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Market Research on Spain

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain.

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Euromonitor Spain reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Profile

Spain: Country Profile

Spain is in its second year of post-crisis economic expansion. Gains in private investment, an improving the labour market and a modest recovery in exports drive the economy. Domestic demand should continue its moderate growth. Madrid will struggle ...

Apr 2016 | US$150 | Pages: 9 | Add to cart | View details

Country Report

Fresh Food in Spain

Despite positive growth in the economy, fresh food continued to feature intense volatility in Spain, with total volume sales declining in 2015. Spain’s shrinking and ageing population was the main factor behind the negative performance of this mature...

Apr 2016 | US$1,210 | Pages: 50 | Add to cart | View details

Country Report

Food Intolerance in Spain

During 2015, the interest general surrounding healthier food increased in Spain. Within this context, lactose free and gluten free products were increasingly purchased not only by consumers with intolerance issues, but also by family members who do ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Spain

The limited number of new releases and lack of product innovation was the main factor hampering sales of fortified/functional beverages in Spain in 2015. As beverage manufacturers focused their releases in other categories of health and wellness ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Spain

The importance of living a healthy lifestyle increased significantly among Spaniards during 2015 as many consumers became increasingly aware of their diets and the importance of ingesting high-quality food on a daily basis. Recent advances in terms ...

Apr 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Spain

The rising sophistication of Spanish consumers has been a key factor in the expansion of naturally healthy beverages in Spain. In 2015, Spaniards increasingly opted for more specialised products with value-added features, while demanding references ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Spain

In recent years, Spaniards have witnessed the emergence of social media and its impact in several areas of public interest. The promotion of healthier lifestyles, including better and more balanced diets, has been an important topic across numerous ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Organic Beverages in Spain

The rising number of specialist stores offering organic beverages, some of which opened their doors during the period of economic recovery and rise in internal demand, contributed to the development of organic beverages in Spain in 2015. This ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Organic Packaged Food in Spain

Spain is one of the most important producers of organic packaged food, not only in Europe, but also worldwide. The interest among consumers in this niche has increased substantially in recent years and 2015 was no exception. Spaniards are becoming ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Health and Wellness in Spain

After several years of difficult economic conditions, many health and wellness categories have suffered as consumers cut down on what are perceived to be more superfluous products, such as fortified/functional packaged food and beverages. From the ...

Apr 2016 | US$2,100 | Pages: 112 | Add to cart | View details

Country Report

Better For You Beverages in Spain

During 2015, the increasing health consciousness of Spaniards propelled demand for products perceived as more natural, to the detriment of those products with a higher content of artificial ingredients. This shifted the balance of consumers towards ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Better For You Packaged Food in Spain

The efforts that have been made by several companies in the area of research and development in packaged food in recent years yielded positive results in 2015 as innovation was a key aspect not only in spurring growth in better for you packaged food,...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Spain

A recovery from the economic recession and record tourist flows helped the institutional, consumer foodservice and lodging channels to register positive growth. Consequently, AFH tissue and hygiene took advantage of this trend and increased sales ...

Mar 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Spain

Despite Spain registering negligible growth in the number of new births, it was not sufficient to invert the current value decline of 14% registered in new born nappies/diapers over the review period. As a consequence of the economic crisis many ...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Tissue and Hygiene in Spain

Demographic trends, the high penetration levels of retail and hygiene products and the post-recession economic situation shapes the industry’s performance in 2015. These factors resulted in sluggish current value growth, which characterised tissue ...

