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Spain

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain.

Spain StatisticsConsumer Lifestyles in Spain

Spain Country BriefingsFuture Demographics: Spain in 2030

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    Country Briefing

    Natural Resources: Spain

    Dec 2016

    Spain has a well-established agricultural sector that makes it a leading exporter of fruit and vegetables. While the country is highly dependent on external sources of fossil fuel its capacity to generate renewable energy continues to grow. The ...

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    Country Report

    Financial Cards and Payments in Spain

    Nov 2016

    In 2016 the real GDP growth rate reached 3% – a slight decline from 2015 but still a good performance if compared to other European countries. Unemployment rates were still high but declined from 22% to 20% and deflation turned into slight inflation....

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    Country Report

    Luxury Goods in Spain

    Nov 2016

    The Spanish luxury goods industry has recorded positive current value growth in 2016. However, the industry has witnessed slightly weaker growth than in the previous year. The prospect of a third presidential election and a possible change in the ...

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    Strategy Briefing

    Global Economic Forecasts: Q4 2016

    Nov 2016

    The victory of Donald Trump in the US presidential elections is another political shock to the economies of the developed world. The real impact of the new leadership to the fundamentals of the US economy will show once some new policies start to be ...

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    Country Report

    Packaged Food in Spain

    Nov 2016

    In 2016 the Spanish economy consolidated its recovery, with estimated growth in GDP of 3%, according to the IMF. The rise in domestic demand, a key driver of economic growth, evidenced the rise in consumer confidence, with Spaniards leaving behind ...

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    Country Report

    Computers and Peripherals in Spain

    Nov 2016

    The improvement of the economic conditions in Spain towards the end of the review period was favourable for the substitution of old computers and peripherals with new models. In particular, laptops was one of the most dynamic categories during the ...

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    Country Report

    Home Audio and Cinema in Spain

    Nov 2016

    Sales of home audio and cinema contracted by 5% in volume terms in 2016 due to the increasing popularity of portable wireless speakers, categorised under portable players. Increasingly, consumers are making use of smartphones and digital TVs as their...

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    Country Report

    Home Video in Spain

    Nov 2016

    Sales of digital TVs in Spain are heavily influenced by televised sporting events. In 2016, the broadcasting of the UEFA European football championship, followed by the 2016 Olympic Games, held in Rio de Janeiro, represented an important opportunity ...

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    Country Report

    Imaging Devices in Spain

    Nov 2016

    During 2016, volume sales of imaging devices maintained the same trends that were already evident in the category during 2015. The high penetration rate which has been achieved by smartphones continues to pose a threat to sales of digital cameras and...

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    Country Report

    In-Car Entertainment in Spain

    Nov 2016

    Towards the end of the review period, in-car entertainment in Spain continued to suffer from the rapidly rising popularity of cars that are already equipped with factory fitted in-car navigation systems and in-dash media players, as well as the ...

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    Country Report

    Mobile Phones in Spain

    Nov 2016

    Sales of smartphones in Spain reached maturity towards the end of the review period and volume growth in the category slowed down to 4% in 2016, an inferior performance to the 11% volume CAGR registered over the review period. Smartphones accounted ...

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    Country Report

    Consumer Electronics in Spain

    Nov 2016

    2016 saw consumer electronics in Spain record positive results, with growth driven by the recovery of demand in certain categories, particularly digital TVs, a category in which many purchases were postponed during the review period due to the ...

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    Country Report

    Portable Players in Spain

    Nov 2016

    As e-readers and portable media players continued to register declining volume and value sales in 2016, wireless speakers become the main category in portable players during the year, generating 37% of overall volume sales of portable players in ...

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    Country Report

    Wearable Electronics in Spain

    Nov 2016

    Spanish consumers showed a preference for activity wearables over smart wearables in 2016, with activity wearables accounting for 80% of wearable electronics volume sales during the year. Activity wearables continue to benefit from the ongoing ...

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    Country Report

    Sauces, Dressings and Condiments in Spain

    Nov 2016

    There were two main and well-differentiated trends within sauces, dressings and condiments in 2016. On the one hand, mature categories such as mayonnaise, ketchup and tomato pastes and purées started a strategy based on segmentation, with the launch ...

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    Country Report

    Breakfast Cereals in Spain

    Nov 2016

    Spaniards have traditionally been, and still are, keen consumers of breakfast cereals. Oil and salt on toasted bread, one of the distinguishing marks of the Mediterranean diet, and other more calorific alternatives such as churros (wheat flour fried ...

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    Country Report

    Baked Goods in Spain

    Nov 2016

    Baked goods has experienced positive growth in volume terms in 2016 after the difficulties experienced in 2014 and 2015. However, manufacturers have kept their eye on finding products with more added value that can attract consumers and allow them to...

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    Country Report

    Rice, Pasta and Noodles in Spain

    Nov 2016

    Rice, pasta and noodles has seen a different performance in terms of volume and value sales in 2016, with the category seeing a stronger performance in current value terms compared to retail volume terms...

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    Country Report

    Processed Fruit and Vegetables in Spain

    Nov 2016

    In 2016 processed fruit and vegetables has returned to stability with considerable growth for categories including shelf stable beans and shelf stable fruit. This improvement in the performance of the category has been mainly fuelled by the ...

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    Country Report

    Processed Meat and Seafood in Spain

    Nov 2016

    Processed meat and seafood went through a complicated period following the release of a report from the World Health Organisation in 2015 which spoke about the dangers of consuming processed red meat, which had a damaging effect on its consumption in...

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