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Vitamins and dietary supplements market research

Euromonitor has the world’s most comprehensive research on the vitamins and dietary supplements category within the consumer health industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the vitamins and dietary supplements market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our vitamins and dietary supplements market research answer questions such as:

  • What is the market size of vitamins and dietary supplements?
  • What are the major brands in vitamins and dietary supplements?
  • Which dietary supplement grew the fastest in the past year?

results

 

Country Report

Vitamins and Dietary Supplements in Uzbekistan

Awareness of health and wellness issues is traditionally low in Uzbekistan but there is growing interest in these issues among consumers. This trend is being encouraged by a number of factors, including greater media coverage of health issues and ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Switzerland

In 2013 vitamins and dietary supplements saw a positive development in terms of value sales growth. The long winter at the beginning of 2013 caused more illnesses, driving consumers’ purchases of self-medication products. In the case of sickness ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the Netherlands

Manufacturers of vitamins and dietary supplements are facing stricter regulation regarding the advertised health claims of their products. Several high-profile firms have been forced to change the labels on their products because some of their claims...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Italy

The worsening of the Italian economy has led Italians to reduce their spending on non-essentials and only purchase products when absolutely necessary. This trend does not favour categories which offer more long-term benefits, such as vitamins and ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Tunisia

The Tunisian government removed its ban on advertising for vitamins and dietary supplements in February 2013. This enabled players to advertise freely via channels such as domestic TV stations, billboards, radio and printed media and was expected to ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Morocco

Moroccan consumers increased consumption of vitamins and dietary supplements as they began to consider their consumption as important to prevent diseases and to maintain healthy bodies. Due to the absence of an efficient public health care system ...

Sep 2014 | US$900 | Add to cart | View details

Company Profile

Glaxosmithkline Plc and Novartis AG in Consumer Health: Prospects for Their New Joint Venture

Among the largest pharmaceutical companies, both GlaxoSmithKline Plc and Novartis AG are global leaders in consumer health. While manufacturing disruptions and unfavourable market conditions in key geographies have hindered recent performance, these ...

Sep 2014 | US$525 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Algeria

Vitamins and dietary supplements benefited from a number of trends in Algeria towards the end of the review period. Sales notably benefited from rising disposable income levels during the review period, which expanded the consumer base for vitamins ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Germany

Vitamins and dietary supplements posted a current value decline of 3% in Germany in 2013. While there were multiple factors negatively influencing sales, much of the category’s value decline can be attributed to the favourable performance of private ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Kazakhstan

In 2013 vitamins and dietary supplements continue to benefit from expanding distribution and growing demand. A wider product assortment is becoming more available to a wider audience in Kazakhstan. The significant growth of direct sellers also ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Georgia

The Georgian government introduced sharp price cuts across most product areas in vitamins and dietary supplements in 2013, in order to make these products more affordable to consumers. As a result, current value sales overall saw a sharp decline of ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Russia

2013 saw continuation of the development of vitamins and dietary supplements in Russia. Its healthy growth is defined by Russians’ increasing awareness about the advantages of these products and their willingness to take preventive medication. Main ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Vietnam

Demand for vitamins and dietary supplements continued to rise strongly in 2013 thanks to increasing disposable incomes and higher awareness of vitamins and dietary supplements. Due to urbanisation, more people were leading busier and more-stressful ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Romania

Sales of vitamins and dietary supplements in Romania rose by 11%, in current value terms, in 2013, following a 15% rise in 2012, thanks to increasing usage of these products for preventing illness, strengthening the immune system, improving healthy ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Saudi Arabia

Vitamins and dietary supplements achieved a good performance in current value terms in 2013. Consumers became more health-conscious thanks to government campaigns focusing on heart disease and diabetes. In addition, the culture of consumer ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Spain

Sales of vitamins and dietary supplements increased by 1% in current value terms in 2013, to reach €248 million, although they remained underdeveloped in Spain compared with other neighbouring European countries, as many Spaniards continued to be ...

Aug 2014 | US$900 | Add to cart | View details

Global Briefing

Consumer Health Trends, Developments and Prospects

Consumer health is a fast growing industry with strong development across categories. High healthcare costs have increased focus on self-care and prevention and the health and fitness trend has consumers seeking products that support personal ...

Jul 2014 | US$1,200 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Taiwan

Healthy growth continued in vitamins and dietary supplements, increasing by 5% in value sales in 2013. VDS products offer consumers a perceived quick and simple fix to combat their time-poor lifestyle choices and eating habits.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Brazil

Vitamins and dietary supplements sales in urban centres, such as São Paulo and Rio de Janeiro, are driven by the fact that consumers typically have stressful lifestyles, as they are permanently immersed in traffic jams, pollution and crowded places, ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Hong Kong, China

Vitamins and dietary supplements continued to benefit from the long-term health-consciousness trend in Hong Kong. Consumers are increasingly sophisticated in their understanding of these products' benefits and the high household penetration of ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in New Zealand

Vitamins and dietary supplements remained important within New Zealand during 2013 as consumers continued to be concerned with health and wellness issues. Consumers continued to shift towards prevention, rather than treatment, with self-medication ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Slovakia

Vitamins and dietary supplements are popular in Slovakia as consumers are increasingly aware of their benefits, in line with global and local health awareness trends. Also, the high incidence of serious diseases (eg heart-related problems) continues ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Belgium

Most players did not expect such a fate for vitamins and dietary supplements in 2013. In 2012 the category was anticipated to take a back seat in 2013. From 14 December 2012, the regulatory environment for vitamins and dietary supplements was set to ...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

Bayer AG in Consumer Health

Bayer AG, the second largest consumer health company in the world in 2013, continues its strong market performance in “over the counter” (OTC) drugs, vitamins and dietary supplements with its broad portfolio and iconic brands. The company has made ...

