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 Market Research for Spain

Euromonitor publishes reports on industries, consumers and demographics in Spain.

  • Industry specific reports offer insight into market size and market share in Spain; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Spain report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Spain in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Spain statistics factfile.

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Country Report

Men's Grooming in Spain

The Spanish men’s grooming category suffers from Spanish male consumers’ lack of interest in the category. In 2013, value sales of men’s grooming products declined by 1% in current terms. Although the blossoming of the category is something that ...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Oral Care in Spain

Oral care recorded a fair performance in 2013 with sales growing by 1% in current value terms. The fact that oral products are part of the daily hygiene routine amongst Spaniards has prevented sales from following the same path that other beauty and ...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Beauty and Personal Care in Spain

Although at an overall level Spanish GDP still recorded a negative growth rate, the first signs of recovery of the economy were seen in 2013. During Q3 and Q4 of 2013, Spanish GDP recorded positive growth rates. Moreover, international financial ...

Jul 2014 | US$2,400 | Pages: 131 | Add to cart | View details

Country Report

Sets/Kits in Spain

According to the latest study, “Consumer habits at Christmas”, carried out by the Spanish Consumer Association CECU (Confederacion de Consumidores y Usuarios) during the 2013-2014 Christmas period, it is expected that Spaniards will increase their ...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Skin Care in Spain

In 2013 value sales of skin care declined by 1% in current value terms. Little movement took place in the category during the year. The fact that the good economic indicators have not yet been felt by the average Spanish consumer supported the ...

Jul 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Sun Care in Spain

Summer 2013 arrived late and with milder temperatures than the previous year. This had a clear negative effect on the performance of sun care products, which sales are highly linked to sun exposure and high temperatures. As a consequence, sales of ...

Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Spain

Much in line with the situation the category has been witnessing since the crisis hit the Spanish economy in 2013, baby and child-specific products recorded a poor performance with sales declining by 1% in value terms. Although it is true that the ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Bath and Shower in Spain

The maturity of the category and the weak economic framework played against the performance of bath and shower products in the Spanish market. In 2013, value sales declined by 1%. Not even the fact that bath and shower products are amongst those ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Colour Cosmetics in Spain

Few surprises were seen in the colour cosmetics category in 2013. Value sales of colour cosmetics in Spain declined by over 2%. The hit of the economic crisis has resulted in Spaniards being more careful about when and how they spend their money. ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Deodorants in Spain

Deodorants sales consolidated the declining trend they have being suffering since Spain’s economy began to struggle. In 2013, sales declined by 1% in current value terms. The poor economic situation has resulted in Spanish consumers trying to make ...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Depilatories in Spain

Hair removal is part of Spanish female beauty routines year-round, but especially over the summer months. The mild weather the country enjoys over spring and summer, and in some regions throughout the year, results in clothes that reveal the skin. ...

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Fragrances in Spain

During the last years of the review period and especially since 2012, the number of mono-brand beauty and personal care distributors is rocketing. Although the influence of these distributors on the market within other categories has been ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Hair Care in Spain

Hair care products are considered part of the daily hygiene routine and as a consequence, sales have not suffered as much as other categories in the Spanish beauty and personal care market. Value sales of hair care products declined slightly in 2013....

Jul 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Toys and Games in Spain

Toys and games in Spain recorded a positive performance in 2013 for the first time in three years. The better performance was supported by the slight recovery of the Spanish economy. The better economic framework contributed to Spanish parents being ...

Jul 2014 | US$1,100 | Pages: 44 | Add to cart | View details

Country Report

Baby Food Packaging in Spain

The number of babies born in Spain kept declining according to the latest data published by the National Institute of Statistics, INE. This is linked both to the fact that the national birth rate drops as Spanish females keep on postponing when and ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in Spain

Younger Spaniards’, with an unemployment rate of over 50% for those under 30, willingness to go out for dinner has decreased as their disposable income has sharply dropped. Nevertheless, younger Spaniards are not renouncing their social life and ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Confectionery Packaging in Spain

Confectionery has been suffering from the impact of the economic recession. As consumers became more concerned about their economic position and their disposable income levels declined, many cut back on impulse purchases. Impulse purchases are ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Dairy Packaging in Spain

Traditionally, Spanish consumers have ranked value-for-money as the third most important factor when deciding the products to include in their shopping basket, after proximity and the quality of products on offer. As unemployment rises - 26% of the ...

