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Ukraine

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine.

Ukraine StatisticsConsumer Lifestyles in Ukraine

Ukraine Country BriefingsFuture Demographics: Ukraine in 2030

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    Country Report

    Confectionery in Ukraine

    Dec 2016

    Roshen Kondyterska Korporatsia is expected to continue to lead chocolate confectionery in 2016, with a 28% value share, followed by Mondelez Ukraine with 16%. In spite of the increasing presence of importers over the review period, Roshen maintained ...

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    Country Report

    Dairy in Ukraine

    Dec 2016

    Shostkynsky Miskmolkombinat led cheese in 2016 with a retail value share of 6%. The company ranked second in soft cheese and third in unprocessed cheese, and its strength in these two categories enabled it to maintain its overall lead in cheese ...

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    City Review

    Kiev City Review

    Dec 2016

    Kiev is a large Eastern European city of 3.7 million people in 2015, with an economic potential that still needs to be realised. Compared to its peer metropolises in the wider region, GDP per capita is one of the lowest in Kiev. Yet, the city's ...

    US$725
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    Country Report

    Food Preparation Appliances in Ukraine

    Nov 2016

    Most food preparation appliances are generally considered to be non-essential products in Ukraine. As a result, low purchasing power and economic instability resulted in a 19% volume decline in the category in 2016. Despite the pressure of the ...

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    Country Report

    Home Laundry Appliances in Ukraine

    Nov 2016

    Volume sales of home laundry appliances decreased by 7% in 2016 as the category fell to 498,000 units. Nevertheless, this was a major improvement on the double-digit volume declines recorded in the category during 2014 and 2015, when Ukraine endured ...

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    Country Report

    Irons in Ukraine

    Nov 2016

    Since irons remain essential consumer appliances in all Ukrainian households, the category declined in volume by only 4% in 2016. At the same time, only those consumers who wanted to replace their old irons purchased new ones during the year. There ...

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    Country Report

    Large Cooking Appliances in Ukraine

    Nov 2016

    Although the penetration rate of large cooking appliances is very high in Ukraine, the purchase of new large cooking appliances is not generally considered to be essential in the country. Thus, under the pressure of declining consumer purchasing ...

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    Country Report

    Microwaves in Ukraine

    Nov 2016

    With the category having lost 50% of its volume sales over the course of 2014 and 2015, the ongoing decline in volume sales of microwaves slowed down somewhat during 2016. On the one hand, sales in the category are being supported by the growing ...

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    Country Report

    Dishwashers in Ukraine

    Nov 2016

    With demand negatively affected by the ongoing economic crisis, volume sales of dishwashers continued declining in Ukraine during 2016, although at a much less severe rate than what was registered in the category in 2015. The main reason for this was...

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    Country Report

    Air Treatment Products in Ukraine

    Nov 2016

    Air treatment products in Ukraine has registered negative volume growth every year since 2013. As the state of the Ukrainian economy deteriorated at a slower pace in 2016 than what was seen in 2014 and 2015, the declines in volume sales of air ...

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    Country Report

    Consumer Appliances in Ukraine

    Nov 2016

    Under the pressure of the tough economic situation in Ukraine, consumer appliances registered negative volume growth in 2016, although less severe declines were recorded than in 2015. Low purchasing power continues to discourage consumers from ...

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    Country Report

    Personal Care Appliances in Ukraine

    Nov 2016

    Hair care appliances remains by far the largest category of personal care appliances in Ukraine, comprising 73% of volume sales in the overall category in 2016. First, hair care appliances are considered essential items for most women. Second, the ...

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    Country Report

    Refrigeration Appliances in Ukraine

    Nov 2016

    Due to low purchasing power, refrigeration appliances declined by 18% in volume in 2016. Although the average unit price of refrigeration appliances recorded relatively low growth in current terms and negative growth in constant terms in 2016, ...

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    Country Report

    Small Cooking Appliances in Ukraine

    Nov 2016

    Under the pressure of the ongoing economic crisis, consumer behaviour has changed significantly in Ukraine in recent years. Consumers with low income levels have started consuming only goods of primary necessity, whereas consumers with medium and ...

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    Country Report

    Vacuum Cleaners in Ukraine

    Nov 2016

    The ongoing economic crisis in Ukraine led to volume sales of vacuum cleaners declining by 5% in 2016. On the one hand, sales in the category were spurred by the relatively limited durability of most vacuum cleaners. On the other hand, however, ...

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    Country Profile

    Ukraine: Country Profile

    Nov 2016

    The economy will finally begin to grow in 2016. Improvements in agriculture, manufacturing and consumer-related sectors suggest that the recovery is becoming more broadly based. The economy also derives modest benefits from recovering consumer and ...

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    Country Report

    Luxury Goods in Ukraine

    Nov 2016

    In 2016, the luxury industry in Ukraine continued to shrink in volume as consumers remained price-sensitive and their incomes did not show any significant signs of improvement. Prices of luxury goods, which increased several times since 2013 due to ...

    US$1,210
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    Country Briefing

    Natural Resources: Ukraine

    Nov 2016

    Ukraine has strong agricultural resources and is a net food exporter. The country is one of the most energy intensive economies in the world and is heavily dependent on external oil and gas resources, leaving it vulnerable to cuts in supplies from ...

    US$250
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    Country Report

    Packaged Food in Ukraine

    Nov 2016

    The unstable political situation, the ATO (anti-terrorist operation) and economic recession continued to affect all markets in Ukraine, with packaged food no exception. Packaged food saw a sharp increase in retail prices following the depreciation of...

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    Country Report

    Financial Cards and Payments in Ukraine

    Nov 2016

    Financial cards in Ukraine experienced a positive performance in 2015. Progress can be illustrated by the growth of the retail value of total card transactions and the number of total card transactions. At the same time, the number of cards in ...

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