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Market Research on Watches

Euromonitor International publishes the world's most comprehensive market research on watches within the personal accessories markets. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market: luxury goods, retailing, personal care and consumer electronics, health and wellness products, nutrition, ingredients, institutional channels, hot drinks, soft drinks, dairy drinks, tobacco and packaged food.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as; business dynamics and commercial industrial supply chains.

results

 

Country Report

Watches in India

Indian consumers are increasingly showing an interest in owning premium and luxury watches. This trend picked up traction in 2014 and 2015. Urban Indian consumers are perceiving watches as a fashion statement and are now willing to own more than one....

Jan 2016 | US$990 | Add to cart | View details

Country Report

Watches in Brazil

In 2015, due to the economic slowdown in Brazil, watches registered slower current retail value growth of 8%, compared with 9% the previous year the previous year. Since watches typically are long-lasting products, many consumers are postponing ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Watches in Japan

Watches remained the fastest growing product area within personal accessories in current value terms in 2015. This was despite previous expectations that a sharp rise in sales prior to the VAT increase in 2014 would result in slow current value ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Watches in Sweden

2015 can be referred to as the year when so-called “smart watches”, which integrate a traditional watch with ICT and computer technology, became an established and fully defined category. The highly-hyped launch of Apple Watch was announced by the ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Watches in South Korea

As watches become amongst the most important personal accessories in South Korea, more people tend to purchase watches to show their identity and fashion sense. Also, male consumers emerged as a critical consumer group as they are concerned about ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Watches in Taiwan

Sales of watches in Taiwan were mainly driven by Chinese tourists. According to the tourist records from the Mainland Affairs Council, travellers from China in 2014 increased by 10% compared to 2013.The 20% tax the Chinese government placed on luxury...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Watches in Italy

2015 was a positive year for watches in the Italian market, with sales recording 5% current value growth. The category showed a tendency towards polarising demand, favouring high and basic watches, which respectively showed volume growth of 3% and 2%...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Watches in Thailand

For many consumers watches are not only timepieces but also accessories that can make a fashion statement. Watches registered current retail value growth of 9% to reach Bt12.4 billion in 2015. Purchases of products in watches tend to be heavily ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Watches in Singapore

Value growth in watches slowed in current terms during 2015 compared with 2014, as consumers were increasingly cautious about spending on luxury watches amidst global and local soft economic conditions. In order to combat the slowdown in revenues, ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Watches in Malaysia

Collecting premium watches is an emerging trend within Malaysia. Consumers with higher disposable incomes like to invest in signature timepieces such as the brands Rolex, Tag Heuer, Omega, Bvlgari and Longines for collection purposes. Luxury watch ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Watches in the Netherlands

Watches in the Netherlands experienced a stronger performance towards the end of the review period due to improved consumer confidence during the second half of 2014, with further growth registered in sales in 2015. Manufacturers in the category ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Watches in the United Arab Emirates

The United Arab Emirates has built a reputation as being one of the world’s top luxury retail destinations, with a particular appetite for Swiss watch making expertise. Existing customers, as well as a new crop of watch enthusiasts, are continuously ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Watches in Mexico

During 2015, new competitors continued to enter the category and/or reinforce their presence in Mexico, including brands such as Kate Spade and Hublot, among others. Additionally, strong promotions, particularly from the leading department stores, ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Watches in Romania

During 2015, Romanian consumers paid more attention to brand identity as they analysed the numerous watch brands available in the country. Internet retailing played a more important role in the purchasing decisions in watches, with most consumers ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Watches in the United Kingdom

It is increasingly easy for most consumers to tell the time without the use of a watch, given the fact that many consumers are rarely parted from their smartphones. Surveys in 2010 indicated that one in seven UK consumers felt that they had no need ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Watches in Argentina

Watches is expected to decline by 6% in volume terms in 2015. This decrease can be explained by strong import restrictions, and the impact of double digit inflation. In addition, watch consumption declination is triggered by the growing popularity of...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Watches in China

High mechanical and quartz analogue watches in China suffered heavily from the strict anti-corruption crackdown, as gifting of these high-end watches contributed greatly to the strong growth at the beginning of the review period. Meanwhile, more ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Watches in Germany

Superior product quality, functionality and design continued to grow in importance in 2014, thus setting a positive platform for watch sales in 2015. In particular, demand grew for high quality materials including precious metals but also functional ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Watches in the US

Value sales of watches continued to see growth of 5% in current value terms in 2015, to reach US$11.1 billion. Quartz analogue watches continues to account for the largest share of watches with a 68% volume share and 50% value share in 2015. A wide ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Watches in Russia

Sales of watches in Russia remain highly dependent on imports as only a small number of the companies which comprised the previously strong Russian watch manufacturing managed to survive the fall of the USSR with their the full production cycle ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Watches in Indonesia

