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Country Report

Norway Flag Tobacco in Norway

| Pages: 72

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Value sales continue to fall

Retail sales value of tobacco in Norway fell in 2014. The rate of decrease was somewhat slower than the CAGR recorded for the review period as a whole, however. Greater consumer health awareness represented the main reason for the decrease in value sales in 2014, as Norwegian consumers are more likely than ever before to reduce or stop consumption of tobacco. The on-going impact of legislation introduced over the review period and the growing negative social stigma attached to tobacco consumption are also factors contributing to the decrease.

Portion Swedish-style snus sees growth

Unlike the majority of tobacco sales in Norway, portion Swedish-style snus volume sales increased in 2014. New product launches and innovations contributed to this growth, but snus benefits from its generally accepted perception as a healthier tobacco alternative. This is attracting an increasingly health-aware consumer base to snus, resulting in a migration of consumers away from other areas for tobacco towards snus. Portion Swedish-style snus has a strong appeal for Norwegian tobacco consumers given its ease of use, convenience and discreet nature.

Tobacco in Norway defined by concentrated competitive landscape

The competitive environment is characterised and defined by its concentrated dynamic. The exception to this is vapour devices, of which sales are fragmented and noteworthy in terms of high levels of new market entrants and market withdrawals. This contrasts with many areas of tobacco, where volume sales are in decline and the competitive landscape is relatively static, with fixed shares. In these declining categories barriers to entry are such that 2014 and review period observations did not see significant movements in share or any prominence of entry and growth for new brands or players.

Grocery retailers to the fore

In value sales terms grocery retailers represent the bulk of channel sales, led by discounters. The strong position of discounters reflects the grocery retailing landscape in Norway as a whole. Internet retailing’s share, while recording year-on-year growth in percentage point terms, remains marginal in the total context of tobacco in the country. The exception to this is the sale of vapour devices, which primarily occur via the internet retailing channel.

Value sales projected to decrease

Tobacco in Norway will continue to register a value decrease in constant terms over the forecast period. The magnitude of the CAGR decrease for the forecast period will be slower than that recorded over the review period, however. The projected decrease in value sales is tied to an expected decline in smoking prevalence, which represents a continuation of the decreasing trend established over the review period. Consumer health awareness will shape forecast period results in this regard, with tobacco products perceived as a healthier option expected to increase share of total tobacco value sales.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Norway for free:

The Tobacco in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Norway?
  • What are the major brands in Norway?
  • Which sector of the tobacco products market is the largest by value sales in Norway?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Norway?
  • Which sector is the most heavily taxed in Norway?
  • Which companies dominate in the total tobacco market in Norway in terms of market share?
  • What is the distribution channel split for the tobacco products market in Norway?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Norway - Industry Overview

EXECUTIVE SUMMARY

Value sales continue to fall

Portion Swedish-style snus sees growth

Tobacco in Norway defined by concentrated competitive landscape

Grocery retailers to the fore

Value sales projected to decrease

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2010-2014
  • Table 2 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Summary 2 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 4 Average Cigarette Pack Price Breakdown: Brand Examples (Pack of 20)

PRODUCTION/IMPORTS/EXPORTS

  • Table 5 Trade Statistics: Tobacco Leaf 2009-2014

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 6 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 7 Sales of Tobacco by Category: Volume 2009-2014
  • Table 8 Sales of Tobacco by Category: Value 2009-2014
  • Table 9 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 10 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 11 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 12 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

SOURCES

  • Summary 3 Research Sources

Tobacco in Norway - Company Profiles

British American Tobacco Norway AS in Tobacco (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 British American Tobacco Norway AS: Key Facts
  • Summary 5 British American Tobacco Norway AS: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 British American Tobacco Norway AS: Competitive Position 2014

Imperial Tobacco Norway AS in Tobacco (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Imperial Tobacco Norway AS: Key Facts
  • Summary 8 Imperial Tobacco Norway AS: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Imperial Tobacco Norway AS: Competitive Position 2014

Philip Morris Norway AS in Tobacco (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Philip Morris Norway AS: Key Facts
  • Summary 11 Philip Morris Norway AS: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Philip Morris Norway AS: Competitive Position 2014

