Watches market research

Euromonitor has the world’s most comprehensive research on the watches category within the personal goods industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the watches market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our watches market research answer questions such as:

How do sales of mechanical, quartz analogue and quartz digital watches compare?
Which format of watch underpins most sales: casual, formal or sports?
Which retail channel is showing the most future promise?

Filter Results

Total: (17)

Country Report

Watches in Mexico

After almost ten years of double-digit growth in sales of watches, with annual growth rates in the range of 10–21%, sales suffered a decline of 1.3% in 2009. The impact was worst for quartz analogue watches. with a decline of 2.5%. Consumers purchase...

Dec 2010 | US$900| Add to cart | View details ›

Country Report

Watches in Spain

One major influence on the watch market today is the gradual replacement of watches with clock-faces by other devices for which telling the time is an additional feature rather than their primary purpose. In this way, young people in particular are ...

Sep 2010 | US$900| Add to cart | View details ›

Country Report

Watches in Sweden

Over the review period, the Swedish watch market has undergone major structural changes. A watch is no longer just a timekeeping device. All mobile phones include clocks and nearly 99% of the Swedes have mobile phones, so a watch is more or less ...

Sep 2010 | US$900| Add to cart | View details ›

Country Report

Watches in Japan

The market for watches in Japan during the review period was shaped by four main factors. First, the demand for premium quality watches was sustained, despite the entry of price-competitive brands as a result of lower-cost imports. Second, there was ...

Jul 2010 | US$900| Add to cart | View details ›

Country Report

Watches in South Africa

Watches have performed better than other sectors of personal goods, which was mainly because there is no local production so that adjustments to production costs are experienced only at the source of origin. There were no direct cost increases as a ...

Jul 2010 | US$900| Add to cart | View details ›

Country Report

Watches in Brazil

Following positive growth in 2008, sales of watches in Brazil declined by a substantial 8.5% in 2009, as the impact of the global credit crunch led retailers to hold off on new orders of watches during the first half of the year. Stronger sales in ...

Jun 2010 | US$900| Add to cart | View details ›

Country Report

Watches in Hungary

The watches market in Hungary is mature and there was a slight decline in growth in 2009, especially in the quartz digital watches subsector. Most Hungarians wear watches every day and brand, quality and fashion are very important factors consumers ...

Jun 2010 | US$900| Add to cart | View details ›

Country Report

Watches in India

There was a slow-down in the growth in sales of premium and luxury watches in India in 2008–2009, when the economy segment drove sales, prompting the market leader Titan Industries to enter the economy market. It was therefore volume growth that ...

Jun 2010 | US$900| Add to cart | View details ›

Country Report

Watches in the Netherlands

The recession had major impact on the watches sector in the Netherlands in 2009. After years of value sales growth, the sector took a turn for the worse when consumers curbed their spending and avoided unnecessary purchases, which in many cases ...

Jun 2010 | US$900| Add to cart | View details ›

Country Report

Watches in Italy

In 2009, the Italian watches market exhibited the same signs of sales decline as other personal goods subsectors. Regardless, the Italian market is strategic for watch manufacturers. According to trade associations like Assorologi (national ...

Jun 2010 | US$900| Add to cart | View details ›