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 Market Research for Russia

Euromonitor publishes reports on industries, consumers and demographics in Russia.

  • Industry specific reports offer insight into market size and market share in Russia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Russia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Russian 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Russia statistics factfile.

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Country Report

Jewellery in Russia

Jewellery structure in Russia was quite close to Pareto distribution, or an 80-20 rule. Real jewellery took the volume share of 31% of total volume category sales in 2014, while its retail value share was 83%. Real jewellery was segment, posting a ...

Feb 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Personal Accessories in Russia

Personal accessories gained popularity in Russia and deserved more focused attention from an increasing number of multinational brands, especially those specialising in fashion and luxury articles, apparel and footwear. The growing share of personal ...

Feb 2015 | US$1,100 | Pages: 63 | Add to cart | View details

Country Report

Watches in Russia

Watches registered fair retail value growth of 7% in 2014 and reached RUB36.2 billion. Mechanical and quartz digital watches posted the highest retail value growth of 8% and 10% respectively, due to the rapid growth of its high-value segments.

Feb 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Writing Instruments in Russia

Two clear trends can be distinguished in writing instruments in Russia. Firstly, the competition in the lower- and mid-price segments of writing instruments is sharp due to the focus on students. These consumers tend to choose cheaper writing ...

Feb 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Bags and Luggage in Russia

The Russian market for bags and luggage is represented by a wide range of products in all price segments. The continuous shift of consumer preferences towards higher quality products and purchasing products in shopping malls, large stores and ...

Feb 2015 | US$900 | Pages: 26 | Add to cart | View details

Global Briefing

The Rise of Luxury Spending and High Income Earners in Emerging Markets

The global picture of wealth is changing and the number of high income earners in emerging markets is rising rapidly. This briefing will provide some insight into the profiles and spending habits of high income earners and long-term forecasts for ...

Feb 2015 | US$1,200 | Pages: 41 | Add to cart | View details

Global Survey Report

Consumer Types: Russia

Passport Survey explores the preferences and behaviours of five consumer types in Russia across several topic areas including: personal traits, healthy living, shopping and green influences, technology, and eating and drinking. Results are based on ...

Jan 2015 | US$1,500 | Pages: 52 | Add to cart | View details

Country Report

Packaging Industry in Russia

After two years of heated discussions and arguments regarding a potential ban on PET bottles for beer packaging proposed by the Customs Union, it seems that PET will remain available for brewers. Russian breweries, the trade association and the ...

Jan 2015 | US$1,900 | Pages: 52 | Add to cart | View details

Country Report

Smokeless Tobacco in Russia

Smokeless tobacco was negligible in the country over the review period, and there is a threat to ban sales in the forecast period. In 2013, nine tonnes of smokeless tobacco was sold Russia, with the whole volume distributed via tobacco specialists. ...

Jan 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Smoking Tobacco in Russia

During Soviet times, smoking tobacco was scarce as Russians smoked mainly papirosy or cigarettes. Smoking tobacco gained wider acceptance in the 1990s, being imported from Europe. Pipe tobacco is more popular than RYO tobacco. Both product types are ...

Jan 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Cigarettes in Russia

Russian cigarettes started to witness a slowdown in growth prior to the anti-smoking law. Over the review period, it recorded a -1 to -2% decline in volume every year. This was attributed to higher taxation, increased health awareness and changing ...

Jan 2015 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Cigars in Russia

The tradition of smoking cigars is not very common in Russia. Cigar smoking is not cheap and not popular with all smokers. Cigar smoking is a ritual, with consumers taking time to do it in a quiet environment. Typically, the cigar-smoking man is ...

Jan 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Tobacco in Russia

Despite the high smoking prevalence in Russia, cigarettes continued to decline in volume terms. The smoking prevention campaign by the government, increasing taxation and unit prices, growing health awareness and changing attitudes towards smoking ...

Jan 2015 | US$1,900 | Pages: 68 | Add to cart | View details

Country Report

Beauty and Personal Care Packaging in Russia

Beauty and personal care is one of the more diverse markets with lots of different product subcategories and players. In addition, these products are part of people’s everyday lives and, as a result, consumers in beauty and personal care expect more ...

Jan 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Home Care Packaging in Russia

The steady development of home care packaging continued in 2013. It was mostly affected by the fact that home care is moving towards saturation and since there is no way for the main players to attract new customers, they have to compete with ...

Jan 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Dog and Cat Food Packaging in Russia

Growth of packaging for dog and cat food is explained by the positive development of its product categories. Storage problems and the need to make packaging as convenient as possible have contributed to the rise of stand-up pouches. This pack type ...

