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 Market Research for Spain

Euromonitor publishes reports on industries, consumers and demographics in Spain.

  • Industry specific reports offer insight into market size and market share in Spain; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Spain report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Spain in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Spain statistics factfile.

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Country Report

Gardening in Spain

According to Euromonitor International estimates, 78% of Spain is accounted for by urban areas. Within Spanish cities, apartment buildings dominate, with the bulk of Spanish people living in flats and with no access to private gardens. This situation...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in Spain

In Spain, the home furnishings category has been driven by the Spanish culture of buying a second home, traditionally at the beach. As a consequence of this and prior to the bursting of the housing bubble, home furnishings recorded strong growth ...

May 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Home Improvement in Spain

In 2014, the Spanish economy achieved positive GDP growth, helping to increase disposable incomes. However, the high unemployment rate, which remained at 24%, contributed to Spaniards’ ongoing cautious attitude towards spending. In an attempt to ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Homewares in Spain

With both national and international bodies such as the IMF and EU revising upwards Spain’s expected GDP growth rate for 2014 several times during the year, consumer confidence increased, thus benefiting sales of homewares. However, Spanish consumers...

May 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Home and Garden in Spain

Although Spain recorded positive GDP growth in 2014, this was not enough to generate a positive performance from the country’s home and garden market. The fact that home and garden’s performance is tightly linked to that of the Spanish second homes ...

May 2015 | US$2,100 | Pages: 45 | Add to cart | View details

Country Report

Packaging Industry in Spain

Although macroeconomic indicators show positive signs, the average Spanish consumer is still far from reaching pre-economic crisis levels. The unemployment rate still stands at 24%, according to the EPA (Encuesta Población Activa – Active Population ...

May 2015 | US$2,100 | Pages: 50 | Add to cart | View details

Country Report

Hot Drinks Packaging in Spain

Retail hot drinks packaging recorded a 5% increase in the total unit volume sold in 2014, a slightly lower growth rate than in the previous year. Much in line with 2013, the economic situation continued to shape the performance of hot drinks ...

May 2015 | US$1,000 | Pages: 38 | Add to cart | View details

Country Report

Soft Drinks Packaging in Spain

The evolution of the Spanish economy is key to explaining the performance of soft drinks packaging in 2014. In 2014, all the major international organisations pointed out that the Spanish economy recorded a positive GDP growth rate of around 1%, ...

May 2015 | US$1,000 | Pages: 39 | Add to cart | View details

Country Report

Alcoholic Drinks Packaging in Spain

In 2014, the economic situation was once again the main factor driving the performance of alcoholic drinks packaging in Spain. 2014 saw a recovery in the Spanish economy, with GDP growing and with it disposable incomes. However, the fact that the ...

May 2015 | US$1,000 | Pages: 39 | Add to cart | View details

Country Report

Apparel Accessories in Spain

In 2014 apparel accessories increased by 2% in volume terms and 1% current value terms. Growth was driven by economic recovery, which allowed Spaniards to recover their trust and re-activate purchases. Also, many manufacturers expanded their offer of...

May 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

Childrenswear in Spain

Childrenswear showed slight growth of 1% in volume terms in 2014, thanks to the expansion of low cost retailers and their strategy of selling in multipacks or per outfit (so-called conjuntos), which encouraged consumers to buy more products at once. ...

May 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Footwear in Spain

In 2014 footwear experienced a decline of 1% in current value terms, whilst demand in volume terms increased by 1%. The positive volume growth can be explained by the recovery of economic conditions; yet 2014 was also marked by the rapid outlet ...

May 2015 | US$1,000 | Pages: 26 | Add to cart | View details

Country Report

Hosiery in Spain

The emergence of low cost specialised hosiery retailers is changing the landscape in the category. Traditionally, hosiery purchases were concentrated on multibrand independent retailers. During the last five years, specialised monobrand stores ...

May 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Jeans in Spain

Jeans was amongst the fastest growing categories in apparel in Spain in 2014, registering growth of 3% in both volume and current value terms. The timid recovery of the economy and demand were the main factors behind this growth. Furthermore, fashion...

May 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Menswear in Spain

2014 was the first year of positive growth in menswear, after years of decline registered during the review period, with demand directly affected by the economic crisis. Between 2008 and 2013, menswear experienced a 20% decline in current value ...

May 2015 | US$1,000 | Pages: 32 | Add to cart | View details

Country Report

Apparel and Footwear in Spain

In 2014 apparel and footwear in Spain registered its first year of positive growth in the review period, and reversed the negative trend which started in 2008, at the outset of the deep economic crisis. In 2014 the Spanish population finally seemed ...

May 2015 | US$2,100 | Pages: 87 | Add to cart | View details

Country Report

Sportswear in Spain

Growth in sportswear in 2014 confirmed the good performance in 2013. Sales were driven by different factors: the expansion of specialised sportswear retailers (Decathlon, Sprinter, JD Sport, Intersport, etc.); the growing number of Spaniards doing ...

