Ukraine

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ukraine StatisticsConsumer Lifestyles in UkraineUkraine Country BriefingsFuture Demographics: Ukraine in 2030

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    Eyewear in Ukraine

    Jul 2018

    Consumer expenditure on eyewear continued to grow in Ukraine in 2018. While partly this was the result of the recovery of the industry to pre-crisis levels given the return of economic stabilisation, demand for such products was additionally boosted ...

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    Country Report

    Country Report

    Spectacles in Ukraine

    Jul 2018

    At the end of the review period, sales of spectacles were threatened by growing consumer interest in contact lenses. The latter appealed to young and middle-aged consumers in particular, for whom wearing spectacles was considered inconvenient and ...

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    Strategy Briefing

    Strategy Briefing

    Skin Care in Eastern Europe

    Jul 2018

    Skin care sales in Eastern Europe have shown unspectacular results as weak economies in the region’s largest countries have hindered sales. Turnovers are picking up with shoppers becoming more affluent as well as educated. Previously unseen brands ...

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    Country Report

    Tobacco in Ukraine

    Jul 2018

    Different trends were observed in tobacco in Ukraine in 2017. Retail volume sales of cigarettes declined, mainly due to the decrease in smoking prevalence amongst the adult population. More and more consumers sought cheaper alternatives to ...

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    Country Report

    Country Report

    Cigarettes in Ukraine

    Jul 2018

    Sales of cigarettes declined in retail volume terms in 2017. In addition to a falling number of smokers, the share of illicit trade grew slightly. Moreover, there was a further increase in unit prices, caused mainly by a hike in specific tax. At the ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Ukraine

    Jul 2018

    Cigars and cigarillos continued to be perceived as expensive luxury items in Ukraine in 2017; as a result, demand declined. Meanwhile, smoking tobacco registered modest retail volume sales improvement, mainly due to a stable consumer base and growth ...

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    Country Report

    Smokeless Tobacco and Vapour Products in Ukraine

    Jul 2018

    In 2017, vapour products continued to record very strong retail current value sales growth in Ukraine. This is the result of a growing vaping culture in Ukraine, which is being supported by festivals and exhibitions for vapers, especially in big ...

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    Country Report

    Country Report

    Bags and Luggage in Ukraine

    Jul 2018

    In 2018, bags and luggage continued to recover its volume sales, having declined during the crisis years of 2014 and 2015, as consumer confidence was higher following recovery of the domestic economy and rising official salaries. Ukrainians were more...

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    Country Report

    Jewellery in Ukraine

    Jul 2018

    In 2018, Ukrainians were not extremely enthusiastic about buying jewellery as such products are not deemed essential and can be easily economised upon during economically challenging periods despite Ukrainians traditionally desiring to dress ...

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    Country Report

    Personal Accessories in Ukraine

    Jul 2018

    In 2018, personal accessories enjoyed another year of positive sales dynamics while recovering after the strong dip in sales during the crisis years of 2014 and 2015. Such a dynamic is attributed to gradual economic recovery in Ukraine, with ...

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    Country Report

    Country Report

    Watches in Ukraine

    Jul 2018

    At the end of the review period, watches remained a comparatively sluggish category with volume sales further contracting after the strong dip during the most recent crisis. Given that they need to be replaced less frequently, purchases were ...

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    Country Report

    Country Report

    Writing Instruments in Ukraine

    Jul 2018

    Writing instruments are deemed important by many Ukrainians, especially those with schoolchildren in their families. As a result, the category declined less sharply than other personal accessories during the crisis of 2014 and 2015, posting positive ...

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    Strategy Briefing

    Strategy Briefing

    The Rise of “Lifestyle” Diseases in Developing Countries

    Jun 2018

    Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...

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    Country Report

    Country Report

    Beer in Ukraine

    Jun 2018

    In 2017, beer posted a stable performance in total volume terms compared with the negative double-digit total review period CAGR. One of the main supporting factors was the affordability of beer, both via aggressive discounting of leading brands and ...

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    Cider/Perry in Ukraine

    Jun 2018

    Total volume sales of cider/perry continued to increase strongly in 2017. The main growth drivers were the boom in domestic cider production and the increasing availability of cider in modern retailers. Cider production is a profitable business given...

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    Country Report

    Alcoholic Drinks in Ukraine

    Jun 2018

    As the economic situation in Ukraine stabilised and taxes increased in line with inflation, alcoholic drinks volume sales remained steady in 2017, while current value sales grew at a double-digit pace. Although off-trade volume sales remained stable ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Ukraine

    Jun 2018

    RTDs/high-strength premixes comprises only one area, spirit-based RTDs. Sales of wine-based, malt-based and other RTDs remained negligible at the end of the review period. However, there was new product development related to malt-based and ...

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    Country Report

    Country Report

    Spirits in Ukraine

    Jun 2018

    Spirits registered a single-digit fall in total volume sales in 2017, mainly due to declining demand within vodka, which dominates sales. Increased excise tax dampened sales, especially within vodka and brandy. The excise tax per litre of pure ...

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    Country Report

    Country Report

    Wine in Ukraine

    Jun 2018

    In 2017, total volume sales within wine remained stable in Ukraine. The main reason for this was the rise of excise tax on sparkling and fortified wines and a consequent increase in unit prices. Nevertheless, this performance represents an ...

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    Country Report

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    Toys and Games in Ukraine

    Jun 2018

    Traditional toys and games and video games recorded faster retail current value sales growth in 2017, compared with their respective review period CAGRs. This performance was primarily due to positive economic indicators, which boosted consumer ...

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