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Spain

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain.

Spain StatisticsConsumer Lifestyles in Spain

Spain Country BriefingsFuture Demographics: Spain in 2030

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    Country Report

    Eyewear in Spain

    Jun 2017

    Eyewear in Spain is set to maintain positive growth during 2017 due to the fact that the country’s population is ageing and an increasing number of Spanish consumers require vision correction combined with the average increase of disposable income. ...

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    Country Report

    Spectacles in Spain

    Jun 2017

    In 2017, the category continued to grow as in 2016 and 2015 while the remaining years of the review period showed negative performance. Spectacles registered 3% current value growth in 2017. Although the positive economic outlook is driving positive ...

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    Country Report

    Beer in Spain

    Jun 2017

    In 2016, sales of beer benefited from the consolidation of the economic recovery in Spain and rising consumer confidence. The positive evolution of the category in both the on-trade and off-trade channels was the key indicator of this trend. In the ...

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    Country Report

    Cider/Perry in Spain

    Jun 2017

    2016 saw cider/perry record total value growth of 1% in current terms to reach sales of EUR270 million. Despite the positive performance of the category in value terms, cider/perry recorded negative total volume growth in 2016, with sales declining ...

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    Country Report

    Alcoholic Drinks in Spain

    Jun 2017

    2016 saw the recovery of Spanish economy consolidate, as a GDP increase of 2.6% was recorded, according to estimates of the International Monetary Fund in April. Despite almost nine months of political uncertainty due to delays in forming a ...

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    Country Report

    Rtds/High-Strength Premixes in Spain

    Jun 2017

    2016 saw sales of RTDs/high-strength premixes hampered by the general shift in consumption towards other categories of alcoholic drinks in which products have higher levels of added value. Within the context of the ongoing economic recovery, the ...

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    Country Report

    Spirits in Spain

    Jun 2017

    Spirits in Spain managed to record positive growth during 2016 after more than a decade of steady sales declines in volume terms. The climate of economic consolidation and growth in consumer demand were the main reasons for the end of the negative ...

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    Country Report

    Wine in Spain

    Jun 2017

    The consolidation of the incipient recovery of sales of wine in the foodservice channel was the major factor driving the overall sales performance of the category during 2016. This can be partly attributed to the positive growth seen in the Spanish ...

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    Country Briefing

    Business Dynamics: Spain

    Jun 2017

    With Spain introducing initiatives aimed at enhancing its competitiveness, its business environment has seen improvements. However, it remains vulnerable to concerns related to fiscal stability and restoring the competitiveness of its financial ...

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    Country Briefing

    Income and Expenditure: Spain

    Jun 2017

    Growth of Spain’s per capita gross income and expenditure picked up over 2015-2016, backed by significant monetary stimulus from the European Central Bank (ECB) and low levels of inflation. Nevertheless, Spain’s economic weakness and high ...

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    Country Report

    Toys and Games in Spain

    Jun 2017

    In 2016, toys and games maintained the good performance seen in 2015 and 2014 thanks to strong video games sales, with a growing number of Spaniards regularly spending their time playing video and mobile games. In addition, traditional toys and games...

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    Country Report

    Traditional Toys and Games in Spain

    Jun 2017

    Traditional toys and games continued to perform well in 2016, partly thanks to rising internet sales, the success of the Black Friday promotion and growing consumer disposable incomes due to the improving economy....

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    Country Report

    Video Games in Spain

    Jun 2017

    Video games sales in 2016 were undermined by the poor performance of video games hardware, which lacked a strong new launch and suffered from the continuous emergence of competing platforms. Starting in 2015, some TV manufacturers, such as Sony and ...

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    Country Report

    Cat Food in Spain

    May 2017

    2017 is expected to see further improvements in cat food due to the trend of growing cat ownership. Growing population in cities over villages, and the trend of smaller and individual households are the main factors favouring the increasing ...

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    Country Report

    Dog Food in Spain

    May 2017

    2017 is expected to see further growth of 2% of small dogs to have a 43% share of the category (39% in 2012). Urbanisation, the rise in individual households, less ownership of houses and decreasing size of flats are expected to be the key drivers of...

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    Country Report

    Other Pet Food in Spain

    May 2017

    In Spain, small mammal/reptile food continued to drive the performance of other pet food. The small mammal population continued to grow and is expected to see further expansion in 2017 of 2%. This is due to their smaller size and the fact that they ...

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    Country Report

    Pet Care in Spain

    May 2017

    Growth of pet care improved in 2017 driven by the better economic conditions in Spain as the unemployment rate declined and average purchasing power increased. In addition, the increased humanisation of pets continued to support sales, with pet ...

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    Country Report

    Pet Products in Spain

    May 2017

    In 2016, Spanish pet owners spent more money on their pets than on average in the review period as a whole due to the positive economic improvement in the country. Pet products are popular in Spain where the category faced an expansion because of the...

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    Strategy Briefing

    Global Economic Forecasts: Q2 2017

    May 2017

    The global economy gained speed in Q4 2016 and expanded by 3.3% year-on-year. The growth momentum is anticipated to persist throughout 2017. We expect the world GDP growth to pick up from 3.2% in 2016 to 3.5% in 2017 and 3.6% in 2018. Emerging ...

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    Country Report

    100% Home Delivery/Takeaway in Spain

    May 2017

    100% home delivery/takeaway saw current value growth of 7% in 2016. The Spanish economy began to show consolidated signs of recovery towards the end of the review period. According to the Organization for Economic Cooperation and Development, within ...

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