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 Market Research for Russia

Euromonitor publishes reports on industries, consumers and demographics in Russia.

  • Industry specific reports offer insight into market size and market share in Russia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Russia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Russian 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Russia statistics factfile.

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Country Report

Deodorants in Russia

Along with an increasing hygiene culture in Russia, the penetration of deodorants grew over the review period. Russians became more concerned about their overall appearance and thus cared more about having a feeling of freshness. This was especially ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Depilatories in Russia

The understanding of the importance of hygiene is changing in Russia, with an increasing number of people who are concerned about corresponding to worldwide standards. In 2013, consumers continued to want to enhance their looks and this increased ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Russia

Within fragrances in Russia, there was a trend towards switching to premium products in 2013. Russians consider premium brands as accessible luxuries and somewhat confirming their social status. The accessibility of these brands, which strengthened ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Russia

Professional positioning, salon hair care and premium hair care products continued to record growing demand in Russia in 2013. Russians looked for effective solutions and thus turned to products that they trusted. The expansion of modern distribution...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Russia

Men’s grooming performed better than overall beauty and personal care in 2013. Yet the low penetration of these products defined category demand in Russia. Many years of low demand and no culture of using men’s cosmetics affected consumers’ behaviour...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Oral Care in Russia

Increasing education about oral care and a strengthening of overall health concerns pushed demand for professional oral care products in 2013. Russians’ perception of oral care extends beyond regular toothpaste and toothbrushes. Interest grew in ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Beauty and Personal Care in Russia

Russian beauty and personal care continued with positive dynamics in 2013; however, the category graduated towards maturity. A large number of international companies already had a strong presence within Russian beauty and personal care and were ...

Aug 2014 | US$2,400 | Add to cart | View details

Country Report

Sets/Kits in Russia

Sets/kits continued with positive development in Russia in 2013. These products remained holiday-orientated and thus rather seasonal. Most sets/kits are bought as presents rather than for personal use. This is due to fancy packaging and the ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Russia

A slowdown in income growth impacted consumers of Russian skin care products in 2013. Their choices became more selective and they were only willing to pay for effective solutions, while looking for discounts and special deals. In 2013, there was ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Sun Care in Russia

Along with increasing health concerns and growing education about the harmful impact of UV rays, Russians continued to support sales of sun care products in 2013. Sun care benefited from Russians’ more-frequent outbound trips to countries further ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Russia

There continued to be an increasing number of children in Russia in 2013. Despite a slowdown in the birth rate, the baby boom that took place in Russia in 2007-2012 supplied the Russian baby and child-specific products industry with potential users. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Bath and Shower in Russia

Bath and shower continued to record healthy growth in Russia in 2013. Increasing penetration was notable within modern bath and shower solutions, such as intimate washes, shower gels and products such as bath pearls and bath foams. The range of ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Colour Cosmetics in Russia

Along with the growing maturity of the category, consumers’ choices became more selective in 2013; however, this did not mean that Russians switched to cheaper brands. In 2013, there was continued interest in premium products, as these are perceived ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Apparel Accessories in Russia

Apparel accessories continued to record a positive performance in Russia. The category increased by 11% in current value terms in 2013. Apparel accessories is one of the most dynamic categories in Russia. Category is driven by the growing ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Childrenswear in Russia

Childrenswear is one of the most developing categories in terms of apparel in Russia. It increased by 17% in current value terms, reaching RUB238 million in 2013. The category gained more share in overall apparel. For example, during the last 10 ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Footwear in Russia

Footwear demonstrated noticeable expansion in Russia in 2013 with current value sales increasing by 9% to reach RUB660 million. Expansion of footwear specialist retailers in the country, the development of online retailing, diversification, growing ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hosiery in Russia

Hosiery demonstrated a significant increase in 2013 with 12% current value growth. The category was driven by the growing assortment and availability of the products. Moreover, as consumers paid increasing attention to the quality of products it ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Jeans in Russia

Jeans demonstrated active development in Russia. The category increased by 12% in current value terms in 2013. First of all, the convenience trend has a significant impact on jeans in Russia. Russians like to wear jeans on a daily basis together ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Menswear in Russia

Menswear showed a positive performance in Russia, increasing by 10% in current value terms in 2013 to reach RUB438 billion on sales. The development of menswear in Russia is determined by the growing interest toward fashion. Previously, the main ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Apparel and Footwear in Russia

Apparel and footwear is one of the most dynamic industries in Russia. All apparel categories showed positive dynamics in comparison with the previous year. Both footwear and apparel recorded high growth in value terms. Growing product assortments, ...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Sportswear in Russia

Russian sportswear showed significant growth in 2013, increasing by 12% in current value terms totalling RUB256 billion. World famous sporting events which took place in Russia had a great impact on the popularisation of sport in the country and ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Womenswear in Russia

Womenswear demonstrated sustainable growth during the review period and 2013 was no exception. The category increased by 10% in current value terms, totalling in RUB978 in 2013. Rapid development of apparel and footwear specialist retailers was the ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Herbal/Traditional Products in Russia

The tendency for consumption of natural products remains in a niche, but is notably growing in Russia. This is seen within all fast-moving consumer goods industries and consumer health is not an exception. More often, people turn to ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Russia

Major changes in tobacco legislation took place in Russia from June 2013 in order to decrease the number of smokers in the country. Many bans came into force prohibiting smoking in any medical or educational institutions or on long-distance trains. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Sports Nutrition in Russia

In 2013, sports nutrition continued to post confident double-digit growth as sales increased by 14% in current value terms. Over the review period, confident growth of sports nutrition was mainly stimulated by a constantly increasing number of people...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Russia

