Since 2015, GlaxoSmithKline (GSK) has settled in as the global leader in consumer health thanks to its joint venture with Novartis that helped the company to strengthen its OTC portfolio, through key brands such as Voltaren, and expand its presence ...

Bayer AG, the third largest consumer health company in the world in 2016, continues its strong performance in over-the-counter (OTC) drugs. The company’s acquisition of Merck & Co in 2014 added important brands such as Claritin to Bayer’s portfolio, ...

Trends toward healthy lifestyles and disease prevention among consumers aiming to avoid expensive healthcare costs and extend healthy life spans are generating growth opportunities and challenges for VDS firms, while regulatory frames are ...

There continues to be an increased emphasis on the importance of vitamins for healthy growth and a better life. Paediatric vitamins and dietary supplements are in particular marketed widely because of the consistent sales growth recorded in this ...

Herbalife is the world’s leading direct seller in consumer health, with products in weight management and wellbeing, vitamins and dietary supplements, and sports nutrition. Despite recent scrutiny regarding the company’s business model, Herbalife is ...

Vitamins and dietary supplements witnessed a good performance in value terms in 2016 and this was due to the greater focus on maintaining good health among the Saudi population and the higher proportion of consumers opting for vitamin-fortified ...

Increasingly hectic lifestyles and busy work schedules have seen consumers eat out more often, with this in turn often leading to over-indulgence in meals which are often unbalanced in terms of nutrition. However, with higher levels of education and ...

Consumers’ awareness of healthy lifestyles has drastically improved due to government and private healthcare initiatives. People are now realising that nutrient deficiency can be a real problem, and that their lifestyle is a key contributor to this. ...

For many years, vitamins and dietary supplements have been sold in South Africa without strong government intervention. In November 2013, proposed amendments were however made to the law governing the sale of Complementary and Alternative Medicines ...

Renewed interest in natural healing and wellness has advanced growth and innovation in herbal/ traditional (H/T) consumer health. Meanwhile, increasing regulation and formalisation of H/T medicine has the potential to constrain the industry’s ...

According to the Estonian Consumers Union, the prevailing perception among 40% of the population was that supplementary vitamins and minerals are a natural part of daily life. The common understanding was that it is not possible to lead a healthy ...

The increasing uptake of nutrients in the form of pills, tablets and mini-drinks by urban people has caught the attention of the government, which now wants chemical tests conducted on products, and at same time having drug suppliers’ lists reviewed ...

Vitamins and dietary supplements as a whole registered current value growth of 1% in 2016. While vitamins and dietary supplements both recorded an increase in sales of 2%, tonics continued to struggle, posting a decline of 1% as a result of weakening...

2016 saw vitamins and dietary supplement companies introduce “superfood' supplements in both tablet and powder formats. The powder format was a direct reflection of the growth of real foods blended together to create super healthy smoothies. ...

In 2016, vitamins and dietary supplements accounted for a 22% share of overall consumer health value sales. The most popular formats for vitamins and dietary supplements are pills, tablets and mini drinks. Economic uncertainty served to limit new ...

Due to Hungarians’ strengthening health-consciousness, vitamins and dietary supplements experienced increasing demand over the review period. Hungarians now tend to pay greater attention to health prevention in order to avoid serious health problems,...

Due to the increasing health-consciousness of consumers in Hong Kong, vitamins and dietary supplements continued to record a positive performance in current value terms in 2016. With rising disposable incomes, people in Hong Kong were more willing to...

In 2016, consumers became increasingly aware of the significant role that vitamins and dietary supplements can play in their lives and this trend has grown strongly due to the improved economic performance and increase in living standards. Instead of...

The latter part of the review period saw a strong health and wellness trend, with this benefiting sales of vitamins and dietary supplements to a certain extent. Consumers are taking an increasingly proactive approach to their health and wellbeing, ...

Thai consumers are becoming more knowledgeable about how to stay healthy and they continue to invest in their own health by adopting the use of vitamins and dietary supplements. This contributed to the strong demand recorded in vitamins and dietary ...