You are here: HomeSolutionsCountriesSpain
print

 Market Research for Spain

Euromonitor publishes reports on industries, consumers and demographics in Spain.

  • Industry specific reports offer insight into market size and market share in Spain; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Spain report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Spain in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Spain statistics factfile.

Filter Results

Total: (368)

results

 

Country Report

Digestive Remedies in Spain

Sales of digestive remedies increased by 3% in current value terms in 2013, to reach €215 million. Sales were positively affected by the budgetary cuts implemented during the year by the government in order to reduce the public deficit. As such, the ...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Herbal/Traditional Products in Spain

In Spain, the consumption of herbal/traditional products has not been very popular compared with in other European countries; traditionally, patients would follow the recommendation of a doctor or pharmacist. However, there has been a gradual trend ...

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Spain

The law implemented in 2010 banning smoking in almost every public place continued to affect sales of tobacco products in Spain in 2013. In addition, most consumers showed interest in quitting smoking in 2013, which benefited sales of NRT smoking ...

Aug 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Consumer Health in Spain

2013 was another extremely difficult year for the Spanish economy, with unemployment peaking during the month of February, reaching 27%, although during the summer season, due to the increased arrival of tourists, unemployment decreased and ...

Aug 2014 | US$2,400 | Pages: 92 | Add to cart | View details

Country Report

Sports Nutrition in Spain

In 2013 Spanish society showed an increasing interest in sport. The popularity of its sportsmen was an inspiring example for Spaniards to start taking more exercise. As a result, a higher number of Spaniards gradually started to rely on sports ...

Aug 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Spain

Sales of vitamins and dietary supplements increased by 1% in current value terms in 2013, to reach €248 million, although they remained underdeveloped in Spain compared with other neighbouring European countries, as many Spaniards continued to be ...

Aug 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Weight Management in Spain

Spain, as many other developed countries, is suffering from obesity problems amongst the population. According to a study conducted by the University of Navarra in 2013, 25% of Spaniards suffered from obesity problems, including 33% of children; a ...

Aug 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Wound Care in Spain

Wound care in Spain increased by 2% in current value terms in 2013, to reach €22 million. Whereas during the review period people purchased first aid kits for homes, consumers are now increasingly buying individual items, to replace those used in ...

Aug 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Adult Mouth Care in Spain

Adult mouth care continued to see falling sales in 2013. It remained a category dominated by OTC products, as the Spanish government has not traditionally reimbursed the payment of such products. However, the economic pinch is undermining value sales...

Aug 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Analgesics in Spain

Sales of analgesics in Spain were severely affected by the economic recession, which hit the country hard for another year during 2013. With the unemployment rate peaking at 27% at the beginning of the year, analgesics was one of the most affected ...

Aug 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Calming and Sleeping in Spain

Calming and sleeping increased by 1% in current value terms in 2013, to reach €28 million. The tough economic crisis that the country suffered in 2013 continued to drive sales of these products, which are designed to contribute to wellbeing, at a ...

Aug 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Spain

Sales of cough, cold and allergy (hay fever) remedies increased by 3% in current value terms in 2013, to reach €432 million. Due to the change in prescription products that occurred in 2012, a number of drugs are now not dispensed by the Spanish ...

Aug 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Dermatologicals in Spain

Dermatologicals continued to be relatively underdeveloped in Spain compared with other countries in Western Europe. In 2013, the Spanish government switched some products from Rx to OTC. Consequently, the category increased by 1% to reach €132 ...

Aug 2014 | US$900 | Pages: 24 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Health and Wellness in Spain

The Spanish economy did not manage to come out of the recession during 2013, closing another year in negative figures with a -1.2% GDP rate. Unemployment remained slightly above 26% of the active population, with more than half of the total ...

