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Russia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Russia.

Russia StatisticsConsumer Lifestyles in Russia

Russia Country BriefingsFuture Demographics: Russia in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Profile

    Russia: Country Profile

    Dec 2017

    The Russian economy is growing after a two-year recession. A modest recovery in private consumption, higher oil prices and related gains in exports are the main drivers. Investment is also beginning to recover. The latest round of US sanctions is a ...

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    Strategy Briefing

    Global Economic Forecasts: Q4 2017

    Nov 2017

    Global economic growth is gaining pace. In Q2 2017, global real GDP increased by 3.7% year on year, which marked quarterly growth unseen since 2014. Some major economies are witnessing consumer and business sentiment at levels unseen in several ...

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    Country Report

    Ready Meals in Russia

    Nov 2017

    As the Russian economy continued to experience the effects of the economic downturn, resulting in lower consumer spending power and a depreciated national currency, the convenience trend became secondary while price sensitivity increased. Instead of ...

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    Country Report

    Sauces, Dressings and Condiments in Russia

    Nov 2017

    Sauces, dressings and condiments recorded marginal volume decline in Russia in 2017. Mayonnaise, which accounted for a 54% of the category’s total volume in 2017, stagnated, while the less developed categories’ growth was restrained by increased ...

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    Country Report

    Soup in Russia

    Nov 2017

    In 2017, soup demonstrated a volume decline of 1%. The category has been declining since the beginning of the economic downturn in 2014, and this trend continued in 2017. Soup in general is a very traditional meal for Russians. There is a great ...

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    Country Report

    Spreads in Russia

    Nov 2017

    Throughout the review period, spreads in Russia demonstrated a rather slow development with a volume CAGR of 1%. Since the beginning of the economic downturn in 2014, spreads has been declining. Due to the non-essential nature of the products that ...

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    Country Report

    Financial Cards and Payments in Russia

    Oct 2017

    Despite the ongoing economic and financial crisis, which Russia started experiencing in mid-2014, financial cards and payments performed positively in Russia in 2017. This was mainly due to the fact that Russian consumers and financial institutions, ...

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    Country Report

    Consumer Lending in Russia

    Oct 2017

    Despite the ongoing economic and financial crisis, which Russia started experiencing from mid-2014, consumer lending performed positively in Russia in 2017. The weak economic environment continued to constrain the development of consumer lending in ...

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    Country Report

    Analgesics in Russia

    Oct 2017

    As the majority of analgesics are included on the state list of vital and essential medicines, their unit prices are regulated by the state. Manufacturers and sellers do not have the right to set a unit price higher than that established and approved...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Russia

    Oct 2017

    2017 witnessed a shift from mid-priced to low-priced branded products as consumers traded down due to falling disposable incomes and the unstable economic climate. Nasal sprays posted the strongest current value growth due to an outbreak of colds ...

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    Country Report

    Dermatologicals in Russia

    Oct 2017

    Seasonal factors in different regions of Russia play a key role in the sales of dermatologicals. Weather conditions in Russia fluctuate greatly between the four seasons. Depending on the latitude, winter temperatures can drop as low as minus 50 ...

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    Country Report

    Digestive Remedies in Russia

    Oct 2017

    At the end of the review period tablet formats of digestive enzymes continued to lose out to microgranules. This trend was supported by the active promotion of brands offering granular enzymes. Among them were Kreon from Solvay Pharma, a pioneer in ...

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    Country Report

    Eye Care in Russia

    Oct 2017

    Eye care continued to record strong current value growth in 2017, driven by changes in lifestyle and growing healthcare knowledge. With an increasing reliance on digital devices such as smartphones, computers and tablets, more consumers, especially ...

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    Country Report

    Herbal/Traditional Products in Russia

    Oct 2017

    Russian consumers increasingly shifted towards herbal/traditional products in both the OTC and vitamins and dietary supplements categories in 2017 due to rising demand for more natural alternatives. Consumers view these products as safer and more ...

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    Country Report

    NRT Smoking Cessation Aids in Russia

    Oct 2017

    According to Euromonitor International, the prevalence of tobacco smoking among the adult population in Russia fell to 35% in 2016. According to some experts, the decline in tobacco consumption was associated with the strong rise in unit prices of ...

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    Country Report

    Consumer Health in Russia

    Oct 2017

    Even though the adverse economic climate has had a negative impact on the majority of consumer goods industries in Russia, consumer health showed some resilience towards the end of the review period, mainly due to a lower sales base in 2016. ...

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    Country Report

    Sleep Aids in Russia

    Oct 2017

    Busy and stressful lifestyles led to an increase in the prevalence of anxiety and insomnia in Russia over the review period, along with the deteriorating financial situation of many households. Russians increasingly worried about rising prices, ...

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