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Market Research on Russia

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Russia.

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Euromonitor Russia reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Briefing

Digital Consumer - Landscape: Russia

Russian telecom has been driven by the competitive mobile segment with low voice tariffs increasing penetration and cities witnessing growing access to 4G LTE. Though the country is afflicted by a painful recession amidst economic sanctions and the ...

Jun 2016 | US$250 | Pages: 13 | Add to cart | View details

Country Report

Toys and Games in Russia

Overall toys and games saw strong current value growth in 2015 over the previous year, with this being the fastest annual growth of the review period. This was however chiefly due to high inflation in the year and a weakened rouble, which resulted in...

Jun 2016 | US$2,100 | Add to cart | View details

Country Report

Traditional Toys and Games in Russia

Traditional toys and games were impacted by an economic downturn in 2015, with high inflation and falling wages resulting in real household incomes dropping by over 5% in the year. Consumers are also concerned about the future performance of the ...

Jun 2016 | US$990 | Add to cart | View details

Country Report

Video Games in Russia

Video games are benefiting strongly from a surge in internet access in Russia, particularly in the country's regions. The percentage of Russians using the internet soared from 43% in 2010 to over 73% in 2015, with this partly due to the widening ...

Jun 2016 | US$990 | Add to cart | View details

Country Report

Beer in Russia

The continuing sharp fall of beer in Russia is an ongoing trend. Despite government restrictions softening in relation to the advertising of beer in 2015, the category was significantly affected by the oppressive pressures on the use of PET bottle ...

Jun 2016 | US$990 | Pages: 52 | Add to cart | View details

Country Report

Cider/Perry in Russia

Cider/perry continued to develop from a low base and by the end of 2015 posted 20% total volume growth. Cider/perry in Russia remains a niche category and sales are close to negligible compared to other alcoholic drinks. Growth of cider/perry in 2015...

Jun 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Alcoholic Drinks in Russia

In 2015, Russia continued to suffer greatly from difficult geopolitical and macroeconomic realities, which negatively affected alcoholic drinks consumption. Record inflation of local currency combined with substantially deteriorated economic ...

Jun 2016 | US$2,100 | Pages: 122 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Russia

Ongoing legislative pressure on RTDs/high-strength premixes resulted in the accelerating decline of the category during the year. In 2015, in addition to numerous existing prohibitions to distribution of such alcoholic drinks in the evening, and ...

Jun 2016 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Spirits in Russia

Spirits remained as one of the most vulnerable alcoholic drinks categories in 2015. The list of numerous prohibitions in force continued to strongly limit major players’ ability to preserve profitability in such tough conditions and resist a highly ...

Jun 2016 | US$990 | Pages: 58 | Add to cart | View details

Country Report

Wine in Russia

Wine was the least affected and the most reformed alcoholic drinks category in 2015. It recorded a low 3% total volume decline to reach 1 billion litres, which was mainly caused by a fall in sparkling and fortified wine categories, while still light ...

Jun 2016 | US$990 | Pages: 61 | Add to cart | View details

Country Briefing

Income and Expenditure: Russia

Impacted by the country’s economic recession, Russia’s gross income and spending levels recorded a sharp contraction in real terms in 2015, endangering growth of the Russian middle class. Trends like an ageing population, persistent income inequality...

Jun 2016 | US$250 | Pages: 8 | Add to cart | View details

Country Report

Gardening in Russia

When summer arrives in Russia, many urbanites flee the heat by heading to their dachas in the countryside. Most dachas have a garden, and, during the Soviet era and the economic turmoil of the 1990s, these were often used to grow food. In the ...

Jun 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in Russia

The home furnishings market in 2015 was significantly adversely impacted by the rouble’s devaluation and subsequent rise in imported goods’ prices. Consumption was also hit by economic uncertainty, with decreasing purchasing power due to the cheap ...

Jun 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Home Improvement in Russia

Home improvement is perceived as a do-it-yourself activity by the majority of Russian citizens. This is explained by the small space in most homes and relatively low income levels of the bulk of the Russian population. Hiring a contractor or using ...

