Russia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Russia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

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    Russia: Country Profile

    Jun 2018

    The Russian economy continues to grow modestly. Higher oil prices and moderate growth in private consumption provide support. Strong gains in exports also benefit the economy. Limited oil output and economic sanctions constrain the economy. Growth of...

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    Country Report

    Country Report

    Toys and Games in Russia

    Jun 2018

    Toys and games maintained positive development in 2017. Traditional toys and games performed well, albeit on a more moderate scale. Changing consumer preferences stimulated demand for toys with an educational and development purpose as well as for ...

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    Country Report

    Country Report

    Traditional Toys and Games in Russia

    Jun 2018

    The declining birth rate and ageing population in Russia resulted in changing consumer outlooks towards purchasing traditional toys. The older generation brought up in times of hardship and shortage gave way to younger parents. Spurred on by the ...

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    Country Report

    Country Report

    Video Games in Russia

    Jun 2018

    Video games hardware sales recovered in 2017, mainly due to increased interest in static consoles. The launch of PlayStation 4 Pro at the end of 2016 resulted in bigger growth only in 2017 as many consumers waited for the Xbox One X launch in order ...

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    Country Report

    Country Report

    Beer in Russia

    Jun 2018

    In 2017, a legislative restriction came into force, according to which beer in plastic bottles is not allowed to be produced in pack sizes bigger than 1.5-litres. The main players began the process of switching to 1.4- and 1.45-litre bottles in 2016....

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    Country Report

    Country Report

    Cider/Perry in Russia

    Jun 2018

    In 2017, several alcoholic drinks categories faced a change in taxation, with cider/perry suffering the most. Having recorded very strong double-digit total volume growth in 2016, the category subsequently registered a heavy decline in 2017 as a ...

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    Country Report

    Country Report

    Alcoholic Drinks in Russia

    Jun 2018

    In 2017, the Russian alcoholic drinks market witnessed the ongoing recovery of the spirits and wine categories but a further decline in categories with a lower alcohol content, such as beer. In spirits, many categories returned to growth following ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Russia

    Jun 2018

    2017 saw a significant increase in the number of health-conscious Russians. According to a VCIOM poll, 40% of Russians have given up bad habits such as smoking and alcohol. In addition, the number of people participating in sporting activities rose ...

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    Country Report

    Country Report

    Spirits in Russia

    Jun 2018

    2017 saw a return to growth for all categories in whiskies, with the exception of Japanese whisky, which remained a niche. This can be mainly attributed to consumers switching to this category from vodka and brandy. Some consumers have moved away ...

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    Country Report

    Country Report

    Wine in Russia

    Jun 2018

    The production and sales of domestic still light grape wine fell in 2017 due to increasing imports of mid-priced wine as Russians had more disposable income to spend. The growth of imported wine had a positive impact on the wider category, enabling ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Russia

    Jun 2018

    Russia’s business landscape has been marred by international sanctions. Consequently, the Russian state has enacted numerous reforms designed to facilitate business operations. Nevertheless, widespread corruption and excessive state influence are ...

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    Country Report

    Country Report

    Dog and Cat Food Packaging in Russia

    May 2018

    The domination of flexible types of dog and cat food packaging is predicted to strengthen further over the forecast period. The trend will be driven primarily by the development of stand-up pouches, which are very popular in economy and mid-priced ...

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    Strategy Briefing

    Strategy Briefing

    Global Economic Forecasts: Q2 2018

    May 2018

    Global economy continues to perform strongly, both in advanced and emerging markets. Global real GDP expanded by 4.0% in Q4 2017. Growth was supported by higher investment activity in advanced economies, higher consumer demand in emerging markets, ...

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    Country Report

    Country Report

    Better For You Beverages in Russia

    May 2018

    Retail volume sales of BFY reduced caffeine hot drinks in Russia, characterised by coffee, continued to stagnate in 2017. Although Russians drank more coffee over the review period, the consumption of reduced caffeine coffee did not change notably. ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Russia

    May 2018

    Consumption of FF hot drinks began to recover in 2017 after two years of significant declines. Consumers increased their purchases of non-essential beverages due to mitigated inflation in the category. FF hot drinks in Russia includes fortified ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Russia

    May 2018

    Traditionally, fortified/functional packaged food in Russia has been dominated by FF dairy and FF baby food. However, fortified/functional products are now spreading to other packaged food areas. For example, in 2016 Nestlé Russia introduced its Cini...

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    Country Report

    Country Report

    Free From in Russia

    May 2018

    Awareness of lactose intolerance remains limited in Russia, with those suffering from the condition often remaining undiagnosed. As for gluten, the share of the population suffering from intolerance is rather low in Russia according to research by ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Russia

    May 2018

    Chicory-based hot drinks, appreciated for their health benefits due to their inulin content, continued to gain popularity in Russia in 2017. Demand for chicory drinks rose in line with the increasing prices of coffee as more consumers began to ...

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    Country Report

    Country Report

    Better For You Packaged Food in Russia

    May 2018

    While younger generations are becoming more health-conscious, the fact that most consumers continue to prefer products with greater nourishing qualities or richer flavours remains a significant obstacle to development. Also, instead of switching to ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Russia

    May 2018

    Over the forecast period, naturally healthy packaged food is expected to be driven by less developed categories. For example, NH cereal bars saw strong growth in 2017 and is expected to continue to develop dynamically. Growth can be attributed to the...

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