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Watches market research

Euromonitor has the world’s most comprehensive research on the watches category within the personal goods industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the watches market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our watches market research answer questions such as:

  • How do sales of mechanical, quartz analogue and quartz digital watches compare?
  • Which format of watch underpins most sales: casual, formal or sports?
  • Which retail channel is showing the most future promise?

results

 

Country Report

Watches in the Philippines

As smartphones continued to gain in popularity in the Philippines, fewer consumers found it necessary to purchase watches as their smartphones are able to perform the same functions. Manufacturers depended on marketing watches as a fashion accessory ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Watches in Australia

Despite the fact an unprecedented resources boom over the review period, coupled with record commodity prices, left Australia with its best trade balance in 100 years, in 2013 Australian consumers were still skittish when it came to discretionary ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Watches in South Africa

The South African watch industry brand sales continue to be driven by brand loyal consumers although some consumers are always willing to try out other brands. Brand loyalty has been seen to dominate mid-priced watches, where consumers can decide ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Watches in Singapore

Watches sees value growth of 9% in 2013, accounting for value sales of S$1.5 billion. International brands have been driving value sales of watches in Singapore. In addition, a trend of trading up to luxury brands among consumers has been identified....

Mar 2014 | US$900 | Add to cart | View details

Country Report

Watches in Brazil

Despite the high penetration of mobile phones in Brazil and many people using this device to check the time or as an alarm to wake up, watch manufacturers were able to keep sales up over the last couple of years by introducing modern designs and ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Watches in South Korea

The category’s current value growth accelerated constantly over the review period, reaching 9% in 2013. In 2013, the category’s performance was largely driven by high mechanical watches, which achieved current value growth of 15%. High-priced watches...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Watches in the Netherlands

Sales of watches in the Netherlands experienced decline in 2013 when compared with the previous year. The economic recession affecting the Netherlands reduced demand for personal accessories such as watches. While watches seemed to be less affected ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Watches in Italy

Watches continued to be one of the categories that felt the effects of the recession only to a limited extent. Despite the dampened consumer spending confidence, which restrained most FMCG categories, watches performed significantly better than other...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Watches in Turkey

Sales of watches in Turkey benefited from consumers typically owning a range of watches for use on different occasions such as sport, business and weekend and they are replacing them regularly as fashion trends change. As watches are associated with ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Watches in Sweden

About 94% of the Swedish population 16-75 years old use a mobile or smartphone according to the Swedish Post and Telecom Authority. One result has been that many teenagers and young adults are also using mobile phones as a timepiece instead of ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Watches in Romania

During 2012, watches was a category strongly affected by the effects of the economic crisis, although the lingering effects of the economic recession were felt less keenly in the country during 2013 as the category finally began registering positive ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Watches in Argentina

Watch value sales are being negatively impacted by import restrictions imposed since 2011 and rising inflation, which had already surpassed 25% in 2013. Most watches in Argentina are almost exclusively imported, with imports accounting for around 80%...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Watches in Taiwan

Taiwan experienced value growth in watches from 2010 onwards due to the liberalisation of tourism regulations for mainland Chinese travelling as a tour group which started in 2008. However, the effects were not as pronounced due to poor economic ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Watches in India

The increasing number of exclusive branded outlets and the availability of branded watches across India helped watches to grow in 2013. Growth was also stimulated by discounts and additional warranties from leading players like Titan Industries Ltd ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Watches in Malaysia

Demand for luxury watches increased dramatically in Malaysia during 2013 as rising purchasing power became more apparent in the purchasing choices of Malaysian consumers. As income levels rise, Malaysian consumers are becoming more willing to spend ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Watches in Canada

While the trend of economic improvement underpins increased consumer spending on watches, other factors have further buoyed performance. The growing use of watches as an individual fashion statement, rapid expansion of designs and styles, a growing ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Watches in Japan

Thanks to Prime Minister Shinzo Abe’s economic policies, referred to as “Abenomics”, high-end watches showed rapid growth in 2013. Consumers’ confidence about the economic prospects increased, and they started to spend more on luxury watches and ...

Jan 2014 | US$900 | Add to cart | View details

Company Profile

LVMH Moët Hennessy Louis Vuitton SA in Personal Accessories

LVMH is the largest personal accessories player in the world, and has steadily increased its share through acquisitions and organic growth. However, a recent slowdown in sales growth has highlighted some weaknesses in the company’s portfolio. While ...

