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Market Research on Philippines

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Philippines.

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Euromonitor Philippines reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Briefing

Digital Consumer - Landscape: Philippines

Philippines has cemented its place as one of the most lucrative mobile markets of Asia, with competition driving penetration and operators investing in mobile broadband services. Fast rising data demand from the tech-savvy urban youth has facilitated...

May 2016 | US$250 | Add to cart | View details

Country Report

Cat Food in the Philippines

Trends affecting cat food in 2015 are expected to continue in 2016 with no significant shifts likely. Cat cafés, which grew in popularity in 2015, are expected to help increase the appreciation for cats as pets. Campaigns by animal advocacy groups ...

May 2016 | US$990 | Add to cart | View details

Country Report

Dog Food in the Philippines

Over the review period, pet care in the Philippines remained small and expenditure on industrially prepared food was low. No significant shifts are expected to occur in dog food in 2016. However, developments that could potentially affect pet ...

May 2016 | US$990 | Add to cart | View details

Country Report

Other Pet Food in the Philippines

No major changes are expected in 2016 for Other pet food as current trends are expected to continue. Small mammals such as rabbits and hamsters will continue to be a popular choice for youngsters being initiated into pet ownership. Gold fish and ...

May 2016 | US$990 | Add to cart | View details

Country Report

Pet Care in the Philippines

The performance of pet care in 2015 was similar to 2014. Volume and value growth were slightly faster in 2015 than in 2014. This is indicative of the improved willingness by Filipinos to provide proper care for their pets with the majority preferring...

May 2016 | US$2,100 | Add to cart | View details

Country Report

Pet Products in the Philippines

The trends in pet products in 2015 are expected to continue in 2016. One development that is likely to grow in prominence is the use of natural ingredients especially by local players wishing to achieve differentiation. For example, Human Nature, the...

May 2016 | US$990 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in the Philippines

The faster paced lifestyles of Filipino consumers along with continuous congestion on the roads, especially in urban areas, contributed to the growth of 100% home delivery/takeaway in 2015. Since consumers spend most of their time travelling to and ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Cafés/Bars in the Philippines

The proliferation of artisanal coffee shops and gastropubs in the Philippines continued in 2015, which is attributed to consumers’ increasing sophistication over beverages and food served in cafés and bars. Artisanal coffee shops are those that use ...

May 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Consumer Foodservice By Location in the Philippines

The opening of new shopping centres in recent years provided opportunities for consumer foodservice brands to expand their reach to consumers in different parts of the country. Among the newly opened shopping centres is SM Seaside City in Cebu, which...

May 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Fast Food in the Philippines

In 2015, fast food giants gave their usual chicken meals a twist to offer a new type of dish to their customers. Jollibee, for instance, introduced its Glazed Chicken Joy during the first quarter of 2015. Instead of pairing Chicken Joy with the usual...

May 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Full-Service Restaurants in the Philippines

The surge in the number of shopping centres and development of new business hubs especially in Metro Manila has interminably allowed full-service restaurants to expand existing brands and introduce new ones in the market. Although most key players ...

May 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Consumer Foodservice in the Philippines

The number of foreign brands is continuing to grow in the Philippines’ consumer foodservice, as local companies perceive that the launch of an international brand is strategic compared to creating a home-grown brand. Moreover, Filipinos have a high ...

May 2016 | US$2,100 | Pages: 116 | Add to cart | View details

Country Report

Self-Service Cafeterias in the Philippines

The self-service cafeteria is a format normally used in captive institutional locations such as schools and offices, which usually provide food for students and workers. Foodservice brands serving the public that utilise this format remain rare, ...

May 2016 | US$990 | Add to cart | View details

Country Report

Street Stalls/Kiosks in the Philippines

In 2015, food trucks continued to gain ground in the Philippines’ consumer foodservice landscape. Food trucks that are organised in groups to operate within a food truck market such as Cucina Andare, Mercato Centrale and MezzaNorte continue to ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Briefing

Income and Expenditure: Philippines

Backed by the country’s robust economic expansion, per capita gross income and spending levels in the Philippines recorded sustained growth over 2010-2015, although they remained below regional averages. The country’s income gap is still wide, while ...

