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Portable Players

Euromonitor International publishes the world's most comprehensive market research on the portable players industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Country Report

Portable Players in Thailand

Dec 2016

Wireless technology influenced the development of consumer electronics products, eg speakers, smartphones, televisions, and portable players, during the review period. This technology supports the comfort of consumers, and it simplifies the ...

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Portable Players in the United Arab Emirates

Dec 2016

Wireless speakers drove growth of portable players in the United Arab Emirates in 2016, registering the fastest retail volume growth of 23% and the highest current value growth of 15%. The size, connectivity, and convenient nature of wireless ...

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Country Report

Portable Players in Japan

Nov 2016

Portable players are facing strong competition from smartphones, which are increasingly used to play music, view videos, stream content and read e-books. The widening ownership of smartphones and the improving functionality and battery life offered ...

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Country Report

Portable Players in the Netherlands

Nov 2016

2016 was the year of sound, as many technological innovations were seen in this area. One of these innovations was wireless speakers, which offer consumers the opportunity to listen to their favourite music everywhere, wirelessly. Thus, although ...

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Country Report

Portable Players in Spain

Nov 2016

As e-readers and portable media players continued to register declining volume and value sales in 2016, wireless speakers become the main category in portable players during the year, generating 37% of overall volume sales of portable players in ...

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Portable Players in Australia

Nov 2016

Streaming music platforms are increasingly taking centre-stage in Australia, leading to declining sales of portable media players. The latest 6th generation iPod by Apple did little to reinvigorate sales of portable media players. Furthermore, music ...

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Portable Players in France

Oct 2016

Volume for portable players was largely sustained by growth in wireless speakers (23% growth to 3.4 million units in 2016); these devices accounted for 45% of total category sales. By contrast, e-readers and portable media players saw their volume ...

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Portable Players in Portugal

Oct 2016

Towards the end of the review period, the declines registered in demand for single-function consumer electronics devices had a negative effect on sales in portable players categories such as e-readers and portable media players, although these ...

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Portable Players in Hungary

Oct 2016

Portable players, especially portable media players, keep losing relevance in everyday life as smartphones and tablets do most of their jobs. E-readers and portable media players are mostly used by customers who recognise and understand the true ...

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Country Report

Portable Players in South Africa

Oct 2016

The increasing penetration of smartphones and the consistent technological innovation of these devices continues to threaten sales of portable players in South Africa. This applies only to e-readers and portable media players, however, as wireless ...

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Portable Players in Indonesia

Oct 2016

Before the emergence of smartphones, portable players were more popular than feature phones in Indonesia. One historical example is the popularity of the Walkman brand; similar to other categories, eventually the Walkman became an interchangeable ...

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Portable Players in Greece

Oct 2016

Wireless speakers has been the only category within portable players to record a positive performance in Greece during 2016. The connectivity and all-in-one trends which are built around smartphones have had a positive impact on certain products like...

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Portable Players in Germany

Oct 2016

Portable players continued its negative retail volume development in 2016, mainly due to the competition from smartphones which, in most cases, offer the same functions that can be found in portable media players. This led to this product area ...

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Portable Players in Vietnam

Oct 2016

With the exception of portable wireless speakers, all categories in portable players experienced negative volume growth in 2016. Portable players continues to face competition from smartphones and tablets, which also have similar functions. Consumers...

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Portable Players in Italy

Oct 2016

In 2016, portable players continued to be harmed by the competition presented by smartphones and, to some extent, tablets. The multifunctionality and versatility of smartphones are highly valued by the majority of Italians, and the ongoing strong ...

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Portable Players in the United Kingdom

Oct 2016

Retail volume sales of portable media players recorded steep declines in 2016 as smartphones offer the same functionality and therefore make it unnecessary to purchase a portable media player. Wireless speakers, on the other hand, increased in ...

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Portable Players in Singapore

Oct 2016

Wireless speakers recorded the fastest retail volume growth within overall portable players at 24% in 2016. As digital music distribution supersedes physical distribution, digital downloads and music-streaming services are making it easier and more ...

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Portable Players in Turkey

Oct 2016

Portable players registered retail volume growth of 4% in 2016, to reach 727,000 units, mainly thanks to the ongoing strong volume growth of wireless speakers, given the fact that this category accounted for 75% of overall volume sales of portable ...

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Portable Players in Malaysia

Oct 2016

Whilst smartphones and other mobile devices have threatened sales of most portable players, they are unlikely to hinder the growth of wireless speakers. On the contrary, smartphones and other devices are bolstering the growth of wireless speakers....

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Portable Players in Mexico

Oct 2016

In Mexico, many consumers are interested in vintage design, often opting for older models in areas such as bicycles, consumer appliances, furniture, speakers and vinyl record players. This trend is meanwhile also impacting portable media players, ...

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