Mar 2016 | US$2,650 | Pages: 53 | Add to cart | View details

Country Report

Retail Tissue in Spain

In 2015, retail tissue grew by 1% in both volume and current value terms. Two conflicting trends impacted retail tissue. On one side, the decline in the Spanish population and a reduction in the cocooning effect, led to a slowdown in the growth of ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Sanitary Protection in Spain

Private label continues to gain value and volume share in sanitary protection and branded manufacturers are trying to counter this by launching new products and lines. For example, Procter & Gamble introduced a new kind of product within towels, Evax...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Wipes in Spain

Wipes products are not considered essential in Spain as Spaniards tend to prefer other personal cleaning methods. Consequently, their penetration is still limited with baby wipes accounting for 65% of overall value sales in 2015. With the exception ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Incontinence in Spain

Innovation and the expansion of the consumer target base are the main trends underlying the strong growth registered by incontinence in 2015. Manufacturers launched new products to appeal to more active older users, in order to break down some of the...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Footwear in Spain

The strong performance registered in footwear during 2015 confirmed the positive growth trend seen in footwear during 2014. Thanks to the new dynamism being seen in the Spanish economy, more consumers saw their purchasing power improve in 2015 as ...

Mar 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Apparel Accessories in Spain

Zara España SA maintained its leading position in apparel accessories in 2015 with an 8% value share. Zara is the most popular of the Inditex retail brands in Spain and at international level, offering affordable and stylish apparel and footwear for ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Childrenswear in Spain

Childrenswear in Spain recorded a marginal value decline during 2015 as volume sales increased. The major issue faced by the category during the year were the ongoing decline in Spain’s birth rate, which in turn is the result of modest economic ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Hosiery in Spain

Hosiery increased by 1% in current value terms in 2015 to reach €525 million, with 46% of value sales in category derived from non-sheer hosiery and the remaining 54% from sheer hosiery. However, non-sheer hosiery increased in current value by 3% in ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Jeans in Spain

Economy Jeans registered the fastest growth of any category in apparel and footwear in Spain in 2015, rising by 4% in current value. Economy jeans accounted for 70% of volume sales and 52% of value sales in jeans in 2015. These shares increased over ...

Mar 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Menswear in Spain

Men's apparel is witnessing a global renaissance and brands at every price point from Prada to Primark are seeking to capitalise on this dynamic growth as the category weathers the poor macroeconomic climate and outperforms womenswear. For this ...

Mar 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Apparel and Footwear in Spain

The rising popularity of sports such as football, basketball and, in particular, running is helping sportswear to consistently post positive growth as sportswear is becoming seen as acceptable daily leisurewear. As a result, sales of sportswear have ...

Mar 2016 | US$2,100 | Pages: 100 | Add to cart | View details

Country Report

Sportswear in Spain

The positive growth recorded in sportswear in Spain during 2015 was a continuation of the positive growth recorded in the category since 2013. This positive performance has been driven mainly by the expansion of sportswear specialist retailers such ...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Womenswear in Spain

2015 was a positive year for sales of womenswear in Spain as consumer confidence in the general economic outlook recovered, which had a positive knock-on effect for sales of apparel. Spanish women acquired a larger number of womenswear items on ...

Mar 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Bottled Water in Spain

The recovery of the Spanish economy and with this the incomes and purchasing power of consumers in 2015 was a key factor in the increase of bottled water sales, which reached total value sales of €4,881 million, representing growth of 2% over the ...

Feb 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Carbonates in Spain

The increasing health concerns of Spanish consumers had a negative impact on sales of carbonates in Spain in 2015. The fact that sugary carbonates are increasingly associated with the epidemics of overweight and obesity in the developed world was a ...

Feb 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Concentrates in Spain

The low levels of company activity within the category of concentrates, with little innovation and new product development, was the main factor shaping the performance of concentrates in 2015. No major new releases were observed in 2015, as the slow ...

Feb 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Energy Drinks in Spain

Energy drinks continued its healthy development in 2015, largely due to the dynamism of manufacturers of this product. The increasing presence of energy drinks in the off-trade channel, as well as the substantial improvement of its sales in ...

Feb 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Juice in Spain

Despite the emerging economic recovery in Spain, high unemployment, which remained above 20% of the active population at the end of the review period, continued to limit the purchasing power of consumers. This was once again the key factor hampering ...

Feb 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Soft Drinks in Spain

The GDP growth in Spain of 2.5% in 2015 confirmed the recovery of the Spanish economy, leaving behind years of stagnation. This resulted in a recovery of domestic consumption and investment, with volume sales of soft drinks witnessing a positive ...

