RSS print

Watches market research

Euromonitor has the world’s most comprehensive research on the watches category within the personal goods industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the watches market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our watches market research answer questions such as:

  • How do sales of mechanical, quartz analogue and quartz digital watches compare?
  • Which format of watch underpins most sales: casual, formal or sports?
  • Which retail channel is showing the most future promise?

results

 

Country Report

Watches in Russia

Watches registered fair retail value growth of 7% in 2014 and reached RUB36.2 billion. Mechanical and quartz digital watches posted the highest retail value growth of 8% and 10% respectively, due to the rapid growth of its high-value segments.

Feb 2015 | US$900 | Add to cart | View details

Country Report

Watches in Ukraine

In spite of the economic and political crisis in the country in 2014, the largest growth in value was demonstrated by mid watches, particularly mid quartz analogue watches, which saw value growth of 10% over the year and mid quartz digital watches, ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Watches in Malaysia

The collection of luxury watches is increasingly important in Malaysia, as a result of various campaigns launched by leading players such as Swiss Watch Gallery in collaboration with Tourism Malaysia. The Art of Time is Malaysia’s premier luxury ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Watches in Romania

Watches suffered during the years of recession as consumers generally refrained from purchasing personal accessories in order to cut their expenses. The pace of current value growth picked up in 2013, and recovery continued in 2014 as watches ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Watches in Indonesia

To a number of Indonesian consumers, especially middle- to upper-income consumers, watches do not just keep time but also are accessories representing the owner’s preference and personal characteristics. The growth of watches has been supported by an...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Watches in the Philippines

Watches slowed in current value growth during 2014, though remaining positive. Increased penetration of smartphones in the Philippines saw consumers being more reliant on them to tell time amongst other functions. Coupled with the high penetration of...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Watches in Italy

Sales of watches were only mildly negatively affected by the current economic crisis affecting Italy, showing a mild increase over 0% in 2014. 2014 saw consumer spending confidence slightly improving compared to 2013, and watches performed better ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Watches in Hong Kong, China

In line with the latest Federation of the Swiss Watch Industry statistics, overall sales of Swiss watches in Hong Kong declined by 7% during the first three quarters of 2013. Watches' total value sales in 2014 HKD18.1 billion, with a continual ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Watches in Brazil

After acquiring Dumont Saab, Technos da Amazônia enjoyed strong value share growth in 2014, increasing its portfolio with international brands outstanding Fossil, Michael Kors, Emporio Armani, Armani Exchange, Diesel and Marc Jacobs. Also, part of ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Watches in China

The strengthened state censorship in 2013 of controlling gifts to authorities took the anti-corruption crackdown to a higher level and resulted in a severe decline in sales of high mechanical and analogue watches in China. As a result, consumers ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Watches in France

In line with what happened in 2013, French consumers reduced purchases of watches in 2014 and when they bought them, they preferred more expensive products because of their higher quality. Watches are increasingly seen as a pleasure- and ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Watches in Germany

Even though value sales of watches in Germany are expected to have registered further declines volume and value sales over the course of 2014, overall volume sales of watches remain at a fairly high level in the country. Opposing trends such as the ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Watches in India

People are becoming bolder and more adventurous in terms of the style of watches and colours they choose. In recent years, Indian consumers have become far more assertive about the brands and type of watches they want although they remain more ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Watches in Australia

Growth in watches in Australia in 2014 was fuelled by watches in the higher priced segments (mid-high mechanical and mid-high quartz) indicating that consumers have developed an appreciation for higher quality watches. Watches is highly brand-driven,...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Watches in Canada

Watches continue to evolve into fashion accessories and fashion statements as much as they are used as timepieces. The growing use of watches as an individual expression of style, the expansion of the range of designs available in both modern and ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Watches in the US

Smartwatches were first introduced into the US market in the early 2000s, but the technology of the era only provided for products that consumers deemed too expensive with poor usability. However, in 2013, major manufacturers felt that technological ...

Nov 2014 | US$900 | Add to cart | View details

Global Briefing

The Present and Future of Smart Accessories

Smartwatches and smart jewellery have seen a flurry of product launches in 2013 and 2014.This report analyses the leading products and their possible impact on the existing personal accessories market. It also proposes steps to enhance the appeal of ...

Nov 2014 | US$1,200 | Add to cart | View details

Country Report

Watches in Poland

Polish consumers increasingly purchase more expensive premium, and even luxury, brands of watches. Although basic and mid-priced watches still dominate watches in Poland, high-priced brands, especially mechanical watches, are becoming more popular. ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in Japan

Due to the April 2014 consumption tax increase, sales of watches in Japan gained strongly from the end of 2013 and saw their peak in March 2014. After the tax increase, consumer spending was depressed and watches sales dropped from the month of April...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in Mexico

In 2014 several new competitors entered the category, offering products with already positioned brands. These competitors sought to leverage their brands’ presence and popularity in other categories in order to attract consumers. Some examples of ...

