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Vitamins and dietary supplements market research

Euromonitor has the world’s most comprehensive research on the vitamins and dietary supplements category within the consumer health industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the vitamins and dietary supplements market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our vitamins and dietary supplements market research answer questions such as:

  • What is the market size of vitamins and dietary supplements?
  • What are the major brands in vitamins and dietary supplements?
  • Which dietary supplement grew the fastest in the past year?

results

 

Country Report

Vitamins and Dietary Supplements in Greece

One of the most significant trends in vitamins and dietary supplements towards the end of the review period was the liberalisation of the distribution of these products. By the end of 2013, vitamins and dietary supplements were available on the ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Pakistan

Vitamins and dietary supplements posted a 23% increase in current value sales in 2013 to reach PKR1.6 billion. The recovery of the economy from recession and the convenience trend, which encouraged consumers to spend more on vitamins and dietary ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Costa Rica

Given the increasing health awareness towards nutrition amongst local consumers and the intensifying word of mouth advertising, vitamins and dietary supplements rapidly gained in popularity, representing a significant growth opportunity for the ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Ecuador

Due to stronger controls on self-medication, consumers are becoming more interested in preventing ailments rather than in curing them. The switches made in 2013 were for systemic analgesics and cough and cold remedies. This was a result of the ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Canada

Growth in vitamins and dietary supplements was tempered marginally from the relatively high growth in previous years (3% in 2012), to 2% in 2013. The ageing of the population in Canada has been one of the key drivers of growth in this category for ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Guatemala

In 2013, vitamins and dietary supplements recorded current value sales growth of 8% to reach GTQ232 million. Several economy products entered the category in this year. One of the strongest retailers of economy products is Wal-Mart Centroamérica SA, ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Colombia

Vitamins and dietary supplements (vitamins and dietary supplements) in Colombia is one of the most important categories in terms of sales within the consumer health industry. It may be due to the opposition of disease with the ideal of better ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Venezuela

Low innovation was the most relevant trend recorded in vitamins and dietary supplements in 2013. Whilst this category has traditionally recorded high dynamism in terms of launches and product development, firms found strong difficulties in ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Estonia

Vitamins and dietary supplements saw healthy retail value sales growth in 2013, as consumer confidence recovered and Estonians began trading up. The shift towards branded and quality products was evident, as price was no longer the primary factor in ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Serbia

The trend towards healthy habits and lifestyles among Serbian consumers intensified in 2013. There are more and more reports about healthy lifestyles and prevention in both electronic and printed media. One of the most important parts of this story ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in South Africa

Sales of vitamins and dietary supplements in South Africa continue to be supported by middle- to high-income earners. From the perspective of lower-income earners, such products continue to be perceived as luxuries, and when faced with disposable ...

Mar 2014 | US$900 | Add to cart | View details

Company Profile

Herbalife Ltd in Consumer Health

Herbalife, which focuses on weight management, vitamins and dietary supplements, and, more recently, sports nutrition, has developed into the world leading direct seller in consumer health and fourth largest company overall. Despite recent scrutiny ...

Mar 2014 | US$525 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Poland

Demand for vitamins and dietary supplements was driven by rising health awareness amongst consumers, which contributed to retail value sales seeing growth of 3% in 2013. Self-medication also became more popular, particularly in large cities, where ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Slovenia

Newly launched dietary supplements saw erratic growth in Slovenia over the review period. In 2012 alone, 1,087 newly registered products were seen, according to the Ministry of Health of the Republic of Slovenia. While a high number of new products ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Sweden

The combination between current health trends, an ageing population and extensive media focus on different diets continued to be the most influential factors on the category. Consumers are becoming increasingly aware of which vitamins and minerals ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in China

The crackdown by China Food and Drug Administration on illegal production, sales, additives and advertising in health food from mid-2013 had a negative impact on sales of vitamins and dietary supplements in China, resulting in decelerating value ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Belarus

The regulatory environment for vitamins and dietary supplements did not become more stringent in Belarus in 2013, because it was already as strict as it was for OTC products. The sales of vitamins and dietary supplements are still prohibited in any ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Lithuania

With growing vitamins and dietary products original shelf prices over the last few years enabled producers to grow the capacity for discounting. The discounting wars amongst producers that lasted for four consecutive years reached their peak in 2013,...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Macedonia

In 2013, vitamins and dietary supplements posted a 6% rise in current value sales to reach MKD664 million. Sales continue to benefit strongly from the growing health and wellness trend in Macedonia.

