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 Market Research for Philippines

Euromonitor publishes reports on industries, consumers and demographics in Croatia.

  • Industry specific reports offer insight into market size and market share in Philippines; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Philippines report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Philippines in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Philippines statistics factfile.

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Country Report

Jewellery in the Philippines

Jewellery recorded a positive current value growth in 2014, despite slightly slowing versus 2013. Consumers’ rising image consciousness was the key contributor to the performance of jewellery, as they invested in jewellery to accessorise their ...

Jan 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Personal Accessories in the Philippines

Personal accessories grew positively in current value during 2014. Consumers’ improved disposable incomes coupled with the positive economic conditions in 2014 contributed to their willingness to invest in personal accessories. Consumers’ rising ...

Jan 2015 | US$1,100 | Pages: 51 | Add to cart | View details

Country Report

Watches in the Philippines

Watches slowed in current value growth during 2014, though remaining positive. Increased penetration of smartphones in the Philippines saw consumers being more reliant on them to tell time amongst other functions. Coupled with the high penetration of...

Jan 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Writing Instruments in the Philippines

Writing instruments registered positive current value growth in 2014, though at a slower pace than in 2013. 2013 witnessed the government announcing a change in the basic education system from a 10-year programme to the K-12 system, with 2 years ...

Jan 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Bags and Luggage in the Philippines

Bags and luggage grew positively in current value during 2014, though at a slower pace than in 2013. Consumers’ rising sophistication and fashion consciousness raised their willingness to explore the various bag types. Expansion of fashion brands ...

Jan 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Eyewear in the Philippines

Eyewear recorded positive current value growth in 2014, though at a slower rate than in 2013. The increase in the number of promotions initiated by retailers and eyewear manufacturers to combat intensifying competition in 2014 was a key contributory ...

Jan 2015 | US$1,100 | Pages: 29 | Add to cart | View details

Country Report

Spectacles in the Philippines

Consumers’ rising image consciousness, driven by their exposure to international fashion trends and the K-Pop wave in the Philippines, boosted spectacles’ current value growth in 2014. Consumers were increasingly willing to try out fashionable ...

Jan 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Contact Lenses in the Philippines

Rising exposure to international beauty and grooming trends continued to spur consumers to switch to contact lenses for daily wear. Convenience was another key factor driving contact lenses, especially for active consumers. Cosmetic lenses from ...

Jan 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Toys and Games in the Philippines

The toys and games industry continued to grow during the review period, brought about by several economic and demographic factors. One is the improving economy of the Philippines, which has helped pull up the employment rate and household income ...

Jan 2015 | US$1,100 | Pages: 70 | Add to cart | View details

Country Report

Computers and Peripherals in the Philippines

Benefitting from the strong economic performance in the Philippines, retail volume sales of computers and peripherals improved by 3% in 2013. Computers and peripherals continue to become part of consumers’ lifestyles. The efficiency offered by these ...

Jan 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Home Audio and Cinema in the Philippines

Home audio and cinema remains a smaller niche market for consumers who desire to enhance their viewing and listening experiences. Typical Filipinos often use radios and television sets which have an integrated sound system, making these products ...

Jan 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Imaging Devices in the Philippines

Sales of imaging devices in the local market continue to plummet as consumers increasingly rely on their smartphones and tablets to take photos and videos. The total volume of imaging devices is expected to drop by 10% in 2014 for the second ...

Jan 2015 | US$900 | Pages: 17 | Add to cart | View details

Country Report

In-Car Entertainment in the Philippines

In-car entertainment continues to serve a small segment of Filipino car owners. The category’s volume sales jumped by 14% in 2013, driven by the increasing awareness of these products and consumers’ appreciation of the value that they offer. In-car ...

Jan 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Mobile Phones in the Philippines

Mobile phones remain an essential part of Filipinos’ daily life due to the multiple functions that these devices offer to users. After reporting volume growth of 9% in 2013, the market for mobile phones is set to rise by 12% in 2014. As with 2013, ...

Jan 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Consumer Electronics in the Philippines

Local demand for consumer electronics saw moderate growth in 2013, fuelled by vibrant economic performance seen during the year. The Philippine’s GDP improved by 7% in 2013, ranking it amongst the fastest- growing economies in Southeast Asia. Despite...

Jan 2015 | US$1,900 | Pages: 76 | Add to cart | View details

Country Report

Portable Players in the Philippines

Volume sales of portable media players are expected to post a 24% decline in the face of greater competition from smartphones and tablets. The local market is continuously witnessing the uptake of these gadgets across all income levels, driven by the...

