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Spain

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain.

Spain StatisticsConsumer Lifestyles in Spain

Spain Country BriefingsFuture Demographics: Spain in 2030

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    Country Profile

    Spain: Country Profile

    Dec 2017

    Spain’s post-crisis expansion will proceed at a slightly slower pace. Growth of private consumption could ease but this will be partially offset by gains in investment and exports. Public investment is weak owing to a delay in infrastructure ...

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Baked Goods in Spain

    Nov 2017

    In 2017, sales of baked goods struggled despite the effort of manufacturers put into innovation and new product development, in a context of economic growth and rising sophistication of demand. As part of the aim to bring dynamism to increasingly ...

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    Country Report

    Breakfast Cereals in Spain

    Nov 2017

    The increasing healthy eating trend among consumers and the ongoing shift towards more nutritious products have resulted in manufacturers of breakfast cereals renewing their portfolios to satisfy Spaniards’ new demands. As part of their aim to come ...

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    Country Report

    Processed Fruit and Vegetables in Spain

    Nov 2017

    Processed fruit and vegetables struggled to achieve growth in 2017, despite the scenario of recovery in consumer confidence and the healthy lifestyle trend among Spaniards. Retailers’ increasing focus on and investment in fresh fruit and vegetables ...

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    Country Report

    Processed Meat and Seafood in Spain

    Nov 2017

    With an expanding economy and rising confidence among Spaniards, convenience has emerged as a key purchasing decision factor for consumers. As life in Spain becomes more hectic and saving time turns into a priority, the demand for convenient meal ...

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    Country Report

    Rice, Pasta and Noodles in Spain

    Nov 2017

    The rising sophistication of the offer and increasing preference for more elaborate products contributed to the development of rice, pasta and noodles in Spain in 2017....

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    Strategy Briefing

    Global Economic Forecasts: Q4 2017

    Nov 2017

    Global economic growth is gaining pace. In Q2 2017, global real GDP increased by 3.7% year on year, which marked quarterly growth unseen since 2014. Some major economies are witnessing consumer and business sentiment at levels unseen in several ...

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    Country Report

    Ready Meals in Spain

    Nov 2017

    Changes in consumer habits are slowly transforming consumers’ lifestyles, and there is a strong appetite for healthy products that are easy to cook and eat. Companies tried to respond to these needs, and they became great revitalisers of the ...

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    Country Report

    Sauces, Dressings and Condiments in Spain

    Nov 2017

    During 2017, volume consumption did not see significant growth, but current value sales saw a better performance, based on increasing unit prices. Private label achieved a good performance, pushed by traditional products such as “tomate frito”, ...

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    Country Report

    Soup in Spain

    Nov 2017

    The Spanish economy maintained its growth in 2017, which meant stronger confidence amongst consumers to try new products, particularly benefiting new products that were healthier and/or more premium....

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    Country Report

    Spreads in Spain

    Nov 2017

    In 2017, Spanish consumers were focusing on premium, organic and healthy products. In addition, a better economic scenario and rising consumer confidence resulted in spreads growing by 2% in current value terms in 2017. On the other hand, volume ...

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    City Review

    Madrid City Review

    Nov 2017

    Madrid is Spain's capital and the country's largest metropolis. With 6.4 million residents in 2016, it accounted for 14% of the Spanish population, compared with Barcelona's 12%. In terms of GDP per capita, it fared 16% above Barcelona and 31% above ...

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    City Review

    Barcelona City Review

    Nov 2017

    In 2016, Barcelona was Spain's second largest economic agglomeration, with a total GDP of USD172 billion; 26% lower than Madrid. However, with 87% of Barcelona's residents voting in favour of Catalan independence, the city's economic prospects are ...

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    Country Report

    Financial Cards and Payments in Spain

    Oct 2017

    Better economic data in 2017 increased consumer confidence. Although Spain was still very far from its pre-crisis situation, the progress of some macro-economic indicators, such as GDP growth, and the decrease in the unemployment rate (although ...

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    Country Report

    Consumer Lending in Spain

    Oct 2017

    Over the forecast period, household deleveraging is set to peak, with outstanding balance expected to grow again from 2018 onwards. Nevertheless, political instability, at national and international level, and inflation will impact consumer spending ...

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    Country Report

    Analgesics in Spain

    Oct 2017

    The deep economic crisis Spain experienced during the first years of the review period resulted in a number of Spaniards searching for inexpensive leisure activities, one of which was running. In fact, according to the Real Federacion de Atletismo ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Spain

    Oct 2017

    As observed over the review period, in the forecast period the performance of cough, cold and allergy remedies is set to be affected by the incidence of influenza. In years in which influenza reaches epidemic status, sales of the category are likely ...

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