Jun 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Homewares in Russia

Following stagnation in homewares in 2013 and 2014, the unpredictable political situation, various sanctions launched by Western governments against Russian individuals and companies and the decline of economic indexes made consumers very cautious in...

Jun 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home and Garden in Russia

In 2015 the consequences of the Russia-Ukraine crisis and stagnation of the Russian economy had multiple effects on the home and garden market. The construction industry suffered as a result of sanctions placed by the Russian government on imports ...

Jun 2016 | US$2,100 | Pages: 54 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Russia

100% home delivery/takeaway accounted only for 3% of total consumer foodservice value sales in Russia in 2015. In this way, the strong development of the category over the course of review period did not significantly affect the performance of ...

May 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Cafés/Bars in Russia

The ongoing recession of the Russian economy resulted in the decline of consumers’ disposable incomes and increasing unemployment. In such circumstances, Russians continued to lose their purchasing power, which combined with increased prices resulted...

May 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Russia

The combination of economic and political issues as well as the devaluation of the Russian rouble significantly affected the commercial real estate market in Russia in 2015. In this way, the rental activity slowed down heavily, especially in the ...

May 2016 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Fast Food in Russia

The value share of fast food increased from 47% in 2011 to 54% in 2015 in total value sales of consumer foodservice in Russia. Being one of the largest and most competitive categories, fast food managed to become one of the strongest driving forces. ...

May 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Full-Service Restaurants in Russia

2015 was extremely difficult year for the operators of full-service restaurants, which witnessed the weakest performance within consumer foodservice in Russia. Such a negative tendency was the result of the combination of a large number of factors, ...

May 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Consumer Foodservice in Russia

In 2015, the Russian economy continued to demonstrate negative dynamics. Decreased oil prices, continuing geopolitical tensions, extended Western sanctions and the food embargo, import replacement, devaluation of the Russian rouble and high ...

May 2016 | US$2,100 | Pages: 123 | Add to cart | View details

Country Report

Self-Service Cafeterias in Russia

Despite the fact that self-service cafeterias was one of the most stable categories within consumer foodservice in Russia, it recorded negative dynamics in 2015. In addition to general factors like growing prices, increasing costs and the declining ...

May 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Russia

The increased pace of modern living in combination with the extensive allocation of street stalls/kiosks in both the country’s biggest and smallest cities and low prices, led to the increasing demand for the category among Russian consumers. However,...

May 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Fragrances in Russia

Consumers increasingly chose premium fragrances in 2015 due to their being perceived as affordable luxuries. Consumers from Asia, especially China, influenced premium fragrances in Russia in 2015. These consumers visit Russia to buy exclusive ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Hair Care in Russia

Russian consumers increasingly looked to channels that offered promotions and discounts as the effects of poor economic conditions were felt. Decreasing consumer purchasing power led to a shift towards cheaper products, and hair care was no ...

Apr 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Men's Grooming in Russia

Men’s toiletries performed better than other men’s grooming categories in both current retail value and retail volume terms in 2015, while men’s shaving was the most saturated.

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Oral Care in Russia

Consumers in Russia were increasingly concerned about their health, including oral care. This trend was especially strong among the younger generation. Consumers started to visit a dentist regularly, follow the professional advice given, and became ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Beauty and Personal Care in Russia

Beauty and personal care saw high current retail value growth in 2015. This was driven by increased unit prices as a result of rouble devaluation, despite companies’ efforts to restrain hikes in unit prices by reducing pack sizes. Beauty and personal...

Apr 2016 | US$2,650 | Pages: 132 | Add to cart | View details

Country Report

Skin Care in Russia

Along with the growing maturity of skin care, consumers continued to change their purchasing preferences towards more rational choices, as they thought about the necessity of each product. Due to the economic recession, consumers wanted to buy ...

Apr 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Sun Care in Russia

Sun care was strongly affected by growing prices as a result of rouble devaluation. There was a significant consumer shift towards cheaper, which contributed to the development of local players.

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Russia

The birth rate remained relatively high and parents did not reduce expenditure on their children in 2015, despite the crisis, which contributed to growth in the category.

