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 Market Research for Spain

Euromonitor publishes reports on industries, consumers and demographics in Spain.

  • Industry specific reports offer insight into market size and market share in Spain; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Spain report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Spain in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Spain statistics factfile.

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Country Report

Packaged Food in Spain

After almost five years of the most severe economic recession in recent history, in 2014 Spain slowly advanced towards recovery, with GDP posting positive growth, expected to be 0.9%, according to the International Monetary Fund. Despite a more ...

Jan 2015 | US$6,500 | Pages: 303 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Spain

Sauces, dressings and condiments have become an essential ingredient for the majority of Spaniards as everyday shortcuts in their culinary pursuits. The burst of the housing bubble and the deep economic recession the country has suffered since 2008 ...

Jan 2015 | US$900 | Pages: 70 | Add to cart | View details

Country Report

Soup in Spain

Retail soup volume sales grew by nearly 1% in 2014, while retail current value sales declined by 1% at €244 million, largely due to more intense price competition. Interestingly, demand for superior value for money was strong enough to withstand the ...

Jan 2015 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Spain

Important televised sporting events in 2014 such as the World Cup and the Champions’ League Final between teams from Madrid helped to boost the snacking trend in Spain. At the same time, cooking for friends or entertaining at home has become a ...

Jan 2015 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Noodles in Spain

As with more mature markets in Europe, demand for noodles in Spain is driven by trends towards convenience, ethnic cuisine and eating at work. However, a crucial recent development within the overall noodles category in Spain is the progressive ...

Jan 2015 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Pasta in Spain

The pasta category in Spain is quite mature, which makes it difficult for high growth rates to be achieved. In 2014 pasta registered current value growth of approximately 2% to reach €375 million. Retail volume sales, in turn, grew by 3% to 374,600 ...

Jan 2015 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Financial Cards and Payments in Spain

Spain’s deepest economic crisis for decades seemed to be coming to a conclusion towards the end of 2014. For the first time in several years, the main macroeconomic indicators were all positive, a very welcome trend which promoted increasing usage of...

Jan 2015 | US$1,900 | Pages: 81 | Add to cart | View details

Country Report

Luxury Goods in Spain

The Spanish luxury goods market is set to record further positive growth in 2014 in current value terms. The market’s better performance has been supported to some degree by the slight recovery of the Spanish economy, as well as the growing number of...

Dec 2014 | US$1,100 | Add to cart | View details

Country Report

Mobile Phones in Spain

In 2014 the slowdown in volume growth of smartphones and incredibly high number of competitors active in the market made unit prices decline further, and encouraged manufacturers to boost their offer in the middle and at the low-end of the market. ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Portable Players in Spain

Despite the rapid growth of e-readers, the negative performance of portable media players undermined the growth of overall portable players in 2014, which registered a 24% decline in retail volume terms and a 29% decline in value terms at constant ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

In-Car Entertainment in Spain

In-car entertainment was one of the categories which was hardest hit by the outstanding popularity of mobile devices. Smartphones and tablets can easily carry out many of the same functions and have the same characteristics. This is especially true ...

Dec 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home Audio and Cinema in Spain

Sales in home audio and cinema were restrained by the reduction in consumption driven by the economic crisis and the sky-high growth of mobile devices, which are substituting audio devices. On the other hand, smartphones was also responsible for the ...

Dec 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Computers and Peripherals in Spain

2014 saw sales of tablets overtaking sales of laptops and other personal computers. Spanish consumers are looking for mobility and for different levels of performance at home and at work. Spaniards’ IT equipment is likely to be a tablet and ...

Dec 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Imaging Devices in Spain

Since smartphones are eroding sales of imaging devices, the most dynamic manufacturers are changing their strategies, and betting on premium cameras which incorporate added-value characteristics, such as speed of shooting and high image quality. On ...

Dec 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Consumer Electronics in Spain

The Spanish population is amongst the most connected in Europe, with the highest percentage of smartphone penetration, of 85% in 2014. Neither the economic crisis nor the sky-high unemployment rates were able to hamper the outstanding growth of ...

Dec 2014 | US$1,900 | Pages: 73 | Add to cart | View details

Country Report

Fast Food in Spain

In 2013, the low average unit price of items sold through fast food outlets continued to benefit fast food, in a context of economic recession and price-consciousness amongst consumers. Fast food is characterised by its anti-cyclical performance, ...

