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Philippines

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines.

Philippines StatisticsConsumer Lifestyles in the Philippines

Philippines Country BriefingsFuture Demographics: Philippines in 2030

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    Toys and Games in the Philippines

    Jun 2017

    Toys and games posted double-digit growth for the third consecutive year in the Philippines, primarily due to good economic performance translating to higher growth in consumer spending. Sales of traditional toys and games remained stable, buoyed by ...

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    Country Report

    Traditional Toys and Games in the Philippines

    Jun 2017

    Current value sales of traditional toys and games rose by 7% in 2016, slightly faster than its growth in 2015. This is primarily due to an increase in spending for recreation and culture, which grew faster than both GDP and household final ...

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    Country Report

    Video Games in the Philippines

    Jun 2017

    Mobile games continued to lead sales of video games with current value sales up by 32% in 2016 and accounting for 51% of the video games sales overall. The increase in the number of young gamers and the increasing length of time spent playing drives ...

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    Country Report

    Beer in the Philippines

    Jun 2017

    2016 cemented the recovery of the beer category after the increase in the excise tax, thanks to the election-driven demand for domestic mid-priced and economy lager. The category benefited from the higher consumer spending typical of an election ...

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    Country Report

    Cider/Perry in the Philippines

    Jun 2017

    In 2016, sales of cider/perry in the Philippines remained negligible, with the products only known among expatriates who have tried cider/perry in their home country or on their travels....

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    Country Report

    Rtds/High-Strength Premixes in the Philippines

    Jun 2017

    Whilst RTDs/high-strength premixes experienced a decline in popularity because of its competition with light and flavoured beer, the decline in total volume sales slowed down to 1% in 2016, with sales falling to 2.4 million litres. Filipinos are ...

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    Country Report

    Spirits in the Philippines

    Jun 2017

    Following a decline of 4% in total volume sales in 2015, spirits recovered in 2016, as total volume sales registered 5% growth, to reach 680 million litres. Growth was driven by the robust economy in the Philippines, which strengthened consumer ...

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    Country Report

    Wine in the Philippines

    Jun 2017

    The robust Philippine economy in 2016 spurred higher consumer spending, which sustained demand for wine. Middle- to high-income consumers perceive wine as an aspirational product, and it is increasingly consumed both at home and in on-trade ...

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    Country Report

    Alcoholic Drinks in the Philippines

    Jun 2017

    Following sluggish growth in 2015, alcoholic drinks registered double-digit total volume growth in 2016, due to increased consumer spending during the election season. Despite the incremental increase on excise tax in various categories, beer, wine ...

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    Country Briefing

    Business Dynamics: Philippines

    May 2017

    The Philippines’ pursuance of regulatory reforms, relatively low wage rates, improved credit worthiness and focus on improving infrastructure makes its business climate more conducive. Though, heightened corruption concerns, alongside rising skills ...

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    Country Report

    Cat Food in the Philippines

    May 2017

    No significant shifts in trends are expected in 2017. The steady increase in the appreciation of cats as pets is likely to continue in 2017, especially as cat cafés are growing in number. While some cat cafés are expanding in the number of outlets, ...

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    Country Report

    Dog Food in the Philippines

    May 2017

    The prevailing market trends within dog food are expected to continue in 2017. A gradual shift towards health and wellness brands, however, is likely to occur as companies introduce more brand options. Pet owners with more disposable income are ...

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    Country Report

    Other Pet Food in the Philippines

    May 2017

    No significant changes in trends are expected in 2017. Alternative pets to dogs and cats are likely to continue to include rabbits, hamsters, turtles, fish and birds such as mynah, lovebirds and parrots. More attention is likely to be given to ...

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    Country Report

    Pet Care in the Philippines

    May 2017

    Pet care is expected to see a marginal slowdown in growth in 2017 compared to 2016. This is due to the continuing preference for affordable options as volume growth of pet food is expected to improve in 2017 compared to the previous year. There is ...

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    Country Report

    Pet Products in the Philippines

    May 2017

    The steady growth of health and wellness alternatives in 2016 is expected to continue in 2017. More companies are expected to introduce pet products that use natural ingredients such as Madre De Cacao (Gliricidia sepium) and coconut oil to improve ...

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    Country Briefing

    Economy, Finance and Trade: Philippines

    May 2017

    The Philippines continues to be one of the fastest-growing economies in Asia Pacific in 2016. Robust domestic demand and large infrastructural spending are expected to continue to support economic growth going forward. A youthful workforce, an ...

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    Country Report

    Baby and Child-Specific Products in the Philippines

    May 2017

    Baby and child-specific products has been maturing in the Philippines, as usage has been steady thanks to the high fertility rate but lower child rearing amongst middle- and high-income consumers. Lack of product innovation contributed to the low ...

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    Country Report

    Bath and Shower in the Philippines

    May 2017

    As categories within bath and shower became more mature in 2016, companies combated this through constant connection with consumers. Social media plays a huge role in closing the gap between brands and consumers, and this was used by the biggest ...

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    Country Report

    Colour Cosmetics in the Philippines

    May 2017

    One of the biggest developments in colour cosmetics in 2016 was the ever-increasing availability of beauty brands via e-commerce, led by the category leader Avon Cosmetics, with its products now available both in its own online store and in Zalora. ...

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    Country Report

    Deodorants in the Philippines

    May 2017

    With increasing sophistication when it comes to Filipino consumers’ personal care and hygiene, made possible by the favourable economic conditions, the performance of deodorants had no way to go but higher. In 2016 various players took advantage of ...

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