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Vitamins and dietary supplements market research

Euromonitor has the world’s most comprehensive research on the vitamins and dietary supplements category within the consumer health industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the vitamins and dietary supplements market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our vitamins and dietary supplements market research answer questions such as:

  • What is the market size of vitamins and dietary supplements?
  • What are the major brands in vitamins and dietary supplements?
  • Which dietary supplement grew the fastest in the past year?

results

 

Company Profile

Boehringer Ingelheim GmbH in Consumer Health

Despite some stars in its portfolio Boehringer Ingelheim has struggled to maintain pace with the industry’s top players. The company ended 2014 outside the global top 10 for the 3rd year in a row. It will need to redouble its efforts to expand its ...

May 2015 | US$575 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Macedonia

In 2014 vitamins and dietary supplements recorded 4% growth to reach sales of MKD683 million with health and wellness trends having a significant positive impact on increased vitamins and dietary supplements sales in Macedonia.

May 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Singapore

Singaporean consumers are becoming better educated and more affluent. Their rising education level is contributing to better knowledge on nutrition and health, as well as a higher interest in the ingredients included in the products they consume. ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Vietnam

In 2014, intensive marketing activities were launched for vitamins and dietary supplements by both local and international companies. Consumers could easily find advertisements for dietary supplements on television even on prime time and on national ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Germany

Vitamins and dietary supplements continued to see a fall in popularity among German consumers in 2014. Nearly all categories witnessed both a volume and current value decline. Germans have a fairly conservative attitude towards vitamins and dietary ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Uruguay

The increasingly stressful and hectic lifestyles being led by Uruguay’s urban consumers resulted in an increasingly intense focus on health and wellbeing in the country towards the end of the review period. Thus, many Uruguayans, mainly young adults,...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Peru

Vitamins and dietary supplements recorded current retail value growth of 9% in 2014, while in 2013 the growth rate was 13%. This category could not increase in 2014 as in the past year because GDP growth was lower than expected limiting purchasing ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in South Africa

Consumers are increasingly getting better access to information, which helps to improve their knowledge in terms of leading healthy lives. South Africans are increasingly adopting a healthy diet as the main way of keeping healthy and avoiding common ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Nigeria

Because of the health benefits and the busy lifestyle of most Nigerians, vitamins and dietary supplements (VDS) remains one of the fastest growing categories in consumer health. Brands are readily available and easily accessible through almost all ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Saudi Arabia

Vitamins and dietary supplements put in another good performance in 2014. This can be attributed to an increase in government-backed health campaigns as part of an effort to combat heart disease, cancer, diabetes and obesity. This, in turn, resulted ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Cameroon

The quest for superior longevity and performance boosted consumer awareness of vitamins and dietary supplements towards the end of the review period, driving growth in the category. Consumer awareness is at its peak as Cameroonian people are ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Bolivia

In 2014, sales of vitamins and dietary supplements were driven by the stable economic climate. In addition, consumers were more aware of the benefits of these products, while companies invested in advertising to support growth. Not only were ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Italy

The interest of Italian people in preventive and naturally positioned healthcare products increased considerably over the review period, although the worsening of the economic recession in 2011 made it difficult for Italian households, with many ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Brazil

Over the review period vitamins and dietary supplements witnessed a good performance in Brazil, growing by a current value CAGR of 11%. In 2014 the category registered a 10% current value increase, to reach BRL3,520 million. The accelerating pace of ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Pakistan

Vitamins and dietary supplements continued to record strong growth in 2014. This was primarily due to changing lifestyles and increasing awareness of these products. Due to increasingly busy lifestyles, Pakistanis were not fulfilling their daily ...

Apr 2015 | US$1,000 | Add to cart | View details

Company Profile

Reckitt Benckiser Plc (RB) in Consumer Health

Despite its significant operations in the home care industry, Reckitt Benckiser Plc (RB) has been shifting its focus to the consumer health industry recently. The company’s investments have paid off, as strong performances since 2009 have seen the ...

Apr 2015 | US$575 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Ukraine

In 2014 Ukrainians were displeased to observe the continuing double-digit growth of medicine unit prices, including vitamins and dietary supplements. The trend is beneficial for value sales dynamics (20% in current terms) and overall UAH3.1 billion ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the United Kingdom

Consumers in the UK are becoming increasingly aware of the importance of health and wellbeing, which has prompted growth in demand for “beauty from within” products. Consumers are realising that internal health is just as important as external ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Poland

Vitamins and dietary supplements registered healthy current value growth of 4% in 2014. In Poland, the health and wellness claims are among the most discussed topics in lifestyle and health magazines as well as on specific television programmes about...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Portugal

2014 was the first year in the entire review period when vitamins and dietary supplements saw a modest increase in current value terms, as a larger number of Portuguese consumers started to turn to vitamins and dietary supplements on a regular basis ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the US

News outlets in 2014 were quick to pick up scientific studies questioning the necessity of vitamins and dietary supplements. While such studies are not new, their broad exposure through widespread news channels such as Reuters, NPR, TIME and the Wall...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Serbia

Paediatric vitamins and dietary supplements were not very popular in Serbia until the beginning of the 2000s. Since then, a plethora of new products flooded the market and consumers simultaneously learned about these products and grew accustomed to ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Dominican Republic

The significant economic slide in 2013 took its toll on vitamins and dietary supplements. The 5% current value growth rate in that year was the lowest growth rate over the review period. Large segments of consumers suspended the purchase of vitamins ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Iran