Nov 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Full-Service Restaurants in Spain

The continuation of the economic recession affected the sales of full-service restaurants in 2013. With the Spanish economy closing in red numbers and unemployment remaining at 27% of the active population, a large number of Spanish consumers opted ...

Nov 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Consumer Foodservice in Spain

The performance of consumer foodservice continued to be hindered by the continued recession. In 2013 GDP declined by 1%, and unemployment remained at 27% of the active population. The high unemployment rate limited the disposable incomes of ...

Nov 2014 | US$1,900 | Pages: 122 | Add to cart | View details

Country Report

Self-Service Cafeterias in Spain

During 2013, the proliferation of the economic crisis continued to hinder the performance of self-service cafeterias in Spain. In the last year, Spaniards continued to see their purchasing power shrink, and as a result opted to further reduce ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Spain

For another consecutive year, and very much in line with other consumer foodservice channels, sales of street stalls/kiosks were strongly negatively affected by the continuation of the economic recession and its impact on the consumption habits of ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Spain

During 2013 the continuation of the economic recession continued to shape the purchasing habits of Spaniards. In a context of shrinking disposable incomes and purchasing power, consumers continued to cut back on unnecessary spending. Despite the ...

Nov 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Cafés/Bars in Spain

During 2013, the continuation of the recession shaped the consumption patterns of Spaniards. With a large number of people unemployed and underemployed, with limited incomes and continued uncertainty regarding the future, they continued to cut back ...

Nov 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Cigars in Spain

Cigarillos represented an 81% share of volume sales, and increased rapidly between 2010 and 2013 as a consequence of the high prices of cigarettes, and the fact that until 2012 it was still possible to smoke cigars in cigar clubs. Despite the fact ...

Nov 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Smokeless Tobacco in Spain

The majority of Spanish smokers have never tried and do not even know about chewing tobacco or snuff. Arabian immigrants are the main consumers of chewing tobacco in Spain, whilst snuff is mainly purchased by tourists or foreigners residing in the ...

Nov 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Smoking Tobacco in Spain

Between 2011 and 2013 smoking tobacco became very popular and registered rapid growth. The reason was the fact that the high prices of cigarettes encouraged already cash-strapped Spanish smokers, especially the youngest smokers, to substitute ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Cigarettes in Spain

The rapid price growth of cigarettes, the smoking ban in public spaces introduced in 2011 and lower disposable incomes drastically reduced purchases of legal cigarettes in 2013. Nevertheless, illicit trade reached outstanding levels, and sales in ...

Nov 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Tobacco in Spain

Cigarettes continued to show a strongly negative performance in 2013, and an increasing number of consumers moved from cigarettes to RYO tobacco or cigarritos (cigarillos). In the last three years the Spanish government constantly increased the ...

Nov 2014 | US$1,900 | Pages: 64 | Add to cart | View details

Country Report

Consumer Lending in Spain

Still weak, but the economic situation in Spain seems to be improving slowly. Unemployment rates are declining gradually, while macro-economic indicators like GDP have been showing positive rates over the last two quarters. Consumer confidence is ...

Oct 2014 | US$1,900 | Pages: 14 | Add to cart | View details

Country Report

Other Pet Food in Spain

Other pet food will continue to perform positively in value terms in 2014 thanks to the fact that many consumers increasingly prefer to buy a small mammal or bird as a pet, as they can be kept in the house, live for less than two years and are ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Pet Care in Spain

In 2013, pet food continued its flat volume trend, already seen in 2012. Value sales presented faster growth, driven by the development of the premium segment and the rise of average unit prices which absorbed the rising cost of raw materials.

Oct 2014 | US$1,900 | Pages: 46 | Add to cart | View details

Country Report

Pet Products in Spain

In 2014, pet beauty products will see continued fast development. International companies have been launching numerous premium products in this category and domestic players have started including more references in their portfolios, such as is the ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cat Food in Spain

In 2013, Mars and Nestlé Purina marked the future trend for 2014, boosting single-portion wet cat food packaging. Compared to standard packaging, single-portion is created to be used just once and reduce the waste for the cat owner. At the beginning ...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Dog Food in Spain

Over the review period, consumers purchasing patterns have been changing and adapting to the current environment. Spaniards shifted their preferences towards smaller size dogs, such as terriers and pugs, which can be easily managed in city apartments...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Frozen Processed Food in Spain

High unemployment continued to shape consumption habits in Spain in 2014. As consumers spent more time at home in order to reduce expenditure, demand for quick and convenient meal solutions increased. However, the trend amongst Spaniards towards ...

