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Country Report

Philippines Flag Tobacco in the Philippines

| Pages: 56

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Cigarette and cigar volume sales decline due to newly implemented excise tax rate

Tobacco volume and value sales experienced a decline in the review period as the newly amended sin tax law greatly increased the unit price of cigarettes and cigars. Cigarette sales took a big hit as prices soared beyond the purchasing power of the average Filipino mass market smoker. Despite their position as premium-priced products, volume sales of cigars were also affected, largely attributable to the growing middle-class consumer base it was gaining through the years. These consumers are slowly finding cigars more and more difficult to afford with the implemented price increase.

Economy-priced cigarette brands enter the Philippine market

An influx of economy-priced brands was seen in 2013 in the Philippine cigarette market. The dominant hold of Philip Morris Fortune Tobacco on the local cigarette market was stirred as prices soared and Filipino smokers were faced with a choice – accept the change and pay more for their brands or find alternatives at lower prices. Players such as JT International Philippines and British American Tobacco Philippines also introduced their own economy-priced brands to the market. The increased popularity of these cigarettes in this price band shows that consumers were willing to explore lower-priced alternatives as their brands slowly drifted away from what their limited spending power could afford.

Sari-sari stores remains a significant distribution channel of cigarettes

In 2013, sari-sari stores continued to be a main distribution channel for cigarettes in the Philippines. Aside from strengthened relationships with established players, these sari-sari stores have also been increasingly seen to patronize economy-priced cigarettes. Lower prices provide them with better prospects of increasing profit margins. Another retail outlet for cigarettes on the rise is convenience stores. For cigars, it continues to be department stores, which slowly sees growth through the years.

Industry-wide unit price increases seen due to increased taxes

The jump in unit price for cigarettes and cigars was seen in 2013 with Republic Act No. 10351, and prices are scheduled to increase in small increments in the following years. Impact on unit price was largely felt in the industry, especially as cigarettes remain often purchased by the stick. Illicit trade volumes have also soared as consumers find other ways to continue purchasing their preferred brands in light of the price increases on legally traded products.

Slow recovery expected in forecast period as market recovers from initial shock

Over the forecast period, the initial shock over the price increase is expected to slowly wear off as cigarette and cigar volume and value sales slowly pick up. With the new tax system, the yearly incremental tax increase after 2013 is minimal as compared to the price jump from 2012. Economy-priced brands are also expected to continue growing, further adding to cigarette volumes. As consumers see smaller price increases year on year, minimal positive volume growth is expected for both cigarettes and cigars.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Tobacco in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Philippines?
  • What are the major brands in Philippines?
  • Which sector of the tobacco products market is the largest by value sales in Philippines?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Philippines?
  • Which sector is the most heavily taxed in Philippines?
  • Which companies dominate in the total tobacco market in Philippines in terms of market share?
  • What is the distribution channel split for the tobacco products market in Philippines?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Cigarette and cigar volume sales decline due to newly implemented excise tax rate

Economy-priced cigarette brands enter the Philippine market

Sari-sari stores remains a significant distribution channel of cigarettes

Industry-wide unit price increases seen due to increased taxes

Slow recovery expected in forecast period as market recovers from initial shock

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2008-2013
  • Table 2 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2009-2013

TAXATION AND PRICING

Duty-paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2008-2013 (Cigarettes)
  • Table 5 Taxation and Duty Levies 2008-2013 (Cigars)

Average cigarette pack price breakdown

  • Table 6 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 7 Trade Statistics – Tobacco Leaf 2008-2012
  • Table 8 Trade Statistics – Cigarettes 2009-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 9 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 10 Sales of Tobacco by Category: Volume 2008-2013
  • Table 11 Sales of Tobacco by Category: Value 2008-2013
  • Table 12 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 13 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 14 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 15 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Tobacco in the Philippines - Company Profiles

JT International (Philippines) Inc in Tobacco (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 JT International Philippines Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 JT International Philippines Inc: Competitive Position 2013

Mighty Corp in Tobacco (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Mighty Corp: Key Facts
  • Summary 6 Mighty Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Mighty Corp: Competitive Position 2013

Philip Morris Fortune Tobacco Corp in Tobacco (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Philip Morris Fortune Tobacco Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Philip Morris Fortune Tobacco Corp: Competitive Position 2013

Cigarettes in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 10 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 11 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: standard/menthol/capsule

Flavour threads

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims vs microslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 18 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 19 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 20 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 21 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 22 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 23 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 24 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 25 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 26 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 27 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 28 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 29 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 30 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 31 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 32 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 33 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 34 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 35 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 36 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 37 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 38 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 39 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 40 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 41 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 42 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 43 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 44 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 45 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 46 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 47 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigars in the Philippines - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 12 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 48 Sales of Cigars by Category: Volume 2008-2013
  • Table 49 Sales of Cigars by Category: Value 2008-2013
  • Table 50 Sales of Cigars by Category: % Volume Growth 2008-2013
  • Table 51 Sales of Cigars by Category: % Value Growth 2008-2013
  • Table 52 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
  • Table 53 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
  • Table 54 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
  • Table 55 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 56 NBO Company Shares of Cigarillos: % Volume 2009-2013
  • Table 57 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 58 Distribution of Cigars by Format: % Volume 2008-2013
  • Table 59 Forecast Sales of Cigars by Category: Volume 2013-2018
  • Table 60 Forecast Sales of Cigars by Category: Value 2013-2018
  • Table 61 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
  • Table 62 Forecast Sales of Cigars by Category: % Value Growth 2013-2018

Smokeless Tobacco in the Philippines - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 63 Sales of Smokeless Tobacco by Category: Volume 2008-2013
  • Table 64 Sales of Smokeless Tobacco by Category: Value 2008-2013
  • Table 65 Sales of Smokeless Tobacco by Category: % Volume Growth 2008-2013
  • Table 66 Sales of Smokeless Tobacco by Category: % Value Growth 2008-2013
  • Table 67 NBO Company Shares of Smokeless Tobacco: % Volume 2009-2013
  • Table 68 LBN Brand Shares of Smokeless Tobacco: % Volume 2009-2012
  • Table 69 Distribution of Smokless Tobacco by Format: % Volume 2008-2013
  • Table 70 Forecast Sales of Smokeless Tobacco by Category: Volume 2013-2018
  • Table 71 Forecast Sales of Smokeless Tobacco by Category: Value 2013-2018
  • Table 72 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2013-2018
  • Table 73 Forecast Sales of Smokeless Tobacco by Category: % Value Growth 2013-2018

Smoking Tobacco in the Philippines - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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