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 Market Research for Spain

Euromonitor publishes reports on industries, consumers and demographics in Spain.

  • Industry specific reports offer insight into market size and market share in Spain; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Spain report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Spain in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Spain statistics factfile.

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Consumer Lifestyle

Consumer Lifestyles in Spain

Having suffered a savage economic downturn that lasted for the better part of a decade, the Spanish economy is now beginning to revive. However, ‘la crisis económica’ has left an indelible mark on local consumers, particularly Young Adults, who were ...

Aug 2015 | US$2,100 | Pages: 55 | Add to cart | View details

Country Report

Cigarettes in Spain

Sales of cigarettes in 2014 seem to have reached a plateau after years of sharp declines. Several factors contributed to this. First, consumers start slowing down the switch to cheaper alternatives (RYO tobacco) as these are not seen any more as ...

Aug 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Cigars in Spain

Smoking cigars and cigarillos is a consolidated and sometimes social tradition in Spain. The consumption of these varies, however, depending on the type of product. Celebrations and “sobremesas” (after lunch social gatherings around the table) are ...

Aug 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Tobacco in Spain

In line with improved economic conditions, tobacco sales show the first signs of recovery in 2014. Despite the still difficult situation for a big proportion of the Spanish population, a more optimistic consumer mind-set along with a lack of strong ...

Aug 2015 | US$2,100 | Pages: 71 | Add to cart | View details

Country Report

Smokeless Tobacco in Spain

There is no tradition of smokeless tobacco in Spain. Consumption of this tobacco type is extremely limited and distribution is not as wide as for other tobacco references. Some estancos in the country do not even stock these references. The majority ...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Smoking Tobacco in Spain

Over the review period smoking tobacco became very popular and registered rapid growth among Spanish consumers. The reason was the fact that the high prices of cigarettes encouraged already cash-strapped Spanish smokers, especially the youngest ...

Aug 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Spain

During the past six years of economic crisis, Spaniards have reduced their expenditure on eating outside of the home, with many looking for cheaper alternatives. This boosted sales of 100% home delivery/takeaway outlets as this represents a more ...

Jul 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Cafés/Bars in Spain

Independent players represented 99% of the total number of outlets in cafés/bars in 2014, and the struggles of many of these independent players determined the negative performance of the entire channel during the year. Towards the end of the review ...

Jul 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Spain

During 2014, consumer foodservice in Spain was characterised by the rapid expansion of chained outlets in retail locations. Shopping centres focus on offering a wide variety of consumer foodservice options as a way of attracting consumers and this ...

Jul 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Fast Food in Spain

Premiumisation was the key word used to describe fast food in Spain in 2014, especially with regards to burger fast food. Companies included healthy products and undertook marketing campaigns to change consumer perceptions of fast food and improve ...

Jul 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Full-Service Restaurants in Spain

Some chained full-service restaurants brands showed more dynamism than the channel overall during 2014. This was the case for European full-service restaurants chains such as La Tagliatella and La Mafia se Sienta a la Mesa, each of which undertook an...

Jul 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Consumer Foodservice in Spain

During 2014, Spain finally managed to emerge from the economic crisis which plagued the country’s financial system and suppressed consumer incomes between 2008 and 2013. This allowed consumer foodservice to register positive slight growth in terms of...

Jul 2015 | US$2,100 | Pages: 117 | Add to cart | View details

Country Report

Self-Service Cafeterias in Spain

The expansion of fast food and cafés/bars within travel foodservice locations such as airport terminals and highway service centres, where self-service cafeterias were previously commonly located, determined the closure of many outlets in the channel...

Jul 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Spain

New formats of street stalls/kiosks emerged in Spain towards the end of the review period, with independent operators representing 71% of the total number of outlets in the channel during 2014. Independent players and small chains opened kiosks in ...

Jul 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Cat Food in Spain

Due to the fact that Spanish consumers are living in smaller places, coexistence with cats became closer. This trend contributed to creating more affective bonds with these pets, eventually resulting in positive effects on the demand for cat food in ...

Jul 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Dog Food in Spain

An increasing preference towards mini dog breed was observed during 2014. This contributed to the decline in dog food by 5% in volume terms as this kind of dog needs less food. In fact, small size dogs are easily adaptable to Spanish daily life and ...