Jan 2014 | US$525 | Add to cart | View details

Country Report

Watches in Germany

Watches benefited from the success of being promoted and celebrated by watch manufacturers as a popular fashion accessory. In Germany, consumers across a broad target audience responded with overwhelming interest in watches in 2013. This consumer ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Watches in Indonesia

Watches continued to be increasingly regarded as a status symbol among the wealthy. For this reason, luxury watches had the strongest growth both in mechanical and quartz analogue watches. Mechanical watches in particular are dominated by male luxury...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Watches in China

The decelerating economic growth in China amid the uncertain global economic outlook in 2012 negatively affected the development of the watches category, with reduced import volumes. Meanwhile, local consumers demonstrated less enthusiasm for premium...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Watches in Poland

Although various mobile technologies are developing dynamically and in many cases replacing watches, the category still posted positive growth in 2013. This was mainly due to the increased sales of more expensive premium, and even luxury brands. ...

Dec 2013 | US$900 | Add to cart | View details

Company Profile

Seiko Holdings Corp in Personal Accessories

Seiko remains overly reliant on the Japanese market while its toehold in China has weakened over the review period. The company is placing increasing focus on high-priced watches as it attempts to grow in both China and the US. As the Japanese watch ...

Nov 2013 | US$525 | Add to cart | View details

Country Report

Watches in the United Kingdom

Due to the economic downturn in the UK, watches was strongly polarised for the last few years, and this continued in 2013. Consumers increasingly sought low-priced options which could be disposed of when broken, or purchased premium-priced watches as...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Watches in Mexico

In 2013 watches gained popularity as fashion accessories. This trend was driven by frequent advertising campaigns by brands showing watches as a basic accessory and an excellent gift for both men and women. An outstanding advertising campaign was ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Watches in the US

Growth in value sales of watches slowed down in 2013, after growing by double-digits in 2011 and 2012. Sales of watches plunged by 10% in current value terms in 2009, during the Great Recession. Consumers of all income levels were shaken up by the ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Watches in Russia

The import of watches to Russia began during the 1990s. In a short time, Russia entered the top 20 countries importing watches from various countries. Swiss, Japanese, Korean and German watches of various quality and different prices entered Russia. ...

Jan 2013 | US$900 | Add to cart | View details

Country Report

Watches in Spain

The deteriorating economic conditions in Spain continued to negatively impact the performance of watches in Spain in 2012. The impact was direct, due to the large upsurge in unemployment and stagnating salaries for those fortunate enough to have ...

Jan 2013 | US$900 | Add to cart | View details

Country Report

Watches in Thailand

Watches in Thailand is often regarded as a fashion item rather than a time-telling object. The main target of watches in 2012 was men and most usually had more than one watch and kept them as a collection ie sport watch, luxury watch. With better ...

Dec 2012 | US$900 | Add to cart | View details

Country Report

Watches in France

The recessionary economic climate remained the major restriction for consumerism in France. The French showed certain resilience to spending money; being more conscious of essential needs. Purchasing patterns shifted as consumers started buying more ...

Dec 2012 | US$900 | Add to cart | View details

Company Profile

Fossil Inc in Personal Accessories

Fossil began as a retailer selling affordable watches with a vintage look. It moved on to acquire and license exclusive globally-established and renowned brand. Fossil has developed from a watch brand to encompass other accessories, including ...

Nov 2012 | US$525 | Add to cart | View details

Country Report

Watches in Switzerland

Swiss watches experienced strong growth during the review period, driven by a high export rate of 95% of total watches production in Switzerland. In 2011, exports of Swiss watches reached CHF20.000 Million and created a landmark in remarkable growth....

Nov 2012 | US$900 | Add to cart | View details

Country Report

Watches in Hong Kong, China

Mainland tourists were the major target market of luxury watches during the review period. Value growth was strong in the review period especially in mechanical watches. However, along with the poor stock market performance in China, volume growth ...

Nov 2012 | US$900 | Add to cart | View details

Country Report

Watches in the United Arab Emirates

Sales of watches in the United Arab Emirates in 2012 were dominated by luxury brands. The 2012 current value growth of 9% exceeded the CAGR of 7% in the review period, due to the surge in sales of luxury watches in the years since the economic ...

Nov 2012 | US$900 | Add to cart | View details

Country Report

Watches in Ukraine

In 2012 sales of low cost watches decreased against a background of total market growth. This stems from the decline in black market share and a re-focusing among Ukrainians on more quality and therefore more expensive watches. Many consumers who ...

Sep 2012 | US$900 | Add to cart | View details
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