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Philippines

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines.

Philippines StatisticsConsumer Lifestyles in the Philippines

Philippines Country BriefingsFuture Demographics: Philippines in 2030

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          Country Report

          Toys and Games in the Philippines

          Sep 2016

          Toys and games continued to grow in the Philippines, primarily due to the good economic performance which led to increased consumer spending. Traditional toys and games posted stable growth, attributed to growing demand for construction toys and ...

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          Country Report

          Traditional Toys and Games in the Philippines

          Sep 2016

          Year-on-year growth of traditional toys and games in 2015 was 7% in current value terms, slightly faster than 2014. This increase in growth was primarily driven by the solid economic performance in 2015, which in turn increased consumer confidence ...

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          Country Report

          Video Games in the Philippines

          Sep 2016

          Mobile games now leads video games with an exceptional increase in retail value terms. The increased penetration rate of smartphones and tablets allowed a greater portion of the Philippine population to have access to games on mobile devices. Both ...

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          Country Report

          Contact Lenses in the Philippines

          Jul 2016

          In 2016, the fashion trends in the country are benefitting spectacles with consumers attracted to spectacle frames that have a hipster or old-school design. This has encouraged a lot of consumers to pick-up spectacle frames rather than contact lenses...

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          Country Report

          Eyewear in the Philippines

          Jul 2016

          Eyewear shows strong current value growth of 6% in 2016, although this is not as strong as the CAGR seen over the review period. The strong competition between well-established brands is encouraging further promotional activities like discount events...

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          Country Report

          Spectacles in the Philippines

          Jul 2016

          The strong growth of spectacles in 2016 is attributed to the increasing image consciousness of consumers coupled with the current lifestyle and fashion trends. Lifestyle trends are characterised by consumer participation in outdoor and healthy ...

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          Country Report

          Bags and Luggage in the Philippines

          Jul 2016

          For more than two years the travel industry has been very healthy in the country, as more and more consumers are able to afford to visit different places, both locally and overseas. Many factors contributed to this, including the low price of oil, ...

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          Country Report

          Jewellery in the Philippines

          Jul 2016

          Notwithstanding the fact that only a few Filipino consumers use jewellery as an investment, the category saw healthier growth in 2016. The reason for this was that the image-consciousness of consumers was pushed further by the growth of disposable ...

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          Country Report

          Personal Accessories in the Philippines

          Jul 2016

          The strong and stable growth of personal accessories reflects the significant role of such products in Filipinos’ lifestyles. Speeding up to 7% current value growth in 2016, this performance might not be the fastest when compared with the review ...

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          Country Report

          Watches in the Philippines

          Jul 2016

          Due to the proliferation and increasing affordability of electronic gadgets, watches is struggling to compete for prominence, since the basic functionality is being overtaken, especially by smart watches or wearable gadgets. Despite this, watches are...

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          Country Report

          Writing Instruments in the Philippines

          Jul 2016

          Filipinos’ increasing disposable incomes can mainly be attributed to the growing BPO and IT workforce, which is usually characterised by having sedentary daily tasks. Thus, the demand for activities which push personal and physical growth as a form ...

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          Country Profile

          Philippines: Country Profile

          Jun 2016

          The economy will grow at a healthy pace in 2016. Support comes from remittances, robust private consumption, an increase in public spending and a better performance in agriculture. A prolonged slowdown in Japan and China – two of the Philippines’ ...

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          Country Report

          Beer in the Philippines

          Jun 2016

          Total volume sales of beer saw a negligible decline in 2015, as the category continued to face competition from spirit-based RTDs and low-priced domestic spirits. Total volume sales reached 1,632 million litres by the end of 2015. Volume sales of ...

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          Country Report

          Cider/Perry in the Philippines

          Jun 2016

          In 2015 cider/perry had very limited availability due to a lack of consumer awareness, which made sales in the category negligible....

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          Country Report

          Alcoholic Drinks in the Philippines

          Jun 2016

          Following signs of recovery in the alcoholic drinks market in 2014, total volume sales declined slightly in 2015. The lower demand for domestic lager and dark rum contributed to the overall decline, especially since these products account for ...

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          Country Report

          Rtds/High-Strength Premixes in the Philippines

          Jun 2016

          RTDs/high-strength premixes continued to lose popularity in 2015. The category faces direct competition from flavoured and light beer, as they are all perceived to have a lower alcohol content. Moreover, in the on-trade channel this category also ...

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          Country Report

          Spirits in the Philippines

          Jun 2016

          The opening of new bars allowed direct or indirect promotions of brands such as Bacardi, Hennessy and Johnnie Walker, which pushed the cocktail culture in the country a notch higher. The increased availability of cocktails which make use of spirits ...

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          Country Report

          Wine in the Philippines

          Jun 2016

          Wine increased by 6% in total volume terms in 2015, to reach 16 million litres. The increasing interest of Filipinos in wine, the expansion of the middle-income group and the openness of younger working consumers to trying different alcoholic ...

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          Country Report

          Gardening in the Philippines

          Jun 2016

          Gardening continues to be an activity for hobbyists and remained a niche market in 2015. Working consumers and rich families who have gardens often employ a gardener to do maintenance gardening for them because many find it a chore rather than an ...

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          Country Report

          Home Furnishings in the Philippines

          Jun 2016

          Value sales of home furnishings grew more slowly in 2015 than in 2014 due to economic conditions and strong competition. Outdoor living was the most affected category as GDP growth slowed, resulting in a three percentage point decline from 2014. ...

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