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Spain

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain.

Spain StatisticsConsumer Lifestyles in Spain

Spain Country BriefingsFuture Demographics: Spain in 2030

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          Country Briefing

          Business Dynamics: Spain

          Jul 2016

          Spain’s business climate continues to face challenges generated by the fragile state of the Spanish economy, following the bursting of the country’s real estate bubble in 2007-2008. Reforms introduced by the Spanish government during the 2010s have ...

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          Country Briefing

          Households: Spain

          Jul 2016

          Spain’s households continue to feel the impact of the country’s long-running recession. Unemployment among household heads is high and property prices have declined rapidly, impacting the equity wealth of families. Housing completions are at their ...

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          Country Report

          Bags and Luggage in Spain

          Jul 2016

          Despite better macroeconomic indicators, the unemployment rate was still high in 2016 at 21%, according to estimates by the National Institute of Statistics (INE). Although high, this figure represented an important recovery from the previous year ...

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          Country Report

          Jewellery in Spain

          Jul 2016

          The recovery of the Spanish economy resulted in a slight decline in the unemployment rate to 21%, according to the EPA (Encuesta Población Activa – Active Population Survey). The modest economic recovery pushed up disposable incomes and encouraged ...

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          Country Report

          Personal Accessories in Spain

          Jul 2016

          In 2016, personal accessories in Spain continued to register positive current retail value growth after a weak performance earlier in the review period. The economy recorded positive GDP growth in 2015 and 2016, and this supported value sales. ...

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          Country Report

          Watches in Spain

          Jul 2016

          In 2016, watches registered the first positive current retail value growth since the beginning of the economic crisis. Despite better macroeconomic indicators, the unemployment rate was close to 21% according to estimates by the National Institute of...

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          Country Report

          Writing Instruments in Spain

          Jul 2016

          Writing instruments is in long-term decline in Spain. In 2016, current retail value sales of writing instruments declined by 1%. Although negative, this was a better performance than that of the previous year. The better economic situation and with ...

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          Country Briefing

          Digital Consumer - Landscape: Spain

          Jul 2016

          As Spain recovers from recession, telecom operators are looking to expand their fast and ultra-fast internet broadband networks, which – despite the best LTE speeds at global level – suffer from uneven speeds and accessibility across regions. ...

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          Country Briefing

          Income and Expenditure: Spain

          Jun 2016

          Spain’s income and spending levels fell in real terms during most years of the 2010-2015 period, although they rose slightly in 2015, supported by monetary stimulus from the European Central Bank (ECB). Spain’s income gap has continued to widen in ...

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          Country Report

          Beer in Spain

          Jun 2016

          During 2015, the Spanish economy consolidated its recovery, leaving behind the years of uncertainty. This was reflected in several ways, including rising consumer confidence which resulted in an increase in leisure spending amongst consumers. In this...

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          Country Report

          Cider/Perry in Spain

          Jun 2016

          Cider/perry grew by 1% in total volume terms in 2015. This growth can be explained by a combination of factors. On a larger scale, the recovery of the Spanish economy and its impact on the consumption habits of Spaniards has led to a rise in ...

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          Country Report

          Alcoholic Drinks in Spain

          Jun 2016

          The Spanish economy closed 2015 with a GDP rise of 3.2%, which was one of the highest growth rates in the Eurozone, leaving behind the years of stagnation, according to major economic analysts and institutions. The consolidation of the recovery, ...

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          Country Report

          Rtds/High-Strength Premixes in Spain

          Jun 2016

          During 2015, the increasing sophistication of Spanish consumers also affected alcoholic drinks consumption. Their interest in higher quality products raised demand for international brands with a more premium image. This trend was not beneficial for ...

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          Country Report

          Spirits in Spain

          Jun 2016

          The recovery of the Spanish economy has brought about the first signs of a regeneration of the spirits industry, as Spaniards begin spending more money on leisure and, therefore, on alcoholic drinks. The overall economic recovery has had a positive ...

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          Country Report

          Wine in Spain

          Jun 2016

          The increasing sophistication of Spanish consumers was the major factor impacting the wine industry in Spain during 2015, with the use of new technologies boosting their knowledge of the subject. New apps have been developed and web research and ...

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          Country Report

          Gardening in Spain

          Jun 2016

          Gardening in Spain traditionally had a small following. With almost 80% of the population living in urban areas, garden space is very limited and usually restricted to holiday homes or to high-income households that can afford a house with a garden. ...

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          Country Report

          Home Furnishings in Spain

          Jun 2016

          The improvement of the macroeconomic environment, the expansion of credit availability and the slow recovery of the construction industry, all positively influenced home furnishings. After years of cutting back, Spaniards were willing to renew their ...

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          Country Report

          Home Improvement in Spain

          Jun 2016

          Spaniards tend to employ a professional when they need home improvement work, as this is generally not regarded as a hobby. Nevertheless, in the past decade, and boosted by economic restrictions, Spaniards started to do home improvements and repairs ...

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          Country Report

          Homewares in Spain

          Jun 2016

          Homewares was positively influenced by the economic recovery and Spaniards’ improved purchasing power as well as changing consumer habits in 2015. Traditionally, Spaniards tended not to dedicate too much time to cooking at home but preferred to eat ...

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          Country Report

          Home and Garden in Spain

          Jun 2016

          2015 marked a turning point in home and garden and registered the first positive growth since 2007. Gardening equipment, mattresses, light sources and kitchenware were some of the fastest growing categories boosted by the introduction of new products...

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