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Country Report

Philippines Flag Tobacco in the Philippines

| Pages: 53

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Improved Philippines economy benefits tobacco market

Towards 2012, the Philippine economy has experienced tremendous improvement. With better employment opportunities, many families enjoyed stronger purchasing power, translating into positive growth for tobacco in the Philippines. This included both cigarettes and cigars, with the former being patronised mainly by all income groups and the latter being more popular among the higher income segments.

Year of stable taxes provides reprieve for tobacco companies

As 2012 did not come with any increase in excise taxes, 2011 being the last year when taxes increased as stipulated in the Sin Tax Law, tobacco companies enjoyed a year of reprieve. Volume sales bounced back to positive growth rates as consumers have adjusted to the higher prices of 2011 and gone back to old smoking habits. Of course, in the midst of this healthy growth, talks have continued of further amendments to the taxes of cigarettes, with 2012 finally ending with the signing of RA 10351, calling for yet more tax increases beginning January 2013.

Small retailers continue to account for most cigarette sales

Throughout the review period, the main distribution channel for cigarettes, which comprise the bulk of tobacco sales in the Philippines, continued to be other grocery retailers. This is led by sari-sari stores, small neighbourhood ‘mom-and-pop’ stores which sell cigarettes by the stick. Towards 2012, manufacturers have increasingly recognised the importance of these retail outlets, with many of their promotional activities geared towards stronger partnership with these retailers in order to encourage sales.

Per-unit purchase of cigarettes defeats purpose of some legislation

With Philippine consumers continuing to prefer to buy cigarettes by the stick, by 2012, it was clear that some legislation set in place during the review period did not have the demand-reducing effect originally expected: One major example is the implementation of health warning labels on the packaging of cigarettes. Since the majority of sales of cigarettes in the Philippines are bought by the stick through sari-sari stores, mass consumers did not really come into much contact with the health warnings, posing another problem to legislators working towards requiring graphic health warnings to be printed on cigarette packaging over the forecast years.

Forecast period looking bleak with newly implemented tax system

With RA 10351 signed into law at the end of 2012, January 2013 welcomes the new tax rates, significantly higher than the previous law required. This translates into a rather gloomy forecast period for tobacco, both for cigarettes and cigars. Whereas cigars were spared the biannual increase in taxes over the review period, for the forecast period, they also face up to an annual tax increase alongside cigarettes. Industry sources express their dismay at the decline in demand expected from the almost-double price increase, whilst expressing hope that consumers would choose to shift down to cheaper brands instead of giving up on smoking altogether.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Tobacco in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Philippines?
  • What are the major brands in Philippines?
  • Which sector of the tobacco products market is the largest by value sales in Philippines?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Philippines?
  • Which sector is the most heavily taxed in Philippines?
  • Which companies dominate in the total tobacco market in Philippines in terms of market share?
  • What is the distribution channel split for the tobacco products market in Philippines?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Improved Philippines economy benefits tobacco market

Year of stable taxes provides reprieve for tobacco companies

Small retailers continue to account for most cigarette sales

Per-unit purchase of cigarettes defeats purpose of some legislation

Forecast period looking bleak with newly implemented tax system

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 1 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 2 Taxation and Duty Levies 2007-2012 (Cigarettes)
  • Table 3 Taxation and Duty Levies 2007-2012 (Cigars)

Average cigarette pack price breakdown

  • Table 4 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 5 Trade Statistics – Tobacco Leaf 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 6 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 7 Sales of Tobacco by Category: Volume 2007-2012
  • Table 8 Sales of Tobacco by Category: Value 2007-2012
  • Table 9 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 10 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 11 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 12 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Tobacco in the Philippines - Company Profiles

JT International (Philippines) Inc in Tobacco (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 JT International (Philippines) Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 JT International (Philippines) Inc: Competitive Position 2012

Mighty Corp in Tobacco (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Mighty Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Mighty Corp: Competitive Position 2012

Philip Morris Fortune Tobacco Corp in Tobacco (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Philip Morris Fortune Tobacco Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Philip Morris Fortune Tobacco Corp: Competitive Position 2012

Tabaqueria de Filipinas Inc in Tobacco (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Tabaqueria De Filipinas Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Tabaqueria de Filipinas Inc: Competitive Position 2012

Cigarettes in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 11 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 12 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Menthol/standard

Cigarettes: Filter/non-filter

Cigarettes: Carbon/standard filter

Cigarettes: Filter length

Cigarettes: Regular vs slims vs superslims

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 15 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 16 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 20 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 22 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 23 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 24 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 25 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 26 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 27 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 28 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 29 Cigarettes Brand Shares 2009-2012
  • Table 30 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 31 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 37 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 39 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 40 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 41 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 42 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 43 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 44 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigars in the Philippines - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 13 Cigars - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 45 Sales of Cigars by Category: Volume 2007-2012
  • Table 46 Sales of Cigars by Category: Value 2007-2012
  • Table 47 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 48 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 51 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 52 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 53 NBO Company Shares of Cigarillos: % Volume 2008-2012
  • Table 54 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 55 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 56 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 57 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 58 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 59 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Smokeless Tobacco in the Philippines - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

Smoking Tobacco in the Philippines - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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