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 Market Research for Russia

Euromonitor publishes reports on industries, consumers and demographics in Russia.

  • Industry specific reports offer insight into market size and market share in Russia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Russia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Russian 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Russia statistics factfile.

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Global Briefing

The Future of Toys-to-Life: Prospects and Forecasts

Since the launch of Skylanders in 2011, toys-to-life have been one of the fastest-growing product categories in toys and games. With the launch of LEGO Dimensions in late 2015 the market is poised for dynamic growth in 2015 and 2016. However, the ...

Sep 2015 | US$1,325 | Add to cart | View details

Global Briefing

Key Global and Regional Trends Shaping Toys Licensing

Licensing is a key parameter for toys sales globally. Half of the top 10 most heavily licensed toys markets are in Asia Pacific, while the US is the world’s largest. As Frozen took the industry by storm, 2014 was a particularly good year in toys ...

Sep 2015 | US$1,325 | Add to cart | View details

Country Report

Gardening in Russia

More than 40 million garden plots are counted in Russia, which means almost one garden for every three members of the Russian population. Since Soviet times, for Russians the garden is associated with a 600 sq m area with a summer house. The owners ...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in Russia

The first half of 2014 showed low demand for home furnishings. Consumption was reasonable due to the economic uncertainty: decreasing purchasing power due to the cheap rouble, high utility bills and mortgages limited consumers spending.

Aug 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Home Improvement in Russia

Home improvement is perceived as a do-it-yourself job by the majority of the Russian citizens. This is explained by the small space of accommodations and relatively low income level of the main part of the Russian population. To hire a brigade or to ...

Aug 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Homewares in Russia

Stagnation, observed in homewares in 2013, increased in the first half of 2014. The unpredictable political situation, various sanctions launched by Western governments against Russian individuals and companies and the decline of economic indexes ...

Aug 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home and Garden in Russia

In 2014 the consequences of the Russian-Ukrainian crisis and stagnation of the Russian economy had multiple effects on home and garden. The construction industry suffered as a result of sanctions placed by the Russian government on imports from the ...

Aug 2015 | US$2,100 | Pages: 54 | Add to cart | View details

Country Report

Cigarettes in Russia

There was a slowdown in growth of cigarettes before the anti-smoking law. Between 2009 and 2012, it recorded a 1 to 2% decline in volume terms each year. Since 2013, the volume drop intensified, reaching -9% in 2014. This was due to the anti-smoking ...

Aug 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Cigars in Russia

The tradition of cigar/cigarillo smoking is not very common in Russia. It is not cheap and not popular among ordinary people. Smoking cigars in Russia is always associated with wealth and luxury. It is perceived as fashion, rather than tradition. In ...

Aug 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Tobacco in Russia

Aug 2015 | US$2,100 | Pages: 82 | Add to cart | View details

Country Report

Smokeless Tobacco in Russia

Swedish-style snus (a moist snuff) and dry snuff were the only types of smokeless tobacco available in 2014. Consumer audience for dry snuff is mostly wealthy older people. However, young people under the age of 24 years also inhale dry snuff as they...

Aug 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Smoking Tobacco in Russia

During Soviet times and earlier, homemade smoking tobacco was very popular in rural areas. Villagers cultivated a type of tobacco named makhorka or Nicotianarustica in Latin language in their gardens. They processed it themselves and then used it or ...

Aug 2015 | US$990 | Pages: 29 | Add to cart | View details

Global Briefing

Global Tobacco: Key Findings Part 1 Cigarettes – The Ongoing Quest for Value

Despite a range of challenges, declines in key markets and an apparent approaching storm of high excise rates, strict regulation and viable alternatives, 2014 was a steady year for the global cigarettes market; a better one, indeed than the previous ...

Jul 2015 | US$1,325 | Pages: 49 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Russia

In 2014, 100% home delivery/takeaway was the fastest-developing category in Russian consumer foodservice. Active lifestyles and the constantly increasing pace of modern living, especially in large cities, resulted in extremely high 100% home ...

Jul 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Cafés/Bars in Russia

Chained cafés/bars posted current value growth of 14% in 2014, with sales reaching RUB37.0 billion, while the number of outlets grew by 10% to reach 1,905 units. Multinational well-known brands remain mainly represented in the biggest state cities, ...

