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Euromonitor International publishes the world's most comprehensive market research on the RTD tea industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Chinese Soft Drinks Companies: Growth Opportunities, Challenges and Strategies

Sep 2016

All soft drinks companies operating in China are facing a slow-growing economy which is affecting sales of soft drinks. Personalised marketing and added-value products demonstrate that brand owners need to engage consumers and need to be innovative ...

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Company Profile

Aje Group in Soft Drinks

Jul 2016

The Aje Group is a value-oriented Peruvian soft drinks producer focused primarily on carbonates but increasingly moving to a diversified portfolio, including bottled water, juices and RTD teas. The company is present throughout the developing world, ...

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Country Report

RTD Tea in Egypt

Jun 2016

RTD tea was unpopular in Egypt in 2015. It targets higher-income consumers due to its high price and unusual taste. Egyptians remain strongly tied to the concept and flavour of hot fresh tea, usually heavily sugared, with such tea well-established in...

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Country Report

RTD Tea in Uruguay

Jun 2016

RTD tea is a very new category in Uruguay, with the first products only launched in 2014. Hence, manufacturers and retailers are currently evaluating consumers’ response to flavours, packaging and pricing. The first RTD teas (in several flavours) ...

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Strategy Briefing

The Coca-Cola Global Bottling System in 2016: The Purpose of Refranchising

May 2016

The Coca-Cola bottling system is comprised of The Coca-Cola Company and a vast network of bottling and distribution partners. This report examines some of the important changes to this global soft drinks production chain as the company ‘refranchises’...

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Country Report

RTD Tea in Ecuador

May 2016

The trend for consuming healthier beverages that provide the most health benefits continued. This is why consumers tend to be more interested in natural products, as they associate natural with healthy. This is also why local flavours and raw ...

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Country Report

RTD Tea in the United Arab Emirates

Apr 2016

The main brands in the category are leveraging the health and wellness trend, with more expats buying into the category. RTD tea is mainly bought by the Western expat consumer segment. The health concerns regarding beverages that are high in sugar ...

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Country Report

RTD Tea in Iran

Apr 2016

Although per capita volume consumption of hot tea remained very high in Iran in 2015, consumer acceptance of RTD tea was minimal. Although Golestan Co introduced Golestan Iced tea in Iran during 2010, the consumer response to this new product launch ...

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Country Report

RTD Tea in Algeria

Apr 2016

RTD tea is not available on the market and is completely unknown to Algerians. It is not in the culture or in the habit of local consumers to drink cold tea especially as hot tea is traditionally served on all occasions....

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Country Report

RTD Tea in New Zealand

Apr 2016

In the latter half of the review period, Unilever New Zealand introduced a carbonated range of RTD tea through its leading Lipton brand. To date, still RTD tea has dominated the New Zealand market. However, as RTD tea grew significantly over the ...

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Country Report

RTD Tea in Malaysia

Apr 2016

Tea is perceived by many consumers to be a healthy beverage due to the long-established tea culture in many parts of Asia. Increasing health awareness led to increased demand for RTD tea. Due to increasingly hectic lifestyles, more consumers have ...

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Country Report

RTD Tea in Saudi Arabia

Apr 2016

Saudi Arabia has one of the largest young populations in the country the Middle East and 50% of the country’s population is aged between 18 and 44. This has encouraged the leading manufacturers of RTD tea such as Pepsi-Lipton International to ...

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Country Report

RTD Tea in Pakistan

Apr 2016

RTD tea grew by 10% in off-trade current value sales in 2015. Factors driving this growth rate include better awareness of RTD tea as a new product category among young urban consumers. Nonetheless, the pace of adoption for RTD tea remains slow....

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Country Report

RTD Tea in Brazil

Mar 2016

RTD tea in Brazil has been growing despite consumers’ low interest in drinking tea on a regular basis. It seems that the iced RTD version of it has conquered their attention in their pursuit of healthier lifestyles aligned with the growing range of ...

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Country Report

RTD Tea in Poland

Mar 2016

Stevia is expected to be increasingly used as a sweetener in RTD tea in the coming years. Stevia benefits from a premium and healthy image and thus fits well with the image of RTD tea as healthy and helpful to those seeking to lose weight. Consumers ...

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Country Report

RTD Tea in Chile

Mar 2016

Chilean consumers perceive RTD tea as a healthier alternative to other soft drinks categories, despite having the same amount of sugar as, for example, carbonated drinks. Several small players entered with innovative formulations and added natural ...

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Country Report

RTD Tea in Japan

Mar 2016

Consumers continuously opted for more convenient offerings over the review period due to their increasingly busy lifestyles. This was also evident in beverages, where they migrated from hot drinks to soft drinks. This shift was particularly prominent...

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Country Report

RTD Tea in Bulgaria

Mar 2016

In 2015 RTD tea continued to see strong growth similar to that of 2014 due to the hot summer and its advantages over carbonates. The leading international brands such as Lipton and Nestea used active advertising in 2015 to create a positive brand ...

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Country Report

RTD Tea in the United Kingdom

Mar 2016

The current national context around sugar reduction in the UK has not impacted RTD tea. This is due to the health attributes which RTD tea is seen to possess. The main brands all contain some level of sugar, but have managed to remain outside the ...

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Strategy Briefing

Soft Drinks Global Overview: Growth Opportunities Between Category Lines

Mar 2016

Economic uncertainty in key emerging markets and an increasingly global consumer demand for healthier beverage options are creating radical changes in the soft drinks industry. Water is the main driver of volume growth in almost all markets, while ...

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