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Vitamins and dietary supplements market research

Euromonitor has the world’s most comprehensive research on the vitamins and dietary supplements category within the consumer health industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the vitamins and dietary supplements market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our vitamins and dietary supplements market research answer questions such as:

  • What is the market size of vitamins and dietary supplements?
  • What are the major brands in vitamins and dietary supplements?
  • Which dietary supplement grew the fastest in the past year?

results

 

Country Report

Vitamins and Dietary Supplements in Finland

Retail current value sales of vitamins and dietary supplements grew by 4% in 2014. Growing sales was a result of the strong health and wellness trend in Finland, further boosted by new launches and an expanding network of chained health food ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Spain

Vitamins and dietary supplements increased by 1% in current value terms in 2014, reaching €259 million. Compared with other European countries, Spain still has room for an improvement in sales in vitamins and dietary supplements.

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Japan

Vitamins and dietary supplements increased only marginally in current retail value terms in 2014. Dietary supplements, which holds the largest value share, registered positive growth driven not only by the popularity of beauty supplements but also ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Morocco

Vitamins and dietary supplements continued to benefit from Moroccans’ strengthening health-consciousness in 2014. More and more people, especially the younger generation and women pay more attention to their health, eat healthier, take part in sports...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Mexico

Paediatric vitamins and dietary supplements is a highly fragmented category with many competitors, which in 2014 generated fierce competition to gain value share and be the most popular amongst Mexican consumers. After seeing a poor performance in ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Canada

Recovering marginally from the slowdown in 2013 (close to 2% growth), vitamins and dietary supplements exhibited resilience in the midst of an array of favourable factors and gained 3% current value growth in 2014. These favourable factors included ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Austria

Vitamins and dietary supplements was driven by greater health-consciousness amongst Austrians in 2014. With increasingly busy lifestyles, reflected in a faster pace of life and longer working hours, many Austrians expressed concerns about their ...

Mar 2015 | US$900 | Add to cart | View details

Global Briefing

Trends and Developments in Sports Nutrition

Strongly outpacing other major consumer health categories, sports nutrition broke the US$10 billion retail value sales mark in 2014. As it continues to clean up its once rogue image, interest is growing among companies from across the consumer ...

Feb 2015 | US$1,200 | Add to cart | View details

Passport

Passport Vitamins and Dietary Supplements Americas

All current Vitamins and Dietary Supplements data and analysis for 15 North and Latin American countries. Includes access to specialized research teams, competitor insight, historic and forecast data, plus advanced data modeling tools, breaking news ...

Jan 2015 | US$12,500 | Add to cart | View details

Passport

Passport Vitamins and Dietary Supplements Asia Pacific and Australasia

All current Vitamins and Dietary Supplements data and analysis for 18 Asia Pacific and Australasia countries. Includes access to specialized research teams, competitor insight, historic and forecast data, plus advanced data modeling tools, breaking ...

Jan 2015 | US$12,500 | Add to cart | View details

Passport

Passport Vitamins and Dietary Supplements Eastern Europe

All current Vitamins and Dietary Supplements data and analysis for 18 Eastern European countries. Includes access to specialized research teams, competitor insight, historic and forecast data, plus advanced data modeling tools, breaking news and more

Jan 2015 | US$12,500 | Add to cart | View details

Passport

Passport Vitamins and Dietary Supplements Middle East and Africa

All current Vitamins and Dietary Supplements data and analysis for 12 Middle East and African countries. Includes access to specialized research teams, competitor insight, historic and forecast data, plus advanced data modeling tools, breaking news ...

Jan 2015 | US$9,500 | Add to cart | View details

Passport

Passport Vitamins and Dietary Supplements Western Europe

All current Vitamins and Dietary Supplements data and analysis for 17 Western European countries. Includes access to specialized research teams, competitor insight, historic and forecast data, plus advanced data modeling tools, breaking news and more

Jan 2015 | US$12,500 | Add to cart | View details

Passport

Passport Vitamins and Dietary Supplements Global

All of our data and analysis for Vitamins and Dietary Supplements in 80 countries. Includes historic and forecast data from 1997-2016, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, ...

