RTD tea market research

Euromonitor has the world’s most comprehensive research on the RTD tea category within the soft drinks industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organisation’s awareness of the RTD tea market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our RTD tea market research answer questions such as:

What is the market size of RTD tea?
What are the major brands in RTD tea?
What flavours of RTD Tea, like green tea, are the most popular?
Who is the consumer profile of RTD tea drinkers?
What are the key on-trade market trends for RTD tea sales and how these are changing?

Filter Results

Total: (85)

Country Report

RTD Tea in Kazakhstan

RTD tea is a popular type of soft drink in Kazakhstan which, in most cases, is consumed on-the-go during hot summer months. Rising consumer health awareness is resulting in a switch away from carbonates towards other drinks alternatives. Consumers ...

May 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Ukraine

In general, RTD tea showed good recovery trends in 2010-2011, following a strong downturn in 2009. The growth in sales of RTD tea is generally supported by the development of tea drinking occasions (hot and cold) an a strong health image. RTD tea is ...

May 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in the US

In 2011, RTD tea sales remained healthy in the US, growing by 7% in total value and 8% in total volume terms. Health-oriented consumers are choosing RTD tea over other soft drinks, such as cola carbonates, due to its natural health properties, like ...

May 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Kenya

Nestea was introduced in Kenya in February 2011by Nestlé Foods Kenya Ltd, supported by significant promotional activity. Despite the initial buzz surrounding the product, it did not achieve very high sales figures due to its high price.

May 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Uzbekistan

RTD tea is a category which was only recently launched in soft drinks in Uzbekistan, although it continues to advance rapidly. RTD tea is a product which is very much in tune with the traditional habits of Uzbek consumers, the majority of whom enjoy ...

May 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Singapore

RTD tea increased in off-trade value by 7% in 2011. The strong performance of both Asian still RTD tea and Still RTD excluding Asian pushed value growth during 2011, resulting in slightly higher growth than 2010. RTD tea is becoming a common ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Indonesia

Growing urbanisation and population coupled by growing lifestyle of convenient drinks primarily among younger urban consumers contributed to the growth of RTD tea in 2011, which recorded 7% off-trade volume growth, to reach 1.3 billion litres. In ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Thailand

RTD tea has continued to show double-digit percentage growth since 2009, after suffering a major decline between 2005 and 2007. The major slump was due to the declining consumption of RTD green tea, which experienced a major boom in the Thai market ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Russia

RTD tea in Russia increased in volume by 3% in total volume in 2011, rising to 248 million litres, while current value sales increased by 18% to RUB13.8 billion. RTD tea is no longer a novelty for Russian consumers. Local and international companies ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Tunisia

RTD tea is very underdeveloped in the Tunisian market as this format has little consumer appeal and carbonates remain the overwhelming beverage of choice when needing refreshment.

Apr 2012 | US$900| Add to cart | View details ›