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Tourism flows outbound market research

Euromonitor has the world’s most comprehensive research on the tourism flows outbound category within the travel and tourism industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the tourism flows outbound market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our tourism flows outbound market research answer questions such as:

  • What is the market size of outbound tourism?  
  • How big is outbound travel in terms of departures and spending?
  • Which international destinations are the most popular?
  • What are main methods of transport for travelling abroad?

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Country Report

Tourism Flows Outbound in Egypt

Outbound trips totalled 3.7 million in 2013, with Saudi Arabia taking the highest share of around 46%, i.e. 1.2 million trips, followed by Kuwait which represents 26% of all outbound trips, or 650,000.

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Spain

The economic conditions in Spain continued to impact negatively on outbound tourism during 2013 with consumers more focused on debt reduction and saving than ever before. Reducing and eliminating non-essential spending continues to be the focus with ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Croatia

Outbound departures continued to display stable, positive growth after relative market recovery and a marginally more stable level of purchasing power with the number of outgoing trips reaching 5.8 million in 2013, through 2% growth. With the country...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in South Africa

The consistent decline in the exchange value of the South African rand continued to have a negative impact on growth in the numbers of outbound trips in South Africa towards the end of the review period. It remains relatively expensive for South ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Tokyo

Tokyo’s tourism suffered a sharp drop in demand after the March 2011 earthquake and ensuing nuclear disaster. However, renewed confidence in the destination and the weaker yen, as well as increased flight capacity and reduced visa restrictions, ...

Oct 2014 | US$525 | Add to cart | View details

Country Report

Tourism Flows Outbound in Poland

The 1% growth recorded in outbound departures during 2013 was slow compared with the 15% registered in the category in 2012. The ongoing increase in growth in outbound departures can attributable to the fact that leisure tourism trips are slowly ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Slovenia

In 2013, departures continued its decline from the previous year to register -3% in the number of outgoing trips. Such a decrease in number of trips can be explained by the continued economic difficulties in Europe. However, tourist expenditure ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Australia

Tourism flows outbound continued to rise in 2013 up 7%, an increase from the 6% growth experienced in 2012. This growth occurred despite a depreciation of the Australian dollar, which had the effect of making outbound travel more expensive. Those ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Ireland

In spite of the recovery of Ireland in 2013, depressed economic conditions in the country continued to impact negatively on outbound tourism, with consumers more focused on debt reduction and saving than ever before. In spite of the Irish ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Germany

Outbound tourism, both in terms of number of trips and retail value sales, increased for the fourth consecutive year in 2013. Average spend per trip also increased. The economic climate remained – despite rather unfortunate developments in many other...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Saudi Arabia

Outbound tourism saw an impressive performance in 2013, with the number of trips reaching 18 million, showing 12% growth compared with the previous year. Although the Saudi Commission of Tourism and Antiquities is investing heavily in promoting ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in the US

Outbound trips from the US increased for the third straight year in 2013, rising by 3%; 61.8 million outbound trips were made in 2013, short of the 2007 high of 64 million trips. Continued high unemployment and a sluggish economy made it difficult ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Indonesia

Continuous growth of disposable incomes, the increasing number of wealthy individuals and rising income per household continues to fuel outbound trip growth in Indonesia, especially for leisure purposes. Cultural trends such as the rising Korean-Pop ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in the Netherlands

2013 was a difficult year for outbound tourism flows in the Netherlands as demand for international travel witnessed a significant drop. The main reason for this was of course the lingering financial crisis, which had a very negative impact on ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Japan

After reaching a high of 18.5 million in 2012, the number of trips fell by 6% in 2013 to 17.3 million. While 4-7 days is the most common length for outbound trips in Japan, it was more difficult for workers to take longer breaks in 2013 as public ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Venezuela

The number of departures grew by 11% in 2013 – a major increase from the 1% growth recorded in 2012. A devaluation of the domestic currency of almost 50% in February 2013 was not enough to dispel the widespread belief that another adjustment of the ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Taiwan

