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 Market Research for Russia

Euromonitor publishes reports on industries, consumers and demographics in Russia.

  • Industry specific reports offer insight into market size and market share in Russia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Russia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Russian 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Russia statistics factfile.

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Country Report

Other Pet Food in Russia

Based on provisional estimations, other pet food is expected to experience volume growth of 5% and 13% retail value sales to reach RUB2 billion by the end of 2014. The category is anticipated to be driven by small mammals/reptiles food, underpinned ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Pet Products in Russia

Based on provisional 2014 estimations, pet products is expected to see healthy retail value sales growth of 11% to reach RUB14 billion by the end of the year. The category will remain driven by the humanisation and premiumisation trends due to ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Russia

Based on provisional 2014 estimates, cat food is forecast to grow healthily in 2014 due to the increase of premium cat food and cat treats value sales due to the strong influence of the premiumisation and humanisation trends. Premium cat food sales ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Dog Food in Russia

Based on provisional 2014 estimates, the dog food category is expected to demonstrate dynamic growth, similar to that in 2013. Pet owners will continue to drift towards prepared dog food. Consumers’ willingness to feed their pets with healthy and ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Pet Care in Russia

Despite a disappointing economic situation, pet care demonstrated significant growth over 2013. The success derived from the increased pet population and consumer demand for prepared pet food and pet products. Pet owners increased their spending on ...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Tourist Attractions in Russia

Tourist attractions continue to be actively developed in the country. The number of people visiting tourist attractions increased by 4% in 2013, whilst value sales increased by 7% at current 2013 prices during the year. Russia has always been famous ...

Dec 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Transportation in Russia

Transportation in Russia posted strong current value growth of 15% in 2013, and airlines still drive the category. Air transportation accounted for 69% of total transportation value sales at current 2013 prices. Based on the air development the whole...

Dec 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Travel Accommodation in Russia

Travel accommodation showed healthy double-digit value growth of 15% in 2013, whilst the number of sites/outlets rose by 4%.The growth is related first of all to industry development, as inbound and domestic tourism showed significant growth in 2013....

Dec 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Travel Retail in Russia

Travel retail showed significant current value growth of 15% in 2013. Growth of 2013 was boosted by increased interest in leisure destinations, such as Greece, Spain and Egypt. Usually, whilst visiting such destinations consumers used to buy packaged...

Dec 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Car Rental in Russia

Car rental value sales grew by 13% in 2013, to reach RUB4.7 billion, with the number of transactions increasing by 12% to 471,000. The category continued to register double-digit growth over most of the review period. Car rental is mostly driven by ...

Dec 2014 | US$900 | Pages: 9 | Add to cart | View details

Country Report

Health and Wellness Tourism in Russia

Health and wellness saw a 9% increase in current value sales in 2013. Health and wellness tourism outlets are still more of Soviet Era vintage. “Other” spas accounted for 82% of total health and wellness tourism sales in 2013. This category mainly ...

Dec 2014 | US$900 | Pages: 8 | Add to cart | View details

Country Report

Travel and Tourism in Russia

Russian economic slowdown is considered to be the most significant factor that will impact its tourism development during the forecast period. Outflow of international financial investments was noted in Russia at the end of 2013 and the beginning of ...

Dec 2014 | US$1,900 | Pages: 68 | Add to cart | View details

Country Report

Tourism Flows Domestic in Russia

Domestic tourism has become a focus area for the Russian government. Lots of improvements took place in Russian domestic tourism during the review period. The primary driver of such development is the federal target programme, Domestic and Inbound ...

Dec 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Tourism Flows Inbound in Russia

At 29 million trips, 2013 saw the highest number of inbound trips to Russia over the review period. Arrivals keep showing double-digit growth in Russia. First of all, this is a result of the aforementioned federal target programme called Domestic and...

Dec 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tourism Flows Outbound in Russia

Total departures increased by 15% in 2013, to reach 51 million. The leading destination countries in 2013 were Ukraine (10 million departures), Finland (5 million departures) and Kazakhstan (4 million departures). Despite certain economic slowdown at...

Dec 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Imaging Devices in Russia

Retail volume sales of imaging devices accounted for 4.1 million units in 2014; 13% less than in 2013. The decline in cameras of 13% in volume terms had a major impact on the category, due to the absolute predominance of cameras in volume sales of ...

