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Vitamins and Dietary Supplements

Euromonitor International publishes the world's most comprehensive market research on the vitamins and dietary supplements industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information.

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Country Report

Vitamins and Dietary Supplements in the United Arab Emirates

Dec 2016

Consumers’ awareness of healthy lifestyles has drastically improved due to government and private healthcare initiatives. People are now realising that nutrient deficiency can be a real problem, and that their lifestyle is a key contributor to this. ...

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Country Report

Vitamins and Dietary Supplements in South Africa

Dec 2016

For many years, vitamins and dietary supplements have been sold in South Africa without strong government intervention. In November 2013, proposed amendments were however made to the law governing the sale of Complementary and Alternative Medicines ...

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Country Report

Vitamins and Dietary Supplements in Estonia

Nov 2016

According to the Estonian Consumers Union, the prevailing perception among 40% of the population was that supplementary vitamins and minerals are a natural part of daily life. The common understanding was that it is not possible to lead a healthy ...

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Country Report

Vitamins and Dietary Supplements in Kenya

Nov 2016

The increasing uptake of nutrients in the form of pills, tablets and mini-drinks by urban people has caught the attention of the government, which now wants chemical tests conducted on products, and at same time having drug suppliers’ lists reviewed ...

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Country Report

Vitamins and Dietary Supplements in Japan

Nov 2016

Vitamins and dietary supplements as a whole registered current value growth of 1% in 2016. While vitamins and dietary supplements both recorded an increase in sales of 2%, tonics continued to struggle, posting a decline of 1% as a result of weakening...

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Country Report

Vitamins and Dietary Supplements in New Zealand

Oct 2016

2016 saw vitamins and dietary supplement companies introduce “superfood' supplements in both tablet and powder formats. The powder format was a direct reflection of the growth of real foods blended together to create super healthy smoothies. ...

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Country Report

Vitamins and Dietary Supplements in Georgia

Oct 2016

In 2016, vitamins and dietary supplements accounted for a 22% share of overall consumer health value sales. The most popular formats for vitamins and dietary supplements are pills, tablets and mini drinks. Economic uncertainty served to limit new ...

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Country Report

Vitamins and Dietary Supplements in Hungary

Oct 2016

Due to Hungarians’ strengthening health-consciousness, vitamins and dietary supplements experienced increasing demand over the review period. Hungarians now tend to pay greater attention to health prevention in order to avoid serious health problems,...

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Country Report

Vitamins and Dietary Supplements in Hong Kong, China

Oct 2016

Due to the increasing health-consciousness of consumers in Hong Kong, vitamins and dietary supplements continued to record a positive performance in current value terms in 2016. With rising disposable incomes, people in Hong Kong were more willing to...

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Country Report

Vitamins and Dietary Supplements in Vietnam

Oct 2016

In 2016, consumers became increasingly aware of the significant role that vitamins and dietary supplements can play in their lives and this trend has grown strongly due to the improved economic performance and increase in living standards. Instead of...

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Country Report

Vitamins and Dietary Supplements in Sweden

Oct 2016

The latter part of the review period saw a strong health and wellness trend, with this benefiting sales of vitamins and dietary supplements to a certain extent. Consumers are taking an increasingly proactive approach to their health and wellbeing, ...

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Country Report

Vitamins and Dietary Supplements in Thailand

Oct 2016

Thai consumers are becoming more knowledgeable about how to stay healthy and they continue to invest in their own health by adopting the use of vitamins and dietary supplements. This contributed to the strong demand recorded in vitamins and dietary ...

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Country Report

Vitamins and Dietary Supplements in Romania

Oct 2016

Vitamins and dietary supplements is one of the most dynamic categories in consumer health in terms of innovation and new brands or product combinations launched. The growth in value sales was moderate in 2016, given the reduction of VAT rate for food...

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Country Report

Vitamins and Dietary Supplements in the Philippines

Oct 2016

There are several factors that influence how people choose which types or brands of vitamins and dietary supplements to take. The biggest influence is the consumer’s disposable income and their allotted budget for vitamins and dietary supplements. ...

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Country Report

Vitamins and Dietary Supplements in Lithuania

Oct 2016

Favourable economic conditions stimulated Lithuanian consumers’ interest in preventive-positioned products and boosted nutrient-orientated offerings. Welfare gains have provided an incentive for the development of vitamins and dietary supplements as ...

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Country Report

Vitamins and Dietary Supplements in the Czech Republic

Oct 2016

Vitamins and dietary supplements registered stable current value growth of 2-3% per year over the review period. Although the uncertain economic climate had a negative effect on sales, the impact was not too strong as the category continued to grow. ...

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Country Report

Vitamins and Dietary Supplements in South Korea

Oct 2016

Vitamins and dietary supplements recorded current value growth of 4% in 2016, a stronger performance than what was seen during the previous year. Probiotic supplements recorded the most dynamic value growth of any category in vitamins and dietary ...

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Country Report

Vitamins and Dietary Supplements in Indonesia

Oct 2016

Increasing health-awareness among the upper-middle-income segment has resulted in the higher consumption of vitamins and dietary supplements. Tablets or pills are the most popular product formats for consumption....

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Country Report

Vitamins and Dietary Supplements in Taiwan

Oct 2016

The country’s ageing population aims to maintain its health by taking vitamins and dietary supplements while younger people take these products to keep their energy up for work and to supplement their lack of nutrition caused by unbalanced diets. To ...

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Country Report

Vitamins and Dietary Supplements in Macedonia

Sep 2016

Vitamins and dietary supplements registered current value growth of 5% in 2016 to reach sales of MKD755 million. Both categories are significantly benefiting from the growing health and wellness trend, with vitamins and dietary supplements seen by ...

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