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 Market Research for Spain

Euromonitor publishes reports on industries, consumers and demographics in Spain.

  • Industry specific reports offer insight into market size and market share in Spain; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Spain report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Spain in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Spain statistics factfile.

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Country Report

Car Rental in Spain

It was another challenging year in 2013 for car rental companies operating in Spain. The increase in the numbers of inbound tourists and travellers with special focus in cities such as Barcelona, Malaga and Palma de Mallorca. This was important for ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Health and Wellness Tourism in Spain

Medical tourism in Spain increased in current value terms by 1%. Many inbound tourists travel to Spain for knee and back prosthesis from Germany and for dental surgery from the UK. Russian and Arabic patients normally look for beauty treatments. The ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Travel and Tourism in Spain

Spain achieved a new record in the number of international tourists and tourism recognised the benefits of investment in the Marca Espana. The economy showed some recovery but the high levels of unemployment remained present across the country. The ...

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Tourism Flows Domestic in Spain

The domestic economy in Spain continued to struggle to recover in 2013 with consumer spending severely curtailed as a result of diminishing disposable incomes due to increased taxation and charges, high unemployment, a poor labour market and a focus ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Spain

During 2013, international visitors came to Spain in greater numbers than ever before which reflects the enduring and intrinsic appeal of the country as an international travel and tourism destination. Spain is popular amongst all kinds of tourists: ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Spain

The economic conditions in Spain continued to impact negatively on outbound tourism during 2013 with consumers more focused on debt reduction and saving than ever before. Reducing and eliminating non-essential spending continues to be the focus with ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tourist Attractions in Spain

Tourists’ consumer habits were reflected in tourist attractions in 2013. The decline in domestic tourists’ purchasing power severely influenced the sales levels of tourist attractions in 2013. The reason for not decreasing substantially was the ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Transportation in Spain

Low cost carriers experienced the strongest current value growth in transportation in Spain, recording growth of 3% in 2013. This was due to an increased offer of low cost routes to European cities, together with an increased number of inbound ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Travel Accommodation in Spain

Domestic tourism continued to impact the revenue of hotels but due to record numbers in the number of international tourists, hotels started recovering in 2013 with marginal growth in the number of hotel rooms, 2% growth in bed nights and an ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Travel Retail in Spain

Spanish consumers still seek the expertise of a travel agent when booking travel and tourism products and services; they are increasingly likely to book through travel agents only when booking long outbound trips outside of Europe, becoming less ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Contact Lenses in Spain

The alarming unemployment rate - which stands at over 25% in 2014 - has been the worst consequence of the dramatic economic situation the country has been undergoing since 2008. It is true that at a macroeconomic level, 2014 is showing positive ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Eyewear in Spain

In 2014 Spanish GDP will grow by over 1% according to both national and international authorities. However, the better macroeconomic indicators have not yet translated into a more confident expenditure attitude amongst average consumers. The still ...

Oct 2014 | US$1,100 | Pages: 33 | Add to cart | View details

Country Report

Spectacles in Spain

Much in line with the situation the category has been witnessing since the crisis hit the Spanish economy, in 2014, spectacles recorded a poor performance with sales declining by 4% in value terms. Although the economic situation is improving from ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Writing Instruments in Spain

Throughout the review period, two major factors continued to shape the performance of writing instruments in Spain. The first of these factors is the adverse economic situation in Spain, which resulted in many consumers adopting a very conservative ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Bags and Luggage in Spain

Bags and luggage recorded a poor performance in Spain as only marginally positive current value growth was recorded, a performance which was very much in line with the difficulties the category has faced since the current economic crisis first hit ...

Oct 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Jewellery in Spain

Spain’s unemployment rate remained at the alarming level of 25% during the first half of 2014 and it is clear that this has been the worst consequence of the dramatic decline of the Spanish economy which has plagued the country since 2008. It is true...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Personal Accessories in Spain

Although at Spain’s GDP growth remained weak overall during 2014, the light at the end of the tunnel is now apparent for the Spanish economy. GDP is set to increase by over 1% over 2014, according to both national and international sources. However, ...

