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Market Research on Spain

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain.

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Euromonitor Spain reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Coffee in Spain

In 2015, coffee grew by 1% in current retail value terms, but it declined by 1% in retail volume terms. This performance was down to the evolution and consolidation of fresh ground coffee pods as the key driver of growth within coffee. Fresh ground ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Other Hot Drinks in Spain

There are growing concerns amongst Spanish parents regarding their children’s health and nutrition. As a result, the leading companies within other hot drinks made strong efforts in 2015 to highlight the nutritional benefits of their products through...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Hot Drinks in Spain

The consolidation of the Spanish economic recovery has resulted in an improvement in the income and purchasing power of a section of the population, which has seen a rise in the popularity of higher added-value products within hot drinks. ...

Feb 2016 | US$2,100 | Add to cart | View details

Country Report

Tea in Spain

Over the review period, tea in Spain benefitted from increasing health awareness amongst consumers and rising interest in functional products, along with the rising interest in the tea-drinking culture and expansion of moments of consumption for tea....

Feb 2016 | US$990 | Add to cart | View details

Country Report

Air Care in Spain

Value sales of air care declined slightly in 2015. The attitude towards spending among Spanish consumers changed over the review period due to the decline in average disposable income. However, at the end of the review period, the positive ...

Jan 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Bleach in Spain

Value sales of bleach declined by 1% in 2015. The tough economic situation faced by Spain over the review period resulted in Spaniards demonstrating a preference for making savings, for example using fewer cleaning products or choosing cheaper ones. ...

Jan 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Dishwashing in Spain

Value sales of dishwashing declined slightly in 2015. The positive macroeconomic indicators, including GDP growth of around 2%, was not strong enough to drive dishwashing sales in the way that was seen in other home care categories. Despite the ...

Jan 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Insecticides in Spain

The performance of the Spanish economy is vital to explain the performance of home insecticides in 2015. The Spanish economy recorded positive GDP growth of around 2%, limited by the poor performance of other major EU economies and the slowdown of ...

Jan 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Laundry Care in Spain

In 2015 the Spanish economy recovered somewhat, with GDP growing by around 2% and, with it, disposable income. However, the high unemployment rate, which stood in the second quarter of the year at 24%, contributed to Spaniards not abandoning ...

Jan 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Home Care in Spain

In 2015, home care in Spain continued to recover and showed a weaker decline than during the previous year. The economy recorded positive GDP growth in 2015, which supported value sales. However, the fact that the average Spanish consumer’s ...

Jan 2016 | US$2,650 | Pages: 74 | Add to cart | View details

Country Report

Polishes in Spain

Continuing the trend seen throughout the review period, polishes continued to record a current value decline in 2015, falling by 11%. The evolution of the Spanish economy was also crucial to explain the performance of polishes in 2015. The Spanish ...

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Surface Care in Spain

Surface care recorded a weak performance in 2015 with value sales declining by 1%. Consumers continued to purchase these essential products; however many are choosing the cheapest ranges. Although Spanish macroeconomic indicators show a recovery from...

Jan 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Toilet Care in Spain

Current value sales of toilet care fell by 2% in 2015 in Spain, resulting in sales of €69 million. Poor economic conditions and increasing competition as a result of the growing penetration of cheaper alternatives worked against the performance of ...

Jan 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Computers and Peripherals in Spain

Despite being a mature category, computers and peripherals is performing well due to the constant renewal of products, price declines, new business-orientated applications and higher consumer confidence, generating 6% growth in volume terms during ...

Jan 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Home Audio and Cinema in Spain

Digital media player docks registered the highest growth in volume sales in 2015 at 5% as these products are the perfect complement for smartphones, allowing consumers to listen to music at home. Consumers can access the same music in one device and ...

Jan 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Imaging Devices in Spain

Sales of imaging devices dropped by 12% in retail volume terms in 2015. However SLR and action cameras are experiencing a growing trend among Spaniards, who are increasingly engaging in sport and travel, all of which stimulate the desire to have ...

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

In-Car Entertainment in Spain

In-car entertainment recorded an 18% decline in retail volume sales in 2015, with the majority of this slowdown coming from in-car speakers. Both in-car navigation and in-dash media players dropped by 18% in volume terms in 2015. However, consumers ...

