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RTD Tea market research

Euromonitor International has the world's most comprehensive research on the RTD Tea category within the soft drinks industry, providing a valuable research resource for your entire organisation.

We monitor and analyse RTD Tea drinks market trends globally, regionally and nationally, from total market size and share, to specific category level information, helping you with planning and strategic development, marketing, mergers and acquisitions and brand management.

Category level information available includes:

results

 

Company Profile

Aje Group in Soft Drinks

Peru-based Aje Group is a leader in low-priced Latin American soft drinks, reaching underserved retail channels through distribution expertise. The company has expanded from Peru across the continent, with successful global operations also ...

Aug 2015 | US$570 | Add to cart | View details

Company Profile

Monster Beverage Corp in Soft Drinks

This report covers the global non-alcoholic drinks portfolio of Monster Beverage Corp, analysing the competitive positioning of its energy drinks portfolio, its strength in new product innovation, the June 2015 strategic partnership agreement with ...

Jul 2015 | US$570 | Add to cart | View details

Company Profile

PepsiCo Inc in Soft Drinks

This report covers the global non-alcoholic drinks portfolio of PepsiCo, analysing the competitive positioning of PepsiCo’s beverage products, regional opportunity markets and the growth strategy for several of the company’s leading brands.

Jul 2015 | US$570 | Add to cart | View details

Country Report

RTD Tea in Uzbekistan

RTD tea is a comparatively new category within the Uzbek soft drinks market. Once actively launched early in the review period, RTD tea achieved strong growth thanks to a healthier perception among consumers compared with carbonates, as well as being...

Jul 2015 | US$990 | Add to cart | View details

Global Briefing

Global Soft Drinks 2015: Variety Above All

The global soft drinks industry increasingly finds itself at a crossroads. Volume growth has become extremely hard to come by in high-income developed markets, while in emerging markets substantial investment will be necessary to sustain the strong ...

Jul 2015 | US$1,325 | Add to cart | View details

Country Report

RTD Tea in Japan

Consumers increasingly opted to choose convenient options for their purchases over the review period, as they were leading busier lifestyles. This was also evident in sales of beverages, where consumers migrated from hot drinks to soft drinks. The ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Malaysia

Consumers are able to find RTD tea conveniently in both off-trade and on-trade channels. Many convenience stores and independent small grocers selling RTD tea which is easily accessible to consumers due to its affordability. In addition, RTD tea is ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Switzerland

With annual consumption of 30.8 litres per capita in 2014, RTD tea was to some extent the unofficial national drink in Switzerland, which was characterised by wide availability, a high level of advertising campaigns and new product launches. ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Sweden

2014 boosted a strong trend for naturally healthy RTD tea products in Sweden. For instance, maté, a South American tea became very popular in 2014 by being marketed as a naturally caffeinated product with additional health benefits. 2014 also saw ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in South Korea

RTD tea is characterised by its sensitivity to trends. Compared to other categories in soft drinks, sales of RTD tea is very much affected by major key brands that lead the trend. Once the key brands gain popularity, it is typical that other brands ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Kazakhstan

RTD tea continued to show healthy growth over the review period. Locals highly appreciate the taste of RTD tea. Kazakhstan is a tea-drinking country and tea is an important drink in every day life, while RTD tea is a great option when consumers want ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Belarus

The seasonal character of sales of RTD tea and the particular dependence of sales on warm weather play an important role in the performance of RTD tea. Hot weather in the summer usually stimulates the major part of annual sales, and usually lasts ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Austria

In contrast to declining sales during the review period, RTD tea again recorded some slight volume growth in 2014 and even higher value growth. While classic ice tea from black tea with peach or lemon flavour has obviously left its best times behind,...

