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Philippines

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines.

Philippines StatisticsConsumer Lifestyles in the Philippines

Philippines Country BriefingsFuture Demographics: Philippines in 2030

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    Country Report

    Asian Speciality Drinks in the Philippines

    Feb 2017

    Due to low consumer awareness, sales of Asian speciality drinks remained negligible in the Philippines throughout the review period. This is not least due to the presence of cheaper alternatives to packaged Asian specialty drinks such as chilled ...

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    Country Report

    Bottled Water in the Philippines

    Feb 2017

    The remarkably hot summer in the Philippines in 2016 and increased consumer spending because of the elections held during the year benefited the country’s leading manufacturers of bottled water as still bottled water registered off-trade volume ...

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    Country Report

    Carbonates in the Philippines

    Feb 2017

    Off-trade volume sales of carbonates rose by 9% in the Philippines in 2016. During they year, the country’s leading carbonates manufacturers benefitted from election-driven spending, particularly during April and May. The price war which emerged in ...

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    Country Report

    Concentrates in the Philippines

    Feb 2017

    Despite the focus of Philippine consumers on greater convenience, which suppressed growth in powder concentrates in previous years, some consumers have renewed interest on powder concentrates. In 2016, off-trade volume growth of powder concentrates ...

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    Country Report

    Energy Drinks in the Philippines

    Feb 2017

    Most Philippine consumers naturally gravitate towards sweet beverages, a feature of most energy drinks. Nevertheless, the category faces challenges in terms of changing the negative consumer perceptions about energy drinks. With high sugar and ...

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    Country Report

    Juice in the Philippines

    Feb 2017

    The rising health consciousness of Philippine consumers has expanded demand for juice in the country. Emerging from its status of a category which is perceived to cater mainly to children, the health and wellness trend in the Philippines has ...

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    Country Report

    Soft Drinks in the Philippines

    Feb 2017

    The Philippine soft drinks industry generated stronger growth in 2016 thanks to increasing disposable incomes. Total current value growth was higher than total volume growth at industry level in 2016, a trend which reflects the shift towards smaller ...

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    Country Report

    RTD Coffee in the Philippines

    Feb 2017

    2016 saw RTD coffee finally begin to emerge as a major soft drinks category in the Philippines. In previous years, RTD coffee was one of the smallest categories in the Philippine soft drinks industry due its niche target audience of students and ...

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    Country Report

    RTD Tea in the Philippines

    Feb 2017

    In recent years, sales of RTD tea in the Philippines have been benefiting from the rising health consciousness of consumers, especially as most consumers in the country see green tea as a naturally healthy beverage. As such, consumers who want ...

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    Country Report

    Sports Drinks in the Philippines

    Feb 2017

    While sports drinks remains a small soft drinks category in the Philippines, it consistently registered solid growth throughout the review period. With off-trade value sales of PHP7.6 billion in 2016 and registering off-trade volume and current ...

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    Country Report

    Coffee in the Philippines

    Jan 2017

    Thanks to the increasing disposable incomes of consumers in the Philippines, coffee posted strong growth in 2016. The promising economic prospects of consumers is occurring alongside their increasingly hectic lifestyles, which makes the versatility ...

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    Country Report

    Other Hot Drinks in the Philippines

    Jan 2017

    The positive economic prospects of the country have made the lives of consumers increasingly hectic. This presents an opportunity for other hot drinks in providing a convenient and healthy breakfast for children and adults, which would allow these ...

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    Country Report

    Hot Drinks in the Philippines

    Jan 2017

    Hot drinks continued to record growth in 2016, which was thanks to the rising disposable incomes of consumers and their improving economic confidence. Strong growth of the category remained largely driven by coffee, especially with a growing ...

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    Country Report

    Tea in the Philippines

    Jan 2017

    Tea registered current value growth in 2016, despite the Philippines not traditionally being a tea-drinking country. Some consumers purchase tea because of its perceived benefits; however, the country’s health trend has not resulted in high growth ...

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    Country Report

    Luxury Goods in the Philippines

    Jan 2017

    Luxury goods performed slightly better in the review period as economic conditions continued to improve providing great opportunities for the different categories to grow. GDP growth, demographic shifts, improvements in shopping facilities and ...

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    Country Report

    Apparel and Footwear Specialist Retailers in the Philippines

    Jan 2017

    International players maintain a strong interest in the apparel and footwear specialist retailers channel in the Philippines, alongside local players, due to increasing disposable incomes and growing sophistication when it comes to fashion. Whilst ...

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    Country Report

    Grocery Retailers in the Philippines

    Jan 2017

    Grocery retailers saw opportunities in providing more convenience and accessibility to local consumers, and pursued smaller store formats, as well as grocery delivery services. Players which operated several grocery retail channels put a stronger ...

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    Country Report

    Health and Beauty Specialist Retailers in the Philippines

    Jan 2017

    Health and beauty specialist retailers continued to see current value growth in 2016, as increasing disposable incomes enabled consumers to spend more on health and beauty products, and as players highlighted the importance of health and beauty in ...

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    Country Report

    Home and Garden Specialist Retailers in the Philippines

    Jan 2017

    Homewares and home furnishing stores worked to develop their product and service portfolios as a response to incoming Western concepts and global brands in 2016. Some players offered free complementary services, such as interior design consultancy ...

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    Country Report

    Homeshopping in the Philippines

    Jan 2017

    Homeshopping maintained strong double-digit growth in 2016, as players continued to utilise multiple media channels to reach customers and to advertise products, alongside aggressive promotional campaigns and offers. Due to the rise of website and ...

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