print

Country Report

China Flag Tobacco in China

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Slowdown in volume growth in cigarettes while value performance remains strong

Tobacco in China, dominated by cigarettes, witnessed a further decelerating trend in volume in 2013. This can be attributed to cigarettes’ high level of maturity and rising health awareness among Chinese smokers. On the whole, the general public are becoming more aware of the negative effects of smoking, and reduce their consumption volume. However, thanks to ongoing structural optimisation and increasing personal incomes, retail value sales of tobacco continued to enjoy a healthy growth despite the sluggish volume performance.

Switch from high tar to mid tar cigarettes driven by policy guidance

The State Tobacco Monopoly Administration (STMA) has announced that, the maximum allowed tar yield in cigarettes will be reduced to 10mg since January 2015. Thus, manufacturers will transfer the tar yields of existing 11mg (high tar) cigarettes to 10mg (mid tar), resulting in a severe declining for the high tar cigarettes and robust growth for mid tar cigarettes. Sales of high tar cigarettes will be negligible by 2017 as it requires a long time period to fully clear the inventory of 11mg cigarettes in the market.

Declining unit price in mid tar cigarettes

Average unit price in mid tar cigarettes is predicted to decline in 2014 and 2015, affected by a large number of previously (11mg) high tar cigarettes moving into the mid tar cigarettes. Unit prices of high tar products are currently lower than that of mid tar products, and it will be difficult to raise prices significantly due to existing consumer perception, thus results decline of unit price in mid tar cigarette.

Consistent development of strong brands with streamlined product lines

Since mid-2013, the STMA has emphasised the importance of “building strong brands, optimising product lines and rising prices”. Most efforts are invested at optimization of existing product lines, meaning that three flagship variants of leading brands should contribute around 70% sales in both volume and value term. This strategy will also cause a prudent attitude towards new product launches. As it required, when a brand with fewer than 20 SKUs launches a new product, it must eliminate one SKU at the same time, while when a brand with fewer than 30 SKUs launches a new product, it must eliminate two SKUs.

Projected strong value growth and steady volume sales

Given an already huge smokers’ base in China, along with intensified smoking control efforts over the forecast period, volume growth is predicted to remain moderate. In addition, decelerating growth in the smoking population, caused by rising health awareness, will also contribute to such a modest volume performance over 2013-2018. However, value growth over the forecast period is predicted to be much more robust thanks to the ongoing trading up trend, jointly driven by both the government and consumers.

Samples (FAQs about samples):

doc_pdf.pngSample Tobacco Market Research Report

doc_excel_table.pngSample Tobacco Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in China for free:

The Tobacco in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in China?
  • What are the major brands in China?
  • Which sector of the tobacco products market is the largest by value sales in China?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in China?
  • Which sector is the most heavily taxed in China?
  • Which companies dominate in the total tobacco market in China in terms of market share?
  • What is the distribution channel split for the tobacco products market in China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in China - Industry Overview

EXECUTIVE SUMMARY

Slowdown in volume growth in cigarettes while value performance remains strong

Switch from high tar to mid tar cigarettes driven by policy guidance

Declining unit price in mid tar cigarettes

Consistent development of strong brands with streamlined product lines

Projected strong value growth and steady volume sales

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2008-2013
  • Table 2 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 6 Trade Statistics – Cigarettes 2009-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 7 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 8 Sales of Tobacco by Category: Volume 2008-2013
  • Table 9 Sales of Tobacco by Category: Value 2008-2013
  • Table 10 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 11 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 12 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 13 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 14 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 15 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

SOURCES

  • Summary 2 Research Sources

Tobacco in China - Company Profiles

China Tobacco Hunan Industry Corp in Tobacco (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 China Tobacco Hunan Industry Corp: Key Facts
  • Summary 4 China Tobacco Hunan Industry Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 China Tobacco Hunan Industry Corp: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 6 China Tobacco Hunan Industry Corp: Competitive Position 2013

Hongyun Honghe Group in Tobacco (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Hongyun Honghe Group: Key Facts
  • Summary 8 Hongyun Honghe Group: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Hongyun Honghe Group: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 10 Hongyun Honghe Group: Competitive Position 2013

Yuxi Hongta Tobacco Group Co Ltd in Tobacco (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Yuxi Hongta Tobacco Group Co Ltd: Key Facts
  • Summary 12 Yuxi Hongta Tobacco Group Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 Yuxi Hongta Tobacco Group Co Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 14 Yuxi Hongta Tobacco Group Co Ltd: Competitive Position 2013

Cigarettes in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 15 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 16 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Flavour threads

Cigarettes: Filter/non-filter

Cigarettes: Carbon/standard filter

Cigarettes: Filter length

Cigarettes: Regular vs slims vs superslims vs microslims

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 16 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 17 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 21 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 23 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 24 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 25 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 26 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 27 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 28 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 29 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 30 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 31 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 32 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 38 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 40 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 41 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 42 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 43 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 44 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 45 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigars in China - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 17 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 46 Sales of Cigars by Category: Volume 2008-2013
  • Table 47 Sales of Cigars by Category: Value 2008-2013
  • Table 48 Sales of Cigars by Category: % Volume Growth 2008-2013
  • Table 49 Sales of Cigars by Category: % Value Growth 2008-2013
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
  • Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
  • Table 52 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
  • Table 53 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 54 Distribution of Cigars by Format: % Volume 2008-2013
  • Table 55 Forecast Sales of Cigars by Category: Volume 2013-2018
  • Table 56 Forecast Sales of Cigars by Category: Value 2013-2018
  • Table 57 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
  • Table 58 Forecast Sales of Cigars by Category: % Value Growth 2013-2018

Smokeless Tobacco in China - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

PROSPECTS

Smoking Tobacco in China - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

PROSPECTS

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here