Jan 2015 | US$50,000 | Add to cart | View details

Company Profile

Bayer AG (Merck & Co) in Consumer Health

Bayer AG has long been one of the consumer health industry’s largest players. With the 2014 acquisition of Merck & Co Inc’s consumer division, it has taken a significant step towards expanding into the markets and categories that may help it ...

Nov 2014 | US$525 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Bulgaria

Vitamins and dietary supplements have an established popularity in Bulgaria, with mineral supplements, combination products and vitamins being widely taken. There is widespread acceptance that these products can help to boost general health or ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Uzbekistan

Awareness of health and wellness issues is traditionally low in Uzbekistan but there is growing interest in these issues among consumers. This trend is being encouraged by a number of factors, including greater media coverage of health issues and ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Switzerland

In 2013 vitamins and dietary supplements saw a positive development in terms of value sales growth. The long winter at the beginning of 2013 caused more illnesses, driving consumers’ purchases of self-medication products. In the case of sickness ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the Netherlands

Manufacturers of vitamins and dietary supplements are facing stricter regulation regarding the advertised health claims of their products. Several high-profile firms have been forced to change the labels on their products because some of their claims...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Italy

The worsening of the Italian economy has led Italians to reduce their spending on non-essentials and only purchase products when absolutely necessary. This trend does not favour categories which offer more long-term benefits, such as vitamins and ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Tunisia

The Tunisian government removed its ban on advertising for vitamins and dietary supplements in February 2013. This enabled players to advertise freely via channels such as domestic TV stations, billboards, radio and printed media and was expected to ...

Sep 2014 | US$900 | Add to cart | View details

Company Profile

Glaxosmithkline Plc and Novartis AG in Consumer Health: Prospects for Their New Joint Venture

Among the largest pharmaceutical companies, both GlaxoSmithKline Plc and Novartis AG are global leaders in consumer health. While manufacturing disruptions and unfavourable market conditions in key geographies have hindered recent performance, these ...

Sep 2014 | US$525 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Algeria

Vitamins and dietary supplements benefited from a number of trends in Algeria towards the end of the review period. Sales notably benefited from rising disposable income levels during the review period, which expanded the consumer base for vitamins ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Germany

Vitamins and dietary supplements posted a current value decline of 3% in Germany in 2013. While there were multiple factors negatively influencing sales, much of the category’s value decline can be attributed to the favourable performance of private ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Kazakhstan

In 2013 vitamins and dietary supplements continue to benefit from expanding distribution and growing demand. A wider product assortment is becoming more available to a wider audience in Kazakhstan. The significant growth of direct sellers also ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Georgia

The Georgian government introduced sharp price cuts across most product areas in vitamins and dietary supplements in 2013, in order to make these products more affordable to consumers. As a result, current value sales overall saw a sharp decline of ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Russia

2013 saw continuation of the development of vitamins and dietary supplements in Russia. Its healthy growth is defined by Russians’ increasing awareness about the advantages of these products and their willingness to take preventive medication. Main ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Vietnam

Demand for vitamins and dietary supplements continued to rise strongly in 2013 thanks to increasing disposable incomes and higher awareness of vitamins and dietary supplements. Due to urbanisation, more people were leading busier and more-stressful ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Romania

Sales of vitamins and dietary supplements in Romania rose by 11%, in current value terms, in 2013, following a 15% rise in 2012, thanks to increasing usage of these products for preventing illness, strengthening the immune system, improving healthy ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Saudi Arabia

Vitamins and dietary supplements achieved a good performance in current value terms in 2013. Consumers became more health-conscious thanks to government campaigns focusing on heart disease and diabetes. In addition, the culture of consumer ...

Aug 2014 | US$900 | Add to cart | View details

Global Briefing

Consumer Health Trends, Developments and Prospects

Consumer health is a fast growing industry with strong development across categories. High healthcare costs have increased focus on self-care and prevention and the health and fitness trend has consumers seeking products that support personal ...

