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RTD tea market research

Euromonitor has the world’s most comprehensive research on the RTD tea category within the soft drinks industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the RTD tea market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our RTD tea market research answer questions such as:

  • What is the market size of RTD tea?
  • What are the major brands in RTD tea?
  • What flavours of RTD Tea, like green tea, are the most popular?
  • Who is the consumer profile of RTD tea drinkers?
  • What are the key on-trade market trends for RTD tea sales and how these are changing?

results

 

Country Report

RTD Tea in Slovenia

RTD tea continued to show declines in total volume and current value sales in 2013 as Slovenia’s economic crisis led consumers to reduce non-essential spending. Rising health awareness also undermined demand in the category, as these products tend to...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Slovakia

RTD tea recorded a negative performance over the review period. Slovakian consumers are losing interest in RTD tea due to the persisting price sensitivity, but also due to the popularity of other soft drinks categories and more affordable hot drinks ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Sweden

All the major brands within Swedish RTD tea were available in two flavours in 2013, lemon/lime and peach. This was the case for the leading brand, Pfanner Ice Tea by Piwa Food AB, Glocken Gold by Asba AB, private label brand Pataya Ice Tea by Lidl ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Mexico

New brand Fuze Tea reached a 2% off-trade volume share after one year of being on the market. Fuze Tea benefits from the excellent distribution network of its owner Coca-Cola de México, in both the off-trade and on-trade channel, but is facing a ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Pakistan

Companies continued to focus on expanding distribution to ensure availability of RTD tea in 2013. For instance, Unilever focused on driving sales by ensuring the availability of its brand in all retail outlets. Moreover, Unilever continued with ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Latvia

RTD tea is considered to be a substitute for carbonates or juice in Latvia, and is perceived by Latvians as a good refreshment beverage. Since RTD tea is not carbonated and contains less sugar, it is gaining popularity among Latvians. Moreover, it is...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Azerbaijan

RTD tea brands are welcomed on the market as consumers are always looking for drinks with some health benefits. Thanks to increased television advertisements by the leading companies in the last two years of the review period, RTD tea in 2013 started...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Bosnia-Herzegovina

At 6% off-trade and 5% on-trade decline in volume terms during 2013, RTD tea performed weaker than during the review period. Like with juice, both off-trade and on-trade consumption continued to decline in volume terms as a result of the weak economy...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Lithuania

With people becoming more concerned about what they drink, RTD tea is perceived to be a healthier substitute to carbonates. However, the increase in an average unit price resulted in a small decrease in volume RTD tea sales, while consumers from ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Macedonia

RTD tea in Macedonia achieved off-trade current value growth of 5% in 2013 to reach off-trade value sales worth MKD499 million. Off-trade volume sales increased by 3% to reach seven million litres in 2013. Growth of RTD tea was much stronger within ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Serbia

Given the retail volume and value sales performance in 2012, it is obvious that the RTD tea category in the country is still at the expansion stage. RTD tea experienced rapid growth over the review period and is expected to continue its expansion ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Ireland

RTD tea sees off-trade value sales growth of 5% to reach €1 million in 2013. RTD tea continued to be a relatively small category in Ireland over the review period. However, it saw amongst the most dynamic off-trade value sales growth of all the ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Iran

Although the per capita volume consumption of tea remained very high in Iran in 2013, consumer acceptance of RTD tea was minimal. Although Golestan Co introduced Golestan Iced tea in Iran in 2010, the response to this new product was not particularly...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Colombia

RTD tea grew 19% in volume and 27% in current value during 2013, still an outstanding growth but lower than the review period CAGR. The main reason for this growth is that consumers perceive RTD tea as healthier than other soft drinks, so there ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Norway

According to Fellesjuice, the producer and distributor of the leading brands from Tine, strong growth in RTD tea in Norway in 2013 was the result of an increased focus on what is referred to as the "smådrikkesegmentet" (small drinks segment), where a...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Dominican Republic

RTD tea remains as a limited niche of mostly higher-income consumers in which it competes with juice, sports and energy drinks, and mineral water, amongst other soft drink categories. Furthermore, the category growth momentum is losing steam since ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Ecuador

Perception is quite important. As interest in adopting and maintaining a healthier lifestyle continued to grow in 2013 amongst the majority of the Ecuadorian population, their demand for products that they consider as healthy or natural increased. In...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Poland

RTD tea is positioned as a healthier drink than carbonates, energy drinks or juice drinks. The category is perceived as more natural, tasty and beneficial for the human body, especially in the case of RTD green and white tea. However, the consumption...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Venezuela

Despite the increase in juice demand as a result of low prices compared to other soft drinks categories, big industry players has not increased production given the loss of profitability generated by price controls. As a strategy to recover from the ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Guatemala

RTD tea is posting strong volume and value growth in Guatemala, mainly because the products are perceived as healthy soft drinks. Also the increased participation of local brands like Sun Tea from Industrias Alimenticias Kern’s y Cia is bringing more...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Costa Rica

Consumer preferences keep moving towards beverages that are perceived as healthy and functional, prompting manufacturers to increase their variety of RTD teas, using different types of tea such as black, white, green and red whilst adding functional ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Australia

RTD tea benefitted from the trend towards health and wellness in 2013, with this category remaining a popular choice for consumers seeking a healthy alternative to carbonated soft drinks. RTD tea was one of the most popular soft drinks categories in ...

Apr 2014 | US$900 | Add to cart | View details

Company Profile

Suntory Holdings Ltd in Soft Drinks

The acquisition of Lucozade and Ribena and the acquisition of US-based spirits producer Beam Inc showed that Suntory is keen to grow value sales and obtain immediate access to developed markets. Its expanding in Southeast Asia, China and India mainly...

