You are here: HomeSolutionsIndustriesTravel and TourismTourism Flows Outbound
print

Tourism flows outbound market research

Euromonitor has the world’s most comprehensive research on the tourism flows outbound category within the travel and tourism industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the tourism flows outbound market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our tourism flows outbound market research answer questions such as:

  • What is the market size of outbound tourism?  
  • How big is outbound travel in terms of departures and spending?
  • Which international destinations are the most popular?
  • What are main methods of transport for travelling abroad?

results

 

Country Report

Tourism Flows Outbound in Poland

Despite signs of economic downturn in Poland, outbound tourism experienced healthy 5% growth in number of trips in 2012. The main reason for this is the wish to escape from everyday responsibilities and to experience new adventures. According to ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Taiwan

Despite the economic slowdown in Taiwan, outbound departures witnessed positive growth of 1% in the number of trips in 2012. Due to a wider presence of low cost carriers in Taiwan and increasing competition among local travel agents, lower costs of ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Romania

The number of departures remained relatively static in 2012, at 11 million. Number of travelling Romanians getting more mature. Relatively low household incomes and no habits of travelling abroad limits further growth of outbound tourism.

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Slovakia

Outbound travel in Slovakia continued its post-recession recovery and grew at a healthy pace during 2012. Since important leisure destinations for Slovak outbound tourist are mainly coastal destinations in southern Europe and northern Africa, the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Slovenia

Although the number of outgoing trips fell by 1% in 2012, tourist expenditure increased by 4%. The slight decrease in the number of trips can be explained by the on-going economic recession in Europe while the increase in tourist expenditure shows ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Morocco

Morocco has a population of over 31 million people. However only 1.8 million trips were taken abroad in 2012. Morocco suffers from poverty and social inequalities which create imbalanced standards of living (ie, “the poor get poorer and the rich get ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in South Korea

In 2012, outbound tourism flows in South Korea saw 5% growth in the number of trips, and there is expected to be a further increase in the number of trips over the forecast period.

Jan 2014 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Switzerland

The Swiss population enjoys travelling aboard despite the euro crisis and increased unemployment rates in other European countries, Switzerland’s economy is growing at a stable rate and consumer confidence has risen. The Swiss currency remained ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Austria

Whilst outbound Austrian tourists reduced their length of stay, they travelled more frequently and preferred high quality holidays. In 2012, fewer Austrians than ever before took two weeks off at once, while going on a foreign holiday for only a few ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in France

The recovery of tourism flows outbound in France which began in 2011 continued in 2012, confirming the end of several years of static or negative growth.

Nov 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Thailand

Tourism flows outbound returned to normal in 2012, as Thai residents felt more comfortable travelling abroad. Malaysia remained the top destination country owing to various choices of transportation from air, land, sea and rail which are all ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Italy

In 2012, outbound tourism increased in terms of number of trips by 4% in volume terms in 2012 reaching 20.1 million trips. This positive trend was mainly driven by short-term departures with destinations covered by low cost flights or reachable by ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Russia

Total departures increased by 9% in 2012, to reach 45 million. The leading destination countries in 2012 were Ukraine (10 million departures), Finland (five million departures) and Kazakhstan (three million departures). Summer destination countries ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Greece

Outbound travel showed more resilience than domestic travel during the review period; however in 2012 there was a 7% fall in the number of outbound trips as Greek consumers struggled financially and either did not travel at all or cut back ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Kenya

Business travel dominated with 1.5 million departures, 82% of the total, an 11% increase compared with 11%, with Dubai, the Far East and Europe being the key trading partners of Kenya. This trend is likely to continue, especially as the Kenyan ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Hong Kong, China

The number of outbound trips in Hong Kong increased by 2% over the course of 2012, rising to 34 million. Outgoing tourist expenditure, meanwhile, increased by 4% in current terms, reaching HK$51.0 billion. Since the peak growth recorded in 2010, ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in the Netherlands

Outbound travel saw a minor decline in 2012. The economic situation had a negative effect on development despite the fact that many travel retailers managed to persuade tourists to book a trip by severely reducing prices. As booking started slowly in...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in the United Arab Emirates

Helped by stronger economic conditions, rising disposable incomes and further population growth outbound departures recorded a strong rise of 9% in volume in 2012. More low- to middle-income expatriate consumers for example increasingly embarked on ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Belgium

The number of outbound trips continued to increase in 2012, albeit at a slower rate than in 2011. The fragile economy continued to limit growth, as many people remained careful about spending, and the number of outbound trips failed to reach ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Peru

Outbound tourism grew due to three main reasons. Economic growth, access to credit and national currency revaluation together made international trips more accessible to middle class, who prefer to travel with packages that are promoted by travel ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Argentina

During 2012, purchases of tours abroad, mainly in Miami, grew because it was convenient for Argentineans to travel abroad to buy touristic services or goods such as clothes and electronics. The possibility of buying air tickets and hotels from ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Spain

High unemployment, rising taxation and reduced wages continue to drastically shrink the amount that Spanish consumers can spend on travel to international destinations, with many preferring to stay in Spain for their holidays. While the number of ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in India

Southeast Asian countries such as Thailand, Singapore, Malaysia and others remained the leading outbound destinations among Indian consumers. These tourist spots were promoted aggressively by online travel agents such as MakeMyTrip (MakeMyTrip India ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Ireland

Depressed economic conditions in Ireland continued to impact negatively on outbound tourism in Ireland during 2012 with consumers more focused on debt reduction and saving than ever before. However, for a significant proportion the implications of ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Portugal

Despite the negative economic forecast for the Portuguese economy, the number of tourist outbound trips increased strongly in 2012 compared to 2011, mainly as a result of the rise in low cost packages and the growth in number of travel retailers’ ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Israel

Tourism flows outbound virtually stagnated in terms of trip numbers, reaching 4.5 million, and recorded growth of 1% in value terms, reaching NIS17.6 billion. This can be explained by the decreasing prices of tours and the growing popularity of ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Egypt

Outbound travel slightly recovered during 2012 as wealthy Egyptians continue to leave the country due to relative instability. The Hajj and summer seasons represented the highest outbound tourism movement, mainly to Saudi Arabia.

