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Market Research on Philippines

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Philippines.

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Euromonitor Philippines reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Coffee in the Philippines

Positive economic conditions and increased purchasing power continued to aid the growth of Philippine coffee in 2015. Instant coffee continues to dominate, seeing increasing competition among its leading players. Economic growth leading to ...

Feb 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Other Hot Drinks in the Philippines

Consumers are increasingly faced with busy and faster-paced lifestyles with the country seeing continued positive economic growth. Other hot drinks offer convenience with easily-prepared beverages especially for a quick breakfast to start the day. ...

Feb 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Hot Drinks in the Philippines

While hot drinks continue to be consumed on a regular basis, the overall maturity of the biggest types is leading hot drinks’ retail sales growth, although positive, to be on a slow decline. It is also being pulled down by a slowdown in growth of one...

Feb 2016 | US$2,100 | Pages: 36 | Add to cart | View details

Country Report

Tea in the Philippines

Tea continued to show positive growth in the Philippines in 2015, while remaining largely secondary when compared to coffee in overall hot drinks. Awareness of the health benefits of tea continues to grow but, while this keeps sales afloat, it ...

Feb 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Vending in the Philippines

In 2015, vending in the Philippines continued to decline in current value terms due to the expansion and increasing strength of other retail channels, particularly convenience stores and sari-sari stores where consumers can easily buy products that ...

Jan 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in the Philippines

2015 witnessed the continued partnership of foreign retailers with local distributors within apparel and footwear. This development was due to retailers’ recognition of the country’s highly westernised culture and young population, which is ...

Jan 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Direct Selling in the Philippines

Direct selling in the Philippines continued to grow in 2015 as more Filipinos from the lower-income segment, which holds a large share of the population, chose to purchase products from this channel mainly due to availability of instalment payment ...

Jan 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in the Philippines

The fast-rising disposable incomes and growth of credit card usage among Filipinos made purchases of expensive electronics, appliances and gadgets more prevalent than before. Many electronics and appliance specialist retailers continued their ...

Jan 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Grocery Retailers in the Philippines

In 2015, retail giants operating within grocery retailers continued to expand as numerous outlets of existing supermarket and hypermarket brands were launched and acquisitions of smaller local supermarket chains were made. This particular strategy ...

Jan 2016 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in the Philippines

In 2015, health and beauty specialist retailers continued to post notable growth in terms of outlet and value sales. This was due to the increase in demand by Filipinos for products that helped them answer specific needs pertaining to health, ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in the Philippines

Due to the increasing rate of home ownership and higher spending capacity, home furnishing, improvement and renovation projects became a common undertaking for a number of Filipinos in 2015. Moreover, banks and some government agencies were very keen...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Homeshopping in the Philippines

Homeshopping experienced positive growth in 2015 due to major players’ dynamic marketing campaigns that enabled them to encourage more consumers to purchase products from them. Apart from advertising their products on television and websites, they ...

Jan 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Internet Retailing in the Philippines

Significant growth of internet retailing in the Philippines was credited to retailers’ continued efforts to develop their businesses by way of providing more product options to their customers, widening their reach to serve other areas apart from ...

Jan 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in the Philippines

Due to increasing disposable incomes and growing attraction of Filipinos when it comes to fashion, bags and luggage specialist retailers grew by 10% in current value terms. The growth was further supported by the increasing incidence of travel to ...

Jan 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Mixed Retailers in the Philippines

In 2015, mixed retailers was one of the retail channels that performed well in the country’s retail landscape because of Filipinos’ heightened demand for greater convenience. The fast-paced and hectic lifestyles, especially in the metro, led ...

Jan 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Retailing in the Philippines

The significant growth in the private sector, which includes many businesses operating under retailing, continued to boost the country’s economy. In addition, remittances from overseas Filipino workers (OFW), sustained growth of the business process ...

Jan 2016 | US$2,100 | Pages: 126 | Add to cart | View details

Country Report

Heating Appliances in the Philippines

Heating appliances such as panel heaters and oil-filled radiators continue to be absent due to the country’s year-round tropical weather.

