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Watches market research

Euromonitor has the world’s most comprehensive research on the watches category within the personal goods industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the watches market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our watches market research answer questions such as:

  • How do sales of mechanical, quartz analogue and quartz digital watches compare?
  • Which format of watch underpins most sales: casual, formal or sports?
  • Which retail channel is showing the most future promise?

results

 

Country Report

Watches in India

People are becoming bolder and more adventurous in terms of the style of watches and colours they choose. In recent years, Indian consumers have become far more assertive about the brands and type of watches they want although they remain more ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Watches in Australia

Growth in watches in Australia in 2014 was fuelled by watches in the higher priced segments (mid-high mechanical and mid-high quartz) indicating that consumers have developed an appreciation for higher quality watches. Watches is highly brand-driven,...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Watches in Canada

Watches continue to evolve into fashion accessories and fashion statements as much as they are used as timepieces. The growing use of watches as an individual expression of style, the expansion of the range of designs available in both modern and ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Watches in the US

Smartwatches were first introduced into the US market in the early 2000s, but the technology of the era only provided for products that consumers deemed too expensive with poor usability. However, in 2013, major manufacturers felt that technological ...

Nov 2014 | US$900 | Add to cart | View details

Global Briefing

The Present and Future of Smart Accessories

Smartwatches and smart jewellery have seen a flurry of product launches in 2013 and 2014.This report analyses the leading products and their possible impact on the existing personal accessories market. It also proposes steps to enhance the appeal of ...

Nov 2014 | US$1,200 | Add to cart | View details

Country Report

Watches in Poland

Polish consumers increasingly purchase more expensive premium, and even luxury, brands of watches. Although basic and mid-priced watches still dominate watches in Poland, high-priced brands, especially mechanical watches, are becoming more popular. ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in Japan

Due to the April 2014 consumption tax increase, sales of watches in Japan gained strongly from the end of 2013 and saw their peak in March 2014. After the tax increase, consumer spending was depressed and watches sales dropped from the month of April...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in Mexico

In 2014 several new competitors entered the category, offering products with already positioned brands. These competitors sought to leverage their brands’ presence and popularity in other categories in order to attract consumers. Some examples of ...

Oct 2014 | US$900 | Add to cart | View details

Company Profile

Swatch Group Ltd, The in Personal Accessories

The Swatch Group Ltd is a major player in the watches industry, through its many acquisitions of majority stakes in smaller Swiss watch-making houses since the mid-1990s. Swatch is not only a leader in terms of its brand portfolio, but is also the ...

Oct 2014 | US$525 | Add to cart | View details

Country Report

Watches in Argentina

Watches grew by 13% in value terms in 2014, three percentage points above the review period CAGR. This growth can be explained by the increase in unit prices. According to CAME, the local Confederation of Medium-sized Enterprises, in April 2014 watch...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in South Africa

Watches in South Africa is set to increase in current value by 6% in 2014. Brand loyalty continues to play a significant role in terms of driving consumer demand for specific brands in watches. When it comes to mid-priced watches and high-priced ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in Sweden

Watch sales in Sweden registered positive development over the review period, with a value CAGR of 6%, for two main reasons. Firstly, unlike in the rest of Europe, the economy in Sweden did not slump, and an increasing number of Swedes opted to show ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in the United Kingdom

Polarisation was the most influential trend within watches in 2014 as many UK consumers opted either for luxury timepieces or basic, low-priced watches. Demand for watches generally follows disposable income trends and as the personal wealth of the ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in the Netherlands

Watches showed a slight recuperation in growth during 2014 in comparison to the previous year when sales were impacted by the effects of the economic recession in the Netherlands. Renewed consumer confidence and competition in terms of product ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in Turkey

Turkish consumers are increasingly choosing to own a range of different watches so that they have one to use on every possible different occasion, including sport, business and casual. Consumers are thus replacing their watches more regularly as ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in Switzerland

Industry sources estimate that approximately 50% to 60% of the total watches category turnover in Switzerland is generated through tourism, which underlines its dependence on the tourist trade. In particular, the visitors from China and the Gulf ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in Spain

Value sales of watches are set to decline by 2% in current terms in 2014. Although this is a poor performance generally, it still represents an improvement on the dismal results recorded in the category during 2013 and during earlier years of the ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in the United Arab Emirates

Swiss luxury watches enjoy strong popularity in the United Arab Emirates and are widely viewed as status symbols, both by aspirational local consumers and by tourists focused on luxury shopping. The country has the largest sales in the GCC region for...

May 2014 | US$900 | Add to cart | View details

Country Report

Watches in Thailand

To Thai consumers, watches are not just a keeper of time but an accessory representing the owner’s preference and personal characteristics as well. The growth of watches has been supported by an increasing level of penetration of them nationwide. ...

May 2014 | US$900 | Add to cart | View details

Country Report

Watches in France

Watches experienced mixed fortunes in France in 2013, with volume terms continuing to increase. However, the recessionary economic climate had a negative impact on value sales which declined as consumers traded down to lower priced watches. The rise ...

