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Vitamins and dietary supplements market research

Euromonitor has the world’s most comprehensive research on the vitamins and dietary supplements category within the consumer health industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the vitamins and dietary supplements market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our vitamins and dietary supplements market research answer questions such as:

  • What is the market size of vitamins and dietary supplements?
  • What are the major brands in vitamins and dietary supplements?
  • Which dietary supplement grew the fastest in the past year?

results

 

Country Report

Vitamins and Dietary Supplements in the Czech Republic

Current value sales of vitamins and dietary supplements rose by 3% in 2014, in line with the previous year’s growth. Sales were driven by rising demand for these products thanks to growing interest in prevention and consumer health awareness amongst ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Bosnia-Herzegovina

There are no public health initiatives promoting use of vitamins and dietary supplements in Bosnia-Herzegovina.

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Israel

As a result of the high prices in the local market in comparison to those of international retailers, in 2014 internet retailing posted value sales growth of 11% in vitamins and dietary supplements.

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Slovenia

Vitamins and dietary supplements continued to grow in 2014 and recorded 9% growth in terms of retail value. The major driver for such positive performance was strong development of dietary supplements, which once again saw a number of new product ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Norway

A sceptical attitude towards vitamins and dietary supplements among health authorities, doctors and consumers made the importance of health claims essential. However, in order for manufacturers to make any health claims they had to be approved by the...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Croatia

Despite the widespread advertisement of vitamins and dietary supplements via the electronic media, Croatian consumer confidence remains limited. The benefits of prevention offered by such products are overshadowed by a lack of money to make purchases...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in China

With the improving living standards and the mounting pressure from life and work, more domestic consumers are demanding VDS to enhance their immune systems to improve their health. Their rising healthcare awareness and the growing pursuit of personal...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Colombia

Vitamins and dietary supplements’ marketing strategies are evolving to promote more specific benefits beyond general well-being. Vitamin C has traditionally been promoted as good to strengthen the immune system and prevent respiratory diseases, ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Latvia

Strong performance of vitamins and dietary supplements in Latvia was because people started to change their buying habits due to higher disposable incomes. In addition, people started to realise how important it was to have a balanced and healthy ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Lithuania

Vitamins and dietary supplements received a great deal of attention from the authorities in 2014, being put under the spotlight in terms of their health claims and marketing campaigns, of which there were many over the review period. The Lithuanian ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Estonia

Vitamins and dietary supplements saw positive retail value growth in 2014 as the growing purchasing power of Estonians allowed them to buy more vitamins and supplements that are not always considered products of primary necessity. Furthermore, ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Guatemala

Vitamins and dietary supplements saw current value sales increase by 8% in 2014 and was a GTQ251 million category in Guatemala, where there is a wide variety of products and prices for a wide consumer base. However, bureaucratic procedures from the ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Tunisia

The decision taken by the Tunisian government on February 2013 to allow the media advertising of vitamins and dietary supplements began to have a positive influence on demand in the category during 2014 as currently sales increased by 11% to TND28 ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Egypt

Egyptians’ daily diet tends not to be particularly healthy, meaning that there is considerable interest in vitamins and dietary supplements in the country. Around 50% of children do not receive sufficient vitamin A through their daily food intake, ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Turkey

Vitamins and dietary supplements registers 8% current value growth in 2014. The main impetus behind the growth is the increasing health awareness among Turkish consumers. New product launches and increasing availability of vitamins and dietary ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Venezuela

Product shortages affected many consumer health categories, including vitamins and dietary supplements. Most of the players faced severe difficulties to access foreign currency and import products. Local manufacturers also had problems because there ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Denmark

Even though vitamins and dietary supplements are popular in Denmark with a high penetration level and many consumers buying these products on a regular basis, during the second part of the review period recorded declines in current value terms. There...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Finland

Retail current value sales of vitamins and dietary supplements grew by 4% in 2014. Growing sales was a result of the strong health and wellness trend in Finland, further boosted by new launches and an expanding network of chained health food ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Spain

Vitamins and dietary supplements increased by 1% in current value terms in 2014, reaching €259 million. Compared with other European countries, Spain still has room for an improvement in sales in vitamins and dietary supplements.

