Euromonitor International publishes the world's most comprehensive market research on the tobacco industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Company Profile

Japan Tobacco Inc in Tobacco

Oct 2017

Japan Tobacco Inc (JTI) is the world’s third largest international tobacco company, and holds its strongest position in its domestic Japanese market, It also has substantial shares in Eastern and Western Europe – regions that are experiencing serious...

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Country Report

Tobacco in India

Oct 2017

The implementation of the mandate on increasing the size of the pictorial health warning has added to the challenges faced by India’s tobacco manufacturers. The Union Ministry of Health & Family Welfare’s mandate came into effect on 1 April 2016 and ...

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Company Profile

Philip Morris International Inc in Tobacco

Sep 2017

PMI, the largest of the international tobacco companies and with the world’s strongest brand, Marlboro, is going through the biggest strategic transformation in its history. PMI’s new vision of designing a smoke-free future, supported by the initial ...

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Company Profile

Imperial Brands in Tobacco

Sep 2017

Imperial Brands is the fourth largest international tobacco company and the leader in OTP. The company is particularly vulnerable to the ongoing cigarette volume drops worldwide as its sales are centred in quickly declining developed markets. The ...

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Strategy Briefing

Current and Future Trends in Cigarette Manufacturing

Sep 2017

The report follows the strategic production decisions of big tobacco companies in the light of the changing industry dynamics. The decline in cigarette volumes along with the growing importance of vapour products already play a vital role in closing ...

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Strategy Briefing

Global Tobacco: Key Findings Part I - Cigarettes

Aug 2017

2016 saw a continuing uprooting of the received wisdom about the world’s largest cigarette market, China, as its volume decline amplified to record levels in modern history. Ongoing decline continued in other regions with some major markets in the ...

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Country Report

Tobacco in Russia

Aug 2017

Over the review period the Russian government increased excise taxes on tobacco products on a yearly basis, with this resulting in higher retail prices. Over 2011-2016 the country’s tobacco industry registered a negative retail volume CAGR due to ...

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Country Report

Tobacco in Nigeria

Aug 2017

Sales of tobacco, particularly in the largest category, cigarettes, were negatively impacted by the economic recession in 2016. Products were less affordable due to the depreciation of the local currency which led to higher import costs and therefore...

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Country Report

Tobacco in Guatemala

Aug 2017

Tobacco in Guatemala posted robust growth in retail current value sales in 2016. However, cigarettes, the largest of the main market categories with an overall retail value share of 98%, continued to see retail volume sales decline. This was largely ...

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Country Report

Tobacco in Hungary

Aug 2017

The improving economic environment and resulting further increase in spendable income has benefited tobacco in Hungary. The successful strategy to combat illicit trade has resulted in proportionately increased volume sales through the legal market. ...

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Country Report

Tobacco in Kenya

Aug 2017

Despite increased regulations and stock-outs, the tobacco market in Kenya continued to record strong retail value growth in 2016 as a result of higher product prices as well as a growing middle-income segment with greater disposable incomes focused ...

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Country Report

Tobacco in Egypt

Aug 2017

The tobacco market in Egypt continued to grow in 2016 in both retail volume and current value terms. Volume growth can be attributed to an increase in the smoking population, while value growth was down to stronger volume sales as well as price ...

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Country Report

Tobacco in Iran

Aug 2017

The number of smokers continued to grow during 2016 following the trend from previous years. This happened despite widespread mass media advertisements regarding the harmful effects of smoking on health. The young population in Iran who face a ...

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Country Report

Tobacco in Saudi Arabia

Aug 2017

In 2016, the tobacco industry in Saudi Arabia witnessed a slowdown in volume growth due to a number of factors. These included the general state of the economy, which had a significant impact on consumers’ disposable incomes, and a 100% increase in ...

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Country Report

Tobacco in Chile

Aug 2017

In 2016, retail volume sales of cigarettes continued to decline, mainly due to the decrease in smoking prevalence amongst Chile’s adult population, and the fact that more and more consumers were looking for cost-effective alternatives to cigarettes, ...

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Country Report

Tobacco in the United Arab Emirates

Aug 2017

In 2016, tobacco sales in the United Arab Emirates continued to increase. Although consumers were aware of impending tax changes, these had little impact on consumption. Cigars and cigarillos posted the strongest growth in retail volume terms as ...

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Country Report

Tobacco in Ireland

Aug 2017

Overall volume of cigarettes and number of smokers declined again in 2016. The government’s continuing focus on its strategic goal of reducing the percentage of smokers in Ireland to 5% by 2025 and further increases in the price of cigarettes have ...

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Country Report

Tobacco in Costa Rica

Aug 2017

Being the largest tobacco category in Costa Rica, cigarettes continued to be negatively affected by the additional penetration of illicit trade sales, which kept gaining momentum at independent small grocers, especially among lower-end local buyers. ...

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Country Report

Tobacco in Dominican Republic

Aug 2017

For another consecutive year, volume sales of cigarettes fell in 2016, as the prevalence of smoking continued to decline in the country. Sales recorded some current value growth in 2016, resulting largely from unit price movements....

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Country Report

Tobacco in Greece

Aug 2017

The new EU Directive coming into effect in mid-2016 was having a detrimental effect upon tobacco product sales in Greece, with volume sales of cigarettes decreasing and smokers migrating again to fine cut tobacco, a category that not been entirely ...

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