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Philippines

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines.

Philippines StatisticsConsumer Lifestyles in the Philippines

Philippines Country BriefingsFuture Demographics: Philippines in 2030

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    Country Report

    Adult Incontinence in the Philippines

    Mar 2017

    Despite the increasing percentage share of senior citizens in the national population, adult incontinence products continue to be viewed as essential only for the bedridden elderly. An industry source said that adult incontinence is typically used in...

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    Country Report

    Away-From-Home Tissue and Hygiene in the Philippines

    Mar 2017

    The rise of affluent living increases the demand for away-from-home tissue and hygiene. The Philippines has been experiencing unprecedented economic growth since 2010 and Bloomberg even placed its growth at 7.1% in 2016. The growth, which was the ...

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    Country Report

    Nappies/Diapers/Pants in the Philippines

    Mar 2017

    The use of nappies/diapers/pants per capita is only at 200 units per child in the country, a figure drastically lower than the average use per capita at 1,244 units per child in North America and 963 units per child in Europe. The Philippines remains...

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    Country Report

    Tissue and Hygiene in the Philippines

    Mar 2017

    The favourable macroeconomic conditions in the country might lead one to expect current value and volume growth of tissue and hygiene to have accelerated. However, it actually experienced a slowdown in 2016 compared to its growth in the previous ...

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    Country Report

    Retail Tissue in the Philippines

    Mar 2017

    Retail tissue remains price driven, a trend revealed not only by the growth of low-cost brands such as Toily and SM Bonus but by the preference of consumers to upsize the toilet paper packs that they buy in order to save money. Its average unit price...

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    Country Report

    Sanitary Protection in the Philippines

    Mar 2017

    The use of sanitary protection per capita in the Philippines stays at 97 units per person in 2016. The figure is much lower compared with the use per capita in developed regions, such as Europe’s 255 units per person in a year and North America’s 244...

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    Country Report

    Wipes in the Philippines

    Mar 2017

    According to an industry source, consumers are now starting to discriminate amongst different types of wipes. In the past, wipes only meant baby wipes, and so consumers purchased baby wipes for any task that required the use of wet tissue paper. The ...

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    Country Report

    Apparel Accessories in the Philippines

    Mar 2017

    The strong growth rates seen in apparel accessories towards the end of the review period were largely due to the current fashion trends and the increasing range of retail channels offering vast collections of products in the category. Pushed further ...

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    Country Report

    Childrenswear in the Philippines

    Mar 2017

    Since the entrance of fast fashion brands into the Philippines during the review period, the range of retail channels and brands offering childrenswear has been growing steadily as these brands also generally dedicate huge amounts of retail space to ...

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    Country Report

    Footwear in the Philippines

    Mar 2017

    The vibrant growth recorded in footwear in 2016 was made possible by the economic stability in the Philippines and the improvements seen in the lifestyles of many of the country’s consumers. Domestic travel remains very affordable for many Filipinos ...

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    Country Report

    Hosiery in the Philippines

    Mar 2017

    The increasingly wide range of styles of hosiery on offer in apparel and footwear specialist retailers outlets in the Philippines reflects the growing interest of consumers in the category as hosiery has already become a significant part of the ...

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    Country Report

    Jeans in the Philippines

    Mar 2017

    Jeans have always been a huge deal for Filipino consumers due to the versatility of these garments in terms of usage and the widespread availability of jeans. This has meant that jeans have remained popular among low-income, middle-income and ...

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    Country Report

    Menswear in the Philippines

    Mar 2017

    Although womenswear still dominates overall sales of apparel in the Philippines, menswear performed slightly faster in 2016 as it continued to account for 37% of total apparel value sales. Since the demography of the country is inclining towards more...

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    Country Report

    Apparel and Footwear in the Philippines

    Mar 2017

    Apparel and footwear increased in current value by 7% in 2016, slightly higher than the review period CAGR, as the country continues to experience favourable economic conditions. With GDP growth of 6.22%, among the highest in the region, Filipino ...

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    Country Report

    Sportswear in the Philippines

    Mar 2017

    Growth in demand for sportswear towards the end of the review period was supported by the ongoing rise of the athleisure trend, which continued to have a lasting effect on sales in the category during 2016, despite the trend having already peaked. ...

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    Country Report

    Womenswear in the Philippines

    Mar 2017

    With 51% of overall apparel value sales in 2016, womenswear remains subject to higher demand than menswear in the Philippines. Menswear only accounted for 37% of total apparel value sales in 2016, with childrenswear accounting for 7%. When it comes ...

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    Country Report

    Asian Speciality Drinks in the Philippines

    Feb 2017

    Due to low consumer awareness, sales of Asian speciality drinks remained negligible in the Philippines throughout the review period. This is not least due to the presence of cheaper alternatives to packaged Asian specialty drinks such as chilled ...

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    Country Report

    Bottled Water in the Philippines

    Feb 2017

    The remarkably hot summer in the Philippines in 2016 and increased consumer spending because of the elections held during the year benefited the country’s leading manufacturers of bottled water as still bottled water registered off-trade volume ...

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    Country Report

    Carbonates in the Philippines

    Feb 2017

    Off-trade volume sales of carbonates rose by 9% in the Philippines in 2016. During they year, the country’s leading carbonates manufacturers benefitted from election-driven spending, particularly during April and May. The price war which emerged in ...

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    Country Report

    Concentrates in the Philippines

    Feb 2017

    Despite the focus of Philippine consumers on greater convenience, which suppressed growth in powder concentrates in previous years, some consumers have renewed interest on powder concentrates. In 2016, off-trade volume growth of powder concentrates ...

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