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Tourism flows inbound market research

Euromonitor has the world’s most comprehensive research on the tourism flows inbound category within the travel and tourism industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the tourism flows inbound market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our tourism flows inbound market research answer questions such as:

  • What is the market size of inbound tourism?
  • What are the major trends in inbound tourism?
  • How successful is the destination in attracting international visitors?
  • What are the leading inbound source markets?
  • What do international visitors spend their money on?

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Country Report

Tourism Flows Inbound in Egypt

The health of tourism in Egypt is closely linked with political and security factors. Egypt ranked below countries such as Yemen and Pakistan in terms of security at the World Economic Forum in 2013.

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Spain

During 2013, international visitors came to Spain in greater numbers than ever before which reflects the enduring and intrinsic appeal of the country as an international travel and tourism destination. Spain is popular amongst all kinds of tourists: ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Croatia

2013 was generally a good year for inbound arrivals in Croatia. With the EU succession timed wonderfully in the high season (1 July), a lot of free publicity was given to Croatia, making it the biggest news of the year. An increase in number of trips...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in South Africa

South Africa remains a global travel and tourism destination which represents excellent value for money to tourists from all over the world, including tourists travelling from all over Africa. The general cost of travelling to South Africa remained ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Tokyo

Tokyo’s tourism suffered a sharp drop in demand after the March 2011 earthquake and ensuing nuclear disaster. However, renewed confidence in the destination and the weaker yen, as well as increased flight capacity and reduced visa restrictions, ...

Oct 2014 | US$525 | Add to cart | View details

Country Report

Tourism Flows Inbound in Poland

The number of tourist arrivals in Poland decreased by 3% in 2013, although it should be stressed that 2012 was the best year for inbound tourism in Poland throughout the review period because of Poland’s co-hosting of the UEFA Euro 2012 football ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Slovenia

In 2013, Slovenia experience a trend that it enjoyed in previous years and registered another increase in the number of incoming tourists, growing by 6% to reach 2.3 million trips by the end of the year. The improvement of inbound tourism flow is a ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Australia

Australia experienced its second consecutive year of 6% growth in inbound trips in 2013, driven by an engaging campaign from Tourism Australia, the success of the Working Holiday Visa scheme, expansion of low cost carriers to and from Australia and a...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Ireland

Incoming tourist receipts grew at a rate of 3% to record its third consecutive year of growth.Ireland made significant progress in its general economic recovery, even returning to GDP growth in 2013, and this obviously meant that consumers were ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Germany

The number of international arrivals to Germany increased by 4% in 2013, marking the fourth consecutive year of positive growth, albeit weaker when compared to 2010, 2011 and 2012. Germany has much to offer foreign tourists, including a considerable ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Saudi Arabia

International arrivals to Saudi Arabia increased by 11% in 2013, to reach 18 million trips. This was significant growth compared with the review period, when the number of trips witnessed a CAGR of 2%. Saudi Arabia is heavily dependent on religious ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in the US

International arrivals increased by 3% in 2013 to reach 69 million trips. Growth was driven by arrivals from Asian and Latin American countries like China, South Korea, Brazil and Argentina. Arrivals from these two regions represented the top eight ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Indonesia

International arrivals to Indonesia grew at a robust double digit rate in 2013. The global recession primarily affected mature countries and slowed down growth rates for international arrivals in the past few years. Consequently, the recovery of the ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in the Netherlands

The number of inbound arrivals into the Netherlands exceeded 12 million for the first time ever during 2013. The number of tourist arrivals in the country increased by 3% in 2013 despite the fact that many of the major source countries for inbound ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Japan

Tourism flows inbound reached 10 million trips for the first time in 2013. While the weaker Japanese yen has boosted the number of visitors to Japan, the government and various tourist organisations continued to invest in promotional campaigns to ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Venezuela

In February 2013, the official exchange rate was adjusted from Bs4.30 to Bs6.30 per USD. Although the 46% correction was helpful in alleviating the overvaluation of the domestic currency, it was not enough to restore the competitive position of ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Taiwan

In October 2013, China’s new travel law was implemented to regulate fairer trade between travel agencies and tourists. The new law prohibits travel agencies from offering low-priced tours and then marking-up their profit margins by obtaining ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Argentina

