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Tourism flows inbound market research

Euromonitor has the world’s most comprehensive research on the tourism flows inbound category within the travel and tourism industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the tourism flows inbound market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our tourism flows inbound market research answer questions such as:

  • What is the market size of inbound tourism?
  • What are the major trends in inbound tourism?
  • How successful is the destination in attracting international visitors?
  • What are the leading inbound source markets?
  • What do international visitors spend their money on?

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Statistical Reference Handbook

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Statistical handbook highlighting comparable travel and tourism statistics for 52 countries.

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Country Report

Tourism Flows Inbound in Poland

The main event impacting incoming tourism to Poland in 2012 was EURO 2012. The football matches attracted several hundred thousand fans from countries with teams participating in the championship. Another factor that has helped boost the number of ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Taiwan

Arrivals to Taiwan reached record-high levels in 2012 with over 7 million trips. Strong growth from the number of arrivals from China boosted inbound tourism flows significantly in 2012. Visitor arrivals from China witnessed 47% growth in the number ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Romania

International arrivals continued growing in 2012, while incoming tourist receipts saw a slight decline. Growth was recorded in arrivals from most of the main source markets.

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Slovakia

Tourism flows inbound continued growing during 2012 both in terms of international arrivals and tourist receipts. This came as a surprise to some commentators after the stronger growth in 2011, when Slovakia hosted the IIHF Ice Hockey World ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Slovenia

The successful strategy to make Slovenia a highly recognised tourist destination over the last decade resulted in a record number of inbound tourists in 2012, with the number of arrivals increasing by 14% to reach 2.3 million. The increase in inbound...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Morocco

The majority of incoming tourists to Morocco are from Europe and especially France, Spain and Belgium. As it is known, the number of trips to Morocco showed slow growth in 2012 compared to the previous year because of the economic crisis in Europe ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in South Korea

The continued powerful spread of the Korean Wave around the world, mainly due to the K-Pop trend, increased curiosity about where South Korea is located, and many inbound tourists chose South Korea as an attractive place to visit. Previously, most ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Austria

Austrian ski resorts invested heavily in infrastructure for the 2012 winter season as they anticipated a tough competitive environment. A considerable number of winter sport destinations developed new marketing initiatives, such as “learn to ski in ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Switzerland

As experienced in the previous three years, the unprecedented strength of the Swiss currency affected tourist arrivals to Switzerland in 2012 negatively. The consequently high prices for travel accommodation, food and beverages, as well as tourist ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in France

During 2012, international visitors came to France in greater numbers than ever before in spite of the global economic recession, a situation which reflects the enduring and intrinsic appeal of the country as an international travel and tourism ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Thailand

Overall, tourism flows inbound in Thailand showed an impressive number reaching 22.5 million trips in 2012. This was the first time in history that such a huge number of arrivals were recorded in Thailand and it created the new highest record for ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Italy

During 2012, inbound tourism flows increased marginally in volume terms, reaching 44.9 million trips.

Nov 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Russia

On 2 August 2011, the then Prime Minister Vladimir Putin signed the new federal target programme entitled Domestic and Inbound Tourism Development 2011-2018. The stated goal of this programme is to increase the number of arrivals in Russia six-fold ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Greece

International arrivals dropped by 5% in 2012 to 15.6 million, a worse performance compared to the review period negative CAGR of 1%, as the country’s economy continued to struggle and tourists from other European countries also continued to be hit by...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Kenya

The pre-election jitters within the international community gave rise to travel warnings from governments for Kenya, which bottlenecked incoming tourist flows, especially leisure incoming tourists. This followed the violence experienced within the ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Hong Kong, China

The number of inbound arrivals in Hong Kong increased by 7% in 2012, rising to 24 million. Growth in inbound tourism flows is being supported by the Hong Kong government through its agency the Hong Kong Tourism Board, which is constantly investing in...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in the Netherlands

In 2012 inbound tourism witnessed healthy growth in the number of visitors to the Netherlands. There were several reasons for this positive development, the main one being the positive development of tourism flows from neighbouring and nearby ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in the United Arab Emirates

2012 saw a significant increase in the number of tourist arrivals with a rise of 7% over the previous year thanks to a number of factors. Improvements in the global economy led to rising consumer confidence in various countries, resulting in more ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Belgium

The difficult global economic conditions led to a marginal decline in the number of trips to Belgium in 2012. Nonetheless, the number of arrivals is still higher than in 2009, when there was a strong decline in the number of inbound trips due to the ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Peru

In 2012, 28% of inbound tourists came from Chile, while 15% came from the US. Chileans tourists arrive in Peru via air and land, visiting not only for leisure or business but also for health treatments which are cheaper than in their country. Chile ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Argentina

Long-lasting high inflation has diluted Argentinean exchange rate competitiveness and it has negatively affected incoming tourism flows since 2011. International crisis has had a negative impact in arrivals from Europe and North America, too. Whilst ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Spain

2012 was another great year for international arrivals in Spain. The country has become very popular as a touristic destination because of the variety of its offer. Spain is popular amongst all kinds of tourists: low-cost, luxury, cultural, ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in India

The US, the UK and France remained the leading source countries for inbound travel to India in 2012, as large student and working expatriate populations reside in these countries. Also, the concept of gaining a visa on arrival to India for tourists ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Ireland

