Euromonitor International publishes the world's most comprehensive market research on the watches industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Watches in Romania

Aug 2017

Growing economic confidence and rising incomes are benefiting all price bands across watches. However, many high-income consumers are increasingly aspirational in their purchasing patterns and are attracted by iconic brands as status symbols. As a ...

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Country Report

Watches in South Africa

Aug 2017

In South Africa, watches are increasingly being worn as fashion statements rather than for time-keeping purposes. This is because mobile phones are increasingly being used for time-keeping, obviating the need to check one’s watch. Due to the changing...

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Country Report

Watches in Japan

Aug 2017

Watches in Japan saw current value growth of 2% in 2017, with it quickly recovering from the sharp decline of 13% recorded in the previous year. Compared to the very strong period prior to 2016, ‘Bakugai’, or conspicuous shopping mainly by Chinese ...

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Country Report

Watches in Mexico

Aug 2017

At the start of 2016 the Mexican peso hit its lowest value against the US dollar since 1981, with an exchange rate of MXN19.00/USD1.00. During the first quarter of the year the exchange rate went back to more stable values, but most companies ...

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Country Report

Watches in the US

Aug 2017

Watches registered a decline of 6% in both volume and current value terms in 2017. The underperformance of the category was largely attributed to the soft local demand and the greater strength of the US dollar, which negatively impacted tourism ...

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Country Report

Watches in Singapore

Jul 2017

The retailing scene in Singapore remained challenging in 2017, with retailers actively conducting price promotions to drive sales. Meanwhile, the market for second hand watches grew as many consumers sourced timepieces at more affordable prices. ...

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Country Report

Watches in the United Arab Emirates

Jul 2017

Consumer spending was affected by the economic slowdown in 2016 and 2017, leading to fewer jobs, below expected salary improvements, difficulties in maintaining cost/profit ratios in business, especially for small- and medium-sized enterprises. These...

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Country Report

Watches in Taiwan

Jul 2017

Sales of watches are mainly driven by Chinese tourists. According to tourist records, the number of arrivals from China showed a sharp downturn in 2016. The 20% tax imposed on luxury goods by the Chinese government, especially on high watches, forced...

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Country Report

Watches in Thailand

Jul 2017

Watches continued to record a positive performance showing current value sales growth of 5% reaching THB15.0 billion in 2017. Even though consumption among Thai consumers and their mood for shopping can be impacted by a soft economic situation as ...

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Country Report

Watches in the Philippines

Jul 2017

One of the biggest trends in watches over the last couple of years was the rapid growth in retail space at various price points, in strategic locations, and with a variety of target consumers; not only focused in large cities, but also spread across ...

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Country Report

Watches in Malaysia

Jul 2017

Manufacturers and retailers of watches in Malaysia reduced their spending on the launch of watch exhibitions in 2017. The recent 10th edition of A Journey Through Time was celebrated over a 10-day period in Starhill Gallery during November 2016. ...

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Country Report

Watches in Australia

Jul 2017

Smartwatches continued to be the key talking point in watches in Australia, with 2016/2017 experiencing more launches in this area from traditional watchmakers as they look to effectively compete with consumer electronics companies. According to ...

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Country Report

Watches in India

Jul 2017

Indian consumers gradually moved towards adopting luxury watches and premium products. With watches perceived as fashion statements by urban consumers, and an increasing number of producers of premium global watch brands entering the country, there ...

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Watches in South Korea

Jun 2017

Watches posted a healthy growth rate in 2017 as most products in different categories generated sales rises. Although the high double-digit value growth of previous years has stopped, watches continues to expand, thanks to mechanical watches and high...

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Country Report

Watches in the Netherlands

Jun 2017

Towards the end of the review period, demand for watches in the Netherlands was defined by the growing interest in design and the shift towards premium products, which was in part supported by the improved economic environment in the country and ...

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Country Report

Watches in Poland

Jun 2017

The key trend in 2017 was the increasing demand for premium mechanical and quartz analogue timepieces. It transpired that smart phones and smart watches did not fiercely affect the interest in traditional watches. This is because Poles have a ...

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Country Report

Watches in Sweden

Jun 2017

Swedes showed an interest in newly emerging local brands in 2017. Following the success of Daniel Wellington in 2010, new Swedish companies launched mid-priced analogue watches, for example Triwa, Knut Gadd and TID Watches. In 2016 and 2017, emerging...

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Country Report

Watches in Russia

Jun 2017

The economic situation remained very difficult in Russia, despite signs of recovery. This, and the growing popularity of electronic gadgets, especially smartphones and smartwatches, negatively impacted the demand for watches. In 2017, retail volume ...

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Country Report

Watches in Germany

Jun 2017

Demand continued to increase for luxury and premium products. Consumers increasingly sought investment pieces, such as Rolex, in the unpredictable economic environment. This was reflected in high mechanical watches – the biggest category – which ...

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Country Report

Watches in Canada

Jun 2017

Watches continued to experience steady growth in Canada in 2017. Watches nowadays are less of a functional accessory but rather a statement piece to express an individual’s sense of style and personality. Consumers became more sophisticated about ...

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