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 Market Research for Russia

Euromonitor publishes reports on industries, consumers and demographics in Russia.

  • Industry specific reports offer insight into market size and market share in Russia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Russia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Russian 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Russia statistics factfile.

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Global Briefing

Strategies in Pet Food Retailing: Part 1

Pet food is in flux and so is its retailing landscape. As competition increases new challenges arise in a space where consumers are increasingly savvy and gains more difficult to achieve. Find out about successful retailing strategies and how ...

Jun 2015 | US$1,325 | Pages: 37 | Add to cart | View details

Global Briefing

Global Hot Tea: Growth Strategies and Opportunities

Globally, hot tea is the world’s second most consumed beverage. The category’s strong presence in key emerging markets places it on a strong footing for future growth, but new production innovation and distribution strategies will be needed to bridge...

Jun 2015 | US$1,325 | Pages: 59 | Add to cart | View details

Country Report

Packaging Industry in Russia

In 2014, the escalation of the geopolitical situation between Russia and a number of countries, to include Ukraine, the European Union, the US, and Canada, was one of the significant factors impacting the development of the Russian economy and thus ...

Jun 2015 | US$2,100 | Pages: 49 | Add to cart | View details

Country Report

Dairy Packaging in Russia

In 2014, dairy in Russia was significantly impacted by political and economic changes due to the Russian-Ukrainian conflict. In August 2014, in response to sanctions by Western countries against the Russian government, Russia introduced one year ...

Jun 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in Russia

Moderate growth of sauces, dressings and condiments packaging was seen in 2014, impacted by the unstable economic situation. Companies continued to use plastic packaging as one of the cheapest and most affordable for consumers, especially in popular ...

Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Baby Food Packaging in Russia

Bilateral economic and political sanctions between Russia and EU, implemented in 2014, did not impact baby food significantly. Although Russia prohibited imports of agricultural and food products from the EU, the US, Canada, Australia and Norway in ...

Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in Russia

Metal food cans has 82% volume share of packaging, glass jars has 14% volume share and the remaining share is split between aluminium trays, thin wall plastic containers, brick liquid cartons, flexible plastic and rigid containers. The popularity of ...

Jun 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Chilled Processed Food Packaging in Russia

Within chilled processed food, there was growing popularity of flexible packaging with sealed transparent plastic film covers on the product placed on a carton paper or in a plastic tray. So-called skinned packaging increases the storage life of the ...

Jun 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Confectionery Packaging in Russia

Due to the Russian-Ukrainian conflict and unstable political situation, the Russian government introduced embargo on imports from a number of Western countries since August 2014. In addition, the Russian Federal Service for Surveillance on Consumer ...

Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Alcoholic Drinks Packaging in Russia

The use of PET bottles for alcoholic drinks packaging was a trend in the review period. Regulation on prohibiting certain packaging was widely discussed and lobbied in 2012; however, at the end of 2013 the ban on use of PET bottles for alcoholic ...

May 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Hot Drinks Packaging in Russia

High prices of the raw materials of tea and coffee and negative economic development in Russia forced manufacturers to look for cost-effective packaging solutions for hot drinks in order to keep prices low and keep existing consumers. In 2014, ...

May 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Soft Drinks Packaging in Russia

In 2014, sales of soft drinks in smaller sizes packs of less than 500ml grew faster than larger packaging formats. Reasons for this included the economic downturn, which meant that consumers could not afford to buy juice and other soft drinks in ...

May 2015 | US$990 | Pages: 36 | Add to cart | View details

Global Briefing

Apparel and Footwear in 2015: Trends, Developments and Prospects

The global apparel and footwear market delivers steady performance despite softer growth in China and much weaker outlook in Russia and Brazil. Meanwhile, a sustained recovery in Western Europe remains elusive and improving economies are yet to ...

May 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Russia

Away-from-home tissue and hygiene continued to see strong volume growth in 2014 over the previous year. However, in US dollar terms sales saw a sharp 8% current value decline in the year in terms of year-on-year exchange rates. This was however due ...

May 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Russia

Cotton wool/buds/pads is largely mature in major cities such as Moscow and St Petersburg, which indeed saw value decline at constant 2014 prices in 2014 over the previous year. In these cities, most households buy cotton wool/buds/pads but only ...

