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Ukraine

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine.

Ukraine StatisticsConsumer Lifestyles in Ukraine

Ukraine Country BriefingsFuture Demographics: Ukraine in 2030

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    Country Briefing

    Natural Resources: Ukraine

    Jun 2017

    Ukraine is endowed with natural resources, particularly in arable land, coal and metals. The country has been among the world’s leading exporters of grains, crude steel and iron ores. Energy efficiency, however, has been among the lowest levels in ...

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    Country Report

    Beer in Ukraine

    Jun 2017

    2016 saw the continuation of a beer volume sales decline. Excise tax on beer was increased further from UAH1.24 per litre to UAH2.48 per litre. Beer producers did not refrain from price increases in 2016, which adversely impacted volume sales ...

    US$990
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    Country Report

    Cider/Perry in Ukraine

    Jun 2017

    Cider/perry has so far been a major success within alcoholic drinks, gaining many consumers, especially from the female audience. In addition to the rapid expansion of key brands Somersby, Apps and Royal Fruit, several new products were launched in ...

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    Country Report

    Alcoholic Drinks in Ukraine

    Jun 2017

    The performance of alcoholic drinks in Ukraine in 2016 was negatively affected by further increases in excise taxes and an increase in illicit trade. However, the volume consumption decline slowed down in 2016 as compared with the previous two years,...

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    Country Report

    Rtds/High-Strength Premixes in Ukraine

    Jun 2017

    The key 2016 trend was the increase in the tax burden on RTDs/high-strength premixes producers. The excise tax rate on RTDs/high-strength premixes was raised from UAH70.53 per litre of pure alcohol to UAH211.59 per litre of pure alcohol. This, ...

    US$990
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    Country Report

    Spirits in Ukraine

    Jun 2017

    Spirits continued posting a decline in total volume terms in 2016. Firstly, the tax burden on spirits increased. More specifically, the Cabinet of Ministers of Ukraine raised excise tax per litre of pure alcohol to UAH105.8 in 2016. Also, minimum ...

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    Country Report

    Wine in Ukraine

    Jun 2017

    2016 was an active year in terms of changes in legislation. Firstly, it saw the continuation of excise tax increases. The excise tax for sparkling wine was doubled to UAH10.4 per litre, while the excise tax for fortified wine was doubled to UAH7.16 ...

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    Country Report

    Toys and Games in Ukraine

    Jun 2017

    Toys and games saw growth within both traditional toys and games and video games in 2016. Mainly comprised of imported products, traditional toys and games increased due to unit price growth, affected by the 14% inflation rate and volume improvement ...

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    Country Report

    Traditional Toys and Games in Ukraine

    Jun 2017

    Parents’ main motivator for buying toys is their desire to develop their child. This motive became even more influential over the last few years. The main reasons for this were the limited budget available for traditional toys and games and ...

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    Country Report

    Video Games in Ukraine

    Jun 2017

    Ukrainians demanded more video games hardware in 2016, and the appearance of AR/VR headsets drove sales. Appearing in late 2015, AR/VR headsets grew by 495% in volume terms in 2016, although from a low base, which resulted in a 577% value ...

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    Country Profile

    Ukraine: Country Profile

    Jun 2017

    The economy is slowly recovering. Gains in fixed investment, supported by the rebuilding of infrastructure and a revival in bank lending, are positive developments. A rebound in agricultural production boosts exports. The trade ban the government ...

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    Country Report

    Cat Food in Ukraine

    May 2017

    Although value sales increased during the review period, this was mainly due to rising prices. In 2017, it is expected that volume sales will decline by 4% due to continued unit price growth, as well as falling consumer purchasing power....

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    Country Report

    Dog Food in Ukraine

    May 2017

    Dog food volume sales are expected to fall by 6% in 2017, while value sales are expected to rise by 5%, mainly due to rising prices. The anticipated decline in volume sales can mainly be attributed to the drop in the number of pet dogs in Ukraine as ...

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    Country Report

    Other Pet Food in Ukraine

    May 2017

    While other pet food value sales are expected to continue growing strongly in 2017, volume sales are set to fall further, albeit only by 1%. Increasing unit prices will ensure that value sales continue to grow, although even value growth is set to be...

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    Country Report

    Pet Care in Ukraine

    May 2017

    Despite economic difficulties and prolonged recession, pet care is recovering and posting good value growth, although this has mainly been achieved via price increases. In addition, although pet products, such as cat litter, continue to show dynamic ...

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    Country Report

    Pet Products in Ukraine

    May 2017

    Pet products will see sales growth in 2017 due to the increased attention being paid by pet owners to the wellbeing of their pets. It can be said that pet products is a category that is ready to satisfy the wish to provide pets with a sense of ...

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    Country Report

    Gardening in Ukraine

    May 2017

    There are very polarised opinions about gardening. People with high levels of income who live in houses consider gardening important, and demand high-end products to take care of their gardens. These people are the main consumers of gardening power ...

    US$990
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    Country Report

    Home Furnishings in Ukraine

    May 2017

    Affected by the economic downturn, consumers are postponing unnecessary purchases and are buying only essential home furnishings. The trend has particularly affected indoor furniture. Those furniture items which are considered essential for living – ...

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    Country Report

    Home Improvement in Ukraine

    May 2017

    Under the impact of the economic crisis, DIY became even more popular than it was before. Hiring of professionals became unaffordable for many Ukrainians, so consumers preferred to do most tasks, such as small repairs and painting walls, themselves....

    US$990
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    Country Report

    Homewares in Ukraine

    May 2017

    Despite the economic downturn, consumers are paying more attention to homewares' design, functionality and convenience of use, with a variety of modern homewares being available at affordable prices. Sometimes, these characteristics are the main ...

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