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 Market Research for Spain

Euromonitor publishes reports on industries, consumers and demographics in Spain.

  • Industry specific reports offer insight into market size and market share in Spain; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Spain report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Spain in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Spain statistics factfile.

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Country Report

Computers and Peripherals in Spain

In 2013, computer sales fell by 3% in retail volume terms and 17% in business volume terms. Poor economic conditions and reduced consumer budgets led to the further contraction of sales of computers, and peripherals. The retail environment has fared ...

Mar 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Home Audio and Cinema in Spain

Home audio and cinema was one of the best performing categories in 2013, with retail sales increasing by 5% in volume terms and 3% in current value terms. Spanish consumers seem to be highly interested in purchasing these products despite the ...

Mar 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Imaging Devices in Spain

Cameras and camcorders have been hit hard by the outstanding growth of smartphones and tablets, which are multi-functional and provide an alternative to purchasing dedicated cameras and camcorders. Many consumers use their smartphones or portable ...

Mar 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

In-Car Entertainment in Spain

In-car entertainment retail sales declined by 7% in volume terms and 9% in current value terms in 2013. Sales continued to be affected by a number of factors, such as the drop in passenger car sales and the substitution of automotive GPS, audio and ...

Mar 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Mobile Phones in Spain

Mobile communication is a big industry in Spain. The country accounted for the highest smartphone penetration rate in Europe, reaching 57% in 2012. Spain has become a hyper-connected society with intensive internet users. In 2013, the National ...

Mar 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Consumer Electronics in Spain

Spain remains in a difficult economic situation with little prospect of a fast recovery. Consumers are discouraged by high unemployment rates, increasing taxation and political and banking instability. This has resulted in lower household budgets and...

Mar 2014 | US$1,900 | Pages: 76 | Add to cart | View details

Country Report

Portable Players in Spain

Portable players is characterised by two different trends. Portable media players are considered outdated products, whose technology and functions have been overcame by smartphones. Secondly, e-reader sales are growing fast in Spain, thereby gaining ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Small Cooking Appliances in Spain

In 2013, small cooking appliances continued to suffer from consumers cutting back on household expenditure and choosing to prolong the life of their kitchen equipment rather than replacing it before it actually breaks.

Mar 2014 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Spain

Sales of small kitchen appliances (non-cooking) declined further in 2013 falling by 6% in both volume and current value terms as consumers continued to spend only on necessary items. Aside from kettles, many small kitchen appliances (non-cooking) are...

Mar 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Vacuum Cleaners in Spain

In 2013, vacuum cleaners saw stable volume sales performance; however, current value sales rose by 4%. This was fuelled by robotic vacuum cleaners which saw volume and current value sales increases of 23% in 2013. Demand for robotic vacuum cleaners ...

Mar 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Air Treatment Products in Spain

The construction industry is one of the factors which have contributed to Spanish socioeconomic crisis, starting from 2008, and, in 2013, it still did not give signs of improving significantly. This has had an enormous impact on Spanish air ...

Mar 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Dishwashers in Spain

Dishwashers continued to see double-digit decline in both volume and current value sales percentage terms in 2013. Dishwashers still accounts for low penetration rates in Spain and their use is not considered fundamental by households. This, combined...

Mar 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Food Preparation Appliances in Spain

In 2010-2012, food preparation appliances has been one of the better performing categories of consumer appliances in Spain. Economic crisis has favoured it since consumers have spent more time eating at home and, therefore, have invested in some ...

Mar 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Heating Appliances in Spain

Winter 2012-2013 in Spain was characterised as being a cold and long season which induced consumers to purchase heating appliances. This helped heating appliance sales increase by 1% in volume terms in 2013.

Mar 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Home Laundry Appliances in Spain

In 2013, sales of home laundry appliances fell by 9% in volume and current value terms, a slight improvement compared with 2012, which was one of the worst years ever as regards volume sales and revenue performance, driven by massive discounting ...

Mar 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Irons in Spain

Sales of irons in Spain fell by 6% in both volume and current value terms in 2013, a similar performance to the previous year although a slight improvement compared to the early years of the forecast period. As economic crisis hit Spain from 2008, ...

Mar 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Large Cooking Appliances in Spain

Large cooking appliances again accounted for high negative growth rates in 2013 but, similarly to other consumer appliances, presented a slight improvement compared with results in 2012. Sales were heavily affected by a lack of building of new ...