2013 saw continuation of the development of vitamins and dietary supplements in Russia. Its healthy growth is defined by Russians’ increasing awareness about the advantages of these products and their willingness to take preventive medication. Main ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Weight Management in Russia

Weight management products continue to show rapid development in Russia. These products face high growth rates due to their increasing penetration within modern distribution channels. Traditionally, meal replacement slimming products and weight loss ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Wound Care in Russia

In 2013, wound care in Russia saw current value growth of 8% and volume growth of 1% as sales reached RUB4.2 billion and 553 million units, respectively. In Russia, a wide variety of wound care products are present, which, throughout the review ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Adult Mouth Care in Russia

During the period 2012-2013, Russians continued to take increasing interest in the improvement of their appearance and the strengthening of their health. Therefore, remedies aimed at better looks and personal hygiene have become more popular. The ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Analgesics in Russia

A change of status of codeine-containing analgesics in Russia in 2012 to Rx medicine led to a reorientation within consumer health and launches of alternative non-codeine remedies. The aim of the change in 2012 was to decrease consumption of ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Calming and Sleeping in Russia

There is no official data about the number of Russians who suffer from sleeping disorders. According to various trade press sources, 40% of Russians suffer from insomnia and this indicator is constantly growing. The increasing pace of life and ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Russia

A flu epidemic did not take place in Russia in the autumn/winter season 2013-2014. The end of 2013 did not show a significant increase in the number of sick people. In January-March 2013, Russia experienced an increase in people who were sick with ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Dermatologicals in Russia

Russians trust those products which are sold in pharmacies to be of high quality and efficient. Therefore, not only non-pharmaceutical brands but also medicated cosmetics are gaining popularity. Despite the slowing economy in Russia, incomes in 2013 ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Digestive Remedies in Russia

The increasing pace of life has changed Russians’ nutrition habits and pushed them towards frequent on-the-go consumption. Fast food and snacking often become the cause of problems with the digestive system and, thus, push demand for relevant ...

Aug 2014 | US$900 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Other Hot Drinks in Russia

Other hot drinks increased by 6% in 2013 in total volume terms, to reach 21,300 tonnes, and mainly consists of two product types, chocolate-based flavoured powder drinks and other plant-based hot drinks. Average Russian incomes increased during the ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Tea in Russia

Russian tea marginally declined in volume terms in 2013, but value sales increased in line with the growth in global tea prices. As Russia imports 98% of its total tea volumes, it is highly dependent on world tea prices. Tea has significantly ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Coffee in Russia

Coffee showed growth of 4% in volume terms, as more Russians are drinking it. Significant market players are actively marketing coffee, increasing the numbers of coffee houses, facilitating a growing take-away coffee culture. Consumers are also ...

Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Hot Drinks in Russia

Hot drinks, especially other hot drinks, demonstrated growth during the review period. Chicory drinks grew most significantly, while coffee showed a steady increase, while tea stagnated. Russians are tea lovers, but the growing availability of ...

Jul 2014 | US$1,900 | Pages: 48 | Add to cart | View details

Country Report

Fresh Food in Russia

The fresh food market remained stable in 2013, posting no changes in volume sales. Despite this stagnation of volume sales, the obvious popularity of fresh food consumption as part of a healthy way of life is gathering momentum. Declines in volume ...

Jul 2014 | US$1,100 | Pages: 43 | Add to cart | View details

Country Report

Dishwashing in Russia

Following economic uncertainty earlier in the review period as a result of recession, there was a growing willingness to spend at the end of the review period. Consumers benefited from rising disposable income levels in the last two years of the ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Surface Care in Russia

There were two trends that benefited surface care value sales at the end of the review period, with both linked to rising disposable income levels and a growing consumer demand for convenience. Firstly, there was a shift from using cheaper ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Bleach in Russia

Bleach saw a poor performance throughout the review period, with volume sales continuing to decline by over 1% in 2013 over the previous year. Bleach was traditionally used to clean both homes and laundry in Russia. However, the product faced growing...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Toilet Care in Russia

There was growing consumer interest in toilet care at the end of the review period, with this driven by a number of factors. There was notably strong new product development in this area during the review period. In 2012, Unilever for example ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Polishes in Russia

There was a growing focus on home renovation in Russia at the end of the review period. This was fuelled by rising disposable income levels and also by a surge in the number of consumers taking out mortgages. Government-supported mortgage programmes ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Air Care in Russia

Standard spray/aerosol air fresheners continued to dominate sales of air care at the end of the review period, accounting for 69% of overall value sales. These products are popular due to offering lower prices and a quick means of scenting and ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Home Insecticides in Russia

A growing number of Russian consumers had gardens at the end of the review period. This was partly due to real estate development in city suburbs, with many moving out of cities due to soaring apartment rent and purchase prices. A house and garden in...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Home Care in Russia

There was a poor performance for home care at the start of the review period, due to Russia experiencing recession in 2009 and many consumers struggling as a result of high inflation. However, the end of the review period saw a marked rise in real ...

Jul 2014 | US$2,400 | Pages: 79 | Add to cart | View details

Country Report

Laundry Care in Russia

Russian consumers benefited from rising disposable income levels at the end of the review period, thanks to growth in wages and the widening availability of consumer credit. Consequently, Russians began to spend more freely in many areas, including ...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Russia

Many potential AFH customers continued to rely fully or partly on retail purchases of tissue and hygiene at the end of the review period, including particularly businesses, consumer foodservice operators and travel accommodation operators. Many of ...

Jun 2014 | US$900 | Pages: 20 | Add to cart | View details
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