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Market Research on Spain

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain.

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Euromonitor Spain reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Beer in Spain

During 2015, the Spanish economy consolidated its recovery, leaving behind the years of uncertainty. This was reflected in several ways, including rising consumer confidence which resulted in an increase in leisure spending amongst consumers. In this...

Jun 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Cider/Perry in Spain

Cider/perry grew by 1% in total volume terms in 2015. This growth can be explained by a combination of factors. On a larger scale, the recovery of the Spanish economy and its impact on the consumption habits of Spaniards has led to a rise in ...

Jun 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Alcoholic Drinks in Spain

The Spanish economy closed 2015 with a GDP rise of 3.2%, which was one of the highest growth rates in the Eurozone, leaving behind the years of stagnation, according to major economic analysts and institutions. The consolidation of the recovery, ...

Jun 2016 | US$2,100 | Pages: 97 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Spain

During 2015, the increasing sophistication of Spanish consumers also affected alcoholic drinks consumption. Their interest in higher quality products raised demand for international brands with a more premium image. This trend was not beneficial for ...

Jun 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Spirits in Spain

The recovery of the Spanish economy has brought about the first signs of a regeneration of the spirits industry, as Spaniards begin spending more money on leisure and, therefore, on alcoholic drinks. The overall economic recovery has had a positive ...

Jun 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Wine in Spain

The increasing sophistication of Spanish consumers was the major factor impacting the wine industry in Spain during 2015, with the use of new technologies boosting their knowledge of the subject. New apps have been developed and web research and ...

Jun 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Gardening in Spain

Gardening in Spain traditionally had a small following. With almost 80% of the population living in urban areas, garden space is very limited and usually restricted to holiday homes or to high-income households that can afford a house with a garden. ...

Jun 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Furnishings in Spain

The improvement of the macroeconomic environment, the expansion of credit availability and the slow recovery of the construction industry, all positively influenced home furnishings. After years of cutting back, Spaniards were willing to renew their ...

Jun 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Home Improvement in Spain

Spaniards tend to employ a professional when they need home improvement work, as this is generally not regarded as a hobby. Nevertheless, in the past decade, and boosted by economic restrictions, Spaniards started to do home improvements and repairs ...

Jun 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Homewares in Spain

Homewares was positively influenced by the economic recovery and Spaniards’ improved purchasing power as well as changing consumer habits in 2015. Traditionally, Spaniards tended not to dedicate too much time to cooking at home but preferred to eat ...

Jun 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in Spain

2015 marked a turning point in home and garden and registered the first positive growth since 2007. Gardening equipment, mattresses, light sources and kitchenware were some of the fastest growing categories boosted by the introduction of new products...

Jun 2016 | US$2,100 | Pages: 47 | Add to cart | View details

Country Report

Deodorants in Spain

Deodorant roll-ons continued to see the best performance in deodorants in 2015, with among the slowest declines in value sales, since Spanish consumers prefer roll-on deodorants over sprays or creams. Brands such as Sanex, Rexona and Dove offer ...

May 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Depilatories in Spain

Women’s razors and blades saw 1% growth in current value terms in 2015, becoming the first product to choose when it comes to depilation. However, this is only for in-home depilation, since it is the most economical and fastest method. However, the ...

May 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Colour Cosmetics in Spain

Colour cosmetics saw 2% growth in current value terms in 2015, to reach €850 million, driven by the good performance of both premium and mass colour cosmetics. Brands such as L’Oréal Paris and Les Cosmétiques both performed well. Consumers want cheap...

May 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Fragrances in Spain

Current value sales of fragrances increased by 4% in Spain in 2015, recording a better performance than in previous years of the review period, during which current value sales declined every year, by between 3% and 5%.The better performance in 2015 ...

May 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Hair Care in Spain

Despite being a mature category, hair care continued to register a positive current value performance in Spain in 2015. Spanish consumers’ increasing hygiene standards meant that there was a trend towards washing hair more frequently. Whilst male ...