Jul 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in Spain

Over the review period, Spaniards decreased the amount of money spent on going out and leisure activities as a result of the economic situation and the high levels of unemployment. This has especially affected those under 30 whose unemployment rate ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Financial Cards and Payments in Spain

With the exception of 2012, when numbers were stagnant, the number of financial cards in circulation declined each year over the forecast period. The credit crunch, high unemployment rates and saving habits drastically reduced the number of cards per...

Jul 2014 | US$1,900 | Pages: 74 | Add to cart | View details

Country Report

Dishwashing in Spain

In 2013 dishwashing slowly began to exit the negative rates brought on by the economic crisis. The year 2012 was marked by massive promotional activities which drove prices down drastically. The trend was reversed in 2013 and, as manufacturers slowed...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home Insecticides in Spain

Home insecticides was not particularly dynamic in 2013 as manufacturers did not pay much attention to the development of this category, which is characterised by seasonal sales (concentrated during the warm season). This resulted in a lack of product...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Laundry Care in Spain

Laundry care remained the leading category within home care in 2013, led by laundry detergents which registered an increasing presence of concentrated liquid detergents and liquid tablet detergents. The other notable trend was detergents with ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Home Care in Spain

In 2013 the Spanish economy was unable to come out of recession with the real GDP registering a decline of more than 1% and an unemployment rate at around 26%. Due to falling disposable incomes , Spaniards continued to be very price-driven and ...

Jul 2014 | US$2,400 | Pages: 73 | Add to cart | View details

Country Report

Polishes in Spain

Polishes was affected by the changing preferences of Spanish consumers towards less expensive and more generic products. Its decline over the review period was even stronger due to the trend towards saving money brought on by the economic crisis. ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Surface Care in Spain

Multi-purpose cleaners represented the fastest emerging trend in surface care in 2013. These are products suitable for various surfaces and areas in the home. These products met the needs of consumers looking to reduce expenses by purchasing a single...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Toilet Care in Spain

The Spanish habit of considering toilet care as one of the most basic hygiene requirements in the home prevented volume sales from a strong decline in 2013. Nonetheless, private label continued to gain ground in the category, especially in rim ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Air Care in Spain

In 2012 and 2013 manufacturers were active in maintaining high consumer interest in air care by the introduction of new fragrances and product formulations. This helped to sustain demand and prevented the category from seeing stronger declines of ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Bleach in Spain

Demand for bleach was supported by Spanish consumers seeking inexpensive, multi-purpose and disinfectant products. Bleach, which has a long tradition in Spain, remained popular due to consumers needing to reduce and control expenses.

Jul 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Consumer Lending in Spain

Many factors are serving to depress the Spanish lending market: banks’ strict lending requirements, consumers' scepticism towards financial institutions, increased saving habits and the lack of ability among a large part of the population to pay back...

Jun 2014 | US$1,900 | Pages: 13 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Spain

Electronics and appliance specialist retailers suffered another catastrophic year in 2013, as sales declined by 8% in current value terms to reach €4.6 billion. The channel remained severely affected by the consequences of the bursting of the real ...

Jun 2014 | View details
Sale: US$725 | Pages: 35 | Add to cart |

Country Report

Grocery Retailers in Spain

In 2013 the economy continued to be the main concern for consumers. Despite this, grocery retailers slightly increased during the year, although consumers continued to be reluctant to increase their consumption patterns. This was due to economic ...

Jun 2014 | View details
Sale: US$725 | Pages: 53 | Add to cart |

Country Report

Health and Beauty Specialist Retailers in Spain

2013 was another harsh year for the Spanish economy, with some channels more affected than others. Grocery retailers, for example, was less affected, with consumers being less reluctant to purchase groceries than other goods, in channels such as ...

Jun 2014 | View details
Sale: US$725 | Pages: 43 | Add to cart |

Country Report

Homeshopping in Spain

Homeshopping is a very traditional and mature channel. Consumers, who are increasingly engaging with technology, prefer to use the internet to make their orders, as they seem to find it more convenient and easy to browse, the retailers are available ...

Jun 2014 | View details
Sale: US$725 | Pages: 33 | Add to cart |

Country Report

Leisure and Personal Goods Specialist Retailers in Spain

2013 was another year of changing habits amongst Spaniards, as with the current low economic performance, many Spanish consumers decided to remain in their own homes rather than going out. As a result, how Spaniards spent their time went through ...