Jul 2014 | US$1,200 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Taiwan

Healthy growth continued in vitamins and dietary supplements, increasing by 5% in value sales in 2013. VDS products offer consumers a perceived quick and simple fix to combat their time-poor lifestyle choices and eating habits.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Brazil

Vitamins and dietary supplements sales in urban centres, such as São Paulo and Rio de Janeiro, are driven by the fact that consumers typically have stressful lifestyles, as they are permanently immersed in traffic jams, pollution and crowded places, ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Hong Kong, China

Vitamins and dietary supplements continued to benefit from the long-term health-consciousness trend in Hong Kong. Consumers are increasingly sophisticated in their understanding of these products' benefits and the high household penetration of ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in New Zealand

Vitamins and dietary supplements remained important within New Zealand during 2013 as consumers continued to be concerned with health and wellness issues. Consumers continued to shift towards prevention, rather than treatment, with self-medication ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Slovakia

Vitamins and dietary supplements are popular in Slovakia as consumers are increasingly aware of their benefits, in line with global and local health awareness trends. Also, the high incidence of serious diseases (eg heart-related problems) continues ...

Jun 2014 | US$900 | Add to cart | View details

Global Briefing

Consumer Health Trends in Eastern Europe

Eastern Europe is one of the world’s most intriguing consumer health regions. Anchored by the large Russian market, many are quick to overlook the myriad secondary markets that drive much of the region’s spending and whose unique cultural and ...

Jun 2014 | US$1,200 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Belgium

Most players did not expect such a fate for vitamins and dietary supplements in 2013. In 2012 the category was anticipated to take a back seat in 2013. From 14 December 2012, the regulatory environment for vitamins and dietary supplements was set to ...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

Bayer AG in Consumer Health

Bayer AG, the second largest consumer health company in the world in 2013, continues its strong market performance in “over the counter” (OTC) drugs, vitamins and dietary supplements with its broad portfolio and iconic brands. The company has made ...

Jun 2014 | US$525 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Cameroon

Promotions from direct sellers boost consumer awareness and drive growth in the vitamins and dietary supplements category. Coupled with increasing disposable incomes resulting from the growing economy, consumers were more willing to spend on less ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the Czech Republic

Vitamins and dietary supplements saw 3% current value sales growth in 2013 as rising consumer health awareness and a strengthened desire for disease prevention drove demand. At the same time, the VAT rate in the Czech Republic increased in January ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Croatia

Vitamins and dietary supplements continued to grow in 2013. This was due to the strong marketing campaigns as well as lack of faith in modern-day food habits. The perception of the population is that modern food is too “industrial” and does not offer...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Kenya

Thanks to current public health initiatives to promote the use of vitamins and dietary supplements, there is growing awareness of the contribution of various vitamins and dietary supplements to healthy living. Awareness was also stimulated by the ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Uruguay

Uruguayans are starting to be more aware of the importance of engaging in physical activities in their daily life, so in order to work all day, fulfil household responsibilities and practice sports they are recommended to take multivitamins such as ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in France

“Chaotic dump” for some sources and “much noise about nothing” for others, the new regulation from EFSA did not seem to have the expected result on sales of vitamins and dietary supplements in 2013. Even so, following the EFSA’s harmonised list, the ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Thailand

Vitamins and dietary supplements continues to capitalise on the health and wellness trends in Thailand as local consumers expect the good health and life expectancy to enjoy a successful retirement. Due to the hectic lifestyles of urban Thai ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Norway

The Norwegian Directorate of Health recommends people eating less fat fish than three times a week to use cod liver oil or other omega 3 products. The same accounts for vitamin D, especially for elderly people and those with dark skin tone. Women who...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Denmark

Health authorities, doctors, nutritional experts and media are largely sceptical in their attitudes towards vitamins and dietary supplements in Denmark. Official recommendations state that Danes with a normal lifestyle and normal nutritional habits ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Bosnia-Herzegovina

There have been no public health initiatives to promote the use of vitamins and dietary supplements products in Bosnia-Herzegovina, nor are any similar efforts currently in the pipeline.

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Ukraine

In 2013 vitamins and dietary supplements, in spite of being popular overall, failed to realise its potential to the full in Ukraine. The economic recession period was not over and many Ukrainians remained vulnerable due to low consumer incomes, ...

May 2014 | US$900 | Add to cart | View details
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    Passport Vitamins and Dietary Supplements Eastern Europe

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    Statistical Reference Handbook

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