Jul 2014 | US$1,900 | Pages: 110 | Add to cart | View details

Country Report

Men's Grooming in Spain

The Spanish men’s grooming category suffers from Spanish male consumers’ lack of interest in the category. In 2013, value sales of men’s grooming products declined by 1% in current terms. Although the blossoming of the category is something that ...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Oral Care in Spain

Oral care recorded a fair performance in 2013 with sales growing by 1% in current value terms. The fact that oral products are part of the daily hygiene routine amongst Spaniards has prevented sales from following the same path that other beauty and ...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Beauty and Personal Care in Spain

Although at an overall level Spanish GDP still recorded a negative growth rate, the first signs of recovery of the economy were seen in 2013. During Q3 and Q4 of 2013, Spanish GDP recorded positive growth rates. Moreover, international financial ...

Jul 2014 | US$2,400 | Pages: 131 | Add to cart | View details

Country Report

Sets/Kits in Spain

According to the latest study, “Consumer habits at Christmas”, carried out by the Spanish Consumer Association CECU (Confederacion de Consumidores y Usuarios) during the 2013-2014 Christmas period, it is expected that Spaniards will increase their ...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Skin Care in Spain

In 2013 value sales of skin care declined by 1% in current value terms. Little movement took place in the category during the year. The fact that the good economic indicators have not yet been felt by the average Spanish consumer supported the ...

Jul 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Sun Care in Spain

Summer 2013 arrived late and with milder temperatures than the previous year. This had a clear negative effect on the performance of sun care products, which sales are highly linked to sun exposure and high temperatures. As a consequence, sales of ...

Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Spain

Much in line with the situation the category has been witnessing since the crisis hit the Spanish economy in 2013, baby and child-specific products recorded a poor performance with sales declining by 1% in value terms. Although it is true that the ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Bath and Shower in Spain

The maturity of the category and the weak economic framework played against the performance of bath and shower products in the Spanish market. In 2013, value sales declined by 1%. Not even the fact that bath and shower products are amongst those ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Colour Cosmetics in Spain

Few surprises were seen in the colour cosmetics category in 2013. Value sales of colour cosmetics in Spain declined by over 2%. The hit of the economic crisis has resulted in Spaniards being more careful about when and how they spend their money. ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Deodorants in Spain

Deodorants sales consolidated the declining trend they have being suffering since Spain’s economy began to struggle. In 2013, sales declined by 1% in current value terms. The poor economic situation has resulted in Spanish consumers trying to make ...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Depilatories in Spain

Hair removal is part of Spanish female beauty routines year-round, but especially over the summer months. The mild weather the country enjoys over spring and summer, and in some regions throughout the year, results in clothes that reveal the skin. ...

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Fragrances in Spain

During the last years of the review period and especially since 2012, the number of mono-brand beauty and personal care distributors is rocketing. Although the influence of these distributors on the market within other categories has been ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Hair Care in Spain

Hair care products are considered part of the daily hygiene routine and as a consequence, sales have not suffered as much as other categories in the Spanish beauty and personal care market. Value sales of hair care products declined slightly in 2013....

Jul 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Toys and Games in Spain

Toys and games in Spain recorded a positive performance in 2013 for the first time in three years. The better performance was supported by the slight recovery of the Spanish economy. The better economic framework contributed to Spanish parents being ...

Jul 2014 | US$1,100 | Pages: 44 | Add to cart | View details

Country Report

Baby Food Packaging in Spain

The number of babies born in Spain kept declining according to the latest data published by the National Institute of Statistics, INE. This is linked both to the fact that the national birth rate drops as Spanish females keep on postponing when and ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in Spain

Younger Spaniards’, with an unemployment rate of over 50% for those under 30, willingness to go out for dinner has decreased as their disposable income has sharply dropped. Nevertheless, younger Spaniards are not renouncing their social life and ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Confectionery Packaging in Spain

Confectionery has been suffering from the impact of the economic recession. As consumers became more concerned about their economic position and their disposable income levels declined, many cut back on impulse purchases. Impulse purchases are ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Dairy Packaging in Spain

Traditionally, Spanish consumers have ranked value-for-money as the third most important factor when deciding the products to include in their shopping basket, after proximity and the quality of products on offer. As unemployment rises - 26% of the ...