Mar 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Latvia

Growing prosperity and improving optimism regarding Latvia's economic outlook led to changes in consumer purchasing habits in 2013. This in turn had a positive impact on the retail value sales of vitamins and dietary supplements. Supported by higher ...

Mar 2014 | US$900 | Add to cart | View details

Company Profile

Procter & Gamble Co, The in Consumer Health

Already one of the world’s largest consumer goods producers, The Procter & Gamble Co (P&G) has set its sights on consumer health as its next growth platform. Through its recent joint venture with Teva Pharmaceutical Industries Ltd, P&G vastly ...

Jan 2014 | US$525 | Add to cart | View details

Passport

Passport Vitamins and Dietary Supplements Americas

All current Vitamins and Dietary Supplements data and analysis for 15 North and Latin American countries. Includes access to specialized research teams, competitor insight, historic and forecast data, plus advanced data modeling tools, breaking news ...

Jan 2014 | US$12,500 | Add to cart | View details

Passport

Passport Vitamins and Dietary Supplements Asia Pacific and Australasia

All current Vitamins and Dietary Supplements data and analysis for 18 Asia Pacific and Australasia countries. Includes access to specialized research teams, competitor insight, historic and forecast data, plus advanced data modeling tools, breaking ...

Jan 2014 | US$12,500 | Add to cart | View details

Passport

Passport Vitamins and Dietary Supplements Eastern Europe

All current Vitamins and Dietary Supplements data and analysis for 18 Eastern European countries. Includes access to specialized research teams, competitor insight, historic and forecast data, plus advanced data modeling tools, breaking news and more

Jan 2014 | US$12,500 | Add to cart | View details

Passport

Passport Vitamins and Dietary Supplements Middle East and Africa

All current Vitamins and Dietary Supplements data and analysis for 12 Middle East and African countries. Includes access to specialized research teams, competitor insight, historic and forecast data, plus advanced data modeling tools, breaking news ...

Jan 2014 | US$9,500 | Add to cart | View details

Passport

Passport Vitamins and Dietary Supplements Western Europe

All current Vitamins and Dietary Supplements data and analysis for 17 Western European countries. Includes access to specialized research teams, competitor insight, historic and forecast data, plus advanced data modeling tools, breaking news and more

Jan 2014 | US$12,500 | Add to cart | View details

Passport

Passport Vitamins and Dietary Supplements Global

All of our data and analysis for Vitamins and Dietary Supplements in 80 countries. Includes historic and forecast data from 1997-2016, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, ...

Jan 2014 | US$50,000 | Add to cart | View details

Strategy Briefing

Parents-in-Waiting: Global Perinatal Market Trends

Despite low birth rates and economic pressures, pregnancy and childbirth are celebrated more than ever. From the moment of conception, routines and shopping habits change radically and a growing “bump” industry has emerged, spanning everything from ...

Dec 2013 | US$2,600 | Add to cart | View details

Company Profile

Sanofi in Consumer Health

Sanofi, France’s largest drug manufacturer, is on a mission to firmly establish itself atop the global consumer health industry. A spate of recent acquisitions and joint ventures has seen its sales soar - and ranking in the industry - since 2007. ...

Dec 2013 | US$525 | Add to cart | View details

Company Profile

GlaxoSmithKline Plc in Consumer Health

GlaxoSmithKline Plc is among the world’s largest consumer health producers. However, a recent spate of shake-ups, including brand divestments throughout 2012, and an overreliance on its largest markets, has seen it lose ground recently. The company ...

Nov 2013 | US$525 | Add to cart | View details

Company Profile

Bayer AG in Consumer Health

Bayer AG, a global leader in life and material sciences, ranks as the world’s number two consumer health company by sales. With aggressive growth plans in emerging markets and the cash to back them, the company hopes to unseat rival Johnson & Johnson...

Nov 2013 | US$525 | Add to cart | View details

Company Profile

Johnson & Johnson Inc in Consumer Health

The health and beauty conglomerate Johnson & Johnson was once again able to retain the title of global consumer health sales leader in 2012. After several years of production disruptions in its home market of the US and growing regulatory concerns ...

Oct 2013 | US$525 | Add to cart | View details

Company Profile

Novartis AG in Consumer Health

As one of the world’s largest pharmaceutical companies, Novartis is a global leader in consumer health. However, the company has faced significant manufacturing disruptions that have adversely affected its industry sales. While remediation in the US ...

