Euromonitor International publishes the world's most comprehensive market research on the RTD tea industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Soft Drinks Strategies for Ageing Populations

Oct 2017

With global consumer populations ageing at an accelerated rate, opportunities exist for soft drinks products that meet the evolving demands of older population segments, particularly in terms of supplemental nutrition, hydration and everyday ...

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Strategy Briefing

Soft Drinks: Quarterly Statement Q3 2017

Sep 2017

The Q3 quarterly update of the soft drinks forecast model yields a stable expected performance, although once again weaker than the Passport baseline. The US, Mexico and Nigeria lead market downgrades, while upward revisions to GDP in Europe give ...

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Strategy Briefing

Non-Alcoholic Beverages at the Bottom of the Pyramid

Sep 2017

The “bottom of the pyramid” (BOP) consists of the world’s lowest-income consumers. Collectively, this often-neglected group controls considerable spending power and is an essential group to understand for those looking to do business at a global ...

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Company Profile

Nestlé SA in Soft Drinks

Sep 2017

Nestlé is the world’s third largest soft drinks company, and is the world’s leading bottled water company by value. It is also a leading company in RTD tea, RTD coffee and concentrates. This report looks at Nestlé’s soft drinks positioning, examines ...

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City Market Report

Soft Drinks in Bangalore

Jul 2017

Bangalore has the largest number of fresh fruit juice shops in the country. The city’s residents are ardent coffee drinkers. Freshly-brewed filter coffee is preferred over tea in most of the traditional households. The city is also one of the largest...

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City Market Report

Soft Drinks in Shanghai

Jul 2017

Due to its comparatively higher disposable income level, consumers in Shanghai are able to pay more for premium non-alcoholic drinks brands with added value rather than spending on basic necessities, compared with other regions in China. With the ...

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Strategy Briefing

Non-Drinkers: An Opportunity for Soft Drinks

Jul 2017

At least a third of adults worldwide rarely or never consume alcohol. This creates a large opportunity for soft drinks to fill the opening left by alcoholic drinks. Successful strategies to target this market will consider the occasions when alcohol ...

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Country Report

RTD Tea in Kenya

May 2017

There is no market for RTD tea in Kenya and there is no company activity that suggests a launch is imminent....

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Strategy Briefing

Soft Drinks: Quarterly Statement Q2 2017

May 2017

The Q2 update to the soft drinks forecast model is characterised by relative stability. Weaker prospects in Nigeria and Mexico provide cause for concern this quarter, but a slightly more positive growth forecast boosts the outlook for China and much ...

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Strategy Briefing

RTD Tea in Asia Pacific

May 2017

Asia is the centre of the global RTD Tea market, with three-fourths of worldwide sales. Things are changing in Asia, though, as the massive Chinese and Japanese markets reach maturity and the locus of growth shifts to Southeast Asia, where countries ...

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Country Report

RTD Tea in the United Kingdom

Apr 2017

2016 marked the second consecutive year that RTD tea in the UK recorded negative off-trade volume growth. The reasons for this turnaround in the category’s development are mainly associated with the cold and rainy weather which was experienced in the...

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Strategy Briefing

Premiumisation in Soft Drinks-Part 1: The Age of Everyday Wellness

Apr 2017

Exploding global demand for bottled water is driving much of the soft drinks industry’s future growth, while bringing new pressures. Among these is a growing split between what consumers demand from products meant for everyday consumption, versus ...

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Country Report

RTD Tea in India

Apr 2017

RTD tea maintained its status as a niche soft drinks category in 2016 as consumption remained relatively low. This was observed as India remains primarily a tea drinking country, and consumers tend to prefer tea in its hot brewed format. This is also...

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Country Report

RTD Tea in Cameroon

Apr 2017

Still RTD tea posted off-trade current value growth of 13% in 2016. This was, in part, due to higher prices in 2016. However, off-trade volume growth in 2016 – at 6% – was comparable to average growth posted over the review period. Nevertheless, ...

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Country Report

RTD Tea in Uruguay

Mar 2017

The smallest and newest category within soft drinks witnessed the entrance of more players with new products exploring its growth possibilities and whether they were able to gain the preference of a large enough group of consumers. In 2016, domestic ...

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Country Report

RTD Tea in Tunisia

Mar 2017

Still RTD tea posted off-trade current value growth of 12% in 2016, partly due to rising prices, with growth remaining healthy despite limited distribution. However, development continues to be limited by the lack of a ready to drink tea culture in ...

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Company Profile

Aje Group in Soft Drinks

Mar 2017

The Aje Group is a Peruvian soft drinks company focused exclusively on the developing world and the world’s fourth largest producers of carbonates. Its value-orientated brands, most notably Big Cola and Cielo water, have a large presence in Latin ...

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Country Report

RTD Tea in Chile

Mar 2017

The growing preference for healthier types of soft drinks among Chilean consumers continued to support the positive development of RTD tea in 2016. The category also benefited from the entry of smaller players offering products with innovative ...

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Country Report

RTD Tea in Singapore

Mar 2017

RTD tea continued to be a popular soft drinks option in Singapore in 2016 due to its taste and strong health positioning. Manufacturers continued to leverage the growing health and wellness trend by introducing more unique RTD tea variants to ...

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Country Report

RTD Tea in China

Mar 2017

Big brands have increased their shares in RTD tea. Facing the demand of ever-changing tastes, manufacturers have to keep launching new products annually. However, there is trial and error in this process, because only a few new products have been ...

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