Euromonitor International publishes the world's most comprehensive market research on the RTD tea industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

RTD Tea in the United Kingdom

Apr 2017

2016 marked the second consecutive year that RTD tea in the UK recorded negative off-trade volume growth. The reasons for this turnaround in the category’s development are mainly associated with the cold and rainy weather which was experienced in the...

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Strategy Briefing

Premiumisation in Soft Drinks-Part 1: The Age of Everyday Wellness

Apr 2017

Exploding global demand for bottled water is driving much of the soft drinks industry’s future growth, while bringing new pressures. Among these is a growing split between what consumers demand from products meant for everyday consumption, versus ...

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Country Report

RTD Tea in India

Apr 2017

RTD tea maintained its status as a niche soft drinks category in 2016 as consumption remained relatively low. This was observed as India remains primarily a tea drinking country, and consumers tend to prefer tea in its hot brewed format. This is also...

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Country Report

RTD Tea in Cameroon

Apr 2017

Still RTD tea posted off-trade current value growth of 13% in 2016. This was, in part, due to higher prices in 2016. However, off-trade volume growth in 2016 – at 6% – was comparable to average growth posted over the review period. Nevertheless, ...

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Country Report

RTD Tea in Uruguay

Mar 2017

The smallest and newest category within soft drinks witnessed the entrance of more players with new products exploring its growth possibilities and whether they were able to gain the preference of a large enough group of consumers. In 2016, domestic ...

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Country Report

RTD Tea in Tunisia

Mar 2017

Still RTD tea posted off-trade current value growth of 12% in 2016, partly due to rising prices, with growth remaining healthy despite limited distribution. However, development continues to be limited by the lack of a ready to drink tea culture in ...

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Company Profile

Aje Group in Soft Drinks

Mar 2017

The Aje Group is a Peruvian soft drinks company focused exclusively on the developing world and the world’s fourth largest producers of carbonates. Its value-orientated brands, most notably Big Cola and Cielo water, have a large presence in Latin ...

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Country Report

RTD Tea in Chile

Mar 2017

The growing preference for healthier types of soft drinks among Chilean consumers continued to support the positive development of RTD tea in 2016. The category also benefited from the entry of smaller players offering products with innovative ...

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Country Report

RTD Tea in Singapore

Mar 2017

RTD tea continued to be a popular soft drinks option in Singapore in 2016 due to its taste and strong health positioning. Manufacturers continued to leverage the growing health and wellness trend by introducing more unique RTD tea variants to ...

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Country Report

RTD Tea in China

Mar 2017

Big brands have increased their shares in RTD tea. Facing the demand of ever-changing tastes, manufacturers have to keep launching new products annually. However, there is trial and error in this process, because only a few new products have been ...

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Country Report

RTD Tea in Taiwan

Mar 2017

Positive growth was recorded in off-trade sales of RTD tea in 2016 and volume and value growth rates were in line with what was seen in the category during the previous year. RTD tea has been an established drink in Taiwan for a long time now and ...

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Country Report

RTD Tea in Macedonia

Mar 2017

RTD tea achieved 5% off-trade value growth and 4% off-trade volume growth to reach MKD570 million and 9.1 million litres in 2016. Improved distribution and the growing number of brands sold both in the off-trade and on-trade were the main factors ...

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Country Report

RTD Tea in Nigeria

Mar 2017

RTD tea is a developing category in Nigeria with potential for the future, as its offer of a refreshing and energising product appeals to busy professionals, especially as it is frequently flavoured with fruit flavours. Over the review period, having...

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Country Report

RTD Tea in Guatemala

Mar 2017

RTD tea is very dynamic in Guatemala and the strongest growing among soft drinks. In 2016, it registered off-trade value sales of GTQ280 million, growth of 30% in current terms on 2015. People regard RTD tea as a healthy alternative to carbonates, ...

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Country Report

RTD Tea in Morocco

Mar 2017

RTD tea achieved strong current value and volume growth in 2016. It became more popular amongst the young population in the country in 2016, due to its wider availability. It targets middle- to high-income consumers, due to its high price. However, ...

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Country Report

RTD Tea in Kazakhstan

Feb 2017

In Kazakhstan RTD tea has a good reputation and is considered a healthy and refreshing soft drink. Supported by increasing health consciousness and gradually improving economy, there was demand for RTD tea in 2016. RTD tea remained interesting to ...

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Country Report

RTD Tea in South Korea

Feb 2017

RTD tea struggled to shrug off stagnant movement during 2016. The category has weak growth momentum and the 1% current value sales growth recorded in 2016 was a drop from the 3% current off-trade value growth recorded during the previous year. sales ...

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Country Report

RTD Tea in Poland

Feb 2017

Many consumers view RTD tea as one of the healthiest soft drinks, especially when based on white or green tea. The health and wellness trend is thus one of the key drivers of sales growth, as RTD tea is often viewed as a healthier substitute to ...

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Country Report

RTD Tea in Thailand

Feb 2017

Off-trade sales of RTD tea declined in both volume and current value terms in 2016. Many players attributed the poor performance of RTD tea to the economic slowdown in the country, and sought to win consumers back through constant price promotions ...

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Country Report

RTD Tea in Hong Kong, China

Feb 2017

RTD tea was the fastest growing category within soft drinks in 2016, with off-trade sales rising by 8% in current terms. Hong Kong, China has a traditional tea-drinking culture and tea is believed to have many health benefits, such as antioxidant ...

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