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RTD tea market research

Euromonitor has the world’s most comprehensive research on the RTD tea category within the soft drinks industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the RTD tea market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our RTD tea market research answer questions such as:

  • What is the market size of RTD tea?
  • What are the major brands in RTD tea?
  • What flavours of RTD Tea, like green tea, are the most popular?
  • Who is the consumer profile of RTD tea drinkers?
  • What are the key on-trade market trends for RTD tea sales and how these are changing?

results

 

Country Report

RTD Tea in the United Kingdom

For much of the review period, RTD tea saw good sales growth, benefiting from the healthy image of tea and consumers' desire to opt for healthier soft drinks. However, growth was from a low level, with sales reaching only six million litres in the ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Georgia

In 2014,there was active advertising of RTD tea, including on TV and street advertising. In the background, helped the promotion of a healthy lifestyle also. Basic competitors this year were the brands Lipton and Fuse Tea, so these brands were ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in the Philippines

The growing health consciousness amongst consumers is beneficial to RTD tea which registered a total volume growth of 7% in 2014. Although this is slower than the 13% total volume growth it recorded in 2013, the category is seen to continue to ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in New Zealand

RTD tea in New Zealand continued to register strong growth in 2014. While the RTD tea had a relatively small consumer base in comparison to other categories within soft drinks, it nonetheless achieved 11% current value growth in 2014, the fifth ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in India

Growing urbanisation coupled with rising disposable incomes continued to pave the way for strong growth in RTD tea during 2014. However, the popularity of RTD tea remains restricted primarily to young urban consumers who are looking for a healthier ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Nigeria

RTD tea first appeared in Nigeria in 2008, with Cway Food & Beverages introducing itsCway Ice Tea. The category has seen a steady rise as manufacturers have positioned such products as a healthy alternative to carbonates, and they are often flavoured...

May 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Indonesia

RTD tea continues to be popular among soft drinks with a wide consumer base of all ages. In Indonesia, RTD tea ranks second in terms of off-trade volume and value sales, after bottled water. Tea, either plain or sweetened, is associated as the ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Hong Kong, China

Hong Kong has a traditional tea drinking culture, and tea is believed to have many health benefits, such as its anti-oxidant properties. RTD tea provides the health benefits of tea in a convenient format and suitable for the young consumers who ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Hungary

Ice tea, once considered a soft drink with high sugar content, is breaking out from this negative image and major manufacturers are tending to replace sugar partly with alternative sweeteners like stevia. This switch in sweeteners is enhancing the ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Norway

RTD tea still enjoys volume increases mainly due to Tine, which shifted focus onto smådrikke (small drinks) such as RTD tea in 2013 and still benefits from this – which is driving the category as a whole. In-store product placement is one of the key ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Bosnia-Herzegovina

RTD tea was among the worst-performing soft drinks categories over the review period. The category, which built its consumer base on new flavours and innovation, lost its drive as manufacturers stopped innovating, slashing their advertising efforts.

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in China

The number of hot days in the summer of 2014 was lower than is typical, which had a negative effect on growth in RTD tea as summer is the key sales season. Promotional efforts such as the “icy feeling” concept for green tea and ice tea all failed to ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in the Czech Republic

Consumption of RTD tea continued to drop in 2014. Czech consumers showed more interest in wellness variants, which prevented the category from seeing a deeper decrease. The locals drank more naturally healthy (NH) RTD tea types – green tea, red tea ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Macedonia

In 2014, RTD tea achieved 4% off-trade current value growth, reaching MKD522 million, and 2% off-trade volume sales growth, reaching seven million litres. The growth rates of RTD tea were significantly stronger in the on-trade channel, where it ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Ukraine

RTD tea is positioned as a healthier drink than carbonates or energy drinks. It is perceived as more natural, tasty and beneficial for the human body, especially in the case of RTD green tea. However, the consumption per capita was much lower than ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Bulgaria

RTD tea saw one of the best growth rates in soft drinks in 2014, up by 9% in total volume terms. The gain was realised because RTD tea is a novel category and products contain the much-sought-after healthy ingredient – tea – and the products are ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Romania

The decline in volume sales of RTD tea in 2014 was the result of low purchasing powers, which were not offset by the attraction of health attributes provided by these products, especially by green tea, recognised for its antioxidant properties. The ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Taiwan

RTD tea is a very well developed category in Taiwan. The category, however, faces stiff competition from drinks kiosks which offer consumers a wide choice of products. These outlets offer a wide range of tea, both in flavour terms and with different ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Guatemala

In 2014 contestant Alimentos Maravilla was able to introduce its product in a glass bottle. With this, constant unit prices decreased by 3% since the package is cheaper compared to the PET option. This is important as it broadens the potential market...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in South Africa

RTD tea remained a niche category in South Africa in 2014, with consumption limited to a small group of consumers. Per capita consumption in the country stood at 1.2 litres, up slightly from 1.1 litres the previous year. Low consumption can be ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Dominican Republic

RTD tea showed high growth rates during the review period – 9% volume CAGR and 16% value CAGR – as people began to adopt RTD tea as a soft drink alternative. In the past RTD tea was rarely drunk by Dominicans; now it is still a niche but more people ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Azerbaijan

A few years ago, with sales rising from a low base, the area was totally dependent on imports, with volume sales rising at single-digit pace. However, the area then made a breakthrough in terms of expansion of domestic operators and recorded ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in France

Total volume sales of RTD tea increased by 4% in 2014, driven by the performance of still RTD tea and sales in the off-trade channel. This was better growth compared with the CAGR achieved over the review period. RTD tea is perceived as healthy, and ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in the US

The growing consumer preference for healthier beverages continues to drive demand for RTD tea. People perceive RTD tea to be a better-for-you product and lower in calories than other alternatives, despite the high sugar content of many RTD tea ...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Russia

Despite the rapid development of the health and wellness trend among Russian consumers towards the end of the review period, growth in RTD tea slowed down during 2014. RTD increased in total volume by 6% and in total value by 12% in current terms ...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Mexico

The RTD tea category is negatively affected by new IEPs tax which started levying sugared sweetened beverages with an additional MXN1 per litre from 1 January 2014. This new tax is a new proposal by President Enrique Peña to combat the high and ...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Germany

RTD tea registered an off-trade volume decline of 3% in 2014, which was, however, an improvement on the previous year’s decline of 5%. The rapid growth of carbonated RTD tea in 2014 partly offset the decline in the much bigger still RTD tea category....