May 2015 | US$1,000 | Pages: 16 | Add to cart | View details

Country Report

Womenswear in Spain

As the Spanish economy returns to growth, Spaniards are recovering their trust, and womenswear registered positive growth after six years of decline, growing by 2% in current value terms in 2014. This growth was also driven by the constant progress ...

May 2015 | US$1,000 | Pages: 34 | Add to cart | View details

Strategy Briefing

Global Consumer Attitudes to Home Ownership: In Search of a Room of One’s Own

Housing (shelter) is a fundamental human need, but its supply poses complex challenges. The manner in which these challenges are dealt with by markets and governments varies widely around the world, and these variations can have a profound impact on...

Apr 2015 | US$1,200 | Pages: 105 | Add to cart | View details

Country Report

Health and Wellness in Spain

In 2014, the Spanish economy succeeded in coming out of the recession, expected to close with a GDP rise of 1.5% by the end of the year, according to predictions of the IMF. Yet, high unemployment, which remained slightly below 25% by the end of the ...

Apr 2015 | US$2,100 | Pages: 103 | Add to cart | View details

Global Briefing

City Travel Briefing: Barcelona

Barcelona stands out today as one of the world’s leading tourism destinations. The city has positioned itself as a leader in the European cruise market and has developed a strong reputation in the MICE segment. Its mild climate, vibrant culture, ...

Apr 2015 | US$525 | Pages: 31 | Add to cart | View details

Global Survey Report

Consumers in the Digital World: Hyperconnectivity and Technology Trends

This report is a comprehensive summary of results from Euromonitor International’s Hyperconnectivity survey, undertaken in December 2014, which includes responses from over 8,000 on-line consumers in 17 countries.

Apr 2015 | US$1,450 | Pages: 63 | Add to cart | View details

Country Report

Sanitary Protection in Spain

Sanitary protection as a whole (excluding intimate wipes) has managed to maintain its ground in 2014. The fact that sanitary protection is regarded as an essential product by most Spanish women benefited this industry, remaining rather stable in ...

Mar 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Retail Tissue in Spain

Despite the economic recession and slight decline in the population (according to the National Institute of Statistics, the population fell by 0.5% in 2014 as a consequence of the exodus of young professionals and the return of immigrants to their ...

Mar 2015 | US$1,000 | Pages: 26 | Add to cart | View details

Country Report

Wipes in Spain

All subcategories in wipes remained relatively stable or showed slight decline in 2014 in both volume and value terms. In an almost post-recessionary Spain, consumers are still seeking to reduce expenditure wherever possible, particularly in ...

Mar 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Spain

In 2014, budget cuts across the public sector remained in place, which continued to have a detrimental impact on institutional sales of away-from-home tissue and hygiene. However, the slight recovery of the Spanish economy in 2014 had a more positive...

Mar 2015 | US$1,000 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Spain

Cotton wool/buds/pads are considered basic products in most households, which explains why the category is somewhat less vulnerable to macroeconomic factors. Therefore, the economic recession that Spain experienced from 2008 onwards had a milder ...

Mar 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Incontinence in Spain

Incontinence has proved to be a dynamic category, enjoying healthy growth rates over the review period, even during the years of economic recession. In 2014, the industry continued to witness significant progress in Spain, with sales lifted by 9%, to...

Mar 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Spain

In 2014, nappies/diapers/pants recorded volume and value declines of 3% and 2%, respectively, following the downwards trend witnessed by the category since 2010. This was mainly due to two major factors: falling birth rates and cost-saving ...

Mar 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Tissue and Hygiene in Spain

After years of recession, the Spanish economy started to see revitalisation in 2014, recording positive GDP growth for the year. Unemployment and other major macroeconomic indicators also showed an important trend shift towards recovery. However, ...

Mar 2015 | US$2,650 | Pages: 60 | Add to cart | View details

Country Report

Polishes in Spain

The trends in consumption regarding polishes among Spaniards have not changed during 2014. As has occurred in recent years, the use of cheaper materials and surfaces, which also need less care and maintenance, has become more and more popular, ...

Mar 2015 | US$1,000 | Pages: 18 | Add to cart | View details

Country Report

Surface Care in Spain

During 2014, the economic crisis continued affecting the purchasing power of Spaniards who became more careful and conscious when buying. The rationalisation of their choices as a way to save money and to make better use of their resources motivated ...

Mar 2015 | US$1,000 | Pages: 27 | Add to cart | View details

Country Report

Toilet Care in Spain

The negative effects of the economic crisis in Spain continued to affect toilet care products in Spain. Consumers kept trying to moderate their expenses, impacting the results of the category during 2014.

