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Country Report

Philippines Flag Tobacco in the Philippines

| Pages: 55

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Beginning of recovery period

Tobacco suffered a major disadvantage in 2013 with the introduction of the new excise tax system. Total sales declined as prices increased strongly and consumers started switching from their premium brands to cheaper brands. However, 2014 offered the chance to adapt. The incremental tax increase for that year represented only a marginal amount of what consumers experienced the previous year. This made any resulting price increase easier for consumers to manage. Cheaper brand alternatives introduced by manufacturers for their economy segment gained traction and helped stem further profit declines. Smaller losses in 2014 represent the beginning of a recovery period for tobacco.

Focus on regulation and illicit trading

2014 saw the approval of the Graphic Health Warnings Act. While manufacturers were able to obtain a transition period for them to exhaust all stocks before printing the new warnings, the government showed that it is starting to get serious about regulating the industry. That same year saw a bill planned to regulate vapour devices and finally, allegations pointing to under-declared sales in order to avoid paying taxes led government bodies to investigate and pay closer attention to manufacturer earnings.

Manufacturers try to compete directly with each other in all price segments

While 2013 saw an influx of economy brands in the market, 2014 saw manufacturers launching brands across all price segments. For example, Mighty Corp, famous for its economy brands, launched two premier brands in 2014. Philip Morris Fortune Tobacco Corp, which already has a steady following in all segments, included an additional premier niche brand. Manufacturers decided to expand their investments so that they can cater to a bigger consumer base and thus expand their market shares.

Store-based retailing continues to be the preferred distribution channel for tobacco products

The convenience and accessibility of retail stores made it the chosen distribution channel for tobacco products. Among these, grocery retailing had the majority of tobacco products sales. Sari-sari stores also remained a significant distribution channel for cigarettes. These neighbourhood establishments allow consumers to buy on a per-stick basis, making the initial money needed for a cigarette easier to afford. The mass market smoking population live on a very tight daily budget where the price of a pack of cigarettes costs more than their day’s meal.

Gradual recovery expected in forecast period as tobacco recovers from shock of price increases

Over the forecast period, tobacco is expected to recover gradually as consumers absorb the initial price increases in 2013. Incremental yearly increases are much smaller and can be more easily adopted into consumers’ budgets. Moreover, economy priced products are expected to gain a stronger following, leading to added sales volumes. Manufacturers are also expected to continue nurturing their premium market, as these consumers are not as price-sensitive and can help support sales during down markets. As such, tobacco is expected to grow over the forecast period.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Tobacco in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Philippines?
  • What are the major brands in Philippines?
  • Which sector of the tobacco products market is the largest by value sales in Philippines?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Philippines?
  • Which sector is the most heavily taxed in Philippines?
  • Which companies dominate in the total tobacco market in Philippines in terms of market share?
  • What is the distribution channel split for the tobacco products market in Philippines?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Beginning of recovery period

Focus on regulation and illicit trading

Manufacturers try to compete directly with each other in all price segments

Store-based retailing continues to be the preferred distribution channel for tobacco products

Gradual recovery expected in forecast period as tobacco recovers from shock of price increases

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2010-2014
  • Table 2 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2009-2014 (Cigarettes)
  • Table 5 Taxation and Duty Levies 2009-2014 (Cigars)

Average cigarette pack price breakdown

  • Table 6 Average Cigarette Pack Price (Pack of 20) Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 7 Trade Statistics – Tobacco Leaf 2009-2014

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 8 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 9 Sales of Tobacco by Category: Volume 2009-2014
  • Table 10 Sales of Tobacco by Category: Value 2009-2014
  • Table 11 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 12 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 13 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 14 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 15 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 16 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Tobacco in the Philippines - Company Profiles

JT International (Philippines) Inc in Tobacco (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Japan Tobacco International Philippines Inc Key Facts

PRODUCTION

COMPETITIVE POSITIONING

Mighty Corp in Tobacco (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Mighty Corporation: Key Facts
  • Summary 5 Mighty Corporation: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

Philip Morris Fortune Tobacco Corp in Tobacco (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Philip Morris Fortune Tobacco Corp: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

Cigarettes in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 7 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 8 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 17 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 18 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 19 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 20 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 21 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 22 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 23 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 24 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 25 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 26 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 27 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 28 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 29 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 30 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 31 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 32 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 33 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 39 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 41 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 42 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 43 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 44 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 45 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 46 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigars in the Philippines - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 9 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 47 Sales of Cigars by Category: Volume 2009-2014
  • Table 48 Sales of Cigars by Category: Value 2009-2014
  • Table 49 Sales of Cigars by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Cigars by Category: % Value Growth 2009-2014
  • Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
  • Table 52 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
  • Table 53 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
  • Table 54 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
  • Table 55 NBO Company Shares of Cigarillos: % Volume 2010-2014
  • Table 56 LBN Brand Shares of Cigarillos: % Volume 2011-2014
  • Table 57 Distribution of Cigars by Format: % Volume 2009-2014
  • Table 58 Forecast Sales of Cigars by Category: Volume 2014-2019
  • Table 59 Forecast Sales of Cigars by Category: Value 2014-2019
  • Table 60 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
  • Table 61 Forecast Sales of Cigars by Category: % Value Growth 2014-2019

Smokeless Tobacco in the Philippines - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

Smoking Tobacco in the Philippines - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

Vapour Devices in the Philippines - Category Analysis

HEADLINES

LEGISLATION

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • RYO Cigarettes
    • Vapour Devices
      • Cig-a-likes
        • Disposable cig-a-likes
        • Rechargeable cig-a-likes (including nicotine cartridges)
      • Tank systems
        • Tank system charging and vapourising devices
        • E-liquids
      • Heat-not-burn devices

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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