Article
미국 시장 성공을 위해 아프로 헤어 소비자의 니즈를 캐치해야 함
유로모니터의 Voice of the Consumer: Beauty Survey (2024년 6–7월 조사)에 따르면, 곱슬이 심하거나 타이트한 코일 형태의 헤어 타입(아프로 헤어)을 가진 응답자 중 20%는 인종이나 민족적 특성에 맞춘 헤어 케어 제품을 선호한다고 답했습니다.이 비율은 다른 헤어 타입 소비자에서는 10% 미만에 그칩니다.
Follow:
Alexander Goransson
ConsultantLondon
English, Swedish, Norwegian
Alexander Göransson is a Consultant at Euromonitor International covering all aspects of the travel industry.
When he joined the company in 2002, Alexander initially focused on researching consumer products across the Nordic markets. He soon discovered the travel industry and developed this as his full-time specialism. He now researches, commissions and coordinates Euromonitor's Western Europe travel research and provides additional strategic insight and content at a global level. He works closely with a dedicated team of in-country analysts and regularly engages with travel clients and industry sources in order to develop insights and share his expertise in the ever-evolving travel industry.
Expertise
Related to
Article
What Product Survival Analysis Reveals About Health Claims in Soft Drinks
Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.
Article
El Niño's Potential Impact on Latin American Consumer Goods
A very strong El Niño event, very likely to occur in late 2026 and/or early 2027, could affect agriculture, food prices, energy demand and supply chains across Latin America. Heavy rains can disrupt crops and logistics, reduced harvests can increase food prices, heat can lift cooling needs, and damage to transport routes or production lines can affect product availability. The last major El Niño event, in 2023-2024, brought record global heat, severe droughts, wildfires and extreme rainfall, generating economic and food security impacts.
