Euromonitor International publishes the world's most comprehensive market research on the calming and sleeping industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information.

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Country Report

Sleep Aids in Saudi Arabia

Dec 2016

Unhealthily high levels of stress among the population Saudi Arabia due to the latest economic austerity measures, the rising cost of living and rapid urbanisation have led to more consumers suffering from insomnia and other sleep-related ailments in...

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Country Report

Sleep Aids in Singapore

Dec 2016

In 2016, the volume and current value growth posted by sleep aids was slightly stronger than the CAGRs of the review period. With increased purchasing power and more affordable flight fares, many Singaporeans travelled more frequently, often to ...

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Country Report

Sleep Aids in South Africa

Dec 2016

Sleep aids is the smallest product area in overall OTC, with sales reaching just ZAR29 million in 2016. This is due to strong competition from prescription alternatives, particularly among mid- to high-income groups where consumers are more likely to...

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Country Report

Sleep Aids in the United Arab Emirates

Dec 2016

Fast-paced city life led some people to experience difficulties sleeping in 2016. Consumers also faced the challenge of the rising cost of living, such as those related to house rent and education, which contributed to sleep deprivation. Added to ...

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Country Report

Sleep Aids in Japan

Nov 2016

Sleep aids in Japan remained on a downward trajectory in 2016, posting a further current value decline of 2%. This can be attributed to intensified competition from non-OTC sleep support and relaxation products....

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Country Report

Sleep Aids in New Zealand

Oct 2016

The review period witnessed a strong surge in the introduction and popularity of herbal/traditional sleep aids. This trend continued in 2016, with brands such as Healtheries, Blackmores, Nature’s Own and Red Seal all offering a range of sleep aids ...

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Country Report

Sleep Aids in Hungary

Oct 2016

Sleep aids continued to benefit from Hungarians’ stressful lives and current value sales increased by 6% in 2016. Average Hungarians spend many hours in the workplace, worry about bills and many of them suffer from insomnia. These conditions ensured ...

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Country Report

Sleep Aids in Hong Kong, China

Oct 2016

The performance of sleep aids remained positive and significant in 2016, although the current value growth slowed down slightly in comparison with 2015. Stressful lifestyles with long working hours and the increasing use of technology are the main ...

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Country Report

Sleep Aids in Vietnam

Oct 2016

In general, many Vietnamese consumers still underestimate the effects of insomnia and concerns over the side effects of using sleep aids after many warnings on the internet. As a result, they tend to look for herbal/traditional treatments as sleep ...

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Country Report

Sleep Aids in Sweden

Oct 2016

Consumer scepticism remained the prime barrier to category growth in 2016. Swedes remained unconvinced of the efficacy of sleep aids and questioned the merits of purchasing such products. This is because there is a belief in Sweden that sleep-related...

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Country Report

Sleep Aids in Thailand

Oct 2016

According to the Thai FDA, the consumer health category of sleeping aids can be classified into two categories: psychotropic drugs (with psychotropic substance); and dangerous drugs. Products classified as dangerous drugs can still be dispensed by ...

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Country Report

Sleep Aids in Romania

Oct 2016

The incidence of sleep-related problems is growing amongst Romanians, reflected by the growing sales of sleep aids as well. The milder growth in value terms in 2016 is attributable to the reduction of VAT rates in 2016 (from 24% to 9%) and ...

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Country Report

Sleep Aids in the Philippines

Oct 2016

The increasing disposable incomes of Filipino consumers has had several positive effects in terms of the improvement in the well-being of Filipino families and professionals. However, it has also taken a toll on individuals as work in industries such...

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Country Report

Sleep Aids in the Czech Republic

Oct 2016

Sleep aids registered healthy current value growth of 5% in 2016. Sales were driven by the growing prevalence of insomnia, with OTC products seen as an easy and quick solution to sleep problems. However, sleep aids remained a rather niche category, ...

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Country Report

Sleep Aids in South Korea

Oct 2016

Sleep aids registered relatively limited current value growth of 2% in 2016 as retail volume sales in the category saw a marginal decline. According to the National Health Insurance Service, around 459,000 people visited medical clinics or hospitals ...

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Country Report

Sleep Aids in Indonesia

Oct 2016

The high level of work-related stress experienced by people living in urban areas often leads to insomnia and this is a contributor to sales growth in this category. Moreover, factory workers in rural areas also have irregular sleeping hours due to ...

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Country Report

Sleep Aids in Malaysia

Sep 2016

In 2016 sleep aids remained strictly controlled drugs which can only be purchased through a doctor’s prescription. Most pharmacies do not offer to sell sleep aids, since they are strictly controlled. Therefore, sleep aids are medicines prescribed by ...

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Country Report

Sleep Aids in Chile

Sep 2016

Figures from the most recent health survey run by the Chilean Ministry of Health showed that 63% of the population suffered some type of sleeping related disorder, such as insomnia or heavy snoring and apnoea, which make rest during sleeping hours ...

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Country Report

Sleep Aids in Ireland

Sep 2016

Sleep aids has experienced current value growth of 4% in 2016 with sales of EUR5 million. Growth has remained relatively stable compared to the review period CAGR as demand for sleep aids continues to increase. The struggle for a healthy work/life ...

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Country Report

Sleep Aids in Israel

Sep 2016

Sleep aids increased by 10% in current value terms in 2016, which was slightly slower than the CAGR of 11% seen in the review period. These high growth rates were due to the tense security situation, which affected the state of mind of many locals, ...

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