Jul 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in Spain

Over the review period, Spaniards decreased the amount of money spent on going out and leisure activities as a result of the economic situation and the high levels of unemployment. This has especially affected those under 30 whose unemployment rate ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Financial Cards and Payments in Spain

With the exception of 2012, when numbers were stagnant, the number of financial cards in circulation declined each year over the forecast period. The credit crunch, high unemployment rates and saving habits drastically reduced the number of cards per...

Jul 2014 | US$1,900 | Pages: 74 | Add to cart | View details

Country Report

Dishwashing in Spain

In 2013 dishwashing slowly began to exit the negative rates brought on by the economic crisis. The year 2012 was marked by massive promotional activities which drove prices down drastically. The trend was reversed in 2013 and, as manufacturers slowed...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home Insecticides in Spain

Home insecticides was not particularly dynamic in 2013 as manufacturers did not pay much attention to the development of this category, which is characterised by seasonal sales (concentrated during the warm season). This resulted in a lack of product...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Laundry Care in Spain

Laundry care remained the leading category within home care in 2013, led by laundry detergents which registered an increasing presence of concentrated liquid detergents and liquid tablet detergents. The other notable trend was detergents with ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Home Care in Spain

In 2013 the Spanish economy was unable to come out of recession with the real GDP registering a decline of more than 1% and an unemployment rate at around 26%. Due to falling disposable incomes , Spaniards continued to be very price-driven and ...

Jul 2014 | US$2,400 | Pages: 73 | Add to cart | View details

Country Report

Polishes in Spain

Polishes was affected by the changing preferences of Spanish consumers towards less expensive and more generic products. Its decline over the review period was even stronger due to the trend towards saving money brought on by the economic crisis. ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Surface Care in Spain

Multi-purpose cleaners represented the fastest emerging trend in surface care in 2013. These are products suitable for various surfaces and areas in the home. These products met the needs of consumers looking to reduce expenses by purchasing a single...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Toilet Care in Spain

The Spanish habit of considering toilet care as one of the most basic hygiene requirements in the home prevented volume sales from a strong decline in 2013. Nonetheless, private label continued to gain ground in the category, especially in rim ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Air Care in Spain

In 2012 and 2013 manufacturers were active in maintaining high consumer interest in air care by the introduction of new fragrances and product formulations. This helped to sustain demand and prevented the category from seeing stronger declines of ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Bleach in Spain

Demand for bleach was supported by Spanish consumers seeking inexpensive, multi-purpose and disinfectant products. Bleach, which has a long tradition in Spain, remained popular due to consumers needing to reduce and control expenses.

Jul 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Consumer Lending in Spain

Many factors are serving to depress the Spanish lending market: banks’ strict lending requirements, consumers' scepticism towards financial institutions, increased saving habits and the lack of ability among a large part of the population to pay back...

Jun 2014 | US$1,900 | Pages: 13 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Spain

Electronics and appliance specialist retailers suffered another catastrophic year in 2013, as sales declined by 8% in current value terms to reach €4.6 billion. The channel remained severely affected by the consequences of the bursting of the real ...

Jun 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Grocery Retailers in Spain

In 2013 the economy continued to be the main concern for consumers. Despite this, grocery retailers slightly increased during the year, although consumers continued to be reluctant to increase their consumption patterns. This was due to economic ...

Jun 2014 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Spain

2013 was another harsh year for the Spanish economy, with some channels more affected than others. Grocery retailers, for example, was less affected, with consumers being less reluctant to purchase groceries than other goods, in channels such as ...

Jun 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Homeshopping in Spain

Homeshopping is a very traditional and mature channel. Consumers, who are increasingly engaging with technology, prefer to use the internet to make their orders, as they seem to find it more convenient and easy to browse, the retailers are available ...

Jun 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Spain

2013 was another year of changing habits amongst Spaniards, as with the current low economic performance, many Spanish consumers decided to remain in their own homes rather than going out. As a result, how Spaniards spent their time went through ...

Jun 2014 | US$900 | Pages: 44 | Add to cart | View details
Page 

Recently Viewed Items more ›

    custom research

    Books more ›

    Statistical Reference Handbook

    Statistical Reference Handbook

    Statistical Reference Handbook