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 Market Research for Spain

Euromonitor publishes reports on industries, consumers and demographics in Spain.

  • Industry specific reports offer insight into market size and market share in Spain; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Spain report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Spain in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Spain statistics factfile.

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Country Report

Bottled Water in Spain

Despite the incipient economic recovery in Spain across 2014, high unemployment continued to affect the performance of bottled water. The fact is that the growth in GDP witnessed in 2014 has not been translated into a recovery of the purchasing power...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Carbonates in Spain

During 2014, carbonates witnessed a drop in sales of 2% in volume terms and slightly greater in value terms. This decrease was due to the limited spending capacity of Spanish consumers, derived from the high unemployment rate. Consumers continued to ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Concentrates in Spain

Despite the improvement in the macroeconomic indicators across 2014, with the GDP closing in positive figures after several years of recession, high unemployment among the Spanish population continued to shape consumer purchasing patterns. In this ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Juice in Spain

During 2014, high unemployment at 25%, and thus the limited income of Spaniards, continued to shape the purchasing patterns of consumers. In spite of the beginning of the economic recovery and optimism coming from the media and the government, people...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Soft Drinks in Spain

In 2014, the Spanish economy managed to come out of the economic recession, with its GDP expected to grow by 1.2% according to predictions of the IMF. Despite this improvement in the economic scenario and the optimism coming from the media and ...

Feb 2015 | US$1,900 | Add to cart | View details

Country Report

RTD Coffee in Spain

RTD coffee in a very underdeveloped category in Spain, with limited penetration and a small number of products available. This is attributed to the fact that Spanish consumers prefer freshly made hot coffee. Freshly made coffee is not only consumed ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

RTD Tea in Spain

Despite the preference of consumers for healthier varieties of soft drinks, in 2014 RTD tea continued to struggle to appeal to consumers. In fact across 2014, Spaniards maintained very rational purchasing behaviour, in line with the review period, as...

Feb 2015 | US$900 | Add to cart | View details

City Review

Barcelona City Review

Barcelona is the leading industrial hub of Spain. The city generates 18% of the country's total GVA in the goods-producing, energy and mining industries. A highly-educated workforce and relatively low salaries make Barcelona the most attractive place...

Feb 2015 | US$650 | Add to cart | View details

Country Report

Refrigeration Appliances in Spain

The recovery of the economy in Spain is the main driver of the positive growth of refrigeration appliances. According to the Bank of Spain, consumption increased by 0.4% in volume terms in the first semester of 2014 thanks to a recovery of confidence...

Feb 2015 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Small Cooking Appliances in Spain

Coffee machines is the biggest category within small cooking appliances, accounting for 39% of volume sales and 61% of current value sales. The growth of hard pods coffee machines strongly contributed to the overall category’s performance earlier in ...

Feb 2015 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Spain

Spaniards are changing their habits and spending more time cooking at home. This is positively impacting sales within the kettles and other small kitchen appliances categories. Kettles are gaining in popularity since they reduce the time needed to ...

Feb 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Vacuum Cleaners in Spain

Vacuum cleaners saw a return to positive results, with a slight rise in volume sales of 1% in 2014. The products are considered a basic item in Spanish households, where cylinder vacuum cleaners have traditionally been the most popular. New launches ...

Feb 2015 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Air Treatment Products in Spain

In 2014 air treatment products improved upon the slight growth seen at the end of 2013 and posted stronger growth after years of deep negative rates. During the review period, the category hit a low point, but in 2013 and 2014 growth represented a ...

Feb 2015 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Dishwashers in Spain

After several years of decline, 2014 saw the positive growth of dishwashers. Rising demand reflects the improvements being seen in the Spanish economy. Spaniards are regaining confidence and purchasing power, finally making some of the big ticket ...

Feb 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Food Preparation Appliances in Spain

The positive performance of food preparation appliances was partially determined by the reactivation of consumption in the context of an improving economy; however the increase in sales was more closely linked to changing habits amongst the Spanish ...

Feb 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Heating Appliances in Spain

The recovery of economic conditions saw positive growth rates for the heating appliances category, following a particularly poor performance in 2013. Growth was driven by small appliances such as fans, while larger appliances suffered from the ...

Feb 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Home Laundry Appliances in Spain

After several years of declines, home laundry appliances, the most important category within major appliances, registered positive growth in 2014. During the review period, consumers have been continuously postponing the replacement of old washing ...

