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Spain

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain.

Spain StatisticsConsumer Lifestyles in Spain

Spain Country BriefingsFuture Demographics: Spain in 2030

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    Country Briefing

    Natural Resources: Spain

    Aug 2017

    Lack of hydrocarbon reserves is a major issue for Spain, leading to dependence on energy imports and susceptibility to oil price fluctuations. Furthermore, domestic coal production is a key pollutant, although subsidies to the industry are likely to ...

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    Country Report

    In-Car Entertainment in Spain

    Aug 2017

    In-car entertainment demand continued to fall steeply in 2016 and 2017, mostly affected by the widespread usage of smartphones as both navigators and music players, as well as by the popularisation of fully equipped cars with connectivity functions....

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    Country Report

    Computers and Peripherals in Spain

    Aug 2017

    Computers and peripherals (business and retail) did not manage to completely overturn the negative trend recorded during the review period despite the volume decline slightly slowing down and marginal positive value growth thanks increased investment...

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    Country Report

    Home Audio and Cinema in Spain

    Aug 2017

    Within a few years, digital music and wireless technology revolutionised the audio world. The smartphone-loving Spaniards and avid consumers of streaming music, massively shifted their demand towards Bluetooth/wifi devices such as wireless speakers, ...

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    Country Report

    Home Video in Spain

    Aug 2017

    TV sales declined again in 2017. Due to the lack of breakthrough innovations justifying the substitution of old TVs, the replacement cycle extended further. Indeed, 4K and HD video content remained limited within Spain’s “digital TV for all” TV, but ...

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    Country Report

    Imaging Devices in Spain

    Aug 2017

    Imaging devices continued on a negative trend in 2017. Despite taking videos and photos becoming incredibly popular activity in Spain with all ages, smartphones cannibalised sales of cameras and camcorders, thanks to the possibility of immediately ...

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    Country Report

    Mobile Phones in Spain

    Aug 2017

    Smartphones reached its saturation point in Spain and in 2017 registered the second consecutive year of decline. The lack of important innovations in the technology encouraged consumers to extend the life cycle of their smartphones, reaching 32 ...

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    Country Report

    Consumer Electronics in Spain

    Aug 2017

    In 2017, the Spanish economy continued to outpace expectation and grew fast, above the Western Europe average. This was fundamental to support demand for consumer electronics and help preferences shift towards more premium devices. Nevertheless, the ...

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    Country Report

    Portable Players in Spain

    Aug 2017

    Products such as e-readers, portable media players and other portable media players faced strong competition from smartphones and in 2017 maintained the negative trend already shown during the review period. These products tend to be purchased for ...

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    Country Report

    Wearable Electronics in Spain

    Aug 2017

    Wearable electronics gradually gained popularity in Spain as awareness grew among a large proportion of the population. Manufacturers increased investment in marketing campaigns, especially in stores, to make these new devices more visible and arouse...

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    Country Briefing

    Economy, Finance and Trade: Spain

    Jul 2017

    In recent years, Spain has been performing relatively better than expected. In 2016, it was amongst the top five fastest-growing economies in the eurozone. The nation will continue on its path of economic recovery, despite moderation in real GDP ...

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    Country Briefing

    Households: Spain

    Jul 2017

    Spain’s household market is still feeling the impact of the economic crisis, as unemployment among household heads remains high and consumers tend to avoid less-essential spending. Nevertheless, improved economic conditions have boosted the property ...

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    Country Report

    Cigarettes in Spain

    Jul 2017

    The cigarettes category brought no surprises in 2016, when retail volume and value sales recorded flat performances. It is true that the Spanish economy continued to consolidate in its recovery and both macro and micro economic indicators indicated ...

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    Country Report

    Tobacco in Spain

    Jul 2017

    Spanish tobacco sales in both retail volume and value terms remained largely stable in 2016, with only marginal declines. Despite the government policy of increasing taxes on tobacco products at the end of 2016, tobacco sales did not suffer ...

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    Country Report

    Bags and Luggage in Spain

    Jun 2017

    The better economic situation is key to explaining the improvement in bag and luggage sales. As macro and microeconomic indicators keep showing good values so do the value sales of the category. Spanish consumers are more willing to spoil themselves ...

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    Country Report

    Jewellery in Spain

    Jun 2017

    Value sales of fine jewellery and costume jewellery are growing at similar rates in Spain. The fact that Spanish macro and micro economic indicators are positive and the employment rate keeps growing is having a positive effect on the willingness of ...

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    Country Report

    Personal Accessories in Spain

    Jun 2017

    During 2017 the Spanish economy consolidated its recovery and with it the unemployment rate declined to 20%, according to Euromonitor International. The recovery of the employment rate resulted in Spaniards being more willing to spend extra money on ...

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    Country Report

    Watches in Spain

    Jun 2017

    In 2016, over 13 million mobile phones, of which almost 12 million were smartphones, were sold in Spain, according to Euromonitor International’s consumer electronics data. This meant that 90% of households were in possession of a smartphone. Tablets...

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    Country Report

    Writing Instruments in Spain

    Jun 2017

    For the first time in years writing instruments recorded a positive, although marginal, performance in value terms. The fact that 2016 consolidated the recovery of the Spanish economy and the employment rate kept growing resulted in parents being ...

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    Country Report

    Eyewear in Spain

    Jun 2017

    Eyewear in Spain is set to maintain positive growth during 2017 due to the fact that the country’s population is ageing and an increasing number of Spanish consumers require vision correction combined with the average increase of disposable income. ...

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