Most doctors in Iran tend to recommend the consumption of mineral supplements and vitamins when prescribing Rx medication to patients. Moreover, the activities of leading multinational suppliers have played a major role in increasing consumer ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Kenya

Chemists/pharmacies in urban cities in Kenya are now selling vitamins and dietary supplements in smaller units to encourage purchase. The smaller pack sizes are also a way of cutting down on the high initial cost for consumers as these products are ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Bulgaria

Vitamins and dietary supplements achieves 5% current value growth in 2014 to reach sales of BGN107 million. This strong growth is a result of increased awareness among locals about the health benefits of taking vitamins and dietary supplements in ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Chile

Over the review period, Chile witnessed increasing demand for vitamin and dietary supplements because of improvement in disposable incomes and living standards. Chilean consumers were more willing to spend their money on vitamins and dietary ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the Netherlands

Manufacturers of vitamins and dietary supplements have faced stricter regulations regarding health and nutrition claims since 2013. Many manufacturers have been forced to change pack labels as previous labels contained claims which are no longer ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Ecuador

During 2014 two important government mandates affected the industry. In 2013 the COMEX (External Commerce Committee in Spanish), introduced Resolution 116, which aims to control imported products with additional quality certificates, but in practice ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Switzerland

The health and wellness trend remains amongst the most significant factors behind the good performance of vitamins and dietary supplements. Consumers increasingly place greater emphasis on healthy diets and wellbeing, whilst vitamins and dietary ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Sweden

Products containing the mineral magnesium grew strongly during 2014, together with continuous strong growth for vitamin D. This was in large part caused by an increase in the Swedish public’s perception of the importance of the two for optimal ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Costa Rica

The vitamins and dietary supplements category is significantly impacted by the ongoing changing circumstances in relation to the prevailing registration process in the country. The latest efforts made by different private players to simplify the ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the Czech Republic

Current value sales of vitamins and dietary supplements rose by 3% in 2014, in line with the previous year’s growth. Sales were driven by rising demand for these products thanks to growing interest in prevention and consumer health awareness amongst ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Bosnia-Herzegovina

There are no public health initiatives promoting use of vitamins and dietary supplements in Bosnia-Herzegovina.

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Israel

As a result of the high prices in the local market in comparison to those of international retailers, in 2014 internet retailing posted value sales growth of 11% in vitamins and dietary supplements.

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Slovenia

Vitamins and dietary supplements continued to grow in 2014 and recorded 9% growth in terms of retail value. The major driver for such positive performance was strong development of dietary supplements, which once again saw a number of new product ...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Norway

A sceptical attitude towards vitamins and dietary supplements among health authorities, doctors and consumers made the importance of health claims essential. However, in order for manufacturers to make any health claims they had to be approved by the...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Croatia

Despite the widespread advertisement of vitamins and dietary supplements via the electronic media, Croatian consumer confidence remains limited. The benefits of prevention offered by such products are overshadowed by a lack of money to make purchases...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in China

With the improving living standards and the mounting pressure from life and work, more domestic consumers are demanding VDS to enhance their immune systems to improve their health. Their rising healthcare awareness and the growing pursuit of personal...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Colombia

Vitamins and dietary supplements’ marketing strategies are evolving to promote more specific benefits beyond general well-being. Vitamin C has traditionally been promoted as good to strengthen the immune system and prevent respiratory diseases, ...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Latvia

Strong performance of vitamins and dietary supplements in Latvia was because people started to change their buying habits due to higher disposable incomes. In addition, people started to realise how important it was to have a balanced and healthy ...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Lithuania

Vitamins and dietary supplements received a great deal of attention from the authorities in 2014, being put under the spotlight in terms of their health claims and marketing campaigns, of which there were many over the review period. The Lithuanian ...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Estonia

Vitamins and dietary supplements saw positive retail value growth in 2014 as the growing purchasing power of Estonians allowed them to buy more vitamins and supplements that are not always considered products of primary necessity. Furthermore, ...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Guatemala

Vitamins and dietary supplements saw current value sales increase by 8% in 2014 and was a GTQ251 million category in Guatemala, where there is a wide variety of products and prices for a wide consumer base. However, bureaucratic procedures from the ...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Tunisia

The decision taken by the Tunisian government on February 2013 to allow the media advertising of vitamins and dietary supplements began to have a positive influence on demand in the category during 2014 as currently sales increased by 11% to TND28 ...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Egypt

Egyptians’ daily diet tends not to be particularly healthy, meaning that there is considerable interest in vitamins and dietary supplements in the country. Around 50% of children do not receive sufficient vitamin A through their daily food intake, ...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Turkey

Vitamins and dietary supplements registers 8% current value growth in 2014. The main impetus behind the growth is the increasing health awareness among Turkish consumers. New product launches and increasing availability of vitamins and dietary ...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Venezuela

Product shortages affected many consumer health categories, including vitamins and dietary supplements. Most of the players faced severe difficulties to access foreign currency and import products. Local manufacturers also had problems because there ...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Denmark

Even though vitamins and dietary supplements are popular in Denmark with a high penetration level and many consumers buying these products on a regular basis, during the second part of the review period recorded declines in current value terms. There...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Finland

Retail current value sales of vitamins and dietary supplements grew by 4% in 2014. Growing sales was a result of the strong health and wellness trend in Finland, further boosted by new launches and an expanding network of chained health food ...

Mar 2015 | US$1,000 | Add to cart | View details
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