During 2013, international arrivals continued to decline. In 2013, 5.5 million tourists arrived in Argentina, 2% less than in 2012, and spent ARS25 billion, 11% more than in 2012. This can mainly be attributed to rising prices. During 2013, the ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Brazil

In 2013, Brazil reached a historic record of 6.1 million international arrivals, breaking the mark of five million tourist visitors a year that Brazil has had since 2005. The six-millionth visitor arrived in the country on 5 December and came from ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Chile

Tourist arrivals in 2013 were very similar in number to those of 2012. Although visitors from some countries showed strong growth, including Venezuela (43%) and Spain (13%), the countries that represent the majority of arrivals did not grow at such ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Singapore

International arrivals grew by 5% in 2013; a two percentage point decline from 2012. This was attributed to the drop in business travellers as there was a cut in corporate business budgets in general, resulting in fewer business trips. In addition, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Turkey

Inbound tourism in Turkey saw 8% volume growth in 2013, compared with only 1% growth the previous year. The major reason behind the slow growth in 2012 was the economic crisis in European countries, leading to a decline in the growth in arrivals from...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in the United Kingdom

In 2013, the number of inbound trips to the UK increased by 7% to 31 million, the highest level recorded over the review period; it has recovered the ground lost during the economic downturn and overtaken the peak level registered in 2007. Despite ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Peru

The majority of Peru’s inbound tourists tend to come from a handful of countries such as the US with 15% of arrivals in 2013 and Chile with 29%. These inbound tourists come mainly by air, although land arrivals are common from countries which border ...

Aug 2014 | US$900 | Add to cart | View details

Global Briefing

Africa Airlines: Redefining the Global Map

Sub-Saharan Africa has been performing strongly in terms of economic development in the last 5 years. Growing transportation infrastructure, new hotel openings and more flight connections are putting the region on the map. The ambitions of local ...

Aug 2014 | US$2,000 | Add to cart | View details

Global Briefing

City Travel Briefing: Delhi

Delhi offers an excellent blend of rich cultural heritage and modern lifestyle. The city is also the venue for important events related to business, sports and entertainment. Increased crime, electoral unrest and rising inflation were some of the ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Tourism Flows Inbound in Mexico

In 2013 international arrivals and inbound expenditure surpassed the highest results from 2008, which was the year with best results for the last 10 years. During the review period overall international arrivals by air increased by 13%; they rose by ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Colombia

Colombia continued to become an outstanding destination and in 2013 the number of inbound trips increased by 6%. The intensified promotional activity and the opportunities for foreign investment attracted business tourists who later returned to the ...

Jul 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Cape Town

Tourism in Cape Town is poised for significant growth as the city continues to be a leading African destination for leisure visitors from Europe and the US, whilst arrivals from emerging markets such as China, India and Russia are addressing the gap ...

Jul 2014 | US$525 | Add to cart | View details

Global Briefing

Sub-Saharan Africa How to Maximise Tourism Potential

Sub-Saharan African tourism has grown by an average of 4.3% per year since 2008, outpacing the global average of 3.2%, this growth is expected to continue reaching over 45 million arrivals by 2018. Increased FDI, new trade partnerships, access to ...

Jul 2014 | US$1,200 | Add to cart | View details

Country Report

Tourism Flows Inbound in Norway

Due to economic crisis in Europe, countries such as Spain and Italy decreased the number of visits to Norway. Germany was another country which opted for other destinations. Italy accounted for the highest decrease in the number of trips with 8% in ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Israel

Inbound tourism shows higher growth in both volume and current value terms in 2013 than in 2012, for a number of reasons. 2012 was greatly affected by the political distress from the “Pillar of Defence” mission, whilst 2013 was only slightly ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Bulgaria

An increased number of visitors from neighbouring Romania and Greece contributed most towards strong growth of inbound trips to Bulgaria in 2013. Although traditionally strong source markets for Bulgarian tourism, Russia and Ukraine, did not perform ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Greece

Coverage in the Chinese media drove a boost in arrivals from China in 2013. With a number of Chinese celebrities having chosen Greece as a background setting to promote their new works, the popularity of Greece as a holiday destination among Chinese ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Sweden

