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Market Research on Russia

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Russia.

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Euromonitor Russia reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Fragrances in Russia

Consumers increasingly chose premium fragrances in 2015 due to their being perceived as affordable luxuries. Consumers from Asia, especially China, influenced premium fragrances in Russia in 2015. These consumers visit Russia to buy exclusive ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Hair Care in Russia

Russian consumers increasingly looked to channels that offered promotions and discounts as the effects of poor economic conditions were felt. Decreasing consumer purchasing power led to a shift towards cheaper products, and hair care was no ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Men's Grooming in Russia

Men’s toiletries performed better than other men’s grooming categories in both current retail value and retail volume terms in 2015, while men’s shaving was the most saturated.

Apr 2016 | US$990 | Add to cart | View details

Country Report

Oral Care in Russia

Consumers in Russia were increasingly concerned about their health, including oral care. This trend was especially strong among the younger generation. Consumers started to visit a dentist regularly, follow the professional advice given, and became ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Beauty and Personal Care in Russia

Beauty and personal care saw high current retail value growth in 2015. This was driven by increased unit prices as a result of rouble devaluation, despite companies’ efforts to restrain hikes in unit prices by reducing pack sizes. Beauty and personal...

Apr 2016 | US$2,650 | Add to cart | View details

Country Report

Skin Care in Russia

Along with the growing maturity of skin care, consumers continued to change their purchasing preferences towards more rational choices, as they thought about the necessity of each product. Due to the economic recession, consumers wanted to buy ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Sun Care in Russia

Sun care was strongly affected by growing prices as a result of rouble devaluation. There was a significant consumer shift towards cheaper, which contributed to the development of local players.

Apr 2016 | US$990 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Russia

The birth rate remained relatively high and parents did not reduce expenditure on their children in 2015, despite the crisis, which contributed to growth in the category.

Apr 2016 | US$990 | Add to cart | View details

Country Report

Bath and Shower in Russia

The key bath and shower trend observed in 2015 was downtrading, driven by consumers’ rationality. Many Russian consumers switched from comprehensive shopping in hypermarkets once a week to more frequent purchases in convenience stores and ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Colour Cosmetics in Russia

The freshest ideas in colour cosmetics came from Asia, especially Korea – the leading international colour cosmetics brands adopted these ideas and ingredients to meet their regular consumers’ needs. Thus, “cushion” products was a trend in foundation...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Deodorants in Russia

Consumers continued to show loyalty to deodorant formats, and paid much attention to special offers and promotional activities. Due to the economic recession, consumers wanted to buy deodorant products at reasonable prices, and made choices based on ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Depilatories in Russia

Depilatories stagnated as consumers limited expenditure.

Apr 2016 | US$990 | Add to cart | View details

Country Report

Better For You Beverages in Russia

Rising consumer health and wellness awareness continues to drive development in this area in Russia. In recent years, there has been a steady increase in the number of consumers who are very concerned about product quality and composition, as well as...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Food Intolerance in Russia

The initial embargo imposed by the Russian government on food imports from a number of countries in 2014 included food intolerance products. However, within the first weeks of embargo, lactose-free, gluten-free and diabetic products were excluded ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Russia

Fortified/functional beverages continued to perform positively in Russia in 2015, with current value sales rising by 12% to reach RUB55.8 billion. One of the main reasons for this growth was the substantial local currency devaluation that resulted in...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Russia

Naturally healthy beverages accounted for some 69% of value sales within health and wellness drinks in 2015. The category recorded current value growth of 6% in 2015, with sales reaching RUB156 billion. Russians are becoming increasingly concerned ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Russia

Following the rouble devaluation, imported raw materials for naturally healthy packaged food increased significantly in price. The general economic downturn contributed to an overall increase in production costs, which impacted retail selling prices....