Jun 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Slovakia

RTD tea faced a difficult time over the review period and the expectations in the forecast period do not seem much more positive. RTD tea is rapidly decreasing in popularity. Even though manufacturers innovated their product assortments with health ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Pakistan

Companies continued to focus on expanding their distribution to ensure availability in 2014. For instance, Unilever Pakistan focused on driving sales by ensuring the presence of its brand in all retail outlets. Moreover, the player continued with ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Vietnam

In 2014, RTD tea continued to register high off-trade volume and value growth rates of 17% and 21% respectively. The strong growth was mainly driven by significant efforts taken by manufacturers to boost sales by introducing new products and ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in the United Kingdom

For much of the review period, RTD tea saw good sales growth, benefiting from the healthy image of tea and consumers' desire to opt for healthier soft drinks. However, growth was from a low level, with sales reaching only six million litres in the ...

May 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Georgia

In 2014,there was active advertising of RTD tea, including on TV and street advertising. In the background, helped the promotion of a healthy lifestyle also. Basic competitors this year were the brands Lipton and Fuse Tea, so these brands were ...

May 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in the Philippines

The growing health consciousness amongst consumers is beneficial to RTD tea which registered a total volume growth of 7% in 2014. Although this is slower than the 13% total volume growth it recorded in 2013, the category is seen to continue to ...

May 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in New Zealand

RTD tea in New Zealand continued to register strong growth in 2014. While the RTD tea had a relatively small consumer base in comparison to other categories within soft drinks, it nonetheless achieved 11% current value growth in 2014, the fifth ...

May 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in India

Growing urbanisation coupled with rising disposable incomes continued to pave the way for strong growth in RTD tea during 2014. However, the popularity of RTD tea remains restricted primarily to young urban consumers who are looking for a healthier ...

May 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Nigeria

RTD tea first appeared in Nigeria in 2008, with Cway Food & Beverages introducing itsCway Ice Tea. The category has seen a steady rise as manufacturers have positioned such products as a healthy alternative to carbonates, and they are often flavoured...

May 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Indonesia

RTD tea continues to be popular among soft drinks with a wide consumer base of all ages. In Indonesia, RTD tea ranks second in terms of off-trade volume and value sales, after bottled water. Tea, either plain or sweetened, is associated as the ...

May 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Hong Kong, China

Hong Kong has a traditional tea drinking culture, and tea is believed to have many health benefits, such as its anti-oxidant properties. RTD tea provides the health benefits of tea in a convenient format and suitable for the young consumers who ...

May 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Hungary

Ice tea, once considered a soft drink with high sugar content, is breaking out from this negative image and major manufacturers are tending to replace sugar partly with alternative sweeteners like stevia. This switch in sweeteners is enhancing the ...

May 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Norway

RTD tea still enjoys volume increases mainly due to Tine, which shifted focus onto smådrikke (small drinks) such as RTD tea in 2013 and still benefits from this – which is driving the category as a whole. In-store product placement is one of the key ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Bosnia-Herzegovina

RTD tea was among the worst-performing soft drinks categories over the review period. The category, which built its consumer base on new flavours and innovation, lost its drive as manufacturers stopped innovating, slashing their advertising efforts.

Apr 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in China

The number of hot days in the summer of 2014 was lower than is typical, which had a negative effect on growth in RTD tea as summer is the key sales season. Promotional efforts such as the “icy feeling” concept for green tea and ice tea all failed to ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in the Czech Republic

Consumption of RTD tea continued to drop in 2014. Czech consumers showed more interest in wellness variants, which prevented the category from seeing a deeper decrease. The locals drank more naturally healthy (NH) RTD tea types – green tea, red tea ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Macedonia

In 2014, RTD tea achieved 4% off-trade current value growth, reaching MKD522 million, and 2% off-trade volume sales growth, reaching seven million litres. The growth rates of RTD tea were significantly stronger in the on-trade channel, where it ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Ukraine

RTD tea is positioned as a healthier drink than carbonates or energy drinks. It is perceived as more natural, tasty and beneficial for the human body, especially in the case of RTD green tea. However, the consumption per capita was much lower than ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Bulgaria

RTD tea saw one of the best growth rates in soft drinks in 2014, up by 9% in total volume terms. The gain was realised because RTD tea is a novel category and products contain the much-sought-after healthy ingredient – tea – and the products are ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Romania

The decline in volume sales of RTD tea in 2014 was the result of low purchasing powers, which were not offset by the attraction of health attributes provided by these products, especially by green tea, recognised for its antioxidant properties. The ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Taiwan

RTD tea is a very well developed category in Taiwan. The category, however, faces stiff competition from drinks kiosks which offer consumers a wide choice of products. These outlets offer a wide range of tea, both in flavour terms and with different ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Guatemala

In 2014 contestant Alimentos Maravilla was able to introduce its product in a glass bottle. With this, constant unit prices decreased by 3% since the package is cheaper compared to the PET option. This is important as it broadens the potential market...

