Euromonitor International publishes the world's most comprehensive market research on the calming and sleeping industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information.

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Country Report

Sleep Aids in the Netherlands

Nov 2017

During the forecast period, a number of factors can be expected to influence sales of sleep aids. Primarily, the increasingly hectic lifestyles and long working hours of Dutch people and added family responsibilities are set to continue causing ...

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Country Report

Sleep Aids in New Zealand

Nov 2017

Over the review period, sleep aids moved from being more pharmaceutical-aligned, to containing more natural ingredients to induce sleep. Sleep products which contain an analgesic are becoming less popular, as analgesics alone are used for pain relief...

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Country Report

Sleep Aids in Singapore

Nov 2017

Strong demand for sleep aids was largely driven by demographic and lifestyle changes. Given the fast pace of life in Singapore, many Singaporeans suffer from high levels of stress. This has disrupted their quality of sleep, with some experiencing ...

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Country Report

Sleep Aids in Hong Kong, China

Nov 2017

Sleep aids recorded a positive performance in 2017. Many people in Hong Kong do not manage to get enough sleep, and also have poor quality sleep, due to their active and stressful lives. Increasing working hours and a lack of exercise and rest can ...

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Country Report

Sleep Aids in Ukraine

Nov 2017

Ukraine is undergoing different hazards after the global economic crisis of 2008 and 2009, recovery from which was further complicated by the threefold local currency devaluation over 2014-2015, when Crimea was annexed by Russia and the ATO was ...

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Country Report

Sleep Aids in Bosnia-Herzegovina

Nov 2017

Most consumers in Bosnia-Herzegovina know the names of popular Rx sleep aids, including Bensedin by Galenika, Apaurin by Krka, Bromazepam by Hemofarm and Lexilium by Alkaloid, simply because these products are widely used in the country, and obtained...

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Country Report

Sleep Aids in the Philippines

Nov 2017

Over the review period, many Filipinos who were finding difficulty sleeping found comfort in drinking warm milk before bed, or simply watched television until they fell asleep. However, the working environment has become increasingly detrimental to ...

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Country Report

Sleep Aids in Turkey

Nov 2017

The increasing demand for sleep aids, due to the rising incidence of anxiety and sleeping problems among urban consumers, continues to bolster value sales growth. Moreover, the incidence of insomnia rose as a result of the increasing use of ...

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Country Report

Sleep Aids in Germany

Nov 2017

Digitalisation and the increasing use of digital devices on a daily basis, such as laptops and smartphones, are having a negative effect on a good night’s sleep. On top of that, increasingly stressful lifestyles, especially amongst those living in ...

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Country Report

Sleep Aids in Sweden

Nov 2017

Sleep aids continued to display a decline in 2017, despite consumers’ increasing sleep disorders, primarily insomnia. Consumer scepticism was the major driver hindering growth as they questioned the efficiency of these products – which are all herbal...

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Country Report

Sleep Aids in Venezuela

Nov 2017

Sleep aids are negatively affected by the streamlining of multinational players. The supply of brands shrinks as companies focus on their best-selling products. Venezuelans are seeking sleep aid products as substitutes for increasingly scarce ...

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Country Report

Sleep Aids in the US

Nov 2017

In the US, modern lifestyles are playing a key role in determining consumers’ sleep patterns. Work, home and social demands can create stress, which is now a part of many US consumers’ daily lives. The National Institutes of Health cites multiple ...

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Country Report

Sleep Aids in the United Arab Emirates

Nov 2017

The usage of sleep aids is historically quite low, which is due to low awareness of these products and the results they can achieve. Sleep aids are often confused with their Rx versions, which are prescribed by doctors. Therefore, products related to...

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Country Report

Sleep Aids in the United Kingdom

Nov 2017

Increasingly stressful lifestyles, resulting in part from longer, less defined working hours as digital devices blur the boundaries between work and home life, is contributing to a rising incidence of sleep disorders in the UK. An ageing population ...

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Country Report

Sleep Aids in Tunisia

Nov 2017

COMPETITIVE LANDSCAPE...

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Country Report

Sleep Aids in Mexico

Oct 2017

Lifestyle trends drove the growth of sleep aids in 2017, with consumers increasingly complaining of declining sleep. Culprits include stress, the increasing demands of modern work, adoption of digital communications and games, obesity, increased pain...

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Country Report

Sleep Aids in Vietnam

Oct 2017

According to the National Institute of Mental Health in Vietnam, 30% of the Vietnamese population have mental health problems, and people with depressive disorder accounted for 25% of these in 2016. It also points out that increasingly stressful ...

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Country Report

Sleep Aids in Romania

Oct 2017

Sleep aids is one consumer health category which saw good growth rates in 2016 and 2017 in Romania. Sales of OTC sleep aids were influenced by rising stress levels among consumers who blame demands from work and family as well as increased use of ...

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Country Report

Sleep Aids in Serbia

Oct 2017

Sleep aids in Serbia recorded high growth rates over the review period. This was fuelled by the strong growth recorded by the bestselling brand Persen. This brand experienced significant growth due to strong marketing support as well as because of ...

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