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 Market Research for Philippines

Euromonitor publishes reports on industries, consumers and demographics in Croatia.

  • Industry specific reports offer insight into market size and market share in Philippines; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Philippines report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Philippines in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Philippines statistics factfile.

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Country Report

Packaging Industry in the Philippines

Fast-moving consumer goods giants such as Unilever have become more visible in their efforts to entice consumers in terms of recycling and reusing empty packs. Over the review period there were several promotions and programmes aimed at encouraging ...

Oct 2014 | US$1,900 | Pages: 43 | Add to cart | View details

Country Report

Hosiery in the Philippines

Neutral-coloured socks are more predominant in retailers. Those looking for more colourful variations, however, have more options as the Leg Love brand collaborated with designers to create more fashionable designs. Improvements in the design ...

Sep 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Jeans in the Philippines

Companies are finding creative ways to differentiate their jeans in order to stand out from competition resulting in improvements in innovation that goes beyond fit/style or dyeing techniques due to the ease by which these can be imitated by others. ...

Sep 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Menswear in the Philippines

Menswear grew by 7% in current value and 2% in volume terms in 2013 which both showed improvements compared to 2012. Although the differences in growth rates were not dramatically robust, the increase, nevertheless, is indicative of the growing ...

Sep 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Apparel and Footwear in the Philippines

The influx of foreign brands livened up apparel and footwear in the Philippines as consumers were presented with better product and brand options. Trial purchases of pricier international labels contributed to value growth. A marginal slowdown, ...

Sep 2014 | US$1,900 | Pages: 105 | Add to cart | View details

Country Report

Sportswear in the Philippines

Attracted by the opportunities available brought by the growing middle class and improving economic conditions in the country, Chinese sportswear brands are growing in number. Following Li-Ning’s entry in the second quarter of 2012, Erke was made ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Womenswear in the Philippines

Collaboration with well-known personalities was ventured into, mostly by local companies, in 2013 which was viewed as part of their efforts to sustain consumer interest in their brands with the growing number of players present. Domestic brand ...

Sep 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Apparel Accessories in the Philippines

Apparel accessories benefited from consumers’ individual outlook on fashion where the emphasis is on achieving a particular style rather than on the brand. Consumers looking to save on their wardrobe expenses would prefer classic apparel and keep ...

Sep 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Childrenswear in the Philippines

Foreign brands of adult apparel are the ones most actively introduced in previous years. However, in 2013, there was an increase in the ventures of local companies to bring international childrenswear brands in the country. Retail Specialist Inc ...

Sep 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Footwear in the Philippines

The growing presence of expensive foreign brands resulted in a marginal increase in value growth in 2013 at 7% compared to 2012. These new brands were able to capture consumer interest resulting in trial purchases. This was likewise reflected in the ...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in the Philippines

Nappies/diapers/pants grew by 5% in 2013, reaching total value sales of Ps15.1 billion. This can be attributed to the high birth rate in the Philippines, which was recorded at 25 births per 1,000 people in 2013. However, compared with previous years,...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Tissue and Hygiene in the Philippines

Rising disposable incomes and the steady increase of the Philippine population are both positively contributing to the growth of tissue and hygiene in the country. Rising disposable incomes among the working class is triggering existing market ...

Sep 2014 | US$2,400 | Pages: 67 | Add to cart | View details

Country Report

Retail Tissue in the Philippines

Price and quality remain the key drivers of brand choice in the Philippine market. Despite higher purchasing power, consumers now tend to look for value-for-money brands in the market. For retail tissue, as long as brands include hygiene/basic ...

Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Sanitary Protection in the Philippines

In terms of value size, sanitary protection reached a modest Ps8.1 billion in total sales in 2013. The bulk of this, 79% to be specific, is attributable to sales of standard towels, equally divided between the with-wings and without-wings variants. ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Wipes in the Philippines

The wipes category grew by 6% in 2013, reaching value sales of Ps101 million. Growth in 2013 was faster than the review period average, primarily due to rising disposable income in the Philippines.