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Organic Beverages in Russia

The current financial instability in the country did not significantly change consumption patterns within organic beverages in Russia in 2015. Due to the fact demand for such products is limited to a small number of loyal and mainly higher income ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Organic Packaged Food in Russia

Organic packaged food reached retail value sales of RUB3.3 billion in 2015 – the smallest of any HW packaged food category in Russia. The consumption of organic packaged food in Russia is primarily seen as trendy rather than a conscious choice to ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Better For You Packaged Food in Russia

Better for you packaged food in Russia was negatively affected by consumers’ preference for products with higher fat content. This was especially observable in dairy and spreads. Traditionally, milk or butter products with a higher share of fat are ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Russia

Fortified/functional packaged food has been steadily gaining popularity in Russia over the review period. Increasing attention to health and awareness, alongside manufacturers' efforts to provide consumers with a variety of fortified/functional food,...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Health and Wellness in Russia

Health and wellness products continue to grow in popularity as a result of rising health and wellness awareness among Russian consumers. However, financial difficulties in the country in 2014 and 2015 slightly impacted the healthy growth that the ...

Apr 2016 | US$2,100 | Pages: 99 | Add to cart | View details

Country Briefing

Digital Consumer: Connected Commerce in Russia

Digital commerce is developing rapidly in Russia. Russians are always open to novelties and are willing to buy goods and services on new electronic devices. Companies are also very active in promoting such services. Payment methods are gradually ...

Apr 2016 | US$250 | Pages: 14 | Add to cart | View details

Country Profile

Russia: Country Profile

Russia’s economy will continue to contract in 2016 but the downward trend will slow. Continued weakness in oil prices and prospects that they will not recover quickly leave the economy vulnerable. Western sanctions are another drag. Both private ...

Apr 2016 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Fresh Food in Russia

2015 was a difficult year for the Russian economy. Economic recession and an unstable political situation affected all industries in the country, with fresh food being no exception. Fresh food declined by 4% in total volume terms in 2015. The ...

Mar 2016 | US$1,210 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Russia

AFH tissue and hygiene posted a weaker performance than retail tissue and hygiene in 2015. This was mainly due to the fact that the channel is very dependent on the macroeconomic situation and consumers’ financial wellbeing. In addition to general ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Incontinence in Russia

Despite the growing health and wellness trend in Russia, the issue of incontinence continues to suffer from a lack of awareness compared to elsewhere in Europe. This is mainly due to the fact that there are not many manufacturers operating in the ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Russia

The significantly poorer macroeconomic climate and its effects significantly affected consumers’ shopping habits in Russia in 2015. Despite the fact that their children tend to be the last area where consumers look to save money, Russians were forced...

Mar 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Tissue and Hygiene in Russia

Despite the current economic downturn, tissue and hygiene remains one of the most promising industries in Russia, mainly due to the fact that many of these products are considered essential. However, the sharply deteriorating macroeconomic climate in...

Mar 2016 | US$2,650 | Pages: 56 | Add to cart | View details

Country Report

Retail Tissue in Russia

Increasing competition between tissue manufacturers, the ongoing development of private label and new branded product launches all influence retail tissue sales. The increasing availability of various tissue products and numerous promotional ...

Mar 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Sanitary Protection in Russia

The ongoing recession in Russia has led to a fall in consumers’ disposable incomes and increasing unemployment. Combined with significantly higher prices, this has resulted in a switch from well-known brands to private label products. The majority of...

Mar 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Wipes in Russia

In 2015, the wipes category was driven by an evolving health and hygiene culture as well as demand for convenience. The category also benefited from improving distribution through modern grocery retailers, increasing competition and the development ...

Mar 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Bottled Water in Russia

Bottled water was less affected by the deteriorated financial conditions than juice and carbonates in 2015. The category generated a moderate decrease in off-trade volume by 2%, reaching 4.7 billion litres in 2015, while total value sales increased ...

Feb 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Carbonates in Russia

The stable and dynamic growth in carbonates during the past few years, in 2015, became substantial decrease due to the changing consumption environment. The total volume showed a decline of 10%, falling to 4.3 billion litres, while total value sales ...

Feb 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Concentrates in Russia

In 2015, concentrates in Russia continued to be associated mainly with two traditional powder drinks such as kisel and kvass, while the consumption of liquid concentrates in the state remained very low during the year, off-trade volume sales ...

