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 Market Research for Russia

Euromonitor publishes reports on industries, consumers and demographics in Russia.

  • Industry specific reports offer insight into market size and market share in Russia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Russia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Russian 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Russia statistics factfile.

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Country Report

Fresh Food in Russia

The fresh food market remained stable in 2013, posting no changes in volume sales. Despite this stagnation of volume sales, the obvious popularity of fresh food consumption as part of a healthy way of life is gathering momentum. Declines in volume ...

Jul 2014 | US$1,100 | Pages: 43 | Add to cart | View details

Country Report

Dishwashing in Russia

Following economic uncertainty earlier in the review period as a result of recession, there was a growing willingness to spend at the end of the review period. Consumers benefited from rising disposable income levels in the last two years of the ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Surface Care in Russia

There were two trends that benefited surface care value sales at the end of the review period, with both linked to rising disposable income levels and a growing consumer demand for convenience. Firstly, there was a shift from using cheaper ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Bleach in Russia

Bleach saw a poor performance throughout the review period, with volume sales continuing to decline by over 1% in 2013 over the previous year. Bleach was traditionally used to clean both homes and laundry in Russia. However, the product faced growing...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Toilet Care in Russia

There was growing consumer interest in toilet care at the end of the review period, with this driven by a number of factors. There was notably strong new product development in this area during the review period. In 2012, Unilever for example ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Polishes in Russia

There was a growing focus on home renovation in Russia at the end of the review period. This was fuelled by rising disposable income levels and also by a surge in the number of consumers taking out mortgages. Government-supported mortgage programmes ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Air Care in Russia

Standard spray/aerosol air fresheners continued to dominate sales of air care at the end of the review period, accounting for 69% of overall value sales. These products are popular due to offering lower prices and a quick means of scenting and ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Home Insecticides in Russia

A growing number of Russian consumers had gardens at the end of the review period. This was partly due to real estate development in city suburbs, with many moving out of cities due to soaring apartment rent and purchase prices. A house and garden in...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Home Care in Russia

There was a poor performance for home care at the start of the review period, due to Russia experiencing recession in 2009 and many consumers struggling as a result of high inflation. However, the end of the review period saw a marked rise in real ...

Jul 2014 | US$2,400 | Pages: 79 | Add to cart | View details

Country Report

Laundry Care in Russia

Russian consumers benefited from rising disposable income levels at the end of the review period, thanks to growth in wages and the widening availability of consumer credit. Consequently, Russians began to spend more freely in many areas, including ...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Russia

Many potential AFH customers continued to rely fully or partly on retail purchases of tissue and hygiene at the end of the review period, including particularly businesses, consumer foodservice operators and travel accommodation operators. Many of ...

Jun 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Russia

Cotton wool/buds/pads benefited strongly from consumers' growing focus on hygiene and convenience at the end of the review period, particularly as disposable income levels rose. Sales growth was particularly strong in Russia's regions, with many ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Incontinence in Russia

There was a decline in share of the population group aged 65-years-old and over during the review period, with a drop from 14% of the population in 2008 to 13% in 2013. This was chiefly due to many older Russians opting to leave the country, as a ...

Jun 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Russia

There continues to be a strong potential for growth in nappies/diapers/pants, with only an estimated 56% of children aged 0-1-years-old using these products in 2013. Usage rates for those with children aged 2-3-years-old are even lower, at an ...

Jun 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Tissue and Hygiene in Russia

Tissue and hygiene saw strong sales growth in Russia during the review period as a whole. Sales benefited from many players widening distribution to include more small towns and cities across Russia, with this assisted by ongoing expansion for ...

Jun 2014 | US$2,400 | Add to cart | View details

Country Report

Retail Tissue in Russia

There was strong growth for sales of retail tissue at the end of the review period thanks to rising disposable income levels, with real levels rising by an estimated 4% in 2013 over the previous year. This supported strong sales growth across Russia,...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Sanitary Protection in Russia

Rising disposable income levels supported stronger current value sales growth for sanitary protection at the end of the review period. Volume sales growth also improved slightly, with consumers buying a wider range of sanitary protection, including ...

Jun 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Wipes in Russia

Wipes benefited from a number of trends at the end of the review period. Foremost among these was a rise in disposable income levels, which encouraged consumers to spend more on these products in search of greater hygiene and convenience. Wipes are ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Vending in Russia

Vending has traditionally been a marginal retailing channel in Russia and 2013 was no exception. The most demanded products in Russian vending machines at the end of the review period remained hot drinks, predominantly different types of coffee. Due ...