Apr 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in South Africa

RTD tea remained a niche category in South Africa in 2014, with consumption limited to a small group of consumers. Per capita consumption in the country stood at 1.2 litres, up slightly from 1.1 litres the previous year. Low consumption can be ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Dominican Republic

RTD tea showed high growth rates during the review period – 9% volume CAGR and 16% value CAGR – as people began to adopt RTD tea as a soft drink alternative. In the past RTD tea was rarely drunk by Dominicans; now it is still a niche but more people ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Azerbaijan

A few years ago, with sales rising from a low base, the area was totally dependent on imports, with volume sales rising at single-digit pace. However, the area then made a breakthrough in terms of expansion of domestic operators and recorded ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in France

Total volume sales of RTD tea increased by 4% in 2014, driven by the performance of still RTD tea and sales in the off-trade channel. This was better growth compared with the CAGR achieved over the review period. RTD tea is perceived as healthy, and ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in the US

The growing consumer preference for healthier beverages continues to drive demand for RTD tea. People perceive RTD tea to be a better-for-you product and lower in calories than other alternatives, despite the high sugar content of many RTD tea ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Russia

Despite the rapid development of the health and wellness trend among Russian consumers towards the end of the review period, growth in RTD tea slowed down during 2014. RTD increased in total volume by 6% and in total value by 12% in current terms ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Mexico

The RTD tea category is negatively affected by new IEPs tax which started levying sugared sweetened beverages with an additional MXN1 per litre from 1 January 2014. This new tax is a new proposal by President Enrique Peña to combat the high and ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Germany

RTD tea registered an off-trade volume decline of 3% in 2014, which was, however, an improvement on the previous year’s decline of 5%. The rapid growth of carbonated RTD tea in 2014 partly offset the decline in the much bigger still RTD tea category....

Mar 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Iran

Although per capita volume consumption of tea remained very high in Iran in 2014, consumer acceptance of RTD tea was minimal. Although Golestan Co introduced Golestan Iced tea in Iran in 2010, the response to this new product launch was not ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Greece

Regardless of the recession and the fact that RTD tea has been witnessing a steep decline in sales, heavy investment in the category continues. Several new launches were seen in 2014, reflecting the fact that manufacturers seem to still consider RTD ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Canada

RTD tea remained an important soft drinks category in retail and foodservice in Canada. In 2014, retail sales rose by 5% in both volume and current value terms. RTD tea, in general, witnessed similar trends as the better performing hot tea category. ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Saudi Arabia

Home to one of the largest young populations in the region, with 49% of the population between the ages of 18 and 44, Saudi Arabia is rapidly becoming a haven for youth-oriented products, whether in clothing, leisure or food and drink. A growing ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Morocco

RTD tea in Morocco remained rather unpopular in Morocco in 2014. This was due to the prevalence of the use of green tea made at home. The majority of Moroccans use green tea boiled in water and then they add mint and large quantities of sugar before ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in the Netherlands

RTD tea was one of the best performing categories in soft drinks in 2014. It performed particularly well in off-trade volume and current value terms, registering double-digit growth. The strongest growth driver has been the healthy image of RTD tea. ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

RTD Tea in Egypt

RTD tea remained relatively unpopular in Egypt in 2014 as the product is still very unfamiliar to Egyptians and hot, fresh tea and mint tea are traditional products that are both cheap and widely available. Egyptians remain strongly tied to the ...

Feb 2015 | US$990 | Add to cart | View details
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