Mar 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Microwaves in Spain

Limited disposable incomes have undermined sales of microwaves in Spain, by generally reducing purchases of new appliances or by inducing most consumers to move towards economy products, including private label. This explains a slightly greater fall ...

Mar 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Consumer Appliances in Spain

2013 proved to be another tough year for Spanish households. Despite slight improvements to macroeconomic indicators, high unemployment rates have continued to negatively affect the population and drastically reduce purchasing power. A continued ...

Mar 2014 | US$2,400 | Pages: 147 | Add to cart | View details

Country Report

Personal Care Appliances in Spain

In 2013, personal care appliances in Spain performed better than it did in 2012, although it continued to see sales decline both in volume and current value terms. Over the review period, the effect of the credit crunch led to a “do it yourself” ...

Mar 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Refrigeration Appliances in Spain

2013 still saw high negative growth rates in refrigeration appliances since the Spanish socioeconomic situation did not improve and Spaniards continued to save money. Consumers have continued to be very reluctant to spend on high-ticket appliances ...

Mar 2014 | US$900 | Pages: 52 | Add to cart | View details

Country Report

Packaged Food in Spain

Despite a more stable year for the Spanish economy in terms of risk premium indicators attributed to the financial reforms of the previous year, the country’s economy is still recovering with another year of contraction of GDP expected in 2013. The ...

Feb 2014 | US$6,500 | Pages: 311 | Add to cart | View details

Country Report

Spectacles in Spain

The spectacles market has been strongly affected by economic crisis: consumers are trying to avoid unnecessary expenses and or seeking to minimise them by purchasing low-cost products. In this contest, private label offers are fast increasing and ...

Feb 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Contact Lenses in Spain

The contact lenses market is taking advantage of the increasing popularity of these products with the Spanish population, its low penetration rates and the increasing number of Spaniards affected by vision deficits which can be corrected by contact ...

Feb 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Eyewear in Spain

Whilst volume and value sales of spectacles declined for the sixth consecutive year in 2013, contact lenses enjoy healthy life and continued registering strong growth both in volume and value. Spaniards have reduced expenditures on spectacles and ...

Feb 2014 | US$1,100 | Pages: 35 | Add to cart | View details

Country Report

Baked Goods in Spain

In 2013, the continuation of the recession in Spain and high unemployment continued to determine the habits of Spaniards in general, and the consumption of packaged food in particular. The decreasing purchasing power of the average consumer continued...

Jan 2014 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Bakery in Spain

Panrico and Bimbo are expected to lead baked goods amongst branded players in 2013, with a 9% and 8% value share respectively. Bimbo’s success is attributed to its continuous focus on innovation and its extended distribution network, which ...

Jan 2014 | US$1,900 | Pages: 76 | Add to cart | View details

Country Report

Breakfast Cereals in Spain

In 2013, the continuation of the economic recession continued to shape the habits of Spaniards. The trend towards cocooning continued, as consumers cut back on out-of-home spending, and replaced some habits which were strongly rooted prior to the ...

Jan 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Biscuits in Spain

For another consecutive year, the economic recession continued to shape the habits of Spanish consumers, having a direct impact on packaged food in general, and on biscuits in particular in 2013. The lack of spending money forced Spaniards to live on...

Jan 2014 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Oils and Fats in Spain

Oils and fats is expected to increase by 8% in current value terms in 2013. This is not because consumers are buying more, as the category is expected to remain stable in volume terms, but due to the high volatility of prices. Consumption remained ...

Jan 2014 | US$900 | Pages: 73 | Add to cart | View details

Country Report

Ice Cream in Spain

Ice cream is expected to increase by 3% in retail volume terms and by 1% in current value terms in 2013. Sales in volume terms are expected to see a similar performance to the previous year, but are expected to grow faster in current value terms. ...

Jan 2014 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Snack Bars in Spain

Snack bars is doing very well despite a worsened economic situation, being one of the most dynamic categories in packaged food once again. People have an increasing interest in healthy foods on-the-go due to longer working hours and hectic schedules....

Jan 2014 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Spreads in Spain

As a result of the poor economic situation, Spaniards are increasingly replacing their consumption away from home with at-home consumption. Breakfast and afternoon snacks out of the home, which used to be very common on a daily basis in the past, ...

Jan 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Tobacco in Spain

The Spanish economy entered a new phase of recession during 2012, which had a direct impact on the country’s tobacco industry. With unemployment affecting more than 25% of the active population, a large number of families are in a critical financial ...

