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Spain

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain.

Spain StatisticsConsumer Lifestyles in Spain

Spain Country BriefingsFuture Demographics: Spain in 2030

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    Country Report

    Dairy in Spain

    Dec 2016

    French multinational Grupo Lactalis Iberia led sales in 2015, recording a value share of 14% due to the popularity of brands like El Ventero, Gran Capital and Président. This highly concentrated category demands solid investment in innovation in ...

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    Country Report

    Food Preparation Appliances in Spain

    Dec 2016

    During the economic crisis, Spanish consumers increasingly moved towards cooking and dining at home. This trend continued in 2016 and consumers increased their spending on food preparation appliances that make daily cooking tasks quicker and easier....

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    Country Report

    Home Laundry Appliances in Spain

    Dec 2016

    The recovery of purchasing power after years of economic restrictions drove the good performance of home laundry appliances in 2016. In 2014, consumers started the process of replacing their old appliances after years of repairing to postpone or ...

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    Country Report

    Irons in Spain

    Dec 2016

    Having suffered from the effects of the economic crisis (2008-2013), when households cut back on all types of unnecessary expenditure, irons continued to register positive retail volume sales growth in 2016. Nevertheless, retail volume growth was ...

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    Country Report

    Large Cooking Appliances in Spain

    Dec 2016

    Large cooking appliances maintained strong retail volume sales growth in 2016, due to the consolidation of Spain’s economic growth. Large cooking appliances’ replacement cycles are long compared with other major appliances and their sales tend to be ...

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    Country Report

    Microwaves in Spain

    Dec 2016

    Microwaves are increasingly popular among Spanish households. Their affordable prices, around EUR130, make them easy to substitute in case of damage and a microwave is considered almost as a commodity by Spanish consumers. Retail volume sales tend to...

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    Country Report

    Consumer Appliances in Spain

    Dec 2016

    In 2015, consumer appliances in Spain sustained positive retail volume sales growth, due to improved economic conditions and the relaxation of credit facilities for retailers and financial institutions. After five years of restrictions, Spanish ...

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    Country Report

    Personal Care Appliances in Spain

    Dec 2016

    The growing appreciation of beauty and health care as important parts of personal development drove personal care appliance sales in 2016. Spanish consumers dedicated an increasing amount of time to using these appliances, often opting for devices ...

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    Country Report

    Refrigeration Appliances in Spain

    Dec 2016

    In 2016, refrigeration appliances ranked among the fastest-growing types of major appliances in retail volume and value sales terms. Improved economic conditions induced consumers to substitute their old refrigeration appliances with new ones....

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    Country Report

    Small Cooking Appliances in Spain

    Dec 2016

    As in other European countries, cooking has becomes more and more popular and fashionable in Spain. There is an abundance of TV cookery programmes and food blogs, which attract Spanish consumers and help to spread the habit of cooking at home. As a ...

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    Country Report

    Vacuum Cleaners in Spain

    Dec 2016

    Spain experienced a year of economic consolidation in 2016. The improvements in purchasing power induced Spanish consumers to replace their old vacuum cleaner with a new one, opting for added-value products, such as more powerful and quieter vacuum ...

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    Country Report

    Dishwashers in Spain

    Dec 2016

    Dishwashers was a fast-growing category in consumer appliances, with a 7% increase in retail volume sales and an 8% rise in retail current value sales in 2016. In terms of dishwashers, Spain has one of the lowest per capita volume sales rates in ...

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    Country Report

    Air Treatment Products in Spain

    Dec 2016

    Very fast retail volume sales growth was registered in 2015, when the market experienced a lack of stock because of the unexpected large demand of air conditioners. While the growth rate slowed appreciably in 2016, air treatment products posted a 24%...

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    Country Report

    Confectionery in Spain

    Dec 2016

    Nestlé España remained the leader of chocolate confectionery in Spain in 2016 with a retail value share of 23% and sales of €234 million, an increase of 2% in comparison with the previous year. The company’s strong position was the result of its ...

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    Country Report

    Direct Selling in Spain

    Dec 2016

    The most important factor driving growth in direct selling in Spain is the change in the perception of direct selling from a part-time job to earn some extra income to a full-time job. Spaniards are increasingly interested in the entrepreneurial side...

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    Country Report

    Electronics and Appliance Specialist Retailers in Spain

    Dec 2016

    Electronics and appliance specialist retailers in Spain began registering positive current value growth in 2014, after several years of negative growth rates, as the country’s economy started improving once again. 2015 saw Spain register real GDP ...

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    Country Report

    Grocery Retailers in Spain

    Dec 2016

    Grocery retailers recorded 3% current value growth in 2016, in line with the growth recorded during 2015 due to the encouraging economic environment in the country. Moreover, the growth recorded in the category during 2015 and 2016 was superior to ...

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    Country Report

    Health and Beauty Specialist Retailers in Spain

    Dec 2016

    Health and beauty retailers in Spain registered positive current value growth in 2015 as well as in 2016 after recovering from the negative growth period which prevailed during the economic crisis. The recovery of the Spanish economy was certainly a ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Spain

    Dec 2016

    As the Spanish economy has improved, consumers are now able to increase their expenditure on apparel and footwear and the 4% current value growth recorded in apparel and footwear specialist retailers in 2016 was in line with what was seen in the ...

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    Country Report

    Home and Garden Specialist Retailers in Spain

    Dec 2016

    The improved economy in Spain in 2016 boosted growth in home and garden specialist retailers after the channel started recovering in 2014 and registered strong growth rates during 2015. The improved economic situation, coupled with the better ...

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