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 Market Research for Spain

Euromonitor publishes reports on industries, consumers and demographics in Spain.

  • Industry specific reports offer insight into market size and market share in Spain; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Spain report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Spain in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Spain statistics factfile.

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Country Report

Consumer Lending in Spain

Still weak, but the economic situation in Spain seems to be improving slowly. Unemployment rates are declining gradually, while macro-economic indicators like GDP have been showing positive rates over the last two quarters. Consumer confidence is ...

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Other Pet Food in Spain

Other pet food will continue to perform positively in value terms in 2014 thanks to the fact that many consumers increasingly prefer to buy a small mammal or bird as a pet, as they can be kept in the house, live for less than two years and are ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Pet Care in Spain

In 2013, pet food continued its flat volume trend, already seen in 2012. Value sales presented faster growth, driven by the development of the premium segment and the rise of average unit prices which absorbed the rising cost of raw materials.

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Pet Products in Spain

In 2014, pet beauty products will see continued fast development. International companies have been launching numerous premium products in this category and domestic players have started including more references in their portfolios, such as is the ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Spain

In 2013, Mars and Nestlé Purina marked the future trend for 2014, boosting single-portion wet cat food packaging. Compared to standard packaging, single-portion is created to be used just once and reduce the waste for the cat owner. At the beginning ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Dog Food in Spain

Over the review period, consumers purchasing patterns have been changing and adapting to the current environment. Spaniards shifted their preferences towards smaller size dogs, such as terriers and pugs, which can be easily managed in city apartments...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Spain

Many of Spain’s leading alcoholic drinks manufacturers are now focusing on RTDs as increasing numbers of Spanish consumers are moving towards easy-to-drink beverages which require little or no preparation and which do need supplementary ingredients ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Spirits in Spain

Despite the emergence of the first signs of recovery for the Spanish economy in 2013, the Spanish population remains very cautious about all unnecessary expenditure, with sales of spirits suffering as a result. 2013 saw further declines in on-trade ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Wine in Spain

During 2013, sales of wine in Spain were influenced by 2% increase recorded in the average off-trade unit price, which had the effect of discouraging many consumers from purchasing wine in retail outlets. In addition, sales of wine through the ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Alcoholic Drinks in Spain

The Spanish alcoholic drinks industry continued to record negative total volume growth in 2013. RTDs was the strongest growing category thanks to the strong performance registered in wine-based RTDs. Spirits was the category to see the most important...

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Beer in Spain

During 2013, sales of beer in Spain were characterised by two very different sets of trends, divided according to the distribution channel. The declines being recorded in sales of beer through the on-trade channel was compensated for by improving ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cider/Perry in Spain

After the outstandingly abundant cider apple harvest of 2012, stronger volume declines were recorded in cider/perry during 2013, especially in on-trade volume sales, a performance which was in line with the slowdowns recorded in the majority of ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Apparel Accessories in Spain

Apparel accessories suffered from the economic crisis. Spanish consumers were forced to reduce their expenditure on less necessary products, which negatively affected sales of apparel accessories. These are often seen as unnecessary items, the ...

Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Footwear in Spain

2013 was another hard year for the Spanish economy, although macroeconomic developments showed some improvement, especially during the last quarter of the year, with unemployment decreasing in December, and the sovereign prime risk easing the ...

Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Hosiery in Spain

Hosiery in Spain was another category affected by the important reduction in confidence and purchasing power amongst the middle- and lower-classes in Spain, who were amongst the most affected by the recession. As a direct consequence, consumers ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Jeans in Spain

Jeans was one of the categories which better dealt with the severe effects of the economic recession, with a decline of 1% in current value terms in 2013, to reach sales of €1.0 billion. The discounts and promotions that took place during the year ...

Oct 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Childrenswear in Spain

Childrenswear performed relatively better than other categories in apparel and footwear in 2013, succeeding in maintaining its value sales. This was a good result, considering the economic slowdown that Spain suffered during the year, with GDP seeing...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Menswear in Spain

Menswear was another category which was hit hard by the economic crisis once again during 2013, declining by 2% in current value terms. Men continued to buy fewer apparel products due to the economic uncertainty in the country and the reduced ...

