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Vitamins and dietary supplements market research

Euromonitor has the world's most comprehensive market research on vitamins and dietary supplements within the consumer health industry.

We monitor and analyse industry trends around the world, including in-depth data and analysis on market size and market shares, down to specific category data.

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Company Profile

Herbalife Ltd in Consumer Health

Herbalife is the world’s leading direct seller in consumer health and third largest company overall, with products in weight management, vitamins and dietary supplements, and sports nutrition. Despite recent scrutiny regarding the company’s business ...

Aug 2015 | US$570 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Kazakhstan

In 2014 Kazakhs seemed to be adopting a world view of embracing a healthy lifestyle, whereby people were striving not only to have a more attractive appearance, but also to maintain and improve their health with vitamins, minerals and other dietary ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Russia

Vitamins and dietary supplements continued to grow steadily in 2014. Insufficient amounts of vitamins B, C, D, iron, calcium, selenium and iodine in most regions of Russia create stable demand for vitamins and dietary supplements. Nearly two-thirds ...

Jul 2015 | US$990 | Add to cart | View details

Company Profile

Johnson & Johnson Inc in Consumer Health

Johnson & Johnson is one of the world’s leading consumer health companies. With 2014 sales of US$8.4 billion, the company is well on its way to reaching its pre-production issue levels. However, with competitors making increasingly bold moves to ...

Jul 2015 | US$570 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Slovakia

Vitamins and dietary supplements are popular in Slovakia as consumers are increasingly aware of their benefits, in line with global and local health awareness. Vitamins and dietary supplements held a stable sales growth of 3% value CAGR during the ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Ireland

Consumer segmentation in multivitamins in Ireland continues to expand with a particular focus on the elderly, children and women. Combination products with added omega fatty acids and probiotics continue to make advances. Heart health and cognitive ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Georgia

Vitamins and dietary supplements was not influenced by new regulations introduced by the new government in Georgia. There were no switches to Rx products, no significant price changes and no new launches. In general, with the increasing consumption ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Uzbekistan

Sales of vitamins and dietary supplements in Uzbekistan are driven by two factors: On the one hand, consumers perceive vitamins and dietary supplements as if not luxury, then certainly as a product of secondary importance. Therefore, purchases of ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Taiwan

Ageing remains a key concern for many consumers in Taiwan. According to the Taiwanese Ministry of Interior, over 65-year-olds account for more than 11.5% of the population in Taiwan, with this percentage growing year-on-year. Older generations are ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Azerbaijan

At the end of the review period, continuation of the development of vitamins and dietary supplements was evident in Azerbaijan. Its healthy growth is defined by Azerbaijanis’ increasing awareness of the advantages of these products and their ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in South Korea

Vitamins and dietary supplements had 3% current value growth in 2014. Protein supplements had the highest current value growth of 7% and combination herbal/traditional dietary supplements, probiotic supplements and paediatric vitamins and dietary ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Romania

Thanks to the increasing promotional budgets of multinational vitamins and dietary supplements producers in Romania, and the dominance of these large companies locally, category sales were boosted in 2014. The increasing health awareness of the ...

Jun 2015 | US$990 | Add to cart | View details

Global Briefing

Corporate Strategies in Consumer Health

As consumer health continues to outperform other major consumer goods industries, its global profile is rising. However, the industry’s unique regulatory and competitive landscapes necessitate a clear understanding of regional and national markets in...