Inbound tourism continued to record positive growth in 2012, albeit at a lower rate than witnessed in 2011 when growth of 5% was recorded. Whilst Ireland made significant inroads to recovery and stabilisation assuaging the confidence of external ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Portugal

In 2012 Portugal saw an increase in the number of arrivals with inbound trips increasing by 3%. That said, this was a slower performance than that seen in 2011 when inbound trips increased by nearly 5%. Portuguese Mediterranean weather and gastronomy...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Israel

According to the CBS, the total tourism flow inbound reached around three million tourists; growth of 3% on the previous year. 2012 was expected to break the inbound tourism record and reach about 3.6-3.7 million tourists, but operation "Pillar of ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Egypt

Temporary abatement of the political unrest seen in Egypt during the 2011 revolution resulted in 17% growth in the number of arrivals in 2012 compared to the 37% decline seen in the previous year. However, the rise to power of the Muslim Brotherhood ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Mexico

In 2012 tourist arrivals from the US saw a 3% decrease, falling from 18.6 million trips in 2011 to 18.1 million trips in 2012. This can be explained mostly by the security alerts issued by the US government during the year, which recommended that US ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Germany

Germany is not traditionally one of the major destinations for international travel and tourism. Nevertheless, the country has continued to gain importance, with the number of international visitors rising. This positive development has been ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Norway

Inbound tourism flows to Norway remained positive if moderate, posting growth of 1% in 2012. Regardless of its reputation as a high cost destination, the nature of Norway attracted more tourists to visit the country. However, there were significant ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Denmark

Inbound tourism flows to Denmark in 2012 were negatively impacted by a two major structural problems. Firstly the high price level in Denmark negatively impacted Danish competitiveness on the international tourism market. The high price level is ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Croatia

2012 saw an increase in both number of trips (arrivals were up by 5%) and value sales, with incoming tourist receipts rising by 10%. With the post-recession period shifting Croatia into the Mediterranean spotlight, the country has taken advantage of ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Vietnam

In 2012, the number of arrivals to Vietnam increased by 6% to reach more than 6.2 million trips. This growth rate was much lower than in 2011, mainly due to the economic downturn, which negatively affected budgets all over the world. On 30 December ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Turkey

Tourism flows inbound in Turkey registered 1% volume growth in arrivals in 2012. The major reason behind the slow growth is the crisis in European countries, leading to a decline in the growth of arrivals from all European countries in 2012. ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Ecuador

During 2012, Quito was the Latin America city with the highest growth in the number of inbound arrivals as the number of foreign tourists arriving in the city increased by 26%, according to the official statistics of the publically owned entity ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Bulgaria

Bulgarian tourism recorded yet another strong year in 2012, with the number of inbound tourist trips increasing for a third consecutive year following the decline in 2009 caused by the general drop in tourism as a result of the global financial ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Chile

Tourist arrivals in 2012 showed growth in line with the last five years performance (CAGR of 6%), which was mainly driven by Argentinean and Brazilian tourists. This increase was lower than that registered in 2011, when tourist arrivals increased by ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Japan

Inbound tourism in 2011 was heavily affected by the Tohoku Earthquake which led to an increase in harmful rumours about nuclear radiation. The number of arrivals saw a huge decline by -28% to only six million trips in 2011. However, 2012 experienced ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in South Africa

Significant growth was recorded in inbound tourism flows in South Africa during 2012 as the number of arrivals increased by 5% to 8.7 million. This growth was driven mainly by the declining exchange value of the South African rand, which has made it ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Australia

After a slight decline was recorded in the number of tourist arrivals to Australia during 2011, inbound tourism flows recovered during 2012 as the number of arrivals rose by 5%. This represented a return to the positive growth trends which emerged in...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in New Zealand

The number of inbound arrivals in New Zealand increased by marginally in 2012, remaining on 2.6 million. The European sovereign debt crisis and the many other macroeconomic and structural issues which are plaguing several European countries ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Saudi Arabia

Heavy government investments to expand the religious cities sustained the number of Hajj and Umrah visitors, while improving at a slower pace up until 2012. The number of visitors during Hajj season surpassed 3 million visitors which was 6% growth ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in the Philippines

Incoming arrivals in the Philippines increased by 11% in 2012, while incoming tourist receipts increased in current terms by 8%. This positive growth can be attributed to the fact that the profile of the Philippines as a global travel and tourism ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Venezuela

The official exchange rate of BsF4.30/US$1.00 puts the domestic currency in an overvalued position, making Venezuela one the most expensive countries to visit in the Americas. Although the exchange rate misalignment should act as a deterrent to ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in the United Kingdom

In 2011 the number of overseas trips to the UK increased by 4% reporting the first positive growth since 2007. However, 2012 did not continue this positive performance as arrival numbers into the UK remained fairly stable, declining by under 1% to 29...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Singapore

Due to the uncertainty which continues to plague the global economy, growth in tourism flows inbound in Singapore slowed down in terms of the number of trips taken to the country during 2012. Nonetheless, growth in the number of inbound trips ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Malaysia

Despite worries over the global economy, including the European debt crisis, the number of arrivals to Malaysia increased in 2012. Although the number of trips made by incoming tourists only increased by 1% in 2012, this was still encouraging ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Indonesia

The number of tourism arrivals continues to be boosted by the “Visit Indonesia” campaign which was launched back in 2010. The exotic destinations offered by Indonesia and the country’s diverse cultures, breath taking landscapes and hospitality are ...

Sep 2013 | US$900 | Add to cart | View details
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