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Philippines

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines.

Philippines StatisticsConsumer Lifestyles in the Philippines

Philippines Country BriefingsFuture Demographics: Philippines in 2030

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    Country Report

    Intermediaries in the Philippines

    Nov 2016

    Intermediaries recorded current value growth of 8% in 2015. Despite the rise of online intermediaries, bricks and mortar outlets remain popular among leisure travellers seeking to book package tours and obtain expert advice from travel consultants. ...

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    Country Report

    Lodging in the Philippines

    Nov 2016

    Despite a decline in hotel occupancy rates in 2015, the hotel industry is set to see growth over the forecast period. Although occupancy rates in the Philippines slipped in 2015, especially in Manila, they remained higher than in other countries. ...

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    Country Report

    Car Rental in the Philippines

    Nov 2016

    The car rental market in the Philippines benefited from several factors during 2015. Increasing demand, rising awareness of car rental services, the developing tourism industry, as well as the increasing number of internet users were among the major ...

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    Country Report

    Airlines in the Philippines

    Nov 2016

    Ninoy Aquino International Airport (NAIA) has implemented major changes as part of its PHP1.3 billion rehabilitation project following reports of the airport being named one of the world’s worst airports. To address terminal congestion issues, ...

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    Country Report

    Packaged Food in the Philippines

    Nov 2016

    The positive performance seen in packaged food over the review period was sustained in 2016, with current value growth rates remaining consistent with earlier years. The growth of consumer foodservice is one factor adversely affecting retail sales of...

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    Country Report

    Financial Cards and Payments in the Philippines

    Oct 2016

    As more consumers rely on financial cards for their purchases and transactions, the use of financial cards has been further driven by the launch of cards which address a specific need and by the expansion of card networks. Filipino consumers ...

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    Country Report

    Processed Fruit and Vegetables in the Philippines

    Oct 2016

    Shelf stable fruit is set to account for over half of overall processed fruit and vegetables in 2016, with a 57% share in both value and volume terms. Since fresh fruit is widely available locally, those that are not grown locally such as cherries, ...

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    Country Report

    Processed Meat and Seafood in the Philippines

    Oct 2016

    Key players within processed meat and seafood launched premium brands over the review period, which drove various factors. One is the growing health and wellness trend, which is motivating consumers to be more watchful of the ingredients that ...

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    Country Report

    Rice, Pasta and Noodles in the Philippines

    Oct 2016

    Filipinos remain partial to rice for their main meals while consumption of pasta and noodles is often restricted to snack time or special occasions such as birthdays. As such, the country’s requirement for rice is more significant with local ...

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    Country Report

    Baked Goods in the Philippines

    Oct 2016

    Companies offering unpackaged baked goods grew in number in 2016. Among the new entrants was the French bakery, Passion by Gerard Dubois, which originated from Hong Kong. For local brands, new players included Boulangerie 22 in Metro Manila and New ...

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    Country Report

    Breakfast Cereals in the Philippines

    Oct 2016

    Breakfast cereals has much room for expansion, especially towards the low-end of the market, given the partiality of Filipinos for rice meals or baked goods for breakfast. In 2016, breakfast cereals registered current value growth of 7% and retail ...

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    Country Report

    Consumer Lending in the Philippines

    Oct 2016

    2016 was another great year for consumer lending in the Philippines which recorded double-digit growth. The domestic economic condition showed moderate growth with political stability thanks to the presidential election in the first half of 2016. ...

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    Country Report

    Soup in the Philippines

    Oct 2016

    Filipinos typically eat rice and a meal centre for their main meals. Options for meal centres are varied and include fried dishes and stews, among others. A separate soup dish is not typically prepared because the clear broth from stews such as ...

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    Country Report

    Spreads in the Philippines

    Oct 2016

    Baked goods and spreads are complementary products wherein an improvement in the distribution of baked goods holds the potential to assist the growth of spreads. Although spreads indirectly competes with substitutes such as cheese, mayonnaise, ...

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    Country Report

    Ready Meals in the Philippines

    Oct 2016

    Within packaged food, ready meals competes with substitutes such as processed meat and seafood which also requires minimal effort to make ready for consumption. However, ready meals also faces competition with foodservice, especially that provided by...

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    Country Report

    Sauces, Dressings and Condiments in the Philippines

    Oct 2016

    Sauces, dressings and condiments is expected to record 5% current retail value growth in 2016 which is slightly faster than in 2015. It is predicted to record improvements even in volume terms as it is foreseen to end 2016 with retail volume growth ...

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    Country Report

    Cigarettes in the Philippines

    Oct 2016

    Following a significant rise in the average unit price of cigarettes in 2013, prices started stabilising in 2014 when manufacturers expanded their efforts to capture the demand for economy cigarettes. However, cigarettes declined in retail volume ...

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    Country Report

    Cigars and Cigarillos in the Philippines

    Oct 2016

    The culture of smoking cigars is deeply rooted in Filipino history, with Spanish colonisers introducing this pastime to the country centuries ago. Like wine, cigar smoking is aspirational for most consumers, especially since it embodies the concept ...

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    Country Report

    Tobacco in the Philippines

    Oct 2016

    Following a significant rise in tobacco prices in 2013, cigarettes began stabilising in 2014 when manufacturers expanded their efforts in capturing the economy price segment. However, total tobacco declined in retail volume terms in 2015 with there ...

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    Country Report

    Smokeless Tobacco in the Philippines

    Oct 2016

    Chewing or sniffing tobacco is deeply rooted in the country’s culture due to the Spanish influence. Elderly people and labourers use smokeless tobacco to stay alert. However, the strong association of chewing betel with older people and manual ...

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