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Euromonitor International publishes the world's most comprehensive market research on the watches industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Watches in Hong Kong, China

Dec 2016

Watches recorded a third consecutive year of decline in current value sales in 2016. Chinese tourists represent the major purchasers of high mechanical watches in Hong Kong. With the Chinese government clamping down on gift giving, coupled with fewer...

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Country Report

Watches in Taiwan

Nov 2016

Sales of watches are mainly driven by Chinese tourists. According to tourist records from the Mainland Affairs Council, travellers from China in 2014 increased by 10% compared with 2013. The 20% tax the Chinese government put on luxury goods, ...

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Country Report

Watches in South Africa

Oct 2016

Timepieces are increasingly being used as a fashion statement rather than for time-keeping purposes alone. Mobile phones are increasingly being used for time-keeping, foregoing the need for a watch. Watches which come in a diverse range of colours ...

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Country Report

Watches in Romania

Oct 2016

So-called “affordable” watches, resembling high watches within a price range of RON400 to RON1,000, are driving growth within the watches category. Watches are generally established as a status symbol in Romania and types and styles of watches are ...

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Country Report

Watches in Malaysia

Sep 2016

2016 continues to be an eventful year for watches in Malaysia. However, events organised by watches retailers and signature manufacturers of watches have tended to be smaller compared to those seen in the review period. For instance, Power of Time ...

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Country Report

Watches in India

Sep 2016

Indian consumers are increasingly showing an interest in owning premium and luxury watches, a trend that continued to gather momentum towards the end of the review period. Urban dwellers increasingly perceive watches as a fashion statement and are ...

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Country Report

Watches in the United Arab Emirates

Sep 2016

2015 and 2016 have proven to be revolutionary years for smartwatches in the United Arab Emirates, with these products being positively accepted by consumers. The main players within smartwatches in the United Arab Emirates are Samsung Gear and Apple ...

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Country Report

Watches in Poland

Aug 2016

The rising demand for all types of watches was a key trend in Poland in 2016. There were two main factors that stimulated sales of these products, which were the improving financial possibilities of Poles and their penchant for traditional products ...

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Country Report

Watches in Australia

Aug 2016

2015 was named the year of the smartwatch, with Apple launching the highly anticipated Apple Watch in April and many traditional watch manufacturers announcing and launching their own smartwatches as they looked to compete in this area. Smartwatches ...

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Country Report

Watches in Thailand

Aug 2016

The purchasing of watches is becoming more than just getting an object for time-telling purposes or as a fashionable item, with consumers becoming more sophisticated in selecting and getting a watch for their collection. Most consumers will have a ...

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Country Report

Watches in Singapore

Aug 2016

Watches in Singapore increased in current value during 2016 as consumers began trading up, especially within mechanical watches and quartz analogue watches. Watches in the high price band enjoyed the strongest growth in current value terms in 2016, ...

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Country Report

Watches in Indonesia

Aug 2016

Watches continued to record strong value growth in 2016 as a result of price increases and the launch of luxury products by leading players....

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Country Report

Watches in the United Kingdom

Aug 2016

In 2015, over 27 million mobile phones, of which 26 million were smartphones, and seven million tablets, were sold in the UK, according to Euromonitor International’s consumer electronics data. This meant that 96% of households were in possession of ...

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Country Report

Watches in Ukraine

Jul 2016

In 2016, watches suffered due to the significant devaluation in the country and subsequent reduced consumer incomes as well as wide use of electronic gadgets. The latter in the form of mobile phones (smart watches did not have an impact due to their ...

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Country Report

Watches in Brazil

Jul 2016

In 2016, watches current value sales grew by 2% to reach R$3.7 billion. This growth rate was well below the current value CAGR of 9% recorded for the review period as a whole. This was mainly attributable to rising prices, the weakness of the ...

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Country Report

Watches in Canada

Jul 2016

Whilst sales of high and mid mechanical watches in Canada continue to be driven primarily by men, sales of mid quartz analogue styles have skewed towards women in recent years. The growth of women as buyers of mid quartz analogue watches is primarily...

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Country Report

Watches in Italy

Jul 2016

Watches recorded another positive year in 2016 with sales recording 6% current value growth. Basic watches continued to account for the majority of sales, at 64% in volume terms, followed by mid watches on 29% and high watches holding the remaining ...

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Country Report

Watches in the US

Jul 2016

Watches current value sales continued to decline in 2016 as demand among foreign tourists was hampered by the appreciation of the US dollar and China’s economic slowdown. Foreign tourists are key consumers of watches and other types of personal ...

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Country Report

Watches in Switzerland

Jul 2016

In 2016 the manufacturers of watches in Switzerland concentrated their innovations on timeless elegance and beauty. Press articles and overall excitement about the competition in the Swiss watch industry and the technology-driven development of smart...

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Country Report

Watches in France

Jul 2016

In 2016, smart watches continued to positively impact traditional watches. Since their emergence in France, these watches have fuelled consumer interest in standard devices. Even though companies are looking to develop these alternative products, low...

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