Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Taking Back Control: The Ultimate Consumer Trend

2/7/2019
Gina Westbrook Profile Picture
Gina Westbrook Bio
Share:

This post is part of a series highlighting the Top 10 Global Consumer Trends of 2019.

The world feels out of control as we move into 2019. Between political upheaval in developed markets and unprecedented change in developing economies, “taking back control” has been the catchphrase for major political movements as people want more self-determination. And the same goes for many of our 2019 Global Consumer Trends.

100%

The Need to Feel Just a Bit More Powerful

In the face of turmoil and uncertainty, we feel more powerful when we can go back to basics and eat an egg laid by our own hen, or actively choose to find solace away from digital demands without junking them completely. We want to get that thing or service seamlessly and easily. We want to make a difference in the world by buying more thoughtfully. We want to look after ourselves and sidestep the experts, by taking up the reins of knowledge and driving the consumer conversation more than ever.

Download the Top 10 Global Consumer Trends 2019 report to find out how consumer behaviour will evolve and which trends will have the most impact in 2019.

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

Affordability, Value and the Cost of Living: Where Do Opportunities Lie?

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in…

View Report

Consumer Market Flashpoints: Rising Inequality

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing…

View Report

Premiumisation in Pet Care: Inflation and Beyond

The premiumisation trend in the global pet care industry brings forth new opportunities for industry players. Inflationary pressures create a challenging…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More
;