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RTD tea market research

Euromonitor has the world’s most comprehensive research on the RTD tea category within the soft drinks industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the RTD tea market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our RTD tea market research answer questions such as:

  • What is the market size of RTD tea?
  • What are the major brands in RTD tea?
  • What flavours of RTD Tea, like green tea, are the most popular?
  • Who is the consumer profile of RTD tea drinkers?
  • What are the key on-trade market trends for RTD tea sales and how these are changing?

results

 

Country Report

RTD Tea in Ukraine

RTD tea is positioned as a healthier drink than carbonates or energy drinks. It is perceived as more natural, tasty and beneficial for the human body, especially in the case of RTD green tea. However, the consumption per capita was much lower than ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Bulgaria

RTD tea saw one of the best growth rates in soft drinks in 2014, up by 9% in total volume terms. The gain was realised because RTD tea is a novel category and products contain the much-sought-after healthy ingredient – tea – and the products are ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Romania

The decline in volume sales of RTD tea in 2014 was the result of low purchasing powers, which were not offset by the attraction of health attributes provided by these products, especially by green tea, recognised for its antioxidant properties. The ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Taiwan

RTD tea is a very well developed category in Taiwan. The category, however, faces stiff competition from drinks kiosks which offer consumers a wide choice of products. These outlets offer a wide range of tea, both in flavour terms and with different ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Guatemala

In 2014 contestant Alimentos Maravilla was able to introduce its product in a glass bottle. With this, constant unit prices decreased by 3% since the package is cheaper compared to the PET option. This is important as it broadens the potential market...

Apr 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in South Africa

RTD tea remained a niche category in South Africa in 2014, with consumption limited to a small group of consumers. Per capita consumption in the country stood at 1.2 litres, up slightly from 1.1 litres the previous year. Low consumption can be ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Dominican Republic

RTD tea showed high growth rates during the review period – 9% volume CAGR and 16% value CAGR – as people began to adopt RTD tea as a soft drink alternative. In the past RTD tea was rarely drunk by Dominicans; now it is still a niche but more people ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Azerbaijan

A few years ago, with sales rising from a low base, the area was totally dependent on imports, with volume sales rising at single-digit pace. However, the area then made a breakthrough in terms of expansion of domestic operators and recorded ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in France

Total volume sales of RTD tea increased by 4% in 2014, driven by the performance of still RTD tea and sales in the off-trade channel. This was better growth compared with the CAGR achieved over the review period. RTD tea is perceived as healthy, and ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in the US

The growing consumer preference for healthier beverages continues to drive demand for RTD tea. People perceive RTD tea to be a better-for-you product and lower in calories than other alternatives, despite the high sugar content of many RTD tea ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Russia

Despite the rapid development of the health and wellness trend among Russian consumers towards the end of the review period, growth in RTD tea slowed down during 2014. RTD increased in total volume by 6% and in total value by 12% in current terms ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Mexico

The RTD tea category is negatively affected by new IEPs tax which started levying sugared sweetened beverages with an additional MXN1 per litre from 1 January 2014. This new tax is a new proposal by President Enrique Peña to combat the high and ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Germany

RTD tea registered an off-trade volume decline of 3% in 2014, which was, however, an improvement on the previous year’s decline of 5%. The rapid growth of carbonated RTD tea in 2014 partly offset the decline in the much bigger still RTD tea category....

Mar 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Iran

Although per capita volume consumption of tea remained very high in Iran in 2014, consumer acceptance of RTD tea was minimal. Although Golestan Co introduced Golestan Iced tea in Iran in 2010, the response to this new product launch was not ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Greece

Regardless of the recession and the fact that RTD tea has been witnessing a steep decline in sales, heavy investment in the category continues. Several new launches were seen in 2014, reflecting the fact that manufacturers seem to still consider RTD ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Canada

RTD tea remained an important soft drinks category in retail and foodservice in Canada. In 2014, retail sales rose by 5% in both volume and current value terms. RTD tea, in general, witnessed similar trends as the better performing hot tea category. ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Saudi Arabia