Jul 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Russia

In 2014, the sharp depreciation of the local currency was the biggest shock to the majority of Russian consumer foodservice operators, which were faced with significantly increased rental costs. The problem escalated in the last quarter of 2014 due ...

Jul 2015 | US$990 | Pages: 48 | Add to cart | View details

Country Report

Fast Food in Russia

Fast food continued to have leading positions in consumer foodservice in 2014, generating great value sales growth of 16%. Despite the difficulties in the economy, the fast food category continued to perform well mainly due to successful chains ...

Jul 2015 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Full-Service Restaurants in Russia

The difficult economic situation in the country led to a considerable 4% decline in the number of full-service restaurants in 2014. Despite the number of outlets and transactions decreasing, due to a significant rise in the average value spend per ...

Jul 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Consumer Foodservice in Russia

Consumer foodservice remains one of the most promising industries in the Russian economy. The development of chained consumer foodservice and increasing regional penetration are being accompanied by increasing competition in the market. However, the ...

Jul 2015 | US$2,100 | Pages: 138 | Add to cart | View details

Country Report

Self-Service Cafeterias in Russia

Self-service cafeterias generated current value growth of 6% in 2014, to reach RUB137.2 billion. Despite a marginal outlet number decrease, the category posted a good value sales growth rate, thanks to its inexpensive offerings, high accessibility ...

Jul 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Russia

Street stalls/kiosks generated healthy growth in 2014, increasing in current value sales by 2% and in chained outlets by 4%. Despite the high competition in Russian consumer foodservice and legislative prohibitions, major street stalls/kiosks ...

Jul 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Adult Mouth Care in Russia

Adult mouth care in 2014 suffered from an OTC to Rx switch, thus losing its leading brand and causing the category to register a strong current value decline of 23%.

Jul 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Analgesics in Russia

Analgesics accounted for a 17% share of OTC value sales in Russia in 2014. The category offers a number of well-known international and domestic brands, has been developing for a long time and is notable for active advertising and competition between...

Jul 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Calming and Sleeping in Russia

According to recent surveys, around half of the adult population in Russia suffer at some point from sleeping problems, while 5-6% of all Russians suffer from insomnia on a regular basis. The reasons for this are both a lack of discipline in ...

Jul 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Russia

Due to climatic peculiarities, sales of cough, cold and allergy (hay fever) remedies have a notable seasonal pattern in Russia, with demand spiking in autumn and winter. 2013 saw an increase in the number of people with flu and other viral diseases. ...

Jul 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Dermatologicals in Russia

The value growth of dermatologicals in 2014 was only marginally weaker than the review period CAGR of 15%. The ongoing strong performance of dermatologicals is being driven by the increasing frequency of problems such as haemorrhoids due to changing ...

Jul 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Digestive Remedies in Russia

The hectic lifestyles of many Russian consumers is one of the reasons why digestive remedies is enjoying ongoing healthy value growth year-on-year. The increasing pace of life has changed Russian consumers’ eating habits and pushed them towards ...

Jul 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Eye Care in Russia

Eye care in Russia put in another strong performance in 2014, growing by 11% in current value terms. Russians are paying more and more attention to the health of their eyes. The category is being strongly driven by mainly city dwellers who spend a ...

Jul 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Herbal/Traditional Products in Russia

The value share of herbal/traditional products in consumer health remained fairly low in 2014 at 15%. However, the category performed well throughout the review period, posting a strong double-digit current value CAGR of 13%. Traditionally, ...

Jul 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Russia

Following the ratification of the World Health Organization’s Framework Convention on Tobacco Control (FCTC), the Russian government lowered maximum tar levels in 2009, introduced a new format for health warnings on packaging in 2010 and increased ...

Jul 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Consumer Health in Russia

Consumer health in Russia grew steadily over the review period, posting a double-digit value CAGR. This continued in 2014 thanks to the growing health and wellness trend and strong manufacturer activity. Russians find it convenient to self-medicate ...

Jul 2015 | US$2,650 | Pages: 114 | Add to cart | View details

Country Report

Sports Nutrition in Russia

The development of sports nutrition is closely linked to the health and wellness trend and the number of people engaging in sporting activities on a regular basis. In Russia, the share of such people in the overall population (approximately 16% in ...

Jul 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Russia

Vitamins and dietary supplements continued to grow steadily in 2014. Insufficient amounts of vitamins B, C, D, iron, calcium, selenium and iodine in most regions of Russia create stable demand for vitamins and dietary supplements. Nearly two-thirds ...