Feb 2015 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Irons in Spain

The positive growth of the irons category in 2014 reflected the reactivation of expenditure amongst the Spanish population. Nevertheless, longer-term factors limited the dynamism of sales; a trend towards less formal dressing and the popularisation ...

Feb 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Large Cooking Appliances in Spain

The large cooking appliances category is benefiting from the move towards recovery seen in the economic conditions in Spain. Consumer confidence is rising, which is making them more inclined to replace old appliances. Indeed, ovens and cookers were ...

Feb 2015 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Microwaves in Spain

The microwaves category registered a slower growth rate than most of the other major appliances categories in 2014. During the last decade many Spaniards changed their eating habits toward healthier food and methods of cooking. This saw them prefer ...

Feb 2015 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Consumer Appliances in Spain

In 2014 the Spanish consumer appliances category posted positive growth, both in volume and value terms. It was the first positive growth after six years of consecutive declines and economic crisis, and it is a sign of a short-term consolidation of ...

Feb 2015 | US$2,400 | Pages: 132 | Add to cart | View details

Country Report

Personal Care Appliances in Spain

The after-effects of the economic crisis changed Spaniards’ habits and led them to spend more time at home to dedicate to personal care in order to save money previously spent on hair salons, beauty parlours and spas, etc. This trend is reflected in ...

Feb 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Other Hot Drinks in Spain

Despite the incipient recovery of the Spanish economy, spending patterns were still affected by high unemployment in 2014. In an attempt to save, most consumers continued to have breakfast at home, favouring the performance of other hot drinks in the...

Feb 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Hot Drinks in Spain

During 2014 the Spanish economy came out of crisis, with expected GDP growth of 1% by the end of the year according to the IMF, growing even more than was predicted at the beginning of the year. However, despite this improvement, the unemployment ...

Feb 2015 | US$1,900 | Pages: 41 | Add to cart | View details

Country Report

Tea in Spain

Tea witnessed a positive performance during 2014, especially within retail, growing by 5% in both retail volume and current value terms. This growth in sales was due to the efforts of key players and retailers to offer innovative products, and the ...

Feb 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Coffee in Spain

During 2014, off-trade sales of coffee showed a moderate increase, rising by 1% from the previous year in volume terms. The key driver of this increase was the dynamism of fresh ground coffee pods, which recently showed important developments, such ...

Feb 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Packaged Food in Spain

After almost five years of the most severe economic recession in recent history, in 2014 Spain slowly advanced towards recovery, with GDP posting positive growth, expected to be 0.9%, according to the International Monetary Fund. Despite a more ...

Jan 2015 | US$6,500 | Pages: 303 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Spain

Sauces, dressings and condiments have become an essential ingredient for the majority of Spaniards as everyday shortcuts in their culinary pursuits. The burst of the housing bubble and the deep economic recession the country has suffered since 2008 ...

Jan 2015 | US$900 | Pages: 70 | Add to cart | View details

Country Report

Soup in Spain

Retail soup volume sales grew by nearly 1% in 2014, while retail current value sales declined by 1% at €244 million, largely due to more intense price competition. Interestingly, demand for superior value for money was strong enough to withstand the ...

Jan 2015 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Spain

Important televised sporting events in 2014 such as the World Cup and the Champions’ League Final between teams from Madrid helped to boost the snacking trend in Spain. At the same time, cooking for friends or entertaining at home has become a ...

Jan 2015 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Noodles in Spain

As with more mature markets in Europe, demand for noodles in Spain is driven by trends towards convenience, ethnic cuisine and eating at work. However, a crucial recent development within the overall noodles category in Spain is the progressive ...

Jan 2015 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Pasta in Spain

The pasta category in Spain is quite mature, which makes it difficult for high growth rates to be achieved. In 2014 pasta registered current value growth of approximately 2% to reach €375 million. Retail volume sales, in turn, grew by 3% to 374,600 ...

Jan 2015 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Financial Cards and Payments in Spain

Spain’s deepest economic crisis for decades seemed to be coming to a conclusion towards the end of 2014. For the first time in several years, the main macroeconomic indicators were all positive, a very welcome trend which promoted increasing usage of...

