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 Market Research for Russia

Euromonitor publishes reports on industries, consumers and demographics in Russia.

  • Industry specific reports offer insight into market size and market share in Russia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Russia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Russian 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Russia statistics factfile.

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Country Report

Away-From-Home Tissue and Hygiene in Russia

Away-from-home tissue and hygiene continued to see strong volume growth in 2014 over the previous year. However, in US dollar terms sales saw a sharp 8% current value decline in the year in terms of year-on-year exchange rates. This was however due ...

May 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Russia

Cotton wool/buds/pads is largely mature in major cities such as Moscow and St Petersburg, which indeed saw value decline at constant 2014 prices in 2014 over the previous year. In these cities, most households buy cotton wool/buds/pads but only ...

May 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Country Report

Incontinence in Russia

Incontinence benefited from a stronger distribution presence towards the end of the review period, particularly in Russia's regions. Widening distribution was linked to stronger production for incontinence in Russia, with SCA Hygiene Products for ...

May 2015 | US$1,000 | Pages: 28 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Russia

Nappies/diapers/pants benefited from being sold via a widening range of grocery retailers at the end of the review period. Supermarkets and hypermarkets across the country are expanding their range of non-food items, with nappies/diapers/pants being ...

May 2015 | US$1,000 | Pages: 28 | Add to cart | View details

Country Report

Tissue and Hygiene in Russia

Tissue and hygiene benefited from widening distribution for many products and brands across Russia's regions during the review period. The ongoing expansion of chained supermarkets and hypermarkets across the country is offering many consumers access...

May 2015 | US$2,650 | Pages: 77 | Add to cart | View details

Country Report

Retail Tissue in Russia

Domestic players are continuing to invest in expanding their production capacity in retail tissue, with a strong focus on expanding production in lesser-served areas. In December 2013, Syktyvkar Tissue Group for example launched new retail tissue ...

May 2015 | US$1,000 | Pages: 33 | Add to cart | View details

Country Report

Sanitary Protection in Russia

Sanitary protection saw increasing competition towards the end of the review period, with players being keen to capitalise on growing demand. Players such as Procter & Gamble and Bella Vostok thus increased their advertising budgets, while seeking to...

May 2015 | US$1,000 | Pages: 31 | Add to cart | View details

Country Report

Wipes in Russia

There is growing demand for wipes in Russia, with this being linked to a stronger focus on hygiene and convenience. However, growth continues to be hindered by supply shortages in most regions, excluding the Central and Northwest regions of the ...

May 2015 | US$1,000 | Pages: 33 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Russia

In 2014, parents’ awareness of children’s health increased and this influenced their desire to buy more products marketed specifically for babies and children. They perceive that the skin of their babies is rather sensitive and needs special care; ...

May 2015 | US$1,000 | Pages: 31 | Add to cart | View details

Country Report

Bath and Shower in Russia

Along with the growing maturity of bath and shower, consumers are changing their purchasing preferences. Over the review period, the desire to buy many various products was replaced with more-rational choices, as consumers thought about the necessity...

May 2015 | US$1,000 | Pages: 31 | Add to cart | View details

Country Report

Colour Cosmetics in Russia

The economic downturn had an impact on colour cosmetics in Russia in 2014. Consumers became more aware of prices and more selective about their purchases. They focused their choices on more-essential products such as mascara, foundation and powder; ...

May 2015 | US$1,000 | Pages: 37 | Add to cart | View details

Country Report

Deodorants in Russia

Deodorants was one of the best performing categories within beauty and personal care in 2014. The category record a very positive performance in Russia, which was mainly due to the growing hygiene culture in regions of the country. Unlike other ...

May 2015 | US$1,000 | Pages: 28 | Add to cart | View details

Country Report

Depilatories in Russia

There were no significant changes within depilatories in Russia in 2014 in comparison to the previous year; however, the key factor that affected growth of the category was an increasing culture of hygiene among Russians. Increasing health concerns ...

May 2015 | US$1,000 | Pages: 26 | Add to cart | View details

Country Report

Fragrances in Russia

The key distribution channel for fragrances in 2014 was health and beauty specialists. The rapid development of modern retailing and promotional activities run by such outlets positively influenced the development of premium fragrances in Russia. Due...

May 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Hair Care in Russia

Together with growing health concerns, consumers showed greater demand for more-natural products within hair care in 2014. Over the review period, Russians increasingly believed that healthy hair was well-groomed hair. Healthy hair is considered to ...

May 2015 | US$1,000 | Pages: 34 | Add to cart | View details

Country Report

Men's Grooming in Russia

Men’s grooming is divided into two large major categories, which are men’s shaving and men’s toiletries. In 2014, men’s shaving performed less positively than men’s toiletries. This was the result of several factors. First of all, men’s grooming was ...

May 2015 | US$1,000 | Pages: 28 | Add to cart | View details

Country Report

Oral Care in Russia

Overall, oral care in Russia was one of the best performing major category within beauty and personal care in Russia in 2014.The culture of oral hygiene dramatically increased in Russia over the review period. Consumers changed their understanding of...

