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 Market Research for Philippines

Euromonitor publishes reports on industries, consumers and demographics in Croatia.

  • Industry specific reports offer insight into market size and market share in Philippines; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Philippines report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Philippines in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Philippines statistics factfile.

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Country Report

Financial Cards and Payments in the Philippines

ATM cards continued to be the most important type of financial card in the Philippines, as cash remained heavily used in day-to-day transactions due to the large unbanked population and low acceptance of financial cards in retail stores. Nonetheless,...

Mar 2014 | US$1,900 | Pages: 68 | Add to cart | View details

Country Report

Writing Instruments in the Philippines

With the Philippines becoming more recognised for its schools, it presented an opportunity for many writing instruments manufacturers. This resulted in the entry and growth of foreign brands such as Dong-a and Monami. Many foreign students tend to ...

Mar 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Bags and Luggage in the Philippines

In 2013, young adults were the key consumer group for bags and luggage. This segment became more fashion-conscious and is willing to spend a greater proportion of disposable income on fashion items. Growing disposable income also allows the consumers...

Mar 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Jewellery in the Philippines

In 2013, teenagers were a key driver to the growth of jewellery. Teenagers are becoming more fashion- conscious and try to keep up with fashion trends. Jewellery tends to complement their outfits and is frequently becoming part of their everyday use....

Mar 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Personal Accessories in the Philippines

Personal accessories’ value sales continued to experience growth in 2013 due to the stable economy that continued to increase consumers’ disposable income. More consumers were open to spending as a result of growing confidence. More luxury and ...

Mar 2014 | US$1,100 | Pages: 54 | Add to cart | View details

Country Report

Watches in the Philippines

As smartphones continued to gain in popularity in the Philippines, fewer consumers found it necessary to purchase watches as their smartphones are able to perform the same functions. Manufacturers depended on marketing watches as a fashion accessory ...

Mar 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Consumer Lending in the Philippines

The Philippine economy recorded a nearly 8% GDP improvement in the first quarter of 2013. This growth can be attributed to a steady inflow of remittances from overseas Filipino workers, upbeat consumer and business sentiment, the strong performances ...

Feb 2014 | US$1,900 | Pages: 13 | Add to cart | View details

Country Report

Pet Care in the Philippines

Pet care in the Philippines is expected to put in a strong performance in 2013. This is attributable to the continuing improvement in the Philippine economy, which began in earnest only a year prior to the start of the review period. As a result, ...

Jan 2014 | US$1,900 | Pages: 52 | Add to cart | View details

Country Report

Dog Food in the Philippines

Over the review period, dog food in the Philippines increasingly enjoyed stronger demand. A strengthened Philippine economy in conjunction with the easy availability of dog food options contributed to the healthy performance of the category in 2012, ...

Jan 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Other Pet Food in the Philippines

Over the review period, other pet food showed positive growth as general interest in pets improved. With higher disposable incomes for most households across the nation, the idea of keeping relatively small pets, such as birds, fish or small mammals,...

Jan 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Pet Products in the Philippines

With the overall improvement in the economy of the Philippines continuing in 2012, an increased awareness and willingness to spend for the wellbeing of animal companions in the home has benefited sales of pet products. This is especially true with ...

Jan 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Cat Food in the Philippines

Over the review period, sales of cat food in the Philippines have benefited from an overall growing awareness of proper pet care and nutrition. Although trade associations continue to express their disappointment at the way cats are perceived in the ...

Jan 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Health and Wellness in the Philippines

Health and wellness value sales growth in the Philippines was higher in 2012 compared to the previous year owing to healthy economic growth, which generally improved consumers’ purchasing powers for healthy packaged food and beverages. The 2012 ...

Dec 2013 | US$1,900 | Pages: 74 | Add to cart | View details

Country Report

Tobacco in the Philippines

Towards 2012, the Philippine economy has experienced tremendous improvement. With better employment opportunities, many families enjoyed stronger purchasing power, translating into positive growth for tobacco in the Philippines. This included both ...

Dec 2013 | US$1,900 | Pages: 53 | Add to cart | View details

Country Report

Smokeless Tobacco in the Philippines

Among the different types of tobacco products, smokeless tobacco is the most unfamiliar among Filipinos. Up to 2012, sales of this product continue to be negligible, with available brands coming mainly from Malaysia, India, and the US. These imports ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Smoking Tobacco in the Philippines

With the strong tobacco culture in the Philippines, roll-your-own (RYO) tobacco has actually been part of the country’s heritage. However, this was largely limited to the older population of the earlier generations, particularly during the first boom...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Cigarettes in the Philippines

The year 2012 appeared to be a positive one for cigarettes, with volume sales bouncing back. This is largely due to 2012 being a year with no tax increase on cigarettes; the last increase had been in January 2011, which had been part of the latest ...

