Ukraine

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ukraine StatisticsConsumer Lifestyles in UkraineUkraine Country BriefingsFuture Demographics: Ukraine in 2030

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    Dog and Cat Food Packaging in Ukraine

    May 2018

    Rigid plastic, especially PET jars, is having a significant impact on pet food packaging volume sales. Rising demand for this pack type is particularly visible in dry cat food, where it is quite new. Apart from convenience, it provides consumers with...

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    Better For You Beverages in Ukraine

    May 2018

    Sales in all categories except reduced sugar carbonates remained insignificant due to consumers’ low disposable incomes and interest. Most consumers remained unaware of BFY reduced caffeine and reduced fat beverages given the relatively poor range ...

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    Better For You Packaged Food in Ukraine

    May 2018

    Consumer acceptance of BFY products is set to continue growing among Ukrainian consumers over the coming years, in line with increasing demand for healthy food. However, volume per capita BFY sales will increase over the forecast period, after ...

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    Fortified/Functional Beverages in Ukraine

    May 2018

    FF beverages continued to post healthy performance in 2017, with double-digit current value retail growth. Due to ongoing marketing and promotions, numerous FF beverages became well established and widely available in different retail formats. The ...

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    Fortified/Functional Packaged Food in Ukraine

    May 2018

    Due to continuous innovation and product development, as well as strong marketing activity from manufacturers, sales of key product types within FF packaged food such as FF sweet biscuits, FF milk formula, and FF breakfast cereals, will continue to ...

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    Naturally Healthy Beverages in Ukraine

    May 2018

    NH beverages continued to gain popularity. These soft and hot drinks can suit healthy lifestyles and satisfy needs arising from growing health awareness. NH bottled water was the biggest and most mature category. The low quality of tap water ...

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    Naturally Healthy Packaged Food in Ukraine

    May 2018

    Sour milk products are very popular and have a deep tradition of consumption in Ukraine in both packaged (industrial) and craft (home-made) variants. Kefir and ryazhanka are particularly popular, while manufacturers are also looking to introduce new ...

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    Organic Beverages in Ukraine

    May 2018

    Organic beverages remained negligible in retail value terms in 2017, despite rising interest among high-income consumers. Value for money remained the key factor for Ukrainian consumers. In general, organic beverages tend to be premium in terms of ...

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    Organic Packaged Food in Ukraine

    May 2018

    Organic food is typically higher priced than non-healthy variants and welcomed by middle and well-paid customers. Zhytomyrsky Maslozavod was the first manufacturer in Ukraine to successfully launch organic ice cream (Eskimos Organic) over the review ...

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    Health and Wellness in Ukraine

    May 2018

    With overall political and economic stabilisation in the country, consumers tended to more consciously look for products offering better value. As purchasing less and continuously rising prices became a new normal, consumers sought value for money, ...

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    Free From in Ukraine

    May 2018

    The growing number of consumers diagnosed with intolerance to lactose and gluten will help manufacturers increase sales within free from over the forecast period, especially within baby food, where a vast range of products are available. Customers ...

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    Baby and Child-Specific Products in Ukraine

    May 2018

    In Ukraine, where consumer income levels remained low in 2017, despite recent economic stability and growth in salaries, baby and child-specific products remains an area where parents often economise on. One exception is babies and toddlers for whom ...

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    Bath and Shower in Ukraine

    May 2018

    At the end of the review period, the habit of taking a bath was eventually substituted by taking a shower by many Ukrainians. In past years, many Ukrainians were forced to economise, adapting their living standards accordingly as water, electricity, ...

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    Colour Cosmetics in Ukraine

    May 2018

    Colour cosmetics is a vital product for many Ukrainian women who traditionally desire to appear attractive and well-groomed. A number of people use colour cosmetics on a daily basis, especially mascara and lipstick. In recent years, Ukrainian women ...

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    Deodorants in Ukraine

    May 2018

    In 2017, consumption of deodorants continued rising in Ukraine with deodorants for men contributing to the category’s dynamism as a whole. The impetus comes from male consumers trading down from fragrances, in addition to overall consumer confidence ...

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    Depilatories in Ukraine

    May 2018

    Depilatories was not noted for any particular developments in 2017. Its consumer base remained stable, comprised of commonly young and middle-aged women, frequently urban dwellers, for whom looking stylish and well-groomed is a priority. As the ...

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    Fragrances in Ukraine

    May 2018

    In 2017, consumption of fragrances continued recovering in Ukraine, benefiting from overall economic stability and the return of consumer confidence. However, much of the contribution to double-digit sales growth came from new innovation. Ukrainians ...

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    Hair Care in Ukraine

    May 2018

    Hair care routines have become more complex for Ukrainians in recent years. Consumer awareness of additional products necessary for hair care (eg masks, conditioners) is rising in parallel with rapidly widening assortments of such products. Similar ...

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    Mass Beauty and Personal Care in Ukraine

    May 2018

    In 2017, mass beauty and personal care products were core purchases for Ukrainian consumers, many of whom could not afford premium products. Even though the government increased the minimum monthly salary to UAH3,200, consumer spending power remained...

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    Men's Grooming in Ukraine

    May 2018

    In 2017, men’s grooming was not one of the most dynamic categories in Ukraine, suffering from a reducing consumer base as well as low consumer spending power and thus much temptation from unisex products. These trends are set to remain over the ...

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