2013 was a strong year for tourism flows inbound in Sweden with a 6% increase in trips noted. Sweden has a particular value as a shopping destination for neighbouring countries such as Denmark and Norway. Sweden’s vast and unspoilt landscape appeals ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Ecuador

Inbound trips grew 7% in 2013 to 1,366,000. Colombia and the US represent the two most important tourism sources for Ecuador in terms of trips, making up 25% and 18% of inbound tourists, respectively. Despite its large share of tourists, Colombia saw...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Finland

Arrivals continued to perform positively in 2013, with the number of trips growing by 1%. This was a significantly lower rate than the CAGR of 3% during the review period. This was partly due to growth of arrivals from Russia slowing down, but also ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Denmark

Tourism flows inbound to Denmark decreased by 1% in terms of number of trips in 2013. The number of international arrivals into Denmark decreased for the second year in a row. The category performance continues to be weakened by the decline in the ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in China

Since the deep impact of the international financial crisis was yet to end as at the end of the review period, arrivals in China recorded a decline of 3% in 2013 in terms of the number of inbound trips. The financial crisis resulted in weaker job ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Canada

As economic recovery remains elusive in the US and EU, inbound trends for Canadian tourism continue to shift. Inbound flows from European countries, the traditional strong markets for visitors to Canada, declined in 2013, with visitors from the UK ...

Jul 2014 | US$900 | Add to cart | View details

Global Briefing

The Evolution of Loyalty Programmes in the Travel Industry

All travel industry loyalty programmes continue to evolve, but US legacy airlines are in the midst of a radical transformation to reward their most lucrative travellers. Hotels are also enhancing their elite benefits to lock down their loyalty. Going...

Jul 2014 | US$1,200 | Add to cart | View details

Global Briefing

City Travel Briefing: Berlin

Berlin has been one of the tourism success stories of the last 15 years, since it was renamed capital of the reunified Germany. A crossroads between Western and Eastern Europe, Berlin boasts a rich and colourful history, and a cultural heritage ...

Jul 2014 | US$525 | Add to cart | View details

Global Briefing

City Travel Briefing: Sydney

Sydney’s tourism fortunes are increasingly dependent on China with the country becoming its top source market in 2013. The new China Tourism Law, which banned shopping tours in October 2013, seems to have a relatively minor impact on China inbound ...

May 2014 | US$525 | Add to cart | View details

Country Report

Tourism Flows Inbound in Hungary

The number of trips in arrivals grew by 8% in 2011 and by 4% in 2012 while incoming tourist receipts grew by only 3% in 2011 and by 2% in 2012 in current value terms. In constant value terms incoming tourist receipts suffered a decline of 4% in 2012....

May 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in the Czech Republic

The number of international visitors grew by 7% in 2012, which was an even better growth for inbound tourism than in 2011. Of those, 68% came for leisure and 32% for business purposes.

May 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Bangkok

Thailand is one of Asia‘s favourite destinations, and Bangkok is reaping the benefits. Since the severe floods of 2011, following weeks of political protests in 2010, the city has increased its popularity, successfully positioning itself as a ...

Feb 2014 | US$525 | Add to cart | View details

Country Report

Tourism Flows Inbound in Romania

International arrivals continued growing in 2012, while incoming tourist receipts saw a slight decline. Growth was recorded in arrivals from most of the main source markets.

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Slovakia

Tourism flows inbound continued growing during 2012 both in terms of international arrivals and tourist receipts. This came as a surprise to some commentators after the stronger growth in 2011, when Slovakia hosted the IIHF Ice Hockey World ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in Morocco

The majority of incoming tourists to Morocco are from Europe and especially France, Spain and Belgium. As it is known, the number of trips to Morocco showed slow growth in 2012 compared to the previous year because of the economic crisis in Europe ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Inbound in South Korea

The continued powerful spread of the Korean Wave around the world, mainly due to the K-Pop trend, increased curiosity about where South Korea is located, and many inbound tourists chose South Korea as an attractive place to visit. Previously, most ...

Jan 2014 | US$900 | Add to cart | View details
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