Dec 2013 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Cigars in the Philippines

Up to the review period, the smoking of cigars/cigarillos continued to be limited to the upper echelon of society. This is understandable considering the premium image placed on Philippine cigars, known worldwide as among the best, thanks to the ...

Dec 2013 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Home Audio and Cinema in the Philippines

Home audio and cinema recorded a 4% volume sales increase in 2013. In spite of the availability of a broader range of brands at different price points, many Filipinos still considered most of these gadgets as non-essential equipment. Hence, demand ...

Dec 2013 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Imaging Devices in the Philippines

With an increase in the number of hobbyists and professional photographers, volume sales growth was positive in 2013. Many Filipinos were attracted into opening up their own photo studios, which has proved to be a lucrative business in the country. ...

Dec 2013 | US$900 | Pages: 19 | Add to cart | View details

Country Report

In-Car Entertainment in the Philippines

In-car entertainment recorded a 14% volume increase in 2013. In-car navigation was the main facilitator of growth, as volume sales rocketed by 40% due to greater awareness of the availability and usefulness of the relatively-new product. Value sales,...

Dec 2013 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Mobile Phones in the Philippines

Volume sales of mobile phones increased by 3% in 2013, a slower performance than in 2011. The moderate growth was attributable to declining handset costs because of the widespread availability of basic models and low-priced brands, and falling ...

Dec 2013 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Consumer Electronics in the Philippines

The Philippine economy grew by 7% in 2012, surpassing market, government and financial institutions’ expectations. This better-than-expected outcome can be attributed to high government spending and strong performances from trade, real estate, ...

Dec 2013 | US$1,900 | Pages: 76 | Add to cart | View details

Country Report

Portable Players in the Philippines

Portable players continued to record a decline in volume sales in 2013. The drop in demand intensified within a year, from 3% in 2012 to 7% in 2012. The rising popularity of new consumer electronics, namely smartphones and tablets, reduced the ...

Dec 2013 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Computers and Peripherals in the Philippines

Volume sales of computers and peripherals recorded 12% growth in 2013. Tablets are anticipated to fuel the robust growth, as they become mainstream due to the widespread availability of economy products. Laptops also contributed to the category’s ...

Dec 2013 | US$900 | Pages: 22 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in the Philippines

The category continues to benefit from the upbeat economic performance, which has improved the level of employment in the country. The rising number of women joining the workforce has increased the number of double-income households where parents ...

Nov 2013 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Consumer Foodservice in the Philippines

The more vibrant economic performance experienced by the Philippines in 2012 pushed the performance of the Philippine consumer foodservice industry. As income levels especially in the urban areas improve, Filipinos are spending more on eating out. ...

Nov 2013 | US$1,900 | Pages: 124 | Add to cart | View details

Country Report

Self-Service Cafeterias in the Philippines

Self-service cafeterias in the Philippines continued to be negligible in 2012 due to the strong competition from street stalls/kiosks.

Nov 2013 | US$900 | Add to cart | View details

Country Report

Street Stalls/Kiosks in the Philippines

Street stalls/kiosks remained relatively popular and recorded moderate value growth in 2012. Sales in this channel rose by 4% while the entire category reached Ps82.3 billion. Street stalls/kiosks’ affordable food items gain the patronage of ...

Nov 2013 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Cafés/Bars in the Philippines

Cafés/bars reported the most modest performance in the local consumer foodservice industry. In 2012, the category’s sales hit Ps92.9 billion, which represents minimal growth of 3%. This performance is attributable to the outlet closures observed in ...

Nov 2013 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Consumer Foodservice By Location in the Philippines

The more robust economic performance in the Philippines was instrumental in cultivating value growth in consumer foodservice in 2012. With a high dose of optimism, the year saw faster outlet expansion especially among chained players. Meanwhile, the ...

Nov 2013 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Fast Food in the Philippines

Fast food retains its position as the largest and the fastest-growing category in the Philippine consumer foodservice industry. During 2012, this category reported total foodservice revenue of Ps121.9 billion, taking 30% of total value sales in ...

Nov 2013 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Full-Service Restaurants in the Philippines

After reporting a flat performance in 2011, full-service restaurants rebounded in 2012 as the upbeat economy encouraged more chained players to open up more outlets in promising locations. There is also an emerging demand for upscale dining, which ...

