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 Market Research for Philippines

Euromonitor publishes reports on industries, consumers and demographics in Croatia.

  • Industry specific reports offer insight into market size and market share in Philippines; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Philippines report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Philippines in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Philippines statistics factfile.

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Country Report

Packaged Food in the Philippines

Philippine packaged food continued to benefit from improving economic conditions over the review period. The positive economic environment not only helped consumer confidence, but also generally widened purchasing options for consumers. With more and...

Apr 2015 | US$6,500 | Add to cart | View details

Country Report

Luxury Goods in the Philippines

Luxury goods registered similar current value growth in 2014 to that of the previous year. Positive economic conditions in the Philippines in 2014 resulted in a lower unemployment rate than in 2013, including more women in the workforce, which ...

Apr 2015 | US$1,100 | Pages: 59 | Add to cart | View details

Country Report

Consumer Lending in the Philippines

The Philippine consumer lending industry remained upbeat in 2014, surpassing growth of the previous year. The local industry benefited from a vibrant economic performance, an influx of OFW remittances, and the expansion of BPO (business process ...

Apr 2015 | US$1,900 | Pages: 13 | Add to cart | View details

Country Report

Financial Cards and Payments in the Philippines

While cash is still most commonly used for daily purchases and payments, Filipino consumers are increasingly embracing cashless transactions due to the speed, convenience and rewards that these entail. Issuer and operators’ marketing campaigns and ...

Apr 2015 | US$1,900 | Pages: 69 | Add to cart | View details

Country Report

Gum in the Philippines

Gum recorded 3% value growth in 2013, which was continued into 2014. The sluggish performance of gum is due to the presence of several substitutes in the form of mints, mentholated boiled sweets, mint pastilles and even medicated confectionery, for ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Meal Replacement in the Philippines

Meal replacement registered strong value growth in 2013, which continued into 2014, with value sales rising by 9%. The growth was spurred by the proactive stance of consumers in maintaining their health, to which companies responded by introducing ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Other Dairy in the Philippines

Other dairy is a mature category with few prospects for launching breakthrough innovations. At most, players introduce new flavour variants, such as in coffee whitener and to some degree, in plain condensed/evaporated milk and in cream. These, ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Sugar Confectionery in the Philippines

Sugar confectionery used to be positioned mainly for children. Adults, however, were increasingly targeted by companies through the use of coffee flavour for boiled sweets, for instance. Towards the end of 2012, Jack ‘n’ Jill XO further expanded its ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in the Philippines

Yoghurt and sour milk products grew by 4% in 2014. The slight slowdown in value growth is due to the growing number of affordable brands, which seeks to dispel the notion of yoghurt as an aspirational food item. Creamy Delight, for instance, entered ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Baby Food in the Philippines

Baby food grew by 4% in 2014 marginally outpacing the value growth recorded in 2013. This slight upward movement stems from the continuous improvement in product formulation by companies looking to differentiate their brands against the competition. ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Cheese in the Philippines

Cheese is perceived as useful mainly as a bread spread or as a garnish/ingredient for dishes. It is very seldom that cheese is enjoyed in its own right, to be paired, for instance, with wine. As such, cheeses, such as Brie, Camembert and Emmental, ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Chocolate Confectionery in the Philippines

Chocolate confectionery grew by 4% in 2014, which is slightly faster than the value growth achieved in 2013. Volume growth also marginally improved compared to 2013, reaching 2% in 2014. The perception of chocolate confectionery as a treat has led to...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Confectionery in the Philippines

Universal Robina led chocolate confectionery in 2014 with a 34% value share. The company continues to lead through its competitive pricing strategy and extensive distribution. It also has a wide brand portfolio under its Jack ‘n’ Jill brand line, ...

Apr 2015 | US$1,900 | Add to cart | View details

Country Report

Dairy in the Philippines

Kraft Foods, with a value share of 60% in 2014, continued to lead the category. Its ongoing dominance is due to its wide brand portfolio led by its two brands, Kraft and Cheez Whiz. Aside from these two brands, which are positioned towards mainstream...

