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 Market Research for Russia

Euromonitor publishes reports on industries, consumers and demographics in Russia.

  • Industry specific reports offer insight into market size and market share in Russia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Russia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Russian 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Russia statistics factfile.

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Home and Garden Industry: Essential reports

Our latest reports highlighting the key trends driving rapid development in the global home and garden industry.

Nov 2014 | View details
Price: US$4,800 | Sale: US$3,500 | Add to cart | Pay by Invoice

Country Report

Home Improvement in Russia

Investment in repairs of existing and newly purchased dwellings traditionally ranks first in the annual expenditure of Russian citizens. According to a VCIOM (Russia Public Opinion Research Centre) survey, approximately 11% of expenditure was spent ...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Homewares in Russia

A disappointing economic performance and decreasing purchasing capacity in 2013 led to a deceleration in growth in the market for homewares in Russia. Cultural peculiarities regarding homewares products as presents for different occasions affected ...

Nov 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in Russia

The market for home and garden visibly slowed down in 2013, in comparison with the post-recession years. Almost all macroeconomic indicators demonstrated stagnation, with the exceptions of some growth in disposable income, albeit weak, and in the ...

Nov 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Gardening in Russia

Gardening remains a very popular pastime in Russia. Strong demand for gardening products is supported by urban householders who own summer dwellings (dachas) in rural areas. The rural population consumes gardening products to a lesser extent, for ...

Nov 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home Furnishings in Russia

Following healthy growth in 2012, demand for home furnishings was more subdued in 2013. Consumption was hit by economic uncertainty, impacting purchasing patterns. Consumers still had to pay rent or mortgages and utility bills, limiting spending on ...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Toys and Games in Russia

Toys and games remained one of the most dynamic markets in Russia in 2013, although its retail value sales growth rate decreased compared to the previous year’s results. The development of traditional toys and games in 2013 was fostered by record ...

Nov 2014 | US$1,100 | Pages: 51 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Pages: 84 | Add to cart | View details

Country Report

Beer in Russia

Within its anti-alcohol policy, the Russian government especially targets high levels of beer and vodka consumption in the country. Beer was officially reclassified from a foodstuff to alcoholic drink in 2012, and all legal restrictions on alcohol ...

Oct 2014 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Cider/Perry in Russia

Consumption of cider/perry in Russia was negligible at the end of the review period. According to official sources (The State Duma Committee on Economic Policy, Innovation and Entrepreneurship Development) Russia consumes annually 6-7 million litres ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Russia

Sales regulations of RTDs/high-strength premixes in Russia have become stricter year-on-year within the alcohol policy of the government. Alongside bans on alcohol advertising and night-time sales and prohibited sales in most public places including ...

Oct 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Spirits in Russia

Governmental moves to reduce the amount of alcohol consumption in Russia have to no small extent been focussed on the country’s favourite alcoholic drinks, beer and vodka. Dramatic minimum price increase of vodka from RUB250 to RUB340 per litre in ...

Oct 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Wine in Russia

Despite recording growth at the beginning of the review period, given the rising interest in European lifestyle trends, wine experienced difficulties related to restrictions on trading hours and retail channels, as well as advertising bans. More ...

Oct 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Alcoholic Drinks in Russia

Russia’s strict anti-alcohol policy severely hit domestic sales of alcoholic drinks. Consumption of alcoholic drinks was impacted notably year-over-year since the crisis of 2008-2009 as a result of a wide range of price and non-price measures ...

Oct 2014 | US$1,900 | Pages: 119 | Add to cart | View details

Country Report

Cafés/Bars in Russia

Chained cafés/bars recorded current value growth of 47% in 2013, with sales reaching RUB34 billion, while the number of outlets grew by 17% to reach over 1,700. This growth reflects the sharp development of chained foodservice players, which are ...

Oct 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Fast Food in Russia

Fast food remained one of the main foodservice drivers in 2013. Chained fast food is performing particularly well, recording current value growth of 29% in 2013. This strong growth can mainly be attributed to the growing popularity of franchising in ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Full-Service Restaurants in Russia

The number of full-service restaurants increased only marginally in 2013. However, due to 3% transactions per outlet growth, the area posted healthy current value growth of 7%, with sales reaching RUB83 billion.