Oct 2014 | US$1,100 | Pages: 67 | Add to cart | View details

Country Report

Watches in Spain

Value sales of watches are set to decline by 2% in current terms in 2014. Although this is a poor performance generally, it still represents an improvement on the dismal results recorded in the category during 2013 and during earlier years of the ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Home Furnishings in Spain

The weak situation of the real estate market continues to be the main burden for the evolution of home furnishing in Spain. As the prices of real estate continue to fall, the interest of Spaniards in investing in properties lessens. The restriction ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in Spain

Traditionally, Spaniards have hired professionals to carry out home improvements, especially when it comes to fixing something or painting a room, attributed to the perception of home improvement tasks as tedious or a burden, and also due to the ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Homewares in Spain

The economic recession continued to shape the performance of homewares in Spain in 2013. The category saw a dual trend: On one side, dining products continued to see its sales decline significantly, affected by the drop in disposable income and ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in Spain

In 2013, home and gardening continued to underperform, affected by the extension of the economic recession, the high unemployment rate and a further decline in the disposable income of consumers. Only home improvement managed to improve its ...

Oct 2014 | US$1,900 | Pages: 46 | Add to cart | View details

Country Report

Gardening in Spain

During 2013, and in line with the review period, sales of gardening products have been severely affected by the impact of the economic crisis on consumer spending. Considering that one out of four Spanish workers is currently unemployed, and that the...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Digestive Remedies in Spain

Sales of digestive remedies increased by 3% in current value terms in 2013, to reach €215 million. Sales were positively affected by the budgetary cuts implemented during the year by the government in order to reduce the public deficit. As such, the ...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Herbal/Traditional Products in Spain

In Spain, the consumption of herbal/traditional products has not been very popular compared with in other European countries; traditionally, patients would follow the recommendation of a doctor or pharmacist. However, there has been a gradual trend ...

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Spain

The law implemented in 2010 banning smoking in almost every public place continued to affect sales of tobacco products in Spain in 2013. In addition, most consumers showed interest in quitting smoking in 2013, which benefited sales of NRT smoking ...

Aug 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Consumer Health in Spain

2013 was another extremely difficult year for the Spanish economy, with unemployment peaking during the month of February, reaching 27%, although during the summer season, due to the increased arrival of tourists, unemployment decreased and ...

Aug 2014 | US$2,400 | Pages: 92 | Add to cart | View details

Country Report

Sports Nutrition in Spain

In 2013 Spanish society showed an increasing interest in sport. The popularity of its sportsmen was an inspiring example for Spaniards to start taking more exercise. As a result, a higher number of Spaniards gradually started to rely on sports ...

Aug 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Spain

Sales of vitamins and dietary supplements increased by 1% in current value terms in 2013, to reach €248 million, although they remained underdeveloped in Spain compared with other neighbouring European countries, as many Spaniards continued to be ...

Aug 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Weight Management in Spain

Spain, as many other developed countries, is suffering from obesity problems amongst the population. According to a study conducted by the University of Navarra in 2013, 25% of Spaniards suffered from obesity problems, including 33% of children; a ...

Aug 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Wound Care in Spain

Wound care in Spain increased by 2% in current value terms in 2013, to reach €22 million. Whereas during the review period people purchased first aid kits for homes, consumers are now increasingly buying individual items, to replace those used in ...

Aug 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Adult Mouth Care in Spain

Adult mouth care continued to see falling sales in 2013. It remained a category dominated by OTC products, as the Spanish government has not traditionally reimbursed the payment of such products. However, the economic pinch is undermining value sales...

Aug 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Analgesics in Spain

Sales of analgesics in Spain were severely affected by the economic recession, which hit the country hard for another year during 2013. With the unemployment rate peaking at 27% at the beginning of the year, analgesics was one of the most affected ...

