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Country Report

Tobacco in China

| Pages: 53

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Falling tobacco volume growth due to rising health concerns

Volume growth within tobacco, which chiefly consists of cigarettes and cigars in China, continued to slow down in 2012, mainly due to rising health awareness among consumers and the government’s continuous efforts to control the number of smokers. However, due to the large consumer base, particularly for cigarettes (due to their wide availability and affordable price), there is still steady demand for tobacco.

Product trading-up fuels value growth

In spite of the slow-down in volume growth, tobacco value sales continue to increase at double-digit pace, with sales being boosted by consumers trading-up to higher priced products as a result of rising health consciousness and new smoking trends. Some consumers have shifted from high tar to low tar cigarettes even though the latter are about three times as expensive as the former. In addition, some consumers, particularly the burgeoning middle class and the super-rich, are gradually adopting the habit of smoking cigars, which are increasingly seen as status symbols.

Stellar performance of low tar cigarettes due to industry regulation

Low tar cigarettes recorded very strong volume and value growth in 2012. The State Tobacco Monopoly Association (STMA) and the relevant authorities prohibited the selling of cigarettes with tar yields of above 12mg in January 2011 and new regulations further reduced allowed tar levels to 11mg in January 2013 while the limit is set to be further reduced to 10mg in January 2015. The low tar scheme resulted in robust growth within mid and low tar cigarettes in 2012.

Domestic players further consolidate leadership

Under the tight control of the STMA, tobacco experienced standardised and concentrated development over the review period, with domestic players dominating the local market. Leading tobacco companies in China have been making continuous efforts to enhance product quality as well as research and development in order to meet consumers’ changing needs and to strengthen branding. On the other hand, international players have a marginal presence in tobacco and are struggling to maintain their sales shares amid strong competition from domestic players.

Volume sales expected to remain stable but strong projected value growth

Volume growth rates within tobacco will stagnate over the coming years as the penetration of the smoking population is already high in China. In addition, as a result of growing health awareness, the number of smokers is expected to decline over the forecast period. Nevertheless, value sales are expected to increase dynamically over the forecast period as more smokers are likely to trade up to low tar cigarettes as a result of the STMA’s low tar scheme while consumer acceptance of cigars is expected to increase further – a development which, overall, will boost value growth over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in China for free:

The Tobacco in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in China?
  • What are the major brands in China?
  • Which sector of the tobacco products market is the largest by value sales in China?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in China?
  • Which sector is the most heavily taxed in China?
  • Which companies dominate in the total tobacco market in China in terms of market share?
  • What is the distribution channel split for the tobacco products market in China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in China - Industry Overview

EXECUTIVE SUMMARY

Falling tobacco volume growth due to rising health concerns

Product trading-up fuels value growth

Stellar performance of low tar cigarettes due to industry regulation

Domestic players further consolidate leadership

Volume sales expected to remain stable but strong projected value growth

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Chinese legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 1 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 2 Taxation and Duty Levies 2006-2011

Average cigarette pack price breakdown

  • Table 3 Average Cigarette Pack Price Breakdown

PRODUCTION/IMPORTS/EXPORTS

  • Table 4 Trade Statistics – Finished Cigarettes 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 5 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 6 Sales of Tobacco by Category: Volume 2007-2012
  • Table 7 Sales of Tobacco by Category: Value 2007-2012
  • Table 8 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 9 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 10 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 12 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Tobacco in China - Company Profiles

China Tobacco Hunan Industry Corp in Tobacco (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 China Tobacco Hunan Industry Corp: Key Facts
  • Summary 4 China Tobacco Hunan Industry Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 China Tobacco Hunan Industry Corp: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 6 China Tobacco Hunan Industry Corp: Competitive Position 2012

Hongyun Honghe Group in Tobacco (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Hongyun Honghe Group: Key Facts
  • Summary 8 Hongyun Honghe Group: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Hongyun Honghe Group: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 10 Hongyun Honghe Group: Competitive Position 2012

Shanghai Tobacco Group in Tobacco (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Shanghai Tobacco Group: Key Facts
  • Summary 12 Shanghai Tobacco Group: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 Shanghai Tobacco Group: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 14 Shanghai Tobacco Group: Competitive Position 2012

Yuxi Hongta Tobacco Group Co Ltd in Tobacco (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 Yuxi Hongta Tobacco Group Co Ltd: Key Facts
  • Summary 16 Yuxi Hongta Tobacco Group Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 17 Yuxi Hongta Tobacco Group Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 18 Yuxi Hongta Tobacco Group Co Ltd: Competitive Position 2012

Cigarettes in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 19 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 20 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: length

Cigarettes: regular vs slims vs superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 14 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 15 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 16 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 17 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 18 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 19 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 20 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 21 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 22 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 23 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 24 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 25 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 26 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 27 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 28 Cigarettes Brand Shares 2009-2012
  • Table 29 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 30 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 31 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 33 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 35 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 36 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 37 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 38 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 39 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 40 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 41 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 42 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 43 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigars in China - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 21 Cigars - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 44 Sales of Cigars by Category: Volume 2007-2012
  • Table 45 Sales of Cigars by Category: Value 2007-2012
  • Table 46 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 47 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 48 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 50 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 51 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 52 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 53 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 54 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 55 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 56 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Smokeless Tobacco in China - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

PROSPECTS

Smoking Tobacco in China - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

PROSPECTS

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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