Jan 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Mobile Phones in Spain

Mobile phones in Spain during 2015 performed better than in the previous year with 4% growth in volume terms due to the improvement in internet network connectivity across the country, a fall in unemployment and a wide range of options in ...

Jan 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Consumer Electronics in Spain

Between 2009 and 2013, the Spanish economy experienced a general decline across all industries, while unemployment stood at 26% at the end of this period. This hindered the performance of consumer electronics, and led to a contracting CAGR over the ...

Jan 2016 | US$2,640 | Pages: 82 | Add to cart | View details

Country Report

Portable Players in Spain

Portable players in Spain are performing better in 2015 than in the previous year. With a 16% contraction in volume sales, portable is defending its position thanks to e-readers, which saw 2% growth in volume terms due to the steady but continued ...

Jan 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Video in Spain

Smart TVs have become the main way of watching connected TV, as it is used by 59% of users in 2015, 102% more than in 2014. This is because consumer knowledge and awareness of smart TVs and its functions have increased, which is why sales of LCD TVs ...

Jan 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Wearable Electronics in Spain

Wearable electronics in Spain started to take off in 2015 with a multiple combinations of passive and autonomous wearable products, giving consumers the opportunity to track, quantify, register and improve their day to day, especially for specific ...

Jan 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Spain

According to the latest data published by the National Institute of Statistics (INE), the Spanish property market is recovering, albeit at a slow pace. This was a key factor behind the better performance seen in home improvement and gardening stores ...

Jan 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Homeshopping in Spain

The homeshopping channel declined by 2% in current value terms in 2015 in Spain, falling to €541 million. Poor economic conditions and increasing competition from the growing penetration of low-cost traditional outlets played against the performance ...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Internet Retailing in Spain

According to Insituto Español de Estadistica, INE, (Spanish National Institute of Statistics), 74.4% of Spanish homes had internet access in 2015. This represents a significant increase over the previous year’s figures when only 69.7% of Spanish ...

Jan 2016 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Spain

Bags and luggage specialist retailers grew by 1% in current value terms in 2015. The positive macroeconomic indicators, including a GDP growth of over 2%, resulted in Spaniards being less reticent about spending money on non-essential products. As a ...

Jan 2016 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Mixed Retailers in Spain

In 2015 the Spanish economy continued on its path to recovery with GDP growing by over 2% and with it disposable income. However, the high unemployment rate, which stood in the second quarter of 2015 at 24% contributed to many Spaniards maintaining ...

Jan 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Retailing in Spain

In 2015, retailing in Spain continued to recover and showed more dynamic current value growth than during the previous year. The Spanish economy recorded positive GDP growth in 2015, and this supported the value sales of both stored-based and ...

Jan 2016 | US$2,100 | Pages: 142 | Add to cart | View details

Country Report

Vending in Spain

The deep economic crisis the country underwent over the review period resulted in Spaniards changing their attitude towards spending and especially impulse spending. Although it is true that the Spanish economy recorded better economic indicators in ...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Spain

Apparel and footwear specialist retailers grew by 2% in current value terms in 2015. The positive macroeconomic indicators, including GDP growth of over 2%, resulted in Spaniards being less cautious with their spending money on these products. The ...

Jan 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Direct Selling in Spain

Direct selling once again recorded positive current value growth, with the category increasing by 5% in 2015. There is a consensus within the industry that contrary to what happened in other channels, the economic difficulties the country underwent ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Spain

There is a common belief that 2014 was the inflexion point year for the Spanish economy and that 2015 was a recovery year. The better macroeconomic signs that the economy showed in 2015 resulted in GDP growth of over 2% according to both national and...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Grocery Retailers in Spain

The evolution of the Spanish economy is crucial to explaining the performance of grocery retailers in 2015. During this year all major national and international organisations agreed that the Spanish economy is set to record a positive GDP growth ...

Jan 2016 | US$990 | Pages: 53 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Spain

2015 saw consolidation following a small decline in 2014, with current value growth of less than 1%. The recovery seen in the Spanish economy was key to explaining the better results seen in all categories. However, it was the current value growth ...