Oct 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Consumer Foodservice in Russia

Consumer foodservice growth in 2013 was significant in both terms of number of outlets and value sales. Cafés/bars and fast food remained the biggest growth drivers and made the most significant impact on the area in general. Chained foodservice ...

Oct 2014 | US$1,900 | Pages: 126 | Add to cart | View details

Country Report

Self-Service Cafeterias in Russia

Self-service cafeterias posted current value growth of 6% in 2013, while the number of outlets declined marginally.

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Russia

Despite the 1% decline in the number of outlets, street stalls/kiosks current value sales grew by 7% in 2013. It is remarkable that the number of independent outlets declined while the number of chained street stalls/kiosks increased by 6%. This ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Russia

100% home delivery/takeaway recorded current value growth of 13% in 2013, with sales mainly being fuelled by the gradually changing eating habits of Russian consumers. Currently most popular with inhabitants of Moscow and Saint Petersburg, ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Global Briefing

Fading Recovery, Fresh Downside Risks and Hidden Potential: Part 1 – The Regional Angle

Fresh geopolitical, macroeconomic and legislative barriers are hitting emerging alcoholic drinks markets, once hailed as the engine of the industry’s relative resilience to the downturn. Meanwhile, previously mature western markets are transforming ...

Oct 2014 | US$1,200 | Pages: 35 | Add to cart | View details

Global Briefing

Trends and Developments in the Global Eye Care Market

Although the global market for eye health (comprising OTC eye care and eye health supplements) is vastly outsized by mainstream industry categories such as analgesics or multivitamins, the global market is worth nearly US$5 billion and grew by a ...

Oct 2014 | US$1,200 | Pages: 59 | Add to cart | View details

Country Report

Juice in Russia

Juice had 1% volume growth to reach three billion litres in 2013. Russia had 21 litres of juice consumption per capita in 2013 which was among the highest in Eastern Europe, but still far from Western Europe. Russia still has room for development. ...

Sep 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Soft Drinks in Russia

Russian soft drinks is a long way from saturation in 2013. It suffered significantly from economic recession in 2009, but recovered during the following two years. In 2013, it increased by 4% in volume and continued to see double digit value growth. ...

Sep 2014 | US$1,900 | Pages: 97 | Add to cart | View details

Country Report

RTD Coffee in Russia

In 2013, for the second consecutive year, Russian RTD coffee posted positive growth. RTD coffee started to decline at the onset of economic downturn in 2009, and declined for four years from 2009 to 2012. First signs of recovery were seen in 2012 and...

Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

RTD Tea in Russia

In 2013, RTD tea increased by 14% and 16% in volume and current value sales respectively. Consumption of RTD tea in Russia was extremely low, at 2.6l per capita per year, while consumption of this drink in Western Europe was more than two times ...

Sep 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Sports and Energy Drinks in Russia

Throughout 2013 sports and energy drinks continued to post strongest growth among soft drinks increasing by 22% in volume. The main driver for growth continued to be decreasing average unit price which brought turbulence to the market. Unit price ...

Sep 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Bottled Water in Russia

Bottled water was the most dynamic in 2013 in comparison with other non-alcoholic drinks in Russia. It increased by 5% in volume in comparison with previous year and reached 4.7 billion litres in 2013. Consumers pay more attention to the quality of ...

Sep 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Carbonates in Russia

Carbonates in Russia continued to develop in 2013 with 5% volume growth. Retail value growth of carbonates was slower than in 2013. This was due to the very hot summer in 2012, which resulted in higher consumption not only of carbonates, but also of ...

Sep 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Concentrates in Russia

Concentrates continued to develop in Russia in 2013. It increased by 2% in volume and by 10% in value in 2013. It was driven by two main concentrates products Kvas and Kisel. Both are traditional and typical for Russia. Kisel is a soft drink made ...

Sep 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Health and Wellness in Russia

The review period saw good sales growth for HW food and beverages from a low sales base. Good growth was driven by the health and wellness trend in Russia and by expansion for modern grocery retailers such as supermarkets and hypermarkets. This ...