Jun 2015 | US$1,325 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in India

Consumption of vitamins and dietary supplements registered growth of 9% in terms of current value sales in 2014. The growth was driven by the increased acceptance of vitamins and dietary supplements as part of a regular diet. Indians generally ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in New Zealand

Health and wellness concerns continued to characterise vitamins and dietary supplements in New Zealand during 2014, as consumers looked to supplement their diets in order to ensure they stayed healthy. A psyche shift from being reactive towards being...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Australia

Australia has, on a per capita basis, one of the biggest vitamins and dietary supplements categories in the world. It also displayed significant growth over the last five years, due to a mixture of strong branding by leading companies such as ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the United Arab Emirates

It is common for residents in the United Arab Emirates to maintain a diet which is low in nutrients and high in starch and fat; a situation which has led to the emergence of numerous health problems. The United Arab Emirates government and the local ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Indonesia

Increased awareness of preventive medicine, especially among high-income consumers, continues to help accelerate value sales of vitamins and dietary supplements in 2014. Marketing activities undertaken by players in vitamins and dietary supplements, ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Belgium

The scenario that was anticipated in vitamins and dietary supplements in 2014 did not really unfold. In December 2012, the regulatory environment for the category became stricter. New regulations regarding health claims from EFSA (European Food ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in France

After more than a year of settlement of the new regulation from EFSA, marketers feared the worse for sales in vitamins and dietary supplements in particular. Most sources observed that the EFSA regulation (the harmonised list of the new 222 approved ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the Philippines

Vitamins and dietary supplements posted moderate growth in 2014, supported by increasing health-consciousness amongst local consumers. Filipinos continued to invest in their health and ward off health problems through the intake of vitamins and ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Algeria

New product areas emerged in vitamins and dietary supplements in 2014, as domestic players continued to broaden their ranges and import restrictions increased. Paediatric vitamins and dietary supplements notably gained significant sales for the first...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Thailand

Vitamins and dietary supplements registered stronger current value growth in 2014 than in 2013. Product safety grew in prominence, as small local manufacturers failed safety standards for their products. Issues surrounding fake vitamins and dietary ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Hong Kong, China

Vitamins and dietary supplements is the core contributor to consumer health in Hong Kong. The booming awareness of maintaining a healthy lifestyle was important to consumers, driving the strong volume and value sales in consumer health products. ...

May 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Malaysia

Consumers in Malaysia are appreciating consumer health products such as vitamins and dietary supplements. Most of the consumers, especially those who are ageing, believe that vitamins and dietary supplements products could help in improving their ...

May 2015 | US$990 | Add to cart | View details

Company Profile

Boehringer Ingelheim GmbH in Consumer Health

Despite some stars in its portfolio Boehringer Ingelheim has struggled to maintain pace with the industry’s top players. The company ended 2014 outside the global top 10 for the 3rd year in a row. It will need to redouble its efforts to expand its ...

May 2015 | US$570 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Macedonia

In 2014 vitamins and dietary supplements recorded 4% growth to reach sales of MKD683 million with health and wellness trends having a significant positive impact on increased vitamins and dietary supplements sales in Macedonia.

May 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Singapore

Singaporean consumers are becoming better educated and more affluent. Their rising education level is contributing to better knowledge on nutrition and health, as well as a higher interest in the ingredients included in the products they consume. ...

May 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Vietnam

In 2014, intensive marketing activities were launched for vitamins and dietary supplements by both local and international companies. Consumers could easily find advertisements for dietary supplements on television even on prime time and on national ...

May 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Germany

Vitamins and dietary supplements continued to see a fall in popularity among German consumers in 2014. Nearly all categories witnessed both a volume and current value decline. Germans have a fairly conservative attitude towards vitamins and dietary ...

May 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Uruguay

The increasingly stressful and hectic lifestyles being led by Uruguay’s urban consumers resulted in an increasingly intense focus on health and wellbeing in the country towards the end of the review period. Thus, many Uruguayans, mainly young adults,...

May 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Peru

Vitamins and dietary supplements recorded current retail value growth of 9% in 2014, while in 2013 the growth rate was 13%. This category could not increase in 2014 as in the past year because GDP growth was lower than expected limiting purchasing ...

May 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in South Africa

Consumers are increasingly getting better access to information, which helps to improve their knowledge in terms of leading healthy lives. South Africans are increasingly adopting a healthy diet as the main way of keeping healthy and avoiding common ...