Home to one of the largest young populations in the region, with 49% of the population between the ages of 18 and 44, Saudi Arabia is rapidly becoming a haven for youth-oriented products, whether in clothing, leisure or food and drink. A growing ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Morocco

RTD tea in Morocco remained rather unpopular in Morocco in 2014. This was due to the prevalence of the use of green tea made at home. The majority of Moroccans use green tea boiled in water and then they add mint and large quantities of sugar before ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in the Netherlands

RTD tea was one of the best performing categories in soft drinks in 2014. It performed particularly well in off-trade volume and current value terms, registering double-digit growth. The strongest growth driver has been the healthy image of RTD tea. ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Egypt

RTD tea remained relatively unpopular in Egypt in 2014 as the product is still very unfamiliar to Egyptians and hot, fresh tea and mint tea are traditional products that are both cheap and widely available. Egyptians remain strongly tied to the ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Israel

As a result of the competition between Fuze Tea and Nestea, various price promotions were seen in 2014 in order to win over consumers..

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Brazil

Although Brazilians are not used to drinking tea on a regular basis, there is a general perception that it is light, healthy and quenches thirst. Such attributes are slowing changing consumers’ habits when it comes to beverages. This has had a ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in the United Arab Emirates

Towards the end of the review period, sales of RTD in the United Arab Emirates continued to benefit from the increasing number of foreign expatriates moving to the country to find work amidst strong economic growth. RTD tea is a category of products ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Colombia

In 2014, RTD tea experienced a very strong increase in both volume and value (24% in both), driven by consumer migration from carbonates and an expanding portfolio of products. Health and wellness concerns deepened in the Colombian market, and this ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Peru

In 2014, the category was very dynamic, all the brands present in the market promoted their products heavily. It was possible to see constant in-store promotions and many brands competed by using discounts for bulk purchases. Consumers consider RTD ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Argentina

Growing demand for natural, healthy products is stimulating the growth of RTD tea drinks. RTD tea is clearly targeted towards the best age group, predominately urban areas inhabited by upper and middle socio-economic groups.

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Australia

RTD tea continued to benefit from its healthy positioning in 2014, and was one of the strongest performers within soft drinks along with bottled water, increasing by 11% in off-trade current value terms and 9% in off-trade volume terms. Many ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Venezuela

RTD tea continues to see positive expansion, which is driven by both new entrants and favourable health perceptions towards tea-based beverages. For instance, Convelac CA, a domestic company involved in the manufacturing of cow’s milk and nectars, ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Slovenia

Sales of RTD tea in Slovenia remain under the strong influence of the negative economic situation in the country and low consumer purchasing power, which is driving many Slovenian consumers to reduce their consumption of non-essential goods and shift...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Latvia

RTD tea experienced strong growth in off-trade volume and value terms in Latvia in 2014. By being a refreshment drink, it effectively competes with carbonates, as it offers a refreshment option with lower quantities of sugar compared to carbonates. ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Lithuania

RTD tea, despite widespread availability in stores large and small, continued losing customers in 2014. The problems plaguing the category are well documented, yet remain to be addressed by companies. Upon the introduction of the concept in 2014 RTD ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Serbia

Summer in Serbia during 2014 was marked by an unusually high number of rainy days, with temperatures way below average and only a handful of completely sunny and hot days. The majority of the soft drinks categories in the country remain highly ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Portugal

RTD tea was positioned as a healthier drink than carbonates, energy drinks or juice drinks (up to 24% juice). The category was perceived as more natural, flavoursome and beneficial for the human body, especially in the case of RTD green tea. In 2014,...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Poland

Many consumers view RTD tea as one of the healthiest soft drinks, especially when based on white or green tea. The health and wellness trend is thus one of the key drivers of sales growth, as RTD tea is often viewed as a healthier substitute to ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Italy