Sep 2013 | US$525 | Add to cart | View details

Company Profile

NBTY Inc in Consumer Health

NBTY is a global leader in vitamins and dietary supplements as well as sports nutrition. Its total consumer health value sales reached US$2.4 billion in 2012. The company has a 3-prong business model with its own retail operations (Holland & Barrett ...

Sep 2013 | US$525 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Saudi Arabia

There was growing health-consciousness in Saudi Arabia during the review period. This trend was partly linked to a growing media focus on health issues, with a strong focus on the high incidence of lifestyle diseases such as heart disease and ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the Netherlands

Vitamins and dietary supplements – mainly the dietary supplements – continued to have healthy growth in 2012. Vitamins remained under pressure as a result of the poor performance from larger segments such as multivitamins. Changes in Dutch eating ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Egypt

There was growing health-consciousness in Egypt among the upper- and middle-income consumers during the review period. This trend was partly linked to a growing media focus on health issues, while the Swine Flu epidemic in the middle of the review ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Azerbaijan

Towards the end of the review period, vitamins and dietary supplements became a category containing numerous products which remain very popular in Azerbaijan in spite of the relatively high unit prices charged for these products. In Azerbaijan, ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Morocco

National consumption of vitamins and dietary complements continues to increase by 9% in 2012 for the entire category, while dietary supplements achieved a 8% increase from 2011.

Aug 2013 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Portugal

The performance of vitamins and dietary supplements in Portugal has been severely affected by the country’s precarious economic reality. Vitamins and dietary supplements are not considered essential and are mostly sought when symptoms occur or ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Iran

The majority of doctors in Iran tend to recommend the consumption of mineral supplements and vitamins when prescribing Rx medicines to their patients. As a result, consumption of mineral supplements and vitamins in Iran is significant and continues ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Switzerland

Vitamins and dietary supplements was strongly influenced by the growing health awareness of Swiss consumers in 2012. The general health and wellness trend contributed to an increasing number of Swiss consumers starting to look after their health more...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Belgium

Whilst opinions differed on the fortunes of vitamins and dietary supplements in 2011, industry consensus was that the whole category was in a state of crisis in 2012. From 14 December 2012, the regulatory environment for vitamins and dietary ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Austria

Overall vitamins and dietary supplements was strongly influenced by the health and wellness trend in 2012. With growing health concerns and an increasing number of people being forced to lead rather unhealthy lifestyles due to increased working ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Germany

Retail value sales of vitamins and dietary supplements declined in Germany in 2012 for the third year in a row, this time by 3% to €1.432 billion. Apart from the sheer maturity and saturation of the category, it also continued to be under pressure ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Kenya

The majority of consumers view the consumption of vitamins and dietary supplements as desirable, even though such products are often beyond the reach of many people. High-income households view them as essentials, and many buy them for use by family ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Cameroon

In 2012 growth was stronger than the review period average with a current value terms increase of 9%, compared with a review period CAGR of just under 8%. Direct selling continues to gain popularity in Cameroon with aggressive marketing of a wide ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in New Zealand

During 2012 New Zealand consumers continued to concerned with health and wellness issues, attempting to eat healthy food and follow a regime of diet and exercise. Indeed, self-medication and self-care continued to be major trends within consumer ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Bulgaria

Vitamins and dietary supplements in Bulgaria increased rapidly over the review period. In 2012 sales reached BGN97 million, due to Bulgarians’ increasing disposable incomes and their growing concern for healthy lifestyles and preventing illness. The ...

Jul 2013 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the United Kingdom

Although seeing significant differences between the numerous categories, vitamins and dietary supplements as a whole continued to grow by 4% in current value terms to reach £738 million in 2012. Cautious consumer spending, lower consumption and a ...

Jul 2013 | US$900 | Add to cart | View details
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passport: market intelligence systems

Passport: Consumer Health is the leading online market intelligence system for
strategic, corporate and marketing planning.

Passport Vitamins and Dietary Supplements Americas

Passport Vitamins and Dietary Supplements Asia Pacific and Australasia

Passport Vitamins and Dietary Supplements Eastern Europe

Passport Vitamins and Dietary Supplements Middle East and Africa

Passport Vitamins and Dietary Supplements Western Europe

A regional subscription delivers unrivalled levels of research and analysis for vitamins and dietary supplements, helping you make clear, confident decisions.

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Statistical Reference Handbook

Statistical Reference Handbook