their larger counterparts. As such, demand for small cooking appliances is driven by the ...

May 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the Philippines

Chefs are amongst those who are most updated with regards to innovative kitchen gadgets. As such, demand for several small kitchen appliances are derived mainly from cooking enthusiasts and professional cooks given the popularity of alternatives in ...

May 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Vacuum Cleaners in the Philippines

Low-cost alternatives in the form of walis tambo (reed broom), rags and mops remain strongly preferred by consumers not only because of the cost savings in owning and using them but also because floor surfaces in most homes can be effectively cleaned...

May 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Air Treatment Products in the Philippines

Consumer awareness of cost savings from energy-efficient air conditioning products has improved as the Department of Energy has stepped up its efforts to make the public aware of the presence of Yellow Labels or Energy Guides which indicate a unit’s ...

May 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Consumer Health in the Philippines

Consumer health witnessed a slowdown in growth in 2013. Although OTC and vitamins both registered growth improvements in 2013 compared to 2012, dietary supplements recorded a decline in growth. Alongside the increase in health awareness amongst ...

May 2014 | US$2,400 | Pages: 97 | Add to cart | View details

Country Report

Sports Nutrition in the Philippines

Though a lot of women desire to have a slim body, very few aspire to have a chiselled figure. Even if a lot of females go to gyms and as are active in sports as men, a greater majority do so in order to remain fit or address weight problems and not ...

May 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the Philippines

Though the decline in birth rate may have an unfavourable effect on the demand for paediatric vitamins, the ageing population, meanwhile, is presenting opportunities for growth for dietary supplements. With the decline in physical condition as one ...

May 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Weight Management in the Philippines

The rising popularity of tablet PCs and laptops as a source of entertainment has led to an increasingly sedentary lifestyle that causes faster weight gain amongst individuals. This scenario together, with the common desire to have a slim body, drove ...

May 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Wound Care in the Philippines

Treatment of minor cuts and wounds commonly involves washing the affected area with soap and water and application of a skin ointment or antiseptic. They are left untreated, at times, to heal on their own. Demand for wound care products is generated ...

May 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Adult Mouth Care in the Philippines

Tawas or potassium aluminium sulphate is commonly suggested as an effective remedy for mouth sores. Gargling with a salt solution is another inexpensive way used by some of the population to treat mouth problems. Standard mouthwashes are likewise ...

May 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Analgesics in the Philippines

Mosquitoes are known to cause dengue fever, which if not promptly treated could be fatal. The incidence increases during the rainy season as the accumulated pools of water from the rain can serve as a breeding ground for mosquitoes. The Department of...

May 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Calming and Sleeping in the Philippines

Consumer concerns on the safety of calming and sleeping products limit patronage, with the fear of not being able to wake up anymore after taking the product being most common. Apprehensions of the effectiveness of herbal/traditional products ...

May 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines

Herbal/traditional remedies, particularly in the cough category, continue to gain preference amongst consumers over chemical-based ones. Being plant-based, cough remedies made from lagundi or the 5-leaved chaste tree (Vitex negundo) are favoured as ...

May 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Dermatologicals in the Philippines

The country is regularly hit by several storms that number as many as 20 per year. A heavy downpour of rain accompanying typhoons usually results in flooded streets. This results in damages not only to property but also to the state of health of ...

May 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Digestive Remedies in the Philippines

A study by the Philippine Society of Gastroenterology in 2011 revealed that 8-10% of Filipinos suffer from irritable bowel syndrome (IBS). Aside from diet, another contributing factor is stress due to a fast-paced lifestyle, which is likewise ...

May 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Herbal/Traditional Products in the Philippines

Aside from the competitive prices that herbal/traditional products usually sell at, they are likewise preferred by consumers due to the belief that they are safer alternatives to chemical-based remedies. Products derived from natural ingredients bear...

May 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in the Philippines

With the increase in the prices of cigarettes following the implementation of the new "sin tax" law implemented in 2013, consumers turned to using electronic cigarettes. There is also a widely held perception that e-cigarettes are an effective ...

May 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Asian Speciality Drinks in the Philippines

Towards the end of the review period, there were still no Asian speciality drinks in the Philippines. This is attributable to Filipinos’ preference for Western products. Unlike other Asia Pacific countries, the Philippines does not have a consumer ...

May 2014 | US$900 | Add to cart | View details
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