Jan 2016 | US$990 | Add to cart | View details

Country Report

Home Laundry Appliances in the Philippines

Consumers’ shift to increasingly modern lifestyles have contributed to the growth of home laundry appliances. Many lead on-the-go lifestyles and more women are also choosing to work instead of adopting traditional gender roles such as doing the ...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Irons in the Philippines

Irons are considered as an essential appliance, especially among the working class. Many working Filipinos strive to take good care of their clothing and appearance. Ironing helps ensure that clothes are neat and presentable. As such, the absence of ...

Jan 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Large Cooking Appliances in the Philippines

Residential housing developments have positively impacted sales of large cooking appliances. Flexible payment options such as rent-to-own and no down payment schemes have helped more consumers to purchase their own houses. With this, consumers are ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Microwaves in the Philippines

Microwaves grew by 3% in 2015 compared with 2% in 2014. Higher volume sales can be attributed to a mix of different factors such as consumers’ increasing desire for a modern lifestyle and the rise in disposable income among the middle class which ...

Jan 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Consumer Appliances in the Philippines

Consumer appliances grew by 6% in 2015, which was slightly higher than in 2014 due to a general increase in volume sales as disposable incomes increase and consumer lifestyles change. Although consumers are more willing to spend on more specialised ...

Jan 2016 | US$2,650 | Pages: 118 | Add to cart | View details

Country Report

Personal Care Appliances in the Philippines

Changing consumer lifestyles are driving the growth of personal care appliances. This is because many consumers, especially those from the emerging middle class, are becoming more conscious about image and appearance. More Filipinos are also choosing...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Refrigeration Appliances in the Philippines

Higher disposable incomes, especially of the emerging middle class, continue to fuel growth in refrigeration appliances. This is coupled with the availability of affordable housing options in the country. More people are now able to purchase a house ...

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Small Cooking Appliances in the Philippines

Higher disposable incomes, especially among the growing middle class, have enabled consumers to invest more in their kitchens. More consumers can now afford to purchase small cooking appliances which used to be considered non-essential. The ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the Philippines

Small kitchen appliances grew by 4% in 2015. The market for the category is limited in the first place, with sales of kitchen appliances such as electric kitchen scales and food and meat slicers confined to cooking professionals or possibly those who...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Vacuum Cleaners in the Philippines

Changing consumer lifestyles is one of the factors driving the growth of vacuum cleaners. While many Filipinos still use a traditional reed broom and rags and mops to clean floors, consumers choosing to purchase a vacuum cleaner is also growing. ...

Jan 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Air Treatment Products in the Philippines

Higher disposable incomes and the residential housing boom continued to fuel the growth of air treatment products in 2015. The availability of affordable housing options and rent-to-own schemes enabled more Filipinos to afford their own homes. This ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Dishwashers in the Philippines

Dishwashers continued to be a niche category in 2015 as most consumers wash dishes by hand. High upfront costs also restrict growth as many find the purchase of a dishwasher to be unjustified. Many from the upper classes also employ household helpers...

Jan 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Food Preparation Appliances in the Philippines

Higher disposable incomes, especially among the growing middle class, are enabling consumers to invest more in their kitchens. While consumers previously tended to just purchase basic appliances, more consumers can now afford to purchase more ...

Jan 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Luxury Goods in the Philippines

The growth of luxury goods was still almost at par with the growth rates of the review period and increasing. This maintained development in 2015 was made possible by the buildup of constructive socioeconomic conditions of the country. The working ...

Dec 2015 | US$1,210 | Pages: 64 | Add to cart | View details

Global Briefing

Running Just to Stay in Place: Consumer Foodservice in Rapidly Evolving Asia Pacific

Asia Pacific as a region has become both increasingly important to the global growth picture and more difficult to navigate, as the largest markets grow simultaneously more competitive and less certain in terms of their long-term opportunities. This ...

Dec 2015 | US$1,325 | Pages: 46 | Add to cart | View details

Country Report

Packaged Food in the Philippines

The favourable performance recorded by packaged food over the entire review period was sustained in 2015 as slight improvements were noted in current value terms. This is being partly driven by the growing middle class, who are upgrading their brand ...

Dec 2015 | US$7,150 | Add to cart | View details

Country Profile

Philippines: Country Profile

The economy will slow in 2015 but still grow at a healthy pace. Positive factors include lower commodity prices, steady gains in domestic demand and public spending on infrastructure development. Risks include a prolonged slowdown in Japan and China ...

