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 Market Research for Russia

Euromonitor publishes reports on industries, consumers and demographics in Russia.

  • Industry specific reports offer insight into market size and market share in Russia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Russia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Russian 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Russia statistics factfile.

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Country Report

Coffee in Russia

Coffee increased by 2% in volume terms in 2014, totalling 124,000 tonnes. The major driver of the category is an increasing interest in fresh coffee. Despite the fact that most Russians still prefer instant coffee, fresh coffee performed very ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Other Hot Drinks in Russia

Other hot drinks performed 6% better in 2014 in retail volume terms, to reach 22,300 tonnes, and mainly consisted of two product types, chocolate-based flavoured powder drinks and other plant-based hot drinks. Average Russian incomes increased during...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Hot Drinks in Russia

Despite the fact that the hot drinks market is well developed in Russia and close to saturation, all hot drinks categories showed positive performances in 2015. The most active category was other hot drinks, as a result of chicory development in the ...

Apr 2015 | US$1,900 | Add to cart | View details

Country Report

Tea in Russia

Tea recorded a slight retail volume sales increase in 2014. The category is saturated and therefore fluctuates from year to year. However, overall category sales remain at the same level; only changes in category breakdown can be noted. For example, ...

Apr 2015 | US$900 | Add to cart | View details

City Review

St Petersburg City Review

St. Petersburg carries less weight in Russia's economy compared with Moscow; the city adds only 5% to the country's GDP compared with Moscow's 26%. At the same time, St. Petersburg is an important urban agglomeration and has a sizeable affluent ...

Apr 2015 | US$650 | Pages: 22 | Add to cart | View details

Global Survey Report

Consumers in the Digital World: Hyperconnectivity and Technology Trends

This report is a comprehensive summary of results from Euromonitor International’s Hyperconnectivity survey, undertaken in December 2014, which includes responses from over 8,000 on-line consumers in 17 countries.

Apr 2015 | US$1,300 | Pages: 63 | Add to cart | View details

Country Report

Juice in Russia

Despite the fact that a substantial number of new products were launched in juice in Russia during 2014, the category consistently failed to record positive growth. For the second consecutive year, the category declined in total volume by 4%. ...

Mar 2015 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Soft Drinks in Russia

The Russian soft drinks industry continued to record positive development in 2014. Positive growth was influenced by the frequent use of strong price promotions, growing competition, improvements in distribution, numerous new launches product ...

Mar 2015 | US$1,900 | Pages: 106 | Add to cart | View details

Country Report

RTD Coffee in Russia

RTD coffee continued its successful development in Russia during 2014, increasing by 11% in off-trade volume and in off-trade value by 15% in current terms. Between 2012 and 2014, RTD coffee in Russia began to record strong growth after a sustained ...

Mar 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

RTD Tea in Russia

Despite the rapid development of the health and wellness trend among Russian consumers towards the end of the review period, growth in RTD tea slowed down during 2014. RTD increased in total volume by 6% and in total value by 12% in current terms ...

Mar 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Bottled Water in Russia

Bottled water is the largest category in the Russian soft drinks industry. In 2014, bottled water continued to record positive growth, although at a slower rate than earlier in the review period. Bottled water increased in total volume by 4% in 2014,...

Mar 2015 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Carbonates in Russia

Despite the growing consumer concerns about the importance of maintaining a healthy diet, carbonates continued to record positive growth in Russia during 2014. In Russia, carbonates is a category of products which are considered to be inherently ...

Mar 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Concentrates in Russia

Concentrates in Russia are mainly associated with two key beverages, kvass and kisel, both of which are traditional Russian drinks. Kvass is a beverage produced by natural fermentation of barley and rye malts. Kisel, in turn, is a beverage made by ...

Mar 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Eyewear in Russia

Eyewear continued its noticeable growth in both value and volume in 2014, although it increased at slightly slower pace compared with review period. Russian eyewear was more mature in 2014 with better developed retail environment and wider range of ...

Mar 2015 | US$1,100 | Pages: 32 | Add to cart | View details

Country Report

Spectacles in Russia

Most Russian spectacles were still sold in mass segment consisting of cheaper and often unbranded imported products. However, the trend of consumer shift towards branded and higher quality products bought in retail specialists was evident in Russia. ...

Mar 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Contact Lenses in Russia

Contact lenses continued to have the highest growth in eyewear in Russia with 16% value share and 7% volume share. Strong and stable growth was seen after the economic recession of 2008-2009, when contact lenses were considered a more modern product ...

Mar 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Dishwashers in Russia

Retail sales of dishwashers increased by 17% in both volume and retail value terms in 2014, and reached 879,400 units and RUB16.7 billion, respectively. Dishwashers was the most dynamic category among the major appliances in 2014, and offers the nest...

Mar 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Food Preparation Appliances in Russia

Food preparation appliances increased by 3% in retail volume and 9% in current value terms to reach 7 million units and RUB14.5 billion in 2014. Food preparation appliances demonstrated a better performance compared to 2013, as people showed more ...

Mar 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Heating Appliances in Russia

Heating appliances continued to show healthy growth of 5% in volume and 10% in value terms in 2014, reaching 10.8 million units and RUB16.5 billion. Heating appliance sales are strongly dependent on weather conditions, and vary greatly across the ...

Mar 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Home Laundry Appliances in Russia

Home laundry appliances experienced a volume decline of 1% in 2014, caused by market saturation. The category is led by automatic washing machines, accounting for 98% of total home laundry appliances retail volume in 2014. Penetration of automatic ...

Mar 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Irons in Russia

Irons increased by 5% in volume and by 8% in value terms in 2014. The irons category in Russia is saturated, with a 98% penetration rate in 2014, and growth is driven mainly by a comparatively short replacement cycle of six years. In addition, ...

Mar 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Large Cooking Appliances in Russia

Large cooking appliances demonstrated positive volume and retail sales value growth in 2014, increasing by 4% in volume terms and 6% in current value terms, and reaching 5.6 million units and RUB60.4 billion in sales. However, the category grew at a ...

Mar 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Microwaves in Russia

Over the review period, microwaves developed at a rapid pace, mainly due to the low level of penetration in the country. However, Russian consumers increasingly perceive microwaves as a functional appliance which is almost a “must-have” gadget in the...

Mar 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Consumer Appliances in Russia

The market for consumer appliances is traditionally exposed to the macroeconomic background, as it is characterised by a great number of multinational companies among the leading manufacturers, comparatively high unit prices and many products being a...

Mar 2015 | US$2,400 | Pages: 137 | Add to cart | View details

Country Report

Personal Care Appliances in Russia

Personal care appliances posted 6% volume growth and 10% current value growth in 2014, reaching 18.5 million units and RUB28.2 billion, respectively, Personal care appliances is the largest category in all small appliances in terms of volume, ...

Mar 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Refrigeration Appliances in Russia

Retail sales of refrigeration appliances in 2014 saw rather slow growth of 2% in volume and 3% in current value terms, reaching 5.3 million units and RUB81.3 billion. In Russia, the category is traditionally driven by sales of fridge freezers which ...

Mar 2015 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Small Cooking Appliances in Russia

Rice cookers was a very dynamic category during the review period, increasing its share of small cooking appliances retail volume from 8% in 2010 to 41% in 2014, following a 10-fold growth in volume. In Russia, rice cookers are marketed as ...

Mar 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Russia

Small kitchen appliances (non-cooking) continued to show moderate growth in 2014, posting 4% growth in volume and 9% growth in current value terms. Sales of small kitchen appliances (non-cooking) thus reached 9.7 million units and RUB18.5 billion. ...

Mar 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Vacuum Cleaners in Russia

Vacuum cleaners is a very mature category that is nearing saturation. The penetration rate of cylinder vacuum cleaners alone is 76% of households. The category’s moderate growth of 3% in volume terms in 2014 was mainly driven by replacement purchases...

Mar 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Air Treatment Products in Russia

In 2014, air treatment products grew by 4% in retail volume and 6% in current value, to reach 7.6 million units and RUB49.2 billion. Air treatment products saw a slowdown in its development following rapid growth earlier in the review period, which ...

Mar 2015 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Russia

Regular mayonnaise and ketchup accounted for a combined retail volume share of 59% of sauces, dressings and condiments in 2014. Traditionally, these categories have been very popular and they continued to be so in 2014 as Russian consumers have ...

Mar 2015 | US$900 | Pages: 61 | Add to cart | View details

Country Report

Soup in Russia

Soup registered retail volume growth of 7% and retail value growth of 14%, achieving sales of 90,000 tonnes and RUB28.4 billion respectively, in 2014. While retail volume growth in 2014 was strong it was lower than in 2012 and 2013 as the economy ...

Mar 2015 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Russia

The growth of sweet and savoury snacks in Russia in 2014 was driven largely by demand for traditional products, as indicated by the large retail volume share of chips/crisps. However, the growth of sweet and savoury snacks was also restrained by ...

Mar 2015 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Noodles in Russia

Noodles registered retail value growth of 6% in 2014 as demand for noodles remained stable. The category also registered negligible retail volume growth in 2014. In order to maintain demand, manufacturers offered packs of noodles with increased net ...

Mar 2015 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Pasta in Russia

Pasta, in particular dried pasta, in Russia has been steadily developing for a long period and in 2014 it was displaying signs of saturation. However, with changes in consumer preferences, there remains room for further development. Russian consumers...

Mar 2015 | US$900 | Pages: 59 | Add to cart | View details

City Review

Moscow City Review

Similar to other cities in Eastern Europe, Moscow's economy is dominated by commerce activities. Rising incomes contributes to the growing attractiveness of the city's consumer market. Moscow also accounts for most high value-added jobs in services ...

Mar 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Novosibirsk City Review

With 1.9 million people in 2013, Novosibirsk is Russia's third-most populous city. In its economic size and significance, the city ranks well behind Moscow or St. Petersburg. At the same time, in Siberia Novosibirsk is one of the most important urban...

Mar 2015 | US$650 | Pages: 22 | Add to cart | View details

Country Report

Luxury Goods in Russia

The stagnation in demand for luxury products in 2014 was a consequence of various geopolitical and macroeconomic events. Significant government expenditure on Olympic Games, capital outflows and as a result shortening in investment led to an economic...

Mar 2015 | US$1,100 | Pages: 81 | Add to cart | View details

Country Report

Dried Processed Food in Russia

Dried pasta and rice are the leading areas in volume terms within dried processed food in Russia, accounting for 90% of overall volume sales in 2014. With rising interest in Italian and Asian cuisine among Russian consumers, pasta and rice are ...

Mar 2015 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Frozen Processed Food in Russia

Frozen processed food remains among the fastest growing areas in Russian packaged food, with the area recording volume growth of 6% and current value growth of 14% in 2014. The development of modern retailing positively affected the area as consumers...

Mar 2015 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Packaged Food in Russia

Due to the global economic downturn, the Russian rouble lost value in 2014 – a development which significantly affected price growth in the majority of packaged food areas. As a result of growing economic instability in the country, consumer incomes ...

Mar 2015 | US$6,500 | Pages: 287 | Add to cart | View details

Country Report

Ready Meals in Russia

Ready meals sales are being fuelled by the increasingly hectic pace of modern life in Russia and rising consumer disposable incomes. Moreover, manufacturers are focusing more on promoting their products as being healthy and are introducing a wider ...

Mar 2015 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Canned/Preserved Food in Russia

Traditionally, canned food is an important part of Russian eating habits, with such food perceived as being healthy and convenient as well as easy to store and long lasting. Canned fish is often perceived as being a substitute for fresh products and ...

Mar 2015 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Chilled Processed Food in Russia

The performance of chilled processed food was accelerated by packaging industry development. Following the convenience trend in Russia, more and more chilled processed food is sold packaged, with increasing attention to the design of packaging ...

Mar 2015 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Jewellery in Russia

Jewellery structure in Russia was quite close to Pareto distribution, or an 80-20 rule. Real jewellery took the volume share of 31% of total volume category sales in 2014, while its retail value share was 83%. Real jewellery was segment, posting a ...

Feb 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Personal Accessories in Russia

Personal accessories gained popularity in Russia and deserved more focused attention from an increasing number of multinational brands, especially those specialising in fashion and luxury articles, apparel and footwear. The growing share of personal ...

Feb 2015 | US$1,100 | Pages: 63 | Add to cart | View details

Country Report

Watches in Russia

Watches registered fair retail value growth of 7% in 2014 and reached RUB36.2 billion. Mechanical and quartz digital watches posted the highest retail value growth of 8% and 10% respectively, due to the rapid growth of its high-value segments.

Feb 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Writing Instruments in Russia

Two clear trends can be distinguished in writing instruments in Russia. Firstly, the competition in the lower- and mid-price segments of writing instruments is sharp due to the focus on students. These consumers tend to choose cheaper writing ...

Feb 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Bags and Luggage in Russia

The Russian market for bags and luggage is represented by a wide range of products in all price segments. The continuous shift of consumer preferences towards higher quality products and purchasing products in shopping malls, large stores and ...

Feb 2015 | US$900 | Pages: 26 | Add to cart | View details

Global Briefing

The Rise of Luxury Spending and High Income Earners in Emerging Markets

The global picture of wealth is changing and the number of high income earners in emerging markets is rising rapidly. This briefing will provide some insight into the profiles and spending habits of high income earners and long-term forecasts for ...

Feb 2015 | US$1,200 | Pages: 41 | Add to cart | View details
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