Jan 2015 | US$900 | Pages: 19 | Add to cart | View details

Strategy Briefing

New Emerging Markets: Nigeria, Indonesia, Mexico, The Philippines and Turkey

With their growing economies, rising incomes and young, expanding populations, the five emerging markets of Nigeria, Indonesia, Mexico, Philippines and Turkey offer a wealth of opportunities for marketers facing stagnant demand in developed markets. ...

Jan 2015 | US$1,200 | Pages: 85 | Add to cart | View details

Country Report

Tourism Flows Domestic in the Philippines

Domestic tourism slowed down in 2013 mainly due to the 7.2 magnitude earthquake which hit Cebu and Bohol on 15 October and super typhoon Haiyan which battered Eastern Visayas on 8 November. The period at which the two calamities hit the country had a...

Nov 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Tourism Flows Inbound in the Philippines

In March 2013, Philippines’ relationship with Malaysia was strained due to a territorial dispute on the island state of Sabah. Taiwan was the next country to clash with the Philippines as the Taiwanese government issued a red travel advisory against ...

Nov 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Tourism Flows Outbound in the Philippines

The number of outbound departures posted a slower growth of 7% in 2013 compared to the 9% growth it attained in 2012. The natural calamities towards the end of 2013 is among the factors that influenced the slower growth. Residents of the affected ...

Nov 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourist Attractions in the Philippines

Tourist attractions registered a 17% current value growth in 2013 which is slower compared to its 20% value growth in 2012. The decline in growth can be traced to the natural calamities which affected travel within the country by Filipinos and ...

Nov 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Transportation in the Philippines

Transportation grew by 10% in value in 2013. Much of this growth was driven by air travel, which likewise registered 10% growth in value sales in 2013. Flying remains the most preferred method of travelling to other countries or to other islands ...

Nov 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Travel Accommodation in the Philippines

Hotels recorded robust value growth in 2013 of 20%. Promotions by travel companies and DOT spurred the growth of domestic and inbound travel, which had a favourable impact on the revenue of hotels. Its 2013 value growth, however, was slightly slower ...

Nov 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Travel Retail in the Philippines

Travel retail recorded 8% value growth in 2013 at par with and slightly higher than its performance in 2012. Despite the growing presence of online booking sites which provide price incentives, travel retail was able to maintain its growth since ...

Nov 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Car Rental in the Philippines

The earthquake which hit Cebu and Bohol in October 2013 together with typhoon Haiyan, locally known as Yolanda, that battered Eastern Visayas in November 2013 had an impact on both inbound and domestic tourism as travel usually peaks towards the end ...

Nov 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Health and Wellness Tourism in the Philippines

The country is still not able to attract a significant number of medical tourists due to its lack of focus on a specific medical treatment on which to concentrate. Whilst Thailand may be known for cosmetic surgery and Germany for stem cell treatment,...

Nov 2014 | US$900 | Pages: 9 | Add to cart | View details

Country Report

Travel and Tourism in the Philippines

The country failed to reach its tourist arrival target in 2013 due to several unfortunate events. Tourist arrivals for the first half of 2013 was adversely affected by clashes with neighbouring countries, Malaysia and Taiwan, such that the ...

Nov 2014 | US$1,900 | Pages: 69 | Add to cart | View details

Country Report

Full-Service Restaurants in the Philippines

The vibrant economic performance in the Philippines provided a lucrative landscape for the growth of full-service restaurants in 2013. Despite the closures of mostly independent players, full-service restaurants reported moderate 4% current value ...

Nov 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Consumer Foodservice in the Philippines

The Philippines’ vibrant economic performance and the high consumer confidence in 2013 stimulated the growth of consumer foodservice. Dining out continues to become an important aspect of Filipinos’ family bonding, relaxation, self-reward and ...

Nov 2014 | US$1,900 | Pages: 121 | Add to cart | View details

Country Report

Street Stalls/Kiosks in the Philippines

Sales within the street stalls/kiosks category were stimulated by the entry of innovative food concepts in 2013, both from established players and new entrants. Star Mart Inc launched NYC Fold ‘n Roll which promises diners a “New York pizza ...

Nov 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in the Philippines

Following a vibrant performance in 2012, 100% home delivery/takeaway continued to post impressive growth rates in 2013. Current value growth rose by 8%, buoyed by consumers’ increasing interest in convenience. The faster-paced lifestyle in Metro ...

Nov 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Cafés/Bars in the Philippines

Despite the continued outlet closures, cafés/bars experienced moderate current value sales growth of 3% in 2013. The total outlets in the category contracted by 1% as provincial outlets, especially independent bars/pubs closed down. On the other ...

