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Ukraine

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine.

Ukraine StatisticsConsumer Lifestyles in Ukraine

Ukraine Country BriefingsFuture Demographics: Ukraine in 2030

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    Country Report

    Nappies/Diapers/Pants in Ukraine

    Mar 2017

    Ukrainians use approximately 416 units of nappies/diapers/pants per child aged 0-36 months a year. This is much fewer than in North America and Western Europe, which gives room for the growth of the category. This indicator is connected with the high...

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    Country Report

    Tissue and Hygiene in Ukraine

    Mar 2017

    In 2016 the inflation rate in Ukraine was 14%, and this became the main driver of unit price and value sales increases in tissue and hygiene. Over the review period manufacturers tried to keep unit prices stable at the expense of their own mark-ups, ...

    US$2,650
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    Country Report

    Retail Tissue in Ukraine

    Mar 2017

    Toilet paper and paper towels were the main contributors to the recovery of retail tissue in volume terms in 2016. The improvement of toilet paper was related to the slight decline in counterfeit sales in 2016, which were replaced with legal sales. ...

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    Country Report

    Sanitary Protection in Ukraine

    Mar 2017

    Consumers of sanitary protection are focusing on products which are considered more convenient. They are replacing standard towels with slim/thin/ultra-thin towels, starting to use pantyliners more often, and using tampons, which are considered more ...

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    Country Report

    Wipes in Ukraine

    Mar 2017

    Consumers of baby wipes, one of the most popular types of wipes, shifted towards the economy price segment. Affected by the economic downturn, they focused on private label and low-cost brands, which had a negative impact on the average unit price. ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Ukraine

    Mar 2017

    Away-from-home tissue saw a slowdown in its volume deterioration; in 2016 the category declined by 1% in volume terms, compared with a negative volume CAGR of 3% over the review period and a 14% volume decline in 2015. The main reason for this was ...

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    Country Report

    Adult Incontinence in Ukraine

    Mar 2017

    The main users of adult incontinence products are older people, who are the most sensitive to changes in purchasing power. However, despite the economic deterioration, users of adult incontinence products cannot totally avoid purchasing such ...

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    Country Report

    Apparel Accessories in Ukraine

    Mar 2017

    In 2016 apparel accessories grew by 4% at current prices to UAH5.3 billion in retail value sales. Some apparel accessories types, especially ties, gloves and other apparel accessories, were not considered must-have products and many people did not ...

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    Country Report

    Childrenswear in Ukraine

    Mar 2017

    In 2016 a number of Ukrainians had to be highly selective with purchases as incomes levels were much affected by the three-fold currency devaluation over 2014-2015. Many families could primarily afford only basic-necessity products, especially ...

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    Country Report

    Footwear in Ukraine

    Mar 2017

    In 2016 Ukrainians’ already low disposable incomes were further eroded by tariff and price increases over the year, so the economy mode of living became even more pronounced by the end of the year. Many purchases of products and services were ...

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    Country Report

    Hosiery in Ukraine

    Mar 2017

    In 2016 Ukrainians spent UAH4.5 billion on hosiery, 6% more in current value terms than in the previous year. While increases in tariffs and prices continued, a number of Ukrainians had to tighten their budgets, with purchases limited to ...

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    Country Report

    Jeans in Ukraine

    Mar 2017

    In 2016 economy jeans drew the most attention among consumers and accounted for UAH5.0 billion retail value sales, as total jeans value sales reached UAH8.5 billion. Ukrainians had their incomes much eroded by the three-fold local currency ...

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    Country Report

    Menswear in Ukraine

    Mar 2017

    In Ukraine, menswear has less impressive sales than womenswear, whether it concerns actual sales or their dynamics. In 2016 the category generated UAH18.3 billion and rose by 3% in current terms (womenswear increased by 4%). A greater number of men, ...

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    Country Report

    Apparel and Footwear in Ukraine

    Mar 2017

    In 2016 apparel and footwear recorded value growth rates in Ukraine, even though the dynamics did not signify real improvements in the consumption of these products. Ukrainians’ incomes significantly increase in 2016, but consumer expenditure rose, ...

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    Country Report

    Sportswear in Ukraine

    Mar 2017

    During the recession, which is a consecutive one in Ukraine after the global financial crisis of 2008, the population of Ukraine have paid more attention to the more pressing need of making enough for a living rather than pursuing a healthy ...

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    Country Report

    Womenswear in Ukraine

    Mar 2017

    In 2016 womenswear contributed 51% of overall retail value sales of apparel in Ukraine. Local women are very keen on looking nice and trendy, which explains the category’s dominance over menswear (in 2016, value sales of the latter totalled UAH18.3 ...

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    Country Report

    Bottled Water in Ukraine

    Feb 2017

    Bottled water is the largest category within soft drinks in the country, accounting for a 48% off-trade volume share and a 60% on-trade volume share in 2016. The category is characterised by many domestic and international brands. At the same time, ...

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    Country Report

    Carbonates in Ukraine

    Feb 2017

    Carbonates recorded a 3% decline in off-trade volume terms, while growing by 8% in off-trade current value terms in 2016, accounting for sales of 1.1 billion litres and UAH12.9 billion respectively in 2016. The decline of carbonates was caused by the...

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    Country Report

    Concentrates in Ukraine

    Feb 2017

    In 2016, concentrates in Ukraine continued to be associated mainly with traditional powder drink kysil, while the consumption of liquid concentrates remained negligible during the year. Powder concentrates recorded a decline in off-trade RTD volume ...

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    Country Profile

    Ukraine: Country Profile

    Feb 2017

    The economy has finally begun to recover. A recovery in fixed investment and a more stable inflationary environment provide support. Growth in industrial production is also gathering momentum. Growth will gradually accelerate with real GDP reaching ...

    US$150
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