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Japan

Vitamins and dietary supplements increased only marginally in current retail value terms in 2014. Dietary supplements, which holds the largest value share, registered positive growth driven not only by the popularity of beauty supplements but also ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Morocco

Vitamins and dietary supplements continued to benefit from Moroccans’ strengthening health-consciousness in 2014. More and more people, especially the younger generation and women pay more attention to their health, eat healthier, take part in sports...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Mexico

Paediatric vitamins and dietary supplements is a highly fragmented category with many competitors, which in 2014 generated fierce competition to gain value share and be the most popular amongst Mexican consumers. After seeing a poor performance in ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Canada

Recovering marginally from the slowdown in 2013 (close to 2% growth), vitamins and dietary supplements exhibited resilience in the midst of an array of favourable factors and gained 3% current value growth in 2014. These favourable factors included ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Argentina

Consumers’ lifestyle and welfare choices are gaining importance in Argentina. Thus, many people pay more attention to diet, exercise, weight control, avoiding smoking and reducing alcohol consumption. This attitude, together with the consumption of ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Greece

The key trend in 2014 for vitamins and dietary supplements was the entrance of the products in the grocery channel. So far, such products have been placed in Carrefour and some small chains with regional presence; however, the trend is set to gather ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Austria

Vitamins and dietary supplements was driven by greater health-consciousness amongst Austrians in 2014. With increasingly busy lifestyles, reflected in a faster pace of life and longer working hours, many Austrians expressed concerns about their ...

Mar 2015 | US$900 | Add to cart | View details

Global Briefing

Trends and Developments in Sports Nutrition

Strongly outpacing other major consumer health categories, sports nutrition broke the US$10 billion retail value sales mark in 2014. As it continues to clean up its once rogue image, interest is growing among companies from across the consumer ...

Feb 2015 | US$1,200 | Add to cart | View details

Passport

Passport Vitamins and Dietary Supplements Americas

All current Vitamins and Dietary Supplements data and analysis for 15 North and Latin American countries. Includes access to specialized research teams, competitor insight, historic and forecast data, plus advanced data modeling tools, breaking news ...

Jan 2015 | US$12,500 | Add to cart | View details

Passport

Passport Vitamins and Dietary Supplements Asia Pacific and Australasia

All current Vitamins and Dietary Supplements data and analysis for 18 Asia Pacific and Australasia countries. Includes access to specialized research teams, competitor insight, historic and forecast data, plus advanced data modeling tools, breaking ...

Jan 2015 | US$12,500 | Add to cart | View details

Passport

Passport Vitamins and Dietary Supplements Eastern Europe

All current Vitamins and Dietary Supplements data and analysis for 18 Eastern European countries. Includes access to specialized research teams, competitor insight, historic and forecast data, plus advanced data modeling tools, breaking news and more

Jan 2015 | US$12,500 | Add to cart | View details

Passport

Passport Vitamins and Dietary Supplements Middle East and Africa

All current Vitamins and Dietary Supplements data and analysis for 12 Middle East and African countries. Includes access to specialized research teams, competitor insight, historic and forecast data, plus advanced data modeling tools, breaking news ...

Jan 2015 | US$9,500 | Add to cart | View details

Passport

Passport Vitamins and Dietary Supplements Western Europe

All current Vitamins and Dietary Supplements data and analysis for 17 Western European countries. Includes access to specialized research teams, competitor insight, historic and forecast data, plus advanced data modeling tools, breaking news and more

Jan 2015 | US$12,500 | Add to cart | View details

Passport

Passport Vitamins and Dietary Supplements Global

All of our data and analysis for Vitamins and Dietary Supplements in 80 countries. Includes historic and forecast data from 1997-2016, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, ...

Jan 2015 | US$50,000 | Add to cart | View details

Company Profile

Bayer AG (Merck & Co) in Consumer Health

Bayer AG has long been one of the consumer health industry’s largest players. With the 2014 acquisition of Merck & Co Inc’s consumer division, it has taken a significant step towards expanding into the markets and categories that may help it ...