Nov 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Fast Food in the Philippines

Fast food sustained its momentum and outperformed all other categories within the consumer foodservice industry in the Philippines in 2013. Fast food saw current value sales rise by 10% to reach Ps135 billion in 2013. The vibrant performance was ...

Nov 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Baby and Child-Specific Products in the Philippines

Retail value sales of baby and child-specific products in the Philippines increased by 4% in current terms in 2013, driven by the moderate birth rate in the country. The birth rate was estimated to reach 24.62/1,000 population or 2.5% in 2013. There ...

Oct 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Beauty and Personal Care in the Philippines

Following a strong performance in 2012, beauty and personal care in the Philippines slightly slower retail value growth in current terms in 2013. The economy reported a robust performance, which helped stimulate demand from smaller, fast growing ...

Oct 2014 | US$2,400 | Pages: 114 | Add to cart | View details

Country Report

Sun Care in the Philippines

Retail value sales of sun care continued to grow in 2013 due to vibrant local tourism. Market leader Beiersdorf AG remained persistent in pushing its brands through ad campaigns and promotions. However, the usage of sun care is still seasonal. Most ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Gardening in the Philippines

During the review period, gardening remained a niche market in the Philippines. Due to the increasingly busy lifestyles of consumers in urban areas, most households have little time to be involved in gardening and limited numbers of people are ...

Oct 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in the Philippines

Home furnishings have grown by 2% in value during the review period, garnering a total of Ps158 million in 2013. As the population grows and new houses and condominium units are developed, an increase in demand for home furnishings is inevitable. ...

Oct 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Improvement in the Philippines

In the Philippines, most consumers seek professional help for major improvements, such as painting jobs, as well as the installation of large items, such as bathroom and sanitaryware, floor and wall tiles, wooden flooring or kitchen sinks. This ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Homewares in the Philippines

Homewares grew by 5% in 2013, reaching Ps10.8 billion in sales. This value growth is the highest across the home and garden industry, surpassing growth in gardening, home improvement and home furnishings. Unlike these aforementioned markets, ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in the Philippines

Although home and garden continued to grow during the review period, the growth was not as impressive as in earlier years. This slower growth can be attributed to consumer preferences and tightening household budgets since 2008, encouraging consumers...

Oct 2014 | US$1,900 | Pages: 41 | Add to cart | View details

Country Report

Packaging Industry in the Philippines

Fast-moving consumer goods giants such as Unilever have become more visible in their efforts to entice consumers in terms of recycling and reusing empty packs. Over the review period there were several promotions and programmes aimed at encouraging ...

Oct 2014 | US$1,900 | Pages: 43 | Add to cart | View details

City Review

Manila City Review

Manila is a key economic centre in the Philippines, with bustling activities in commerce, finance and outsourced services. To sustain its strong economic standing, Manila however has to solve many infrastructure challenges caused by its rapid ...

Oct 2014 | US$650 | Pages: 23 | Add to cart | View details

Country Report

Hosiery in the Philippines

Neutral-coloured socks are more predominant in retailers. Those looking for more colourful variations, however, have more options as the Leg Love brand collaborated with designers to create more fashionable designs. Improvements in the design ...

Sep 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Jeans in the Philippines

Companies are finding creative ways to differentiate their jeans in order to stand out from competition resulting in improvements in innovation that goes beyond fit/style or dyeing techniques due to the ease by which these can be imitated by others. ...

Sep 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Menswear in the Philippines

Menswear grew by 7% in current value and 2% in volume terms in 2013 which both showed improvements compared to 2012. Although the differences in growth rates were not dramatically robust, the increase, nevertheless, is indicative of the growing ...

Sep 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Apparel and Footwear in the Philippines

The influx of foreign brands livened up apparel and footwear in the Philippines as consumers were presented with better product and brand options. Trial purchases of pricier international labels contributed to value growth. A marginal slowdown, ...

Sep 2014 | US$1,900 | Pages: 105 | Add to cart | View details

Country Report

Sportswear in the Philippines

Attracted by the opportunities available brought by the growing middle class and improving economic conditions in the country, Chinese sportswear brands are growing in number. Following Li-Ning’s entry in the second quarter of 2012, Erke was made ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Womenswear in the Philippines

Collaboration with well-known personalities was ventured into, mostly by local companies, in 2013 which was viewed as part of their efforts to sustain consumer interest in their brands with the growing number of players present. Domestic brand ...

Sep 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Apparel Accessories in the Philippines

Apparel accessories benefited from consumers’ individual outlook on fashion where the emphasis is on achieving a particular style rather than on the brand. Consumers looking to save on their wardrobe expenses would prefer classic apparel and keep ...

Sep 2014 | US$900 | Pages: 42 | Add to cart | View details
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