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 Market Research for Russia

Euromonitor publishes reports on industries, consumers and demographics in Russia.

  • Industry specific reports offer insight into market size and market share in Russia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Russia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Russian 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Russia statistics factfile.

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Country Report

Financial Cards and Payments in Russia

Despite the fact that the Russian economy entered 2013 with high consumer confidence indicators, weakening demand for commodities in Europe, continuing slowdown of growth in China, as well as overall global uncertainty regarding further economic ...

Apr 2014 | US$1,900 | Add to cart | View details

Strategy Briefing

Celebrity Power and Its Influence on Global Consumer Behaviour

Celebrities are playing an ever greater role in modern culture and consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enables them to bring attention, credibility and ...

Mar 2014 | US$2,600 | Pages: 69 | Add to cart | View details

Country Report

Portable Players in Russia

Portable media players registered negative volume and value growth during 2013. This was mainly due to the more intense competition from mobile phones. The popularity of portable media players is waning as Russian consumers are beginning to prefer ...

Mar 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Computers and Peripherals in Russia

Internet penetration in rural areas is increasing every year. The state runs an annual programme for the modernisation of schools and hospitals, which in turn leads to an increase in the level of penetration of the internet and computer technology in...

Mar 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Home Audio and Cinema in Russia

Home audio and cinema moved from being exotic “toys” into familiar pieces of furniture for the residents of large cities in Russia. One of the most notable recent trends was the integration of the entire home audio-video equipment into a single set ...

Mar 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Imaging Devices in Russia

Current value and volume sales of imaging devices decreased by -2% in Russia in 2013, with volume sales rising to six million units. Market saturation of digital cameras is high in Russia, however it still has potential for development, especially in...

Mar 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

In-Car Entertainment in Russia

In-car entertainment in Russia began to develop rapidly in 2012, especially with the advent of devices such as video recorders and navigators. This was evidenced by both types of devices being found on the shelves of major national chains such as ...

Mar 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Mobile Phones in Russia

In 2012 in Russia, 43 million mobile phones were sold. Volume growth was 1% while value growth increased by 14%. The average price increased to RUB5,399 in 2012 which was 13% higher than in 2011. The positive growth of average prices suggested a ...

Mar 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Consumer Electronics in Russia

The development of consumer electronics during 2011-2013 in Russia can be divided into two stages. The first is the industry fully recovering after the economic crisis in 2011. During this period, consumer electronics recovered and even exceeded ...

Mar 2014 | US$1,900 | Pages: 91 | Add to cart | View details

Country Report

Toys and Games in Russia

Toys and games in Russia continued to record fast retail value sales growth in 2012, though more moderate development is expected in the short term. The launches of new software and hardware and the increasing penetration of broadband internet ...

Feb 2014 | US$1,100 | Pages: 63 | Add to cart | View details

Country Report

Contact Lenses in Russia

Contact lenses growth reached 18% in current value terms in 2013, which is slower than previous years’ rates. Demand for contact lenses in Russia is getting more stable in Moscow and St. Petersburg. The growth was mainly achieved by regional ...

Feb 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Eyewear in Russia

Eyewear performed well in 2013, seeing double-digit growth during the year. Despite the Russian economy growth continuing to slow down and the decreasing trend of consumer activity, Russians were prepared to spend on eyewear to invest in their health...

Feb 2014 | US$1,100 | Pages: 34 | Add to cart | View details

Country Report

Spectacles in Russia

Spectacles are popular in Russia due to the high level of eye health problems – about half of Russians suffer from different kinds of eye conditions, and most of them need correction eyewear. Russians tend to change their corrective spectacles once ...

Feb 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Pet Care in Russia

The pet care category showed significant growth in 2012. The growth was caused by several reasons such as the growing pet population, increasing welfare of the population in the country and active promotional activities of key manufacturers. In ...

Jan 2014 | US$1,900 | Pages: 58 | Add to cart | View details

Country Report

Dog Food in Russia

2013 is expected to show similar growth to 2012, including the premiumisation trend and increasing interest towards prepared dog food. The trend towards healthy dog food remains the vital one. Based on that fact, premium dog food is the driving ...

Jan 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Cat Food in Russia

Based on provisional estimations, cat food is forecast to keep growing in both volume and value terms. The growth is determined by the increasing portion of prepared cat food, new launches, increasing variety of premium products, growing interest ...

