Philippines

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Philippines StatisticsConsumer Lifestyles in the PhilippinesPhilippines Country BriefingsFuture Demographics: Philippines in 2030

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    Country Report

    Country Report

    Dog and Cat Food Packaging in the Philippines

    May 2018

    Retail total volume sales of dog and cat food packaging grew slightly faster in 2018 than in 2017 as it benefited from the improved patronage of pet food. The customer base of pet food is growing as awareness of the nutritional requirement of pets ...

    US$990
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    Country Report

    Country Report

    Cat Food in the Philippines

    May 2018

    Cat food earned marginally slower current value and volume growth in 2017 versus 2016. Partly contributing to the slowdown is the limited availability of economy brands in both wet and dry formats, driving cat owners with lower purchasing power to ...

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    Country Report

    Country Report

    Dog Food in the Philippines

    May 2018

    Dog food recorded slightly faster volume growth in 2017 indicating an improvement in patronage among pet owners. Current value growth, however, was slightly slower in 2017 pointing to the sustained price sensitivity of the great majority of ...

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    Country Report

    Country Report

    Other Pet Food in the Philippines

    May 2018

    The growth of other pet food in 2017 in both value and volume terms was on a par with that in 2016. Fish food, which is the biggest category in value and volume terms, will be the main source of slowdown as some fish species such as goldfish easily ...

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    Country Report

    Country Report

    Pet Care in the Philippines

    May 2018

    Patronage of pet food improved in 2017 as its volume growth was slightly faster than in 2016. Most pet owners, however, remained price-driven leading to a marginal slowdown in the current value growth of pet food in 2017 versus 2016. There was also ...

    US$2,100
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    Country Report

    Country Report

    Pet Products in the Philippines

    May 2018

    Pet products achieved slightly faster value growth in 2017 versus 2016 with all categories recording an improvement in performance. Pet healthcare is a key source of growth. In 2017, it registered the fastest value growth derived mostly from ...

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    Strategy Briefing

    Strategy Briefing

    Recreation, Entertainment and Arts in Asia Pacific

    May 2018

    With revenue of USD293 billion in 2017, Asia Pacific is the world’s third largest region for recreation, entertainment and arts production. However, Asia Pacific is rapidly catching up with other regions, and it is forecast that over the period ...

    US$1,325
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    Country Briefing

    Country Briefing

    Income and Expenditure: Philippines

    May 2018

    The Philippines’ per capita gross income and consumer expenditure witnessed strong gains during 2012-2017, on the back of economic growth and strong remittance inflows. Households’ discretionary spending power remains limited, but it is on the rise, ...

    US$250
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    Country Report

    Country Report

    Baby and Child-Specific Products in the Philippines

    May 2018

    Gentler products for all ages are increasingly being promoted thanks to rising awareness of some of the harsh ingredients contained in beauty and personal care products. These are competing with child-specific products, which are seeing a slight dip ...

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    Country Report

    Country Report

    Bath and Shower in the Philippines

    May 2018

    Bath and shower is one of the most mature beauty and personal care categories in the Philippines, with local consumers for a long time having relied on products such as bar soap and talcum powder. Consumers typically seek value-for-money products, ...

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    Country Report

    Country Report

    Colour Cosmetics in the Philippines

    May 2018

    The increasing incorporation of skin care benefits in colour cosmetics is attracting consumers as they appreciate being able to get more for their money. Nail products, lip products and facial make-up are benefiting the most from this trend as these ...

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    Country Report

    Country Report

    Deodorants in the Philippines

    May 2018

    Although deodorants have long been widely available across the Philippines, their penetration has been weaker among lower-income groups. However, with the availability of smaller pack sizes and more affordable prices, deodorants are becoming more ...

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    Country Report

    Country Report

    Depilatories in the Philippines

    May 2018

    The growth of depilatories in the Philippines in 2017 continued to be driven by consumers becoming more self-conscious about their appearance at a much younger age. Desire for a hair-less body and generally flawless appearance is largely being driven...

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    Country Report

    Country Report

    Fragrances in the Philippines

    May 2018

    The majority of consumers in the Philippines are happy buying mass fragrances due to their widespread availability and affordability. In fact, most mass fragrances cost much less than premium brands, thus making it an easy decision for the majority ...

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    Country Report

    Country Report

    Hair Care in the Philippines

    May 2018

    Colourants and conditioners and treatments were the best performing categories in 2017 as rising disposable incomes enabled consumers to add more sophisticated products to their hair care routines. Colourants also benefited from consumers, younger ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in the Philippines

    May 2018

    Mass adult sun care, mass anti-agers, mass liquid/cream/gel/bar cleansers, mass face masks and colour cosmetics are set to be the best performing categories in mass beauty and personal care over the forecast period. This will reflect a growing ...

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    Country Report

    Country Report

    Men's Grooming in the Philippines

    May 2018

    The review period witnessed the solid growth of men’s grooming as new brands emerged in underdeveloped categories such as men’s hair care and men’s skin care. However, a general lack of new products overall served to limit the category’s growth. The ...

    US$990
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    Country Report

    Country Report

    Oral Care in the Philippines

    May 2018

    Dental floss and mouthwashes/dental rinses remained the best performing oral care categories in 2017. This can be largely attributed to rising disposable incomes, which have enabled consumers to add new products to their daily oral care routines. ...

    US$990
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    Country Report

    Country Report

    Beauty and Personal Care in the Philippines

    May 2018

    In 2017, beauty and personal care in the Philippines continued to record healthy growth, benefiting from favourable economic conditions, a rising standard of living, prominent global trends, the further development of the country’s retailing industry...

    US$2,650
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    Country Report

    Country Report

    Premium Beauty and Personal Care in the Philippines

    May 2018

    Rising disposable incomes thanks to income tax reform in 2018 should mean that many consumers will be able to spend more money on beauty and personal care products. It is expected that many will trade up from mass to premium brands. Thanks to the ...

    US$990
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