Oct 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Sportswear in Spain

Sportswear increased in popularity over recent years, due to the positive effects of the success of Spanish athletes in sports such as football, tennis, basketball and various other sports. The country has done relatively well in certain sports, ...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Womenswear in Spain

The economic pinch dictated the performance of womenswear in Spain during 2013. Reduced disposable incomes suffered by the middle- and low-classes in the country due to reductions in wages and rising taxes, meant that the more affordable outlets ...

Oct 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Apparel and Footwear in Spain

2013 was another weak year for apparel and footwear in Spain, with the weak economic performance and high unemployment affecting consumption. Consumers once again decided to postpone purchases, and traded down towards cheaper products. Seeking the ...

Oct 2014 | US$1,900 | Pages: 86 | Add to cart | View details

Country Report

Car Rental in Spain

It was another challenging year in 2013 for car rental companies operating in Spain. The increase in the numbers of inbound tourists and travellers with special focus in cities such as Barcelona, Malaga and Palma de Mallorca. This was important for ...

Oct 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Health and Wellness Tourism in Spain

Medical tourism in Spain increased in current value terms by 1%. Many inbound tourists travel to Spain for knee and back prosthesis from Germany and for dental surgery from the UK. Russian and Arabic patients normally look for beauty treatments. The ...

Oct 2014 | US$900 | Pages: 9 | Add to cart | View details

Country Report

Travel and Tourism in Spain

Spain achieved a new record in the number of international tourists and tourism recognised the benefits of investment in the Marca Espana. The economy showed some recovery but the high levels of unemployment remained present across the country. The ...

Oct 2014 | US$1,900 | Pages: 70 | Add to cart | View details

Country Report

Tourism Flows Domestic in Spain

The domestic economy in Spain continued to struggle to recover in 2013 with consumer spending severely curtailed as a result of diminishing disposable incomes due to increased taxation and charges, high unemployment, a poor labour market and a focus ...

Oct 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Tourism Flows Inbound in Spain

During 2013, international visitors came to Spain in greater numbers than ever before which reflects the enduring and intrinsic appeal of the country as an international travel and tourism destination. Spain is popular amongst all kinds of tourists: ...

Oct 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Outbound in Spain

The economic conditions in Spain continued to impact negatively on outbound tourism during 2013 with consumers more focused on debt reduction and saving than ever before. Reducing and eliminating non-essential spending continues to be the focus with ...

Oct 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tourist Attractions in Spain

Tourists’ consumer habits were reflected in tourist attractions in 2013. The decline in domestic tourists’ purchasing power severely influenced the sales levels of tourist attractions in 2013. The reason for not decreasing substantially was the ...

Oct 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Transportation in Spain

Low cost carriers experienced the strongest current value growth in transportation in Spain, recording growth of 3% in 2013. This was due to an increased offer of low cost routes to European cities, together with an increased number of inbound ...

Oct 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Travel Accommodation in Spain

Domestic tourism continued to impact the revenue of hotels but due to record numbers in the number of international tourists, hotels started recovering in 2013 with marginal growth in the number of hotel rooms, 2% growth in bed nights and an ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Travel Retail in Spain

Spanish consumers still seek the expertise of a travel agent when booking travel and tourism products and services; they are increasingly likely to book through travel agents only when booking long outbound trips outside of Europe, becoming less ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Contact Lenses in Spain

The alarming unemployment rate - which stands at over 25% in 2014 - has been the worst consequence of the dramatic economic situation the country has been undergoing since 2008. It is true that at a macroeconomic level, 2014 is showing positive ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Eyewear in Spain

In 2014 Spanish GDP will grow by over 1% according to both national and international authorities. However, the better macroeconomic indicators have not yet translated into a more confident expenditure attitude amongst average consumers. The still ...