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Mexico

The violence related to the drug cartels had a negative impact on tourism, which included business tourism. Many executives from the US who used to visit Mexico frequently now ask Mexican executives to meet them in the US. This trend was observed ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Germany

Mainly due to the fact that real German GDP increased in 2012 while unemployment remained relatively low and disposable incomes at least remained stable, the number of international departures continued to increase in 2012, this time by more than 1% ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Norway

Outbound tourism flows grew by 5% to reach 8.5 million trips in 2012. Growth was boosted in 2012 by the poor summer; trips to warm destinations were in demand, especially in the summer season. Outbound trips also benefited from the strong Norwegian ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Denmark

Even though the traditional sun and beach charter holiday is losing popularity among young, urban, well-educated segments of the Danish population, warm and sunny weather remains important for many Danes when deciding how to spend the summer holiday....

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Croatia

After a declining by 9% in 2009 and again by 2% in 2011, outbound travel increased by 1% in 2012 to reach 5.7 million. However, these results could be attributed to the need of returning to old travelling habits for Croatians – that is, going away ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Vietnam

In 2012, despite the economic downturn, the number of outbound tourists still increased by a healthy 8%. However, this represents a three percentage point decline from 2011 which can mostly be attributed to improving living standards. Furthermore, ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Turkey

In 2012, tourism flows outbound in Turkey recorded a growth in the number of trips, at 3%, which is slower than last year 7% growth. And at the same time Turlkey witnessed slower outgoing tourist expenditure, at 10%, when compared to the previous ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Ecuador

Strategic promotion of outbound travel among Ecuador’s travel retailers was one of the key factors behind the strong growth recorded in outbound departures in Ecuador during 2012. The promotion of countries such as Colombia, Cuba and Argentina ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Bulgaria

The number of departures from Bulgaria increased by an impressive 16% in 2012, mainly because many Bulgarians delayed their traveling plans over the past four years because of economic uncertainty. In 2012, many Bulgarians were attracted by the ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Chile

In 2012 outbound travel and tourism in Chile continued the growth trend started in 2011, as macroeconomic conditions remained very positive in the country. Whilst unemployment reached historical low rates (around 6%), real salaries increased by 5% in...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Japan

A year after the March 2011 Earthquake, the number of outbound trips in 2012 was 19 million, the highest in the review period. The number of total outbound trips recorded a double-digit growth in the first six months of 2012. In the latter half of ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in South Africa

The declining exchange value of the South African rand discouraged many South Africans from travelling outside of the country during 2012, which led to low growth of just 2% in the number of outbound departures during the year. This was much lower ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Australia

Outbound tourism flows in Australia experienced another strong year in 2012 as the number of departures increased by 6%. This represents a significant slowdown from the 10% growth recorded in the number of departures during 2011, however. In ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in New Zealand

While the number of outbound departures from New Zealand registered positive growth during 2012, the surge in demand for domestic tourism had an adverse impact on demand for outbound travel. Despite the strong performance of the New Zealand dollar in...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Saudi Arabia

The staggering increase in outbound trips from the Kingdom is a result of many domestic issues that repelled tourists from spending their time and money within the borders of the Kingdom. The lack of comparable local entertainment attractions such ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in the Philippines

The number of outbound departures in the Philippines increased by 9% in 2012. The country’s favourable economic conditions combined with the increase in the offer of attractive promotional fares, new international routes and greater flight frequency ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Venezuela

In 2012, a 20% increase in the number of outbound trips improved on the 16% growth recorded in 2011. The adverse effects of the 2010 devaluation have faded away and the economy received a strong boost from government spending during the election ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in the United Kingdom

In 2012, UK residents made over 55 million trips abroad with numbers remaining stable over the previous year, while in 2011 departure numbers rose by 2%. Despite the positive performance registered over the 2011-2012 period, consumers remained ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Singapore

2012 saw slower growth in the number of outbound trips from Singapore than during 2011 as many Singaporeans chose a domestic holiday over a holiday abroad due to the superior convenience of domestic holidays over holidays abroad. Average spend per ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Malaysia

Malaysian residents are in a better position to travel abroad due to the improving economy, better purchasing power and weakening foreign currencies (eg British Pound and Euro). In addition, the offering of a growing number of both medium and long ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Indonesia

The continuous growth of the Indonesian economy is boosting average disposable incomes. A growing number of middle class income consumers can thus now afford outbound trips, which were previously the privilege of upper income consumers. Furthermore, ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in Canada

Despite the uncertainty surrounding economic recovery in 2012, Canadians sought to take advantage of increasingly favourable exchange rates and an increasing number of deals to travel abroad. The majority of outbound travel continued to be to the US,...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Tourism Flows Outbound in the US

While below other developed markets, a record number of Americans now hold passports, allowing for growth in the weak outbound travel category. The US government estimates that there are 110 million US passport holders in the country, up from 48 ...

Aug 2013 | US$900 | Add to cart | View details
Page 

Passport: Market Intelligence systems

Passport: Health and Wellness Tourism is the leading on-line market intelligence system for strategic, corporate, marketing and business development planning.


A regional subscription delivers unrivalled levels of research and analysis for Health and Wellness Tourism, helping you make clear, confident decisions.


Custom Research Projects

Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Who Eats What

Jan 2011