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Vitamins and dietary supplements market research

Euromonitor has the world’s most comprehensive research on the vitamins and dietary supplements category within the consumer health industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the vitamins and dietary supplements market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our vitamins and dietary supplements market research answer questions such as:

  • What is the market size of vitamins and dietary supplements?
  • What are the major brands in vitamins and dietary supplements?
  • Which dietary supplement grew the fastest in the past year?

results

 

Country Report

Vitamins and Dietary Supplements in Taiwan

Healthy growth continued in vitamins and dietary supplements, increasing by 5% in value sales in 2013. VDS products offer consumers a perceived quick and simple fix to combat their time-poor lifestyle choices and eating habits.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Brazil

Vitamins and dietary supplements sales in urban centres, such as São Paulo and Rio de Janeiro, are driven by the fact that consumers typically have stressful lifestyles, as they are permanently immersed in traffic jams, pollution and crowded places, ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Hong Kong, China

Vitamins and dietary supplements continued to benefit from the long-term health-consciousness trend in Hong Kong. Consumers are increasingly sophisticated in their understanding of these products' benefits and the high household penetration of ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in New Zealand

Vitamins and dietary supplements remained important within New Zealand during 2013 as consumers continued to be concerned with health and wellness issues. Consumers continued to shift towards prevention, rather than treatment, with self-medication ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Slovakia

Vitamins and dietary supplements are popular in Slovakia as consumers are increasingly aware of their benefits, in line with global and local health awareness trends. Also, the high incidence of serious diseases (eg heart-related problems) continues ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Belgium

Most players did not expect such a fate for vitamins and dietary supplements in 2013. In 2012 the category was anticipated to take a back seat in 2013. From 14 December 2012, the regulatory environment for vitamins and dietary supplements was set to ...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

Bayer AG in Consumer Health

Bayer AG, the second largest consumer health company in the world in 2013, continues its strong market performance in “over the counter” (OTC) drugs, vitamins and dietary supplements with its broad portfolio and iconic brands. The company has made ...

Jun 2014 | US$525 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Cameroon

Promotions from direct sellers boost consumer awareness and drive growth in the vitamins and dietary supplements category. Coupled with increasing disposable incomes resulting from the growing economy, consumers were more willing to spend on less ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the Czech Republic

Vitamins and dietary supplements saw 3% current value sales growth in 2013 as rising consumer health awareness and a strengthened desire for disease prevention drove demand. At the same time, the VAT rate in the Czech Republic increased in January ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Croatia

Vitamins and dietary supplements continued to grow in 2013. This was due to the strong marketing campaigns as well as lack of faith in modern-day food habits. The perception of the population is that modern food is too “industrial” and does not offer...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Kenya

Thanks to current public health initiatives to promote the use of vitamins and dietary supplements, there is growing awareness of the contribution of various vitamins and dietary supplements to healthy living. Awareness was also stimulated by the ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Uruguay

Uruguayans are starting to be more aware of the importance of engaging in physical activities in their daily life, so in order to work all day, fulfil household responsibilities and practice sports they are recommended to take multivitamins such as ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in France

“Chaotic dump” for some sources and “much noise about nothing” for others, the new regulation from EFSA did not seem to have the expected result on sales of vitamins and dietary supplements in 2013. Even so, following the EFSA’s harmonised list, the ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Thailand

Vitamins and dietary supplements continues to capitalise on the health and wellness trends in Thailand as local consumers expect the good health and life expectancy to enjoy a successful retirement. Due to the hectic lifestyles of urban Thai ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Norway

The Norwegian Directorate of Health recommends people eating less fat fish than three times a week to use cod liver oil or other omega 3 products. The same accounts for vitamin D, especially for elderly people and those with dark skin tone. Women who...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Denmark

Health authorities, doctors, nutritional experts and media are largely sceptical in their attitudes towards vitamins and dietary supplements in Denmark. Official recommendations state that Danes with a normal lifestyle and normal nutritional habits ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Bosnia-Herzegovina

There have been no public health initiatives to promote the use of vitamins and dietary supplements products in Bosnia-Herzegovina, nor are any similar efforts currently in the pipeline.

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Ukraine

In 2013 vitamins and dietary supplements, in spite of being popular overall, failed to realise its potential to the full in Ukraine. The economic recession period was not over and many Ukrainians remained vulnerable due to low consumer incomes, ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Hungary

Vitamins and dietary supplements continued to benefit from Hungarians’ strengthening health-consciousness in 2013. More and more people, especially the younger generation and women pay more attention to their health, eat healthier, take part in ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in India

Vitamins and dietary supplements witnessed strong growth in 2013 at 13% in terms of current value. Growth was attributable to the growing awareness of health and wellness among Indian consumers. This was most obvious among urban consumers, who went ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Argentina

Vitamins and dietary supplements became a significant trend among Argentinian consumers and an important consumer health market. This was due mainly to strong advertising campaigns by top brands Centrum, Pharmaton, Supradyn and 102 Años. This trend ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Indonesia

The growing awareness of preventive medicine, especially among middle- to high-income consumers, continued to help accelerate the value sales of vitamins and dietary supplements in 2013. The marketing activities conducted by players within vitamins ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the United Arab Emirates

It is very common for the residents of the United Arab Emirates to have poor diets low in nutrients and high in starch and fat, a situation which has led to the emergence of numerous health problems. The United Arab Emirates government and the local ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the US

Children’s health continued to be extremely important and helped push the category as parents shelled out more dollars to boost the health of their children. In 2013, paediatric vitamins and daily supplements experienced 12% growth amounting to ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Bolivia

