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Market Research on Russia

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Russia.

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Euromonitor Russia reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Hosiery in Russia

In 2015, hosiery posted current value growth of 10% to approach sales of RUB71 billion. This robust growth rate was a result of high unit price increases, with the category also registering a sharp 17% decline in volume sales. Higher unit prices were...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Jeans in Russia

Jeans grew by 12% in current value terms in 2015 to approach sales of RUB204 billion. This strong growth rate was not a result of the category’s good performance but a consequence of significantly higher unit prices, with volume sales actually ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Menswear in Russia

Menswear in Russia in 2015 was adversely affected by the country’s poor economic climate as a result of falling oil prices, sanctions and devaluation of the national currency, with consumers’ disposable incomes subsequently falling significantly.

Feb 2016 | US$990 | Add to cart | View details

Country Report

Apparel and Footwear in Russia

In 2015, apparel and footwear in Russia posted stronger current value growth compared to the previous year. However, in volume terms, all categories suffered a significant decline. Strong value growth rates were a result of increased unit prices ...

Feb 2016 | US$2,100 | Add to cart | View details

Country Report

Sportswear in Russia

Similar to the rest of apparel and footwear in 2015, sportswear was negatively affected by the deteriorating Russian economy and subsequent fall in consumers’ disposable incomes. Consumers were forced to economise on sportswear as this is not seen as...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Womenswear in Russia

Womenswear recorded current value growth of 11% in 2015 to reach sales worth RUB1,097 billion. However, at the same time, the category posted a significant decline of 22% in retail volume terms, being affected by the downturn in the Russian economy ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Apparel Accessories in Russia

Apparel accessories registered an 18% decline in volume sales in 2015. Unit price increases supported current value growth of 10%. Increased unit prices were a result of the weakening of the Russian rouble. Since 2014, the rouble has lost 97% of its ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Childrenswear in Russia

In 2015, childrenswear benefited from Russian parents trying not to reduce their spending on their children despite the poor economic climate. Parents spent RUB267 billion on childrenswear, up 11% in current value terms on 2014. In addition, they ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Footwear in Russia

In 2015, footwear witnessed a significant increase in average unit price of 27% as a result of the strong devaluation of the national currency, with the category being largely dependent on imports. Even though footwear is necessary, Russians were ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Coffee in Russia

In 2015, coffee in Russia was affected by stagnation, which resulted in a slight decline from the stable growth rates seen by the category during the previous years of the review period. Despite the country facing economic instability and ...

Feb 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Other Hot Drinks in Russia

Other hot drinks suffered a 3% decline in retail volume sales to 21,693 tonnes in 2015. Considerably weaker consumer purchasing power led to reduced demand for non-essential products, including other hot drinks. Chocolate-based flavoured powder ...

Feb 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Hot Drinks in Russia

The considerably deteriorated financial condition of consumers proved to be the most significant obstacle to the solid development of hot drinks in Russia in 2015. Consumer desire to reduce expenditure led to a stagnating volume sales for tea, a ...

Feb 2016 | US$2,100 | Pages: 52 | Add to cart | View details

Country Report

Tea in Russia

Russia remains among the leading countries for tea consumption globally, ranking fourth behind India, China and Turkey. Due to existing high saturation, retail volume sales growth for the category is quite limited, with some 94% of Russians already ...

Feb 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Air Care in Russia

In 2015, the demand for air fresheners declined due to the economic crisis, with households consuming less product volume or giving up consumption completely. Also, a shift to basic air care products, primarily spray/aerosol air fresheners, was ...

Jan 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Bleach in Russia

Although bleach registered a 6% increase in current value sales in 2015, it saw a further retail volume decrease of 8%. Bleach consumption in Russia reflected the trends in the majority of other categories, where bleach is usually replaced by other, ...

Jan 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Dishwashing in Russia

Despite growing dishwasher sales, which rose by 22% in 2014 to reach 721,000 units, hand dishwashing remained commonplace in Russia. This trend will grow in importance as some owners turn back to hand washing due to the decrease in their real ...

Jan 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Home Insecticides in Russia

In 2015, real incomes recorded negative growth due to the recession in Russia and the significant depreciation of the national currency. Significant price increases for many products led many middle-income and price-sensitive consumers to place ...