May 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Incontinence in Russia

Incontinence benefited from a stronger distribution presence towards the end of the review period, particularly in Russia's regions. Widening distribution was linked to stronger production for incontinence in Russia, with SCA Hygiene Products for ...

May 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Russia

Nappies/diapers/pants benefited from being sold via a widening range of grocery retailers at the end of the review period. Supermarkets and hypermarkets across the country are expanding their range of non-food items, with nappies/diapers/pants being ...

May 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Tissue and Hygiene in Russia

Tissue and hygiene benefited from widening distribution for many products and brands across Russia's regions during the review period. The ongoing expansion of chained supermarkets and hypermarkets across the country is offering many consumers access...

May 2015 | US$2,650 | Pages: 77 | Add to cart | View details

Country Report

Retail Tissue in Russia

Domestic players are continuing to invest in expanding their production capacity in retail tissue, with a strong focus on expanding production in lesser-served areas. In December 2013, Syktyvkar Tissue Group for example launched new retail tissue ...

May 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Sanitary Protection in Russia

Sanitary protection saw increasing competition towards the end of the review period, with players being keen to capitalise on growing demand. Players such as Procter & Gamble and Bella Vostok thus increased their advertising budgets, while seeking to...

May 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Wipes in Russia

There is growing demand for wipes in Russia, with this being linked to a stronger focus on hygiene and convenience. However, growth continues to be hindered by supply shortages in most regions, excluding the Central and Northwest regions of the ...

May 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Russia

In 2014, parents’ awareness of children’s health increased and this influenced their desire to buy more products marketed specifically for babies and children. They perceive that the skin of their babies is rather sensitive and needs special care; ...

May 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Bath and Shower in Russia

Along with the growing maturity of bath and shower, consumers are changing their purchasing preferences. Over the review period, the desire to buy many various products was replaced with more-rational choices, as consumers thought about the necessity...

May 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Colour Cosmetics in Russia

The economic downturn had an impact on colour cosmetics in Russia in 2014. Consumers became more aware of prices and more selective about their purchases. They focused their choices on more-essential products such as mascara, foundation and powder; ...

May 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Deodorants in Russia

Deodorants was one of the best performing categories within beauty and personal care in 2014. The category record a very positive performance in Russia, which was mainly due to the growing hygiene culture in regions of the country. Unlike other ...

May 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Depilatories in Russia

There were no significant changes within depilatories in Russia in 2014 in comparison to the previous year; however, the key factor that affected growth of the category was an increasing culture of hygiene among Russians. Increasing health concerns ...

May 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Fragrances in Russia

The key distribution channel for fragrances in 2014 was health and beauty specialists. The rapid development of modern retailing and promotional activities run by such outlets positively influenced the development of premium fragrances in Russia. Due...

May 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Hair Care in Russia

Together with growing health concerns, consumers showed greater demand for more-natural products within hair care in 2014. Over the review period, Russians increasingly believed that healthy hair was well-groomed hair. Healthy hair is considered to ...

May 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Men's Grooming in Russia

Men’s grooming is divided into two large major categories, which are men’s shaving and men’s toiletries. In 2014, men’s shaving performed less positively than men’s toiletries. This was the result of several factors. First of all, men’s grooming was ...

May 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Oral Care in Russia

Overall, oral care in Russia was one of the best performing major category within beauty and personal care in Russia in 2014.The culture of oral hygiene dramatically increased in Russia over the review period. Consumers changed their understanding of...

May 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Beauty and Personal Care in Russia

Beauty and personal care in Russia registered a modest performance in 2014. The economic downturn, growing inflation and reducing purchasing powers of consumers hampered development of beauty and personal care in Russia. As a result, beauty and ...

May 2015 | US$2,650 | Pages: 122 | Add to cart | View details

Country Report

Sets/Kits in Russia

Sets/kits are traditionally seasonal products. Generally, they are associated with being gifts during holiday periods. Given they are a collection of products, they are priced lower than they would be as separate items, which appeals to consumers ...

May 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Skin Care in Russia

The economic and political situation in the country in 2014 affected consumer preferences regarding skin care products, as well as their purchasing decisions. On the one hand, due to growing inflation, consumers’ purchasing powers declined and they ...

May 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Sun Care in Russia

Due to increasing health concerns, Russians were becoming more educated and aware of the health dangers that can result from sun exposure, which can even lead to skin cancer. Therefore, there was an increasing need for sun care products in Russia, ...