Increased demand was seen for products that targeted various segments of the population in 2013. For instance, vitamins for children saw increasing popularity amongst Bolivian parents. The same was true of products targeting the elderly. Awareness of...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Iran

In spite of the many restrictions which remain in effect on the importation of products into Iran due to the imposition of economic sanctions on the country, vitamins and dietary supplements offered by multinational companies continued to flood into ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Peru

Vitamins and dietary supplements recorded current retail value growth of 16% in 2013. High and middle-income consumers are increasingly trusting products in this area to complement their diets, prevent them developing certain ailments and give them ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Egypt

Economic constraints hindered the everyday long-term consumption of vitamins and dietary supplements at the end of the review period. Many consumers faced financial difficulties at the end of the review period due to high inflation, with this ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Nigeria

Vitamins and dietary supplements is one of the fastest growing categories in consumer health as a whole. These products are widely available in retail outlets, including normal retail channels, such as supermarkets, independent small grocers, and ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the Philippines

Though the decline in birth rate may have an unfavourable effect on the demand for paediatric vitamins, the ageing population, meanwhile, is presenting opportunities for growth for dietary supplements. With the decline in physical condition as one ...

May 2014 | US$900 | Add to cart | View details

Company Profile

Pfizer Inc in Consumer Health

Pfizer Inc is one of the world’s leading pharmaceutical manufacturers. 2013 marks the fifth year since its re-entry into the consumer health industry, following its monumental Wyeth acquisition in 2009. Though the company’s organisational structure ...

May 2014 | US$525 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Israel

Herbal-based products continued to grow in popularity in 2013 as they are perceived as superior in terms of nutritional value and safety. As a result, herbal/traditional dietary supplements achieved current value growth of 7% as consumers were ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Ireland

Vitamins and dietary supplements continued to see strong development and diversification along gender lines in 2013 as manufacturers responded to increasing consumer demand for products with a more targeted performance. Both male and female Irish ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the United Kingdom

Vitamins and dietary supplements received a great deal of media coverage in 2013, but both positive and negative stories ensured growth was relatively flat. Which? (the largest consumer organisation in the UK) ran a front-page investigative feature ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in South Korea

Vitamins and dietary supplements recorded 4% current value growth in 2013. Herbal/traditional dietary supplements showed a better performance as red ginseng still strongly affected the growth rate in 2013. Paediatric vitamins and dietary supplements ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Austria

The vitamins and dietary supplements category is benefiting from the growing number of people in Austria who are seeking to lead healthier lifestyles. With increasingly busy lifestyles, many Austrians are experiencing longer working hours and thus ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Portugal

Vitamins and dietary supplements recorded a marginal current value decline in 2013, a performance which represented an improvement on the 1% current value decline recorded in 2012 and the current value CAGR of -1% recorded over the entire review ...

May 2014 | US$900 | Add to cart | View details

Company Profile

Johnson & Johnson in Consumer Health

Johnson & Johnson Inc retained its title of world’s leading consumer health company by sales in 2013. Though it finally appears to have turned the corner on its recall nightmare, returning to its former heights will be a difficult task. While J&J’s ...

May 2014 | US$525 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Singapore

Wider distribution, longer life expectancy, and increased awareness of maintaining health and wellbeing all helped to boost demand for vitamins and dietary supplements in 2013. In addition, manufacturers introduced more product types over the review ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Mexico

Mexican Government ran strong media advertising campaigns to prevent the main diseases in Mexico such as diabetes, osteoporosis, osteoarthritis, heart and cardiovascular disease. Public and private clinics and hospitals also support these campaigns ...

May 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Malaysia

Vitamins and dietary supplements recorded good performance with over 7% current value growth in 2013. People consumed vitamins and dietary supplements for various reasons, either as daily nutrition supplements or as a way to prevent sickness in the ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Australia

Krill oil was the fastest selling vitamin and dietary supplement in 2013, growing by 180% to reach a value of $201 million. Krill oil is seen as a superior replacement to fish oils, much as fish oils were seen as a superior replacement to ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Dominican Republic

Two opposing trends affected vitamins and dietary supplements in 2013: the worst economic performance in ten years that forced consumers to rationalise their spending and the continuous increase in the trend towards healthier lifestyles. The consumer...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Finland

In the marketing of vitamins and dietary supplements, which are classified as foodstuff and can thus also be sold through channels other than pharmaceutical channels, health claim legislation is of vital importance. Unlike the majority of other food ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Turkey

Vitamins and dietary supplements recorded 9% current value growth in 2013. Oncologists, dieticians and orthopedicians often recommend vitamins and dietary supplements, benefiting overall growth over the review period. Moreover, the establishment of ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Chile

Over the review period, Chile witnessed increasing demand for vitamin and dietary supplements as a result of improvement of disposable incomes and living standards. Chilean consumers are more willing to spend their money on vitamins and dietary ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Greece

One of the most significant trends in vitamins and dietary supplements towards the end of the review period was the liberalisation of the distribution of these products. By the end of 2013, vitamins and dietary supplements were available on the ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Pakistan

Vitamins and dietary supplements posted a 23% increase in current value sales in 2013 to reach PKR1.6 billion. The recovery of the economy from recession and the convenience trend, which encouraged consumers to spend more on vitamins and dietary ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Costa Rica

Given the increasing health awareness towards nutrition amongst local consumers and the intensifying word of mouth advertising, vitamins and dietary supplements rapidly gained in popularity, representing a significant growth opportunity for the ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Ecuador

Due to stronger controls on self-medication, consumers are becoming more interested in preventing ailments rather than in curing them. The switches made in 2013 were for systemic analgesics and cough and cold remedies. This was a result of the ...

Mar 2014 | US$900 | Add to cart | View details
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