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Country Report

Norway Flag Tobacco in Norway

| Pages: 68

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Small increase in current value sales

Although RYO tobacco and cigarettes were faced with decline in volume and current value terms, the volume and value increases within Swedish-style snus, generated negligible growth for tobacco in 2013. Snus generates around a quarter of the total value within tobacco and is the driving force behind market growth in Norway.

The new battlefield within snus is hidden under the lip

In a rather slow and low-innovation environment of cigarettes and smoking tobacco, the snus arena has been an innovative battlefield witnessing a tremendous amount of new products and innovative packaging, all customised to the new and existing consumer groups using snus on a daily basis. The latest evolution in this field is the long format as presented by Swedish Match or slim format as presented by Imperial Tobacco. The pouches are specifically designed not to be seen by others - thereby eliminating the term “snus lip” from vocabulary. Introduced in combination with white snus, this category has generated enormous interest among regular snus users of both sexes in Norway.

The small cult of pipe tobacco smokers

In the midst of all the doomsday speculation regarding smoking tobacco, pipe tobacco saw small growth of 1% in volume terms. Pipe tobacco, which is the smallest category within tobacco, has seen increased popularity among males, often students, aged 22-40. The renewed interest is among a small group of dedicated followers, who like to puff on a pipe after a long day of hiking, hunting or any other outdoor activity done in small groups of males or in solitude, in the vast nature of Norway.

Electronic cigarettes – not legalised, but legal..?

In Norway, nicotine containing “e-juice” is forbidden from sale and import within the borders of Norway by law and in 2013, electronic cigarettes and nicotine-free e-juice were subjected to the same regulations as any other tobacco product. This does not discourage Norwegians from smoking electronic cigarettes and in 2013 it was estimated that around 40,000-50,000 Norwegians use such a product on a regular basis. This is mainly because the nicotine containing e-juice can be regarded as medicine in Norway if one can prove it is used as a remedy to quit smoking, thereby allowing private import from other EEA countries where the product is legalised. But since customs usually consider it obvious that nicotine containing e-juice ampules are used for private and medical consumption, the use of nicotine containing e-juice is, by definition, legal.

Gloomy outlook for tobacco products

With an expected increase in the use of electronic cigarettes, a possible legalisation of such products within a few years and a regulatory environment aiming for a tobacco-free society as well as declining numbers in the percentage of daily smokers, the outlook looks gloomy if not hostile for all tobacco products. The only exception here is Swedish snus which is expected to continue to see volume growth, although at a decreasing pace, over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Norway for free:

The Tobacco in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Norway?
  • What are the major brands in Norway?
  • Which sector of the tobacco products market is the largest by value sales in Norway?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Norway?
  • Which sector is the most heavily taxed in Norway?
  • Which companies dominate in the total tobacco market in Norway in terms of market share?
  • What is the distribution channel split for the tobacco products market in Norway?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Norway - Industry Overview

EXECUTIVE SUMMARY

Small increase in current value sales

The new battlefield within snus is hidden under the lip

The small cult of pipe tobacco smokers

Electronic cigarettes – not legalised, but legal..?

Gloomy outlook for tobacco products

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2008-2013
  • Table 2 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2008-2013 – Cigarettes*-Smoking Tobacco and Cigars
  • Table 5 Taxation and Duty Levies 2008-2013 – Smokeless Tobacco

Average cigarette pack price breakdown

  • Table 6 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 7 Trade Statistics – Cigarettes 2009-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 8 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 9 Sales of Tobacco by Category: Volume 2008-2013
  • Table 10 Sales of Tobacco by Category: Value 2008-2013
  • Table 11 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 12 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 13 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 14 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 15 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 16 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

SOURCES

  • Summary 2 Research Sources

Tobacco in Norway - Company Profiles

British American Tobacco Norway AS in Tobacco (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Norway AS Key Facts
  • Summary 4 British American Tobacco Norway AS Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 British American Tobacco Norway AS: Competitive Position 2013

Imperial Tobacco Norway AS in Tobacco (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Imperial Tobacco Norway AS Key Facts
  • Summary 7 Imperial Tobacco Norway AS Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Imperial Tobacco Norway AS: Competitive Position 2013

Philip Morris Norway AS in Tobacco (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Philip Morris Norway AS Key Facts
  • Summary 10 Philip Morris Norway AS Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Philip Morris Norway AS Competitive Position 2013

Cigarettes in Norway - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 12 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 13 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filter/non-filter

Cigarettes: Carbon/standard filter

Cigarettes: Filter length

Cigarettes: Regular vs slims vs superslims vs microslims

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 17 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 18 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 19 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 20 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 21 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 22 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 23 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 24 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 25 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 26 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 27 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 28 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 29 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 30 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 31 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 32 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 33 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 39 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 41 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 42 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 43 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 44 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 45 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 46 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigars in Norway - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 14 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 47 Sales of Cigars by Category: Volume 2008-2013
  • Table 48 Sales of Cigars by Category: Value 2008-2013
  • Table 49 Sales of Cigars by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Cigars by Category: % Value Growth 2008-2013
  • Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
  • Table 52 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
  • Table 53 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
  • Table 54 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 55 NBO Company Shares of Cigarillos: % Volume 2009-2013
  • Table 56 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 57 Distribution of Cigars by Format: % Volume 2008-2013
  • Table 58 Forecast Sales of Cigars by Category: Volume 2013-2018
  • Table 59 Forecast Sales of Cigars by Category: Value 2013-2018
  • Table 60 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
  • Table 61 Forecast Sales of Cigars by Category: % Value Growth 2013-2018

Smokeless Tobacco in Norway - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 15 Smokeless Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 62 Sales of Smokeless Tobacco by Category: Volume 2008-2013
  • Table 63 Sales of Smokeless Tobacco by Category: Value 2008-2013
  • Table 64 Sales of Smokeless Tobacco by Category: % Volume Growth 2008-2013
  • Table 65 Sales of Smokeless Tobacco by Category: % Value Growth 2008-2013
  • Table 66 NBO Company Shares of Smokeless Tobacco: % Volume 2009-2013
  • Table 67 LBN Brand Shares of Smokeless Tobacco: % Volume 2009-2012
  • Table 68 Distribution of Smokless Tobacco by Format: % Volume 2008-2013
  • Table 69 Forecast Sales of Smokeless Tobacco by Category: Volume 2013-2018
  • Table 70 Forecast Sales of Smokeless Tobacco by Category: Value 2013-2018
  • Table 71 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2013-2018
  • Table 72 Forecast Sales of Smokeless Tobacco by Category: % Value Growth 2013-2018

Smoking Tobacco in Norway - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 16 Smoking tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 73 Sales of Smoking Tobacco by Category: Volume 2008-2013
  • Table 74 Sales of Smoking Tobacco by Category: Value 2008-2013
  • Table 75 Sales of Smoking Tobacco by Category: % Volume Growth 2008-2013
  • Table 76 Sales of Smoking Tobacco by Category: % Value Growth 2008-2013
  • Table 77 NBO Company Shares of RYO Tobacco: % Volume 2009-2013
  • Table 78 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 79 NBO Company Shares of Pipe Tobacco: % Volume 2009-2013
  • Table 80 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 81 Distribution of Smoking Tobacco by Format: % Volume 2008-2013
  • Table 82 Forecast Sales of Smoking Tobacco by Category: Volume 2013-2018
  • Table 83 Forecast Sales of Smoking Tobacco by Category: Value 2013-2018
  • Table 84 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2013-2018
  • Table 85 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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