Jun 2014 | View details
Sale: US$725 | Pages: 38 | Add to cart |

Country Report

Apparel and Footwear Specialist Retailers in Russia

Economy and medium-priced options remained the most popular in apparel and footwear specialist retailers in Russia during 2013. Towards the end of the review period, the companies involved in apparel and footwear specialist retailers were not only ...

Jun 2014 | View details
Sale: US$725 | Pages: 47 | Add to cart |

Country Report

Direct Selling in Russia

Direct selling became increasingly attractive to Russian consumers over the course of 2013. There were numerous drivers behind this positive change, the first of which was the growing knowledge and understanding of the products and brands offered ...

Jun 2014 | View details
Sale: US$725 | Pages: 43 | Add to cart |

Country Report

Electronics and Appliance Specialist Retailers in Russia

The prevailing trends in electronics and appliance specialist retailers during 2013 were mostly continuations of trends which were already evident during previous years of the review period. The major trend in the category during the year was the ...

Jun 2014 | View details
Sale: US$725 | Pages: 40 | Add to cart |

Country Report

Grocery Retailers in Russia

Grocery retailers began to develop in Russia much earlier than other retailing channels. Grocery retailers in Russia has historically been a highly fragmented channel in which a high number of small independent players are present. Traditional ...

Jun 2014 | View details
Sale: US$725 | Pages: 69 | Add to cart |

Country Report

Health and Beauty Specialist Retailers in Russia

Health and beauty specialist retailers recorded solid value growth in Russia during 2013, rising by 13%. The rising demand for cosmetics with natural ingredients features and quasi-medical positioning remained a major trend in the category over the ...

Jun 2014 | View details
Sale: US$725 | Pages: 54 | Add to cart |

Country Report

Homeshopping in Russia

During 2013, homeshopping in Russia comprised mainly apparel and footwear homeshopping and media products homeshopping. While the media products sold through homeshopping are mainly periodicals and books published by Russian companies, apparel and ...

Jun 2014 | View details
Sale: US$725 | Pages: 38 | Add to cart |

Country Report

Internet Retailing in Russia

Internet retailing continued to record rapid growth in Russia towards the end of the review period. The leading players in store-based retailing have come to accept that they cannot ignore the channel any longer and this has led them to develop their...

Jun 2014 | View details
Sale: US$725 | Pages: 40 | Add to cart |

Country Report

Leisure and Personal Goods Specialist Retailers in Russia

The majority of Russians remain very fond of the leading personal accessories and leisure goods brands, many of which are becoming an increasingly important part of the modern lifestyles of Russian consumers. In recent years, this has led to high ...

Jun 2014 | View details
Sale: US$725 | Pages: 54 | Add to cart |

Country Report

Mixed Retailers in Russia

The penetration of mixed retailers remains very low in Russia. The channel accounted for less than 1% of total value sales in store-based retailing in Russia in 2013. Moreover, the channel consistently lost value share to other retailing channels in ...

Jun 2014 | View details
Sale: US$725 | Pages: 42 | Add to cart |

Country Report

Retailing in Russia

Due the ongoing slowdown in the Russian economy, growth in the country’s retailing industry in 2013 was slower than the growth recorded during 2012. However, retailing still recorded positive growth during 2013, with both store-based retailing and ...

Jun 2014 | View details
Sale: US$1,525 | Pages: 182 | Add to cart |

Consumer Lifestyle

Consumer Lifestyles in Russia

Russia has not felt the credit crunch seen in much of Europe, with local consumers continuing to drive uptake in vacations, transport, personal care goods and clothing. This fiscal confidence is also leading more households to take out personal ...

May 2014 | US$1,900 | Pages: 54 | Add to cart | View details

Country Report

Luxury Goods in Russia

Russia’s economic growth slowed down in 2013 due to various factors, including world economic uncertainty, industrial output decline, subdued foreign direct investments and increased inflation, which weighed upon consumption. It is worth noting that ...

May 2014 | US$1,100 | Pages: 86 | Add to cart | View details

Country Report

Packaged Food in Russia

Strong competition in packaged food pushed manufacturers to search for unique features for their products. Thus design and positioning become more important, especially for traditional products. The review period saw ongoing attempts by manufacturers...

May 2014 | US$6,500 | Pages: 307 | Add to cart | View details

Country Report

Dishwashers in Russia

In 2013 retail sales of dishwashers increased by 18% in volume terms and reached 687,400 units. At the same time current value sales of dishwashers posted 15% growth to reach RUB9.7 billion. In the aftermath of the financial crisis and a sharp ...

May 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Food Preparation Appliances in Russia

Over 2013, food preparation appliances increased by 7% in retail volume and 15% in current value terms to reach 7.5 million units and RUB14.6 billion by the end of the year. Growth of food preparation appliances in both volume and current value terms...

May 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Heating Appliances in Russia

By the end of 2013 heating appliances in Russia posted healthy 11% growth in volume terms to reach 7.7 million units and 28% current value growth to reach RUB12.5 billion. Like air treatment products heating appliances remains strongly dependent on ...

May 2014 | US$900 | Add to cart | View details

Country Report

Home Laundry Appliances in Russia

Over 2013 home laundry appliances in Russia continued to grow in volume terms and by the end of the year increased by 8% to reach 5.6 million units. The category continued to be driven mainly by automatic washing machines, which by the end of the ...

May 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Irons in Russia

In 2013 irons continued to grow increasing by 6% in volume and 9% in current value terms. By the end of the year irons continued to be one of the most saturated categories, being present in almost every household with a penetration level of 98% ...

May 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Large Cooking Appliances in Russia

In 2013 large cooking appliances continued to post confident development on the Russian consumer appliances market and by the end of the year increased by 11% and 9% in retail volume and current value sales, respectively. Such development was ...

May 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Microwaves in Russia

Throughout the review period microwaves developed at a rapid pace, mainly due to the low level of penetration in the country. Russian consumers perceive microwaves as a functional appliance which is considered almost as “a must-have” gadget in the ...

May 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Consumer Appliances in Russia

Throughout 2013 the internet retailing distribution channel continued to post the strongest growth in volume terms. In light of constantly increasing internet penetration in line with growing computer literacy, as well as the development of ...

May 2014 | US$2,400 | Pages: 152 | Add to cart | View details

Country Report

Personal Care Appliances in Russia

By the end of 2013 personal care appliances posted 7% volume growth and 12% current value growth to reach 17.6 million units and RUB26 billion. The category registered a strong decline of 19% in current value terms in 2009 due to the economic ...

May 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Refrigeration Appliances in Russia

Growing consumer confidence in line with constantly growing disposable incomes positively affected the performance of refrigeration appliance in 2013. By the end of the year refrigeration appliances posted 13% growth in retail volume terms reaching ...

May 2014 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Small Cooking Appliances in Russia

Throughout 2013 small cooking appliances continued to post confident growth increasing by 24% and 30% in volume and current value terms, respectively. By the end of the year small cooking appliances reached 8.2 million units and sales of RUB26.4 ...

May 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Russia

Over 2013 small kitchen appliances (non-cooking) posted 4% and 11% growth in volume and current value terms, respectively. By the end of the year sales of small kitchen appliances (non-cooking) reached 9.3 million units and RUB16.9 billion. The ...

May 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Vacuum Cleaners in Russia

In the aftermath of the economic crisis vacuum cleaners experienced a rapid recovery, posting annual double-digit growth over the 2010-2012 period. This was mainly triggered by delayed purchases as well as purchases made by new householders. However,...

May 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Air Treatment Products in Russia

In 2013 air treatment products grew by 5% in retail volume and 11% in current value to reach 6.6 million units and RUB29 billion. Moderate growth of air treatment products was distinguished by stunning growth of this category due to unusual weather ...

May 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Writing Instruments in Russia

Russians continued to display a preference for writing instruments of good quality, over cheap low quality products, with value-added products seeing increased demand in 2013. Consumers proved more likely to choose pens and pencils with modern ...

May 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Bags and Luggage in Russia

Bags and luggage in Russia saw current value sales growth of 14% in 2013, which was amongst the most dynamic performance seen by any category in personal accessories. Demand for bags and luggage remained strong, helped by the fact that the climate in...

May 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Jewellery in Russia

Jewellery remained by far the largest category in personal accessories in Russia in 2013, in terms of retail value sales. It also saw the most dynamic retail value sales growth of any category in personal accessories of 14% in 2013, as well as strong...

May 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Personal Accessories in Russia

Personal accessories remained one of the fastest growing non-food segments in Russia in 2013, outperforming clothing and footwear. Personal accessories in Russia developed in line with global trends and fashion styles, being mostly based on globally ...

May 2014 | US$1,100 | Pages: 63 | Add to cart | View details
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