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Russia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Russia.

Russia StatisticsConsumer Lifestyles in Russia

Russia Country BriefingsFuture Demographics: Russia in 2030

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    Beer in Russia

    Jul 2017

    In 2016, beer recorded a total volume decline of 3% compared with the -6% total volume CAGR recorded over the review period in Russia. Therefore, in the context of significantly reduced beer consumption in Russia since 2013, the drop in 2016 ...

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    Country Report

    Cider/Perry in Russia

    Jul 2017

    Total volume sales of cider/perry continued to record robust growth in 2016. The main growth drivers were the boom of domestic cider production and the increasing availability of cider/perry in modern retailers. Cider/perry has attracted new ...

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    Country Report

    Rtds/High-Strength Premixes in Russia

    Jul 2017

    In 2016, wine-based RTDs registered growth in volume sales for the first time since 2011. Although wine-based RTDs continued to account for a low total volume share of 15% in 2016, increasing consumer interest towards wine-based RTDs has been ...

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    Country Report

    Spirits in Russia

    Jul 2017

    In 2016, vodka’s total volume sales stagnated after a 4-year decline, mainly due to the reduction of vodka’s illegal sales. The obligatory full introduction of EGAIS - the wholesale and retail system of automated control and accounting of alcoholic ...

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    Country Report

    Wine in Russia

    Jul 2017

    The increase of domestic full-cycle production of wine remained a governmental target in Russia. In 2016, several new legislative changes came into force aimed at supporting the development of domestic wine production. First of all, in 2016, people ...

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    Country Report

    Alcoholic Drinks in Russia

    Jul 2017

    In 2016, alcoholic drinks declined in total volume terms after a much deeper decline from the previous year. Sales of alcoholic drinks in Russia declined across the course of the review period, impacted by the government's anti-alcohol policy as well...

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    Country Briefing

    Households: Russia

    Jul 2017

    Russia’s household market was hit by the country’s economic recession, as a weak currency curbed demand for imported household durables, while the property market has stalled after years of strong growth. Most households live in apartments and in ...

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    Country Report

    Bags and Luggage in Russia

    Jun 2017

    The athleisure trend and casual styles stimulated sales of crossbody bags and backpacks in 2017. Bag manufacturers capitalised on the trend, which was apparent in apparel through increased demand for sports-inspired clothing and accessories. ...

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    Country Report

    Jewellery in Russia

    Jun 2017

    Russian consumers continued to switch to silver fine jewellery in 2017 for reasons of economy. Silver accounted for a 51% share of retail value sales. This marked a leap of 17 percentage points on 2014, the first year of Russia’s economic crisis. ...

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    Country Report

    Personal Accessories in Russia

    Jun 2017

    After two years of turbulence, following the harsh devaluation of national currency, the Russian economy showed the first signs of recovery. Thus, conditions are slightly more conducive for sales growth in consumer goods. By the end of the review ...

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    Country Report

    Watches in Russia

    Jun 2017

    The economic situation remained very difficult in Russia, despite signs of recovery. This, and the growing popularity of electronic gadgets, especially smartphones and smartwatches, negatively impacted the demand for watches. In 2017, retail volume ...

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    Country Report

    Writing Instruments in Russia

    Jun 2017

    The growing penetration of electronic devices, particularly smartphones, posed the clearest threat to writing instruments in the review period. Most adult Russians use writing instruments only when communicating with or working within state and other...

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    Country Report

    Spectacles in Russia

    Jun 2017

    An ageing population continued to drive sales growth in spectacles in Russia at the end of the review period. There is a rising number of old people who require single and progressive lens spectacles to compensate for reduced vision abilities caused ...

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    Country Report

    Eyewear in Russia

    Jun 2017

    Russian eyewear is far from saturation, especially in contact lenses. Volume sales of eyewear posted a slow growth rate at the end of the review period. Due to a moderate increase in the average unit price, value growth was larger than volume growth....

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    Country Briefing

    Business Dynamics: Russia

    Jun 2017

    Sanctions have adversely impacted Russia’s business landscape, through relatively high borrowing costs. Furthermore, corruption is a significant issue, whilst the country’s economic freedoms are perceived to have been eroded, given greater state ...

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    Country Briefing

    Income and Expenditure: Russia

    Jun 2017

    Russia’s per capita disposable income and spending levels continued to contract (in real terms) in 2016, notwithstanding the partial rebound in global oil prices observed during the year. Russia’s weak economic performance continues to affect ...

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    Country Report

    Toys and Games in Russia

    Jun 2017

    Toys and games recorded substantial growth over the review period, which was largely dependent on the significant growth within video games and among traditional toys and games that aid a child’s early development. The increasing accessibility of the...

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    Country Report

    Traditional Toys and Games in Russia

    Jun 2017

    In 2016, traditional toys and games continued experiencing the consequences of Russia’s economic recession. Various factors such as falling oil prices, economic sanctions and low purchasing power contributed to the ongoing performance of the overall ...

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    Country Report

    Video Games in Russia

    Jun 2017

    The global digitalisation trend is present in Russia. It is the main reason video games slightly recovered after the economy crisis in 2015 and gained pace in 2016. Sales growth is being generated by the proliferation of various consumer electronics,...

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    Country Briefing

    Economy, Finance and Trade: Russia

    May 2017

    Whilst Russia’s substantial oil and gas reserves have been a boon for the economy, global oil price weakness has adversely affected government finances and exports. Rampant inflation is now under control, allowing elevated interest rates to reverse ...

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