Aug 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Calming and Sleeping in Spain

Calming and sleeping increased by 1% in current value terms in 2013, to reach €28 million. The tough economic crisis that the country suffered in 2013 continued to drive sales of these products, which are designed to contribute to wellbeing, at a ...

Aug 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Spain

Sales of cough, cold and allergy (hay fever) remedies increased by 3% in current value terms in 2013, to reach €432 million. Due to the change in prescription products that occurred in 2012, a number of drugs are now not dispensed by the Spanish ...

Aug 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Dermatologicals in Spain

Dermatologicals continued to be relatively underdeveloped in Spain compared with other countries in Western Europe. In 2013, the Spanish government switched some products from Rx to OTC. Consequently, the category increased by 1% to reach €132 ...

Aug 2014 | US$900 | Pages: 24 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Health and Wellness in Spain

The Spanish economy did not manage to come out of the recession during 2013, closing another year in negative figures with a -1.2% GDP rate. Unemployment remained slightly above 26% of the active population, with more than half of the total ...

Jul 2014 | US$1,900 | Pages: 110 | Add to cart | View details

Country Report

Men's Grooming in Spain

The Spanish men’s grooming category suffers from Spanish male consumers’ lack of interest in the category. In 2013, value sales of men’s grooming products declined by 1% in current terms. Although the blossoming of the category is something that ...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Oral Care in Spain

Oral care recorded a fair performance in 2013 with sales growing by 1% in current value terms. The fact that oral products are part of the daily hygiene routine amongst Spaniards has prevented sales from following the same path that other beauty and ...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Beauty and Personal Care in Spain

Although at an overall level Spanish GDP still recorded a negative growth rate, the first signs of recovery of the economy were seen in 2013. During Q3 and Q4 of 2013, Spanish GDP recorded positive growth rates. Moreover, international financial ...

Jul 2014 | US$2,400 | Pages: 131 | Add to cart | View details

Country Report

Sets/Kits in Spain

According to the latest study, “Consumer habits at Christmas”, carried out by the Spanish Consumer Association CECU (Confederacion de Consumidores y Usuarios) during the 2013-2014 Christmas period, it is expected that Spaniards will increase their ...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Skin Care in Spain

In 2013 value sales of skin care declined by 1% in current value terms. Little movement took place in the category during the year. The fact that the good economic indicators have not yet been felt by the average Spanish consumer supported the ...

Jul 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Sun Care in Spain

Summer 2013 arrived late and with milder temperatures than the previous year. This had a clear negative effect on the performance of sun care products, which sales are highly linked to sun exposure and high temperatures. As a consequence, sales of ...

Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Spain

Much in line with the situation the category has been witnessing since the crisis hit the Spanish economy in 2013, baby and child-specific products recorded a poor performance with sales declining by 1% in value terms. Although it is true that the ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Bath and Shower in Spain

The maturity of the category and the weak economic framework played against the performance of bath and shower products in the Spanish market. In 2013, value sales declined by 1%. Not even the fact that bath and shower products are amongst those ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Colour Cosmetics in Spain

Few surprises were seen in the colour cosmetics category in 2013. Value sales of colour cosmetics in Spain declined by over 2%. The hit of the economic crisis has resulted in Spaniards being more careful about when and how they spend their money. ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Deodorants in Spain

Deodorants sales consolidated the declining trend they have being suffering since Spain’s economy began to struggle. In 2013, sales declined by 1% in current value terms. The poor economic situation has resulted in Spanish consumers trying to make ...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Depilatories in Spain

Hair removal is part of Spanish female beauty routines year-round, but especially over the summer months. The mild weather the country enjoys over spring and summer, and in some regions throughout the year, results in clothes that reveal the skin. ...

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Fragrances in Spain

During the last years of the review period and especially since 2012, the number of mono-brand beauty and personal care distributors is rocketing. Although the influence of these distributors on the market within other categories has been ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details
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