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Ukraine

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine.

Ukraine StatisticsConsumer Lifestyles in Ukraine

Ukraine Country BriefingsFuture Demographics: Ukraine in 2030

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    Country Briefing

    Economy, Finance and Trade: Ukraine

    Sep 2017

    Ukraine’s economy has been highly stressed by the conflict with Russia, resulting in two consecutive years of recession. However, the economy rebounded in 2016, primarily owing to solid agricultural output, a key strength. Nonetheless, renewed ...

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    Country Briefing

    Income and Expenditure: Ukraine

    Sep 2017

    Following two consecutive years of sharp contraction (in real terms), Ukraine’s consumer market recorded slight positive growth in 2016, due to the stabilisation of the Ukrainian economy. However, economic and political instability has had a ...

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    Country Profile

    Ukraine: Country Profile

    Sep 2017

    The economy will see modest growth in 2017. The rebuilding of infrastructure thanks to both public and private projects provides much of the support. A revival in bank lending is another positive development. Finally, a rebound in agricultural ...

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    Country Report

    Car Rental in Ukraine

    Sep 2017

    Car rental continued to post a positive performance in 2017, despite the complicated economic situation in Ukraine, with current value sales increasing by 8% to reach UAH715 million. There were three major factors which hampered the development of ...

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    Country Report

    Airlines in Ukraine

    Sep 2017

    Despite a range of negative factors, Ukrainian airlines posted a positive performance in 2017, with current value sales increasing by 20% to reach UAH40 billion and the number of passengers carried growing by 10% to reach 9 million. The airlines ...

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    Country Report

    Flows in Ukraine

    Sep 2017

    Arrivals grew by 3% to reach 12 million trips in 2017. Despite negative economic and political trends, demand for travel to the Ukraine increased, with the weak national currency attracting more international tourists due to lower prices....

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    Country Report

    Intermediaries in Ukraine

    Sep 2017

    Intermediaries continued to post strong value growth in 2017 as a result of the improving tourism sector and growing consumer demand for travel, with current value sales increasing by 9% to reach UAH41 billion. The category strongly benefited from ...

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    Country Report

    Lodging in Ukraine

    Sep 2017

    Hotels current value sales grew by 7% in 2017 to reach UAH8.8 billion. Compared to 2016, when sales increased by just 2%, such a performance can be seen as a strong recovery. However, a weak economy and unstable political situation continue to impact...

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    Country Report

    Online Travel Sales To Residents in Ukraine

    Sep 2017

    Online travel sales to residents continue to gain ground against offline sales, rising by 15% to reach UAH16 billion in 2017. It should be noted that all categories posted a positive performance, despite the instability of the Ukrainian economy and ...

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    Country Report

    Travel in Ukraine

    Sep 2017

    A weak economy and political instability continued to affect travel in Ukraine in 2017. Limited consumer purchasing power, as well as a weak national currency, impacted outbound tourism, resulting in a decline in the number of trips, while the number...

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    Country Report

    Packaging Industry in Ukraine

    Sep 2017

    Due to sales decline across many categories in food, non-food and beverages, packaging registered modest volume decline in 2016. Consumers have tried either to refrain from non-essential purchases or to consume products at more affordable prices. ...

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    Strategy Briefing

    Digital Landscape: Eastern Europe Leads the Emerging World in Digital Services

    Aug 2017

    Robust fixed-line networks define Eastern Europe’s digital environment. The region has relatively high fibre penetration, with consumers accessing high internet speeds. Coverage of high-speed cellular broadband is increasing rapidly, driven by rising...

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    Country Briefing

    Business Dynamics: Ukraine

    Aug 2017

    Ukraine’s business environment continues to suffer from the fragile political situation that exists in the country. A weak rule of law, a burdensome regulatory regime and prevalence of corruption further undermine the investment attractiveness of the...

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    Country Report

    Hot Drinks Packaging in Ukraine

    Aug 2017

    Hot drinks packaging registered negative retail unit volume growth of 1% due to a volume stagnation of the overall hot drinks industry. Coffee, which dominated hot drinks sales, recorded a volume decline of 5%. Flexible aluminium/plastic remained the...

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    Country Report

    Soft Drinks Packaging in Ukraine

    Aug 2017

    Soft drinks packaging in Ukraine continued to be dominated by PET bottles in 2016. This pack type maintained a strong presence in several major categories, and accounted for 74% of total soft drinks packaging unit volume sales. The shift towards ...

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    Country Report

    In-Car Entertainment in Ukraine

    Aug 2017

    Economic recovery supported growth in new car sales in Ukraine towards the end of the review period. According to Ukrautoprom, sales of new passenger vehicles increased by 41% in 2016 to reach 65,600. Between January and April of 2017 23,400 new ...

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    Country Report

    Computers and Peripherals in Ukraine

    Aug 2017

    Economic recovery in Ukraine drove the positive development of computers and peripherals in 2017. Retail volume sales growth for the entire category was up on 2016, as was growth in business volume sales of computers. The stabilisation of foreign ...

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    Country Report

    Home Audio and Cinema in Ukraine

    Aug 2017

    Home audio and cinema retail volume sales in Ukraine declined in 2017, maintaining the negative movement observed throughout the review period. This declining trend was mainly due to ongoing economic uncertainty, which discouraged many consumers from...

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    Country Report

    Home Video in Ukraine

    Aug 2017

    The recovery of LCD TVs continued to drive growth in home video retail volume sales in 2017. Increased demand for LCD TVs was driven by the desire of some consumers for larger screens, as well as by older TVs reaching the end of their life cycles. In...

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    Country Report

    Imaging Devices in Ukraine

    Aug 2017

    The target audience for imaging devices in Ukraine has changed in recent years. Demand for such products is now largely concentrated among professional or semi-professional photographers and amateur photography enthusiasts. Professional or ...

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