Spain

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Spain StatisticsConsumer Lifestyles in SpainSpain Country BriefingsFuture Demographics: Spain in 2030

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    Better For You Beverages in Spain

    Jun 2018

    Better for you beverages continue to benefit from the growing health consciousness among Spaniards and the war on sugar taking place in the packaged food industry, public institutions and medical community. In this environment, consumers were moving ...

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    Better For You Packaged Food in Spain

    Jun 2018

    BFY packaged food is anticipated to record a very weak performance in the forecast period, in line with its evolution in the late part of the review period. In fact, it is the category within health and wellness packaged food with the most negative ...

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    Fortified/Functional Beverages in Spain

    Jun 2018

    FF beverages struggled to achieve growth in 2017, with health-conscious consumers increasingly choosing other products with a more natural and fresher image, such as those present within organic or naturally healthy beverages. The growing demand for ...

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    Fortified/Functional Packaged Food in Spain

    Jun 2018

    The move of health-conscious consumers towards natural products is hampering the performance of fortified/functional references in Spain, as the category has reached a certain level of maturity. Fortified/functional products are seen as too ...

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    Free From in Spain

    Jun 2018

    Increasing awareness amongst Spaniards regarding food intolerances and allergies has resulted in many consumers removing gluten or lactose from their diet; this contributed to the development of the free from category in Spain. In addition, many ...

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    Naturally Healthy Beverages in Spain

    Jun 2018

    Naturally healthy beverages performed well in 2017, favoured by an environment of rising health awareness and growing demand for fresher and more-natural products. There were several factors that contributed to demand for naturally healthy beverages....

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    Naturally Healthy Packaged Food in Spain

    Jun 2018

    During the forecast period, consumers’ desire to lead healthier lifestyles is likely to lead to changes in consumption patterns, and a move towards healthier and more natural choices. Consumers are expected to pay increasing attention to product ...

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    Organic Beverages in Spain

    Jun 2018

    The exponential rise in the number of specialised retailers offering organic packaged food and beverages has given a strong boost to sales of organic beverages. In 2016 and 2017, the number of openings of so called “green” stores, which include ...

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    Organic Packaged Food in Spain

    Jun 2018

    The consolidation of economic growth and the expected recovery of the labour market will allow for the further growth of organic packaged food in the forecast period. Increasing awareness amongst Spaniards regarding health and sustainability will ...

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    Health and Wellness in Spain

    Jun 2018

    The health and wellness food and beverage markets continued with positive development in Spain in 2017, following the trend recorded over the review period. Growing health awareness among Spaniards, in an environment of rising obesity rates and a ...

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    Toys and Games in Spain

    Jun 2018

    Toys and games recorded another year of positive results in 2017. The greatest impetus was from video games, which recorded solid growth in most categories. Video games have become a leading part of the entertainment industry in Spain, supported by ...

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    Traditional Toys and Games in Spain

    Jun 2018

    Traditional toys and games recorded lower value growth in 2017 than the average of the review period due to competition from video games, as children are beginning to use tablets and smartphones earlier, as well as from products such as books and ...

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    Video Games in Spain

    Jun 2018

    Static consoles returned to growth in 2017 due to the release of PlayStation 4 Pro in September 2016 and Xbox One X and Nintendo Switch in 2017. The latter in particular proved a great success, significantly improving overall performance. Hand-held ...

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    Beer in Spain

    Jun 2018

    A favourable economic context and rising consumer confidence are boosting consumption of beer in Spain. Recovery of the on-trade channel has greatly contributed to rising volume sales of beer, more than half of which take place in on-trade. The ...

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    Cider/Perry in Spain

    Jun 2018

    In February 2017, the government approved new legislation that regulates the quality norms of the different categories of natural cider and cider produced in Spain. This Royal Decree also updated the definitions, introducing new categories of cider ...

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    Alcoholic Drinks in Spain

    Jun 2018

    In 2017, total volume sales of alcoholic drinks increased, following the trend recorded in the late part of the review period. The Spanish alcoholic drinks market continues to recover, largely driven by economic consolidation and the dynamism of ...

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    Rtds/High-Strength Premixes in Spain

    Jun 2018

    RTDs/high-strength premixes recorded positive volume growth in 2017, after years of steady decline. The category benefited from the high levels of convenience that this product offer to consumers and from the pace of innovation amongst key players, ...

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    Spirits in Spain

    Jun 2018

    Growth of spirits sales in the on-trade, a key channel for the category in Spain, was a key contributor to its recovery in 2017. Spirits recorded strong sales increases in hotels and restaurants, and moderate growth in bars and cafés. The recovery in...

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    Wine in Spain

    Jun 2018

    Vermouth is enjoying a new golden age in Spain, with many calling it the new gin and tonic. The Spanish tradition to drink vermouth as an aperitif with friends and family, which was very popular in Spain back in the 1960s and 1970s, has been seeing a...

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    Country Briefing

    Country Briefing

    Households: Spain

    Jun 2018

    Spanish households continue to gradually recover from a prolonged economic crisis. This is evident by rising property prices, falling unemployment among household heads, and growing demand for digital services like Netflix and new appliances. Tourism...

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