May 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Bath and Shower in Spain

Bath and shower declined by 1% in current value terms in 2015, because of the pressure from private label, reducing profit margins, pushing down the average unit price and using bigger packaging. However, in volume terms bath and shower saw only a ...

May 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Men's Grooming in Spain

Premium men’s fragrances saw the best performance within men’s grooming in 2015, with 7% current value growth. Paco Rabanne Invictus was the leading brand in premium men’s fragrances. Strong advertising campaigns with wider distribution allowed Puig ...

May 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Spain

Baby and child-specific products declined by 1% in current value terms in Spain in 2015, with sales falling to €299 million. This decline can mainly be attributed to the decrease recorded in the number of babies born in Spain in 2015, with figures ...

May 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Oral Care in Spain

In 2015 oral care posted current value growth of 2%. Oral care is a mature category, in which companies need a greater investment in mixed marketing strategies to convince consumers to buy their products instead of private label. It is necessary to ...

May 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Beauty and Personal Care in Spain

After years of decline in value terms, beauty and personal care finally saw a positive performance in Spain in 2015. The best performances were seen by fragrances and colour cosmetics. On the one hand, multiple launches of fragrances and aggressive ...

May 2016 | US$2,650 | Pages: 128 | Add to cart | View details

Country Report

Skin Care in Spain

Skin care in Spain recorded a negligible current value decline in 2015, with sales falling to €1.4 billion. This was mainly due to pressure from mass brands, which reduced value sales, but increased volume sales; leading to a positive trend for skin ...

May 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Sun Care in Spain

Premium aftersun and mass aftersun saw current value declines in Spain in 2015. Spanish consumers are becoming more conscious about the sun and the skin problems it can cause. Therefore, consumers prefer to buy a normal body lotion to use as an ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Cat Food in Spain

The bursting of the housing bubble and the beginning of the economic crisis resulted in a change in the location of where Spaniards chose to buy their properties. This situation resulted in Spaniards moving back to city centres where the size of ...

May 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Dog Food in Spain

With the explosive economic development that took place in Spain up until 2009, Spanish cities began to grow with the building of new suburban housing developments. The importance of these new suburban units resulted in the growth in the size of ...

May 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Other Pet Food in Spain

Based on provisional 2016 estimates, small mammal/reptile food will continue to drive volume and value sales of other pet food during the year. This product area is expected to generate sales of €41 million and 13 thousand tonnes in 2016, ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Pet Care in Spain

In 2016, pet care in Spain finally consolidated its positive growth in current value terms after a weak performance during the review period. The economy recorded positive GDP growth in 2015 and continues to do so in 2016 so far and this has ...

May 2016 | US$2,100 | Pages: 52 | Add to cart | View details

Country Report

Pet Products in Spain

With Spanish disposable income growing slightly in 2015 after the tough economic period the country went through, the amount of money Spaniards are willing to spend on their pets is also growing. As a consequence, pet products grew by 2% in current ...

May 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Spain

In 2015, the Spanish economy recovered, with real GDP growing by 3% and with it, disposable incomes. However, the high unemployment rate, which stood at 24% in the second quarter of the year, contributed to Spaniards not abandoning completely the ...

May 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Cafés/Bars in Spain

The Spanish economy continued to grow in 2015, with real GDP growth of 3%. The better economic performance contributed to growth for cafés/bars. Value sales in the category grew by over 1% in 2015, a much better performance than in previous years, ...

May 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Spain

Standalone is the leading location in terms of outlet numbers. This location accounts for the bulk of outlets in most types of consumer foodservice in Spain. This is the case in cafés/bars, full-service restaurants, 100% home delivery/takeaway and ...

May 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Fast Food in Spain

While Spanish macroeconomic indicators improved in 2015, Spaniards’ attitude towards spending remained far from the happy times they enjoyed before the recession. This benefited the performance of fast food outlets to the detriment of full-service ...

May 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Full-Service Restaurants in Spain

In 2015, the Spanish economy recovered, with real GDP growing by 3% and with it, disposable incomes. However, the high unemployment rate, which stood in the second quarter of the year at 24%, contributed to Spaniards not abandoning completely the ...

