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Vitamins and Dietary Supplements

Euromonitor International publishes the world's most comprehensive market research on the vitamins and dietary supplements industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information.

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      Page 1
        Country Report

        Vitamins and Dietary Supplements in Brazil

        Sep 2016

        Even though consumer awareness of the benefits of vitamins and dietary supplements is increasing and although the number of options in the category offered at points of sales is also growing, the economic crisis which struck Brazil in 2015 and 2016 ...

        US$990
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        Country Report

        Vitamins and Dietary Supplements in Belgium

        Sep 2016

        Vitamins and dietary supplements, which was previously the main growth driver in overall consumer health, suffered from 2015. The most valuable categories in vitamins and dietary supplements declined or stagnated in 2016, including notably minerals, ...

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        Country Report

        Vitamins and Dietary Supplements in Bosnia-Herzegovina

        Sep 2016

        Awareness of what the role of vitamins and dietary supplements is in complementing a daily diet is low in Bosnia-Herzegovina. Furthermore, few consumers can afford preventively taking vitamins and dietary supplements and typically use them once a ...

        US$990
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        Country Report

        Vitamins and Dietary Supplements in Croatia

        Sep 2016

        After joining the European Union in July 2013, fast changes in regulations, particularly those in response to unsubstantiated health claims, took some manufacturers by surprise when they found out they had to change their entire packaging. For this ...

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        Country Report

        Vitamins and Dietary Supplements in Peru

        Sep 2016

        Peruvians’ interest in their health and overall wellness is increasing year by year, pushed by the rise in purchasing power and access to more and better products. Middle- and high-income individuals are the ones that buy the most vitamins and ...

        US$990
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        Country Report

        Vitamins and Dietary Supplements in Norway

        Sep 2016

        Norwegians are obsessed about their health and this has impacted performance of vitamins and dietary supplements. The average Norwegian spends a lot time checking websites, newspapers and other relevant sources in order to find a healthy way of ...

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        Country Report

        Vitamins and Dietary Supplements in Latvia

        Sep 2016

        In vitamins and dietary supplements, there are two broad consumer groups. Firstly, these are people concerned about general well-being and trying to improve general health through sports, more healthy food and food supplements. The second group is ...

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        Country Report

        Vitamins and Dietary Supplements in Venezuela

        Sep 2016

        According to Euromonitor International research, fortified/functional packaged food is the largest and most mature category of health and wellness packaged food in Venezuela. In fact, fortification with vitamins and minerals is now industry standard ...

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        Country Report

        Vitamins and Dietary Supplements in Colombia

        Sep 2016

        Consumers are increasingly aware of the need of consume additional nutrients than those that are provided by daily meals. The poor eating habits of many Colombians are due to busier lifestyles, and cultural factors such as their daily diet, which ...

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        Country Report

        Vitamins and Dietary Supplements in Azerbaijan

        Sep 2016

        Over the review period Azerbaijanis showed an increasing tendency towards consuming healthy products as they looked to lead healthier lifestyles. Following this trend the consumption of vitamins and dietary supplements has also increased in the ...

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        Country Report

        Vitamins and Dietary Supplements in Ecuador

        Sep 2016

        There is a high consumer preference for vitamins in liquid format, especially with minerals and other healthy ingredients such as magnesium chloride, due to the strong promotions made through one of the most important chains of parapharmacies in the ...

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        Country Report

        Vitamins and Dietary Supplements in the US

        Sep 2016

        Vitamins and dietary supplements continued to perform well in 2016, posting current value growth of 5% to reach sales of US$27.6 billion. This performance was in line with review period average. Demand for vitamins and dietary supplements remained ...

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        Country Report

        Vitamins and Dietary Supplements in Ukraine

        Sep 2016

        In 2016 preventative medication was not the most pronounced trend any longer, as Ukrainians saw their average incomes reduce significantly after strong local currency devaluation in 2015 and 2016. Thus, consumers had to be selective with their ...

        US$990
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        Country Report

        Vitamins and Dietary Supplements in Uzbekistan

        Sep 2016

        The popularity of vitamins and dietary supplements continued to grow in 2016. The trend is explained by constantly improving consumer awareness regarding the significance of vitamins and dietary supplements for human health. Tablets are the most ...

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        Country Report

        Vitamins and Dietary Supplements in Argentina

        Sep 2016

        In 2015-2016 there were multiple innovations released by both multinationals and local laboratories, such as Redoxitos, launched by Bayer Argentina, which became the first vitamin targeted towards young children, especially children less than nine ...

        US$990
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        Country Report

        Vitamins and Dietary Supplements in the United Kingdom

        Sep 2016

        In 2016 consumers in the UK had more access to knowledge about health and nutrition than ever before. As well as print media and television widely reporting information, fitness lifestyle blogs and social media accounts have become increasingly ...

        US$990
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        Country Report

        Vitamins and Dietary Supplements in Portugal

        Sep 2016

        Portuguese consumers are becoming more aware of preventive and naturally-positioned healthcare products. With wider access to information and the increasing desire to feel good, more Portuguese consumers are seeking natural products, such as dietary ...

        US$990
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        Country Report

        Vitamins and Dietary Supplements in Bolivia

        Sep 2016

        Consumers with middle and high incomes have become more informed and more health-conscious. In addition, they are familiar with the benefits of vitamins and dietary supplements and use these types of products as preventive healthcare....

        US$990
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        Country Report

        Vitamins and Dietary Supplements in Switzerland

        Sep 2016

        Swiss consumers are increasingly focused on healthy lifestyles, which include eating a wholesome diet and taking regular exercise rather than the intake of supplements. In addition, a large number of food products and beverages are fortified, which ...

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        Country Report

        Vitamins and Dietary Supplements in China

        Sep 2016

        Driven by increasing demand and the positive attitude towards vitamins and dietary supplements, this category continued growing in 2016. Rising demand was mainly stimulated by the ageing population, environmental pollution and rising consumer ...

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