RSS print

RTD tea market research

Euromonitor has the world’s most comprehensive research on the RTD tea category within the soft drinks industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the RTD tea market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our RTD tea market research answer questions such as:

  • What is the market size of RTD tea?
  • What are the major brands in RTD tea?
  • What flavours of RTD Tea, like green tea, are the most popular?
  • Who is the consumer profile of RTD tea drinkers?
  • What are the key on-trade market trends for RTD tea sales and how these are changing?

results

 

Country Report

RTD Tea in Brazil

RTD tea products mixed with premium ingredients such as green tea, white tea and cranberries have been copied by leading manufacturers. For instance, green and white tea versions were firstly introduced by Wow Indústria e Comércio under the Feel Good...

Jul 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Hong Kong, China

Hong Kong has a strong tea drinking culture, and consumers view tea as having many beneficial properties. Consumers became increasingly health-conscious, and took to RTD tea to maintain a healthier lifestyle. Consumers were also spoilt for choice ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Saudi Arabia

Jul 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Saudi Arabia

Home to one of the largest young populations in the region, with 49% of the population between the ages of 18 and 44, Saudi Arabia is rapidly becoming a haven for youth-oriented products, be it in clothing, leisure or food and drink. A growing ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Japan

Consumers increasingly opted to choose convenient options in their purchasing over the review period, as they led busier lifestyles. This was also evident in the beverages market, where consumers migrated from hot drinks to soft drinks. The migration...

Jul 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in South Africa

The consumption of ice tea in South Africa was generally low when relating to the overall population size. Consumption levels have been fairly low due to the fact that most consumers are yet to understand the product itself. With more promotional ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Kenya

Jul 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Argentina

Growing demand for naturally, healthy products forge the future growth of RTD tea drinks.

Jul 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Switzerland

With per capita consumption estimated at 21 litres in 2013, Swiss consumers are among the leading RTD tea drinkers in the world. RTD tea in Switzerland is sensitive to influences, such as climate, and health and wellness trends. As a result, RTD tea ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Taiwan

RTD tea drinks are gradually gaining popularity in Taiwan due to the rising health trend. In 2013, they accounted for a significant portion of the new products that were launched in 2013.

Jul 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in India

RTD tea continued to be very small and remained restricted only to a few health-conscious consumers mainly in urban areas in 2013. RTD tea was preferred by consumers who were looking for healthier alternatives. Lipton by Hindustan Unilever Ltd ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Peru

The category was the most dynamic in the soft drinks industry in 2013. Different brands have been launched in the category to complete a portfolio of alternatives for consumers. Some years ago, only a few alternatives could be found, but in 2013 the ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Malaysia

Consumers in Malaysia are gradually becoming aware of the benefits of leading a healthy lifestyle. The increasing number of health-conscious consumers is the result of several contributory factors such as urbanisation, rising disposable income and ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in the Czech Republic

Consumption of RTD tea continued to drop in 2013; consumer interest in wellness prevented the category from deeper decrease. Czech consumers consumed more naturally healthy (NH) RTD tea types – green tea, red tea and white tea – thanks to their ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Thailand

RTD tea recorded another year of strong volume and value growth in 2013 thanks to successful marketing campaigns that offered instant cash rewards, gold prizes and iPhone5s, which were popular with the mass of consumers. Consumers simply pay Bt20.00 ...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

Nestlé SA in Soft Drinks

Nestlé saw strong growth in its carbonated water brands in the US in 2013. In Western Europe, the company re-focused its national and international brands and sold several brands. China represents its crucial Asian drinks market, however its Yinlu is...

Jun 2014 | US$525 | Add to cart | View details

Country Report

RTD Tea in Croatia

2012’s bold move by Rauch, launching Rauch Black Ice Tea, a carbonated version of RTD tea, did not catch on with consumers. Within one year, it could not be seen on shelves anywhere. The likely reason for this unexpected failure was unfavourable ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Vietnam

In 2013, RTD tea experienced high growth with 20%, in current total retail value terms. Strong growth in 2013 was thanks to strongly increasing consumer demand as well as intense efforts by manufacturers to stimulate sales of this product. RTD tea is...