Nov 2013 | US$900 | Pages: 44 | Add to cart | View details

Statistical Reference Handbook

International Marketing Data and Statistics 2014

Comparable demographic, economic and marketing statistics for 160 non European countries countries presented in a concise, easy to understand format.

Nov 2013 | US$475 | View details

Future Demographic

Philippines in 2030: The Future Demographic

In 2030, the population of the Philippines will reach nearly 128 million, an increase of 32.1% from 2012. Population growth will be driven by increases in all age groups with particularly fast growth in the 60+ age groups. However, the Philippines ...

Nov 2013 | View details
Price: US$900 | Sale: US$725 | Pages: 26 | Add to cart |

Country Report

Toys and Games in the Philippines

Toys and games continued to experience growth in 2012, with value sales growing by 6% in current terms. Strong economic growth in 2012 assisted in pushing sales forward for the industry as consumer disposable incomes continued to increase. The ...

Oct 2013 | US$1,100 | Pages: 39 | Add to cart | View details

Country Report

Home and Garden in the Philippines

In 2012, home and garden in the Philippines enjoyed increasing demand, thanks to the improving economy in the country. The increase in purchasing power brought about by more business process outsourcing job opportunities enabled consumers to add home...

Sep 2013 | US$1,900 | Pages: 46 | Add to cart | View details

Country Report

Home Improvement in the Philippines

Home improvement in the Philippines continues to be viewed as an expression of relative opulence: families who have members working abroad are more interested in making small improvements, sometimes multiple times over the years. However, those who ...

Sep 2013 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Homewares in the Philippines

In 2012, with the improving Philippine economy, tastes and preferences for homewares became increasingly refined. This included consumers who became increasingly health-conscious, causing them to shy away from certain types of homewares and to prefer...

Sep 2013 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Gardening in the Philippines

Over the review period, interest in gardening remained largely underdeveloped. Most households in the Philippines have household help to take care of chores, including maintenance of the outdoor areas. The average homemaker does not really pay much ...

Sep 2013 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home Furnishings in the Philippines

In the review period, there was increasing availability of more affordable home furnishings, such as indoor furniture made of MDF boards. This was seen to contribute to the overall affordability of home furnishings, resulting in growth of 3%, to end ...

Sep 2013 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Confectionery Packaging in the Philippines

In 2012, confectionery packaging has increasingly been affected by practicality concerns. This has resulted in more brands enjoying growth in their sales due to more affordable prices and packaging. Although there were still a minimal number of ...

Sep 2013 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Dairy Packaging in the Philippines

In 2012, dairy products packaging enjoyed a robust increase alongside the rising health concerns in the country. As parents become more aware of the health benefits of milk for their active children, dairy products packaging continued to grow. ...

Sep 2013 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in the Philippines

Over the review period, value-for-money remained the major driver of packaging for sauces, dressings, and condiments. Despite improvements in the Philippines economy in 2012, the majority of households have developed the habit of seeking affordable ...

Sep 2013 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Baby Food Packaging in the Philippines

In 2012, baby food continued to be largely patronised by middle- to upper-income families. This has resulted in the relatively slow growth in baby food packaging, at only 1% in 2012, ending the year with 204 million packaging units. Although ...

Sep 2013 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in the Philippines

In 2012, canned/preserved food continued to enjoy healthy growth of 5%. This is attributed to the increasing affordability of canned/preserved food during the year. Although metal has increasingly been considered an impractical pack type material, ...

Sep 2013 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Spirits in the Philippines

Spirits in the Philippines grew by 6% in terms of volume in 2012, to 773 million litres, with off-trade volume (from supermarkets and other outlets) making up 87% or 670 million litres, and on-trade (bars, restaurants, etc.) making up the remaining ...

Sep 2013 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Wine in the Philippines

Wine in the Philippines grew by 8% in terms of volume in 2012, to 14 million litres, with off-trade volume (from supermarkets and other outlets) making up 70% or 10 million litres, and on-trade (bars, restaurants, etc.) making up the remaining 30%, ...

Sep 2013 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Beer in the Philippines

The growth of beer in 2012 slowed to 5% in current value terms. After enjoying double-digit growth during the review period, beer sales have been slowing. This is attributable to the growth of other alcoholic drinks, all of which grew faster than ...

Sep 2013 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Cider/Perry in the Philippines

Volume sales of cider/perry remained negligible in 2012. Filipinos have low awareness of cider, and availability is limited among both on-trade and even among high-end or specialty merchants. The lack of demand further discourages off-trade sellers ...

Sep 2013 | US$900 | Pages: 25 | Add to cart | View details
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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook