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 Market Research for Ukraine

Euromonitor publishes reports on industries, consumers and demographics in Ukraine.

  • Industry specific reports offer insight into market size and market share in Ukraine; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Ukraine report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Ukraine in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Ukraine statistics factfile.

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Country Report

Direct Selling in Ukraine

Whilst consumer purchasing power did not increase significantly in 2011, Ukrainians were more willing to spend on products, as the effects of the global financial crisis ebbed. However, consumers were more cautious when choosing products, ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

DIY, Home Improvement and Garden Centres in Ukraine

In 2011, large DIY, home improvement and garden centres attracted most customers due to their exceptionally wide assortments and affordable pricing, which are not available from small outlets. While the number of outlets grew by 4%, current value ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Electronics and Appliance Specialist Retailers in Ukraine

In 2011, electronics and appliance specialist retailers experienced greater pressure from internet retailers, which expanded their nationwide delivery of products while offering lower prices. To lessen the impact of this competition, electronics and ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Furniture and Furnishings Stores in Ukraine

Furniture and furnishings stores did not benefit significantly from the improvement in consumer confidence in 2011. Since furniture is often a major purchase item, consumers continued to economise in this area. Ukrainians did not start buying ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Grocery Retailers in Ukraine

In 2011, grocery retailers recorded a 9% increase in current value sales to reach UAH200.5 billion. The format is the most common in the country, comprising both modern and traditional outlets. The continued growth of consumer expenditure saw sales ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Health and Beauty Specialist Retailers in Ukraine

In 2011, chemists/pharmacies accounted for a 69% share of retail value sales in health and beauty specialist retailers. The rise in prices of medicines in such outlets (5% in 6-months in 2011) and the general growth in consumer expenditure on ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Homeshopping in Ukraine

In 2011, homeshopping, which attracted a growing number of Ukrainians, recorded a 15% increase in current value sales. In actual terms, sales were not so impressive, reaching UAH1.1 billion. Mail order catalogues dominated TV shopping, which targets ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Internet Retailing in Ukraine

Internet penetration has deepened in Ukraine. According to a survey by InMind, conducted for the Internet Association of Ukraine, there were over 14 million internet users by the end of Q3 2011. The largest share of internet users (49%) was in big ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Leisure and Personal Goods Specialist Retailers in Ukraine

In 2011, signs of stability in the local currency and economy stimulated consumer spend. Leisure and personal goods are considered prime necessity products, although a rise in demand was observed. In 2011, the channel registered a 6% increase in ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Mixed Retailers in Ukraine

In 2011, mixed retailers was one of the least developed retailing channels in Ukraine. The number of stores barely exceeded 100 and the majority of formats remained negligible or undeveloped. Retail value sales were not very impressive, reaching ...

Feb 2012 | $900| Add to cart | View details ›

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Books more ›

Reference Book

Consumer Europe 2012

Oct 2011

Reference Book

World Economic Factbook 2012

Oct 2011

Reference Book

European Marketing Data and Statistics 2012

Nov 2011