Jan 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Home Care in Russia

Home care had to face the new economic reality in 2015 as Russia’s economy entered recession, which is anticipated to last into 2016. The industry was showing signs of recovery from the economic crisis of 2009. However, the strong depreciation of the...

Jan 2016 | US$2,650 | Pages: 70 | Add to cart | View details

Country Report

Polishes in Russia

Polishes saw current value sales growth in 2015, although the consumer demand for polishes weakened. Consumers of shoe polish tended to shift to cheaper products, as economic conditions worsened. A weaker business environment contributed to the poor ...

Jan 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Surface Care in Russia

High inflation and the decreasing real income levels impacted consumers’ purchasing patterns in Russia in 2015. There was a significant increase in fast-moving consumer goods (fmcg) prices whilst average incomes started falling. Consumers responded ...

Jan 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Toilet Care in Russia

Toilet care products remained “must-haves” in Russia. However, in line with many other home care categories, a decline was recorded in retail volume sales in 2015. The decline in real disposable incomes led to consumers abstaining from purchasing ...

Jan 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Laundry Care in Russia

Laundry care was strongly affected by rising prices caused by the national currency devaluation that took place at the end of 2014 and continued in 2015. A significant consumer shift towards cheaper products was tracked among all categories, ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Russia

Apparel and footwear specialist retailers accounted for an 11% share of value sales in non-grocery specialists in Russia in 2015, and it was one of the most dynamic channels over the review period. However, accelerating economic tension and the ...

Jan 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Direct Selling in Russia

Despite the unfavourable macroeconomic situation in country, direct selling showed continued growth at the end of the review period. On the one hand, the changing macroeconomic situation resulted in rising prices and declining purchasing power ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Russia

The turbulent economic environment in the country significantly hampered the development of electronics and appliance specialist retailers in 2015. At the end of 2014 the channel witnessed unusual growth in retail sales, as many Russians invested ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Grocery Retailers in Russia

In 2015 the Russian economy faced an increasingly challenging macroeconomic environment, which started worsening in the second part of 2014. Both EU and US sanctions over the Ukraine crisis and Russia’s response in the form of a ban on certain ...

Jan 2016 | US$990 | Pages: 48 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Russia

Health and beauty specialist retailers was significantly influenced by the macroeconomic situation in Russia in 2015. The instability of the local currency and economic slowdown impacted the performance of both suppliers and retailers, and led to ...

Jan 2016 | US$990 | Pages: 47 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Russia

The unfavourable macroeconomic situation, weakening consumer purchasing power, increases in prices and declining consumer demand significantly affected home and garden specialist retailers in Russia during 2015.

Jan 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Homeshopping in Russia

Homeshopping in Russia continued to face competition from other retail channels, which hampered the development of the channel in 2015. The strongest competition came from internet retailing, due to the same ranges of products being sold through ...

Jan 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Internet Retailing in Russia

In 2015 internet retailing continued to record double-digit current value growth in Russia, which was mainly driven by the continuous increase in internet penetration. The number of internet users increased by 3% over the course of 2015, reaching 89 ...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Russia

Bags and luggage specialist retailers was the most dynamic channel within leisure and personal goods specialist retailers in Russia in 2015, increasing by 9% in current value terms. Despite the worsening economic situation in the country, Russian ...

Jan 2016 | US$990 | Pages: 47 | Add to cart | View details

Country Report

Mixed Retailers in Russia

Mixed retailers accounted for only a 1% share of overall value sales in store-based retailing in Russia in 2015. The channel consists only of department stores and variety stores, whilst the two remaining channels, mass merchandisers and warehouse ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Retailing in Russia

In 2015 the Russian economy continued to demonstrate a negative performance. At the beginning of 2015 the inflation rate increased dramatically, whilst the exchange rate of the Russian rouble against international currencies was weak. Decreasing oil ...

Jan 2016 | US$2,100 | Pages: 162 | Add to cart | View details

Country Report

Vending in Russia

Even though vending developed and demonstrated stable growth over the review period, it was still in its infancy at the end of the review period. The dynamism of the channel was mostly driven by changing consumer habits. The increasing urbanisation ...

