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Ukraine

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine.

Ukraine StatisticsConsumer Lifestyles in Ukraine

Ukraine Country BriefingsFuture Demographics: Ukraine in 2030

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    In-Car Entertainment in Ukraine

    Aug 2017

    Economic recovery supported growth in new car sales in Ukraine towards the end of the review period. According to Ukrautoprom, sales of new passenger vehicles increased by 41% in 2016 to reach 65,600. Between January and April of 2017 23,400 new ...

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    Country Report

    Computers and Peripherals in Ukraine

    Aug 2017

    Economic recovery in Ukraine drove the positive development of computers and peripherals in 2017. Retail volume sales growth for the entire category was up on 2016, as was growth in business volume sales of computers. The stabilisation of foreign ...

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    Country Report

    Home Audio and Cinema in Ukraine

    Aug 2017

    Home audio and cinema retail volume sales in Ukraine declined in 2017, maintaining the negative movement observed throughout the review period. This declining trend was mainly due to ongoing economic uncertainty, which discouraged many consumers from...

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    Country Report

    Home Video in Ukraine

    Aug 2017

    The recovery of LCD TVs continued to drive growth in home video retail volume sales in 2017. Increased demand for LCD TVs was driven by the desire of some consumers for larger screens, as well as by older TVs reaching the end of their life cycles. In...

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    Country Report

    Imaging Devices in Ukraine

    Aug 2017

    The target audience for imaging devices in Ukraine has changed in recent years. Demand for such products is now largely concentrated among professional or semi-professional photographers and amateur photography enthusiasts. Professional or ...

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    Country Report

    Mobile Phones in Ukraine

    Aug 2017

    Smartphones continued to replace feature phones in Ukraine in 2017. A key driver of this trend was growing consumer appreciation for the fact that smartphones offer many more functions than feature phones, in part because all kinds of additional ...

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    Country Report

    Consumer Electronics in Ukraine

    Aug 2017

    While consumer electronics in Ukraine recorded a slight drop in retail volume sales in 2017, the decline was much lower than the corresponding negative CAGR for the entire review period. This was largely thanks to macroeconomic improvements and the ...

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    Country Report

    Portable Players in Ukraine

    Aug 2017

    Rising smartphone penetration in Ukraine has had a major impact on the development of portable players in recent years. Together with the trend towards on-the-go lifestyles, growth in smartphone usage has helped to bolster demand for wireless ...

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    Country Report

    Wearable Electronics in Ukraine

    Aug 2017

    The trend towards healthier lifestyles in Ukraine had a notably positive impact on the development of wearable electronics in 2017, with more and more people using such devices to track physical activity, calculate calories, set weight goals etc and ...

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    Country Report

    Cigarettes in Ukraine

    Jul 2017

    There were several trends, impacting cigarettes in 2016. Firstly, control on tobacco products was strengthened in 2016. The electronic system of control over excise tax payments was adopted by the government. Secondly, specific taxes on cigarettes ...

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    Country Report

    Tobacco in Ukraine

    Jul 2017

    Over the review period, the government increased excise taxes for tobacco products on a yearly basis and this gradually resulted in higher retail prices. Over the course of the review period, cigarettes registered negative retail volume growth due to...

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    Country Report

    Eyewear in Ukraine

    Jun 2017

    Much eroded by economic and political hardships in 2014 and 2015, in 2017 eyewear continued its recovery, benefiting from eventual economic stabilisation and returning consumer confidence in Ukraine. While pre-crisis consumption levels have not yet ...

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    Country Report

    Spectacles in Ukraine

    Jun 2017

    In 2017, a number of Ukrainian consumers with incomes much affected by the recent devaluation had to remain economical and consider prices as their core factor of choice, especially in the case of non-essential products. Spectacles purchases were ...

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    Country Report

    Bags and Luggage in Ukraine

    Jun 2017

    In 2017 a number of Ukrainians remained restricted in means as income levels increased too slowly after the threefold local currency devaluation in 2014 and 2015 in contrast to prices of different products and services. Consumers continued to ...

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    Country Report

    Jewellery in Ukraine

    Jun 2017

    In 2017, Ukrainians still suffered from low income levels compared to other Eastern European countries despite economic stabilisation in the country. A number of people were forced to postpone purchases of non-essential products such as jewellery. ...

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    Country Report

    Personal Accessories in Ukraine

    Jun 2017

    In 2017 a number of personal accessories categories remained non-essential. While consumer disposable income levels were affected by further growth in communal services tariffs and price increases overall, Ukrainians on low-to-average incomes ...

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    Country Report

    Watches in Ukraine

    Jun 2017

    Reduced disposable incomes as a result of local currency devaluation in 2014 and 2015, forced consumers to focus on purchases of necessities in 2017. Replacement of watches was postponed while potential new purchases, especially among young ...

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    Country Report

    Writing Instruments in Ukraine

    Jun 2017

    In 2017 price remained the core factor in consumer selection of writing instruments in Ukraine. Despite improvement, consumer income levels remained low. Thus economy brands and private label contributed significantly to current retail value growth ...

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    Future Demographic

    Ukraine in 2030: The Future Demographic

    Jun 2017

    In 2030, the population of Ukraine will reach 39.4 million, a decrease of 7.9% from 2015. Rapidly falling birth rates and negative net migration from 2017 onwards mean that Ukraine's population will continue to decline rapidly in 2015-2030. The urban...

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    Country Report

    Beer in Ukraine

    Jun 2017

    2016 saw the continuation of a beer volume sales decline. Excise tax on beer was increased further from UAH1.24 per litre to UAH2.48 per litre. Beer producers did not refrain from price increases in 2016, which adversely impacted volume sales ...

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