Cigarettes in Norway - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 13 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 14 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Flavour threads

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular / slim / superslim / microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 15 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 16 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 20 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 22 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 23 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 24 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 25 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 26 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 27 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 28 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 29 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 30 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 31 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 37 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 39 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 40 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 41 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 42 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 43 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 44 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigars in Norway - Category Analysis

HEADLINES

TRENDS

HAND-MADE COMPARED WITH MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 15 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 45 Sales of Cigars by Category: Volume 2009-2014
  • Table 46 Sales of Cigars by Category: Value 2009-2014
  • Table 47 Sales of Cigars by Category: % Volume Growth 2009-2014
  • Table 48 Sales of Cigars by Category: % Value Growth 2009-2014
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
  • Table 51 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
  • Table 52 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
  • Table 53 NBO Company Shares of Cigarillos: % Volume 2010-2014
  • Table 54 LBN Brand Shares of Cigarillos: % Volume 2011-2014
  • Table 55 Distribution of Cigars by Format: % Volume 2009-2014
  • Table 56 Forecast Sales of Cigars by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Cigars by Category: Value 2014-2019
  • Table 58 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Cigars by Category: % Value Growth 2014-2019

Smokeless Tobacco in Norway - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 16 Smokeless Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Smokeless Tobacco by Category: Volume 2009-2014
  • Table 61 Sales of Smokeless Tobacco by Category: Value 2009-2014
  • Table 62 Sales of Smokeless Tobacco by Category: % Volume Growth 2009-2014
  • Table 63 Sales of Smokeless Tobacco by Category: % Value Growth 2009-2014
  • Table 64 NBO Company Shares of Smokeless Tobacco: % Volume 2010-2014
  • Table 65 LBN Brand Shares of Smokeless Tobacco: % Volume 2011-2014
  • Table 66 Distribution of Smokless Tobacco by Format: % Volume 2009-2014
  • Table 67 Forecast Sales of Smokeless Tobacco by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Smokeless Tobacco by Category: Value 2014-2019
  • Table 69 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Smokeless Tobacco by Category: % Value Growth 2014-2019

Smoking Tobacco in Norway - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 17 Smoking Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 71 Sales of Smoking Tobacco by Category: Volume 2009-2014
  • Table 72 Sales of Smoking Tobacco by Category: Value 2009-2014
  • Table 73 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
  • Table 75 NBO Company Shares of RYO Tobacco: % Volume 2010-2014
  • Table 76 LBN Brand Shares of RYO Tobacco: % Volume 2011-2014
  • Table 77 NBO Company Shares of Pipe Tobacco: % Volume 2010-2014
  • Table 78 LBN Brand Shares of Pipe Tobacco: % Volume 2011-2014
  • Table 79 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
  • Table 80 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
  • Table 81 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
  • Table 82 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 83 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019

Vapour Devices in Norway - Category Analysis

HEADLINES

LEGISLATION

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 18 Vapour Products: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 84 Number of Adult Vapers 2010-2014
  • Table 85 Sales of Vapour Devices by Category: Value 2009-2014
  • Table 86 Sales of Vapour Devices by Category: % Value Growth 2009-2014
  • Table 87 GBN Brand Rankings (GBO)/NBO of Rechargeable Cig-a-likes (including Nicotine Cartridges) 2014
  • Table 88 GBN Brand Rankings (GBO)/NBO of Tank System Charging and Vapourising Devices 2014
  • Table 89 GBN Brand Rankings (GBO)/NBO of E-liquids 2014
  • Table 90 Sales of Vapour Devices by Distribution Format: % Value 2009-2014
  • Table 91 Forecast Sales of Vapour Devices by Category: Value 2014-2019
  • Table 92 Forecast Sales of Vapour Devices by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • RYO Cigarettes
    • Vapour Devices
      • Cig-a-likes
        • Disposable cig-a-likes
        • Rechargeable cig-a-likes (including nicotine cartridges)
      • Tank systems
        • Tank system charging and vapourising devices
        • E-liquids
      • Heat-not-burn devices

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Brand Ranking
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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