Jan 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Tobacco Packaging in Russia

In 2012 the Russian government presented a new resolution for tobacco packaging forcing manufacturers to put frightening pictures of diseases caused by smoking on the packaging. The list of appropriate pictures was confirmed by the Ministry of Health...

Jan 2015 | US$900 | Pages: 39 | Add to cart | View details

Global Briefing

Emerging Markets: Overview and Growth Opportunities in Non-Grocery and Non-Store Channels

Demographic changes in emerging markets are strongly impacting the way consumers shop. Retailers have to adapt accordingly to cater to a new aspirational middle class, with access to higher levels of discretionary spending. This briefing assesses the...

Jan 2015 | US$1,200 | Pages: 41 | Add to cart | View details

Country Report

Other Pet Food in Russia

Based on provisional estimations, other pet food is expected to experience volume growth of 5% and 13% retail value sales to reach RUB2 billion by the end of 2014. The category is anticipated to be driven by small mammals/reptiles food, underpinned ...

Dec 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Pet Products in Russia

Based on provisional 2014 estimations, pet products is expected to see healthy retail value sales growth of 11% to reach RUB14 billion by the end of the year. The category will remain driven by the humanisation and premiumisation trends due to ...

Dec 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Cat Food in Russia

Based on provisional 2014 estimates, cat food is forecast to grow healthily in 2014 due to the increase of premium cat food and cat treats value sales due to the strong influence of the premiumisation and humanisation trends. Premium cat food sales ...

Dec 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Dog Food in Russia

Based on provisional 2014 estimates, the dog food category is expected to demonstrate dynamic growth, similar to that in 2013. Pet owners will continue to drift towards prepared dog food. Consumers’ willingness to feed their pets with healthy and ...

Dec 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Pet Care in Russia

Despite a disappointing economic situation, pet care demonstrated significant growth over 2013. The success derived from the increased pet population and consumer demand for prepared pet food and pet products. Pet owners increased their spending on ...

Dec 2014 | US$1,900 | Pages: 60 | Add to cart | View details

Country Report

Tourist Attractions in Russia

Tourist attractions continue to be actively developed in the country. The number of people visiting tourist attractions increased by 4% in 2013, whilst value sales increased by 7% at current 2013 prices during the year. Russia has always been famous ...

Dec 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Transportation in Russia

Transportation in Russia posted strong current value growth of 15% in 2013, and airlines still drive the category. Air transportation accounted for 69% of total transportation value sales at current 2013 prices. Based on the air development the whole...

Dec 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Travel Accommodation in Russia

Travel accommodation showed healthy double-digit value growth of 15% in 2013, whilst the number of sites/outlets rose by 4%.The growth is related first of all to industry development, as inbound and domestic tourism showed significant growth in 2013....

Dec 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Travel Retail in Russia

Travel retail showed significant current value growth of 15% in 2013. Growth of 2013 was boosted by increased interest in leisure destinations, such as Greece, Spain and Egypt. Usually, whilst visiting such destinations consumers used to buy packaged...

Dec 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Car Rental in Russia

Car rental value sales grew by 13% in 2013, to reach RUB4.7 billion, with the number of transactions increasing by 12% to 471,000. The category continued to register double-digit growth over most of the review period. Car rental is mostly driven by ...

Dec 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Health and Wellness Tourism in Russia

Health and wellness saw a 9% increase in current value sales in 2013. Health and wellness tourism outlets are still more of Soviet Era vintage. “Other” spas accounted for 82% of total health and wellness tourism sales in 2013. This category mainly ...

Dec 2014 | US$900 | Pages: 8 | Add to cart | View details

Country Report

Travel and Tourism in Russia

Russian economic slowdown is considered to be the most significant factor that will impact its tourism development during the forecast period. Outflow of international financial investments was noted in Russia at the end of 2013 and the beginning of ...

Dec 2014 | US$1,900 | Pages: 69 | Add to cart | View details

Country Report

Tourism Flows Domestic in Russia

Domestic tourism has become a focus area for the Russian government. Lots of improvements took place in Russian domestic tourism during the review period. The primary driver of such development is the federal target programme, Domestic and Inbound ...

Dec 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Tourism Flows Inbound in Russia

At 29 million trips, 2013 saw the highest number of inbound trips to Russia over the review period. Arrivals keep showing double-digit growth in Russia. First of all, this is a result of the aforementioned federal target programme called Domestic and...

Dec 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tourism Flows Outbound in Russia

Total departures increased by 15% in 2013, to reach 51 million. The leading destination countries in 2013 were Ukraine (10 million departures), Finland (5 million departures) and Kazakhstan (4 million departures). Despite certain economic slowdown at...