Feb 2016 | US$2,100 | Pages: 98 | Add to cart | View details

Country Report

RTD Coffee in Spain

Manufacturers of coffee in Spain took a strong interest in the category of RTD coffee in recent years, as it proved to be a key method of diversifying their businesses and targeting new consumers and consumption occasions. The launches of RTD coffee ...

Feb 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

RTD Tea in Spain

The growing perception among Spaniards that sugary soft drinks are among the key contributors to overweight issues and obesity in the developed world has resulted in an increase in consumer demand for healthier and more natural soft drinks. This was ...

Feb 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Sports Drinks in Spain

In 2015, sport drinks did not manage to fully reverse the negative trend of previous years, and recorded 1% declines in both retail volume and value. Despite the significant improvement in the economic scenario in Spain, high unemployment remained ...

Feb 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Coffee in Spain

In 2015, coffee grew by 1% in current retail value terms, but it declined by 1% in retail volume terms. This performance was down to the evolution and consolidation of fresh ground coffee pods as the key driver of growth within coffee. Fresh ground ...

Feb 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Other Hot Drinks in Spain

There are growing concerns amongst Spanish parents regarding their children’s health and nutrition. As a result, the leading companies within other hot drinks made strong efforts in 2015 to highlight the nutritional benefits of their products through...

Feb 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Hot Drinks in Spain

The consolidation of the Spanish economic recovery has resulted in an improvement in the income and purchasing power of a section of the population, which has seen a rise in the popularity of higher added-value products within hot drinks. ...

Feb 2016 | US$2,100 | Pages: 40 | Add to cart | View details

Country Report

Tea in Spain

Over the review period, tea in Spain benefitted from increasing health awareness amongst consumers and rising interest in functional products, along with the rising interest in the tea-drinking culture and expansion of moments of consumption for tea....

Feb 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Air Care in Spain

Value sales of air care declined slightly in 2015. The attitude towards spending among Spanish consumers changed over the review period due to the decline in average disposable income. However, at the end of the review period, the positive ...

Jan 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Bleach in Spain

Value sales of bleach declined by 1% in 2015. The tough economic situation faced by Spain over the review period resulted in Spaniards demonstrating a preference for making savings, for example using fewer cleaning products or choosing cheaper ones. ...

Jan 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Dishwashing in Spain

Value sales of dishwashing declined slightly in 2015. The positive macroeconomic indicators, including GDP growth of around 2%, was not strong enough to drive dishwashing sales in the way that was seen in other home care categories. Despite the ...

Jan 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Insecticides in Spain

The performance of the Spanish economy is vital to explain the performance of home insecticides in 2015. The Spanish economy recorded positive GDP growth of around 2%, limited by the poor performance of other major EU economies and the slowdown of ...

Jan 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Laundry Care in Spain

In 2015 the Spanish economy recovered somewhat, with GDP growing by around 2% and, with it, disposable income. However, the high unemployment rate, which stood in the second quarter of the year at 24%, contributed to Spaniards not abandoning ...

Jan 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Home Care in Spain

In 2015, home care in Spain continued to recover and showed a weaker decline than during the previous year. The economy recorded positive GDP growth in 2015, which supported value sales. However, the fact that the average Spanish consumer’s ...

Jan 2016 | US$2,650 | Pages: 74 | Add to cart | View details

Country Report

Polishes in Spain

Continuing the trend seen throughout the review period, polishes continued to record a current value decline in 2015, falling by 11%. The evolution of the Spanish economy was also crucial to explain the performance of polishes in 2015. The Spanish ...

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Surface Care in Spain

Surface care recorded a weak performance in 2015 with value sales declining by 1%. Consumers continued to purchase these essential products; however many are choosing the cheapest ranges. Although Spanish macroeconomic indicators show a recovery from...

Jan 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Toilet Care in Spain

Current value sales of toilet care fell by 2% in 2015 in Spain, resulting in sales of €69 million. Poor economic conditions and increasing competition as a result of the growing penetration of cheaper alternatives worked against the performance of ...

Jan 2016 | US$990 | Pages: 21 | Add to cart | View details
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