In 2022, cigarettes remained the primary tobacco category in Brazil. The volume growth of cigarettes in 2022, although slower than in 2019, was indicative of the dynamics surrounding illicit trade rather than an increasing preference for tobacco products.
The resurgence of social occasions and on-trade activities, coupled with the issue of inflation, sparked significant discussions in Brazil. Surprisingly, this dichotomy resulted in an upwards trajectory for economy cigarette brands.
Navigating the tightly regulated tobacco landscape in Brazil poses significant challenges for companies, necessitating careful response strategies focused on adapting distribution methods and promoting specific brand portfolios. Recognising the impact of the pandemic, companies have made concerted efforts to adjust their distribution channels, placing greater emphasis on modern grocery retailers and small local grocers.
The retail landscape for tobacco presents unique challenges due to the stringent regulations governing the industry. While other industries have been able to pivot to e-commerce more easily, tobacco companies face limitations in making a similar transition.
The future of the tobacco industry in Brazil is not solely determined by players, but also by political factors. Over the years, the industry has undergone developments, and prior to the pandemic, the demand for cigarettes was largely driven by illicit trade, primarily due to increasing taxation and low prices.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tobacco industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See All of Our DefinitionsThis report originates from Passport, our Tobacco research and analysis database.
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