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Bath and Shower in Russia

The key bath and shower trend observed in 2015 was downtrading, driven by consumers’ rationality. Many Russian consumers switched from comprehensive shopping in hypermarkets once a week to more frequent purchases in convenience stores and ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Colour Cosmetics in Russia

The freshest ideas in colour cosmetics came from Asia, especially Korea – the leading international colour cosmetics brands adopted these ideas and ingredients to meet their regular consumers’ needs. Thus, “cushion” products was a trend in foundation...

Apr 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Deodorants in Russia

Consumers continued to show loyalty to deodorant formats, and paid much attention to special offers and promotional activities. Due to the economic recession, consumers wanted to buy deodorant products at reasonable prices, and made choices based on ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Depilatories in Russia

Depilatories stagnated as consumers limited expenditure.

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Better For You Beverages in Russia

Rising consumer health and wellness awareness continues to drive development in this area in Russia. In recent years, there has been a steady increase in the number of consumers who are very concerned about product quality and composition, as well as...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Food Intolerance in Russia

The initial embargo imposed by the Russian government on food imports from a number of countries in 2014 included food intolerance products. However, within the first weeks of embargo, lactose-free, gluten-free and diabetic products were excluded ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Russia

Fortified/functional beverages continued to perform positively in Russia in 2015, with current value sales rising by 12% to reach RUB55.8 billion. One of the main reasons for this growth was the substantial local currency devaluation that resulted in...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Russia

Naturally healthy beverages accounted for some 69% of value sales within health and wellness drinks in 2015. The category recorded current value growth of 6% in 2015, with sales reaching RUB156 billion. Russians are becoming increasingly concerned ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Russia

Following the rouble devaluation, imported raw materials for naturally healthy packaged food increased significantly in price. The general economic downturn contributed to an overall increase in production costs, which impacted retail selling prices....

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Organic Beverages in Russia

The current financial instability in the country did not significantly change consumption patterns within organic beverages in Russia in 2015. Due to the fact demand for such products is limited to a small number of loyal and mainly higher income ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Organic Packaged Food in Russia

Organic packaged food reached retail value sales of RUB3.3 billion in 2015 – the smallest of any HW packaged food category in Russia. The consumption of organic packaged food in Russia is primarily seen as trendy rather than a conscious choice to ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Better For You Packaged Food in Russia

Better for you packaged food in Russia was negatively affected by consumers’ preference for products with higher fat content. This was especially observable in dairy and spreads. Traditionally, milk or butter products with a higher share of fat are ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Russia

Fortified/functional packaged food has been steadily gaining popularity in Russia over the review period. Increasing attention to health and awareness, alongside manufacturers' efforts to provide consumers with a variety of fortified/functional food,...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Health and Wellness in Russia

Health and wellness products continue to grow in popularity as a result of rising health and wellness awareness among Russian consumers. However, financial difficulties in the country in 2014 and 2015 slightly impacted the healthy growth that the ...

Apr 2016 | US$2,100 | Pages: 99 | Add to cart | View details

Country Briefing

Digital Consumer - Connected Commerce: Russia

Digital commerce is developing rapidly in Russia. Russians are always open to novelties and are willing to buy goods and services on new electronic devices. Companies are also very active in promoting such services. Payment methods are gradually ...

Apr 2016 | US$250 | Pages: 14 | Add to cart | View details

Country Profile

Russia: Country Profile

Russia’s economy will continue to contract in 2016 but the downward trend will slow. Continued weakness in oil prices and prospects that they will not recover quickly leave the economy vulnerable. Western sanctions are another drag. Both private ...

Apr 2016 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Fresh Food in Russia

2015 was a difficult year for the Russian economy. Economic recession and an unstable political situation affected all industries in the country, with fresh food being no exception. Fresh food declined by 4% in total volume terms in 2015. The ...

Mar 2016 | US$1,210 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Russia

AFH tissue and hygiene posted a weaker performance than retail tissue and hygiene in 2015. This was mainly due to the fact that the channel is very dependent on the macroeconomic situation and consumers’ financial wellbeing. In addition to general ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details
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