Mar 2014 | US$525 | Add to cart | View details

Country Report

RTD Tea in Belarus

In spite of the improvement in the Belarus economy in 2013, economical consumption remained a key market trend in 2013. In the economic conditions of 2013 the purchasing power of the majority of consumers in Belarus remained relatively low, while ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Saudi Arabia

Ready to drink tea’s growth is mainly down to health and wellness awareness, especially amongst the young population, and to the fact that hot tea is a very popular drink which Saudis have been drinking traditionally. Moreover, companies such as ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in the United Arab Emirates

RTD tea progressed further in 2012 driven by its healthier positioning in comparison with carbonates. Green RTD variants in particular became more popular towards the end of the review period. Nevertheless, sales also remained constrained by the ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Singapore

RTD tea enjoyed healthy total volume growth of 5% in 2012 as RTD tea remained a popular choice of beverage for consumers due to being healthy and more convenient than hot tea. Convenience is of great importance to working adults and students who lead...

Oct 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in the Netherlands

RTD tea had another strong year in 2012 with impressive 10% off-trade value growth. Sales of RTD tea in the Netherlands continued to grow in line with the developing health and wellness trend. RTD tea benefited from the perception of tea as a healthy...

Sep 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Belgium

The authorisation of stevia in Belgium in January 2012 led to product innovation within still RTD tea. Health concerns such as obesity and diabetes remained a growth driver for brand owners. This represented an opportunity to boost sales by launching...

Sep 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Austria

RTD tea producers tried to slow the decline of RTD tea sales by responding to the wellness trend and increasingly positioning their drinks as healthy lifestyle products through two strategies - healthier ingredients and elegant designs. Despite their...

Sep 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in France

Due to the unhealthy image of carbonates, RTD tea benefits from increased popularity. RTD tea is perceived as more natural and less sweetened than other soft drinks. In addition, the natural health properties of green or white tea, such as ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Switzerland

The RTD tea category saw a significant amount of innovation throughout the review period, which led to a healthy CAGR of 3% in volume terms. The health and wellness trend influenced the innovation in RTD tea significantly throughout the review ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Morocco

RTD tea remained insignificant in Morocco at the end of the review period, with little retail presence for these products. Sales are limited to upmarket supermarkets/hypermarkets in Rabat and Casablanca, with these products consumed by a small number...

Sep 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Vietnam

RTD tea remained the most consumed type of soft drinks in Vietnam. RTD tea attracts consumers for its naturally healthy image. Vietnam has been a traditional tea-drinking country, with many people drinking tea regularly. Thus, RTD tea provides a ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Israel

In 2012 the 20-year collaboration between Coca-Cola and Nestlé covering the Nestea brand ended While Coca-Cola retained the rights to the formula of the drink and the bottle design, Nestlé retained the rights to the brand name. This separation may ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Russia

The volume and value growth rates recorded in 2011 and 2012 were significantly lower than the corresponding growth rates in 2010. Following a very strong sales period due to extremely hot summer conditions in 2010, RTD tea reported very moderate ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Thailand

Over the review period, RTD tea experienced very strong competition amongst several brands. The opening of new face brand ‘Ishitan’ in 2011 shook overall shares in the category. The executive director of Ishitan, Tan Passakornatee was the founder of ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Greece

RTD tea remained the most resilient product category in soft drinks in Greece in 2012. Within the off-trade, RTD tea saw just over half a percentage point decline in volume terms and increased current value sales, while other soft drinks categories ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Cameroon

Sales remain negligible in RTD tea in 2012

Aug 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Bulgaria

RTD tea products were still new to the Bulgarian market in 2012 which was the main reason for its rapid growth. Although some of these products contain sugar and artificial ingredients, they are generally considered healthy by consumers because they ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Kenya

The market remains negligible. Nestea was introduced in Kenya in February 2011 by Nestlé Food Kenya Limited, supported by significant promotional activity. Despite the initial buzz surrounding the product, it did not achieve very high sales figures ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Algeria

RTD tea sales still negligible in the country in 2012

Jul 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Taiwan

As the largest soft drinks category in 2012 in Taiwan, RTD tea continued to impact strongly on the developments and trends of soft drinks in general. After the plasticiser contamination incident in 2011, RTD tea decreased in sales and growth slowed ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Romania

2012 witnessed the decline of RTD tea in both volume and value terms due to the rapid growth of RTD tea over the review period, when it took advantage of its perception as being fashionable and sophisticated. The health attributes, such as being an ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Brazil

RTD tea sales remained strong in 2012, growing by 10% in total volume and 22% in total current value. RTD tea continued to benefit from health concerns amongst Brazilians, who chose RTD tea over other soft drinks, such as carbonates, due to its ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Germany

RTD tea registered off-trade volume growth of 2% in 2012, this being the category’s best performance of the review period. RTD tea was a stable category by the end of the review period thanks to a series of new product launches. Meanwhile, off-trade ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in South Korea

Off-trade volume and value sales of RTD tea rose by 4% and 6%, respectively in 2012 reaching Won170.0 billion. On-trade RTD tea showed slightly lower volume and value growth rates of 3% and 5%, respectively. RTD green tea continues being replaced by ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Peru

RTD tea witnessed the entry of many new local brands in 2012 which reinvigorated the category. The category is currently populated by different brands offering mostly green RTD tea, but most are only available in sugarised variants. The current ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in the Philippines

Lack of innovation in 2012 resulted in continued slow growth performance for RTD tea. As a result, consumers are beginning to lose interest in RTD tea products. Although there were new products launched in 2012, the new launches did not have a ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

RTD Tea in Tunisia

RTD Tea is not developed in Tunisia with sales remaining negligible in the country.

Jul 2013 | US$900 | Add to cart | View details
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