Sep 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in the Philippines

AFH tissue and hygiene products’ current value sales increased by 3% in 2013 to reach Ps4.0 billion in sales. There has been a steady increase in demand from the horeca channel as well as from hospitals and other healthcare institutions. The changing...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in the Philippines

Filipinos continue to use cotton wool/buds/pads as part of their daily hygiene routine. Cotton wool/buds/pads recorded value sales of Ps1.8 billion in 2013 with a 6% growth rate. This growth rate was not significantly different from 2012’s as the ...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Incontinence in the Philippines

Current value sales of incontinence grew by 7% in 2013, reaching Ps846 million. As the working class’s disposable incomes have increased, consumers are now more open to spending on incontinence products. In addition, the category has benefited from ...

Sep 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in the Philippines

Excise tax restructuring in the Philippines hit RTDs/high-strength premixes hardest in 2013. Total volume sales decreased by 40% to reach 3.7 million litres. As this category is relatively new and less stable than other alcoholic drinks types, it is ...

Sep 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Spirits in the Philippines

In 2013, total volume sales decreased by 6% to reach 758 million litres. This drop is mainly attributed to tax reform, with additional taxes raising prices of spirits. Various responses to higher price increase were evident as spirits consumption ...

Sep 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Wine in the Philippines

Wine, as a whole, was less affected by the tax reform implemented in 2013. Total volume sales grew by 8% in 2013, only slightly slower than in 2012. Wine buyers in the Philippines, mostly from affluent households, are unaffected by price movements. ...

Sep 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Beer in the Philippines

Beer has been greatly affected by the implementation of the revised excise tax, registering a 12% decline in total volume sales in 2013. Middle-class beer drinkers have reduced their consumption. As the excise tax significantly increased beer prices,...

Sep 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Cider/Perry in the Philippines

During the review period, total volume sales of cider/perry remained negligible, as demand is very low. There is very low awareness of and familiarity with the product in the Philippines, which discourages manufacturers from entering the category. ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Alcoholic Drinks in the Philippines

Beer was most affected by the excise tax hike during the review period. Total volume sales fell strongly in 2013 as consumers either stopped drinking beer or decreased their purchases. Total volume sales of spirits were also negatively affected but ...

Sep 2014 | US$1,900 | Pages: 93 | Add to cart | View details

Country Report

Confectionery Packaging in the Philippines

In 2013 flexible packaging continued to form the bulk of confectionery packaging, and grew by 2%. Flexible plastic made up nearly 80% of this niche, but saw slightly lower growth. Flexible plastic was most commonly used in the countlines niche of ...

Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Dairy Packaging in the Philippines

Rigid plastic packaging made up the majority of dairy packaging in 2013, and grew by 3%. Yoghurt and sour milk drinks continue to form the bulk of products using rigid plastic packaging. HDPE bottles are the main pack type, growing 3% and driven by ...

Sep 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in the Philippines

PET bottles and HDPE bottles lead the rigid plastic category, with PET bottles growing faster. Both packaging types saw growth, driven by soy-based sauces, which grew fastest among the products that use PET bottles, while making up the largest unit ...

Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Baby Food Packaging in the Philippines

Baby food consumption continued to grow relatively slowly in 2013, and this limited the performance of baby food packaging. Baby food continues to be consumed mainly by middle- to upper-income families, whose purchasing power continues to support the...

Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in the Philippines

Metal food cans continued to be the dominant packaging type for canned/preserved foods in the Philippines contributing to about 90% of total packaging units. However, metal food cans faced greater challenges due to the increasing popularity of ...

Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Bleach in the Philippines

In the review period, there has been an uptrend in the different variants of bleach, despite industry sources knowing that the original scent continues to be the best seller. Still, in 2013, the availability of more scents and pack sizes, which had ...

Aug 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Dishwashing in the Philippines

In 2013, players in dishwashing increasingly invested in awareness campaigns to boost the acceptance of dishwashing. In a country where laundry detergent is also used for washing dishes, the last few years of the review period have seen several ...

Aug 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home Insecticides in the Philippines

In 2013, the continued threat of dengue fever, especially with more cases reported in the year compared to 2012, served as the main catalyst for the sales growth of home insecticides. However, since mid- to upper-income households have also ...

Aug 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Laundry Care in the Philippines

In 2013, laundry care enjoyed a boost in its performance thanks to the aggressive marketing of less expensive brands. Although the playing field seemed largely mature, the increasing presence of these more affordable alternatives resulted in retail ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Home Care in the Philippines

In 2013, the continued improvement in the Philippine economy translated into strong performance for home care. This was in light of higher purchasing power that resulted in more sophisticated tastes as well as a greater propensity to try relatively ...