Apr 2015 | US$1,900 | Add to cart | View details

Country Report

Drinking Milk Products in the Philippines

Drinking milk products recorded a 5% increase in value sales in 2014. However, being a mature category, the prospects of registering significantly faster growth diminishes. Nevertheless, the category continues to record improvements as consumers are ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Ice Cream in the Philippines

Ice cream consumption usually peaks during the hot summer months. Demand, however, is also stimulated by festivities, be it town fiestas or birthday parties, making ice cream very much a part of every celebration. As such, consumption of ice cream ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Oils and Fats in the Philippines

With a lack of parks and recreational centres in the country, Filipinos often go to shopping malls for leisure. The continued expansion in shopping mall outlets further encouraged this culture as it became more accessible to households. There was ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Snack Bars in the Philippines

Snack bars faced competition from several alternative product areas which adversely affected demand for the products. The numerous brand choices of substitutes and their wide distribution further aggravated this competition. Consequently, snack bars ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Spreads in the Philippines

Cookie butter rose to fame in 2013 with Trader Joe’s Speculoos Cookie Butter and Lotus Biscoff being the two most popular brands. Although the producers of these brands did not have a local distribution arm, enterprising individuals supplied these ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Baked Goods in the Philippines

Innovation remains vital for baked goods companies to address the need of consumers for variety, which can be more pronounced in packaged food. The development of new products is directed either towards creating something healthier or something ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in the Philippines

Filipinos are used to eating rice with their main meals including breakfast. This limited the demand for breakfast cereals, especially as few people drink milk after childhood, once they start eating solid food after drinking toddler milk formula. As...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Bakery in the Philippines

Artisanal players which led the category in 2013 with a value sales contribution of 48% sustained its lead in 2014 with a 47% value share. The proximity of neighbourhood bakeries to households gave artisanal goods an edge over packaged/industrial ...

Apr 2015 | US$1,900 | Add to cart | View details

Country Report

Biscuits in the Philippines

Biscuits continued to be regarded as a convenient snack option which consumers can consume while on the go or which mothers give their children to take to school. Although some variants may have a high fat or sugar content, biscuits are generally ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Dog Food in the Philippines

Dry dog food continued to be a more popular choice than wet dog food in 2013. Prices and the availability of products were prominent factors affecting this continued preference. Sales of higher-priced wet dog food remained limited to upper-income ...

Mar 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Other Pet Food in the Philippines

Other pet food continued to record growth in 2013, with general interest in pets continuing to slowly increase. Growth of care for other pets such as birds, fish and small mammals/reptiles may have been a result of the changing lifestyles of ...

Mar 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Pet Care in the Philippines

The Philippine pet care industry recorded a positive performance in 2013. Increased willingness and ability to spend on pets were key factors, as well as pet owners becoming increasingly educated about proper pet care and the appropriate nutritional ...

Mar 2015 | US$1,900 | Pages: 45 | Add to cart | View details

Country Report

Pet Products in the Philippines

In 2013, economic conditions continued to improve, which allowed Filipinos to become increasingly able and willing to spend on their pets. Pet care products continued to grow in importance as Filipinos increasingly wanted to show off their pets, ...

Mar 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Cat Food in the Philippines

In 2013, the cat care industry continued to grow, despite the dominance of the Philippine dog care industry. The cat population continued to rise, even with the strengthened campaigns by animal welfare organisations to spay and neuter cats. Cat ...

Mar 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Smokeless Tobacco in the Philippines

As historically one of the least familiar tobacco products on the Philippine market, smoking tobacco volume sales continued to be negligible in 2013. Smokeless tobacco products are legal in the country and are generally imported mostly from the US ...

Feb 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Smoking Tobacco in the Philippines

Roll-your -own (RYO) tobacco dates back to the early beginnings of Philippine tobacco culture. When the Spaniards brought in the boom of tobacco farming to the country, older populations simply used tobacco leaves. Asian neighbours introduced the ...

Feb 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Cigarettes in the Philippines

The year 2013 appeared to be a negative one for cigarettes with the 16% decrease in total cigarette volume sales. This largely resulted with the implementation of a series of yearly tax increases following a change in excise tax rates. This brought ...

Feb 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Cigars in the Philippines

Cigars and cigarillos smoking has long been popular amongst members of higher society classes. This dates back to the time when the Spaniards introduced tobacco production in the Philippines. There has since then been a tradition of local hand-made ...

Feb 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Tobacco in the Philippines

Tobacco volume and value sales experienced a decline in the review period as the newly amended sin tax law greatly increased the unit price of cigarettes and cigars. Cigarette sales took a big hit as prices soared beyond the purchasing power of the ...