Mar 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Air Care in Spain

During 2014, the popularity of air care continued to increase among Spanish consumers. This motivated manufacturers to introduce new fragrances and formats that would satisfy consumer demand for attractive innovations.

Mar 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Bleach in Spain

In addition to the fact that bleach is a very mature category, the economic crisis in Spain was strong enough to affect sales during 2014 once again, producing a drop in volume sales of 2% to 308 litres. During 2014 the drop in value terms reached ...

Mar 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Dishwashing in Spain

Macroeconomic indicators improved in Spain during 2014 after a period of strong crisis. This improvement motivated consumers to take into account added value rather than only price at the moment of selecting dishwashing products. Dishwashing ...

Mar 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Home Insecticides in Spain

During 2014, the economic environment in Spain was not favourable for the home insecticides category, the value sales of which once again posted a slight drop and left sales at €118 million. Nevertheless, this decrease was smoother than that ...

Mar 2015 | US$1,000 | Pages: 18 | Add to cart | View details

Country Report

Laundry Care in Spain

Laundry care remained the largest category among home care products during 2014. However, it registered negative results in both, value and volume terms. On one hand, this was due to the effects of the economic crisis in Spain that limits consumers ...

Mar 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Country Report

Home Care in Spain

The Spanish economy has been in the middle of one of the worst economic crisis for the past few years and 2014 was no exception. At the beginning of the economic crisis, home care products were not strongly affected; later, the high unemployment rate...

Mar 2015 | US$2,650 | Pages: 70 | Add to cart | View details

Country Report

Beauty and Personal Care Packaging in Spain

The fact that both national and international entities such as IMF or EU revised to the better the expected GDP growth rate for 2014, increased consumer confidence and benefited sales. However, Spanish consumers are still showing a conservative ...

Mar 2015 | US$1,000 | Pages: 38 | Add to cart | View details

Country Report

Home Care Packaging in Spain

The economic situation was once again the main factor driving the performance of the Spanish home care market. In 2014 the Spanish economy recovered its grip with the GDP growing and with it, disposable income. However, the fact that the average ...

Mar 2015 | US$1,000 | Pages: 38 | Add to cart | View details

Country Report

Dog and Cat Food Packaging in Spain

Overall, dog and cat food packaging in Spain showed positive growth rates, yet significantly lower than that seen before the onset of the economic recession. In particular in 2014 the number of units grew by almost 3%. In Spain, pets are considered ...

Mar 2015 | US$1,000 | Pages: 37 | Add to cart | View details

Country Report

Tobacco Packaging in Spain

The declining purchasing power of Spanish population is the direct consequence of the ongoing economic recession and declining income levels have led a high number of Spanish smokers to quit, especially those with low income levels. In fact according...

Mar 2015 | US$1,000 | Pages: 38 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in Spain

The difficult situation of the labour market in Spain, with an unemployment rate of over 24%, continued to shape consumer purchasing patterns for another consecutive year. As a way of reducing overall spending, and very much in line with the years of...

Mar 2015 | US$1,000 | Pages: 38 | Add to cart | View details

Country Report

Chilled Processed Food Packaging in Spain

The fact that both national and international entities such as IMF or EU revised to the better the expected GDP growth rate for 2014 through the year increased consumer confidence and benefited sales of chilled processed food packaging. However, ...

Mar 2015 | US$1,000 | Pages: 37 | Add to cart | View details

Country Report

Confectionery Packaging in Spain

Confectionery packaging managed to withstand the adverse economic environment in 2014 with the total number of units growing marginally in that year. The high unemployment rate and falling purchasing power seemed not to deter Spaniards from ...

Mar 2015 | US$1,000 | Pages: 38 | Add to cart | View details

Country Report

Dairy Packaging in Spain

Two major factors keep shaping the performance of dairy packaging in Spain. First the price-conscious purchasing behaviour of Spanish consumers. Despite the beginning of an economic recovery, a significant percentage of the population remained in an ...

Mar 2015 | US$1,000 | Pages: 38 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in Spain

The evolution of the Spanish economy is crucial in explaining the performance of sauces, dressings and condiments packaging in 2014. In that year, all major international organisations coincided on pointing out that the Spanish economy recorded a ...

Mar 2015 | US$1,000 | Pages: 38 | Add to cart | View details

Country Report

Baby Food Packaging in Spain

According to official data from the Institute of National Statistics, the Spanish birth rate dropped by over 6% in 2013. This decline consolidated the declining trend the Spanish birth rate has been recording since 2009. Two factors contribute to ...

Mar 2015 | US$1,000 | Pages: 37 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Spain

Allergies are constantly increasing amongst the Spanish population, because of environmental factors such as pollution or closed working spaces. Seasonality, which traditionally dominated the category, with peaks of sales registered during the cold ...

Mar 2015 | US$1,000 | Pages: 24 | Add to cart | View details
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