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 Market Research for Philippines

Euromonitor publishes reports on industries, consumers and demographics in Croatia.

  • Industry specific reports offer insight into market size and market share in Philippines; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Philippines report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Philippines in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Philippines statistics factfile.

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Country Report

Away-From-Home Tissue and Hygiene in the Philippines

AFH tissue and hygiene recorded its strongest current value sales growth of the review period in 2014. Positive economic conditions in the Philippines encouraged the entry of new hotels as well as the expansion of existing hotel chains towards the ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in the Philippines

Cotton wool/buds/pads saw slower retail volume and current value growth in 2014, compared with 2013. The increased maturity of demand restricted the overall performance, as consumers were already accustomed to using these products daily. Furthermore,...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Incontinence in the Philippines

In 2014, current value growth slowed down compared with 2013, though retail volume sales grew faster. Rising sophistication made consumers increasingly aware of the benefits of incontinence products and helped to reduce the stigma surrounding the ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in the Philippines

Nappies/diapers/pants recorded stronger current value growth in 2014, compared with 2013. According to the US Central Intelligence Agency, the birth rate in the Philippines reached 24.2% in 2014, one of the highest in Asia. The positive birth rate ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Tissue and Hygiene in the Philippines

Tissue and hygiene witnessed slightly stronger current value growth in 2014, compared with 2013. The rise in prices of raw materials like cotton and paper saw manufacturers pass on added costs to consumers, which led to unit price increases across ...

May 2015 | US$2,650 | Add to cart | View details

Country Report

Retail Tissue in the Philippines

In 2014, current value growth of 5% was stable, compared with 2013. While positive economic conditions in the Philippines during 2014 supported consumer confidence and spending, people were increasingly indifferent to the branding of retail tissue ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Sanitary Protection in the Philippines

Marginally slower current value sales growth was recorded in 2014, compared with 2013, due to the high penetration of sanitary protection in the Philippines, given its essential nature. On the other hand, busy lifestyles amid positive employment ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Wipes in the Philippines

Wipes witnessed stronger current value growth in 2014 than in 2013, though sales remained relatively small. Due to high unit prices, consumers remained reluctant to purchase home care wipes and floor cleaning systems. Instead, consumers stuck to ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Coffee in the Philippines

Although chained coffee shops such as Starbucks remain popular among consumers, small speciality coffee shops are ushering in a third wave of coffee. Coffee lovers and upper-income individuals are being attracted by artisanal coffee brewed using ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Other Hot Drinks in the Philippines

The health and wellness trend has made consumers more conscious of the ingredients making up the food and beverages they buy. Their fast-paced lifestyles, meanwhile, have favoured easy-to-prepare meals and beverages. With other plant-based hot drinks...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hot Drinks in the Philippines

The hot drinks market continues to be dominated by coffee, which is more preferred by Filipinos compared with tea or other hot drinks. With instant standard coffee at a mature level, the category slowed down in 2014, leading to a decline in total ...

May 2015 | US$2,100 | Add to cart | View details

Country Report

Tea in the Philippines

Despite the growing health-consciousness among consumers, tea remains inferior to coffee even though it provides numerous health benefits. The foodservice channel, however, has helped improve consumer acceptance of tea through creative concoctions ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Asian Speciality Drinks in the Philippines

Asian specialty drinks continues to remain negligible in 2014

May 2015 | US$1,000 | Add to cart | View details

Country Report

Bottled Water in the Philippines

Pollution and improper waste disposal have made the country’s natural sources of water unfit for drinking. Although tap water is treated, consumers still avoid drinking it without first boiling or filtering it. To avoid water-related diseases such as...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Carbonates in the Philippines

Demand for carbonates is affected by the weather, with hot summer months providing good sales for companies whilst rainy periods result in lower turnover. Carbonates are also extensively distributed and can be bought even through other grocery ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Concentrates in the Philippines

Total volume sales of concentrates further contracted by 3% in 2014. Aside from the appeal of small sachets, called litro packs, which make a litre of juice, the category’s deceleration is also associated with the growing desire of consumers for ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Juice in the Philippines

Juice cleanses gained popularity in 2013 and continue to generate interest amongst consumers as a healthy way to detoxify the body and lose weight. Juicing is seen as an efficient way to take in nutrients from several fruits and vegetables in a ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Soft Drinks in the Philippines

Performance of the soft drinks market in 2014 was at par to that in 2013. New product launches and promotions assisted in sustaining volume sales. The continued expansion of the middle class, meanwhile, provided companies with a wider consumer base. ...

May 2015 | US$2,100 | Add to cart | View details

Country Report

RTD Coffee in the Philippines

RTD coffee remained a low profile category in 2014 and is the least publicized compared to other soft drinks. As such, the category mainly relies on presence in retailers to drive sales. Aside from supermarkets, convenience stores are important ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in the Philippines

The growing health consciousness amongst consumers is beneficial to RTD tea which registered a total volume growth of 7% in 2014. Although this is slower than the 13% total volume growth it recorded in 2013, the category is seen to continue to ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Air Treatment Products in the Philippines

Air treatment products continues to benefit from the increasing disposable income in the Philippines and the availability of lower priced brands that support the consumer demand. During 2014, spending on air treatment products is deemed important due...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Dishwashers in the Philippines

The local market for dishwashers remains very small as the majority of Filipino households wash their dishes manually. Investment in dishwashers is perceived to be unwise. While lower and middle-income consumers find washing their dishes manually ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Food Preparation Appliances in the Philippines

On the consumer side, stronger interest in home food preparation, busier lifestyles, and the health and wellness trend altogether contribute to the improvement in the volume sales of food preparation appliances. The recent ascent of celebrity chefs ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Home Laundry Appliances in the Philippines

The volume sales of home laundry appliances slightly accelerated in 2014 as more Filipino households are buying washing machines for the convenience that they offer. The penetration of home laundry appliances continues to deepen due to first-time ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Irons in the Philippines

The strong economic performance in the Philippines is contributing to the robust demand for irons in 2014. Employment opportunities provided more income to consumers and necessitated the purchase of irons for daily use. Young professionals leaving ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Large Cooking Appliances in the Philippines

The improving affluence in the Philippine market helped boost the demand for large cooking appliances. During 2014, volume sales of these products improved by 6% reaching 165,000 units. Despite the popularity of freestanding hobs in the market, more ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Microwaves in the Philippines

The awareness of Filipinos on the usage and benefits of microwaves continuously improves, which is instrumental in encouraging first time purchasers and pushing volume sales of these products. Though penetration of microwaves remain low compared to ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Consumer Appliances in the Philippines

On the back of the growing affluence in the Philippines, volume sales of consumer appliances continue to see an uptrend, surpassing the 2013 level. Acceleration was observed both in major appliances and small appliances, driven by local households ...

May 2015 | US$2,650 | Add to cart | View details

Country Report

Personal Care Appliances in the Philippines

Personal care appliances reported moderate growth in 2014 on the back of Filipino’s stronger interest in enhancing their physical appearances through beauty and personal care products and appliances. Filipinos are more willing to invest money in ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Refrigeration Appliances in the Philippines

The volume sales of refrigeration appliances in the local market are driven by the growing affluence among urban consumers and first time purchases from middle-income buyers. During 2014, the category is expecting growth of 5%, slightly higher than ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Small Cooking Appliances in the Philippines

The volume sales of small cooking appliances continue to experience moderate growth against the more vibrant economic performance during 2014. Small cooking appliances registered 6% growth in 2014, which is on par with the performance in the previous...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the Philippines

The relatively short summer in 2014, coupled with the bouts of tropical storms and rainy days during the middle and end of the year, stimulated the demand for small kitchen appliances, specifically kettles. Filipino households are buying kettles to ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Vacuum Cleaners in the Philippines

Vacuum cleaners reported sluggish growth in 2014, with volume sales inching up by around 3%, reaching 29,100 units. This growth in sales is driven by the aggressive in-store promotions and demonstrations that increased local consumers’ awareness of ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Packaged Food in the Philippines

Philippine packaged food continued to benefit from improving economic conditions over the review period. The positive economic environment not only helped consumer confidence, but also generally widened purchasing options for consumers. With more and...

Apr 2015 | US$7,150 | Pages: 285 | Add to cart | View details

Country Report

Luxury Goods in the Philippines

Luxury goods registered similar current value growth in 2014 to that of the previous year. Positive economic conditions in the Philippines in 2014 resulted in a lower unemployment rate than in 2013, including more women in the workforce, which ...

Apr 2015 | US$1,225 | Pages: 59 | Add to cart | View details

Country Report

Consumer Lending in the Philippines

The Philippine consumer lending industry remained upbeat in 2014, surpassing growth of the previous year. The local industry benefited from a vibrant economic performance, an influx of OFW remittances, and the expansion of BPO (business process ...

Apr 2015 | US$2,100 | Pages: 13 | Add to cart | View details

Country Report

Financial Cards and Payments in the Philippines

While cash is still most commonly used for daily purchases and payments, Filipino consumers are increasingly embracing cashless transactions due to the speed, convenience and rewards that these entail. Issuer and operators’ marketing campaigns and ...