Jan 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Other Pet Food in Russia

Based on provisional estimations, other pet food is expected to record a 5% growth in retail volume sales and a 10% increase in current value sales in 2013, totalling RUB1.4 billion. This fact is determined by certain factors: growing welfare in the ...

Jan 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Pet Products in Russia

Early estimations show that 2013 will demonstrate similar trends to those observed in pet products during 2012. The premiumisation of pet products and health care trends will drive growth. Consumers are tending to spend more on cat litter, pet ...

Jan 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Russia

Despite the popularity of street food among Russian consumers, foodservice outlets located in street stalls/kiosks showed a decline in outlet numbers over the review period. During the last two years of the review period, street stalls/kiosks ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Russia

The constantly improving economic situation in the country continued to have a positive impact on consumers’ overall socioeconomic position as well as rising disposable incomes. Consumers living in the biggest cities such as Moscow, St Petersburg and...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Cafés/Bars in Russia

During 2012 cafés/bars posted a 16% increase in current value terms. Positive economic dynamics in line with constantly growing disposable incomes resulted in growing consumer spending in cafés/bars throughout the year.

Dec 2013 | US$900 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Russia

Throughout 2012 the total space in new shopping centres in Russia amounted to around 4.4 million sq m. Around one million sq m (less than 25%) of this was registered in Moscow and St Petersburg. A significant reduction in this space in shopping ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Fast Food in Russia

In 2012 fast food was the fastest growing channel in current value terms within Russian consumer foodservice. In the aftermath of the financial crisis, it showed the strongest expansion in terms of both current value sales and number of outlets. In ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Full-Service Restaurants in Russia

In 2012 the number of full-service restaurants saw a slight decrease compared with the 1% growth of 2011. One of the main reasons for this was the fact that leading company Rosinter Restaurants Holding opted to restructure its business, closing a ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Consumer Foodservice in Russia

By the end of the review period middle-income households in Russia accounted for slightly less than one third of the overall number of households. Nonetheless, the middle-income group is still distinguished by relatively limited purchasing power. ...

Dec 2013 | US$1,900 | Add to cart | View details

Country Report

Self-Service Cafeterias in Russia

In 2012 self-service cafeterias saw 9% current value growth. Chained self-service cafeterias saw 28% growth in current value terms, while independent self-service cafeterias recorded 9% current value growth.

Dec 2013 | US$900 | Add to cart | View details

Country Report

Cigarettes in Russia

Russian cigarettes started to witness a slowdown in growth prior to the anti-smoking law. Over the review period the category recorded a 0-2% decline in volume terms every year. This can be attributed to higher taxation, increased health awareness ...

Dec 2013 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Cigars in Russia

The tradition of smoking cigars is not very common in Russia. Cigar smoking is not cheap and not for all smokers affordable fun. Cigar smoking is a kind of ritual, taking time in a quiet environment. Typically the cigar-smoking man is associated with...

Dec 2013 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Smokeless Tobacco in Russia

Smokeless Tobacco was negligible in the country over the review period. The market was mainly presented by production of Pöschl Tabak. The company’s main brands were Gletscherprise, Santa Caterina, Gawith Apricot and Ozona, with different aromatic ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Smoking Tobacco in Russia

Pipes were introduced to Russia, together with tobacco, from the US. However, this expensive tobacco product did not gain much traction in Russia. During Soviet times smoking tobacco was a rather scarce commodity, and Russians smoked mainly papirosy ...

Dec 2013 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Tobacco in Russia

In 2012 cigarettes continued to lose in volume terms. The decrease was lower than that seen in 2011. Sales were down mainly due to price increases. Economy cigarettes showed higher price growth that the other segments. As a result, the demand for ...

Dec 2013 | US$1,900 | Pages: 67 | Add to cart | View details

Global Survey Report

Path to Purchase: Toys and Games

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying toys and games. Results are based on responses to Euromonitor’s Middle Class Home survey, fielded in 2013, which includes 6,600 online ...

Dec 2013 | US$900 | Pages: 35 | Add to cart | View details

Strategy Briefing

Parents-in-Waiting: Global Perinatal Market Trends

Despite low birth rates and economic pressures, pregnancy and childbirth are celebrated more than ever. From the moment of conception, routines and shopping habits change radically and a growing “bump” industry has emerged, spanning everything from ...

