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Russia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Russia.

Russia StatisticsConsumer Lifestyles in Russia

Russia Country BriefingsFuture Demographics: Russia in 2030

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    Strategy Briefing

    Soft Drinks: Quarterly Statement Q4 2016

    Nov 2016

    For a third consecutive quarter, volume growth prospects in global soft drinks have been downgraded. This is primarily the result of weak GDP growth in the largest developed soft drinks markets. Brazil, Mexico and the US were major areas of volume ...

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    Country Report

    Air Treatment Products in Russia

    Nov 2016

    Air treatment products in general and air conditioners in particular experienced strong shifts in demand during 2015 and 2016. First of all, overall sales of air treatment products suffered considerably during the economic crisis in 2015 as volume ...

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    Country Report

    Dishwashers in Russia

    Nov 2016

    Until 2015, dishwashers was the most dynamic of all major appliances categories in Russia. However, the devaluation of the local currency towards the end of the review period resulted in a sharp unit price increase in the category, which ...

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    Country Report

    Food Preparation Appliances in Russia

    Nov 2016

    After the price shock that hit Russia in 2015 as the purchasing power of Russians decreased, value sales of food preparation appliances declined by 1% in current terms in 2016. With the economic prospects still unclear, Russian consumers tend to seek...

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    Country Report

    Home Laundry Appliances in Russia

    Nov 2016

    Demand for home laundry appliances continued shifting towards low-priced and mid-priced appliances towards the end of the review period, while demand for premium brands continued declining during 2016. Slim and super slim automatic washing machines ...

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    Country Report

    Irons in Russia

    Nov 2016

    Sales of irons continued decreasing in 2016 as the category declined by 4% in volume. The replacement cycle in irons is very long and this is because consumers do not find it necessary to replace their existing irons with a new model or type very ...

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    Country Report

    Large Cooking Appliances in Russia

    Nov 2016

    2016 saw large cooking appliances showing signs of adapting to the new realities of Russia’s improving economic situation, with volumes sales continuing to decrease, but at a much slower pace than previously. After the huge decrease registered in ...

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    Country Report

    Microwaves in Russia

    Nov 2016

    Sales of microwaves became quite resistant to the economic recession in 2016 as the category registered among the best results of any major appliances category. Microwaves are perceived as cheap cooking appliances in Russia which can be afforded by ...

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    Country Report

    Consumer Appliances in Russia

    Nov 2016

    Although the trends in the market were much less negative in 2016 than during 2015, sales of consumer appliances continued decreasing in 2016 as a result of the ongoing recession in the Russian economy. The exchange rate of the Russian ruble was more...

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    Country Report

    Personal Care Appliances in Russia

    Nov 2016

    In general, the performance of personal care appliances was not unsatisfactory in 2016. Hair care appliances remains the biggest category within personal care appliances, accounting for 73% of total volume sales in the category in 2016. Sales of hair...

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    Country Report

    Refrigeration Appliances in Russia

    Nov 2016

    The significant depreciation in the exchange value of the Russian ruble was the main factor behind the huge drop in refrigeration appliances volume sales in 2015. The situation improved after currency value fluctuations stabilised in 2016, although ...

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    Country Report

    Small Cooking Appliances in Russia

    Nov 2016

    Sales of small cooking appliances are being influenced by several factors simultaneously. First, continuously decreasing purchasing power among the Russian population is hampering sales dynamics in the category. At the same time, declining purchasing...

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    Country Report

    Vacuum Cleaners in Russia

    Nov 2016

    The economic uncertainty that prevails in Russia has made consumers very cautious about their purchases. Vacuum cleaners are considered to be among the most important consumer appliances in the daily routines of Russian consumers. At the same time, ...

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    Strategy Briefing

    Global Economic Forecasts: Q4 2016

    Nov 2016

    The victory of Donald Trump in the US presidential elections is another political shock to the economies of the developed world. The real impact of the new leadership to the fundamentals of the US economy will show once some new policies start to be ...

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    Country Report

    Financial Cards and Payments in Russia

    Nov 2016

    Despite the impact of various negative external and internal factors, financial cards has continued to see a steady development, even though growth rates have slowed down. Besides, the more positive trends in the Russian economy such as a rebound in ...

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    Country Report

    Luxury Goods in Russia

    Nov 2016

    Recession continued in the Russian economy in 2016; consequently the purchasing power of middle-class consumers saw a downwards trend. Although the local currency started showing signs of stabilisation, the general sluggish economic environment ...

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    Country Profile

    Russia: Country Profile

    Oct 2016

    Russia’s economy will continue to contract in 2016 but at a slower pace. Exports and private consumption are declining but agriculture and manufacturing show signs of recovery. Government officials plan a 10% cut in public spending in 2016. Private ...

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    Country Briefing

    Natural Resources: Russia

    Oct 2016

    Russia is one of the world’s most resource-rich countries, where energy generates most of the country’s revenues. However, Russia needs a more sustainable growth model, as commodity prices soften and Europe is shifting towards cleaner energy. ...

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    Country Report

    Consumer Lending in Russia

    Oct 2016

    After a significant decline in 2015, consumer lending started to see the first signs of recovery in 2016. This was mainly because both financial institutions and consumers adapted to the worsened economic climate in country. In addition, there were ...

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    Country Report

    Computers and Peripherals in Russia

    Sep 2016

    The decline in computers and peripherals in Russia continued in both retail volume and value (at constant 2016 prices) terms in 2016. This was due to the ongoing economic recession, decreasing real incomes and declining business investment. The lack ...

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