May 2016 | US$250 | Pages: 14 | Add to cart | View details

Country Report

Better For You Packaged Food in the Philippines

Although maintaining a healthy diet is often challenging, it continues to be a goal for more individuals in the Philippines, as the health and wellness trend continues with no sign of fading. As such, packaged food companies continue to improve their...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Food Intolerance in the Philippines

Value sales of gluten-free packaged food in the Philippines remained negligible in 2015, as product options were very limited. Nevertheless, awareness of gluten-free food continued to grow as Filipinos became more open and aware of health and ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Fortified/Functional Beverages in the Philippines

Fortification and functional ingredients are used across various non-alcoholic drinks categories as tools for product differentiation and as a means of attracting health-conscious consumers. Examples of recently launched products that have used ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in the Philippines

FF baby food is a large category within FF packaged food, accounting for a 42% value share in 2015. Most brands within baby food are fortified, as companies add certain nutrients to their products to cater to the needs of babies. In 2015, ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Naturally Healthy Beverages in the Philippines

NH beverages posted retail current value sales growth of 8% in 2015, outperforming both BFY and FF beverages in this regard. NH beverages products are popular because consumers believe that beverages with fewer artificial additives are better for ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in the Philippines

Awareness of superfoods increased among consumers in the Philippines in 2015. More of them increasingly perceived superfoods to be packed with nutrients, hence a convenient way to eat healthily without having to take in supplements. Quinoa in ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Organic Beverages in the Philippines

Organic beverages remained an insignificant category in the Philippines in 2015 due to the country’s stringent and expensive organic certification process. The Organic Agriculture Act only recognises organic products that have third party ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Organic Packaged Food in the Philippines

Options for organic packaged food continued to be very limited, leading to insignificant value sales in 2015. Consumers looking for more product choices generally have to go to speciality retailers, such as Healthy Options. In major grocery ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Health and Wellness in the Philippines

Health and wellness in the Philippines maintained its positive development in 2015, with current value sales growth for the entire market on a par with 2013 and 2014. Current value growth was sustained by rising health-consciousness among consumers, ...

Apr 2016 | US$2,100 | Pages: 85 | Add to cart | View details

Country Report

Better For You Beverages in the Philippines

In 2015, a 10% ad valorem tax on carbonated drinks was proposed in the Philippines as a measure to improve public health standards and increase tax revenues. Such a tax would have a very negative impact on consumption of carbonates, including reduced...

Apr 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Profile

Philippines: Country Profile

The economy will grow at a healthy pace in 2016. Positive factors include a modest rebound in exports, steady gains in consumer spending and an increase in public spending. A prolonged slowdown in Japan and China – the Philippines’ biggest trade ...

Mar 2016 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in the Philippines

AFH tissue and hygiene clocked positive current value growth in 2015, despite slowing down compared to 2014. A low unemployment rate retained consumer confidence in spending. This included consumers wanting to hang out at shopping malls or dining ...

Mar 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Incontinence in the Philippines

Incontinence clocked positive current value growth in 2015, though at a slightly slower pace than was seen in 2014. The increased education levels of consumers coupled with their exposure to international trends continued to raise their receptiveness...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in the Philippines

Nappies/diapers/pants continued to see positive current value growth in 2015, albeit slightly slower compared to 2014. According to the US Central Intelligence Agency, the Philippines’ birth rate in 2015 stood at 24.3%, slightly higher than 2014’s ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Tissue and Hygiene in the Philippines

Tissue and hygiene grew positively in current value and volume terms during 2015. The essential nature of these products, which include toilet paper and sanitary protection, supported this continued positive trend. However, there is also high ...

Mar 2016 | US$2,650 | Pages: 51 | Add to cart | View details

Country Report

Retail Tissue in the Philippines

Retail tissue witnessed slower growth in current value terms during 2015 compared to 2014. Consumers continued to prioritise price over brand when choosing retail tissue, due to the high usage in households. Domestic brands and private label, which ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Sanitary Protection in the Philippines

Sanitary protection recorded slower current value growth in 2015 compared to 2014, as consumers shifted categories to align with their lifestyle needs. With the positive employment climate, more women joined the workforce and enjoyed better ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Wipes in the Philippines

Wipes clocked positive current value growth in 2015, albeit at a slower pace than in 2014. The improved employment situation within the Philippines continued to boost disposable incomes and consumer confidence. This led to consumers being more ...