Feb 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Energy Drinks in Russia

Energy drinks generated total volume growth of 5% to reach 180 million litres, while total value sales increased by 11% at current 2015 prices to reach current RUB37.7 billion. In 2015, energy drinks recorded a little slowdown in growth dynamics in ...

Feb 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Juice in Russia

Juice in Russia became the most affected soft drinks category facing the significantly worsened consumer purchasing power. Despite the major local and international producers’ efforts to maintain consumer interest by introducing new products and ...

Feb 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Soft Drinks in Russia

In 2015 a significant decline in soft drinks was recorded, replacing the steady growth dynamic during 2010-2014. The main reasons for this decrease was the reduction in consumers’ incomes and their attempts to minimise costs. During the whole year, ...

Feb 2016 | US$2,100 | Pages: 100 | Add to cart | View details

Country Report

RTD Coffee in Russia

RTD coffee continued to show steady growth in 2015, generating a 6% off-trade volume increase to reach 5 million litres and 15% off-trade value increase in current terms. Despite the significant decrease in 2009, the relatively new coffee product in ...

Feb 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

RTD Tea in Russia

With the background of the general fall in soft drinks caused by the substantially worsened consumer purchasing power, the category generated a considerable decrease in 2015. RTD tea managed to decline by 12% in off-trade volume terms, while in total...

Feb 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Sports Drinks in Russia

Sport drinks in Russia showed a slight off-trade volume increase of 2% to reach 9 million litres in 2015. Due to the low volume base in comparison with the other western European counties, the category was expected to show healthy growth. However, ...

Feb 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Hosiery in Russia

In 2015, hosiery posted current value growth of 10% to approach sales of RUB71 billion. This robust growth rate was a result of high unit price increases, with the category also registering a sharp 17% decline in volume sales. Higher unit prices were...

Feb 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Jeans in Russia

Jeans grew by 12% in current value terms in 2015 to approach sales of RUB204 billion. This strong growth rate was not a result of the category’s good performance but a consequence of significantly higher unit prices, with volume sales actually ...

Feb 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Menswear in Russia

Menswear in Russia in 2015 was adversely affected by the country’s poor economic climate as a result of falling oil prices, sanctions and devaluation of the national currency, with consumers’ disposable incomes subsequently falling significantly.

Feb 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Apparel and Footwear in Russia

In 2015, apparel and footwear in Russia posted stronger current value growth compared to the previous year. However, in volume terms, all categories suffered a significant decline. Strong value growth rates were a result of increased unit prices ...

Feb 2016 | US$2,100 | Pages: 105 | Add to cart | View details

Country Report

Sportswear in Russia

Similar to the rest of apparel and footwear in 2015, sportswear was negatively affected by the deteriorating Russian economy and subsequent fall in consumers’ disposable incomes. Consumers were forced to economise on sportswear as this is not seen as...

Feb 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Womenswear in Russia

Womenswear recorded current value growth of 11% in 2015 to reach sales worth RUB1,097 billion. However, at the same time, the category posted a significant decline of 22% in retail volume terms, being affected by the downturn in the Russian economy ...

Feb 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Apparel Accessories in Russia

Apparel accessories registered an 18% decline in volume sales in 2015. Unit price increases supported current value growth of 10%. Increased unit prices were a result of the weakening of the Russian rouble. Since 2014, the rouble has lost 97% of its ...

Feb 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Childrenswear in Russia

In 2015, childrenswear benefited from Russian parents trying not to reduce their spending on their children despite the poor economic climate. Parents spent RUB267 billion on childrenswear, up 11% in current value terms on 2014. In addition, they ...

Feb 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Footwear in Russia

In 2015, footwear witnessed a significant increase in average unit price of 27% as a result of the strong devaluation of the national currency, with the category being largely dependent on imports. Even though footwear is necessary, Russians were ...

Feb 2016 | US$990 | Pages: 31 | Add to cart | View details
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