May 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Consumer Foodservice in Spain

In 2015, consumer foodservice in Spain finally recovered and saw positive growth in value terms after six years of decline. The economy recorded positive GDP growth in 2015, and this supported value sales. However, the fact that average disposable ...

May 2016 | US$2,100 | Pages: 113 | Add to cart | View details

Country Report

Self-Service Cafeterias in Spain

Although the Spanish economy grew in 2015, this was not enough to support the better performance of self-service cafeterias. Value sales of self-service cafeterias declined by 2%, and the number of outlets declined by 4%. Although this was a negative...

May 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Spain

Despite the generally warm weather in Spain, street stalls and kiosks are not that popular amongst Spanish consumers. The fact that Spaniards like to sit down and enjoy a meal with friends or family as a way to socialise plays against the performance...

May 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Profile

Spain: Country Profile

Spain is in its second year of post-crisis economic expansion. Gains in private investment, an improving the labour market and a modest recovery in exports drive the economy. Domestic demand should continue its moderate growth. Madrid will struggle ...

Apr 2016 | US$150 | Pages: 9 | Add to cart | View details

Country Report

Fresh Food in Spain

Despite positive growth in the economy, fresh food continued to feature intense volatility in Spain, with total volume sales declining in 2015. Spain’s shrinking and ageing population was the main factor behind the negative performance of this mature...

Apr 2016 | US$1,210 | Pages: 50 | Add to cart | View details

Country Report

Food Intolerance in Spain

During 2015, the interest general surrounding healthier food increased in Spain. Within this context, lactose free and gluten free products were increasingly purchased not only by consumers with intolerance issues, but also by family members who do ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Spain

The limited number of new releases and lack of product innovation was the main factor hampering sales of fortified/functional beverages in Spain in 2015. As beverage manufacturers focused their releases in other categories of health and wellness ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Spain

The importance of living a healthy lifestyle increased significantly among Spaniards during 2015 as many consumers became increasingly aware of their diets and the importance of ingesting high-quality food on a daily basis. Recent advances in terms ...

Apr 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Spain

The rising sophistication of Spanish consumers has been a key factor in the expansion of naturally healthy beverages in Spain. In 2015, Spaniards increasingly opted for more specialised products with value-added features, while demanding references ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Spain

In recent years, Spaniards have witnessed the emergence of social media and its impact in several areas of public interest. The promotion of healthier lifestyles, including better and more balanced diets, has been an important topic across numerous ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Organic Beverages in Spain

The rising number of specialist stores offering organic beverages, some of which opened their doors during the period of economic recovery and rise in internal demand, contributed to the development of organic beverages in Spain in 2015. This ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Organic Packaged Food in Spain

Spain is one of the most important producers of organic packaged food, not only in Europe, but also worldwide. The interest among consumers in this niche has increased substantially in recent years and 2015 was no exception. Spaniards are becoming ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Health and Wellness in Spain

After several years of difficult economic conditions, many health and wellness categories have suffered as consumers cut down on what are perceived to be more superfluous products, such as fortified/functional packaged food and beverages. From the ...

Apr 2016 | US$2,100 | Pages: 112 | Add to cart | View details

Country Report

Better For You Beverages in Spain

During 2015, the increasing health consciousness of Spaniards propelled demand for products perceived as more natural, to the detriment of those products with a higher content of artificial ingredients. This shifted the balance of consumers towards ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Better For You Packaged Food in Spain

The efforts that have been made by several companies in the area of research and development in packaged food in recent years yielded positive results in 2015 as innovation was a key aspect not only in spurring growth in better for you packaged food,...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Spain

A recovery from the economic recession and record tourist flows helped the institutional, consumer foodservice and lodging channels to register positive growth. Consequently, AFH tissue and hygiene took advantage of this trend and increased sales ...

Mar 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Spain

Despite Spain registering negligible growth in the number of new births, it was not sufficient to invert the current value decline of 14% registered in new born nappies/diapers over the review period. As a consequence of the economic crisis many ...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details
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