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Market Research on Vitamins and Dietary Supplements

Euromonitor International publishes the world's most comprehensive market research on vitamins and dietary supplements within the consumer health market. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market: ingredients, packaging, retailing, luxury goods, travel, institutional channels, hot drinks, soft drinks and dairy drinks, health and wellness, nutrition, packaged food and personal care.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as; business dynamics and commercial industrial supply chains.

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Global Briefing

Global Trends in Protein

Few ingredients in recent memory have experienced protein’s sustained and meteoric rise. As consumer interest in the ingredient reaches fever pitch, marketers are scrambling to piece together the increasingly disparate health and cultural drivers ...

Mar 2016 | US$1,325 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Iran

In spite of many restrictions in place on the importation of many products into Iran due to international trade sanctions, vitamins and dietary supplements made by multinational companies continued to flood into nearly all of the 7,000 ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Morocco

Vitamins and dietary supplements continued to benefit from increasing levels of consumer health awareness in 2015. It has become more popular for Moroccans to maintain healthy diets, particularly among younger people and women, while more Moroccans ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Algeria

Sales of vitamins and dietary supplements in Algeria are dominated by products in pill, tablet and capsule formats. Algeria’s increasingly well-educated urban population already have higher awareness of these products and this is being improved by ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Malaysia

Consumers in Malaysia can choose from a wide variety of vitamins and dietary supplements on the shelves of pharmacies and beauty specialist retailers. With increasingly busy lifestyles, highly time-poor consumers used vitamins and dietary supplements...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Singapore

Vitamins and dietary supplements current value sales rise by 5% to reach SGD485 million in 2015. Value growth in 2015 was faster than in 2014 due to increased spending power, higher awareness of the benefits of vitamin and dietary supplements and ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Tunisia

In 2015, the Tunisian Ministry of Health launched numerous awareness campaigns about the importance of maintaining a healthy diet, including the importance of consuming vitamins and dietary supplements. This campaign involved television advertising ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the United Arab Emirates

Is it common for citizens of the United Arab Emirates to be deprived of a nutritional, healthy and balanced diet due to their hectic lifestyles, the easy availability of fast food and a living environment which encourages eating habits with a high ...

Jan 2016 | US$990 | Add to cart | View details

Global Briefing

New Product Development Trends in Consumer Health

Within the overall robust consumer health industry, innovation takes many shapes. From the newer, more efficacious ingredients unlocked by Rx-to-OTC switches, to innovative formats that make product adherence less burdensome, to the adoption of ...

Jan 2016 | View details
Sale: US$1,192 | Add to cart |

Country Report

Vitamins and Dietary Supplements in Cameroon

There continues to be increased emphasis on the importance of vitamins for healthy growth and a better life among the population of Cameroon. This message is being promoted most obviously by direct selling companies which seek to improve consumer ...

Jan 2016 | US$990 | Add to cart | View details

Company Profile

Sanofi in Consumer Health

Sanofi is one of the world’s leading consumer health companies. While it has an enviable recent track record of generating organic growth, the company faces extreme competitive pressure across its portfolio and has opted for a transformative ...

Jan 2016 | US$570 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Egypt

Vitamins and Dietary Supplements grew by 15% in current value terms in 2015, a stronger rate of growth than the 12% current value CAGR recorded in the category over the entire review period.

Jan 2016 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in South Korea

People in South Korea are increasingly consuming pills and tablets that are intended to address specific health issues, rather than relying on health drinks alone. Due to the abundant amount of information available these days, consumers tend to ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Saudi Arabia

Vitamins and dietary supplements recorded a strong performance in 2014. This can be mainly attributed to the increase registered in government-backed health campaigns as part of an effort to combat heart disease, cancer, osteoporosis, diabetes and ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Taiwan

The ageing population aims to maintain its health by taking vitamins and dietary supplements while younger people take products to keep their energy up for work and supplement the lack of nutrition caused by unbalanced diets. To meet the population’s...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the US

Vitamins and dietary supplements continued to see current value growth of 4% in 2015, to reach US$27.2 billion. Demand for vitamins and dietary supplements remains positive in the US, despite recent debates about the health benefits and efficacy of ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Mexico

Consumers are becoming more aware of the need to consume additional nutrients to those provided by daily meals. This situation benefited vitamins and dietary supplements, and companies made strong efforts in the mass media to show the products that ...

Dec 2015 | US$990 | Add to cart | View details

Company Profile

Pfizer Inc in Consumer Health

Despite its status as one of the world’s premier pharmaceutical companies, Pfizer ended 2015 substantially behind consumer health’s upper echelon. While recent launches, like Nexium, have been bright spots, the company is still over-reliant on a ...

Dec 2015 | US$570 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Finland

Retail current value sales of vitamins and dietary supplements grew by 1% in 2015. Although the health and wellness trend remained strong, growth was somewhat restricted by the ongoing grim economic climate in Finland in 2015, which made many ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Hong Kong, China

Vitamins and dietary supplements rebounded strongly to record positive current value growth in 2015 as the health consciousness of local consumers increased. People living in Hong Kong are becoming increasingly willing to invest in vitamins and ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Canada

Vitamins and dietary supplements increased by 4% in current value terms in 2015, which was slightly slower than the growth seen in 2014. New product developments, new ingredients, health and wellness, the ageing population and self-care were the main...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Brazil

The health and wellness trend continued to remain strong in Brazil in 2015. Consumers are trying to improve their general health and wellbeing, and as a result are willing to spend more money on products that can help them achieve this, for example ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Serbia

