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Market Research on RTD (Ready to Drink) Tea

Euromonitor International publishes the world's most comprehensive market research on RTD tea within the soft drinks markets. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market: retailers, ingredients, alcoholic drinks, hot drinks, packaged food, soft drinks and fresh food.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as: business dynamics and commercial industrial supply chains.

results

 

Global Briefing

The Coca-Cola Global Bottling System in 2016: The Purpose of Refranchising

The Coca-Cola bottling system is comprised of The Coca-Cola Company and a vast network of bottling and distribution partners. This report examines some of the important changes to this global soft drinks production chain as the company ‘refranchises’...

May 2016 | US$1,325 | Add to cart | View details

Country Report

RTD Tea in Ecuador

The trend for consuming healthier beverages that provide the most health benefits continued. This is why consumers tend to be more interested in natural products, as they associate natural with healthy. This is also why local flavours and raw ...

May 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in the United Arab Emirates

The main brands in the category are leveraging the health and wellness trend, with more expats buying into the category. RTD tea is mainly bought by the Western expat consumer segment. The health concerns regarding beverages that are high in sugar ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Iran

Although per capita volume consumption of hot tea remained very high in Iran in 2015, consumer acceptance of RTD tea was minimal. Although Golestan Co introduced Golestan Iced tea in Iran during 2010, the consumer response to this new product launch ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Algeria

RTD tea is not available on the market and is completely unknown to Algerians. It is not in the culture or in the habit of local consumers to drink cold tea especially as hot tea is traditionally served on all occasions.

Apr 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in New Zealand

In the latter half of the review period, Unilever New Zealand introduced a carbonated range of RTD tea through its leading Lipton brand. To date, still RTD tea has dominated the New Zealand market. However, as RTD tea grew significantly over the ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Malaysia

Tea is perceived by many consumers to be a healthy beverage due to the long-established tea culture in many parts of Asia. Increasing health awareness led to increased demand for RTD tea. Due to increasingly hectic lifestyles, more consumers have ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Saudi Arabia

Saudi Arabia has one of the largest young populations in the country the Middle East and 50% of the country’s population is aged between 18 and 44. This has encouraged the leading manufacturers of RTD tea such as Pepsi-Lipton International to ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Pakistan

RTD tea grew by 10% in off-trade current value sales in 2015. Factors driving this growth rate include better awareness of RTD tea as a new product category among young urban consumers. Nonetheless, the pace of adoption for RTD tea remains slow.

Apr 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Brazil

RTD tea in Brazil has been growing despite consumers’ low interest in drinking tea on a regular basis. It seems that the iced RTD version of it has conquered their attention in their pursuit of healthier lifestyles aligned with the growing range of ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Poland

Stevia is expected to be increasingly used as a sweetener in RTD tea in the coming years. Stevia benefits from a premium and healthy image and thus fits well with the image of RTD tea as healthy and helpful to those seeking to lose weight. Consumers ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Chile

Chilean consumers perceive RTD tea as a healthier alternative to other soft drinks categories, despite having the same amount of sugar as, for example, carbonated drinks. Several small players entered with innovative formulations and added natural ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Japan

Consumers continuously opted for more convenient offerings over the review period due to their increasingly busy lifestyles. This was also evident in beverages, where they migrated from hot drinks to soft drinks. This shift was particularly prominent...

Mar 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Bulgaria

In 2015 RTD tea continued to see strong growth similar to that of 2014 due to the hot summer and its advantages over carbonates. The leading international brands such as Lipton and Nestea used active advertising in 2015 to create a positive brand ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in the United Kingdom

The current national context around sugar reduction in the UK has not impacted RTD tea. This is due to the health attributes which RTD tea is seen to possess. The main brands all contain some level of sugar, but have managed to remain outside the ...

Mar 2016 | US$990 | Add to cart | View details

Global Briefing

Soft Drinks Global Overview: Growth Opportunities Between Category Lines

Economic uncertainty in key emerging markets and an increasingly global consumer demand for healthier beverage options are creating radical changes in the soft drinks industry. Water is the main driver of volume growth in almost all markets, while ...

