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Country Report

China Flag Tobacco in China

| Pages: 54

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Smoking ban extended from public officials to mass consumers and regionally to nationally

2014 was widely seen as a significant year as China took further steps to control tobacco usage, largely via progressive anti-smoking legislation. At the end of 2013, all public officials were required to set a good example and were banned from smoking in designated public places. Draft legislation regarding smoking in public places caused significant controversy, with consumers no longer allowed to smoke in all indoor and some outdoor public places. This draft not only heralded in the era of a national smoking ban but also upgraded regional smoking bans to a national level.

Cigarettes registers low single-digit volume growth but healthy current value growth

2014 continued to see slow growth in cigarette volume sales, mainly due to the smoking ban, competition from newly-emerging tobacco products as well as increasing health concerns. However, primarily due to structural optimisation and rising unit prices, value sales recorded strong growth in 2014. The State Tobacco Monopoly Administration (STMA) is focusing on a strategy of structural optimisation and so the cigarette category can be expected to witness stronger value than volume growth over the forecast period.

Newly-emerging alternatives register strong growth due to policy support

China’s tobacco market, which is dominated by cigarettes, has faced sluggish volume growth for several years. With intensifying measures taken to control public smoking, a further decelerating trajectory is inevitable. In order to seek new growth drivers for the industry, the STMA is encouraging the promotion of other tobacco products, for example cigars, vapour devices and new products in cigarettes such as slims. Thanks to policy support, these categories recorded dynamic growth in 2014.

Building strong brands

Cigarette manufacturers in China are focusing on optimising their product portfolios and building strong brands. In 2014, 28 key tobacco brands together accounted for a 94% share of overall value sales. Developing strong brands and promoting unit price growth is the strategic direction proposed by the STMA.

International expansion to drive growth

Due to the highly saturated nature of the Chinese tobacco market and its slowdown in growth, the STMA is encouraging tobacco manufacturers to seek growth internationally. After the focus on structural optimisation to boost value growth, other opportunities will need to be identified if the market is to register a strong performance over the forecast period. With their growing economic influence globally, Chinese manufacturers will seek new growth opportunities abroad. However, due to the presence of strong global competitors and different competition regulations, it will take time for Chinese tobacco brands to win over foreign consumers.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in China for free:

The Tobacco in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in China?
  • What are the major brands in China?
  • Which sector of the tobacco products market is the largest by value sales in China?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in China?
  • Which sector is the most heavily taxed in China?
  • Which companies dominate in the total tobacco market in China in terms of market share?
  • What is the distribution channel split for the tobacco products market in China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in China - Industry Overview

EXECUTIVE SUMMARY

Smoking ban extended from public officials to mass consumers and regionally to nationally

Cigarettes registers low single-digit volume growth but healthy current value growth

Newly-emerging alternatives register strong growth due to policy support

Building strong brands

International expansion to drive growth

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Chinese legislation

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2010-2014
  • Table 2 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Summary 2 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 4 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 5 Trade Statistics: Cigarettes 2009-2014

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 6 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 7 Sales of Tobacco by Category: Volume 2009-2014
  • Table 8 Sales of Tobacco by Category: Value 2009-2014
  • Table 9 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 10 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 11 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 12 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Tobacco in China - Company Profiles

China Tobacco Hunan Industry Corp in Tobacco (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 China Tobacco Hunan Industry Corp: Key Facts
  • Summary 5 China Tobacco Hunan Industry Corp: Operational Indicators

PRODUCTION

  • Summary 6 China Tobacco Hunan Industry Corp: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 7 China Tobacco Hunan Industry Corp: Competitive Position 2014

Hongyun Honghe Group in Tobacco (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Hongyun Honghe Group: Key Facts
  • Summary 9 Hongyun Honghe Group: Operational Indicators

PRODUCTION

  • Summary 10 Hongyun Honghe Group: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 11 Hongyun Honghe Group: Competitive Position 2014

Yuxi Hongta Tobacco Group Co Ltd in Tobacco (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Yuxi Hongta Tobacco Group Co Ltd: Key Facts
  • Summary 13 Yuxi Hongta Tobacco Group Co Ltd: Operational Indicators

PRODUCTION

  • Summary 14 Yuxi Hongta Tobacco Group Co Ltd: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 15 Yuxi Hongta Tobacco Group Co Ltd: Competitive Position 2014

Cigarettes in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 16 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 17 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 15 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 16 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 20 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 22 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 23 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 24 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 25 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 26 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 27 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 28 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 29 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 30 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 31 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 37 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 39 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 40 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 41 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 42 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 43 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 44 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigars in China - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 18 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 45 Sales of Cigars by Category: Volume 2009-2014
  • Table 46 Sales of Cigars by Category: Value 2009-2014
  • Table 47 Sales of Cigars by Category: % Volume Growth 2009-2014
  • Table 48 Sales of Cigars by Category: % Value Growth 2009-2014
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
  • Table 51 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
  • Table 52 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
  • Table 53 Distribution of Cigars by Format: % Volume 2009-2014
  • Table 54 Forecast Sales of Cigars by Category: Volume 2014-2019
  • Table 55 Forecast Sales of Cigars by Category: Value 2014-2019
  • Table 56 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
  • Table 57 Forecast Sales of Cigars by Category: % Value Growth 2014-2019

Smokeless Tobacco in China - Category Analysis

TRENDS

Smoking Tobacco in China - Category Analysis

TRENDS

Vapour Devices in China - Category Analysis

HEADLINES

LEGISLATION

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 19 Vapour Devices: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 58 Number of Adult Vapers 2010-2014
  • Table 59 Sales of Vapour Devices by Category: Value 2009-2014
  • Table 60 Sales of Vapour Devices by Category: % Value Growth 2009-2014
  • Table 61 Sales of Vapour Devices by Distribution Format: % Value 2009-2014
  • Table 62 Forecast Sales of Vapour Devices by Category: Value 2014-2019
  • Table 63 Forecast Sales of Vapour Devices by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • RYO Cigarettes
    • Vapour Devices
      • Cig-a-likes
        • Disposable cig-a-likes
        • Rechargeable cig-a-likes (including nicotine cartridges)
      • Tank systems
        • Tank system charging and vapourising devices
        • E-liquids
      • Heat-not-burn devices

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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