Oct 2014 | US$900 | Add to cart | View details

Company Profile

Swatch Group Ltd, The in Personal Accessories

The Swatch Group Ltd is a major player in the watches industry, through its many acquisitions of majority stakes in smaller Swiss watch-making houses since the mid-1990s. Swatch is not only a leader in terms of its brand portfolio, but is also the ...

Oct 2014 | US$525 | Add to cart | View details

Country Report

Watches in Argentina

Watches grew by 13% in value terms in 2014, three percentage points above the review period CAGR. This growth can be explained by the increase in unit prices. According to CAME, the local Confederation of Medium-sized Enterprises, in April 2014 watch...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in South Africa

Watches in South Africa is set to increase in current value by 6% in 2014. Brand loyalty continues to play a significant role in terms of driving consumer demand for specific brands in watches. When it comes to mid-priced watches and high-priced ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in Sweden

Watch sales in Sweden registered positive development over the review period, with a value CAGR of 6%, for two main reasons. Firstly, unlike in the rest of Europe, the economy in Sweden did not slump, and an increasing number of Swedes opted to show ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in the United Kingdom

Polarisation was the most influential trend within watches in 2014 as many UK consumers opted either for luxury timepieces or basic, low-priced watches. Demand for watches generally follows disposable income trends and as the personal wealth of the ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in the Netherlands

Watches showed a slight recuperation in growth during 2014 in comparison to the previous year when sales were impacted by the effects of the economic recession in the Netherlands. Renewed consumer confidence and competition in terms of product ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in Turkey

Turkish consumers are increasingly choosing to own a range of different watches so that they have one to use on every possible different occasion, including sport, business and casual. Consumers are thus replacing their watches more regularly as ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in Switzerland

Industry sources estimate that approximately 50% to 60% of the total watches category turnover in Switzerland is generated through tourism, which underlines its dependence on the tourist trade. In particular, the visitors from China and the Gulf ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in Spain

Value sales of watches are set to decline by 2% in current terms in 2014. Although this is a poor performance generally, it still represents an improvement on the dismal results recorded in the category during 2013 and during earlier years of the ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Watches in the United Arab Emirates

Swiss luxury watches enjoy strong popularity in the United Arab Emirates and are widely viewed as status symbols, both by aspirational local consumers and by tourists focused on luxury shopping. The country has the largest sales in the GCC region for...

May 2014 | US$900 | Add to cart | View details

Country Report

Watches in Thailand

To Thai consumers, watches are not just a keeper of time but an accessory representing the owner’s preference and personal characteristics as well. The growth of watches has been supported by an increasing level of penetration of them nationwide. ...

May 2014 | US$900 | Add to cart | View details

Country Report

Watches in Singapore

Watches sees value growth of 9% in 2013, accounting for value sales of S$1.5 billion. International brands have been driving value sales of watches in Singapore. In addition, a trend of trading up to luxury brands among consumers has been identified....

Mar 2014 | US$900 | Add to cart | View details

Country Report

Watches in South Korea

The category’s current value growth accelerated constantly over the review period, reaching 9% in 2013. In 2013, the category’s performance was largely driven by high mechanical watches, which achieved current value growth of 15%. High-priced watches...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Watches in Taiwan

Taiwan experienced value growth in watches from 2010 onwards due to the liberalisation of tourism regulations for mainland Chinese travelling as a tour group which started in 2008. However, the effects were not as pronounced due to poor economic ...

Feb 2014 | US$900 | Add to cart | View details

Company Profile

LVMH Moët Hennessy Louis Vuitton SA in Personal Accessories

LVMH is the largest personal accessories player in the world, and has steadily increased its share through acquisitions and organic growth. However, a recent slowdown in sales growth has highlighted some weaknesses in the company’s portfolio. While ...

Jan 2014 | US$525 | Add to cart | View details

Company Profile

Seiko Holdings Corp in Personal Accessories

Seiko remains overly reliant on the Japanese market while its toehold in China has weakened over the review period. The company is placing increasing focus on high-priced watches as it attempts to grow in both China and the US. As the Japanese watch ...

Nov 2013 | US$525 | Add to cart | View details

Global Briefing

Watches Global Trends and Opportunities

This report analyses the global watches market, providing in-depth insight of major trends and growth drivers, and examining the future growth markets for each watches category.

Nov 2013 | US$1,200 | Add to cart | View details

Global Briefing

Luxury Losing Its Lustre in Personal Accessories

Consumer spending on personal accessories such as bags, jewellery and watches is a discretionary expense, and likely to suffer amid recessionary fears. An analysis of the role of the luxury segment in these categories reveals factors which have ...

Jun 2013 | US$1,200 | Add to cart | View details

Company Profile

Fossil Inc in Personal Accessories

Fossil began as a retailer selling affordable watches with a vintage look. It moved on to acquire and license exclusive globally-established and renowned brand. Fossil has developed from a watch brand to encompass other accessories, including ...

Nov 2012 | US$525 | Add to cart | View details

Recently Viewed Items more ›

    Custom Research Projects

    Passport: market intelligence system

    Passport: Personal Accessories is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Personal Accessories Global

    A global subscription delivers unrivalled levels of research and analysis for personal accessories, helping you make clear, confident decisions.

    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here