Sep 2014 | US$1,900 | Pages: 91 | Add to cart | View details

Country Report

Deodorants in Russia

Along with an increasing hygiene culture in Russia, the penetration of deodorants grew over the review period. Russians became more concerned about their overall appearance and thus cared more about having a feeling of freshness. This was especially ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Depilatories in Russia

The understanding of the importance of hygiene is changing in Russia, with an increasing number of people who are concerned about corresponding to worldwide standards. In 2013, consumers continued to want to enhance their looks and this increased ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Russia

Within fragrances in Russia, there was a trend towards switching to premium products in 2013. Russians consider premium brands as accessible luxuries and somewhat confirming their social status. The accessibility of these brands, which strengthened ...

Aug 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Hair Care in Russia

Professional positioning, salon hair care and premium hair care products continued to record growing demand in Russia in 2013. Russians looked for effective solutions and thus turned to products that they trusted. The expansion of modern distribution...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Russia

Men’s grooming performed better than overall beauty and personal care in 2013. Yet the low penetration of these products defined category demand in Russia. Many years of low demand and no culture of using men’s cosmetics affected consumers’ behaviour...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Oral Care in Russia

Increasing education about oral care and a strengthening of overall health concerns pushed demand for professional oral care products in 2013. Russians’ perception of oral care extends beyond regular toothpaste and toothbrushes. Interest grew in ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Beauty and Personal Care in Russia

Russian beauty and personal care continued with positive dynamics in 2013; however, the category graduated towards maturity. A large number of international companies already had a strong presence within Russian beauty and personal care and were ...

Aug 2014 | US$2,400 | Add to cart | View details

Country Report

Sets/Kits in Russia

Sets/kits continued with positive development in Russia in 2013. These products remained holiday-orientated and thus rather seasonal. Most sets/kits are bought as presents rather than for personal use. This is due to fancy packaging and the ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Russia

A slowdown in income growth impacted consumers of Russian skin care products in 2013. Their choices became more selective and they were only willing to pay for effective solutions, while looking for discounts and special deals. In 2013, there was ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Sun Care in Russia

Along with increasing health concerns and growing education about the harmful impact of UV rays, Russians continued to support sales of sun care products in 2013. Sun care benefited from Russians’ more-frequent outbound trips to countries further ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Russia

There continued to be an increasing number of children in Russia in 2013. Despite a slowdown in the birth rate, the baby boom that took place in Russia in 2007-2012 supplied the Russian baby and child-specific products industry with potential users. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Bath and Shower in Russia

Bath and shower continued to record healthy growth in Russia in 2013. Increasing penetration was notable within modern bath and shower solutions, such as intimate washes, shower gels and products such as bath pearls and bath foams. The range of ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Colour Cosmetics in Russia

Along with the growing maturity of the category, consumers’ choices became more selective in 2013; however, this did not mean that Russians switched to cheaper brands. In 2013, there was continued interest in premium products, as these are perceived ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Apparel Accessories in Russia

Apparel accessories continued to record a positive performance in Russia. The category increased by 11% in current value terms in 2013. Apparel accessories is one of the most dynamic categories in Russia. Category is driven by the growing ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Childrenswear in Russia

Childrenswear is one of the most developing categories in terms of apparel in Russia. It increased by 17% in current value terms, reaching RUB238 million in 2013. The category gained more share in overall apparel. For example, during the last 10 ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Footwear in Russia

Footwear demonstrated noticeable expansion in Russia in 2013 with current value sales increasing by 9% to reach RUB660 million. Expansion of footwear specialist retailers in the country, the development of online retailing, diversification, growing ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hosiery in Russia

Hosiery demonstrated a significant increase in 2013 with 12% current value growth. The category was driven by the growing assortment and availability of the products. Moreover, as consumers paid increasing attention to the quality of products it ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Jeans in Russia

Jeans demonstrated active development in Russia. The category increased by 12% in current value terms in 2013. First of all, the convenience trend has a significant impact on jeans in Russia. Russians like to wear jeans on a daily basis together ...

Aug 2014 | US$900 | Add to cart | View details
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