RTD tea performed poorly over the review period in the off-trade channel. Both off-trade volume and value sales of RTD tea fell by 7% in 2014, resulting in sales of 395 million litres and €443 million respectively. The seasonal industry of soft ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Ireland

RTD tea experienced total value growth of 8% in 2014 to reach €2.2 million. While RTD tea was a relatively small category, sales continued to witness growth as consumers increased their intake of alternative soft drinks to carbonates. As RTD tea is ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Spain

Despite the preference of consumers for healthier varieties of soft drinks, in 2014 RTD tea continued to struggle to appeal to consumers. In fact across 2014, Spaniards maintained very rational purchasing behaviour, in line with the review period, as...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Croatia

After the failed attempt by Rauch Croatia to launch carbonated RTD tea in 2012, no manufacturer has since attempted to make any new moves within this category. Rauch was one of the marginal players in the category, with unfavourable shelf ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Denmark

The reduction then abolition of the sugar tax in 2013 and 2014 had a positive impact on RTD tea in Denmark. Despite reduced unit prices and a warm summer, off- and on-trade volume growth slowed down in 2014. Liberalizing the market was seen as a way ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Cameroon

In 2014, RTD tea remained relatively unknown in Cameroon. Most Cameroonians are only just getting used to regular hot tea. Iced tea is still viewed as too expensive for the masses. However, the fact that RTD tea is viewed as expensive is the result ...

Feb 2015 | US$900 | Add to cart | View details

Company Profile

Suntory Holdings Ltd in Soft Drinks

Business consolidation, leveraging and enhancing its core brands are the main strategies for Suntory Beverage & Food Ltd. The listed company is now focusing on foods and beverages and on the way to expand its international brands within its acquired ...

Feb 2015 | US$525 | Add to cart | View details

Country Report

RTD Tea in Belgium

RTD tea is a relatively popular soft drink in Belgium, especially among children, teenagers and young adults. It is also seen by consumers as an alternative to carbonates due to its healthier image. A key element behind the positive performance of ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Chile

Even though several RTD tea products have the same amount of sugar as regular carbonated drinks, they are perceived by Chilean consumers as a more natural and healthier soft drink alternative, thus spurring sales. Moreover, the entry of players which...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Estonia

RTD tea saw off-trade current value sales grow by 4% in 2014 over the previous year due to changing consumer habits. As the negative impact of the recession gradually fade, economic confidence is rising and consumers are trading up in RTD tea and are...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Finland

RTD tea total volume sales in Finland continued to decline, dropping by 3% in 2014. Sluggish product development and lack of marketing resulted in the category’s maturity. RTD tea in 2014 in Finland also faced competition from more viable categories,...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Turkey

RTD tea was one of the most dynamic categories within soft drinks over the review period, recording an off-trade current value CAGR of 54%. The main driver of growth was the changing consumption habits of younger consumers. Turkey has a very young ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Ecuador

The trend for consuming healthier beverages that provide the most health benefits continued. This is why consumers tend to be more interested in natural products, as they associate natural with healthy. This is also why local flavours and raw ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Costa Rica

The local consumption of RTD tea continued to be boosted by increasing awareness of the health benefits of various teas and innovation. New product development is gradually moving towards product functionality, more refreshing and low calorie ...

Feb 2015 | US$900 | Add to cart | View details

Global Briefing

Soft Drinks in Southeast Asia: Diversifying Product Mix Amidst Evolving Consumer Base

Emerging economies in Southeast Asia have made the region a hot bed for soft drinks growth over the last decade. However, as a broader range of consumers demand packaged beverages, global and regional manufacturers need to evolve their offerings to ...

Feb 2015 | US$1,200 | Add to cart | View details

Company Profile

Coca-Cola Co, The in Soft Drinks

Coca-Cola face a challenging situation in which economic recovery is fragile in developed markets, while China and Brazil are seeing a slowdown in sales. Consumers’ desire for diverse and healthy beverages has continued. The negative publicity ...

Oct 2014 | US$525 | Add to cart | View details
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