Oct 2014 | US$1,100 | Pages: 33 | Add to cart | View details

Country Report

Spectacles in Spain

Much in line with the situation the category has been witnessing since the crisis hit the Spanish economy, in 2014, spectacles recorded a poor performance with sales declining by 4% in value terms. Although the economic situation is improving from ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Writing Instruments in Spain

Throughout the review period, two major factors continued to shape the performance of writing instruments in Spain. The first of these factors is the adverse economic situation in Spain, which resulted in many consumers adopting a very conservative ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Bags and Luggage in Spain

Bags and luggage recorded a poor performance in Spain as only marginally positive current value growth was recorded, a performance which was very much in line with the difficulties the category has faced since the current economic crisis first hit ...

Oct 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Jewellery in Spain

Spain’s unemployment rate remained at the alarming level of 25% during the first half of 2014 and it is clear that this has been the worst consequence of the dramatic decline of the Spanish economy which has plagued the country since 2008. It is true...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Personal Accessories in Spain

Although at Spain’s GDP growth remained weak overall during 2014, the light at the end of the tunnel is now apparent for the Spanish economy. GDP is set to increase by over 1% over 2014, according to both national and international sources. However, ...

Oct 2014 | US$1,100 | Pages: 67 | Add to cart | View details

Country Report

Watches in Spain

Value sales of watches are set to decline by 2% in current terms in 2014. Although this is a poor performance generally, it still represents an improvement on the dismal results recorded in the category during 2013 and during earlier years of the ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Home Furnishings in Spain

The weak situation of the real estate market continues to be the main burden for the evolution of home furnishing in Spain. As the prices of real estate continue to fall, the interest of Spaniards in investing in properties lessens. The restriction ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in Spain

Traditionally, Spaniards have hired professionals to carry out home improvements, especially when it comes to fixing something or painting a room, attributed to the perception of home improvement tasks as tedious or a burden, and also due to the ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Homewares in Spain

The economic recession continued to shape the performance of homewares in Spain in 2013. The category saw a dual trend: On one side, dining products continued to see its sales decline significantly, affected by the drop in disposable income and ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in Spain

In 2013, home and gardening continued to underperform, affected by the extension of the economic recession, the high unemployment rate and a further decline in the disposable income of consumers. Only home improvement managed to improve its ...

Oct 2014 | US$1,900 | Pages: 46 | Add to cart | View details

Country Report

Gardening in Spain

During 2013, and in line with the review period, sales of gardening products have been severely affected by the impact of the economic crisis on consumer spending. Considering that one out of four Spanish workers is currently unemployed, and that the...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Digestive Remedies in Spain

Sales of digestive remedies increased by 3% in current value terms in 2013, to reach €215 million. Sales were positively affected by the budgetary cuts implemented during the year by the government in order to reduce the public deficit. As such, the ...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Herbal/Traditional Products in Spain

In Spain, the consumption of herbal/traditional products has not been very popular compared with in other European countries; traditionally, patients would follow the recommendation of a doctor or pharmacist. However, there has been a gradual trend ...

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Spain

The law implemented in 2010 banning smoking in almost every public place continued to affect sales of tobacco products in Spain in 2013. In addition, most consumers showed interest in quitting smoking in 2013, which benefited sales of NRT smoking ...

Aug 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Consumer Health in Spain

2013 was another extremely difficult year for the Spanish economy, with unemployment peaking during the month of February, reaching 27%, although during the summer season, due to the increased arrival of tourists, unemployment decreased and ...

Aug 2014 | US$2,400 | Pages: 92 | Add to cart | View details

Country Report

Sports Nutrition in Spain

In 2013 Spanish society showed an increasing interest in sport. The popularity of its sportsmen was an inspiring example for Spaniards to start taking more exercise. As a result, a higher number of Spaniards gradually started to rely on sports ...

Aug 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Spain

Sales of vitamins and dietary supplements increased by 1% in current value terms in 2013, to reach €248 million, although they remained underdeveloped in Spain compared with other neighbouring European countries, as many Spaniards continued to be ...

Aug 2014 | US$900 | Pages: 32 | Add to cart | View details
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