May 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Apparel Accessories in Russia

Like all categories in the Russian apparel and footwear industry, apparel accessories registered a sharp current value decline during 2014. Over the course of the review period, the category registered stable growth as it recovered from the 2009 ...

May 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Childrenswear in Russia

During 2014, childrenswear was the most dynamic apparel and footwear category in Russia, increasing by 13% in current value to reach RUB269.2 billion. Despite the overall economic downturn which emerged in Russia towards the end of the year, sales of...

May 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Footwear in Russia

Sales of footwear developed strongly in Russia over the review period, increasing in current value at a CAGR of 12%. A wide variety of footwear is available in Russia at different price points. Furthermore, due to contrasting weather conditions in ...

May 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Hosiery in Russia

Hosiery in Russia recorded a very healthy current value CAGR of 10% over the forecast period. Much of this growth was driven by the increasingly widespread availability of the growing range of products. Moreover, as consumers paid increasing ...

May 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Jeans in Russia

Jeans in Russia registered healthy positive growth over the review period. Russians like to wear jeans on a daily basis, often together with a formal jacket and a casual T-shirt. The leading manufacturers in the category have begun to offer a wider ...

May 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Menswear in Russia

Menswear in Russia registered healthy current value growth of 5% in 2014 despite the steep decline registered volume sales in the category towards the end of the year due to the depreciation of the Russian rouble and the general economic downturn in ...

May 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Apparel and Footwear in Russia

The Russian economy experienced a major downturn during 2014, resulting in negative GDP growth and a sharp depreciation of the Russian rouble against the US dollar and the euro. In addition to reducing disposable income levels, these factors ...

May 2015 | US$2,100 | Pages: 93 | Add to cart | View details

Country Report

Sportswear in Russia

2014 became a year of economic instability and political tension in Russia, with sales of apparel and footwear and various other consumer goods industries characterised by falling sales. Sportswear, however, was in a more favourable situation than ...

May 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Womenswear in Russia

Accounting for 39% of all apparel and footwear sales in 2014, womenswear is the largest, most developed and most saturated category in apparel and footwear in Russia. As womenswear in Russia is a category offering an abundance of clothing of all ...

May 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Financial Cards and Payments in Russia

In 2014, Russian consumers continued to change their payment culture by switching little by little from cash operations to card payments. This process is not very quick, as Russian consumers are quite conservative and addicted to cash, but at this ...

Apr 2015 | US$2,100 | Pages: 69 | Add to cart | View details

Country Report

Coffee in Russia

Coffee increased by 2% in volume terms in 2014, totalling 124,000 tonnes. The major driver of the category is an increasing interest in fresh coffee. Despite the fact that most Russians still prefer instant coffee, fresh coffee performed very ...

Apr 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Other Hot Drinks in Russia

Other hot drinks performed 6% better in 2014 in retail volume terms, to reach 22,300 tonnes, and mainly consisted of two product types, chocolate-based flavoured powder drinks and other plant-based hot drinks. Average Russian incomes increased during...

Apr 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Hot Drinks in Russia

Despite the fact that the hot drinks market is well developed in Russia and close to saturation, all hot drinks categories showed positive performances in 2015. The most active category was other hot drinks, as a result of chicory development in the ...

Apr 2015 | US$2,100 | Pages: 46 | Add to cart | View details

Country Report

Tea in Russia

Tea recorded a slight retail volume sales increase in 2014. The category is saturated and therefore fluctuates from year to year. However, overall category sales remain at the same level; only changes in category breakdown can be noted. For example, ...

Apr 2015 | US$990 | Pages: 30 | Add to cart | View details

City Review

St Petersburg City Review

St. Petersburg carries less weight in Russia's economy compared with Moscow; the city adds only 5% to the country's GDP compared with Moscow's 26%. At the same time, St. Petersburg is an important urban agglomeration and has a sizeable affluent ...

Apr 2015 | US$725 | Pages: 22 | Add to cart | View details

Country Report

Beauty and Personal Care Packaging in Russia

In 2014, the consumption of beauty and personal care products was steady. As a result, beauty and personal care packaging volume sales fell by 1%. Consumption was impacted negatively by the unstable economic and political situation in Russia, as well...

Apr 2015 | US$990 | Pages: 38 | Add to cart | View details
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