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 Market Research for Spain

Euromonitor publishes reports on industries, consumers and demographics in Spain.

  • Industry specific reports offer insight into market size and market share in Spain; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Spain report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Spain in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Spain statistics factfile.

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Global Briefing

City Travel Briefing: Barcelona

Barcelona stands out today as one of the world’s leading tourism destinations. The city has positioned itself as a leader in the European cruise market and has developed a strong reputation in the MICE segment. Its mild climate, vibrant culture, ...

Apr 2015 | US$525 | Add to cart | View details

Global Survey Report

Consumers in the Digital World: Hyperconnectivity and Technology Trends

This report is a comprehensive summary of results from Euromonitor International’s Hyperconnectivity survey, undertaken in December 2014, which includes responses from over 8,000 on-line consumers in 17 countries.

Apr 2015 | US$1,300 | Pages: 63 | Add to cart | View details

Country Report

Sanitary Protection in Spain

Sanitary protection as a whole (excluding intimate wipes) has managed to maintain its ground in 2014. The fact that sanitary protection is regarded as an essential product by most Spanish women benefited this industry, remaining rather stable in ...

Mar 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Retail Tissue in Spain

Despite the economic recession and slight decline in the population (according to the National Institute of Statistics, the population fell by 0.5% in 2014 as a consequence of the exodus of young professionals and the return of immigrants to their ...

Mar 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Wipes in Spain

All subcategories in wipes remained relatively stable or showed slight decline in 2014 in both volume and value terms. In an almost post-recessionary Spain, consumers are still seeking to reduce expenditure wherever possible, particularly in ...

Mar 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Spain

In 2014, budget cuts across the public sector remained in place, which continued to have a detrimental impact on institutional sales of away-from-home tissue and hygiene. However, the slight recovery of the Spanish economy in 2014 had a more positive...

Mar 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Spain

Cotton wool/buds/pads are considered basic products in most households, which explains why the category is somewhat less vulnerable to macroeconomic factors. Therefore, the economic recession that Spain experienced from 2008 onwards had a milder ...

Mar 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Incontinence in Spain

Incontinence has proved to be a dynamic category, enjoying healthy growth rates over the review period, even during the years of economic recession. In 2014, the industry continued to witness significant progress in Spain, with sales lifted by 9%, to...

Mar 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Spain

In 2014, nappies/diapers/pants recorded volume and value declines of 3% and 2%, respectively, following the downwards trend witnessed by the category since 2010. This was mainly due to two major factors: falling birth rates and cost-saving ...

Mar 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Tissue and Hygiene in Spain

After years of recession, the Spanish economy started to see revitalisation in 2014, recording positive GDP growth for the year. Unemployment and other major macroeconomic indicators also showed an important trend shift towards recovery. However, ...

Mar 2015 | US$2,400 | Pages: 60 | Add to cart | View details

Country Report

Polishes in Spain

The trends in consumption regarding polishes among Spaniards have not changed during 2014. As has occurred in recent years, the use of cheaper materials and surfaces, which also need less care and maintenance, has become more and more popular, ...

Mar 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Surface Care in Spain

During 2014, the economic crisis continued affecting the purchasing power of Spaniards who became more careful and conscious when buying. The rationalisation of their choices as a way to save money and to make better use of their resources motivated ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Toilet Care in Spain

The negative effects of the economic crisis in Spain continued to affect toilet care products in Spain. Consumers kept trying to moderate their expenses, impacting the results of the category during 2014.

Mar 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Air Care in Spain

During 2014, the popularity of air care continued to increase among Spanish consumers. This motivated manufacturers to introduce new fragrances and formats that would satisfy consumer demand for attractive innovations.

Mar 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Bleach in Spain

In addition to the fact that bleach is a very mature category, the economic crisis in Spain was strong enough to affect sales during 2014 once again, producing a drop in volume sales of 2% to 308 litres. During 2014 the drop in value terms reached ...

Mar 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Dishwashing in Spain

Macroeconomic indicators improved in Spain during 2014 after a period of strong crisis. This improvement motivated consumers to take into account added value rather than only price at the moment of selecting dishwashing products. Dishwashing ...

Mar 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Home Insecticides in Spain

During 2014, the economic environment in Spain was not favourable for the home insecticides category, the value sales of which once again posted a slight drop and left sales at €118 million. Nevertheless, this decrease was smoother than that ...

Mar 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Laundry Care in Spain

Laundry care remained the largest category among home care products during 2014. However, it registered negative results in both, value and volume terms. On one hand, this was due to the effects of the economic crisis in Spain that limits consumers ...

Mar 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Home Care in Spain

The Spanish economy has been in the middle of one of the worst economic crisis for the past few years and 2014 was no exception. At the beginning of the economic crisis, home care products were not strongly affected; later, the high unemployment rate...

Mar 2015 | US$2,400 | Pages: 70 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Spain

Allergies are constantly increasing amongst the Spanish population, because of environmental factors such as pollution or closed working spaces. Seasonality, which traditionally dominated the category, with peaks of sales registered during the cold ...

Mar 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Dermatologicals in Spain

The slow 1% growth in 2014 can be explained in the context of the review period, as the category regained stability after some products switched from Rx to OTC in 2009-2010, driving faster growth, whilst during the following years, economic crisis ...

Mar 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Digestive Remedies in Spain

Spaniards are traditionally heavy consumers of digestive remedies, with an average consumption of indigestion and heartburn remedies of 12 units per capita per year. The stress and difficulties generated by the economic crisis, as well as ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Eye Care in Spain

During the last decade pollution has been increasing in Spanish cities, causing increasing eye-related problems; issues such as dry eyes and red eyes, as well as allergies. According to a CSIC (Spanish National Research Council) report, between 2002 ...

Mar 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Herbal/Traditional Products in Spain

In Spain, herbal/traditional products are not traditionally very popular, and consumption is limited to a small part of the population. However, in recent years there was a trend towards a natural way of life, which helped the category to achieve ...

Mar 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Spain

NRT smoking cessation aids is in an expansion phase, and its constrained growth rate is only determined by the still precarious economic situation of the Spanish population. As a consequence of the tobacco ban introduced in Spain in 2011, and of ...

Mar 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Consumer Health in Spain

In 2013 consumer health in Spain a registered positive performance, and this was mostly driven by the decline of the prescription market as a consequence of expenditure cuts in the national health system. However, in 2014 the halt to the rise in unit...

Mar 2015 | US$2,400 | Pages: 93 | Add to cart | View details

Country Report

Sports Nutrition in Spain

During recent years Spaniards increased their interest in sports such as running, going to the gym, basketball and triathlons. Also, the bodybuilding culture gained momentum. At the same time, the availability on the internet of information on gym ...

Mar 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Spain

Vitamins and dietary supplements increased by 1% in current value terms in 2014, reaching €259 million. Compared with other European countries, Spain still has room for an improvement in sales in vitamins and dietary supplements.

Mar 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Weight Management in Spain

2014 was the first year of positive value growth in weight management, after years of decline. The 1% current value growth was driven by the stabilisation of prices after years of a downwards trend. Furthermore, the recovery of household budgets, ...

Mar 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Wound Care in Spain

In 2014 wound care registered slow positive growth. This low growth was determined by the increasing importance of private label. By 2014 most of the important retailers had introduced their offers in wound care. The most relevant examples in Spain ...

Mar 2015 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Adult Mouth Care in Spain

The economic crisis prompted Spaniards to reduce their expenditure on mouth hygiene, and to opt for lower-priced products. Also, sales through grocery retailers increased, driving a slowdown in growth in unit prices. With the improvement of economic ...

Mar 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Analgesics in Spain

In 2014 its value sales for analgesics were negatively affected by the increasing popularity of generics amongst the Spanish population. Also, the national government clearly supports the use of generics as a way to reduce expenditure. The lower ...

Mar 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Calming and Sleeping in Spain

The strong emergence of anxiety and stress, along with sleep-related problems, drove sales in calming and sleeping in Spain in 2014. The stress caused by the economic crisis (such as job losses and the increasing cost of living) drove the positive ...

Mar 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Spain

Health and beauty specialist retailers recorded negative growth for the fifth consecutive year during 2014, declining in current value by 2%. Amidst the turmoil of the economic recession, some retail channels in Spain were more negatively affected ...

Mar 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Homeshopping in Spain

Homeshopping continued to fail to capture the attention of Spanish consumers towards the end of the review period, as younger generations of Spanish people continue to shy away from homeshopping. Homeshopping is still perceived as a very traditional ...

Mar 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Internet Retailing in Spain

Although some macroeconomic factors such as GDP growth and the employment rate improved in Spain during the final quarter of 2013 and over the course of 2014, the reality on the ground is that the majority of Spanish consumers did not notice any ...

Mar 2015 | US$900 | Pages: 61 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Spain

Over the course of the economic crisis, consumer habits changed substantially among the Spanish population. Against the background of tightened budgets and low economic confidence, many Spanish consumers were forced to reduce the amount of time spent...

Mar 2015 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Mixed Retailers in Spain

After negative current value growth rates peaked in mixed retailers during 2012, the category recorded substantial value declines during 2014 as it was hit badly by the adverse economic situation in Spain. Nevertheless, this negative growth trend ...

Mar 2015 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Retailing in Spain

The unpopular economic adjustments and budget cuts undertaken by the Spanish government in an attempt to shore up the country’s economy during the review period began to bear fruit during 2014. For the first time in five years of recession, Spain’s ...

Mar 2015 | US$1,900 | Pages: 169 | Add to cart | View details

Country Report

Vending in Spain

Spanish consumers continued to place limits on their expenditure during 2014, irrespective of the announcement that some key macroeconomic factors such as the employment rate and GDP growth rates had improved since the final quarter of 2013. Many ...

Mar 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Spain

Apparel and footwear may have been one of the consumer goods industries most severely hit by the difficult economic situation which prevailed in Spain throughout the review period. Despite the fact that Spanish people are generally highly ...

Mar 2015 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Direct Selling in Spain

Direct selling continued to record very positive value growth during 2014 in a continuation of trends recorded in the category over the entire review period as the category bucked the generally negative trends registered in the Spanish retailing ...

Mar 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Spain

Few consumer goods industries can provide such an accurate measure of the evolution of consumption levels and Spain as consumer electronics and consumer appliances. There has traditionally been a strong correlation between the performance of these ...

Mar 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Grocery Retailers in Spain

Grocery retailers in Spain recorded marginally positive current value growth in 2014, although this was still not enough for the channel to escape the negative effects of the adverse economic situation in the country. Even if some macroeconomic ...

Mar 2015 | US$900 | Pages: 65 | Add to cart | View details

City Review

Madrid City Review

Madrid is one of the major European finance centres, with its stock exchange market ranked among top five in Europe. The metropolitan region fares better than the rest of Spain in coping with the current economic slowdown. Madrid boasts a greater ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

Country Report

Bottled Water in Spain

Despite the incipient economic recovery in Spain across 2014, high unemployment continued to affect the performance of bottled water. The fact is that the growth in GDP witnessed in 2014 has not been translated into a recovery of the purchasing power...

Feb 2015 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Carbonates in Spain

During 2014, carbonates witnessed a drop in sales of 2% in volume terms and slightly greater in value terms. This decrease was due to the limited spending capacity of Spanish consumers, derived from the high unemployment rate. Consumers continued to ...

Feb 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Concentrates in Spain

Despite the improvement in the macroeconomic indicators across 2014, with the GDP closing in positive figures after several years of recession, high unemployment among the Spanish population continued to shape consumer purchasing patterns. In this ...

Feb 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Juice in Spain

During 2014, high unemployment at 25%, and thus the limited income of Spaniards, continued to shape the purchasing patterns of consumers. In spite of the beginning of the economic recovery and optimism coming from the media and the government, people...

Feb 2015 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Soft Drinks in Spain

In 2014, the Spanish economy managed to come out of the economic recession, with its GDP expected to grow by 1.2% according to predictions of the IMF. Despite this improvement in the economic scenario and the optimism coming from the media and ...

Feb 2015 | US$1,900 | Pages: 97 | Add to cart | View details
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