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Euromonitor International publishes the world's most comprehensive market research on the RTD tea industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

RTD Tea in Hong Kong, China

Feb 2017

RTD tea was the fastest growing category within soft drinks in 2016, with off-trade sales rising by 8% in current terms. Hong Kong, China has a traditional tea-drinking culture and tea is believed to have many health benefits, such as antioxidant ...

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Country Report

RTD Tea in Romania

Feb 2017

RTD tea is popular amongst the younger demographic in urban areas preferring Nestea in 0.5-litre bottles; they are key for the leading player. RTD tea is generally used as an alternative to carbonates. Towards the end of the review period, smaller ...

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Country Report

RTD Tea in Sweden

Feb 2017

Swedish RTD tea experienced several new product launches. The launches were usually extensions to well-established brands in other categories, such as Festis (Carlsberg Sverige AB) in carbonates and Löfbergs (Löfbergs Lila AB) in coffee and RTD ...

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Country Report

RTD Tea in Ukraine

Feb 2017

RTD tea was one of the strongest performers within soft drinks in 2016, stagnating in off-trade volume terms, but benefiting from its healthy positioning and steadily growing health consciousness of local consumers and the increasing tendency to lead...

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Country Report

RTD Tea in Serbia

Feb 2017

There were virtually no interesting events seen in RTD tea in Serbia in 2016. Manufacturers were completely idle in terms of new product launches. This is somewhat of a surprise, though, especially considering that RTD tea declined in retail volume ...

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Country Report

RTD Tea in Hungary

Feb 2017

RTD tea has continued to project an image showing that ice tea cannot only be consumed in summer but is a healthy freshener that can pamper consumers at any time. Thanks to the interesting exotic flavours and seasonal products, especially winter ...

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Country Report

RTD Tea in Latvia

Feb 2017

In 2016, RTD tea continued to witness a strengthening trend after weak performance in 2014 and 2015. The 2014/2015 performance was largely a result of increasing competition from other soft drink categories and lack of active new product launches. ...

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Country Report

RTD Tea in Norway

Feb 2017

As RTD tea has steadily increased in popularity over the review period, the definition of this product has become marginally blurred, with many new innovations crossing boundaries into other categories. For example, Tine released two new brands in ...

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Country Report

RTD Tea in Slovenia

Feb 2017

Sales of RTD tea in Slovenia continued to be negatively impacted in 2016 by low consumer purchasing power, which forced many consumers to change their consumption habits. Many private label products were offered under discounts and thus special ...

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Country Report

RTD Tea in Slovakia

Feb 2017

Consumers have demanded more RTD teas in line with the growing health and wellness trend. Therefore, manufacturers have launched a series of innovative products with functional composition and replacing the sugar with the extract from stevia. ...

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Strategy Briefing

Near-Water: Profiling Growth Opportunities in Hydration Beverages

Feb 2017

Bottled water is expected to be the fastest growing category in global packaged beverages over the next five years. Meanwhile, functional waters and plant waters have emerged as two of the fastest growing ‘enhanced’ water categories. As consumers ...

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Country Report

RTD Tea in Egypt

Feb 2017

Pepsi-Lipton International has undertaken comprehensive marketing campaigns for its Lipton Ice Tea brand ever since its launch and marketing efforts have centred on television advertisements featuring the very popular Egyptian actor Ahmed Helmy. ...

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Country Report

RTD Tea in Lithuania

Feb 2017

In 2016, for the eighth year in a row, RTD tea declined in both value and volume sales, in line with negative patterns evident since the very beginning of the economic crisis, which hit the country in 2008. During the economic downturn, consumers ...

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Country Report

RTD Tea in Russia

Feb 2017

In 2016, RTD tea consumption in Russia continued to decline as more consumers tried to adapt their spending to higher consumer prices and reduced purchases of non-essential goods. As such, RTD tea volume sales continued to decline, by 10% to 301 ...

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Country Report

RTD Tea in New Zealand

Feb 2017

Towards the end of 2015, Frucor Beverages launched OVI Hydration in time for the 2015/2016 summer period. Although it has a green tea base, the drink is also not strictly considered an RTD tea, more of a hybrid "functional" beverage containing an ...

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Country Report

RTD Tea in the Czech Republic

Feb 2017

Off-trade volume and current value sales of RTD tea both grew by 1% in 2016, reaching 51 million litres and CZK986 million. Sales benefited from a warm summer season in 2016, while slowly strengthening purchasing power and growing health-awareness ...

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Country Report

RTD Tea in Turkey

Feb 2017

In 2016 RTD tea continued to register high double-digit retail volume and current value growth. The main trend in the category remained the high proportion of the young population in the country who opted for RTD tea over carbonates and concentrates ...

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Country Report

RTD Tea in Finland

Feb 2017

The strong shift towards carbonated RTD tea was the key trend in the category in 2016, boosting off-trade sales as solid volume growth of 1% and astonishing current value growth of 9% was registered in off-trade terms. The strength of the category is...

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Country Report

RTD Tea in Denmark

Feb 2017

As the health and wellness trend continued to sweep through Denmark RTD tea saw an increase in demand for green tea products. Green tea has become increasingly popular in Denmark as several magazines and health bloggers have lauded green tea for its ...

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Country Report

RTD Tea in Italy

Feb 2017

The growing perception among Italians that sugary soft drinks are among the key contributors to issues of overweight and obesity in the developed world has resulted in an increase in consumer demand for healthier and more natural soft drinks. This ...

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