Jul 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Other Pet Food in Spain

Spaniards are showing an increasing interest in small mammals and reptiles and this trend is likely to accentuate between 2015 and 2020, having a positive impact on the food category for these new pets. In fact, small mammal/reptile food is predicted...

Jul 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Pet Care in Spain

Pet food volume sales are suffering declines in 2015. Since it represents the great majority of the category, dog food negatively impacts the volume of the whole market due to the increasing acquisition of smaller dog breeds. Nevertheless, the faster...

Jul 2015 | US$2,100 | Pages: 46 | Add to cart | View details

Country Report

Pet Products in Spain

The increasing importance of pet health and wellness for pet owners is the main driver for many manufacturers present in pet products. Thus, in 2014, sales continued to go up by 1% in value.

Jul 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Spain

Baby and child-specific products in Spain declined by 1% in current value terms in 2014, with sales falling to €301 million. This decline can be mainly attributed to the decrease recorded in the number of babies born in Spain in 2014, with figures ...

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Bath and Shower in Spain

Current value growth remained negative in bath and shower in Spain in 2014, although the 1% decline recorded during the year was less severe than the 3% decline recorded in 2013. As a result of the economic crisis, Spanish consumers have become more ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Colour Cosmetics in Spain

Value sales of colour cosmetics in Spain fell by 2% in current terms in 2014 as value sales declined in current terms in virtually every colour cosmetics category. The one exception was lip products, which seemed to function as the growth engine of ...

Jul 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Deodorants in Spain

In 2014, volume sales increased by 1% in each of the two most popular deodorants categories, deodorant sprays and deodorant roll-ons. The use of deodorants in Spain is rather seasonal, with frequency of use increasing significantly during the summer....

Jul 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Depilatories in Spain

Body hair removal is a widespread practice among Spanish women and hair removers/bleaches remains the most popular hair removal method, with the result that the category accounted for 69% of total depilatories value sales in 2014. The reasons that ...

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Fragrances in Spain

Current value sales of fragrances in Spain declined by 4% in 2014 as the category recorded a similar performance to previous years of the review period, during which current value sales declined every year, falling within a range of -3% and -5%.

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Hair Care in Spain

While many hair care categories comprise mainly essential everyday products, sales in the category are not fully safe from the lingering negative effects of the economic crisis. In 2014, Spanish consumers still rationalised the use of these products ...

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Men's Grooming in Spain

Men’s grooming in Spain experienced an adverse performance in 2014, with value sales declining by 3% in current terms to reach €551 million. In comparison with the -2% current value CAGR recorded in the category over the entire review period, this ...

Jul 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Oral Care in Spain

Overall, oral care showed a positive performance in Spain in 2014, growing in current value by 2%. 2014 was characterised by a high level of innovation in the category, with important new launches as well as the entrance of important players in some ...

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Beauty and Personal Care in Spain

After several years of recession, Spain started to witness a revitalisation of its economy in 2014, closing the year with positive GDP growth and with other major macroeconomic indicators showing a significant shift towards recovery. However, this ...

Jul 2015 | US$2,650 | Pages: 123 | Add to cart | View details

Country Report

Sets/Kits in Spain

Volume sales of sets/kits increased by 1% in 2014, bringing an end to the negative growth trends this category had been suffering since 2010. Despite the positive performance in volume terms, in value terms sales in the category remained static in ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Skin Care in Spain

Skin care in Spain recorded a marginal current value decline in 2014, with sales falling to €1.3 billion. Even the general fall recorded in the average unit price of in almost all skin care categories in 2014 was not enough to sustain volume sales. ...

Jul 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Sun Care in Spain

Value sales of sun care products as a whole grew by 2% in current terms in Spain in 2014. However, each of the different categories within sun care performed very differently. While the growing awareness of the importance of protecting the skin from ...

Jul 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Beer in Spain

On-trade sales of beer, which started to recover during the last quarter of 2013, saw negligible growth in volume terms in 2014, reaching 1,922 million litres. The stronger performance of beer through the on-trade channel was due to the fact that ...

Jun 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Cider/Perry in Spain

2014 was an interesting year for the Spanish cider category, with the second largest producer (Bodegas de Villaviciosa) going into liquidation. Traditional cider continued its downfall, whilst flavoured cider carved out an important share of sales.

Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Alcoholic Drinks in Spain

2014 represented a change of trend in the alcoholic drinks market in Spain. In spite of the economic crisis that still affected the country, the alcoholic drinks market decelerated significantly the strong declining trend in volume and value terms. ...

Jun 2015 | US$2,100 | Pages: 96 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Spain

In 2014 there was a major trend towards lower alcohol drinks, for two main reasons: they are healthier and cheaper. Spanish consumers are now more aware of the dangers of alcohol, and so they are opting for a healthy lifestyle, as the idea of being ...

Jun 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Spirits in Spain

The contraction of consumption caused by the Spanish economic crisis particularly affected spirits, which depends mainly on Spaniards’ purchasing power. Spaniards cut back on all unnecessary expenses and opted for leisure at home, reducing their ...

Jun 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Wine in Spain

The first signs of recovery from the Spanish economic crisis caused an increase in alcohol consumption in foodservice. Although unemployment remained high, the slight increase in purchasing power led Spaniards to return to visiting restaurants and ...

Jun 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Fresh Food in Spain

Fresh food in Spain registered a sluggish performance in volume terms in 2014. Even though the Spanish economic recovery remained uninterrupted during the entire year, and the unemployment rate fell to 24% in December, consumers maintained a somewhat...

Jun 2015 | US$1,210 | Pages: 45 | Add to cart | View details

Country Briefing

Risks and Vulnerabilities: Spain

Spain is slowly emerging from its stunted economic progression, through an improvement in its export capacity and the implementation of austerity measures. However, high unemployment has caused considerable hardship for its population, exacerbated by...

Jun 2015 | US$250 | Pages: 16 | Add to cart | View details

Country Report

Gardening in Spain

According to Euromonitor International estimates, 78% of Spain is accounted for by urban areas. Within Spanish cities, apartment buildings dominate, with the bulk of Spanish people living in flats and with no access to private gardens. This situation...

May 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in Spain

In Spain, the home furnishings category has been driven by the Spanish culture of buying a second home, traditionally at the beach. As a consequence of this and prior to the bursting of the housing bubble, home furnishings recorded strong growth ...

May 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Home Improvement in Spain

In 2014, the Spanish economy achieved positive GDP growth, helping to increase disposable incomes. However, the high unemployment rate, which remained at 24%, contributed to Spaniards’ ongoing cautious attitude towards spending. In an attempt to ...

May 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Homewares in Spain

With both national and international bodies such as the IMF and EU revising upwards Spain’s expected GDP growth rate for 2014 several times during the year, consumer confidence increased, thus benefiting sales of homewares. However, Spanish consumers...

May 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home and Garden in Spain

Although Spain recorded positive GDP growth in 2014, this was not enough to generate a positive performance from the country’s home and garden market. The fact that home and garden’s performance is tightly linked to that of the Spanish second homes ...

May 2015 | US$2,100 | Pages: 45 | Add to cart | View details

Global Briefing

Apparel and Footwear in 2015: Trends, Developments and Prospects

The global apparel and footwear market delivers steady performance despite softer growth in China and much weaker outlook in Russia and Brazil. Meanwhile, a sustained recovery in Western Europe remains elusive and improving economies are yet to ...

May 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Country Briefing

Technology, Communications and Media: Spain

Spain’s nascent economic recovery has improved the competitive telecom sector’s investment outlook. The sector, which was severely affected by recession and high unemployment, is witnessing spending on advanced LTE and fibre networks. Spanish ...

May 2015 | US$250 | Pages: 15 | Add to cart | View details

Country Report

Packaging Industry in Spain

Although macroeconomic indicators show positive signs, the average Spanish consumer is still far from reaching pre-economic crisis levels. The unemployment rate still stands at 24%, according to the EPA (Encuesta Población Activa – Active Population ...

May 2015 | US$2,100 | Pages: 50 | Add to cart | View details

Country Report

Hot Drinks Packaging in Spain

Retail hot drinks packaging recorded a 5% increase in the total unit volume sold in 2014, a slightly lower growth rate than in the previous year. Much in line with 2013, the economic situation continued to shape the performance of hot drinks ...

May 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Soft Drinks Packaging in Spain

The evolution of the Spanish economy is key to explaining the performance of soft drinks packaging in 2014. In 2014, all the major international organisations pointed out that the Spanish economy recorded a positive GDP growth rate of around 1%, ...

May 2015 | US$990 | Pages: 39 | Add to cart | View details
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