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Spain

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain.

Spain StatisticsConsumer Lifestyles in Spain

Spain Country BriefingsFuture Demographics: Spain in 2030

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    Country Report

    Cigarettes in Spain

    Jul 2017

    The cigarettes category brought no surprises in 2016, when retail volume and value sales recorded flat performances. It is true that the Spanish economy continued to consolidate in its recovery and both macro and micro economic indicators indicated ...

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    Country Report

    Tobacco in Spain

    Jul 2017

    Spanish tobacco sales in both retail volume and value terms remained largely stable in 2016, with only marginal declines. Despite the government policy of increasing taxes on tobacco products at the end of 2016, tobacco sales did not suffer ...

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    Country Report

    Bags and Luggage in Spain

    Jun 2017

    The better economic situation is key to explaining the improvement in bag and luggage sales. As macro and microeconomic indicators keep showing good values so do the value sales of the category. Spanish consumers are more willing to spoil themselves ...

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    Country Report

    Jewellery in Spain

    Jun 2017

    Value sales of fine jewellery and costume jewellery are growing at similar rates in Spain. The fact that Spanish macro and micro economic indicators are positive and the employment rate keeps growing is having a positive effect on the willingness of ...

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    Country Report

    Personal Accessories in Spain

    Jun 2017

    During 2017 the Spanish economy consolidated its recovery and with it the unemployment rate declined to 20%, according to Euromonitor International. The recovery of the employment rate resulted in Spaniards being more willing to spend extra money on ...

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    Country Report

    Watches in Spain

    Jun 2017

    In 2016, over 13 million mobile phones, of which almost 12 million were smartphones, were sold in Spain, according to Euromonitor International’s consumer electronics data. This meant that 90% of households were in possession of a smartphone. Tablets...

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    Country Report

    Writing Instruments in Spain

    Jun 2017

    For the first time in years writing instruments recorded a positive, although marginal, performance in value terms. The fact that 2016 consolidated the recovery of the Spanish economy and the employment rate kept growing resulted in parents being ...

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    Country Report

    Eyewear in Spain

    Jun 2017

    Eyewear in Spain is set to maintain positive growth during 2017 due to the fact that the country’s population is ageing and an increasing number of Spanish consumers require vision correction combined with the average increase of disposable income. ...

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    Country Report

    Spectacles in Spain

    Jun 2017

    In 2017, the category continued to grow as in 2016 and 2015 while the remaining years of the review period showed negative performance. Spectacles registered 3% current value growth in 2017. Although the positive economic outlook is driving positive ...

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    Country Report

    Beer in Spain

    Jun 2017

    In 2016, sales of beer benefited from the consolidation of the economic recovery in Spain and rising consumer confidence. The positive evolution of the category in both the on-trade and off-trade channels was the key indicator of this trend. In the ...

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    Country Report

    Cider/Perry in Spain

    Jun 2017

    2016 saw cider/perry record total value growth of 1% in current terms to reach sales of EUR270 million. Despite the positive performance of the category in value terms, cider/perry recorded negative total volume growth in 2016, with sales declining ...

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    Country Report

    Alcoholic Drinks in Spain

    Jun 2017

    2016 saw the recovery of Spanish economy consolidate, as a GDP increase of 2.6% was recorded, according to estimates of the International Monetary Fund in April. Despite almost nine months of political uncertainty due to delays in forming a ...

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    Country Report

    Rtds/High-Strength Premixes in Spain

    Jun 2017

    2016 saw sales of RTDs/high-strength premixes hampered by the general shift in consumption towards other categories of alcoholic drinks in which products have higher levels of added value. Within the context of the ongoing economic recovery, the ...

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    Country Report

    Spirits in Spain

    Jun 2017

    Spirits in Spain managed to record positive growth during 2016 after more than a decade of steady sales declines in volume terms. The climate of economic consolidation and growth in consumer demand were the main reasons for the end of the negative ...

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    Country Report

    Wine in Spain

    Jun 2017

    The consolidation of the incipient recovery of sales of wine in the foodservice channel was the major factor driving the overall sales performance of the category during 2016. This can be partly attributed to the positive growth seen in the Spanish ...

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    Country Briefing

    Business Dynamics: Spain

    Jun 2017

    With Spain introducing initiatives aimed at enhancing its competitiveness, its business environment has seen improvements. However, it remains vulnerable to concerns related to fiscal stability and restoring the competitiveness of its financial ...

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    Country Briefing

    Income and Expenditure: Spain

    Jun 2017

    Growth of Spain’s per capita gross income and expenditure picked up over 2015-2016, backed by significant monetary stimulus from the European Central Bank (ECB) and low levels of inflation. Nevertheless, Spain’s economic weakness and high ...

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    Country Report

    Toys and Games in Spain

    Jun 2017

    In 2016, toys and games maintained the good performance seen in 2015 and 2014 thanks to strong video games sales, with a growing number of Spaniards regularly spending their time playing video and mobile games. In addition, traditional toys and games...

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    Country Report

    Traditional Toys and Games in Spain

    Jun 2017

    Traditional toys and games continued to perform well in 2016, partly thanks to rising internet sales, the success of the Black Friday promotion and growing consumer disposable incomes due to the improving economy....

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    Country Report

    Video Games in Spain

    Jun 2017

    Video games sales in 2016 were undermined by the poor performance of video games hardware, which lacked a strong new launch and suffered from the continuous emergence of competing platforms. Starting in 2015, some TV manufacturers, such as Sony and ...

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