May 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Nigeria

Because of the health benefits and the busy lifestyle of most Nigerians, vitamins and dietary supplements (VDS) remains one of the fastest growing categories in consumer health. Brands are readily available and easily accessible through almost all ...

May 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Saudi Arabia

Vitamins and dietary supplements put in another good performance in 2014. This can be attributed to an increase in government-backed health campaigns as part of an effort to combat heart disease, cancer, diabetes and obesity. This, in turn, resulted ...

May 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Cameroon

The quest for superior longevity and performance boosted consumer awareness of vitamins and dietary supplements towards the end of the review period, driving growth in the category. Consumer awareness is at its peak as Cameroonian people are ...

May 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Bolivia

In 2014, sales of vitamins and dietary supplements were driven by the stable economic climate. In addition, consumers were more aware of the benefits of these products, while companies invested in advertising to support growth. Not only were ...

May 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Italy

The interest of Italian people in preventive and naturally positioned healthcare products increased considerably over the review period, although the worsening of the economic recession in 2011 made it difficult for Italian households, with many ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Brazil

Over the review period vitamins and dietary supplements witnessed a good performance in Brazil, growing by a current value CAGR of 11%. In 2014 the category registered a 10% current value increase, to reach BRL3,520 million. The accelerating pace of ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Pakistan

Vitamins and dietary supplements continued to record strong growth in 2014. This was primarily due to changing lifestyles and increasing awareness of these products. Due to increasingly busy lifestyles, Pakistanis were not fulfilling their daily ...

Apr 2015 | US$990 | Add to cart | View details

Company Profile

Reckitt Benckiser Plc (RB) in Consumer Health

Despite its significant operations in the home care industry, Reckitt Benckiser Plc (RB) has been shifting its focus to the consumer health industry recently. The company’s investments have paid off, as strong performances since 2009 have seen the ...

Apr 2015 | US$570 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Ukraine

In 2014 Ukrainians were displeased to observe the continuing double-digit growth of medicine unit prices, including vitamins and dietary supplements. The trend is beneficial for value sales dynamics (20% in current terms) and overall UAH3.1 billion ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the United Kingdom

Consumers in the UK are becoming increasingly aware of the importance of health and wellbeing, which has prompted growth in demand for “beauty from within” products. Consumers are realising that internal health is just as important as external ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Poland

Vitamins and dietary supplements registered healthy current value growth of 4% in 2014. In Poland, the health and wellness claims are among the most discussed topics in lifestyle and health magazines as well as on specific television programmes about...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Portugal

2014 was the first year in the entire review period when vitamins and dietary supplements saw a modest increase in current value terms, as a larger number of Portuguese consumers started to turn to vitamins and dietary supplements on a regular basis ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the US

News outlets in 2014 were quick to pick up scientific studies questioning the necessity of vitamins and dietary supplements. While such studies are not new, their broad exposure through widespread news channels such as Reuters, NPR, TIME and the Wall...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Serbia

Paediatric vitamins and dietary supplements were not very popular in Serbia until the beginning of the 2000s. Since then, a plethora of new products flooded the market and consumers simultaneously learned about these products and grew accustomed to ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Dominican Republic

The significant economic slide in 2013 took its toll on vitamins and dietary supplements. The 5% current value growth rate in that year was the lowest growth rate over the review period. Large segments of consumers suspended the purchase of vitamins ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Iran

Most doctors in Iran tend to recommend the consumption of mineral supplements and vitamins when prescribing Rx medication to patients. Moreover, the activities of leading multinational suppliers have played a major role in increasing consumer ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Kenya

Chemists/pharmacies in urban cities in Kenya are now selling vitamins and dietary supplements in smaller units to encourage purchase. The smaller pack sizes are also a way of cutting down on the high initial cost for consumers as these products are ...

Apr 2015 | US$990 | Add to cart | View details
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