Oct 2014 | US$900 | Pages: 67 | Add to cart | View details

Country Report

Ready Meals in Spain

For another consecutive year, sales of ready meals benefited from the cocooning trend and the demand for quick and convenient dining solutions for the home, in a context where high unemployment continues to shape consumer purchasing patterns. Another...

Oct 2014 | US$900 | Pages: 65 | Add to cart | View details

Country Report

Canned/Preserved Food in Spain

The difficult situation of the labour market in Spain, with an unemployment rate of over 26%, continued to shape consumer purchasing patterns for another consecutive year. As a way of reducing overall spending, and very much in line with the years of...

Oct 2014 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Chilled Processed Food in Spain

Despite the start of economic recovery in Spain, with GDP showing positive growth, the delicate situation in the labour market, with one out of four workers still facing unemployment, is continuing to shape consumption patterns among Spaniards. ...

Oct 2014 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Dried Processed Food in Spain

Despite some good news for the Spanish economy in 2014, with GDP showing positive growth, the unemployment rate remained stagnant. For this reason, Spaniards, who are seeing very limited advances in their income and purchasing power, maintained many ...

Oct 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Spain

Many of Spain’s leading alcoholic drinks manufacturers are now focusing on RTDs as increasing numbers of Spanish consumers are moving towards easy-to-drink beverages which require little or no preparation and which do need supplementary ingredients ...

Oct 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Spirits in Spain

Despite the emergence of the first signs of recovery for the Spanish economy in 2013, the Spanish population remains very cautious about all unnecessary expenditure, with sales of spirits suffering as a result. 2013 saw further declines in on-trade ...

Oct 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Wine in Spain

During 2013, sales of wine in Spain were influenced by 2% increase recorded in the average off-trade unit price, which had the effect of discouraging many consumers from purchasing wine in retail outlets. In addition, sales of wine through the ...

Oct 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Alcoholic Drinks in Spain

The Spanish alcoholic drinks industry continued to record negative total volume growth in 2013. RTDs was the strongest growing category thanks to the strong performance registered in wine-based RTDs. Spirits was the category to see the most important...

Oct 2014 | US$1,900 | Pages: 108 | Add to cart | View details

Country Report

Beer in Spain

During 2013, sales of beer in Spain were characterised by two very different sets of trends, divided according to the distribution channel. The declines being recorded in sales of beer through the on-trade channel was compensated for by improving ...

Oct 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Cider/Perry in Spain

After the outstandingly abundant cider apple harvest of 2012, stronger volume declines were recorded in cider/perry during 2013, especially in on-trade volume sales, a performance which was in line with the slowdowns recorded in the majority of ...

Oct 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Apparel Accessories in Spain

Apparel accessories suffered from the economic crisis. Spanish consumers were forced to reduce their expenditure on less necessary products, which negatively affected sales of apparel accessories. These are often seen as unnecessary items, the ...

Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Footwear in Spain

2013 was another hard year for the Spanish economy, although macroeconomic developments showed some improvement, especially during the last quarter of the year, with unemployment decreasing in December, and the sovereign prime risk easing the ...

Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Hosiery in Spain

Hosiery in Spain was another category affected by the important reduction in confidence and purchasing power amongst the middle- and lower-classes in Spain, who were amongst the most affected by the recession. As a direct consequence, consumers ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Jeans in Spain

Jeans was one of the categories which better dealt with the severe effects of the economic recession, with a decline of 1% in current value terms in 2013, to reach sales of €1.0 billion. The discounts and promotions that took place during the year ...

Oct 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Childrenswear in Spain

Childrenswear performed relatively better than other categories in apparel and footwear in 2013, succeeding in maintaining its value sales. This was a good result, considering the economic slowdown that Spain suffered during the year, with GDP seeing...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Menswear in Spain

Menswear was another category which was hit hard by the economic crisis once again during 2013, declining by 2% in current value terms. Men continued to buy fewer apparel products due to the economic uncertainty in the country and the reduced ...

Oct 2014 | US$900 | Pages: 31 | Add to cart | View details
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