Jun 2014 | View details
Sale: US$725 | Pages: 44 | Add to cart |

Country Report

Mixed Retailers in Spain

In 2013 the main factor affecting the performance of mixed retailers was the economic crisis, which continued in this year. The reasons for the slower performance were mainly related to factors such as the peak in unemployment at the beginning of ...

Jun 2014 | View details
Sale: US$725 | Pages: 39 | Add to cart |

Country Report

Retailing in Spain

2013 will not be remembered as a rosy year, Spain’s economy was still damaged by the burst of the real estate bubble, and unemployment rose to 27%, according to National Statistics. This dramatic figure came about as a result of austerity measures ...

Jun 2014 | View details
Sale: US$1,525 | Pages: 150 | Add to cart |

Country Report

Vending in Spain

Vending declined by 3% in current value terms in 2013, suffering from falling demand as a result of the weak economy. The performance in 2013 was even weaker than that observed during the review period.

Jun 2014 | View details
Sale: US$725 | Pages: 35 | Add to cart |

Country Report

Apparel and Footwear Specialist Retailers in Spain

2013 was marked by the low performance of the economy, a continued decline in confidence amongst most Spanish consumers and increased unemployment. In addition, many employees saw their pay reduced in order to adjust costs, and sales were offered by ...

Jun 2014 | View details
Sale: US$725 | Pages: 46 | Add to cart |

Country Report

Direct Selling in Spain

In 2013 direct selling increased by 4% in current value terms. Compared with the review period CAGR of 3% this was a better performance. The prolonged economic recession, the high level of unemployment, lower disposable incomes and uncertainty in the...

Jun 2014 | View details
Sale: US$725 | Pages: 39 | Add to cart |

Country Report

Internet Retailing in Spain

The size of internet retailing in Spain has been significantly restated in this year’s research, as well as some of the growth rates over the review period, due to new sources. In 2013 internet retailing grew by 13% in current value terms, reaching ...

Jun 2014 | View details
Sale: US$725 | Pages: 57 | Add to cart |

Country Report

Away-From-Home Tissue and Hygiene in Spain

With the government aiming to reduce the public deficit, cuts in the budgets of public institutions were common from the onset of the recession. 2013 was no exception to this, with Spanish institutions finding themselves in a delicate situation, ...

Jun 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Spain

In 2013 cosmetic cotton products benefited from the rise in the use of cosmetics and make-up as a consequence of the recession, with Spanish women finding in these products relief from daily concerns and a way to cheer themselves up and feel more ...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Incontinence in Spain

Incontinence continued to witness significant progress in Spain in 2013. This can be explained by a variety of factors: on the one hand, there is rising concern amongst the health authorities regarding the high incidence of incontinence, and ...

Jun 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Spain

The continuation of the economic recession had a negative impact on the performance of nappies/diapers/pants in 2013. The proliferation of the economic crisis and the high rate of unemployment amongst Spaniards continued to bring down the birth rate ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Tissue and Hygiene in Spain

In 2013 the Spanish economy did not manage to come out of recession, closing in red numbers for another consecutive year, with a GDP decline of 1.2%. Despite a certain optimism from the government due to an improvement in the risk premium and less ...

Jun 2014 | US$2,400 | Pages: 69 | Add to cart | View details

Country Report

Retail Tissue in Spain

Retail tissue continued to see stable demand in the current recessionary environment. The crisis did not considerably affect the demand for these products in Spain. In fact, the continuation of the recession actually contributed to the performance of...

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Sanitary Protection in Spain

Considering that sanitary protection covers products which are considered basic needs for women, the continuation of the economic recession did not necessarily affect the demand for these products. Taking into account the high penetration of such ...

Jun 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Wipes in Spain

In Spain, wipes did not remain immune from the effects of the economic recession on consumer spending. Despite the rising presence of these products in Spanish retailers and their increasing popularity amongst Spaniards, the continuation of the ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Fresh Food in Spain

Like other industries, “la crisis económica” also negatively impacted fresh food total volume sales during the review period. The ongoing recession in the country resulted in massive job losses, bringing previous net immigration and population growth...

Jun 2014 | US$1,100 | Pages: 47 | Add to cart | View details
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