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Ukraine

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine.

Ukraine StatisticsConsumer Lifestyles in Ukraine

Ukraine Country BriefingsFuture Demographics: Ukraine in 2030

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    Country Report

    Energy Drinks in Ukraine

    Feb 2017

    Energy drinks witnessed stagnation, only declining by 1% in off-trade volume terms in 2016. The category was undermined mainly by the poor economic situation in the country. Even though many view energy drinks as unhealthy, the category has its ...

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    Country Report

    Juice in Ukraine

    Feb 2017

    The health and wellness trend has influenced juice in Ukraine. The best performing products in juice in 2016 were those with a health and wellness positioning. Not from concentrate 100% juice was the most dynamic performer, registering off-trade ...

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    Country Report

    Soft Drinks in Ukraine

    Feb 2017

    Soft drinks in Ukraine registered further volume decline in 2016 following on from the previous year. Ukrainians’ behaviour has changed, and thus consumption of products considered to be unnecessary decreased with consumers reducing the value of ...

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    Country Report

    RTD Tea in Ukraine

    Feb 2017

    RTD tea was one of the strongest performers within soft drinks in 2016, stagnating in off-trade volume terms, but benefiting from its healthy positioning and steadily growing health consciousness of local consumers and the increasing tendency to lead...

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    Country Report

    Sports Drinks in Ukraine

    Feb 2017

    Sports drinks continued to face declining sales as the competition from other types of soft drinks intensified. Consumers seeking hydration whilst exercising continued to switch to bottled water and less sugar-packed functional bottled water. ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Ukraine

    Feb 2017

    In 2016, consumers’ average incomes were largely eroded by the three-fold local currency devaluation in the previous year. As a result, consumers divided into two categories; those for whom cutting expenditure became a required temporary measure ...

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    Country Report

    Direct Selling in Ukraine

    Feb 2017

    In 2016, direct selling, despite the prevailing economising trend, and low consumer purchasing power, demonstrated dynamic 19% current value growth to reach UAH8.6 billion in sales. A huge improvement on the review period value CAGR of 7% was due to ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Ukraine

    Feb 2017

    After the rapid devaluation of the local currency over 2014-2015, most Ukrainians found it difficult to adapt to the new prices, with many products entirely dependent on imports. Purchasing power dropped drastically and many Ukrainians believed the ...

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    Country Report

    Grocery Retailers in Ukraine

    Feb 2017

    Ukrainian consumers’ spending power continued to decrease in 2016 following the devaluation of the local hryvnia currency in 2015. Whilst salaries were not noted for any growth significance, prices of fast moving consumer goods were tied to foreign ...

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    Country Report

    Health and Beauty Specialist Retailers in Ukraine

    Feb 2017

    An important factor for health and beauty specialist retailers is that while the channel grew in current value terms in 2016, it declined in volume terms. Peak rates of growth occurred from mid-2014 to mid-2015. Since the middle of 2015, the ...

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    Country Report

    Home and Garden Specialist Retailers in Ukraine

    Feb 2017

    In 2016, Ukrainians spent UAH54 billion through home and garden specialist retailers, with the channel recording 12% current value growth, mostly due to price increases linked to strong currency devaluation in 2014 and 2015. Reduced consumer ...

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    Country Report

    Homeshopping in Ukraine

    Feb 2017

    Towards the end of the review period, homeshopping companies continued with price increases in line with economic trends, and consumers who were used to placing orders with such companies began to opt for other channels such as internet retailing, or...

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    Country Report

    Internet Retailing in Ukraine

    Feb 2017

    In 2016, consumers’ spending power continued to stagnate in Ukraine, considering the ongoing unfavourable economic situation in the country. Ukrainian consumers had to contend with reduced budgets, primarily allocating their money to the most ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Ukraine

    Feb 2017

    Bags and Luggage Specialist Retailers: In 2016, current value sales of bags and luggage specialist retailers declined by 2% to reach UAH1.2 billion, as cheaper products drew the attention of a higher number of Ukrainian consumers. Due to the ...

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    Country Report

    Mixed Retailers in Ukraine

    Feb 2017

    In 2016, mixed retailers experienced the negative effects of reduced consumer spending power due to its focus on non-essential products, resulting from the unstable economic situation in the country. The channel’s development dynamics worsened ...

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    Country Report

    Retailing in Ukraine

    Feb 2017

    For some retailers, the crisis in Ukraine was a time of modernisation and a revision of concepts, caused by a shift in the needs and purchasing behaviour of consumers, as well as new trends in retailing. Many retail chains actively approached the ...

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    Country Report

    Vending in Ukraine

    Feb 2017

    In 2016, vending sales grew by 15% in current value terms, reaching sales of UAH649 million. This was a reflection of continuously increasing prices rather than a reflection of the growing number of vending machines. As most of the products sold via ...

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    Country Report

    Coffee in Ukraine

    Feb 2017

    Traditionally Ukrainians drank more instant coffee than fresh. However, over the review period there was a visible shift towards increased consumption of fresh coffee. Its lower price per kilogram compared to instant coffee, its positioning as a ...

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    Country Report

    Other Hot Drinks in Ukraine

    Feb 2017

    In general, other hot drinks products are marketed as a healthy hot drinks. Chocolate-based flavoured powdered drinks products are offered as a healthy addition to milk. Essential vitamins and minerals are clearly highlighted on the packaging which ...

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    Country Report

    Hot Drinks in Ukraine

    Feb 2017

    Hot drinks stagnated in total volume terms in 2016, while declining by 1% in current value terms. This was an improvement in total volume terms on the declines seen in the previous two years. This improvement was a result of the fact that the ...

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