Jun 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Austria

With its high sugar content, RTD tea has long been considered a refreshing but unhealthy soft drinks by the majority of Austrian consumers. With growing health awareness in the country in recent years, this has inevitably led to a significant decline...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

Pepsico Inc in Soft Drinks

PepsiCo remains a leader in global soft drinks, despite a challenging operating environment over 2013- 2014. A declining US carbonates market and consumer demand for healthier, natural beverages poses a challenge for the company’s drinks business in ...

Jun 2014 | US$525 | Add to cart | View details

Country Report

RTD Tea in France

Sales of RTD tea continued to increase in 2013 because this beverage tends to be perceived as healthier than other soft drinks. RTD tea is seen as more natural and less sweetened than, for example, carbonates. The category has benefited particularly ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in the Netherlands

In 2013 RTD tea registered impressive double digit growth and for the first time off-trade value sales of RTD tea exceeded the €100 million mark. There were several factors which contributed to the impressive performance of RTD tea in 2013. First, ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in China

Milk tea products have shown a significant increase within RTD tea since successful promotions of President Assam Milk Tea in 2011. The popularity of milk tea continued to increase in 2013, driven by existing and new players’ heavy marketing ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Belgium

RTD tea is a relatively popular soft drink in Belgium, especially among children, teenagers and young adults. The RTD tea category witnessed a slowdown in growth in 2012, mainly as a result of bad weather. However, as a result of widening ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in New Zealand

RTD tea continued to record solid growth in 2013. Despite having a relatively small base in comparison to some other soft drink areas, RTD tea continues to be one of the leading soft drinks areas. Strong promotional activity by major brands, Unilever...

Jun 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Spain

During the review period, the aim of consumers to lead healthier lifestyles allowed for the development of soft drinks categories with a healthier and more natural perception amongst consumers, which was the case of RTD tea. However, despite the fact...

Jun 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Portugal

Regardless of the high popularity of RTD tea in Portugal, the category has definitely been negatively affected by the ongoing decline being recorded in purchasing power in the country. The main goal of the majority of Portuguese households in recent ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Germany

RTD tea is mostly consumed by those who are under 30 years of age, not being particularly popular among middle-aged and older consumers. The ageing population is thus a big drawback for RTD tea in Germany. Moreover, there was little product ...

May 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Canada

Quite mature, RTD tea remains an important category in Canadian retail and foodservice. In 2013 retail sales grew by 7% in current value terms and by 6% in volume terms to achieve C$474 million, while foodservice saw an increase of 3% in volume ...

May 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in the US

Growing consumer preference for healthier beverages is driving increased demand for RTD tea. Many Americans are choosing RTD tea over other soft drinks, such as cola carbonates, due to its natural health properties, such as antioxidants found in ...

May 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Hungary

The once dynamic landscape of RTD tea halted during 2013 as consumers cut back on soft drinks and new, innovative flavoured waters entered to make the category more competitive.

May 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Bulgaria

The 10% volume growth of RTD tea resulted in volume sales of 26 million litres, or 2% share of overall soft drinks. Products are still new and the category witnessed fast growth. Advertising of the main players, and Coca-Cola HBC Bulgaria AD in ...

May 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Cameroon

May 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Italy

In 2013 volume sales of RTD tea in both the on-trade and off-trade channels declined by 1%. The long-standing financial crisis negatively impacted the performance of the category, as Italians’ disposable incomes fell, and in order to save money they ...

May 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Indonesia

Growing urbanisation and population coupled by the growing lifestyle of convenient drinks primarily among younger urban consumers contributed to the growth of RTD tea in 2013, which recorded 7% off-trade volume growth, to reach 1.5 billion litres. In...

May 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Israel

Until August 2012, still RTD tea brand Nestea was branded exclusively by Osem Food Industries Ltd and produced by The Central Beverage Co Ltd using a recipe which was formulated by the Central Beverage Co and which rights belonged to the company. The...