Mar 2016 | US$1,325 | Add to cart | View details

Country Report

RTD Tea in Hungary

RTD tea achieved outstanding growth in Hungary during 2015, thanks largely to the positive image of the category and the long, hot summer enjoyed in the country during the year. In Hungary, this category consists mainly of ice tea, categorised under ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Macedonia

RTD tea saw 2% off-trade current value growth to reach MKD533 million and 3% volume growth to reach nine million litres in 2015. Still RTD tea remains the only significant RTD tea range in Macedonia. Most of the leading players frequently used price ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in the US

RTD tea, specifically carbonated RTD tea, was presented in 2015 as the potential optimal beverage for today’s demanding American consumers. Harmonising the favourable attributes of carbonation, naturally healthy antioxidants from tea, refreshment and...

Mar 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Kenya

There is no market for RTD tea in Kenya and there is no company activity that suggests a launch is imminent.

Mar 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Dominican Republic

RTD tea is growing at a faster pace than other non-alcoholic drinks. This is attributed to two factors. First, consumer preference within non-alcoholic drinks is shifting towards healthier options, such as bottled water, juice and RTD tea. Second, ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Nigeria

The cessation of production in 2014 by the pioneer company, Cway Food & Beverages, (which was the first to launch RTD tea in Nigeria) was an indication that demand in the category has declined over the review period. Nigerians are not strong tea ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Australia

RTD tea was one of the strongest performers within soft drinks in 2015, increasing by 9% in off-trade value terms and 8% in off-trade volume terms, benefiting from its healthy positioning. Health-conscious Australians showed a preference for RTD tea ...

Mar 2016 | US$990 | Add to cart | View details

Company Profile

Nestlé SA in Soft Drinks

As consumers are moving away from carbonates and sugarised drinks, Nestlé is in a good position to grow its bottled water business. The Swiss company has set a clear brand strategy and it has great ambitions to expand its premium brands, including ...

Mar 2016 | US$570 | Add to cart | View details

Country Report

RTD Tea in Azerbaijan

In 2015, the main driver of growth was the changing consumption habits of younger and middle-aged consumers. Azerbaijan has a very young population that is increasingly opting for RTD tea over carbonates and juice concentrates. As a result, the ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Tunisia

Despite the limited distribution of RTD tea products in Tunisia, a category which only recently developed in the country, growth remained healthy due to the novelty factor which is instigating one-off trials of RTD tea. Tunisian consumers are always ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Romania

Recovering purchasing power for beverages and food in 2015 generated additional demand for RTD tea, which translated into higher volume sales. The consumer base remained somehow steady in 2015 as the target population were represented by the young ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Slovakia

RTD tea faced a difficult time over the review period and expectations for the forecast period are not much more positive. RTD tea is rapidly decreasing in popularity. Even though manufacturers have innovated their product assortments with health and...

Mar 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Bolivia

Consumers concerned about health and wellness are seeking alternatives to carbonates beverages. Products that are healthy, refreshing and convenient are becoming more popular among Bolivian consumers.

Mar 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Latvia

RTD tea off-trade sales volume declined by 9% in 2015. As a refreshment beverage, weather factors have a strong impact on sales. The cold weather in spring, June and July negatively affected consumption in the high season. The other factor that ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Lithuania

RTD tea continued to witness a decline both value and volume sales in 2015, which was a result of the waning popularity of the drink in Lithuania. The category is facing strong competition from other soft drinks and is failing to regain consumer ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in India

Growing urbanisation coupled with rising disposable incomes continued to pave the way for strong growth in RTD tea during 2015. However, the popularity of RTD tea remains restricted primarily to young urban consumers who are looking for a healthier ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Argentina

Argentina has an upscale consumption of Yerba Mate (other hot drinks) and niche hot tea consumption. Therefore, RTD tea which extends hot tea flavours into an ice tea preparation is still not truly approved by Argentinian consumers.