Dec 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

In-Car Entertainment in Russia

In-car entertainment declined by 5% in retail volume terms in 2014, to reach 4.6 million units. The declines in 2013 and 2014 replaced the huge growth rates seen in 2010-2012 and established a declining trend for both in-car navigation and in-dash ...

Dec 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Mobile Phones in Russia

Mobile phones increased by 2% in both retail volume and value terms at constant 2013 prices in 2014. Smartphones continued to drive growth in the category, whilst feature phones posted a stable decline of 23% in volume terms and 34% in value terms at...

Dec 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Consumer Electronics in Russia

The continuous progressive growth of consumer electronics over the review period was interrupted by a retail volume decline in 2014. This was mainly caused by: market saturation in the biggest Russian cities; the continuous devaluation of the rouble;...

Dec 2014 | US$1,900 | Pages: 91 | Add to cart | View details

Country Report

Portable Players in Russia

Portable players saw a retail volume decline of 7% in 2014, to reach 3.5 million units. Partly due to a 7% decline in the average price of portable players, constant value sales of portable players decreased by 14% to reach RUB9.0 billion in 2014.

Dec 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Computers and Peripherals in Russia

Computers increased by 3% in combined business and retail volume sales in 2014, to reach 21 million units. Retail and business volume sales of tablets increased by 14% and 53% respectively; this was the main factor resulting in the overall growth in ...

Dec 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Home Audio and Cinema in Russia

Home audio and cinema reached its volume sales peak in the review period in 2013, and declined by 2% in retail volume terms in 2014. Almost all home audio and cinema categories posted declines in retail volume terms, except for digital media player ...

Dec 2014 | US$900 | Pages: 19 | Add to cart | View details

Global Briefing

The Impact of Demographics and Income on Toys Spending

Although the world’s child population has been declining, this will be a short-lived phenomenon. The trend towards smaller families in many markets ties in with other cultural and income shifts that actually stand the global toys market in good ...

Dec 2014 | US$1,200 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in Russia

Investment in repairs of existing and newly purchased dwellings traditionally ranks first in the annual expenditure of Russian citizens. According to a VCIOM (Russia Public Opinion Research Centre) survey, approximately 11% of expenditure was spent ...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Homewares in Russia

A disappointing economic performance and decreasing purchasing capacity in 2013 led to a deceleration in growth in the market for homewares in Russia. Cultural peculiarities regarding homewares products as presents for different occasions affected ...

Nov 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in Russia

The market for home and garden visibly slowed down in 2013, in comparison with the post-recession years. Almost all macroeconomic indicators demonstrated stagnation, with the exceptions of some growth in disposable income, albeit weak, and in the ...

Nov 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Gardening in Russia

Gardening remains a very popular pastime in Russia. Strong demand for gardening products is supported by urban householders who own summer dwellings (dachas) in rural areas. The rural population consumes gardening products to a lesser extent, for ...

Nov 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home Furnishings in Russia

Following healthy growth in 2012, demand for home furnishings was more subdued in 2013. Consumption was hit by economic uncertainty, impacting purchasing patterns. Consumers still had to pay rent or mortgages and utility bills, limiting spending on ...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Toys and Games in Russia

Toys and games remained one of the most dynamic markets in Russia in 2013, although its retail value sales growth rate decreased compared to the previous year’s results. The development of traditional toys and games in 2013 was fostered by record ...

Nov 2014 | US$1,100 | Pages: 51 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Pages: 84 | Add to cart | View details

Country Report

Beer in Russia

Within its anti-alcohol policy, the Russian government especially targets high levels of beer and vodka consumption in the country. Beer was officially reclassified from a foodstuff to alcoholic drink in 2012, and all legal restrictions on alcohol ...

Oct 2014 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Cider/Perry in Russia

Consumption of cider/perry in Russia was negligible at the end of the review period. According to official sources (The State Duma Committee on Economic Policy, Innovation and Entrepreneurship Development) Russia consumes annually 6-7 million litres ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Russia

Sales regulations of RTDs/high-strength premixes in Russia have become stricter year-on-year within the alcohol policy of the government. Alongside bans on alcohol advertising and night-time sales and prohibited sales in most public places including ...

Oct 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Spirits in Russia

Governmental moves to reduce the amount of alcohol consumption in Russia have to no small extent been focussed on the country’s favourite alcoholic drinks, beer and vodka. Dramatic minimum price increase of vodka from RUB250 to RUB340 per litre in ...