Tourism flows outbound grew by 8% in terms of the number of trips in 2013. This was significantly stronger than 4% increase recorded in 2012. Despite the continued lacklustre performance of Taiwan’s economy in 2013, the increased presence of low cost...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Argentina

During 2013, the Federal Government tightened restrictions on accessing the exchange market in an attempt to stop foreign currency drainage. In March 2013, income tax on purchases made abroad with credit and debit cards increased from 15% to 20% and ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Brazil

The number of outbound tourist trips continued to increase strongly in 2013, growing by 12% to reach 9.1 million trips. This increase was well above the Latin America average for the same year (7%). Shopping is still the key reason behind this strong...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Chile

In 2013, outbound travel and tourism in Chile continued with growth that began in 2009, as macroeconomic conditions remained very positive in the country. As stated previously, unemployment reached a historical low rate (6%) and real GDP grew by 4%. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Singapore

Outbound tourism performed well in 2013 with an increase of one percentage point as compared to 2012, with travel mostly recorded to short-haul regional destinations. As the Singapore dollar is stronger, higher spending power due to the exchange rate...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Turkey

In 2013 outbound tourism flows in Turkey saw above-average growth of 28% in volume terms and 24% growth in current value terms. These were better performances compared with the review period CAGRs of 9% in volume terms and 13% in current value terms....

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in the United Kingdom

In 2013, the number of outbound trips made by UK residents reached 56 million, reflecting a rise of 2% on the previous year. This was a return to positive growth after the 1% decline of 2012. The positive growth in terms of number of trips ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Peru

Outbound tourism is on the rise in Peru, a trend which can be attributed to a combination of two factors. First, strong economic growth over the course of the last decade has made travelling more accessible for middle class consumers, while the ...

Aug 2014 | US$900 | Add to cart | View details

Global Briefing

Africa Airlines: Redefining the Global Map

Sub-Saharan Africa has been performing strongly in terms of economic development in the last 5 years. Growing transportation infrastructure, new hotel openings and more flight connections are putting the region on the map. The ambitions of local ...

Aug 2014 | US$2,000 | Add to cart | View details

Global Briefing

City Travel Briefing: Delhi

Delhi offers an excellent blend of rich cultural heritage and modern lifestyle. The city is also the venue for important events related to business, sports and entertainment. Increased crime, electoral unrest and rising inflation were some of the ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Tourism Flows Outbound in Mexico

Economic growth in 2013 was much slower than anticipated, reaching only 1% real GDP growth according to Euromonitor International statistics. Due to the relatively weak state of the national economy, many consumers were more conservative with their ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Colombia

Colombians continued travelling abroad in 2013, thanks to favourable exchange rate and increasing promotions for airline tickets and packages. In 2013, there were four million trips to foreign destinations, recording a 14% rise from previous year.

Jul 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Cape Town

Tourism in Cape Town is poised for significant growth as the city continues to be a leading African destination for leisure visitors from Europe and the US, whilst arrivals from emerging markets such as China, India and Russia are addressing the gap ...

Jul 2014 | US$525 | Add to cart | View details

Global Briefing

Sub-Saharan Africa How to Maximise Tourism Potential

Sub-Saharan African tourism has grown by an average of 4.3% per year since 2008, outpacing the global average of 3.2%, this growth is expected to continue reaching over 45 million arrivals by 2018. Increased FDI, new trade partnerships, access to ...

Jul 2014 | US$1,200 | Add to cart | View details

Country Report

Tourism Flows Outbound in Norway

Outbound departures from Norway experienced an increase of 5% in the number of trips made in 2013, which was slightly lower than during 2012. The fact that the Norwegian krone depreciated somewhat against other major currencies effected the slower ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Israel

2013 saw 4% growth in the number of trips, compared with stagnation in 2012. In current value terms 2013 also saw faster growth than in 2012. This can be explained by the increase in low-cost charter flights to places such as Europe.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Bulgaria

The number of trips made by Bulgarians travelling abroad in 2013 increased by 35,800, following general economic recovery in the country and growing consumer confidence. A slightly larger portion of outbound tourists in 2013 were travelling on ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Greece