Dec 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Imaging Devices in Russia

Retail volume sales of imaging devices accounted for 4.1 million units in 2014; 13% less than in 2013. The decline in cameras of 13% in volume terms had a major impact on the category, due to the absolute predominance of cameras in volume sales of ...

Dec 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

In-Car Entertainment in Russia

In-car entertainment declined by 5% in retail volume terms in 2014, to reach 4.6 million units. The declines in 2013 and 2014 replaced the huge growth rates seen in 2010-2012 and established a declining trend for both in-car navigation and in-dash ...

Dec 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Mobile Phones in Russia

Mobile phones increased by 2% in both retail volume and value terms at constant 2013 prices in 2014. Smartphones continued to drive growth in the category, whilst feature phones posted a stable decline of 23% in volume terms and 34% in value terms at...

Dec 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Consumer Electronics in Russia

The continuous progressive growth of consumer electronics over the review period was interrupted by a retail volume decline in 2014. This was mainly caused by: market saturation in the biggest Russian cities; the continuous devaluation of the rouble;...

Dec 2014 | US$1,900 | Pages: 91 | Add to cart | View details

Country Report

Portable Players in Russia

Portable players saw a retail volume decline of 7% in 2014, to reach 3.5 million units. Partly due to a 7% decline in the average price of portable players, constant value sales of portable players decreased by 14% to reach RUB9.0 billion in 2014.

Dec 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Computers and Peripherals in Russia

Computers increased by 3% in combined business and retail volume sales in 2014, to reach 21 million units. Retail and business volume sales of tablets increased by 14% and 53% respectively; this was the main factor resulting in the overall growth in ...

Dec 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Home Audio and Cinema in Russia

Home audio and cinema reached its volume sales peak in the review period in 2013, and declined by 2% in retail volume terms in 2014. Almost all home audio and cinema categories posted declines in retail volume terms, except for digital media player ...

Dec 2014 | US$900 | Pages: 19 | Add to cart | View details

Global Briefing

The Impact of Demographics and Income on Toys Spending

Although the world’s child population has been declining, this will be a short-lived phenomenon. The trend towards smaller families in many markets ties in with other cultural and income shifts that actually stand the global toys market in good ...

Dec 2014 | US$1,200 | Pages: 22 | Add to cart | View details

Country Report

Dairy Packaging in Russia

Dairy packaging in Russia is characterised by a wide range of pack types. In 2013 companies continued to diversify pack sizes. For example, at the start of the review period, the most popular packs for different milk drinks were 500ml and 1,000ml. By...

Nov 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in Russia

In 2012-2013 manufacturers of sauces continued the diversification of packaging formats, mainly through the launch of plastic pouches, PET jars and bottles and squeezable plastic tubes in new sizes. The fall of glass bottles in packaging volume share...

Nov 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Baby Food Packaging in Russia

The National Priority Project ‘Health’ was created in Russia in 2006. A federal law regarding maternity capital came into the force on 1 January 2007. The legislation provided financial support to families who gave birth to or adopted a second child,...

Nov 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in Russia

In 2013 the key packaging of canned/preserved food remained the traditional formats of metal food cans and glass jars. A main advantage is that both pack types allow the manufacture of products without any preservatives. Moreover, their packaging ...

Nov 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Confectionery Packaging in Russia

The habit to consuming chocolate, candies and sweets during public holidays and on special occasions remains very strong in Russia. In addition, many people often use chocolate and other confectionery as presents for seasonal holidays or other ...

Nov 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Chilled Processed Food Packaging in Russia

In 2013 chilled processed food packaging in Russia did not see significant change. There are two main packaging types: flexible plastic and thin wall plastic containers, though the former dominates unit volume share. One reason is that these ...

Nov 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Hot Drinks Packaging in Russia

Flexible packaging continued to be the dominant packaging format in the Russian hot drinks market in 2013. The main reason for this is that manufacturers are looking to reduce the price of the final product for end consumers, as it remains one of the...

Nov 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Soft Drinks Packaging in Russia

Not a lot of change was seen in soft drinks packaging over the review period. PET bottles and liquid cartons remained the most popular packaging formats. There is strong competition among players in the soft drinks market, although packaging is not ...

Nov 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Alcoholic Drinks Packaging in Russia

Regulation was one of the key trends affecting alcoholic drinks packaging in 2013. From January 2013, the minimum price for vodka in Russia increased again, this time by 35%. This led to increased demand for bottles of smaller sizes among Russian ...

Nov 2014 | US$900 | Pages: 39 | Add to cart | View details
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