May 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in the United Kingdom

RTD tea experienced good growth in 2013, although from a relatively low base compared to other soft drinks categories. While the winter lasted for a long time into 2013, very hot months followed up, enabling growth in RTD tea sales. This type of ...

May 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Estonia

RTD tea recorded strong growth in 2013 largely due to new launches and the relatively warm and sunny summer in 2013. Moreover, RTD tea gained attention as it is perceived as a healthy soft drink in comparison to other categories, such as carbonates. ...

May 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Kazakhstan

RTD tea continues to record growth, with total volume sales in the area increasing by 10% in 2013 – a rate of growth in line with the review period average. This positive growth highlights the fact that the area is not yet saturated. More consumers ...

May 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in the Philippines

Buoyed by the increasing popularity of smaller-sized packaging, in 2013 the local RTD tea category recovered from the sluggish growth reported during the previous year. The category’s total volume ballooned by 13% while total value sales jumped by ...

May 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Egypt

RTD tea remained relatively unpopular in Egypt in 2013 as the product is still very unfamiliar to Egyptians and hot, fresh tea and mint tea are traditional products. The preferred flavour of Egyptian tea, usually heavily sugared, is well established ...

May 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Nigeria

While RTD tea is relatively new in Nigeria, having first appeared in 2008 under the Cway Ice Tea brand from Cway Food & Beverages Co Nig Ltd, the category has seen volume sales increase steadily since then. This growth is attributed to the marketing ...

May 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Greece

Regardless of the recession, the RTD tea category continues to display positive growth for another consecutive year. Large investment in the category, it’s healthy positioning which is further enhanced by the constant launches of green tea-based ...

May 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in the United Arab Emirates

In 2013, the category benefited from an increasing number of expats returning to the country to work and the flourishing economy. These drinks are typically consumed by foreigners in the United Arab Emirates. Moreover, sales were boosted by improved ...

May 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Turkey

In 2013, RTD tea posted remarkable current value growth of 62%, up from a CAGR of 39% over the review period. The main factors behind this performance were the entries of the Fuse Tea brand from Coca-Cola Içecek AS in 2012 and the launch of the Didi ...

May 2014 | US$900 | Add to cart | View details

Company Profile

Danone , Groupe in Soft Drinks

Danone’s global presence in soft drinks traverses developed and emerging markets alike. While the company’s premium brands recover underpinned by European economic stability, its strong volumes in markets such as Indonesia, China, Mexico and ...

Apr 2014 | US$525 | Add to cart | View details

Country Report

RTD Tea in Denmark

Record warm summer weather and a reduction in soft drinks tax boosted volume sales growth in the mature RTD tea category in 2013. Like many other soft drinks categories, domestic RTD tea sales have in recent years suffered in competition with cheaper...

Apr 2014 | US$900 | Add to cart | View details

Country Report

RTD Tea in Georgia

The overall growth of RTD tea was related to the rising disposable incomes of the Georgian population and the interest among many of switching in terms of soft drinks, seeking alternatives to carbonates. As juice is deemed to be too expensive by a ...

Apr 2014 | US$900 | Add to cart | View details

Company Profile

Aje Group in Soft Drinks

Peru-based Aje Group is a leader in low-priced Latin American soft drinks, reaching underserved retail channels through distribution expertise. The company has expanded from Peru across the world, with successful global operations established in ...

Apr 2014 | US$525 | Add to cart | View details

Country Report

RTD Tea in Finland

RTD tea total volume sales declined by 2% in 2013, resulting in sales of over six million litres. The category continued to face maturity combined with a lack of marketing strategies and new product development. RTD tea also faced competition from ...

Apr 2014 | US$900 | Add to cart | View details
Page 

Recently Viewed Items more ›

    Custom research projects

    Passport: market intelligence systems

    Passport: Soft Drinks is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Bottled Water Americas

    Passport Carbonates Asia Pacific and Australasia

    Passport Fruit/Vegetable Juice Eastern Europe

    Passport Functional Drinks Middle East and Africa

    Passport Bottled Water Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for soft drinks, helping you make clear, confident decisions.


    Books more ›

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

    Statistical Reference Handbook