Reckitt Benckiser Group Plc (RB)

Company Profile

Company Profile

Reckitt Benckiser Group Plc in Home Care

May 2017

The 2017 acquisition of Mead Johnson represents a major step in RB’s efforts to position itself as a consumer health company. This profile analyses the ramifications of the acquisition for the operations of the world’s third largest home care player,...

US$570
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Company Profile

Company Profile

Reckitt Benckiser Plc (RB) in Consumer Health

Apr 2015

Despite its significant operations in the home care industry, Reckitt Benckiser Plc (RB) has been shifting its focus to the consumer health industry recently. The company’s investments have paid off, as strong performances since 2009 have seen the ...

US$570
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Company Profile

Company Profile

Reckitt Benckiser Plc in Home Care

Mar 2014

Premium-focused RB saw its value share slip in the global home care market over the review period. Biased towards developed markets, where consumer demand remains sluggish amid fragile economic recovery, it is imperative to speed up its penetration ...

US$570
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