May 2015 | US$1,000 | Pages: 31 | Add to cart | View details

Country Report

Beauty and Personal Care in Russia

Beauty and personal care in Russia registered a modest performance in 2014. The economic downturn, growing inflation and reducing purchasing powers of consumers hampered development of beauty and personal care in Russia. As a result, beauty and ...

May 2015 | US$2,650 | Pages: 122 | Add to cart | View details

Country Report

Sets/Kits in Russia

Sets/kits are traditionally seasonal products. Generally, they are associated with being gifts during holiday periods. Given they are a collection of products, they are priced lower than they would be as separate items, which appeals to consumers ...

May 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Skin Care in Russia

The economic and political situation in the country in 2014 affected consumer preferences regarding skin care products, as well as their purchasing decisions. On the one hand, due to growing inflation, consumers’ purchasing powers declined and they ...

May 2015 | US$1,000 | Pages: 37 | Add to cart | View details

Country Report

Sun Care in Russia

Due to increasing health concerns, Russians were becoming more educated and aware of the health dangers that can result from sun exposure, which can even lead to skin cancer. Therefore, there was an increasing need for sun care products in Russia, ...

May 2015 | US$1,000 | Pages: 26 | Add to cart | View details

Country Report

Apparel Accessories in Russia

Like all categories in the Russian apparel and footwear industry, apparel accessories registered a sharp current value decline during 2014. Over the course of the review period, the category registered stable growth as it recovered from the 2009 ...

May 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Childrenswear in Russia

During 2014, childrenswear was the most dynamic apparel and footwear category in Russia, increasing by 13% in current value to reach RUB269.2 billion. Despite the overall economic downturn which emerged in Russia towards the end of the year, sales of...

May 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Footwear in Russia

Sales of footwear developed strongly in Russia over the review period, increasing in current value at a CAGR of 12%. A wide variety of footwear is available in Russia at different price points. Furthermore, due to contrasting weather conditions in ...

May 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Hosiery in Russia

Hosiery in Russia recorded a very healthy current value CAGR of 10% over the forecast period. Much of this growth was driven by the increasingly widespread availability of the growing range of products. Moreover, as consumers paid increasing ...

May 2015 | US$1,000 | Pages: 18 | Add to cart | View details

Country Report

Jeans in Russia

Jeans in Russia registered healthy positive growth over the review period. Russians like to wear jeans on a daily basis, often together with a formal jacket and a casual T-shirt. The leading manufacturers in the category have begun to offer a wider ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Menswear in Russia

Menswear in Russia registered healthy current value growth of 5% in 2014 despite the steep decline registered volume sales in the category towards the end of the year due to the depreciation of the Russian rouble and the general economic downturn in ...

May 2015 | US$1,000 | Pages: 27 | Add to cart | View details

Country Report

Apparel and Footwear in Russia

The Russian economy experienced a major downturn during 2014, resulting in negative GDP growth and a sharp depreciation of the Russian rouble against the US dollar and the euro. In addition to reducing disposable income levels, these factors ...

May 2015 | US$2,100 | Pages: 93 | Add to cart | View details

Country Report

Sportswear in Russia

2014 became a year of economic instability and political tension in Russia, with sales of apparel and footwear and various other consumer goods industries characterised by falling sales. Sportswear, however, was in a more favourable situation than ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Womenswear in Russia

Accounting for 39% of all apparel and footwear sales in 2014, womenswear is the largest, most developed and most saturated category in apparel and footwear in Russia. As womenswear in Russia is a category offering an abundance of clothing of all ...

May 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Financial Cards and Payments in Russia

In 2014, Russian consumers continued to change their payment culture by switching little by little from cash operations to card payments. This process is not very quick, as Russian consumers are quite conservative and addicted to cash, but at this ...

Apr 2015 | US$2,100 | Pages: 69 | Add to cart | View details

Country Report

Coffee in Russia

Coffee increased by 2% in volume terms in 2014, totalling 124,000 tonnes. The major driver of the category is an increasing interest in fresh coffee. Despite the fact that most Russians still prefer instant coffee, fresh coffee performed very ...

Apr 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Country Report

Other Hot Drinks in Russia

Other hot drinks performed 6% better in 2014 in retail volume terms, to reach 22,300 tonnes, and mainly consisted of two product types, chocolate-based flavoured powder drinks and other plant-based hot drinks. Average Russian incomes increased during...

Apr 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Hot Drinks in Russia

Despite the fact that the hot drinks market is well developed in Russia and close to saturation, all hot drinks categories showed positive performances in 2015. The most active category was other hot drinks, as a result of chicory development in the ...

Apr 2015 | US$2,100 | Pages: 46 | Add to cart | View details

Country Report

Tea in Russia

Tea recorded a slight retail volume sales increase in 2014. The category is saturated and therefore fluctuates from year to year. However, overall category sales remain at the same level; only changes in category breakdown can be noted. For example, ...