Apr 2015 | US$2,100 | Pages: 69 | Add to cart | View details

Country Report

Gum in the Philippines

Gum recorded 3% value growth in 2013, which was continued into 2014. The sluggish performance of gum is due to the presence of several substitutes in the form of mints, mentholated boiled sweets, mint pastilles and even medicated confectionery, for ...

Apr 2015 | US$1,000 | Pages: 51 | Add to cart | View details

Country Report

Meal Replacement in the Philippines

Meal replacement registered strong value growth in 2013, which continued into 2014, with value sales rising by 9%. The growth was spurred by the proactive stance of consumers in maintaining their health, to which companies responded by introducing ...

Apr 2015 | US$1,000 | Pages: 55 | Add to cart | View details

Country Report

Other Dairy in the Philippines

Other dairy is a mature category with few prospects for launching breakthrough innovations. At most, players introduce new flavour variants, such as in coffee whitener and to some degree, in plain condensed/evaporated milk and in cream. These, ...

Apr 2015 | US$1,000 | Pages: 56 | Add to cart | View details

Country Report

Sugar Confectionery in the Philippines

Sugar confectionery used to be positioned mainly for children. Adults, however, were increasingly targeted by companies through the use of coffee flavour for boiled sweets, for instance. Towards the end of 2012, Jack ‘n’ Jill XO further expanded its ...

Apr 2015 | US$1,000 | Pages: 60 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in the Philippines

Yoghurt and sour milk products grew by 4% in 2014. The slight slowdown in value growth is due to the growing number of affordable brands, which seeks to dispel the notion of yoghurt as an aspirational food item. Creamy Delight, for instance, entered ...

Apr 2015 | US$1,000 | Pages: 56 | Add to cart | View details

Country Report

Baby Food in the Philippines

Baby food grew by 4% in 2014 marginally outpacing the value growth recorded in 2013. This slight upward movement stems from the continuous improvement in product formulation by companies looking to differentiate their brands against the competition. ...

Apr 2015 | US$1,000 | Pages: 56 | Add to cart | View details

Country Report

Cheese in the Philippines

Cheese is perceived as useful mainly as a bread spread or as a garnish/ingredient for dishes. It is very seldom that cheese is enjoyed in its own right, to be paired, for instance, with wine. As such, cheeses, such as Brie, Camembert and Emmental, ...

Apr 2015 | US$1,000 | Pages: 55 | Add to cart | View details

Country Report

Chocolate Confectionery in the Philippines

Chocolate confectionery grew by 4% in 2014, which is slightly faster than the value growth achieved in 2013. Volume growth also marginally improved compared to 2013, reaching 2% in 2014. The perception of chocolate confectionery as a treat has led to...

Apr 2015 | US$1,000 | Pages: 59 | Add to cart | View details

Country Report

Confectionery in the Philippines

Universal Robina led chocolate confectionery in 2014 with a 34% value share. The company continues to lead through its competitive pricing strategy and extensive distribution. It also has a wide brand portfolio under its Jack ‘n’ Jill brand line, ...

Apr 2015 | US$2,100 | Pages: 75 | Add to cart | View details

Country Report

Dairy in the Philippines

Kraft Foods, with a value share of 60% in 2014, continued to lead the category. Its ongoing dominance is due to its wide brand portfolio led by its two brands, Kraft and Cheez Whiz. Aside from these two brands, which are positioned towards mainstream...

Apr 2015 | US$2,100 | Pages: 85 | Add to cart | View details

Country Report

Drinking Milk Products in the Philippines

Drinking milk products recorded a 5% increase in value sales in 2014. However, being a mature category, the prospects of registering significantly faster growth diminishes. Nevertheless, the category continues to record improvements as consumers are ...

Apr 2015 | US$1,000 | Pages: 61 | Add to cart | View details

Country Report

Ice Cream in the Philippines

Ice cream consumption usually peaks during the hot summer months. Demand, however, is also stimulated by festivities, be it town fiestas or birthday parties, making ice cream very much a part of every celebration. As such, consumption of ice cream ...

Apr 2015 | US$1,000 | Pages: 61 | Add to cart | View details

Country Report

Oils and Fats in the Philippines

With a lack of parks and recreational centres in the country, Filipinos often go to shopping malls for leisure. The continued expansion in shopping mall outlets further encouraged this culture as it became more accessible to households. There was ...

Apr 2015 | US$1,000 | Pages: 59 | Add to cart | View details
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