Oct 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Wine in Russia

Despite recording growth at the beginning of the review period, given the rising interest in European lifestyle trends, wine experienced difficulties related to restrictions on trading hours and retail channels, as well as advertising bans. More ...

Oct 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Alcoholic Drinks in Russia

Russia’s strict anti-alcohol policy severely hit domestic sales of alcoholic drinks. Consumption of alcoholic drinks was impacted notably year-over-year since the crisis of 2008-2009 as a result of a wide range of price and non-price measures ...

Oct 2014 | US$1,900 | Pages: 119 | Add to cart | View details

Country Report

Cafés/Bars in Russia

Chained cafés/bars recorded current value growth of 47% in 2013, with sales reaching RUB34 billion, while the number of outlets grew by 17% to reach over 1,700. This growth reflects the sharp development of chained foodservice players, which are ...

Oct 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Fast Food in Russia

Fast food remained one of the main foodservice drivers in 2013. Chained fast food is performing particularly well, recording current value growth of 29% in 2013. This strong growth can mainly be attributed to the growing popularity of franchising in ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Full-Service Restaurants in Russia

The number of full-service restaurants increased only marginally in 2013. However, due to 3% transactions per outlet growth, the area posted healthy current value growth of 7%, with sales reaching RUB83 billion.

Oct 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Consumer Foodservice in Russia

Consumer foodservice growth in 2013 was significant in both terms of number of outlets and value sales. Cafés/bars and fast food remained the biggest growth drivers and made the most significant impact on the area in general. Chained foodservice ...

Oct 2014 | US$1,900 | Pages: 126 | Add to cart | View details

Country Report

Self-Service Cafeterias in Russia

Self-service cafeterias posted current value growth of 6% in 2013, while the number of outlets declined marginally.

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Russia

Despite the 1% decline in the number of outlets, street stalls/kiosks current value sales grew by 7% in 2013. It is remarkable that the number of independent outlets declined while the number of chained street stalls/kiosks increased by 6%. This ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Russia

100% home delivery/takeaway recorded current value growth of 13% in 2013, with sales mainly being fuelled by the gradually changing eating habits of Russian consumers. Currently most popular with inhabitants of Moscow and Saint Petersburg, ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Global Briefing

Fading Recovery, Fresh Downside Risks and Hidden Potential: Part 1 – The Regional Angle

Fresh geopolitical, macroeconomic and legislative barriers are hitting emerging alcoholic drinks markets, once hailed as the engine of the industry’s relative resilience to the downturn. Meanwhile, previously mature western markets are transforming ...

Oct 2014 | US$1,200 | Pages: 35 | Add to cart | View details

Global Briefing

Trends and Developments in the Global Eye Care Market

Although the global market for eye health (comprising OTC eye care and eye health supplements) is vastly outsized by mainstream industry categories such as analgesics or multivitamins, the global market is worth nearly US$5 billion and grew by a ...

Oct 2014 | US$1,200 | Pages: 59 | Add to cart | View details

City Review

Moscow City Review

Similar to other cities in Eastern Europe, Moscow's economy is dominated by commerce activities. Rising incomes contributes to the growing attractiveness of the city's consumer market. Moscow also accounts for most high value-added jobs in services ...

Sep 2014 | US$650 | Pages: 23 | Add to cart | View details

City Review

Novosibirsk City Review

With 1.9 million people in 2012, Novosibirsk is Russia's third-most populous city. In its economic size and significance, the city ranks well behind Moscow or St. Petersburg. At the same time, in Siberia Novosibirsk is one of the most important urban...

Sep 2014 | US$650 | Pages: 22 | Add to cart | View details

Country Report

Juice in Russia

Juice had 1% volume growth to reach three billion litres in 2013. Russia had 21 litres of juice consumption per capita in 2013 which was among the highest in Eastern Europe, but still far from Western Europe. Russia still has room for development. ...

Sep 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Soft Drinks in Russia

Russian soft drinks is a long way from saturation in 2013. It suffered significantly from economic recession in 2009, but recovered during the following two years. In 2013, it increased by 4% in volume and continued to see double digit value growth. ...

Sep 2014 | US$1,900 | Pages: 97 | Add to cart | View details

Country Report

RTD Coffee in Russia

In 2013, for the second consecutive year, Russian RTD coffee posted positive growth. RTD coffee started to decline at the onset of economic downturn in 2009, and declined for four years from 2009 to 2012. First signs of recovery were seen in 2012 and...

Sep 2014 | US$900 | Pages: 31 | Add to cart | View details
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