Spain

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Spain StatisticsConsumer Lifestyles in SpainSpain Country BriefingsFuture Demographics: Spain in 2030

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    Strategy Briefing

    Global Economic Forecasts: Q2 2018

    May 2018

    Global economy continues to perform strongly, both in advanced and emerging markets. Global real GDP expanded by 4.0% in Q4 2017. Growth was supported by higher investment activity in advanced economies, higher consumer demand in emerging markets, ...

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    Country Report

    Country Report

    Cat Food in Spain

    May 2018

    The humanisation trend is set to be one of the key drivers of cat food sales in the forecast period. With the effect of this popular trend, cat owners are increasingly aware about the ingredients used in cat food. This was already the case at the end...

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    Country Report

    Country Report

    Dog Food in Spain

    May 2018

    Health and wellness trends started affecting the average consumers’ purchasing decisions for both them and for their pets. Spanish consumers are increasingly informed and concerned about the content and ingredients of what they and their pets eat. To...

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    Country Report

    Country Report

    Other Pet Food in Spain

    May 2018

    The number of small mammals (especially rabbits, hamsters and guinea pigs) grew rapidly as more parents considered them the perfect substitute to dogs for children as they do not require walking, large living spaces and are easy and cheap to ...

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    Country Report

    Country Report

    Pet Care in Spain

    May 2018

    During 2017 the Spanish economy consolidated its recovery and with it the unemployment rate declined significantly, resulting in Spaniards being more willing to spend extra money on taking care of their pets. Until the end of the review period, given...

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    Country Report

    Country Report

    Pet Products in Spain

    May 2018

    Traditionally, taking vitamins was not popular in Spain. Health professionals often favoured the right nutrition to provide the body with what it needs. However, over the latter years of the review period the attitude towards vitamin intake changed. ...

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    Strategy Briefing

    Strategy Briefing

    Menswear in Western Europe

    May 2018

    While demand for menswear is supported by men’s growing interest in fashion, value growth will be restrained by mounting pressure on unit prices. Alongside the pressure placed on prices by highly competitive fast fashion and private label players, ...

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    Country Report

    Country Report

    Gardening in Spain

    May 2018

    In 2017 there was a small improvement in gardening sales compared with 2016 thanks to the good performance of gardening equipment, in particular lawn mowers. Nevertheless, according to Euromonitor International data, Spain has the lowest number of ...

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    Country Report

    Country Report

    Home Furnishings in Spain

    May 2018

    Two main trends defined the demand for home furnishings in 2017: increasing purchasing power and the reduction of available living space. Earlier in the review period, as Spaniards were afflicted by the economic crisis, the main purchasing criterion ...

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    Country Report

    Country Report

    Home Improvement in Spain

    May 2018

    With the stabilisation of the economic situation in the country, in 2017 Spaniards started to invest again in their home by purchasing a new or second-hand house or by renovating their house. As a result, home improvement sales registered growth. Two...

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    Country Report

    Country Report

    Homewares in Spain

    May 2018

    In 2017, homewares continued to grow, posting a similar rate to the one registered in 2016. Consumers’ rising purchasing power and the subsequent reactivation of the home property market were the main factors in the performance. As the purchasing of ...

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    Country Report

    Country Report

    Home and Garden in Spain

    May 2018

    2017 was another positive year for home and garden sales in Spain, the third consecutive one after the slowdown registered during the 2008-2014 economic crisis. The main drivers were the reactivation of the property market as well as Spaniards ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Spain

    May 2018

    The decline in the Spanish birth rate is expected to be the biggest threat to the growth of baby and child-specific products in the coming years. 2016 was the first year in Spanish demographic history in which the number of deaths was higher than the...

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    Country Report

    Country Report

    Bath and Shower in Spain

    May 2018

    Mimicking what has already been seen in other EU countries, Spanish consumers are increasingly demanding products which allow them to enjoy a luxurious wellness bath and shower experience at home. As bathing is not popular in Spain, this luxurious ...

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    Country Report

    Country Report

    Colour Cosmetics in Spain

    May 2018

    Traditionally, Spanish colour cosmetics preferences are defined by fashion trends, and according to these trends the popularity of the different colour cosmetics categories changes. The importance of celebrities and models as fashion-setters has ...

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    Country Report

    Country Report

    Deodorants in Spain

    May 2018

    A growing number of Spaniards are increasing the frequency with which they practice sports. This comes from the fact that over the review period many Spaniards looked for cheap leisure activities, and sport was one of these. This was also supported ...

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    Country Report

    Country Report

    Depilatories in Spain

    May 2018

    Due to the weather conditions in the country, hair removal is part of Spanish women’s beauty routine throughout the year, but especially over the summer months, when depilation and the use of depilation products grows by over 50%. Over the review ...

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    Country Report

    Country Report

    Fragrances in Spain

    May 2018

    The recovery of the Spanish economy is set to be a key factor supporting the performance of fragrances in the country over the forecast period, especially premium fragrances. The first and most important effect was the recovery of the employment ...

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    Country Report

    Country Report

    Hair Care in Spain

    May 2018

    Economic indicators are set to be crucial to the performance of hair care in Spain during the forecast period. The latest estimates published by Euromonitor International and international institutions (IMF, OECD) predict a recovery of the Spanish ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Spain

    May 2018

    Better macroeconomic indicators, which are expected to result in steady GDP growth and the decline of the unemployment rate, are set to continue over the coming years. In fact, if political instability allows, Spain is set to be one of the fastest ...

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