Jan 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Profile

Russia: Country Profile

Russia’s economy will continue to contract in 2016 but it is beginning to show tentative signs of stabilisation. However, the combination of lower oil prices and Western sanctions still weigh heavily on the economy. Private consumption and investment...

Jan 2016 | US$150 | Pages: 10 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Russia

The recent economic downturn dampened consumer confidence and household spending declined by 10% between 2014 and 2015. The impact of the recession on consumers has been exacerbated by recent sanctions which have driven food prices higher and ...

Jan 2016 | US$2,100 | Pages: 35 | Add to cart | View details

Country Report

Dishwashers in Russia

Dishwashers was perceived as the most promising category within major appliances in Russia until the recession hit its sales in 2015. The local currency was devalued which led to unit price increases. Consumer purchasing power decreased due to ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Food Preparation Appliances in Russia

The first wave of local currency devaluation took place in December 2014 in Russia. Prices went up and worried Russians looked for ways to invest their money in order not to lose it. Many consumers decided to spend their money on consumer appliances,...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Heating Appliances in Russia

Heating appliances volume sales fell drastically as a result of the recession in Russia in 2015. Devaluation of the local currency led to the increase of average unit price. Consumers are afraid to spend money due to uncertainty in the region. ...

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Home Laundry Appliances in Russia

The first local currency devaluation wave took place in December 2014. Prices rose and Russians started to look for ways to invest their money in order not to lose it. Many Russian consumers decided to spend their money on consumer appliances, which ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Irons in Russia

Irons sales decline steeply by 29% in volume terms in 2015. The local currency was devalued which led to the increase of irons unit prices. Consumers are afraid to spend money due to uncertainty in the region. All this led to a sharp decline in ...

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Large Cooking Appliances in Russia

The first wave of local currency devaluation took place in December 2014. Prices went up and Russians started to look for ways to invest their money in order not to lose it. Many consumers decided to spend their money on consumer appliances, which ...

Jan 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Microwaves in Russia

The first wave of local currency devaluation took place in December 2014 in Russia. Prices went up and Russians looked for ways to invest their money in order not to lose it. Many consumers decided to spend their money on consumer appliances, which ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Consumer Appliances in Russia

The worsening economic situation caused by falling oil prices, geopolitical tension and economic uncertainty impacting Russia, meant that consumers’ willingness to spend declined gradually in 2015. There was inflation of the local currency which led ...

Jan 2016 | US$2,650 | Pages: 145 | Add to cart | View details

Country Report

Personal Care Appliances in Russia

The slowdown in the economy and declining consumer purchasing power led to changes in consumer behaviour in personal care appliances in Russia. Consumers are very price sensitive as a result of local currency devaluation and unit prices of the ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Refrigeration Appliances in Russia

The recession in the region led to declining consumer purchasing power in Russia. Consumer appliances prices rose drastically as a result of the devaluation of the rouble. Growing prices led to changes in consumer behaviour in the country. As a ...

Jan 2016 | US$990 | Pages: 49 | Add to cart | View details

Country Report

Small Cooking Appliances in Russia

There was an ongoing volume decline in small cooking appliances in Russia in 2015. This was due to several factors such as stagnation in demand, saturation in the biggest areas and economic destabilisation. Local currency was devalued which led to an...

Jan 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Russia

Small kitchen appliances (non-cooking) showed a sharp decline of 24% in volume sales in 2015. The local currency was devalued which led to unit prices of small cooking appliances increasing. Consumers were in “standby” mode in 2015, afraid to spend ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Vacuum Cleaners in Russia

The slowdown in economic development and declining purchasing power led to evident changes in consumer behaviour in consumer appliances. Russian were very price sensitive performance as a result of the local currency devaluation and unit prices going...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Air Treatment Products in Russia

There was a strong decline in air treatment products in Russia in 2015 in volume terms. This was a result of many factors, such as stagnating demand, reduced consumer purchasing power and local currency devaluation. Consumer demand shifted to ...

Jan 2016 | US$990 | Pages: 42 | Add to cart | View details
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