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Ukraine

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine.

Ukraine StatisticsConsumer Lifestyles in Ukraine

Ukraine Country BriefingsFuture Demographics: Ukraine in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Consumer Lending in Ukraine

    Nov 2017

    In 2017, the Ukrainian economy started to slowly recover after a long recession, primarily driven by expanding domestic consumption and investment demand. However, the threat of inflation remains strong, with prices rising fastest for food products, ...

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    Country Report

    Financial Cards and Payments in Ukraine

    Nov 2017

    The number of cash transactions continued to decrease due to restrictions on cash payments, wider acceptance of card payments, the rapidly increasing number of point-of-sale terminals and Ukrainian consumers’ changing habits. The number of ...

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    Country Briefing

    Households: Ukraine

    Nov 2017

    Ukrainian households are experiencing difficult times, as housing prices have collapsed and many have migrated abroad. Household head unemployment remains high and the majority of household heads are female. Demand for household appliances has ...

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    City Review

    Kiev City Review

    Nov 2017

    Kiev is a large Eastern European city of 3.7 million people in 2016, with an economic potential that still needs to be realised. Compared to its peer metropolises in the wider region, Kiev's GDP per capita is among the lowest. However, the city's ...

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    Country Report

    Analgesics in Ukraine

    Nov 2017

    Ukrainians have developed a strong habit of alleviating different kinds of pain with the help of analgesics, finding this effective and convenient, while not making visits to doctors until health problems become serious. This trend will continue to ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Ukraine

    Nov 2017

    While consumer interest in healthy lifestyles is growing in Ukraine, the majority of people will continue living in their traditional way. Unhealthy diets combined with sedentary lifestyles and ecological problems lead to a lowering of immunity in ...

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    Country Report

    Dermatologicals in Ukraine

    Nov 2017

    External factors such as strong consumer reliance on chemical products in home care, abuse of antibiotics and unfavourable ecology are expected to remain important drivers of dermatologicals sales. Many Ukrainians were forced to economise at the end ...

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    Country Report

    Digestive Remedies in Ukraine

    Nov 2017

    Steady demand for digestive remedies will be ensured by a number of factors, including social and economic ones, among others. Lifestyles becoming less healthy in Ukraine because of unhealthy diets, overeating, little exercise and stressful ...

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    Country Report

    Eye Care in Ukraine

    Nov 2017

    Social factors will remain decisive ones in shaping consumer demand for eye care. An ageing population is an ongoing issue in Ukraine as the number of people aged 65+ is forecast to increase. Eye health problems are therefore expected to become more ...

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    Country Report

    Herbal/Traditional Products in Ukraine

    Nov 2017

    Ukraine has a strong tradition of herbal medication. In earlier centuries, it was common to consume herbs and berries (eg sage, camomile, mint tea, fruit drinks made of raspberry, cranberry) on a regular basis, not only to cure illnesses, but also as...

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    Country Report

    NRT Smoking Cessation Aids in Ukraine

    Nov 2017

    Prices of tobacco continuously rose in Ukraine from 2008, and 2017 was no exception. For many people, whose incomes were greatly affected by the threefold devaluation of 2014-2015, expenditure on cigarettes became quite a significant part of their ...

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    Country Report

    Consumer Health in Ukraine

    Nov 2017

    In 2017, Ukraine continued improving its economic situation after the downturn of 2014 and 2015, characterised by rapid devaluation and the breakout of warlike actions in Crimea and the eastern regions. With economic and political stabilisation ...

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    Country Report

    Sleep Aids in Ukraine

    Nov 2017

    Ukraine is undergoing different hazards after the global economic crisis of 2008 and 2009, recovery from which was further complicated by the threefold local currency devaluation over 2014-2015, when Crimea was annexed by Russia and the ATO was ...

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    Country Report

    Sports Nutrition in Ukraine

    Nov 2017

    In Ukraine, though still restrained by the lasting crisis and consumer uncertainty about the future, more and more people are attracted by the possibility of looking nice, like the sporty images of well-groomed celebrities in the media. Many ...

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    Country Report

    Weight Management and Wellbeing in Ukraine

    Nov 2017

    Obesity is an increasing problem in Ukraine, with more and more people suffering from extra weight and obesity-related health problems. Such a situation is caused by the Ukrainians’ tradition of eating stodgy and fatty food, worsened by the shift ...

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    Country Report

    Wound Care in Ukraine

    Nov 2017

    Wound care is mature and saturated in Ukraine. While it received a major boost to sales in 2014 because of the start of the ATO in the Donetsk and Luhansk oblasts, the military situation remained the same at the end of the review period, resulting in...

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    Country Report

    Ready Meals in Ukraine

    Nov 2017

    Ready meals was mainly driven by young people with busy lifestyles who lacked the time for cooking or preferred not to cook. Quality improvements and increased availability of healthy options contributed to the category’s strong current retail value ...

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