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Country Report

Norway Flag Tobacco in Norway

| Pages: 69

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Decline in current value sales

Cigarettes in Norway performed poorly in 2012, posting declines in both current value and retail volume terms due to the accumulated effects of the unrelenting anti-smoking campaigns conducted by the Norwegian government over several decades, which have reduced smoking prevalence dramatically. The government has relied on a portfolio of tactics which not only motivate smokers to quit but also prevent consumers from taking up the habit. Some of the most effective tactics adopted by the Norwegian government include high taxation, a ban on smoking in public places and a ban on the visible display of all tobacco products.

Smokeless tobacco provides a beacon of hope

Smokeless tobacco recorded by far the best performance in 2012, underpinned by the popularity of Swedish-style snus, especially among Norwegians between the ages of 16 and 24. While the share of smokers in this age group fell by five percentage points to 20%, the share of users of Swedish-style snus stood at around 29%.

Most Norwegians accept the evidence put forth by the medical authorities that cigarette smoking is likely to ultimately lead to serious health problems. However, many Norwegians still enjoy consuming tobacco and consider Swedish-style snus a relatively healthy alternative to cigarettes. There is considerable debate about the validity of this assumption but new consumers of tobacco are flocking to Swedish-style snus as a more socially acceptable form of tobacco consumption.

Hard to compete behind closed cabinets

Four major multinationals - British American Tobacco Norway AS, Imperial Tobacco Norway AS, Swedish Match Norge AS and Philip Morris Norway AS - are present in Norway. All are struggling to retain share as overall tobacco sales decline, largely as a result of the restrictions in the retail landscape introduced by the Norwegian government. Swedish Match is the only player which is well-positioned in smokeless tobacco. However, fierce competition from Imperial Tobacco is eroding its dominance of Swedish-style snus. British American Tobacco and Philip Morris are struggling more than ever to buoy sales in their poorly performing core business, cigarettes.

Visible display ban removes the last marketing opportunity

The advertising of tobacco products was initially prohibited in 1975. Since then, the Norwegian government has introduced stricter regulations to gradually remove all opportunities for cigarette distributors to promote their products. In 2012, the results of the latest regulation to ban the visible display of tobacco were evident. Cigarette manufacturers have little incentive to innovate or compete on price, with sales determined largely by customer loyalty to longstanding brands.

Dire outlook for tobacco products

Growth in constant value terms is predicted for the Norwegian tobacco industry over the forecast period. However, this growth will be driven only by higher taxation. There is little scope for volume growth, other than in smokeless tobacco as consumers opt for a healthier form of tobacco consumption than cigarettes. Tobacco will thus face a challenging time over the forecast period, particularly following the implementation of the visible display ban in 2010. The smoking population is expected to decline further and smoking will continue to become less socially acceptable, further eroding tobacco sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Norway for free:

The Tobacco in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Norway?
  • What are the major brands in Norway?
  • Which sector of the tobacco products market is the largest by value sales in Norway?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Norway?
  • Which sector is the most heavily taxed in Norway?
  • Which companies dominate in the total tobacco market in Norway in terms of market share?
  • What is the distribution channel split for the tobacco products market in Norway?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Norway - Industry Overview

EXECUTIVE SUMMARY

Decline in current value sales

Smokeless tobacco provides a beacon of hope

Hard to compete behind closed cabinets

Visible display ban removes the last marketing opportunity

Dire outlook for tobacco products

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

  • Summary 2 Health Warnings 2011

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 1 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 2 Taxation and Duty Levies 2007-2012 - Cigarettes
  • Table 3 Taxation and Duty Levies 2007-2012 – Smokeless Tobacco

Average cigarette pack price breakdown

  • Table 4 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 5 Trade Statistics - Cigarettes 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 6 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 7 Sales of Tobacco by Category: Volume 2007-2012
  • Table 8 Sales of Tobacco by Category: Value 2007-2012
  • Table 9 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 10 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 11 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 12 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Tobacco in Norway - Company Profiles

British American Tobacco Norway AS in Tobacco (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 British American Tobacco Norway AS: Key Facts
  • Summary 5 British American Tobacco Norway AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 British American Tobacco Norway AS: Competitive Position 2012

Imperial Tobacco Norway AS in Tobacco (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Imperial Tobacco Norway AS: Key Facts
  • Summary 8 Imperial Tobacco Norway AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Imperial Tobacco Norway AS: Competitive Position 2012

Philip Morris Norway AS in Tobacco (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Philip Morris Norway AS: Key Facts
  • Summary 11 Philip Morris Norway AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Philip Morris Norway AS: Competitive Position 2012

Swedish Match Norge AS in Tobacco (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Swedish Match Norge AS: Key Facts
  • Summary 14 Swedish Match Norge AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Swedish Match Norge AS: Competitive Position 2012

Cigarettes in Norway - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 16 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 17 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Menthol/standard

Flavour threads and capsule filters

Cigarettes: Filter/non-filter

Cigarettes: Carbon/standard filter

Cigarettes: Filter length

Cigarettes: Regular vs slims vs superslims

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 15 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 16 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 20 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 22 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 23 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 24 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 25 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 26 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 27 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 28 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 29 Cigarettes Brand Shares 2009-2012
  • Table 30 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 31 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 37 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 39 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 40 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 41 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 42 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 43 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 44 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigars in Norway - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 18 Cigars - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 45 Sales of Cigars by Category: Volume 2007-2012
  • Table 46 Sales of Cigars by Category: Value 2007-2012
  • Table 47 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 48 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 51 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 52 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 53 NBO Company Shares of Cigarillos: % Volume 2008-2012
  • Table 54 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 55 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 56 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 57 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 58 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 59 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Smokeless Tobacco in Norway - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 19 Smokeless Tobacco - New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Smokeless Tobacco by Category: Volume 2007-2012
  • Table 61 Sales of Smokeless Tobacco by Category: Value 2007-2012
  • Table 62 Sales of Smokeless Tobacco by Category: % Volume Growth 2007-2012
  • Table 63 Sales of Smokeless Tobacco by Category: % Value Growth 2007-2012
  • Table 64 NBO Company Shares of Smokeless Tobacco: % Volume 2008-2012
  • Table 65 LBN Brand Shares of Smokeless Tobacco: % Volume 2009-2012
  • Table 66 Distribution of Smokless Tobacco by Format: % Volume 2007-2012
  • Table 67 Forecast Sales of Smokeless Tobacco by Category: Volume 2012-2017
  • Table 68 Forecast Sales of Smokeless Tobacco by Category: Value 2012-2017
  • Table 69 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2012-2017
  • Table 70 Forecast Sales of Smokeless Tobacco by Category: % Value Growth 2012-2017

Smoking Tobacco in Norway - Category Analysis

HEADLINES

TRENDS

THE ROLE AND EFFECT OF CANNABIS/MARIJUANA

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 20 Smoking Tobacco - New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 71 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 72 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 73 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 74 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 75 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 76 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 77 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 78 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 79 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 80 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 81 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 82 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 83 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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