Nov 2014 | US$525 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Bulgaria

Vitamins and dietary supplements have an established popularity in Bulgaria, with mineral supplements, combination products and vitamins being widely taken. There is widespread acceptance that these products can help to boost general health or ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Uzbekistan

Awareness of health and wellness issues is traditionally low in Uzbekistan but there is growing interest in these issues among consumers. This trend is being encouraged by a number of factors, including greater media coverage of health issues and ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Switzerland

In 2013 vitamins and dietary supplements saw a positive development in terms of value sales growth. The long winter at the beginning of 2013 caused more illnesses, driving consumers’ purchases of self-medication products. In the case of sickness ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the Netherlands

Manufacturers of vitamins and dietary supplements are facing stricter regulation regarding the advertised health claims of their products. Several high-profile firms have been forced to change the labels on their products because some of their claims...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Italy

The worsening of the Italian economy has led Italians to reduce their spending on non-essentials and only purchase products when absolutely necessary. This trend does not favour categories which offer more long-term benefits, such as vitamins and ...

Sep 2014 | US$900 | Add to cart | View details

Company Profile

Glaxosmithkline Plc and Novartis AG in Consumer Health: Prospects for Their New Joint Venture

Among the largest pharmaceutical companies, both GlaxoSmithKline Plc and Novartis AG are global leaders in consumer health. While manufacturing disruptions and unfavourable market conditions in key geographies have hindered recent performance, these ...

Sep 2014 | US$525 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Algeria

Vitamins and dietary supplements benefited from a number of trends in Algeria towards the end of the review period. Sales notably benefited from rising disposable income levels during the review period, which expanded the consumer base for vitamins ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Germany

Vitamins and dietary supplements posted a current value decline of 3% in Germany in 2013. While there were multiple factors negatively influencing sales, much of the category’s value decline can be attributed to the favourable performance of private ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Kazakhstan

In 2013 vitamins and dietary supplements continue to benefit from expanding distribution and growing demand. A wider product assortment is becoming more available to a wider audience in Kazakhstan. The significant growth of direct sellers also ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Georgia

The Georgian government introduced sharp price cuts across most product areas in vitamins and dietary supplements in 2013, in order to make these products more affordable to consumers. As a result, current value sales overall saw a sharp decline of ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Russia

2013 saw continuation of the development of vitamins and dietary supplements in Russia. Its healthy growth is defined by Russians’ increasing awareness about the advantages of these products and their willingness to take preventive medication. Main ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Vietnam

Demand for vitamins and dietary supplements continued to rise strongly in 2013 thanks to increasing disposable incomes and higher awareness of vitamins and dietary supplements. Due to urbanisation, more people were leading busier and more-stressful ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Romania

Sales of vitamins and dietary supplements in Romania rose by 11%, in current value terms, in 2013, following a 15% rise in 2012, thanks to increasing usage of these products for preventing illness, strengthening the immune system, improving healthy ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Saudi Arabia

Vitamins and dietary supplements achieved a good performance in current value terms in 2013. Consumers became more health-conscious thanks to government campaigns focusing on heart disease and diabetes. In addition, the culture of consumer ...

Aug 2014 | US$900 | Add to cart | View details

Global Briefing

Consumer Health Trends, Developments and Prospects

Consumer health is a fast growing industry with strong development across categories. High healthcare costs have increased focus on self-care and prevention and the health and fitness trend has consumers seeking products that support personal ...

Jul 2014 | US$1,200 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Taiwan

Healthy growth continued in vitamins and dietary supplements, increasing by 5% in value sales in 2013. VDS products offer consumers a perceived quick and simple fix to combat their time-poor lifestyle choices and eating habits.

Jul 2014 | US$900 | Add to cart | View details
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    Custom Research Projects

    passport: market intelligence systems

    Passport: Consumer Health is the leading online market intelligence system for
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    Passport Vitamins and Dietary Supplements Americas

    Passport Vitamins and Dietary Supplements Asia Pacific and Australasia

    Passport Vitamins and Dietary Supplements Eastern Europe

    Passport Vitamins and Dietary Supplements Middle East and Africa

    Passport Vitamins and Dietary Supplements Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for vitamins and dietary supplements, helping you make clear, confident decisions.

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    Statistical Reference Handbook

    Statistical Reference Handbook

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