Jan 2016 | US$990 | Pages: 48 | Add to cart | View details

Country Report

Food Preparation Appliances in Spain

Positive growth was recorded in food preparation appliances in 2015 as the positive growth trends which emerged in 2014 were consolidated. The recovery of Spanish the economy encouraged consumers to return to stores and this translated into 8% growth...

Jan 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Heating Appliances in Spain

During 2015, volume sales of heating appliances in Spain declined by 1%, although this was an improvement on the much stronger declines recorded in previous years as the recovery of the generally positive economic conditions encouraged consumers to ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Home Laundry Appliances in Spain

The strong growth registered in home laundry appliances in 2015 was determined mainly by the replacement of old appliances. Indeed, during the economic crisis, many Spanish households preferred to repair their existing home laundry appliances instead...

Jan 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Irons in Spain

The strong demand for irons seen in Spain towards the end of the review period resulted in a return to positive growth in 2014, with sales the category increasing further during 2015, rising by 4% in volume and 7% in current value. At a time of ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Large Cooking Appliances in Spain

Growth in large cooking appliances in 2015 was driven mainly by improvements in the economic conditions in Spain after several years of deep economic crisis. Finally, Spaniards began to return to stores in large numbers to replace their existing ...

Jan 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Microwaves in Spain

Microwaves registered steady growth in 2015, rising by 3% in each of volume and current value. This can be attributed to the static unit price growth recorded in the category in current terms during the year, which made microwaves one of the very few...

Jan 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Consumer Appliances in Spain

Economic indicators in 2015 confirmed the positive results already registered in 2014, showing that Spain is finally out of economic crisis. Spaniards are returning to retail stores, assisted by the expansion of credit facilities in retail outlets ...

Jan 2016 | US$2,650 | Pages: 142 | Add to cart | View details

Country Report

Personal Care Appliances in Spain

The activities of the leading manufacturers of personal care appliances conferred dynamism upon the category in 2015, specifically the introduction of numerous new products within hair care appliances and body shavers. In addition, hair care ...

Jan 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Refrigeration Appliances in Spain

During 2015, sales of refrigeration appliances continued to benefit from the recovery of the economic situation in Spain as significant numbers of households finally replaced their old refrigeration appliances after they were repaired instead of ...

Jan 2016 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Small Cooking Appliances in Spain

Small cooking appliances increased by 5% in volume and by 4% in value in 2015, with growth driven mainly by the improvement of the economic situation in Spain, which encouraged many Spaniards to return to their previous consumption habits. In ...

Jan 2016 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Spain

Many Spaniards are currently in the process of changing their eating habits to embrace healthier diets. This means increasing consumption of tea and vegetable soup and the general substitution of boiling with other cooking methods. This sustained ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Vacuum Cleaners in Spain

Economic recovery and innovation were the two main factors underpinning growth in vacuum cleaners in 2015 as the category increased by 3% in volume and by 8% in current value terms. As the economic conditions improved for many Spaniards, they took ...

Jan 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Air Treatment Products in Spain

After air treatment products registered a 2% volume decline in 2014, 2015 saw the category increase by 2% in volume as the improving economic conditions motivated consumers to spend more money on the renovation of their homes, including the ...

Jan 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Dishwashers in Spain

During 2015, the positive growth rates which were already evident in dishwashers in 2014 were confirmed as category maintained strong volume growth of 10% and current value growth of 5%. The recovery of consumer purchasing power was the main driver ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Packaged Food in Spain

The recovery seen in the Spanish economy during 2015, when the country’s GDP surpassed 3%, was a very important factor in the growth of the packaged food industry. Although the unemployment rate remained above 22%, Spanish consumers started feeling ...

Dec 2015 | US$7,150 | Pages: 233 | Add to cart | View details

Country Report

Luxury Goods in Spain

With 1% value growth in 2015, luxury goods in Spain showed a gradual recovery, mainly due to a significant increase in tourism and a better economic situation. The increasing efforts of the Spanish government to support the image of Spain as a ...

Dec 2015 | US$1,210 | Pages: 70 | Add to cart | View details
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