May 2014 | US$900 | Add to cart | View details

Country Report

Watches in Hong Kong, China

Mainland visitors account for the majority of watches sales in Hong Kong. According to Prince Jewellery & Watch Co (one of the biggest local watch retailers), 90% of its clients in 2012 were mainland visitors, with such consumers typically purchasing...

May 2014 | US$900 | Add to cart | View details

Country Report

Watches in Russia

From 1 January 2012, according to a decision by the Custom Union Committee, importers of watches must pay a custom fee equating to 10% of the product price, but not less than EUR10 per item. Previously, the custom fee for watches was set at 20% of ...

May 2014 | US$900 | Add to cart | View details

Country Report

Watches in the Philippines

As smartphones continued to gain in popularity in the Philippines, fewer consumers found it necessary to purchase watches as their smartphones are able to perform the same functions. Manufacturers depended on marketing watches as a fashion accessory ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Watches in Singapore

Watches sees value growth of 9% in 2013, accounting for value sales of S$1.5 billion. International brands have been driving value sales of watches in Singapore. In addition, a trend of trading up to luxury brands among consumers has been identified....

Mar 2014 | US$900 | Add to cart | View details

Country Report

Watches in Brazil

Despite the high penetration of mobile phones in Brazil and many people using this device to check the time or as an alarm to wake up, watch manufacturers were able to keep sales up over the last couple of years by introducing modern designs and ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Watches in South Korea

The category’s current value growth accelerated constantly over the review period, reaching 9% in 2013. In 2013, the category’s performance was largely driven by high mechanical watches, which achieved current value growth of 15%. High-priced watches...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Watches in Italy

Watches continued to be one of the categories that felt the effects of the recession only to a limited extent. Despite the dampened consumer spending confidence, which restrained most FMCG categories, watches performed significantly better than other...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Watches in Romania

During 2012, watches was a category strongly affected by the effects of the economic crisis, although the lingering effects of the economic recession were felt less keenly in the country during 2013 as the category finally began registering positive ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Watches in Taiwan

Taiwan experienced value growth in watches from 2010 onwards due to the liberalisation of tourism regulations for mainland Chinese travelling as a tour group which started in 2008. However, the effects were not as pronounced due to poor economic ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Watches in Malaysia

Demand for luxury watches increased dramatically in Malaysia during 2013 as rising purchasing power became more apparent in the purchasing choices of Malaysian consumers. As income levels rise, Malaysian consumers are becoming more willing to spend ...

Jan 2014 | US$900 | Add to cart | View details

Company Profile

LVMH Moët Hennessy Louis Vuitton SA in Personal Accessories

LVMH is the largest personal accessories player in the world, and has steadily increased its share through acquisitions and organic growth. However, a recent slowdown in sales growth has highlighted some weaknesses in the company’s portfolio. While ...

Jan 2014 | US$525 | Add to cart | View details

Country Report

Watches in Germany

Watches benefited from the success of being promoted and celebrated by watch manufacturers as a popular fashion accessory. In Germany, consumers across a broad target audience responded with overwhelming interest in watches in 2013. This consumer ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Watches in Indonesia

Watches continued to be increasingly regarded as a status symbol among the wealthy. For this reason, luxury watches had the strongest growth both in mechanical and quartz analogue watches. Mechanical watches in particular are dominated by male luxury...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Watches in China

The decelerating economic growth in China amid the uncertain global economic outlook in 2012 negatively affected the development of the watches category, with reduced import volumes. Meanwhile, local consumers demonstrated less enthusiasm for premium...

Dec 2013 | US$900 | Add to cart | View details

Company Profile

Seiko Holdings Corp in Personal Accessories

Seiko remains overly reliant on the Japanese market while its toehold in China has weakened over the review period. The company is placing increasing focus on high-priced watches as it attempts to grow in both China and the US. As the Japanese watch ...

Nov 2013 | US$525 | Add to cart | View details

Global Briefing

Watches Global Trends and Opportunities

This report analyses the global watches market, providing in-depth insight of major trends and growth drivers, and examining the future growth markets for each watches category.

Nov 2013 | US$1,200 | Add to cart | View details

Global Briefing

Luxury Losing Its Lustre in Personal Accessories

Consumer spending on personal accessories such as bags, jewellery and watches is a discretionary expense, and likely to suffer amid recessionary fears. An analysis of the role of the luxury segment in these categories reveals factors which have ...

Jun 2013 | US$1,200 | Add to cart | View details

Company Profile

Fossil Inc in Personal Accessories

Fossil began as a retailer selling affordable watches with a vintage look. It moved on to acquire and license exclusive globally-established and renowned brand. Fossil has developed from a watch brand to encompass other accessories, including ...

Nov 2012 | US$525 | Add to cart | View details

Country Report

Watches in Ukraine

In 2012 sales of low cost watches decreased against a background of total market growth. This stems from the decline in black market share and a re-focusing among Ukrainians on more quality and therefore more expensive watches. Many consumers who ...

Sep 2012 | US$900 | Add to cart | View details

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