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Iran

Although per capita volume consumption of tea remained very high in Iran in 2014, consumer acceptance of RTD tea was minimal. Although Golestan Co introduced Golestan Iced tea in Iran in 2010, the response to this new product launch was not ...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Greece

Regardless of the recession and the fact that RTD tea has been witnessing a steep decline in sales, heavy investment in the category continues. Several new launches were seen in 2014, reflecting the fact that manufacturers seem to still consider RTD ...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Canada

RTD tea remained an important soft drinks category in retail and foodservice in Canada. In 2014, retail sales rose by 5% in both volume and current value terms. RTD tea, in general, witnessed similar trends as the better performing hot tea category. ...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Saudi Arabia

Home to one of the largest young populations in the region, with 49% of the population between the ages of 18 and 44, Saudi Arabia is rapidly becoming a haven for youth-oriented products, whether in clothing, leisure or food and drink. A growing ...

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Morocco

RTD tea in Morocco remained rather unpopular in Morocco in 2014. This was due to the prevalence of the use of green tea made at home. The majority of Moroccans use green tea boiled in water and then they add mint and large quantities of sugar before ...

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in the Netherlands

RTD tea was one of the best performing categories in soft drinks in 2014. It performed particularly well in off-trade volume and current value terms, registering double-digit growth. The strongest growth driver has been the healthy image of RTD tea. ...

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Egypt

RTD tea remained relatively unpopular in Egypt in 2014 as the product is still very unfamiliar to Egyptians and hot, fresh tea and mint tea are traditional products that are both cheap and widely available. Egyptians remain strongly tied to the ...

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Israel

As a result of the competition between Fuze Tea and Nestea, various price promotions were seen in 2014 in order to win over consumers..

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Brazil

Although Brazilians are not used to drinking tea on a regular basis, there is a general perception that it is light, healthy and quenches thirst. Such attributes are slowing changing consumers’ habits when it comes to beverages. This has had a ...

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in the United Arab Emirates

Towards the end of the review period, sales of RTD in the United Arab Emirates continued to benefit from the increasing number of foreign expatriates moving to the country to find work amidst strong economic growth. RTD tea is a category of products ...

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Colombia

In 2014, RTD tea experienced a very strong increase in both volume and value (24% in both), driven by consumer migration from carbonates and an expanding portfolio of products. Health and wellness concerns deepened in the Colombian market, and this ...

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Peru

In 2014, the category was very dynamic, all the brands present in the market promoted their products heavily. It was possible to see constant in-store promotions and many brands competed by using discounts for bulk purchases. Consumers consider RTD ...

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Argentina

Growing demand for natural, healthy products is stimulating the growth of RTD tea drinks. RTD tea is clearly targeted towards the best age group, predominately urban areas inhabited by upper and middle socio-economic groups.

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Australia

RTD tea continued to benefit from its healthy positioning in 2014, and was one of the strongest performers within soft drinks along with bottled water, increasing by 11% in off-trade current value terms and 9% in off-trade volume terms. Many ...

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Venezuela

RTD tea continues to see positive expansion, which is driven by both new entrants and favourable health perceptions towards tea-based beverages. For instance, Convelac CA, a domestic company involved in the manufacturing of cow’s milk and nectars, ...

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Slovenia

Sales of RTD tea in Slovenia remain under the strong influence of the negative economic situation in the country and low consumer purchasing power, which is driving many Slovenian consumers to reduce their consumption of non-essential goods and shift...

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Latvia

RTD tea experienced strong growth in off-trade volume and value terms in Latvia in 2014. By being a refreshment drink, it effectively competes with carbonates, as it offers a refreshment option with lower quantities of sugar compared to carbonates. ...

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Lithuania

RTD tea, despite widespread availability in stores large and small, continued losing customers in 2014. The problems plaguing the category are well documented, yet remain to be addressed by companies. Upon the introduction of the concept in 2014 RTD ...

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Serbia

Summer in Serbia during 2014 was marked by an unusually high number of rainy days, with temperatures way below average and only a handful of completely sunny and hot days. The majority of the soft drinks categories in the country remain highly ...

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Portugal

RTD tea was positioned as a healthier drink than carbonates, energy drinks or juice drinks (up to 24% juice). The category was perceived as more natural, flavoursome and beneficial for the human body, especially in the case of RTD green tea. In 2014,...

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Poland

Many consumers view RTD tea as one of the healthiest soft drinks, especially when based on white or green tea. The health and wellness trend is thus one of the key drivers of sales growth, as RTD tea is often viewed as a healthier substitute to ...

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Italy

RTD tea performed poorly over the review period in the off-trade channel. Both off-trade volume and value sales of RTD tea fell by 7% in 2014, resulting in sales of 395 million litres and €443 million respectively. The seasonal industry of soft ...

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in Ireland

RTD tea experienced total value growth of 8% in 2014 to reach €2.2 million. While RTD tea was a relatively small category, sales continued to witness growth as consumers increased their intake of alternative soft drinks to carbonates. As RTD tea is ...

Feb 2015 | US$1,000 | Add to cart | View details
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