In the modern era, the best watch products issue diverse innovations. Companies make designer watches made of jewels and even from gold material. This means that the design of watches is not only a symbol of fashion and trends, but also a symbol of ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Watches in the Philippines

Fashion trends created a great opportunity for watches in 2015 as demand for vintage designs increased. Consumers’ increasing desire to look and feel stylish boosted current retail value growth in watches as several brands launched collections to ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Watches in South Africa

Demand for watches remains fairly stable in South Africa, with more people wearing watches as fashion items rather than using them for timekeeping purposes. The proliferation of mobile phones, which are commonly used for telling the time, has ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Watches in Australia

Apple introduced its Apple Watch in April 2015, with the highly anticipated launch seeing pre-orders for many of the models selling out within minutes. The Apple Watch was made available in three editions, Watch, Watch Sport and Watch Edition at an ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Watches in Canada

Sales of watches continue to grow in Canada, with particularly strong growth recorded in the high-end and luxury segments as watches transcend their traditional use as timepieces for many consumers. The widespread use of mobile phones and the high ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Watches in Switzerland

2015 saw a slowdown in demand for watches in Switzerland, a trend which can be directly linked to the decline in per capita spending among foreign tourists. Industry sources estimate that between 50% and 60% of total value sales of watches in ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Watches in Spain

Watches value sales recorded a minimal but still negative growth rate in 2015. Watches is benefiting from the slow but steady recovery of the Spanish economy. Although the macroeconomic indicators are much more positive than the microeconomic ones, ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Watches in Turkey

Watches in Turkey is set to increase by 11% in value terms in 2015, reaching TL2.4 billion. This is a stronger rate of growth than the 9% current value growth recorded in the category during 2014. The main reason for this healthy growth is that ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Watches in Hong Kong, China

2015 experienced the biggest retail difficulties since the 2003 SARS epidemic, partly due to the growing political tensions between Hong Kong and mainland China, the slowing growth in cross-border arrivals and weakening economic factors including ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Watches in Poland

The most noticeable phenomenon is revival of demand for watches in Poland. The positive background is the improving financial possibilities of Polish consumers in line with their rising knowledge about these products. From the supply side, there is ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Watches in France

At the start of the 2015, the French Government announced a new law that aims to reduce the amount of cash consumers can pay with for items bought in stores, with the cap being reduced from €3,000 to €1,000. The Government also limited the amount of ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Watches in Ukraine

In 2015, Ukrainians struggled to afford even the most basic products, including food, due to the deteriorating economic climate in the country and fall in real incomes. Watches, which are seen as non-necessity items, were in many cases subsequently ...

Sep 2015 | US$990 | Add to cart | View details

Global Briefing

The Present and Future of Smart Accessories

Smartwatches and smart jewellery have seen a flurry of product launches in 2013 and 2014.This report analyses the leading products and their possible impact on the existing personal accessories market. It also proposes steps to enhance the appeal of ...

Nov 2014 | US$1,325 | Add to cart | View details

Company Profile

Swatch Group Ltd, The in Personal Accessories

The Swatch Group Ltd is a major player in the watches industry, through its many acquisitions of majority stakes in smaller Swiss watch-making houses since the mid-1990s. Swatch is not only a leader in terms of its brand portfolio, but is also the ...

Oct 2014 | US$570 | Add to cart | View details

Company Profile

LVMH Moët Hennessy Louis Vuitton SA in Personal Accessories

LVMH is the largest personal accessories player in the world, and has steadily increased its share through acquisitions and organic growth. However, a recent slowdown in sales growth has highlighted some weaknesses in the company’s portfolio. While ...

Jan 2014 | US$570 | Add to cart | View details

Company Profile

Seiko Holdings Corp in Personal Accessories

Seiko remains overly reliant on the Japanese market while its toehold in China has weakened over the review period. The company is placing increasing focus on high-priced watches as it attempts to grow in both China and the US. As the Japanese watch ...

Nov 2013 | US$570 | Add to cart | View details

Global Briefing

Watches Global Trends and Opportunities

This report analyses the global watches market, providing in-depth insight of major trends and growth drivers, and examining the future growth markets for each watches category.

Nov 2013 | US$1,200 | Add to cart | View details

Global Briefing

Luxury Losing Its Lustre in Personal Accessories

Consumer spending on personal accessories such as bags, jewellery and watches is a discretionary expense, and likely to suffer amid recessionary fears. An analysis of the role of the luxury segment in these categories reveals factors which have ...

Jun 2013 | US$1,200 | Add to cart | View details

Company Profile

Fossil Inc in Personal Accessories

Fossil began as a retailer selling affordable watches with a vintage look. It moved on to acquire and license exclusive globally-established and renowned brand. Fossil has developed from a watch brand to encompass other accessories, including ...

Nov 2012 | US$570 | Add to cart | View details

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