Dec 2015 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Computers and Peripherals in the Philippines

Computers and peripherals experienced an overall decline in unit prices over the review period, partly due to intensifying competition within the area as manufacturers vie for market share. With the exception of tablets, the category has become ...

Dec 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Audio and Cinema in the Philippines

Demand for home audio and cinema products remains very limited in the Philippines and is stronger among middle to upper income consumers who seek a more pleasurable viewing experience. Despite a limited market, higher disposable incomes, especially ...

Dec 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Imaging Devices in the Philippines

Imaging devices volume sales declined by 9% in 2015 as the availability of cameras in smartphones continues to affect sales. Moreover, manufacturers are constantly upgrading the cameras found in smartphones to rival those found in cameras. However, ...

Dec 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

In-Car Entertainment in the Philippines

In-car entertainment volume sales increased by 11% in 2015 – a slight decline from 14%. The availability of substitute products such as smartphones and portable players is one factor behind reduced growth. However, consumers may continue to purchase ...

Dec 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Mobile Phones in the Philippines

Smartphones continued to lead growth in 2015, with volume sales rising by 35% and the penetration of low-cost smartphone brands such as Cherry Mobile continuing to rise. International brands such as Acer and Lenovo are also changing the market as ...

Dec 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Consumer Electronics in the Philippines

Consumer electronics continued to grow in 2015, albeit at a slower pace compared to 2014 due to a slowdown in sales of smartphones and tablets as a result of increased penetration. However, higher disposable incomes continue to boost consumer ...

Dec 2015 | US$2,640 | Pages: 65 | Add to cart | View details

Country Report

Portable Players in the Philippines

Portable players volume sales fell by 31% in 2015, after falling by 24% in 2014. The penetration of low-cost smartphones and tablets increased further as consumers chose to purchase these multifunctional devices over e-readers or portable media ...

Dec 2015 | US$990 | Pages: 13 | Add to cart | View details

Country Report

Wearable Electronics in the Philippines

Wearable electronics continued to gain traction in 2015. Brands available in the market include Samsung, Sony, Cherry Mobile and Apple. However, demand remains limited in the country as most consumers feel no real need to own such products. In ...

Dec 2015 | US$990 | Pages: 10 | Add to cart | View details

Country Report

Home Video in the Philippines

Home video sales were primarily driven by LCD TVs and BD players in 2015, which both grew by 20% with declining unit prices fuelling demand. In addition, the availability of flexible payment schemes such as instalment plans also enabled more of the ...

Dec 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Processed Fruit and Vegetables in the Philippines

Retail sales of processed fruit and vegetables in the Philippines registered 5% current value growth and 3% volume growth in 2015, rates which are both slightly slower than in 2014. Partly accounting for the marginal slowdown in 2015 is the ...

Nov 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Processed Meat and Seafood in the Philippines

A health and wellness trend is making consumers in the Philippines more conscious of their food choices. Trans fat, MSG, preservatives and artificial flavours are among the ingredients commonly watched out for in food. With processed meat and seafood...

Nov 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Ready Meals in the Philippines

Filipinos of various income profiles are leading hectic lifestyles. This drives them to opt for products which provide convenience. As such, ready meals and foodservice are popular meal options among busy individuals. However, a health and wellness ...

Nov 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Rice, Pasta and Noodles in the Philippines

Rice remains a staple in the Filipino diet with pasta and noodles eaten more often during special occasions or during snack times. With the country’s rice production failing to grow in line with increasing demand, the country relies on imports to ...

Nov 2015 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in the Philippines

The busy lifestyles of urban dwellers are leading to increased reliance on foodservice providers for daily meals. Eating out is not favourable to sales of sauces, dressings and condiments as consumers end up using fewer products when they do not cook...

Nov 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Soup in the Philippines

Ramen continues to grow in popularity, especially within foodservice. Some entrepreneurs are even bringing in Japanese foodservice brands to ensure authenticity in terms of taste. Although ramen is a noodle soup dish, soup is not expected to benefit ...

Nov 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in the Philippines

In 2013, the Department of Education sought to regulate the sale of unhealthy food products, such as salty snacks and carbonates, in schools although no explicit ban was set in place. Some local government units, however, started to implement ...

Nov 2015 | US$990 | Pages: 37 | Add to cart | View details
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