There were numerous new product launches in vitamins and dietary supplements in Serbia during 2015. This reflected the room for further growth in the category and manufacturers’ awareness of development opportunities. Producers used new products to ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Italy

The interest of Italian consumers in naturally positioned consumer health products is increasing as more Italians purchase vitamins and dietary supplements as a preventive approach to health and wellness, not to mention as a solution to minor health ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Croatia

Although their daily nutrient intake is believed to deteriorate from one day to the other, Croatian consumers are still reluctant to invest more confidence in vitamins and dietary supplements. The first reason is the financial burden as it takes some...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Israel

The prices of vitamins and dietary supplements are very expensive in the local market compared with the prices for the same products abroad. For example, Centrum multivitamins can be found in Israel for ILS85 per 60 tablets, whilst online they can be...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Thailand

Vitamins and dietary supplements in Thailand enjoyed a positive growth of 11%, pushing value sales to reach Bt49.3 billion in 2015. Thai consumers were becoming more educated and were having interest in health-related information and knowledge thanks...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the United Kingdom

There was a strong health and wellness trend in the UK at the end of the review period, with this benefiting sales of vitamins and dietary supplements to an extent. Consumers are taking an increasingly proactive approach to their health and seeking ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in India

Hectic and stressful lifestyles, combined with rising disposable incomes, fuelled the growth of vitamins and dietary supplements in 2015. Incidences of swine flu and other infections also drove sales as consumers and doctors focused on improving ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Turkey

Vitamins and dietary supplements registered 2% current value growth in 2015 due to increasing health awareness among Turkish consumers and the increasing availability of these products. The Turkish media has been playing an important role in the ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Georgia

Vitamins and dietary supplements held 22% value share of overall consumer health in 2015. This was initially the result of active advertising and promotion of vitamins. Another important factor is the appearance of local, cheaper and consequently ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Vietnam

In 2015, both local and international players carried out intensive marketing activities within vitamins and dietary supplements. In addition to running advertisements at prime time on popular television channels, they also ran online advertising ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in South Africa

Probiotic supplements posted the most dynamic current value growth in 2015 of 25%, despite the decline in disposable incomes across South Africa.

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Ireland

2015 has seen an increase in the number of consumers placing am emphasis on eating healthier foods, as opposed to supplementing their diets with supplements in the form of pills and tablets. There have been many articles in the mainstream press ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Romania

Sales of vitamins and dietary supplements have seen an unprecedented spike over the review period. This has encouraged a number of new players to step into the market with products that claim to be the elixir of youth, health and vanity.

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Russia

With mounting pressure from life and work, more Russians are demanding vitamins and dietary supplements to enhance their immune systems, improve their health and to prevent diseases. Poor eating habits are also encouraging a large number of consumers...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Ukraine

In Ukraine vitamins and dietary supplements registered double-digit current value growth in 2015. The main factor which contributed to the growth of the category was significant price increases for vitamins and dietary supplements due to the ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Sweden

Vitamins and dietary supplements is category which includes a myriad of different types of products. Trends come and go and the hottest product one year can take a nose dive the next as consumer interest shifts rapidly. Probiotics, for example, ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Slovakia

Vitamins and dietary supplements is benefiting from a growing health and wellness trend in Slovakia. An ageing population and a strong media focus on health and nutrition are encouraging consumers to take a more proactive approach to their health, ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Slovenia

Vitamins and dietary supplements continued to register positive growth in 2015 – up 2% in current retail value terms. In dietary supplements, the largest category, there were many new product launches and strong marketing campaigns, which contributed...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Uruguay

Vitamins and dietary supplements consumption has become trendy amongst those seeking to optimise their nutrition with the objective of facing long working hours, demanding physical training and an active social life.

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Uzbekistan

Vitamins and dietary supplements have, for a long time, been perceived as products of secondary need. However, growing health concerns, which were observed during the review period, have made more and more people reconsider their perception regarding...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Venezuela

Due to an adverse business environment characterised by many restrictions on launching or importing products, the development of fortified/functional food and beverages slowed significantly over the review period. Indeed, the availability of type ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Belarus

In 2015, the health and wellness trend continued to drive sales within vitamins and dietary supplements, although the challenging economic environment slowed development. Belarusian consumers tend to prefer to consume nutritional products in pill and...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Belgium

There was both good and bad news in sales of vitamins and dietary supplements in 2015. On the one hand, the category benefited from the recovery of vitamins, the result of the atypically cold temperatures of the winter. Sales of vitamin C and ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Azerbaijan

Increasing health awareness drove demand for vitamins and dietary supplements towards the end of the review period in Azerbaijan. Increasing availability of vitamins and dietary products also positively affected the category’s performance. The ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Austria

Vitamins and dietary supplements was influenced by two factors in 2015. With modern lifestyles increasingly being marked by busier everyday lives and an almost constant lack of spare time, many people in Austria are struggling to live healthier ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Australia

Sales in vitamins and dietary supplements are supported by the strong brand equity of the leading players and healthy demand from Asian consumers. The top two players, Swisse and Blackmores, are Australian owned, with locally made products having a ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in France

With the new regulation from EFSA, clarity regarding the offering of dietary supplements improved, and consequently trust in such products was restored. As a result, dietary supplements performed better than vitamins in 2015. Thus, as a whole, ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Bosnia-Herzegovina

Vitamins and dietary supplements returned to positive current retail value growth for the first time over the review period in 2015. Declines during the period were due to weakness in the economic environment and the nature of vitamins and dietary ...

Nov 2015 | US$990 | Add to cart | View details
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