The number of outbound departures declined by 2% in 2013. International travel is not as common among Greeks as among other Europeans. There are many Greeks who have never left the country, with a good proportion not having any interest in travelling...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Sweden

The strength of the Swedish currency against the euro was an underlying factor supporting outbound flows in 2013 as this made it relatively cheaper for Swedes to travel and holiday abroad. The travel agent Ticket for instance notes its customers are ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Ecuador

Outbound departures increased 13% to 1,156,000 trips in 2013 with spending rising 5% to US$988 million in current terms. The most popular destination for Ecuadorian travellers by far is the US, which at 395,000 trips captured 34% of all outbound ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Finland

Tourism flows outbound stagnated in 2013 and accounted for eight million trips. Growth in terms of the number of trips had already showed signs of slowing down in 2012 (3%, vs 9% in 2011) and the number of outbound tourists ceased to grow in 2013. ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Denmark

Danes have a long and strong tradition of travelling abroad, mostly for long holidays during the summer months in warm destinations but also for shorter trips during the wintertime, for skiing and for those interested in enjoying the sun in warmer ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in China

As a consequence of sustained domestic economic growth, overseas travel became more affordable to an increasing number of Chinese tourists over the review period due to growing disposable incomes. This led to 18% growth in the number of outbound ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Canada

Outbound travel increased in 2013, with the number of trips rising by 4% for the year. The gain was supported by a number of factors, including moderate improvement in the national economy and resulting improvement in consumer spending on travel, a ...

Jul 2014 | US$900 | Add to cart | View details

Global Briefing

The Evolution of Loyalty Programmes in the Travel Industry

All travel industry loyalty programmes continue to evolve, but US legacy airlines are in the midst of a radical transformation to reward their most lucrative travellers. Hotels are also enhancing their elite benefits to lock down their loyalty. Going...

Jul 2014 | US$1,200 | Add to cart | View details

Global Briefing

City Travel Briefing: Berlin

Berlin has been one of the tourism success stories of the last 15 years, since it was renamed capital of the reunified Germany. A crossroads between Western and Eastern Europe, Berlin boasts a rich and colourful history, and a cultural heritage ...

Jul 2014 | US$525 | Add to cart | View details

Global Briefing

City Travel Briefing: Sydney

Sydney’s tourism fortunes are increasingly dependent on China with the country becoming its top source market in 2013. The new China Tourism Law, which banned shopping tours in October 2013, seems to have a relatively minor impact on China inbound ...

May 2014 | US$525 | Add to cart | View details

Country Report

Tourism Flows Outbound in Hungary

The share of trips of 0-3 days of number of trips in departures increased in 2012 to 49%. This increase was supported by the increasing accessibility of outbound destinations due to the activities of low cost carriers and the variety of last minute ...

May 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in the Czech Republic

Number of departures rose by 1% in 2012 reaching 6.8 million departures. The barrier for outgoing tourism growth was limited disposable income of the majority of Czechs who concentrate their expenditures on essential consumer products. On the other ...

May 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Bangkok

Thailand is one of Asia‘s favourite destinations, and Bangkok is reaping the benefits. Since the severe floods of 2011, following weeks of political protests in 2010, the city has increased its popularity, successfully positioning itself as a ...

Feb 2014 | US$525 | Add to cart | View details

Country Report

Tourism Flows Outbound in Romania

The number of departures remained relatively static in 2012, at 11 million. Number of travelling Romanians getting more mature. Relatively low household incomes and no habits of travelling abroad limits further growth of outbound tourism.

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Slovakia

Outbound travel in Slovakia continued its post-recession recovery and grew at a healthy pace during 2012. Since important leisure destinations for Slovak outbound tourist are mainly coastal destinations in southern Europe and northern Africa, the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Morocco

Morocco has a population of over 31 million people. However only 1.8 million trips were taken abroad in 2012. Morocco suffers from poverty and social inequalities which create imbalanced standards of living (ie, “the poor get poorer and the rich get ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in South Korea

In 2012, outbound tourism flows in South Korea saw 5% growth in the number of trips, and there is expected to be a further increase in the number of trips over the forecast period.

Jan 2014 | US$900 | Add to cart | View details
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