Jul 2015 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Weight Management in Russia

Weight management continued to perform well in 2014 thanks to increasing penetration in modern distribution channels. Traditionally, meal replacement slimming products and weight loss supplements were common purchases in pharmacies. However, most are...

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Wound Care in Russia

Wound care achieved current value growth of 10% in 2014, with sales reaching RUB4.9 billion. Wound care in Russia is rather fragmented, with the top 10 manufacturers accounting for only 38% of value sales. A wide variety of wound care products are ...

Jul 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Cat Food in Russia

Cat food is expected to record slow development during 2015 with 3% volume decline. This is due to the increase in the cost of living of Russian pet owners. They still considered their cats as family members, but at the same time, they continued to ...

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Dog Food in Russia

Based on provisional estimates, retail volume sales of dog food are expected to decline by 4% in 2015. The decline will be a result of the worsening economic situation in the country. However, value growth is expected to be on the level of 11% in ...

Jul 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Other Pet Food in Russia

Based on provisional estimates, other pet food is expected to post 3% volume decline during 2015. However, current value growth is expected to be positive on the level of 8% due to the substantial increase expected in the average unit price of other ...

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Pet Care in Russia

The economic downturn, growing inflation and reduced purchasing power of consumers hampered the development of pet care in Russia. Although current value growth rates were positive overall during 2014, the predicted modest value growth for 2015 will ...

Jul 2015 | US$2,100 | Pages: 50 | Add to cart | View details

Country Report

Pet Products in Russia

Based on provisional estimates, pet products will post 4% growth in value terms in 2015, a marginal lower rate than in 2014. However, this growth will be driven by the increase in prices. Although the pet humanisation trend is leading to more pets ...

Jul 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Health and Wellness in Russia

The health and wellness trend continued to develop in Russia in 2014. Consumers were increasingly concerned about their health and tried to lead a healthier lifestyle. This trend came from Europe and was seen in large cities like Moscow and St ...

Jul 2015 | US$2,100 | Pages: 95 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Russia

Apparel and footwear specialist retailers experienced sluggish current value growth of 12% in 2014 resulting from a slowdown of economic and consumer expenditure growth. Instability of the exchange rate of the local currency in the second half of ...

Jul 2015 | US$990 | Pages: 51 | Add to cart | View details

Country Report

Direct Selling in Russia

Increased prices and declining consumer demand significantly affected direct selling in Russia during 2014. Moderate growth of consumer expenditure resulted in declining demand for goods sold through catalogues. Local currency fluctuations in the ...

Jul 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Russia

The prevailing trends in electronics and appliance specialist retailers during 2014 were mostly continuations of trends that were already evident during previous years of the review period. At the same time, the channel was significantly influenced ...

Jul 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Grocery Retailers in Russia

Grocery retailers witnessed lower growth compared to previous years, increasing in value terms by 7% in 2014 against 9% in 2013. The trend of slowdown of grocery retailing in Russia started in 2012-2013 and was determined by decreasing growth of ...

Jul 2015 | US$990 | Pages: 66 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Russia

Health and beauty specialist retailers recorded solid value growth in Russia due to the increasing popularity of premium beauty and personal care products as well as active growth of consumer health during 2014. While mid-priced beauty and personal ...

Jul 2015 | US$990 | Pages: 57 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Russia

Retail current value sales growth of home and garden specialist retailers fell from 10% in 2013 to 8% in 2014. Economic slowdown, decrease of investment flow and limited lending opportunities for business in Russia created unfavourable conditions for...

Jul 2015 | US$990 | Pages: 48 | Add to cart | View details

Country Report

Homeshopping in Russia

During 2014, homeshopping in Russia comprised mainly apparel and footwear homeshopping and media products homeshopping. While the media products sold through homeshopping are mainly periodicals and books published by Russian companies, apparel and ...

Jul 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Internet Retailing in Russia

Internet retailing registered the highest growth of all non-store retailing channels in Russia as well as holding 69% value share in 2014. Regional expansion, continuous development of multi-channel strategies by the biggest offline retailers, ...

Jul 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Russia

Russian consumers continued to show interest in the leading personal accessories and leisure goods brands, many of which are becoming an increasingly important part of their modern lifestyles. In recent years, this led to high growth in the ...

Jul 2015 | US$990 | Pages: 49 | Add to cart | View details
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