Jun 2014 | US$525 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Cameroon

Promotions from direct sellers boost consumer awareness and drive growth in the vitamins and dietary supplements category. Coupled with increasing disposable incomes resulting from the growing economy, consumers were more willing to spend on less ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Japan

Vitamins and dietary supplements registered fractionally negative current retail value growth in 2013 due to the poor performance of tonics and bottled nutritive drinks, vitamins and paediatric vitamins and dietary supplements. In contrast, dietary ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the Czech Republic

Vitamins and dietary supplements saw 3% current value sales growth in 2013 as rising consumer health awareness and a strengthened desire for disease prevention drove demand. At the same time, the VAT rate in the Czech Republic increased in January ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Croatia

Vitamins and dietary supplements continued to grow in 2013. This was due to the strong marketing campaigns as well as lack of faith in modern-day food habits. The perception of the population is that modern food is too “industrial” and does not offer...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Kenya

Thanks to current public health initiatives to promote the use of vitamins and dietary supplements, there is growing awareness of the contribution of various vitamins and dietary supplements to healthy living. Awareness was also stimulated by the ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Uruguay

Uruguayans are starting to be more aware of the importance of engaging in physical activities in their daily life, so in order to work all day, fulfil household responsibilities and practice sports they are recommended to take multivitamins such as ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in France

“Chaotic dump” for some sources and “much noise about nothing” for others, the new regulation from EFSA did not seem to have the expected result on sales of vitamins and dietary supplements in 2013. Even so, following the EFSA’s harmonised list, the ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Thailand

Vitamins and dietary supplements continues to capitalise on the health and wellness trends in Thailand as local consumers expect the good health and life expectancy to enjoy a successful retirement. Due to the hectic lifestyles of urban Thai ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Norway

The Norwegian Directorate of Health recommends people eating less fat fish than three times a week to use cod liver oil or other omega 3 products. The same accounts for vitamin D, especially for elderly people and those with dark skin tone. Women who...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Denmark

Health authorities, doctors, nutritional experts and media are largely sceptical in their attitudes towards vitamins and dietary supplements in Denmark. Official recommendations state that Danes with a normal lifestyle and normal nutritional habits ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Bosnia-Herzegovina

There have been no public health initiatives to promote the use of vitamins and dietary supplements products in Bosnia-Herzegovina, nor are any similar efforts currently in the pipeline.

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Ukraine

In 2013 vitamins and dietary supplements, in spite of being popular overall, failed to realise its potential to the full in Ukraine. The economic recession period was not over and many Ukrainians remained vulnerable due to low consumer incomes, ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Hungary

Vitamins and dietary supplements continued to benefit from Hungarians’ strengthening health-consciousness in 2013. More and more people, especially the younger generation and women pay more attention to their health, eat healthier, take part in ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in India

Vitamins and dietary supplements witnessed strong growth in 2013 at 13% in terms of current value. Growth was attributable to the growing awareness of health and wellness among Indian consumers. This was most obvious among urban consumers, who went ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Argentina

Vitamins and dietary supplements became a significant trend among Argentinian consumers and an important consumer health market. This was due mainly to strong advertising campaigns by top brands Centrum, Pharmaton, Supradyn and 102 Años. This trend ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Indonesia

The growing awareness of preventive medicine, especially among middle- to high-income consumers, continued to help accelerate the value sales of vitamins and dietary supplements in 2013. The marketing activities conducted by players within vitamins ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the United Arab Emirates

It is very common for the residents of the United Arab Emirates to have poor diets low in nutrients and high in starch and fat, a situation which has led to the emergence of numerous health problems. The United Arab Emirates government and the local ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the US

Children’s health continued to be extremely important and helped push the category as parents shelled out more dollars to boost the health of their children. In 2013, paediatric vitamins and daily supplements experienced 12% growth amounting to ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Bolivia

Increased demand was seen for products that targeted various segments of the population in 2013. For instance, vitamins for children saw increasing popularity amongst Bolivian parents. The same was true of products targeting the elderly. Awareness of...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Iran

In spite of the many restrictions which remain in effect on the importation of products into Iran due to the imposition of economic sanctions on the country, vitamins and dietary supplements offered by multinational companies continued to flood into ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Peru

Vitamins and dietary supplements recorded current retail value growth of 16% in 2013. High and middle-income consumers are increasingly trusting products in this area to complement their diets, prevent them developing certain ailments and give them ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Egypt

Economic constraints hindered the everyday long-term consumption of vitamins and dietary supplements at the end of the review period. Many consumers faced financial difficulties at the end of the review period due to high inflation, with this ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Nigeria

Vitamins and dietary supplements is one of the fastest growing categories in consumer health as a whole. These products are widely available in retail outlets, including normal retail channels, such as supermarkets, independent small grocers, and ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the Philippines

Though the decline in birth rate may have an unfavourable effect on the demand for paediatric vitamins, the ageing population, meanwhile, is presenting opportunities for growth for dietary supplements. With the decline in physical condition as one ...

May 2014 | US$900 | Add to cart | View details

Company Profile

Pfizer Inc in Consumer Health

Pfizer Inc is one of the world’s leading pharmaceutical manufacturers. 2013 marks the fifth year since its re-entry into the consumer health industry, following its monumental Wyeth acquisition in 2009. Though the company’s organisational structure ...

May 2014 | US$525 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Israel

Herbal-based products continued to grow in popularity in 2013 as they are perceived as superior in terms of nutritional value and safety. As a result, herbal/traditional dietary supplements achieved current value growth of 7% as consumers were ...

May 2014 | US$900 | Add to cart | View details
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