Euromonitor International publishes the world's most comprehensive market research on the RTD coffee industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

RTD Coffee in the United Kingdom

Apr 2017

With many British consumers continuing to face spending constraints, RTD coffee is increasingly popular as a lower-priced alternative to consumer foodservice options. Additionally, 2016 marked a year of rapid expansion in the category, not only in ...

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Strategy Briefing

Soft Drinks Global Overview: Key Trends in 2017

Apr 2017

This report considers the global performance of the soft drinks industry in 2016-2017 and growth prospects over the next five years. The analysis focuses on the major trends impacting the industry, areas of opportunity and finally considers effective...

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Strategy Briefing

Premiumisation in Soft Drinks-Part 1: The Age of Everyday Wellness

Apr 2017

Exploding global demand for bottled water is driving much of the soft drinks industry’s future growth, while bringing new pressures. Among these is a growing split between what consumers demand from products meant for everyday consumption, versus ...

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Country Report

RTD Coffee in India

Apr 2017

RTD coffee remains a niche category in India. Companies such as Coffee Day Enterprises Ltd and Tata Starbucks Ltd, two of the leading players in specialist coffee shops in India, offer packaged RTD coffee in their outlets. However, sales of these ...

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Country Report

RTD Coffee in Cameroon

Apr 2017

RTD coffee products were not available in Cameroon as of 2016....

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Country Report

RTD Coffee in Uruguay

Mar 2017

In Uruguay, there are no RTD coffee brands available in 2016...

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Country Report

RTD Coffee in Tunisia

Mar 2017

There are no visible sales of RTD coffee in Tunisia....

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Country Report

RTD Coffee in Chile

Mar 2017

The Starbucks brand, which enjoys a highly visible shelf presence in local retail outlets, continued to dominate RTD coffee in Chile in 2016. Nevertheless, over the review period the category witnessed the entry of a number of other brands. The most ...

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Country Report

RTD Coffee in Singapore

Mar 2017

The presence of RTD coffee sold in multipacks of four and six metal beverage cans increased in 2016, thus offering consumers both greater convenience and better value for money....

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Country Report

RTD Coffee in China

Mar 2017

RTD coffee maintained its double-digit growth rate in 2016, mainly thanks to the rising coffee culture, accelerated urbanisation, and the increasingly busy lifestyle, which has led to growing demand for coffee drinks. However, due to the increased ...

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Country Report

RTD Coffee in Taiwan

Mar 2017

Value sales of RTD coffee continued to decline in Taiwan during 2016. This was partially due to the continuous increase being seen in the culture of drinking freshly brewed coffee in the country. Freshly brewed coffee is widely available through a ...

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Country Report

RTD Coffee in Macedonia

Mar 2017

RTD coffee continued to exhibit strong growth rates over the review period and achieved 4% off-trade value growth and 4% off-trade volume growth in 2016, to reach MKD13 million and 52,000 litres. It is the youngest soft drinks category, which gained ...

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Country Report

RTD Coffee in Nigeria

Mar 2017

There is no RTD coffee in Nigeria....

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Country Report

RTD Coffee in Guatemala

Mar 2017

RTD coffee is smallest in off-trade volume and value terms among soft drinks in Guatemala. There is a strong tradition of drinking coffee in Guatemala, but not RTD coffee. There are only a few brands, mainly sold in modern channel retailers which ...

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Country Report

RTD Coffee in Morocco

Mar 2017

There were no RTD coffee products available in Morocco at the end of the review period....

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Country Report

RTD Coffee in South Korea

Feb 2017

RTD coffee recorded healthier growth in 2016 than it did in 2015. The category has passed the point of maturity, although the convenience aspects of RTD coffee ensured strong growth in the category 2016. In addition, new product development supported...

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Country Report

RTD Coffee in Poland

Feb 2017

RTD coffee is the second smallest product category in soft drinks and suffers from a limited consumer base. Sales growth is, however, being driven by the widening presence of chained discounters, which offer more affordable prices for RTD coffee. ...

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Country Report

RTD Coffee in Thailand

Feb 2017

In 2016, leading RTD coffee players focused their efforts on expanding their consumer bases. In Thailand, the majority of RTD coffee consumers were still made up of blue-collar workers, such as foreign construction workers, as well as taxi, bus and ...

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Country Report

RTD Coffee in Hong Kong, China

Feb 2017

Despite rising interest in freshly brewed coffee, sales of RTD coffee increased in 2016, benefiting from the overall strong and growing coffee-drinking culture. RTD coffee offers a convenient alternative to traditional brews. It is portable and can ...

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Country Report

RTD Coffee in Romania

Feb 2017

RTD coffee enjoys limited popularity amongst Romanian consumers, which is attributed to its extremely high unit price reaching RON28 per litre. Compared to highly popular regular coffee, RTD coffee is rather a status symbol and shows affluence ...

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