Aug 2014 | US$2,400 | Pages: 68 | Add to cart | View details

Country Report

Polishes in the Philippines

In 2013, the increasing changes in overall lifestyle affected different types of polishes in different ways. For example, in the midst of an improving economy, the increasing shift towards tile flooring, being the easiest to clean, has challenged the...

Aug 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Surface Care in the Philippines

In 2013, the increasingly improved economy resulting in stronger purchasing power contributed to more sophisticated tastes in surface care products. With the increased opportunities for home-based jobs, an increased emphasis is placed on hygiene in ...

Aug 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Toilet Care in the Philippines

Despite the continued improvement in the Philippine economy and the stronger emphasis on hygiene, particularly in the bathroom and toilets, toilet care continued to perform sluggishly. This may be linked to the continued high prices of toilet care ...

Aug 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Air Care in the Philippines

Despite the increasingly improved economy in 2012 well into 2013, air care did not enjoy a strong boost in its growth, largely due to the rising popularity of indirect alternatives. For example, instead of spray/aerosol air fresheners, the increased ...

Aug 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Luxury Goods in the Philippines

Demand for luxury goods was sustained in 2013 by the overall improvement in the country’s economic condition which provided better employment opportunities for Filipinos. The continued growth in business process outsourcing activities contributed to ...

Jul 2014 | US$1,100 | Pages: 73 | Add to cart | View details

Country Report

Health and Wellness in the Philippines

With a better economic performance, stronger consumer confidence, and greater health awareness among consumers, health and wellness performed better in 2013 compared to 2012. The growth was also buoyed by the intensive marketing campaigns from ...

Jun 2014 | US$1,900 | Pages: 78 | Add to cart | View details

Country Report

Hot Drinks Packaging in the Philippines

In 2013, the increasing popularity of coffee and tea foodservice outlets was seen to improve interest in hot drinks in general. This was especially apparent in 2013 in the wake of the improved economy in 2011/2012, as more business process ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Soft Drinks Packaging in the Philippines

In 2013, soft drinks packaging enjoyed slightly more dynamic growth than a year earlier of almost 3% to reach 14 billion units. This was largely driven by the increased employment opportunities brought about by the rise in business process ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Alcoholic Drinks Packaging in the Philippines

In the review period, alcoholic drinks packaging remained largely limited by the stricter sin tax laws in the Philippines. However, sales enjoyed a boost through foodservice outlets against the backdrop of rising purchasing power. Despite the ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Beauty and Personal Care Packaging in the Philippines

Towards the end of the review period, pricing concerns continued to be a dominant force in dictating the direction of beauty and personal care packaging. The dynamic efforts of manufacturers in offering as many pack sizes and pack types as possible ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Home Care Packaging in the Philippines

Home care in the Philippines continued to be a significant contributor to packaging sales. For 2013, home care packaging rose by 8%, which was slower than 2012. The relative slowdown in the Philippine economy in 2013, especially compared to the peak ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Dog and Cat Food Packaging in the Philippines

Over the review period, the continued rise in interest in pet ownership as well as stronger appeal of more sophisticated products for pets were the major drivers behind growth of dog and cat food packaging. This included a stronger interest in more ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Tobacco Packaging in the Philippines

With Republic Act 10531 signed into law and implemented beginning January 2013, the review period was a dismal year for tobacco players, and consequently for tobacco packaging. The new tax system called for a significant increase in taxes for ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Vending in the Philippines

Vending continued to fall in 2013 due to the growth in distribution through convenience stores. In addition to this, vending also faces indirect competition with sari-sari stores (local traditional mom and pop shops). Sari-sari stores are spread all ...

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in the Philippines

Over the review period, there was increased interest in branded apparel, fuelled by the improving economy, which stimulated higher purchasing power. Furthermore, the increasing availability of online business process outsourcing jobs added to the ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Direct Selling in the Philippines

In 2013, the performance of direct selling in the Philippines continued to be boosted by increasing purchasing power. This translated not only into more families patronising direct selling as a source for their needs, but also into more stay-at-home ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details
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