Mar 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Air Care in the Philippines

Current value growth in air care slowed down during 2015 considerably. GDP growth in the Philippines in 2015 stood at just 5.8%, down from 6.1% in 2014, which led many consumers to become more cautious in their spending. This had an adverse impact on...

Mar 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Bleach in the Philippines

Current value growth slowed down in bleach during 2015, although the category remains dynamic and sizeable. Many households in the Philippines are accustomed to using bleach for a wide variety of home care purposes, given its effectiveness and ...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Dishwashing in the Philippines

Dishwashing witnessed significant current value growth in 2015, rising by 10%, although the category’s performance was slower than the 12% current value growth recorded during 2014. The essential nature of hand dishwashing products for all households...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home Insecticides in the Philippines

The number of dengue fever cases in Philippines continued to spike during 2015 to reach almost 100,000 by October, representing a 24% increase over the same period of 2014. Consequently, the Department of Health intensified its anti-dengue campaign, ...

Mar 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Laundry Care in the Philippines

Laundry care generated positive current value growth in 2015, although at a slower pace than during 2014. The growth potential of laundry care remains limited as increasing numbers of consumers have started to shift between laundry categories in ...

Mar 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Home Care in the Philippines

Current value growth remained positive in home care in 2015, although a slight slowdown was recorded versus 2014. The essential nature of home care products supported this positive performance. Consumers’ hectic lifestyles continued to spur demand ...

Mar 2016 | US$2,650 | Pages: 61 | Add to cart | View details

Country Report

Polishes in the Philippines

During 2015, polishes witnessed slower current value growth than it did during 2014. Rising demand for convenience among consumers, especially young working adults, has placed limits on the performance of polishes. In view of the increasingly busy ...

Mar 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Surface Care in the Philippines

Surface care recorded 5% current value growth during 2015, although this represented a slowdown from the 7% current value growth recorded in the category during 2014. The increasingly hectic lifestyles of many Philippine consumers saw them continuing...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Toilet Care in the Philippines

Current value growth in toilet care slowed down during 2015 as the rising sophistication of consumers continued to benefit sales in the category, with increasing numbers of consumers shifting away from the typical usage of bleach towards more ...

Mar 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Asian Speciality Drinks in the Philippines

Asian speciality drinks sales remained negligible in the Philippines in 2015. Some Asian speciality drinks are enjoyed by Filipinos, including chilled beverages like grass jelly, which is known locally as "black gulaman". These are commonly purchased...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Bottled Water in the Philippines

Still bottled water registered retail volume sales growth of 4% in 2015, driven by consumers’ reliance on it as their main source of safe drinking water. The dependence on bottled water is due to severe water pollution, as consumers believe that tap ...

Feb 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Carbonates in the Philippines

Retail volume sales rose by 7% in 2015. Manufacturers increased sales by cutting prices and widening distribution. Price cutting has become the go-to strategy to lure low-income consumers and increase consumption, especially amid the growing backlash...

Feb 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Concentrates in the Philippines

As consumer lifestyles become increasingly hectic, convenience becomes a top priority for meal solutions. In the past, lifestyle changes forced manufacturers to rethink their strategies, leading to the development of the “Litro Pack”. However, the ...

Feb 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Energy Drinks in the Philippines

Consumers believe that the regular consumption of energy drinks is bad for their health. This perception is associated with energy drinks’ high sugar and caffeine content, both of which are generally regarded as unhealthy ingredients. As a result, ...

Feb 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Juice in the Philippines

Consumers believe that increasing their intake of fruit and vegetables will improve their health. Fruit juice is not only consumed for detoxification and weight management purposes, but also as part of a balanced diet. Trends like slow juicing have ...

Feb 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Soft Drinks in the Philippines

Total volume sales continued to grow in 2015. Growth was sustained by the country’s vibrant economy and growing middle class. Total value sales also saw a further increase in 2015, although competitive pricing strategies restricted growth.

Feb 2016 | US$2,100 | Pages: 84 | Add to cart | View details

Country Report

RTD Coffee in the Philippines

RTD coffee has not gained momentum in the market and remains one the weakest soft drinks categories. This is because RTD coffee is not widely publicised. It is mostly consumed by shift workers in business process outsourcing centres as an alternative...

Feb 2016 | US$990 | Pages: 25 | Add to cart | View details
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