Jan 2015 | US$1,900 | Pages: 81 | Add to cart | View details

Country Report

Luxury Goods in Spain

The Spanish luxury goods market is set to record further positive growth in 2014 in current value terms. The market’s better performance has been supported to some degree by the slight recovery of the Spanish economy, as well as the growing number of...

Dec 2014 | US$1,100 | Add to cart | View details

Country Report

Mobile Phones in Spain

In 2014 the slowdown in volume growth of smartphones and incredibly high number of competitors active in the market made unit prices decline further, and encouraged manufacturers to boost their offer in the middle and at the low-end of the market. ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Portable Players in Spain

Despite the rapid growth of e-readers, the negative performance of portable media players undermined the growth of overall portable players in 2014, which registered a 24% decline in retail volume terms and a 29% decline in value terms at constant ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

In-Car Entertainment in Spain

In-car entertainment was one of the categories which was hardest hit by the outstanding popularity of mobile devices. Smartphones and tablets can easily carry out many of the same functions and have the same characteristics. This is especially true ...

Dec 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home Audio and Cinema in Spain

Sales in home audio and cinema were restrained by the reduction in consumption driven by the economic crisis and the sky-high growth of mobile devices, which are substituting audio devices. On the other hand, smartphones was also responsible for the ...

Dec 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Computers and Peripherals in Spain

2014 saw sales of tablets overtaking sales of laptops and other personal computers. Spanish consumers are looking for mobility and for different levels of performance at home and at work. Spaniards’ IT equipment is likely to be a tablet and ...

Dec 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Imaging Devices in Spain

Since smartphones are eroding sales of imaging devices, the most dynamic manufacturers are changing their strategies, and betting on premium cameras which incorporate added-value characteristics, such as speed of shooting and high image quality. On ...

Dec 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Consumer Electronics in Spain

The Spanish population is amongst the most connected in Europe, with the highest percentage of smartphone penetration, of 85% in 2014. Neither the economic crisis nor the sky-high unemployment rates were able to hamper the outstanding growth of ...

Dec 2014 | US$1,900 | Pages: 73 | Add to cart | View details

Country Report

Fast Food in Spain

In 2013, the low average unit price of items sold through fast food outlets continued to benefit fast food, in a context of economic recession and price-consciousness amongst consumers. Fast food is characterised by its anti-cyclical performance, ...

Nov 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Full-Service Restaurants in Spain

The continuation of the economic recession affected the sales of full-service restaurants in 2013. With the Spanish economy closing in red numbers and unemployment remaining at 27% of the active population, a large number of Spanish consumers opted ...

Nov 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Consumer Foodservice in Spain

The performance of consumer foodservice continued to be hindered by the continued recession. In 2013 GDP declined by 1%, and unemployment remained at 27% of the active population. The high unemployment rate limited the disposable incomes of ...

Nov 2014 | US$1,900 | Pages: 122 | Add to cart | View details

Country Report

Self-Service Cafeterias in Spain

During 2013, the proliferation of the economic crisis continued to hinder the performance of self-service cafeterias in Spain. In the last year, Spaniards continued to see their purchasing power shrink, and as a result opted to further reduce ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Spain

For another consecutive year, and very much in line with other consumer foodservice channels, sales of street stalls/kiosks were strongly negatively affected by the continuation of the economic recession and its impact on the consumption habits of ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Spain

During 2013 the continuation of the economic recession continued to shape the purchasing habits of Spaniards. In a context of shrinking disposable incomes and purchasing power, consumers continued to cut back on unnecessary spending. Despite the ...

Nov 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Cafés/Bars in Spain

During 2013, the continuation of the recession shaped the consumption patterns of Spaniards. With a large number of people unemployed and underemployed, with limited incomes and continued uncertainty regarding the future, they continued to cut back ...

Nov 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Cigars in Spain

Cigarillos represented an 81% share of volume sales, and increased rapidly between 2010 and 2013 as a consequence of the high prices of cigarettes, and the fact that until 2012 it was still possible to smoke cigars in cigar clubs. Despite the fact ...

Nov 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Smokeless Tobacco in Spain

The majority of Spanish smokers have never tried and do not even know about chewing tobacco or snuff. Arabian immigrants are the main consumers of chewing tobacco in Spain, whilst snuff is mainly purchased by tourists or foreigners residing in the ...

Nov 2014 | US$900 | Pages: 27 | Add to cart | View details
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