Apr 2015 | US$1,000 | Pages: 30 | Add to cart | View details

City Review

St Petersburg City Review

St. Petersburg carries less weight in Russia's economy compared with Moscow; the city adds only 5% to the country's GDP compared with Moscow's 26%. At the same time, St. Petersburg is an important urban agglomeration and has a sizeable affluent ...

Apr 2015 | US$725 | Pages: 22 | Add to cart | View details

Global Survey Report

Consumers in the Digital World: Hyperconnectivity and Technology Trends

This report is a comprehensive summary of results from Euromonitor International’s Hyperconnectivity survey, undertaken in December 2014, which includes responses from over 8,000 on-line consumers in 17 countries.

Apr 2015 | US$1,450 | Pages: 63 | Add to cart | View details

Country Report

Juice in Russia

Despite the fact that a substantial number of new products were launched in juice in Russia during 2014, the category consistently failed to record positive growth. For the second consecutive year, the category declined in total volume by 4%. ...

Mar 2015 | US$1,000 | Pages: 43 | Add to cart | View details

Country Report

Soft Drinks in Russia

The Russian soft drinks industry continued to record positive development in 2014. Positive growth was influenced by the frequent use of strong price promotions, growing competition, improvements in distribution, numerous new launches product ...

Mar 2015 | US$2,100 | Pages: 106 | Add to cart | View details

Country Report

RTD Coffee in Russia

RTD coffee continued its successful development in Russia during 2014, increasing by 11% in off-trade volume and in off-trade value by 15% in current terms. Between 2012 and 2014, RTD coffee in Russia began to record strong growth after a sustained ...

Mar 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Country Report

RTD Tea in Russia

Despite the rapid development of the health and wellness trend among Russian consumers towards the end of the review period, growth in RTD tea slowed down during 2014. RTD increased in total volume by 6% and in total value by 12% in current terms ...

Mar 2015 | US$1,000 | Pages: 35 | Add to cart | View details

Country Report

Bottled Water in Russia

Bottled water is the largest category in the Russian soft drinks industry. In 2014, bottled water continued to record positive growth, although at a slower rate than earlier in the review period. Bottled water increased in total volume by 4% in 2014,...

Mar 2015 | US$1,000 | Pages: 44 | Add to cart | View details

Country Report

Carbonates in Russia

Despite the growing consumer concerns about the importance of maintaining a healthy diet, carbonates continued to record positive growth in Russia during 2014. In Russia, carbonates is a category of products which are considered to be inherently ...

Mar 2015 | US$1,000 | Pages: 39 | Add to cart | View details

Country Report

Concentrates in Russia

Concentrates in Russia are mainly associated with two key beverages, kvass and kisel, both of which are traditional Russian drinks. Kvass is a beverage produced by natural fermentation of barley and rye malts. Kisel, in turn, is a beverage made by ...

Mar 2015 | US$1,000 | Pages: 34 | Add to cart | View details

Country Report

Eyewear in Russia

Eyewear continued its noticeable growth in both value and volume in 2014, although it increased at slightly slower pace compared with review period. Russian eyewear was more mature in 2014 with better developed retail environment and wider range of ...

Mar 2015 | US$1,225 | Pages: 32 | Add to cart | View details

Country Report

Spectacles in Russia

Most Russian spectacles were still sold in mass segment consisting of cheaper and often unbranded imported products. However, the trend of consumer shift towards branded and higher quality products bought in retail specialists was evident in Russia. ...

Mar 2015 | US$1,000 | Pages: 16 | Add to cart | View details

Country Report

Contact Lenses in Russia

Contact lenses continued to have the highest growth in eyewear in Russia with 16% value share and 7% volume share. Strong and stable growth was seen after the economic recession of 2008-2009, when contact lenses were considered a more modern product ...

Mar 2015 | US$1,000 | Pages: 16 | Add to cart | View details

Country Report

Dishwashers in Russia

Retail sales of dishwashers increased by 17% in both volume and retail value terms in 2014, and reached 879,400 units and RUB16.7 billion, respectively. Dishwashers was the most dynamic category among the major appliances in 2014, and offers the nest...

Mar 2015 | US$1,000 | Pages: 35 | Add to cart | View details

Country Report

Food Preparation Appliances in Russia

Food preparation appliances increased by 3% in retail volume and 9% in current value terms to reach 7 million units and RUB14.5 billion in 2014. Food preparation appliances demonstrated a better performance compared to 2013, as people showed more ...

Mar 2015 | US$1,000 | Pages: 38 | Add to cart | View details

Country Report

Heating Appliances in Russia

Heating appliances continued to show healthy growth of 5% in volume and 10% in value terms in 2014, reaching 10.8 million units and RUB16.5 billion. Heating appliance sales are strongly dependent on weather conditions, and vary greatly across the ...

Mar 2015 | US$1,000 | Pages: 37 | Add to cart | View details
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