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Spain

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain.

Spain StatisticsConsumer Lifestyles in Spain

Spain Country BriefingsFuture Demographics: Spain in 2030

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    Baby and Child-Specific Products in Spain

    Apr 2017

    Baby and child-specific products current value sales fell by less than 1% in 2016, in line with the review period CAGR, but a slight improvement from 2015. The better performance during 2016 was supported by the fact that some parents spent more on ...

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    Country Report

    Bath and Shower in Spain

    Apr 2017

    In 2016, bath and shower recorded marginal but positive current value growth. After seven years of declining sales, in 2016 the category finally saw some light at the end of the tunnel, with the recovery in average disposable incomes and rising ...

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    Country Report

    Colour Cosmetics in Spain

    Apr 2017

    Colour cosmetics current value sales grew by 5% in 2016 – a significant improvement from 3% in 2015. This good performance can be attributed to the improving economy, with Spanish female consumers being more willing to spoil themselves than over the ...

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    Country Report

    Deodorants in Spain

    Apr 2017

    Deodorant sales started to increase again in 2016, with the area recording marginal value growth of under 1%. However, this is the first time in seven years during which the category did not record a decline in sales. Over the review period, the poor...

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    Country Report

    Depilatories in Spain

    Apr 2017

    Hair removal is a regular part of Spanish female beauty routines, especially over the summer months. The mild weather the country enjoys over spring and summer and in some regions throughout the year results in the use of clothes that reveal skin. ...

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    Country Report

    Fragrances in Spain

    Apr 2017

    Fragrances current value sales increased by a healthy 5% in 2016, supported by growth in the premium segment, especially premium men’s fragrances. Rising employment, as a result of the improving economic situation in the country, is helping to boost ...

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    Country Report

    Hair Care in Spain

    Apr 2017

    In 2016, hair care recorded slower growth than in 2015, with current value sales rising by less than 1%. This can be attributed to the recovering economy, with a growing number of consumers now retuning to hair salons as a result of rising disposable...

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    Country Report

    Men's Grooming in Spain

    Apr 2017

    In 2016, men’s grooming saw overall current value growth of 3%. This reflects the recovery of the economy, which is allowing Spanish men to spend extra on specific male ranges. Moreover, there is also a growing trend whereby younger Spanish men are ...

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    Country Report

    Oral Care in Spain

    Apr 2017

    In 2016, oral care recorded healthy current value growth of 2%, despite the area’s high level of maturity. The recovering economy, following the recent economic crisis, is helping to boost demand for non-essential oral hygiene products....

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    Country Report

    Beauty and Personal Care in Spain

    Apr 2017

    A number of positive changes impacted beauty and personal care in Spain in 2016, with the economy recovering and unemployment falling to 20%. As a result, Spaniards became more willing to spend extra on grooming products, thus benefiting value sales ...

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    Country Report

    Skin Care in Spain

    Apr 2017

    Skin care current value sales grew by a healthy 2% in 2016, with the improving economy helping to boost demand. Spanish consumers are becoming more confident about spending money on non-essential products, especially within grooming, thus boosting ...

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    Country Report

    Sun Care in Spain

    Apr 2017

    The summer season in 2016 lasted longer than average, while temperatures were also hotter than normal. This hot and long summer supported the better performance of sun care, with current value sales rising by 4%....

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    Country Report

    Adult Incontinence in Spain

    Mar 2017

    Adult incontinence continued to perform strongly in 2016, posting double-digit current value growth. This was in line with growth registered over the review period and was driven by the fast-growing elderly population in Spain. Nevertheless, the ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Spain

    Mar 2017

    Away-from-home tissue grew by 2% in volume terms in 2016, while away-from-home hygiene posted an increase of 1%. In 2014, away-from-home tissue and hygiene started to recover from negative performances earlier in the review period that were initiated...

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    Country Report

    Nappies/Diapers/Pants in Spain

    Mar 2017

    Despite the better economic conditions, with unemployment below 20%, the number of births did not follow suit and the birth rate continued to drop in 2016. Nappies/diapers/pants declined by 4% in current value terms in Spain in 2016, with sales ...

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    Country Report

    Tissue and Hygiene in Spain

    Mar 2017

    Tissue and hygiene posted current value growth in 2016. The category’s performance benefited from increasing demand for higher quality standards and differentiation. In general terms, most categories performed well but it is important to highlight ...

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    Country Report

    Retail Tissue in Spain

    Mar 2017

    Overall retail tissue (incorporating toilet paper, retail tissue, paper towels and paper tableware) posted growth of 1% in both volume terms and current terms in 2016, which was similar to growth in 2015 and to average growth over the review period. ...

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    Country Report

    Sanitary Protection in Spain

    Mar 2017

    Over the review period, the disposable incomes and purchasing power of most Spaniards impacted the performance of the category, resulting in negative performances up to and including in 2014. In 2016, the improved economic situation in the country ...

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    Country Report

    Wipes in Spain

    Mar 2017

    Wipes recorded current value growth of 1% in 2016. Due to convenience of usage and wide-ranging functionality of these products, the performance of the category remained positive and comparable to average growth posted over the review period. ...

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    Country Report

    Fresh Food in Spain

    Mar 2017

    The decreasing population in the country was a key factor damaging total volume sales of fresh food in 2016. In addition, other negative factors negatively affected consumption of fresh food; the increase in single households continued to drive ...

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