Ball Corp in Packaging

July 2021

Ball Corp is the leading metal packaging manufacturer in the world. The company has a significant presence around the globe, in both emerged and emerging markets. It is perfectly positioned to address the sustainability trend in the fmcg space due to the recyclable nature of metal, and its continuous investments in product innovations and production facilities. However, a big part of the future growth is set to come from Asia Pacific where the company could increase its presence.

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Overview:

Euromonitor International's report on Ball Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Packaging market and the global economy. Company and market share data provide a detailed look at the financial position of Ball Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Ball Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Ball Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaging research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Introduction

Scope
Executive summary

Strategic Evaluation

Key facts
Regional presence and product coverage
Financial performance: COVID-19 boosts net sales in 2020
SWOT: Ball Corp
Strategic objectives and challenges

Exposure to Future Growth

Impact of COVID-19 on Ball Corp (1)
Impact of COVID-19 on Ball Corp (2)
Sustainable practices are strengthening around the world
Ball Corp disrupts packaging with its sustainable aluminium cup

Market Assessment

Metal continues to gain momentum across industries
Ball Corp benefits from impressive beverage can adoption worldwide…
...yet still faces significant competitive pressure from rigid plastic
Mixed outlook for beverage cans: Beer loses but strong RTD potential
Pet food leads growth in metal food cans, while packaged food is set to decline
Emerging markets will drive growth of metal aerosol cans
Ball Corp forms Ball Metalpack joint venture

Geographic and Category Opportunities

Energy drinks drive significant global growth of metal beverage cans
Flavoured canned water trend gains momentum in the US and Europe
In Western Europe, Germany leads the energy drinks market
In the US, future growth will be coming from smaller beverage categories
While the US overall shows some maturity, strongest opportunities in Asia
Asia Pacific will lead metal beverage cans sales in beer
Metal aerosol cans set to plateau, except in Indonesia
Ball Corp innovates in aluminium bottle, Asia is a key market
Stand-up pouches challenge metal food cans in the US market
Greatest opportunities for metal food cans lie in emerging markets
In Latin America, Mexico drives growth in metal food cans

Operations

Ball Corp has more than 100 production locations and six regional offices
Ball Corp plants in beverage packaging worldwide
Ball Corp plants in aerosol packaging, aerospace and Ball Metalpack

Recommendations

Ball Corp: focus on international expansion, sustainability and innovation
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