Jan 2014 | US$1,900 | Pages: 66 | Add to cart | View details

Country Report

Smoking Tobacco in Spain

Traditionally in Spain, both RYO tobacco and pipe tobacco were consumed by adult men, often elderly men, with the majority of the country’s smokers leaning towards more modern and convenient products such as cigarettes. However, in recent years, RYO ...

Jan 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Cigarettes in Spain

The ongoing economic recession in Spain and the scant signs of genuine recovery in the short term have combined to result in substantial damage being caused to Spain’s tobacco industry in general, with cigarettes particularly negative affected. As ...

Jan 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Cigars in Spain

Spain is one of the ten leading countries at global level in terms of per capita cigar consumption. The country has traditionally been a major cigar manufacturer and cigar consumption has been very high among Spaniards for generations. The main ...

Jan 2014 | US$900 | Pages: 35 | Add to cart | View details

Strategy Briefing

The New Face of Private Label: Global Market Trends to 2018

Today’s private labels – unlike the generic offerings of the past – are carefully managed and marketed in order to improve the retailer’s competitive edge. Indeed, many are now seen as brands in their own right. This global report examines new ...

Jan 2014 | US$2,600 | Pages: 103 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Spain

According to the latest study published by the Spanish Consejo Superior de Investigaciones Cientificas (The Spanish National Research Council) in 2012, Spaniards are changing their consumption habits. Due to the economic situation, many Spaniards ...

Jan 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Pasta in Spain

The deep economic recession Spain is undergoing is still shaping the performance of key packaged food categories as is the case of pasta in 2013. Sales of pasta are expected to grow by 2% in value terms during the year, a similar positive trend to ...

Jan 2014 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Spain

Over the review period, Spaniards decreased the amount of money spent on going out and leisure activities as a result of the difficult economic situation and high levels of unemployment. This especially affected those under 30 years old, who are ...

Jan 2014 | US$900 | Pages: 67 | Add to cart | View details

Country Report

Soup in Spain

With value growth of 0.2%, resulting in sales of €192 million, soup is expected to show a weak performance in 2013 for the fourth year running, far from the dynamism that characterised the category at the beginning of the review period when sales ...

Jan 2014 | US$900 | Pages: 63 | Add to cart | View details

Country Report

Noodles in Spain

Spaniards have developed a higher interest in staying at home, especially amongst younger consumers. With an unemployment rate for those under 30 years old standing at over 50%, their willingness to go out for dinner has decreased as their disposable...

Jan 2014 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Toys and Games in Spain

2012 is the second year of contraction for the toys and games market in Spain and it seems that it will not be the last one. It is usually said that the economic situation of a country is deemed really bad only when toy sales register a negative ...

Jan 2014 | US$1,100 | Pages: 48 | Add to cart | View details

Country Report

Canned/Preserved Food in Spain

Cocooning among Spaniards, which has come as a consequence of the economic recession, has caused an important rise in home cooking and interest in traditional recipes in Spanish homes. In this context, there is an increasing preference amongst ...

Jan 2014 | US$900 | Pages: 61 | Add to cart | View details

Country Report

Chilled Processed Food in Spain

During 2013, with the extension of the economic recession and the further deterioration of the labour market, Spaniards are continuing to see their income and purchasing power shrink. In this context, more consumers are opting to cut down on ...

Jan 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Dried Processed Food in Spain

The economic recession, which has extended for another year in Spain, continues to deeply affect the financial situation of the average consumer. Facing a declining income and decreasing purchasing power, during 2013, consumers are opting to spend ...

Jan 2014 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Frozen Processed Food in Spain

In Spain there is a strong trend of consumers eating and cooking at home as a way of saving money due to the recession. The deterioration of the situation for Spanish consumers, as a result of declining income and shrinking purchasing power, has ...

Jan 2014 | US$900 | Pages: 63 | Add to cart | View details

Country Report

Ready Meals in Spain

Because of the economic recession, Spaniards are cutting down on unnecessary spending in an attempt to get the most out of their squeezed budgets. In this context, and with the trend towards cocooning and cooking and eating at home, ready meals is ...

Jan 2014 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Confectionery in Spain

Nestlé España continues to lead chocolate confectionery in 2013 with a 23% value share. It’s high presence in the different distribution channels and predominance in the market, especially in tablets and countlines, is providing a stable ground for ...

Dec 2013 | US$1,900 | Pages: 82 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook