Our Black Friday Sale is now live until Monday 29th November 2021! Apply a 15% discount to your cart in Store using promotional code: EBLACKFR21

Health and Beauty We examine the trends underlying the growth of the global health and beauty marketplace, highlighting the critical innovations and behaviours that are driving industry evolution.

Health and Nutrition Trends: Seeking a Healthy Life

10/21/2020
Euromonitor International Profile Picture
Euromonitor International Bio
Share:

Around the world we are seeing a rise in life expectancy as a result of higher education, rising living standards and better healthcare services. However, the thing to keep in mind is that the extra years in life expectancy are not always “healthy” for our global consumers. For example, health risks such as diabetes and obesity are rising, largely due to changes in diets and lifestyles as well as social and physical environments.

Self-rating of Health

Percentage of Global Respondents

Source: Euromonitor International’s Health and Nutrition Survey, fielded January to February 2020

As concerns about health problems and the number of people affected by different types of diseases continue to rise, living a healthy life has become a top priority for today’s consumer. Meanwhile, the view on health continues to evolve among people across the globe. Perceptions of healthy living are shifting beyond just physical health to represent a much more holistic view, where mental wellbeing and broader lifestyle issues are seen as a whole entity.

Furthermore, to cope with rising health problems and exploding healthcare costs, consumers are driven to invest in their health now rather than later when it might be even more costly – 29% of global respondents say that cost and the price of medical care is preventing them from seeking medical advice.

Definition of Health

Percentage of Global Respondents

Source: Euromonitor International’s Health and Nutrition Survey, fielded January to February 2020

To capture this growing health market, it is vital to understand evolving illnesses, health trends and consumer approaches to treatment and prevention across categories and industries, as the approach to healthcare becomes more and more holistic. Understanding consumer needs allows companies to be proactive in innovation and product development, as well as being able to support targeted marketing and sales strategies.

 

75% of female respondents know what foods and drinks are healthy for them 75% of respondents who seek immunity benefits feel vitamins and supplements are important to their overall health and nutrition

 

72% of respondents who follow a plant-based diet want to improve their eating habits
53% of respondents who suffer from high/extreme stress feel that when they wake up, they often still feel tired 12% of respondents who exercise on a regular basis participate in stress reduction activities daily or almost every day

 

29% of Generation X respondents feel like they do not have enough time to exercise

To find out more, watch our on-demand webinar, Health and Nutrition Trends: In Search of a Healthy Life, hosted by Amrutha Shridhar (Senior Research Consultant, Consumer Insights), Matthew Oster (Industry Manager, Consumer Health) and Sunny Moon (Research Consultant, Food & Nutrition). Our team of experts explore some of the key trends around preventive healthcare and healthy living across general consumer behaviour, consumer health and food and nutrition.

Interested in more insights? Subscribe to our content

Shop Our Reports

Exploring the Evolving Landscape of Dermocosmetics

Dermocosmetics benefited from COVID-19-induced consumer desire for safety, transparency and science. Active consumer digital engagement and strong e-commerce…

View Report

Voice of the Industry: Home Care 2021

In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home…

View Report

Online Retailer Negotiations: Price Gaps & Opportunities

The report illustrates how invaluable extracting, harvesting and organising millions of data points from online retailers can enable suppliers to find potential…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More