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Russia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Russia.

Russia StatisticsConsumer Lifestyles in Russia

Russia Country BriefingsFuture Demographics: Russia in 2030

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    Country Report

    Womenswear in Russia

    Jan 2017

    Womenswear accounted for 55% of overall apparel value sales in 2016. It is a much bigger category than menswear, which accounted for only 25% of value sales in apparel in 2016. These value shares remained unchanged in 2016 compared with 2015....

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    Country Report

    Apparel Accessories in Russia

    Jan 2017

    Consumer confidence and purchasing power continued to decline in Russia over the course of 2016 and this led many Russian people to postpone their purchases of apparel accessories as they cut back on non-essential purchases. Due to falling disposable...

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    Country Report

    Childrenswear in Russia

    Jan 2017

    The economic climate in Russia remained highly unstable throughout 2016. According to the Federal Service of State Statistics, during the period from January to October 2016, the real incomes of Russians decreased by 5.3% compared to the same period ...

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    Country Report

    Hosiery in Russia

    Jan 2017

    At the end of the review period, the majority of Russians were highly uncertain regarding the course of future economic developments in the country, taking into account the ongoing economic slowdown and declining disposable income levels across most ...

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    Country Report

    Jeans in Russia

    Jan 2017

    The majority of jeans sales in Russia are accounted for by economy products, in most cases unbranded jeans, and this is due to the current adverse economic situation in Russia as consumers have become increasingly cautious about spending more on ...

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    Country Report

    Menswear in Russia

    Jan 2017

    Menswear accounted for 24% of value sales in apparel in Russia in 2016. Menswear is a much smaller category than womenswear and accounted for just 25 of total apparel value sales in 2016, compared with the 55% of apparel value sales recorded by ...

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    Country Report

    Apparel and Footwear in Russia

    Jan 2017

    The Russian apparel and footwear industry met with different obstacles to successful development in 2016. The main factor behind the slowdown in growth was ongoing macroeconomic fluctuations and subsequent reductions in consumer confidence. Russians ...

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    Country Report

    Sportswear in Russia

    Jan 2017

    The slowdown seen in the Russian economy during 2016 led to the deceleration of value growth rates in sportswear during the year as consumer demand was dominated by the search for products at the lowest possible prices. Nevertheless, demand for ...

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    Country Report

    Footwear in Russia

    Jan 2017

    The declining disposable incomes of many Russian consumers translated into a drop in volume sales of footwear in 2016 as sales decreased by 5% over the course of the year. However, value sales of footwear grew by 1% in current terms during 2016. The ...

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    Country Report

    Home and Garden Specialist Retailers in Russia

    Jan 2017

    In 2016 home improvement and gardening stores recorded 5% growth in current value terms, to reach RUB1.0 trillion. Despite the relatively high growth rate, the channel faced significant challenges, which started at the beginning of the economic ...

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    Country Report

    Homeshopping in Russia

    Jan 2017

    The Russian non-store retail landscape changed significantly over the course of the review period. The value share of homeshopping within overall non-store retailing declined from 21% in 2011 to 10% in 2016, losing ground to internet retailing. In ...

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    Country Report

    Internet Retailing in Russia

    Jan 2017

    In 2016 internet retailing continued to record double-digit growth in Russia, which was mainly driven by continuously increasing internet penetration. The number of internet users increased by 3% over the course of 2015, to reach 89 million. The ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Russia

    Jan 2017

    Bags and Luggage Specialist Retailers: In 2016 bags and luggage specialist retailers saw one of the weakest performances within leisure and personal goods specialist retailers in Russia. Declining real wages and disposable incomes negatively affected...

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    Country Report

    Mixed Retailers in Russia

    Jan 2017

    Mixed retailers continued to be a marginal channel in retailing in Russia in 2016. The channel accounted for only a 1% share of overall value sales in store-based retailing in this year. Mixed retailers consists only of department stores and variety ...

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    Country Report

    Retailing in Russia

    Jan 2017

    In 2016, retailing in Russia continued to be strongly affected by the economic crisis, resulting in more moderate value growth compared with the review period. The lack of economic certainty reduced real wages and disposable incomes. Furthermore, in ...

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    Country Report

    Vending in Russia

    Jan 2017

    Over the course of the review period vending was a channel which suffered from the lack of a legislative background. However, in 2016 the situation started to change, due to increased government attention to the channel. In 2016 the government ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Russia

    Jan 2017

    In 2016 apparel and footwear specialist retailers faced a large number of challenges. The turbulent economic environment in the country significantly affected the performance of both suppliers and retailers, and led to changes in consumers’ shopping ...

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    Country Report

    Direct Selling in Russia

    Jan 2017

    According to the specifics of the Russian market, usually during an economic downturn the number of active sales representatives increases, as consumers find it to be a perfect solution for gaining additional income, or the main source of income in ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Russia

    Jan 2017

    The ongoing economic downturn continued to hamper the development of electronics and appliance specialist retailers in Russia in 2016. Russian consumers still suffered from weak purchasing power, whilst rising retail prices limited consumer demand ...

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    Country Report

    Grocery Retailers in Russia

    Jan 2017

    The ongoing economic crisis and its consequences continued to have a major impact on the development of grocery retailers in Russia in 2016. The stagnation of real wages and rising retail prices resulted in low consumer purchasing power. In addition ...

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