Feb 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Taiwan

There were several huge tea contamination scandals in Taiwan during 2014 and 2015. Initially, Business Today magazine exposed 48 tea brands out of 53 that tested positive for excessive pesticide residues. Furthermore, there were eight samples taken ...

Feb 2016 | US$990 | Add to cart | View details

Company Profile

Danone , Groupe in Soft Drinks

Danone continues to focus on bottled water, and its key development areas is what it terms “Aquadrinks” – flavoured water and functional water. The two categories progressed well in 2015, giving Danone a good value proposition. Danone is strong in ...

Feb 2016 | US$570 | Add to cart | View details

Country Report

RTD Tea in South Africa

Despite the presence of numerous brands within RTD tea, the category remains fairly small relative to other soft drinks categories in South Africa, with annual per capita consumption of one litre during 2015. RTD tea is yet to gain widespread ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Slovenia

Sales of RTD tea in Slovenia remained seriously impacted by low consumer purchasing power, which drives many consumers to reduce their consumption of non-essential goods. There are also many private label products and offers in discounters due to the...

Feb 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Russia

With the background of the general fall in soft drinks caused by the substantially worsened consumer purchasing power, the category generated a considerable decrease in 2015. RTD tea managed to decline by 12% in off-trade volume terms, while in total...

Feb 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Finland

RTD tea declined by 4% in retail volume terms in 2015. This was partly due to the cold and rainy spring and summer in Finland. However, the biggest challenges for RTD tea are linked to long term problems, including category maturity, the strong ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Norway

Following the increased media attention on the high sugar-content in RTD tea products, Ringnes AS launched a well-received RTD tea product in 2015 under the Imsdal brand, Norway’s most sold spring water. In addition to its healthy associations with ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Indonesia

Growing urbanisation and population coupled with increasing interest in convenience drinks primarily among younger urban consumers contributed to the growth of RTD tea in 2015. In anticipation of the growing demand, manufacturers continued to offer ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in the Philippines

Health-conscious consumers seeking healthier alternatives to carbonates drove sales growth in this category. Most consumers chose RTD tea because it is made of naturally healthy green tea. Brands encouraged consumers by highlighting ingredients like ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Costa Rica

As local consumers keep searching for healthier soft drinks alternatives, RTD tea continues to maintain its progression momentum in Costa Rica, benefiting from a growing assortment of flavour alternatives and broader product portfolios, particularly ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Ukraine

Consumers refrained from purchasing unnecessary products in 2015 when the economic crisis became more severe. RTD tea is considered a non-essential beverage and therefore saw a -15% decline in off-trade volume and a current value off-trade decline of...

Feb 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Vietnam

RTD tea maintained strong off-trade current value and volume growth rates in 2015. Consumers’ growing health-consciousness was the key driver of growth for RTD tea, with a shift from carbonates to healthier alternatives such as RTD tea. Manufacturers...

Feb 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Venezuela

RTD tea was a category far from mature in 2015, with an increasing demand base that went somewhat unsatisfied because of an unstable supply. During 2015 and for the first time since 2011, total volume sales declined by 2%, driven by a 3% decline in ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Peru

In 2015 RTD tea continued to grow due to the health trend that is making consumers leave carbonates and artificial juices for other, healthier categories such as bottled water, natural juices and also RTD tea.

Feb 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Thailand

Broader exposure from the popular tea culture in Thailand boosted sales of RTD tea in 2015. The health benefits of tea, as well as the product variants offered by more players, supported the growing demand for RTD tea. Off-trade sales climbed to a ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Estonia

RTD tea recorded off-trade value growth of 5% while retail volume sales grew by 4% in 2015 to reach €2.3 million and 2.1 million litres as increased consumer confidence and new launches in the category boosted sales. While consumers felt increasingly...

Feb 2016 | US$990 | Add to cart | View details

Country Report

RTD Tea in Colombia

In 2015, RTD tea continued its superior performance by generating a volume expansion of 25%, aided by an increase in purchasing power, a stronger health and wellness trend and firms’ innovation. Health and wellness concerns have deepened in the ...

Feb 2016 | US$990 | Add to cart | View details
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