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Portable Players

Euromonitor International publishes the world's most comprehensive market research on the portable players industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Strategy Briefing

Rise of the She-conomy: Unlocking the Spending Power of Women in Electronics

Nov 2017

With increased access to higher education and more women entering the labour force, women are more empowered than before. The higher spending power of women is driving the rise of the She-conomy. There is no need for all electronics to be customised ...

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Country Report

Portable Players in Singapore

Nov 2017

Portable wireless speakers was the fastest growing category, with a volume growth rate of 14%, in 2017. As digital music distribution supersedes physical distribution, digital downloads and music streaming services are making it easier and more ...

US$990
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Portable Players in Vietnam

Oct 2017

In 2017, portable players continued to decline in both volume and current value terms due to a lack of consumer demand. The higher penetration of multi-purpose devices like smartphones and tablets has had a significant negative impact on consumer ...

US$990
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Country Report

Portable Players in Australia

Sep 2017

Wireless speakers was the only category in portable players in Australia in 2017 to record positive growth. In fact, the category continued to perform very well due to these devices being convenient to take when on the go, for example to the park or ...

US$990
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Country Report

Portable Players in Japan

Sep 2017

Portable media players and e-readers are categories in which sales are facing strong competition from smartphones, which are increasingly used to play music, view videos, stream content and read e-books. The widening ownership of smartphones and the ...

US$990
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Country Report

Portable Players in Malaysia

Sep 2017

Smartphones and other mobile devices are influencing the growth of wireless speakers but are threatening the performance of other portable players....

US$990
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Country Report

Portable Players in South Korea

Aug 2017

Wireless speakers was the only category in portable players to record a positive performance in 2017, registering retail volume growth of 14%. As consumers increasingly used their smartphones to listen to music, demand rose for better quality sound....

US$990
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Portable Players in the US

Aug 2017

Perhaps the most transformative trend in the entire US consumer electronics space in 2017 was the rapid ascendancy of a particular subset of wireless speakers that offer built-in, voice-activated, personal assistant technology. At a relatively ...

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Country Report

Portable Players in Mexico

Aug 2017

Mobile phones are strongly affecting the sales of portable players, both positively and negatively....

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Country Report

Portable Players in Taiwan

Aug 2017

Retail volume sale sales of portable players remained stagnant in 2017, which was caused by the fast decline in portable media players and even faster growth contributed by wireless speakers in the same year. As music distributed via the digital ...

US$990
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Country Report

Portable Players in Venezuela

Aug 2017

In 2017, as in all categories in consumer electronics, limited supply and higher prices characterised the portable media players landscape. A falling trend in portable multimedia players, which made up 96% of sales in this category in 2017, drove the...

US$990
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Portable Players in India

Aug 2017

Growth of smartphones negatively affected sales of portable media players in India, which declined by 20% in volume terms in 2017. As smartphones act as multipurpose devices that can store and play both music and video, there is no requirement for an...

US$990
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Country Report

Portable Players in France

Aug 2017

Except for the boom in demand for wireless speakers, all other portable players saw a volume sales contraction in 2017 for three main reasons. First, close substitution ability from smartphones and computers continues to hinder demand for portable ...

US$990
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Country Report

Portable Players in Canada

Aug 2017

Stronger adoption of smartphones with increasing online streaming services has resulted in the decline of some categories within portable players. However, smartphone adoption has also aided sales of wireless speakers....

US$990
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Country Report

Portable Players in Morocco

Aug 2017

The sustained fast growth in sales of smartphones and tablets has had a big impact on portable players. Portable media players were specifically affected by the shift to smartphones and tablets, which consumers increasingly choose for listening to ...

US$990
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Country Report

Portable Players in the United Arab Emirates

Aug 2017

Waterproof technology and better sound quality drove demand for wireless speakers in 2017. With 14% volume growth, wireless speakers was the only growing category within portable players in 2017....

US$990
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Country Report

Portable Players in Ukraine

Aug 2017

Rising smartphone penetration in Ukraine has had a major impact on the development of portable players in recent years. Together with the trend towards on-the-go lifestyles, growth in smartphone usage has helped to bolster demand for wireless ...

US$990
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Country Report

Portable Players in Hungary

Aug 2017

Smartphones and tablets are taking over the function of portable media players more and more, and a growing number of Hungarian consumers can afford to buy them. Average users are satisfied with the improving features of smartphones to play media and...

US$990
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Country Report

Portable Players in Thailand

Aug 2017

As wireless technology improves and smartphone penetration rises, demand for devices that can be connected to phones and play entertainment apps is growing. Wireless speakers are typically used at home, during commutes in cars, at gatherings with ...

US$990
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Country Report

Portable Players in Hong Kong, China

Aug 2017

Portable players register retail volume growth of 2% in 2017, largely driven by the strong performance of wireless speakers and positive growth in e-readers. Wireless speakers posted the fastest retail volume growth of 8% in 2017 as it benefited from...

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