Dec 2013 | US$2,600 | Pages: 77 | Add to cart | View details

Statistical Reference Handbook

European Marketing Data and Statistics 2014

Comparable demographic, economic and marketing statistics for 45 European countries presented in a concise, easy to understand format.

Nov 2013 | US$475 | View details

Country Report

Travel and Tourism in Russia

The end of the review period was significant for Russian tourism, with the industry showing positive dynamics. Although outbound tourism remained much larger in terms of number of trips, inbound tourism posted stronger growth in 2011 and 2012. This ...

Nov 2013 | US$1,900 | Pages: 83 | Add to cart | View details

Country Report

Tourism Flows Domestic in Russia

On 2 August 2011, Vladimir Putin signed the new federal target programme entitled Domestic and Inbound Tourism Development 2011-2018. The main goal of this programme is to increase the number of inbound arrivals in Russia six-fold by 2018, with a ...

Nov 2013 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Tourism Flows Inbound in Russia

On 2 August 2011, the then Prime Minister Vladimir Putin signed the new federal target programme entitled Domestic and Inbound Tourism Development 2011-2018. The stated goal of this programme is to increase the number of arrivals in Russia six-fold ...

Nov 2013 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Tourism Flows Outbound in Russia

Total departures increased by 9% in 2012, to reach 45 million. The leading destination countries in 2012 were Ukraine (10 million departures), Finland (five million departures) and Kazakhstan (three million departures). Summer destination countries ...

Nov 2013 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Tourist Attractions in Russia

The number of people visiting tourist attractions in Russia, as well as retail value sales in the category, increased by 3% in 2012. Russia is considered to be a country with a rich culture and interesting history; it has 26 UNESCO World Heritage ...

Nov 2013 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Transportation in Russia

The transportation category in Russia posted strong growth in the last three years of the review period, having grown 63% since the recession in 2009. In 2012 it increased in value by 15%, to reach RUB774 billion. The leading mode of transportation ...

Nov 2013 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Travel Accommodation in Russia

The current value sales of travel accommodation increased by 8% in 2012 to reach RUB165 billion. The key reasons for the growth were the increasing number of inbound tourists and the development of hotel infrastructure. The number of total ...

Nov 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Travel Retail in Russia

Travel retail sales grew by 10%, totalling RUB792 billion in 2012. In general the growth was caused by active marketing and promotions from travel agencies. The number of travel retail sites/outlets increased by 7% in 2012, reaching a total of ...

Nov 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Car Rental in Russia

Car rental value sales grew by 14% in 2012, to reach RUB4 billion, with the number of transactions also increasing by 14% to 400,000. The category continued to register double-digit growth over most of the review period. The strength of car rental ...

Nov 2013 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Health and Wellness Tourism in Russia

In 2012 health and wellness tourism recorded positive growth in value sales of 2%, rising to RUB115 billion. In Russia, medical tourism is traditionally more related to sanatoriums, generally old renovated sanatoriums from the Soviet era. Treatment ...

Nov 2013 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in Russia

The leading packaging format in terms of growth in 2012 was collapsible metal tubes. This packaging format is present only in canned/preserved fish/seafood and, moreover, collapsible metal tubes in this category were introduced only in 2011, ...

Nov 2013 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Dairy Packaging in Russia

In 2012 several dairy product manufacturers launched new packaging lines with a primary focus on PET bottles. At the beginning of 2012 Barnaulskiy Molochniy Kombinat launched PET bottle packaging for fresh/pasteurised milk and sour milk. ...

Nov 2013 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in Russia

The review period saw several innovative waves associated with the change of packaging formats in the sauces, dressings and condiments environment. According to market players changes in packaging formats moved from HDPE bottles to glass bottles, ...

Nov 2013 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Baby Food Packaging in Russia

By the end of 2012 glass remained the most popular packaging format in the overall baby food environment in unit volume terms. Nonetheless that year glass saw only a marginal increase in unit volume terms. Such a performance was mainly based on the ...

Nov 2013 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Confectionery Packaging in Russia

In 2012 confectionery packaging was developing rather consistently, and by the end of the year recorded a healthy 4% growth in unit volume terms. The confectionery market in Russia is considered rather mature, and therefore no stronger fluctuations ...

Nov 2013 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Home and Garden in Russia

In 2012 home and garden continued to consolidate in favour of chained distributors. Due to dynamic development throughout the review period, multinational players held the top three home and garden specialist retailer positions by the end of 2012. ...

Oct 2013 | US$1,900 | Pages: 55 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook