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Spain

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain.

Spain StatisticsConsumer Lifestyles in Spain

Spain Country BriefingsFuture Demographics: Spain in 2030

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    Coffee in Spain

    Feb 2018

    The recovery of out-of-home spending by Spanish consumers in the context of the growing economy brought major opportunities to the coffee industry in Spain. Sales of coffee in the on-trade channel continued to recover as Spaniards returned to cafés ...

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    Country Report

    Other Hot Drinks in Spain

    Feb 2018

    Growing concern among parents regarding obesity and overweight issues among children hampered sales of other hot drinks in 2017. Consumers are increasingly moving away from these products due to the high sugar content of chocolate-based flavoured ...

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    Country Report

    Hot Drinks in Spain

    Feb 2018

    In 2017, hot drinks sales benefited from the ongoing recovery of the on-trade channel. Favoured by a scenario of economic consolidation, improvement in the labour market and rising consumer confidence, Spaniards returned to cafés and bars during ...

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    Country Report

    Tea in Spain

    Feb 2018

    The interest among Spaniards in health and the growing sophistication of consumption habits have largely been behind the growth in demand for tea in Spain in recent years. Manufacturers have capitalised on this demand, through a focus on the ...

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    Country Report

    Apparel Accessories in Spain

    Feb 2018

    Spain’s climate is expected to change considerably over the coming years. According to the European Agency for the Environment, Spain, along with other southern European nations, will be one of the countries to be most heavily impacted by climate ...

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    Country Report

    Childrenswear in Spain

    Feb 2018

    A decline in the Spanish birth rate is expected to be the biggest threat to the growth of childrenswear in the coming years. 2016 was the first year in Spanish demographic history in which the number of deaths was higher than the number of births. ...

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    Country Report

    Footwear in Spain

    Feb 2018

    Spanish men and women tend to have different shopping habits. As is the case in womenswear and menswear, Spanish men and women look for different things when purchasing a pair of shoes. While Spanish men tend to prioritise quality, Spanish women ...

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    Country Report

    Hosiery in Spain

    Feb 2018

    Spanish men have traditionally worn ties on a regular basis as the dress codes of many companies stipulate a suit and tie. However, this situation is slowly changing, largely due to hotter summers as a result of climate change. Companies are ...

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    Country Report

    Jeans in Spain

    Feb 2018

    Women’s jeans remained a more valuable category than men’s jeans in 2017, although the latter registered the strongest current value growth of the two for the second consecutive year. The larger size of women’s jeans can be attributed to the fact ...

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    Country Report

    Menswear in Spain

    Feb 2018

    Traditionally, Spanish men were less interested than women in fashion and shopping. However, this situation is changing, with both younger men and those in their 40s and early 50s wanting to look fashionable. As a result, the review period witnessed ...

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    Country Report

    Apparel and Footwear in Spain

    Feb 2018

    In 2017, the Spanish economy continued to recover, in turn helping the country’s unemployment rate to fall to 17%, according to Euromonitor International estimates. Rising employment resulted in Spaniards becoming more willing to spend extra money on...

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    Country Report

    Sportswear in Spain

    Feb 2018

    Pursuing a healthy lifestyle has become increasingly important to many Spaniards. The number of Spaniards participating in sport is set to grow over the forecast period at a similar pace to that seen over the review period. According to the latest ...

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    Country Report

    Womenswear in Spain

    Feb 2018

    Spanish consumers are leading more active lifestyles, taking more exercise and generally buying into the health and wellness trend. As a result, the number of gyms in the country continues to increase, along with the number of runners. Moreover, ...

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    Country Report

    Air Care in Spain

    Feb 2018

    In recent years the search for a more balanced and natural lifestyle brought attention to the effects of scents on daily wellness, with aromatherapy becoming a growing trend in Spain. In addition, retailers increasingly adopted scent marketing in ...

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    Country Report

    Bleach in Spain

    Feb 2018

    Bleach is considered a basic product in most Spanish households and its sales remained stable over the review period. Volume growth was once again positive in 2017, keeping the 2016 pattern, with a similar trend expected over the forecast period. ...

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    Country Report

    Dishwashing in Spain

    Feb 2018

    Value sales of dishwashing declined in recent years, although volumes saw a slight increase. In 2017 this situation changed as value growth turned slightly positive, supported by more significant volume growth. Automatic dishwashing products saw a ...

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    Country Report

    Home Insecticides in Spain

    Feb 2018

    Over the review period, Spain constantly registered annual temperatures higher than the average, especially in coastal areas. According to AEMET, The Spanish meteorological agency, higher temperatures were particularly registered in the regions of ...

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    Country Report

    Laundry Care in Spain

    Feb 2018

    Laundry detergents are mature, with low birth rates and a shrinking population not supporting growth. Furthermore, in 2017 laundry care saw limited innovation, the main trend being a shift from powder to liquid formulations in both bottle or tablet ...

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    Country Report

    Home Care in Spain

    Feb 2018

    After years of negative value growth, 2017 marked the first time that home care managed to register a slight increase in value sales. Volume sales were for the most part still in decline, but to a lesser extent compared to the 2016 performance. The ...

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    Country Report

    Polishes in Spain

    Feb 2018

    Sales of polishes continued to decline in 2017. The younger generations, due to busy lifestyles, tend to dedicate less and less time to specific cleaning tasks, such as furniture or metal polishing. In addition, the furniture and types of floor ...

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