Feb 2015 | US$1,900 | Pages: 56 | Add to cart | View details

Country Report

Pasta in the Philippines

Pasta continues to be seen as a staple in the Philippines, leading consumers to be increasingly price-sensitive in their choice of brand. Lower-priced brands are gaining momentum as price becomes a greater consideration in pasta purchasing choices.

Feb 2015 | US$900 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in the Philippines

Growth of Philippine sauces, dressings and condiments has been driven by innovative products as well as product diversification. The growing presence of both local and international flavours has also been seen in sauces, dressings and condiments.

Feb 2015 | US$900 | Add to cart | View details

Country Report

Soup in the Philippines

Soup in the Philippines saw positive growth over the review period, as consumers increasingly explored new soup products. There has been a general openness to other flavours, especially oriental, as the Filipino palate welcomes new flavours. This ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in the Philippines

The Philippines shows growing openness to different varieties of sweet and savoury snacks, seen especially in extruded snacks. Innovation has come not just in the form of new products, but also flavours being introduced from various sources, both ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Noodles in the Philippines

In 2014, sales of noodles in the Philippines continued to grow in volume and value terms. Increasingly penetrating noodles in the Philippines are Asian-inspired speciality flavours, not just from the Philippines but from neighbouring Asian countries ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Jewellery in the Philippines

Jewellery recorded a positive current value growth in 2014, despite slightly slowing versus 2013. Consumers’ rising image consciousness was the key contributor to the performance of jewellery, as they invested in jewellery to accessorise their ...

Jan 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Personal Accessories in the Philippines

Personal accessories grew positively in current value during 2014. Consumers’ improved disposable incomes coupled with the positive economic conditions in 2014 contributed to their willingness to invest in personal accessories. Consumers’ rising ...

Jan 2015 | US$1,100 | Pages: 51 | Add to cart | View details

Country Report

Watches in the Philippines

Watches slowed in current value growth during 2014, though remaining positive. Increased penetration of smartphones in the Philippines saw consumers being more reliant on them to tell time amongst other functions. Coupled with the high penetration of...

Jan 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Writing Instruments in the Philippines

Writing instruments registered positive current value growth in 2014, though at a slower pace than in 2013. 2013 witnessed the government announcing a change in the basic education system from a 10-year programme to the K-12 system, with 2 years ...

Jan 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Bags and Luggage in the Philippines

Bags and luggage grew positively in current value during 2014, though at a slower pace than in 2013. Consumers’ rising sophistication and fashion consciousness raised their willingness to explore the various bag types. Expansion of fashion brands ...

Jan 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Eyewear in the Philippines

Eyewear recorded positive current value growth in 2014, though at a slower rate than in 2013. The increase in the number of promotions initiated by retailers and eyewear manufacturers to combat intensifying competition in 2014 was a key contributory ...

Jan 2015 | US$1,100 | Pages: 29 | Add to cart | View details

Country Report

Spectacles in the Philippines

Consumers’ rising image consciousness, driven by their exposure to international fashion trends and the K-Pop wave in the Philippines, boosted spectacles’ current value growth in 2014. Consumers were increasingly willing to try out fashionable ...

Jan 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Contact Lenses in the Philippines

Rising exposure to international beauty and grooming trends continued to spur consumers to switch to contact lenses for daily wear. Convenience was another key factor driving contact lenses, especially for active consumers. Cosmetic lenses from ...

Jan 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Ready Meals in the Philippines

Ready meals offers Filipinos an easy, convenient, typically all-in-one food product that is easily heated and consumed. The improving Philippine economy has come along with busy lifestyles and ready meals meet the need for meals that can even be ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Canned/Preserved Food in the Philippines

While 2014 continued to be positive for canned/preserved food, compared with previous review periods, growth was seen to slow down slightly in 2014. Canned/preserved food, especially those with more affordable prices, remains a staple in local ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Chilled Processed Food in the Philippines

Chilled processed food continues to be popular in the country, and is usually eaten during breakfast or as an afternoon snack. These products enjoy continued patronage especially as an easy-to-prepare item to pack in a child’s lunchbox. The ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Dried Processed Food in the Philippines

Dried processed food continues to be a food option for the increasingly busy Filipino. With a variety of products from the most convenient instant noodles and dessert mixes, to rice and dried pasta, the growth of dried processed food is driven by the...

Jan 2015 | US$900 | Add to cart | View details
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